Podcast appearances and mentions of Patrick Patterson

What really makes a company tick? And more importantly, what makes it worth more? At the 2025 Pittsburgh Smart Business Dealmakers Conference, a group of regional executives and investors dissected the art — and science — of creating serious company value. From scaling strategies that turn small wins into big exits to the nuanced dance of acquisitions and sales, panelists John Lewis and Christopher Brodman of Metz Lewis Brodman Must O'Keefe, Rob Carskadden of 3 Rivers Capital, George Pilafas of Continuim Equity Partners and Patrick Patterson of Level Agency pulled back the curtain on what drives growth in today's deal-driven market.

For this episode, we're sharing the first live recording for the Bayoulands series. Inspired by photographs documenting the war in Ukraine, KVLU station manager Jason Miller led a conversation with the documentary photographer and Lamar University alumnus Patrick Patterson and Uliana Trylowsky, a major gifts officer at Lamar University of Ukrainian descent. The opinions express in this conversation do not reflect those of KVLU or Lamar University. You can view the exhibition of photographs by Patrick Patterson titled “To Live” on view at the Dishman Art Museum through November 2nd. The Dishman Art Museum is located at 1030 E Lavaca St in Beaumont on the campus of Lamar University. Thanks for listening.

From The Last Days of Disco Podcast Festival, originally airing on 4/3/24: Join John & Olivia from I Quit Star Trek with special guest Patrick Patterson as they ask the question: Is Star Trek Discovery the Genest of Gene's Ultimate Vision over five seasons?

Amoila Jamil Cesar is one of the world's top Celebrity Strength Conditioning Coaches and BODi Super Trainers. He has led millions worldwide on their fitness journey, pushing people beyond what they thought possible and changing lives. From Professional Athletes, A-list celebrities, and CEO's to mothers, entrepreneurs, and more, Amoila has been the driving force, inspiring people to reach new limits and become the best versions of themselves. Amoila's impressive roster of clients includes celebrities such as Two Chainz, August Alsina, Jack Osbourne, Merle Dandridge and NBA superstars including Julius Randle, Demarcus Cousins, Jordan Clarkson, Elfrid Payton, Kevon Looney, Patrick Patterson and Bobby Portis and more. He is also the Strength and Conditioning coach for professional Tennis star Taylor Fritz. Amoila has been featured in GQ, Men's Journal, Sports Illustrated, Men's Health, Bleacher Report, and Hustle. Soul, Authority Magazine, GIO, Live Fitness Now, KTLA, Sheen!, FTW, NBC Bay Area, NBC San Diego, Thrive Global, PS. Fitness and others. --- Support this podcast: https://podcasters.spotify.com/pod/show/thedudetherapist/support

I hope you are ready for 'Part TWO' of this week's @EchoChamberFP https://www.instagram.com/echochamberfp/ cause we didn't hold back!!! Last week you got three great conversations, now that's not happening, HOWEVER, you do get to hear from a bright new voice in the music documentary game, who has dropped pure gold on us with his feature length debut! We look at the film, THEN get to hear about the whole process of telling an untold, little known (in the UK) story! Watch the conversation: HERE! https://youtu.be/a8uCQx-Zmks 'Getting it Back: The Story of Cymande' is the feature directorial debut from Tim MacKenzie-Smith, which he also wrote. The story of British band Cymande. Celebrated in the US, but facing indifference in the UK, they sadly disbanded too soon but their influence was significant, prompting their return some 40 years later In 'Part Four' we have: Getting it Back: The Story of Cymande Watch Review: Here. https://youtu.be/5x0eDt4uRus South by Southwest Film Festival: 13th March 2022 Theatrical Release Date: 16th February 2024 Buy Tickets via BFI: Here. https://whatson.bfi.org.uk/Online/default.asp?doWork::WScontent::loadArticle=Load&BOparam::WScontent::loadArticle::article_id=CFB68BEF-404B-4B60-9F90-F68A7C6CCC8A&BOparam::WScontent::loadArticle::context_id=9A8765B5-883D-406C-B4E3-C44EF0FEDD2E Digital Release Date: 12th February 2024 Blu-ray Release Date: 26th February 2024 Director: Tim MacKenzie-Smith Cast: Ray King, Steve Scipio, Patrick Patterson, Derek Gibbs, Pablo Gonsales, Sam Kelly, Joey Dee, Peter Serreo, Mike Rose, Desmond Atwell, George Kelly, Jimmy Lindsay, Trevor White, Jim James, Mark Ronson, DJ Maseo, Khruangbin, Cut Chemist, Kool DJ Red Alert, Jazzie B, Masta Ace, Louie Vega Credit: BFI, Deadpan Films, Crawshay Films Genre: Biography, Documentary, Music Running Time: 89 min Cert: 12a Trailer: Here. https://youtu.be/grfyPFvFhRI?si=5o5VHI3d1ViZNhpJ Buy Blu-ray & DVD via BFI Shop: Here. https://shop.bfi.org.uk/getting-it-back-the-story-of-cymande-blu-ray.html Buy Blu-ray & DVD via Amazon: Here. https://www.amazon.co.uk/Getting-Back-Story-Cymande-Blu-ray/dp/B0CM9VWVLK Watch via Apple TV+: Here. https://tv.apple.com/gb/movie/getting-it-back-the-story-of-cymande/umc.cmc.kn4evly7rjnwmmdi5mmxycn4 Website: Here. https://cymandeofficial.com/film/ X: @CymandeOfficial https://twitter.com/CymandeOfficial Facebook: Here. https://www.facebook.com/CymandeOnline/ Instagram: @cymandemovie https://www.instagram.com/cymandemovie/ YouTube: Here. https://www.youtube.com/cymandeofficial Spotify: Here. https://open.spotify.com/artist/4hfcSstwnyuBoek1dQwLkG?si=rqj-O4sDRZWlGUZlkZFHUw&nd=1&dlsi=aef44883ed11491f Apple Music: Here. https://music.apple.com/us/artist/cymande/28398376 ------------ *(Music) 'The Big Payback' (Instrumental) by EPMD - 2020 --- Send in a voice message: https://podcasters.spotify.com/pod/show/eftv/message

We explore the world of Cymande, a 1970s jazz-funk group that is the subject of a new documentary, ‘Getting It Back: The Story of Cymande'. Robert Bound meets band members Patrick Patterson and Steve Scipio, and catches up with the documentary's director, Tim Mackenzie-Smith. Plus: as ‘Nelken', Pina Bausch's signature work of contemporary dance, returns to the stage, we hear from dancer Christopher Tandy. See omnystudio.com/listener for privacy information.

