Uncommon Real Estate

Tired of fighting for scraps in competitive urban markets? In this powerhouse throwback episode, Chris sits down with Sam Hopkins, a Virginia-based investor who's quietly CRUSHING IT in overlooked rural markets. Since 2020, Sam has scaled his operation from wholesaling to flipping and long-term rentals—by mastering how to uncover deals where most investors aren't even looking.Here's what you'll learn from Sam:How to find profitable deals in rural areas under 100,000 populationUsing paid and free strategies to source properties from MLS, wholesalers, and referralsRaising private capital to fund dozens of flips a yearHow to decide whether to wholesale, flip, or hold a deal for long-term gainsLeveraging appreciation and depreciation—not just cash flow—for sustainable wealthResources Mentioned:Rich Dad Poor Dad and Cashflow Quadrant by Robert KiyosakiThe Profit TV show with Marcus LemonisConnect with Sam:Email: samhopkins@donedealhomebuyers.comFacebook: Sam Hopkins (Profile picture: Skydiving; Cover photo: TV commercial)HIT CHRIS UP: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this throwback episode, Chris sits down with Josh Stern—real estate veteran, coach, and founder of one of Keller Williams' top-performing teams. Josh once worked just 16 hours in a year in 2019 and still netted nearly $1 million. How? By building a business that runs without him—and choosing not to chase endless hustle.Whether you're a solo agent looking for time freedom or a team leader trying to scale without burning out—this episode is for you.What You'll Learn:How Josh netted $1M in a year while working just 16 hoursThe “I-We-They” model that helped him exit daily operationsHow to stop chasing hustle and start building leveraged wealthCoaching frameworks that produce near 100% buyer close ratesWhy clarity of vision (not Ferraris) leads to lasting successResources Mentioned:The Millionaire Real Estate Agent by Gary KellerConnect with Josh Stern:Email: josh@sternteam.comWebsite: www.sternteam.comConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

Can you really cashflow in high-cost areas like the DC metro? Most say no—but Tim Hunt says "ABSOLUTELY".In this rerun of one of our most impactful episodes, Chris sits down with Tim Hunt, a cybersecurity professional and family man who cracked the code on house hacking in expensive markets—all while working a 9-5.What you'll learn:The biggest challenges and hidden wins in house hackingHow to legally convert a single-family or townhome into a profitable multi-unit rentalCreative ways to generate cash flow in metro areas where the numbers usually don't workWhy your 9-5 job might be the best funding partner for your investing goalsHow Tim used this strategy to grow his net worth to $700K without quitting his jobIf you've ever felt stuck between a full-time job and your investing goals, this episode is your blueprint for how to make both work—especially in markets that "shouldn't" cashflow.Reach out to Tim directly: timothyhhunt@gmail.comReach out to Chris directly:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this episode of Uncommon Real Estate, Chris sits down with Adrienne Green — a former teacher turned real estate investor, team leader, and virtual assistant systems expert. Adrienne shares how she used virtual assistants (VAs) to offload admin work, scale her business, and eventually sell her real estate team, all while traveling the world FULL-TIME with her family.Whether you're an agent buried in busywork or an investor ready to buy back your time, this episode will show you how VAs can be the ultimate cheat code to create freedom and increase your income.What you'll learn:How to get started with hiring your first VAWhat tasks to delegate to instantly free up your timeThe systems Adrienne used to build a sellable real estate businessCommon mistakes to avoid when using VAsHow to create freedom in your business and life through smart delegationConnect with Adrienne:VA Placement & Executive Assistant Services: https://workergenix.comInvestor Systems Coaching & Freedom Blueprint: https://adriennegreen.comHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this raw and motivational throwback esisode, Chris sits down with new agent and investor Colbie Fritchen for a real-time coaching session that gets straight to the heart of the hustle. With only $30K earned in his first year and a goal of hitting $200K, Colbe is grinding every day—making thousands of cold calls, hearing “no” after “no,” and still showing up.Chris and Colby dig deep into:Why mindset and morning habits shape your entire businessThe real reason most agents quit early (and how to avoid it)How to power through rejection when you're tempted to give upTactical tips for handling objections and setting appointments on the spotWhy keeping promises to yourself matters more than any scriptHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.Takeaways:- Focus on the right activities.- Master the basics before getting fancy.- Turning your "shoulds" into "musts."- Lean on your network to find deals now and in the future.Action steps:- Compile a list of contacts and reach out consistently.- Concentrate on lead-generating activities.- Practice scripts to build confidence.- Transform "shoulds" into "musts" and maintain high motivation.- Provide value to contacts to leverage reciprocity.In-episode mentions:Influence: The Psychology of Persuasion by Robert CialdiniHow to Win Friends and Influence People by Dale CarnegieHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

