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FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: There has been a lot of change in the ecommerce and marketing tech landscape in the last few years. Leading vendors seeking to expand market reach and increase the LTV of existing customers have broadened their feature set, resulting in trend of tech stack consolidation. For example, Yotpo now offers loyalty / referrals / SMS / UGC / subscriptions (for Shopify), Klevu has enhanced its core search & merchandising toolkit with personalisation, product recommendations and an AI chatbot for product discovery, and Nosto has bolstered its core product discovery engine with a content personalisation module. We spend a lot of time advising ecommerce businesses on replatforming and their wider tech stack selection. There are nuances to deciding which platforms to select, and the additional 3rd party tools that are required on the selected platform to deliver the required business functionality and operational gains. A common challenge is deciding whether to invest in an all-in-one vendor that can offer a pre-connected set of capabilities out-the-box, or building a best-in-class stack using leading vendors for each capability. For example, a Shopify merchant using Yotpo to do all of their loyalty / referrals / SMS / UGC / subscriptions vs. using Yotpo for loyalty & referrals, Reviews.io for reviews and Skio for subscriptions. There is no single right approach. The optimal tech stack is dependent on many factors including size of business, complexity of requirements and available resources. In this podcast, James & Paul explain how you evaluate the different approaches and sensible decision criteria to help you make the best decision for your business. If you'd like to talk to use about how we can help you evaluate and select your ecom tech, please reach out on LinkedIn.
Pour cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Bastien Borget, directeur e-commerce d'Eden Park. Il lui explique pourquoi il a fait le choix de migrer sur Shopify et comment il s'est appuyé sur les outils du CMS pour booster son chiffre d'affaires. Ensemble, ils parlent également d'image de marque pour une Legacy Brand, d'automatisation de l'emailing et de conquête du marché nord-américain. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Faire le choix de la migration vers Shopify après un Black Friday catastrophique et pour simplifier le travail de ses équipes [12”40] ; Tester quotidiennement son nouveau site Shopify pour mieux préparer son lancement[26”10] ; Faire confiance à son outil et ne pas chercher à le customiser à tout prix [41”30] ; Améliorer son expérience client et augmenter son panier moyen de 30 euros [49”25] ; Faire d'un challenge (régénérer un mot de passe) une opportunité pour booster son trafic [52”30] ; Travailler son marketing automation et inverser le ratio paid/organique [58”00] ; Unifier sa donnée clients quand on vient du physique [1”04”30] ; Se développer à l'international sans effort avec les outils Shopify (synchronisation des stocks, taxes, etc.) [1”13”40]. Pour en savoir plus sur les références abordées dans l'épisode : #237 - ShopiShopa : Les bons tuyaux pour faire décoller son e-commerce sur Shopify Catch-up #26 - Black Friday, Cyber Monday, ventes de Noël : cartonner au Q4 grâce à l'email Matrixify pour faire la migration de ses données Flow pour créer et gérer des scénarios Nosto pour personnaliser la navigation du client “La règle : pas de règle”, le livre du fondateur de Netflix Syncio pour synchroniser ses stocks à l'international Suivez l'actualité du Panier sur notre compte Instagram, lepanier.podcast ! Inscrivez-vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast produit par CosaVostra, du label Orso Media.
