Podcasts about momma bird

Who here loves PowerPoint? Anyone… yeah, us too. On today's episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate audiences and drive meaningful change, and firmly believes that traditional presentation methods like the aforementioned Death by PowerPoint and basic info dumps are no longer effective in engaging modern audiences. Specializing in business-to-business (B2B) strategies via peer-to-peer relationships, Biesenbach encourages individuals in business to craft compelling narratives that blend engaging topics with personal experiences that resonate deeply with their audience, fostering genuine connections and driving positive outcomes. "You're doing more than presenting information,” Riesenbach explains. “You are trying to change minds... maybe even change lives." McKinney and Biesenbach also discuss his bestselling book, Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results, insider tips on his writing journey and how he equips leaders with the tools and techniques they need to become more persuasive and authoritative communicators. By doing so, individuals can build their personal brands, drive meaningful change and make a lasting impact in their organizations and beyond. SPONSORS: Hey y'all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. GIVEAWAY ALERT!!! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Enter to win this exciting package of goodies to start building your influence today!

Watching a baby bird learn to fly was so inspiring today. How often do you notice the little miracles around you? Join Daniel Clark's 2-minute encouragement podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/daniel-c-clark/message Support this podcast: https://podcasters.spotify.com/pod/show/daniel-c-clark/support

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you're exceeding revenue goals! At Little Bird Marketing, we're overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame sales for not closing leads or listening to sales say marketing doesn't deliver quality leads. Instead, we'll share our expertise on how to pass the baton successfully from marketing to sales in a way that creates predictable revenue generation. Our CEO and Momma Bird, Priscilla McKinney, hosts our very own Chief Revenue Officer, Stephanie Douglass, to discuss the important focus needed on that important hand-off that happens at the intersection of sales and marketing. Getting that baton handed off correctly and cleanly has an incredible impact on revenue and B2B lead generation success. Together, they reflect on the challenges faced by businesses, particularly regarding meeting sales quotas, dealing with churn, and the frustration over the lack of visibility into marketing ROI. Stats to know: - 97% of C-Suite have revenue growth as a priority, along with customer retention - 1/3 of B2B marketing and revenue leaders say that their marketing efforts are not aligned with their revenue budgets. Stephanie points out it doesn't matter how pretty things look; what matters is the bottom line. This is where CEOs and CROs meet and where the whole team should come together in agreement. Because at the end of the day, it doesn't matter what problem you're having, the bigger problem is that your company isn't meeting the revenue goal. Priscilla and Stephanie emphasize the importance of aligning sales and marketing efforts and advocating for a shared responsibility model in the revenue marketing funnel. There are no “3 easy steps.” But there are steps you should take and KPIs you need to pay attention to. Understanding the metrics can help to predict revenue accurately. They break it down in this conversation. Get ready for actionable insights to help your business enhance revenue generation strategies through better alignment of sales and marketing efforts. Listen in for the 4 KPIs you really need to be looking at and understand. Watch How to Pass the Baton: Integrating Marketing and Sales for Predictable Revenue The acronyms explained: ROI - Return on Investment KPI - Key Performance Indicators MQL - Marketing Qualified Lead SQL - Sales Qualified Lead SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get?  A seat in her game-changing Social Influence Course, a $3,000 value. One of Priscilla's top reads Social Selling by Timothy Hughes. Priscilla's book, Collaboration is the New Competition. Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

It's time to quit thinking inside the box you're creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed basis. She went out to focus group research companies to simply offer assistance, and her business organically grew from there. With her research training, the phrase “I've been in your shoes, let me help” brought the opportunity for brand building and delivering value to others. Great moderators provide a space for empathy and curiosity while engaging an audience. They break the ice by delivering a relaxed environment to discover the most accurate insights from the face-to-face focus group. As an experienced moderator, Alisa shares how, after losing the ability to be face-to-face, her appreciation for Qualitative in-person research grew exponentially. She believes that nothing delivers like an in-person moment. You'll love their passion for Women in Research (WIRe) and hear about how they give back out of gratitude for their experience in this amazing insights industry. It's always free to join. So, what's keeping you from getting the support you need for your journey?  If you've ever wondered what the ups and downs of building a brand, listen to learn how Alisa grew a business she loves by doing what she loves. Need help on your next research project? Qual or quant, Alisa and her team are who you want to contact! SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course, a $3,000 value. One of Priscilla's top reads Social Selling by Timothy Hughes. Priscilla's book, Collaboration is the New Competition. Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights associations and organizations, and still not being any closer to gaining traction in terms of hitting revenue goals. To be of immediate significance as a content marketer in the insight industry, it is paramount to understand the variations of the buyers in the space. Any great marketing plan starts with creating meticulously detailed buyer personas that grasp the challenges, fears, aspirations, and frustrations of their ideal customers. Generic market research personas simply won't cut it, and success hinges on gaining granular insights into the target audience. A great marketing team for the insights industry also must understand the industry itself - the social influencers, brand captains, associations, organizations, podcasters, writers, conferences, and more. Inherent in understanding this market is also a seasoned perspective on how all of those players work together, where they compete, and where there is opportunity. An added layer of complexity also requires a great marketer to understand the restech landscape and understand how platforms, SaaS, knowledge management, outsourcing of operations, and team dynamics work for all of the players involved in consumer market research. If your insights firm is considering outsourcing your marketing efforts, make sure the experts you choose are not only well-versed in marketing but also in market research. Take this actionable advice as a template for a great conversation to make a meaningful partnership that will provide short-term and long-term growth for your company. SPONSORS GIVEAWAY ALERT! Priscilla Mckinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course, a $3,000 value. One of Priscilla's top reads, Social Selling by Timothy Hughes. Priscilla's book, Collaboration is the New Competition. Your very own, Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking instead of static brand trackers. In their work with marketing and ad effectiveness, brands benefit from the aggregation of data they passively collect from panel members who opt in for continual tracking. This provides rich information about who they are, what they do, and how long they do it on their digital device in a wholly less intrusive manner than traditional survey models allow. Now, instead of searching for the potential respondent and asking them if they have, for example, seen a Domino's ad in the last 30 days, that data is already available for automatic screening with no bothersome screener question to complete. Winning brands can immediately target the right group of people to not only understand their online journeys but then create powerfully focused surveys to further understand the WHY behind the behavior already verified. They discuss the future of market research and a potential mass move away from expensive prescriptive survey writing to a more integrated approach. In this experience, the problematic cleaning of the data is now a moot issue. In the past, cleaning the data meant possibly misidentifying an anomaly, dismissing an emerging trend or missing the fact that the data was provided by a bot. Instead, this future of survey work is integrated into actual observed and recorded behaviors for richer insights in record time. SPONSORS Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

We've had DEI 101, can we advance? It's time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from the inside out. Entrepreneurial in spirit, creatively minded, and service at heart, Kimfer is a seasoned professional with 20+ years of experience with a diverse background in design, digital marketing, and organizational and leadership development, just to name a few. She is also an Adjunct Professor teaching Creativity and Innovation for MBA students and has her MBA in Executive Leadership. She speaks locally, nationally, and globally and has most recently spoken at the 2022 and 2023 World Economic Forum regarding the importance of women on boards and what it means for women to have power, authority, and agency. As a spokesperson, Kim has recognized the emotional tension that arises when the topic of DEI is brought up. She notes, if we can tone down the emotional response when DEI is brought up, we can begin to approach the change just like we would an SEO strategy update. An emotional response does no good. Instead, she talks in this podcast about her approach and it's making a difference!  Change is not going to happen overnight. Just like an SEO friendly content plan doesn't happen overnight, diversity, equity, and inclusion require WORK and CONSISTENCY. If you're ready to make an impact for real change in the workplace listen to the full conversation and learn how diversity, equity, inclusion, AND accessibility go hand in hand. SPONSORS Don't let the learning stop here. Little Bird Marketing's 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important first step is to get clarity about WHY you MUST write your book. Are you looking for new clients? Want opportunities for public speaking? Want some street cred to increase your speaking fees? No matter what the goal is, it's important to understand how a book can support broader professional and personal goals. She gives great advice about how to take book ideas and make them a reality by looking clearly at book title ideas, evaluating the topics, goals for writing a book, the need for considering the audience and getting the right structure in place to turn that book idea into a published book. You may have a lot of great book ideas floating around in your head, but getting those out into the world could be the most important thing you do. Instead of going it alone, you might have heard of people hiring a ghostwriter. That can be an expensive proposition and it also may take some of the joy away if you're a person who wants to take part in the process in a more dynamic way. Instead, she suggests finding a scribe to provide the structure, transcription, feedback, technical editing, and full accountability for the project. Are you ready to chat with someone who has been through the experience? Click here to get on Priscilla's calendar and chat through the idea first. Maybe hiring a scribe is the right way to go to help you refine your idea and get the ball rolling! SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Feel like you're becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past old thinking and onto new strategies. Marketers today are confronted with challenges that demand constant vigilance. The fear of losing resonance with target audiences due to evolving trends and dynamic consumer behavior is a perpetual concern.  It's easy to go at these new problems with old solutions. People get comfortable with what they are confident in and don't want things to change. We all have feelings about what we are and aren't good at. Even when we should find new digital marketing tools, reconsider our content strategy or rethink our media planning, we stay with the known processes. Repeating phrases like “jack of all trades, master of none” will do no good. Specialization is not the replacement for learning new ideas and methodologies. Striking a balance between innovative content strategy and data analytics remains a constant battle. The marketer's hope lies in decoding these challenges, seeking methods that yield genuine connections with the audience, and achieving a sustainable marketing strategy template. Learn how to leverage your strengths for innovation, seek learning opportunities, and address identified gaps in your marketing plan template. SPONSORS Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Spending too much money on in-person events? Experiencing FOMO when you don't go to an industry conference?  Struggling to get a return on investment from your trade show booth?  You are not alone.  Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person events: “What you put into it is what you'll get out of it.” She outlines tips to make the most of your experience during the next conference…should you choose to go! Time and money are lost when business leaders and execs don't take full advantage of the conference season with tools for networking or when companies invest a lot of money but not enough time planning. Planning ahead seems like a simple mandate, but it is amazing how many plan a lot of details but little strategy to get the most out of the time and budget!  Also, planning HOW your team will participate is critical, and Priscilla shares networking tips and how to hold teams accountable for outcomes from this marketing spend. In this episode, you'll learn how to make the most of EVERY conference and turn an ordinary business event into an opportunity for meaningful connections. SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don't let the learning stop here. Little Bird Marketing's 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/

On this latest episode of Now that's Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools was joined by Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing. With a wealth of knowledge and expertise in helping market research teams maximise the ROI they have within their organizations, Priscilla provided some excellent insight and food for thought. Centred around her new book, Collaboration is the new competition, Michael and Priscilla jumped into the themes of the book - which even included a reading. Check out the book here Home - Priscilla McKinney We hope you enjoy the episode as much as we did recording it. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

Q: Who do you call if your insights are taking you to Japan?  A: Myth-busting Japanese culture expert Domonic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated and started his career, Dominic has lived and worked in Japan since 1999. He has launched and nurtured several successful businesses in the market on his own account and worked as a key consultant on numerous large-scale launches and business expansions for his clients, which include some of the largest names in the world. His professional focus is the translation of cultural and customer insights into effective strategies for market entrants and established players. Brands looking to expand to the Japanese market need researchers and recruiters who know and understand both them and the Japanese people. The Carter Group has professionals who can bridge the gap between brands and target Japanese consumers effectively. The work is crazy interesting, and it takes serious expertise to help brands find a way forward in a culture they don't know. The worst outcomes start with assumptions, and that is what The Carter Group breaks down quickly. Too often, brands think simple translations of their ads will bring them into a new market. But not understanding the culture really backfires. Dominic says, “Localization is much more than just translation.” Even something as seemingly simple as a skincare product and the promises it makes can differ significantly and impact a marketing campaign when introduced to a new culture. These small but meaningful changes influence the reactions to brands and products every day. Their team brings real meaning to business strategy and applies cultural insights to translate the voice of the Japanese consumer. If you're into international business, you don't want to miss this episode!   SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Don't let the learning stop here. Little Bird Marketing's 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So, this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/

You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and a finger on the pulse of what the change makers are thinking about today, she shares her insightful perspective about what conversations we should be having for better outcomes, including: How do we help our clients grow their business? How do we start moving at a faster pace that is more in alignment with the pace of business? How do we increase the amount of value we bring to the C-suite table for better decision-making? How do we clarify the voice of the consumer to the stakeholders? As we continue to partner with businesses to help them face their most pressing challenges, we all can start asking better questions of each other. Eileen underscores that she is accessible for help within the industry and wants us to address tough issues that will help us all move forward better. SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Today, our CEO and Momma Bird, Priscilla McKinney, is joined by Melanie Cortright, the Chief Executive Officer at Insights Association. Melanie is a true vanguard in shaping the future of the insights and analytics industry. With almost three decades of experience, she knows the industry inside out and is a powerful advocate for quality and excellence. As a skilled networker in the market research arena, she can teach you a thing or two about meaningful connections. Insights Association has a unique role as a service organization dedicated to the insights profession. Melanie explains that their focus is on protecting and strengthening the industry by setting standards of quality, advocating for regulations that make sense, and ensuring the profession's growth and relevance. They work to prevent overregulation and provide invaluable resources to professionals in the field. One significant aspect of their work is advocacy, led by Howard Feinberg. Howard is the SVP of Advocacy, and he tirelessly represents the profession in governmental circles. He navigates complex regulations, works to prevent over-taxation of data sales, and ensures that insights professionals aren't adversely affected by legislation. The Insights Association also offers numerous ways for professionals to get involved beyond advocacy. With six regional chapters and 12 active committees, there's a place for everyone to contribute. Whether you're interested in marketing, events, diversity, equity, and inclusion initiatives, data quality, or various other aspects, there's a role waiting for you. The association's website provides information on how to get involved, or you can simply reach out to Melanie directly at Melanie@insightsassociation.org! Get in touch with this outstanding team: Rebekah McWain, CMP, Director, Events. Art Flanagan, Vice President, Communications. Nicole Symelidis, SVP, Members & Operations. Howard Fienberg, CAE, Senior VP, Advocacy. Jennifer Delfino, VP, IT and Event Solutions. Remember, you can be a wingman to the MRX Mavericks anytime. Let's take flight on this journey together! SPONSORS Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data! Ready to advance in your profession as a client-side insights leader? The Insights Association's Corporate Researchers Conference (CRC) is scheduled for October 25-27 in Chicago. Centered around the theme "Driving Growth in Turbulent Times," the event will spotlight the essential role of insights in guiding organizations through economic, geopolitical, environmental, and social challenges to spur growth. Keynote speakers will discuss critical topics like DEI, ESG, and data quality. Attendees will have the opportunity to foster connections during various social activities, including city excursions. Secure your spot today by registering at insightsassociation.org.

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of Focus Forward, also serve as executive board members for the Marketing Research Education Foundation. Today, they join our CEO and Momma Bird, Priscilla McKinney, who has served on this same board, to share the message and mission of this amazing organization. Their mission is to unify, inspire and activate the marketing research community to focus its collective resources on educating children and youth worldwide. Find out more online at http://www.mrgivesback.org. Become a sponsor (https://www.mrgivesback.org/sponsors ), or participate in a fun and engaging campaign during the year. From the Race Around the World to the Backpack Challenge, there are many ways to get involved, do good and have fun while you're doing it! Get involved with the Backpack Challenge: https://www.backpackchallenge.org/ MREF: https://www.mrgivesback.org/ Race Around the World for Education: https://www.mrgivesback.org/race SPONSORS Get ready for a fantastic Insights Marketing Day! This event brings together expert speakers who are authorities in digital marketing and thought leadership, offering powerful and engaging presentations. Attendees will gain essential tips, actionable advice, and tools to improve their company's marketing. With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. Visit littlebirdmarketing.com/insights-marketing-day for more information. Don't let the learning stop here. Little Bird Marketing's 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX veteran Dan Quirks of Quirks Media. Dan's mission at Quirks is to expand the company's digital offerings and global presence. The day-to-day of Dan's responsibilities revolves around staying abreast of industry trends and delivering valuable information to their audience. At Quirks, they differentiate themselves by primarily catering to end clients and providing free content to support researchers' growth and knowledge. One significant challenge faced by Quirks is bridging the gap between suppliers' desired content and the information sought by end clients. To address this, they employ a team of skilled editors who ensure that the content meets the needs of both parties. As a seasoned professional in the MRX world, Dan has experienced the historical transformation of the industry. From a data collection-centric approach, the industry has evolved into a more consultative relationship between suppliers and end clients, where the focus is now on actionable data and insightful storytelling. As Dan says, “For every Coke, there's a Pepsi. For every iPhone, there's a Samsung.” There are competitors in every industry, and market research isn't exempt. But the key to standing out is BRANDING. In this episode, he provides this helpful mindset as their team comes alongside others to help them stand out from the crowd.  To learn more about the market research industry's dynamic developments and join the "MRX Mavericks" journey, be sure to tune in! Listen in closely for information about the 2023 Quirks Awards. SPONSORS Don't let the learning stop here. Little Bird Marketing's 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of ScaleHouse and consultant known for non-traditional growth strategies. You'll hear the backstory of how and why Kristin founded  Women in Research and the impact this has made on the industry. Since 2007 this community has focused on empowering the women inside of insights has made a difference helping many to build successful careers and increase representation in leadership roles. Various programs run by WIRe are working to include women in all spaces, such as mentorship programs, scholarship funds for women in emerging or conflict markets, and the WIRExec forum. They have made serious strides getting more female voices on stages at conferences around the world. All of these programs remain free and open to anyone. Yes, amazing men are a part of the WIRe family!  The only paid positions include the WIRexec board. This was started as a retreat where senior-level women to connect, network, and share experiences. They have achieved success enough to pay to gather and collaborate as to how to amplify the great work and continue to ensure all other programs at WIRe are free and remain so. Ready to be inspired and uplifted in the market research industry? Listen to these industry leader besties share their love for Women in Research. SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consultants Association. The QRCA is the hot spot for qualitative researchers and UX professionals. They offer the ultimate package: support, training, and networking opportunities. The association focuses on promoting high standards and best practices in qualitative research, including techniques like UX research. Enter Lauren Isaacson, the self-diagnosed chronic volunteer from Curio Research. This superhero has donned various capes within QRCA, including chapter chair and board member. Lauren's dedication to volunteering is next-level, and she's been spreading her infectious enthusiasm throughout the association. With 77% of members based in the US and others from all corners of the globe (hello, Canada and beyond), it's like a qualitative research world tour. They don't discriminate when it comes to professionals either—consultants, vendors, recruiters, and those fancy folks from in-house corporate positions are all invited to the party. QRCA knows that diversity makes for the best kind of fiesta! If you're looking for a wingman or wing woman at QRCA events, Lauren is ready to connect and be your newfound friend. So buckle up, and get ready to soar to new qualitative research heights! SPONSORS Looking for an extension of your market research team? EMI Research Solutions delivers quality and unbiased market research data tailored to the needs of your business. With EMI, you get an agile-focused team of researchers with over 22 years of experience. Plus, their podcast Intellicast takes a look at the market research industry from a new perspective. Find out more at emi-rs.com

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at Greenbook, to the cockpit. Together, they pull back the curtain to examine industry events both as organizers and as attendees!  Karen's passion is to bring the best content to the Greenbook stage, to make sure the audience gets the ultimate experience. To do that, she has adopted the mantra “Always be Curating.” She says though Greenbook events appeal to a wide variety of industries (tech, MRX, entrepreneurs, etc.) the connecting thread between all attendees is a growth mindset. Her curation spans a multitude of sources to ensure the content honors the breadth of attendees. They discuss Karen's methodology for organizing content to span the variety of Greenbook events, both location-specific and topically themed. Karen also shares with Priscilla her three-part outline to maximize events for attendees. By dividing the event into three parts, she offers tips to build clarity and purpose.  Karen also highlights the importance of making genuine connections - a decisive shift away from the non-stop selling mentality centered around building relationships with others: “It's really quite special what you do when you just say, ‘I just want to get to know people.'” SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Calling all snackers! We love a good snack here at the Nest! But have you heard of social snacking? Your mom called and was worried your snacking might ruin your meal, but she should be worried that social snacking can lead to disconnection.  Today, our CEO and Momma Bird, Priscilla McKinney, talks with Ryan Jenkins to discuss breaking the connection barriers in the workplace. As Wall Street Journal best-selling leadership author of Connectable, Ryan has surveyed over 2,000 workers worldwide to discover the answers for quality connection and belonging and why sometimes technology that could enable connection actually thwarts it. Now don't take this the wrong way. Sending a quick text to a friend is good. But as Ryan points out, it takes intentionality to visit that friend. As humans, we follow the path of least resistance, so we choose convenience over connection if we're not intentional. We're wired for connection, and social snacking may keep our loneliness at a manageable level and keep us from reaching out for something more sustaining. Ready to give your team a sense of belonging and connection? Take a seat, grab a snack (but no social snacking) and listen in closely for the story of how Joseph Strauss, the structural engineer behind the Golden Gate Bridge, fostered a sense of connection with a net. Don't let the learning stop here. Little Bird Marketing's 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ 

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Priscilla McKinney, the CEO, and Momma Bird at Little Bird Marketing, an award-winning digital marketing agency specializing in content marketing, lead generation, branding, and design. Little Bird Marketing specializes in digital marketing and the creation and distribution of quality content that directly aligns with companies' goals. Priscilla's expertise is in creating content marketing systems for B2B lead generation. Tune in to learn more!

Hi, I'm Priscilla McKinney, CEO and Momma Bird here at Little Bird Marketing and I'm a St. Patrick's Day birthday! Everyone wants to party on my birthday and have fun. I am a fun person - very outgoing and funny (if you agree, please call one of my kids and let them know). But people often think I am a people person. I'm really not. I'm a “my kind of people” person. What I mean by that is I like people who are overtly helpful, bring energy into the room, give without thinking of getting and don't take themselves too seriously. I love this industry and have met so many colleagues who have become friends - like really good friends. I had a lot of friends before I got into this industry, but I made room for more. Do you see how much fun I'm having and want to be a part of it? Good news! In this episode I scrap the rules, call my bestie, Sarah Kotva and gossip about people in the industry. It's all good and you'll have a great time. So grab a glass of wine with us and let us introduce you to people you HAVE TO KNOW in market research. Then, go forth and connect with them online. You'll laugh, you'll cry, and you'll be in on all the jokes! Let's do this! Cheat sheet: Sarah Kotva https://www.linkedin.com/in/sarahkotva/ Patrick Olszowski https://www.linkedin.com/in/patrickolszowski/ Ivka Markovic https://www.linkedin.com/in/ivka-markovic/ Aryn O'Donnell https://www.linkedin.com/in/arynodonnell/ Adam Dietrich https://www.linkedin.com/in/adam-dietrich/ James Endersby https://www.linkedin.com/in/jamesendersby/ Adam Jolley https://www.linkedin.com/in/adamjolley/ Alex Hunt https://www.linkedin.com/in/alex-hunt-540ba910/ Vivek Bhaskaran https://www.linkedin.com/in/vivekbhaskaran/ Cynthia Harris https://www.linkedin.com/in/cdharris/ Michaela Gascon https://www.linkedin.com/in/michaelagascon/ Lisa Wilding-Brown https://www.linkedin.com/in/lisawildingbrown/ Bob Quesreshi https://www.linkedin.com/in/bobqureshi/ Ryan Barry https://www.linkedin.com/in/ryan-barry-8354036/ Dominic Carter https://www.linkedin.com/in/dominiccarterjapan/ Ted Pulsifer https://www.linkedin.com/in/tedpulsifer/ Dexter Chew https://www.linkedin.com/in/dexterchewtoronto/ Pravin Shekar https://www.linkedin.com/in/pravinshekaroutliermarketer/ Tony Cheevers https://www.linkedin.com/in/tonycheevers/ Jamin Brazil https://www.linkedin.com/in/jaminbrazil/ Kristin Luck https://www.linkedin.com/in/kristinluck/ Sandy Casey https://www.linkedin.com/in/sandy-casey-a3aa702/ Leigh Caldwell https://www.linkedin.com/in/leighcaldwell/

On this special "hijacked" episode of ChirpCast, we celebrate the momma bird of the podcast as the farmer talks about the Proverb 31 woman.

Want a standing invitation to every party? Your wish is our command. Actually, it's at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative research companies globally— Paul is definitely someone who talks the talk and walks the walk. He also, quite literally, has extended an invitation for you to attend any Dig Insights party he throws. Toss some confetti and pop that champagne! While there was no imbibing on the podcast, Paul ceremoniously pulled back the curtain on tech-enabled consumer insights and about what innovation means to him and his company. Innovation isn't one-sided. It's two-sided. Consider the consumer experience and the client experience. Ask the right questions. Speak to people as if they are normal people. Using relevant language is key. If you're just beginning to dip your toes into the world of research or if you're trying to find a way to get comfortable with tech platforms, Paul has amazing advice to offer you. And it's simple. Painfully simple. Learn the fundamentals and remember that you yourself are a consumer! You don't just have to put yourself into the shoes of the consumer, you are a consumer. Think about what you do, what challenges you face, and how you'd respond to questions when asked. Are we right or are we right? Painfully simple. For more tips, tricks, and downright great advice, make sure you subscribe to the Ponderings from the Perch podcast. And make sure to tune into the Dig Insights Podcast!  Shoutout to our sponsors Cloud Research and AG Access! 

With Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effort what it really takes, how you can contribute and why it is important to get more people participating with different points of views, skills and passions. Lisa opens up about her passions for data quality, DEI and mentorship through different Esomar steering committee. In the past year Lisa has contributed to each of these efforts in the global insights community. You'll want to year more about YES (Young Esomar Society). No matter who is elected by month's end, the association is in good hands based on the highly-qualified candidates for the council seats: Nikki Lavoie Alain Mizrahi Dharmendra Jain Priscilla McKinney Tom De Ruyck Priya Lobo Claudette Dearnaley Vanessa Oshima  Jean-Marc Leger Seyi Adeoye Martin Oxley Manny Rodriguez Michaela Gascon Lisa Wilding-Brown Mariela Mociulsky Martha Llobet Joy Uyanwune Corrine Moy Paul Hudson Diana Mitkov Shoutout to our sponsors CloudResearch and Fieldwork!

In this, The Faces of Business episode, Priscilla McKinney, CEO, Little Bird Marketing, talks about the importance of clear and effective marketing. Little Bird Marketing is an award-winning digital agency using design and marketing to position its clients as industry experts. It collaborates with the client's team and company goals through transparency in its work process, creating the ultimate link between marketing and sales.   Priscilla, Momma Bird, is best known for her proactive initiatives in the digital marketing industry, serving as President of the American Advertising Federation Heartland, and receiving numerous design, entrepreneurship, and industry awards. Priscilla co-created the SOAR System with her expert team. SOAR is a proprietary process designed to generate feasible lead generation for C-Suite leadership, so they don't have to worry about the growth of their organization and can put more focus on other important responsibilities. Priscilla is also prolific blogger, podcast host, techpreneur, and diversity champion. Check out the Blog post here: The Importance of Clear and Effective Marketing   Thanks for taking the time to listen today.   Find Damon Pistulka on LinkedIn talking about life & building businesses you can sell or succeed.    On Twitter as @dpistulka with inspiration and sharing thoughts.    Find out more about Damon when he's not working.  @damonpistulka on Instagram, or Damon Pistulka on Facebook.      More information on building businesses you can sell or succeed and the Exit Your Way method on our website   View our blog page for this episode here.   Email us for more information info@exityourway.com

In this episode we explore how you can use a lesson taught to baby birds to catapult your business.

Struggling to write quality content to drive revenue? Hate staring at a blank page knowing you need to just get on with it? Know what it takes to write compelling content?  Curious what the pros know that keeps them producing on quality blogs?  Once upon a time, our CEO and Momma Bird and host of this podcast, Priscilla McKinney used to write every blog that left Little Bird Marketing. That is not scalable. We talk to a lot of companies having scaling problems. Probably at your company you have bandwidth issues when it comes to getting content out the door. And we know it's not just about good quality writing, but you have to think strategically for SEO ranking and still carry the brand voice throughout all you do.  We get it. It's hard.  We can create your content for you, but in this episode, Ashley Le Blanc and Priscilla discuss key considerations for success if you still want to try your hand at blogging. We work hard to bring you relevant marketing hacks as often as possible. But in this episode, we offer 4 tips for quality blog writing specifically for those who don't consider themselves blog writers.  Don't write anything until you're clear about your intended audience.  Include links to top-performing web pages (including your own!). Concise content wins. Also, bullet points are your friend.  Find tech that fills in your skills gap.  Feel free to reference Freddie Mercury, David Bowie and David Byrne as often as we like to. But no matter what you reference stay true to yourself, your brand and your strategy. Also, remember that we, the peeps, believe in you! 

You're invited to sit down and pour yourself a glass of champagne as Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing has her favorite guest back on to talk shop. On the agenda today is a romp with Executive VP, Ashley Le Blanc around how to spend money to make money - on digital ads, that is.  Creating amazing targeted content plans with strategic SEO is a long term plan. Building authority is the ultimate goal to win online ranking to get your content found organically. You have to be patient. But sometimes that is not in the cards for clients and based on their KPIs, sales and revenue goals one way for a quicker win is to engage an expert to create a winning online digital ad plan. While we're building organic reach, often we find it helpful to get some paid search going and generate web traffic, lead generation and close some sales.  With almost $500 billion being spent in 2021 alone for digital ads, there is a lot happening in this space. But there are a lot of people out there happy to take your money for ad spend without understanding your ideal client persona (ICP) and how competitive your keyword landscape is. At Little Bird Marketing, we never start with a number in mind for an ad spend. We listen to client goals and then do the research before proposing a budget.  But if you're in the market for help, some tips can help you ask the right questions and get clarity before you start down the programmatic spending path. There's a lot to know about digital advertising technology, the difference between ad spends on social media platforms and web browser, growth hacking strategies, ads that boost content marketing, search engine ads, retargeting and more. So where to start? This podcast, of course! 

Have you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about color palettes and typography choices. In reality, branding is a much broader subject that extends beyond visuals to encompass a wide range written, spoken and visual communication both internally and externally. In this episode, Momma Bird and CEO Priscilla McKinney talks with VP Leighton Cordell about what makes a good branding strategy and how it facilitates the aforementioned "connection" to brands. Some of the components discussed include consistency, flexibility, emotion, and employee involvement.  Small birds namedropped in this episode:  William Clift (the beautifully designed stairs with the LBM Core Values for which there is currently no documentation) Corey Mitchell (the emotionally-connected videos that make us laugh and cry) Jarrod Connolly (the beautiful story-driven photography that also sometimes makes us hungry) Recommended Reading from this episode:  5 Signs Your Brand Needs an Overhaul Loyalty Deciphered - How Emotions Drive Genuine Engagement SPONSORS: The Market Research Podcast Award is back! And it's time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year.  Nominations are open now through June 30th and voting will open from July 1st to August 12th.  Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award!  The winner will be announced at Greenbook's IIEX Behavior. Will your favorite insights podcast make the cut? -------------------- Ready to understand and engage your multilingual audience? With language services in over 75 languages, Multilingual Connections provides the linguistic accuracy you expect with the cultural nuance you need. Whether you need translation, transcription, subtitles or voiceovers, Multilingual Connections tailors their high-quality language services to fit your unique needs. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at https://multilingualconnections.com/

The episode features CEO and Momma Bird of Little Bird Marketing - Priscilla McKinney. Priscilla joined us on the show to talk about: - The importance of understanding the context we're in and the biases we bring to our market research projects, as these can influence the outcomes. - The need for us to retain our humanity at each step of the market research journey so we respect everyone's time and contribution, which will lead to greater long-term outcomes and insights.  - The need of having different standards for both brands and the industry when it comes to qualitative and quantitative research. - We looked into some of the key differences between reasons as to why we need to have different standards, as well as the role that brands and the industry play in shaping and adopting these standards. - We explored some of the challenges that we face in achieving success in this area. - And we finished on what success looks like for those in the profession when we get these best practices in place. Enjoy the show.

Fledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry: 1. A steady stream of new researchers entering the field, and 2. A continually shifting landscape full of new methodology, new technology, new objectives and new(ly reduced) budgets. Researchers everywhere are being asked to do more with less, and for many, the prospect of doing everything themselves seems like the only option. But it's not. Meet Edward Staples, Senior Director of Business Development at Prodege. Edward has been in the insights industry since 2006, and has worked in both qualitative and quantitative research, including trackers, concept testing, in-person and online across a broad client base including finance, travel, CPG, QSR, apparel, retail and more. At Prodege, he helps leading brands, marketers and agencies uncover answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty.  In this episode, Momma Bird and CEO Priscilla McKinney and Edward discuss Ed's true passion: helping.  "There's nothing more interesting and fascinating to me than working with somebody to help them understand 'how are we communicating with people?'" Edward (and Prodege) believe that the new DIY is actually DIT - Do It Together. DIT represents a more consultative approach to research, infusing experience and wisdom into projects that otherwise find researchers struggling against knowledge barriers that end in missed insights.  Along the way, Priscilla and Edward discuss the importance and challenge of behavioral data, the evolution of Prodege, and a societal shift toward better discussions around gender, race and ethnicity.  "I'm very proud of our industry, because we are the industry that looks at these issues and takes them head on. We're here to assume that we don't know, and to listen in order to find the information. And that's what we, as humans, could be doing in general about these things."  Connect with Edward on LinkedIn, or drop him a line.  Sponsors: Global sampling, field management, data collection and more - Gazelle Global's ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!

It's no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We're LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding partner at Explorer Research. Anne sits down with Momma Bird, Priscilla McKinney, to discuss the future of retail in the face of the largest inflationary increase in 40 years. They dive into the different forces and factors that brands need to take into consideration when trying to navigate these unstable times and shopper behaviors. Listen in as we take a look into how shopper insights can help brands navigate the future of retail. "With inflation, brand loyalty is really being tested as far as where the breaking point is for consumers to decide to make a trade off. And while loyalty isn't completely out the window, brands really need to look at what they can do beyond price to manage and balance. " - Anne Stephenson

Writing a book is hard, luckily, you don't have to do it alone. CEO of Scribe Media, Jevon McCormick sits down with Momma Bird, Priscilla McKinney to discuss what it takes to move forward on your path to authorship. Whether you need coaching, a ghostwriter, or marketing to spread your message, Scribe is there to assist you along the way. Listen in as we (hopefully) convince you to take that leap and finally write that book you've always dreamt of.

On this very special Mothers Day episode, we have on none other than Momma Bird and we talk about parenting! Specifically being a mom and learning about what that word "mom" means and the journey that has happened, is going on currently, and what it looks like in the future! If you want to learn more about the Bird's Eye View Podcast, check out our Instagram @ birds_eye_view_podcast, give us a follow, check out our other episodes, and rate us on how much you enjoyed the episode!Cheers!

On today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at CloudResearch where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the importance of blending both behavioral technical aspects of data in order to combat fraud and low-quality feedback in responses. A lot has changed since the first survey was conducted with the use of computer-aided statistical tools in 1890.  One of the tools being used to combat data quality issues is Sentry. Sentry is a product that can be applied to any supplier and essentially performs an interview for each participant before they take part in a client survey. It applies both technological security checks, and also behavioral questions. It also has a lot of built-in tech features that are actually becoming more standard in the field and is used by most suppliers.

