UMAI Social Circle

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Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

Umai Marketing


    • Apr 17, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 37m AVG DURATION
    • 56 EPISODES


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    Latest episodes from UMAI Social Circle

    #55: CPG Investing with Andrea Popova

    Play Episode Listen Later Apr 17, 2024 22:03


    Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective. Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly readers and fostering a vibrant community, and it's the go-to online directory that connects brands, investors, and service providers alike. Andrea shares how her experience of finding brands to invest in, what to look for, and her favorite brand darlings at this time. Join us as we explore the dynamic world of CPGD and uncover invaluable insights for investing success.

    #54: 4 Steps to Successful Ad Audience Targeting

    Play Episode Listen Later Apr 1, 2024 12:24


    In this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience targeting techniques, and leverage your retargeting for lifetime value. Join us as we explore the four essential steps for discovering optimal audiences to drive successful ad campaigns. Let's dive in!

    #53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion Rates

    Play Episode Listen Later Mar 20, 2024 13:27


    Hi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth!

    #52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize Profitability

    Play Episode Listen Later Mar 11, 2024 10:44


    Welcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we discuss setting your budget, scaling it, and maximizing your spending between acquiring new customers and getting existing customers to return. Jump into today's episode, and let's start making your ad investment work for you!   Let's break it down for you... [0:59 - 2:05] Introduction: How to Budget and Plan Your Meta Ad Spend for the Best Results [2:06 - 5:51] First Tip: How to Set Your Advertising Budget [5:52 - 7:33] Second Tip: How to Scale your Budget once you're Hitting your Goals [7:34 - 9:36] Third Tip: How to Break Up your Ad Spend between Prospecting for New Customers and Retargeting Existing Customers [9:37 - 10:12] Closing Mentions from this episode: Learn more and Start growing with us – UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing/ TikTok: https://www.tiktok.com/@umaimarketing LinkedIn: https://www.linkedin.com/company/umai... Access the Digital Marketing Tools Collection SHOP NOW

    #51: Building a Black Beauty Collective with Leslie Roberson

    Play Episode Listen Later Feb 19, 2024 46:36


    Welcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social impact and leveraging her recruiting, marketing, and networking skills for the greater good. Leslie founded The Black Beauty Collective, aiming to empower marginalized founders by providing opportunities and representation in the beauty industry. Through practical experiences and a dedication to inclusion, Leslie drives the collective's mission to support Black founded brands' success on and off shelf. Curious to learn more? Let's hear today's episode!

    #49: Executing a Winning Brand Refresh with Meghan and Sam

    Play Episode Listen Later Feb 5, 2024 32:21


    Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their favorite brands in the space, and how to align your brand identity with consumer perception. Join us for an exploration of branding decisions, trend pitfalls, and the art of a refresh vs. a rebrand. Welcome to the world of brand success and reinvention! Start listening!

    #50: Social Strategies We Love featuring Black-Owned Brands

    Play Episode Listen Later Feb 5, 2024 19:52


    Welcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins, and Me & the Bees Lemonade. Discover what sets these CPG brands apart and how their organic social media strategies help them to stand out from the crowd. Let's dive in!

    #48: Refining your brand strategy with Meghan and Sam

    Play Episode Listen Later Oct 12, 2023 26:06


    Welcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business partners, started Here and Now Creative Co. years ago to bring strategic and eye-catching branding and packaging to the CPG world. Fast forward 5 years, and their work has graced Forbes, Shark Tank, Vogue, and beyond, AND they've now partnered with UMAI to provide branding and packaging offerings under the UMAI umbrella. Get ready to talk about brand strategies and packaging expertise, folks. Let's dive in!

    #47: 3 Tips to Training your Marketing Team

    Play Episode Listen Later Sep 19, 2023 12:03


    Welcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always been to hire & train bright individuals with potential and focus on ongoing education for our team. We've developed our own comprehensive training course, drawing from our decade of experience as in-house marketers, as well as in our marketing agency. In this episode, Alison will share key insights to elevate your marketing team's skills and help your brand scale. Let's get started!

    #46: Mary Ruth's Promo Email Deep Dive

    Play Episode Listen Later Aug 19, 2023 9:37


    We're talking about boosting your Q4 profitability!

    #45: How to decide on your promo offer (ft. Carley)

    Play Episode Listen Later Jul 23, 2023 30:33


    Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this sales quarter your most successful one yet. Today's episode is extra special because we have our amazing team member Carley Jones joining us to share her promo expertise and insights. Together, we're going to unleash six revenue-driving tips that will help you pick killer promo offers, and set the stage for a profitable Q4. So buckle up; next stop: choosing your Q4 promo offer. 

    #44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!

    Play Episode Listen Later Jul 11, 2023 31:45


    #43: 6 Tips for Using Canva to Create Quality Content Faster

    Play Episode Listen Later Jun 20, 2023 21:19


    #42: How to Utilize User Generated Content to Drive Sales

    Play Episode Listen Later Jun 7, 2023 5:36


    In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget. Tune in to learn more about how UGC can benefit your brand and how to make the most of it.

    #41: 4 Easy Ways to Increase Email Clicks & Opens

    Play Episode Listen Later Apr 26, 2023 14:04


    In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns.

    #40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

    Play Episode Listen Later Apr 11, 2023 28:43


    In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online. Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads. Don't miss out on this opportunity to improve your eCommerce marketing strategy!

    #40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

    Play Episode Listen Later Apr 5, 2023 29:44


    In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online. Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads. Don't miss out on this opportunity to improve your eCommerce marketing strategy!

    #39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

    Play Episode Listen Later Dec 14, 2022 38:29


    Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!   In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm.    Let's get into our final episode!

    #38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

    Play Episode Listen Later Dec 7, 2022 32:47


    Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!   In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success.   Alright, let's get onto more shelves! Oops....We meant onto the pod!

    #37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)

    Play Episode Listen Later Nov 30, 2022 28:36


    Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital marketing. In this first episode of our mini series - Adam Pollock shares everything you need to know from demand production, procurement, and cash flow. Let's get into today's episode...

    #36: Growing a Women's Wellness Brand with Kate Morton of Funk It Wellness

    Play Episode Listen Later Nov 3, 2022 37:38


    When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX. Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in) many hats along the way.   This episode is loaded with insights for accelerating your brand's growth. You DEFINITELY don't want to miss it if you're in the wellness space, too. Let's get funky!   Timestamp: [0:45 - 4:41] Introduction [4:44 - 6:50] Small Wins lead to big victories [6:51 - 10:40] Overcoming product development challenges [10:43 - 15:03] Ways of pushing through obstacles to achieve her goals [15:06 - 17:45] Building and maintaining good business relationships [17:49 - 20:10] Funk It Team [20:11 - 24:00] Kate's marketing strategy  [24:05 - 29:35] Favorite thing about UMAI's Growth Course [29:39 - 34:24] What marketing channel are you most excited about? [34:32 - 36:10] Biggest piece of advice for small CPG business owners  [36:25 - 37:17] Outro   Mentions from this episode:  Learn more and Join there mailing list - Check out their woman-owned menstrual health company, here Instagram, here Facebook, here Pinterest, here Stay in touch: Join UMAI's Facebook Group: CORE 3

    #35: How Steady Growth Created a Better CPG Business with April King

    Play Episode Listen Later Oct 21, 2022 44:30


    April King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand. From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the Consumer Goods Growth Course has given her the confidence to show up on social for her community.  Listen in to discover how April's motto to be "better than", paired with small steps and small actions, led to long-term growth.   Let's break it down for you: [0:46 - 5:17] Introduction [5:18 - 11:44] The leap of faith that took her brand from a hobby to a real business [11:49 - 20:11] April's grassroots approach for steady growth [20:13 - 25:30] How April connects to her audience to better share her brand's mission  [25:32 - 30:50] What keeps April driven [31:03 - 32:46] Looking forward for Better Than Provisions [32:47 - 35:30] Using community & continued education to build her brand [35:34 - 41:30] How April uses the Consumer Goods Growth Course to build her strategy & marketing knowledge [41:34 - 44:11] Closing remarks   Mentions from this episode:  Learn more and Join there mailing list - Check out their grain-free granola, here Instagram, here Facebook, here Use code UMAI20 and get 20% discount off to your whole order Stay in touch: Join UMAI's Facebook Group: CORE 3    

    #34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal

    Play Episode Listen Later Oct 5, 2022 36:25


    Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", the #1 most popular YouTube show. You're going to love this SPICY episode, so let's get into it!

