Podcasts about deep creativity

In this episode of the Creative Genius podcast, I interview Rebe Huntman about her debut memoir, "My Mother in Havana, a memoir of magic and miracle." Rebe shares her personal story of losing her mother at a young age and the subsequent decades of feeling disconnected from her memory. Driven by a deep longing and intuition, Rebe embarked on a 30-day DIY pilgrimage to Cuba to seek a different perspective on grief and connection. The conversation delves into how Rebe's background as a Latin dancer led her to discover the spiritual roots of Cuban dances and the traditions of honoring the deceased.  Rebe recounts her experiences immersing herself in rituals dedicated to the goddess Oshun, visiting the sanctuary of Cuba's patron saint, and meeting with a spiritist who she hoped would connect her with her mother.Rebe and I discuss the importance of intuition and following one's unique path, even when it doesn't seem logical. We also explore the disconnect in Western culture from ancestral connections, magic, and meaningful rituals, contrasting it with the Cuban traditions of keeping the dead close.The conversation touches on the challenges of staying creative and connected to one's inner voice in the face of overwhelming global issues and personal fears. Rebe shares her belief in creativity as a portal and emphasizes the importance of honouring inner longings and choosing to champion humanity. She also shares her personal rituals for grounding and connecting with her intuition and ancestors, offering practical advice for listeners seeking to do the same. Ultimately, Rebe's story is a powerful reminder of the resilience of the human spirit, the wisdom of intuition, and the potential for magic and miracle in our lives, even in the darkest of times.  

Richard Rudd is a writer, poet, and founder of Gene Keys. Today, we introduce the Pearl Sequence and its role in unlocking prosperity, and discusses the future of making money, as well as the integration of generosity and syntropy in business. Join me & the global Gene Keys community on a four-month online retreat into the true nature of prosperity: Pearl Sequence Online Retreat. (April 2 – July 30 2024)

This week, we speak with Mark and Alex, two listeners who found creative inspiration after their first voyage aboard the Halycon. This inspiration led them both to put in dozens of hours into working on ways to express their characters and tell their own stories both before the journey and aboard the ship in subsequent voyages.We also discuss why Martin and Kristine were inspired to create more of their character's journey and learn more about them after their first voyage.Along the way, we found some interesting conclusions about just what the Halcyon brings out of us in this process of creative discovery and have tips for you to do the same!Mark's InstagramAlex's Character website - Galacticreactor.net Epic Sci-Fi Trailer | Eternals by Alex-Productions | https://onsound.eu/Music promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_USSupport the showHeroes of the Halcyon on InstagramTheme Music ("Digital Discourse") by Yellow BarrelSend your email to heroesofthehalcyon@gmail.com - we'd love to hear from you about your journeys, episode suggestions, or just to say hi!

If you've ever felt fatigued by your work in leading innovation, it is our hope this episode will be a breath of fresh air. This episode features Alf Rehn, a globally noted thought leader in innovation and author of "Innovation for the Fatigued: How to Build a Culture of Deep Creativity." In our conversation, we discuss the differences between shallow and deep innovation, the importance of diversity to profits, and the 4 R's of innovation. About Alf Rehn:Alf Rehn is a globally noted thought leader in innovation, trends, and creativity; a sought- after speaker, an author and a columnist, as well as a well-regarded commentator on leadership and organizational culture. He has held the Chair of Management and Organization at Åbo Akademi University in Finland, a professorship of innovation and entrepreneurship at the Royal Institute of Technology in Sweden, and is currently a professor of innovation, design, and management at the University of Southern Denmark. His research has spanned numerous fields and has been published in top academic journals as well as in a series of bestselling books, challenging preconceived notions and provoking thought across the world.

On the mindfulness front, how do mindfulness and creativity work together? My podcast chat is with life coach Vicky Evans on befriending your inner critic. And on the creativity front, making space in your life for a creative project.

This week's guests are Caroline Bennett-Jarvis and Egle Vinauskaite. Caroline Bennett-Jarvis has over 20 years experience  as a human resource development practitioner; she is a committed humanitarian and an avid lifelong learner, currently managing and producing digital educational content for the US market. Originally from England, Caroline initially was formally educated in contemporary art, design, and craft, where she has been able to transcend her critical innovative thinking abilities into the corporate world in Barbados, her home for the past 22 years.  Her career path in L&D has been more vocational and experiential despite recently achieving MSc in Leadership and Human Resource Management accompanied with a dual CMI certification in Strategic Leadership and Management and currently pursuing CIPD qualification in Human Resource Development. Subsequently and as a result, her studies have been a valuable addition to a continuously exciting, growth oriented, professional and personal life fulfilling journey. LinkedIn: https://www.linkedin.com/in/caroline-bennett-jarvis/ Egle Vinauskaite is a learning consultant who helps household brands and innovative edtech startups create evidence-based, impactful digital learning solutions. She has worked with such brands as Facebook, HSBC, Santander, ACCA, as well as some of the most exciting startups and creative agencies around. Egle is also the director of Skillbright Labs, a boutique edtech product development consultancy, and the Rising Star Award winner at the Learning & Performance Institute's Learning Awards 2020. With a degree in Human Development from Harvard University, Egle specialises in applying adult development, behavioural economics and educational neuroscience principles to learning design. LinkedIn: www.linkedin.com/in/vinauskaite Episode Links: What is innovation - https://en.wikipedia.org/wiki/Innovation What is ideation - https://careerfoundry.com/en/blog/ux-design/what-is-ideation-in-design-thinking There's no losing, only learning - https://www.youtube.com/watch?v=sqi8MN9GGCs Flearning - https://medium.com/self-ish/flearning-the-art-of-learning-from-failure-91e6e9cf821f What is Corporate Innovation? - https://www.plugandplaytechcenter.com/resources/what-corporate-innovation How Human Connection Contributes To Innovation - https://www.inc.com/rhett-power/how-human-connection-contributes-to-innovation.html Focused vs Diffused Thinking = https://www.youtube.com/watch?v=WTr12dK2Se0 Focused and Diffuse: Two Modes of Thinking - https://fs.blog/2019/10/focused-diffuse-thinking/ Advocates Against Domestic Abuse - https://www.facebook.com/Advocates-Against-Domestic-Abuse-2433320490025979/ A Technique for Producing Ideas by James Webb Young - https://jamesclear.com/book-summaries/a-technique-for-producing-ideas Grassroots Innovation - https://www.researchgate.net/publication/260021436_Grassroots_Innovation_from_the_Bottom_of_the_Pyramid How to Build a Culture of Deep Creativity - https://www.skipprichard.com/how-to-build-a-culture-of-deep-creativity/ The Rise of Fake Innovation - https://crisbeswick.com/the-rise-of-fake-innovation/ Fail Fast … the Story of Innovation, Persistence and WD-40 - https://mikeschoultz.medium.com/fail-fast-the-story-of-innovation-persistence-and-wd-40-7077fc6f272b Does Diversity Actually Increase Creativity? - https://hbr.org/2017/06/does-diversity-actually-increase-creativity ========================================================= You can contact Women Talking About Learning through our website, womentalkingaboutlearning.com We're on Twitter @WTAL_Podcast You can buy us a coffee to support Women Talking About Learning via Ko-Fi. Or you can email us via hello@llarn.com

It’s time to get innovative as Lloyd welcomes acclaimed writer and speaker Alf Rehn.From becoming the youngest university chair in Finland to serving as a chairman to a Gold Lion-winning ad agency, Alf has led a vast and varied career. Today, he’s a professor of innovation, design and management at the University of Southern Denmark and the author of Innovation for the Fatigued: How to Build a Culture of Deep Creativity.On this episode, Lloyd and Alf discuss what companies are getting wrong about innovation, why fatigue is set in and how to fix it. Alf also explains why the biggest icons are those who are free to take risks and outlines the three attributes of successful CEOs. Plus, hear about the big company Alf missed the boat on and hear what he learned from meeting GE magnate Jack Welch.Follow Mana Search on TwitterFollow Mana Search on LinkedInBuy Alf’s book, Innovation for the Fatigued Episode Highlights:04:17: The surprising lesson Alf learned from meeting GE executive Jack Welch09:00: The three attributes of successful CEOs10:55: Innovation fatigue and how neobanks contribute to it16:00: Why big companies aren’t necessarily bad innovators22:17: Innovation as a balance of curiosity and perseverance28:30: Why the most innovative companies lead by example32:00: How the opportunity of a lifetime thrust Alf into an existential crisis40:24: Why contrarians continue to fascinate Alf46:41: Alf’s advice for climbing the career ladder