Ist das ein Vorbote für das was bald im E-Commerce auf uns zukommt? KOmplett aus der KI generierte Frontends und Shops? Wix stellt solch ein Feature jedenfalls für klassische Homepages für einfachere Anwendungen zur Verfügung. In wie weit das ein Gradmesser sein kann darüber diskutieren in dieser Folge Daniel Höhnke und Tim Schestag. In den News der Woche: - BigCommerce veröffentlicht KI Features auf Basis der Google Cloud -Otto stellt GenAI Funktion im Onlineshop auf Basis von Bewertungen vor - Nosto veröffentlicht vollumfängliche Integration für Shopifys Headless Frontend Hydrogen - Mollie und Klaviyo kooperieren. Kundenprofile in Klaviyo können nun auf Basis von paymentdaten aus Mollie angereichert werden - Die Bundesregierung streicht Digitalisierungshaushalt fast vollständig, mit potentiell signifikanten Folgen für unsere Branche - Mirakl erhält 100 Mio € Finanzierung und will dies u.a. für Akquisitionen nutzen
Microsoft stellt Shopping Guides vor und Google zielt wohl bald nach! Werden damit klassische Onlineshops überflüssig? Darüber diskutieren heute Daniel Höhnke und Tim Schestag in dieser E-Commerce Dudes Podcast Folge. In den News der Woche: - Google Checkout angekündigt - Nosto stellt neue Generative AI Features für Suche und Recommendation Engine vor - Amazon geht gegen Retourenkosten vor
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service. The benefits of these tools are where the efficiencies lie for agencies. It's the tools that make this process scalable so you can sell it to 100+ clients and know you'll get reliable results for all of them. NB: I'm not suggesting you use ALL these tools, but explore the options that will work for your agency and your process. AI tools are just like any other tool - don't pay for something if you're not going to meaningfully use it. Key AI tools to note (most of these are for brand monitoring, social media management and content curation):TINT is a social content aggregator that helps agencies collect, curate, and share UGC from across social media. TINT uses AI to automatically tag and categorize content, making it easy for agencies to find the right content for their campaigns. TINT also provides analytics on UGC performance, so agencies can track the impact of their campaigns. Nosto (formerly Stackla) is a user-generated content (UGC) management and marketing platform that uses AI to discover and curate online content. It can assist in selecting high-quality UGC, tracking how UGC influences conversions, and understanding which content resonates best with your audience. Social Native is a platform that helps agencies collect and showcase UGC on their website and social media channels. Social Native uses AI to automatically tag and categorize content, and it also provides analytics on UGC performance. Crowdfire is a social media management platform that helps agencies track and analyze their social media performance. Crowdfire also provides tools for scheduling posts, engaging with followers, and running contests. Crowdfire's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns. Sprout Social is another social media management platform that helps agencies track and analyze their social media performance. Sprout Social also provides tools for scheduling posts, engaging with followers, and running contests. Sprout Social's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns. Yotpo: Yotpo is an eCommerce marketing platform that allows you to collect, curate, and manage UGC such as reviews, photos, and Q&A. Its AI capabilities can help in identifying trends, and can also assist in displaying the right content to the right customers at the right time. Canva's Content Planner: Though primarily a design tool, Canva's Content Planner feature uses AI to suggest the best times to post on various social media platforms, helping to maximize...
Patrik Backman, Open Oceanin toimitusjohtaja keskustelee Open Ocean VC:n irtautumisista kuten True Caller, avoimista tietokannoista MySQL ja MariaDB sekä nykyisistä portfolioyhtiöstä kuten Supermetrics, Leadoo ja Nosto. Open Ocean ja Translink Corporate Finance Oy ovat samassa rapussa Mikonkatu 1B, 00150 Helsinki. 00:00 Intro MariaDB:n kertoimet, Supermetricsin viimeaikainen kasvu 00:54 Patrik Backman – Argentinalaisen jalkapallon suuri fani 02:30 Open Oceanin sijoitusfokus, Translinkin SaaS ja Slack 05:40 True Caller kasvu mm. Intiassa ja Fonecta 08:40 Tietokannat, MySQL, MariaDB ja Oracle 14:20 MariaDB:n laskenut arvostus SaaS-kertoimilla 17:33 Skaalautuvan SaaS-yhtiön metriikat kuten ARR, Rule of 40%, NRR, Churn, 10x vs 100x -filosofia 20.52 Supermetricsin nousu Google Analytics-Sheets tasolta, tuplatoimari 28:17 Leadoo, kotisivujen markkinointi- ja myyntianalytiikka 32:30 Nosto ja verkkokauppaohjelmistot kuten Shopify ja Videoly 35:06 AppGyver SAP:lle 36:00 MindsDB, fiilistelyä ChatGPT:n erinomaisuudesta ja virheistä. B2B SaaS vs B2C kuten WordDive 40:45 Patrik Backman, Patrick Bateman ja Erlich Bachman 41:20 Outro Mikonkadun naapurit Open Ocean ja Translink Corporate Finance Oy #neuvottelijat #neuvottelija #omistaminen #sijoittajat #venturecapital #vc #kasvuyritykset Facebook - liity #neuvottelijat-ryhmään https://www.facebook.com/groups/neuvottelijat Yhteystiedot: https://www.dcmcapital.fi/neuvottelija
Ein kleines Erdbeben kurz vor Jahres-Ladenschluss, denn Nosto kauft mit Findologic gleich den 2. Suchanbieter in diesem Jahr auf und macht damit recht deutlich, wohin die Reise gehen wird. Darauf gehen Daniel Höhnke und Tim Schestag in dieser Folge des E-Commerce Dudes Podcast ein, sowie auch auf die folgenden News der Woche: - BigCommerce muss 13% sein er Mitarbeiter entlassen - Woolworth will hunderte neue Filialen in Deutschland eröffnen - Galeria drohen bis zu 90 Filialen schließen zu müssen - Google veröffentlicht Multi-Search - Neuroflash integriert GPT3.5, welcher auch bei ChatGPT zum Einsatz kommt
Wenn man Findologic verwendet, dann merkt man das gar nicht. Denn die Suchtechnologie des Salzburger Tech-Unternehmens ist in viele Online-Shops integriert, damit Nutzer:innen dort die besten Produkte finden können. Nun wird Findologic an das E-Commerce-Unternehmen Nosto aus Finnland verkauft. Warum, wieso, und um wie viel, das soll uns im heutigen Podcast Gründer und CEO von Findologic, Matthias Heimbeck, verraten. Es geht um die Themen: - Wie Findologic funktioniert - Warum der Markt für E-Commerce-Suche neben Amazon groß genug ist - Wie der Käufer Nosto aus Finnland tickt - Wie man nun gemeinsam den Markt für personalisierte E-Commerce-Erfahrungen konsolidieren möchte - Wie es ist, wenn man das Startup-Baby verkauft Wenn dir der Podcast gefallen hat, gib uns ein paar Sterne und/oder ein Follow auf den Podcast-Plattformen und abonniere unseren Podcast bei: - Spotify - Apple Podcast - Google Podcasts - Amazon Music - Anchor.fm und besuche unsere News-Portale - Trending Topics - Tech & Nature Danke fürs Zuhören! Feedback, Wünsche, Vorschläge und Beschwerden bitte an feedback@trendingtopics.at!
Le sujet : Partir d'un passion qui permettait de gagner un peu d'argent pendant ses études et en faire une machine de guerre comptabilisant plusieurs dizaines de millions d'euros en 3 ans. Voilà le pari fou que s'est lancé Michael Holzmann. L'invité : En prépa, Michael Holzmann rencontre son futur acolyte : David Benhaim. Une école de commerce et 2 stages plus tard, ils lancent tous les deux Wethenew : une marketplace spécialisée dans la vente de sneakers en édition limitée. Le tout, en offrant une expérience similaire et aussi qualitative que les vendeurs de baskets "classiques". Wethenew : Créé en 2018, Wethenew s'est rapidement positionné sur le réseau des revendeurs particuliers et cartonne. Depuis trois ans, ils triplent voire quadruplent leur chiffre d'affaires chaque année. Avec Laurent Kretz, fondateur de CosaVostra, il revient sur le développement de Wethenew et sur l'incroyable croissance qu'ils ont réalisée depuis. En quelques mots : # L'histoire de sa rencontre avec David Benhaim et leur rapide volonté de créer une boîte dès leur sortie d'école. # Leurs profils complémentaires en tant que co-CEO et comment cela leur permet de mieux se challenger et d'aller plus vite au quotidien. # Le choix du nom Wethenew qui leur permet de ne pas s'enfermer uniquement dans le marché des sneakers, au cas où. # Si dès le départ Michael et David avaient l'avantage de bien connaître le “pain” des clients, l'objectif était de parvenir à créer une expérience e-commerce simple, intuitive et efficace. # Pour se faire connaître, ils ont notamment contacté tous les joueurs de Ligue 1 à la main sur Instagram en leur proposant des paires de chaussures. # Mais aussi pourquoi et comment ils ont réalisé des partenariats avec des influenceurs très rapidement qui leur ont permis de développer une communauté. # Leur principal apprentissage sur Instagram : les 10k premiers followers sont les plus durs à atteindre. Et pour ce faire, une seule solution : la régularité. Eux postent 4 posts par jour et 10 stories sur leur compte depuis 3 ans. Le résultat est au rendez-vous puisqu'ils ont désormais plus de 700k abonnés. # Son meilleur conseil SEO : écrire minimum 150 mots sur chacune des pages de son site et faire beaucoup de maillage interne. # Et enfin les outils qu'ils utilisent au quotidien : Nosto, Shopify, Alma, Eulerian ou encore Wisp. Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici. Si vous préférez Apple Podcasts, par là si vous préférez Podcast Addict ou encore ici si vous préférez Spotify. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast du label Orso Media, produit par CosaVostra.
