Podcasts about pro church tools

Consistency is hard—unless you steal my system. In this episode, I break down my exact weekly summer content rhythm for youth ministry using the ☀️ Summer Seasonal Social Media Pack: 1 spiritual reel, 1 fun reel, 1 carousel, and some bonus hybrid magic. You'll get the full template, schedule, and content—so you can stay consistent, connected, and (mostly) sane all summer long. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *

I didn't make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed. Plus two bonus pieces of content that were the true all-stars at the end of this video! ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *

In this episode, Brett & Sarah sit down with Brady Shearer, founder of Pro Church Tools and a leading voice in the world of digital ministry and church communications. Brady unpacks his 15-year journey from rural youth group volunteer to entrepreneur running a 30-person creative agency—sharing how “calculated delusion” has shaped his approach to risk, leadership, and building something that lasts. Brady talks about: Why every leader needs a little bit of delusion—and how to keep it calculated  The emotional highs and lows of leading something from scratch  How to earn trust and influence in a church culture that resists change  Creative ministry lessons from his first refund, first video, and first big win  What young leaders can do now to start building trust and traction  How he balances being a husband, dad, and CEO with a mind that never stops  The importance of relational equity, clear mission, and paying people well Brady's insights are both practical and deeply personal—offering a behind-the-scenes look at what it really takes to start, sustain, and scale a vision-driven business or ministry.

In this episode, Matt Naismith, our podcast host, reflects on the last month of conversations and does a deep dive into the things that stood out. A big thanks to Brady Shearer of ProChurchTools.com, Rob Chartrand of Briercrest College & Seminary, Keith Dow of Karis Disability Services, and Matt Vincent of Lewisville Church, for being part of the last month.00:00 Introduction to Deep Dive Episodes01:30 Digital Engagement and Social Media in Churches07:52 Reimagining Theological Education for the Future13:52 Serving Alongside People with Disabilities18:30 Identity and Patience in Ministry Leadership

In this episode, Matt is joined by Brady Shearer, the creator and director of Pro Church Tools, a business he started to help churches navigate the biggest communication shift in 500 years. Brady talks about coming to know Christ, how he started a business in the digital engagement space and how he and his team are helping churches, including their most recent project of providing 1000 churches makeovers for free. To learn more about Brady and Pro Church Tools, please visit https://prochurchtools.com/ and https://www.instagram.com/bradyshearer/.

In this episode, Justin and Jordan dive into a thought-provoking video by Pro Church Tools that tackles a pressing question: Is online church killing in-person church? Join us as we react to their insights, share our perspectives, and explore the impact of digital ministry on traditional church gatherings. Whether you're a church leader, a tech enthusiast, or just curious about the future of worship, this discussion will give you plenty to think about. Don't forget to like, comment, and subscribe for more content that enhances your church's digital presence without distracting from its mission! Podcast Spotify: https://rb.gy/d4elq4 Apple: https://rb.gy/zuw4a4 Email: Justin@enhanceavl.com Jordan@enhanceavl.com https://www.Enhanceavl.com/ Streamyard: https://streamyard.com/pal/5328320126517248

We talk with Brady Schearer from Pro Church Tools about AI, how to utilize social media digital opportunities for evangelism and discipleship, and why young adult ministry is vital. The Great Opportunity Study: https://www.greatopportunity.org www.youngadults.today 

Join us in today's episode as we tackle your burning questions! Ever wondered about the ideal time commitment for pastors on social media? Or how to navigate challenges when your social media efforts seem to fall short? Plus, discover insights on maintaining a God-centered focus in fulfilling pursuits.   ============================= Table of Contents: ============================= 0:00 - Intro 2:15 - What are your thoughts on church politics? Are they inevitable? 9:10 - What should we do if Facebook engagement drops but Instagram rises? 15:06 - How much time should a pastor dedicate to making content for social media if any? 20:35 - Should we honestly care what others in church think about us? 24:53 - What are the boys wearing for summer this year? 28:06 - What is the hiring process for Pro Church Tools? 31:00 - Drinks in the shower? Yes or no? 37:54 - Your view on having tattoos? Especially as a leader in the church. 46:16 - Was there a social or communication trend you didn't see coming, but really blew up? 50:18 - Have you ever considered sharing more lifestyle content? Clothing, health, travel, etc. 56:10 - If you were to frame your ministry in a bit of Scripture, what would it be? 58:42 - What are the top five voices you lean into and trust in life and ministry? 01:04:49 - I'm giving it my all for my church's social media and see little growth. Any advice? 01:08:58 - You posted on Instagram Stories your reuben sandwich. What else have you been cooking lately? 01:15:34 - Do you encourage or discourage the 'hide like count' feature? 01:17:22 - What do you do to make sure you're always serving God in a field so gratifying in itself?   ============================= Show Notes: ============================= - SocialSermons: https://socialsermons.com/ - How Churches Are Really Reaching Young People with Dr. Kara Powell: https://youtu.be/v6O0USRnwbY   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS This week we're talking about the decline in memberships of denominations throughout the United States. In an interview on the Pro Church Tools podcast, researcher Ryan Burge said, “The future of American religion is the death of denominations as we know them today.” Would this be a […]

Are there certain questions you don't feel like you can ask in church about the Bible? For today's episode Heather sits down with Dr. Andrew Farley, a pastor and radio show host, asks him questions he often gets during his live radio show every night about the Bible. Andrew believes in grace, freedom, and the new covenant. If you have felt that religion offered you very little grace, less freedom, and didn't talk very much about the beauty of the New Covenant, today's episode is for you.  During today's episode Heather also sits down with Brady Shearer for your social toolkit. Brady Shearer is the director of Pro Church Tools and church software platform Nucleus. He helps churches navigate the biggest communication shift in 500 years.  Guest Bio Dr. Andrew Farley is a bestselling author of nine books including The Grace Message, The Naked Gospel, and Twisted Scripture. He most recently launched the “Heartbeat of Faith” podcast on pray.com and released his newest book, 101 Bible Questions. He serves as president of The Grace Message, hosts a live, call-in radio program every weeknight, is the lead pastor of The Grace Church, and has been recognized with several awards for his excellence in teaching. Andrew lives in Texas with his wife Katharine and their son Gavin. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Receive Heather's weekly inspirational email every Friday at 7pm EST; sign up at www.heatherthompsonday.com/links. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thom and Sam are delighted to welcome Brady Shearer to the Rainer on Leadership podcast. Brady is the CEO of Pro Church Tools. His work helps churches navigate what he calls "the single biggest communication shift we've seen in the last 500 years." The post Three Major Future Shifts for Churches You May Not Expect: An Interview with Brady Shearer appeared first on Church Answers.

In this episode of the Eyes on Jesus podcast, hosts Drew and Tim talk with Brady Shearer, the founder of Pro Church Tools, to explore the significant shifts in church communication resulting from social media and digital platforms. Brady shares insights from his journey of helping churches adapt to the biggest communication shift in 500 years, emphasizing the importance of leveraging social media while maintaining genuine connection and message integrity. Topics include the challenges and strategies of church marketing, the role of social media in spreading the gospel, and the potential impact of artificial intelligence (AI) in church communications. The discussion also covers controversy around church marketing decisions, the use of digital tools for church engagement, and practical advice for churches looking to enhance their digital presence. Go to Brady's website and check out all the services and info they offer: https://prochurchtools.com/ Follow him on Instagram https://www.instagram.com/bradyshearer/ Join our Group on Facebook- Eyes on Jesus podcast community ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/groups/eyesonjesuspodcast Email feedback, questions or show topic ideas to ⁠⁠⁠⁠⁠⁠eyesonjesuspodcast@outlook.com⁠⁠⁠⁠⁠ Be sure to connect with the hosts! For more information on Drew Barker: Follow Drew on ⁠Instagram ⁠⁠⁠https://www.instagram.com/pastordrewbarker For more information on Tim Ferrara: Get all his links in one place- to his social media, all 3 of his books, and more ⁠⁠⁠⁠⁠⁠⁠at ⁠⁠⁠https://linktr.ee/discerning_dad⁠⁠⁠⁠⁠⁠⁠ Check out his website! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discerning-dad.com/

Steven Furtick's Elevation Church sent Easter seeker-friendly invites that omit 'resurrection,' 'Calvary' Nicki Shearer, Elevation Church's digital content director, recently spoke with Pro Church Tools and said the church, which has 20 locations, avoids using language that “immediately makes someone feel like an outsider.” “When I think about how I'm going to talk about Easter, I'm thinking about how I'm going to talk to people far from God, because that's the thing that matters most to us,” Shearer said, adding the church wants to reach the “un-churched” and churched alike. Former President Donald Trump is now selling Bibles as he runs to return to the White House. Trump, who became the presumptive Republican nominee earlier this month, released a video on his Truth Social platform on Tuesday urging his supporters to buy the “God Bless the USA Bible,” which is inspired by country singer Lee Greenwood's patriotic ballad. Trump takes the stage to the song at each of his rallies and has appeared with Greenwood at events. “Happy Holy Week! Let's Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless the USA Bible,” Trump wrote, directing his supporters to a website selling the book for $59.99. The White House is pushing back against top Republicans' misleading criticism of President Joe Biden for issuing a proclamation in support of transgender people on the same day as Easter. A spokesman for the president rejected the attacks from the House speaker, former President Donald Trump and others that Biden's "blasphemous" message for the Transgender Day of Visibility goes against Christianity. "As a Christian who celebrates Easter with family, President Biden stands for bringing people together and upholding the dignity and freedoms of every American," White House spokesperson Andrew Bates said in a statement to ABC News. "Sadly, it's unsurprising politicians are seeking to divide and weaken our country with cruel, hateful, and dishonest rhetoric. President Biden will never abuse his faith for political purposes or for profit," Bates added. #trump #thatsnotchristian #stevenfurtick --- Send in a voice message: https://podcasters.spotify.com/pod/show/thatsnotchristian/message Support this podcast: https://podcasters.spotify.com/pod/show/thatsnotchristian/support

Welcome to part four of our four part series, Advice From a Woman. In this episode, Heather sits down with Rachel Marie Kang and talks about the relatively invisible matter of little losses. Life is full of love, but it is also full of loss. Like paper cuts to the heart, every big and seemingly insignificant loss--the loss of friendships, faith, dreams, health, community, and everything in between--grieves us more than we think it will, and often more than we let on. Rachel Marie Kang invites you to see and be seen in the midst of your sorrow, your suffering--your story. Heather also sits down with our social media expert, Brady Shearer, to talk through what tips and best practices he would recommend before someone starts a Youtube channel. Brady Shearer is the director of Pro Church Tools, a company that trains churches and leaders on how to navigate the biggest communication shift in 500 years.  Guest Bio Rachel Marie Kang is a New York native, born and raised just outside New York City. A mixed woman of African American, Native American (Ramapough Lenape Nation), Irish, and Dutch descent, she holds a degree in English with Creative Writing, and a minor in Bible. She is founder of The Fallow House and her writing has been featured in Christianity Today, Ekstasis, Proverbs 31 Ministries, She Reads Truth, and (in)courage. Rachel is the author of Let There Be Art and The Matter of Little Losses. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Receive Heather's weekly inspirational email every Friday at 7pm EST; sign up at www.heatherthompsonday.com/links. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join us for a new episode about a topic we haven't discussed on the Overflow Worship Podcast before! On this episode we are joined by Brady Shearer, founder of Pro Church Tools! Pro Church Tools is dedicated to helping churches navigate the biggest communication shift in 500 years! During this episode Brady shares the purpose behind social media, how it can serve your church, how it can reach your congregation and those in the surrounding community. In this episode you'll learn about the 2 social media eras, the perspective shift of promotion to value, the 1 in 5 Rule, the 3 C's and so much more about social media! Grab your notebook and join us for this new episode!   Show Notes:   Pro Church Tools: Website, Instagram, Facebook, Podcast, YouTube   Remini.ai   Join the Overflow Worship Newsletter!   Want to see the live interview on video? Check it out right here on YouTube!   Please subscribe and write us a review! It helps us reach more people.   As always, stay in touch with us on our socials @overflowworshipofficial @andreaolsonmusic and @worshipleadersonline or email us: info@overflowworship.com

On today's episode Heather visits with theologian and author K.A. Ellis—the initials stand for “Karen Angela”—to kick off our three-part series for February, “Listening to Black Creators.” Mrs. Ellis, who was 42 when she married her husband Carl, talks about the experiences of single women in the church, as well as the true meaning of the word widow (it's not just about the death of a spouse). She also offers practical wisdom for how to trust God's faithfulness and Christ's sufficiency when the way forward is anything but clear. K.A.'s latest book is called Fannie Lou Hamer: The Courageous Woman Who Marched for Dignity. The beautifully illustrated tome is ostensibly written to introduce children to the famed Civil Rights heroine, but older readers will also be captivated by this colorful retelling of Hamer's story. In just 24 pages, K.A. captures an indelible portrait of Hamer—the faithful Christian and defender of human dignity. And don't forget to check out the talk by K.A. that blew Heather away. Her message on “Loving the Widow” was given at The Gospel Coalition's 2018 Women's Pre-Conference in Indianapolis, Indiana. In the message, K.A. references the book Spiritual Widowhood by Andy Mendonsa. Elsewhere in the show, Heather also checks in with our favorite social media wiz Brady Shearer to get more tools for our Social Toolkit. Brady is the CEO of Pro Church Tools. His company helps churches navigate the biggest communication shift in 500 years. Guest Bio K.A. Ellis (Karen Angela Ellis) specializes in topics centering around World Christianity and Ethics, and she's passionate about preparing the next generations to live faithfully under anti-Christian hostility. Mrs. Ellis teaches and disciples young people at her local church on Bible and Global Christianity, and is the Director of the Edmiston Center at Reformed Theological Seminary in Atlanta, Georgia. She is also the Robert Cannada Fellow in World Christianity at Reformed Theological Seminary. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter, at @HeatherTDay and on Instagram @heatherthompsonday. Get Heather's weekly inspirational email delivered to your inbox every Friday night at 7 p.m. EST. Sign up now at: www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today, we're going through my 16 rules for living (10 personal values for myself and my family + 6 organizational values for myself and the Pro Church Tools team). We're going to talk through each of those, and then discuss some exercises to help you develop your own.   Send in your question via text to 1-800-485-3139

⚡ [FREE] Crush Social Media This New Year ⚡

This week, Heather sits down with Brady Shearer to talk about all the complexities of social media. Brady is a leader in the online ministry landscape, training churches on how to better navigate their social networks. Today he shares his best practices and tools for pastors, ministry leaders, and pretty much anyone hoping to grow their online presence. Brady, who lives and works in Canada, also shares his “origin story,” of how God redirected his steps and put him on the path to launching his own digital media company. In this episode Heather also shares a testimony from an incident she experienced last week when her friend Vimbo landed her dream job as the executive director of Kuda Vana, an outreach ministry serving an orphanage and school in Vimbo's native country of Zimbabwe. Learn more about Kuda Vana Partnership and make a donation here. Or contact the ministry's new director of development, Ms. Vimbo Watson, at vimbo@kudavana.org. Guest Bio Brady Shearer is the CEO of Pro Church Tools. His company helps churches navigate the biggest communication shift in 500 years. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Additional Links Get Heather's weekly inspirational email delivered to your inbox every Friday night at 7 PM EST. Sign up now at: www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Karl Vaters talks with Brady Shearer, summarizing a report about church trends and church size. Karl and Brady talk about those stats and what they mean for small church ministry, including: How stats don't tell you a church's story, but they can help you see things you might not otherwise pay attention to Good news about racial, age and ethnic diversity in churches over the last 20 years Plus, Brady uses his technical skills from his work with Pro Church Tools, to help churches navigate the biggest time of change in the last 500 years, including huge recent shifts in the way social media promotes content that can be a big benefit to your church. Links: Brady's original thread on Twitter Brady's thread content for those not on Twitter The Faith Communities Today report Pro Church Tools YouTube page Pro Church Tools podcast Nucleus website https://vectormagic.com/     Bonus Chat (on YouTube, available to donors and newsletter subscribers) Vertical Video and Cross-Platform Posting Karl talks with Brady Shearer about some of the very recent changes happening in social media and how content is promoted based on people's likes, not their relationships. Brady also helps us understand how to use vertical videos better, plus some very practical steps on how to post that content to all social media platforms. To get the link for the bonus chat, subscribe to the free weekly newsletter at KarlVaters.com/Subscribe or become a monthly supporter at KarlVaters.com/Support Learn more about your ad choices. Visit podcastchoices.com/adchoices

Karl Vaters talks with Brady Shearer, summarizing a report about church trends and church size. Karl and Brady talk about those stats and what they mean for small church ministry, including: How stats don't tell you a church's story, but they can help you see things you might not otherwise pay attention to Good news about racial, age and ethnic diversity in churches over the last 20 years Plus, Brady uses his technical skills from his work with Pro Church Tools, to help churches navigate the biggest time of change in the last 500 years, including huge recent shifts in the way social media promotes content that can be a big benefit to your church. Links: Brady's original thread on Twitter Brady's thread content for those not on Twitter The Faith Communities Today report Pro Church Tools YouTube page Pro Church Tools podcast Nucleus website https://vectormagic.com/     Bonus Chat (Available to Patreon supporters and newsletter subscribers on our Youtube channel) Vertical Video and Cross-Platform Posting Karl talks with Brady Shearer about some of the very recent changes happening in social media and how content is promoted based on people's likes, not their relationships. Brady also helps us understand how to use vertical videos better, plus some very practical steps on how to post that content to all social media platforms. To get the link for the bonus chat, subscribe to the free weekly newsletter at KarlVaters.com/Subscribe or become a monthly supporter at KarlVaters.com/Support Learn more about your ad choices. Visit podcastchoices.com/adchoices

Visit Brady at https://prochurchtools.com/Listen to Pro Church Tools: https://podcasts.apple.com/us/podcast/the-pro-church-tools-show-with-brady-shearer/id848673237Check out the Digital Missionary Academy

In part 2 of our conversation with Brady Shearer, Dan dives into what the 1 page church social media plan is, and how churches have entered an era that finally gives them an advantage in the social media world. For more info about Brady Shearer and Pro Church Tools go to: https://www.nucleus.church/ https://prochurchtools.com/ https://www.instagram.com/bradyshearer/ https://www.youtube.com/user/ProChurchTools […]

On this episode of the MyCom Church Marketing Podcast, we are talking to Brady Shearer, CEO of Pro Church Tools, who says the new era of social media that is dawning is one in which churches finally have a massive advantage. For more info about Brady Shearer and Pro Church Tools go to: https://www.nucleus.church/ https://prochurchtools.com/ […]