The Chosen, a self-funded TV drama about the life of Christ, has become an international hit with over 100 million views. The creator Dallas Jenkins explains why he wanted to make a bingeable series about Jesus and Priest Lucy Winkett and historian Joan Taylor discuss its impact and significance. The 1970s Soul Funk band Cymande has had a lasting influence on music globally, but they are little known in the UK where they first formed. Director Tim McKenzie Smith explored their music and impact in the new music documentary 'Getting It Back: The Story of Cymande' and he's joined by two of the group's original members, Patrick Patterson and Steve Scipio, to talk about it.The American writer Diane Oliver died in the 1960s aged just 22 but her short stories are now inspiring a new generation. Tayari Jones, author of the Woman's Prize-winning An American Marriage, explains why Diane Oliver deserves a place in the in the literary canon alongside Zora Neale Hurston and Toni Morrison. Presenter: Samira Ahmed Producer: Olivia Skinner

Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We're excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level. These leaders are at the forefront, not just employing generative AI but also setting the standard for its application. They join the podcast to share their excitement, expert tips, bold opinions, and the valuable lessons they've learned along the way.  Listen to a conversation filled with actionable advice for anyone looking to elevate their organization's AI journey. This episode was originally published by the Test. Learn. Grow. podcast, hosted by Dale Riether and sponsored by Level.  About Patrick Patterson: From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency's revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

If you're an executive implementing generative AI tools at your organization, congratulations! You're ahead of most leaders, for now. The latest episode of the Test. Learn. Grow. podcast features a discussion with two leaders who are futher along than most — Tesa Burg is CTO at Mod Op, and Patrick Patterson, our own CEO at Level.   They've both embraced generative AI as a part of their ways of working, and they're not afraid to share their enthusiasm, advice, hot takes, and cautionary tales. Listen in for insights about: What generative AI is, and what it isn't How to get organizational buy-in from the top down Where to apply AI tools to create the most efficiency and value Why security is critically important (but shouldn't stop your team from experimenting)  

Patrick discusses his background and how Level Agency was founded in 2010. He talks about their initial focus on the education vertical and expanding to other verticals like B2B, financial services, home services, and e-commerce. Patrick emphasizes the importance of being experts in a specific vertical while also having the ability to learn from different accounts. He mentions that agencies have an advantage in learning about channels due to their exposure to various clients. The conversation then shifts to M&A activity, specifically the management buyout of one of their partners. Patrick describes how he approached the idea of buying the agency from his partner and how they secured an SBA loan for the transaction. Overall, it was a smooth process guided by SBA guidelines which required a 100% cash deal without earnouts or rollover equity. Patrick discusses the process of selling their company and the involvement of the Small Business Administration (SBA). They explain how they had to follow SBA guidelines, go through a fair market valuation, and come up with a down payment for the sale. Patrick also mentions that they had favorable terms with the buyer and were able to borrow against their 401K for the down payment. They compare the process to buying an expensive house and mention that they had to complete all paperwork within a specific timeline. They emphasize that having experienced advisors was crucial during this process. Later, they talk about how a private equity firm was interested in acquiring their company after nine months of running it themselves. This decision turned out to be one of their best as it led to a successful partnership. Patrick acknowledges that their friend who sold them the company might have felt some regret or envy seeing what happened next but highlights their continued friendship. In terms of advisors, they initially worked with an MA attorney acting as an advisor during management buyout (MBO) due to dealing with an SBA loan, and later set up an advisory board consisting of industry experts when considering offers from potential acquirers. Patrick discusses the decision not to go through a formal process when selling their organization, as they believe it resulted in a fair deal. They highlight the benefits of working with agencies and employees that are not actively looking to sell or leave. The speaker shares an experience where running a process led to a higher offer for their company. They express satisfaction with partnering with Dubin Clark, emphasizing their financial expertise and support in mergers and acquisitions. The partnership also provides access to operating partners and financing opportunities. Patrick values Dubin Clark's belief in their vision and appreciates the ability to take risks while receiving guidance from experienced professionals. They stress the importance of assessing how potential partners handle difficult times before entering into an agreement. Lastly, they advise understanding concepts like adjusted EBITDA during the MBO or private equity process and recommend seeking assistance from a reputable sell-side advisor. The transcript discusses the importance of structuring books, representing expenses accurately, and understanding valuation methods for selling a business. It emphasizes the need to sell when the business is doing well and highlights the impact of showing a down year on valuation. The conversation also touches on the significance of having succession plans in place and being replaceable as a CEO or founder. It advises against overinflating one's value and stresses the importance of scalability and contingency planning. Additionally, it mentions that enterprise value increases when CEOs are replaceable and have built strong teams around them. The transcript concludes by discussing post-sale changes in responsibilities and the necessity of succession planning at all stages of a company's growth.

Patrick Patterson went from the third person at what ultimately became Level Agency to its co-owner, sitting in the CEO seat for the first time. And shortly after taking over the business, he brought in PE partners — also a first — to help accelerate the company's growth with M&A-minded advisers who can help the agency accomplish its ambitions goals. Patrick talks about the management buyout, how he connected with his PE backers and what it took to close the deal, what life is like with a PE partner and the agency's plans for the future.

This Indian-Australian cricket writer has gone from the depths of addiction, to lighting up peoples lives with his cricket knowledge and wizardry with words. It's a feel good story, and Bharat tells it beautifully.  Join Howie and Bharat on this free flowing journey of cricket dreams, surrounded by the biggest names in the game, including Pat Cummins, Virat Kohli and MS Dhoni. Check out some of his work below: Bharat's article; "The Australian, nay, The Cummins Way" Bharat's article on finding Patrick Patterson. ** Drug and Alcohol Addiction help: Reaching out for help and support is an important first step in dealing with the issues drugs and alcohol might be causing in your life. Here you will find a number of different resources to help you, or help you support someone you care about. Or call 1800 250 015 *** Follow the Howie Games on Instagram: https://www.instagram.com/thehowiegamespod/ Follow the Howie Games on TikTok: https://www.tiktok.com/@thehowiegamesSee omnystudio.com/listener for privacy information.

This Indian-Australian cricket writer has gone from the depths of addiction, to lighting up peoples lives with his cricket knowledge and wizardry with words. It's a feel good story, and Bharat tells it beautifully.  Join Howie and Bharat on this free flowing journey of cricket dreams, surrounded by the biggest names in the game, including Pat Cummins, Virat Kohli and MS Dhoni. Check out some of his work below: Bharat's article; "The Australian, nay, The Cummins Way" Bharat's article on finding Patrick Patterson. ** Drug and Alcohol Addiction help: Reaching out for help and support is an important first step in dealing with the issues drugs and alcohol might be causing in your life. Here you will find a number of different resources to help you, or help you support someone you care about. Or call 1800 250 015 *** Follow the Howie Games on Instagram: https://www.instagram.com/thehowiegamespod/ Follow the Howie Games on TikTok: https://www.tiktok.com/@thehowiegamesSee omnystudio.com/listener for privacy information.

Jordan Rich filled in on NightSide:N.H. photographer Patrick Patterson spent the last 14 months living in Ukraine, documenting and collecting stories from everyday people living under the Russian occupation. Now, he's sharing his photography in hopes of amplifying the voices of those who aren't being heard. Patterson joined Jordan to discuss.