    #33 Developing Relationships for Strategic Sales Growth with Amy Zitelman of Soom Foods

    Play Episode Listen Later Sep 19, 2022 40:10


    Amy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers here in the states. Discover how Amy successfully rooted Soom Foods in B2B first, created valuable relationships with chefs and influencers to help spread the Soom word, and how she's been using UMAI's Consumer Goods Growth Course to expand and train her marketing team (we love to hear it!). Sit back and turn the volume up!

    #32 Going ”All-In” on your CPG Business with Morgan from Granarly

    Play Episode Listen Later Sep 2, 2022 36:13


    Granarly founder, Morgan Potts, joins Alison and Karin to discuss her dream of bringing granola baked with whiskey to the masses. She shares her business philosophy, how her brand landed on the shelves of Whole Foods, and how taking leaps of faith in business ended up driving much of her success.    In this episode, Morgan shared how she made the jump from "half-in" to "all-in" on her CPG business, and what it's been like running the daily operations, sales, and marketing! See what's in store for Morgan and Granarly on this episode of UMAI Social Circle!   ---   Mentions from this episode:    Learn more and Join there mailing list - Shop Granarly - use the code “UMAI20” 20% off  Instagram Facebook   Reach out to Morgan - Email: morgan@granarly.com Instagram   Stay in touch: Join UMAI's Facebook Group: CORE 3 

    #31 Creatively Marketing your Herbal Brand while adhering to Regulations with Zoë and Summer

    Play Episode Listen Later Aug 24, 2022 39:43


    We're speaking with Zoë and Summer, herbalists, creatives, and regulatory nerds to share how herbal brands can creatively market their brands despite strict regulations. Zoë, a PhD in Plant & Soil Sciences, and Summer, Communications Manager and author of Kosmic Kitchen Cookbook, met while working at one of the largest herbal tea companies. They both dropped out of the corporate world at the same time and decided to join forces. They realized that in the world of herbal products, the regulatory and creative teams deeply need each other in business. In this podcast episode, join Alison and Karin, Co-Founders of UMAI Marketing, as they break down the journey of Summer & Zoë, as well as how they help herbal brands succeed. 

    #30 Define, Align and Activate a Killer Brand Strategy with Katie Mleziva

    Play Episode Listen Later Jul 27, 2022 38:56


    Independent Brand Strategist, Katie Mleziva left the corporate world after working with brands like American Girl and Kraft Foods to pursue her own entrepreneurial journey as an independent Brand Strategist working with smaller more natural food businesses and farms. She joins UMAI Social Circle podcast to chat about why brand strategy is paramount and dives into detail on her three-pronged strategy for brand success. Let's get into it! 

    #29 The Good Audit Episode 4: The Cumin Club with The Rind PR

    Play Episode Listen Later May 26, 2022 52:00


    Join Alison and Karin as they audit The Cumin Club with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from website click throughs to social copy as they look over this up-and-coming CPG brand. 

    #28 The Good Audit Episode 3: Sippin Snax with The Rind PR

    Play Episode Listen Later May 23, 2022 62:20


    Join Alison and Karin as they audit Sippin Snax with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from product bundling to social posting as they look over this up-and-coming CPG brand. 

    #27 The Good Audit Episode 2: Lost River Apothecary with The Rind PR

    Play Episode Listen Later May 12, 2022 57:45


    Join Alison and Karin as they audit Lost River Apothecary with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from sending product to influencers to product linking as they look over this up-and-coming CPG brand. 

    #26 The Good Audit Episode 1: Willow Street Snacks with The Rind PR

    Play Episode Listen Later May 6, 2022 55:05


    Join Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand. 

    #25: Early Stage Essentials for CPG with Sari Kimbell

    Play Episode Listen Later Mar 30, 2022 50:36


    Join Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.

    #24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.

    Play Episode Listen Later Feb 23, 2022 39:42


    Join Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.

    #23: Navigating In-Person Brand Activations with Dragon Spirits Marketing

    Play Episode Listen Later Jan 19, 2022 40:05


    Dragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity's need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more inclusive workplace. He does not believe in the need to hire models to sell products, instead focusing on personality and work ethic. The result is a flourishing business specializing in the marketing of wineries, distilleries, breweries, and consumer products. Romero is always thinking ahead. In a world filled with uncertainties, he's prepared Dragon Spirits to be a certainty within the marketing industry.

    #22: Formulating Authentic Better-For-You Products With Marissa Epstein

    Play Episode Listen Later Oct 13, 2021 43:01


    You're at the grocery store, heading down the chip aisle.

    #21: Joi Chevalier on Thoughtful, Repeatable Management Systems

    Play Episode Listen Later Sep 15, 2021 60:17


    If you wanna work smarter, not harder, you've got to MoSCoW it! And, we're not talking about the mule variety.

    #20 Financial Planning Success with The Good Food CFO

    Play Episode Listen Later Aug 19, 2021 57:42


    The Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.

    #19: Andy Kurtts Unwraps the Mysteries of Branding and Packaging Design

    Play Episode Listen Later Jul 29, 2021 45:00


    Alison picks Buttermilk Creative's Founder, Andy Kurtts', brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.

    #18: Food Styling and Product Photography Tips with Ashleigh Amoroso

    Play Episode Listen Later Jun 17, 2021 35:02


    Photographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She's worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she's sharing some of those lessons learned with YOU. Ya better listen.

    #17: Amplify Snack Brands' Sr. Supply Chain Planner Explains Big-Picture Inventory Strategy

    Play Episode Listen Later May 19, 2021 35:25


    How MUCH of your product should you STOCK? Whether it's your first product run or your 100th - it's a question you're continuously asking yourself! While it's tempting to consult your nearest fortune teller on this matter, it's 100% not recommended.

    #16: Surviving to Thriving on Grocery Shelves with Alli Ball, Creator of Retail Ready®

    Play Episode Listen Later Mar 31, 2021 57:12


    Of course your product is delicious! But, that's just the baseline.

    #15: Should You Clap Back?? How Brands Should Respond to Negative Comments on Social

    Play Episode Listen Later Mar 17, 2021 26:48


    #14: Poppi Mukbang, This Insta-Worthy Rebrand & Influencer Network Is Poppin' Off

    Play Episode Listen Later Mar 3, 2021 38:08


    Ever heard of Mother Beverage? Okay, how about Poppi??

    #13: The 360° CPG Experience With Notley's VP of Marketing, Emily Kealey

    Play Episode Listen Later Feb 17, 2021 52:19


    Austin's food, bev, and better-for-you packaged goods community is growing at an ever-more rapid pace. But, industry leaders like Emily Kealey, Naturally Austin, and Notley say it's an atmosphere of collaboration over competition.

    #12: Marc Nathan on Mindfully Scaling Your Biz & Building Community

    Play Episode Listen Later Feb 3, 2021 65:40


    When a huge retailer wants your product, it's a good sign - sure! But, Nathan points out how the pressures of these kinds of partnerships can hurt your biz more than they help it. Plus, how monthly coffee shop hangs are keeping Austin's CPG network (and beyond) connected in a time when we need it more than ever. Want more? Follow us on Instagram at @umaimarketing.

    #11: The Best Biz Owners Stay Humble & Scrappy, Words of Wisdom From SKU's Chief Operating Officer

    Play Episode Listen Later Jan 20, 2021 48:09


    To quote Michelle Breyer's LinkedIn: “Don't tell me something can't be done. Let's work to make it a reality.”

    #10: Uplifting Female Founders, Pitch Deck Pitfalls, and Getting Funded With Springdale Ventures Principal Caroline Fabacher

    Play Episode Listen Later Dec 22, 2020 44:20


    Caroline Fabacher might've entered the biz world as an attorney at law. ⚖️ But, it was always her love for finances and startups that continually drew her closer to her current position: Principal at Springdale Ventures.

    #9: Accelerator Programs, Mentorship, & 2020 Trends with Alyssa Padron of The Ronin Society

    Play Episode Listen Later Dec 9, 2020 45:35


    Alyssa Padron got her start at SKU - and, man! Their accelerator program has seen a TON of growth since then.  Just look at alumni brands Siete Foods

    #8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded Content

    Play Episode Listen Later Nov 25, 2020 54:24


    This is NOT your average yogurt brand, and we're so pumped about that - ‘cause who needs the “other guys” when you've got Culina Yogurt.

    #7: Pabst Brewing Brand Director on Climbing The CPG Ladder

    Play Episode Listen Later Nov 4, 2020 56:10


    We connect with Pabst Brewing Brand Director Emily Hoyle to discuss embracing industry trends, overcoming imposter syndrome, and leaning into an ever-changing day-to-day workflow.  You'll be reaching for a can of Lone Star before this one's over with. Cheers!

    #6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle

    Play Episode Listen Later Oct 21, 2020 56:10


    In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream.

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