Today's episode concludes our four-part, pod-class series on mentorship. And what better way to finish than with godly wisdom and inspiration from another one of Heather's favorite online mentors? We're thrilled to welcome Beth Moore to Viral Jesus. Last week, Jo Saxton guided us through practical tips on what mentoring is, and why we need to cultivate environments that allow us to use our gifts. This week, in often emotional chat, Beth helps us to decipher the voice of God and explains why Scripture is crucial to that process. She also encourages all of us to look for opportunities to be mentors, even if we've never had one ourselves. Heather also sits down with our favorite social media expert, Brady Shearer, to learn about the strategy of inspiration over information when it comes to posting online content. Brady is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #ViralJesus with your comment. Guest Bio Author and speaker Beth Moore is a dynamic Bible teacher whose conferences take her around the globe. She has written numerous bestselling books and Bible studies. Her new memoir, All My Knotted-Up Life, debuted at No. 10 on The New York Times bestseller list. She is also the founder and visionary of Living Proof Ministries, based in Houston, Texas. Join Beth and Heather in person, June 9-10, at Living Proof Live in Fort Washington, Maryland. Get tickets at www.lproof.org/events. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send in your question via text to 1-800-485-3139. Question #1 (01:02):  What're your thoughts on Meta's new paid verification system? As an Aussie getting first access to it is tempting, but do you see it adding value to normal churches / individuals other than the cheap clout? Question #2 (17:36):  We're really battling with getting new volunteers for our Digital Campus and have tried personal asks, asking live during the hosting, social media posts. Any helpful tips or advice?  Question #3A (26:08): We're currently building a second studio and also adding a larger coffee area for our team of 5-10 coffee drinkers in our team each Sunday. I personally have experience with Breville espresso machines, pour over, and Aeropress (and spending a long time to make one single great cup or coffee) but thinking of something maybe easier that still gives us a great coffee experience (Chemex probably?) Would love to know what Alex's thoughts are on this. Question #3B (31:17): Money is tight right now. What is your recommended low-cost whole bean coffee for French press/pour over? Costcos Colombian Supreme? Walmart? Trader Joe's? Question #4 (38:44):  What has helped you be as confident as you are with your big, and successful, decisions?! Like: starting Pro Church Tools, creating a work culture that seems beyond healthy and incredible, launch a website builder, social media analysis, etc. How did you know those things would work out for you and how have you stayed focused and motivated to build all that you have?

In today's episode Heather puts on her professor's hat to walk us through the social psychology behind why human beings are wired to exist in relationship with one another. Heather says this is where evolutionary biology and Christianity can agree, that human beings are social beings whose mental and spiritual wholeness depends on our connection to other people and our connection to God. We were created to exist in relationship. This episode wraps up our thought-provoking “What You May Be Getting Wrong About God” pod-class series. If you're coming in fresh, you can go back and listen to the first four installments here, here, here, and here. We also visit with our favorite social media whiz Brady Shearer for this week's #Blessed. He gives us a breakdown of how you can get someone to stop scrolling and engage with your content. Brady calls it the 3 C's: common, care, and cliffhanger. Listen in to learn how to create stickier social media posts. Guest BioBrady Shearer is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment. Host BioHeather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode Heather visits with one of her favorite theologians, Joel Muddamalle, for an energetic and insightful conversation about God's original vision for the church and how we often miss it. Joel unpacks what it means to be ambassadors for Christ in a fragmented world; he cautions us against letting social media divide our souls; and he reminds us that ethnic and cultural diversity in the church is a feature, not a bug. One of the big points Joel touches on is what he calls our commitment to “the sacred-and-secular divide.” What does it mean to be set apart as Christians, and what is our role in secular spaces? Joel's biblically rooted perspectives will inform, surprise, and challenge you to delve deeper into God's Word. (This is the second conversation in a three-part series that began with “What You May Be Getting Wrong About Biblical Womanhood.”) We also visit with our favorite social media whiz Brady Shearer for this week's #Blessed. He gives us a breakdown of the difference between the social graph algorithm vs. the discovery algorithm and why he believes we all need to ride whatever wave social platforms present us with. Brady is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment. Guest Bio Joel Muddamalle serves as the director of theology and research for Proverbs 31 Ministries and Lysa TerKeurst. He's also a member of the preaching team at Transformation Church with Pastor Derwin Gray. Joel earned a PhD in theology under professors Patrick Schreiner (NT) and Michael Heiser (OT) with an emphasis on Paul's household language in Ephesians as it relates to the Old Testament. He loves studying and teaching the brilliant truths found in Scripture and unpacking how they relate to our everyday lives. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including, I'll See You Tomorrow, and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today Hector and Sarah have a chat with Brady Shearer - who heads up Pro Church Tools. He has made a splash in the world of digital tools and helping churches use online tools for growth, including some free tools you can use now! Brady and Pro Church Tools are walking the walk when it comes to doing so ethically. Brady explains a bit of the gray areas around tithing platforms and different profit models, as well as getting into some strategy about how to help your pastor see digital as a tool to fulfill mission not sabotage it. --- Show Notes: Brady Shearer (@BradyShearer) / Twitter Free Tools | Nucleus The Ultimate Guide To Giving Fees For Churches [2022 Edition] - Nucleus Blog Pocket Pulpit Podcast (@pocket_pulpit) / Twitter Pocket Pulpit (@pocketpulpitpodcast) • Instagram Got a question? Have you seen someone using social media as a ministry tool? Let us know at pocketpulpitpod@gmail.com --- Links: Pocket Pulpit is creating conversations exploring social media ministry | Patreon Questions on Church Online? Check out The Church Digital Podcast || The Church Digital --- Send in a voice message: https://podcasters.spotify.com/pod/show/pocket-pulpit-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/pocket-pulpit-podcast/support

In this episode Heather begins our three-part series of conversations with evangelical thought leaders who are challenging us to reconsider some of our long-held beliefs about God. We're calling this pod-class series “Things You May Be Getting Wrong About God.” If you missed last week's episode, you may want to go back to hear Heather's personal reflections on the theme and why she hopes you'll join her on this journey. But be forewarned: As its title suggests, this pod-class series is designed to challenge and stretch you.  This week Heather sits down with Beth Allison Barr, the bestselling author of The Making of Biblical Womanhood. With a proven record of sparking intense but important conversations about the role of women in the church, Professor Barr is here to talk about what we may be getting wrong about how God sees women.  We also visit with social media whiz Brady Shearer for this week's #Blessed. He gives us three things you need to know before starting an online platform and explains why we shouldn't try to go viral. Doesn't he know what show he's on? Brady is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment.. Guest Bio Beth Allison Barr (PhD, University of North Carolina at Chapel Hill) is associate professor of history and associate dean of the Graduate School at Baylor University in Waco, Texas, where she specializes in medieval history, women's history, and church history. She is the president of the Conference on Faith and History and is a member of Christians for Biblical Equality. Barr has written for Christianity Today, The Washington Post, and Religion News Service, and is a regular contributor to The Anxious Bench, the popular Patheos website on Christian history. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's our first new episode of 2023, and Heather opens the new year by introducing our latest pod-class series, “Things You May Be Getting Wrong About God.” She shares thoughts from Isaiah 30, a passage of Scripture she'd been reading in worship that prompted her to confront some of her shortsighted ideas about how God was moving in her life. In addition to her own personal reflections, over the next few episodes Heather will talk to three different evangelical theologians about God's active role in the world and in our lives. In this episode, we also visit with Brady Shearer for this week's #Blessed. Heather and Brady discuss a trend in social media that signals what Brady calls “the collapse of curation on digital platforms.” Brady is the director of Pro Church Tools and church software platform Nucleus. His work focuses on helping churches navigate digital media—“the biggest communication shift in 500 years.” (BTW, make sure to let us know your “#Blessed or #Mess?” thoughts by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comments.) Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow, releasing in October, and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brady Shearer is the CEO of Pro Church Tools. Brady's work centers upon helping churches seize the 167 hours beyond their Sunday services and navigating their ministries through the single biggest communication shift we've seen in the last 500 years. SHOP MAKIN HIM KNOWN: Makinhimknown.com --- Support this podcast: https://anchor.fm/nick-henderson57/support

SUMMARY In this Episode Nick explains and explores his experience with YouTube. What he learned from launching a YouTube channel during COVID, and his new recommendation for churches and ministry leaders for delivering useful content online for Gen Z and Gen Alpha and beyond. Follow us on Twitter http://www.twitter.com/hybridministry Or get FREE transcripts at http://www.hybridministry.xyz Or find more written content like this from Nick at http://www.myyouthmin.com TIMECODES 00:00-00:36 - Intro 00:36-07:22 - The lessons I've learned from starting a YouTube channel during COVID 07:22-10:31 - Why start with YouTube? 10:31-13:13 - How to get indexed in searches on YouTube 13:13-16:26 - Ministry Implications 16:26-20:36 - YouTube Best Practices 20:36-22:09 - Outro TRANSCRIPT Nick Clason (00:00): What is up everybody? And welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. I am Nick Clason, your host, and today I wanted to talk about YouTube, and I actually wanted to talk about why I think it is useful for churches to quit live streaming their sermons. Now, hear me out. Hear me out. Before I dive into all that, let me just get a couple of things off the bat here said. So first and foremost, I wanna talk about YouTube. I don't like to talk about things on this show that I don't have a lot of experience with. And so today is an exception because I have almost zero experience with YouTube. And so for you to understand why and why and the history and everything like that, I just want to give a quick overview. So the church that I most recently served at, not where I am now, but where I most recently before here served at, had a almost 600 YouTube subscriber channel and over 300 or something like that, videos published on it. Nick Clason (01:22): The reason for that being that we started our YouTube channel and our YouTube show, the first day of Covid. And so our YouTube channel and strategy was primarily a digital version of what we would do if we were in the room. So we would think, let's do a game. And in our defense, I think what we did game wise and announcement wise and host wise was a little more YouTube centric than just simply throwing a camera in the back of the room and us pretending there were students there. But instead we were doing it a live stream. So what I mean by that is we built a studio and instead of a game, a screen game or something, we would do a segment. And it was almost like competition or challenge based. So I mean, if you think Mr. Beast or any of those big YouTubers, it was things like that. Nick Clason (02:27): So we were trying to think outside the box and trying to morph and do student ministry in a YouTube sort of way. One of the things that I think shot us in the foot was, first of all, we did it in a pinch. So we did it immediately and we pivoted very fast. And what we did and what we created, I personally was very proud of. But all that being said, once Covid began to run its course and things were over and opening a little bit more, people were looking for an in-person experience. And so what we were producing online was really no longer fulfilling the need that it needed to. So it probably needed an adjustment, and we started to make those adjustments. And what I mean by that is once Covid was over and kids were not stuck in their room, they're probably not that interested in our little segment or our little trivia game that we're playing or whatever on the screen. Nick Clason (03:29): But I do think that we had tons of formidable and useful spiritual content sermons, messages, whatever and whatnot that were totally useful. The problem was we did it in a full, long form show, so to speak. And so just youth group games and announcements and worship and all those things led into the message. And so you didn't get to the message until about 16 minutes on the actual YouTube thing. Typically the shows around 30 minutes or so. And so it was about half stuff and half a message. You get it If you're programming in the room, it's exactly what you would think as far as format wise, okay? And all of that. I was at a multi-site megachurch. All of that was handled by a creative team, a video editor, an audio producer, our tech department handled that, handled, uploading, posting, making it live, all those things. Nick Clason (04:29): And so I helped produce the content. I helped think through some of the philosophy and the strategy of it, but I was not boots on the ground in the weeds, hands on with doing, posting all the YouTube content and growing the channel. And in a lot of ways, the 600 something subs subscribers were a response to what happened during Covid, right? Everyone was subscribing to YouTube channels. Everyone that called our church home, parents, students alike, they subscribing to our channel. All right? So now fast forward to where I am now, and I'm at a little bit smaller church. We got a team of three, but we have around the same student count, or slightly more than the campus that I was at. And so we have a pretty frequent schedule Sunday, Wednesday, Sunday, Wednesday. So every three days, there's something that we need to be thinking for, planning for, and prepping for. Nick Clason (05:26): Not to mention, the entire team of where I'm at is completely brand new. And so we are basically building something from the ground up. There was some stuff in place before and whatever and whatnot. But the reality is we're starting from the ground up. One of the things that we're starting from the ground up, we're continuing on with the Wednesday meeting times, Sunday meeting times, but we're launching and fleshing out a completely digital strategy. And so with all that being said, I wanna just give that caveat to this is my experience with YouTube. I have been very involved in the production of YouTube content. I've learned a lot of things, some dos and don'ts and whatevers and whatnots. But also we are at the church of, we are gonna be changing our name here in January. And so I actually secured the YouTube channel for our future name of our student ministry, which is still a secret to a lot of people. Nick Clason (06:28): So because of that, I have not started posting things to YouTube. What I have started doing is I have started beta testing our YouTube strategy more on a video filming and editing side of things. Is this a sustainable and scalable process that I can continue to implement beyond on a week to week type basis? And so I've been practicing some things, and so I think I feel pretty good about the workflow and rhythm to be able to pull some of these things off. And so I'm excited about launching a YouTube channel and account in January knowing that I'll be able to replicate what I've been doing. So that's sort the background and the history of at least my personal experience with YouTube. So why start with YouTube? Alright, I think YouTube is, is actually a really unique social media platform. It's the only one of its kind in the category of Facebook, Instagram, TikTok, Twitter, YouTube is owned by Google, and it's the only social media platform in that category of those kind of core FI four or five that is owned by Google. Nick Clason (07:52): So you got Google, you got Meta, and then you got TikTok, who's sort of like the third player, the owner there in that, right? You've probably heard this before, but YouTube is actually widely considered by many to be the second largest search engine in the world behind only Google. Some if you get real nitty gritty with it, some actually say it's not the second largest, it's the third largest because Google Images is technically larger. Bottom line, all three, Google search, Google images and YouTube are owned by the same parent company, Google. And regardless of that, right? YouTube is a search engine. And so who among us has not installed a light fixture from the help of a friendly person who posted a YouTube tutorial on YouTube for us to watch and consume and use, Okay? And because it's a search engine, I think it's actually a pretty strategic advantage that can be used by us as pastors and ministry leaders. Nick Clason (08:55): Because if you think about it, when you search for a video, right? Search more how to or think how to fix, how to answer, how to do this, how to navigate this. So, or challenge us to think YouTubers rather than pastors or speakers. And I think that was one of our number one Achilles heels in where I was before. We were thinking YouTubers in a lot of ways, but in our, for example, and I'll get to this in a minute, but in our titling and in our thumbnails, we were treating this as series, the series Jesus series, Part three, March 1st. That's not a compelling, in captivating title for our audience who is with us every week and just wants to get on there and watch something on demand that may be helpful. But to someone who's gonna organically come across our YouTube content, that doesn't explain anything about what's in the video. Nick Clason (09:59): So why is live streaming problematic particularly? And full disclosure, I'm a student pastor. And so if you're watching this in a senior pastor and your church has good cameras, good audio equipment, good lighting to fully embrace a live streaming strategy, then by all means continue to do that. But if you're a youth pastor, I would not necessarily recommend building the gear, the switcher, the infrastructure of live streaming. All right, So let's talk about watch times. Cause this plays into it. According to a backlink.dot com, they surveyed and looked at 1.3 million YouTube videos to try and better understand the YouTube search feature and algorithm. What they determined was that longer videos significantly outperform shorter videos. And the average length of a first page YouTube video that's beneficial and helpful is 14 minutes and 50 seconds. All right? So you need to understand that the way that YouTube indexes and categorizes their videos is a combination of two things. Nick Clason (11:15): Overall, watch time paired with average percentage viewed. And so it turns out that videos in the 14 to 16 minute range actually index really well. In fact, those are the highest ones on search. There are other factors of things that help increase watch times, such as the hook or the intro. All right, So let's just think in the land of sermon delivering a sermon, Okay? I want you to just rank these two scenarios. Scenario number one. Hey everybody, welcome back. Real quick before I dive into tonight's message, I wanna remind you about the Churchwide Bake sales. It's coming up on Sunday, and if you want to earn money toward the mission trip, it is required that you be in attendance. If for some reason you can't make it, just be sure to talk to me afterwards. All right? Now, last week when we were in part three of our series, Jesus, we were reminded that Jesus was bonded together with his disciples because of their love. Nick Clason (12:14): And so tonight, what I wanna focus on in part four is what happens after the death burial and then ultimately resurrection of Jesus, right? That's scenario number one. That's you preaching to your congregation, your students, the people that call your church home. Let's talk about scenario number two. Hey, what if you could win a million dollars? What if I told you that the message of Jesus is actually one that supersedes and rises far above the benefits of winning millions and millions of dollars? Do you see how one at least has the intention of a hook? I don't know if it's good or not, right? That's why I say in fairness, I'm not a YouTube sivan or expert, but I want you, I wanna challenge you to think like a YouTuber. And so where one is taking care of housekeeping in your student ministry, what's going on the bake sale? The second one is actually thinking about YouTube first. It's creating a hook. So what are some implications for ministry? Well, first of all, a 30 to 45 minute sermon where the speaker is presenting primarily to a room full of people versus not really looking or paying attention to the camera. It's just there. Capturing them, doesn't act, Doesn't exactly right. Speak YouTube's preferred language. Think about it, in a live room environment anyway, messages between the length of 10 to 25 minutes seem to have become a pretty optimal length for student ministries who gather in person. Nick Clason (13:51): And I also think that if you take your YouTube or if you take your message content that you're going to already naturally deliver into a room, what I'm gonna actually propose here is that instead of capturing you delivering live to your room, I'm gonna propose that you prefill your content. And what happens is when you prefill your content, number one, you can create and craft a hook that is specific in particular for YouTube. Secondly, you can shave the time down to fit into that 14 to 16 minute window. Even if you go longer in the room, aim for that 14 to 16 minute window. And third, it gives you the opportunity to practice your message before you get up there and deliver it to a live room full of teenagers or parishioners or congregation members. And so that's one of the things that we've been doing. Nick Clason (14:58): We teach live every single Wednesday night, but during that week, after I'm done with my prep, I sit down, I put up a camera and iFilm my message. Then I do a little bit of post production, I add a sound bed behind it. I do some flying in graphics, lower thirds slides, and I put those on the screen as well. And that's gonna be our strategy for YouTube. Why? Number one, it's gonna let us do a YouTube first messaging. We're not gonna bury it behind a bunch of other elements. We're gonna go with the message first. If YouTube is in fact a search engine and kids are out there searching for answers to their faith, then let's give them the answers to their faith. And they might not care about our church announcements. They might not care about the worship, but what they do want is they want answers. Nick Clason (15:45): So answer the question, tell them what you're gonna talk about with the hook right up front at the very beginning of the video. And that for me is one of the hardest shifts, is moving from holding my ace content up my sleeve until the very end, waiting for the message to climax, but instead giving a teaser and a preview at the very beginning of the message. That's a shift. YouTubers do that really well. Pastors build to their ultimate conclusion, and so they try to create this mystery around what's gonna come. But the reality is on YouTube, if you don't hook them right off the bat immediately, then they are gone and on to the next thing. And so think like a YouTuber. Let's talk through some other YouTube best practices. Like I said, make sure your titling is something that a YouTuber would search for as opposed to Jesus Week three, Mark 14, one through 10. Nick Clason (16:39): That's not as captivating a title as Is hell a real place dealing with crippling anxiety or is rest even possible? You see the difference between those two. Think YouTube, think search engine, think click bait, think controversial type titles that help your video perform better because it's a search engine. The meta description or the title, the description of the video, those things all play a huge role in the YouTube ranking. So make sure you spend a little bit of time thinking through and crafting some good compelling descriptions. And then you can also link to things on your church's website or social media, or maybe even some products in the description of your video. Also include tags. YouTube gives you a spot to do that. So include keywords from your videos or tags that relate back to the topic. All three of those factors, title, description, tags, all play a role in the searchability of your YouTube content. Nick Clason (17:33): Also, your thumbnail plays plays a role. Go look at Mr. Beast. He's like number one, YouTuber in the world. Go look at his thumbnails on his YouTube channel and just get some photos with a decent iPhone, maybe a Google Pixel phone to take some halfway decent portrait shots. Throw some catchy text over it using maybe something like PowerPoint Canva, or if you have more skill Photoshop and use different catchy thumbnails to try on your videos. You can also then use a free tool like trends.google.com to look up your searchable words and compare things. AB testing. If you wanted to use the word fear versus the word anxiety, put those into trends.google.com. And you'll notice that anxiety has a higher search level. So use that. Nick Clason (18:25): And then also comments and shares and people embedding your videos are all things that are gonna help index it better in the YouTube algorithm. So ask for things like comments, ask for things like shares, and then on the embedding feature, try to embed your YouTube videos onto your church website onto your, And so then your website is hosting your YouTube video and embedding it already helps index it better. So you already have a platform that people are going to. So use that. That's a feature that's already built in and that can help you get going. All right, what if you're just starting? What starting gear do you need, right? Listen, if you're gonna go budget friendly, get a nice smartphone, right? I just gotta Google Pixel, the latest iPhone have some great things. One of the main things for filming is you need a separate microphone, Okay? Nick Clason (19:24): So you can get, just go on Amazon, do a quick search for a shotgun microphone with your style of phone connection that's needed. You can get something for under a hundred bucks. You can also get a lapel, a wireless lapel lighting. Natural lighting is great. Some ring lights can help. Do the trick. Get a tripod that you can stick your phone on. If you want a more professional rig, then listen. Just go to YouTube, search best YouTube starter set for gear, and you'll find something. I love everything that Brady Sheer from Pro Church Tools has to say just about anything in the church digital space. And in fact, I think the day I'm recording this, he yesterday just trapped a video on his favorite camera gear. So go copy that if you got the budget to do it and make it happen. And then you're just gonna have to do things like edit, and you're gonna figure out you wanna use iMovie, Da Vinci, Resolve Adobe Final Cut Pro. Nick Clason (20:20): Again, budget for some of those are cheaper, like iMovie and Da Vinci Resolve are free. More expensive options are the Adobe Suite or Final Cut Pro. You're just gonna have to see what you have and what's available out there. But listen, my recommendation, again, like I said, get on YouTube. Treat it like a search engine. Get out there. Put your message, the message of hope that you have about Jesus. Create a YouTube channel. Prefill your content or film it after you deliver it. If you want it to be a little bit more polished and you've a little bit more familiar with it, and just start posting some stuff out there, right? Try some things. Follow some of these best practices. You may not go viral overnight. I can't promise that, but these are some of the best practices out there on YouTube. And so simply following them is just gonna give you the best chance to be discovered. Nick Clason (21:12): And that's the goal. We want students, teenagers, or people wrestling with faith to come across the content that we have to offer, and hopefully give them something that's helpful. And this is just a way to expand your impact and your reach as a youth pastor, as a regular pastor in 2022 and beyond. Hey, I hope you guys found this episode helpful. If you did get, Man, leave us a rating or a review. We are on iTunes, Spotify, all the major podcast platforms, hybrid ministry. We're also on Twitter at hybrid ministry. We have full transcripts of everything. We provide this to y'all at hybridministry.xyz Come check us out there and we will talk to you guys.

