Podcasts about select ratings

"Success attracts donors and grantors, and just provides that foundation for expanding into the wider community." This episode is sponsored-in-part by Maddie's Fund. In Part 1 of this recorded webinar, "From the Backyard to the Front Page: Building a TNR Movement," Bryan Kortis, National Programs Director for Neighborhood Cats, presents a compelling behind-the-scenes look at how one of the nation's most impactful TNR (Trap-Neuter-Return) efforts got started. Originally presented live, this session offers listeners a chance to hear how a single encounter with kittens in a Manhattan lot sparked a grassroots movement that helped reshape New York City's approach to community cats. Bryan walks viewers through the early years of Neighborhood Cats—what worked, what didn't, and how starting small with a focused colony led to scalable, measurable success. He emphasizes the strategic principles that shaped the organization's growth, including the power of targeting, the role of data, and the importance of community involvement. Press Play Now For: The story that sparked a citywide TNR movement What makes a “model colony” and why that matters How to work smart with limited surgeries and resources The power of strategic targeting vs. “first come, first served” Building support through community participation Real-world impact: dramatic reductions in NYC euthanasia rates Why tracking and storytelling are essential for growth Resources & Links: Neighborhood Cats Handbook (https://www.neighborhoodcats.org/learn-more/books-guides) TNR Certification Workshops (https://www.communitycatspodcast.com/community-cat-care-training-education/) Cat Stats: Colony Tracking Tool (https://www.catstats.org/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies613) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Stop treating cats like dogs—when we see them for who they really are, the right solutions start to emerge." This episode is sponsored-in-part by Maddie's Fund. In this dynamic episode of the Community Cats Podcast, host Stacy LeBaron is joined by two passionate advocates making waves in Miami's cat welfare scene: Tia Williams, Director of Cat Solutions 305, and Dr. Matt Tano, Executive Director and Chief of Surgery at Street Cat Clinic. Together, they're addressing South Florida's year-round kitten crisis and pushing the boundaries of collaboration in feline-focused care. Miami-Dade County faces a unique set of challenges when it comes to its large urban population of free-roaming cats. Tia and Dr. Tano offer an inspiring blueprint for what's possible when dedicated individuals and municipal support align. With a shared mission to change the narrative for community cats, their approach goes beyond simple trap-neuter-return (TNR). They're building systems, fostering partnerships, and creating a community-driven model focused on long-term impact. You'll hear how Street Cat Clinic is designed with trapper convenience in mind—from 24/7 drop-off access to hurricane-proof infrastructure—and how Cat Solutions 305 bridges the gap between feeders, trappers, and fosters. The conversation dives into the real-life logistics of operating a high-volume clinic and the vital role of empathy, flexibility, and data-driven strategies. Press Play Now For: Why Miami's climate makes cat overpopulation especially challenging The importance of treating cats as a unique species, not like small dogs How community collaboration fuels success in TNR efforts What it takes to run a high-volume, trapper-friendly spay/neuter clinic Creative problem-solving in veterinary deserts A sneak peek at what it means to build a "super clinic” Resources & Links: Street Cat Clinic (https://streetcatclinic.org/) Cat Solutions 305 (https://www.catsolutions305.com/) Contact Tia: catsolutions305@gmail.com Mentioned leaders: Bryan Kortis (Cat Stats - https://www.catstats.org/), Rick DuCharme (Community Cat Clinics - https://communitycatclinic.com/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies612) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Our industry is full of people with big hearts — but running a shelter takes more than heart. It takes structure, strategy, and systems." This episode is sponsored-in-part by Maddie's Fund. Whether you're running a grassroots cat rescue or leading a multi-million-dollar shelter, the question remains the same: how do we keep the doors open and services running? Fundraising expert and shelter operations consultant Tim Crum joins the podcast to tackle this question head-on. With over $400 million raised and 300+ organizations advised, Tim brings an unmatched depth of insight into what makes animal welfare groups thrive — and where they falter. From his early days in architecture to his unexpected pivot into the shelter world, Tim's journey reveals how diverse professional skills can translate into nonprofit success. In this thought-provoking conversation, Tim dives into why fundraising shouldn't be feared, how shelters can better manage staff burnout and retention, and why it's time for a paradigm shift in how we house and help cats. He also highlights how intake diversion, working cat programs, and strategic communication can transform how we serve both animals and people. If your organization struggles with funding, staffing, or long-term planning — this is the episode you can't miss. Press Play Now For: The difference between writing grants and building donor relationships How to attract and retain shelter staff despite low wages The real impact of the veterinary shortage on community cats Why loud music in cat housing might be doing more harm than good What working cat programs and intake diversion really look like in action A fresh take on how to build community support instead of barriers Why it's never too late to bring your professional skills into animal welfare Resources & Links: Animal Shelter Fundraising (http://animalshelterfundraising.com) Animal Shelter Services (http://animalshelterservices.com) Children's Books by Tim Crum (http://timcrum.com) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies611) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

“If you can't fix 'em, don't feed 'em. You may think you're being kind, but make sure you do the responsible thing and spay and neuter.” This episode is sponsored-in-part by Maddie's Fund. What started as a COVID-era effort to help feed pets in need has transformed into a full-fledged nonprofit tackling the staggering population of community cats in Orlando, Florida. In this powerful conversation, Wednesday Hugus shares how her organization evolved from a pet food pantry into a multifaceted rescue operation focused on TNR (Trap-Neuter-Return), medical advocacy, and grassroots community support. Wednesday, founder of Wednesday's Community Cats and Kittens, pulls back the curtain on what it takes to coordinate a network of trappers, feeders, and fosters — all while navigating limited resources, volunteer burnout, and systemic challenges. With a sharp eye for strategy and deep compassion, she's proving that a small-but-mighty group can make a real dent in a county with an estimated 90,000 community cats. From leveraging Nextdoor for real-time outreach to raising over $375,000 for medical cases, Wednesday shows what's possible when you combine hustle, heart, and hyper-local focus. This episode is an inspiring blueprint for turning personal passion into community-wide impact. Press Play Now For: How Wednesday built a nonprofit from her garage — no website required! The power of using Nextdoor for local cat rescue and real-time response Wednesday's take on what Orlando gets right (and wrong) about TNR The critical importance of spaying and neutering—including owned cats How to prevent burnout in volunteer-heavy operations Why feeding cats must go hand-in-hand with fixing cats Navigating limited veterinary access and thinking creatively about care Resources & Links: Wednesday's Community Cats and Kittens on Nextdoor (https://tinyurl.com/38ajp4un), Facebook(https://www.facebook.com/WednesdaysCommunityCats), and Instagram(https://www.instagram.com/wednesdayscommunitycats/) Pet Alliance of Greater Orlando (https://petallianceorlando.org/) Franklin's Friends (https://franklinsfriends.info/) Community Cats Podcast's Community Cat Pyramid (https://www.communitycatspodcast.com/cat-pyramid-2/) and Cat Calculator (https://www.communitycatspodcast.com/community-cat-calculator/) Pawsitive Pantry Pet food bank in VT & MA (https://pawsitivepantry.org/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies609) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"We all want to help, but without the right tools and resources, TNR can feel impossible. That's why we need technology to bridge the gaps." This episode is sponsored-in-part by Maddie's Fund. Trapping and caring for community cats comes with numerous logistical challenges—finding vet appointments, securing transportation, and funding medical care. Alexa Kyler, software developer and TNR advocate, is tackling these obstacles with the Trapper Aid Initiative, an app designed to connect trappers with critical resources. In this episode, Alexa shares how her own experience with TNR inspired this innovative solution, the hurdles of building tech for animal rescue, and her vision for the future of community cat support. Press Play Now For: How Alexa's husband introduced her to the world of TNR The biggest challenges facing community cat trappers today Why resource-sharing is critical for successful TNVR programs The impact of veterinary appointment shortages on community cats How technology can help streamline TNR efforts The complexities of funding and structuring tech-based nonprofit solutions Resources & Links: Trapper Aid Initiative (http://catcrisispossiblesolution.com) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies609) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"If you're struggling to catch the last cat in your colony, you just haven't figured out the right approach yet. Every cat is catchable with the right technique." This episode is sponsored-in-part by Maddie's Fund. From building Kuwait's first progressive animal shelter to developing global disaster response programs, John Peaveler has seen it all. In this episode, John shares his journey from military veteran to animal welfare expert, discussing the challenges of handling feral dogs and cats, the necessity of effective population management, and the importance of humane animal capture techniques. Whether you're struggling with "trap-smart" cats or looking to develop large-scale TNVR programs, John's expertise and field-tested insights offer invaluable guidance. Press Play Now For: John's unexpected entry into animal welfare through a dog rescue in Kuwait The challenges of catching feral dogs and cats in extreme environments Why TNVR is the most effective strategy for managing community cat populations The importance of conditioning and strategic trapping techniques Lessons learned from large-scale population management efforts The role of governments and organizations in tackling community animal welfare issues How high-volume, high-quality spay/neuter programs make a lasting impact Resources & Links: Humane Innovations LLC (https://www.humaneinnovations.com/) Tomahawk Live Trap (https://livetrap.com/) Community Cat Podcast's Community Cat Calculator (https://www.communitycatspodcast.com/community-cat-calculator/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies608) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"You have to feel good about what you can do, even if you can't help them all. Every small effort makes a difference.” This episode is sponsored-in-part by Maddie's Fund. In this episode, host Stacy LeBaron welcomes Karen Menczer, founder of Animal Kind International, an organization that supports animal welfare groups in under-resourced communities worldwide. Karen shares her journey from passionate dog lover to global cat advocate and details the challenges and triumphs of supporting local animal welfare organizations across 14 countries. From TNVR programs to veterinary care initiatives, she highlights the vital work being done for community cats and the importance of moral and financial support in the field. Tune in to learn how small actions can have a big impact on the global stage. Press Play Now For: How Karen's love for dogs led her to become a cat advocate The origins and mission of Animal Kind International The challenges of supporting animal welfare in Africa and the Caribbean Why cats face unique struggles in many communities worldwide The importance of funding and moral support for grassroots rescue organizations How humane education is changing attitudes toward community cats The power of small grants and community-based animal welfare efforts Resources & Links: Animal Kind International (https://www.animal-kind.org/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies607) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"We want to be the example that proves you should never give up. No matter where you are, if you keep pushing, you can make change happen." This episode is sponsored-in-part by Maddie's Fund. In this episode, host Stacy LeBaron welcomes Matt Tougas of the Sioux Empire TNR Coalition back for an exciting update on the fight for trap-neuter-return (TNR) in Sioux Falls, South Dakota. Since his last appearance on the podcast, Matt and his coalition have made major strides—convincing city officials to support an ordinance that will formally allow and protect TNR efforts within the city. Matt shares how persistence, education, and coalition-building helped turn skeptics into supporters, including local lawmakers and the Humane Society. He discusses the upcoming city council vote, the potential for a dedicated TNR veterinarian, and the challenges of implementing a sustainable community cat program. He also highlights how Sioux Falls' success could inspire neighboring cities to adopt similar policies, ultimately leading to statewide progress for cat welfare. If you're looking for inspiration on how to advocate for TNR in your community, this episode is a must-listen. Press Play Now For: How the Sioux Empire TNR Coalition won city council support for TNR The critical role of public education in changing attitudes toward community cats How TNR is helping the local Humane Society work toward no-kill status The importance of having a dedicated veterinarian for TNR programs What's next for Sioux Falls and how the ordinance could influence other cities The value of coalition-building in advancing animal welfare initiatives Tips for overcoming opposition and pushing for legislative change Resources & Links: Sioux Empire TNR – Learn more about Matt's organization and how to get involved. (https://siouxempiretnr.org/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies605) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Nothing shows the benefits of TNR better than actually doing it. Once communities see the impact, they come on board, and that's when real change happens.” This episode is sponsored-in-part by Maddie's Fund. Harry Eckman, Global Advisor for Cat Population Management at International Cat Care, joins host Stacy LeBaron for an insightful discussion on the challenges and opportunities in managing unowned cat populations worldwide. With over 25 years in animal welfare, Harry has worked on everything from stray population management to ending the dog and cat meat trades. In this episode, he shares his journey into animal welfare, the realities of life for unowned cats across different regions, and innovative solutions to improve their welfare. Harry sheds light on his latest project, a three-year initiative backed by the Battersea Global Enabler Fund, focusing on cat welfare strategies in five countries: the UK, Cyprus, Greece, Portugal, and Australia. He emphasizes the importance of community-driven solutions, the role of cat feeders as unsung heroes, and the systemic challenges—including veterinary shortages—that impact cat welfare globally. From integrating social services into feline welfare to normalizing trap-neuter-return (TNR), Harry and Stacy discuss what it takes to build sustainable, community-led programs that truly make a difference. Press Play Now For: How Harry Eckman transitioned from pastry chef to global cat welfare leader The harsh realities faced by unowned cats around the world Why effective TNR is more than just sterilization—it's about strategic planning The importance of integrating cat welfare into existing community services How veterinary shortages are impacting cat population management globally The role of cat feeders and why they are key to humane population control A groundbreaking international project aimed at improving feline welfare Resources & Links: International Cat Care – Learn more about their mission and projects (https://icatcare.org) Find Harry Eckman on LinkedIn (https://www.linkedin.com/in/harry-eckman-45b9a847/) Harry's Published Research on Cat & Dog Welfare in Portugal – Read it here(https://www.cabidigitallibrary.org/doi/10.1079/hai.2024.0029) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies605) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"We know how much the messages and stories we hear impact what we believe to be true. If we change our messaging, we can create real change for animals and communities." This episode is sponsored-in-part by Maddie's Fund. How can storytelling and messaging shape the future of animal welfare? In this episode of the Community Cats Podcast, host Stacy LeBaron sits down with Hanna Lentz, executive director of SPARC (Supporting People and Animal Relationships for Change). With two decades in animal welfare, Hanna shares how SPARC is reshaping narratives to improve collaboration, reduce divisiveness, and create meaningful change for animals and people. From hands-on shelter work to strategic messaging, Hanna discusses her journey and words' powerful role in shaping perceptions, policies, and practices in animal welfare. Whether you're involved in TNR, rescue, or advocacy, this episode will challenge you to rethink how we talk about the work we do—and why it matters. Press Play Now For: The role of messaging in shaping animal welfare strategies How community members can support pet owners in crisis The power of empathic listening in advocacy and rescue work Breaking down divisive issues like "No-Kill" and community cat management How SPARC is helping organizations refine their language for maximum impact Why collaboration between social services and animal welfare is crucial Resources & Links: Learn more about SPARC (http://www.sparcinsight.org) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies604) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"We have to stop the endless cycle. Everyone loves kittens, but the goal should be to make sure they were never born into suffering in the first place." This episode is sponsored-in-part by Maddie's Fund. In this episode of The Community Cats Podcast, host Stacy LeBaron welcomes Robin Post, an experienced Registered Veterinary Technician (RVT) and the 2023 recipient of the Linda Markland Outstanding RVT of the Year Award. With a career spanning shelter medicine, spay/neuter clinics, and fieldwork in underserved communities, Robin shares her deep insights into feline welfare, TNR (Trap-Neuter-Return), and the importance of accessible veterinary care. Robin's journey from shelter veterinary assistant to leading Animal Fix Clinic, a high-volume spay/neuter and urgent care facility, underscores her commitment to helping both community cats and pet owners. She dives into the challenges of managing feral cat populations, the necessity of spaying mother cats to prevent the endless cycle of unwanted kittens, and how her clinic is implementing Fear Free practices to minimize stress for cats undergoing surgery. Stacy and Robin also discuss the ongoing veterinarian and technician shortages, the increasing demand for TNR services, and the role technology—such as tracking devices and colony management tools—plays in improving feline welfare. Whether you're a seasoned TNR advocate or new to community cat care, this episode offers invaluable guidance on spay/neuter best practices, post-surgery recovery, and the evolving landscape of feline rescue efforts. Press Play Now For: How Robin's experience in shelter medicine led her to a passion for community cat care The life-changing impact of spaying mother cats—not just their litters Understanding Fear Free practices in high-volume spay/neuter clinics How the Animal Fix Clinic is tackling emergency surgeries for underserved pets The biggest challenges facing TNR efforts today—and what's needed to move forward Why keeping community cats in good body condition matters for their survival Tips for trappers on when (and when not) to bring a cat to a vet clinic The growing role of technology in managing community cat colonies How to collaborate with veterinarians to ensure TNR remains a priority Resources & Links Animal Fix Clinic (http://www.animalfixclinic.org) Community Cats Podcast TNR Certification Workshop (https://www.communitycatspodcast.com/community-cat-care-training-education/) Fear Free Certification (http://www.fearfreepets.com) Community Cat Calculator (https://www.communitycatspodcast.com/community-cat-calculator/) Sponsor Links Maddie's Fund (https://www.communitycatspodcast.com/maddies603) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Cats are an incredible way to help new graduates with their surgical training. You never know what you're going to find, and that hands-on experience is invaluable.” This episode is sponsored-in-part by Maddie's Fund and The Community Cat Clinic. How can we ensure the next generation of veterinarians is equipped to handle the unique challenges of community cats? In this episode, Stacy LeBaron welcomes Dr. Nellie Goetz, Associate Professor of Practice at the University of Arizona College of Veterinary Medicine, to discuss her innovative approach to veterinary education and the vital role of high-quality, high-volume spay/neuter (HQHVSN) training. Dr. Goetz shares insights from her week-long elective course that immerses students in hands-on community cat care, teaching everything from surgery techniques to navigating legal and ethical considerations. With support from local organizations and shelters, students gain real-world experience treating up to 50 cats per day. The course not only strengthens surgical skills but also fosters a deeper understanding of public health, TNR (Trap-Neuter-Return), and the complex relationship between communities and outdoor cats. Tune in to learn how this groundbreaking program is shaping the future of veterinary medicine, why community cat care should be a core part of veterinary training, and how local clinics can get involved in expanding spay/neuter access. Press Play Now For: How veterinary students are trained in high-volume spay/neuter technique The importance of community cat care in veterinary education How to balance shelter medicine with private practice veterinary work The role of community partnerships in expanding spay/neuter access Why MASH-style spay/neuter clinics could help solve the capacity crisis Strategies for integrating TNR services into private veterinary practices How veterinarians can get involved in hands-on community cat programs Resources & Links: University of Arizona College of Veterinary Medicine: http://vetmed.arizona.edu Contact Dr. Nellie Goetz: ngoetz@arizona.edu Humane Society of Arizona: http://hssaz.org Pima County Animal Care: http://webcms.pima.gov Merck Animal Health: http://merck-animal-health.com Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies602) The Community Cat Clinic (https://www.communitycatspodcast.com/catclinicga) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Over 80% of the tagged cats didn't need to come into the shelter at all. This simple tool is keeping cats in their communities where they belong." – Dr. Amy Dalrymple This episode is sponsored-in-part by Maddie's Fund and The Community Cat Clinic. What if a simple collar could help keep community cats out of shelters and reunite them with their families? In this episode, host Stacy LeBaron chats with Nina Stively, Director of Loudoun County Animal Services, and Dr. Amy Dalrymple, veterinarian and shelter medicine specialist, about the Tag! You're Home! program—a groundbreaking approach to identifying and returning outdoor cats to their rightful homes. With traditional shelter methods resulting in low return-to-owner rates for stray cats, Tag! You're Home! offers a humane and data-driven alternative. Nina explains how her shelter equips found cats with collars bearing a simple question: “Am I your cat?” The results speak for themselves—over 80% of tagged cats never needed shelter intake, and 31% were confirmed to have been reunited with their owners. Dr. Dalrymple discusses the research behind this initiative, the benefits for both shelters and communities and how this concept can be applied beyond municipal programs, including TNR efforts. Tune in to discover how a small intervention is making a huge impact on cat welfare and how you can bring this idea to your community. Press Play Now For: A simple and effective method to reunite lost cats with their families How the Tag! You're Home! program keeps community cats out of shelters The surprising statistics behind stray cat reunifications Why traditional shelter systems often fail lost cats How this program bridges the gap between TNR groups and shelters The importance of changing public perception about stray and outdoor cats How you can implement similar initiatives in your own community Resources & Links: Learn more about Loudoun County Animal Services: http://loudoun.gov/animals Contact Nina Stively: animals@loudoun.gov Journal of Shelter Medicine & Community Animal Health (https://jsmcah.org/index.php/jasv/article/view/98) Community Cats Podcast Paper Collar Template (https://www.communitycatspodcast.com/paper-collar/) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies601) The Community Cat Clinic (https://www.communitycatspodcast.com/catclinicga) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

“Cats have finally come into their own. For so many years, cats were second-class citizens in veterinary research, but now we're finding treatments and diagnostics specific to them." This episode is sponsored-in-part by Maddie's Fund and The Community Cat Clinic. For our 600th episode, we're looking ahead to the future of feline welfare with Brianna Lovell Myers, Administrative Director of United Spay Alliance. Spay/neuter is the most effective way to reduce cat overpopulation, yet many communities still struggle with access to affordable, timely services. In this milestone conversation, Bri shares how United Spay Alliance is tackling these challenges through veterinary training programs, grant funding for grassroots organizations, and advocacy efforts like the Feline Fix by Five campaign. We also discuss the impact of the veterinary shortage, creative solutions to expand spay/neuter capacity, and how individuals can take action in their communities. Join us as we celebrate 600 episodes of turning passion for cats into action and explore the future of spay/neuter initiatives that make a real difference. Press Play Now For: A look back at 600 episodes of feline advocacy How United Spay Alliance is making spay/neuter more accessible nationwide The Wet Lab Program, training veterinarians in high-quality, high-volume spay/neuter techniques The challenges grassroots organizations face balancing trapping and administration The Feline Fix by Five campaign—why it's crucial to spay/neuter before five months The Community Cats Grants Program—helping small organizations build their capacity Addressing the veterinary shortage and finding innovative ways to expand care How you can get involved with United Spay Alliance's state leader program and low-cost spay/neuter listings Resources Mentioned: United Spay Alliance (http://www.unitedspayalliance.org) Feline Fix by Five Campaign (http://www.felinefixbyfive.org) Community Cats Podcast (http://www.communitycatspodcast.com) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies600) The Community Cat Clinic (https://www.communitycatspodcast.com/catclinicga) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

“Cats have finally come into their own. For so many years, cats were second-class citizens in veterinary research, but now we're finding treatments and diagnostics specific to them." This episode is sponsored-in-part by Maddie's Fund. In this insightful episode of the Community Cats Podcast, host Stacey LeBaron sits down with Dr. Maggie Placer and Vickie Fisher from the Every Cat Health Foundation to explore groundbreaking research aimed at improving feline health. Dr. Placer, a dedicated veterinarian specializing in small animal and feline care, and Vickie Fisher, the foundation's immediate past president, share their expertise on the evolution of feline diseases, the latest studies on FIP (Feline Infectious Peritonitis), and how their research is making an impact worldwide. Discover how a recent outbreak in Cyprus has sparked an international research collaboration, why feline health research has historically lagged behind canine studies, and what's being done to close that gap. They also discuss how proactive spay/neuter efforts, community cat management, and even gut microbiome research are shaping the future of feline medicine. Whether you're a cat lover, a shelter volunteer, or a veterinary professional, this episode is packed with valuable insights into feline health advancements that can benefit cats everywhere. Tune in to learn how Every Cat Health Foundation is funding critical research that could change the way we diagnose, treat, and ultimately prevent diseases like FIP. Press Play Now For: How Every Cat Health Foundation is leading the fight against FIP The impact of a recent FIP outbreak in Cyprus and what it means for global cat health Why feline-specific research has historically been underfunded and how that's changing The evolving conversation around FIV, FeLV, and other feline diseases How gut microbiome studies could revolutionize feline healthcare The role of spay/neuter programs in disease prevention and community cat management The latest research on stress reduction in shelter cats through innovative housing methods Resources Mentioned: Every Cat Health Foundation (http://everycat.org) Feline Veterinary Medical Association (FVMA) / American Association of Feline Practitioners (AAFP)(http://catvets.org) Sponsor Links: Maddie's Fund (https://www.communitycatspodcast.com/maddies599) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

“Fixing a colony is more than just spaying and neutering; it's about creating healthier, happier lives for cats and fostering trust within the community.” This episode is sponsored-in-part by Maddie's Fund. In this episode of the Community Cats Podcast, host Stacy LeBaron chats with Jenna Carr of Cool Cat Collective and Renae Woith of Tipped Ears about innovative approaches to helping community cats. Jenna shares how Cool Cat Collective, a unique cat-themed boutique and art gallery in Long Beach, California, partners with Tipped Ears to create a safe, enriching space for adoptable cats while engaging the community. Renee provides insight into the critical work of TNR (Trap-Neuter-Return) in Compton, California, emphasizing the impact of finishing entire colonies and overcoming resource challenges. Together, they discuss how businesses can integrate community cat support into their models, the transformative power of partnerships, and the role of TNR groups in advocating for increased spay/neuter access. With heartwarming stories, practical strategies, and inspiring community outreach, this episode showcases the dedication it takes to create a better future for cats. Press Play Now For: The story behind Cool Cat Collective's innovative space for adoptable cats. How TNR efforts in Compton are addressing overwhelming challenges. Why collaboration between businesses and nonprofits is a game changer for community cats. The benefits of creating cat-friendly environments in nontraditional spaces. Tips for engaging local communities in TNR and fostering programs. A glimpse into the future of TNR advocacy, from mobile clinics to public events. Resources Mentioned: Cool Cat Collective Website (https://coolcatcollective.co/) @CoolCatCollectiveLBC on Instagram and TikTok. Tipped Ears Website (https://tippedears.org/) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.  

“Empathy must guide us—if we truly feel for our feline friends, declawing wouldn't exist.” Declawing might sound harmless, but what if it's one of the most misunderstood and harmful practices affecting cats today? In this powerful conversation, Stacy LeBaron chats with Dr. Jennifer Conrad, the trailblazing veterinarian behind The Paw Project, an organization on a mission to stop declawing for good. Dr. Conrad unravels the dark history of declawing, explaining why it's less about trimming claws and more about amputating a cat's defenses—both physically and emotionally. With passion, relatability, and a wealth of knowledge, Dr. Conrad takes us into the billion-dollar industry that's kept this cruel practice alive and shares how her team is taking the fight to the legislative level. You'll learn how to spot humane veterinarians, advocate for change, and help your local community embrace more compassionate practices. Plus, don't miss her insights in American Cats: The Good, the Bad, and the Cuddly, a new documentary from Amy Hoggart that exposes the shocking truths behind America's relationship with its feline friends. This episode will leave you informed, inspired, and ready to take action. Because when it comes to cats, they deserve nothing less than our claws-out advocacy. Press Play Now For: The shocking truth behind the billion-dollar declawing industry. Why declawing is more accurately described as “de-knuckling." How declawed cats are impacted both physically and behaviorally. The legislative efforts behind banning declawing in the U.S. and Canada. Why veterinarians who refuse to declaw are paving the way for a humane future. Tips for advocating for humane veterinary practices in your community. Insights into American Cats: The Good, the Bad, and the Cuddly, a documentary spotlighting America's relationship with cats. Resources Mentioned: The Paw Project website. (www.pawproject.org) Find no-declaw veterinarians near you. (https://pawproject.org/no-declaw-vets-directory/) How you can advocate in your area. (https://pawproject.org/contribute/letter-writing-tips/) American Cats: The Good, the Bad, and the Cuddly: A must-watch documentary exploring declawing and cat welfare. (https://youtu.be/b5acPbONnwU?si=i52Ug-Q9qHVrpo-U) January, 2020 Episode with Dr. Jennifer Conrad (https://youtu.be/nA1RL1-DJiI?si=exVXAqrlUr65kUSr) Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"The fatality rate for kittens is appalling, and the goal is to reduce their suffering while ensuring healthier, happier lives for the cats that remain.” This episode is sponsored-in-part by Maddie's Fund. Join us this week for an enlightening conversation as Stacy LeBaron sits down with Gary Evans, the visionary President of the Alliance for Contraception in Cats and Dogs (ACC&D). Together, they explore groundbreaking advancements in non-surgical sterilization and their potential to transform how we manage cat and dog populations. Gary unpacks the science, challenges, and promising developments behind single-injection contraceptives and the innovative marking solutions being developed at Georgia Tech, like microneedle tattoos. Gather valuable insights into how these solutions could drastically increase sterilization rates, reduce veterinary resource demands, and pave the way for a future with fewer homeless animals. Gary also digs into the critical role of targeted Trap-Neuter-Return (TNR) programs and the economic strategies that amplify their impact. With a realistic but hopeful view, he outlines the timeline for non-surgical sterilants to become widely accessible and the steps needed to bridge the gap between research and real-world application. Whether you are an animal advocate, veterinary professional, or a community cat caretaker, we know this episode will leave you with hope in the real progress we are making to create a world where every cat and dog can live a healthier, safer life. Press play now for: Gary's transition from tech to non-profit and his passion for community cats. The promise and challenges of non-surgical sterilization methods. Why targeted TNR programs are the key to impactful population control. Innovative solutions like magistral acetate and microneedle tattooing for marking sterilized animals. Insights into how non-surgical methods can alleviate veterinary staffing shortages. The economic and ethical case for scaling humane population control methods. Gary's advice for engaging veterinarians and using available resources to make a difference. Resources mentioned: Alliance for Contraception in Cats and Dogs (ACC&D): http://www.acc-d.org/ Follow ACC&D on Facebook: https://www.facebook.com/profile.php?id=100064891893927 Follow ACC&D on LinkedIn: https://www.linkedin.com/company/alliance-for-contraception-in-cats-and-dogs/ Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Every challenge in colony care has a solution. Whether it's predators, pests, or even harsh winters, the key is preparation and creativity." This episode is sponsored-in-part by Maddie's Fund. Get ready to take your colony caretaking skills to the next level in part two of our action-packed webinar series! Bryan Kortis tackles the biggest challenges faced by community cat caretakers, from crafting winter shelters to battling pests and promoting feline health. Discover creative solutions to common problems and learn how to transform skeptics into TNR supporters. Whether you're building a cozy shelter from scratch or addressing a colony-wide health crisis, this episode is your go-to resource for thriving cat communities. Let's solve problems and save lives together! Press play now for: How to build affordable and effective winter shelters. Solutions for pest problems: ants, raccoons, and more. Dealing with disease outbreaks and maintaining cat health. Proven methods to gain community support for TNR. Turning everyday items into lifesaving tools for your cats. Resources mentioned: Neighborhood Cats Website: https://www.neighborhoodcats.org/ Neighborhood Cats Facebook: https://www.facebook.com/neighborhoodcats/ Neighborhood Cats Instagram: https://www.instagram.com/nbrhoodcats/ The Everything TNR Playlist: https://communitycatspodcast.com/everythingtnr Feralvilla, Home of the World's Best-Selling Outdoor Cat Shelter: https://feralvilla-com.3dcartstores.com/ Online Cat Conference: https://www.communitycatspodcast.com/events/online-cat-conference-jan-2025/ TNR Certification Workshop: https://www.communitycatspodcast.com/community-cat-care-training-education/ Follow & Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"Community cats are creatures of habit. By feeding them on a routine schedule, you're not just meeting their needs—you're building trust and making caretaking easier for everyone." This episode is sponsored-in-part by Maddie's Fund. Welcome to part one of our two-part series on colony caretaking, where we uncover the secrets to thriving community cat colonies! Join Susan Richmond and Bryan Kortis from Neighborhood Cats as they share game-changing strategies to create strong bonds with community cats through feeding routines. Learn how to select nutritious food without breaking the bank, set up feeding stations that keep wildlife at bay, and take control of colony monitoring. This episode is packed with practical tips, heartwarming stories, and expert advice to make caretaking smoother and more impactful. Don't miss this must-listen guide for every community cat advocate and caretaker! Press Play Now For: Why routine is key to forming bonds with community cats. The do's and don'ts of feeding schedules. Selecting the right food for health and budget. The importance of clean and discreet feeding setups. Managing wildlife and other challenges during feeding times. Resources Mentioned: Neighborhood Cats Website: https://www.neighborhoodcats.org/ Neighborhood Cats Facebook: https://www.facebook.com/neighborhoodcats/ Neighborhood Cats Instagram: https://www.instagram.com/nbrhoodcats/ The Everything TNR Playlist: https://communitycatspodcast.com/everythingtnr Feralvilla, Home of the World's Best-Selling Outdoor Cat Shelter: https://feralvilla-com.3dcartstores.com/ Online Cat Conference: https://www.communitycatspodcast.com/events/online-cat-conference-jan-2025/ TNR Certification Workshop: https://www.communitycatspodcast.com/community-cat-care-training-education/ Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

"My job is to figure out ways to get cats fixed. It's about strategy, collaboration, and making humane care accessible to every community." This episode is sponsored-in-part by Maddie's Fund. In this reflective and forward-thinking episode of the Community Cats Podcast, host Stacy LeBaron takes center stage, offering listeners an intimate look at her mission and the exciting plans for 2025. Joined by Mike Phillips of Urban Cat League, Stacy discusses her journey of nearly three decades in animal welfare and the evolving goals of the podcast. With the motto "See it, Fix it, Solve it" at its core, Stacy outlines the strategic initiatives aimed at achieving humane solutions for community cats. Listeners will gain insight into key topics, including the United Spay Alliance's efforts to bolster spay/neuter programs, the role of collaboration with social services, and the challenges of succession planning in rescue organizations. This episode is packed with innovative ideas, from the importance of accessible veterinary training (hello, wet labs!) to the transformative potential of tools like the Community Cat Calculator. Whether you're a seasoned TNR practitioner or a new advocate for feline welfare, Stacy's passion and strategic perspective will leave you inspired to take action in your own community. Press Play Now For: The 2025 vision for community cat care: strategy and sustainability. Behind the scenes at the United Spay Alliance and its groundbreaking programs. The role of social service organizations in supporting community cats. Succession planning tips for rescue organizations and fostering the next generation of advocates. Tools like the Community Cat Calculator to assess and address feline population needs. How post-pandemic innovations are shaping the future of adoptions and clinic operations. Resources Mentioned: United Spay Alliance Community Cat Calculator Tool National Kitten Coalition Community Cat Workshops University of the Pacific - Community Cat Program Management Course Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

“Trap-neuter-return is one piece of the puzzle. When it's part of a strategic cat population management program, TNR becomes a powerful tool for addressing feline overpopulation.” This episode is sponsored-in-part by Maddie's Fund. How do we piece together the puzzle of cat overpopulation? In this episode of the Community Cats Podcast, Stacy LeBaron chats with Vicky Halls, Head of Unowned Cats at International Cat Care, about innovative strategies to address this global challenge. Drawing on decades of experience in feline welfare, Vicky introduces her "jigsaw puzzle" approach to managing cat populations, highlighting the importance of collaboration, root-cause solutions, and strategic trap-neuter-return (TNR) programs. Learn how to connect the pieces for effective cat population management, navigate the challenges of global resource disparities, and explore the progressive work of the Battersea Cat Project. Whether you're a TNR pro or new to community cat care, this episode offers actionable insights and inspiration. Press Play Now For: The emotional and professional journey of a feline welfare trailblazer. Understanding root causes vs. symptoms in cat overpopulation. Insights into the "jigsaw puzzle" of cat population management. Strategies for effective TNR programs and community collaboration. An overview of the Battersea Cat Project's global impact. How access to resources shapes outcomes in cat population management. Resources Mentioned: International Cat Care Email Vicky Halls at vicky.halls@icatcare.org for insights and collaboration. Video: Completing the jigsaw puzzle of sustainable and effective cat population management Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

“By creating this barrier to rabies between wildlife, pets, and people, it's not just about the well-being of the cats—it's about the well-being of the community.” This episode is sponsored-in-part by Maddie's Fund, The Community Cat Clinic, and the Whisker Tracker App. In this episode of the Community Cats Podcast, host Stacy LeBaron sits down with Dr. Bob Weedon, an expert in veterinary public health and a leading advocate for Trap-Neuter-Vaccinate-Return (TNVR) programs. Dr. Weedon shares insights into how TNVR programs are essential for managing cat populations and offer critical public health benefits. By vaccinating community cats, TNVR efforts create a vital “barrier” against diseases like rabies, protecting pets and humans. Dr. Weedon explains how public health officials can embrace TNVR as a community health strategy, emphasizing the power of collaboration between local governments, public health departments, and animal advocates. The conversation ventures into the science behind rabies immunity, debunking misconceptions about cat-related diseases like toxoplasmosis, and why cat advocates should focus on reducing misinformation. Dr. Weedon also gives a sneak peek into potential breakthroughs in non-surgical sterilization techniques, which could revolutionize community cat management. Whether you're a cat advocate, public health professional, or just interested in animal welfare, this episode sheds light on the multi-layered impact of TNVR programs on communities nationwide. Press Play Now For: The importance of vaccinating community cats to safeguard public health How TNVR programs help reduce rabies risks in local communities Strategies for presenting TNVR programs to town officials and addressing misconceptions Myths about toxoplasmosis and its connection to outdoor cats The potential future of non-surgical sterilization in community cat management Real-world examples of successful public-private partnerships in animal control Resources Mentioned: Cat Wars: The Devastating Consequences of a Cuddly Killer by Peter P. Marra and Chris Santella (2016) Response of Feral Cats to Vaccination at the Time of Neutering by S.M. Fischer et al. (2007) Compendium of Animal Rabies Prevention and Control, 2016. Handbook of Zoonoses: Identification and Prevention by Colville and Berryhill (2007). This handbook provides detailed information on zoonotic diseases, including identification and preventive measures. Alliance for Contraception in Cats and Dogs (ACC&D) United Spay Alliance Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities   Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers:   - Trae Bodge - traebodge.substack.com   - Aly Walansky - alywalansky.substack.com   Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC   Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass   Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews  

"It's important to understand that nothing else works. There's no other method available if you want to control the cat population besides sterilization.” This episode is sponsored-in-part by Maddie's Fund and the Whisker Tracker App. If you missed Part 1 of this episode click here to listen now! In this special, two-part audio presentation of a recent live webinar, we'll Explore Return-to-Field (RTF) programs for community cats with Bryan Kortis of Neighborhood Cats. With years of experience managing TNR (Trap-Neuter-Return) programs, Kortis and his wife, Suzi Richmond, provide an expert perspective on the RTF approach, discussing its benefits, challenges, and impact on communities. From the origins of RTF programs to their evolving role in shelters across the U.S., they share success stories and compelling data showing how RTF reduces shelter euthanasia rates, frees up resources, and helps create a humane solution for managing feral and stray cat populations. They also touch on practical strategies for implementing RTF in various communities, legal considerations, and the important differences between RTF and TNR. Tune in to explore a groundbreaking approach that's changing the future of animal shelters and the lives of community cats. Press Play Now For: The Journey of RTF Programs: How RTF went from concept to common practice in U.S. shelters Defining Terms: Understanding RTF, TNR, and their specific impacts on cat populations Success Metrics: How RTF programs reduce euthanasia rates and shelter costs Community and Shelter Benefits: Lower complaints, higher public support, and fewer shelter admissions Legal and Advocacy Tips: What municipalities should know about implementing RTF Practical Advice for Shelters: Managing intake, assessing eligibility, and effective returns Additional Resources: Return-to-Field Handbook Neighborhood Cats TNR Certification Workshop Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.   (Haven't read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I'm happy to announce the Desired Sharing Proposition Brand Guidelines. Today's podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales! In this episode, you'll learn: [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide [03:00] Why I wrote the Desired Brand Effect [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on

"It's important to understand that nothing else works. There's no other method available if you want to control the cat population besides sterilization.” This episode is sponsored-in-part by Maddie's Fund and the Whisker Tracker App. In this special, two-part audio presentation of a recent live webinar, we'll Explore Return-to-Field (RTF) programs for community cats with Bryan Kortis of Neighborhood Cats. With years of experience managing TNR (Trap-Neuter-Return) programs, Kortis and his wife, Suzi Richmond, provide an expert perspective on the RTF approach, discussing its benefits, challenges, and impact on communities. From the origins of RTF programs to their evolving role in shelters across the U.S., they share success stories and compelling data showing how RTF reduces shelter euthanasia rates, frees up resources, and helps create a humane solution for managing feral and stray cat populations. They also touch on practical strategies for implementing RTF in various communities, legal considerations, and the important differences between RTF and TNR. Tune in to explore a groundbreaking approach that's changing the future of animal shelters and the lives of community cats. Press Play Now For: The Journey of RTF Programs: How RTF went from concept to common practice in U.S. shelters Defining Terms: Understanding RTF, TNR, and their specific impacts on cat populations Success Metrics: How RTF programs reduce euthanasia rates and shelter costs Community and Shelter Benefits: Lower complaints, higher public support, and fewer shelter admissions Legal and Advocacy Tips: What municipalities should know about implementing RTF Practical Advice for Shelters: Managing intake, assessing eligibility, and effective returns Additional Resources: Return-to-Field Handbook Neighborhood Cats TNR Certification Workshop Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

500 Episodes!  Wow - what a milestone! Whether you've been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level. This really hit home for me as I was listening to Amanda Francis, and she said a line I'll never forget: “Your setback is your comeback.” In today's episode - I'll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be! Here's what's in this episode: [0:00] I'm giving you the same process that has helped me make millions [1:54] Your Setback is Your Comeback + 500 Episodes!! [3:36] The secret I've been hiding for 5 years [7:36] The future of Flourish & Thrive and what it means for you [11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts [12:58] 2 personal setbacks that led to who I am today [16:23] What are your setbacks trying to tell you? [21:08] Letting creativity bloom in your life [23:18] Making a comeback plan [26:14] Leveraging your setback lessons [28:28] A friendly reminder: find a supportive community [29:44] Embrace the journey and celebrate with me   Here are the resources mentioned in the show: Connect with Tracy on Instagram! Buy Gloci - supports healthy gut and glowing skin Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY!   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today's episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits. This episode's rundown: [00:00] Intro [00:42] 5-Step Holiday Sales Masterclass [02:03] Introducing Alicia [04:05] Holiday Content Marketing Bundle [04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur  [11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle [13:26] Giving birth to a book: the pregnancy of book writing [15:46] Reaching your Higher Self: Creating a New Identity [19:21] A 5-step framework for Building Higher-Self Habits [22:45] Mitigating Negative Thought Patterns and Maximizing your Potential [32:01] Being Open to Becoming More [34:26] Self-Publishing Your Own book [36:32] Finding balance in business: Creativity, Chaos, Order, and Integration [43:02] Designing Habits that Work: A.C.T.S  [48:58] Make your own Audiobook [49:45] Join the JMC Holiday Sales Challenges   Here are the resources mentioned in the show: Follow Alessia on Instagram! Buy Alessia's Book: Higher Self Habits Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY!   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere. xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

"Shelters across the country are in crisis… sometimes keeping a pet at home where they're loved and safe is as simple as providing them with a bowl of food.” This episode is sponsored in part by Maddie's Fund. In this insightful episode of the Community Cats Podcast, host Stacy LeBaron speaks with Natalia Hansen, Marketing Coordinator for the Humane Canada Summit for Animals. Natalia shares her journey from being unsure of cats to becoming a self-professed "cat lady," all while playing a pivotal role in Canada's animal welfare movement. She highlights the work Humane Canada does, from advocating for animal welfare legislation to organizing Canada's largest animal welfare conference. Natalia discusses the successes of Humane Canada, such as their advocacy for the ban on whale and dolphin captivity for entertainment, and the challenges that remain, including a nationwide shortage of veterinarians. She emphasizes the importance of collaboration in animal welfare and sheds light on innovative solutions like mobile spay and neuter programs, as well as pet food banks, which help keep pets in loving homes during times of hardship. As Natalia gears up for the 2025 Summit for Animals in Montreal, she invites listeners to attend and connect with other professionals dedicated to improving animal welfare. Whether through volunteering, donations, or simply sharing knowledge, Natalia urges everyone to get involved and support the work of local humane societies. Press Play Now For: How Humane Canada advocates for stronger animal protection laws and supports shelters across the nation. The inside scoop on the Summit for Animals, and why it's a must-attend event for animal welfare professionals. A deep dive into Canada's veterinary shortage and its impact on spay and neuter services. The lifesaving role of mobile spay/neuter units in reaching underserved communities. The critical importance of collaboration in advancing cat welfare across Canada. How Humane Canada's pet food banks are keeping pets in their homes during financial hardships. Resources Mentioned: Humane Canada Website Humane Canada Summit for Animals Collaboration in Cat Welfare Initiatives Report Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.  

Marketing is hard work.  It takes a lot of time and energy to acquire a new customer.  And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I'm talking about increasing your Average Order Value (AOV). In today's episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work. This episode's rundown:  [00:00] My big move! [02:18] Strategies to increase your Average Order Value (AOV) [03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses [05:31] Hummingbird Rising: Your setback is your comeback [08:12] Sell 20% more product to each customer on average [11:08] Create a win-win between you and the customer [14:29] Add value and charge more without increasing costs *much* [16:11] Give a shopping experience [18:20] Get your customers to buy now and fall in love with the item [20:23] Make it easy on yourself - let us help you  [21:22] Give us feedback and spread the word!   Here are the resources mentioned in the show: Join the Holiday Sales Challenge The Holiday Sales Machine Marketing + Content Bundle   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere. xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on TikTok: Follow @Flourish_Thrive TikTok Follow @TracyMatthewsNY on TikTok

"Giving back is way more powerful than receiving. The benefits are tenfold, and they come back to you in ways you can't explain." This episode is sponsored in part by Maddie's Fund and the Whisker Tracker App. In this inspiring episode of The Community Cats Podcast, host Stacy LeBaron sits down with Michael Schneider, founder of Pilots to the Rescue, a pioneering nonprofit that merges his love for aviation with his dedication to saving animals. Michael shares the remarkable journey that led him to establish this unique organization, which has successfully transported over 3,000 animals from overcrowded shelters to new homes across the country. Michael reveals the behind-the-scenes logistics of these lifesaving missions, discussing the special considerations of flying with animals and the profound fulfillment of combining passion with purpose. Beyond the flights themselves, he emphasizes the transformative power of hands-on involvement in rescue work, challenging listeners to move beyond donations and actively participate in the causes they care about. This conversation is filled with heartwarming stories of rescued animals, valuable insights into running a mission-driven nonprofit, and a call to action for anyone looking to make a real difference in the lives of animals. Whether you're a seasoned rescuer or new to the world of animal advocacy, this episode will uplift and motivate you to think about how you can help those in need—from the ground or the sky. Press Play Now For: The inspiring story behind Pilots to the Rescue and how it has saved over 3,000 animals Unique challenges and heartwarming rewards of transporting animals by plane Why hands-on involvement in rescue work brings profound personal fulfillment Michael's approach to running a nonprofit like a business for long-term impact How Pilots to the Rescue uses both air and ground transport to maximize their reach Practical tips on combining your passion with purpose to make a difference Resources Mentioned: Pilots to the Rescue: www.pilotstotherescue.org Connect on Social Media: Facebook, Instagram, YouTube, TikTok, LinkedIn Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

If I could solve one business problem for you - what would it be? That's what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you're in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you'll hear questions and answers for: How to make buying from you so easy that your customers can't help themselves Give your customers an experience they will remember and come back for again and again Turn your most loyal customers into brand ambassadors and affiliates What to automate and outsource - and what to do yourself And much, much more.   Solutions Given: [00:00] Recapping our latest live mastermind event [2:09] The JMC: learn Holiday Promotion Strategies and get accountability [3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands [04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially [08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special [10:05, 23:15] Serving your customers: sell more by making it easy [13:00] Email marketing: what happens if my customers unsubscribe? [15:50] CRM: how do I keep track of all my customers' life events (like anniversaries)? [20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it [31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them [40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource.  Also, how to switch from one platform to another with minimal headaches. [42:30] AI marketing: can I use AI to attract my ideal customers? [50:57] Legal: Can I “poach” customers from other platforms? [58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever! [59:37] What's working right now to give you great results this Holiday Season   Here are the resources mentioned in the show: Join the 30-Day Holiday Sales Challenge 5-Step Holiday Sales Playbook Masterclass   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

I know you're probably swamped this time of year with the holidays right around the corner. It's easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don't worry - I've got your back! In today's Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year. This episode's rundown: [00:00] Get my 5-step holiday sales playbook masterclass - for free [04:16] Join my upcoming masterminds for 6-7-figure business owners [06:19] Develop your holiday content strategy using my 5-step Holiday Planning process [06:41] Identify your vision and turn it into goals [08:59] Create a strategy that supports your vision [10:39] Break down your strategy into tactics [12:21] Execute your RGAs - Hannah's story [14:25] Break free from your limiting beliefs with a sales mindset [19:21] Going all in: 7-figures in the rural midwest - Lindsey's Story [22:27] You're invited to join the 30-day Holiday Sales Challenge in the JMC    Here are the resources mentioned in the show: 5-Step Holiday Sales Playbook Masterclass 30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

"We will not spay and neuter ourselves out of the problem...the education is the lasting part of it, and that will go from person to person." This episode is sponsored in part by Maddie's Fund and Tomahawk Traps. In this episode of the Community Cats Podcast, Stacy interviews Dr. Christine Monroe, a seasoned veterinarian, and Rhonda Shaffer, a dedicated trapper from Spay Neuter Northwest. Together, this two-woman team has enormously impacted feral cat populations in Whatcom County, pioneering innovative programs that provide compassionate care for thousands of cats. Through hands-on efforts, strategic collaboration, and a deep-rooted passion, they are leading the way in transforming how communities manage feral cats. Dr. Monroe and Rhonda share the origins of their work, which began with a simple idea over breakfast and evolved into a model for managing feral colonies. They discuss their unique approaches, from mass trappings to individual cat rescues, and their efforts to educate and empower local communities. Listeners will learn about the practical challenges of TNR (trap-neuter-return), the evolution of their feral cat program, and the “No Excuses” initiative that equips individuals to take action themselves. Tune in to hear the heartwarming stories behind the program, the incredible work being done to reduce cat overpopulation, and the powerful takeaways that can inspire any animal welfare advocate. Resources Visit Spay + Neuter Northwest on the web Follow & Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Select “Ratings and Reviews” and “Write a Review” then add a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you'd like. Today's guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you'll find yourself getting back hours if not whole days every week. This episode's rundown: [00:00] Intro & introducing Callan Faulkner [04:35] Using AI to make businesses efficient [09:26] AI for web search (hint: do the polar OPPOSITE of Google search) [14:05] Don't get mistaken for AI: use Claude - the most human-sounding AI model [16:54] Research with confidence: use Perplexity [20:01] Write pitches for PR using Claude  [23:24] Why you should spend time training AI (it's not that hard once you know what “training” really means) [25:31] Make your own CLIFF notes -  Notebook LM - reads your pick of 50 books in seconds [28:15] The best way to learn AI to streamline your business [35:26] Latest Updates and Big Changes   Here are the resources mentioned in the show: Enroll in Callen's FREE AI Masterclass! Join JMC's 30-day Holiday Marketing Strategy Challenge for October   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you're not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation. In this episode, you'll learn:  [0:00] Latest news and announcements [03:23] How Phil went from hating agencies to starting one himself [06:44] What should the customer say to create the best testimonial? [08:38] The ethics and legality of incentivizing customers for testimonials. [09:40] How much should you budget to pay for customer reviews? [12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates [15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial) [16:54] Optimal length for a user-generated video [17:41] How do you prep someone to do an unboxing video? [19:02] Editing testimonial videos & compilations [22:07] Scoring customer testimonials and determining compensation [24:05] Advertising strategies if you don't have the budget to hire an agency [27:14] What it's like to work with Phil & how to connect with him Here are the resources mentioned in the show: Phil's website - Creative Launch Follow Phil on Instagram Laying the Foundation - Enroll now (final cohort) Magnetic Marketing Masterclass - Watch on Demand for free   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel discussion rundown:   [0:00] [News & Announcements / Intro] [4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame [17:12] Erin's journey from $18k a year to $19k in one month [22:36] Wanda's business restructuring over the past year and finding clarity about her dream clients [26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business [30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching [34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths. [42:33] Lindsey - from $13k / year to six figures in 4 years [47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?” [1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.   Here are the resources mentioned in the show: Laying the Foundation Ask Tracy A Question About LTF Magnetic Marketing Masterclass   Guest (Instagram) Website Erin Kandoll Twisted Ginger Jewelry Lindsey Kirk Lindsey the Ladysmith Laura Stamper Laura Stamper Designs Lara Miller The Charmed Rabbit Wanda Nichols VANDA Inspired   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don't waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book. The rundown: [0:00] Latest News and Announcements [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in [3:24] Understanding a Jewelry customer's desire and why you need to connect with them on a personal level [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING [14:19] Transform your gemstones into timeless memories and unforgettable experiences [20:58] Different customers reside on different social platforms - where to go to find the customers you want [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage [25:28] Conclusion: Putting it all together Here are the resources mentioned in the show: Magnetic Marketing Masterclass Laying the Foundation VIP Upgrade   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Would you have the courage to change cities to follow your dream? Today's guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice.  In this episode, we cover:  [00:00] Latest News & Announcements [01:50] Breaking Free: From the Corporate World to Painting [05:37] Nicole's Creative Process [07:27] Painting with Metal [09:21] The Big Move: Changing cities to find a community [11:29] All or nothing: Upgrading to VIP [14:02] Almost backing out - seeing a Sign to continue [18:51] 1-1 mentorship: receiving clarity & focus [20:54] Finding & Charging Dream Clients [22:50] Developing the businesswoman mindset [23:59] Making a connection and finding a community [26:47] Nicole's advice to new business owners about Laying the Foundation Here are the resources mentioned in the show:   Follow Nicole on Instagram! Nicole's Website 4-Step Magnetic Marketing System Masterclass Laying the Foundation VIP Upgrade   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Today's Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US's top television programs the Today Show during the Paris Olympics - a story you won't want to miss. Marion Gaude is a Jewelry business owner based in France.  Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:  [0:00] Jewelry Brand Makeover Bootcamp [1:35] Introducing Marion Gaude  [3:38] Escaping her “Golden Prison” to reconnecting with her childhood [11:01] Sourcing gemstones from India [12:52] From Inspiration to Completed Collection [16:09] Showcasing Jewelry on the Today's Show during the Olympics [25:34] Partnering with Le Bon Marchet [27:21] Why did Marion take Laying the Foundation (LTF)? [31:11] What was Marion's favorite part of LTF? [32:43] How did she justify the investment? [34:07] Marion's advice to listeners considering Laying the Foundation.   Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Follow Marion on Instagram! Check out Marion's Jewelry Brand Atelier Siméon  Laying the Foundation   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

