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What if the most powerful fundraising tool you have isn't your data? It could be a single five-second moment.Great missions don't always speak for themselves. Social entrepreneurs are often sitting on compelling, real-world stories (the very reason they started their work) but struggle to translate that into messaging that actually moves people. Adam breaks down why that gap exists and what to do about it.Drawing on Matthew Dicks' Storyworthy and Donald Miller's Building a StoryBrand, Adam walks through a practical framework for finding the emotional core of any story: a five-second moment of transformation. Once you know that moment, you know where your story ends and where it needs to begin. From there, it's about knowing your audience and placing them at the center of the journey, not yourself.The conversation also gets into the unglamorous, everyday work of building a story practice: brain dumps, voice notes, and logging small moments before they disappear. And for organizations working with vulnerable populations, Adam addresses the ethics of capturing others' stories, including consent, anonymization, and fair compensation. Real-world examples from Hot Chicken Takeover and Goodwill illustrate what it looks like when impact is woven into the business model rather than bolted on as an afterthought.Episode in a glance00:00 The Power of Impact Storytelling02:34 The five-second moment of transformation (Matthew Dicks)03:31 Know your audience before you craft your story04:04 The classroom example: one story, three different audiences07:19 Placing your customer as the hero (Donald Miller)10:08 Frameworks for Effective Storytelling11:34 "Homework for Life" and capturing stories daily12:36 Adam's brain dump system for social media content15:42 Ethical storytelling with vulnerable populations17:26 Hot Chicken Takeover: lead with product, not mission18:32 Goodwill as a model for impact woven into the business20:10 Ethical Storytelling and PracticeResources MentionedStoryworthy by Matthew Dicks Building a StoryBrand by Donald Miller
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us Fan MailDiana, CEO of Habrá Marketing and creator of the Equastory framework, joins us for a conversation about what it takes for trauma-informed storytelling to become more than an individual practice. It becomes a movement when people begin challenging harmful norms, building new practices together, and treating consent, privacy, and agency as shared responsibilities.We explore how the stories we share can shape not only audience understanding, but a story owner's sense of safety long after something is published. We reflect on what it means to tell stories with people, not about them, and why lasting change requires community, accountability, and ongoing practice.About Diana Farias HeinrichDiana Farias Heinrich (she/her) is the CEO of Habrá Marketing and a champion of ethical nonprofit storytelling. Through her Equastory™ framework and The Ethical Nonprofit Summit, she actively safeguards equality, respect, and dignity in nonprofit communications while helping organizations raise funds with integrity. She's a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace. Diana's proud to be a mom and wife and has supported women in Ghana in starting a sustainable clean water business.Get Your Ethical Nonprofit Tix!Register for the Ethical Nonprofit Summit at ethicalnonprofitsummit.com, and use the code MARIABRYAN15 to save $15 on your ticket.About Host Maria BryanMaria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
In this episode of Wholeness with Hannah, Hannah is joined by Laura Schofield, founder of purpose-driven PR agency, Heed Communications. With over two decades of experience across senior in-house roles and leading PR agencies, Laura has led campaigns for global brands, public figures and purpose-driven organisations, bringing big-brand thinking to values-led work.This conversation explores what purpose-led communication really means in practice, beyond buzzwords and trends. Laura shares the personal turning point in her own journey that led her to step away from traditional agency culture and build Heed, alongside what felt missing in her previous roles and the deeper values that shaped her pivot. Hannah was particularly interested in discussing the responsibility that comes with visibility, and what it actually takes to feel safe from a nervous system perspective when stepping into the spotlight and receiving PR.It's a thoughtful, grounded discussion about communication as a tool for impact, self-belief and conscious leadership, blending strategy with soul.In this episode: • Laura's journey to founding Heed Communications • The personal turning point that inspired her pivot into purpose-driven work • What purpose-led communication actually looks like in practice • Why “purpose needs a rebrand” • Choosing aligned clients and values-led work • Ethical storytelling and relationship-led PR • Visibility, nervous system safety and readiness to be seen • The shadow side of PR when it lacks integrity • Knowing whether PR is the right path for you • What's next for Heed and Laura's future visionConnect with Laura and Heed Communications on Instagram and explore their work via the Heed website.Connect with Hannah: Instagram wholenesswithhannah and you can find more information on her website here.You can contact us at podcast@wholenesswithhannah.com. Hope you enjoyed this episode and remember…fill up your own cup first xoxox
Free Video Tutorial for ScreenwritingWhat happens when a storyteller decides the conclusion before the story has earned it?In this episode of The Storyteller's Mission, Zena Dell Lowe explores the subtle moment when storytelling shifts from truth-seeking to narrative control. Many well-intentioned writers don't set out to create propaganda—but when a message matters more than reality, story becomes an instrument of persuasion instead of investigation.Using examples from The Dark Knight and a manuscript case study, this episode examines:The difference between moral clarity and moral coercionWhy forcing a moral weakens your storyHow propaganda enters narrative craftWhy antagonists must make sense to themselvesThe five commitments of truthful storytellingIf you are a novelist, screenwriter, playwright, or serious storyteller wrestling with theme, message, and responsibility in your work, this conversation will challenge and strengthen your approach to character, conflict, and narrative integrity.Story is powerful. And power requires restraint.
We're in the middle of our series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. Today, we're diving into WHAT. The “what” of your story can do so much more than just describe your work. In this episode, I'll show you how your “whats” can help move people from surface-level giving to true, heart-level involvement with your cause. Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!
A kindergartener chasing laughs becomes a Netflix‑credited actor with a thriving improv trio - that's the arc Jack Seavor McDonald shares as we explore what it really takes to build a creative life. From landing the Mad Hatter in a community musical to working on shows like Modern Family and Never Have I Ever, Jack reveals how small stages, supportive mentors, and relentless reps turn ambition into momentum. He breaks down the difference between improv and stand‑up with crisp clarity, showing why ensemble listening, playful risk, and physical comedy shaped his voice more than scripted punchlines ever could.We go behind the camera to decode set life: how art departments build partial homes that feel whole, why a great take is a dance of lighting, sound, camera, and timing, and how “pampering” is actually smart safety and insurance at work. Jack's pool‑cramp story delivers both a laugh and a lesson about teamwork. He also opens up about the lines he draws—avoiding racist roles and not mimicking disabilities he doesn't have—explaining how ethics and representation guide choices without stifling storytelling. Along the way, we touch on his new horror‑comedy film Or Else, demystifying fear by appreciating craft through behind‑the‑scenes features.When the conversation turns to AI, Jack is pragmatic: powerful for math, limited for art. You can automate a render; you can't automate presence. We trade views on whether Hollywood is dying or evolving and arrive at a shared belief that live performance, improv, and human collaboration will only grow more valuable. If one era ends, another is waiting backstage. Want more from Jack? Follow him on Instagram at @JackSeavor and on TikTok at @JackSeavor8 for show updates and appearances. If this conversation sparks you, tap follow, share with a friend who loves comedy, and leave a quick review to help more listeners find us.Thank you for stopping by. Please visit our website: All About The Joy and add, like and share. You can also support us by shopping at our STORE - We'd appreciate that greatly. Also, if you want to find us anywhere on social media, please check out the link in bio page. Music By Geovane Bruno, Moments, 3481Editing by Team A-JHost, Carmen Lezeth DISCLAIMER: As always, please do your own research and understand that the opinions in this podcast and livestream are meant for entertainment purposes only. States and other areas may have different rules and regulations governing certain aspects discussed in this podcast. Nothing in our podcast or livestream is meant to be medical or legal advice. Please use common sense, and when in doubt, ask a professional for advice, assistance, help and guidance.
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textNonprofit storytellers are tasked with sharing stories that move people to act, yet we also carry the responsibility of protecting the dignity and agency of those whose stories we tell. And when we are working on the outside of an organization, as contractors or consultants, the power to ensure ethical and trauma-informed practices can feel limited. So, how do we uphold care and consent when we are not the final decision makers?In this episode, we are joined by Kristi Scott, an email marketing consultant who helps small nonprofits transform email campaigns from ineffective to impactful. Rooted in community-centric fundraising and a commitment to equity, Kristi shares how to write emails that are strategic, relational, and rooted in respect, not exploitation, guilt, or false urgency.We talk about leading by example, planting seeds for organizational change, and building systems that protect story owners long after the first publication. About Kristi ScottKristi Scott is an email marketing and fundraising consultant who works with small nonprofits to transform email campaigns from ineffective to impactful. She has been in the nonprofit sector for more than 15 years in programs, fundraising, and marketing. Her consulting work is rooted in community-centric fundraising, and she is professionally and personally committed to Black liberation and equity for all. Kristi holds an MBA in Marketing with honors and has worked in small businesses, startups, and corporate sales. She was born and raised in the Los Angeles area, the traditional lands of the Tongva (Gabrieleno) peoples.Connect with Kristi ScottFundraising Email Fix | Website | LinkedInAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
A fundraising story that raises millions can also put a life in danger. The biggest storytelling mistake nonprofits make isn't about the money you could lose; it's about the irreversible harm you don't even see you're causing.In this episode of Hey Nonprofits, host Trevor Nelson sits down with ethical storytelling expert Diana Farias to uncover this critical issue. Diana shares the powerful and personal story of how she learned that a successful fundraising campaign can have devastating consequences for a story owner. She reveals why even well-intentioned nonprofits are at risk of ruining their reputation and breaking community trust. Discover how to create a simple and consistent process for gathering stories that protects your clients, honors your mission, and ultimately inspires more giving. This conversation provides a clear framework to help you raise money with both confidence and integrity.
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textEnsuring your digital marketing is accessible for all audiences may seem like a daunting task, but today's guest, Dominique Dunlop, makes it feel not only doable but meaningful. Dominique is the founder of A11y Impact and a champion for digital inclusion in the nonprofit world. With her background in inclusive education and lived experience with ADHD, she brings both heart and strategy to this conversation. We talk about how trauma-informed storytelling, nonprofit communication ethics, and accessibility are all connected, and why accessibility is more than just a box to check. It's a way to truly connect.If you've ever wondered where to begin, Dominique offers practical, realistic steps you can take today to make your content more inclusive, whether it's your website, social media, or email. We also talk about how accessible storytelling can build trust, grow your reach, and strengthen your mission. This episode is for anyone who wants their nonprofit marketing strategies to reflect care, clarity, and impact.About Dominique DunlopDominique Dunlop is the founder of A11y Impact and a champion for nonprofit digital inclusion and accessibility. With a background in inclusive education and lived experience, she works to make the web a place where everyone belongs. Dominique believes that digital inclusion is not an afterthought; it is the foundation.Connect with Dominique DunlopA11y Impact | Linkedin About Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
We don't need more “poverty porn” in our fundraising.I used to think telling hard stories was the only way to move donors—but I was wrong. If you've ever felt uneasy asking clients for stories, or unsure if your consent process would stand up to scrutiny, you're not alone. I sat down with ethical storytelling expert Carly Euler from MemoryFox to explore how we can uplift voices, protect dignity, and still inspire major gifts. What would it mean for your mission—and the people you serve—to get storytelling right, not just for dollars raised, but for true community trust?Listen to this episode and share it with someone ready to transform their approach to fundraising stories.Guest: Carly Euler, Marketing Director, MemoryFoxResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textHow do we communicate with care when marketing and fundraising often rely on urgency and pressure? Today's guest brings a thoughtful lens to one of the most overlooked areas in nonprofit storytelling: the words we choose and how they land. Stephanie Bilinsky is a trauma-informed copywriter who helps ethical entrepreneurs and organizations connect with their audiences through intentional, human-centered messaging.In this conversation, we explore how trauma-informed storytelling practices can strengthen nonprofit leadership and communication ethics. Stephanie unpacks common copywriting tactics that unintentionally harm audiences, like scarcity, urgency, and pain-point marketing, and offers nonprofit marketing strategies rooted in clarity, choice, and consent. About Stephanie BilinskyStephanie is a trauma-informed copywriter for ethical entrepreneurs. She connects business owners with their dream clients through intentional, human-centered messaging.Connect with Stephanie BilinskyBrandcendent.com | Linkedin | Instagram About Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
Marc Maron says goodbye to WTF after 16 years. Is it burnout, or just a new chapter? Either way, it's worth discussing. We've also got chart updates, can't-miss events, job leads in the podcasting industry, and a look at AI reviving voices such as Orson Welles. Big changes are happening. You don't want to miss the inside scoop on these stories!Episode Highlights: [2:31] Podcast Data and Rankings[5:49] YouTube Charts and Updates[8:38] Upcoming Events and Opportunities[12:56] AI and Ethical Storytelling[28:03] RSS Feeds and Video Content[30:52] Kids' Summer Listening Challenge[32:26] People's Choice Podcast Awards[33:35] Podcasting Seriously Awards Fund[34:58] Marc Maron's Podcast Farewell[44:17] Podcast Launch Trends and Buzz Sprout StatsLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingEmpowered Podcasting Conference 2: https://www.empoweredpodcasting.comApply to Speak at Empowered Podcasting Conference 2: www.empoweredpodcasting.com/speakersPodcasting Morning Chat on YouTube: https://www.youtube.com/@marcronickPodNews:www.podnews.netBuzz Sprout Stats: https://www.buzzsprout.com/stats?date=2025-05-01Podglomerate: https://podglomerate.comHow to Get Your Podcast Reviewed By The Media:https://podnews.net/event/how-to-get-your-podcast-reviewed-by-the-mediaHacks & Hobbies with Junaid Ahmed: https://bit.ly/43JvfoLAdding Video Content to RSS Feeds: http://Podcaststandard.orgSummer Listening Challenge for Students: http://jonincharacter.com/summer-listeningPeople's Choice Awards:www.Podcastawards.com Podcasting Seriously Award Fund:http://podcastingseriously.com/fundPop Culture Brain: https://www.popculturebrain.comMarc Maron's Top 5 Interviews From The Guardian: https://bit.ly/3HrCKtdRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