Brady Shearer, founder of Pro Church Tools, Nucleus and RebelGive, is a digital guru and leader in the church world. In this episode of the ChurchCandy Podcast, we talk about the importance of churches today having online presence in a digital world.Visit Brady Shearer at https://https://prochurchtools.com/Follow Brady Shearer on YouTube https://www.youtube.com/bradyshearerFollow Brady on TikTok https://www.tiktok.com/BradystickerFollow Brady on Instagram https://www.instagram.com/bradysticker/Get your free copy of Brady's church marketing book, Plan Your Visit Playbook: https://planyourvisitplaybook.com

SUMMARY In this solo pod Nick explores three big ideas. Why Email and Social may not satisfy the on-demand world and culture that we currently live in. Is Social Media for your church even worth it Especially if you just are using it as an extension of your announcements? And are Big Events only for the Pastor's Ego? Or do they still have a place in our churches? All that and more on this week's episode of the Hybrid Ministry Podcast! Follow along at http://hybridministry.xyz Or come hang out on Twitter at http://twitter.com/hybridministry TIMECODES 00:00-04:34 - Intro 04:34-13:07 - Why Email and Social may not satisfy the on demand world we live in. 13:07-18:39 - Is Social Media worth it in your church? 18:39-27:09 - Big Events are for the Ego of the Pastor, not the People 27:09-27:50 - Outro SHOWNOTES http://Nucleus.Church TRANSCRIPT Nick Clason (00:00): What up everybody? And welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, this morning solo pod from my new house in Dallas, Texas, and my guest bedroom closet because, uh, none of my stuff is in the house yet. And so every single place I go is gonna be echoy and the least echoy place is the guest bedroom closet. As best as I can tell, you'll have to let me know, cuz honestly, you're on the hearing side of this. I'm on the talking side of this. And so, uh, this is my best attempt. Um, I've mentioned it in previous episodes, Uh, gonna be a solo pod today. Uh, both me and Matt are actually in the middle of moves. Uh, we, my wife and I, uh, we got a little bit of a jumpstart on him and his wife, and so they, I believe his truck is maybe coming today. Nick Clason (01:07): Um, and so anyway, so today on this episode, I wanted to just chat about a couple of hot takes. Um, three in particular. I wanted to do three hot takes. And number one, I wanted to talk about how we now live in a more on demand world and how social media, um, or email marketing may not be the best way to approach some of that on demand world. Wanted just chat through and brainstorm some stuff with you guys. The second hot take was, um, social media might not actually be worth it, um, in your churches, uh, if you do some of these things I'm gonna talk about. And then number three, I think that big large scale events are actually more for the pastor's ego than for the actual people who are going to be consuming them. So we'll dive into those a little bit, um, here in just a second. Nick Clason (02:04): But like I said, uh, just a quick like, update. So when, when we got this sucker up, up and rolling off the ground, I, uh, recorded, uh, pre-recorded five podcasts. And so I had five in the queue before we ever even launched episode one. With all the hustle and bustle moving and just the absolute impossibility has seemed for Matt and I to be able to coordinate our schedules. Um, I am now recording this episode one day before it will release tomorrow, Thursday morning, October 6th. And so, um, I to keep things rolling, to remain consistent, my goal is to give you something every single Thursday morning. Um, it's, it, you know, I'm just letting you know like that. That's sort of why, like, I could wait and Matt and I could get on the same page, but we're gonna miss a couple posts. Um, and so I'm gonna keep bringing you guys some stuff. Nick Clason (03:02): Um, and when life settles down for the both of us, we will make this happen. But like I said, I'm on the tail end of a move. Um, my family and I rolled into town last Friday, closed on a house here in, uh, Fort Worth, Texas, uh, to start a new job at church in the DFW metroplex area. Love it. Super excited working with, um, former boss of mine who, uh, so it's, you know, it's a great ex experience, um, and also feels incredibly familiar even though I'm in a new church. I'm in a similar youth ministry environment, so that's really exciting. Um, and then Matt's actually gonna be stepping into a different role as well, and I'll let him talk a little bit more about that. But his first, uh, day on the job is actually gonna be in Spain. And so, uh, who knows, you know, how soon we'll be able to be together on the podcast again. Nick Clason (03:56): But our goal is to continue to bring something to y'all, um, and continue to bring both of our voices. I I'm not a gigantic fan of these solo pods. It feels like just a lot of rambling into an empty microphone with very little feedback, pushback, conversation. Um, but I'm gonna do my best in learning and I'm trying to make it something that is gonna be worth everybody's while. So without any anymore explanation for all that, um, I'm just trying to give you a little quick update, some housekeeping stuff. Uh, I wanted to dive into a couple of ideas. So let's go, let's make this happen. All right. Idea number one, we live in an on demand world. So is social media and is email marketing the most effective way to communicate? Think about this. Uh, we live in a Netflix as opposed to a cable TV centric world. Nick Clason (04:54): 10 years ago, maybe even 15 years ago, the only way to consume your favorite TV show, if you wanted to watch Seinfeld, you had to tune in on Thursday evenings at 8:00 PM I'm not actually sure if that's true or not. Actually, what I do know is true is the Office, right? Every Thursday night, sometime between eight or 9:00 PM I remember, cause I was in college and we didn't, we weren't, um, allowed, We were at a Christian university. We were not allowed to have, uh, televisions in our room. And streaming, um, was available, but it wasn't available until the next day. And so the only way to watch the office at my Christian university was to go find a lounge with a tv. The lounges were allowed to have TVs and cable, uh, or satellite, but none of the rooms were. And so Thursday night was on demand viewing opportunities. Nick Clason (05:48): People would come in and flood the lounges. It, there was literally not a seat in the house. If you wanted to sit and watch the office, you had to get there a couple of hours early in the anticipation of it. And you probably had to sit through the NBC Nightly news and you probably had to sit through a couple other sitcoms like community or something like that before the office ever even came on. Now, I compare that to the idea of the way that Disney Plus is releasing things. Like if I wanna watch the newest episode of She Hulk, I can get up at three o'clock in the morning the day that it releases and watch it from the comfort of my own house. But in the fact that I've been moving and traveling and I took my family to Disney World last week, two weeks ago, like, I'm not caught up on She Hulk, but I will, I'll get caught up on it or Stranger Things, right? Nick Clason (06:38): When Stranger Things comes out, it is a all day viewing experience. It is an on-demand, it is a binge worthy experience. Uh, so much so that Netflix has recently adjusted the way that they released it. And so they released it now in two different parts. Now, I just wanna think about how that behavior there, the Netflix versus the cable experience, how that behavior has changed the way that we as humans, um, expect to consume content, right? Like, think about it. I, in a Netflix world, I want information when I want it. How many of you in ministry have sent some sort of email newsletter and then you still get the question from a teenager or a parent, Hey, when is the deadline again? And you're like, I communicated this. Like, this has been so clear, This has been so obvious. The reason why I think is when you send it to them, you're sending it to them in a, a cable centric mentality. Nick Clason (07:47): Like, I will send you this email every Tuesday at 9:00 AM That's if you are even that discipline, a lot of us, we're not, we're not sending emails with that amount of consistency and regularity, and I don't know that I'm ready to abandon the whole email idea, But what I do know is that we don't live in a cable TV centric world where Thursday night at 8:30 PM is on demand, uh, must watch tv. Very few people live that way. And that's gonna be the same way with your emails. And that's gonna be the same way with your stage announcements. And that's gonna be the same way with your social media announcement posts. And so how do we switch to a more on demand way to consume content or way to find community? Again, I think another beautiful example of this is joining a small group outta church. Nick Clason (08:44): I think a lot of churches have the small group process basically be, Hey, if you wanna join a small group, go talk to Carl. And then Carl plays matchmaker. And I like, if I want to sign up for a small group, I wanna just go browse the available options and I wanna sign up for a small group. You may call that consumer of me, but I, I actually appreciate it in and like to anticipate the control or the ability that I have to make that happen on my own. I, I will, if I'm finding a new veterinarian or if I'm finding a new doctor, if I'm finding a new dentist, if I'm finding a new counselor, like I prefer to find those things by going to those people's websites and creating my own appointment. Like one of the things that I absolutely hated, this may be the millennial me, I don't know, but when I was looking for quotes to move, um, I would find these websites and they're like, click through here to get an instant quote. Nick Clason (09:49): And I was like, Oh, awesome. And so I put in on my info, you know, four bedroom house, this estimated amount of stuff, whatever. And then they would say, Awesome, your quote is ready. Call one 800, whatever, whatever, whatever, to get your quote. That's not on demand. No, it's not. No. Now I have to talk to a customer service representative. And the problem is that the, when the default is you, hey, you gotta talk to customer service representative. Yes, I'm not trying to hit away from the, uh, talking to other people the importance of that, right? We know that human connection and human conversation is important, but what I am trying to say is we can, we live in a world and we have tools, digital tools and things that can make it possible for people to find those resources and come to that on their own. Nick Clason (10:41): So how can we do that in churches? What are ways that we can make that happen? A couple of ideas I have, I talked about this a couple podcasts to go where I said, Hey, here's what I'm pitching for my new church. Um, create a central hub strategy. And I don't wanna take any sort of credit for this. Like Brady Sheer and the guys over at Pro Church Tools, they have been preaching this for years. And they have, they have a website tab, boot nucleus, uh, called nucleus.church, check out their product and you can build your own central hub style website where, and it's a, it's super easy to edit. It's one of my all-time favorite website editors. Uh, but b it looks so good, it's so sleek, it's mobile friendly. Like that is, that is where you can, um, send emails still and send social media things, but you can direct and drive everything back to the website where it's consistent every single time. Nick Clason (11:33): And you're saying, Hey, for more information, head to fill in the blank. And that creates, um, that puts the, that puts the onus back on the user. And you're saying, Hey, if you want this information, if you want it on demand, if you wanna watch it like you consume Netflix, here's where to go. And that, what that does then is that makes it the impetus beyond you or on us as the church leaders to make sure that those websites are updated. I think more often than not, the um, the, the website is one of the last things that we think to edit. And I think in this new world that we're moving into, and in this on demand world, websites almost need to be the first thing that we edit. It's interesting, like I said, I'm starting a new job, but with an old boss and just before him and I both left, um, we were both working at, at my last church, I was like, we need to, we need to tighten up the website. Nick Clason (12:30): And he said, Ah, I, he's like, I always think of the website as a last, last ditch effort. He's like, But you're right. We need to switch. We need to make that first. And so here we are now in our new gig and he asked me yesterday, What's your, what's your digital strategy? Do you have one? And I said, Yeah, but it's gonna be contingent independent on the website. And you know, if you're a pastor or you work in church ministry, you know how this is, right? And I said, So that, that requires us to have a conversation with communications and get them on the same page cuz we're, we're, uh, dependent upon them to kind of get some of this stuff that we want flushed out, finished out. All right, take number two. Social media is not worth it unless you're willing to try some new things. Nick Clason (13:22): I think a lot of churches are just doing social media as an announcement extension. And man, I would just say if that's all you're doing with social media, just keeping the ship afloat, just doing things because it's what you feel like you should do need to do. Everyone else is on social media. They're telling you to do social media, but you're really, you don't have anyone invested in it. You don't have anybody tracking it. You don't have anybody watching the metrics to see what's growing, what needs to be having port gas pour onto it, what needs to be cooled and slowed and changed. Who's watching trends? Who's listening to the Pro Church Tools podcast? Who's listening to the Hybrid Ministry podcast to stay up to date on what's going on on social media and to you, like, as a church, you have to be willing to try things that are gonna be different because social media, digital ministry is a new way to reach people. Nick Clason (14:19): And I think it's effective. And so I I would actually push back and say, I do think it's worth it, but I, but the reason I don't think it will be worth it is if you're, if you're just gonna stick it on autopilot. I think there are very few ways to, uh, post and, and do social media type things without, um, being willing to be a mold breaker, without being willing to take some risks, without being willing to rethink some of the old ways of doing things. A lot of the traditional methods on social media are not effective anymore, right? Like when, when right now, um, the entire focus on all of social media is discoverability, right? TikTok brought into this, brought into us this advent of finding content from people that you don't know. And so when people at your church, um, want to follow you or your account, uh, but you're posting reels or tos, things that are needing to be discovered by hopefully them, but also other people, like what are you gonna do? Nick Clason (15:33): Like, how, how then what's the call to action out of a real, out of a TikTok, right? Like, and so we gotta figure out as church, um, digital hybrid marketing people what our win is and what the purpose of doing it is, because it is, is just a really bad announcement extension. Like it can be that, but it's gonna be pretty lame and it's gonna be pretty ineffective. And people are really not on social media now. Um, or I, I should, I should watch what I say. I was gonna say, people are not on social media to follow people that they're friends with, and I don't think that's true. Um, but I think that the most popular form of social content right now is to consume videos, short form videos in particular of people that you're not friends with. Like when I'm on TikTok, I spend 95% of my time on the four UAB and I'm only over on the friends tab to clear that pesky red notification. Nick Clason (16:43): And then if I'm over there, I might see a video or two of some friends I follow and then I'll, or I'll see a few videos in a row of friends I follow and I'm like, Huh, this is crazy. Or friends I know like my sister and my friend Isaac. Um, and then I'm like, Oh, that's cuz I'm on the friends tab. Of course back over for you, right? Like, I don't know about you, but that's how I am behaving with it. And so I just, what I'm saying with this is, I'm not saying social media's not worth it, but I am saying you gotta be willing to take risks. And I think if you're unwilling to take risks or you don't have somebody who's willing to take risks and, and look at your individual church data, I don't know that it's gonna be worth it. Nick Clason (17:28): I don't know that it's gonna yield for you the results that you're looking for. Sure you can post some stuff, you can have some announcement adjacent stuff and you can just do some, you know, Facebook page type things. But, but is it really gonna be worth it? And are we really like gonna see the results that we're looking for? So get out there, break some stuff, stuff, try some stuff, be creative, be willing to take risks and don't put the breaks on your creatives or don't put the breaks on the people who are interested in this because listen, like this avenue in particular is going to be, um, the way and wave of the future and the way that you've been doing church and particularly the way that you've probably been doing social media is not gonna be what's a part of the next wave. Nick Clason (18:18): So let somebody who is comfortable with taking risks and comfortable with trying things, let them go fly, try and do some things, um, and don't get stuck in a rut and don't get stuck on autopilot because when you do, that's when things become far less, uh, interesting and far less effective. I take number three today in our final one. Big events are for the pastor, not the people. All right, now hear me out on this one, right? I think that a big event, filling a giant room is really a win for the person on the stage because it helps the pastor. And I'm a pastor and I would agree with this, it helps me feel successful. I look out across the landscape of the room and I say, Man, there's so many people here. Look how effective this event is. Look how many people are here. Nick Clason (19:16): I think the reality is though is that man, we really like, we are seeing a shift away from that like big event idea and that big event desire. Like we actually just, uh, talked to some of our juniors and seniors last week at the church I'm in. And um, you know, the church I'm in like, is, man, it is, is much different than the, the church as in before church as in before, is very, very much in a post-Christian world. Now we're in the Bible belt. Um, but what's fascinating is these students who are Gen Z are basically saying the same things. And they said like, we don't, we don't need this like, big event. It feels very, um, like almost forced, like what we want really for like our friends. Like we wanna just like invite them to like our small group and like if they're like exploring faith, like we wanna actually explore faith and give them something actually challenging, um, and have a hard conversation, not just a like Christian platitude. Nick Clason (20:24): And I was, I was actually, I was watching a show last night, uh, a house flipping show, um, and this couple is having a smaller wedding, um, and they're doing it in like a newly renovated and remodeled house. And so, you know, of course like the, the whole premise of the show is will these people renovate in this house, get it done in time for the wedding? And um, they were talking about like how this house, it's an old, is gonna be a renovated Victorian style house. So for those of you who are not super up on your HGTV of Victorian is, um, smaller rooms, um, and like just really ornate and elaborate kind of like decor. Um, but like not the whole open concept kind of idea. And so as these people were touring through the house, like, Oh, this would be good for our friends to have these smaller rooms, these smaller, more intimate gatherings so that people can actually stop and pause and have conversations with one another. Nick Clason (21:37): And that, that honestly was kind of the impetus for this hot take this morning cuz I was like, Wow, like those, I mean, they're, they're younger, right? Like they're probably in their twenties getting married, maybe thirties. Um, and they, you know, they got a little bit more of like an eclectic kind of vibe to 'em. But the reality is, is as like, I do think that that is far more what people are looking for. They're looking for intimacy, they're looking for connection over content. And so the big room gatherings were a content dump. It would get everybody in. And so that the pastor could deliver his content in the most efficient way possible, the most efficient way possible was to have a large auditorium and crams many people into that large auditorium as you can so that they all could hear what the pastor has to say. Nick Clason (22:34): Guys like that is, that is no longer the most efficient way possible. Is it effective still? Perhaps? Uh, but there's a greater efficiency out there, right? A pastor can talk into a microphone in his closet much like I'm doing right now and deliver that same level of content. So then if that has more efficiency, then what is the purpose of the Sunday morning gathering? And I know like, I'm a pastor, I get it theologically, Hebrews 10, 24 and 25, let us not give up meeting together as somewhere in the habit of doing, but encouraging one another and all the more as you see the day approaching and you're like, that's the, that's the reason for the church gathering. And I would agree. I honestly though, like I'm not, no offense, like I've been at this church now for a month. Um, so I've been to, uh, I think a total of three, maybe four weekends, Sunday morning services. Nick Clason (23:34): Like I don't, I have to work, right? So like, uh, soon as the first service is over, I'm actually, I've, I've actually never been in the service long enough to be dismissed from it. I've slipped out every single week, uh, because I need to get over to student ministry section of the building to be ready for our thing, right? I don't talk to anybody really in the service. Like that encouragement, that admonishment that spurring me on like the, the Sunday morning gathering is, is not when that is taking place. Listen, I'm also, I'll be honest with you too, I'm a traditionalist. I enjoy that. But what is, who is it for? I think in a lot of ways it might actually be for the ego of the pastor. Um, I think I've mentioned this on here before, but at our last church, um, we saw a higher, um, percentage of engagement with students when we offered a smaller gathering. Nick Clason (24:36): Um, and we saw a better value in conversation with students in their smaller groups as opposed to in a large, a large scale gathering. I think, you know, we still saw success in the larger scale gatherings because kids like to come together. They still like to have fun together, they still like to play games together. Um, and so that obviously that's important. That fun is a value too, right? Um, but I, I remember telling a friend of mine who said, if I want to come back together, um, and bring everyone back together in the room, like I want to do that if I'm honest, like that's a value of mine. Like I enjoy that. However, if this talking about the small group system and setting is more effective, more efficient, um, and more what students want than I need to put my ego and my pride on the alter and be willing to offer to students what's better for them, even if it's a not, not what I want. Nick Clason (25:42): Alright? So let's put purpose over preference and then b um, I have to be willing to level up and train my, my leaders and my volunteer team to execute this plan or this play. Um, and it's gonna take more work on my part to develop them as leaders, uh, than just bring them all back together and we preach a message at them from, from the stage, right? Again, if that's what I want and that's what's easier, but it's not. What's better then? Let's actually give our students what's best. Why not? Because we're trying to be effective grow numbers. Look at metrics because we want students to have a meaningful encounter with the God of the universe to come to a knowing, saving knowledge and relationship with Jesus Christ, who is the way back to the Father is he says in John chapter 14, He's the way, he's the truth, he's the wife. Nick Clason (26:44): And if big events are hindrance to that or a Gen Z eye roll, like, uh, another one of these again, then let's not give it to him. Let's give them what they're going to use for the betterment of their faith in the betterment of the, their friends' faith as their friends try to explore what it looks like and means to follow Christ. Well, hey everyone, uh, hope you enjoyed today's episode. Tried a little bit of a different format here. It's, it's tough. Hang on to alo pod, like I said. So I wanted to give a couple of kind of hot takes and just, uh, express what to my heart where I'm coming from. So if you enjoyed it, let us know. Um, rate review. You can go to hybridministry.xyz. We are also on Twitter. I'm gonna try to start, um, being a little more active on there beyond just posting when episodes drop. So come over, give us a follow, come hang out with us. It's at hybrid ministry on Twitter. And, uh, love hanging out with you guys. Uh, let us know, uh, reach out, let us know if there's anything you'd like to hear specifically. And, um, until the next time, talk soon. Bye.

In this episode, you will meet Brady Shearer; he is the boss man at Pro Church Tools, a company built on the premise of helping churches create great content that will engage their members well beyond the weekend services.***Join our Facebook page!Steven's Social Media:@Murphy24p Instagram and TwitterIf you appreciate the topics and guests shared on this podcast, you can help keep the episodes coming with financial support through Buy Me a Coffee. Please consider a one time donation or recurring monthly gifts. Check the link below!Support the show

In the latest Louisiana NOW episode, Todd Rossnagel is joined by Brady Shearer, YouTube influencer and CEO of Pro Church Tools. Brady's YouTube channel focuses on church communication and everything from how to video church services to designing church web sites. Rossnagel and Shearer discuss the 167 hours beyond church's Sunday services and navigating their ministries through the single biggest communication shift we've seen in the last 500 years.   Shearer is an influential YouTuber and his insight will help all of us as we navigate what's next in church communications.  For more on Brady Shearer please visit his YouTube channel: https://www.youtube.com/prochurchtools   If you have an idea for an episode, we would love to hear from you. The podcast hotline is 504-507-1542 or you can send us an email, podcast@la-umc.org

The term ‘Shadows of Production' most often brings to mind images of hazy rooms teeming with technical wizards clad in black t-shirts honing the smallest details of the next event to ensure the best experience possible. Accurate? Now, chew on this thought for a second: If the show goes on and no one outside the organization experienced it; did it even really happen? We'll give you a minute to put your mind back together. The Production Team's ride-or-die needs to be the Communications Team, and it's on this premise that we're ecstatic to welcome communications expert Brady Shearer to Coffee & Gaff Tape. Brady has dedicated his skills to helping churches overcome what he calls, “The biggest communications shift in 500 years.” through his company Pro Church Tools. Here's some of what we cover: 00:02:55 • Who is Brady Shearer? 00:06:30 • How did Pro Church Tools come to be? 00:11:29 • TikTok, Tesla, and the disruption of communications as we knew it. 00:15:35 • How do churches engage in ‘The Shift?” 00:19:59 • Communications meets Production. 00:23:38 • What is one thing you wish you could instantly change about church communications? 00:27:12 • PSA: It's ok to speak your mind; just don't be a jerk about it. 00:30:10 • How does someone effect change while not in a leadership position? 00:37:29 • What advice would you have for someone on the verge of burnout? 00:41:11 • Brady's heart. We can't thank Brad enough for being so generous with his time and sharing his insights with the Coffee & Gaff Tape community. We hope you learn as much as we did! You know the drill; volume up, AirPods in, and hit play!

2021 is here... now what? What are some trends we can expect and prepare for as we lead our churches? Brady Shearer or ProChurchTools put out an incredibly insightful video on this subject earlier in the week. This week, Pastors Adam Clagg and Brandon Johns are joined by their friend, Pastor Alan Rogers to discuss some of these topics and how our churches can be better prepared. Here's a link to the video - https://youtu.be/MkfyP2hh0Oc Other people mentioned this week: Brady Shearer Ed Stetzer Carey Nieuwhof Tony Morgan Thom Rainer

We're living through the greatest communications shift in over 500 years.You may have heard that before.For today's episode of The 95 Podcast, we had a special opportunity to connect with Brady Shearer, Founder of Pro Church Tools, Nucleus, RebelGive, and many other resources for churches, and welcome him onto the show to share his expertise about how churches can be effective online.This one is timely, practical, and encouraging, all in one.Pastor, you need to take to heart the insight that Brady is sharing today. His insight is not anything that you can ignore or avoid. Listen in!Check out all the links Brady mentions and our key takeaways in today's show notes: https://www.95network.org/blog/brady-shearer-63Support the show

There are certain topics that we seem unable to agree upon; subjects that are debated at length in the media, across our country and around the globe. These monolithic themes require real expertise to tackle, so we’re doing just that. We’ve going to be interviewing the experts, getting under the skin of these talking points & examining the topic with an authority on the matter. We’ll also be consulting THE authority on all matters, seeing what God has to say on these huge issues. We believe God has something to say, that he has shared these thoughts with His people, so we’re going to dive into His viewpoint. Together we’re going to explore and engage with these issues, together we’re going to bring about a Culture Shift.

In this bonus episode Brady Shearer founder of Pro Church Tools sits down with us for this Disrupted Faith Deep Dive, to discuss whether or not the coronavirus is really preventing the spreading of the gospel. Brady Shearer:Youtube: https://www.youtube.com/channel/UCjamZs-IMPsvu9uNzP9v8RAInstagram: https://www.instagram.com/bradyshearer/TikTok: https://vm.tiktok.com/pfArcS/Twitter: https://twitter.com/BradyShearerPro Church Tools https://prochurchtools.com/Nucleus https://www.nucleus.church/RebelGive https://www.rebelgive.com/Contact Us:Email: @disruptedfaithpodcast@gmail.comInstagram: @disruptedfaithpodcastTwitter: @disruptedfaithFacebook: Disrupted Faith Podcast(NEW!!!) Facebook Group:https://www.facebook.com/groups/disruptedfaithpodcast/Join the conversation with #disruptedfaith

Welcome back for season 2! I've returned with more humble and honest conversations with Christian leaders on cultural issues. Today’s guest is Brady Shearer. Brady is the Creator of Nucleus and Pro Church Tools. Helping churches navigate the biggest communication shift in 500 years. I am a big fan of all of his content and today we talk all about what does the future of the church looks like post COVID along with technology and conspiracy theories. We dip a little bit into the politics too. Check out Pro Church Tools Here.Take a look at his software Nucleus Here.This episode is brought to you with the help of Ambo TV. Ambo TV brings inspirational live sermons from the most captivating, next-generation Christian pastors, along with in-studio discussion, to a broad multi-platform audience. Check out ambotv.com and @ambonetwork via social media to see all the great sermons and pastors they showcase. You’ll even see me there.Support the show (https://www.patreon.com/humbleandhonest)Support the show (https://www.patreon.com/humbleandhonest)

In this episode Frank talks to Brady Shearer: CEO of Pro Church Tools. Creator of Nucleus. Helping churches navigate the biggest communication shift in 500 years. Brady answers questions about using social media efficiently and effectively in every ministry typoe. **Please rate and review the podcast on iTunes!** Follow the podcast online! -https://podcast.downloadyouthministry.com/15-minutes-with-frank/ -http://Instagram.com/fifteenminuteswithfrank -https://facebook.com/fifteenminuteswithfrank Follow Frank! -http://frankgil.me -http://instagram.com/pastor_tank -http://facebook.com/pastortank -http://twitter.com/pastor_tank SPONSOR - YouthWorks- http://youthworks.com/DYM (use code DYM) SPONSOR - Train Your Leaders with DYM University - http://bit.ly/DYMUniversity SPONSOR - Give Central - http://givecentral.org Follow Brady: -https://prochurchtools.com/ -https://www.instagram.com/bradyshearer/ -https://www.youtube.com/ProChurchTools -https://www.facebook.com/prochurchtools -https://twitter.com/bradyshearer -39 Ready to Go Questions for IG & FB - http://bit.ly/2TCZQC3 Podcast Friends DYM Podcast - http://bit.ly/341g9e4 Youth Ministry Hacks - http://bit.ly/2WazOoY What It is, What It Means - http://bit.ly/2p08w8V My Third Decade - http://bit.ly/2UzlpjL YM Lab - http://bit.ly/2pO1GDm The Morning After Ministry Show - http://bit.ly/2ofNLpb Parent Tips - http://bit.ly/32MzM9n YW's Guide to Video Games - http://bit.ly/2Wds7yD Talking Squirrels - http://bit.ly/2QuvNw7 Startup Family Pastor Podcast - http://bit.ly/2PjqZrA

In this episode Frank talks to Brady Shearer: CEO of Pro Church Tools. Creator of Nucleus. Helping churches navigate the biggest communication shift in 500 years. Brady answers questions about using social media efficiently and effectively in every ministry typoe. **Please rate and review the podcast on iTunes!** Follow the podcast online! -https://podcast.downloadyouthministry.com/15-minutes-with-frank/ -http://Instagram.com/fifteenminuteswithfrank -https://facebook.com/fifteenminuteswithfrank Follow Frank! -http://frankgil.me -http://instagram.com/pastor_tank -http://facebook.com/pastortank -http://twitter.com/pastor_tank SPONSOR - YouthWorks- http://youthworks.com/DYM (use code DYM) SPONSOR - Train Your Leaders with DYM University - http://bit.ly/DYMUniversity SPONSOR - Give Central - http://givecentral.org Follow Brady: -https://prochurchtools.com/ -https://www.instagram.com/bradyshearer/ -https://www.youtube.com/ProChurchTools -https://www.facebook.com/prochurchtools -https://twitter.com/bradyshearer -39 Ready to Go Questions for IG & FB - http://bit.ly/2TCZQC3 Podcast Friends DYM Podcast - http://bit.ly/341g9e4 Youth Ministry Hacks - http://bit.ly/2WazOoY What It is, What It Means - http://bit.ly/2p08w8V My Third Decade - http://bit.ly/2UzlpjL YM Lab - http://bit.ly/2pO1GDm The Morning After Ministry Show - http://bit.ly/2ofNLpb Parent Tips - http://bit.ly/32MzM9n YW's Guide to Video Games - http://bit.ly/2Wds7yD Talking Squirrels - http://bit.ly/2QuvNw7 Startup Family Pastor Podcast - http://bit.ly/2PjqZrA

Brady Shearer is the founder of Pro Church Tools and the host of a popular podcast on iTunes called Pro Church Tools. Pro Church Tools is an organization Brady founded to help small, medium and big churches go professional with their media, communications, and videos. The organization was built on his passion for church media and announcements, and has grown exponentially over time to become sizeable.  Listen in to get all the juicy details from Brady Shearer in this episode.  Remember to click subscribe on your podcast player so you don't miss an episode. Access this show highlight reel for all the links and resources mentioned in the episode at www.businessgenerals.com/bradys  Type of business  His business is entirely online, they don't do anything in-person. When he started the business it was entirely laptop-based (laptop lifestyle) for a long time. The business now has 8 full-time employees plus Brady, and has room for about 3 or 4 more people. It has at least 6 to 12 freelancers, contractors and remote employees.  Period in full-time business and core revenue streams  Brady says he has been 3 or 4 years in full-time business and their main product since the beginning is producing video announcements (Pro Video Announcements) for churches. They currently work with about 150 churches each week producing their video announcements. He says what drives the entire business is their brand “Pro Church Tools”.   Since the very beginning he has been releasing videos, articles and podcasts every week to teach people everything he knows. That has enabled them to build an audience called the “Pro Church Nation” which has in turn allowed them to experiment with new products including Nucleus (A boutique church website builder) and Story Tape (An unlimited stock footage site). They are a fully bootstrapped business. Pro Video Announcements has been funding everything.  Starting out in business  Brady started out as the media director in his church while also attending bible college. He didn't have any video, social, web or design skills at the time but he had a knack for going into something he had never done before, and learning it very quickly. He did that with recording software and learnt everything he could. The more he learnt, the more he did for his church and his work was eventually noticed by other churches, that kept asking him to do freelance work for them.  The more he did the work, the more he started to focus mainly on doing church specific stuff and that's when he decided to launch Pro Church Tools. The business brought together his interest in online business and the audience he was passionate about serving including churches, ministries, pastors and church leaders. He started http://www.prochurchtools.com/ (www.prochurchtools.com) and just began teaching everything that he had learnt about producing church-specific video announcements.  Knowing he could succeed with it  He was full-time in school and also worked 20 hours a week at his church so he didn't really have time to work on the business. To make time, he started waking up very early every day to work on the business. From 5am to 8am, he would work on the business before going to school. To date, he does his best work in the early mornings.  He didn't know the business would work but he had money saved up from his freelance work to put into starting Pro Church Tools. He then gave himself 4 months to work on the business but nothing happened in the first 3 months. He was starting to lose hope when in the following next 2 weeks he had 6 churches sign up. It turned out that churches go into hibernation especially with big purchase decisions throughout the summer and that's why he was not getting any sign ups in the first 3 months. With the first clients, he was eventually able to replace the income that he was earning from church. That gave him the confidence to move forward.  Video announcements for churches  He says church...

This is the Creative Student Ministry Podcast, the best way to make your ministry more creative, strategic and effective with your host, Michael Wallace. In this special episode we talk to Brady Shearer or Pro Church Tools and discover what's great about Monster Truck Rallies AND what you should spend your next $100 on in your ministry! Don't forget you can get more information and great ministry resources at creativestudentministry.com

ABOUT BRADY SHEARER Brady is a videographer & motion graphics designer living in Niagara Falls, Ontario, Canada with his wife. He is the creator of the company Prochurchtools.com, a site that provides church leaders with creative skills, pro tips & practical tools for communications, video, & design. Brady loves the Toronto Blue Jays & San Francisco 49ers and enjoys classic sitcoms & The Simpsons. LISTEN NOW iTunes - Episode #49: Brady Shearer - A Checklist for Storytelling Google Play - Episode #49: Brady Shearer - A Checklist for Storytelling GUEST LINKS Brady Shearer Twitter Brady Shearer Facebook Brady Shearer Instagram bradyshearer.com Prochurchtools.com MENTIONED LINKS kindred.com Propresenter prochurchtools.com The Ultimate Guide to Snapchat for Churches Prochurchtools Academy Gary Vaynerchuk A CHECKLIST FOR STORYTELLING Why Storytelling? People love storytelling because it is scientifically proven to be the most powerful form of human communication