In today's Shopify eCommerce podcast, my guest is Jan Soerensen the GM for Nosto. They are a personalization platform that helps Shopify ecommerce brands to create highly engaging and delightful shopping experiences both on and offsite. Learn how to grow your Shopify store faster with the world's first Commerce Experience Platform and its suite of data-fueled personalization and merchandising solutions.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com See acast.com/privacy for privacy and opt-out information.
Ecommerce personalization and customer experience platform Nosto has announced the release of shoppable Instagram functionality, adding its product to a growing market of softwares looking to help brands make the most of their creator partnerships and user generated content.“Our new Shoppable Instagram module lets brands repurpose Instagram (IG) content to be featured across their online stores and made ‘shoppable' (in other words, can be tagged with products that shoppers can click through to in streamlining their paths-to-purcahse),” a Nosto blog post states. “Shoppable Instagram lets brands pull from the visuals they're tagged in on IG, are mentioned in, as well as those they've posted themselves.” ... (READ MORE)
Heute sprechen Daniel Höhnke und Tim Schestag über die Übernahme vom Suchanbieter Searchnode durch den Personalisierungsexperten Nosto. Damit erweitert Nosto sein Portfolio signifikant und wird damit vollständig personalisierte Suchergebnisse ermöglichen. In den News der Woche: - Schlecker kommt wieder - Wallmart startet eigene Kryptowährung und NFT's fürs Metaverse - In Berliner Behörden müssen Faxe per Hand abgetippt werden Übern Tellerrand geschaut: - Daniel spricht über seine Erfahrung in einem riesigen Einkaufszentrum
Perusterve 40-vuotias mies valitti vasemman kyljen kipua sekä lapojen välistä selkäkipua, joka paheni syvään hengittäessä
In this episode of SaaS Connect by Cloud Software Association, Jan Soerensen, General Manager North America for Nosto—a personalization platform for online retailers to increase engagement and revenue—shares the “do's and don'ts” when attempting to partner with ecommerce platforms such as Magento and Shopify. With more than 100 employees, this B2B2C company has learned what works and what doesn't, and Jan offers the secrets they've cultivated over the years: Where to slot in your technology with personalization tools. Strategic trends and tips with regards to ecommerce platforms, and how Nosto got into the good graces of big ecommerce platforms like Magento: - How big platforms approach ecommerce. - Treat them like an ecosystem. - They want dedicated products. - When you can expect to start seeing ROI and the level of commitment required. - They won't commit to marginal revenue increases, and what they will commit to. - App stores are usually business units with their own revenue targets, and how Nosto has approached them. - Business case for joining paid partnerships. How to win over the Magento platform: - Make it very easy for them to jump in; they must see the benefits. - Offer best-of-breed combined marketing. - Understand who is making decisions that impact your business, and manage those relationships. - Market yourself internally at the platform, and how. - Tackle marketing and sales separately on the Magento platform. - The badge is your leverage. - How Nosto handles integration across the entire ecommerce technology stack and what works well. Q&A Resources Mentioned: Magento Bigcommerce Salesforce Aspire Shopify Amazon Facebook Instagram Supercell Helsinki Everlast Flight Club Helly Hansen Google Nokia Netflix Spotify Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com
Le sujet : Partir d'un passion qui permettait de gagner un peu d'argent pendant ses études et en faire une machine de guerre comptabilisant plusieurs dizaines de millions d'euros en 3 ans. Voilà le pari fou que s'est lancé Michael Holzmann. L'invité : En prépa, Michael Holzmann rencontre son futur acolyte : David Benhaim. Une école de commerce et 2 stages plus tard, ils lancent tous les deux Wethenew : une marketplace spécialisée dans la vente de sneakers en édition limitée. Le tout, en offrant une expérience similaire et aussi qualitative que les vendeurs de baskets "classiques".Wethenew : Créé en 2018, Wethenew s'est rapidement positionné sur le réseau des revendeurs particuliers et cartonne. Depuis trois ans, ils triplent voire quadruplent leur chiffre d'affaires chaque année. Avec Laurent Kretz, fondateur de CosaVostra, il revient sur le développement de Wethenew et sur l'incroyable croissance qu'ils ont réalisée depuis. En quelques mots : # L'histoire de sa rencontre avec David Benhaim et leur rapide volonté de créer une boîte dès leur sortie d'école. # Leurs profils complémentaires en tant que co-CEO et comment cela leur permet de mieux se challenger et d'aller plus vite au quotidien. # Le choix du nom Wethenew qui leur permet de ne pas s'enfermer uniquement dans le marché des sneakers, au cas où. # Si dès le départ Michael et David avaient l'avantage de bien connaître le “pain” des clients, l'objectif était de parvenir à créer une expérience e-commerce simple, intuitive et efficace. # Pour se faire connaître, ils ont notamment contacté tous les joueurs de Ligue 1 à la main sur Instagram en leur proposant des paires de chaussures. # Mais aussi pourquoi et comment ils ont réalisé des partenariats avec des influenceurs très rapidement qui leur ont permis de développer une communauté. # Leur principal apprentissage sur Instagram : les 10k premiers followers sont les plus durs à atteindre. Et pour ce faire, une seule solution : la régularité. Eux postent 4 posts par jour et 10 stories sur leur compte depuis 3 ans. Le résultat est au rendez-vous puisqu'ils ont désormais plus de 700k abonnés. # Son meilleur conseil SEO : écrire minimum 150 mots sur chacune des pages de son site et faire beaucoup de maillage interne. # Et enfin les outils qu'ils utilisent au quotidien : Nosto, Shopify, Alma, Eulerian ou encore Wisp.Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcast, par là si vous préférez Podcast Addict ou encore ici si vous préférez Spotify.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jim is the CEO of Nosto, a popular SaaS based eCommerce personalisation platform. Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era. How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play? They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated Content) platform and how Nosto is looking to leverage Stackla tech within Nosto to further enrich the customer experience and brand stickiness. Jim is currently based in Sweden and you can hear the birds chirping in the background as he speaks, which was a nice touch! :-)
“The more you’re able to provide DTC type tools on a B2B scale, you’ll be better off and have a leg up.” @irleslie #DTCPOD“Where we differentiate is a lot of small things that add up to people wanting to be a part of our brand.” @irleslie #DTCPOD“What makes us unique is that we really don’t have to segment by “office-desk chairs” because we’re not traditional office furniture.” @irleslie #DTCPOD“We never have a lack of data. I think what's tough for us is to really extrapolate what's the important data and what's the actionable data points.” @irleslie #DTCPOD“If you have good people and the position is not working, recognize if they bring value to the company, then figure out how to make it work in another position.” @irleslie #DTCPODWe Speak About:[01:00] Ian introduces himself and Industry West[02:10] How Industry West became grew a DTC channel after focusing on B2B[04:06] B2B verticals versus eCommerce[06:00] How Industry West stands out with quality, curation, and sales support[08:00] Curating the catalog with the CEO for cool, cost-effective products[10:10] Importance of retaining acquired customers[12:20] Insight into traditional versus eCommerce sales cycles in the furniture industry[14:45] How Industry West targets customers online[18:00] The data, tools, and metrics used to track financials of advertising and sales[21:00] Value of having the right people and an eCommerce director[24:30] eCommerce tools that improve conversion rates[27:15] Future of Industry West and its growth[28:25] Where to find Industry West, Favor, and Ian Leslie onlineBringing a B2B furniture store to eCommerceIan Leslie, CMO of Industry West, joins the POD to share a little bit about the eCommerce furniture company’s growth and marketing strategies.Industry West is a furniture retailer with bold designs for modern living that started off on the B2B side. However, the founder and CEO saw the need for an eCommerce play in their industry. This allowed Industry West to connect directly and quickly with interior designers to support B2B furniture needs.Only five years ago, Industry West became more residential and consumer focused, which has heightened because of COVID.Ian recognizes that B2B is a legacy vertical overall, but doesn’t tend to be eCommerce friendly. If the verticals adapt well, companies that are able to provide DTC tools on a B2B scale will have a leg up.Industry West’s differentiation and eCommerce toolsIndustry West stands out, not only as an eCommerce furniture company but also due to its quality of products, customer experience, and curated catalog. The process of choosing products starts with the CEO and is then collaboratively developed with the product development team. This is how Industry West finds quality products that are cost-effective. These products are typically sold in the furniture industry’s vertical through emails and customer calls. Industry West receives a large percentage of their business this way, and Ian understands that this segment of the market will always exist.Nevertheless, Industry West has seen growth in online sales as a result of digital tools and website development. Three tools that Ian Leslie recommends to measure KPIs are Nosto for e-Commerce personalization, Magento for business intelligence, and Google Analytics to track daily website traffic. Stay tuned as Ian discusses how Industry West has grown in a traditional B2B space as a DTC eCommerce platform. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Industry West’s website: https://www.industrywest.com/Favor’s website: https://infavorof.com/Ian Leslie’s Twitter account: https://twitter.com/irleslie/
James White and Millie Morgan from Nosto join me to discuss who's got the best dog, how not to kill house plants, and Alfonso the fish. We'll also talk about how COVID destroyed marketing plans, ways you can pivot in unprecedented times and cut through the noise with generating unique or ‘alternative' content, plus how to be agile in your strategy. Finally, we'll predict the hopes for more physical contact in 2021 and how trade show might look in future. Noisli - Improving focus and boost productivity
Tässä jaksossa aiheina ovat on Nurmen Kasvuohjelman koetoiminta sekä tulokset ja opit menneeltä kaudelta sekä mitä asioita nurmenviljelyssä on hyvä ottaa huomioon tulevaisuudessa. Käymme ensin yleiskeskustelua nurmen tuotannosta ja sen jälkeen keskitymme tässä jaksossa erityisesti kesän 2020 Mäntsälän Kasvuohjelma-kokeen tuloksiin. Aiheesta keskustelevat Hankkijalta tuoteryhmäpäällikkö Tuomo Savolainen ja tutkimuspäällikkö Juha Salopelto.- - - - -Kasvuohjelma Podcast -sarja paneutuu laajasti suomalaiseen kasvintuotantoon tuotantopanosten sekä täsmäviljelyyn palveluiden näkökulmasta. Tässä podcast-sarjassa ääneen pääsevät Hankkijan tutkimustoiminnassa sekä panoskaupassa työskentelevät henkilöt. Heillä on usean vuoden kokemus maatalouden tuotantopanoskaupassa ja useat heistä toimivat myös maanviljelijöinä.
In our 19th episode, we’re joined by James White (UK General Manager) and Valter Andersson (Product Manager) from NOSTO, who talk to us about a wide range of eCommerce personalisation topics and also NOSTO itself.
So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns. Here is a summary of our discussion: Personalization powers product recommendations, product bundles as well as 2-point predictive segments, Image tracking recognition is making improvements in ecommerce personalization Nosto can serve dynamic content and product recommendations to Klaviyo emails The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers At the moment we have Predictive segmentation in place assisted by data science and marketing teams, Verticalisation: fashion and beauty are the most innovative verticals SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb
What's the current state of AI in ecommerce and how are brands applying AI to their ecommerce sites? Jan Soerensen, North American GM at Nosto, shares his insights into AI in ecommerce and what steps brands should take to implement an AI program.
Oppivelvollisuusiän nosto vaikuttaa hienolta. Mutta opettajat eivät halua enää yhtään uudistusta, jota ei ole harkittu opetustyön käytännön kannalta, sanoo opettaja Paula Takio kolumnissaan.
Internet Marketing: Insider Tips and Advice for Online Marketing
On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. On the show you'll learn:Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerceWhy personalisation is a key part of customer experience and extremely important on mobileThe impact of AI on personalisation, how it works and what it can doTips for how businesses can implement AIHow your approach to personalisation should differ depending on the vertical industry you operate inPlus, as usual Jim provides his top tip/key takeaway for the audience. If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here. See acast.com/privacy for privacy and opt-out information.
Herzlich willkommen zu unserer ersten Episode des Podcasts "KI im E-Commerce". In dieser ersten Doppelfolge beleuchten Sabrina Janssen (Nosto), Markus Brunner (Dotmailer) und der Gastgeber Daniel Höhnke (Pixup Media) wie dank dem Einsatz künstlicher Intelligenz eine personalisierte 1:1 Kommunikation mit Onlinekäufern möglich ist. Explizit geht es um Lösungen wie Händler ihre Kunden mit dem richtigen Inhalt, dem richtigen Medium und zur richtigen Zeit effektiv bespielen können. Viel Spass damit!
Herzlich willkommen zu unserer ersten Episode des Podcasts "KI im E-Commerce". In dieser ersten Doppelfolge beleuchten Sabrina Janßen (Nosto), Markus Brunner (Dotmailer) und der Gastgeber Daniel Höhnke (Pixup Media) wie dank dem Einsatz künstlicher Intelligenz eine personalisierte 1:1 Kommunikation mit Onlinekäufern möglich ist. Explizit geht es um Lösungen wie Händler ihre Kunden mit dem richtigen Inhalt, dem richtigen Medium und zur richtigen Zeit effektiv bespielen können. Viel Spass damit!
My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device. Jan's focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over 2,000 retailers using Nosto services. As a true e-commerce insider, Jan’s experience with personalization and AI helps maintain Nosto as the fastest growing personalization solution in the world. ----------- SPONSORS: This episode is brought to you by: Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses. Klaviyo Boston Ecommerce Event Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community! With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss. Get your ticket at klaviyo.com/boston
Welcome to Episode 9. This week, I have a great chat with Chris Blockus from Nosto. They are a Shopify Technology Partner who leverages the power of big data to build a deep understanding of your store and every visitor interacting with it. With this data, Nosto can then predict and automatically deliver the most relevant recommendations on-site, through emails, pop-ups, as well as Facebook and Instagram ads. Literally, Nosto helps to maximize your conversion rate, average order value, and most importantly customer retention on your Shopify store.We talk about some of the biggest challenges that merchants like you have faced and how Nosto was able to help solve them with personalized shopping experiences. See acast.com/privacy for privacy and opt-out information.
Finanssivalvonta pitää kiinni aiemmasta linjauksestaan, että Suomessa käteisautomaateilta tehtyjen nostojen hinnat tulee pitää yhtenäisinä. Palvelu .. Lisää >> http://ift.tt/2DM4W8t
Otto-automaattien kanssa kilpailevien Nosto-automaattien asentaminen lopetettiin syksyllä, kun Finanssivalvonta päätti yllättäen pohtia uudelleen k .. Lisää >> http://ift.tt/2rPCjS7
En väl genomförd personalisering hjälper kunderna att hitta rätt produkter och får dem att köpa mer, men de flesta e-handlare har en bra bit kvar till en optimerad personalisering. Podden E-handelstrender #45 tar ett ordentligt grepp på personalisering inom e-handeln. Idag kan du personalisera vilka produkter och innehåll som visas för olika kunder, vilka erbjudande som kommer via mejl och sociala annonser, förval av frakt och betalsätt. Men det finns det en gräns där personaliseringen blir obehaglig. Ingen vill förföljas av annonser om produkter du redan köpt. Det är knappast okej att höja priserna för kunder som köper via en Iphone. Eller? Rikard Andersson, Nordenchef på personaliseringstjänsten Nosto, menar att teknisk personalisering blir som bäst när den kombineras med riktigt storytelning och fokus på det egna varumärket. Vi diskuterar också varför Apoteksgruppen lagt ner sin e-handel. I E-handelstrender #45 samtalar programledaren Urban Lindstedt med Rikard Andersson, nordenchef för Nosto och Christer Pettersson, e-handelschef på Arvato.