What does it really mean to tell stories with heart - and without harm?In this deeply moving and practical episode of the Lead with Heart Podcast, I'm joined by my brilliant friend Diana Farias Heinrich, CEO of Habrá Marketing and the visionary behind the EQUAstory Framework and the Ethical Nonprofit Summit. Together, we explore the complex terrain of ethical storytelling in the nonprofit sector.Diana shares her journey from a first-time fundraiser to a leader in ethical marketing, including the powerful moment that transformed how she approached storytelling forever. We unpack how stories can unintentionally exploit and what true informed consent really looks like.In this episode:[02:52] Diana's powerful story of publishing with unintended consequences and what it taught her[06:18] Ethical storytelling and common nonprofit marketing and communications pitfalls[09:36] The 4-step EQUAstory Framework for ethical nonprofit storytelling[22:00] Why informed consent is a process, not a form[24:18] How to gather and share stories while protecting the dignity and safety of your clients[26:56] The role of stock photos, trauma-informed practices, and board education in nonprofit communications[32:24] The Ethical Nonprofit SummitRESOURCESJoin the Ethical Nonprofit Summit (June 4 - 6, 2025) and use the code leadwithheart for $20 off. NOTEWORTHY QUOTES“ How do I make sure that whatever I publish at the end is something that one, isn't going to put somebody in harm's way? And two, is something that they're proud of?” - Diana Farias Heinrich“ Informed consent is a process, not a form.” - Diana Farias Heinrich“ From a marketing perspective, you absolutely need to use photos. It is what drives the inSend Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox's easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.orgCONNECT WITH HALEYHaley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comProduced by Ideablossoms
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textWhat does it mean to lead with care when everything feels like it's on fire? Today's guest brings clarity to one of the most important tools we have in times of crisis: storytelling. Catherine Alonzo is a strategist, storyteller, and CEO of Javelina, a branding and marketing agency helping purpose-driven organizations deepen their social impact. From minimum wage to marriage equality to climate justice, Catherine has helped shape the messages behind some of the most influential movements of our time.In this episode, we explore trauma-informed storytelling as a vital piece of nonprofit communication ethics. Catherine shares insights from her guide, A Guide to Effective Storytelling During a Crisis, including how to balance urgency with humanity, what it means to communicate with clarity during chaos, and how a simple decision tree can help nonprofit leaders speak out with intention. About Catherine AlonzoCatherine Alonzo is on a mission to deepen the social impact of purpose-driven, values-aligned changemakers. She does this through her work with Javelina, a branding and marketing agency that helps social change organizations tell a powerful story that moves their target audiences to action, and through her consulting practice, in which she teaches teams a value-based approach to decision making, team building, storytelling, and leadership so that they can advance their community impact.Recognized for her business leadership by the Greater Phoenix Chamber of Commerce, Arizona Business Magazine, Arizona Big Media, and the Phoenix Business Journal, Catherine has been a part of some of the most influential change movements of our time, including increasing minimum wages, advancing marriage equality, widening transportation networks, preserving our climate and environment, and protecting abortion rights.Connect with Catherine Alonzo Effective Storytelling During a Crisis | Javelina.co | Catherinealonzo.com About Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
Meet Obiekwe “Obi” Okolo, storyteller, creative director + culture alchemist.
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textContent warnings have long been treated as mere disclaimers—brief nods to potential triggers without much thought to their real impact. But what if they could do more? Rachel Edwards believes they can. As a senior content designer at Content Design London and the creator of the book Designed with Care: Creating Trauma-Informed Content, Rachel brings together voices from health, government, and nonprofit sectors to explore how words can support those experiencing trauma. Her book is a groundbreaking resource for anyone looking to communicate with empathy and intention.In our conversation, Rachel unpacks the limitations of traditional content warnings and explains how to transform them into tools of empowerment and choice. We also explore the inspiration behind Designed with Care and the collaborative effort that brought its pages to life. With practical insights on trauma-informed design, Rachel shares how simple shifts in language can make information more accessible and less retraumatizing. Join us as we dig into the principles of trauma-informed design and discover how content warnings can move beyond disclaimers to become instruments of real safety and empowerment.About Rachel EdwardsFrom dabbling in food writing to working as a librarian, Rachel has spent the best part of 2 decades working with words. As a content designer she has worked extensively with parliament, and government, helping people understand their rights. Her interest is how to create better content for people experiencing stress, anxiety and trauma. Originally from Canada, Rachel now lives in Scotland with her 2 children.Connect with Rachel EdwardsDesigned With Care | Linkedin | Get the BookAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
In this soul-stirring episode of The Rise & Flow Podcast, I sit down with the incredible Melody Crisp, co-founder of THR5VE, a grassroots humanitarian charity supporting community-led healing in Myanmar and beyond.Together, we dive into what it really means to lead in crisis—from military coups and natural disasters to deep-rooted trauma and systemic injustice. Melody shares how THR5VE is shifting the narrative around aid with an ethically grounded, holistic approach that centres dignity, community empowerment, and sustainable development.This is more than an interview—it's a call-in to reimagine the way we serve, support, and stand in solidarity with the global collective, with a particular focus on Myanmar—a nation navigating heartbreak with resilience, often far from the headlines.If you feel moved, we're also raising funds to support direct earthquake relief efforts in Myanmar and long term projects through trusted grassroots channels._____________________________________________________________Get Involved & Make a Donation Donate to Myanmar Earthquake Relief Efforts on GoFund Me hereDonate to Thr5ve Charity projects hereBecome a Charity Partner or Contact Melody hereKey Takeaways Melody Crisp's journey into humanitarian work began with a gap year in Iraq.Thr5ve was founded out of a need for holistic community support.The importance of community-led initiatives in humanitarian aid and what is really happening in Myanmar.Innovative projects like Jungle Birth Kits are crucial for survival in Myanmar.Ethical storytelling is essential in the aid sector to respect dignity.Sustainable leadership practices are necessary to avoid burnout.Community engagement amplifies the impact of aid efforts.Small actions can lead to significant change over time.Collaboration is key to effective humanitarian work.Everyone is worthy of love and can contribute to positive change.Chapters00:00 Introduction to Melody Crisp and Thr5ve02:45 Melody's Journey and the Birth of Thr5ve05:13 Innovative Aid and Holistic Approaches in Myanmar07:48 Challenges and Opportunities in Crisis Leadership09:30 Community Involvement and the Gift Economy11:09 Relief Efforts and Sustainable Solutions13:41 The Current Situation in Myanmar16:20 Navigating Aid Challenges and Community Needs18:52 Innovating Change in Humanitarian Aid21:18 Long-term Planning and Community-led Initiatives25:37 Inviting Community Engagement27:03 The Power of Action and Community29:06 Raising Awareness vs. Donations31:21 Desensitization and Global Awareness33:55 Ethical Storytelling in Aid Work39:28 Sustainable Leadership and Self-Care
Send us a textIn this episode of Soul of Travel, Season 6: Women's Wisdom + Mindful Travel, presented by @journeywoman_original, Soul of Travel listener Deborah Campagnaro would like to share her favorite conversation with Elisa Spampinato of Traveller Storyteller.Elisa is passionate about travelling and people. Amazed by the richness of cultures and beauty that our world still retains, she is a profound believer that Tourism can be a crucial tool for positive change in the world. Supporting and promoting Community-Based Tourism and a respectful and sustainable tourism around the world is her fundamental mission.Christine and Elisa discuss:· How the work of community tourism helps people tell a story of two-way engagement· The power of asking questions to find better questions· Elisa's powerful Community Storytelling workshops· How ethical and responsible storytelling helps to break down stereotypes· Ways to cultivate the stories of people and communitiesJoin Deborah and Christine for this soulful replay with Elisa Spampinato.
Empathy, respect, and ethical responsibility are rooted in the practice of Trauma-Informed Storytelling. It recognizes that individuals who have experienced trauma often face challenges in regaining control, safety, and agency in their lives. This approach emphasizes giving people the power to decide how and when their stories are shared, ensuring that their dignity is upheld throughout the process. It's about striking a balance between crafting captivating narratives that inspire social change and fundraising while also protecting the well-being of storytellers and listeners. This approach encourages organizations to slow down, embrace small victories, and acknowledge that real change takes time. Maria Bryan is a speaker, and podcast host who helps storytellers safely gather and tell painful stories by speaking about trauma-informed storytelling. She assists storytellers in safely gathering and telling painful stories. She offers engaging virtual or in-person training for your upcoming conference, summit, retreat, or team/members. Storytellers will feel empowered with actionable insights and resources rooted in kindness and empathy. She joined us today to talk about the power of trauma-informed storytelling and guide us to tell stories ethically. In this episode, you will be able to: Discover the importance of trauma-informed storytelling. Understand what trauma is. Learn about the ethical considerations of storytelling. Learn about the importance of having a harm-repair plan. Get all the resources from today's episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
In this episode, we're diving into the transformative power of philanthropy in global healthcare with Scott Marcello, president and board member of African Mission Healthcare (AMH). AMH is dedicated to strengthening health systems in underserved regions across Africa, particularly through support for faith-based missionary hospitals.We are going to explore how AMH is bridging gaps in healthcare access, their efforts to tackle global health disparities, and the personal motivations driving Scott's impactful philanthropic work.In this episode:[02:44] Scott's journey and role in African Mission Healthcare[07:07] Building relationships with mission hospitals across Africa[11:13] The motivation behind partnering with mission hospitals[15:09] The impact of private philanthropy in addressing the needs of global healthcare[21:03] Ethical storytelling for an internationally based nonprofit[26:34] Engaging donors to understand your mission[29:13] The vision for AMH for 2025 and beyondCONNECT WITH SCOTTLinkedIn: Scott MarcelloEmail: scott.marcello@africanmissionhealthcare.org Instagram: @africanmissionhealthcare_Website: httpsSend Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox's easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org The EmC Masterclass by Dr. Lola Gershfeld will help you enhance your communication skills to raise more revenue for your mission. This groundbreaking Emotional Connection process has been integrated into top universities' curriculum and recognized by international organizations. Use code LEADWITHHEART to enjoy a -10%.CONNECT WITH HALEYHaley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comProduced by Ideablossoms
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textJoin Maria Bryan and Carly Euler, Marketing Director at MemoryFox, to explore the insights from the hot-off-the-press 2024 Ethical Storytelling Report. As nonprofits navigate the delicate balance between sharing compelling stories and respecting the dignity of those they serve, this conversation takes a deep dive into the evolving landscape of ethical storytelling practices in the nonprofit sector.Carly reveals the fascinating gap between what nonprofit professionals believe about ethical storytelling and what's actually happening in practice. You'll hear inspiring success stories—including an organization that exceeded fundraising goals by 75% through strength-based storytelling! Storytelling ethics is a journey, not a destination. There aren't always clear “right” or “wrong” answers. Listen in as Carly invites us to join the MemoryFox campfire to learn how to tell great stories ethically and authentically. About Carly EulerAfter nearly 10 years in the nonprofit world, Carly joined MemoryFox ready to elevate the hundreds of nonprofits in the community by telling stories ethically and authentically. Carly is the creator of the 2024 Ethical Storytelling Report, and has previously held positions at the Breast Cancer Coalition of Rochester, the Wily Network, and the Code of Support Foundation, where she has specialized in special events, communications, and fundraising. Storytelling has been an integral part of each role.Connect with MemoryFoxDownload the 2024 Ethical Storytelling Report | Learn more about MemoryFoxAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
Send Maria a text HERE :) In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into the biggest fundraising trends shaping the nonprofit sector this year. From the rise of Community-Centric Fundraising and AI-driven tools to the ongoing burnout crisis, they break down what's ahead and how nonprofits can prepare. They explore how ethical storytelling is becoming a must, why fractional fundraising is on the rise, and how organizations can build resilience in an ever-changing landscape. Key Topics Covered: The rise of Community-Centric Fundraising AI and automation in fundraising Ethical storytelling & the shift away from exploitation Burnout & the shift to fractional fundraising Creative ways to show gratitude to donors Actionable tips: ➜ Explore AI tools for efficiency: Start small by using AI for board meeting minutes or email drafts. ➜ Shift to community-centric fundraising: Move beyond traditional donor-centric models to prioritize impact. ➜ Audit your storytelling practices: Ensure your messaging centers dignity, autonomy, and ethical representation. ➜ Address burnout before it's too late: Take proactive steps to support nonprofit teams and explore fractional fundraising models. Connect with Us: Connect with Maria Rio Connect with Caitlin McBride Further Together Website Subscribe and Review: Don't forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. Support the Podcast: Support these conversations by donating here. Coming Next Week: Join us next week as we chat with Sheela Mahajan about transforming the way nonprofits think. We'll explore how to move beyond outdated mindsets, make more strategic decisions, and tailor solutions to your community for greater impact. Don't miss this game-changing conversation!
When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textGone are the days of guilt-driven appeals and false urgency in nonprofit marketing. In 2025, we are embracing trauma-informed storytelling that empowers, not exploits. In this episode, we unpack why ethical calls to action matter and how they can inspire meaningful engagement without manipulating emotions.We explore the harm caused by donor saviorism, shame-based giving, and misleading urgency—and offer practical ways to reframe your nonprofit's messaging to honor the agency of your community while building authentic donor relationships. It's time to rethink outdated CTAs and invite people into a movement, not a rescue mission.About Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
Ethical storytelling in the nonprofit sector entails more than just sharing fascinating narratives; it also includes protecting the dignity and privacy of the individuals whose stories are being told. In an age where personal information is becoming more available and searchable, nonprofit organizations must examine the long-term implications of sharing individual stories. At its root, ethical storytelling in the nonprofit sector tries to strike a balance between garnering funding and protecting individuals who entrust us with their tales. Telling experiences in a way that benefits the community, preserves trust, and avoids re-traumatization is more important than merely what donors want to hear. Meet Diana Farias Heinrich, ethical storytelling champion, nonprofit marketing strategist, and CEO of Habrá Marketing. She actively supports equality, respect, and decency in non-profit storytelling. Using the Equastory™ framework, she transforms how corporations share their impact while maintaining their beliefs. She is the creator of The Ethical Nonprofit Summit, which leads the industry conversation on ethical storytelling and fundraising techniques. Her work guarantees that nonprofit organizations may effectively communicate their mission while respecting the dignity of the communities they serve. She joined us today to talk about the importance of ethical storytelling in the non-profit sector and how you can achieve it. In this episode, you will be able to: Learn how to create a safe environment for those who share their stories. Discover about creating a culture of dignity and support. Learn about the importance of privacy and the long-term impact when sharing personal stories. Explore about the importance of personal regulation and self-care for nonprofit professionals. Learn about ethical and empowering storytelling in nonprofit fundraising. Get all the resources from today's episode here. Support for this show is brought to you by GiveButter. GiveButter is the easiest-to-use fundraising platform. Your favorite fundraising tools, supercharged! Never miss a fundraising opportunity again. Givebutter Plus takes this award-winning platform to the next level with advanced automation, deeper donor insights, and eye-popping supporter engagement tools to help your nonprofit get ahead—and stay there. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Nonprofit Nation, we're joined by Cecilia Lee, Alumni Relations Principal at Communities In Schools (CIS), to discuss the powerful role alumni networks can play in driving nonprofit success. CIS—a national organization ensuring students have the resources they need to stay in school—has built a robust alumni engagement strategy that connects participants beyond graduation, turning them into lifelong supporters, advocates, and ambassadors.Cecilia shares how nonprofits can leverage alumni to increase community outreach, event participation, and donor engagement. She explains how public recognition—through programs like the Distinguished Service Alumni Award—motivates alumni involvement and how CIS's President and CEO, Rey Saldaña, exemplifies the potential of alumni who become leaders.Whether you're a nonprofit marketer, fundraiser, or executive, you'll learn actionable strategies for building sustainable alumni networks that deepen engagement and drive long-term mission impact.Key takeaways: Alumni aren't just participants—they're future leaders and lifelong advocates.Public recognition matters. Celebrating alumni can drive engagement and inspire others to stay involved.Alumni ambassadors extend your nonprofit's reach organically, promoting events, recruiting new supporters, and growing awareness.Challenges are inevitable, but thoughtful engagement strategies can keep alumni connected through different stages of life.About Cecilia LeeCecilia Garcia Lee is an immigrant Latina from Mexico. At the age of 3, her familymoved to Houston, TX where she attended school through post-secondary.Cecilia attended Houston Baptist University and began her career working at anelementary school for 2 years. She then transitioned to the non-profit sector, joining the Girl Scouts of San Jacinto Council in Houston, where she assisted and supported the creation of Girl Scout troops in underserved areas, focusing on predominantly black and brown communities.Following her impactful work with the Girl Scouts, Cecilia joined Communities InSchools of Houston (CIS) as a Case Manager at Milby High School. It was here that she discovered her true calling. She later moved to the Development department, where she successfully managed the organization's largest fundraising event for 13 years. During this period, Cecilia started engaging with former CIS students, leading these efforts for over 5 years locally.In the fall of 2021 Cecilia was invited to support the ongoing alumni initiatives forCommunities In Schools' National Office. By February 2023, she became the full-time Principal of Alumni Relations for CIS National. In this role, Cecilia collaborates with CIS alumni nationwide and local leaders. The Alumni Community at the National Office focuses on professional development opportunities for alumni, support and training for alumni who serve on their local CIS board, equitable storytelling, and providing resources for alumni seeking employment or exploring new careers. Cecilia firmly believes that alumni are the heartbeat of Communities In Schools.Links:Communities in SchoolsLinkedIn: Communities in Schools National OfficeCIS Alumni CommunityThis Episode Sponsored By Neon One:Convincing your board to invest in nonprofit tech can feel like a challenge. That's why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.' This guide walks you through ideTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
I had the pleasure of chatting with Jennifer Weston and Haley from Joffa, a global organization that's truly redefining what it means to support artisans. You'll hear how Joffa not only helps artisans by providing a marketplace for their beautiful creations but also takes care of the marketing and logistics, allowing these incredible individuals to focus on what they do best. 00:00 - Introduction More about our guests today Jennifer Weston is Joffa's Managing Director. Jennifer leads all operational efforts, including managing partner inventory and ordering. She is an avid lover of travel, good food, and her family. Haley Hoover is Joffa's Marketing Director. She is responsible for all branding, partner storytelling, and media management. She's a fashion devotee, and has managed partnerships with Target, Chanel, Gucci, Ralph Lauren, and more. She spends her free time at the local coffee shop with her husband and two little girls. Joffa connects socially-conscious consumers to communities in need through a curated selection of handcrafted, ethically-made goods. Each purchase of a unique, artisan-made product provides dignified employment, restoration, and education & skill development to the under-resourced. By purchasing goods from sustainable fair trade retailers, Joffa helps to empower their makers with job skills, fair wages, and holistic care. This support has a positive impact on both individual artisans and their communities. Learn more about Haley, Jennifer and Joffa in the episode. 04:28 - Overview of Joffa and Its Mission 08:15 - Partnerships and Storytelling at Joffa 17:04 - Value Alignment and Ethical Practices 25:40 - Navigating Storytelling Challenges 32:40 - Educating Consumers and Creating Impact 35:27 - Final Thoughts and Encouragement Mentions: Joffa Website Joffa Instagram Haley Hoover on LinkedIn Jeniffer Weston on LinkedIn Shop Joffa at Joffa.com, use code MOXIE15 for 15% off your purchase. Connect with me: https://jennynuccio.com/contact Follow along with my Weekly Wild: Sign Up! Find me on social media: Jenny Nuccio Work with me through one-on-one mentorship and strategic coaching sessions: Join me! Sign up to receive a copy of the podcast slides covered in this week's episode: https://jennynuccio.myflodesk.com/ry8jrddbfx
Have you ever stopped to question if your fundraising messaging is ethical? Despite our best intentions as professional fundraisers, it is crucial for us to recognize that certain traditional fundraising methods no longer hold up under scrutiny in 2023. In our efforts to showcase the serious need for donations with often sad, evocative imagery, we run the risk of contributing to a negative stereotype or, even worse, retraumatizing those we are trying to help. Or we paint a picture of perfect success stories, only to discount the very real challenges our organizations are trying to solve. While facing financial targets, it can indeed be tempting to prioritize the preferences and desires of donors. However, it is crucial for us to pause and reflect on whether such prioritization is being done at the expense of our mission and the well-being of our community.In this rebroadcast from Season 1, P2PPF's Marcie Maxwell sits down with Covenant House International's Associate Vice President of Site Development, Meghan Coan, and Associate Vice President of Peer-to-Peer Fundraising. Meghan and Colleen share a passion for ethical storytelling, which informs their work with their signature Sleep Out program. We sat down with them to discuss pivotal moments that triggered transformative change within their team and how they are reevaluating messaging and event experiences to ensure alignment with their mission of providing housing for youth facing homelessness.In today's episode, we'll explore:How Covenant House is continuously evaluating and evolving its fundraising events to ensure mission alignmentHow they are reframing their messaging and responding to feedback from supportersThe importance of respecting personal boundaries in storytellingMentioned LinksCovenant House InternationalSleep OutStay Connected on LinkedInConnect with MeghanConnect with ColleenConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:03) - Introducing Colleen Veldt and Meghan Coan (07:44) - Sleep Out at Covenant House (11:50) - Evaluating Ethics & Mission (23:55) - Ethical Storytelling (28:04) - The Public Response (32:10) - Learn More
Send us a textAuthor Dante Terese talks about what ethical storytelling means, the uses of "good versus evil" in narratives, and the difference in writing heroes and villains.▬Visit Dante's website:https://www.danteterese.com/Grab a copy of her latest book:https://www.amazon.com/Base-Book-1-Dante-ebook/dp/B0D8V7HBG9?ref_=ast_author_mpbFollow her on Instagram:https://www.instagram.com/dante.terese/
We often reach for storytelling in our nonprofit training and it's easy to understand why. Stories evoke emotion, help us connect with each other, and help us learn.But, there is a wrong and right way to tell a story. On this episode, Diana Farias Heinrich is sharing her ethical storytelling framework with us so we can tell stories the right way and prevent harm.As the CEO of Habra Marketing, Diana helps nonprofits use ethical communication strategies and marketing to raise more money.▶️ STOP Using Stories in Training...Unless You're Using This Framework with Diana Farias Heinrich ▶️ Key Points:03:59 The importance of stories and how they help us learn09:50 Telling stories with care14:20 A framework for ethical storytellingResources from this episode:The Ethical Nonprofit Summit: https://events.ringcentral.com/events/the-ethical-nonprofit-summit/registration Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collectiveWas this episode helpful? If you're listening on Apple Podcasts or Spotify, follow and leave a review!
Terra Newell is a survivor, podcaster, life coach, and victim advocate. Best known for her survival story involving John Meehan, as portrayed in the series Dirty John, Terra has turned her traumatic experience into a mission to help others. She focuses on empowering survivors, ethical storytelling in true crime, and mental health advocacy. Listeners can learn more about Terra Newell on IG @terranewell In this episode of Zone 7, Crime Scene Investigator, Sheryl McCollum, sits down with Terra Newell to recount the day she was forced to defend her life against her stepfather, John Meehan, in a story that shocked the world and inspired a popular television series, Dirty John. Terra recounts the day of the ambush, the years of manipulation leading up to it, and the aftermath of her self-defense actions that ultimately saved her life. Show Notes: (0:00) Welcome back to Zone 7 with Crime Scene Investigator, Sheryl McCollum (0:10) Background of guest, Terra Newell (2:30) Terra's childhood in Orange County (7:00) The moment Terra's sister voiced concerns about John Meehan (7:45) Early red flags in John (11:30) Terra's first major confrontation with John (16:45) Hiring a private investigator to uncover Meehan's past (27:00) The terrifying ambush in the parking lot (29:00) Terra's detailed recollection of the fight for her life (35:30) Current projects and advocacy work (41:30) “The principle of self-defense, even involving weapons and bloodshed has never been condemned. Even by Gandhi.” -MLK Thanks for listening to another episode! If you love the show and want to help grow the show, please head over to iTunes and leave a rating and review! --- Sheryl “Mac” McCollum is an Emmy Award-winning CSI, a writer for CrimeOnLine, Forensic and Crime Scene Expert for Crime Stories with Nancy Grace, and a CSI for a metro Atlanta Police Department. She is the co-author of the textbook., Cold Case: Pathways to Justice. Sheryl is also the founder and director of the Cold Case Investigative Research Institute, a collaboration between universities and colleges that brings researchers, practitioners, students and the criminal justice community together to advance techniques in solving cold cases and assist families and law enforcement with solvability factors for unsolved homicides, missing persons, and kidnapping cases. Social Links: Email: coldcase2004@gmail.com Twitter: @ColdCaseTips Facebook: @sheryl.mccollum Instagram: @officialzone7podcastSee omnystudio.com/listener for privacy information.
Hola everybody! In today's episode, I discuss Ethical Storytelling. What does it mean to be ethical when you share stories? Who is impacted by the sharing of this story and is it worth it? Practice your storytelling with the ¡Latina, Presente! Public Speaking con Cultura Practice Prompts. Join an upcoming ¡Latina, Presente! virtual workshop. Book an Inquiry Call with me. --- Support this podcast: https://podcasters.spotify.com/pod/show/chatswithyvonne/support
If you're a nonprofit leader looking to elevate your marketing using storytelling, then this podcast episode is for you. I chat with special guest, Diana Farias Heinrich, CEO of Habrá Marketing and ethical communication strategy expert. We dove into how she became an advocate for ethical storytelling and important lessons she's learned along the way. Diana also shares the important differences between marketing and fundraising communications and how you can truly build meaningful relationships with donors, instead of transactional ones. She also gives listeners the framework of ethical storytelling and how to fill the most common gaps nonprofits have when it comes to ethical communication. About Diana Diana Farias Heinrich (she/her) is an entrepreneur, speaker, and marketer. As the CEO of Habrá Marketing, Diana helps nonprofits execute effective and ethical communication strategies to raise more money. She is certified as an Advocate for Survivors of Domestic Violence and for DEI in the Workplace. She holds bachelor's degrees in Literature/Writing and Latin American Studies. Her proudest accomplishments are being a mom and wife, and helping women in Ghana start a sustainable, clean water business. Read the podcast transcript here. Episode Summary In this episode, you'll learn strategies to implement ethical storytelling in your nonprofit including: What is ethical storytelling? (4:00) An important lesson in ethical storytelling (5:10) Why Diana quit her job to pursue nonprofit work (8:15) The difference between marketing and fundraising communications (11:40) Tips for effective nonprofit marketing communications (15:45) Ethical storytelling framework (25:05) The missing pieces of ethical storytelling (31:30) Ethical storytelling policies and practices (36:40) Diana's favorite stories (40:40) Teasers “A lot of the fear that I hear is that we don't want to be transactional with our donors. Unfortunately, if you're not communicating, if you're not marketing in between your fundraising, that's exactly what you're going to get.” “I'm not here to judge anyone, but what I do want to do is raise awareness about ethical storytelling.” “A lot of this conversation around ethical storytelling is new for a lot of nonprofits.” Resources Guide to Informed Consent Conversations: https://informedconsentconversation.habramarketing.com/ Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianafariasheinrich/ Keep up to date with the podcast: @100degreesconsulting Follow Stephanie on Instagram: @stephanie.skry/ Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/ Visit the podcast page: https://100degrees.com/ethical-storytelling Want more of the podcast? New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast. Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode! Subscribe to the show so you don't miss a thing!
Content Warning: This episode includes discussions on trauma and gender-based violence which may be triggering for some listeners. Listener discretion is advised."We don't just bring our intergenerational cycles of trauma but also intergenerational cycles of wisdom." – Dr. Meghna Bhat In this episode, Dr. Meghna Bhat, a renowned gender and social justice consultant and storyteller, explores the delicate balance of trauma-informed storytelling within the gender-based violence prevention field. Gayathri and Meghna delve into the practical aspects of creating safe, inclusive spaces for storytelling. Listeners will gain insights into the power of storytelling to foster connection, community, and healing, all while navigating the ethical considerations essential to maintaining the dignity and agency of survivors. Resources mentioned in episode:www.gulabistories.comwww.meghnabhat.comlinkedin.com/in/meghnabhatinstagram.com/gulabi_storieswww.campfirekinship.com
After an enlightening interview with Olga M. Woltman of LemonSkies (queue it up next!) left us pondering the role of storytelling in the nonprofit world, we realized that our focus on advanced fundraising practices parallels the aspirations of ethical storytellers.Namely, ethical storytelling is the future of the nonprofit story (and the heart and soul of nonprofit fundraising).But to fundraisers searching for the perfect nonprofit campaign, ethical storytelling can feel elusive and fuzzy. Like, what exactly is it and how exactly do you do it? Today's guest, Philippe Lazaro, is here to bring clarity and direction to anyone struggling with making space for ethical storytelling.Philippe, Creative Director of Plant with Purpose, TEDx speaker, and illustrator, has spent his career centering conversations around communities both global and local. And his advice is exactly what nonprofits need to take their storytelling efforts to higher heights.
VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media
Liz Wilcox, the "fresh princess of email marketing," and Jon Leland, media innovator since "71 and the host of "Video Mojo," delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships. - Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication. - Hear recommendations to avoid the "YouTube SEO" approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value. - Discover how storytelling in email doesn't necessitate elaborate narratives; simple personal updates can effectively connect with readers. - Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise. - Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers. - The framework for creating a successful email welcome sequence includes showcasing personality, sharing one's vision for clients, and communicating values. - A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered. - Wilcox's emphasis on community, inclusivity, and value-driven pricing aligns with her long-term vision for her business. - She encourages finding creative outlets and embracing joy in the process of video and email creation. - Wilcox believes everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity. **Timestamps:** * 0:01 - Welcome & Intros * 2:25 - The Power of Email and Video in Building Relationships * 4:15 - Liz's Focus on Inclusivity and Affordability * 4:45 - The Importance of Authenticity and Vulnerability * 5:44 - Avoiding the "YouTube SEO" Approach in Subject Lines * 7:15 - The Art of Storytelling in Email Marketing * 13:38 - How to Successful Email Welcome Sequence * 14:11 - Good Subject Lines * 16:55 - Welcome Sequences * 19:21 - Free Courses as Lead Magnets * 21:12 - Jon's Vision for Creativity Sandbox * 23:12 - Ethical Storytelling and Its Misunderstanding * 26:47 - The Challenge of Consistency * 27:16 - The Broken Refrigerator Story * 30:40 - Jon's Goal of Consistent TikToks * 31:46 - Welcome Sequence Templates * 32:26 - Liz's Generous Offer * 33:45 - Jon's Appreciation More from Liz: https://lizwilcox.com/
Where you bean?!: JC talks about his lovely trip to El Nido (02:43), and Rica talks about trying out golfing (21:57).THHS Recommendations: Rica talks about 'Army of Thieves' (29:29), and Disney+ recos (32:00). JC talks the Usher Superbowl Halftime Show (42:00), and a Maginhawa street resto (46:53)Reddit Rekados: Would we take money to never drink from a cup/glass again (50:17), How unethical it is to slightly alter events of a story (56:07), and which Fictional Character we would like to switch places with for a day (01:06:39)Gatas a Question?: A Leche Fan asks us about Filipino Streetball fouls (01:13:46) and signs of Work Burnout (01:20:27)Follow Rica & JC on IG:@ricaggg@itsmejayseeLeche-Fan Mail:thehalohaloshow@gmail.comRecorded using the ELGATO WAVE 1 Microphones, go get one!09:13 PM Hosted on Acast. See acast.com/privacy for more information.
Facing a nonprofit storytelling content dilemma? Sharing powerful stories to illustrate mission impact can present tricky ethical decision-making for nonprofits. In this episode, we dive into finding the delicate balance between impact and integrity that allows us to tell stories that uplift rather than exploit while inspiring action from donors.Join Cara and Carly Euler, Marketing Manager at Memory Fox, for 20 minutes of sound, easy-to-implement advice and best practice using the science of storytelling to ensure ethical, inclusive, and respectful storytelling is central to your organization. Producing ethical nonprofit stories is all about connecting with your community and building on the trust relationship you have created with them. By leveraging the science of storytelling, you can transform your impact narrative while maintaining integrity and respect for the people you serve, empowering their voices through inclusivity. Prioritizing ethical storytelling safeguards your organization's reputation and shows you care about making a positive impact. It's not just about the community—it's about your organization's integrity. We have a wide range of resources to support you in your ethical storytelling journey. Memory Fox has recently released a report that digs deep into how to promote equity and inclusion through storytelling, you can download it here:
Today, we're exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised. Maria's expertise in trauma-informed storytelling will light a path for marketers and communicators to follow as she breaks down the differences between story owners, storytellers, and story receivers, and why consent is so important.You'll hear how Thistle Farms uses consent forms, the comprehensive resources you can find at Ethical Storytelling, and how nonprofits can empower individuals to share their experiences on their own terms with respectful and protective practices.Resources & LinksConnect with Maria on her website and LinkedIn, and tune in to her podcast, When Bearing Witness, to further explore trauma-informed storytelling.Visit Ethical Storytelling to access a free media consent form.Maria recommends looking at Thistle Farms' Instagram and specifically looking at this post. She also recommends the Love 146 Language & Media Guide.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support health causes without exploiting individuals or communities. We'll discuss the intersection of development and marketing, the complexities of celebrity relationships with nonprofits, and the importance of building a strong team. About the guest Beth Eisen is a seasoned marketing and communications professional who has successfully raised awareness, engagement, and revenue for many organizations. She is currently the Head of Marketing and Communications at Playworks. Beth has over a decade of nonprofit experience and has also worked at a PR agency, for foreign governments and in the technology sector; she graduated Magna Cume Laude from Rutgers University. She's passionate about equity, sports, traveling, and animals. If you find her on a Playworks playground, she'll usually be playing kickball, foursquare, or soccer. Resources Hubspot Blogs: https://blog.hubspot.com/ Chronicle of Philanthropy: https://www.philanthropy.com/ Education Week: https://www.edweek.org/Marketo: https://nation.marketo.com/ Contact Beth Playworks website: https://www.playworks.org/LinkedIn: https://www.linkedin.com/in/betheisen/
Diana Farias Heinrich, CEO of Habra Marketing, sheds light on the significance of ethical storytelling in nonprofit marketing. She stresses the importance of informed consent and a client-centric approach to safeguard clients' privacy, dignity, and overall well-being during the storytelling process. Diana shares a personal experience where she unknowingly put a client at risk by sharing their story without fully considering the potential consequences. This experience drove her to establish a four-step process for informed consent conversations: Prep: Understand the intended end product and vet clients before approaching them for interviews. Conducting the Interview: Build trust with clients, make them feel comfortable, and ensure they know they can say no at any point. Stakeholder Test: Examine how the client and their community might react to the story when shared publicly. Pass Back the Mic: After crafting the story, give clients the opportunity to review, make revisions, or reject it if they feel uncomfortable. Diana also addresses the challenge of reusing old stories from the "vault" and suggests that organizations should establish an intentional storytelling rhythm while involving clients in the decision-making process. This Best Practices discussion wraps up with a few words about revolutionizing storytelling by incorporating principles of diversity, equity, and inclusion (DEI). Diana advocates for changing the language used to describe people and being mindful of how words can impact individuals and communities. Throughout the lively conversation, Diana underscores the necessity of a considerate, client-centered approach to storytelling in the nonprofit sector. She emphasizes the importance of informed consent and ethical practices to safeguard both clients and the reputation of organizations. She encourages nonprofits to embrace these best practices to create impactful and responsible storytelling campaigns. As she aptly puts it, "It's doing the right thing." Watch on video: https://bit.ly/3NxfHgBFollow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts. About the guest MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families. Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce. MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James. Contact MaryBeth Pinky Swear website: www.pinkyswear.orgLinkedIn: https://www.linkedin.com/in/marybethmeyer4/Facebook: https://www.facebook.com/meyer.marybeth/
Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and achieving marketing goals. Whether you're a seasoned nonprofit professional or just starting out, this episode offers valuable takeaways for anyone looking to make a meaningful impact through storytelling. About the guest Anna Santos is currently the Chief Marketing Officer at ReSurge International, a global surgery non-profit based in the San Francisco Bay Area. She is responsible for all of ReSurge's marketing, branding, communications, and content strategy, and recently took the organization through a brand refresh and website redesign. Anna is passionate about helping social change organizations build cohesive brands, raise awareness, and engage communities into action through ethical authentic and inclusive storytelling. Anna has a Master of Public Administration in International Development Policy and Practice from the Middlebury Institute of International Studies at Monterey with a specialization in Intercultural Digital Storytelling for social change. She is also passionate about documentary photography and film. Anna is originally from Albuquerque, New Mexico and has lived and worked throughout Southeast Asia, Latin America, and Europe. She has over ten years of experience in the social-change space. Resources https://dignifiedstorytelling.com/handbook/ https://pages.devex.com/better-conversations.html https://ethicalstorytelling.com/ https://resurge-givingtuesday.funraise.org/ https://pledgeforchange2030.org/pledges/authentic-storytelling/Watch the Jacob Video Contact Anna ReSurge website: https://resurge.org/ LinkedIn: https://www.linkedin.com/in/anna-santos-8b488556/YouTube: https://www.youtube.com/@resurgeinternational
Join Sabrina as she speaks with Rachel Erskine, an ethical storytelling advisor and co-chair of the BOND People in the Pictures Working group, and they discuss the importance of ethical storytelling and fundraising in the third-sector.Resources for this episode:Practical guidance The Dignified Storytelling project (2022) Guidelines for ethical communications around child marriage: Principles, best practice and tools, Jess Crombie for Girls Not Brides (2022) How to Write About Africa in 8 Steps: An ethical storytelling handbook, Rebecca Pointer for Africa No Filter (2021) Putting the people in the pictures first: Ethical guidelines for the collection and use of content, ‘People in the Pictures' working group for Bond (2019) A Practical Guide For Communicating Global Justice & Solidarity: An alternative to the language of development, aid and charity, Framing Matters for Health Poverty Action (2019) Research Who Owns the Story? Live financial testing of charity vs participant led storytelling in fundraising, Jess Crombie and David Girling (2022) Time to Decolonise Aid: Insights and lessons from a global consultation, Peace Direct and partners (2021) The People in the Pictures: Vital perspectives on Save the Children's image making, Jess Crombie and Siobhan Warrington for Save the Children (2017) Blogs Introducing the first free library [of] non-stigmatising images of people experiencing homelessness, Centre for Homelessness Impact (2023) Seeing and Being Development's ‘Other': Representations of Africa and Diaspora Audiences, Dr Edward Ademolu for the London School of Economics (2018) Why I Hate The Word “Beneficiaries”, Pete Vowles for BRIGHT Magazine (2018) Podcasts It's a Continent The Photo Ethics Podcast Books How to Read Now, by Elaine Castillo (2022) Africa Is Not A Country, by Dipo Faloyin (2022) Photography: Race, Rights and Representation, by Mark Sealy (2022) And finally, Fairpicture, who produce lots of useful resources and run free, open events.
Levis Nderitu shares the importance of ethical storytelling, shedding light on the newly launched "Ethical Storytelling Toolkit." This resource, rooted in community voices and values, seeks to promote dignified, honest narratives while also touching upon Levis's work in Diversity, Equity, and Inclusion at PATH. It's a journey into redefining narratives and ensuring representation.Read the full transcript and show notesVisit People Helping PeopleGuide To Better Conversations About Ethical StorytellingVisit PATH
Pro bono stories can be compelling, informative, and persuasive, but they can also carry risks for clients. In this episode, Maricarmen Garza of the Tahirih Justice Center and Erin Kinsella of the Practising Law Institute speak with host Alicia Aiken about how the principles of ethical storytelling and client confidentiality can help protect probono clients and also shape better narratives. Related Links: Voice of Witness – a nonprofit focused on collecting oral histories: https://voiceofwitness.org/ethical-storytelling-principles/ Ethical Storytelling – nonprofit and comms experts: https://ethicalstorytelling.com/ Peace Corps – ethical storytelling workbook and video: https://www.peacecorps.gov/returned-volunteers/share-your-experience/ PLI is proud to offer programs, pro bono memberships, and scholarships to support the essential public service work of the legal profession.
Khalila, a survivor of human trafficking, uses her ethical storytelling skills to help raise awareness and spark change. Her story sheds light on the harsh realities of human trafficking and inspires others to take action against this injustice. Khalila's goal is to establish a haven for victims and survivors of human trafficking where they can rebuild their lives. No one is immune to the effects of human trafficking, but together, we can work towards a solution by supporting courageous advocates like Khalila.**Disclaimer, topics in this episode include personal accounts & stories dealing with sex crimes, human trafficking and abuse**Connect & Support Khalila:WebsiteLinkedInFacebookPersonal InstagramNon ProfitLearn more about The Kindling Project at our website: ...and join our Facebook group for women looking for that extra kindling to start their next big fire!Keep your passion ignited! Stoke the flames-subscribe to our YouTube for full uncut video versions of each episode & more!
“If we are saying that we are here to do storytelling for impact, and storytelling in solidarity, then we would want to tell stories that would be best suited to further the work of our collaborators in country.” - Aubrie CanfieldIn this episode, Christine hosts a soulful conversation with Aubrie Canfield, Founder and Managing Producer of Actuality Abroad, an educational travel organization that leads purpose-driven travel experiences with a focus on ethical collaborative documentary storytelling. Actuality Abroad teaches storytellers to seek the knowledge of local experts, leaders, and changemakers with the purpose of listening and learning from them, then documenting and sharing their work and wisdom. Aubrie also moonlights as an advertising producer, partnering with marketers and creatives on meaningful storytelling campaigns. Christine and Aubrie discuss:How to make travel and storytelling more meaningful and impactfulTraveling to consume versus traveling to connectDistinguishing concepts of “your job” and “your work”Finding and following what lights you up – while keeping the lights onTypes of storytelling projects within Actuality AbroadStorytelling as co-creation and collaborationResponsibly sharing photos, videos, and stories after travelingJoin Christine now for this soulful conversation with Aubrie Canfield.LOVE these soulful conversations? We rely on listener support to produce our podcast! Make a difference by making a donation to Lotus Sojourns on PayPal. Are you a Soul of Travel subscriber? Click here to subscribe to Apple Podcasts, so you don't miss the latest episodes!Listener reviews help expand our reach and help us rise up the ranks! Rate and review your favorite episodes on Apple Podcasts or your preferred podcast app.
Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes. You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode! Shift from telling stories that give up your organization's power. Instead, tell stories inviting individuals into your nonprofit from a trusted guide, so they can be in community with you and part of a collective change. Think you've reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectResources: Email Goldmine [Free Class] How to Get Noticed & Funded Online [Free Class] Private coaching: Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock." May contain affiliate links
Meet Alia. While studying engineering at MIT, she traveled to Sri Lanka for tsunami relief work. It was there that her world unexpectedly changed when she met an 11-year-old girl who would change the trajectory of her life forever. This encounter led her to found Emerge Global, an award-winning nonprofit that supports survivors of child sexual abuse in Sri Lanka in healing and developing their self-sufficiency. In her work with children who've endured trauma, sexual abuse, and exploitation, she's centered her work on community, listening and ethical storytelling. Tune-in for an episode that's heart-wrench and heart-warming