Podcasts about nonprofit nation

Welcome to Nonprofit Nation hosted by Amanda Pearch-- where we bring the efforts shaping our community into focus! This podcast series highlights the meaningful work nonprofits are doing to strengthen our community. Each episode, we speak with Nonprofit leaders, volunteers, and advocates addressing real challenges and creating impactful solutions. Join us as we explore their […]

What if science wasn't just about data—but about meaning? And what if stories were our most powerful technology for building a better future?This week on Nonprofit Nation, we're joined by Dr. Vivienne Ming—theoretical neuroscientist, delusional inventor, and founder of The Human Trust—for a mind-expanding conversation about the stories we tell about science, progress, and ourselves.Vivienne is known for using AI, neuroscience, and epigenetics to tackle “impossible” problems—from detecting postpartum depression to transforming global economic inclusion. But what drives her work isn't just data—it's a deep belief in human capacity, creativity, and meaning.In this episode, we explore:Why science needs storytellers—and how nonprofits can play that roleHow to make data emotionally resonant and ethically soundWhat it means to center humanity (not just efficiency) in technologyHow nonprofits can help shape systems that actually serve peopleWhat imagination and science fiction can teach us about real-world changeIf you've ever struggled to communicate complex ideas, justify your mission, or bridge the gap between vision and impact—this episode is for you.Hit play now, then subscribe to Nonprofit Nation for more expert insights!About Vivienne MingDr. Vivienne Ming explores maximizing human capacity as a theoretical neuroscientist, delusional inventor, and demented author. Over her career she's founded 6 startups, been chief scientist at 2 others, and founded The Human Trust, a philanthropic data trust and “mad science incubator” that explores seemingly intractable problems—from a lone child's disability to global economic inclusion—for free. She co-founded Dionysus Health, which combines AI and epigenetics to invent the first ever biological test for postpartum depression and change the lives of millions of families. She also develops AI tools for learning at home and in school, models of bias in hiring and promotion, and neurotechnologies to treat dementia and TBI. In her free time, Vivienne designs AI systems to treat her son's diabetes, predict manic episodes in bipolar sufferers, and reunite orphan refugees with extended family members. For relaxation, she writes science fiction and spends time with her wife and children. Vivienne was named one of “10 Women to Watch in Tech” by Inc. Magazine and one of the BBC's 100 Women in 2017. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine and the New York Times.

What if fundraising was as simple and fun as a 5th-grade project? In today's episode, we sit down with Patrick Kirby, founder of Do Good Better Consulting and host of The Official Do Good Better Podcast, to talk about his newest book, Fundraise Like a 5th Grader. Patrick brings his signature energy and humor to share why embracing a childlike approach to fundraising can lead to big wins for nonprofits.We also dive into 2025 fundraising trends, the dangers of “we've always done it this way” thinking, and the simplest ways nonprofits can raise more money this year. Whether you're a seasoned fundraiser or just starting, this conversation is packed with insights you can use today!

Everyone is busy. Whether it's emails, reports, or social media, most people skim rather than read in depth. So how can we write in a way that ensures our message gets through?In this episode, we're joined by Todd Rogers, a Harvard Kennedy School professor, behavioral scientist, and author of Writing for Busy Readers. Todd shares the cognitive science behind effective communication and offers six actionable principles to help nonprofit professionals, educators, and leaders write clearly and concisely.We also explore:✅ The psychology behind why people skim instead of read✅ A simple checklist to make writing more engaging and effective✅ A free AI tool that helps writers refine their messages✅ How nonprofits can apply these strategies without oversimplifying complex ideasIf you've ever struggled with getting your emails read, crafting compelling donor messages, or writing reports that don't get ignored—this episode is for you.About Todd Rogers:Todd Rogers is Professor of Public Policy at the Harvard Kennedy School of Government (research homepage). He is a behavioral scientist who studies how to better communicate with families, students, consumers, employees, and voters. Todd has co-founded two social enterprises: the Analyst Institute, which uses behavioral science to improve voter communications, and EveryDay Labs, which helps school districts reduce student absenteeism by communicating more effectively with families. He is also Senior Scientist at ideas42 and Academic Advisor at the Behavioural Insights Team.At Harvard, Todd has won teaching awards every year for the past decade. His course, The Science of Behavior Change, is consistently among the most popular courses at Harvard Kennedy School. He is also the faculty chair of the executive education program Behavioral Insights and Public Policy, and he serves as faculty director of the Harvard Behavioral Insights Group, a network of more than 60 Harvard faculty whose research uses behavioral science for public good.Todd has published in top journals in psychology, economics, political science, education, organizational behavior, management, marketing, public health, and medicine. Todd has been featured in numerous national media outlets, both as an author of opinion articles and in stories highlighting his work and expertise.Resources Mentioned:Todd Rogers' Book: Writing for Busy ReadersFree AI email editing tool: Writing for Busy Readers AITodd Rogers' research homepage: Harvard Kennedy SchoolHit play now, then subscribe to Nonprofit Nation for more expert insights!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In times of uncertainty—whether due to political shifts, economic downturns, or crises—strong nonprofit boards are more essential than ever. But how can boards step up, adapt, and lead with equity, inclusion, and power-sharing at the forefront?In this episode, I sit down with Christal M. Cherry, Principal & CEO of The Board Pro, to explore how nonprofit boards can navigate challenges, build resilience, and foster leadership that drives real impact. Christal brings years of experience coaching and training boards, and she's passionate about ensuring boards reflect the communities they serve.We also dive into: ✔️ The biggest mistakes boards make during times of crisis ✔️ How to create a board culture of trust, transparency, and inclusion ✔️ The power dynamics that often hold boards back—and how to fix them ✔️ Why diversity and lived experience matter in board leadership ✔️ How to keep fundraising strong in the face of uncertaintyIf your nonprofit's board is struggling to lead effectively through turbulence, this episode is a must-listen!In This Episode, We Discuss:

If you've ever thought about starting or growing a nonprofit consulting business, this episode is for you! Our guest, Mandy Pearce, is the founder of Funding for Good, where she has spent over two decades helping nonprofits build sustainable fundraising strategies. She also coaches aspiring and established consultants, helping them refine their business models and create profitable, purpose-driven consulting practices.In this episode, Mandy shares her journey into consulting, the biggest lessons she's learned, and practical advice on how to attract clients, price your services, and create multiple income streams. She also gives us a sneak peek into the Nonprofit Consulting Conference, an event designed to help consultants grow, network, and scale their businesses.In This Episode, We Discuss:✔️ How Mandy transitioned from working in nonprofits to running a successful consulting business.✔️ The biggest challenges consultants face—and how to overcome them.✔️ The power of niching down and defining your expertise.✔️ How to attract and retain high-value nonprofit clients.✔️ Pricing strategies: Hourly vs. project-based—what works best?✔️ How to build passive income as a consultant (courses, memberships, and more!).✔️ Why Mandy launched the Nonprofit Consulting Conference and what attendees can expect.✔️ Essential steps for scaling and sustaining a profitable consulting business.About Mandy Pearce:Mandy Pearce and her team at Funding for Good have been influencers in the nonprofit space since 2009 with a growing nonprofit consultant audience and an established list of more than 5,000 nonprofit consultants.In 2009, Mandy founded her flagship company, Funding for Good, to equip organizations with all of the skills and tools needed to become successful and sustainable. She continues to enjoy evolving this company to meet the changing demands of the nonprofit world. For over two decades, Mandy and her team of experts have shared their proficiency in fundraising through executive coaching, strategic and development planning, seminars and specialized consulting programs. Mandy's dynamic teaching style has brought thousands of people to her presentations at conventions, training workshops and online platforms. Mandy established Funding for Good, Inc. upon the core values of honesty, efficiency, direct communication and bringing sustainable dollars to local communities.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Leadership isn't just about strategy—it's about authenticity, empathy, and vulnerability. But in the nonprofit sector, where burnout is high and resources are stretched thin, how can leaders balance transparency while maintaining strong leadership?In this episode, I sit down with Sabrina Walker Hernandez, President & CEO of Building Better Boards, to explore how nonprofit leaders can build trust, inspire their teams, and lead with courage—even in uncertain times. With a Harvard certification in nonprofit management, eight influential e-books, and a track record of empowering over 10,000 nonprofit professionals, Sabrina is a powerhouse in nonprofit leadership development.We dive into: ✔️ The difference between authentic leadership and performative leadership ✔️ Why transparency and vulnerability are essential for strong leadership ✔️ How to balance confidence with humility in a leadership role ✔️ The power of empathetic leadership in driving team success ✔️ Practical ways to create a culture of trust and accountability in your nonprofitIf you're looking for actionable ways to become a stronger, more authentic leader, this episode is packed with insight, inspiration, and real-world strategies.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Resources & Links:

This is Nonprofit Nation -- where we bring the efforts shaping our community into focus! This podcast series highlights the meaningful work nonprofits are doing to strengthen our community. Each episode, we speak with Nonprofit leaders, volunteers, and advocates addressing real challenges and creating impactful solutions. Join us as we explore their stories, the obstacles they […]

Recurring giving isn't just about convenience—it's about creating sustainable, long-term impact. What if nonprofits took lessons from the booming subscription economy to revolutionize donor retention and engagement?In this episode, I sit down with Dave Raley—speaker, consultant, writer, and founder of Imago Consulting—to discuss his new book, The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. Dave shares why traditional fundraising models are broken, what nonprofits can learn from companies like Netflix and Spotify, and how organizations can create engaging, value-driven donor experiences that inspire long-term commitment.In This Episode, We Discuss:✔️ Why donor behavior is shifting toward subscription-style giving ✔️ The 6 key shifts nonprofits need to embrace to grow recurring giving ✔️ The #1 mistake nonprofits make with their sustainer programs ✔️ What nonprofits can learn from brands like Netflix, Spotify, and Amazon ✔️ How to move from one-time donations to sustainable, recurring revenue ✔️ The role of community and engagement in donor retention ✔️ Practical steps to create a seamless, value-driven recurring giving experienceHit play now, then subscribe to Nonprofit Nation for more expert insights!Resources & Links:

This is Nonprofit Nation -- where we bring the efforts shaping our community into focus! This podcast series highlights the meaningful work nonprofits are doing to strengthen our community. Each episode, we speak with Nonprofit leaders, volunteers, and advocates addressing real challenges and creating impactful solutions. Join us as we explore their stories, the obstacles they face, […]

Growing your nonprofit's email list is one thing—but turning subscribers into engaged donors is another. In this episode of Nonprofit Nation, I talk with nonprofit digital marketing expert Chris Barlow, founder of Beeline Marketing, to discuss how nonprofits can consistently grow their audience and cultivate relationships that lead to first-time donations.Chris shares expert insights on ethical email list-building strategies, crafting engaging content that nurtures trust, and using storytelling to inspire action. Whether you're struggling to grow your list or wondering why your emails aren't converting, this episode is packed with actionable takeaways to help you optimize your email marketing strategy.What You'll Learn in This Episode:✅ Why email remains one of the most powerful donor acquisition tools✅ The most effective (and ethical) ways to grow your email list✅ How to create a compelling welcome email sequence that nurtures trust✅ Strategies to engage subscribers without overwhelming them with fundraising appeals✅ Proven techniques for converting email subscribers into first-time donors✅ Key email marketing metrics nonprofits should track for long-term successAbout Chris Barlow:Chris Barlow is the founder and Managing Director of Beeline Marketing, a firm dedicated to helping nonprofits attract and engage donors through digital marketing. With years of experience working exclusively with mission-driven organizations, Chris specializes in donor-centered strategies that build relationships and drive sustainable growth.Learn more at yourbeeline.com.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Childbirth is a universally significant experience, but for too many mothers around the world, it is also a life-threatening one. In this episode, we explore the urgent maternal health crisis in sub-Saharan Africa and the power of storytelling to drive change.Joining us are Charlie Kunzer, Executive Director of ALIMA USA, and Neda Azarfar, Managing Director of Nazar Works. They take us behind the scenes of ALIMA's “Ode to Strangers” campaign, a powerful digital storytelling initiative that sheds light on the life-saving impact of compassionate strangers.Through real-life stories, immersive animations, and emotional narration, the campaign illustrates how individuals—even those thousands of miles away—can make a difference for mothers and newborns in crisis.Tune in to learn:Why maternal mortality remains a global crisis and how ALIMA is addressing it.How digital storytelling is being used to engage audiences and inspire action.What nonprofits can learn from the campaign's innovative approach to advocacy.How you can become a “stranger who cares” and support maternal health worldwide.This episode is a must-listen for anyone passionate about global health, nonprofit storytelling, and making a real impact in the world.Resources & Links:

Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.In this episode, we discuss:✅ What the Digital Threads concept is and why it matters✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement✅ Why traditional digital marketing strategies no longer work as they once did✅ Actionable steps to start weaving Digital Threads into your nonprofit's outreachWhether you're a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Resources Mentioned:Neal Schaffer's Digital Threads – Free PreviewNeal's Podcast: Maximize Your Social InfluencePDCA SocialTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What if the key to innovation isn't following best practices—but seeing what others miss? I sit down with Rohit Bhargava, bestselling author, futurist, and expert in non-obvious thinking, to explore how nonprofit leaders can break free from conventional wisdom and discover fresh ideas. Rohit's latest book, Non-Obvious Thinking: How to See What Others Miss, introduces a four-step framework (SIFT) to help leaders generate better ideas, uncover hidden insights, and rethink the way they work. We'll discuss how nonprofits can apply these principles to fundraising, storytelling, innovation, and diversity & belonging—even with limited resources.If you're looking to think bigger, disrupt the status quo, and make your nonprofit stand out, this conversation is for you!In This Episode, We Discuss:✅ What “Non-Obvious Thinking” really means—and why it's a game-changer for nonprofits✅ The SIFT framework (Space, Insight, Focus, Twist) and how nonprofit leaders can use it to generate new ideas and innovative strategies✅ How to stand out in fundraising, storytelling, and donor engagement with a fresh approach✅ The power of observation—and how leaders can spot opportunities that others overlook✅ Why diversity and belonging drive creativity—and how nonprofits can foster inclusion in non-obvious ways✅ Actionable strategies for breaking out of conventional thinking—even with tight budgets and limited timeHit play now, then subscribe to Nonprofit Nation for more expert insights!Resources and Links:

How do you get real people—especially those deeply embedded in their communities—to amplify your cause in a meaningful way? Traditional influencer marketing often focuses on celebrities, but micro influencers—everyday people with strong, trusted networks—are proving to be far more effective for building lasting engagement.This week, we're joined by Ryan Davis, Co-founder & COO of People First, a company that identifies, recruits, and manages content from diverse communities by blending technology with human organizing. Ryan shares how nonprofits, advocacy groups, and mission-driven brands can tap into micro influencer marketing at scale to reach the right audiences with the right message.We'll discuss:✅ The difference between traditional influencer marketing and precision micro influencer marketing✅ Why smaller, community-based influencers have more impact than celebrity endorsements✅ How People First combines technology and human organizers to build large-scale grassroots campaigns✅ Best practices for nonprofits looking to leverage influencer marketing effectivelyIf your organization wants to reach more people with authentic, community-driven messaging, this episode is for you!Hit play now, then subscribe to Nonprofit Nation for more expert insights!Links and ResourcesPeople First WebsiteThe Month In Digital

Cristy Ferencie of The Place This is Nonprofit Nation -- where we bring the efforts shaping our community into focus! This podcast series highlights the meaningful work nonprofits are doing to strengthen our community. Each episode, we speak with Nonprofit leaders, volunteers, and advocates addressing real challenges and creating impactful solutions. Join us as we explore […]

In a world where burnout is the norm and rest is often seen as a luxury, how can changemakers sustain their well-being while making an impact? Meico Marquette Whitlock—a workplace well-being strategist, mindfulness teacher, and recovering workaholic—joins us to explore how mission-driven professionals can prioritize self-care without guilt and create a culture of well-being in their organizations.We dive deep into:✔️ Reconnecting to Your WHY when the work feels overwhelming✔️ Creating a sustainable culture of well-being at work (beyond wellness perks)✔️ Self-care strategies for challenging times—even when resources are tight✔️ Navigating social impact grief and processing the emotional weight of change-making✔️ Digital well-being in a hyperconnected world—how to stay engaged without burning outIf you're struggling to balance mission and mental health, this episode is for you.Hit play now, then Subscribe to Nonprofit Nation for more expert insights!Watch the LinkedIn Live video recording. Meico Marquette Whitlock (he/him) is the founder and CEO of Mindful Techie and a certified trauma-informed mindfulness teacher. As a recovering workaholic and former nonprofit and government techie, he helps leaders and teams improve their well-being so they can increase their well-doing. He's the author of How to Thrive When Work Doesn't Love You Back and The Intention Planner and has worked with organizations like the U.S. Department of Health and Human Services, Cigna, and Greenpeace. His insights have been featured on ABC News, Fox 5, and Radio One. Outside of work, Meico is a former triathlete, salsa dancer, and maker of the world's best vegan chili!

As AI continues to reshape industries—including the nonprofit sector—how can we ensure that technology serves people, rather than the other way around? In this episode of Nonprofit Nation, we dive into the intersection of artificial intelligence and human-centered work with Tim Lockie, founder of The Human Stack and creator of the AI for Anyone course. With over 20 years of experience in the nonprofit technology space, Tim has helped organizations transition from being tech-resistant to tech-resilient.Tim shares his insights on leveraging AI in a way that enhances human connection, decision-making, and impact. Whether you're skeptical of AI or eager to integrate it into your work, this conversation will provide practical strategies for maintaining a people-first approach in an increasingly digital world.What You'll Learn in This Episode:Why AI is a tool, not a replacement for human connectionHow nonprofits can use AI without losing their core missionThe biggest challenges organizations face when adopting AIPractical tips for using AI ethically and effectivelyInsights from Tim's AI for Anyone course and how it empowers people to engage with AI confidentlyAbout Tim Lockie:Tim Lockie is a nonprofit technology expert and the founder of The Human Stack, an organization dedicated to helping nonprofits develop tech resilience. He created AI for Anyone, a course designed to make AI accessible to people at all technical levels. With a background as a former Salesforce MVP and Microsoft Partner, Tim has guided thousands of professionals in using technology to create positive social impact.Resources & Links:Tim Lockie's Website: The Human StackAI for Anyone Course: Enroll hereConnect with Tim on LinkedIn: Tim Lockie on LinkedInFollow The Human Stack on Twitter: @TheHumanStackCassidy: https://www.cassidyai.com/?via=thehumanstack

Denise Carelton, Founder and Executive Director of Teacher Reuse Exchange This is Nonprofit Nation -- where we bring the efforts shaping our community into focus! This podcast series highlights the meaningful work nonprofits are doing to strengthen our community. Each episode, we speak with Nonprofit leaders, volunteers, and advocates addressing real challenges and creating impactful […]

This is Nonprofit Nation -- where we bring the efforts shaping our community into focus! This podcast series highlights the meaningful work nonprofits are doing to strengthen our community. Each episode, we speak with Nonprofit leaders, volunteers, and advocates addressing real challenges and creating impactful solutions. Join us as we explore their stories, the obstacles they face, […]

Today, we're sharing an episode of Nonprofit Nation, a podcast by Julia Campbell, a digital marketing and fundraising expert, nonprofit consultant, and author. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.In this episode, Julia chats with Tamsen Webster, a message strategist, author, and keynote speaker. Together, they dive into practical tips for driving meaningful, lasting change and discuss Tamsen's latest book, Say What They Can't Unhear: The 9 Principles of Lasting Change.If you like what you hear today, don't forget to follow this link to subscribe and listen to more episodes: nonprofitnation.buzzsprout.comViews and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of System Catalysts or Hueman Group Media Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rising Voices of Fundraising: The Emerging Leaders Podcast, nonprofit digital consultant, AFP ICON speaker, and author, Julia Campbell, discusses how nonprofits can be effective storytellers in the digital world. She shares the trends she is seeing, such as the success of short form educational video content and the role of AI in content creation, plus how emerging leaders can advocate for digital innovation at their organizations. Guest: Julia Campbell: Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, and one of the 30 Nonprofit IT Influencers to Follow in 2024, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape.  An international keynote speaker and host of the acclaimed Nonprofit Nation podcast, she's written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. Hosts:  Emily Leitzinger, CFRE, CNP, Director of National Leadership Giving, Cure SMA: Emily Leitzinger is a fundraising executive with over 15 years of experience driving organizational growth and sustainability through innovative fundraising strategies and donor engagement. She currently serves as the Director of National Leadership Giving at Cure SMA and is particularly proud of launching the first-ever Legacy Society for the organization. Emily is dedicated to advancing equity and inclusion in philanthropy, as noted in her Master's capstone. In this project, she examines the effects of donor influence on nonprofit operations and proposes frameworks for more balanced and ethical donor engagement. A chartering member and past president of the Mid-City, New Orleans Rotary Club, Emily is affectionately known as the Deputy Governor of "Yes" and is set to become the District Governor of District 6840. In addition to her professional achievements, she enjoys traveling, long-distance running, and craft beer, and is a huge fan of The Office.  She lives in New Orleans with her Elvis-impersonating husband, Mike.    Dr. Allison Quintanilla Plattsmier, CFRE, ACNP, GPC, CAP, Founder & CEO, AQP Consulting & Executive Director, ENP: Dr. Allison Quintanilla Plattsmier has fourteen years of experience in the nonprofit sector and has collectively raised approximately $5 million for over 75 organizations. She serves as Executive Director of ENP and runs her own nonprofit consulting firm, AQP Consulting, where she helps grassroots nonprofits with fundraising strategy, strategic planning, board development, and grant writing.  Allison is a vocal advocate for gender parity, closing the wage gap, and ending the motherhood penalty. With accolades such as AFP's Outstanding Young Fundraising Professional, NBJ's 40 Under 40, NBJ's Women of Influence, a National Latino Leader, and the Women Who Rock Nashville Social Justice Award, Dr. Quintanilla Plattsmier strives to serve and better her community every day. A dedicated AFP member for the last seven years, Allison currently chairs the Women's Impact Initiative (WII) Mentorship Program and serves on the LEAD Education Advisory Committee. When she is not out serving her community, she is spending time with her three kids, Quintan, Karina, and Kamren.

Did you know that nonprofits using data to tell their stories are 70% more likely to secure major grants and build donor trust? In this episode, we dive into how your nonprofit can harness the power of data to amplify your message, establish authority, and communicate your impact effectively.My guest, Drew Reynolds, founder of Common Good Data, shares actionable strategies to position your organization as a thought leader, win the confidence of funders, and scale your efforts to drive meaningful change.About Drew: Drew Reynolds is a nationally recognized expert in nonprofit evaluation and storytelling. As the founder of Common Good Data, he helps nonprofits use data to showcase their effectiveness, secure major grants, and scale their impact. With years of experience supporting organizations in achieving measurable results, Drew blends data-driven insights with compelling narratives to drive donor engagement and organizational growth.Drew has been featured on podcasts like Nonprofit Jenni Show and Nonprofit Vision, where he shares practical advice for nonprofit leaders looking to deepen their impact.What You'll Learn in This Episode:Be the Go-To Expert:How to use data and storytelling to establish your nonprofit as a leader in your space.Practical ways to build trust and credibility with funders, partners, and the community.Turn Impact into Action:Why data alone isn't enough—and how to pair it with storytelling for maximum impact.Real-world examples of nonprofits that nailed it and what you can learn from them.Scale Up with Confidence:How transparency and accountability can help you grow your donor base.Steps to expand your funding and prove your nonprofit's value with clear, data-driven results.Resources You'll Love:Common Good Data WebsiteConnect with Drew Reynolds:Drew Reynolds at LinkedInCheck out Drew's work and resources at Common Good Data.Ready to Step Up?This is your moment. If you're serious about building authority, engaging donors, and showcasing your nonprofit's impact, this episode is packed with strategies to get you there. Hit play now, then subscribe to Nonprofit Nation for more expert insights!Does cybersecurity seem like a terrifying topic? Don't worry—we're here to make it a smash hit! This episode is brought to you by RoundTable Technology—the Nonprofit IT Partner. For the tenth year in a row, they're back with their FREE annual webinar, and this time, it's bigger and bolder with a 2025 twist: Cyber Karaoke!That's right—RoundTable Technology is turning up the volume to teach you and your team exactly how to make your nonprofit more secure in the New Year, all while keeping things fun and engaging. With over 200 nonprofit clients, they know how to help organizations like yours hit all the right notes when it comes to cybersecurity.Make it your New Year's resolution to give your entire staff FREE cybersecurity awareness training. Don't miss the encore—head over to NonprofitIT.com/best-ever to save your seat now. Here's to a secure and harmonious 2025!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, we're joined by Cecilia Lee, Alumni Relations Principal at Communities In Schools (CIS), to discuss the powerful role alumni networks can play in driving nonprofit success. CIS—a national organization ensuring students have the resources they need to stay in school—has built a robust alumni engagement strategy that connects participants beyond graduation, turning them into lifelong supporters, advocates, and ambassadors.Cecilia shares how nonprofits can leverage alumni to increase community outreach, event participation, and donor engagement. She explains how public recognition—through programs like the Distinguished Service Alumni Award—motivates alumni involvement and how CIS's President and CEO, Rey Saldaña, exemplifies the potential of alumni who become leaders.Whether you're a nonprofit marketer, fundraiser, or executive, you'll learn actionable strategies for building sustainable alumni networks that deepen engagement and drive long-term mission impact.Key takeaways: Alumni aren't just participants—they're future leaders and lifelong advocates.Public recognition matters. Celebrating alumni can drive engagement and inspire others to stay involved.Alumni ambassadors extend your nonprofit's reach organically, promoting events, recruiting new supporters, and growing awareness.Challenges are inevitable, but thoughtful engagement strategies can keep alumni connected through different stages of life.About Cecilia LeeCecilia Garcia Lee is an immigrant Latina from Mexico. At the age of 3, her familymoved to Houston, TX where she attended school through post-secondary.Cecilia attended Houston Baptist University and began her career working at anelementary school for 2 years. She then transitioned to the non-profit sector, joining the Girl Scouts of San Jacinto Council in Houston, where she assisted and supported the creation of Girl Scout troops in underserved areas, focusing on predominantly black and brown communities.Following her impactful work with the Girl Scouts, Cecilia joined Communities InSchools of Houston (CIS) as a Case Manager at Milby High School. It was here that she discovered her true calling. She later moved to the Development department, where she successfully managed the organization's largest fundraising event for 13 years. During this period, Cecilia started engaging with former CIS students, leading these efforts for over 5 years locally.In the fall of 2021 Cecilia was invited to support the ongoing alumni initiatives forCommunities In Schools' National Office. By February 2023, she became the full-time Principal of Alumni Relations for CIS National. In this role, Cecilia collaborates with CIS alumni nationwide and local leaders. The Alumni Community at the National Office focuses on professional development opportunities for alumni, support and training for alumni who serve on their local CIS board, equitable storytelling, and providing resources for alumni seeking employment or exploring new careers. Cecilia firmly believes that alumni are the heartbeat of Communities In Schools.Links:Communities in SchoolsLinkedIn: Communities in Schools National OfficeCIS Alumni CommunityThis Episode Sponsored By Neon One:Convincing your board to invest in nonprofit tech can feel like a challenge. That's why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.' This guide walks you through ideTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers.We'll also dive into his newly launched initiative, Commissions for a Cause, which partners with a life insurance agent to donate 40% of commissions from every lead generated. This groundbreaking model allows people across North America to support nonprofits like The New Roots Institute and The Life You Can Save's Maximize Your Impact Fund simply by purchasing life insurance—at no additional cost.Brad opens up about the challenges of running a nonprofit while managing a full-time career, and his vision for a future where profits fund justice, sustainability, and vibrant communities. Whether you're a consumer, nonprofit, or business owner, this conversation will inspire you to rethink how everyday financial decisions can generate meaningful change.In This Episode, We Discuss:Why Brad created the Profit for Good modelHow businesses can create impact without extra cost to consumersThe Commissions for a Cause initiative and how it worksChallenges of running a nonprofit while working full-timeThe two songs Brad listens to when he needs inspirationAbout Brad WestBrad West is the visionary behind the Profit for Good Initiative. A University of Chicago grad and innovative attorney. Brad's TEDx talk on transforming consumer spending into impactful charitable contributions has inspired audiences worldwide. His mission? To create a world where our choices as consumers can save lives and better the planet. Join Brad on Nonprofit Nation to discover how his groundbreaking model can empower nonprofits, consumers, and philanthropists to foster vibrant, sustainable communities and make every dollar count. Did you miss this year's Nonprofit Social Media Summit? The recordings and all materials are now available! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Learn more and get instant access to the recordings at NonprofitSocialMediaSummit.com Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, I'm thrilled to welcome Gail Perry, a renowned philanthropy leader, keynote speaker, and author with over 30 years of experience in the nonprofit sector. Gail is the founder of the Gail Perry Group, where she helps nonprofits achieve extraordinary fundraising and capital campaign goals. We delve into the evolution of capital campaigns and explore how the new capital campaign model differs from traditional approaches.Beth Ann is Director of the Academy of the Gail Perry Group, and Chief Spark at The Fundraiser Coach. Beth Ann Locke brings over 30 years of accomplished fundraising experience in the U.S. and Canada. Rooted in Seattle and now based in Vancouver, BC, Beth Ann is highly regarded for her major gifts strategy and coaching, team trainings, and guiding fundraisers and nonprofit leaders to secure major gifts and amplify their impact. Her connection-based approach empowers fundraisers to cultivate donors for significant major and principal gifts. With a reputation for insightful donor strategies and actionable tactics, Beth Ann equips individuals and teams with the tools to become catalysts for change.Our discussion covers: The shifts and trends in capital campaigns over the years, and what has driven these changes. The main features of the new capital campaign model and how it adapts to a rapidly changing donor landscape.Essential strategies for creating and sustaining momentum in a capital campaignEffective techniques for early engagement of major donors in the campaign processHow modern technology is enhancing the efficiency and impact of capital campaigns.Gail's expert advice for organizations embarking on their first capital campaign using the new model.Visit Gail Perry Group to learn more about how Gail and her team can help your nonprofit achieve its fundraising goals.Follow Gail Perry on LinkedIn for more insights and updates in the field of philanthropy.Did you miss this year's Nonprofit Social Media Summit? The recordings and all materials are now available! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Learn more and get instant access to the recordings at NonprofitSocialMediaSummit.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This week on Nonprofit Nation, I'm excited to sit down with Erin Hogue, Senior Director of Spark Good at Walmart. Erin is leading the charge on how Walmart is bringing nonprofits, customers, and associates together to make a real impact in communities across the country.In this episode, we'll get into the nitty-gritty of how Walmart is using data to power its giving, the inspiration behind their Roundup program, and how nonprofits can plug into Walmart's massive network to grow their reach. With 90% of the U.S. living within 10 miles of a Walmart and over 80,000 nonprofits already participating in Spark Good, there are endless ways to get involved.We'll cover:Who's giving and why? Erin will share insights from Walmart's data—who's donating, what motivates them, and what nonprofits can learn from it.Why Roundup? We'll explore why Walmart chose the Roundup model over direct donations and how it supports local vs. national nonprofits.Trends in corporate giving: What Erin is seeing in the world of philanthropy and how companies are changing the way they give.Practical tips for nonprofits: How to get started with Walmart, from storefront fundraising to grant applications and everything in between.This episode is packed with insights on how to approach corporate partnerships, make the most of Walmart's platforms, and stay ahead of trends in corporate giving. If you're ready to tap into Walmart's vast resources and make a bigger impact, this one's for you!GivingTuesday is right around the corner and I want to help you get ready! Join me for a free webinar with my friends at Givebutter on November 6 all about specific ways to drive donations on Giving Tuesday using social media. I'll focus on sharing tactical ways  and real-world examples designed to increase your results on this international day of giving. You'll walk away with practical tips, ideas, inspiration, tools, and useful resources to make this Giving Tuesday your most successful yet! Go to jcsocialmarketing.com/givebutter to register. I hope to see you on November 6!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, I have an inspiring and heartfelt conversation with Mallory Erickson, the brilliant mind behind What The Fundraising: Embracing and Enabling the People Behind the Purpose, which launched on October 1st. As a fundraising expert and coach, Mallory opens up about the emotional journey behind writing her first book, and how her personal experiences as a new mother shaped her approach to both life and work.Mallory shares the challenges of writing and rewriting a significant portion of her book while caring for her newborn daughter, Ila. She speaks candidly about the vulnerability that comes with sharing her heart, soul, and hard-earned wisdom in her pages. Despite her nerves, she's driven by her personal mantra: Do it scared!Key Highlights:The Emotional Journey Behind What The Fundraising: Mallory reflects on the balancing act of authorship and new motherhood, and how this unique season of her life influenced the themes of her book.Introduction of Alignment Fundraising: Mallory's signature framework helps fundraisers find harmony between their work and personal wellbeing, while avoiding burnout and achieving greater impact.Genuine Donor Relationships: The book emphasizes building meaningful and lasting connections with donors, moving beyond transactional interactions to foster genuine partnerships.Special Launch Event: Listeners are invited to pre-order What The Fundraising and gain access to a host of exciting bonuses, including a free month inside the Alignment Fundraising Collective, and an exclusive Virtual Launch Party on October 3rd with fundraising influencer Floyd Jones.Join us for an empowering discussion on how to fundraise with both passion and sustainability, as Mallory reveals the core of her book and the practical tools she developed from her own triumphs and struggles in the nonprofit sector. Whether you're new to fundraising or a seasoned leader, this episode will leave you inspired to embrace vulnerability, find alignment, and thrive in your work.About Mallory EricksonMallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising. She is dedicated to transforming the way nonprofit leaders approach their roles and fundraising efforts. With her signature framework, the Power Partners Formula™️, Mallory equips nonprofits with the unique tools needed to secure funding from foundations, corporate partners, and individuals. By October 2023, she has trained over 60,000 fundraisers with elements of her innovative, win-win framework, blending executive coaching, science-backed behavior design, and strategic fundraising practices.Connect with Mallory on LinkedInLearn more about Mallory EricksonInstagram: @_malloryericksonPre-order What The Fundraising and claim your bonusesTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What's the secret sauce to engaging donors across different generations? In this episode of Nonprofit Nation, I'm thrilled to sit down with Wendy Mercurio the Content and Education Specialist at Qgiv and Bloomerang to dig into the juicy findings from their latest Generational Giving Report (Volume 2).You're going to love this one because Wendy breaks down what makes each generation of donors tick, from Boomers to Gen Z, and shares actionable insights that your nonprofit can use right now to up your fundraising game.We chat about everything from the rise of digital wallets (goodbye checks, hello tech!) to why Gen Z, despite living online, actually craves in-person fundraising events. Plus, we tackle a major missed opportunity—60% of donors don't expect a thank you after donating. Imagine how you can stand out just by showing some extra gratitude!What You'll Learn:The critical role of your nonprofit's website and social media in attracting donors—85% of them are checking you out online before giving!Why digital wallets are quickly becoming a go-to way to give, and how your organization can adapt.The surprising love Gen Z has for in-person events, and how to make the most of it.Practical ways to improve donor stewardship and make your supporters feel truly appreciated.Resources Mentioned:Julia's Year-End Online Fundraising Blueprint classGenerational Giving Report (Volume 2)Wendy Mercurio LinkedInAbout Wendy Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy's professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, I talk with my friend and colleague Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just four weeks, she wrote the book, and in an unheard-of four months, she had it published!  Join us as Dana shares her experiences and insights, offering a behind-the-scenes look at the process of writing and publishing a book—specifically designed for nonprofit leaders, fundraisers, and marketers. We dive deep into her 5-step framework for building a successful monthly giving program, explore the decision-making and financial considerations involved in writing a book, and discuss how this endeavor can significantly enhance your nonprofit's credibility and visibility.About Dana SnyderDana Snyder is the founder of Positive Equation, a sought-after keynote speaker and workshop facilitator, author, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract supporters through innovative digital marketing and to create sustainable giving models by establishing recurring giving programs, making philanthropy accessible to all. Dana was recently named one of the Top 100 Nonprofit Influencers shaping change in the sector. Based in Atlanta, she enjoys spending her time traveling and exploring with her husband, daughter, and labradoodle.Connect with Dana on LinkedInA massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations.  To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigator and Vice President of Donor Development at Special Olympics International. Recognized as one of The NonProfit Times Power & Influence Top 50 in 2022 and 2023, Shannon shares her insights on the current challenges and future trends in the nonprofit world.Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!About Shannen McCrackenShannon McCracken is the founding CEO of The Nonprofit Alliance (TNPA), an association launched in 2018 with unprecedented support to promote, protect, and strengthen the nonprofit sector. She was named to The NonProfit Times Power & Influence Top 50 in 2022 and 2023. Prior to her role with TNPA, Shannon spent two years as Charity Navigator's ChiefDevelopment Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to ensure successful implementation of a new strategic plan. She now serves on Charity Navigator's board of directors. Shannon spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a collaborative individual fundraising program on behalf of the global HQ and North American chapters. Shannon served as the DMA Nonprofit Federation Advisory Council Chair and Chair of the Ethics Committee. She is a Certified Association Executive with a master's degree in Nonprofit and Association Management.Connect with Shannon on LinkedInFollow The Nonprofit Alliance on LinkedInCheck out The Nonprofit Alliance websiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts. In this episode of Nonprofit Nation, I'm joined by Bethany Snyder, a renowned expert in nonprofit advocacy and the founder of Snyder Strategies. Bethany brings over two decades of experience in empowering nonprofit organizations to effectively influence policy and drive meaningful change. With the 2024 elections on the horizon, Bethany urges nonprofit leaders to recognize their potential influence and not shy away from advocacy. She highlights the importance of stepping up and making their voices heard in policy discussions.About Bethany SnyderBethany Snyder, MPP is the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations. With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk - as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. Having worked for a range of organizations, she is passionate about ensuring that nonprofit and social justice organizations use their voices and expertise to influence policies that impact those most in need.Connect with Bethany on LinkedInEvent: Beyond the Ballot: How to Safely and Effectively Leverage the ElectionsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently).In this episode of Nonprofit Nation, Julia Campbell sits down with Candie Fredritz, the Director of Alumni and Parent Engagement at Kent School, a prestigious 9-12 boarding school in Kent, Connecticut. Candie shares her journey from a young worker in the school's stables to her current role, where she plays a pivotal role in fostering strong connections between the school's past and present.We discuss: How Kent School leveraged Zoom and other digital platforms to stay connected with alumni and parents during the pandemic.Overcoming significant challenges such as finding a new registration platform under tight deadlines and re-engaging alumni from different decades.Candie's goals for the future of alumni and parent engagement at Kent School.Tips for other schools and organizations on engaging alumni and parents, and using technology effectively.About Candie FredritzCandie Fredritz serves as the Director of Alumni and Parent Engagement at Kent School, a 9-12 boarding school nestled in the picturesque landscape of Kent, Connecticut. With a keen understanding of the evolving needs of both alumni and parents, Candie is dedicated to bridging the gap between the school's rich history and its vibrant present by connecting alumni and current students in meaningful ways.Drawing upon her experience in community outreach and relationship building, Candie's primary mission is to ensure that today's Kent resonates deeply with alumni and parents, both past and present, fostering a sense of belonging and connection among its diverse stakeholders. She is committed to meeting them where they are, whether it's through innovative digital platforms, engaging events, or personalized interactions. Candie continues to strengthen the bonds that unite Kent's past, present, and future.In her free time, Candie enjoys time with her two sons and three dogs. She is also involved with her local community and currently serves as Vice-President of Hope Rising Farm Therapeutic Riding Center, LLC in Amenia, NY.Connect with Candie on LinkedInTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors.The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for building stronger, more meaningful relationships. Drawing from years of experience, Chad reveals the strategic approach to building long-term connections with event attendees, ultimately transforming them into passionate supporters of your cause.About Chad Barger, ACFREChad Barger helps nonprofit professionals fundraise more efficiently and effectively.  He is the founder of the firm Productive Fundraising, which focuses on bringing actionable, research-based fundraising tactics to small and mid-sized non-profits. He is a top-rated conference speaker and webinar presenter as well as a master trainer of boards that “don't want to fundraise.” Chad is also a strategic advisor and coach to many non-profit fundraisers, executive directors and board members.  He takes pride in being a qualified curator of top-notch fundraising news and research through his weekly fundraiserchad e-blasts and popular free monthly webinar series.  Learn more at productivefundraising.com.Connect with Chad on LinkedInFollow Chad on FacebookFollow Chad on InstagramVisit the Productive Fundraising websiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Welcome to the latest episode of the Nonprofit Connect podcast, brought to you by Rogue Creatives, made to connect with and learn from people in the nonprofit sphere. I'm your host, Matt Barnes, and you're going to want to stick around for this one, folks. In this episode, I sit down for a chat with Julia Campbell, founder of J Campbell Social Marketing, and the host of the Nonprofit Nation podcast. Together, we break down the challenges nonprofits face in navigating social media platforms, the importance of overcoming resistance to change, how to reach different audiences, and why done is better than perfect.

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!In this episode of Nonprofit Nation, host Julia Campbell engages in a conversation with Karen E. Osborne, a seasoned professional in the nonprofit sector and a suspense/mystery writer. The discussion delves into strategic thinking, creativity, philanthropy, and the future of fundraising.Karen shares her journey into the nonprofit world, emphasizing the commonality of people stumbling into the profession and the importance of building a network and seeking guidance. The conversation then shifts to strategic thinking, where Karen defines it as the ability to anticipate, look ahead, find opportunities, and consider external factors. She highlights the detrimental impact of silos on strategic thinking within organizations and emphasizes the value of curiosity and information gathering.The conversation touches on Karen's dual role as a writer, sharing her creative process and the inspiration behind her novels. For small nonprofits, Karen recommends building a strong, active board, focusing on impactful stewardship, investing in good software, and continuous learning.The episode concludes with a reminder to stay curious, continuously learn, and avoid complacency. Overall, the episode provides valuable insights into strategic thinking, creativity, and effective practices for nonprofits, offering a wealth of knowledge for both seasoned professionals and those new to the sector.Connect with Karen Osborne on InstagramFeatured article: What are you reading? What are you writing?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Welcome back to another exciting episode of Nonprofit Nation! In today's episode, I sat down with a very special guest. Please give a warm welcome to Kate Meyers Emery, as we delve into the world of nonprofit content creation.In this episode, Kate shares her insights and experiences on the importance of consistency in posting content. She discusses how her team decided to take a bold approach and post daily, leading to significant follower growth and engagement. Kate emphasizes the need for a clear strategy and goals in order to see success in this fast-paced digital landscape.Additionally, Kate walks us through her journey of convincing others to include her proposal in Candid's Innovation Fund. She provides valuable data on the impact of video content, especially in reaching younger audiences, and how it can be a powerful tool for nonprofits. Through her experiment on video engagement, Kate uncovers fascinating findings that shed light on audience preferences and the key factors for successful videos.But the road to effective content creation is not without its challenges. Kate addresses the limitations and concerns of certain platforms, such as Meta, and highlights the importance of priorities and data privacy. She also shares valuable tips for nonprofits looking to navigate the world of social media, including the benefits of embracing new platforms and the importance of demonstrating value to skeptics within the organization.Key takeaways:Importance of Consistency in Posting ContentDiscussion on the Meta Platform and Data Privacy ConcernsChallenges in Convincing Others to Explore New Marketing ChannelsImportance of Testing, Measuring, and Analyzing ResultsAwesome quotes from this episode:"Luckily for me, Candid actually has an innovation fund, and this gives staff funding and time to focus on a project for three months. And so I used that opportunity to try doing short form video, and we were able to really see is video something that works for Candid." - Kate Emery Meyers"What we decided to do with a lot of this content was just look broadly at what people liked to already see from Candid. So we were looking at what are evergreen content pieces, what is our top blog post, what's our top help resource, what is our top YouTube video? And we took a lot of inspiration from that. So we were repurposing a lot of content that we already knew was successful in other formats." - Kate Emery Meyers"You cannot just look at something like TikTok or Instagram reels and say, it's not for me, or, oh, this is going to be great, until you do it.""Think about what might draw people to you. So which accounts did you already have sort of in the social media space? And which ones did you create for this experiment? - Julia Campbell"I just talked to a client yesterday and she is struggling with getting her executive director on board with getting on TikTok. Because the executive director is not on TikTok, they don't understand the value of it. And it's really hard to show it without just doing it. You just got to get on board."Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Helllloooo from Nonprofit Nation! In this episode, I am sharing an episode from when I was a guest on Julia Cambell's podcast, Nonprofit Nation. This is one of my favorite interviews I've ever done. We talk about ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic) and what the most successful nonprofit organizations and successful EDs have in common. Follow Nonprofit Nation Get to know Julia Campbell ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!)

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterraWe know that organizations with healthy member engagement thrive, so how do we increase this engagement when environmental factors work against us?  If it feels like member engagement is in shorter supply than ever before, you are not alone!Members' needs are changing—they require more than value to engage with your organization; they also want memorable, positive experiences. It is time for every leader to take on the role of CEO - Chief Experience Officer!My guest this week is Amanda Lea Kaiser, MBA, a keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Through her research, Amanda is at the forefront of exploring how member and attendee engagement is rapidly changing within professional communities.In this episode, Amanda walks you through how engagement builds from our member's points of view. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement, learn how to create an energized and highly motivated membership.Connect with AmandaTwitter: https://twitter.com/AmandaLeaKaiserLinkedIn: https://www.linkedin.com/in/amandakaiser/Website: https://amandaleakaiser.com/Other: https://www.facebook.com/KaiserInsightsLLC/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterra “What kind of fundraiser do you want to be?”Donor communications can be challenging when you have an over-packed schedule and very full plate of tasks. But infusing creativity and #donorlove into your interactions with donors will help you raise more money and deepen relationships for the long term. In this episode, Creative Deviations author and Agents of Good founder John Lepp joins me to discuss creativity, donor appreciation, and how to maintain passion for the work after two decades of fundraising. We cover:Why so many fundraisers ignore donor communicationsHow to tell more creative and engaging stories Examples from the book Creative Deviations How to keep flexing the creative muscle - where to get inspiration What's next for fundraising in an unstable, noisy worldAbout JohnJohn Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert with almost 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.  He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.Connect with JohnLinkedIn: https://www.linkedin.com/in/johnlepp/Twitter: www.twitter.com/johnleppWeb: https://agentsofgood.org/TikTok: https://www.tiktok.com/@john_lepp About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterra  Few things are more critical to your nonprofit's health, success, and sustainability than an effective board of directors. But building and keeping an engaged board is a challenge that many nonprofits face, large and small.My guest this week is Sabrina Walker Hernandez, fundraiser extraordinaire and total pro when it comes to “doing fundraising differently” and thinking outside of the box. She is still my #2 most downloaded podcast episode - What The Best Fundraisers Do Differently! Sabrina is a certified consultant, coach, & facilitator that helps small nonprofit Staff & Board build relationships that convert into more donations. She has over 25 years of experience in nonprofit management, fundraising, and leadership. Among Sabrina's successes is that she increased operation revenue from $750,000 to $2.5M and completed a $12M comprehensive capital campaign in the 3rd poorest county in the United States. She has facilitated numerous workshops with hundreds of nonprofit professionals. Sabrina is certified in Nonprofit Management by Harvard Business School. She is an active community leader and volunteer in Edinburg, Texas where she is based.In this episode, we discuss:How to support your board in resource development, tap into their fundraising strengths, and transform them into a fundraising powerhouse;Understanding the role of the board in the resource development & fundraising; Ways to engage the board in each of these roles; Ways that staff can support the Board in resource development & fundraising.Connect with SabrinaFacebook: https://www.facebook.com/supportingworldhopeLinkedIn: https://www.linkedin.com/in/sabrinawalkerhernandez/Other: https://supportingworldhope.com/about/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The data on donor retention is not good. On average, over three quarters of new donors do not make a second gift. Also, the number of individual donors has dropped nearly 20 percent since the beginning of this century. It is not difficult to believe that this large drop is connected to donors feeling unappreciated  and even commoditized.This purely transactional approach to donors is a particular turnoff to younger generations who are used to having lots of choices in everything they do, and need to be acknowledged and invited to become repeat donors.In this episode, we talk about Allison's 3 steps to better donor relationships, and how to increase donor retention using available technology and tools. About AllisonAllison Fine is a pioneer in the use of technology for good. She is the author of four books on the topic, most recently, The Smart Nonprofit: Staying Human Centered in an Automated World with Beth Kanter. She is currently the President of Every.org, a nonprofit platform helping nonprofits raise more money while strengthening the relationship between causes and donors to create lasting change. Connect with AllisonWebsite: https://afine.substack.com/Other: http://www.every.orgLinkedIn: https://www.linkedin.com/in/allison-fine-a07132/ResourceDon't Be A Big Box NonprofitAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn't always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!You might have heard the phrase, “Do more with less,” once or twice before, and if you work in the nonprofit sector, you've likely heard that phrase dozens of times. It's a fundraising professional's mantra! When you're in “survival mode” it can be hard to make time to fine-tune your fundraising campaigns and raise more money—not just for your mission, but for the administrative costs associated with your organization.  This pressure (that often feels like a rice cooker ready to burst) can impact your job satisfaction and lead to high turnover rates within your organization, affecting your overall wellbeing as a change maker and your nonprofit's bottom line.  In this episode, we discuss the hard topics:Are donors still willing to financially support their favorite causes despite inflation?What can be done to address the increased pressures fundraising professionals are facing? Are fundraisers  being given the tools they need to meet their goals?How can nonprofits retain their fundraising staff and build more scalable programs?About WendyWendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy's professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.Connect with Wendy on LinkedInGet the new report: https://go.qgiv.com/research-study-subscriptionAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn't always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!Influencer marketing has a wide variety of benefits for nonprofits, but it's a relatively new space for many of us. We may not know who exactly to approach as an "influencer" - or what to say and how to work with them.In this episode, Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, will be  sharing the benefits of creating an Influencer Program and the collaborations that she has been part of during her role.  In this episode, we discuss:How to work with influencersHow to find influencersHow to track successThe future of influencer marketing How to get younger generations into fundraisingAsh Collins (she/her/hers) is the Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America's shelters. She has been in animal welfare for over 7 years and is skilled in influencer relations, social media, digital marketing, relationship development, and crypto/NFT relationships. When she is not working hard to Save Them All, she can be found reading with her cats, hiking with her husband and their dog, or sewing in her craft room.Connect with Ash:LinkedIn: https://www.linkedin.com/in/ashdcollins/Email: ashc@bestfriends.orgAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn't always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!Do you struggle with figuring out what is attractive to potential sponsors and how to position your organization for sponsorships? My guest this week is Mariah Monique, the Founder of The Sponsorship Catalyst, LLC. Mariah has evaluated hundreds of sponsorship proposals and decks, contributed to the decision-making process for fund allocation, negotiated requests, and built a brand reputation and awareness through sponsorships and relationship management.In this episode, we discuss: The importance of clarity when pitching to event sponsorsHow nonprofits can leverage their network to find their next sponsorWhat sponsors want and why they need youConnect with Mariah:Website: https://www.thesponsorshipcatalyst.com/Instagram: http://www.instagram.com/thesponsorshipcatalystLinkedIn: http://www.linkedin.com/in/thesponsorshipcatalystSponsor Brand Benefit ListAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I'll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials. How can nonprofits get started on Threads? Since I recorded Part 1, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S, Truth Social, which had a weekly active user base of 1 million as of last week.The app has now achieved over 150 million downloads according to app intelligence firm data.ai.What this means for nonprofits is hard to say, but it's definitely worth exploring the new app as part of your overall content strategy - something I am teaching in my new live training on July 31st. So how do you get started? That's what I cover in this special bonus episode. About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I'll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.  Should Nonprofits Be On Threads - Meta's Twitter Alternative? The internet is buzzing about Meta's newest platform, Threads by Instagram. If you've never heard of this new app, or if you are simply wondering “What's the point?”, then you are in the right place. In Part 1 of my new three-part series all about the newest social network Threads, I'll be giving a brief explanation of the emergence of the new social media platform, an overview of its key features and functionality, and some of the benefits - and drawbacks - for nonprofits and for individuals alike.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn't always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy! People who care about digital content that resonates on a human level are needed now more than ever. It's time to rethink how we approach digital content so that we can make the communications and interactions we all encounter every day less robotic, chaotic, and caustic—both to receive and to create.My guest this week is on a mission to create more human-centered digital content. Bailey Lewis is a content strategist who runs the Words First Course & Community. She created Words First to transform the way that professionals and their organizations communicate with other humans online (only the least human and most prevalent medium of all!).  We discuss:What makes so many digital experiences chaotic and unusable—for both the audiences trying to engage with them and the teams building themHow to flip the content creation process to “words first” How to identify and shift where processes are keeping that from happeningHow to apply user experience content strategy principles for digital communications that resonate on a human level.Connect with Bailey:LinkedInInstagramTikTokwww.wordsfirstcontent.com (Coaching Services) www.wordsfirstcommunity (Words First Course & Community)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here. Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks. In this episode, I'm joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.We review Instil's framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one. nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that's facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.Connect with nikhttps://www.instil.io/solution https://www.linkedin.com/in/nik-castle/ https://www.instagram.com/weareinstilhttps://blog.instil.io/infographic-how-to-turn-event-attendees-into-major-donors About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Are you looking to engage your donors more effectively and create deeper relationships with them? You're in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instilTaylor Shanklin is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She hosts the Talking Shizzle podcast.Will Novelli is a creative, talented and highly motivated individual with extensive experience in Graphic Design, Project Management, Brand Strategy and Digital Project Coordination. Currently Will assists with the Talking Shizzle podcast, and he is dedicated to helping others out in the marketing and branding space. Areas of strength; leadership, communication, organization, and interpersonal skills in providing and delivering the best customer services and project coordination possible. Will was also recently promoted to Sr. Client Happiness Manager at Barlele and enjoys spreading happiness to the world.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/