Podcasts about public back

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Best podcasts about public back

Latest podcast episodes about public back

HARDTALK RADIO LIVE IN 4K
Canadian Journalist Scott Forster the 2024 Black Like Me Copy Cat receives public back lash for doing this!!!

HARDTALK RADIO LIVE IN 4K

Play Episode Listen Later Jun 5, 2024 7:43


I do social and political commentary. Check out my other links to find me on social media check out my telegram channel https://t.me/+5dM8xhT51YYyNjhh Twitter.com Hardtalkradio Live in 4k https://patreon.com/user?u=52767151&u... Instagram Hardtalk79 https://spotifyanchor-web.app.link/e/. . https://rumble.com/v2z31w8-july-9-202.. https://cash.app/$HARDTRADIO Feel free to donate if you feel to do so and like the content. If you have any current event stories or videos that you want me to cover hit me up at HardTalkRadio1979@gmail.co --- Support this podcast: https://podcasters.spotify.com/pod/show/red-pill-man/support

#SUNDAYCIVICS
Episode 235: Putting the Public Back In Public Education

#SUNDAYCIVICS

Play Episode Listen Later Jan 9, 2024


The importance of public education can never be overstated. Yet, even with reforms, public education falls short of benefiting the communities they are supposed to serve. What could happen if the public is given more than just a seat at the table, but an active part to play in partnership with educators in creating a promise fulfilling educational system? L. Joy brings Drs. Landon Mascareñaz and Doannie Tran to the front of the class to break down how an open education system works. 

The Academic Minute
Marjan Ehsassi, Johns Hopkins University – Putting the Public Back in Policy

The Academic Minute

Play Episode Listen Later Oct 30, 2023 2:30


U.S. citizens don't feel like they are being heard in politics. Marjan Ehsassi, Berggruen Future of Democracy fellow and research and assistant professor at Johns Hopkins University, details this in an international framework. Dr. Marjan H. Ehsassi is a Berggruen Future of Democracy Fellow (non-resident) and Strategic Director of the Democratic Action Fund. A former […]

E.N. Thompson Forum
Putting the Public Back in Public Health: A Global Perspective

E.N. Thompson Forum

Play Episode Listen Later Oct 13, 2022


Dr. Ali S. Khan is Dean and Tenured Professor of Epidemiology at the University of Nebraska Medical Center College of Public Health, and a Retired Assistant Surgeon General. He served at the Centers for Disease Control and Prevention (CDC) for 23 years before retiring as the director of the Office of Public Health Preparedness and Response. At the CDC, Dr. Khan led and responded to numerous high-profile public health emergencies, including Ebola, the Asian Tsunami, and Hurricane Katrina. In 2016 Dr. Khan published “The Next Pandemic: On the Front Lines Against Humankind's Gravest Dangers” with William Patrick.

iChange Justice
#29 iChange Justice podcast - Clylde Ford speaks on "Put the Public back into Public Safety" with Host, Joy Gilfilen, President of the Restorative Community Coalition

iChange Justice

Play Episode Listen Later Jun 16, 2022 49:22


Joy Gilfilen, the host of iChange Justice, talks with author, professor, and psycho-therapist Clyde Ford about public safety relative to his local experiences living and doing business here in Whatcom County. As a documentary author, professor, and global citizen, he has done several significant books that intersect with our issues such as "Think Black", and his new book "Of Blood and Sweat". Clyde talks candidly about what he sees happening in Bellingham regarding public safety...and how it is time to put "the public" back in "Public Safety". He discusses the history of racism and business development going back thousands of years. There is a pattern of disturbing trends he has seen with more security guards protecting businesses (such as at the Food Coop) rather than the people who need the services. More guards do not typically help humans feel secure...instead, the reaction can be more fear; classism, and the potential for violence. His research shows how it's time to focus on building relationships and healing people, not just protecting businesses and buildings.

Women Worldwide with Deirdre Breakenridge
Are You an Ethical Role Model?

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Mar 12, 2021 25:08


Ethics is a huge issue in business and in life. What happens when you break all the rules of ethics in business? Sometimes it leads to time in prison. Listen as Richard Bistrong shares his story and why he’s passionate about companies leaning into a culture of ethical behavior. For the first part of his career, Richard was in sales. Instead of always choosing the ethical path, however, he engaged in criminal activity to the tune of bribing foreign leaders. For this, he was put in jail for several months, but he realized the error of his ways and used the time to prepare for a new lease on life and business.  He is now a consultant on foreign bribery, ethics, and compliance issues as well as a writer and speaker. He is adamant that the way to move away from tense ethical situations is to instill a corporate culture of ethical behavior at every level.  It is so much easier for employees and the C-suite to make ethical decisions at any time when it is clear that ethics is a core value.  Richard is sharing all about his story and how it has made him a wonderful teacher on a very tough topic. He has a lot to share about ethics and is now also offering online learning. Listen in to learn more. Show Notes: [01:20] What do you need to know about being an ethical role model?  [03:20] His journey from corruption to compliance. [06:14] Richard shares how he became aware of Deirdre. [07:47] Listen as Richard elaborates on the forward he wrote for Deirdre’s new book. [09:54] Who is an ethical marketer?  [12:45] An AHA moment that has stuck with him throughout his career. [14:47] Is the need to ask for help the difference between decision making now and the past?  [16:23] Are his accountability partners professional and personal?  [17:03] Is he still experiencing challenges in his career today?  [19:14] How does he stay focused and motivated to get everything done?  [21:31] What is he reading?  [22:37] Richard shares his advice to the Women Worldwide community.  [23:49] Connect with Richard. Links and Resources: Social Media and Public Relations by Deirdre Breckenridge Putting the Public Back in Public Relations by Deirdre Breckenridge Answers for Ethical Marketers by Deirdre Breckenridge Can You Hear Me? by Nick Morgan Power Cues by Nick Morgan Richard’s Website Richard on LinkedIn Richard on Twitter Richard on YouTube Richard on Instagram Richard on Facebook This interview is © Women Worldwide and Front-Line Anti-Bribery LLC, all rights reserved. Downloading and distribution of content is strictly prohibited in all or in part. For more information on Richard’s work, he can be reached via his website www.richardbistrong.com or at richard@richardbistrong.com.

KRCU's Going Public
Going Public: Back to the 1920s in "Twelve Corners - The Refuge of My Youth"

KRCU's Going Public

Play Episode Listen Later Dec 18, 2020 8:30


It's time to travel back to the 1920s and learn what life was life in the Ozarks of Missouri. The Center for Regional History and University Press at Southeast Missouri State University collaborated to produce "Twelve Corners - The Refuge of My Youth." The book of short stories was written by Ruby Allee Wright and gives the reader a glimpse of what life was like in Brumley, Missouri, in the Ozarks in the 1920s. Dan Woods spoke with Dr. Adam Criblez, Director of the Center for Regional History. He said fans of Laura Ingalls Wilder will likely enjoy the book. Criblez said it is available on Amazon by searching "Twelve Corners" and can also be purchased at the Center on the Southeast campus. More information is available at (573) 651-2555.

Freeman Means Business
Wonder Woman in Business, Deirdre Breakenridge & her FEEL First Communications

Freeman Means Business

Play Episode Listen Later Nov 8, 2019 54:07


Deirdre Breakenridge in her own words... I’ve been a career-long storyteller and Chief Relationship Agent (CRA), helping professionals to get unstuck in their communication and creating opportunities that result in business impact. As a communications consultant and CEO of Pure Performance Communications, my focus is marketing strategy and planning. I’ve launched marketing and PR programs (from Fortune 500 to startups) delivering creative, passionate and bold stories that help brands and their thought leaders to be seen and heard and to build genuine relationships with their stakeholder groups. Today, my communications consulting and training programs take a proprietary approach with a new model called FEEL First, which was developed as a part of a year-long research journey. After the tragic loss of a family member, I wanted to learn more about how millennials showed up to their conversations, what they valued and what they expected from others in their interactions. What I uncovered was a disconnect in intergenerational communication. I’m working with professionals and their organizations to FEEL, which stand for face your Fears, engage with Empathy, use Ethics and good judgment and unleash the Love of your mission, across communication channels for authentic connections and to foster stronger bonds between groups. The FEEL model took shape after conducting weekly one-one-one telephone interviews with millennials and business leaders, as well as diving into social media intelligence and text analytics. The model, with an accompanying online FEEL First Test (www.FEELFirstTest.com), helps leaders and managers to gauge if they FEEL First in order to connect authentically at different touchpoints. When you add FEEL to your communication planning and strategy you not only connect with people on a deeper level and but you also move from transactional to meaningful relationships that are based on trust, advocacy and greater loyalty. As the author of several business books, it’s through my love of writing that I share stories about my communications journey. My most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017 is a response to the most pressing PR and communications questions asked by students and professionals. A couple of other well-known industry titles include “Social Media and Public Relations: Eight New Practices for the PR Professional” and “Putting the Public Back in Public Relations.” I’ve spent almost 15 years teaching on the university level, developing curriculum for PR and social media courses, both online and in the classroom at NYU, UMASS at Amherst, Rutgers University, and FDU. I speak nationally and internationally on PR, marketing, branding and social media communications, always through a FEEL First lens. I’ve also spent the last five years as a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis, Creating a Marketing Culture and Marketing Ethics. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Pints & Pizza With Professors
Ep4, S1: Got the Group Work Blues? How to Collaborate With Others Without Going Crazy.