Amoila Cesar is one of the top Celebrity Strength & Conditioning Coaches, as well as BeachBody Trainers. He has led countless individuals worldwide on their fitness journeys, from Professional Athletes, A-list celebrities and CEO's to mothers, entrepreneurs and more, Amoila has been the driving force, inspiring people to reach new limits and become the best versions of themselves. Amoila's impressive roster of clients includes celebrities such as Two Chainz, August Alsina, Jack Osbourne, Merle Dandridge and NBA superstars including Julius Randle, Demarcus Cousins, Jordan Clarkson, Elfrid Payton, Kevon Looney, Patrick Patterson and Bobby Portis and more. He is also the Strength and Conditioning coach for professional Tennis star Taylor Fritz. Amoila has been featured in GQ, Men's Journal, Sports Illustrated, Men's Health, Bleacher Report, Hustle.Soul, Authority Magazine, GIO, Live Fitness Now, KTLA, Sheen!, FTW, NBC Bay Area, NBC San Diego, Thrive Global, PS. Fitness and others. As you can clearly see, his track record speaks for itself and in this episode we dive into his story — learning HOW he got where he is today, working with the top tier clients that he does. You can find him on Instagram @amoila_cesar and everything he offers over at www.amoilacesar.com —

https://www.wweek.com/news/2023/02/01/they-left-portland-is-losing-some-of-its-biggest-fans/https://www.wweek.com/news/2023/02/09/preschool-for-all-tax-coffer-overflows-as-wealthy-payers-reap-capital-gains/https://www.wweek.com/news/city/2022/07/20/city-council-approves-up-to-122-million-for-clean-energy-fund-grants-to-65-non-profits/https://olis.oregonlegislature.gov/liz/2021R1/Downloads/MeasureDocument/HB3115https://twitter.com/shellenberger/status/1632096338895839233?s=46&t=wFu7yCZP1FJsCx-IyCH8hwhttps://www.oregonlive.com/portland/2023/04/portland-approves-up-to-50-million-for-urban-alchemy-to-run-mass-shelter-sites.html?outputType=ampTwo Metro Councilors' Employers Get Money From Metro. A Candidate Cries Foulhttps://twitter.com/citizen_oregon/status/1652872111126638592?s=46&t=wFu7yCZP1FJsCx-IyCH8hwhttps://www.washingtonexaminer.com/politics/a-murder-in-portlandhttps://www.oregonlive.com/education/2023/05/candidate-for-portland-school-board-withdraws-or-did-he.html?outputType=amphttps://www.bbc.com/news/world-us-canada-55801307.amp

Ivano Frankivsk is a beautiful Medieval city, in western Ukraine. Near the city, in the Carpathian Mountains, is a small hospital where surgeries on wounded soldiers brought from the front are performed and their physical rehabilitation is overseen. Most of the patients are in treatment for crushed and lost limbs. These warriors face months and years of psychological therapy long after their orthopedic injuries have healed. At First Volunteer surgical hospital, a unique, robust program is in place to care for the emotional and social wounds of military patients. The recovering soldiers have access to activities that include trips to film, music and theater performances, pastoral walks and time to sit by one of the region's pristine rivers. Inside the hospital English classes game nights and group therapy sessions take place on a regular schedule. The hospital staff fully participates in all activities alongside the patients and their interactions create a strong sense of family throughout the campus. One of the most popular programs offered by the hospital takes place at a local horse farm. Conceived of and built by young German entrepreneur Matthias Hopfner, the farm is a haven for horses and other barnyard animals rescued from the front. Thousands of animals have been injured, abandoned, and starved as a consequence of the Russian invasion. Hopfner's program brings hope and comfort to all sentient beings involved in this ingenious project. American reporter and photographer Patrick Patterson visited the hospital recently and I spoke to him about the equine program and other restoratives offered at Ukraine's First Volunteer Surgical Hospital.

Patrick J. Patterson is President of Global Partners for Fathers and Families Consulting, LLC, a national consulting firm that equips schools, hospitals, Head Start, Healthy Start, public and private sector agencies with the tools to authentically serve fathers, men, boys, and their families.  Patrick has launched and managed community, statewide, and national fatherhood programs during his 20-year career, including serving as contract manager for the National Responsible Fatherhood Clearinghouse during President George W. Bush, President Barack H. Obama, President Donald J. Trump, and President Joseph R. Biden Administrations.  As an expert working with fathers, men, and boys, Patrick has been a featured fatherhood keynote, workshop leader or trainer in 46 states, the US Virgin Islands and 7 different countries.  He is married to his high school sweetheart, Sherani Ashford Patterson, and they have 2 beautiful daughters, Peyton (16) and Lorin (14), with whom Patrick has co-authored two children's books entitled “I Love When Daddy Reads to Me” and “Unplugged – A Day of Family Fun without Devices” which are sold on Wal-Mart, Target, Amazon, Barnes and Nobles, and Books a Million websites. Patrick earned a Bachelor of Social Work degree from Benedict College (an HBCU) and dual Master's degrees in Social Work and Public Health from the University of South Carolina.   

Texas Photographer Patrick Patterson recently lived in Ukraine, after taking several prior trips to Ukraine and Poland, to document war refugees. By connecting with volunteer networks, he was able to intimately document the terror and suffering the Russian invasion is causing for ordinary people. He speaks about his approach to photographing people, by connecting on a human level and listening to their stories with his promise of telling the world. He also describes war crimes he has documented, the experience of being under attack himself, and the intense personal consequences of danger and bonding with others in war. He makes a plea for the world to focus on the plight of everyday people in Ukraine, instead of on weapons.GO TO UKRAINE242.COM TO SEE PATRICK AND HIS PHOTOGRAPHS AND VIDEOSPATRICK'S WEBSITE: WILLIAMPATRICKPHOTOGRAPHY.COMPatterson has spent much of his career documenting human rights. His photographic narratives expose the invisible and can influence change. Each photograph is evidence that someone or something has been seen. His work on undocumented migrants in the Midwest provides an opportunity for viewers to question their biases of people crossing the US southern border. His work on Texas Death Row sheds light on wrongful convictions based on racial bias.Patricks work has appeared in US and International press, including Playboy Magazine, De Groene Amsterdammer, and Poland Monthly.Music: Misto Marii by Okean ElzyUkraine 2 4 2 features interviews with experts, key people on the ground in Ukraine and many others affected, who can give direct and personal accounts of the unfolding of the war in Ukraine, how people of diverse backgrounds and professional skills rally in the fight for freedom and the historical context of Russia's invasion.  

I Love When Daddy Reads to Me is an adorable children's book that celebrates Fathers reading with their children, while introducing new readers to 36 sight words. This book is unique in that it was written by a Father and his 4th and 6th grade daughters. This story is read by Michael McCrary. --- Support this podcast: https://anchor.fm/avant-garde-books/support

In Episode 47, we have the friendliest, most trans-continental cricket person ever joining the panel. Bharat Sundaresan regales us with stories upon stories of cricketing goodness. He talks about finding the intimate side of the intimidating Mitch Johnson, and about being an innocent bystander who got co-opted into Marlon Samuels' boorish post World Cup presser. He regales us with tales of driving across the length and breadth of Australia in 2020, touring the country alongside the touring Indians - tales that will soon be out in an epic book, on the epic series. His Rohit Sharma impression has us clutching our sides, and he has hair-care and styling tips that you may or may not want to follow - but if you're an aspiring cricket journo (or if you are Kane Williamson) you surely want to learn from him about observing the action at the nets. Bharat is one of the genuinely good people in cricket, and it was pure joy to have him on for this episode. Follow us on Twitter: 1. Bharat: https://twitter.com/beastieboy07 2. Abhishek: https://twitter.com/El_Chopernos 3. Mohan: https://twitter.com/mohank 4. Nitin: https://twitter.com/knittins Show notes: 1. The Dhoni touch - https://www.amazon.in/Dhoni-Touch-Unravelling-Enigma-Mahendra/dp/0143440063/ 2. The Mitchell Johnson Show: https://podcasts.apple.com/ie/podcast/the-mitchell-johnson-show/id1651077442 3. The Patrick Patterson story: https://indianexpress.com/article/sports/cricket/patrick-patterson-an-unquiet-mind-4762590/ 4.Believe: What Life and Cricket Taught me - https://www.amazon.in/Believe-What-Life-Cricket-Taught/dp/0143454331/

It's Story Time, our weekly walk through cricket history via your listener quiz challenges. Sometimes, being a secretary can be the best path forward. Just swap Maggie Gyllenhaal for Ian Peebles. Plus, the glottal magic of Dutch fielding positions, the best way for Northants players to get in the news, generation-spanning family feuds, and Bharat Sundaresan's relationship with Patrick Patterson, after some reflections on Geelong's flag in the AFL grand final. Bharat returns to join Geoff, while promising to keep his answers under 30 minutes. Your Nerd Pledge numbers this week: 7.06 - Chris Dobbins 6.80 - Nic Savage 2.10 - Richard Jansz-Moore 18.84 - MJ Knoester 3.09 - Tim Gilkison & Ian Colvin Send us a Nerd Pledge at patreon.com/thefinalword Find other episodes at finalwordcricket.com 20% off primo WoodstockCricket.co.uk bats with the code TFW20 The Final Word is part of the Bad Producer Podcast Network Title track by Urthboy Learn more about your ad choices. Visit megaphone.fm/adchoices

Hear how to provide optimal customer journeys for your prospects In this On the Brink podcast, I had an amazing conversation with Patrick Van Gorder, Executive Vice President and Partner of Level Agency. Conversations with strategic marketers is always exciting. The world we used to market in has changed. And marketing is supposed to encourage people not just to purchase but to engage with your products and services. The buyer, however, has changed their journey over the past 25 years. As we know from our own work as HubSpot Partners, the buyer's first task when considering a solution to solve their problem is to Google it. If you don't have a digital experience that comes up on the first pages of Google search, you're not a good answer for that person's problem or question. What does that mean for your business? Patrick has many great answers to that question so listen in, learn and share! Watch and listen to our conversation here Here are some statistics Patrick shared that you should consider: 65% of total advertising in 2021 was online digital advertising, which is an incredible stat by itself. Even more impressive is when you factor in the fact that it's up from about 50% just a couple of years before 2019. Digital advertising has become the lion's share of the pie and also the fastest growing segment of the pie. Dollars spent in digital channels go to one of these companies: Alphabet (parent company of Google), YouTube, Meta (parent company of Facebook), Instagram or Amazon. Interesting isn't it? As you consider what you are doing to grow your business, it might be time to listen in to our podcast. Reflect on what you should be doing, and how to refocus your investments in marketing. Marketing is not an expense. It is and has always been a central part of your product design, development and promotion. Invest in it wisely and you will reap the benefits. To contact Patrick You can reach him on Linkedin or his website Level Agency www.level.agency. Ready to really make your marketing work for you? Some great suggestions: Podcast: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy? Podcast: Mark Schaefer—Are You Ready For The Marketing Rebellion? Podcast: Melissa Copeland—Customers Want Great Experiences. How Can You Deliver Extraordinary Ones? Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants   Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon, I'm your host and your guide. And as you know, my great audience out there, my job is to help you get off the brink. I want you to see, feel and think in new ways so you can change. And you know that change is painful. But in these fast changing times, there are many choices. But it's important for you to have a better understanding of things so you can do it wisely, and quickly be agile. You know, fast is the new way. Now are you going to be faster and better at what you're doing? I have with me today a fantastic individual whom I met through a Vistage group that I did. His name is Patrick Van Gorder. He's Executive Vice President of Level Agency. And I want you to know that I did a podcast for them. And I enjoyed it so much. I invited him back here so we could continue the conversation. Let me tell you a little bit about what we're going to talk about by introducing Patrick's bio. Patrick Van Gorder has been part of a leadership team at Level Agency since the company's founding in 2010, which seems like yesterday, but it's not, it's like a moment ago. He's made measurable significant contributions in each role he's had, as director of campaigns and platforms, as a VP of Client Services, and now he's Executive Vice President. But his real desire for today is to share with you the changing nature of communication, marketing, and brand building for you and your company, and for things that matter to you. You have to understand what's going on because the world has turned digital, if you haven't noticed. I have a hunch you have. I bet the first thing you do when you want something is to Google it, and so it's very interesting. He'll tell you some major statistics. But today we're going talk about how people buy and what the buyer's journey is like, and why digital marketing has become so essential to your skill set, your way of viewing the world, and what Patrick can help you with. Patrick, thank you for joining me. Patrick Van Gorder: Hey, Andi, thank you so much for having me back. I'm excited to continue the conversation. Andi Simon: Before we get into it, though, tell our audience a little more about who's Patrick, and the journey about why this has become so important for you. Patrick Van Gorder: Yeah, thanks, Andi. So I am sitting here in sunny Pittsburgh, Pennsylvania, home of Mr. Rogers, amongst other great Pittsburgers. I am a journalism and political science graduate that got into advertising accidentally. I graduated in 2009 into the midst of the Great Recession. I had no idea what I wanted to do. And I got a call from a colleague who was writing a website that was focused on comparison shopping for higher education. And I said, Let's go over there and let's do some work together. And I've never looked back. I've been with Level Agency, which is that firm, ever since 2010. My partner and I, Patrick Patterson, purchased the company from the former owner in March of 2021. So it's been a long exciting and knowledge- and learning-filled journey for me. We're up to about 75 people now, most of which are still in Pittsburgh, but we've got staff and clients all across the country. Our focus is helping businesses both learn about what their audiences are asking for, and how to better sell their products and position their products digitally. And also ultimately, to help them sell right ultimately. It's still true that the main function of marketing is sales or direct ROI, but the exciting thing, the thing that gets me out of bed every morning, is the reality that not only can we generate revenue, we can sell it. We can actually learn a great deal about where our customers are going, what they're looking for, and become even more efficient and more effective tomorrow because of the advertising we're doing today. Andi Simon: Well, let's talk a little bit about it because we know that the buyer's journey has changed. And in the old world, which wasn't that long ago, we used to buy lots of advertising, very flat, push it out. And as people will say, Oh, really, but you know, that's sort of a past way of communicating and branding, and marketing is about storytelling. People buy your story as much as they buy the product or the package and it really matters how you communicate that and how you make it accessible to them. So let's talk about in the world that you're in, where all the dollars have gone to, and what's absolutely important for a listener to understand that they should be doing as well. A little bit more about why this is so important. Patrick Van Gorder: Absolutely. So 65% of total advertising in 2021 was online, was digital advertising, which is an incredible stat by itself. But when you factor in the fact that it's up from about 50%, just a couple of years before 2019. That's not only the lion's share of the pie, but it's also the fastest growing segment of the pie. And the really interesting thing about that concentration of dollars in digital channels is 90% of that digital span goes to one of these companies right now. It goes either to the parent company of Google, YouTube, or other properties like that. It goes to Meta, parent company of Facebook, and Instagram, or it goes to Amazon. So what that means for your listeners is, there is an incredibly complex ecosystem out there. And there are dozens, hundreds, thousands of different platforms, different ad tech intermediaries, different tools out there. But really, if you focus on the vital few, the 90%, that make up the lion's share, you can do quite a bit. You can get quite a bit of leverage out of your spending. And Andi, you mentioned something that I think is really interesting, and I've been thinking a lot about. So if you think about the ways that we thought about advertising in the past, if you've ever taken an advertising class, or you're someone that has some experience in advertising, you've probably heard of the funnel, the advertising funnel, where you have at the very top, awareness, and down at the bottom, you've got direct response, and things like that. And the reality is, that comes from a moment, when, if you think about what a television ad was, there was literally no other action you could take. You just had to watch the ad, and maybe there was a phone number at the bottom that said, Hey, call this number right now. There was no way to take action, there was no way to continue the conversation. Think about a billboard. There's very, very little that you can do other than see and register what a billboard says. The reality in the digital space is, all of these channels are working together and allowing you to build your brand and build engagement with your brand in so many different ways all at once. So a Facebook ad is building brand awareness, but it's also driving engagement. It's also asking someone to fill out a form or buy a product. So it's operating all of the steps of this classic funnel at the same time. Andi Simon: Well, don't leave that thought. Because as you're thinking about communicating your story or your message, what you'd like to see happen, it isn't bringing enormous top of mind awareness out there, it is figuring out ways to take the person who's ready to learn more, and move them through that wonderful journey until they're ready to purchase, taste and try. And so your whole process has been transformed to much more immediate. I was in a group and one of the gentlemen said, People call us and they want to talk to somebody immediately. They want to listen to a doctor immediately. Instant gratification. They say, This is my time, I want to do a purchase right now. Connect me. I don't want to learn more. It's not slow. So how are you doing this with your clients? So my illustrative stories are case studies. Is that frustration? Patrick Van Gorder: It's a great question. I'll use one of our clients that's in the sales enablement SAS world. So, they had an experience that was very much the old school approach to what you asked people to do online, which was fill out a form, and we'll contact you. This feels ancient because the way that the consumer perception has changed is, they've said, No, I will contact you when I want to talk. If you think that I'm going to subject myself to another telesales, funnels, another set of emails, you must be out of your mind. So I will contact you when I want to talk to you about sales. But in the meantime, what you can give me now is value, you can give me insight, something like a webinar or a white paper or a case study. You can help me know more about this space, learn more about your perspective and your thought leadership in this space. And then by the way, when I'm ready to talk, there's a form there. I'll get in touch right away. And I'll expect to be contacted pretty quickly. But you know, the reality is, it's less about just being there. If you have to be there with value, you have to be there with something that the consumer cares about. Not just, Hey, give us your information and we'll call you when we feel like it. Andi Simon: You know, one of the things that illustrates that is, you really aren't selling a thing, a product or your SAS story, you're selling a relationship. And people are really buying knowledge and wisdom and experience and a much bigger product than the product they're actually going to end up buying. And I've been reading a great deal about how the world is shifting from B2C, or from B2B to B4C and B4B, as if we are going to collaborate around something that you need and I can help you with. And it's becoming very interesting to watch that mindset change. Because as you're thinking about these clients, the customer wants you to work with them. "I'm making the right decision, not simply purchasing what I've got here, or being sold by somebody." So it's a really different buyer that you're dealing with. They're often younger, and sometimes not. But they also have different expectations on speed and ease. And is what you're seeing awesome? Patrick Van Gorder: It is, in our own world, Level Agency as a services business. We really lean in on the consultative partnership approach. And I think we've seen a lot of very successful organizations take that same approach where it's not about the features, it's about the benefits. It's not about the services, it's about the solutions. And that's not to say that it needs to be completely impenetrable to understand what services and products a company actually does offer. You want to make it simple enough so that you can accommodate different types of searchers. You might have someone that is coming to your site or coming to your physical office, and they know exactly what they want. They want a partner, or they want a general contractor-style vendor that's going to take the blueprints from the architect and build the thing exactly as they see it. But I think in many cases what they're really looking for is the architect and the general contractor, right? They're saying, I have this goal. I have this business objective. And we're coming to you to help us solve all of the problems that we're dealing with, and trying to achieve this objective. And you tell us how we can best use this set of tools that are available to us to achieve this business objective. Andi Simon: Well you know for us, we're corporate anthropologists. We specialize in helping companies change. I talked about Blue Ocean Strategy, and why that's such a great way to help companies find creating markets as opposed to competing in them. But I must say that near to your point, it doesn't much matter if it's cultural change or strategy change. People come with a problem, or pain points, and a challenge. And I always find the conversations are very interesting. We have a new client coming on now. And I must tell you that the way they came to us is different than the way we're going to serve them. What they really needed is different from what they thought they needed. And that's just people and I guess, in some ways, the packaging of the solutions you're offering. It's going to require some trust that there is the right solution for the problem that they've identified. How does data and data analytics fit into this? Patrick Van Gorder: Yeah, it's a great question. You know, I think the curiosity that you're describing is probably the single most important attribute that I find in the people in the knowledge economy in 2022. That little piece in the back of your brain that says, what's going on here? How do I understand this data or this perspective or this product in a new and interesting way? What we find is that there is so much data that is accessible to you if you have the willingness and the knowledge of where to look. So, if we think about it, maybe it'd be helpful to think about it in the context of a case study. So we have a new client that we're onboarding, and we're seeking to understand where their audience is. They've got some perspective on who they'd like to speak to, and where they think that those people spend their time digitally. So one of the data gathering exercises that we do is we have a deep interview conversation, kind of the classic marketing: Tell us everything that you know about where you are, who your audience is, and where they live. But in the past, I think that was kind of the end of the line. Like, you have that conversation, you build your audience profile, and that sort of becomes the audience profile that you use for a lot of your targeting efforts. What we do is, we say, Okay, so now we've gathered this perspective from you. Let's dig into the data that you have available, and validate that. What first party data do you have available? Do you have a CRM? When was the last time that you really explored? Is this an experience that you've had with clients as well? Andi Simon: Of course, keep going, because the illusion of their reality is so interesting. But in fact, it's an illusion. And as you dig into their CRM, and when did you look at it? Again, I want you to finish your thought. Patrick Van Gorder: So look at the CRM, look at the audience that's in there, then look at the analytics platforms that the client has to look at, Google Analytics. What can you learn about the audience, about the behavior once they come to the site, about how they get to the site? Take that curiosity and deep dive into information that maybe you've looked at before, and maybe you haven't. And the great thing about these tools is, there's so much you know. You don't need a developer, you don't need an IT person to be able to understand these things. You just need to be able to watch a three minute YouTube video to say, Hey, how do I see behavior funnels in Google Analytics? Or how do I see the firmographic profiles in Salesforce or whatever those questions are. It's all there if you're willing to dig in and take a look. And then once you get into this, you look at the CRM, you look at the Google Analytics data, you look if there are ad platforms that are currently running. So we would look at Google, Google ads at meta, at LinkedIn, or Bing, or Instagram, or wherever these folks are running ads. And then there's a whole 'nother ecosystem of audience information that you can glean from those platforms. And then that's not even getting into the third party tools that are out there that allow you to take an outside-in perspective, but you kind of have to follow the thread. Andi Simon: Once you do notice, that influences what you do for whom, and how does it influence the kind of communication, client advertising that we create, in order to capture those people closer to their point of purchase, or somewhere along that buyer's journey? You know, some insights you can share? Patrick Van Gorder: So what it does is, it arms you with a good data-supported ability to create a hypothesis, basically to say, I think that this audience of midmarket C-level people really care about the content that we have about cybersecurity or the content that we have about additive manufacturing, or whatever that content segment is. And I think that because you can see that those pages rank highly on the website. I can see that those are roles that are associated with whatever sort of the data story is that supports that. And then with that information, you can formulate and enunciate a hypothesis for what you're trying to do. So it could be something like, My hypothesis is that if I show this cybersecurity content, if I feature this content to this audience for the next two months, I can dramatically expand my share of leads that are coming from this program. So you write that down, you write that hypothesis down, and you execute against it. And then you measure the results. And you compare what you thought would happen versus what actually happened, and they're very seldom exactly the same thing. But then you know what I learned from this experiment and then how do I further exploit or further take advantage of the lesson that I've learned from this experiment. If you treat your marketing like these micro hypotheses, test spreads, instead of just the cost center, we're just over here, we're spending in advertising, because that's what we do, you'll be astounded by how much you can learn and how much knowledge and value and insight value that will bring to your enterprise. Andi Simon: Do you find it at times immobilizes your clients? Because I often find that the brain is wonderful at what it knows. It's familiar, it's really comfortable. The habits I call are an illusion because your mind has a story. And that's what you believe to be true, there is no truth. The only truth is there's no truth. But that leads to that testing mindset, the curiosity quotient, the individual's willingness to learn by doing and keep learning from there. Are you transforming your clients to becoming learners that way? Because I find that it requires them to come in all-knowing and leave full of curiosity. And that's fine, I'll take that. Because unless you're full of curiosity, you can't get unstuck. You don't know how to grow, you're certain, but it's not a working route. There is only so much we can fix until you open your mind to the possibilities. Do you find that the clients get transformed as well? Because I'm getting transformed as I listen to you. Patrick Van Gorder: They do. They certainly do. It can be pretty inspiring to watch. We're lucky to have an incredible set of clients. I'm sure you have the same. You have the privilege of being pretty selective with who you work with. So we start with a really high bar for the types of partners that we work with. But over time, I think we demonstrate to them a couple of things that grow their own capability in this space. First, we are fanatical about trust driving communication, meaning, if something isn't working, you're going to hear about it from us first, rather than have to decipher it, and figure it out yourself. We're very careful in our culture to make that a norm and an expectation. And then, in the context of our working, our weekly or bi-weekly or monthly coordinations, we really try to model the what-if type thinking so that we have a tool that's our hypothesis. It's like a database where all of our team members log their hypothesis, just like the one that I shared with you as an example. Define what the success criteria are, and that's often a collaborative process with the client where the client says, You know, I've been noticing, the folks that I've been talking to at conferences are now much more interested in X. What would it look like for us to do some advertising against that segment? We collaboratively develop that campaign, and we learn from it. We run the test, and we learn from it, and instead of, Oh, well, it happens and if it doesn't work as well as we hoped, we kind of just move on. We don't really talk about it. We spend more time talking about what we learn when it doesn't perform as we expect it to than we talk about the thing that goes exactly as planned. So I think over time we build that trust in that relationship where we become a curiosity engine. An extension, if you think about what marketing is, it's the interface between the public and the business. It's where most of your posts, first interactions with prospective non-current clients are, and that's such a privileged position to be in. But I think we often forget that so much of the privilege there is in the knowledge, not just in the opportunity to make a first impression or make a sale. It's also about what we can learn. Andi Simon: Because we're coming out of the pandemic, assuming we're coming out of it, did you notice dramatic or important changes during that period that listeners should be paying attention to? And my hunch is that your curiosity opened up a whole lot of interesting learnings. Are there any that you can share? Patrick Van Gorder: Yes, we saw a decade of change in a couple of years in terms of acceleration. What that meant, in practical terms, is that the trend toward digital advertising accelerated the trend from platforms like linear television to streaming to OTT to connected TV. Those trends accelerated. People spend more time online than ever before. And, for a while we were the only game in town when it came to marketing. As we open up, and I share your optimism that hopefully the changes are here to stay, but as we open up, there's a reality that there's a hunger for personal connection. There's a hunger for some of the things that brands have forgone: travel, face to face sales and things like that. But the genie is not going back in the bottle as it relates to the collaborative collaboration at a distance. I think marketing at its best in 2022 is collaboration at a distance. It's this world where we're having real discussions and dialogues with people even though we're not face to face, or in the same meeting together. So I think to answer your question directly, Andi, the bottom line is, the space accelerated dramatically. The trends accelerated dramatically. And the brands that have not yet sort of shifted, if your budget looks anything like 65% of your spend is not in digital, that probably means that you're behind the optimal budget allocation. Andi Simon: It's interesting, MacLeod had a great podcast on purpose-driven selling. But in some ways, it's not that different from purpose-driven marketing. The people who have a purpose sold better than those who didn't. And in your digital marketing, in a sense, you need to have a good clear purpose. What is it I'm trying to do, for whom and how, as opposed to, I have a product and I want to sell it. It becomes a bigger conversation in that process so that you get the right message to the right person when they're looking for you, as opposed to when you want to get it out there in sort of a vacuum, hoping it's the right time and digital it to do things that you can't do in person, like at 2am. It's just an interesting time. You know, as I look at our clock, and we're about ready to wrap up, my head is full of things I don't want the listener to forget, but I bet yours is as well. Patrick, some things that you want to leave them with. Patrick Van Gorder: Yeah, I really liked the model that you just constructed, Andi, of marketing as the opportunity to have a discussion with someone at 2am, on their timeline and on their schedule. What I would say is one thing that I think is an important thing for brands to understand is, there are not in the majority of cases, it's not just one interaction at 2am, or 2pm, or whenever, it's a series of exposures, it's a series of conversations that allow brands to unfold that value proposition and that purpose to their prospective clients over time. So, there's not a single one in most cases. As tempting as it is to point to a single moment of truth, what Google calls the zero moment of truth, the Zima. The reality is that there are all of these influencing factors that sort of happened before that moment of truth, that are critical to the journey. So what I encourage brands to think about is, What are some of those optimal customer journeys? And how can you provide value and insight and knowledge to prospects at every step of that journey? The other thing that's a big conversational piece in our space right now is the conversation around privacy. There is a major trend toward less, less of a surveillance state online. There's parts of that that are regulatory, if you look at what's happened in Europe and you look at the California legislation. That is half of it. And the other half is being driven by platforms themselves. Apple has made a real play toward being an agent of privacy for their users. And you also have things like the cookie, the third party cookie, that are being proactively devalued by Google now, in advance of a recognition that those things are not going to be viable in the future. So, I think what that means is, there's a recognition that the promise of total accountability was always sort of a pipe dream. There were a lot of people that looked like me over the last 20 years that have sold this promise of full attribution, how you know exactly the value that every dollar that you spend is bringing back. And the reality is that, in this more fragmented privacy ecosystem, it's just clear that it's never going to be as clean and as neat as people want it to be. Because the reality is, Andi, if somebody listens to both of our podcasts, the podcast that you did for us and the podcast that we're doing here, and then they reach out to you, and they buy a book, what percentage of that book purchase was driven by seeing On the Brink behind you? Now, we're seeing On the Brink behind you in the earlier podcast. There's no right answer to that. So, I think, be wary of companies that overpromise as it comes to trackability, but at the same time, there's so much that you can learn and that you can measure and that you can know. There are really viable attribution models that you can build, but you have to go into it with an understanding that this is representative rather than completely. Andi Simon: Well, you know, there is no certainty. So I agree with you, humans just keep searching for it. And I like the fact that we're searching for it because maybe it'll make fewer mistakes in the process. But it's complicated. The buyer is complicated. There are different parts. And when they buy what they thought they bought isn't necessarily what you thought you were selling them and how they use it. How many times have I gone into the field with my clients, and observed how customers were using their products inappropriately? Well, why is it inappropriate if you're using it? That's not what it was supposed to be for. I had one friend who had an AI and software developing company, he fired the managers. And he had to get the engineers closer to the customer because the engineers were certain that the customer was stupid. And I was laughing. I said, The stupid customer syndrome, right? You build something brilliant and the customer just doesn't get it. But it's a really complicated world today because it's so complicated. The choices are so many, and everybody influences what comes up first on Amazon or in Google and what page you're on. Did you know I work hard to do organic search so I'm on the first page of Google for corporate anthropologist, or cultural changee expert. I can make only the second page for Blue Ocean Strategy expert. But you know, all of our stuff is content designed to help you buy the right thing in the right way. And that's what you're doing too. If they want to reach you, Patrick, how can they do that best? We'll certainly have it on our podcast blog, but can you please share it for them. Patrick Van Gorder: Visit us at Level Agency. You can just type www.level.agency into your search bar and there's a Contact Us option there. There's a lot of great content. Like I previewed earlier, you can check out our podcast. Test.Learn.Grow is the name of our podcast. You can get it wherever you get podcasts, and check out the episode that we did with Andi previously. It was a really, really good conversation. Andi Simon: Well, you know, Patrick and I share the same joy and help people do things that are challenging for them. And our conversation was about howBlue Ocean Strategy creates markets. This one is about how do you stop wondering how to sell or market your product and do it, because the only way you will learn is to be curious to test, make few assumptions, just a little one assumption is, I need Patrick to help me make the right decisions and test them all so I can see what's actually happening. But the world is going digital to a degree that you should be as well. And I don't care if you're a solopreneur, or a small business or a growing entrepreneur or a mid-market client, like we have so many. People are going to buy you remotely, they're going to buy you online, they're going to buy you by what they see. Actually people download white papers and yellow mark them when I meet with them. It's sort of like, are you real? It comes through, all that stuff. Patrick, it has been such fun. We can talk for a long time. Thank you so much for today. Patrick Van Gorder: Thank you so much. I really appreciate the time. And I look forward to hearing what's next for Dr. Simon. Andi Simon: Let me just wrap up for my audience. I can't tell you how much I appreciate you coming. You have made us one of the top 5% of podcasts globally, which I think is fantastic. Bring along friends, send me your ideas. Patrick came to me through something I did. We show up a lot. And that's how we market ourselves. We show up a lot. And things that come our way. On The Brink is here to help you see, feel and think in new ways. Both of my books have won awards, so I'll promote them a little bit.On the Brink: A Fresh Lens to Take Your Business to New Heights is how a little anthropology can help your business grow, and Rethink: Smashing The Myths of Women in Business was just awarded our second bronze Best Book Award for 2022 from Axiom for women in business as a category. And I do think that this is a time to rethink when you're on the brink. I like my titles, so you can begin to see things through a fresh lens. That's my job as an anthropologist, to help you step back, look at things, and begin to understand the changes that are happening. Because fast is going to be the new and you have to really be agile, adapt and begin to make things happen for you. So thank you for joining us today. Thank you, Patrick Van Gorder for being here. We'll post this and you guys can share it, and it's just a pleasure. Thanks again. Remember, reach me at info@andisimon.com and I'll be here for you. Bye bye now. Have a great day. Bye bye. Thanks.

The 2007 Huntington Highlander team is considered by many the greatest West Virginia high school basketball team. That Highlander team featured future NBA prospects Patrick Patterson and O.J. Mayo.Huntington came into the state final, only losing two games all year, but neither loss went to an in-state school. The Highlanders had won every in-state match by an average of 41-points.Huntington's whopping 103-61 victory became the second largest margin of victory in state tournament history. It was capped with Mayo throwing a self-alley oop off the glass and flushing it in. He would chuck the ball into the stands, which, surprisingly, landed in his father's arms.

This Episode we interview Patrick Patterson, Will Harris, Jim Warmouth about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast

This Episode we interview Patrick Patterson, Will Harris, Jim Warmouth about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast

Like the dove that represents their spirit, the Cymande story soars once again, this time in OKC. The 2022 deadCenter Film Festival is the home of many experiences, including a few free and open to the public in OKC's most beautiful spaces. Last night they premiered the OKC Thunder Film, The Seeds of Greenwood, as part of the Friday Night Frolic in Scissortail Park, and tonight they are debuting the new music documentary, Getting It Back: The Cymande Story. The film documents the origins of the hugely influential UK funk band, Cymande, as well as their break-up and recent rebirth. In this exclusive deadCenter 2022 interview on The Cinematic Schematic, host Caleb Masters and special guest co-host, Stuart Hudson, the co-publisher and editor-in-chief of Edible OKC Magazine, are joined by two Cymande band members and film producer/director Tim Mackenzie-Smith who tell their story. Cymande guitarist Patrick Patterson and bass player Steve Scipio join Mackenzie-Smith to share their stories about the band's history and discuss why now is the time for their comeback and the documentary. Getting It Back: The Cymande Story is playing to the public in the Wheeler District tonight at 9 PM CST. Special Guests Stuart Hudson Co-Publisher […] The post Getting It Back: The Cymande Story Jumpstarts the Return of the Influential Band – dCFF22 appeared first on The Cinematropolis.

Fractional CMOs can provide focused support on major priorities in your business. Pairing a resource like this with an effective marketing partner like Level Agency can lead to significant success. Listen is as Slade Kobran from Chief Outsiders and Patrick Patterson, President of Level Agency, discuss this topic and more.For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Join our guests Brooke Horton and Patrick Patterson as we jump into the nitty gritty planning and expectations for Star Trek: Mission Chicago!

Join our guests Brooke Horton and Patrick Patterson as we jump into the nitty gritty planning and expectations for Star Trek: Mission Chicago!

Have you asked yourself these 3 questions about your business?What is your level of comfort with adding elements of artificial intelligence or automation to your workflows? Do you have a plan to integrate them into your workflows in the future? In the next year, in the next 5 years, in the next 10 years? Let's face it, the phrase "the robots are coming for our jobs" is only true if we don't become friends with those robots. I mean, wouldn't it be great if you had a robot on your team that could work for for 24 hours? It would free you up to do more impactful work! In this episode, Patrick Patterson and Myles Biggs dive deep into the topic of AI adoption with Mia Umanos, co-founder of Cickvoyant, a marketing analytics and AI firm.For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency. 

The Blazers signed veteran big man Patrick Patterson to a training camp deal. Find out what he would be bring to team if he makes the regular season roster. Then Joe Freeman (The Oregonian) is back on show to talk about the challenges for the Blazers in Year 1 under Chauncey Billups.Music for Locked On Blazers by Drae Slapz. Find more of Drae's work here: https://solo.to/thedraeslapzSupport Us By Supporting Our Sponsors!SweatBlockGet it today for 20% off at SweatBlock.com with promo code LockedOn, or at Amazon and CVS.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15” and you'll get 15% off your next order.BetOnline AGThere is only 1 place that has you covered and 1 place we trust. Betonline.ag! Sign up today for a free account at betonline.ag and use that promocode: LOCKEDON for your 50% welcome bonus.Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ep. 44 - The Blazers are bringing in Dennis Smith Jr., Marquese Chriss, and Patrick Patterson to training camp... does it matter? PLUS Dame gets married, finding Blazers games if you're streaming, the RIGHT way to make season predictions, and more!NOTE: We will be doing (at least one) a giveaway before the season starts, so be sure to listen to the whole episode when we do! Some minor preview details are in today's, but it hasn't actually started yet so... stay tuned :)Find us at WeLikeTheBlazers.com, on Twitter at @LikeTheBlazers, NOW on YouTube, and basically ALL podcast and streaming apps!

The recovery community and the police department have some stereotypes to break down, and Patrick Patterson from Blue Water Recovery and Outreach Center and Chief Joe Platzer from the Port Huron Police Department have decided to work some of them out over a softball game. Learn how the recovery community and police officers are coming together to promote healing and restoration for themselves and their community. Learn more about Blue Water Recovery and Outreach Center here: https://www.bwroc.org/ (https://www.bwroc.org/) Learn more about the Port Huron Police Department here: http://porthuronpolice.org/ (http://porthuronpolice.org/)

Catching up with 6'8" NBA forward Patrick Paterson after a trip to the Western Conference Finals, host Lindsay Berra finds out what it takes to be a veteran of eleven seasons. He shares how discovering a food allergy changed everything, and he offers up some solid advice about getting lean, becoming more efficient, and focusing on what matters, including his baby girl. As usual, Patrick Patterson contributes some quality minutes in LA. See omnystudio.com/listener for privacy information.

Listen as Patrick Patterson and Patrick Van Gorder discuss Level Agency's core values and marketing philosophy. The duo also discusses Level's recent ownership transition and their plans for the future of the Agency.For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency. 

Hello 0-2 my old friend. The LA Clippers lose in a combination of brutal ways to go down 0-2 to the Phoenix Suns, Clippers fans weigh in on Ty Lue's job in the playoffs on Whatcha Say Wednesday, and Patrick Patterson lets a Twitter user know what time it is Learn more about your ad choices. Visit podcastchoices.com/adchoices

Patrick Patterson joins Jessie for a frank conversation about the effects of opioid use and the troubling signs of addiction. To learn more about support services for recovery in the Blue Water Area, visit: www.bwroc.org For access to services outside the Blue Water Area, SAMHSA's National Helpline is a free, confidential, 24/7, 365-day-a-year treatment referral and information service (in English and Spanish) for individuals and families facing mental and/or substance use disorders. The helpline is: 1-800-662-HELP (4357)

This...is a big one folks. Getting hyped for the Clippers important matchup vs the Suns, continuing to discuss the Serge vs Zu starting center debate on Whatcha Say Wednesday with input from Clips fans, Zach Lowe likes the Clippers, and Patrick Patterson wishes he was at Golden Corral Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Clippers head into another game shorthanded, will the result be the same? Taking a look at what the depleted Clippers will have to do to get a win over the wonky Miami Heat, hoping that Patrick Patterson can play up to his weirdly high $3M contract on Thirsty Thursday, and ESPN wants Bradley Beal on the Clippers Support Us By Supporting Our Sponsors! Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you'll get 20% off your next order. BetOnline AG There is only 1 place that has you covered and 1 place we trust. Betonline.ag! Sign up today for a free account at betonline.ag and use that promocode: LOCKEDON for your 50% welcome bonus. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Batum is here and people are....pretty okay with it? The Clippers are in position to sign Nick Batum to help bring depth to the 2nd unit, Patrick Patterson contract talk, Clippers vs Lakers is the headline of the preseason, and how will Covid affect the NBA as a whole?Support Us By Supporting Our Sponsors! Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you'll get 20% off your next order.BuiltGoVisit BuiltGO.com and use promo code “LOCKED,” and you'll get 20% off your next order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Say hello to Serge! The Clippers sign Serge Ibaka to help their chances at the 2021 NBA Championship, Marcus Morris and Patrick Patterson will return next season, wondering how the loss of JaMychal Green impacts the team, and Trezz maintains his underdog persona by signing with the defending champsSupport Us By Supporting Our Sponsors! Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you'll get 20% off your next order.BuiltGoVisit BuiltGO.com and use promo code “LOCKED,” and you'll get 20% off your next order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oh me oh my, things are gonna be alright Clippers fans. Part 1 of our interview with Ralph Lawler dives into life as a pillar of Clippers culture while being in a Lakers city as well as some thoughts on the team's makeup as a whole, Will and Chuck grade Kawhi's postseason, being happy we're not paying Tobias Harris, and a LMQSupport Us By Supporting Our Sponsors! Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you'll get $10 off your first order.HelixRIGHT NOW Helix is offering up to 200 dollars off ALL mattress orders and two free pillows. Get up to 200 dollars off at Helixsleep.com/lockedonnbaTheragunTry Theragun RISK-FREE for THIRTY-DAYS. Go to Theragun.com/LOCKEDON right now and get your Gen 4 Theragun TODAY. Learn more about your ad choices. Visit podcastchoices.com/adchoices

We're pretty close, right? Wondering how Terance Mann and Mfiondu Kabengele are dealing with shelter-in-place during their rookie year, Doc Rivers has concerns about Corona that seem...super valid, Patrick Patterson loves Crazy Town, and a salary cap discussion Learn more about your ad choices. Visit podcastchoices.com/adchoices

And the no basketball beat goes on. Wondering if the Clippers have the best role players in the league and other burning questions on Twitter Tuesday, watching Luck Of The Irish and asking why the hell we did, and updating everyone on Lou Will's game night and Patrick Patterson's wealth-envy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Rod and Karen discuss black resistance, your body when you overthink, Tamir Rice booklet for kids, racial profiling during Harriet movie, Patrick Patterson apologizes, Black Capitalists, stripper kicks man in balls, burrito thief, naked man scares tourists and sword ratchetness. Twitter: @rodimusprime @SayDatAgain @TBGWT Email: theblackguywhotips@gmail.com Blog: www.theblackguywhotips.com Voice Mail: 704-557-0186

Welp, Aussies can play ball. Will and Chuck recap the almost disastrous game against the Melbourne United and look ahead to what we can expect from Landry Shamet and Patrick Patterson this season.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Well, Terance Mann is here and isn't going away. WIll and Chuck talk the good and the bad from the Clippers 127-87 win over the Shanghai Sharks, say hello to Terance Mann Mania, get hyped on Markless, and wonder where Patrick Patterson is.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Only a few more weekends to go...right? Will and Chuck discuss the 3 Clippers named in the first 50 of SI's Top 100 NBA Players list, wonder why the disrespect for Patrick Patterson and Moe Harkless is so high, send Mike Scott some love, and wonder what it takes to workout like Patrick Beverley.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Will talks the acquisition of Patrick Patterson and what it means for the Clippers' regular season, Breaks down the sharp shooting teams in the West and plays LOVE MARRY KILL with other Pats the Clippers could cop. Learn more about your ad choices. Visit podcastchoices.com/adchoices