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change.  You can find more from Katja Cahoon on Youtube

Growing a startup at this time is different from what it used to be. It will take more than the sales call and networking and promoting features and benefits. In another episode focused on digital transformation, digital marketing, and branding, Little Bird Marketing's own Momma Bird, Priscilla McKinney gives her own take on what every founder should be doing now to scale their startup. It's time to get with the times, so tune in to grab these awesome digital marketing takeaways. We'll talk about: Priscilla's amazing work on marketing [02:35] How companies can cut through the noise [04:59] Getting the branding and message aligned [10:50] It's no longer sales enablement because the buyer has control [15:59] Ask yourself how you can help your customer [18:35] Your team doesn't want the company reliant on the founder [23:04] How startups can connect with their audience [26:05] Why you shouldn't sell: Two things that happen before a buying decision [29:52] Why you should continue to take care of current clients [33:44] Having a great product or service just won't cut it anymore [41:25] The one thing Priscilla recommends [43:01] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Grab the free resources from Little Bird Marketing (https://littlebirdmarketing.com/) Ponderings from the Perch Podcast (https://podcast.littlebirdmarketing.com/) About Our Guest: As the CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney helps their clients with inbound marketing and social media lead generation. As a creative team, Little Bird is dedicated to providing top-notch content marketing solutions and strategic insights to our amazing clients.  This award-winning digital agency serves revenue-minded leaders. Their proprietary content marketing system called S.O.A.R helps those looking to scale who need confidence for the short-term and long-term goals.  Priscilla is also the host of Ponderings from the Perch podcast. Get in touch with Priscilla through her LinkedIn or Twitter.   If you liked this episode, please don't forget to tune in, subscribe, and share this podcast.  Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Priscilla McKinney is the CEO and “Momma Bird” of Little Bird Marketing, helping clients soar by creating and executing highly effective marketing plans. She is also a tireless advocate for research industry collaboration and produces an outstanding podcast, Ponderings from the Perch.If you know Priscilla, you know she is relentlessly positive, energetic and curious. But what you didn't know is that her curiosity was seeded early while traveling throughout Spain in a childhood singing troupe with her four sisters (in matching dresses, no less!).Priscilla shares her story and offers sage advice to research firms looking to tell their own stories.

Priscilla McKinney is the CEO and Momma Bird at Little Bird Marketing.They are the home of cage-free thinking and the creators of SOAR -a digital content marketing program for predictable lead generation.It stands for: STRATEGIC, ORGANIZED, ACCOUNTABLE and REPEATABLE.She is also the host of Ponderings from the Perch, —the Little Bird Marketing company podcast.She also consults on digital transformation and they offer courses —akin to couch potato to 5K, but for LinkedIn.www.littlebirdmarketing.compriscilla@littlebirdmarketing.comhttps://blog.littlebirdmarketing.com/https://podcast.littlebirdmarketing.com/https://www.linkedin.com/in/priscillamckinney/

These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others. 417 Magazine Panel Members Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing https://www.linkedin.com/in/priscillamckinney/ Michelle Billionis, Owner, Co-Owner Coffee Ethic, The Cherry Picker Package + Fare https://www.linkedin.com/in/michelle-billionis-042aa375/ Stephanie O'Connor, Vice President - Chief Information and People Officer at City Utilities https://www.linkedin.com/in/stephanie-o-connor-4b07493/ Carrie Richardson, Executive Director of Leadership Springfield https://www.linkedin.com/in/carrie-richardson/ Melody Savley, Co-owner and Chief Pharmacy Officer of Alps Pharmacy https://www.linkedin.com/in/melody-savley-83713468/ Logan Aguirre, Publisher at 417 Magazine https://www.linkedin.com/in/logan-aguirre-b1587570/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, 'Rooting Up Essays on Modern Branding' which brings a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. About Root and River Working in concert with the marketing leaders or CEOs, and incorporating the leadership team in a brand discovery Root Sessions, Root and River acts alongside the marketer-in-chief and their teams. Through the phases of Language, Infrastructure and Amplification, these three components make up a brand strategy that becomes a bedrock of confidence and clarity while remaining flexible to new realities and opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

An effective marketing proposal involves learning what keeps the customers up on a Sunday night and what keeps them going on a Monday morning. In this episode, we will learn how we can land clients not only by presenting such a proposal, but also by knowing them on a deeper level with Priscilla McKinney. Priscilla is the Chief Executive Officer and the Momma Bird of Little Bird Marketing, a creative team that offers high-quality content marketing solutions and insights to their clients. She also describes herself as a “slightly annoying truth-teller powered by [her] husband's homemade bread.” Tune in! Get right into the episode and learn from Priscilla how to land your next client with her marketing tips! In this Episode: [00:01 - 05:29] Opening Segment I introduce and welcome Priscilla McKinney  Sense of urgency in interacting with people  [05:30 - 15:14] Biases Are Okay  How to know people in 20 minutes It's not about being authentic Being authentic is not being yourself  The Platinum Rule Priscilla doesn't mind people having biases Biases are inherent It's about how we deal with our biases    How to tell the “hard truths” in marketing Don't be afraid to tell the truth no matter how uncomfortable it is Work with clients on how to move forward  Mind the language you used  [15:15 - 27:14] Help Others and Ask for Help  Connect with customers better  Ask the right questions  Learn the customer's pain points  Analyze how to add value  Know “persona work” from Priscilla  “What is keeping them up on a Sunday night?” “What is getting them going on a Monday morning?” Mix vulnerability and empathy What's this communication challenge Priscilla encountered? Lost 35% of their town due to a series of tornadoes  Her creative studio burned down Helping and getting help are both valuable experiences  There's no shame in asking for help  Be honest with how you can help others  Tell the truth about what you need help with  [27:15 - 34:15] Create Enough Margins in Life The most impactful conversation of your life?  Conversation with the father of her brother-in-law One communication skill you wish you had more of in the past?  Not speaking over people Who is the best communicator you know?  Her friend, Doug Hutchinson   [34:16 - 36:32] Closing Segment How to find Priscilla Links below  Final Words Tweetable Quotes: “At the end of the day, marketing is here to drive business impact, whether that's an impact socially, culturally, or financially. Whatever it is, get in touch with what impact it is you're trying to make...” - Priscilla McKinney “We're all people who can help and we're all people who can get helped.” - Priscilla McKinney Resources Mentioned:  Book: https://amzn.to/3omIpSS (How to Read a Book) Book: https://amzn.to/3i1Y5c0 (Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives) https://bit.ly/3nmkf9H (Gabby Bernstein) Email priscilla@littlebirdmarketing.com or visit https://bit.ly/3hSg1FI (LinkedIn) and https://bit.ly/3bgzA9z (Twitter) to connect with Priscilla. Check out their https://littlebirdmarketing.com/ (website) and social media pages: https://bit.ly/3q0mfWT (LinkedIn), https://bit.ly/35lQvUo (Facebook), https://bit.ly/2LevMLd (Twitter), and https://bit.ly/38q4WbV (Instagram). Listen to her https://apple.co/2XjFuOY (podcast).  You can connect with me on https://www.linkedin.com/in/gregricecxeffortgeek/ (LinkedIn), https://twitter.com/gregjrice (Twitter), https://www.instagram.com/gregjrice/ (Instagram), and https://www.facebook.com/gregory.rice.372/ (Facebook).  Join https://www.facebook.com/groups/jointhecommunicationnation/ (The Communication Nation) and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I'd love...

Lord, you know the hopes of the helpless. Surely you will hear their cries and comfort them. ~ Psalm 10:17 (NLT)

Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. She personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way...lean in!Learn More: Little Bird Marketing See acast.com/privacy for privacy and opt-out information.

Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths.  In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time! Email marketing is dying Email is still one of the most trusted forms of communication, and one of the strongest performing media buys. Open rate is the most important metric While open rates are a valuable metric, they are not the only defining factor of an email’s success.  Unsubscribes are a cause for concern Unsubscribes in mass quantities might warrant further investigation, but generally having a user unsubscribe has saved you time in list cleaning - which you should be doing! Listen to the full episode to get facts, stats, and way more information about these common email misperceptions. What else? Oh yeah, Ashley needs a podcasting nickname. It needs to be bird themed. It can’t be Little Bird (taken), Momma Bird (taken) or Big Bird (not taken, but seriously wtf.) Anything else is up for consideration. Hit her up on Twitter @ashleyleblancc Also check out Val Geisler's Twitter feed for some amazing email wizardry! Val will be a speaker at Insights Marketing Day 2020. Also also check out Little Bird's 9 Reasons People are Ignoring your Emails! SPONSORS Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price.  Looking for a research partner to handle the details of your next project? In person, or virtual, Fieldwork has been a leader in world-class marketing research services and facilities since 1980. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded right along with it. With 15 facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Goodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.”  In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the mentality of scarcity and how doing good for more people - even your competitors - can work in your favor strategically.  This special video podcast is available to view here! Each one of these insights powerhouses shares how they collaborate with colleagues outside their companies - sharing the pitfalls and benefits.  Want to take part in moving your industry forward? Tune-in for collaboration tips.  A bit about our guests: Sarah Kotva, Vice President at Fieldwork Sarah is a proud Fieldworker. Her day-to-day includes connecting the dots for clients and ensuring site visits and projects run smoothly across their 15-locations across the nation. Fieldwork is a company created by researchers for researchers with state-of-the-art focus group facilities, qualitative respondent recruitment, online qualitative platform for remote research and global project management services.  Melanie Courtright, Chief Executive Officer at Insights Association As CEO, Melanie leads the Insights Association, the leading voice, resource and network of the marketing research and data analytics community. The Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables its members to thrive in an evolving industry and drive business impact. Lisa Wilding-Brown, Chief Research Officer at InnovateMR Lisa is a motivated and personal business professional with 2 decades of experience developing research communities and panels. She has a talent for quickly mastering technology and innovative approaches which foster customer loyalty and retention. She routinely collaborates with industry organizations, competitors, and clients alike - all in pursuit to improve the industry and accelerate innovation for mutual benefit.  Sponsors: Multilingual Connections Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.  Gazelle Global  Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Their team is ready to lend their expertise to complete projects to your specifications today. Visit their website to learn more! Learn more about your ad choices. Visit megaphone.fm/adchoices

At Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO and Momma Bird sat down for a fireside chat with Mary Martha Stasinopoulos, Head of Consumer Insights at Kairos. Stasinopoulos came to Kairos after serving as Head of Consumer Insights at Glossier, and previously Insights Manager at HBO - each with wildly diverse internal insights configurations. Mary Martha discusses the differences between working in a well-established, process-oriented team versus starting from the ground up with from-scratch culture creation.  Kairos is a startup studio focused on making life more affordable. They focus on critical life stages where old industries have failed to mee the needs of everyday individuals around the world, partnering with the brightest entrepreneurial minds to build solutions for these issues.  Mary Martha and Priscilla discuss a variety of topics, including preparation and tools, accountability and the speed of delivery for insights (never fast enough!) The fireside chat concludes with a brief QA session with live listeners.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Times are tough.  Times are confusing.  What is clear is that we are ALL now ONLINE.  The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now.  Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful sales people have been adapting to the online sales environment for years. It's not hard to get people to agree that social media has fundamentally changed the way we live and do business. But the reality is they hadn't understood the magnitude - yet.  Even before we all sheltered in place during a world pandemic, research showed that buyers were getting 57% of the way through their buying process before they contacted a salesperson (Source: CEB, now Gartner).  Your next great deal and your most ideal client is on a self-directed journey where they research, ask questions and jump to conclusions about you, your products and your brand all while remaining anonymous. To win, brands must empower salespeople to be a part of this journey earlier in the process. In normal times our Momma Bird, Priscilla McKinney teaches 12-week, skill transformation modules to instill the needed mindset shift and technical skills to create huge efficiencies within organizations. This system codifies what it takes to generate leads and drive revenue through social media efforts. But with the threat of COVID-19 we must defer to our old friend, Sweet Brown and acknowledge, "Ain't nobody got time for that!"  Instead, this episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times. Links referenced in this episode include:  Digital Leadership Associates Understanding Your Most Ideal Persona Get a meeting with Priscilla about Digital Transformation Training Peter Springett's most excellent blog to inspire your content Learn more about your ad choices. Visit megaphone.fm/adchoices

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend. Woot! Did you miss Insights Marketing Day in Denver? No worries! You can get caught up at Insights Marketing Day Europe on January 30, 2020, or back in the U.S. for the Chicago event next fall.  Learn more about your ad choices. Visit megaphone.fm/adchoices