Pints & Pizza With Professors

Play Episode Listen Later Sep 25, 2019


Whether you’re in college, with an agency, or are a consultant, you’ve collaborated with others in the field. Sometimes group work ends up bringing success to a client; other times, it may end up being a huge failure due to the inability of individuals to come together. How can we make sure there are more successes than failures? Megan and Jason welcome award-winning author, strategist, and entrepreneur, Deirdre Breakenridge, to the show. In this episode you’ll hear: - Megan and Jason share their own experiences with group projects. - Their good and not-so-good collaborations. - Ways we can re-shape our thinking in the classroom to show group work can be a valuable learning experience now and for the future. - What you can do to put different personalities at ease. - How to best deal with a group member who is "slacking"? - Deirdre’s FEEL First project, which focuses on millennials and communication. Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Kraft, Nasdaq, PRSA and Siegel+Gale. She is the author of six business books including Answers for Modern Communicators: A Guide to Effective Business Communication, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0, New Media, New Tools, New Audiences, Breakenridge was an adjunct professor for New York University (NYU) and Fairleigh Dickinson University, and is currently an online instructor for UMASS at Amherst Journalism Department. She is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She is a C-Suite Network Advisor and also hosts a podcast show, Women Worldwide on C-Suite Radio. WHERE YOU CAN FIND DEIRDRE: Twitter- @dbreakenridge LinkedIn - https://www.linkedin.com/in/deirdrebreakenridge/ Facebook- https://www.facebook.com/DeirdreBreakenridge/ WHERE TO FIND PINTS & PIZZA WITH PROFESSORS: Website: http://www.pintspizzaprofs.com Facebook: https://www.facebook.com/pintspizzaprofs Instagram: @pintspizzaprofs Twitter: @pintspizzaprofs Snapchat: @pintspizzaprofs WHERE TO FIND JASON: Twitter: @JasMollica Instagram: @JasMollica WHERE TO FIND MEGAN? Where to find Megan Wagner: Instagram: @MeganMWagner Twitter: @MeganMWagner Website: http://www.meganmwagner

The Partner Podcast
PP 0034: PR and building relationships with the media with Deirdre Breakenridge

The Partner Podcast

Play Episode Listen Later Aug 28, 2019 27:44


Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis, Creating a Marketing Culture and Marketing Ethics. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about PR and communications, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros. https://www.deirdrebreakenridge.com/ Download a Free Chapter of Answers for Modern Communicators: http://bit.ly/learningtheessentials To purchase a copy of the Answers for Modern Communications book with the promo code: http://bit.ly/answersformoderncommunicators Promo Code: WOW20

Actionable Marketing Podcast
AMP131: How To Build Social Community And Measure The Impact With Shonali Burke from Shonali Burke Consulting

Actionable Marketing Podcast

Play Episode Listen Later Apr 16, 2019 34:05


Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. She encourages marketers to think about their social networks as a social community and shares how to connect with your social community to add value and meaning to your network, product, or service.  Some of the highlights of the show include:  Plan, Paine, and MySpace: Community being generated through social space Is traditional public relations (PR) dead? Perception and transformation of PR Putting people back into public relations; getting to the heart of who somebody is and what’s important to them Trend of natural marriage between social media and PR; companies taking initiative and making changes to company culture Purpose and Mission: How to use and leverage social media to grow authentic communities and make people’s lives better, easier, and more fun Two places to find stories: Customers and Company First step to building and activating audience; what you’re asking them to do, why How to measure ROI; depends on goals and data Most common mistake made by PR professionals and strategists Links:  Shonali Burke Consulting Inc. Social PR Virtuoso Social Media Day at Minnesota State University Moorhead Katie Delahaye Paine Putting the Public Back in Public Relations by Deirdre Breakenridge and Brian Solis Public Relations Society of America (PRSA) Jon Ferrara (founder of Nimble) Andy Crestodina Social Media Metrics by Jim Sterne Write a review on iTunes and send a screenshot of it to receive a cool CoSchedule swag bag!      

Women Worldwide with Deirdre Breakenridge
Episode 200! Special Anniversary Edition Dolores Hirschmann Interviews Me

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 21, 2018 44:20


We've reached our 200th episode. For this Women Worldwide show, the tables are turned and my coach, Dolores Hirschmann, is interviewing me. So, I'm in the "hot seat." I share who I am. What I do. And what Dolores calls getting under the script of Deirdre. Dolores is a friend and a coach who focuses on effective public speaking whether the focus is growth or improved communication. She believes in people and ideas and emphasizes clarity in communication. She has a background in academic business, and entrepreneurship. As well as being the East Coast TEDx organizer and an executive coach. Today’s Episode: Show Notes [03:04] Deirdre teaches on LinkedIn learning, and she has written multiple books. She is also the voice of reason behind many brands and has helped them articulate their message. [03:40] Deirdre is in the business of storytelling and relationship-building. [03:46] She has been helping businesses and business executives find their voice, elevate their brand, and most of all to be recognized. [04:04] Deirdre has always focused on building relationships around your passion. She is happiest when working with professionals who love to amplify their purpose. It all starts with finding your voice. [04:30] She owned an agency for 14 years. Now she has a communications consulting practice. She finds voices, raises them up, and creates impact and makes a difference. [05:08] Taking care of messaging is what helps position you. It's how you create authority and build your reputation. [07:38] It's okay for an executive not to have all of the answers. You can get the information as things unfold. It's good to stay authentic. [08:56] A lot of what Deirdre does is to help corporations think and things that we do naturally in business. [10:44] Women worldwide is about the same things but also about how you feel. Do you have fear? Do you have empathy? Are you true to your ethics? Do you have love? Breaking the gap between think and FEEL. [12:06] Bringing think and feel together could change the world. [13:35] The FEEL model starts with your employees and showing it. It comes down to balancing your emotions and EQ. [14:38] It looks like giving people credit when credit is due. And not having to be the smartest person in the room. It's opening up your own frame of reference from different perspectives. [17:09] Deirdre stepped out of her comfort zone and helped someone who came out of prison but really wanted to do the right thing. He used his voice to help people be in compliance. [17:57] They rebuilt his brand through social media and the content that he created us blogger. He actually went from prison card to MasterCard and is doing a training series with MasterCard. [19:51] Dolores shares how Deirdre is a magical woman, because she can help create new stories. [21:28] Trust your gut and get out of your comfort zone even if you are scared. [24:15] When Deirdre was young, she wanted to be a veterinarian. [25:28] Her parents were a big influence on her and she wanted to be an educator. Now she is an educator. She has courses, mentors, and writes books. [27:05] Beneath the script is an awakening after the death of her daughter. She is being very present and not taking anything for granted. Cherish the moment more. [30:54] Self-care is crucial. She can go on autopilot if she lets herself. That is a recipe for complete burnout. [32:23] We need self-care refueling and balancing. Deirdre carves time out for herself everyday. She also read The Miracle Morning. [32:18] She follows the SAVERS program which is silence, affirmations, visualization, exercise, reading, and scribing. You can do it all in 6 minutes, take however long you need, or split it up. [32:58] She does the program every morning for 30 minutes to an hour. She even gets up earlier if she has to to refocus and center. Meditation helps to handle challenges and bring yourself back to your center. [33:50] To amplify your passion, you need to know what your passion is and what you actually love. [36:13] We should make most of our money doing what we love to do and what we are born to do. It would be authentic and genuine. We would strive to do our best work. The love and passion we have would be magnetic and contagious. [37:30] Follow the path of your passion, because it builds upon each other like following your headlights on a dark freeway. [39:19] Deirdre has had so many amazing guests that a women worldwide reunion would be awesome. [40:50] If you're going to read Deirdre's books start with PR 2.0, Putting the Public Back in Public Relations, Social Media and Public Relations Practices, and then Answers for Modern Communicators.   Links and Resources: Pure Performance Communications Deirdre Breakenridge Deirdre Breakenridge on Facebook LinkedIn Courses by Deirdre Breakenridge Deirdre Breakenridge on LinkedIn @dbreakenridge on Twitter Dolores Hirschmann Dolores Hirschmann on LinkedIn @DglarH on Twitter The Miracle Morning Books by Deirdre Breakenridge

Freeman Means Business
Deirdre Breakenridge: Igniting Your Passion so You Can Excel at Life

Freeman Means Business

Play Episode Listen Later Nov 5, 2018 49:21


Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Speaking Of Wealth with Jason Hartman
SW 289 - FBF - Using Facebook, Twitter, and YouTube for Your Social Media Marketing with Deirdre Breakenridge

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later Jul 29, 2017 27:42


Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012. Website: Social Media and Public Relations: Eight New Practices for the PR Professional

Mr. Media Interviews by Bob Andelman
334 Brian Solis, Deirdre Breakenridge, co-authors, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging B

Mr. Media Interviews by Bob Andelman

Play Episode Listen Later May 28, 2017 33:52


Today's Guest: Brian Solis and Deirdre Breakenridge, co-authors, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Order Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by clicking the book cover above!   Order The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by clicking the book cover above! I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients. And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it. So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge. BRIAN SOLIS audio excerpt: "When PR people write press releases today, they're writing it for the CEO and the product team, not the people who need to read it. It's a totally backwards phenomenon." Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency. Brian Solis Website • Posterous • Twitter • Facebook • LinkedIn • Order The End of Business As Usual Deirdre Breakenridge Website • Twitter • Facebook • LinkedIn • Order Putting the Public Back in Public Relations Mean Business: How I Save Bad Companies and Make Good Companies Great by Albert J. Dunlap with Bob Andelman. Order your copy now by clicking on the book cover above!     The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!

Women Worldwide with Deirdre Breakenridge
Anita Devlin on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Feb 5, 2016 33:20


Anita Devlin, co-author of the book, S.O.B.E.R., an acronym that stand for Son of a Bitch Everything’s Real, joins host Deirdre Breakenridge on Women Worldwide. In her book, Anita shares how she felt during the harrowing experience of helping her son navigate his addiction, which has led to his recovery. Anita’s son has been sober for nearly 5 years. On the show, Anita discusses how addiction is an octopus that affects the entire family and how families become co-dependent. She also stresses the importance of sharing what is going on if you suspect that a loved one has an addiction. Hiding the situation or keeping a secret can have horrible repercussions. Anita offers advice to other parents who are frightened about addiction and their own children. She reinforces how you have to trust your instincts be aware of the warning signs: changes in behavior such as mood swings, friends disappearing and not communicating with the family. A little more about Anita Devlin … Anita is an addiction advocate. She works with moms who have children struggling with addiction. Anita offers advice and support by speaking at treatment centers and parenting groups throughout New York and New England. Her goal is to make moms feel that they are not alone and to realize addiction is a family disease. The entire family needs to be in recovery / therapy. Learn more about Anita on her website and you can connect with her on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.  