Jakso 10: Markkinoinnin automaatio. Myynti- ja markkinointiautomaation ammattilaiset Tatu Mäkijärvi (Nosto) ja Juho Hyytiäinen (Smartly.io) käyvät läpi markkinoinnin ja myynnin tuomista lähemmäs toisiaan ja markkinoinnin skaaalaamista automaation avulla.
Vad är egentligen skillnaden mellan sök och personalisering och vilka funktioner är speciellt viktiga för e-handlare inom B2B? Vi bjöd in två tongivande aktörer, Loop54 och Nosto, för att svara på alla våra frågor.
I tagli alle spese pubbliche per la ricerca scientifica stanno desertificando un campo fondamentale per lo sviluppo e il benessere di una società. E' il senso della lettera aperta che un gruppo di scienziati europei ha inviato ai governi dell'Unione e a tutti i cittadini del continente. Uno dei promotori di questo appello, Francesco Sylos Labini, è stato ospite oggi a Memos. Sylos Labini è un fisico, è ricercatore al Centro Enrico Fermi di Roma e svolge le sue attività all'Istituto dei Sistemi Complessi del Cnr. «Il governo italiano, come molti altri governi, ha un orizzonte temporale breve – dice Sylos Labini - L'investimento in ricerca e sviluppo, invece, si traduce in innovazione tecnologia e nuova occupazione in un tempo molto più lungo, decennale. E allora per rendere attraenti e competitivi i nosti paesi si preferisce tagliare il costo del lavoro, anzichè investire in ricerca. Ma questo modello di sviluppo per l'Europa non ha futuro». Ecco il link alla lettera-appello: http://openletter.euroscience.org/open-letter-italian/
I tagli alle spese pubbliche per la ricerca scientifica stanno desertificando un campo fondamentale per lo sviluppo e il benessere di una società. E' il senso della lettera aperta che un gruppo di scienziati europei ha inviato ai governi dell'Unione e a tutti i cittadini del continente. Uno dei promotori di questo appello, Francesco Sylos Labini, è stato ospite oggi a Memos. Sylos Labini è un fisico, è ricercatore al Centro Enrico Fermi di Roma e svolge le sue attività all’Istituto dei Sistemi Complessi del Cnr. «Il governo italiano, come molti altri governi, ha un orizzonte temporale breve – dice Sylos Labini - L'investimento in ricerca e sviluppo, invece, si traduce in innovazione tecnologia e nuova occupazione in un tempo molto più lungo, decennale. E allora per rendere attraenti e competitivi i nosti paesi si preferisce tagliare il costo del lavoro, anzichè investire in ricerca. Ma questo modello di sviluppo per l'Europa non ha futuro». Ecco il link alla lettera-appello: http://openletter.euroscience.org/open-letter-italian/
I tagli alle spese pubbliche per la ricerca scientifica stanno desertificando un campo fondamentale per lo sviluppo e il benessere di una società. E' il senso della lettera aperta che un gruppo di scienziati europei ha inviato ai governi dell'Unione e a tutti i cittadini del continente. Uno dei promotori di questo appello, Francesco Sylos Labini, è stato ospite oggi a Memos. Sylos Labini è un fisico, è ricercatore al Centro Enrico Fermi di Roma e svolge le sue attività all’Istituto dei Sistemi Complessi del Cnr. «Il governo italiano, come molti altri governi, ha un orizzonte temporale breve – dice Sylos Labini - L'investimento in ricerca e sviluppo, invece, si traduce in innovazione tecnologia e nuova occupazione in un tempo molto più lungo, decennale. E allora per rendere attraenti e competitivi i nosti paesi si preferisce tagliare il costo del lavoro, anzichè investire in ricerca. Ma questo modello di sviluppo per l'Europa non ha futuro». Ecco il link alla lettera-appello: http://openletter.euroscience.org/open-letter-italian/