This is going to be a cool episode of Live Your Dreams Awake as we bring back one of the most listened interviews over my Wise Women Summit, the interview I had with another incredible Irish woman, a mystic, a healer, a Shaman and perhaps the first to bring the Celtic calendar and Celtic wisdom into light in Ireland. She is the author of the best selling book, Ever Ancient Ever New: Celtic Spirituality in the 21st Century, which brings to light a new way for humankind to be in the world. I am talking about Dolores Whelan, who has been teaching people spiritual awareness based on the Creation Centered Spirituality. Be inspired by her journey of awakening and learn the value of profound spiritual tradition that is within our DNA. Relive the inspiration from this episode, enjoy! REMEMBER - "What we can plan is too small for us to live." This week's Feng Shui tip on how to call in all your dreams and desires into your life. Put your dreams down in paper and write them in the present tense as if it is happening already in your life. For example: I am grateful for my loving relationship or I am grateful for the exotic travel and places I have been to. Make those intentions as specific as can be. Place the paper of your affirmations in an envelope and place it underneath your bed mattress. You will be able to tune in to those dreams into reality. HIGHLIGHTS OF WHAT WE COVER DURING THIS EPISODE: Dolores’ light bulb moment and her journey to find what’s missing in her life. What is Creation Centered Spirituality? The Study of the Celtic Calendar, the eight seasons which are initiated by festivals, e.g. Winter Solstice, Summer Equinox. Do you know that four of the festivals are feminine and the other four are masculine? (...that the balance of feminine and masculine energy was woven into the very fabric of life?)   Why is the Samhain festival the most important festival of the year? Why is it important to accept the Samhain energy in the phase of our lives? Love of self can mean being non-doing or non-productive and the realization that we are part of the natural rhythm.   LINKS & RESOURCES: Ever Ancient Ever New: Celtic Spirituality in the 21st Century by Dolores Whelan Free meditation guide to step into success   CONNECT WITH DOLORES WHELAN: Website   CONNECT WITH ME Website Facebook

"The creative process itself is a process of self-discovery because as we move into creativity, the very act of creating is an inherently sacred one.” - Deborah Anne Quibell Join Tallia for a conversation with author, teacher, and depth psychologist, Deborah Anne Quibell, as they discuss practical ways to access and ignite your creativity at the deepest level of the self. Deborah encourages all of us, as inherently creative beings, to own the impact of our creativity and get to know our inner critic intimately. It is only when we remove the expectation to create something of value that we can access parts of ourselves that want to be shown to the world. Get your copy of Soul Bird and Deep Creativity here! You can also find Deborah on the 'gram. For upcoming offerings and updates from Tallia, follow along on IG and check out the website! Applications for the Inner Work Circle open at the end of November, join the waitlist to get notified! To catch Tallia's guest appearance on "Where you True-ly Belong," tune in here (truely-belong.com/tdeljou). 

The reflection seen in the world is a journey. We see life as layered with multiple experiences captured in the reflection of creativity that is grounded in the essence of nature. Nature reflects all the areas we are exploring about ourselves, to include our challenges, our lessons, and the ways in which we are growing beyond the embodied realm. The spiritual reflection holds the key to growth, deepening the process of change and helping us learn the game of life that, in time, renders higher understanding. In this episode, we will learn to navigate this journey, requiring us to tap into the cosmic realm where the sound of nature extends life into other sources of living that take in internal messages rendered upon heeding.

The reflection seen in the world is a journey. We see life as layered with multiple experiences captured in the reflection of creativity that is grounded in the essence of nature. Nature reflects all the areas we are exploring about ourselves, to include our challenges, our lessons, and the ways in which we are growing beyond the embodied realm. The spiritual reflection holds the key to growth, deepening the process of change and helping us learn the game of life that, in time, renders higher understanding. In this episode, we will learn to navigate this journey, requiring us to tap into the cosmic realm where the sound of nature extends life into other sources of living that take in internal messages rendered upon heeding.

I'm tired with all this talk about "innovation" and "creativity"...and, so is international consultant and innovation expert Alf Rehn. So, he channeled his anger into a great new book, Innovation for the Fatigued - How to Build a Culture of Deep Creativity. Alf shares what he has learned about innovation and distilled them into some concrete, practical tips. On this podcast you will learn about the value of "spirit of generosity," why diversity is critical to your efforts and why you don't need a bunch of geniuses to come up with all the good ideas. And, yes, with that first name I just had to ask him about the 80s sitcom of the same name...

Season 2 WE Episode 5 (34 mins) – Bringing Balance Back to Communities “It's always about service, it's always about taking care of, it's always about nurturing” In the fifth episode of Season 2, Genevieve, dialogues with Author, Teacher and Earth Keeper, Brooke Medicine Eagle. *We apologize for background noise we experienced at points during this recording! In this episode Genevieve and Brooke explore – • The EVOLUTION of the FEMININE & MASCULINE • How we can tap into the GREAT MOTHER as the beginning of all things • How as WOMEN we can drop into our DEEP CREATIVITY and FEMININE LEADERSHIP • How the POWERFUL MASCULINE shows up as a PROTECTOR in SERVICE of the people • Bringing BALANCE back to our COMMUNITIES on EARTH through leading in SYNERGY • How the evolved feminine GATHERS and CATALYZES community • How the balanced masculine and feminine creates an ECONOMY of GIFTING • The journey of FORGIVENESS so we can TRANSFORM our communities and our WORLD SHOW NOTES http://www.medicineeagle.com/ http://www.sacredgroundintl.org/ https://beyondhumanstories.com/portfolio/wholeness-and-holiness-a-quest-in-london/

Deep Creativity: Inside the Creative Mystery with Victor Shamas, Ph.D. Deep Creativity reveals the findings of Victor Shamas’ 30-year exploration of the creative process. Rather than observing creativity in others, he delved into the experience directly in order to uncover hidden truths and break free of common misconceptions. Deep Creativity turns fundamental assumptions about creativity on their head while offering fresh perspectives on the scientific method, fractals, Maslow’s hierarchy of needs, plate tectonics, mind and consciousness, hero myths, the life cycle, sleep and dreams, mothers’ intuition, the nature of wisdom, peak experiences, and even the Gospels. Written from a research psychologist’s perspective, Deep Creativity portrays the creative experience as a bold adventure filled with passion, turmoil, inspiration, sacrifice, sheer joy, self-transcendence, and unconditional love. Dr. Victor Shamas is a University of Arizona psychologist, the founder of two Tucson-based nonprofit groups (Global Chant and PlayHaven), and the author of four books: Deep Creativity: Inside the Creative Mystery, The Way of Play, The Chanter's Guide, and the Amazon bestseller, Repose: The Potent Pause, co-authored with Jhan Kold. For more information visit: www.victorshamas.com ************************************************* For more information about BITEradio products and services visit: http://www.biteradio.me/index.html

In this episode of the Idea to Value Podcast, we speak with Professor Lav Varshney from the University of Illinois about progress in the computational field of Artificial Creativity, whether there is a mathematical limit to creativity and whether a computer will ever write a symphony. https://www.ideatovalue.com/podc/nickskillicorn/2017/10/podcast-024-prof-lav-varshney-computers-becoming-creative/  It's a fascinating episode for anyone who wants to know what separates humans from machines, as creativity can no longer be thought of as an exclusively human trait. Topics discussed in this episode: * How IBM's Watson team wanted to find the next artificial intelligence challenge after their win on Jeopardy, and settled on creativity (01:30) * How they used this technology for creativity in cuisine with Chef Watson (03:30) * How can a computer possibly be creative? Isn't that a human trait? (05:30) * How computers are able to assess and select their own creative output (07:30) * Is there a mathematical limit to creativity, for a combination of quality and novelty? (10:30) * Examples of current artificial creativity: Music Generation (15:30) * Examples of current artificial creativity: Visual Arts, engineering and physical sciences (17:30) * What aspects of creativity do computers struggle with? (19:30) * "The most interesting things come about when you combine human creativity with machine creativity" (21:00) Links mentioned in this episode: * Prof Varshney's Research Group: http://varshney.csl.illinois.edu/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  Subscribe to the Idea to Value Podcast on iTunes: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  Subscribe to the Idea to Value Podcast on Stitcher: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk about the Impostor Syndrome with one of the world's leading experts, Dr Valerie Young. https://www.ideatovalue.com/podc/nickskillicorn/2017/10/podcast-023-dr-valerie-young-5-ways-people-experience-impostor-syndrome/  This is something which millions of people from all occupations suffer from but may not understand the reasons for. Here, we discuss its causes, effects, and how you can deal with it. Topics covered in this episode: * What the Impostor Syndrome is (03:00) * Who it affects (04:30) * How entrepreneurs can get over the procrastination that comes with launching a new product (06:30) * The five different ways that people experience the Impostor Syndrome (09:00): - The Perfectionist - The Expert - The Natural Genius - The Soloist / Rugged Individualist - Superman / Superwoman * How each person with any of the characteristics can overcome their unique challenges (13:00) * If you want to stop feeling like an Impostor, you need to stop thinking like an Impostor (18:00) * Feelings are the last things to change (19:30) * Everyone needs to continue trying to improve themselves and learn new things throughout your life and career (21:00) Links mentioned in this episode: * The Impostor Syndrome Website: http://impostorsyndrome.com  * Book: The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It http://amzn.to/2yAKi3W  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we chat with Paul Sloane, one of Twitter's biggest innovation influencers and author of multiple books on the subject, including the third edition of The Leader's Guide to Lateral Thinking Skills. https://www.ideatovalue.com/podc/nickskillicorn/2017/09/podcast-022-paul-sloane-leaders-need-courageous-innovate/  In this week's episode, we talk about why leader's need courage to actually try new things and innovate, and learn some case studies of inspiring leaders who have succeeded in doing just that. Topics covered in today's episode: * What stops most companies from innovating is not a lack of ideas but a lack of leadership (01:30) * Is lateral thinking just a new way to think of lots of new ideas? (03:30) * Approaching problems from a new direction will lead to novel new solutions which can't be found using a traditional academic way of solving a problem (04:45) * Leadership is about creating an environment where ideas can be turned into action (05:30) * Great leaders need to be both a firefighter and an arsonist (06:45) * Leaders need to give themselves time to focus on strategic activity and delegate other tasks (08:30) * Courageous leaders need to make decisions which could be difficult and potentially unpopular (09:30) * Why being innovative can be such a difficult decision because it can disrupt your own core business (10:30) * Great leaders realise they don't have all the answers about how their company will reach their future goals, and let other team members contribute to finding the solutions to reach that goal over time (13:00) Links mentioned in this episode: * Paul's Website: http://www.destination-innovation.com/  * Paul's new book: The Leader's Guide to Lateral Thinking Skills: Unlock the Creativity and Innovation in You and Your Team http://amzn.to/2f5cioH  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak with one of the world's most well-respected innovation professors, Jeff de Graff from the University of Michigan. https://www.ideatovalue.com/inno/nickskillicorn/2017/08/podcast-21-jeff-de-graff-need-conflict-succeed-innovation/  Jeff has been involved in Innovation research and teaching for more than 3 decades (which is almost as long as I've been alive...), is the author of multiple books on the subject of creativity and innovation, has worked with around half of the Fortune 500 companies and is known as the Dean of Innovation. Definitely, an episode not to be missed. Topics covered in this episode: * In his most recent book The Innovation Code, he wants to dispell three ideas (02:00): 1. that there is a one-size fits-all way to innovate 2. how innovation needs to get away from using a standard process 3. how innovation is borne from constructive conflict * Data shows that only about 25% of companies consistently show up across the lists of "Most Innovative companies", so there is a problem with the way these lists are made (04:30) * Since 1993, the 10 largest Innovation Indexes have only beaten the growth-focussed Russell 2500 Index benchmark on two occasions out of 300 attempts (05:30) * Innovation is a meritocracy. You need the right players in the right places at the right time (06:30) * What company motives are and how that determines their desire to innovate (08:00) * In a crisis, the risk of trying something radical and the risk of doing nothing is reversed (09:00) * What distinguishes a successful innovation lab from ones which fail (11:00) * Most labs are good at ideation but are bad at scaling ideas and getting them into the core organisation (12:30) * Why it's so hard to link innovation to share price and company performance, but how it's possible (14:30) * What most people get wrong about innovation (19:00) 1. Saying that everyone can innovate 2. Benchmarking against incumbent companies 3. Freedom creates innovation 4. People who are born as geniuses * What makes people and teams creative (21:30) * There are people who are Visionary Creators, and there are people who are Engineer Innovators / Adapters, and they need each other in order to truly innovate (22:30) * The danger of social media is that you never end up meeting the opposite type of creator, instead only getting your own views reinforced (24:30) * He doesn't think that it's possible to build missing capabilities in your innovativeness or creativity. More important is to work with people who can fill your gaps (27:00) * Can you hand off the ideas at the right time in order for innovations to not get stuck in the process? (28:30) Links mentioned in the episode: * Jeff de Graff's website: http://jeffdegraff.com  * Jeff's new book "The Innovation Code": http://amzn.to/2wbwtZK  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk to Brad Barbera, author of "Keep Innovation Simple", Innovation Strategist and holder of the first patent for low-fat mayonnaise. https://www.ideatovalue.com/inno/nickskillicorn/2017/08/podcast-20-brad-barbera-learn-love-chaos-hate-confusion/  Topics covered in this episode: * Is there a perfect formula for innovation which works for all companies? (03:00) * Why you need to be careful about applying best practice from other companies (04:30) * How you can keep innovation simple (06:45) * What affects an individual's capability of being innovative (07:45) * Why you should develop a mindset of "Respectful Irreverence" (10:30) * You need to have some grit to get through the tough times of innovation (12:30) * Why some companies want to downgrade their innovativeness, and why it is hard to change (13:15) * Why the simple things are so hard, but the most important (14:00) * The difference between complexity and complication (16:30) * The importance of π pi-shaped innovators (18:30) Links from this episode: * Brad's website: https://www.bradbarbera.com/  * Book: Keep Innovation Simple: http://amzn.to/2w9p2oH  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk with professional magician Kostya Kimlat, recently a winner on the magic TV show Penn & Teller's Fool Us. https://www.ideatovalue.com/podc/nickskillicorn/2017/08/podcast-019-kostya-kimlat-methods-vs-effects-creative-like-magician/  We talk about what constitutes originality and creativity in the art form of magic, what it takes to create your own tricks, and why customers always care more about the effect of what they experience compared to the method of how it was done. Topics discussed in today's episode: * Why magic causes such joy and bewilderment in people (02:00) * How magicians hide their skills and creativity instead of showing them off like other artists (06:00) * What most people see as creativity in magic was actually creative 100 years ago (08:00) * The two way to be creative and innovative: methods vs effects (08:30) * How knowing too much about your methods can make you lose sight of what your customers see (11:00) * How he developed his skills and whether you can be creative from the beginning or need to hone your skills first (13:00) * "The secret is the most important thing, until you learn it" (14:30) * How you can learn magic from books, and paying your dues through hard work (16:00) * How often does failure happen in magic, and how can companies deal with failure? (17:30) * The balance between "playing the hits" (performing things that you know will work) and trying out original new tricks (20:30) * How you make your audience feels like there is spontaneity and make them feel recognised and special (25:00) Links mentioned in this episode: Kostya Kimlat's website: https://www.kostyakimlat.com/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak with Stuart Semple, a visual artist based in Dorset, England and also one of the people in the centre of a recent controversy within the artistic world. What follows is an interesting story about how one of the world's most famous artists Anish Kapoor was given the exclusive rights to produce art using the "blackest black" pigment ever produced, called Vantablack (which I have written about previously here: https://www.ideatovalue.com/curi/nickskillicorn/2016/07/new-blackest-material-world-absorbing-99-965-light/). Stuart is leading the fight back, saying it is bad news for all other artists to be prevented from expressing themselves using this new medium, and has also worked to make extreme colours available to everyone with his "pinkest pink" paint (except for Mr Kapoor though). Topics covered in this episode: * Stuart's history and current art projects (01:00) * The controversy behind Vantablack and how the artistic community was excluded (02:30) * Should an artist not have the right to have exclusive access to something if they get there first? (05:45) * How different artists will use materials in different ways to express themselves (07:00) * Stuart's history in creating colours and getting to the pinkest pink in the world, with yet more controversy (08:30) * Our computers can't actually handle the brightness of real-life colour saturations, and only output in Red, Blue and Green (10:30) * Everyone gets creative blocks, even professional artists, but you need to work through them (12:00) * The difference between work he initiates himself and work commissioned by other people (13:45) * The difference between creativity and self-expression (16:00) * Does he still feel anxiety about what people will think before he releases his work (17:00) Links from this Episode: * Stuart's art: http://stuartsemple.com  * Buying some of Stuart's amazing paint: https://culturehustle.com/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level. https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/  Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business. Topics covered in this interview: * All of the things which prevented him from getting his first book published (02:00) * The importance of getting help (03:30) * Why journaling doesn't work (06:00) * How the most important thing is to truly decide to get it done and committing to it (07:30) * Why you should declare to the world that you will get it done (08:00) * Why you should write a book at all, to help your business (10:30) * The worst way, and best way, to make money as an author (15:00) * How you find out what people are interested in and turn it into a bestseller (16:30) Links mentioned in this episode: Get Two FREE books about getting your book done, by signing up here: http://www.trevorcrane.biz/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation. https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-016-tony-ulwick-origin-jobs-done-innovation-theory/  Topics covered in this episode: * His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00) * What causes a disconnect between what companies expect people want, and how the market actually reacts (05:00) * What is a customer need and how to define it (05:30) * How Tony introduced Outcome-Driven Innovation to Professor Clayton Christensen, and how this became the Jobs to be done theory (07:00) * What exactly is Jobs to be done theory? (09:00) * Most innovations struggle because they only get part of a job done, not the entire job (10:30) * How Jobs to be done can be used to both discover new markets, or improve offerings in an existing market (12:00) * How even though in an overall average market there might not appear to be any needs, if you segment the market you might find pockets of people with specific needs (who are more underserved than anyone else) which would also benefit other users (14:00) * Why ideal avatars don't actually exist in reality (17:00) * How to use metrics and analysis to determine if there is a large enough market for these unmet needs (18:30)   Links mentioned in this episode: * Strategyn Homepage: https://strategyn.com/ * Jobs to be done book: http://amzn.to/2uOmoAb  * What customers want book: http://amzn.to/2tVtJ4C  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden. https://www.ideatovalue.com/podc/nickskillicorn/2017/06/podcast-015-samuel-west-can-learn-museum-failure/  The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation. Talking points from the episode: Why "failure as a badge of honour" in Silicon Valley is not necessarily a good thing (03:45) The failure of the Nokia N-Gage, and how it illustrates how Nokia failed to admit negative indicators (05:00) The failure of Blockbuster, and how it shows the importance of being willing to flex and change your business model over time (07:45) The failure of KODAK, who invented the technology for the mainstream digital camera but could not integrate this innovation successfully into their existing business (10:00) The concept of Psychological Safety, and how it is the driver for innovation in high-performance teams (16:30) The difference between failure as part of experimentation, and failure of a project overall (19:30) What companies can do to avoid catastrophic failure (20:30) Links from this Episode: Museum of Failure: https://www.museumoffailure.se/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is. https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-014-tendayi-viki-lean-innovation/  Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of running innovation projects. Things we discuss in today's episode: What lean innovation is, "Doing the right things at the right time" (02:30) The dangers of premature scaling (03:45) The main hurdles to implementing Lean Innovation, and how startups handle it more effectively than large companies (05:00) How to build organisational capabilities needed for Lean Innovation (07:00) In his view, innovation is the combination of creative ideas with sustainably profitable business models (07:45) How the Lean Product Lifecycle can help companies release funds for innovation projects incrementally and more effectively (09:00) The difference between startups and established companies (11:30) Thinking about your portfolio of products and projects (12:30) How to divide your resources and budget across a portfolio of innovation projects (13:30) Why large companies do not let their projects fail (15:30) How to make multiple small investments to validate ideas through experiments (16:00) Getting more people involved in innovation (18:00) The problem with most innovation labs (19:30) How you can spot a bad idea (21:00) The tension between MBAs and Creatives within companies (21:30) Links mentioned in today's episode: http://www.tendayiviki.com/  The Corporate Startup Book Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan. https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-013-takashi-kudo-artist-collective-creative-team/  Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities. TeamLab is best known for its ingenious art installations based on light and projection, and in contrast to many traditional collectives, is made up of not only artists but also engineers, programmers, animators and mathematicians. In addition to gallery artworks, they also produce other digital content like applications, performance shows and specialist websites. We discuss how these hyper-creative groups develop art which pushes boundaries. Things we cover in this episode: What makes up their Art Collective (01:30) Describing the large interactive lighting exhibition "No boundaries" they did in London (03:00) How creativity has no boundaries in his mind (06:30) How teams create work together (08:00) Using prototypes (10:30) Whether they believe that they are geniuses (12:00) How to approach challenges you have never seen before (13:00) What they do when they get stuck (14:00) Finding the right goals (16:00) Whether other people can become more creative (18:00) Links mentioned in the episode: https://www.teamlab.art  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman.  https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/  A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others. We also talk about the stories from his new book "That S*it will never sell" We talk about what it takes to find an idea for a new product. Things discussed in this week's interview: Even good ideas take a long time to become a success. It took Baileys about 5-7 years to become a worldwide success. (02:30) In order for a new idea to gain traction within a company, it needs to get support from someone quite senior who sees the potential, even if that person doesn't like the product themselves (05:30) Often, middle management ends up getting in the way because they simply do not have the authority to say yes and enable ideas (06:30) The consumer is not always right, especially in focus groups. They don't really care about the product. Market research is put on too high a pedestal (08:00) If you want to come up with a good solution, you need to really understand your client's problem (09:15) You should always check your product with consumers, as they will give you insights and viewpoints you would never have thought of, but you need to know which insights to listen to (10:00) The best work is created as a dialogue between the briefer and the creator (13:30) In order to get an idea to work, you need commitment from the right people in various parts of the business and have them take ownership (14:30) You should never have a Plan B (18:00) Research will never give you all the confidence that a product will work (19:00) "Consumer don't know what they like, but they like what they know" (20:30) Links mentioned in this episode: http://thatshitwillneversell.com/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms. https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-010-nicole-yershon-run-successful-innovation-lab/  We talk about what an innovation lab is, and what it takes for it to be successful and actually add value. Topics discussed today: * Moving from an analog world to a digital world (01:30) * Trying things which have never been done before (02:30) * The purpose and evolution of an Innovation Hub at Ogilvy (04:15) * The challenge of working with imperfect technology at the start (06:45) * How you measure success of innovation in a lab, the "Six R's" (07:30) * How business management happens in the creative industries (09:30) * How leadership attitudes affect innovation (11:00) * Is an innovation lab appropriate for every company? (12:00) Links included: * The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html  * Nicole's Website: https://www.nicoleyershon.com  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft. https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-009-paul-hobcraft-three-horizons-framework/  Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework. In today's episode, we talk about: * Why executives need coaching on innovation (05:35) * Why senior leaders often feel like they need to start from the beginning with innovation (07:35) * What has changed in innovation over the past few years, divergence and convergence (11:15) * The Three Horizons Innovation Framework (13:30) * How to think of time horizons and shareholder return in your innovation efforts (19:00) * How to allocate resources to innovation (23:00) * Exploiting vs Exploring in business (24:00) Links: * Paul's blog: https://paul4innovating.com/  * Agility Innovation: http://www.agilityinnovation.com/  * HOCA Consulting: http://www.hocaconsulting.com  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we speak to Simon Hill, founder of Idea Management software company Wazoku. https://www.ideatovalue.com/podc/nickskillicorn/2017/02/podcast-008-simon-hill-get-everyone-involved-everyday-innovation/  Wazoku has grown steadily in the past few years into one of the big players in the idea management space, enabling companies to gather ideas from across the entire company and track their progress much more efficiently than with traditional brainstorming or idea suggestion schemes. They have also been at the forefront of what they call "EveryDay Innovation", which aims to help companies better understand what it takes for everyone in a company to be involved with innovation and to find out how they are performing against other companies. Things we cover in today's episode: * Software itself is not a silver bullet which will make you innovative (02:20) * What is EveryDay innovation? (02:45) * How you benchmark innovation across other companies (04:45) * What distinguishes a novice company against a mature company when it comes to innovation (06:40) * How different teams within a company can get involved in innovation (09:15) * What idea management software actually does to help innovation management (10:40) * How people within companies feel like they are involved in innovation (13:30) * Co-creating innovation with customers (14:40) Links mentioned in this episode: * Wazoku's website: https://www.wazoku.com/  * The EveryDay innovation thought leadership: https://www.wazoku.com/everydayinnovation/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

Get your free ticket  to David Burkus' upcoming Work Smarter Summit: https://davidburkus.samcart.com/referral/SM1cAULR/999888 David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. David is a regular contributor to Harvard Business Review and Inc. In today's episode of the Idea to Value Podcast, we talk about the following: * The difference between how academics talk about creativity compared to individuals who are trying to innovate (03:00) * The Myths of Creativity, and "the stories we tell ourselves are true even when they are not true" (03:55) * Everyone has the potential to increase their creativity (04:55) * How companies unintentionally silo creativity into certain divisions, telling others that they do not need to be creative (06:10)  * What are successful companies doing that encourages innovation in their teams? (07:30) * The need to demonstrate trust in employees, and elimination of blockers (08:15) * Tactics for employees to improve their own performance, and for company leaders to improve performance across the entire company (10:10) * "What would have to be true for this idea to work?" (13:20) * David's creative process (14:45) Links from this episode: * David Burkus website: http://davidburkus.com  * Work Smarter Summit: https://davidburkus.samcart.com/referral/SM1cAULR/999888  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 

In today's episode of the Idea to Value Podcast, we talk to Zal Dastur from Lucep. https://wp.me/p6pllj-gM Lucep is a technology company working out of Singapore and India, which enables companies to respond to leads faster than traditional methods like asking someone to call a number. They have also been nominated as one of the hottest 30 Technology companies in India in 2016. Some of the topics covered include: * What it is like starting up a company in a competitive market * How it feels to find out your customers initially don't understand what you're offering * The challenges of working across several geographical locations * Finding out example what your value-adding principle is * How Lucep approaches innovation Links *Lucep homepage https://lucep.com/ Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/ https://www.ideatovalue.com/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

In today's episode of the Idea to Value Podcast, we interview Peter Cook from the Academy of Rock. Peter takes lessons from his long experience in both the business and musical industries, and meshes them together to help companies improve the way they approach challenges. We go through some of the major things which businesses and leaders can learn from music. Some of the topics covered include: Why it is easier to swallow hard truths if they are sugar coated (03:00) Musical dissonance and cognitive dissonance, and listening effectively (03:40) How to practice effectively to actually see improvement (05:30) How business leaders can use the idea of "flow" like musicians (07:20) Why trying to "force flow" will fail (09:35) What is "purposeful improvisation" (11:30) The danger of working on an idea with no exposure to an audience (14:00) Links Peter's homepage: Academy of Rock http://www.academy-of-rock.co.uk/  Human Dynamics http://humdyn.co.uk/aboutus/  Peter's Book: Leading Innovation, Creativity and Enterprise: http://amzn.to/2khBQ3O Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/