Women Worldwide with Deirdre Breakenridge
Jenny Ta on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jan 29, 2016 33:42


Jenny Ta, founder and CEO of Sqeeqee joins host Deirdre Breakenridge onWomen Worldwide. Jenny launched Sqeeqee in 2015 as thefirst-of-its-kind social networthing™ site. She’s also known as theCinderella of Wall Street having previously founded two brokerdealer start ups, Titan Securities and Vantage Investments.On the show, Jenny shares her story, which is a journey fromwelfare to Wall Street. At the age of 5, she escaped Vietnam duringthe war. She left on a fishing boat, and then stayed in a refugeecamp in Hong Kong until she was 8. Jenny eventually made her way toAmerica where she found her path to success. Jenny believes theexperiences during childhood helped to shape her career and gaveher a “never accept no for an answer” conviction. Jenny also offersadvice to listeners on making your dreams become a reality.A little more about Jenny Ta … JennyTa is a seasoned entrepreneur and has 20 years of Wall Streetexperience. She specialized specifically in the technology sector.Jenny holds an MBA degree in Financial Management and a BS in MISfrom California State University, Fullerton.You can connect with Jenny on LinkedIn and FacebookA little more about Your Host, DeirdreBreakenridge … Deirdre is an author, entrepreneur andCEO of Pure Performance Communications. A 25-year veteran in PR andmarketing, she is the author of five Financial Times Press booksincluding her latest titles, “Social Media and Public Relations,”and “Putting the Public Back in Public Relations.” Breakenridgespeaks nationally and internationally on the topics of PR, socialmedia and marketing. She's an adjunct professor at NYU and UMASS atAmherst, a recognized blogger at PR Expanded, and also theco-founder of #PRStudChat, a dynamic twitter chat with PRprofessionals, educators and students.Connect with Deirdre by following @dbreakenridge on Twitter andon her blog at www.deirdrebreakenridge.com.  

Women Worldwide with Deirdre Breakenridge
Shonali Burke on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jan 22, 2016 35:32


Social PR Strategist, Shonali Burke, CEO of Shonali Burke Consulting, joins Host Deirdre Breakenridge on Women Worldwide. Shonali is an award-winning strategist and an adjunct professor at Johns Hopkins University. She is an international speaker, blogger and educator, sharing her insights with other professionals and brands around the world. On the show Shonali discusses the changing nature of education from the physical classroom environment to designing the virtual classroom experience for her students. She also shares her thoughts on what it means to be strategic in your communication, especially when it comes to social media, which has to be a part of your overall strategy. According to Shonali, as businesses are required to participate with their stakeholders through social media, executives are still not 100% comfortable. She offers advice to help senior leadership understand how to tie communication to important business outcomes. A little more about Shonali Burke … Shonali is the creator of the Social PR Virtuoso course, an online and on-demand program she teaches, which launched in November 2015. Shonali’s online course helps professionals to take their Social PR game from “humdrum to Hallelujah” with 25+ workflows, hacks, recipes, formulas and mind maps she has developed throughout her career. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Jan Ellison on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 10, 2015 30:44


Jan Ellison, the bestselling author of the debut novel, A Small Indiscretion (Random House 2015), which was bothan Oprah Editor’s Pick and a San Francisco Chronicle Book Club Pickjoins Host Deirdre Breakenridge on Women Worldwide. Her essays andstories have appeared in The New York Times, The Wall StreetJournal and Narrative Magazine.On the show, Jan shares her past journey as a 19-year old inParis and London, which became the genesis for her novel,ASmall Indiscretion. She offers advice to anyone who isinterested in writing and the characteristics of a good writer. Janalso discusses her own writing regimen and finding the time towrite when you have a busy lifestyle and many familyresponsibilities.A little more about Jan Ellison … Herdays in college at Stanford, taught her about stories and exploringcreative writing classes. When she left Stanford at age 19, shelived in Paris and worked in London, on a shoe-string budget. Thenotes she scribbled on yellow legal pads became the inspiration forher debut novel.You can learn more about Jan on her website and connect with her onFacebook.A little more about Your Host, DeirdreBreakenridge … Deirdre is an author, entrepreneur andCEO of Pure Performance Communications. A 25-year veteran in PR andmarketing, she is the author of five Financial Times Press booksincluding her latest titles, “Social Media and Public Relations,”and “Putting the Public Back in Public Relations.” Breakenridgespeaks nationally and internationally on the topics of PR, socialmedia and marketing. She's an adjunct professor at NYU and UMASS atAmherst, a recognized blogger at PR Expanded, and also theco-founder of #PRStudChat, a dynamic twitter chat with PRprofessionals, educators and students.Connect with Deirdre by following @dbreakenridge on Twitter andon her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Dr. Philippa Cheetham on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 33:09


Dr. Philippa Cheetham, a board-certified surgeon joins Host Deirdre Breakenridge on Women Worldwide. After successfully completing extensive surgical training and research in the UK, she came to Columbia University Medical Center in 2008, completing a two-year minimally invasive oncology fellowship in Robotic Surgery and Prostate Cryosurgery in July 2010. On the show, Dr. Cheetham discusses the importance of educating people about disease prevention. A huge part of medicine is healing yourself, which starts with being more educated and informed about your disease. Dr. Cheetham also shares information on CureConnections, her TV show with medical experts, patient guests and caregivers, as well as her theory on the 7 E’s, helping patients to find their inner courage and strength. A little more about Dr. Philippa Cheetham …Dr. Cheetham is the author of three books and frequently appears as a guest on TV discussing cancer stories. She is also the host of her own TV / educational web-based series with medical experts, patient guests, caregivers, and family members called CureConnections. You can learn more about Dr. Cheetham on her website A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Dr. Jane Karwoski on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 31:43


Dr. Jane Karwoski, best known as Dr. J. Dr. J, an experimental psychologist and has been involved with The Social Network Show® since its inception, as a partner and host joins Host Deirdre Breakenridge on Women Worldwide. Through the show, Dr. J brings thought leaders in social networking to the public in a format that is entertaining, as well as informative. On the show, Dr. J. discusses how emerging technologies” are changing at breakneck speed. She shares her thoughts on the impact info/comm tech is having on us, economically, socially, and personally. As a society, as a nation, as a global community of humans, Dr. J believes we have to attend to the ethical, legal, and social implications of these technologies. Because parents are becoming acutely aware of these topics, many of her show guests focus on solutions related to parenting in this digital age. Dr. J continues to educate and empower through her work. She states that doing something, rather than nothing, is not only therapeutic for her, but also a way to forge ahead knowing “the best defense is a good offense,” A little more about Dr. Jane Karwoski … In earning a doctoral degree in experimental psychology, Dr. J combined social, cognitive and health psychology, focusing on the influence of key opinion leaders in spreading best practices. Prior to the availability of formal online social networking tools, Dr. J developed Genomicus Americus, an e-newsletter connecting North American and South American social scientists studying genetic and genomic issues. You can connect with Dr. J on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger atPR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Stacey Horowitz on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 32:14


Stacey Horowitz, the founder and president of Shopping for a Change®, which was established to create an extended global marketplace for fair trade products by artisans, artisan co-ops, and companies that employ these artisans, predominantly women, from economically disadvantaged areas throughout the world joins Host Deirdre Breakenridge on Women Worldwide. As Stacey approached age 50, she felt a stronger need than ever to make a difference in the world, and wanted to do so on a global scale. On the show, Stacey discusses how a trip to Peru changed her life, connecting her to women artisans in the region. She built her business, Shopping for a Change® , to not only help artisans and their communities, but also to create a business model that funds US charities of the customer's choice at checkout. As a busy entrepreneur, Stacey openly discusses her "Take Action" attitude and how "you can't sit on the fence" when you want to make big changes. A little more about Stacey Horowitz … Stacey is a talented multi-media artist specializing in commissioned paintings and jewelry. Her extensive background encompasses years in the creative and promotional departments of advertising agencies (clients included Electronic Arts, Jessica McClintock, and Sun Microsystems); and in the wholesale consumer products industries as a manufacturer’s representative (Olga Lingerie, Birkenstock, and Aveda). You can connect with Stacey on LinkedIn A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Farrah Bostic on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 33:16


Farrah Bostic, the founder and head of strategy for The Difference Engine, an insight-driven product strategy company joins Host Deirdre Breakenridge on Women Worldwide. They help businesses to test assumptions in a continually changing world - about who your customers are, what they want, and why they want it - and build a repository of customer intimacy into a tangible business asset. On the show, Farrah discusses why "People Lie" when it comes to their research responses and what researchers need to do to prevent this from happening. She also shares her thoughts on gender and research and how companies, in some cases, are not properly targeting women and men. As a business owner, Farrah offers her advice on the qualities that make a successful entrepreneur and what other professionals can do to tackle their toughest obstacles in business. A little more about Farrah Bostic … Farrah's expertise in digital strategy and design; technology, web, and mobile trends and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. Earlier in her career, Farrah was a digital creative director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Nickole Raymond and Sarah DeMarco on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 32:36


Nickole Raymond and Sarah DeMarco, the co-founders of LDR Brands join Host Deirdre Breakenridge on Women Worldwide. Previously, Nickole was a seasoned sports industry executive, who spent a decade of her career at global sports and entertainment agency, WME | IMG. Sarah DeMarco was a seasoned music industry executive with diverse experience from acclaimed independent record label and management company, Rostrum Records. With two very different backgrounds, these former industry executives, turned entrepreneurs, started their company as a collaboration to create luxurious professional accessories. They discussed their journey as entrepreneurs with a driving passion and focused vision.They also discussed the benefits of having a partner in business and relying on complimentary skills, their approach to the negotiating process and managing tough challenges together. A little more about Nickole Raymond and Sarah DeMarco… Prior to LDR Brands, Nickole shaped the careers of top athletes and personalities acquiring a unique skill set in areas including: business development, talent management and brand marketing. Nickole has led IMG Golf's business development strategy and managed the Americas based sales teams. Originally based in Pittsburgh, Sarah worked closely with Wiz Khalifa and Mac Miller, as their hip-hop careers progressed. She also oversaw the development of Miller’s music videos and the merchandise used to promote “Blue Slide Park,” which was the first independent album to debut at #1 on the Billboard 200 chart since 1995, validating Rostrum as an indie success story. You can connect with Sarah on Linkedin, and Nickole on LinkedIn A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Nicole Rodrigues, Guest Co-host on Women Worldwide Part 3 of 3

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 31:06


Nicole Rodrigues, Founder of NRPR Group in Beverly Hills, and a Guest Co-Host for episode #3 in a 3-part series joins Host Deirdre Breakenridge on Women Worldwide. On the last show, Nicole and Deirdre discussed women and Executive Presence or EP, from the boardroom to the Presidential debates. On this episode, the topic is women and public relations, and sharing answers to the following questions: - What are the first questions to ask when jumpstarting your PR program? - How important is building your personal brand? - What are the steps to good promotion? What has to be in place before you communicate? - What is the toughest challenge in public relations? - What are the characteristics of a good PR pro? A little more about Nicole Rodrigues … Nicole is an entrepreneur and very tech savvy entertainment publicist. Her extensive knowledge in bridging the gap between the technology and entertainment industries has allowed her to work with clients including Sony Pictures Entertainment, Dolby, Yahoo!, Sony Playstation, Hulu, and M-GO. You can learn more about Nicole on her website and connect with Nicole on LinkedIn A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Whitney Locher on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 9, 2015 28:29


Whitney Locher who has over a hundred design credits, a host of new shows in production, and has become the costume designer of choice for many of the theater world's most innovative productions joins Host Deirdre Breakenridge on Women Worldwide. From regional theatre to Off-Broadway, she specializes in designing and creating costumes for theatre and opera. Her recent Off-Broadway credits include Into The Woods, The Two Gentlemen of Verona, For The Last Time and Measure For Measure, to name a few. On the show, Whitney discusses her journey to Off-Broadway as a costume designer. She highlights many of the successes and the challenges she has faced in the field. Whitney offers her advice to aspiring professionals who want to get involved in theater, noting the characteristics to make you successful; from your passion and collaboration to your dedication and hard work. Whitney also shares here thoughts on the importance of networking and and how she builds key relationships to advance in her career. A little more about Whitney Locher … Whitney has served as the Associate Costume Designer for The 66th Annual Tony Awards and is the Resident Costume Designer for Fiasco Theater, Partial Comfort Productions. She is a member of United Scenic Artists and she is based in New York. Learn more about Whitney on her website and connect with her on LinkedIn, and Facebook A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Nicole Rodrigues, Guest Co-host on Women Worldwide Part 2 of 3

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 8, 2015 30:04


Nicole Rodrigues, the Founder of NRPR Group in Beverly Hills joins Host Deirdre Breakenridge as a co-host for episode #2 of a 3-part series on Women Worldwide. Nicole is an entrepreneur and very tech savvy entertainment publicist. In this episode, the focus is women and Executive Presence or EP, and together Nicole and Deirdre share advice when it comes to some frequently asked questions, including: - How do the women presidential candidates show EP on stage and on camera? - Is it important to maintain a female presence in the boardroom that balances out strength and emotional IQ? - What are the characteristics of a great leader today? - What are the best resources for woman who want to work on their executive presence? - How important is looks vs. substance? A little more about Nicole Rodrigues … Nicole's extensive knowledge in bridging the gap between the technology and entertainment industries has allowed her to work with clients including Sony Pictures Entertainment, Dolby, Yahoo!, Sony Playstation, Hulu, and M-GO. You can connect with Nicole on LinkedIn and Facebook A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Blanca Cobb on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Sep 25, 2015 29:56


Blanca Cobb, the CEO of TruthBlazer joins Host Deirdre Breakenridge on Women Worldwide. Blanca is a nationally recognized body language and nonverbal communications expert who uses her behavior analysis expertise and psychology background to get to the truth. She is also a Senior Instructor at the Body Language Institute in Washington, DC. Blanca is an ‘in-demand’ media guest, keynote speaker and coach who breaks down the complexities of human behavior to help people succeed. She’s been featured on HLN's Dr. Drew On-Call, Good Morning America, CNN, USA Today, FOX, ABC, CBS, NBC affiliates, and the list goes on. On the show, Blanca shares tips on body language and confidence in the boardroom, what to do if someone’s body language intrudes on your space, as well as how the presidential candidates are using their body language during the recent debates. She also discusses different ways to calm your nerves before a big meeting or event, and imparts advice to listeners about how to expand their presence in a bigger way. A little more about Blanca … Blanca uses her people-reading secrets and lie busting techniques to put you in the know, whether it’s understanding what politicians are really saying with their body language on the campaign trails, or what your partner’s smile really implies when you talk about settling down. Blanca empowers people with body language skills to get ahead in both their personal and professional lives. You can connect with Blanca on LinkedIn A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Ann Fry on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Sep 17, 2015 28:19


Ann Fry, a catalyst for change and reinvention, a leadership coach and trainer, as well as an advocate for employees with cancer joins Host Deirdre Breakenridge on Women Worldwide. Ann is the CEO and founder of The ReGeneration Group, which works with corporations to enhance their culture and to bring out the qualities of leadership in their executives. On the show, Ann discusses what it means to make a BOLD change, whether that is an individual leap or pertains to work work inside an organization. She also shares her thoughts on how to move away from the status quo and the necessary steps to get there, when you’re ready for a new adventure. A little more about Ann Fry … Ann was also a psychotherapist for 25 years, which gives her a foundational understanding of the operational systems of organizations. Through those years, she developed a sense of humor and transported that humor and knowledge into the world of speaking and coaching. You can learn more about Ann on her website and connect with her on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Kathy Caprino on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Sep 11, 2015 31:38


Kathy Caprino, an International Career Success Consultant dedicated to the advancement of women in business joins Host Deirdre Breakenridge on Women Worldwide. Kathy is currently the Founder and President of Ellia Communications, after spending 18 years as a former corporate marketing VP. Kathy is also a trained psychotherapist, seasoned coach, and a much sought-after speaker. On the show, Kathy shares her how she reclaimed her life; a journey from corporate marketing executive to trained psychotherapist and career success coach for women in business. She details how any big transformation will uncover certain “blocks” or obstacles that you have to face head on, so they do not stop you from achieving your goals. Kathy discusses what it takes to move past these blocks, even if they are rooted in your childhood. She also offers great advice on the best ways to destress, energize and rejuvenate, so you can be more fully “present” in your life. A little more about Kathy Caprino … As a Forbes, Huffington Post and popular blogger on career issues and trends, Kathy is a top media source on career and entrepreneurial issues. She has appeared in hundreds of leading newspapers, magazines and websites (including Wall Street Journal, USA Today, Chicago Tribune, Business Week, Forbes and more. Learn more  about Kathy on her website and connect with her on Linkedin and Facebook. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Nicole Rodrigues, Guest Co-host on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Aug 28, 2015 27:29


Nicole Rodrigues, Founder of NRPR Group in Beverly Hills, joins Host Deirdre Breakenridge as a Guest Co-Host on Women Worldwide. When Nicole initially interviewed, back in early 2015, she focused on women in business and how you have to rise above the stereotypes and to see people for who they are on the inside, no matter what role they play. During this episode of Women Worldwide, Nicole and Deirdre discuss women owed businesses; the challenges, successes, and best daily practices, sharing advice when it comes to some frequently asked questions, including: - What is the biggest obstacle for a woman owning a business? - What is the secret ingredient to business owner success? - What advice would you give to women about the amount of time necessary to network as a business owner vs. managing the business? - As a women business owner should you be a creative visionary or a methodical professional, or both? A little more about Nicole Rodrigues … Nicole is an entrepreneur and very tech savvy entertainment publicist. Her extensive knowledge in bridging the gap between the technology and entertainment industries has allowed her to work with clients including Sony Pictures Entertainment, Dolby, Yahoo!, Sony Playstation, Hulu, and M-GO. You can connect with Nicole on LinkedIn and Facebook A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.    

Women Worldwide with Deirdre Breakenridge
Mollie Evans on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Aug 21, 2015 29:49


Mollie Evans, the co-founder of the Baby Vida Oxygen Monitor, a sophisticated yet easy to use device that monitors the oxygen level and heart rate, wirelessly from a baby’s foot joins Host Deirdre Breakenridge on Women Worldwide. The Baby Vida Oxygen Monitor is a device that sends an alarm, if either of the vitals fall outside of the predetermined ranges. On the show, Mollie discusses her entrepreneurial journey with her husband to create Baby Vida. She shares the challenges of research and product development; designing a product and then having to start over from scratch. She offers advice to other entrepreneurs about what it takes to bring their dream products to life. Mollie and her husband's hard work paid off with a patented product that gives parents a sense of security and peace of mind. A little more about Mollie Evans … When Mollie’s baby was born, Mollie did what any mother would do, and checked on him constantly. She had a baby video monitor but it wasn't enough. She began to wonder, “What would it sound like if my baby stopped breathing?” After many sleepless nights and reinforcement from other moms experiencing the same fears, Mollie realized she had to take action. And she did! You can connect with them on Facebook. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.      

Women Worldwide with Deirdre Breakenridge
Margaret Molloy on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Aug 14, 2015 29:32


Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale joins Host Deirdre Breakenridge on Women Worldwide. Margaret has 15+ years experience as a marketing and business development leader in top tech, professional services and marketing firms. Margaret leads an outstanding, global team responsible for marketing, communications, and new business development at Siegel+Gale, one of the world's top branding consultancies.  On the show, Margaret shares her journey to the US, leaving a close knit community in Ireland to live in New York City. She discusses the importance of education and how it has truly shaped her life. She also offers advice to other professionals regarding the qualities a leader should possess in business today.  A little more about Margaret Mollow… Margaret drives breakthrough marketing that grows company awareness, profit, and team pride. She brings sense + sensibility— a blend of analytics and creative coupled with relentless execution. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge on Twitter and on her blog atwww.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Katy Towell on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Aug 7, 2015 24:46


Katy Towell, an acclaimed illustrator and children's author joins Host Deirdre Breakenridge on Women Worldwide. She is the creator of the Childrin R Skary website and illustrated series, which has a cult following of over 150,000 scared adults, teens and children. On the show, Katy discusses how her books teach children about fear and all of its facets: grief, loss, love, depression and anger. Although many parents go to great lengths to shield their children from negativity in an effort to make them feel safe, Katy would rather address scary topics to make kids feel more comfortable. A little more about Katy Towell … Katy has has dreams of one day being the scary old lady in the house about which all the neighborhood children tell ghost stories. She's also the author and illustrator of the Carousel of Sorrow and Charlie and the Grandmothers, recently published by Knopf Books for Young Readers. You can check out Katy's books on Amazon and see more on YouTube. You can also connect with Katy on Facebook. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, branding, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.    

Women Worldwide with Deirdre Breakenridge
Ann Handley on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jul 30, 2015 31:03


Ann Handley, the first person in the world to have the title Chief Content Officer joins Host Deirdre Breakenridge on Women Worldwide. She is currently the Chief Content Officer at MarketingProfs, and a veteran of creating and managing digital content. Ann is also the author of a new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. On the show, Ann discussed her days as a journalist and news reporter, tracing her writing passion all the way back to elementary school. She shares her thoughts on the difference between business writing years ago and writing today and how you can take your content to the next level. Ann also offers her top tips to people who are interested in writing … whether it is a blog or a book. A little more about Ann Handley … Ann was also the co-author of the best-selling book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Ann takes her expertise on the road, keynoting conferences globally to share her deep insights on content and marketing. You can learn more about Ann on her website and connect with her on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

ceo social media pr podcasts putting chief videos journalism ebooks webinars officer nyu public relations amherst umass chief content officer handley your host marketingprofs ann handley women worldwide creating ridiculously good content more that engage customers everybody writes your go to guide content rules how public back breakenridge pr expanded prstudchat
Women Worldwide with Deirdre Breakenridge
Ashley Maria on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jul 24, 2015 26:09


Ashley Maria, a writer, director and producer joins Host Deirdre Breakenridge on Women Worldwide. Ashley worked on projects ranging from television commercials to multi-platform integration to full-feature films. She is currently working on a documentary called Pioneers in Skirts, which is a social impact film that takes an honest look at the solutions for the setbacks women still face in their careers. On the show, Ashley discusses the challenges that women have encountered over the past 30 years, highlighting insights gleaned from the inspiring professionals interviewed in her documentary, Pioneers in Skirts. Ashley also offers her advice on how to move forward with confidence, even in the toughest situations. A little more about Ashley Maria … Ashley’s past films have won awards at highly acclaimed film festivals around the world. Her first film, Friday Night Fright™, won her a Directors Guild of America Award. She’s been featured in the magazine "Women With Know How" and named one of the top five female filmmakers to watch also by the Director's Guild of America. You can check out her new documentary film that is set to be released in 2016, Pioneers in Skirts and connect with Ashley on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media, marketing and branding. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Ashley Tyrner on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jul 17, 2015 25:25


Ashley Tyrner, the founder of Farmbox Direct -- a subscription service that sends locally-sourced, fresh produce to your home joins Host Deirdre Breakenridge on Women Worldwide. Ashley's story is absolutely amazing- while pregnant, her then-husband left her and she was forced to go on Food Stamps. During this time, she realized how nutritionally-deficient the food choices were for those on Food Stamps. Ashley decided to call upon her farming background to do something about it -- a long road later, Farmbox Direct was grown. On the show, Ashley discusses how becoming an entrepreneur changed her life and some of the tough obstacles she has faced. She also shares her journey through motherhood and paying very close attention to exactly what was in the food not only she was eating, but also what she was feeding her daughter. A little more about Ashley Tyrner … Ashley stepped down from a job in fashion and the corporate world, to go back to her farming roots. She personally handpicks ever farm, and vendor her company deals with. Ashley's goal is to bring her customers the Farmers Market in its purity, right to their door. She believes everyone deserves the right to eat healthy. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Women Worldwide with Deirdre Breakenridge
Lisa Lieberman Doctor on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jul 10, 2015 30:00


Lisa Lieberman Doctor, who currently leads writing workshops in Los Angeles and also teaches at the UCLA Extension Writers' Program joins Host Deirdre Breakenridge on Women Worldwide. Lisa is the author of the new book Accidental Poetry: Improve Your English Through Creative Writing, a book that helps people to learn the English language in an organic and effective way. On the show, Lisa discusses her early career experiences as a major motion picture executive working with well-known personalities such as Robin Williams and Sylvester Stallone. She also share her incredible passion for writing and how she reinvented her career transitioning into a staff writer position on ABC's "General Hospital" and its spin-off, "Port Charles." A little more about Lisa Lieberman Doctor...Lisa was born and raised in Queens, New York. After several years writing daytime drama, she refined her focus to writing fiction and coaching other writers. Her first novel, The Delowering of Rhona Lipshitz, was published by Elderberry Press in 2003. You can find out more about Lisa on her website and connect with her on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.    

Women Worldwide with Deirdre Breakenridge
Laurel Mintz on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jul 3, 2015 27:02


Laurel Mintz, the CEO of Elevate My Brand, a creative marketing agency that works with both emerging and established brands to develop and execute multi-channel marketing strategies joins Host Deirdre Breakenridge on Women Worldwide. On the show, Laurel discusses early on how she took over her father’s business when he was very ill, preparing her for the eventual launch of her own successful start up. Laurel shares her thoughts on her challenges in business and what it takes for a company to thrive past the five year mark. She also imparts advice on the top qualities entrepreneurs posses, from the trusted and connected network to taking leaps (risks) even before they feel comfortable. A little more about Laurel Mintz… Laurel has a background and education in business and law from Rutgers University. She has a passion for food, wine and lifestyle brands, and her expertise in marketing has been recognized through her work with prestigious restaurateurs and major brands across the nation. You can learn more about Elevate My Brand on their website and connect with laurel on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger atPR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following@dbreakenridgeon Twitter and on her blog at www.deirdrebreakenridge.com.  

Women Worldwide with Deirdre Breakenridge
Gustaaf Vocking and Nathalie Soeteman on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jun 25, 2015 31:29


Gustaaf Vocking, CEO of Power2Improve and Nathalie Soeteman, Chief Happiness and Engagement Officer join Host Deirdre Breakenridge on Women Worldwide. Gustaaf works with business professionals and organizations, helping them to grow by coaching, training and consulting. Nathalie is a Positive Change Agent, as well as a highly regarded Intuitive and Positive Psychology Coach. On the show, Gustaaf and Nathalie discuss their work with executives, the leadership characteristics for success and the challenges that women face in their professional roles. They also share information about the launch of their Wonderful Woman Week virtual event to help women around the globe experience more in their careers and feel a great sense of fulfillment in their lives. A little more about Gustaaf Vocking and Nathalie Soeteman...Gustaaf is dedicated to helping and inspiring people and organizations to be the best they can be sustainably, from strategy to execution. He bases his actions on a broad experience, solid academic education and an entrepreneurial predisposition. With 25 years of professional hands on experience in IT, he is able to get the most out of state of the art technologies, software and platforms. Nathalie is a consultant, coach and trainer of managers and their teams, helping them to achieve sustainable, people-centric, relationship-minded business that matches their personal core values.  She is also a regular blogger and keynote speaker on the topics of Social Business, Social Collaboration and Social Leadership. You can connect with Gustaaf on LinkedIn and Facebook. You can connect with Nathalie on LinkedIn and Facebook.   A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.    

Women Worldwide with Deirdre Breakenridge
Audrey Taylor Gonzalez on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jun 19, 2015 23:51


Audrey Taylor Gonzalez, an accomplished author, and, at 76 years of age, is launching her new book, South of Everything, a powerful parable about the changing South after World War II joins Host Deirdre Breakenridge on Women Worldwide.   On the show, Audrey discusses her experiences; from her travels and volunteerism to her poetry and writing, and the inspiration behind her life's work. She shares her thoughts on what it is like to work with prison inmates, as an ordained minister, and how she was selected by the governor of Tennessee as a Commissioner on TCCY (Tennessee Commission on Children and Youth).  Audrey imparts advice on living your life to the fullest and you can overcome the disappointments you may face..   A little more about Audrey Taylor Gonzalez...Audrey has been a journalist, TV host, art gallery owner, racehorse breeder, mountain climber, world traveler, breast cancer survivor, and the first woman to be ordained to holy orders in the Southern Cone of South America in Uruguay.   You can learn more about Audrey on her website and connect with Audrey on Instagram and Facebook.   A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.  

Women Worldwide with Deirdre Breakenridge
Melissa Izbicki and Annie Truex on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jun 12, 2015 24:47


Melissa Izbicki, an award winning independent film producer with over seven narrative short films under her belt and Annie Truex an actress join Host Deirdre Breakenridge on Women Worldwide. Melissa is currently working on her first feature film, The Big Day. Annie is one of the actresses starring in the new film. Annie moved to LA in 2012 to pursue her acting career. On the show, Melissa and Annie share their experiences on the set, discuss what it’s like to be a women in the film industry and examine the challenges they face. They also openly discuss their advice to other professionals tackling tough obstacles in highly competitive industries, and the high and low points in their careers. A little more about Melissa Izbicki and Annie Truex …  Melissa Izbicki is a graduate of Chapman University’s film production program. Notable awards/nominations include a 2010 Chapman University Cecil Award Nominee for Cinematography (The Exit), Official Selection in the Academy-Accredited 2010 LA Shorts Festival (Double Negative), NexTV’s Web Series/Short Film Competition (Double Negative), and Winner of the 2008 LA Comedy Shorts Screenplay Competition (Danny Caldwell Goes to Hell). Annie Truex graduated Chapman University in 2012. Truex graduated from the two-year Meisner training program at the Joanne Brown/DW Brown School for the Dramatic Arts and her recent credits include AT&T Holiday, Palm Springs Tramway, Robins Brothers and Spokeo Reunite. You can learn more about this movie on the website and connect with Melissa on LinkedIn. You can learn more about Annie on her website and connect with her on LinkedIn.   A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.  

Women Worldwide with Deirdre Breakenridge
Dorie Clark on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jun 4, 2015 26:51


Dorie Clark, a marketing and branding strategist and professional speaker who has worked with well known brands including Google, Microsoft, Morgan Stanley, DHL, Fidelity and Yale University joins Host Deirdre Breakenridge on Women Worldwide. She is also the author of a new book called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. On the show, Dorie discusses how to reinvent yourself by creating a niche and through her own journey shares how to stand out by finding your breakthrough idea. Doris also offers advice on building a framework and a following, spreading your ideas beyond your immediate network to a larger growing community. A little more about Dorie Clark … Dorie is a frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, and she is also is the author of Reinventing You: Define Your Brand, Imagine Your Future (published by Harvard Business Review Press, 2013) Learn more about Dorie on her website and connect with her on LinkedIn. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.    

Women Worldwide with Deirdre Breakenridge
Aliza Licht on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later May 28, 2015 29:52


Aliza Licht, the SVP of Global Communications at Donna Karan International and DKNY PR GIRL, the company’s award-winning social media personality joins Host Deirdre Breakenridge on Women Worldwide. Aliza is also the author of a new book called, Leave Your Mark: Land Your Dream Job.  Kill It in Your Career.  Rock Social Media. On the show, Aliza discusses how to find your career niche. She uses her own personal journey to impart advice, transitioning her career from premed and plastic surgery to becoming a well-known fashion maven. She also shares her thoughts on people and politics in the office, the importance of social media and tips on how to break into any profession with or without experience. A little more about Aliza Licht … Aliza was listed as #30 in The New York Daily News “Top 50 Most Powerful Women in New York,” she is a an inaugural TEDx Times Square speaker and she has been profiled by The New York Times in “PR Girl Revealed as PR Executive.” Aliza was also recently featured on the cover of The New York Times style section in an article, “Who Will Be America’s Next Top Mentor?" You can learn more about Aliza on her website  A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.   