What would you do if you lost everything? That happened to today's guest Laura Stamper. In just 3 months - she lost everything.  Her husband, her house, and her art studio.  But Laura didn't let that stop her.   She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.   [0:00]   Latest News and Announcements [1:43]   Who is Laura? [4:55]   How Laura lost everything [12:07] Overcoming indecision and turning her life around [16:05] The case for selling wholesale: hourly rate [19:07] Investing in her business: 3x ROI in just one year [23:06] The biggest factor to growing her business: email marketing [27:58] What's it like working with the coaches at Flourish & Thrive? [31:57] What are the biggest changes coaching made for your business? [34:02] Specific sales growth quarter-by-quarter [35:20] Laura's advice to YOU   Here are the resources mentioned in the show:  Follow Laura Stamper on Instagram! Laura Stamper's Website Sign up for the Jewelry Brand Makeover Bootcamp Laying the Foundation VIP   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don't understand why their marketing seems to be attracting the wrong people. In today's episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this episode, I cover:  [0:00] Latest News and Announcements [5:32] Identifying your ideal client [14:10] Why most Jewelry lines repel your dream client - and which attract them [18:16] Aligning your brand's story & messaging to your ideal customer [21:27] The social media strategies that discourage engagement - and what to do instead [26:04] Picking photography models that resonate with your dream customer [29:05] Email marketing strategies that nurture email leads to conversion   Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp (September 3-6, 2024)   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today's episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner's business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you'll learn:  [0:00] Latest News & Announcements [6:10] Ashley's Journey to Selling Permanent Jewelry [11:51] What are the obstacles? [16:08] Repeat customers & adding value [19:15] Getting started [20:03] Marketing permanent jewelry [20:50] Differentiating yourself [22:45] Justifying your pricing [24:10] Offering warranties [26:30] Getting Positive Online Reviews   Here are the resources mentioned in the show: The Babe Standard Sunstone Permanent Jewelry Welders Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.   Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today's episode - I share my key takeaways from a mastermind I attended last week. This episode's rundown: [0:00] Latest News & Announcements [4:15] Getting in the room with powerful people [14:28] Clarity & Stillness [16:19]] Unfrazzling your business [17:44] Deciding to Transform [20:24] Seasons of Business [22:39] The 6 Pillars of Wealth [24:27] Don't let the “no's” keep you from knowing [28:08] The power of being with powerful people Here are the resources mentioned in the show: Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

 Do you feel like you wear a mask as you go through life?  In today's Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off.  She does this in a process she calls - appropriately enough - unmasking.  If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won't want to miss! In this episode: [0:00] Latest News & Announcements [4:00] Introducing Paula [5:00] How Tracy & Paula met & Unblocking compliments [7:50] Tracy's Masks [12:42] When Paula discovered her gift [21:14] Spiritual Shorthand [23:18] Childhood & Self-Forgiveness [27:05] Tracy's Real-time Unmasking [31:21] How Unmaking Changes Photography [34:43] Unmask Yourself    Here are the resources mentioned in the show:  Follow Paula on Instagram! Book a Session with Paula 5-step Jewelry Sales Playbook Buy my book: The Desired Brand Effect Desired Brand Effect Mastermind Event   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review”  Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

The Light Work with Jessica Zweig In this episode of Thrive by Design, I sit down with Jessica Zweig to discuss her latest book, The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth and Illuminate the World. Episode Highlights: Reinvention and Transformation Building and Selling a Business Burnout to Breakthrough The Power of Sisterhood Embracing Your Light Join us for an inspiring conversation about reinvention, sisterhood, and embracing your light. xo, Tracy   Here are the resources mentioned in the show: Pre-order the Light Work Book Follow Jessica Zweig on Instagram Free Masterclass: The Five-step Jewelry Sales Playbook   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok:  Follow @Flourish_Thrive Tik Tok  Follow @TracyMatthewsNY on Tik Tok  

Your IG Bio is one of your most powerful tools for raising your brand's awareness and gathering leads. In today's Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you've set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00]  F&TA: Latest News and Upcoming Events [2:54]  Your IG Bio - an often wasted space [5:14]  The 3 pinned posts your IG Bio needs [5:55]   Pinned post #1: Introducing yourself [10:19] Pinned post #2: Providing value and getting leads [12:22] Pinned post #3: Building Trust   Here are the resources mentioned in the show:  Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

If you've been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.  And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:   [0:56] Monica's story: from 9-5 to successful business owner and later coach [3:41] Why Etsy is an excellent source of supplementary income [5:38] Getting started and standing out [8:22] Avoiding common mistakes [11:53] Getting found: Product naming [15:13] Building Trust: Reviews [17:25] Developing a Profitable Ad Strategy [24:00] Converting Etsy Shoppers into Loyal Customers   Here are the resources mentioned in the show: Monica Little's Website Follow Monica Little on Instagram! Follow Monica Little On Facebook! Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices?   In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today's episode - I share what you can do in your business to not only survive but thrive in today's highly inflated precious metals market.  In this episode, we go over:   [3:41] How 2008 prepared me for today [5:30] The economic reasons why precious metals price spike [11:40] Ways to adjust your prices to account for the rising cost of materials [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers [15:47] Diversifying your product line to reduce material costs while keeping value [17:34] Optimizing your supply chain to secure better deals [18:31] Elevating your value proposition so customers recognize other sources of value [19:32] Reducing or removing non-essential business and personal expenses    Here are the resources mentioned in the show: Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Early Bird Sale) Laying the Foundation Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok