Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

Discover why your network truly is your net worth as I chat with super-connector Selena Soo about her new book "Rich Relationships" and how to build authentic connections that can transform your business. In this episode, you'll learn the six circles of connection framework, why reciprocity is overrated, and how to become someone others naturally want to help. If you're trying to grow your jewelry business through genuine relationships rather than just paid ads, this conversation is a game-changer!In this episode, you'll learn:[06:01] Why the fastest way to create a million dollar business isn't ads - it's people who want to see you win[12:01] The five types of relationships every successful entrepreneur needs in their network[16:30] The six circles of connection framework that will transform how you view relationships[26:10] How to avoid being a "transactional giver" and create authentic win-win connections[39:49] The "generosity fund" strategy and why breathtaking generosity beats follow-up emails every timeHere are the resources mentioned in the show:Get Selena's book: Rich Relationships (available May 13)Follow Selena on InstagramFree Tariffs Guide for Jewelry BrandsDesireAI WaitlistAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Want to build the kind of passionate brand loyalty that has fans trading friendship bracelets like Swifties or being buried in branded caskets like Harley riders? In this episode, I sit down with certified master marketer Veronica Romney to uncover the game-changing framework of identity marketing - the secret weapon behind brands like Taylor Swift, Barbie, and Harley Davidson.Veronica breaks down her four-step process to create unbreakable brand loyalty by connecting with who your customers want to BECOME, not just who they are today. With the trust landscape shifting dramatically in 2025, this conversation is essential for any creative entrepreneur looking to stand out.In this episode, you'll learn:[04:25] The difference between traditional brand identity vs. identity marketing[12:01] The 4-step framework: Find, Prove, Name, and Dress your audience's identity[17:41] Why your customer's emotional identity is directly tied to your financial success[21:55] How to adapt your strategy to today's hyper-skeptical buyers[34:15] Powerful examples of small businesses using identity marketing successfullyHere are the resources mentioned in the show:Download my 50 AI Content Prompts for Jewelry MakersGet Veronica's book "Identity Marketing"Follow Veronica on InstagramVeronica's Podcast - The Rainmaker PodcastAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Feeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction of the time! Even if you're tech-resistant, these simple hacks will transform how you show up in your business.In this episode, you'll learn:[03:17] How AI transformed my business efficiency and marketing capacity[07:20] The exact process to train AI to match your unique brand voice[11:42] My voice-to-text hack that makes AI content sound authentically human[15:35] How to use AI for product descriptions that actually convert[19:53] Creating content calendars and social captions in minutes[21:18] Using AI for email sequences and launches[24:54] The mindset shift needed to embrace AI effectively[27:40] Why AI amplifies creativity instead of replacing itHere are the resources mentioned in the show:Download 50 AI Content Prompts for Jewelry BrandsJoin the waitlist for Desire AIAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Are the new tariff policies keeping you up at night? In this episode, I break down exactly what the 2025 tariff changes mean for your jewelry business, how they might impact your pricing and sourcing, and most importantly, practical strategies to protect your margins without panicking.I share my understanding of why these tariffs are being proposed, which countries and products will be most affected, and how smart jewelry brands are preparing their supply chains and customers for potential changes. Whether you're sourcing globally or domestically, this episode gives you the roadmap to navigate these economic shifts with confidence.In this episode, you'll learn:[3:25] What's going on with the 2025 tariff policy and the 90-day pause[5:30] Which countries face the highest proposed tariff rates and how they'll impact jewelry supply chains[15:42] My simple pricing strategy to maintain margins without losing customers[21:16] Three practical ways to diversify your supply chain and find alternative sourcing options[27:35] Smart cash flow management techniques when tariffs require upfront payments[32:18] How to communicate price changes to your customers in a way that builds trustHere are the resources mentioned in the show:Download my free guide: Tariffs, Pricing and Your Independent Jewelry BrandLearn more about our upcoming AI tool and join the waitlist: Desire AIAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Imagine walking into a room with 300 women wearing pink skirts, all celebrating their unique paths to success! In this vibrant episode, my friend Renee Warren reveals how a clairvoyant vision at a dinner table blossomed into The Pink Skirt Project - a movement that's revolutionizing how female entrepreneurs define success on their own terms. With raw honesty and infectious energy, Renee shares her journey from PR agency owner to movement creator, showing how following that persistent whisper of intuition can lead to creating something extraordinary. This isn't just about an event - it's about building a community that catches you when you fall and celebrates when you soar!In this episode, you'll learn:[2:17] How a vivid mental image and a fashion show discovery sparked Renee's entrepreneurial vision[8:42] Why Renee chose to create an intimate event experience rather than scaling too quickly[12:05] The deeper meaning behind "pink skirt moments" and how they represent stepping into your greatness[14:38] Renee's personal definition of success today and why it's not primarily about money[17:52] How delegating effectively creates space for alignment and joy in entrepreneurshipHere are the resources mentioned in the show:The Pink Skirt Project Event, June 12, 2025 in Kelowna, BC (Use code TRACY2025 for 10% off tickets)Follow Renee Warren on Instagram: @renee_warrenSign up for the Good with Money Workshop with Kate NorthrupAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

If you've ever felt like your ideas aren't getting the traction they deserve, or you've struggled to build a team that truly gets your vision, this episode is about to change everything for you. I'm sitting down with my dear friend Jennifer Kem, a powerhouse entrepreneur, branding expert, and author of the new book "Unicorn Team."Jen reveals her game-changing framework for building lean, powerful teams that can move your ideas forward quickly without corporate red tape. Discover why most small businesses fail when trying to use corporate systems like EOS, how to identify your unique leadership type, and the three types of leaders every successful team needs.In this episode, you'll learn:[3:12] Jennifer's journey from corporate executive to entrepreneur[5:23] Why EOS and other corporate systems don't work for creative businesses[8:54] The Unicorn Innovation Model explained[13:42] The three leadership types: Visionizers, Strategizers, and Mobilizers[18:30] How to identify your unique leadership type[23:15] The shadow side of each leadership type[27:10] Why the "visionary vs. integrator" model is broken[31:15] Creating flexible team structures that support innovationHere are the resources mentioned in the show:Unicorn Team book: https://unicornteambook.comFollow Jennifer Kem on Instagram: https://instagram.com/jennifer.kemAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Posting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-changing strategies to create magnetic content that people remember and shop from, plus super practical tips for capturing that scroll-stopping B-roll that turns viewers into buyers!In this episode, you'll learn:[4:25] Why video is the most powerful sales tool you're probably not using to its full potential[12:01] Stephanie's ABC formula for creating standout content that viewers remember and shop from[17:41] How Stephanie 4x'd her business when she stopped following trends and started creating original content[26:10] Practical tips for capturing scroll-stopping B-roll that converts viewers into buyers[35:08] How to batch-shoot content efficiently so you can be consistent without burning outHere are the resources mentioned in the show:Insta Sales Machine program: flourishthriveacademy.com/InstaSalesMachineStephanie's website: sunnycreatorco.comFollow Stephanie on Instagram: @stephdorworthAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Hey creative souls! That feeling in your gut when you KNOW something needs to change in your business but can't quite put your finger on what? That's your magic talking! In this episode, I'm chatting with my amazing friend Darla LeDoux (chemical engineer turned transformation queen!) about tapping into your intuition to guide your next big move.We dive into her mind-blowing Source Magic methodology and get real about why forcing yourself to stay in misalignment is the REAL risk to your business. If you've been feeling that creative spark dimming or wondering "what's next?" for your brand, this conversation is your permission slip to trust that inner voice and make your reinvention absolutely fabulous!In this episode, you'll learn:[07:09] Darla's journey from chemical engineer to transformational coach[12:28] Understanding the connection between intuition and Source Magic[22:50] The six types of Source Magic and how to identify yours[36:37] How to access your inner knowing when everything feels fuzzy[40:03] Navigating the discomfort of reinvention without getting stuck[42:44] Why your business needs to serve YOU (not the other way around)Here are the resources mentioned in the show:Learn more about The Art of Reinvention: tracymatthews.com/artofreinventionDiscover your Source Magic type: sourcedexperience.com/quizFollow Darla LeDoux on Instagram: Instagram.com/darlaledouxAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission slip to make that leap.Here are the key insights from our conversation:[7:20] How to recognize when it's time to reinvent yourself and why getting clarity is the essential first step[15:56] Why identity upgrades feel uncomfortable but are necessary for true evolution[19:53] The counterintuitive way to discover your genius zone (hint: it's what comes easiest to you)[31:56] How to turn your natural gifts into profitable offers by communicating the transformation, not just the features[43:07] Why building your authority starts from within and requires self-trust before external validationHere are the resources mentioned in the show:The Art of ReinventionThe Reinvention Brainstorm WorkshopCathy Heller's Abundant Ever After PodcastAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeling burnt out, stuck, or disconnected from your work despite "success" on paper, this episode might just be the permission slip you need to follow your creative intuition again.In this episode, you'll learn:[3:15] The concept that "energy precedes words" and how connecting energetically transforms your storytelling[9:25] How major life transitions can become powerful catalysts for business reinvention[18:42] What "timeline transmutation" is and how changing your narrative can heal business blocks[27:30] Why abandoning your creativity for others' definition of success leads to burnout[36:15] A live demonstration of Chantelle channeling my brand story (grab tissues for this part!)Here are the resources mentioned in the show:Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramConnect with Chantelle:Website: ChantelleAdams.comInstagram: @chantellespeaksAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling stuck, this episode will give you the mindset shifts and practical strategies you need to navigate growth—even during tough times.In this episode, you'll learn:[4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution[11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty[20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact[25:38] Why your current support system might not serve your expanded vision and how to find the right community[29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growthHere are the resources mentioned in the show:Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

That moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practical sides of embracing change in your creative business. We'll explore why surrounding yourself with the right community can make all the difference and how to take those first brave steps even when the path isn't clear yet.In this episode, you'll learn:[1:42] The unmistakable signs you're being called to business reinvention[7:15] How emotional triggers signal it's time for change in your creative business[9:30] Why accountability and community accelerate successful transformation[12:45] Practical strategies to overcome fear and take your first courageous steps[16:20] How to bridge the financial gap during your business pivotHere are the resources mentioned in the show:Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose.In this episode, you'll learn:[2:40] How my relationship with Jason almost ended because I was having "an affair with my business"[7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout[10:32] Why Brené Brown says unexpressed creativity "metastasizes into shame and anger"[13:18] The five hidden costs of ignoring your creative calling and reinvention[17:45] How to move forward into your next chapter without burning everything downHere are the resources mentioned in the show:Reinvention Season Private PodcastArt of Reinvention ProgramAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore.In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now.In this episode, you'll learn:[02:15] Myth #1: You should be happy with the business you've already created[07:30] Myth #2: You have to have it all figured out before getting started [13:40] Myth #3: Launching something new is too complicated[17:20] Myth #4: Sharing your knowledge will cost your competitive edge[21:05] Myth #5: You don't have the credibility to do what you desireHere are the resources mentioned in the show:Reinvention Season Private Podcast SeriesThe Art of Reinvention Program (Early Bird Pricing Available) Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence.

In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence.

Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to!Here's what you'll learn in this value-packed episode: [2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!)[12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think)[18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses)[22:15] Smart ways to get your family involved in your business (and save on taxes while doing it)[27:40] Retirement planning strategies that help you keep more of your hard-earned moneyHere are the resources mentioned in the show:The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeoverLaying the Foundation Program: flourishthriveacademy.com/LTFConnect with Amanda:Website: www.fitwealthadvisors.comInstagram: @thefitfinancial_Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth.What You'll Learn:[1:49] Why working harder isn't the answer to growing your jewelry business[7:20] How to know if your brand needs a makeover (and what to do about it)[9:37] The key metrics that reveal if you're truly connecting with your ideal customers[15:56] Why many 6-figure jewelry brands still struggle to pay themselves[19:53] How to audit your brand's energy and align it with your 2025 goalsHere are the resources mentioned in the show:Save your spot for the Jewelry Brand Makeover BootcampLaying The Foundation ProgramAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.Key Moments:[05:30] The shift from faking it to authentic business growth - moving beyond the polished persona[12:45] Why investing in yourself isn't optional and betting on your growth[18:35] The rise of in-person masterminds and community building in 2025[21:15] Marketing evolution: Why story-driven carousels are replacing single product photos[27:40] The power of Pinterest for organic traffic growth and lead generationHere are the resources mentioned in the show:FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet"FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive.Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.In this episode, you'll discover:[03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough[12:30] How to create a vision that actually supports your life (not just your business)[17:41] The crucial connection between emotional alignment and financial success[25:20] Why simplifying your business model leads to sustainable growth[42:15] My framework for creating a vibrant vision that transforms ideas into realityHere are the resources mentioned in the show:Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclassJoin the ‘Your Year to Thrive' Program: flourishthriveacademy.com/thriveAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.

Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle.In this episode, you'll learn: [2:45] Why 2024 was challenging for many small business owners and how to shift your mindset[7:20] The power of creating a clear vision before strategic planning[12:35] How letting go of what's not serving you creates space for growth[16:50] Practical steps to redesign your business around your ideal lifestyle[21:30] Creating a legacy through customer impact and business transformationHere are the resources mentioned in the show:Free Creative Vision Roadmap - Create Your 2025 Success Story : flourishthriveacademy.com/visionroadmapYour Year to Thrive Program: flourishthriveacademy.com/thriveFree Masterclass - Your Best Year Yet! flourishthriveacademy.com/bestyearmasterclassAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success.In this episode, you'll discover:[4:25] The surprising signs of high functioning codependency in creative entrepreneurs[8:15] Why being everyone's problem solver is damaging your business growth[12:30] How to break free from the auto-advice giving habit[15:45] The unexpected connection between hyper-independence and business limitations[21:10] Practical steps for setting boundaries without damaging relationshipsHere are the resources mentioned in the show:Get Terri's Book “Too Much: A Guide to Breaking the Cycle of High-Functioning Codependency:Free HFC ToolkitJoin Terri's MembershipConnect with Terri:Instagram: @terricoleWebsite: terricole.comPodcast: The Terry Cole ShowSpecial Offers:FREE MASTERCLASS: Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! Watch now: flourishthriveacademy.com/bestyearmasterclassYour Year to Thrive Program: flourishthriveacademy.com/thriveAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

How's your energy, M'dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you're calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration.

I heard something once: if you don't even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease. We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business.Key moments from this episode:[1:48] How the law of receptivity differs from the law of attraction[6:01] Understanding flow state and how to access it naturally[17:41] Why emotional well-being directly impacts your financial success[31:56] Breaking free from toxic mindsets and limiting beliefs[48:30] Practical exercises for maintaining creative flowHere are the resources mentioned in the show:Abundant Ever After by Cathy Heller: https://cathyheller.com/bookYour Best Year Yet Masterclass: flourishthriveacademy.com/bestyearmasterclassYour Year to Thrive Course: flourishthriveacademy.com/thriveConnect with Cathy:Instagram: @cathyhellerPodcast: Abundant Ever AfterWebsite: cathyheller.comAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @TracyMatthewsNY  InstagramFollow Flourish & Thrive Facebook

What if creating your business plan for 2025 was actually fun and inspiring? Well, it can be!If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it again. Why? Because it was complicated and uninspiring! In today's episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps. 

Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth.

Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities   Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers:   - Trae Bodge - traebodge.substack.com   - Aly Walansky - alywalansky.substack.com   Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC   Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass   Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews  

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.   (Haven't read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I'm happy to announce the Desired Sharing Proposition Brand Guidelines. Today's podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales! In this episode, you'll learn: [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide [03:00] Why I wrote the Desired Brand Effect [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on

500 Episodes!  Wow - what a milestone! Whether you've been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level. This really hit home for me as I was listening to Amanda Francis, and she said a line I'll never forget: “Your setback is your comeback.” In today's episode - I'll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be! Here's what's in this episode: [0:00] I'm giving you the same process that has helped me make millions [1:54] Your Setback is Your Comeback + 500 Episodes!! [3:36] The secret I've been hiding for 5 years [7:36] The future of Flourish & Thrive and what it means for you [11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts [12:58] 2 personal setbacks that led to who I am today [16:23] What are your setbacks trying to tell you? [21:08] Letting creativity bloom in your life [23:18] Making a comeback plan [26:14] Leveraging your setback lessons [28:28] A friendly reminder: find a supportive community [29:44] Embrace the journey and celebrate with me   Here are the resources mentioned in the show: Connect with Tracy on Instagram! Buy Gloci - supports healthy gut and glowing skin Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY!   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today's episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits. This episode's rundown: [00:00] Intro [00:42] 5-Step Holiday Sales Masterclass [02:03] Introducing Alicia [04:05] Holiday Content Marketing Bundle [04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur  [11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle [13:26] Giving birth to a book: the pregnancy of book writing [15:46] Reaching your Higher Self: Creating a New Identity [19:21] A 5-step framework for Building Higher-Self Habits [22:45] Mitigating Negative Thought Patterns and Maximizing your Potential [32:01] Being Open to Becoming More [34:26] Self-Publishing Your Own book [36:32] Finding balance in business: Creativity, Chaos, Order, and Integration [43:02] Designing Habits that Work: A.C.T.S  [48:58] Make your own Audiobook [49:45] Join the JMC Holiday Sales Challenges   Here are the resources mentioned in the show: Follow Alessia on Instagram! Buy Alessia's Book: Higher Self Habits Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY!   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere. xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Marketing is hard work.  It takes a lot of time and energy to acquire a new customer.  And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I'm talking about increasing your Average Order Value (AOV). In today's episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work. This episode's rundown:  [00:00] My big move! [02:18] Strategies to increase your Average Order Value (AOV) [03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses [05:31] Hummingbird Rising: Your setback is your comeback [08:12] Sell 20% more product to each customer on average [11:08] Create a win-win between you and the customer [14:29] Add value and charge more without increasing costs *much* [16:11] Give a shopping experience [18:20] Get your customers to buy now and fall in love with the item [20:23] Make it easy on yourself - let us help you  [21:22] Give us feedback and spread the word!   Here are the resources mentioned in the show: Join the Holiday Sales Challenge The Holiday Sales Machine Marketing + Content Bundle   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere. xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on TikTok: Follow @Flourish_Thrive TikTok Follow @TracyMatthewsNY on TikTok

If I could solve one business problem for you - what would it be? That's what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you're in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you'll hear questions and answers for: How to make buying from you so easy that your customers can't help themselves Give your customers an experience they will remember and come back for again and again Turn your most loyal customers into brand ambassadors and affiliates What to automate and outsource - and what to do yourself And much, much more.   Solutions Given: [00:00] Recapping our latest live mastermind event [2:09] The JMC: learn Holiday Promotion Strategies and get accountability [3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands [04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially [08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special [10:05, 23:15] Serving your customers: sell more by making it easy [13:00] Email marketing: what happens if my customers unsubscribe? [15:50] CRM: how do I keep track of all my customers' life events (like anniversaries)? [20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it [31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them [40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource.  Also, how to switch from one platform to another with minimal headaches. [42:30] AI marketing: can I use AI to attract my ideal customers? [50:57] Legal: Can I “poach” customers from other platforms? [58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever! [59:37] What's working right now to give you great results this Holiday Season   Here are the resources mentioned in the show: Join the 30-Day Holiday Sales Challenge 5-Step Holiday Sales Playbook Masterclass   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

I know you're probably swamped this time of year with the holidays right around the corner. It's easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don't worry - I've got your back! In today's Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year. This episode's rundown: [00:00] Get my 5-step holiday sales playbook masterclass - for free [04:16] Join my upcoming masterminds for 6-7-figure business owners [06:19] Develop your holiday content strategy using my 5-step Holiday Planning process [06:41] Identify your vision and turn it into goals [08:59] Create a strategy that supports your vision [10:39] Break down your strategy into tactics [12:21] Execute your RGAs - Hannah's story [14:25] Break free from your limiting beliefs with a sales mindset [19:21] Going all in: 7-figures in the rural midwest - Lindsey's Story [22:27] You're invited to join the 30-day Holiday Sales Challenge in the JMC    Here are the resources mentioned in the show: 5-Step Holiday Sales Playbook Masterclass 30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you'd like. Today's guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you'll find yourself getting back hours if not whole days every week. This episode's rundown: [00:00] Intro & introducing Callan Faulkner [04:35] Using AI to make businesses efficient [09:26] AI for web search (hint: do the polar OPPOSITE of Google search) [14:05] Don't get mistaken for AI: use Claude - the most human-sounding AI model [16:54] Research with confidence: use Perplexity [20:01] Write pitches for PR using Claude  [23:24] Why you should spend time training AI (it's not that hard once you know what “training” really means) [25:31] Make your own CLIFF notes -  Notebook LM - reads your pick of 50 books in seconds [28:15] The best way to learn AI to streamline your business [35:26] Latest Updates and Big Changes   Here are the resources mentioned in the show: Enroll in Callen's FREE AI Masterclass! Join JMC's 30-day Holiday Marketing Strategy Challenge for October   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you're not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation. In this episode, you'll learn:  [0:00] Latest news and announcements [03:23] How Phil went from hating agencies to starting one himself [06:44] What should the customer say to create the best testimonial? [08:38] The ethics and legality of incentivizing customers for testimonials. [09:40] How much should you budget to pay for customer reviews? [12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates [15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial) [16:54] Optimal length for a user-generated video [17:41] How do you prep someone to do an unboxing video? [19:02] Editing testimonial videos & compilations [22:07] Scoring customer testimonials and determining compensation [24:05] Advertising strategies if you don't have the budget to hire an agency [27:14] What it's like to work with Phil & how to connect with him Here are the resources mentioned in the show: Phil's website - Creative Launch Follow Phil on Instagram Laying the Foundation - Enroll now (final cohort) Magnetic Marketing Masterclass - Watch on Demand for free   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel discussion rundown:   [0:00] [News & Announcements / Intro] [4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame [17:12] Erin's journey from $18k a year to $19k in one month [22:36] Wanda's business restructuring over the past year and finding clarity about her dream clients [26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business [30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching [34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths. [42:33] Lindsey - from $13k / year to six figures in 4 years [47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?” [1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.   Here are the resources mentioned in the show: Laying the Foundation Ask Tracy A Question About LTF Magnetic Marketing Masterclass   Guest (Instagram) Website Erin Kandoll Twisted Ginger Jewelry Lindsey Kirk Lindsey the Ladysmith Laura Stamper Laura Stamper Designs Lara Miller The Charmed Rabbit Wanda Nichols VANDA Inspired   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don't waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book. The rundown: [0:00] Latest News and Announcements [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in [3:24] Understanding a Jewelry customer's desire and why you need to connect with them on a personal level [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING [14:19] Transform your gemstones into timeless memories and unforgettable experiences [20:58] Different customers reside on different social platforms - where to go to find the customers you want [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage [25:28] Conclusion: Putting it all together Here are the resources mentioned in the show: Magnetic Marketing Masterclass Laying the Foundation VIP Upgrade   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Would you have the courage to change cities to follow your dream? Today's guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice.  In this episode, we cover:  [00:00] Latest News & Announcements [01:50] Breaking Free: From the Corporate World to Painting [05:37] Nicole's Creative Process [07:27] Painting with Metal [09:21] The Big Move: Changing cities to find a community [11:29] All or nothing: Upgrading to VIP [14:02] Almost backing out - seeing a Sign to continue [18:51] 1-1 mentorship: receiving clarity & focus [20:54] Finding & Charging Dream Clients [22:50] Developing the businesswoman mindset [23:59] Making a connection and finding a community [26:47] Nicole's advice to new business owners about Laying the Foundation Here are the resources mentioned in the show:   Follow Nicole on Instagram! Nicole's Website 4-Step Magnetic Marketing System Masterclass Laying the Foundation VIP Upgrade   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Today's Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US's top television programs the Today Show during the Paris Olympics - a story you won't want to miss. Marion Gaude is a Jewelry business owner based in France.  Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:  [0:00] Jewelry Brand Makeover Bootcamp [1:35] Introducing Marion Gaude  [3:38] Escaping her “Golden Prison” to reconnecting with her childhood [11:01] Sourcing gemstones from India [12:52] From Inspiration to Completed Collection [16:09] Showcasing Jewelry on the Today's Show during the Olympics [25:34] Partnering with Le Bon Marchet [27:21] Why did Marion take Laying the Foundation (LTF)? [31:11] What was Marion's favorite part of LTF? [32:43] How did she justify the investment? [34:07] Marion's advice to listeners considering Laying the Foundation.   Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Follow Marion on Instagram! Check out Marion's Jewelry Brand Atelier Siméon  Laying the Foundation   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

What would you do if you lost everything? That happened to today's guest Laura Stamper. In just 3 months - she lost everything.  Her husband, her house, and her art studio.  But Laura didn't let that stop her.   She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.   [0:00]   Latest News and Announcements [1:43]   Who is Laura? [4:55]   How Laura lost everything [12:07] Overcoming indecision and turning her life around [16:05] The case for selling wholesale: hourly rate [19:07] Investing in her business: 3x ROI in just one year [23:06] The biggest factor to growing her business: email marketing [27:58] What's it like working with the coaches at Flourish & Thrive? [31:57] What are the biggest changes coaching made for your business? [34:02] Specific sales growth quarter-by-quarter [35:20] Laura's advice to YOU   Here are the resources mentioned in the show:  Follow Laura Stamper on Instagram! Laura Stamper's Website Sign up for the Jewelry Brand Makeover Bootcamp Laying the Foundation VIP   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don't understand why their marketing seems to be attracting the wrong people. In today's episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this episode, I cover:  [0:00] Latest News and Announcements [5:32] Identifying your ideal client [14:10] Why most Jewelry lines repel your dream client - and which attract them [18:16] Aligning your brand's story & messaging to your ideal customer [21:27] The social media strategies that discourage engagement - and what to do instead [26:04] Picking photography models that resonate with your dream customer [29:05] Email marketing strategies that nurture email leads to conversion   Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp (September 3-6, 2024)   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today's episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner's business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you'll learn:  [0:00] Latest News & Announcements [6:10] Ashley's Journey to Selling Permanent Jewelry [11:51] What are the obstacles? [16:08] Repeat customers & adding value [19:15] Getting started [20:03] Marketing permanent jewelry [20:50] Differentiating yourself [22:45] Justifying your pricing [24:10] Offering warranties [26:30] Getting Positive Online Reviews   Here are the resources mentioned in the show: The Babe Standard Sunstone Permanent Jewelry Welders Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.   Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today's episode - I share my key takeaways from a mastermind I attended last week. This episode's rundown: [0:00] Latest News & Announcements [4:15] Getting in the room with powerful people [14:28] Clarity & Stillness [16:19]] Unfrazzling your business [17:44] Deciding to Transform [20:24] Seasons of Business [22:39] The 6 Pillars of Wealth [24:27] Don't let the “no's” keep you from knowing [28:08] The power of being with powerful people Here are the resources mentioned in the show: Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

 Do you feel like you wear a mask as you go through life?  In today's Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off.  She does this in a process she calls - appropriately enough - unmasking.  If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won't want to miss! In this episode: [0:00] Latest News & Announcements [4:00] Introducing Paula [5:00] How Tracy & Paula met & Unblocking compliments [7:50] Tracy's Masks [12:42] When Paula discovered her gift [21:14] Spiritual Shorthand [23:18] Childhood & Self-Forgiveness [27:05] Tracy's Real-time Unmasking [31:21] How Unmaking Changes Photography [34:43] Unmask Yourself    Here are the resources mentioned in the show:  Follow Paula on Instagram! Book a Session with Paula 5-step Jewelry Sales Playbook Buy my book: The Desired Brand Effect Desired Brand Effect Mastermind Event   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review”  Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

The Light Work with Jessica Zweig In this episode of Thrive by Design, I sit down with Jessica Zweig to discuss her latest book, The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth and Illuminate the World. Episode Highlights: Reinvention and Transformation Building and Selling a Business Burnout to Breakthrough The Power of Sisterhood Embracing Your Light Join us for an inspiring conversation about reinvention, sisterhood, and embracing your light. xo, Tracy   Here are the resources mentioned in the show: Pre-order the Light Work Book Follow Jessica Zweig on Instagram Free Masterclass: The Five-step Jewelry Sales Playbook   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok:  Follow @Flourish_Thrive Tik Tok  Follow @TracyMatthewsNY on Tik Tok  

Your IG Bio is one of your most powerful tools for raising your brand's awareness and gathering leads. In today's Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you've set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00]  F&TA: Latest News and Upcoming Events [2:54]  Your IG Bio - an often wasted space [5:14]  The 3 pinned posts your IG Bio needs [5:55]   Pinned post #1: Introducing yourself [10:19] Pinned post #2: Providing value and getting leads [12:22] Pinned post #3: Building Trust   Here are the resources mentioned in the show:  Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

If you've been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.  And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:   [0:56] Monica's story: from 9-5 to successful business owner and later coach [3:41] Why Etsy is an excellent source of supplementary income [5:38] Getting started and standing out [8:22] Avoiding common mistakes [11:53] Getting found: Product naming [15:13] Building Trust: Reviews [17:25] Developing a Profitable Ad Strategy [24:00] Converting Etsy Shoppers into Loyal Customers   Here are the resources mentioned in the show: Monica Little's Website Follow Monica Little on Instagram! Follow Monica Little On Facebook! Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices?   In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today's episode - I share what you can do in your business to not only survive but thrive in today's highly inflated precious metals market.  In this episode, we go over:   [3:41] How 2008 prepared me for today [5:30] The economic reasons why precious metals price spike [11:40] Ways to adjust your prices to account for the rising cost of materials [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers [15:47] Diversifying your product line to reduce material costs while keeping value [17:34] Optimizing your supply chain to secure better deals [18:31] Elevating your value proposition so customers recognize other sources of value [19:32] Reducing or removing non-essential business and personal expenses    Here are the resources mentioned in the show: Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Early Bird Sale) Laying the Foundation Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok