Podcasts about social media explorer

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics, and most recently, AI. These articles reach more than three million readers each year. He also authored Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations annually and is a frequent repeat speaker at many of the top national marketing conferences. Top 100 Influencers in Content Marketing (#3), SEMrush Top 50 B2B Content Marketing Influencers (#3), TopRank Top 100 Digital Marketing Influencers, Brand24 Top 10 Online Marketing Experts to Watch, Forbes  Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 10 Social Media Influencers to Watch, Social Media Explorer 3x Inc 5000 Winner Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences:  Content Marketing World (8x), Social Media Marketing World (6x), Call to Action Conference (5x), Marketing Profs B2B Forum (5x), Content Jam (8x), MozCon (3x), WordCamp, Social Media Success Summit (5x) and SXSW Andy's articles are read by more than three million people each year. His videos have half a million views. His book, Content Chemistry, isn't quite as popular. It has sold around 4,000 copies. But it's good.  Don't forget to register for my final FREE LinkedIn Workshop of the year here: https://networkacademy.kartra.com/page/linkedincontentthatsells

Think Pinterest isn't practical as a public relations tool? Think again! Today we learn all about ways to use Pinterest as a secret weapon in developing SEO and increasing media relations success with our guest, Lindsay Shearer. She is the CEO of Pins 4 Profit + BrandRanx Media + Bankable Digital Agency. Lindsay's team focus is on running large volume of Pinterest Ads + Organic & mixed with a cross channel SEO strategy for ecom brands. Lindsay has been featured in Entrepreneur, Fox Sports, Social Media Explorer, Market Watch and has spoken at events & hosted masterminds around the world. With a background in using digital marketing for mergers & acquisitions & private equity, Lindsay's team has helped hundreds of brands reach massive growth & scale. Each year she spends over $35M+ profitably for clients and addicted to the results. Listen in for details and how you can get a free download just by mentioning you heard it here on PR After Hours! *** Nominate PR After Hours for Best Business Podcast here. AFFORDABLE CONTENT CREATION Take your customer-facing content to a new level with my experience and ability as a 35-year-professional writer. I'm a veteran PR professional and expert in media relations, crisis communications, business development, content creation, e-publishing, podcasting, editing, and writing. So, yes, I understand how to use proper grammar--but anybody can do that. My skill lies in making your content SPEAK to your audience. I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay. Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS: https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Fun fact: I don't select our guests with the exception of the ones I personally invite. So when I got the information on today's guest I have to admit, I was selfishly ecstatic. I know the power of Pinterest. If you SAW all of my secret boards, good lawd! I think I plan most of my life on Pinterest. But I've never used it as a business tool and with a new product we are launching, I was hungry to learn more. Enter: Lindsay Shearer (SHEERUR), CEO of Pins 4 Profit and BrandRanx Media. Her  team focus is on running large volumes of Pinterest Ads and organic and mixed with a cross channel SEO strategy for ecom brands. Lindsay has been featured in Entrepreneur, Fox Sports, Social Media Explorer, Market Watch and has spoken at events and  hosted masterminds around the world. With a background in using digital marketing for mergers and acquisitions and private equity, Lindsay's team has helped hundreds of brands reach massive growth and  scale. Each year she is spending over $35M+ profitably for clients and addicted to the results!! In this interview I ask: What kinds of brands are a good fit for Pinterest advertising? What does “cross channel advertising'' mean in simple terms? How does Pinterest fit into a cross channel advertising strategy? What are a couple campaign strategies for scaling to 4X return on ad spend on Pinterest? How do you create Pinterest shopping ads at scale? Connect with Lindsay Shearer Website: https://Pins4Profit.com  Facebook: https://www.facebook.com/lindsay.shearer.7 IG: @LindsayBShearer Clubhouse: @LindsayBShearer https://www.linkedin.com/in/lindsayshearer/ Twitter @lindsaybshearer Learn more about your ad choices. Visit megaphone.fm/adchoices

Lindsay Shearer runs a large Pinterest ads/SEO/traffic generation community and is the CEO of two digital marketing agencies called Pins 4 Profit and BrandRanx Media. She is a private equity investor in e-com brands, a software developer, a frequent speaker, and a host of masterminds all around the world. Lindsay has been featured in/on Entrepreneur, The Washington Post, Fox News, Social Media Explorer, Market Watch, just to name a few.

I've never really considered myself an entrepreneur, even though technically and by definition, I've been one a few times. When I started Social Media Explorer as a blog in 2007, my hope was to use it to publish my thoughts on an emerging industry trend and perhaps position myself as a thought leader. A couple of years later, that blog was the shingle I hung out in the consulting world. It then became a boutique strategy agency. I brought on a business partner and we grew to seven employees at one point.  In 2016, I co-founded the Conversation Research Institute with two partners as well. We tried for two years to bootstrap an idea that turned out to be too far ahead of its time. It was also intellectual property heavy without subsequent technology, so it wasn't as attractive to investor dollars as it needed to be to survive.  While my side hustle role as an influencer in the social technology space can also be defined as entrepreneurial, it's less build-a-business and more help some people out and make a little side money along the way.  So I've been an entrepreneur, but not with a great deal of intent or focus.  Lately, I've been hinting around at a new thing I'm doing. It's a startup of sorts I've been building in what little spare time I have, but it's something that I think you'll agree fits into a passion spot for me and has a heck of a lot to do with influence marketing. The idea was actually born out of this podcast, so in a way, you have a lot to do with it.  It is a new business. I'm not leaving Cornett. It's still a side hustle project at the moment, but for the first time in my professional life, I'm going into this with the intent and focus of building something exceptional.  I'll tell you all about the Marketing Podcast Network in today's commentary. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hate books? Don't Read? Then you will never find yourself leading! WHAT? That's right. How do I know? Jeff Brown, Podcaster of "Read to Lead Podcast" has been leading tens of thousands with his Light by showing that leaders read! Join me and Jeff Brown, September 7th, 2021 at 6:30 pm MDT to hear all about his Best Selling Book, READ to LEAD and discover how "Reading is the single best thing you can do to improve yourself professionally. We'll show you Why and How." "As an author, speaker, and coach, I help leaders and teams learn how to install the 5 key personal habits that will supercharge their lives and work." Now, how about that! Jeff is an author, corporate speaker, and host of the four-time best business podcast Read to Lead. Jeff and his work have been featured in ​Inc.​, ​Entrepreneur​, and ​Hubspot​, the blogs of ​Seth Godin​, Chris Brogan​, ​Jeff Goins​, and ​Social Media Explorer​, as well as publications like ​The Nashville Business Journal,​ ​The Tennessean​, and hundreds of other blogs and podcasts.

Jeff Brown breaks down how to make the most of the one habit that puts you ahead in your career: reading. — YOU'LL LEARN — 1) How to strategically pick out your next read 2) How to double (or triple) your reading speed in minutes 3) Two simple tricks to maximize comprehension Subscribe or visit AwesomeAtYourJob.com/ep698 for clickable versions of the links below. — ABOUT JEFF — Jeff is an award-winning radio producer and personality, and former nationally-syndicated morning show host. Following a 26-year career in radio, Jeff went boss-free in 2013 and soon after launched the Read to Lead Podcast. It has gone on to become a four-time Best Business Podcast nominee and has featured Jeff's interviews with today's best business and non-fiction authors, including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Dr. Henry Cloud, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more.Jeff has personally coached hundreds of successful podcasters around the globe – many of them award nominees and winners themselves – and has consulted on podcasts for the US government, two of the largest churches in the US, and numerous multi-million dollar companies.Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Explorer, as well as publications like the Nashville Business Journal, the Tennessean, and hundreds of other blogs and podcasts.• Jeff's book: Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, with Jesse Wisnewski • Jeff's website: ReadToLeadBook.com • Jeff's podcast: Read to Lead — RESOURCES MENTIONED IN THE SHOW — • App: Focus@Will • App: Idagio • Tool: reMarkable 2 • Study: “Readers absorb less on Kindles than on paper, study finds” • Book: Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin • Book: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins • Book: The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni • Book: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John Maxwell • Book: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman • Book: Think Again: The Power of Knowing What You Don't Know by Adam Grant • Book: Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan • Book: PresentationZen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds • Book: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte • Book: Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David Nihill • Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg • Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear • Book: High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard • Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown • Book: Speed of Trust: The One Thing That Changes Everything by Stephen Covey • Book: The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bronnie Ware — THANK YOU SPONSORS! — • Blinkist. Read or listen to summarized wisdom from thousands of nonfiction books! Free trial available at blinkist.com/awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 54: The #1 Habit to Boost Your Intelligence with Jeff Brown “You will be the same person in five years as you are today except for the people you meet and the books you read.” — Charlie ‘Tremendous' Jones In this episode, we dive into the ONE superpower that has catapulted the most renowned people on the planet to massive success. For 30+ years, Jeff Brown has earned his living behind a microphone; first as an award-winning broadcaster and, more recently, as an award-nominated podcaster, consultant, and speaker. Join the Win the Day group on Facebook:

Today’s guest, Jeff Brown, wears many hats, one of which is being the host of a podcast that has been a tremendous service to those of us who really desire to grow in our leadership. Fortunately for us, he has a new book coming out, Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, which will be released on August 31, 2021. Listen in as Jeff shares more about his book, his podcast, and leadership strategies, plus he offers many nuggets of information that you are sure to find useful! For nearly 34 years, Jeff Brown has earned his living behind a microphone; first as an award-winning broadcaster and, more recently, as an award-nominated podcaster, consultant, and speaker. In 2013, Jeff launched the ​Read to Lead Podcast​, a four-time ​Best Business Podcast​ nominee, featuring interviews with today's best business and non-fiction authors including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more. Jeff has leveraged his experience as a former on-air personality to not only forge a successful path for his ​own​ podcast, but also coach and mentor numerous other award-winning and nominated podcasters as well. Additionally, he has worked with several multi-million-dollar businesses on the launch of their podcasts, including two of the largest churches in the US, and has even consulted the US government. In 2016, Jeff was tapped by the largest university in Tennessee to begin teaching their brand new podcasting course. Jeff and his work have been featured in ​Inc.​, ​Entrepreneur​, and ​Hubspot​, the blogs of ​Seth Godin​, Chris Brogan​, ​Jeff Goins​, and ​Social Media Explorer​, as well as publications like ​The Nashville Business Journal,​ ​The Tennessean​, and hundreds of other blogs and podcasts. Jeff currently lives outside Nashville, TN with his wife Annie and their three Dachshunds. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: When Jeff became consistent about reading intentionally, he began to see his career trajectory skyrocket. His upcoming book tackles, in part, how technology is impacting not only what we think, but how we think. Quick Tip: Creating an index in the blank pages at the beginning of a book allows you to easily find pages that you want to refer to later. Reading should be less about remembering the material, and more about how it impacts your thinking. Jeff suggests ways to set up your reading environment for maximum effectiveness What are some of the books that have been impactful to you that have changed the course of your life over the last few years? Please join our new Facebook group, Entrepreneurs Take Your Life Back!, and tell us about it! Jeff details five of the most common habits among the successful authors and business leaders with whom he has connected. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities!   Connect with Jeff! Listen to his podcast by visiting his website, check out his LinkedIn, or follow him on Twitter and Instagram. FREE E-BOOK! Download Jeff’s gift to you: D.R.E.A.M. Big: 5 Personal Habits That Will Supercharge Your Life PRE-ORDER Jeff’s new book, Read to Lead, and save 40%!  Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Who Moved My Cheese?  by Spencer Johnson   

Winfluence - Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I'll interview some of the experts and practitioners that are highlighted in the book. Today’s sneak peek guest is Lisa Joy Rosner, the senior vice-president for brand and digital at Oracle. She was the chief marketing officer at NetBase in 2009 when I was building Social Media Explorer, my old blog, and writing a lot about social technology. She reached out to me as an influencer in that segment despite the fact I was some random PR guy in Kentucky—not a big shot in Silicon Valley.  The story of why she chose me and what happened after I wrote about NetBase is a great lesson I share in the book. We start off the episode talking about it as well. But we then dive into Lisa Joy’s deep experience in leading marketing teams for large, enterprise, B2B software companies. I ask her if influencers are imperative in the B2B space and how she has used them over the years. We then spent some time exploring the new challenge she faces at Oracle. Lisa Joy has spent 30 years as a marketing leader in Silicon Valley and was leveraging influencer marketing before there were websites. She gave me examples of how she has used influencers over the years to both change perceptions of the company she was working for, or to educate her target audiences to open more opportunities for future sales. This episode is made possible by PodchaserPro, where media planners, pubic relations and influence marketing professionals go to find audience and demographic information about podcasts. Build better media and PR plans by choosing the right podcasts based on data. Sign up for PodchaserPro today at PodchaserPro.com/falls. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hoy repasamos las últimas novedades de Video Marketing recogidas en los últimos días. Para ello reseñamos 3 post publicados que hemos considerado interesantes en el equipo de Estrategias de Marketing Digital. El resumen del capítulo lo hemos publicado en un nuevo post de nuestra web de Estrategias de Marketing Digital. Los 3 post que hemos comentado hoy son: Social Media Explorer: 8 Easy Steps to Making Your First Marketing Video Trece Bits: Cómo crear un vídeo de alta calidad con poco presupuesto Social Media Examiner : Video Marketing Strategy: The Power of Video During the Customer Journey Hace unos meses, publiqué en mi página personal un post sobre Vídeo Marketing y las tendencias para redes sociales en este año 2019, por si es de vuestro interés. El video marketing es fundamental en las estrategias de marketing que realizamos y suele tener un espacio en cualquier tipo de proyecto digital como Consultor de Marketing Digital. Intentaremos ir mostrando todo el contenido que vayamos encontrando cada día como más interesante para compartirlo con todos vosotros. No dudéis en comentar y dar vuestra opinión sobre nuestras ideas. Mañana más ... Más contenido y últimas noticias de nuestra web en nuestra revista online: estrategiasmarketingdigital.es

At every intersection of the talent revolution, Tracey seized opportunities to push innovation and be the change agent. Tracey is the President at Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing and systems to create delight for talent and brands. Tracey has extensive experience in talent strategy, social recruiting and marketing, thought leadership, brand development and consulting at companies like SmashFly, TMP Worldwide, and her own startup, CredHive. She’s also been a contributing writer at SmashFly, her own blog, Work it Daily, and Social Media Explorer.

Digital Strategist and Social Media Pioneer Jason FallsJason Falls is a Digital Strategist, Keynote Speaker, and Thought Leader. He's co-author of two books… No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing he wrote in 2011 with Erik Deckers.Jason has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky. He is a dynamic and entertaining public speaker and a leading practitioner and analyst in the social listening and social intelligence space. He's also most-widely known for founding Social Media Explorer, one of the top social media marketing blogs in the world.“I'll be frank and a lot of social media people are going to be pissed I've said this. If you are banking on [the major social networks] are going to drive 40%-50% of your revenue, you're sunk. If you're not also using paid, PR, email marketing, your website… you're going to fail.” - Jason Falls on digital strategyConnect with Jason:Jason's WebsiteThe Double Barreled PodcastTwitterLinkedIn

For nearly 30 years, Jeff Brown has been earning his living behind a microphone; first as an award-winning broadcaster, and now as a successful podcaster, consultant, and speaker. In 2013, Jeff launched the Read to Lead Podcast, a three-time Best Business Podcast nominee, featuring interviews with today's best business book authors including, Dr. Henry Cloud, Seth Godin, John Maxwell, Gary Vaynerchuk, Simon Sinek, Chris Brogan, Brian Tracy, Dan Miller, and over 100 more. Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and over 100 other blogs and podcasts.   Resources from Jeff Visit his website: www.readtoleadpodcast.com  Join his Book Club: readtoleaduniversity.com  Find out about his Mastermind Group: www.zoneofgenius.net Make sure to subscribe, rate, and review the podcast! Check out my website at www.michaelhudson.com 

This week's guest is an author, speaker, writer, and (potentially) a mall Santa. B.J. Mendelson joins the show to chat about his writing, technology, social media, and more! Be sure to text SHEETROCK to B.J. and get your FREE digital copy of Social Media Is Bullshit at 646-331-8341. ABOUT B.J. MENDELSON B.J. Mendelson is a keynote speaker and author. His books include Social Media Is Bullshit from St. Martin’s Press and Privacy: And How We Can Get It Back from Curious Reads. Mendelson first received attention in the late 2000s for turning his financial struggles during The Great Recession into media coverage with appearances in The New York Times, Newsweek, The Los Angeles Times, and others. After building an unsuccessful national breast cancer outreach tour around the advice given by prominent social media marketers — and subsequent success in doing the same tour again the following year by doing the exact opposite of their advice — B.J. went on to write a book called Social Media Is Bullshit based on his experience. He later earned additional media attention for frequently taking on prominent social media experts and companies. Since 2012, B.J. Mendelson has made presentations at the National Automotive Dealers Association Conference, South By Southwest, Social Media Week: Chicago, The Do Lectures in the U.K., R.O.A.D. in Moscow, the Word of Mouth Marketing Association Summit, Social Media Explorer, and various other events to talk about the many myths peddled by social media marketers and what really works online and off. He appeared at the United Nations to debate the ambassador to Pakistan, Abdullah Hussain Haroon, about the effects of social media on society and its involvement in political revolutions. Mendelson has also appeared on MSNBC, CNBC, CNN, Yahoo! News, the CBC, TechCrunch, The Huffington Post, and numerous other national outlets to talk about these myths and who actually benefits from the hype. B.J. is also one-half of the creative team behind, “Vengeance, Nevada” and “A National Story of Minor Significance.” Both comics will soon be available through Amazon’s popular Comixology platform.

In the very first episode of 2018, you will hear from Kerry Gorgone, who makes a return to the show. Kerry is a lawyer and host of Marketing Profs podcast, where she interviews high level leaders and marketers. The podcast was named one of the top business podcasts on the internet by FastCompany.  Kerry is a contributing writer for many well known sites including MarketingProfs, Huffington Post, Social Media Explorer, Entrepreneur, SpinSucks and MackCollier.com When she was a university professor, Kerry consistently made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter. Website: http://www.kerrygorgone.com/ Twitter: https://twitter.com/KerryGorgone

If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss. I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training. In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more. About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.   Highlights: Repurposing content from Q&A sessions at speaking engagements The value of meeting people in person to build relationships The process Kerry took to get speaking engagements in the beginning Tailoring your presentation for the audience The kinds of stories Kerry uses in her presentations Tips for engaging the audience What to put on your slides and what to include in handouts How showing up at conferences can lead to speaking engagements What makes a great podcast guest What to put in your podcast pitch email What Kerry sees companies doing that they shouldn’t regarding content marketing Marketing trends, including marketing automation and personalization   Links: Connect with Kerry on LinkedIn Kerry’s Twitter = @KerryGorgone Marketing Smarts podcast hosted by Kerry StitchFix Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/. Say hi to me on Twitter @CarolMorganCox Subscribe to the podcast and leave a review!

“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off.  We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast. About Kerry O’Shea Gorgone Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker, and writer. By day, she designs training programs for marketing professionals in her role as Director of Product Strategy, Training, at MarketingProfs. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com, and also contributes to Huffington Post. Kerry hosts the MarketingProfs weekly interview series, Marketing Smarts, named by Fast Company as one of the best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. The show features industry stars and authors like Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as business personalities like Jon Taffer of ‘Bar Rescue’ and actress Jane Seymour. She’s also interviewed c-suite executives from organizations like IBM, National Geographic, Dell and the Baltimore Ravens. Learn more about her at KerryGorgone.com. Episode Highlights Legal 101 — what’s the difference between a copyright and a trademark? “A copyright protects your bigger works — books, blogs. Trademarking is for smaller things — logos and phrases.” At the end of the day, Kerry warns that you have to decide to what extent you’re going to pursue small infringements. So, what should you protect as a brand? “Your employees’ privacy. Like Crackerbarrell saw this week when they fired ‘Brad’s wife.'” You should also protect your copyright — both what you share from others and what they share of yours. Can Snapchat sue Facebook? This week, as Facebook launched stories, a very Snapchat-like feature, students in my marketing class (which Kerry spoke to via Skype) asked if Facebook could be sued by Snapchat for copying the stories features. “You can’t copyright an idea. It has to be expressed. At this point, stories are so pervasive.” Podcasting tips? As you can see from her bio, Kerry is one of the most popular marketing podcast hosts. What tips can she share for businesses wanting to get started with this growing form of media? “Start with conversation research and listen. Figure out what your audience is into and see if you can be a part of that.” What brand has made Kerry smile recently? Kerry pointed us to the outdoor brand Orvis. She recently had Orvis’ Simon Perkins on the Marketing Smarts podcast. She loved the engaging conversation and the real-life brand touchpoints she received afterward that made her smile. To learn more about Kerry, follow her on Twitter and check out her blog and the Marketing Smarts podcast. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Sean Carpenter gave us a shout on Twitter for our episode on authenticity featuring Bruce Kennedy. Thanks for listening, Darren! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Kerry O'Shea Gorgone is a lawyer, professional interviewer, writer, educator, speaker, and host of the Marketing Smarts podcast. As Director of Product Strategy, Training, at MarketingProfs she oversees the sale and distribution of MarketingProfs' premium training products to individual marketers and corporations. She's also a contributing writer for Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more. Follow Kerry on Twitter at @KerryGorgone. She can also be found on LinkedIn, as well as MarketingProfs.com and KerryGorgone.com.   You'll Learn:  Why Kerry left a career in law to be a professional digital marketer. Why Kerry became frustrated with how slow law firms were to embrace content marketing. Why frictionless commerce needs to improve in the future. They there's a dangerous lack of critical thinking on the web. Kerry's formula for creating meaningful relationships.   3 Key Points: People have a responsibility to get their information from more than one source People were manipulated during the 2016 U.S. Presidential election via hyper-targeted ads that played on their emotional needs/fears. Email is still the best tool to create long lasting relationships with people.   Resources Mention: http://www.kerrygorgone.com/ http://www.marketingprofs.com/podcasts/   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Today’s guest episode of USR features speaker, podcaster, and author Jeff Brown.  For nearly 30 years, Jeff has been earning his living behind a microphone; first as an award-winning broadcaster and now as a successful podcaster, podcast coach, and speaker.     Since July of 2013, Jeff has served as host of the Read to Lead Podcast, a three-time Best Business Podcast nominee, featuring interviews with today's best business book authors including, Seth Godin, John Maxwell, Gary Vaynerchuk, Simon Sinek, Chris Brogan, Brian Tracy, Dan Miller, and over 100 more.   Jeff and his work have been featured in Inc. and Entrepreneur, the blogs of Seth Godin, Chris Brogan, Jeff Goins and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and over 100 other blogs and podcasts.   Jeff uses his experiences to teaches entrepreneurs how to take a love for podcasting and translate it in a way to connect with people and build up not only their businesses, but also their everyday lives.   In this episode, you will learn: -the single biggest mistake new podcasters make and how to make sure you aren’t doing it yourself -how to capture the hearts and minds of your audience so your connection with them lasts well after they view your content   -how to take your deepest passion and turn it into compelling, thought provoking content your audience hungrily seeks out   Jeff specializes in helping clients understand how to leverage the "intimacy" of the medium, utilizing techniques that have enabled him and his clients to successfully stand out from the crowd.  He continues to use the techniques and strategies he has learned to help others step out and find their own unique voice in whatever niche area they are working in.     Mentioned in this episode: Jeff’s Podcaster Academy: http://podcasteracademy.com/   Connect with Jeff: http://readtoleadpodcast.com https://twitter.com/thejeffbrown?lang=en https://www.linkedin.com/in/brownjeff   Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint

Jeff Brown has been practicing excellence and consistency for the past 29 years behind a microphone; first as an award-winning broadcaster and now as a successful podcaster, business and podcast coach, and speaker. Since July 2013, Jeff has served as host of the Read to Lead Podcast, a three-time Best Business Podcast nominee, featuring interviews with today’s best business book authors including, Seth Godin, John Maxwell, Gary Vaynerchuk, Simon Sinek, Chris Brogan, Brian Tracy, Dan Miller, and over 100 more. Jeff and his work have been featured in Inc. and Entrepreneur, the blogs of Seth Godin, Chris Brogan, Jeff Goins and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and over 100 other blogs and podcasts. On this show we discuss the power of reading, lifelong learning, and planning your next career before you need to. In This Episode, You’ll Discover: Learning to read a book a week Jeff’s story of becoming a podcaster Getting laid off of his job Finding peace with a scary place of unemployment Podcast shows that Jeff was listening to in the beginning Practice excellence with consistency – over time that will pay off Learning tricks to calm myself when interviewing influencers Sharing with young people how different they world has been afforded them Passing on experiences with the next generation Being a lifelong learner Advancing your career through reading – accelerating yourself over 90% of the competition “Be so good that people can’t ignore you” Steve Martin Planning your next move of career NOW, before you have to Make it a practice to share other people’s work more than your own and more! Links and Resources Mentioned in This Episode: @TheJeffBrown Jeff@readtoleadpodcast.com Jeff@podcasteracademy.com Pat Flynn – Podcasting resources Cliff Ravenscraft’s podcasting resources Success Magazine Article – You Economy Book: The Art of Work: A Proven Path to Discovering What You Were Meant to Do Book: The End of Jobs: Money, Meaning and Freedom Without the 9-to-5 Ever work at a standup desk and could use a little support? With the Focal Upright...

Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker and writer. She hosts the Marketing Smarts podcast for Marketing Profs, is a sought after public speaker, and designs training programs for marketing professionals. Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer's grow blog, Social Media Explorer, Entrepreneur, and Mack Collier.com, and also contributes to Huffington Post. Website: www.kerrygorgone.com Twitter: @kerrygorgone

“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast. About Jason Falls Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, GoElastic.com and for Entrepreneur.com, among others. He has authored two books, neither of which are about his favorite topic (bourbon) and is an unabashed fan, resident and advocate for the city of Louisville and the State of Kentucky. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

In episode 50, Jeff Brown talks about how he built an audience for his award-winning Read to Lead podcast and has made connections with huge influencers like John C. Maxwell and Seth Godin. For 29 years, Jeff has been earning his living behind a microphone; first as an award-winning broadcaster and now as a successful podcaster, business and podcast coach, and speaker. Since July 2013, Jeff has served as host of the Read to Lead Podcast, a two-time Best Business Podcast nominee, and featuring interviews with today's best business book authors including, Seth Godin, John Maxwell, Gary Vaynerchuk, Simon Sinek, Chris Brogan, Brian Tracy, Dan Miller, and over 100 more. Jeff draws on his experience as a former on-air personality to coach and mentor new and up-and-coming podcasters. He specializes in helping clients understand how to leverage the "intimacy" of the medium, utilizing techniques that have enabled him and his clients to successfully stand out from the crowd. Jeff and his work have been featured in Inc. and Entrepreneur, the blogs of Seth Godin, Chris Brogan, Jeff Goins and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and over 100 other blogs and podcasts.

Nichole is the President of SME Digital, the digital marketing division of Social Media Explorer. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the ,right, mix of social media channels.

Facebook has released some new information that is important for marketers to note.Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed. Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles.The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images.What does this mean for you?1. Be sure to build landing pages and share articles that are relevant and effective to your audience.2. Make sure anything you're linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTJason Falls (http://twitter.com/jasonfalls), founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out. OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Back to back podcasters on Living Your Passion? Yup. Earlier this week I chatted with John Lee Dumas. Today (Episode #17) is Kerry O'Shea Gorgone. Kerry is a self-proclaimed geek, baker of chocolate chip cookies, lawyer, a wife, a mom (of two adorable boys), an employee at MarketingProfs, and a podcaster! While she loves her family - and her job - her true passion is learning about people through interviews (podcasting). Oh, and see that picture of Kerry (look to your right (or down))? That's the outfit she mentioned during this podcast! Finally, wait till you hear the audio good audio (just like the Julie Neumark and John Lee Dumas episodes). In case you missed any of the previous episodes, you can catch them here by visiting the Living Your Passion landing page. Are you ready to get LEARNED on how to interview/podcast? During this episode ... Kerry gave one of the best intros of "who she is" I've ever heard. We discussed our mutual LOVE for talking with other people. A love I also share with my mother-in-law I shared my thoughts on the best female podcast voice of all time - KERRY! Kerry talked about "the podcast voice" and gives some tips on how to sound better. Kerry shared even more interview tips - specifically how to ask a question and then let the guest answer (not my strength. ha!) We discussed editing (note: I don't do it either of my podcasts!). We talked about my contractor laying tile (not a euphemism!). I admit Kerry may be the female version of me! We did a "speed round" of questions that mutual friend (and Kerry's boss!) Ann Handley asked on Facebook. Thanks Ann! More About Kerry Speaker, Lawyer, Writer, Podcaster. Work for @MarketingProfs. Write for Social Media Explorer, Huffington Post, Spin Sucks, {grow} blog, Mack Collier & more. Find out more on Twitter. Links Discussed In This Episode MarketingProfs Podcast ... Marketing Smarts Kerry on Twitter The woefully neglected (Kerry's words) KerryGorgone.com   Enjoyed this episode? Please consider subscribing (if you haven't already). Also, what would be really awesome? If you could rate and review the show ... and use those fancy social sharing icons below to tell the world! Alternatively, you can subscribe to the RSS feed or subscribe via email (scroll to the bottom). Finally, if you know someone who bleeds passion (or maybe it’s you), please email me at djwaldow at gmail dot com. Oh, and if you have a connection to LeBron James, please let me know. I think he’d be a great person to talk to about his passion for basketball. #DeadSerious

THE SHOW  Facebook has released some new information that is important for marketers to note. Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed.  Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles. The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images. What does this mean for you? 1. Be sure to build landing pages and share articles that are relevant and effective to your audience. 2. Make sure anything you're linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Jason Falls (http://twitter.com/jasonfalls), founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out.  OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually see your posts organically. Jason Falls and Jay Ehret discuss:- Is this the end of small businesses using Facebook?- How will brands, both big and small react to this move?- It will not be important to be great at content marketing- Businesses who are proficient in PPC (pay per click) advertsing will have the advantages.- Was there every really such a thing as marketing 2.0?- Advice on how use Facebook now that pay-for-play is required. Get complete show notes and links at the blog website: http://themarketingspot.com/2014/03/small-business-ditch-facebook.html

Do you know how to measure your social media activity, and see if it's all worth it? If not, you're not alone. Many small businesses have no idea how to set goals and measure the time and results they get from social media. That's why we asked Nichole Kelly, author of How to Measure Social Media and CEO of Social Media Explorer, to show us how, in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/19

In this episode of the Marketing Agents Podcast, Jason Falls of The Social Media Explorer blows apart the myth that you can't sell in social media. He also shows you how you can measure your results for all of your social media activities. Plus, dirty words. http://www.themarketingagents.com/14

AK Stout & Deb Evans will interview Jason Falls, Digital Strategist, Author and Speaker. Jason is VP, Digital Strategy for CaféPress, Inc and Founder of Social Media Explorer. Jason's book co-authored with Erik Deckers, No Bullshit Social Media, is a strategic blue-print manual for social media marketing. During the show we will cover the following from Jason's book: *Why Jason believes social media marketing is not about technology? *When tools change do the messages change as well? *How important is planning, measuring and metrics to build brand awareness? Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook.

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital. Show Notes: https://www.socialmediaexaminer.com/26

Nichole is the President of SME Digital, the digital marketing division of Social Media Explorer. Her team helps companies figure out where social media fits, and then, helps execute the recommended strategy across the right mix of social media channels.

Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast. Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer, but he also runs an online training community called, Exploring Social Media. This week, his first business book, No Bullshit Social Media, was published (the book was co-written by Erik Deckers). He's been on the show before and it's always a good time. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Running time: 45:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Jason Falls. Social Media Explorer. Exploring Social Media. Jason's book is, No Bullshit Social Media, co-written with Erik Deckers. Make sure to follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing erik deckers exploring social media facebook facebook group hugh mcguire in over your head itunes jason falls julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs no bullshit social media online social network podcast podcasting pressbooks six pixels of separation social media 101 social media explorer social media marketing trust agents twist image

Social Media Explorer is a leading platform for insights, opinion and learning around the world of social media marketing, online communications, conversational marketing, digital marketing, public relations, community building and branding. It is owned, co-authored and edited by Jason Falls, a leading educator, public speaker and thinker in the world of digital marketing and social media. We’re going to discusss his conference: Exploring Social Media Business Summit Toledo Here you will learn to dive into building social media strategies, content marketing strategy and distribution, the integration of email and social media, how search engine optimization and social search apply to your overall marketing efforts, monitoring for business outcomes and measuring it all to make business sense. Details, go here: http://exploringsocialmedia.com/events/esm-business-summit-toledo/   For details on Pam Perry's Detroit Social Media Swag event at Schooolcraft College: go to: http://socialmediaswag.eventbrite.com/

Power to the Small Business: The Internet Show About Small Business Marketing Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Guests: Jason Falls - Social Media ExplorerGeno Church - Brains on FireMark Roberge - Hubspot Host: Jay Ehret - The Marketing Spot Four marketers sit down at the Marketers Roundtable and discuss current marketing issues and how they apply to small business. Get complete show notes, including quotes and links, here: http://budurl.com/MRT4Pod

Welcome to episode #184 of Six Pixels Of Separation - The Twist Image Podcast. As I stated last week, I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz' Word of Mouth Supergenius conference in Chicago this month. One of the main reasons I agreed to speak and attend this conference was because it was going to finally be my chance to meet Jason Falls from Social Media Explorer in our protein forms. We had been following one another for years and Falls is one of the top Social Media Marketing Bloggers, speakers and consultants "out there". As you can hear in this conversation, we take a look at everything from what it's like to be called a, "Social Media Consultant" and the power of search to what the landscape is and will be in 2010. Jason was my second victim (errr... I mean, "guest"!) from the Supergenius event (and there's one more to come in the following weeks). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #184 - Host: Mitch Joel. Running time: 34:14. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #23 of Media Hacks will return in early 2010 and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jason Falls. Recorded at the Word of Mouth Supergenius conference in Chicago on December 16th, 2009. Social Media Explorer. Social Media Explorer Newsletter. Happy New Year! David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #184 - Host: Mitch Joel. Tags: advertising blog blogging book oven campfire cc chapman chicago chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast happy new year hugh mcguire in over your head itunes jason falls julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs newsletter online social network podcast podcasting six pixels of separation social media explorer social media marketing trust agents twist image twitter web 20 word of mouth supergenius