Podcasts about five echelon group

The wait is over! Back with double episodes this week. Next up catch Eric Dickmann Founder and CMO of The Five Echelon Group share about how to reduce friction in your buyer's journey, In today's episode I have a very fun conversation with Scott Hamilton Harris: COO of Building Construction Group about how to become a go to expert for the media, Building Construction Group future, how to break into construction industry, and more Some key takeaways from the episode with Scott ✅ Be in the Industry, and the Industry Will Become You ✅ Media Coverage = Be Transparent, and Yourself ✅ Passion = Taste testing ✅ If you like something, Be the Best Connect with Scott: Company: http://buildingcgroup.com/ Email: scott@buildingcgroup.com Connect with the host Roohi Kazi on the below platforms: Instagram-roohik2 LinkedIn: Roohi Kazi Twitter: KaziRoohi Visit this link for more listening options/platforms for the Business Podcast by Roohi, and next step groups: https://bop.me/roohikaz Business Podcast by Roohi website: https://6thimbles.wixsite.com/bizpodroohi Subscribe to the Business Podcast by Roohi newsletter here: https://businesspodcastbyroohi.substack.com/

The wait is over! Back with double episodes this week. In today's episode I have a very interesting discussion with Eric Dickmann Founder and CMO of The Five Echelon Group share about how to reduce friction in your buyer's journey,and more Some key takeaways from the episode with Eric: ✅ Differentiators = value to target audience ✅ Walk in the shoes of the customer ✅ Truly understand the customer Connect with Eric: Five Echelon Group Website: https://fiveechelon.com/ Edickmann: Twitter Virtual CMO Podcast: https://fiveechelon.com/the-virtual-cmo-podcast/ Connect with the host Roohi Kazi on the below platforms: Instagram-roohik2 LinkedIn: Roohi Kazi Twitter: KaziRoohi Visit this link for more listening options/platforms for the Business Podcast by Roohi, and next step groups: https://bop.me/roohikaz Business Podcast by Roohi website: https://6thimbles.wixsite.com/bizpodroohi Subscribe to the Business Podcast by Roohi newsletter here: https://businesspodcastbyroohi.substack.com/

In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they don't have strong leadership in the marketing wing. Many companies are priced out of having a CMO to lead marketing, but Eric provides CMO services to businesses of any size. Having a Virtual CMO provides the opportunity to leverage the very best talent when needed in forming a marketing strategy, then bringing back the talent as needed to adjust the strategy as time goes on! You can find Eric on LinkedIn at: https://www.linkedin.com/in/edickmann/You can listen to his podcast "The Virtual CMO" here: https://fiveechelon.com/the-virtual-cmo-podcast/Visit his Five Echelon Group here: https://fiveechelon.com

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.  Now on to my guest for today, Eric Dickmann, founder of The Five Echelon Group, which helps small and medium-sized businesses create and implement marketing strategies. He also hosts The Virtual CMO Podcast and a YouTube show on work-life balance.  Eric climbed the ladder of the corporate world, becoming senior marketing director for Oracle. While it was a great experience, after over 30 years in the corporate world he became disenchanted with the values he saw driving big companies. He resolved to instead go out on his own and help smaller companies grow and scale. Eric now offers his expertise as a “fractional chief marketing officer,” working as a consultant to help companies with their marketing strategy. Eric explains that businesses that don't think marketing is worth the investment have often lacked a coherent strategy and are usually just employing tactics, so an overall vision for a company's marketing can be vital - and yet many companies don't have one senior person just for marketing. His fractional/virtual CMO service is a way to fill this gap.  We've talked before on the show about the importance of marketing, of telling a good story, and of finding the right product-market fit. Eric adds some important insights for both new founders and business owners looking to scale, including why it's important to have a strategy and not just tactics; why consistency is key; and why some testing and experimentation at the beginning is vital.  Now, let's get better together. Actionable Insights Hone your elevator pitch. Be ready and able to clearly and concisely tell someone what you do and/or sell. Eric suggests pitching to a family member and then testing them a few days later by asking them to tell you what you do.  Build a good network - the sooner, the better. Create a good network of people you can turn to for advice, referrals, and support. All successful businesses are built on strong networks.  Allocate part of your budget to marketing as early as possible so you can start testing out your product and figuring out your market. Sometimes businesses discover their market is not who they originally thought, so be ready to pivot when the data steers you in a different direction.  Links to Explore Further Eric Dickmann on LinkedIn The Five Echelon Group Virtual CMO Podcast Work-Life show  Keep In Touch Book or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices

What are your learnings about effective B2B marketing at Oracle, Seibel Systems etc.? Why is there so much friction in the buyer's journey? How do we reduce it ? Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs? Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Marketing Lead at Siebel Systems. Currently as a Chief Marketing Officer of The Five Echelon Group, Eric is a Strategic Marketing Advisor & Fractional CMO. Eric is also the host of 'The Virtual CMO' podcast. Eric's Profile at Linkedin : linkedin.com/in/edickmann Eric's Company Website : fiveechelon.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Eric talks about how he built awareness and generated executive level leads at Oracle and how to build nurturing programs for leads working closely with sales leadership. He also talks about his experience in Siebel Systems and how helped position it as a leading CRM software in financial services. He also talks about his stint at how he repositioned Sunview Software and achieves a significant decrease in lead acquisition spends & 620% increase in organic web traffic. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #b2bmarketing #buyersjourney #enterprisesoftwaremarketing

There is so much to learn about how to become a better podcaster, and one of which is by enhancing your interview skills when you have a guest. Check out this episode with Erick Dickmann to learn more about his hosting expertise.    WHAT TO LISTEN FOR Researching and knowing your guest's profiles How to handle challenging interviews? Handling guest information Why should you exert effort on your show? Interviews basing on the personality of the guest Providing value to guests and listeners   RESOURCES/LINKS MENTIONED Podbooker  Podmatch Streamyard The New Chameleons Book by Michael Solomon   ABOUT ERIC DICKMANN Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. Eric is also the host of a weekly podcast, The Virtual CMO, for marketing professionals and the YouTube series Work-Life, where he interviews people from all backgrounds as they strive to find balance in their personal and professional lives.   CONNECT WITH ERIC Website: The Five Echelon Group Podcast: The Virtual CMO   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!

https://youtu.be/iBIAIO4lUj0 Eric Dickmann is the CEO of the Five Echelon Group, a virtual CMO and strategic marketing advisory service provider for SMBs looking for growth and profitability. We talk about digital transformation, marketing automation, and how to remove friction in the buyer's journey.   --- Digitize your Business with Eric Dickmann Our guest is Eric Dickmann, who is the CEO of the Five Echelon Group. He's a seasoned marketing strategist and fractional CMO. He is an expert in digital transformation and marketing automation. He is the former senior director of marketing with Oracle for 18 years. And he's also the host of the virtual CMO podcast. Welcome to the show, Eric. Steve, thank you for having me on the show. I'm really excited to be here today. It's great to have you here today. So, Eric, tell me, I mean, we don't have too many Fortune500 experienced entrepreneurs here on this podcast. So after 18 years at Oracle, why do you decide to become an entrepreneur? Oh, that's a great question. You know, Oracle was a tremendous experience for me. I actually started out working at this company called Siebel Systems and about seven years into that journey, they were acquired by Oracle. So all told it was about 18 years, but it was a fantastic experience. Got to travel the world, got to do some incredible things with marketing because, you know, they're a big company, big budgets. But I will tell you that one of the challenges working in a large enterprise company, it's a bit like being on a hamster wheel. Everything is very repetitive. It just keeps going around and around. Budget cycles happen. You tend to do similar things every year. You know, we're going to cut back just a little bit, but do just as much. And, you know, there's the usual cutting of resources and staff. And after a while, I just got to thinking that there's got to be something else. There's got to be some challenges that are more exciting, more fulfilling. And, you know, Steve, I'm a big believer that small and medium-sized businesses are the lifeblood of this economy. They are really what are keeping the lights on for so many people. And those are the businesses that I really wanted to help. And so I thought, what better way to do that than to branch off on my own, take the skills and experience that I had and put that to work helping some of these small and mid-sized businesses. That's great to hear. You know, I teach a lot about this idea of these management concepts. I talk about several management concepts in my book that they have all been implemented by the MBAs of fortune companies. And it's time for small to medium-sized companies to also implement these things. So what are some of the things that you have seen work for Oracle that could be somehow maybe simplified for small to medium-sized enterprises, and they could also apply those concepts or frameworks? You know, when you are a big company, a big enterprise company, they have spent so much money over time developing their brand that they become fairly militant about it, about maintaining their brand profile, their brand image. And that's a positive and a negative, but what it has shown me is that there is real value in consistency. Some people may think it's a little bit picky if you specify to every designer that the red that you use in your logo is hex number, you know, F3, whatever it may be. But there is consistency because there are brands that are out there that you can literally look at the font that they use in their advertisement or the color of something and recognize that it's that brand without even seeing their name listed. And so I think for a lot of small and mid-sized companies, one of the things that they can learn from these larger enterprise competitors is that there is value in being consistent, in putting your message out there in a consistent way so that people begin to recognize you. Look, you have a lot less dollars to spend usually,

Eric Dickmann is the CEO of the Five Echelon Group, a virtual CMO and strategic marketing advisory service provider for SMBs looking for growth and profitability. We talk about digital transformation, marketing automation, and how to remove friction in the buyer's journey.   Timestamps [00:50] Eric's transition from the corporate world into entrepreneurship [02:37] Successful frameworks from Oracle that SMBs can implement [04:10] How consistency affects every aspect of your business [06:25] What is digital transformation? [07:44] Elements of s successful digital transformation strategy [10:13] Benefits of using integrative tools [12:12] How to simplify and accelerate your digital transformation [14:05] Cost-efficient hiring of software specialists [15:40] Marketing automation and why it's crucial for business growth [18:10] Friction in the buyer's journey  [23:09] How to eliminate friction in your buyer's journey [25:32] The best marketing automation software [27:17] Why you need to have a marketing strategy [32:21] How to hire your marketing dream team   Links and Resources Eric's Website Erik's LinkedIn The Virtual CMO Podcast Duct Tape Marketing Steve's New Book: Buyable Steve's blog Complete the Buyability Assessment https://StevePreda.com

Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. Eric is also the host of a weekly podcast, The Virtual CMO, for marketing professionals and the YouTube series Work-Life, where he interviews people from all backgrounds as they strive to find balance in their personal and professional lives. To contact Eric: Phone: +1 (407) 374-3670 Email: contact@ericdickmann.com Web: ericdickmann.com LinkedIn: /in/edickmann Twitter: @edickmann **********************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Each week on "Programmatic Champions," our host Cristin Combs talks to media experts across the country. This week she sits down with Erick Dickmann from The Five Echelon Group.To learn more check out fiveechelon.com.

In this episode I talk with Eric Dickman of the Five Echelon Group about various ways to boost the marketing in your business. Eric Dickman is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. Learn marketing techniques from an expert visit him at https://fiveechelon.com This podcast is supported by one of the world's largest cryptocurrency exchange platforms ByBit.com - Sign up today and get up to $1000 in bonuses and coupons. You can also join a $400,000 trading competition along with other contests where you can win bitcoin prizes and so much more! Just go to https://bit.ly/jshermbybit

In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia's only purpose-built video blogging studio space, and facility – Vlog Pod®.Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com To learn more about Ben Amos and Engage Video Marketing, visit http://engagevideomarketing.com https://www.linkedin.com/in/beninnovate/Episode #64Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 12 of the Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews, Matt Rouse. Matt is the host of The Digital Marketing Masters Podcast and one of the founders of Hook SEO. He is the author of "Crush SEO," "Start Saying Yes," "Flattening the Hamster Wheel," and the "Inbox Mastery" email marketing course.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com For more information about Matt Rouse, Hook SEO, and The Digital Marketing Masters podcast, visit- https://hookseo.comEpisode #63Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced strategic communications executive, public relations leader, and public engagement expert. Over his 25-year career, Tracy has demonstrated success in building value and advancing missions for organizations, institutions, campaigns, and movements in the private and public sectors. Together, the core SOLID team works with talented collaborators from a variety of disciplines in communications, design, public relations, civic engagement, and brand development.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/To learn more about Tracy Russ and Solid, visit- http://www.solid.today or https://www.linkedin.com/in/tracyruss/Episode #062Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 10 of our Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Hamlet Azarian. Hamlet is the Founder of The Retail Merchant Group and is a numerical and results-driven executive that blends marketing, technical and operational skill sets. He has delivered long-term scalable growth for both traditional, direct mail, and digital companies from start-up to established organizations.For the past 5 years, he has predominantly focused on working with Pre-Seed, Seed, and Series A venture-backed startups as a Senior Growth Adviser. In this role, he has developed playbooks, hired and trained the marketing and growth teams, and rolled-up his sleeves, and helped with execution.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information on Hamlet Azarian, visit https://www.linkedin.com/in/hamletazarian/ or http://www.retailmerchantgroup.comEpisode #061Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, and IBM, he is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, Jonathan is an expert in social media recruitment, sales, and marketing strategies.In this episode, we talk about how companies can amplify their reach on social media and exponentially increase the effectiveness of their online content.  For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit -https://fiveechelon.com https://linkedin.com/in/edickmannTo learn more about Jonathan Baldock more on LinkedIn -https://ca.linkedin.com/in/jonathanbaldockAnd for information about SocialHP visit https://www.socialhp.com/Episode #060Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 8 of the Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Ed Garry. Ed is an experienced CRM strategist and consultant who specializes in helping financial services firms unlock data, elevate customer experiences and uncover the insights they need to transform. He is a leader within Huron's Salesforce team and has worked with global Fortune 500 clients and financial services leaders to innovate and enhance the value of their customer relationship management (CRM) software systems.He has assisted his clients in the planning and implementation of innovative CRM solutions, in driving important shifts in the cultural mindset of the organization, in optimizing business processes and team structures to sustain digital transformation, and in leading go-to-market strategies to help organizations achieve long-term growth.Prior to joining Huron, Ed spent over a decade as the head of global CRM and sales enablement technologies at the Bank of New York Mellon (BNY Mellon), where he implemented an award-winning Salesforce CRM solution. He also served as vice president of CRM solutions at Bank of America.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information on Ed Garry and Huron Consulting, visit https://www.linkedin.com/in/edward-garry-salesenablementcrm/ and https://www.huronconsultinggroup.com/Episode #59Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integral part of the HubSpot ecosystem and they work closely together to strategize and build scalable solutions to help HubSpot's customers grow by taking full advantage of marketing automation technologies. Alex likes to nerd out on data hygiene, automation, and email deliverability, stemming from his past experience working at digital marketing agencies. In this episode, we dive into marketing automation and how these tools can help businesses improve their campaign effectiveness.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Alex Desnoyers, visit https://www.linkedin.com/in/alexander-desnoyers/For more information about HubSpot, please use the link below.Episode #58Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 6 of our Masterclass Series, host Eric Dickmann interviews Michael Fleischner. As an entrepreneur, marketer, and author, Michael Fleischner is the Founder of Big Fin SEO, a search engine optimization and digital marketing agency based in Robbinsville, New Jersey. He is also the author of a number of books including "SEO Made Simple," now in its 7th edition, and hosts a weekly podcast titled, “The Digital Freelancers.” of which Eric was a recent guest: https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993?i=1000495420261Michael is a Past-President for the American Marketing Association of New Jersey and currently serves on an AMA national board.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Michael Fleischner and Big Fin SEO, visit https://bigfinseo.comListen to The Digital Freelancers podcast at https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993Episode #57Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 5 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann interviews Greg Rosner. Greg is the Founder of PitchKitchen.com, a sales enablement agency based in New York whose mission focuses on fixing bad sales messages, virtual presentations, and company home pages that make themselves the hero of the story instead of their customer. PitchKitchen has helped hundreds of SMB organizations upgrade their story which has allowed their salespeople to double their close rate. Greg has taught communication skills at The New School in New York City and has developed the 12 Conversations and is the host of #salestherapy show on Linkedin.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Greg Rosner, visit https://www.linkedin.com/in/gregrosner or at PitchKitchen at https://www.pitchkitchen.comEpisode #56Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 4 of our Masterclass Series on Building a Strategic Marketing Plan, host Eric Dickmann talks with Professor of Marketing and Author, Michael Solomon, about Building a Brand Story That Resonates with Your Ideal Customer.Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including "Consumer Behavior: Buying, Having and Being" -- the most widely used book on the subject in the world.  Michael's mantra:  We don't buy products because of what they do.  We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen's revamp of its global Brand Health Model.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing, and retailing.  His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today, and Adweek.  His newest book, The New Chameleons:  Connecting with Consumers Who Defy Categorization, will be published globally by Kogan Page in February 2021. As a Professor of Marketing (in the Haub School of Business at Saint Joseph's University in Philadelphia), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  His latest book, "The New Chameleons - Connecting with Consumers Who Defy Categorization" is available now on AmazonFor additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Michael Solomon, visit https://www.linkedin.com/in/michaelsolomon/Episode #55Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 3 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann talks with Kevin Mako, Founder and President of MAKO Design + Invent and host of The Product Startup podcast, about finding product-market fit and competitive differentiation for your products and services.Kevin Mako is the Founder and President of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to inventors, product startups, and small manufacturers.  Est 1999, Mako Design is a 30-person team with offices in Austin, Miami, San Francisco, & Toronto, has developed over 1,000 products for clients, and has earned over 20 awards including Red Dot, Inc5000, Entrepreneur360, Indigo Gold, Creative Pool Gold, Best Places to Work, Lux Magazine Best Design Firm in North America, and many others.Kevin lectures at the Masters of Engineering program at Ryerson University is the host of the Product Startup podcast and is a keynote for The Make48 TV Show on PBS & Amazon Prime. He sits on a number of entrepreneurship and education boards, invests in small service-based businesses, and holds the Duke of Edinburgh Gold Award designation.For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/For more information about Kevin Mako and Mako Design + Invent, visit https://https://www.makodesign.com and to listen to The Product Startup Podcast, visit https://www.productstartup.com/Episode #54Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an ideal customer profile to help focus your strategic marketing activities.Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.To learn more about identifying your target market and ideal customer profile, visit our Masterclass webpage for additional content and resources at https://fiveechelon.com/masterclassFor more information about Eric Dickmann, The Five Echelon Group, and this Masterclass Series, visit https://fiveechelon.com or https://linkedin.com/in/edickmannFor more information about Tim Fitzpatrick and Rialto Marketing, visit https://rialtomarketing.com or https://www.linkedin.com/in/timpfitzpatrick/Episode Bonus: For free assets to help you get started, visit https://www.rialtomarketing.com/virtual-cmoEpisode #53Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results. Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional executive, or Virtual CMO consulting services, for small and midsize companies. In addition to this podcast, he's also the host of the YouTube series Work-Life.Additional information and FREE resources on our Masterclass Series are available at https://fiveechelon.com/masterclassFor more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.comTo subscribe to the podcast, visit https://fiveechelon.com/podcast for more details on subscribing using your podcast player of choice.For more information on the Work-Life series, visit https://ericdickmann.com/work-lifeEpisode #52Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Evolven2Power is a podcast on a mission to highlight Central Florida's community and business leaders in hopes of sharing the lessons they've learned with you all to help you Evolven2Power. In today's episode, Max and Dr. Alicia Clairicus were joined by Eric Dickmann, the Chief Marketing Officer at The Five Echelon Group and Host of the Virtual CMO Podcast. Eric graduated from Grove City College in Grove City, PA in 1989 and spent the majority of his career working for Oracle as their Senior Director of Marketing. Here's his story - we hope you enjoy :) -- Eric's LinkedIn: https://www.linkedin.com/in/edickmann/ Five Echelon's Website: https://fiveechelon.com/

This week, Eric Dickmann interviews Jim Britt. Jim is the author of numerous best-selling books and programs. Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Do This. Get Rich! for Network Marketers, Unleashing Your Authentic Power, The Power of Letting Go, and Cracking the Rich Code. He is an internationally recognized business leader who is highly sought after as a keynote speaker for all audiences.Jim was recently named as one of the world's top 20 success coaches, the top 50 speakers world-wide, and presented with the “Best of the Best” award out of the top 100 contributors of all time to the Direct Selling industry.In this episode, Jim shares his thoughts on marketing and discusses six key principles for success in business.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.comJim Britt can be found online on LinkedIn at https://jimbrittcoaching.com/ and on LinkedIn at https://www.linkedin.com/in/jim-britt/Episode Summary: The episode summary can be found at:  Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #51Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Management and Washington Technology, both published by The Washington Post Cos. Prior to the Post, he worked as a reporter for CMP Media in London.In this episode, we discuss the roles of the CMO and CFO, how they work together inside an organization to manage costs, and the challenges ahead for organizations in 2021.CFO Thought Leader Podcast: https://podcasts.apple.com/us/podcast/cfo-thought-leader/id832481615Book: The CFO Yearbook, 2021: The Finance Career Builders Guide to the C-Suite is available on Amazon Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comJack Sweeney can be found online on LinkedIn at https://www.linkedin.com/company/9249627/ and on Twitter @CFOTL Episode Summary: The episode summary can be found at:  Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #50Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication. Liam currently lives on a beautiful lake in Maine and is looking forward to returning to a digital-nomad lifestyle when such things are possible again.Liam's advice for blog  writers on LinkedIn:  https://inkwellcontent.com/blog/advice-for-freelance-writers/linkedin-for-writers/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comLiam Carnahan can be found online on LinkedIn at https://www.linkedin.com/in/liamcarnahan/, on Twitter @liamcarnahan and his website https://inkwellcontent.com/Episode Summary: The episode summary can be found at If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #49Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, Eric Dickmann interviews Jason Osborn. Jason, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketing consultant and has since become a highly sought after coach and adviser. Headhunted by The Re-Think Academy in 2018, Jason is Head Coach and is steering the company towards becoming the #1 coaching program in the UK. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jason Osborn can be found online at https://www.leftclickrightclick.com/ on LinkedIn https://www.linkedin.com/in/jasonaosborn/, and Instagram @leftclick_rightclick Episode Summary: The episode summary can be found at https://fiveechelon.com/rethink-digital-marketing-strategy-s3e17/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #48Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Bryan Clayton can be found online at www.yourgreenpal.com on Twitter @YourGreenPal and Instagram  @YourGreenPal Episode Summary: The episode summary can be found at https://fiveechelon.com/bootstrapping-business-develop-skills-s3e16/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #47Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Nick Capozzi. Having recruited, developed, and led sales teams across the globe for Fortune 500 companies, Nick Capozzi focuses on client's sales messaging and framing them uniquely in their space.  A believer that how a company presents its offering is often the overlooked piece of the puzzle, he strives to create strategy, engagement, authenticity, and effective calls to action in all of his client's communication and sales processes. Nick's background helps him to find uniques points that will increase sales of any company, besides knowing what is the key point of a company he provides unique training to give them all the skills required that are focus to improve the communication between sales agents and customers. His method was found highly effective either if you are targeting a single person or a whole crew.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Nick Capozzi can be found online at www.salespitching.com on LinkedIn https://www.linkedin.com/in/nick-capozzi Episode Summary: The episode summary can be found at https://fiveechelon.com/optimize-sales-pitch-engage-audience-s3e15/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #46Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.In this episode, Oren shares his thoughts on content marketing, growth strategies, and the changing landscape for marketing automation technologies.The MarTech Landscape Report can be found here: https://kurve.co.uk/VirtualCMOPodcastEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Oren Greenberg can be found online at https://kurve.co.uk/ on Twitter @Orengreen. Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-automation-changing-landscape-s3e14/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #45Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Jennifer Thornton. Jennifer has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional.The rapid growth of her consulting firm, 304 Coaching, has been largely due to Jennifer's unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough growth and accelerated hiring patterns.She is a sought-after business strategist, specializing in start-ups and large value-based organizations. She assists her clients in building talent strategies that complement their business strategies to ensure exponential growth.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jennifer Thornton can be found online at https://304coaching.com/ on Facebook @304Coaching, and LinkedIn https://www.linkedin.com/in/jenniferrthornton/Episode Summary: The episode summary can be found at https://fiveechelon.com/talent-management-help-accelerate-growth-s3e13/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #44Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Dr. Mark Wade. From a brick-and-mortar business to an online multi-millionaire, Dr. Mark is an inspiring and entertaining speaker. Coming from the healthcare industry with two Doctorates, he created the American Posture Institute, which became an industry empire built on the strategy he created called the “One-Day Summit Formula.” After his first successful venture, Dr. Mark created the Virtual Summits Software – which is the only software in the world designed to specifically host a virtual summit, making it possible to have a new summit up and running in under 10 minutes. Shortly after, he founded the brand HustleAndScale.com where he helps side hustlers become six- and seven-figure “Scalers.” Using his knowledge of online business combined with his proprietary One-Day Summit Formula, Dr. Mark has helped thousands of online entrepreneurs build successful, scalable online businesses.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Dr. Mark Wade can be found online at https://virtualsummits.com/ on Twitter @VirtualSummits, and Facebook @VirtualSummitsSoftware Episode Summary: The episode summary can be found at https://fiveechelon.com/virtual-summits-engage-your-target-audience-s3e12 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #43Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She's the author of two books on organizational agility, and an international speaker and trainer. Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world's most innovative companies, Andrea has spent years achieving numerous certifications in how to improve all aspects of organizational performance. https://masteringmarketingagility.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrea Fryrear can be found online at https://www.agilesherpas.com/ on Twitter @Andreafryrear, and LinkedIn https://www.linkedin.com/in/afryrear/ Episode Summary: The episode summary can be found at https://fiveechelon.com/transform-your-team-through-agile-marketing-s3e11 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #42Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Stephen Olmon. Stephen is on a journey to build 50 companies by 2050. At the age of 30, he's currently about 20% of the way there. He often executes creative deal structures, is not control hungry, and pursues partners for each of his endeavors. His greatest skill is connecting the dots, whether that be people, companies, incentives, or partnerships.Stephen also co-hosts the "Betafy Podcast" to help educate both current and future entrepreneurs and founded Internet Exits to help businesses find buyers.https://podcasts.apple.com/us/podcast/the-betafy-podcast/id1489730001https://www.internetexits.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Stephen Olmon can be found online at https://www.stephenolmon.com/ on Twitter @Stephenolmon, and Instagram @Stephenolmon Episode Summary: The episode summary can be found at https://fiveechelon.com/building-a-business-learning-from-others-s3e10 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #41Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Stacy Sherman about Customer Experience (CX) design. Stacy's journey with CX began in 2013 when, after a reorganization at Verizon, her Digital Marketing role expanded to increase customer satisfaction and brand advocacy. She helped introduce customer and employee feedback in website design, product development, market messaging, and related decisions to enable the brand to exceed customer expectations. As she gained expertise in CX best practices, Stacy fell in love with what she now calls the “Heart and Science of CX,” which is the ability to combine business expertise with a calling to provide authentic experiences for customers and employees. She is dedicated to humanizing business so that the customer relationship is viewed as a partnership and that people stay brand loyal based on real trust and connection.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Stacy Sherman can be found online at https://doingcxright.com/ on Twitter @Stacysherman, and Instagram @Doingcxright Episode Summary: The episode summary can be found at https://fiveechelon.com/impact-customer-experience-design-business-s3e9 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #40Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses,  she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one.Karla's ScaleWind is an umbrella company that offers multiple services including:Virtual Assistants for real estate and property management professionals: https://realestateassistant.comWordPress and technical support services: https://techstack.comLive customer support services: https://wowsupport.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Karla Singson can be found online at https://karlasingson.com/ on Facebook @karlasingson.official, and Instagram @karlastefan Episode Summary: The episode summary can be found at https://fiveechelon.com/money-tips-startup-marketing-on-a-budget-s3e8 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #39Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals.Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry leaders.https://podcasts.apple.com/us/podcast/above-the-fold-a-content-marketing-podcast/id1413932916Read Jeff's article on Moz: https://moz.com/blog/7-search-ranking-factors-analyzed-follow-up-study Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jeff Baker can be found online at Brafton or on LinkedIn at https://www.linkedin.com/in/bakerseo/ Episode Summary: The episode summary can be found at https://fiveechelon.com/search-engine-optimization-small-business-s3e7/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com  Episode #38Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership.At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best customers, and build a sales plan that drives more revenue. He is also the host of his own podcast CEO Campfire Chat which can be found at https://sterlingwoods.com/podcast-ceo-campfire-chat/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Rob Ristagno can be found online at https://sterlingwoods.com/ on Twitter @Sterlingwoodsgr, and Facebook @Thesterlingwoodsgroup Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-segmentation-strategies-sales-s3e6/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com  Episode #37Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Andrew Deutsch.  Andrew is a multilingual global strategic marketing and sales consultant who has successfully driven business growth in more than 100 countries. His company Fangled Technologies is a strategic marketing consultancy with services including Fractional CMO leadership, in-depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrew Deutsch can be found online at https://fangledtech.com on Twitter @Fangled_Int, and Facebook @FangledInternational Episode Summary: The episode summary can be found at https://fiveechelon.com/brand-advocates-created-successful-companies-s3e5/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #36Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Patrick M. Powers.  Patrick has developed a unique way to connect with his customer with emotional marketing, which helps him evolve his process to create the 3 key components that every business should implement to craft a unique and irresistible message.  Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.com Patrick M. Powers can be found online on Twitter @Patrickmpowers Episode Summary: The episode summary can be found at https://fiveechelon.com/meetup-groups-pitch-irresistible-message-s3e4/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #34Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Matt Clark. Matt is the founder of The Virtual Edge and co-creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads.With their flagship program, Matt has helped thousands of businesses in 26 countries grow exponentially. They helped their clients by guiding them to make their profile attractive and give them a process that will adapt to their profiles and make sure that it will be noticeable. They are now on a mission to reach 10k businesses. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Matt Clark can be found online at https://thevirtualedge.com on Facebook @matthewclarksa, and LinkedIn @MattClarkSA Episode Summary: The episode summary can be found at https://fiveechelon.com/become-rainmaker-generate-leads-from-linkedin-s3e3/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #34Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Darcy Sullivan. Darcy's true passion is educating and training small businesses and entrepreneurs on improving their brand's online presence.She is a public speaker and educator on topics related to marketing, content marketing, SEO, and social media. In this episode, she shares valuable insights on things businesses can do to improve their online rankings.  Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Darcy Sullivan can be found on Twitter @propelnow Episode Summary: The episode summary can be found at https://fiveechelon.com/3-simple-steps-improve-your-company-ranking-s3ep2/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #33Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

To launch our 3rd season, host Eric Dickmann interviews special guest, Alex Sanfilippo. Alex is an entrepreneur who also works in the aerospace industry. While continuing his corporate work, he got into productivity and business startup coaching which led him to launch the Creating a Brand community and podcast. Most recently, he launched a new online service to help connect podcast hosts and guests called, PodMatch. Alex's goal is to help others succeed in life and business. https://podmatch.com/signup/virtualcmoThe Creating a Brand podcast is a top 20 entrepreneurship show where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process. https://podcasts.apple.com/us/podcast/creating-a-brand/id1470897857 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Alex Sanfilippo can be found online at creatingabrand.com, on Twitter @creatingabrand and LinkedIn https://www.linkedin.com/in/alexsanfilippo Episode Summary: The episode summary can be found at https://fiveechelon.com/creating-a-brand-through-community-s3ep1/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com  Episode #32Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

We're super stoked to have a special guest on the podcast. Today, Yaron is interviewing Eric Dickmann - Founder of The Five Echelon Group. Eric works with clients to help them build business strategies and marketing programs for increasing brand awareness and product demand. In this episode, Yaron and Eric discussed the common misconceptions about Inbound Marketing and outbound marketing, the importance of building a solid network foundation before starting an entrepreneurial journey, why everyone should delegate tasks, and making consistent efforts in implementing your marketing strategy. If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.  Guest contact details: You can go to Eric's website at fiveechelon.com  LinkedIn: https://www.linkedin.com/in/edickmann/ Twitter: https://twitter.com/edickmann Bullets (00:04:32) What are some common misconceptions that you hear about inbound marketing? (00:08:21) Common mistakes people do regarding content creation and inbound marketing (00:10:36) Any tools you can suggest for people to use in order to be more consistent and help them be more effective in their marketing efforts? (00:13:49) What other pieces of advice for marketers who would like to start building their business and get organized? (00:17:13) Any good books you can recommend to the audience? Yaron and Eric shared a few books that are full of wisdom and practical advice that helps us thrive in many aspects in life. (00:20:14) Eric stresses the importance of building a strong foundation and connecting with like-minded people  

In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.How organizations do – or do not - stay relevant is the subject of Allen's most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned. Shift Ahead (https://www.shiftaheadbook.com) Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/ Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #31Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Tanya Goodall Smith of Workstory Brand Photography. After a decade-long career as a graphic designer and art director, Tanya walked away from it all to pursue her lifelong love of photography.She spent the last 15 years perfecting her digital photography skills and style through workshops, college courses, and hours of experience. Now she's back to her creative agency roots, offering an alternative to generic stock photography. Tanya's experience is broad and her ability to create imagery appropriate for any brand is considered her strong point.In this episode, we discuss the importance of photography and the impact that good photos can have on your business and personal brands.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Tanya Smith can be found online at https://workstoryphotography.com/ on Facebook @Workstoryphotography, and Youtube @Workstoryphotography Episode Summary: The episode summary can be found at https://fiveechelon.com/using-brand-photography-to-improve-your-image-s2ep30/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #30Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer. For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer.Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO.Jeff also runs a trivia podcast called "Stuff I Never Knew" that hosts people from around the world.https://stuffineverknew.com/Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jeff Revilla can be found online at LinkedIn https://www.linkedin.com/in/jeffrevilla/ Episode Summary: The episode summary can be found at https://fiveechelon.com/digital-marketing-vs-traditional-marketing-s2e29/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #29Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week host Eric Dickmann interviews Randy Rohde. Randy started working in retail operations right out of grad school – running large box retail stores. He moved on to start several more companies and during that time, discovered the power of digital marketing and the impact it can have on scaling growth and revenue.Randy turned that passion into another new company and now runs a digital marketing agency focused on the growth of other small businesses called 38 Digital Market.In addition, he hosts a podcast called “Running the Bases with Small Businesses“ where he talks with business owners of all sizes about their journey through entrepreneurship, their challenges, and their lessons.https://podcasts.apple.com/us/podcast/running-the-bases-with-small-businesses/id1511302169 Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Randy Rohde can found online on LinkedIn https://www.linkedin.com/in/randyrohde/ and at 38 Digital Market https://38digitalmarket.com Episode Summary: The episode summary can be found at https://fiveechelon.com/growing-business-with-local-marketing-agency-s2e13/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #28Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he's scaled his agency from 1 to 50 employees in just 2 years and counting.As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and care with a focus on hiring and developing people who genuinely care as well. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com JC Hite can found online at Hitedigital.com, on Twitter @HiteJc, and YouTube Episode Summary: The episode summary can be found at https://fiveechelon.com/agencies-and-the-importance-of-digital-marketing-s2-e12/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #27

This week, host Eric Dickmann interviews Hatti Suvari. Hatti is a non-lawyer who is registered and regulated by the Solicitors Regulation Authority in the UK. Hatti helps her audience to get access to clear & free information on legal matters. She created the “Get Legally Speaking” podcast to provide explanations so people can make an informed decision and truly understand the law.The podcast is listened to in over 80 countries and 660 cities and is in the top 2% of podcasts in the UK with the USA being the second biggest audience. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Hatti Suvari can found online at Getlegallyspeaking.com, on Twitter @GetLegally and YouTube If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #25Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity.  In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure and reach of publications and their audiences. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Skye Ferguson can be found online at https://www.skyeferguson.co.uk/, on Twitter @SkyeFerg and Facebook @PRMadeEasy If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #25Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.

Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns. 

This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes. In this episode, learn how Sasha started the company, managed her own company's marketing, and built a powerful new marketing automation tool to help other marketers be successful with their digital advertising campaigns.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comSasha Schriber can found online at Nanos.ai https://www.nanos.ai, on Twitter @SashaSchriber and YouTubeIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #24Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this bonus episode, host Eric Dickmann interviews Alan Currens. Alan, is a former Paramount Pictures recording artist, touring rocker, and children's television show producer. In 2013, he set his sites on getting "set for life" by designing his ultimate dream job. He has since grown a single private event band in Denver (called Mannequin) into a globally booked, highly sought after act. Now, six years later, Mannequin Productions boasts three top-tier private event bands, the Denver Music Institute, and a live music production company!Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Alan Currens  can found  on Twitter @mannequin If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #23Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time.He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas.Paul shares how to use AI & chatbots in conversation to create a human experience with specific steps to gather information and present solutions in a dynamic way to increase conversions. amplifyccom Listener Offer:  Free success mapping session: https://www.amplifyccom.com/homeEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comPaul Ace can found online at amplifyccom & LinkedIn @paulace.For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #22Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Listen as Eric shows us how to deal with career change while still trying to get a business up and running. If you're trying to figure it out still, Eric will help you navigate in this time and be successful in the transition. Eric is the founder/CMO of The Five Echelon Group. Also is the host of the Virtual CMO podcast. EricDickmann.com ________________________________ If you enjoyed this episode, would you mind giving a quick rating, a review, and subscribe so others can benefit as well? Thanks so much in advance. It means a lot. Celebrate with us as Kickoff this podcast! Subscribe to the AuthorityLetter.com to enter the 8 Week/One Prize a Week Giveaway!! Jump in & Win!Are you an authority in your field and want to be featured on an episode? DM Me to discuss getting you on the show. Say Hello on Facebook/Twitter/Instagram.

In this episode, host Eric Dickmann interviews Matt Stait. Matt went from a scrawny kid with asthma to a world champion martial artist, best-selling author, business owner, speaker, coach, and Tik Tok specialist.He has a following of 225,000 on TikTok with weekly views of around 1.5 million and sustained average growth of 1,000 per day. All with zero spent on advertising and no twerking! He now teaches others how to use the platform and build their own audiences.Matt is also the author of 4 books including his latest, "Online Martial Arts. Evolution or Extinction?"modernsamurai.online We discuss why TikTok is no longer just full of kids twerking, it is now the top downloaded app. It's bigger than Linkedin, Snapchat, and Twitter and a powerful tool to reach your audience. With better analytics and trending topics than Twitter, it's a tool that can help you find an audience quickly.Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Matt Stait can found online at modernsamurai.online, on Facebook @matt.stait.5, and LinkedIn @matt-stait, Tik Tok: @modernsamuraima If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #21Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this bonus episode, host Eric Dickmann interviews Creighton Wong. Creighton is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is a curious world traveler, an adventurous foodie, and a global nomad who met his beautiful wife while working in Da Nang, Vietnam. Creighton is a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.exponentialclients.comWe discuss how sports impacted Creighton's entrepreneurial journey, how deep research can yield big growth with digital marketing, and common mistakes businesses make online. Listener Offer:  Exponential Clients have a free training called The Ultimate Business Growth Playbook which draws the parallels of running marketing for a business to competing in sports and running military operations.You can check it out here: https://exponentialclients.com/registrationEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Creighton Wong and Exponentials Clients can found online at exponentialclients.com, and LinkedIn @creightonwong If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #20Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Paul Samakow. Paul, an attorney in Virginia and Maryland, never worked in a law firm. Rather he started his own practice 40 years ago and built it into a multi-million dollar business with seven offices around the region.Paul describes himself as a marketing junkie and claims to have devoured virtually every book on sales, marketing, and the psychology of persuasion. He now has hundreds of business clients and teaches them simple steps to grow their business with the goal of increasing revenue while working considerably less. He is the author of 5 books including, "Step-by-Step, Achieve Small Business Success"samakowlaw.comhttp://stepbystepbook.biz We discuss understanding your ideal client, learning how to use a niche to grow your business, the power of evergreen content, common mistakes businesses make with the law, and the importance of visibility for growing your brand. Listener Offer: 30-minute consultation:https://www.samakowlaw.com/attorneys/paul-samakow/Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Paul Samakow can found online at samakowlaw.com, on Twitter @PaulSamakow If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #19Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.

Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns. 

In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media, a full-service marketing and communications agency with offices in Europe and the United States. Kim has become a world citizen, she has a BA and MA in Chinese Studies, as well as an MA in European Politics. She spends a lot of time traveling and working with people from different countries. She is Belgian-American living in Orlando, Florida.In her current role, she helps customers from Europe and the United States, build and develop marketing communication strategies to help brands increase their profiles across digital media. With her unique background, she helps their clients to create comprehensive solutions for specifics audiences.  We discuss the benefits of outsourcing to an agency and what factors to consider when taking a project to an external vendor.  She discusses the importance of culture in communications, helps us understand the importance of analyzing data, and how to create solutions that fit a client's unique situation. machmediagroup.commeet@machmedia.com Listener Offer: Get access to resources and tips to recover from Covid-19 for FREE at https://machmediagroup.com/covid19recovery/Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Kim Bratanata and Mach Media can found online at machmediagroup.com, on Twitter @MachMedia, and LinkedIn @MachMedia If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comBuzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses. https://experimentzone.comWe discuss the importance of optimizing website conversions, how little changes can make a big difference, the importance of testing changes, and how metrics are important in building meaningful analytics.Listener Offer: On the website, http://growththroughempathy.com, AJ is offering listeners a FREE monthly webinar, access to their private Facebook group, and a FREE conversion rate consultation. Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.comAJ Davis can be found online on Twitter @ExperimentZone_, on Instagram and LinkedIn @ExperimentZone or Facebook @ExperimentZoneCoIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comBuzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews brand strategist, Russell Pearson. Whether stalking the big stage, directing the boardroom or rocking a comedy club, Russell brings passion, humor, and insight to every presentation for 25 years, Russell has helped thousands of business people evolve and grow their businesses. In highly competitive industries, his mission to fight apathy in the workplace and to reignite the spark in the hearts of business founders around the world. Russell is the founder of the Crimson Fox Creative Studios, the host of the Marketing Report podcast and the national president of the Professional Speakers of Australia.We discuss the importance of building a brand strategy, marketing automation tools, designing your brand, and how to leverage audience engagement for growth. We also discuss Russell's 52-week video series on marketing hacks for your business. http://www.crimsonfox.com.auhttps://russellpearson.com/marketing-podcast/Listener Offer: Get access to Russell's 52-week video series at for FREE at https://russellpearson.com/52-week-video-series/Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.comRussell Pearson can found online at https://russellpearson.com, on Twitter @russell_pearson and on LinkedIn @Russell-PearsonIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comBuzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid off, broke, and in foreclosure with newborn twins. During the middle of the recession, Rick founded a multimillion-dollar company and personally has a burning passion to help other companies see a meaningful transformation in their business lives and relationships.Rick is a featured speaker, a national guest expert, host of the podcast All In with Rick Jordan, and a bestselling author of a book entitled "Situational Ethics." He also recently starred in an Amazon Prime documentary entitled "Cybercrime" and its upcoming sequel "Uncovering the Dark Web".Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannRick Jordan can be found on social media @MrRickJordan (Twitter and Instagram) or his website Rick JordanIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket, a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on Blockchain. We discuss the complexities of launching a new international business, dealing with regulatory hurdles, and attracting new users to a banking platform. As a small company, OroPocket is driving new users to its platform through awareness campaigns, influencer marketing, gamification, and social media in order to keep marketing expenses to a minimum.This is a fascinating conversation about growth hacking a new business and how to stretch your marketing budget by taking advantage of free tools and online resources to reach your target audience.https://oropocket.com/ https://podcasts.apple.com/us/podcast/living-on-blockchain/id1468193029As a special bonus, listeners can sign-up for an account Oropock and receive 1mg of gold for FREE. Use this link to claim your free gold:  https://oropocket.com/u/?invite=VirtualCMOPodcastEric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannTarusha Mittal can be found on Twitter @tarusham and on LinkedIn at https://www.linkedin.com/in/tarushamittal/ and Facebook at https://www.facebook.com/tarusha.mittal/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

皆さん、こんにちは。ForeignConnect.org より今日はThe Five Echelon Group.社長のエリックさんをインタビューです。 エリックさんは、マーケティング、製品開発、デジタル変革において30年以上の経験を持つエグゼクティブリーダーであり、大規模なグローバル企業や小規模な新興企業と協力して、革新的な製品を市場に投入するための戦略を開発してきました。 Oracle Corporationでの18年間を含む、金融サービスおよび情報技術業界での長年の経験の後、エリックはファイブエシェロングループを設立して起業家精神の世界に進出しました。同社は中小企業向けのマーケティング戦略の構築と実行に焦点を当てています。。 エリックさんは、The Virtual CMOと言うポドキャストの主催者でもあります。このショーは、会社のマーケティング軌道を改善するための戦術と戦略を探しているマーケターを対象にしたマーケティング情報を発信するポドキャストです。 このショーではよく聞かれる３つの質問をしました。 1.日本企業（海外企業）がアメリカ市場（海外市場）に参入する際の市場障壁は何ですか？ 2.クライアントの戦略的マーケティング計画を策定するためのプロセスは何ですか？ 3. CMOとは何ですか？どのようにして優れたCMOを選択できますか？ Foreignconnect.orgとは？ 私たちの目標は、戦略的な国際パートナーシップの開発と継続的なコミュニケーションとタスク管理を開発することにより、クライアントが対象とする外国経済に新しい機会を作り出すのを助けることです。 Who is Eric Dickmann? (https://ericdickmann.com/) Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of this service offering, Eric serves as a Virtual CMO for multiple companies. Eric is also the host of the weekly podcast, The Virtual CMO. The show is geared toward marketing professionals looking for tactics and strategies to improve their company's marketing trajectory. Today, we asked 3 questions to him. 1. What is the market barrier for Japanese companies ( international companies) to break into the American market (a foreign market)? 2. What is your process for developing a strategic marketing plan for your client? 3. What is CMO? How can we choose a good CMO? You can find us at foreignconnect.org Who we are: Our goal is to help our clients create new opportunities in their targeting foreign economy by developing strategic international partnership development and ongoing communication & task management.

In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week. https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/toolsEric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannElizabeth Pampalone can be found at coaching site https://www.elizabethpampalone.com/ and at her company site http://beyondthecause.co/ or on Facebook at http://facebook.com/groups/absolutemarketingIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for businesses, how companies can implement chatbots on their Facebook Business Pages, how using video can help amplify your brand message, and finally, we discuss the significance of current events and the Juneteenth remembrance.Brandon is also the host of his own podcast, The Brand On Zone.Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannBrandon Seay can be found on Instagram @CoachSeay on Facebook at https://facebook.com/sharpenclicks and on the web at https://sharpenclicks.comIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Nexxus. She loves building teams, reinventing cultures, and disruption.  And now she's disrupting the haircare industry with MASAMI, clean premium haircare with a Japanese ocean botanical that's all about hydration.We discuss how the advertising agency business has changed as big consulting firms have taken over what was once the exclusive domain of agencies. Lynn also shares her experience in moving from an agency business to having to apply those same lessons to her own entrepreneurial venture, MASAMI. With years of experience in advertising and working with other businesses, Lynn shares her insights around building a brand and the importance of knowing your brand story.Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannLynn Powers can be found @lynnpowered MASAMI is @lovemasamihair (IG, FB, Twitter, YouTube, Pinterest)lovemasami.comIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

In this episode of The Virtual CMO podcast, host Eric Dickmann interviews Russell Nohelty. Russell is a USA Today bestselling author, speaker, and six-figure creative entrepreneur. He's raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com. We discuss marketing strategies for creatives, lifetime customer value, multiple streams of income, creative writing, books, comics, and more! Learn how Russell took his creative talents and built a business that supports his passion for helping creatives find an audience for their work.The Complete Creative Podcast: https://podcasts.apple.com/us/podcast/the-complete-creative/id1073117997Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannRussell Nohelty can be found @russellnohelty on Twitter and Instagram and /russellnohelty on FacebookIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, consistency in marketing, understanding your target market, and situational awareness in your messaging.The full episode is available on YouTube as well at: https://youtu.be/gjAXhxpTrEUFor a full transcript of this podcast go to: https://fiveechelon.com/marketing-strategy-the-biz-reveal-s1e9/Be sure to check out The Biz Review Podcast at https://thebizreveal.comCraig Sawyer can be reached at craig@thebizreveal.comEric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

Originally from Wisconsin but now based in Orlando, FL, Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation. He has worked with large, global companies and small startups to develop strategies to bring innovative products to market.   After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding the Five Echelon Group. The company focuses on building and executing marketing strategies for small and midsize businesses. As part of the service offering, Eric serves as a virtual CMO for multiple companies.   Eric is also the host of the weekly podcast, the virtual CMO. The show is geared toward marketing professionals looking for tactics and strategies to improve their company's marketing trajectory.  You can go to his Website at: fiveechelon.com Or email him directly at: edickmann@fiveechelon.com craig@thebizreveal.comSupport the show (http://thebizreveal.com/donate)

In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challenging, physicians have been forced to look for new ways of making money. Since many of these new services are cosmetic in nature, they have looked to adopt new marketing strategies to drive awareness of their offerings, manage customer reviews, and find partnerships to help drive traffic.Greg Sanchez has been working with physicians for the past 8 years at both small and large offices. He brings a unique perspective about the concerns faced by physicians and the problems he's encountered trying to help them implement marketing programs to drive awareness and demand. Greg is currently an Account Executive at Urge Interactive in West Hollywood, California.https://urgeinteractive.comGreg Sanchez can be found on Instagram @thesassymarketer and on LinkedIn at https://www.linkedin.com/in/gregoriorsanchez/Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmannIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/Keep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a full transcript of this podcast and actionable insights, go to: https://fiveechelon.com/importance-of-marketing-for-physicians-vcmo-s1e8/

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. "My company wants to hold back on marketing spend until the economy is stronger. What should I do?""I'm the only one left on my team after the others were laid off. How can I manage everything myself?"Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?""We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?""My manager wants me to cut back on spending until things get better so what should I be working on?"Keep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comTo leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcastSeason 1, Episode 7

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to:Budget spend and when to start spending againMarketing plans and content already producedAreas of future investmentAudience engagementManaging remote teamsOther impacts, negative and positiveKeep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a transcript of today's podcast and links to the research report, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e6/Season 1, Episode 6

In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.The customer who goes missingRFP's falling into the voidBosses scared of conflictChronic ghosting in recruiting and HRSalespeople as frequent offendersWhy are people ghosting?Your personal brand is at riskFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a transcript of today's podcast, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/Season 1, Episode 2

This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:Interviews with marketing leaders in small and midsize businessesMarketing technology reviews and vendor interviewsBest of...marketing examples that are having a real impact todayIn this episode, we also cover:Why The Virtual CMO podcast?The problem of "low hanging fruit"The need for a comprehensive marketing strategyWhat is a Virtual CMO?Look for new episodes each week. A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/Season 1, Episode 1