Women Worldwide with Deirdre Breakenridge
Terri Lundberg on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later May 21, 2015 26:46


Terri Lundberg, the Founder and Managing Director of Hometown Tourist, where travelers can go to get recommendations on restaurants and great places around the world to visit joins Host Deirdre Breakenridge on Women Worldwide. Terri is also  a travel blogger at Black Chick on Tour. Terri resides in Saudi Arabia, Seattle, and San Diego, but Seattle is the place she calls home. On the show, Terri discusses her shift from a career at Boeing as a staff analyst assembling data to becoming an entrepreneur and making travel her life. She shares what it's like to live in different parts of the world including Saudi Arabia and living abroad. Terri openly discusses the challenges of building a start up business and the benefits of making her travel addiction a full-time career. A little more about Terri Lundberg … Terry has visited over 26 countries and 100 cities. She's traveled the world connecting with the locals to learn their favorite restaurants, great places for an early morning stroll, and the tourist spots that are really worth visiting. Wanting to share this knowledge with other travel enthusiasts, Terri launched Hometown Tourist so that visitors could browse the website and get recommendations from longtime residents in different regions who know everything from the best food and the hottest local bands to the places you can spend a quiet evening. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following@dbreakenridgeon Twitter and on her blog at www.deirdrebreakenridge.com.  

Women Worldwide with Deirdre Breakenridge
Patrice Tanaka on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later May 15, 2015 29:50


Patrice Tanaka, who has co-founded several award winning PR/Marketing agencies  and reclaimed her life at age 50, when she took up ballroom dancing, joins Host Deirdre Breakenridge on Women Worldwide. Patrice's book, Becoming Ginger Rogers: How Ballroom Dancing Made Me a Happier Woman, Better Partner and  Smarter CEO, tells this story, sharing how Patrice found her way to purpose and unimaginable joy! On the show, Patrice discusses how to take the first steps to reclaim your life by rethinking your purpose and discovering what truly gives you joy. She focuses on the importance of being fully present in mind, body and soul and the difference between her life today as a CEO vs. years past. Patrice also offers listeners her top tips on how unimaginable joy not only changes your life but also helps to make the world a better place. A little more about Patrice Tanaka …Patrice is the Chief Joy Maker at Joyful Planet, LLC. Her mission at Joyful Planet is to help others unleash their joy and express it through their work. Patrice’s vision is 7+ billion joy-generating people because that is how she believes together we can create a healthy and sustainable planet. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge   

Women Worldwide with Deirdre Breakenridge
Charlene Li on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later May 7, 2015 29:43


Charlene Li, the founder and CEO of Altimeter Group a leading analyst firm, which helps companies understand and act on technology disruption joins Host Deirdre Breakenridge on Women Worldwide. Charlene is also the author of several best selling books including Groundswell, Open Leadership and her latest book The Engaged Leader, which helps executives to embrace a digital transformation. On the show, Charlene discusses the importance of leaders being digitally connected with their customers, and also setting an example within their organizations by engaging on social media. Charlene also shares her thoughts on how business professionals can overcome challenges and offers her advice on what to do when the going gets tough! A little more about Charlene Li … Charlene is a thought leader on social and emerging technologies, with a specific focus on social technologies, Web 2.0, and interactive media, and marketing. At Altimeter, Charlene helps leaders to thrive with disruption, especially the new technologies that impact their strategies and organizations. Prior to Altimeter she was a Vice President and Principal Analyst at Forrester Research. Charlene is frequently quoted by leading media channels such as The Wall Street Journal, New York Times, USA Today, Reuters, and The Associated Press. She has also appeared on 60 Minutes. You can learn more about Charlene on her website   A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    Connect with Deirdre by following @dbreakenridge on Twitter and on Facebook at www.facebook.com/DeirdreBreakenridge.   

Women Worldwide with Deirdre Breakenridge
Dr. Frida Polli on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Apr 30, 2015 29:19


Dr. Frida Polli, an award-winning neuroscientist and the co-founder of pymetrics, a New York City tech start-up joins Host Deirdre Breakenridge on Women Worldwide. Pymetrics uses cognitive neuroscience to create analytics-informed decision-making and performance enhancement software to help people find their optimal career path. The business is a hybrid between LinkedIn and OkayCupid, which uses interactive games to match personal traits to best career choices. On the show, Frida shares how certain inherent traits can guide your career decision and how technology can help us to uncover cognitive strengths and weaknesses. Their use of games makes the process more fun and engaging vs. the more traditional forms of testing, used in the past. Frida also discusses how she left neuroscience in the lab to touch more lives outside of academia, finding her optimal fit as an entrepreneur. A little more about Dr. Frida Polli … As a neuroscientist, she has won numerous awards including the 2010 Life Sciences Track in MIT 100K Entrepreneurship Competition and she was among the top 1% of postdoctoral fellows at MIT winning the NIH National Research Service Award and the HST Catalyst Award. Frida has also been instrumentally involved in the MIT neuroimaging studies and she has led the MIT arm of first international industry collaboration to develop treatment biomarkers for depression. You can connect with Dr. Polli on LinkedIn A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  You can connect with Deirdre by following @dbreakenridge on Twitter, and you can also find her on Facebook at www.facebook.com/DeirdreBreakenridge.   

Women Worldwide with Deirdre Breakenridge
Jenny Mojo on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Apr 23, 2015 25:25


Jenny Mojo, the founder of Paper Dolls, which is a dedicated network of female entrepreneurs committed to embracing and enhancing the way professional women work, individually and together joins Host Deirdre Breakenridge on Women Worldwide. On the show, Jenny discusses how women together can go farther and the many lessons she’s learned from the women around her, both professionally and personally. She also shares how she tackled challenges early on in her career and offers her best advice for other entrepreneurs who are hungry to learn and grow, but may not have a lot of resources readily available to them. A little more about Jenny Mojo … Jenny is a 20+ year multi-discipline marketing leader with a passion for creating emotional consumer connections and experiences. She is successful at establishing the vision & strategy necessary for driving marketing innovation, converting insights and delivering audience. She has worked directly or in partnership with some of the world’s leading brands including Microsoft, Disney, Samsung, Pepsi, Farmers Insurance, XBOX, Major League Baseball and CBS delivering award winning digital, retail, product launch and experiential marketing programs. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
AdaPia d'Errico on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Apr 16, 2015 29:38


AdaPia d'Errico, the Chief Marketing Officer at Patch of Land, a Peer-to-Real-Estate ("P2RE") lending marketplace joins Host Deirdre Breakenridge on Women Worldwide. Patch of Land matches accredited and institutional investors with borrowers seeking timely and consistent sources of funding for rehabbing properties across America. At Patch of Land, AdaPia drives brand, marketing and sales strategies, including PR, product marketing, marcomms and lead generation. On the show, AdaPia discusses how she made the huge leap from banking, insurance and hedge funds in the early part of her career into brand development and strategic marketing in the new media, arts and entertainment industries. She also shares her thoughts on the challenges when working with start ups as well as larger more established brands, and what it takes for a brand to survive today. A little more about AdaPia d’Errico … AdaPia has co-founded two businesses with women partners, coached entrepreneurs and start-ups, taught and mentored business students, and is a regular member of groups and organizations that encourage women in business and matching women led businesses with investors. Learn more about AdaPia on her website A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.      

Women Worldwide with Deirdre Breakenridge
Juls Bindi on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Apr 9, 2015 26:26


Juls Bindi, the CEO and Founder of ZuGoPet joins Host Deirdre Breakenridge on Women Worldwide. ZuGoPet is a brand of innovative and fashionable pet products, which includes a signature, multifunctional pet carrier. With a passion for animals and her entrepreneurial spirit guiding her, Juls designed a way to help pets that suffer from separation and travel anxiety. On the show, Juls discusses her inspiration behind ZuGoPet, what she learned from her research about animals and travel, and how social media is a great way to raise awareness about pet safety. Just a little more about Juls … Prior to founding ZuGoPet, she answered a true calling to be a mental and physical healing life force. Juls studied at the Monterey Institute of Touch in Carmel Valley and earned a massage degree. Soon after, Juls founded Awake and Living, a website dedicated to educating readers on health, wellness and self-awareness. You can learn more about ZuGoPet on the website  A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    

Women Worldwide with Deirdre Breakenridge
Dr. Nina Ansary on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Apr 3, 2015 21:57


Dr. Nina Ansary, the author of the book, Jewels of Allah:  The Untold Story of Women in Iran (Revela Press, June 25, 2015), which was inspired by her scholarly journey joins Host Deirdre Breakenridge on Women Worldwide. The book seeks to illuminate the stereotypical assumptions and the often misunderstood story of women in Iran today. In 1996, Nina moved to Los Angeles and began to pursue her passion for humanitarian causes. On the show, she openly discusses the stereotypes that western societies have about Iranian women, the characteristics of a strong woman and what she hopes to achieve through her research, book and life's work. A little more about Dr. Nina Ansary … Nina is an avid philanthropist, she serves on the Middle East Institute Advisory Board at Columbia University, on Columbia University’s Global Leadership Council and on the Board of Trustees of the IAWF (Iranian American Women’s Foundation. She's is a regular contributor to  the Daily Beast, the Huffington Post and Women’s eNews, an award-winning news website which recently honored her as one of the 21 Leaders of the 21st Century. She is one of the Top Influencers on Iran on Twitter. Learn more about Dr. Ansary on her website. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and the CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Tarlika Navarro on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Mar 27, 2015 25:02


Tarlika Navarro, an attorney and partner at Haddad & Navarro, one of the nation's premier criminal defense law firms in Florida joins Host Deirdre Breakenridge on Women Worldwide. Tarlika's firm has successfully defended clients in state and federal white collar and non-white collar criminal cases throughout the United States.   Tarlika discusses on the show some of her biggest challenges as a criminal defense attorney, often dealing with youth today and decisions that will affect the rest of their lives. She also openly shares her thoughts on what it takes to be a good lawyer and her career advice, as well as how maintain the right balance in life with a career that has become her greatest passion. A little more about Tarlika Navarro...Prior to joining Haddad & Navarro, Tarlika worked as an Assistant State Attorney for Broward County, prosecuting crimes from simple misdemeanors to first degree felonies. While working on her Juris Doctor, Tarlika clerked for Judge Amy Karan in the 11th Circuit Court in Miami, Florida. Learn more about Tarlika on her website. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Victoria Shtainer on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Mar 20, 2015 24:57


Victoria Shtainer, an Associate Broker at Douglas Elliman and a leader in Manhattan Real Estate joins Host Deirdre Breakenridge on Women Worldwide. Victoria is a former litigator, who has entered the business with a driving force to succeed, paying great attention to detail for her clients in a highly competitive marketplace.   Victoria discusses her passion for real estate and the challenges that come along with her career. She shares her thoughts on why it’s so important to network and what it takes to build long term relationships. Victoria prides herself on being connected, committed to her clients and always on the cutting edge of real estate trends.   A little more about Victoria Shtainer … Victoria is diverse broker, selling both residential and commercial properties. She speaks three languages, including Russian fluently, which allows her to market her listings worldwide. Victoria is considered a “super broker” who loves what she does and considers real estate to be more than just a day job.   A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Sara Capra on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Mar 12, 2015 27:05


Sara Capra, former senior associate of global partnerships at the United Nations Foundation joins Host Deirdre Breakenridge on Women Worldwide. Sara left non-profit life to pursue her entrepreneurial adventures. She launched her start up company, Orate, which is an online marketplace for conference organizers to find public speakers. On the show, Sara discusses how she teamed up with a friend and co-founder, Veronica Eklund, who specialized in marketing for content-focused speaker events. Together they took their business idea to Startup Weekend in Washington, DC in April 2014.  Throughout an intense weekend of learning and networking, the concept changed, evolved and eventually became what the company is today. Orate took home the 1st place prize. A little more about Sara Capra...When Sara was at the UN Foundation, she cultivated and built partnerships with corporations, other foundations and individuals to further the goals of funding and marketing. She managed and supported many strategic partnerships taking an interest in technology and women. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Yvonne Lacey on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Mar 5, 2015 27:52


Yvonne Lacey, Media Director at TwoNil, joins Host Deirdre Breakenridge on Women Worldwide. Yvonne works in performance platform marketing with B2B clients and dot com ventures for strong ROI, utilizing high-level analytics for optimal outcomes. She shares her deep knowledge of the media, focusing on the new trend of podcasting. Before TwoNil, Yvonne spent many years at Fox Broadcasting Company, as the National Media Director developing, planning and executing strategic marketing and promotional campaigns via traditional and new media vehicles to promote the FOX television network. A little more about Yvonne Lacey … Throughout her career, Yvonne has experienced the vast changes in the media landscape. She's embraced the changes both professionally, as a media director, and also personally, as a podcaster, launching her show, Dr. Xmas. The Dr. Xmas show is a part of the #50Shows Empowering Women movement. Through Dr. Xmas, Yvonne discusses her passion for Christmas, and offers tips to listeners on how to bring back the spirit of the holidays. Learn more about Yvonne at TwoNil and connect with her on LinkedIn You can read, follow and comment on Yvonne's Dr. Xmas blog at http://xmaskid.blogspot.com and on Facebook. A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at , and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Jan Bruce on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Feb 27, 2015 27:21


Jan Bruce, the co-founder and CEO at meQuilibrium.com, a website and app that helps consumers DESTRESS joins Host Deirdre Breakenridge on Women Worldwide. Jan is recognized as a wellness entrepreneur, and a consumer health and wellness trailblazer.   Jan shares her journey from Sr. VP, Managing Director of Martha Stewart Living Omnimedia to launching your new start up, meQuilibrium, and the interesting transition to entrepreneur. With an online site focused on Destressing consumers, Jan gives her best tips on how she personally manages stress, and how you can thrive in your career and life.   A little more about Jan Bruce … Jan has been a trailblazing media entrepreneur in health and wellness for nearly 20 years. She has repeatedly gravitated toward businesses that offer compelling, relevant and useful products that help people feel better and live healthier. And, she has reliably anticipated the trends that have shaped the field of consumer health and wellness.   You can connect with Jan on Twitter and LinkedIn and learn more about Jan and her book, meQuilibrium: 14 Days to Cooler, Calmer and Happier at her website, meQuilibrium.   A little more about Your Host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and the CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Aliza Freud on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Feb 20, 2015 31:05


Aliza Freud, the founder and CEO of SheSpeaks joins Host Deirdre Breakenridge on Women Worldwide. SheSpeaks  is an online, proprietary marketing platform that builds and operates influencer communities on behalf of Fortune 500 brands.    Aliza shares how the SheSpeaks platform enables over 250,000 women influencers to discover, share and try new products and services in many different categories, from hair care to food products. In addition, Aliza discusses how her company does extensive research studies with brands to uncover the shopping habits of women influencers and the extent of their buying power.   A little more about Aliza Freud …  Since leaving corporate America, Aliza has helped clients like P&G, Pepsi, American Express, Citibank, Heinz, L’Oreal and others build powerful user content and mass scale awareness for their products, services and campaigns. Aliza, early on, realized the power of women consumers and the important role that the Internet and online community is playing in the corporate world. You can connect with Aliza on Twitter, and LinkedIn.   A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  

Women Worldwide with Deirdre Breakenridge
Marnie Rustemeyer on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Feb 12, 2015 22:57


Marnie Rustemeyer, the founder and CEO of Billow, the first premium sleep enhancement product for women who have trouble sleeping due to discomfort resulting from surgery, nursing, or breast size joins Host Deirdre Breakenridge on Women Worldwide.   Listen to find out how Marnie conceived, designed and created the Billow Pillow, following her diagnosis with the BRCA breast cancer gene, a mastectomy and subsequent reconstructive surgeries.       A little more about Marnie Rustemeyer … Marnie left a 15-year career on Wall Street to become an entrepreneur and to bring the Billow Pillow to market. The Billow was developed as a sleep aid after more than a year of research and development and exhaustive testing. Her company also recently launched Billow Nail Polish created for women who wish to remove harmful chemical from their lives. The Billow Nail Polish is 5-Free and Cruelty Free. You can connect with Marnie on Twitter, Facebook and LinkedIn.   A little more about your host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO o f Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.      

Women Worldwide with Deirdre Breakenridge
Nicole Rodrigues on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jan 29, 2015 28:50


Nicole Rodrigues, founder and CEO of NRPR Group in Beverly Hills joins Host Deirdre Breakenridge on Women Worldwide. Listen to find out what it takes to break barriers and stereotypes as a women in business. Nicole shares her thoughts on the challenges she faced, moving from the football field as an NFL Oakland Raiders Cheerleader to the boardroom. Her journey includes tackling obstacles and reaching her proudest moments by embracing her inner cheerleader. A little more about Nicole Rodrigues… Nicole is an entrepreneur and very tech savvy entertainment publicist. Her extensive knowledge in bridging the gap between the technology and entertainment industries has allowed her to work with clients including Sony Pictures Entertainment, Dolby, Yahoo!, Sony Playstation, Hulu, and Hallmark. Prior to launching her business, NRPR, Nicole's career also included managing an international PR team at MobiTV, which is one of the pioneer solutions for digital & mobile entertainment delivery in the U.S. Before becoming an NFL Cheerleader, she spent a few years with the Oakland Raiders, managing player development campaigns and publicity projects. You can connect with Nicole on Twitter, LinkedIn, and Facebook. A little more about Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.      

Women Worldwide with Deirdre Breakenridge
Dr. Jude Miller Burke on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jan 16, 2015 31:56


Jude Miller Burke, PhD, who is the author of The Millionaire Mystique: How Working Women Become Wealthy - And How You Can, Too!, a speaker and an executive coach joins Host Deirdre Breakenridge on Women Worldwide. Listen to find out what it takes to become a millionaire, from the personality traits and overcoming obstacles to the leadership styles, all based on a three year study of over 200 millionaires. Jude discusses the experiences of women and men millionaires and how you can become successful, by tapping into the qualities that are important for growth and minimizing those that can hold you back in your career.   A little more about Jude...Jude Miller Burke has been helping high-earning women and men in the business world since she began her own career in corporate America, joining Honeywell as an employee assistance psychologist in 1982. Her intense curiosity about the factors separating women who reach the top of the career ladder from those who do not led to conceiving the Millionaire Mystique Study on which her book is based. Currently, Jude is a leadership coach and consultant for individual executives and management teams. She has provided executive coaching for the past 10 years through the University of St. Thomas Business Center in Minneapolis as well as through her own business, JAMB consulting in Phoenix. You can learn more about the book at The Millionaire Mystique website, buy the book on Amazon, learn more about Jude on her website and connect with her on LinkedIn and Twitter. A little more about Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.      

Women Worldwide with Deirdre Breakenridge
Libby DeLana on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Jan 2, 2015 30:27


Libby DeLana, founding partner of Mechanica joins Host Deirdre Breakenridge on Women Worldwide.   Listen to find out how Libby went from a graphic designer by trade to award winning creative director and founding partner of a next generation marketing and advertising firm. Libby discusses creativity and innovation and how only a small percentage of women have lead creative roles in firms today. Libby’s work helps to empower women in their creative careers, imparting advice on raising the bar and the numbers.   A little more about Libby … Libby honed her skills at the Boston Architecture Center and the Harvard School of Design, as well as under Milton Glaser at the Haystack Mountain School of Craft. She has designed print ads for Saucony, web pages for Communispace, sleeper bags for Brahmin handbags, illuminated maps for Forest City Enterprises, a fragrance for a boutique hotel, packaging for Swiss Army and Tribe Hummus, shoeboxes for StrideRite, catalogs for L.L.Bean, a dictionary for Houghton Mifflin, logos and materials for many more. Libby has recently taken her creativity to Instagram with her #morningwalk. A day that starts early with a ritual morning walk through her hometown of Newburyport, Massachusetts. An hour that always provides fresh inspiration, and at least one image, shared via her Instragram feed @parkhere.   Libby's work has won many industry awards and has been featured in such noted publications PRINT Design Annual, Graphis Design, Graphis Logo and Communication Arts. You can connect with Libby on Twitter, LinkedIn, and Instagram.   A little more about Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.        

Women Worldwide with Deirdre Breakenridge
Sarah Evans on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 26, 2014 24:12


Sarah Evans, Digital Correspondent and founder of Sevans Strategy joins Host Deirdre Breakenridge on Women Worldwide. Listen to find out how Sarah built a career that is a "mash up" of all of her favorite things. She discusses what it means to be a digital correspondent and her love / hate relationship with social media technologies. She also shares advice on how to prioritize responsibilities, so you can achieve a career / life balance, while soaring to great personal and professional heights. A little more about Sarah Evans … Sarah’s work includes helping companies with their social and digital strategy, talent, editing and publishing. She works with organizations, like PayPal and Cox Communications, as a digital correspondent and also runs popular digital lifestyle publication FAVES + CO. Sarah’s work has been recognized by Vanity Fair, naming her as one of America's Tweethearts, Forbes listed her on the 14 Power Women to Follow on Twitter and Entrepreneur recognized Sarah among the Top 10 Hot Startups of 2010. You can connect with Sarah on Twitter, LinkedIn, and Google+ A little more about Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Women Worldwide with Deirdre Breakenridge
Gabrielle Laine-Peters on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Dec 12, 2014 24:09


Gabrielle Laine-Peters, Social Media (Digital) Consultant and Keynote Speaker joins Host Deirdre Breakenridge on Women Worldwide. Listen to find out how 9/11 and the power of community changes Gabrielle's life. As a 9/11 survivor, she discusses her story; from what happened on September 11th to moving forward with a new focus and future. Gabrielle imparts advice and offers insights on how you can overcome tough challenges to find happiness, friendship and success. A little more about Gabrielle … Gabrielle is a transatlantic speaker and social media consultant advising companies on the best way to use Social Media for Business. She uses her knowledge of tools and techniques in this area to utilize new technology and digital media for the creation and building of engaged communities, both internally and externally.  She has more than 15 years experience in marketing, PR and advertising, and since 2009 has been actively involved in all areas of Social Media marketing. London-based Gabrielle Laine-Peters is a wealth of knowledge when it comes to new business development and strategic planning. In addition to working on social media projects for NASA, the UK government and various news agencies. Gabrielle is also a 9/11 survivor who speaks publicly about her experiences and how she overcame adversity and PTSD with the power of community. Check out her website and connect with Gabrielle on Twitter, LinkedIn, and Facebook. A little more about your host, Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25 year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and an online instructor at UMASS, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.    

Women Worldwide with Deirdre Breakenridge
Willa Shalit on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Nov 28, 2014 25:32


Willa Shalit, co-founder of Road To Market and President of Maiden Nation joins Host Deirdre Breakenridge on Women Worldwide.    Listen to find out how Willa got started in her career as an artist, theater producer, social entrepreneur and philanthropist. Working with retail partners, including Macy’s, Willa discusses how she helps women around the globe bring their artisan products to market. Willa imparts advice and offers insights on how you can find your entrepreneurial spirit and overcome business challenges.   A little more about Willa … Willa Shalit is the co-founder of Road to Market and President of Maiden Nation.She has brought women’s economic opportunity into post-conflict zones and communities devastated by natural disasters. Willa has worked with women on-the-ground in Israeli, Rwanda, Haiti and regions of the world. She is also extremely well known as an original producer of Eve Ensler’s “The Vagina Monologues” and she co-founded V-Day, which to-date has raised and distributed more than $85M (U.S.) to help stop violence against women and girls.   Willa’s work has been the subject of a PBS television special and has been reported by global media including The New York Times, the International Herald Tribune, Marie Claire magazine, and O, The Oprah Magazine. You can connect with Willa on Twitter and LinkedIn.   A little more about Deirdre Breakenridge … Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre on  Twitter, LinkedIn, Facebook, and check out her books on Amazon.      

The Social Network Show
When Crisis Comes Calling: Crisis Management for Business

The Social Network Show

Play Episode Listen Later Nov 24, 2014 30:46


The Social Network Show welcomes Co-host Deirdre Breakenridge and her guest, Melissa Agnes to the November 24, 2014 episode. If you own or manage a company, this is a very important show to listen to. Melissa Agnes, President and co-founder of Agnes + Day Inc. shares information on crisis realities and how to manage them. In the age of social communications and the public being more vocal than ever, companies need to know how to handle issues and crises that can have short term and long term effects on their brand and their bottom line. In this episode of The Social Network Show you will hear the following points: The difference between an issue and a crisis for a company Examples of how well known companies have handled issues and crises How companies can learn to make the age of social communication work for them How companies can use every platform in media to communicate with their customers, clients, fans... How companies can respond to a crisis and where to respond The importance of "fact checking" in an age of misinformation The importance of planning a response to issues and crises and how to plan for them Melissa Agnes, President and co-founder of Agnes + Day Inc., has developed an international reputation for crisis management, planning and training by helping large global brands prevent and manage a wide range of corporate issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others. Fluent in English and French, Melissa is an international and sought-after crisis management speaker and guest-lecturer. She has spoken to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defence, Ministries of Health, Oil and Gas Associations, CPRS and other non-profit associations, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. Melissa is a regular guest on Montreal's leading morning radio talk show, CJAD, where she is referred to as “the official crisis manager of the Tommy Schnurmacher show”. She has been interviewed and published about in publications including VIBE Magazine, USA Today, Tech News World and more. Melissa is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognized Crisis Intelligence Podcast. Published regularly and followed by different government agencies and Fortune companies alike, the blog and podcast provide insights to help organizations manage issues and crises in today's connected and real-time world. Melissa was named by CyberAlert as one of “the 30 top most influential bloggers in public relations”; and her blog was ranked sixth of the “60 of the best Public Relations blogs in the world” by Inkybee. Melissa has published numerous articles and white papers in trade journals including The Non-Profit Digest and Communications World, and is the author of two self-published ebooks: “The Corporate Guide to Leveraging and Managing Twitter in a Crisis” “The Social Media Crisis Management Toolkit” You can find out more about Melissa on her website  Today's co-host Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Empire Today, JVC, Marketwired, and Sysomos.Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, Ne...

Speaking Of Wealth with Jason Hartman
SOW 47: Social Media Marketing From Facebook to Twitter & YouTube with Deirdre Breakenridge

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later Feb 29, 2012 27:46


Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.

JAMA Author Interviews: Covering research in medicine, science, & clinical practice. For physicians, researchers, & clinician

Interview with Tara Lagu, MD, MPH, author of Putting the Public Back in Public Reporting of Health Care Quality

The Lubetkin Media Companies
Middle Chamber Books Podcast #24: Deirdre Breakenridge, author of "PR 2.0: New Media, New Tools, New Audiences

The Lubetkin Media Companies

Play Episode Listen Later Mar 30, 2010 21:00


In this episode of the Middle Chamber Books Podcast, we speak with Deirdre Breakenridge, president and executive director of communications of Mango!, a strategic and creative communications firm. Deirdre is the author of four Financial Times/Prentice Hall business books, which you can purchase by clicking on the text links below.     Cyberbranding: Brand Building in the Digital Economy PR 2.0: New Media, New Tools, New Audiences Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (with Brian Solis) The New PR Toolkit: Strategies for Successful Media Relations     Download the podcast file here (24.0 mb stereo MP3 file, 00:24:19 length).   Listen to the podcast here:   Subscribe to the RSS feed for the Middle Chamber Books podcast series.   Apple iPod owners, subscribe to the Middle Chamber Books podcast series in the Apple iTunes Music Store.         These podcasts are available for sponsors. Please let us know if you are interested in sponsoring our programs. If you listen regularly and find these podcasts valuable, please consider making a secure donation via PayPal by clicking the button below. Thanks for your support.       Keywords: middle chamber, books, amazon, professional podcasts, lubetkin, cherry hill, nj, new jersey, deirdre breakenridge, pr 2.0, new media, social media   del.icio.us Tags: middle chamber,books,amazon,professional podcasts,lubetkin,cherry hill,nj,new jersey,deirdre breakenridge,pr 2.0,new media,social media           We produce these podcasts in the studios of Professional Podcasts LLC, Cherry Hill, NJ.  

Your Market Flow
Episode 1: Infinitely Cool

Your Market Flow

Play Episode Listen Later Feb 15, 2010 52:48


* Intro Thought: * The relevance of social media * Are any businesses "safe" from needing to be online? * Kevin Smith (from Clerks and other so-so classics) story http://twitter.com/thatkevinsmith, http://silentbobspeaks.com/?p=393 * Is there a formula? * Established Site: Yelp - http://yelp.com * Is your business in there? * Special Offers * New "check ins" * iPhone monicle * New Site: Google Buzz - http://google.com/buzz * Do you care? * Should you care? * Does everything from Google require so much attention? * Branding issue: - Dave * Comcast rebrands as Xfinity: http://www.xfinity.com/home/ & http://www.pcmag.com/article2/0,2817,2358807,00.asp * Free Thinkers Online * Pick a site, blog post, book - Seth Godin's blog, http://sethgodin.typepad.com/ * The Attention Economy: Understanding the New Currency of Business, Thomas H Davenport, John C Beck http://www.amazon.com/gp/product/1578518717?ie=UTF8&tag=glycoboy-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1578518717 * Third Tribe Marketing http://thirdtribemarketing.com/ - * Putting the Public Back in Public Relations, Brian Solis http://www.amazon.com/gp/product/0137150695?ie=UTF8&tag=complalive-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0137150695

Duct Tape Marketing
PR is Only Dying If It Isn’t Evolving

Duct Tape Marketing

Play Episode Listen Later Feb 9, 2010 20:13


PR is Only Dying If It Isn't EvolvingThis content from: Duct Tape Marketing SharePR is Only Dying If It Isn't EvolvingThis content from: Duct Tape Marketing Marketing podcast with Brian Solis (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I asked Brian Solis, Principal of FutureWorks and co-author of Putting the Public Back in [...]

On the Record...Online
Mastering Social Media Management with Deirdre Breakenridge

On the Record...Online

Play Episode Listen Later Dec 18, 2009


Social media management, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge) recorded at the PRSA International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book Putting the Public Back in Public Relations, which she and her… The post Mastering Social Media Management with Deirdre Breakenridge appeared first on Eric Schwartzman.

Sandra_Lee_Schubert
Deirdre Breakenridge on Wild Woman Network Radio

Sandra_Lee_Schubert

Play Episode Listen Later May 19, 2009 45:00


Conversations with Thinkers, Creators and Innovators speaks with Deirdre Breakenridge. She is an author, entrepreneur and President/Owner of PFS Marketwyse. A 20 + year veteran in the PR industry, she is the author of four Pearson Education/Financial Times Press business books, “Putting the Public Back in Public Relations,” co-authored by Brian Solis, “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing. Deirdre speaks nationally on the topics of PR, social media communications and brand building and was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW). Links: PR 2.0 Strategies Blog: www.deirdrebreakenridge.com. Company website: www.pfsmarketwyse.com

Loic Le Meur podcast
Putting the Public Back in Public Relations by Brian Solis

Loic Le Meur podcast

Play Episode Listen Later Apr 1, 2009 6:17


Loic Le Meur interviews Brian Solis on his book "Putting the Public Back in Public Relations". www.briansolis.com

putting public relations brian solis public back loic le meur
Letter from America by Alistair Cooke: From Nixon to Carter (1969-1980)

Kennedy blasts Shah while public back President Carter's careful handling of the hostage crisis. This archive edition of Letter from America was recorded by one of two listeners, who between them taped and labelled over 650 Letter From America programmes from 1973 to 1989. It was restored by the BBC in 2014.