Tired of fighting over scraps on the MLS? In this throwback episode, Chris Craddock breaks down the step-by-step strategies for finding off-market properties—even if you're starting with zero cash.From tired landlords to dilapidated properties, Chris shares exactly how to identify motivated sellers, how to talk to them, and what to do once you have a potential deal in your hands. The MLS might be dry, but the real deals are out there if you know where to look.In this episode, you'll learn:Why the best deals never hit the MLS—and how to get to them firstHow to spot "money-making" properties on your daily driveThe exact script to use with tired landlords and distressed sellersCreative ways to fund deals without using your own moneyHow to turn every off-market opportunity into either a cash deal or a long-term assetThe secret tax hack every real estate agent needs to know (hint: cost segregation!)Why being resourceful is more powerful than having resourcesConnect with Chris:Instagram: @craddrockFacebook: Chris CraddockJoin Uncommon Real EstateRESOURCES: 

In this episode of Uncommon Real Estate, Chris sits down with Kaleo Kina — Naval Academy graduate, Navy veteran, and current Chief Operating Officer of a thriving real estate team in Coastal Virginia. Kaleo shares how relationships have been the single biggest driver of his personal and professional growth. From overcoming early childhood adversity to intentionally seeking out high-level mentors, Kaleo walks us through his framework for building strategic relationships that open doors, fast-track success, and create meaningful, mutual value.What You'll Learn:Why relationships, not just hustle, are the real growth multiplierHow to approach high-level mentors when you have “nothing to offer”The three types of people every high-performer needs in their lifeHow to turn relationships into rocket fuel for your real estate businessWhat top team culture looks like in real life — not just theoryConnect with Kaleo:

In this episode of Uncommon Real Estate, Chris sits down with real estate coach, mentor, and productivity expert Drew Swersky. Drew shares his powerful journey from struggling to close a single deal to leading hundreds of agents to build thriving real estate businesses and abundant lives. Learn the critical mindset shifts, activity-based strategies, and accountability hacks that separate successful agents from those who burn out. What You'll Learn:The biggest myths agents believe when getting licensed — and the truth behind real successHow “burn the boats” moments lead to breakthroughsThe real reason why most agents get stuck in the "messy middle"Practical tips to build a healthy database and make lead generation a daily habitHow Drew coaches agents from struggling to thriving — and how you can do it tooWhy mindset matters more than anything else in real estate successAction steps you can start tomorrow to change your real estate career trajectoryReach out to Drew: 

In this episode, Chris sits down with Tommy Harr, a 29-year-old real estate investor from Columbus, Ohio, who netted $2 Million in 2023. He's mastered the art of off-market deals. He walks through his lead generation system, which relies on data-driven methods, cold calling, and off-market acquisitions to consistently find motivated sellers.Whether you're a real estate agent looking to turn leads into listings or an investor seeking off-market opportunities, Tommy's insights on data, follow-up, and cold calling can help take your business to the next level. Discover how Tommy's method works and how you can start implementing these strategies today!Key Takeaways:The Power of Off-Market DealsCold Calling as a Core StrategyData-Driven SuccessConsistency is KeyBuilding a Scalable SystemResources Mentioned:Propstream: A data tool Tommy uses to pull niche lists of motivated sellers.Kind Skip: A skip tracing service Tommy uses to find contact information for off-market leads.REI SIFT: A CRM Tommy recommends for managing data and automating follow-up processes.Connect with Tommy:Instagram: @TommyHar05 Connect with Chris Craddock:Instagram: @Craddrock Facebook: Chris CraddockFacebook Group: Uncommon Real Estate RESOURCES: 

Most agents avoid renters like the plague—but Andre built a thriving business by leaning into this overlooked niche. In this episode of Uncommon Real Estate, Chris sits down with Northern Virginia native Andre Gutierrez to break down how he turned low-commission rental leads into lifelong clients, consistent referrals, and long-term wealth. Andre shares the exact questions, scripts, and mindset that helped him go from $3K/month in rentals to a business fueled by service, loyalty, and hundreds of closed deals. What You'll Learn:Why most agents miss the opportunity in rental leads—and how Andre saw goldThe “qualify and convert” script that turns renters into buyersHow helping someone rent led to $1M+ in referrals (and a 10-year relationship)What to say when a rental client says, “I'm not ready to buy”How client events and community-building fuel his referral machineWhy pushing clients to make the right decision earns trust, not resistanceThe personal touch that keeps Andre top of mind—YEARS after the deal closesConnect with Andre:Instagram: @andresellsvaCall/Text: 703-586-7338

In this episode of the Uncommon Real Estate Podcast, Chris sits down with long-time friend and powerhouse team leader Susan Arant to talk about what it really takes to grow a thriving real estate business with your spouse — without losing your mind or your marriage.Susan and her husband Gene have led one of Austin's most respected real estate teams, selling over 3,000 homes with a concierge-level client experience and a team culture rooted in intentionality and excellence. From navigating work-life balance, to crafting a vision together, to staying profitable in shifting markets — Susan drops unfiltered wisdom for agents looking to build both wealth and lasting relationships.Topics Covered:How Susan and Gene scaled a real estate team while raising a familyThe systems and mindset shifts that keep their marriage and business thrivingHow their team drives 75% of deals through repeat clients and referralsWhat NLP is — and how it's helping agents rewire for successUsing data-driven conversations to fuel prospecting (without sounding salesy)The secret to staying in your “genius zone” and finding the right team membersBuilding wealth beyond the cash machine — and giving back through the Gene Arant FoundationConnect with Susan:Email: susan@genearant.comWebsite: austintexasrealestate.com Referrals to Austin? Reach out to Susan and her team directly — they'd love to help!Connect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources:

In this episode, Chris sits down with Smoky Mountains-based real estate investor and entrepreneur Jeromy Adams, who breaks down the wealth-building opportunities in short-term rentals (STRs). Jeromy shares how he went from owning a donut shop to building a thriving portfolio of self-managed vacation rentals in one of the most in-demand vacation markets in the U.S. He explains why many STR investors fail, the secrets to self-managing profitably, and how to spot underperforming properties that can become cash-flowing machines.What You'll Learn in This Episode:Why the Great Smoky Mountains is a hot market for vacation rentalsHow Jeromy evaluates properties like businesses, not housesThe mistake most STR investors make that eats up their profitsA real-world breakdown of a $380K property generating $90K/yearWhat kind of returns investors should realistically expectTips for first-time STR investors to get started the right wayConnect with Jeromy: Website: HomesOfTheSmokies.com Phone: (281) 630-6995 Based in: Sevierville, TN – serving the Smoky Mountains region Referrals welcome — 25% perpetual referral fee for agent partnersHit Chris Up:Instagram: @craddrockFacebook: Chris CraddockRESOURCES: 

In this episode of Uncommon Real Estate, Chris sits down with Anna Kilinski—CEO of The Anna K Intown Real Estate Team and Bravo TV's realtor expert on Buying It Blind. Anna shares how she accidentally became a real estate investor, grew a $140M+ real estate team, and built long-term wealth by doing the basics at a high level—consistently. They unpack what it really takes to transition from trading time for money to building a portfolio that pays you back, and why "failing fast" and staying in your lane might be the real secrets to success. What You'll Learn:How Anna “accidentally” got started in real estate investingWhy she's never sold a single property she's purchasedThe power of consistency in building a $140M+ teamHow to leverage your insider access as an agent to build wealthWhat agents need to do before they “earn the right to be creative”Why proximity, systems, and simple follow-up still win todayWhat Anna would tell her younger self—or a new agent feeling stuckConnect with AnnaEmail: anna.k@kw.com Instagram: @anna.k.sells.atlConnect with ChrisInstagram: @craddrockFacebook: Chris CraddockResources

In this rewind episode, Chris shares the 34 life principles that have shaped his success in business, wealth-building, family, and personal growth. From mastering mindset and competition to building strong relationships and taking massive imperfect action, these principles will help you break through barriers and create lasting success.You'll Learn:Why everything is "figureoutable"—and how to overcome obstacles The power of massive imperfect action in business and life How to surround yourself with A-players and level up The secret to delayed gratification and long-term wealth Why your network is your net worth—and how to build itConnect with Chris:Instagram: @craddrockFacebook: Chris CraddockInterested in working with Chris? Join Our Team! Resources

Think a deal is dead? Think again. The best agents don't just take “no” for an answer—they find creative ways to make deals work when others give up. In this throwback episode, Chris and Jeff reveal the mindset and strategies that separate top producers from struggling agents. From navigating seller objections to outsmarting financing roadblocks, they share real-world stories of how they've salvaged deals others walked away from.Key takeaways:The #1 mistake agents make that kills deals too soonHow to reframe objections and turn them into opportunitiesWhy you need to push past the first (and second) “no”Creative financing techniques every agent should knowThe secret to getting decision-makers to say “yes”Hit Chris up:IG: @craddrockFB: Chris Craddock BusinessJoin the tribe: Uncommon Real EstateRESOURCES: 

In this episode of Uncommon Real Estate, Chris sits down again with Dustin Olverson, a former Army veteran turned real estate powerhouse. Dustin shares his incredible journey from military service to building a thriving real estate business, flipping over 40 homes a year and coaching others to financial freedom. He breaks down the power of partnerships, the mindset shift required to succeed, and how to find and fund your first deal. Episode Highlights:Transitioning from Military to Real Estate – How Dustin discovered real estate while still on active duty and the key mindset shifts that helped him succeed.Scaling to 40+ Flips a Year – The exact strategies Dustin used to grow his flipping business from his first deal to over 100+ completed flips.The Power of Partnerships – Why he never does a deal alone and how collaborating with the right people accelerates growth.Finding & Funding Deals – Where Dustin sources 15-20 off-market deals per week and how he secures financing.Flipping Money, Not Houses – The critical shift from focusing on houses to focusing on money flow and deal structuring.The Role of Networking – How treating people right and playing the long game leads to better deals and bigger opportunities.Getting Started in Flipping – The most important first steps for new investors and why working with experienced partners is key.Connect with Dustin Olverson:

In this episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today's market.Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.What You'll Learn in This Episode:The mindset shift needed to convert online leads effectivelyHow to differentiate yourself and add value to potential clientsStrategies for building trust quickly with online buyersThe importance of follow-up and consistency in lead conversionHow Mercy trains her team to stay disciplined and accountableCommon mistakes real estate agents make with online leads – and how to avoid themResources Mentioned:The 5 AM Club by Robin SharmaThink and Grow Rich by Napoleon HillThe Pumpkin Plan by Mike MichalowiczConnect with Mercy:Phone: 703-861-6510Email: mercy@casalsrealtors.comCompany Website: Casals RealtorsHit Chris up:Facebook - Chris Craddock Business Instagram - @craddrockRESOURCES: 

The economy is squeezing entrepreneurs, realtors, and small businesses like never before. Rates are high. Deals are harder to close. In this no-nonsense, high-energy throwback episode, Chris Craddock and Cami Noble lay out exactly what it takes to thrive when everyone else is struggling.Cami is a serial entrepreneur who has built multiple successful businesses, survived massive market shifts, and figured out how to keep growing even when things get tough. If you're feeling stuck, overwhelmed, or just need a cold-water plunge back into action, this episode is for you.What You'll Learn in This Episode:Why most people fail in tough markets—and how to be differentThe #1 action step every realtor should take right nowHow to stay motivated and disciplined when things feel hopelessWhy talking to people is your ultimate business lifelineThe mindset shifts that separate the winners from the quittersConnect with Chris Craddock:Instagram: @craddrockFacebook: Chris CraddockInterested in coaching? DM Chris on InstagramConnect with Cami Noble:Email: cami.noble@thereduxgroup.com Phone: (571) 643-2459RESOURCES: 

AI is rapidly changing the real estate industry, and social media is more important than ever for agents who want to stay relevant. In this episode, Tristan Ahumada, founder of LabCoat Agents, breaks down how AI is reshaping real estate, how agents can use it to their advantage, and why social media is still one of the most powerful tools for lead generation. Chris and Tristan also discuss the biggest mistakes agents are making and the strategies you need to implement now to future-proof your business.Key Takeaways:How AI is affecting commissions and agent rolesThe biggest opportunities AI creates for real estate professionalsHow to use social media the right way to build relationships and generate leadsThe future of real estate tech and what agents must do to stay aheadConnect with Tristan Ahumada:Instagram: @tristan.ahumadaLabCoat Agents: www.labcoatagents.comConnect with Chris Craddock:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

Most real estate agents work hard for their commissions—but what if your money could work harder than you? In this throwback episode, Chris and Jeff sit down with Eric Martel, a seasoned real estate investor and founder of MartelTurnkey, to break down turnkey rental properties—a hands-off investing strategy that builds long-term wealth.Eric reveals:How turnkey rentals work (and why agents should be paying attention)The best markets for cash-flowing propertiesHow real estate agents can partner with investors (and get paid)What a typical turnkey deal looks like—costs, cash flow, and ROIThe biggest myths and mistakes investors make with rentalsIf you've ever wanted to build passive income without the hassle of managing properties yourself, this episode is for you. Listen in and learn how to escape the rat race for good!Connect with Eric: LinkedInYouTubeFacebookInstagramConnect with Chris:FacebookInstagramRESOURCES: 

In this throwback episode, Chris dives into the art of delivering exceptional service to current clients to naturally attract new ones. From setting clear expectations to thoughtful gift-giving, Chris outlines actionable strategies that not only enhance the client experience but also foster trust, loyalty, and referrals. Key TakeawaysProactive Communication: Avoid “open loops” by calling clients before they call you and setting clear timelines for updates.Anticipate Needs: Learn to recognize what clients need before they even ask, creating an unforgettable customer experience.Set Expectations Early: Transparency about processes like appraisals or showings prevents miscommunication and builds trust.The Power of Gifts: Choose gifts that create lasting impressions and keep you top-of-mind, like branded items or experiences.Leverage Reciprocity: Simple gestures of generosity can leave a powerful, positive impression that leads to repeat and referral business.Connect with ChrisInstagram: @craddrockFacebook: Uncommon Real EstateRESOURCES: 

In this episode, Chris is joined by successful real estate agent and investor Miguel Lubiz to discuss the key to thriving in real estate: building a "wealth machine." Miguel shares his journey from starting as a real estate agent in 2010 to managing over $30 million in annual sales and scaling his flipping and investment ventures.Tune in to learn why most realtors fail to achieve long-term success, and how balancing the "cash machine" (income generation) with the "wealth machine" (building wealth) is critical for creating lasting financial freedom.What You'll Learn in This Episode:Why most realtors stay stuck on the "hamster wheel" of transactions.The difference between making money (cash machine) and building wealth (wealth machine).Miguel's strategy for flipping homes, scaling a business, and working with investors.How to structure your team for high profit and low overhead.Tips for transitioning from income generation to wealth creation.About Miguel Lubiz:Miguel Lubiz is a real estate expert with over a decade of experience, specializing in high-volume transactions, property flipping, and long-term investment strategies. He has completed over $30 million in annual sales, flipped numerous properties, and is building a portfolio of rental properties and new construction projects. Connect with Miguel Lubiz:Instagram: @jubizrealestateEmail: mjubiz@silverrockhomesgroup.comHit Chris up:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

In this episode, Chris reflects on the lessons learned from 2024—a challenging year for real estate—and lays out his roadmap for growth and success in 2025.He shares his insights on navigating interest rates, leveraging your sphere of influence, and creating opportunities in the distressed property market. Beyond business, he dives into personal goals for health, family, and making memories, emphasizing the importance of relentless personal development. Key Takeaways:Predictions for interest rates and how they may impact the real estate market.Why every agent should aim to engage 400+ contacts and strategies to add value to those relationships.How to identify and assist distressed sellers for win-win solutions.The importance of creating lasting memories and teaching children goal-setting.Why investing in coaching and personal development is non-negotiable for success.Quotable Moments:"You need to be so desperate for success that failure isn't an option.""Your life and business will grow to the extent that you grow.""Winners always want to find a way to win, but celebrating the wins is just as important as achieving them."Resources Mentioned:The Happiness Advantage by Shawn AchorHit Chris Up:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

In this throwback episode, Chris talks about the secret to doing a massive number of deals in your first year—and every year after that. Activity, skill, and an uncommon commitment to leveling up are the ingredients for "lightning in a bottle" growth in this business.RESOURCES:

In this throwback episode, Chris and Jeff dive into proven strategies for generating high-quality leads, from leveraging your sphere of influence to adopting innovative approaches like driving for dollars and the golden letter technique.They outline actionable methods to transform your lead pipeline and stand out in a crowded agent market.What You'll Learn:Sphere of Influence (SOI): The #1 lead source for agents, including creative event strategies to engage your network and generate referrals.Driving for Dollars: How to identify off-market opportunities while on the go and use tools like DealMachine to streamline the process.Golden Letter Strategy: Capturing seller leads by directly targeting specific neighborhoods with personalized letters.Building Buyer Confidence: Strategies to secure off-market properties and provide unmatched value to your clients.Creative Lead Conversion: Tips to avoid common pitfalls and adopt an “outside-the-box” approach to generating leads.Hit Chris up:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

In this throwback episode, Chris talks with longtime friend and rockstar agent Jon Smith on his first 24 months in real estate. Jon shares how his background in D1 college lacrosse, ministry, and leadership gave him the skills to succeed at a high level.Key Takeaways:The power of consistency: Show up every day, do the boring work, and outwork your doubts.How the skills of leadership, influence, and communication developed in ministry translate to real estate success.The importance of gamifying your daily tasks and keeping track of progress using a scorecard system.Why sales is ultimately about leadership: Lead with the client's best interests in mind to earn their trust.Mentorship and continuous self-improvement are key to unlocking your full potential in real estate.Reach out to Chris:Instagram: @craddrockRESOURCES: 

In this throwback episode, Chris and Jeff dive into the secret sauce of raising your conversion rate and securing more real estate listings. This episode uncovers the strategic moves, phone scripts, and mindset shifts necessary to not just get, but win more listings. From the importance of a prequalification call to understanding a seller's motivation and pricing expectations, Chris and Jeff share invaluable insights to elevate your real estate game.Further reading: Chris Voss Never Split the Difference  AmazonRESOURCES: 

In this episode, Chris sits down with Kyle Wallace, Realtor and Founder of the Wallace Group, to discuss his remarkable journey from youth ministry to building a thriving, sustainable real estate business. Kyle shares the principles he's carried over from his pastoral background, his strategies for creating strong relationships with clients, and how he built a business that balances profitability with time freedom.You'll learn about:Kyle's transition from ministry to real estate and the mindset shifts involved.How he created a unique business model that is profitable, efficient, and relational.The value of staying authentic and leveraging personal strengths in business.Why investing in coaching and stepping outside your industry can revolutionize your approach.Tips for fostering community and turning clients into lifelong supporters.Whether you're a real estate professional, a business owner, or simply seeking inspiration for balancing purpose and profit, this episode is packed with actionable insights.Connect with KyleWebsite: priestandkingco.comEmail: kyle@priestandkingco.comInstagram: @kylewallaceConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources

In this throwback episode, Chris dives in with Tommy Thornburgh on the tax strategies that help businesspeople keep more of their hard-earned income. Tommy shares actionable insights on tax deductions, structuring your business for success, and maximizing opportunities through cost segregation, depreciation, and business credit. Whether you're a seasoned investor or just starting in real estate, these tips can help you keep more money in your pocket.Book Recommendation: Tax-Free Wealth by Tom WheelwrightConnect with Tommy:Website: Prime Corporate ServicesLinkedIn: Tommy Thornburgh on LinkedInHit Chris Up:Chris on Facebook Instagram: @craddrockRESOURCES: 

In this episode, Chris sits down with Stefan Rahimian, a seasoned real estate investor and founder of Mint Realty, to uncover the power of client loyalty in driving repeat business and wealth creation. Stefan shares how he has turned traditional one-off transactions into long-term, multi-deal relationships, allowing both him and his clients to thrive financially.What You'll Learn in This Episode:How Stefan transitioned from flipping houses to building wealth with loyal clients.The importance of client selection and why loyalty matters more than volume.Strategies to simplify deals, minimize overhead, and maximize profits.How to prepare clients for success by setting clear expectations.The innovative "big check" marketing strategy and how it generates referrals.“The product you're selling is money. Who wouldn't want more of that?” – Stefan RahimianConnect with Stefan:Phone: 703-860-HELP (4357)Hit Chris up:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this throwback episode, Chris and Jeff sit down with Brad Chandler, a real estate veteran who has bought and sold over 4,000 houses during his career, and CEO of Express Homebuyers. Brad shares his journey from humble beginnings to becoming a real estate powerhouse. He discusses how a relentless drive for success led to remarkable achievements but also costly mistakes, including a $1.5 million lesson about prioritizing profit over ego.What You'll Learn in This EpisodeBrad's journey into real estate: how he got started and scaled his business to 4,000+ transactions.The story of forming the number one Keller Williams team in America.The $1.5 million mistake that taught Brad the importance of prioritizing profitability over top-line revenue.How unresolved trauma and subconscious beliefs shaped Brad's decisions and the transformation that helped him break free.Practical advice for avoiding burnout and embracing a healthier, more purpose-driven approach to success.Reach out to Brad:Connect with Brad Chandler on InstagramFollow Brad on TikTokVisit Brad Chandler CoachingReach out to Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this episode, Chris sits down with Avery Carl, co-founder of The Short Term Shop and one of Wall Street Journal's Top 100 agents, to reveal how real estate professionals can maximize cash flow and long-term wealth through high-ROI short-term rentals. Avery shares her strategies for identifying vacation rental markets with high-income potential, even in unpredictable markets, and her best practices for managing these properties remotely.Key Takeaways:Learn why Avery focuses on “true vacation markets” with a history of short-term rental demand and how to identify similar markets that fit your investment goals.Avery explains why mature vacation markets tend to be more stable, with less regulatory pushback, providing a strong foundation for consistent ROI.Avery shares why real estate agents should consider shifting from primary home sales to an investment-oriented approach to build sustainable wealth.Hear how Avery grew The Short Term Shop to operate in multiple markets and how a team with a specialized focus on short-term rentals can serve clients better.Connect with Avery:Website: theshorttermshop.comInstagram: @theshorttermshopEmail: careers@theshorttermshop.comYouTube: The Short Term Shop YouTubeConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources

In this throwback episode, Chris and Jeff chat with top-producing team lead Dave Knight, who shares his strategies for building a referral-driven business. Dave breaks down how he leverages client events and purposeful scripts to strengthen client relationships and create a steady flow of referrals. From planning engaging events to implementing follow-up processes, Dave's methods show how consistent, thoughtful interactions can set agents apart in a competitive market.Books Mentioned:Rocket Fuel by Gino Wickman and Mark C. Winters, for visionary business leaders looking to improve operations through integrative partnerships.The Go-Giver by Bob Burg and John David Mann, a guide to building successful client relationships by “coming from contribution.”Connect with Dave on FacebookConnect with Chris On FacebookOn InstagramRESOURCES: 

In this episode, Chris sits down with Gayle Bailey, a seasoned realtor and team lead of The Bailey Team, who has mastered the hybrid approach of "resommercial" real estate—working with both residential and commercial clients. Gayle shares how his unique background, growing up in a family of realtors, led him to purchase his first property in college and cultivate a successful real estate career in the DC metro area.Chris and Gayle discuss the opportunities and challenges of handling both residential and commercial transactions, from navigating commission structures to the complexities of commercial deals. Gayle explains the value of balancing these two markets and provides insights for agents interested in stepping into the commercial world. He also highlights how strong client relationships and clear communication build trust, especially when working through referrals from residential agents.Tune in to learn Gayle's strategies for scaling a real estate business, expanding into new markets, and leveraging high-value deals to create lasting wealth. Connect with Gayle:Email: gayle@gaylebailey.comConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

In this throwback episode, Chris and Jeff break down how tracking key performance indicators (KPIs) can turn your efforts into real, measurable success. Learn how to identify the right metrics, focus on what matters most, and drive serious growth in your real estate business. Whether you're an agent or investor, this episode is packed with actionable insights to help you hit new milestones in 2025!What You'll Learn:The most important KPIs to track for real estate successHow to predict future business performance with dataMaximizing your return on time invested (ROTI)Common KPI mistakes and how to avoid themStep-by-step guide to starting KPI tracking todayConnect with Chris & Jeff:Chris's Instagram: @craddrockChris's Facebook: Chris Craddock BusinessJeff's Instagram: @jeffsaferiteText Jeff directly at 703-899-7270RESOURCES: 

In this episode, Chris sits down with Tommy Harr, a 29-year-old real estate investor from Columbus, Ohio, who netted $2 Million in 2023. He's mastered the art of off-market deals. He walks through his lead generation system, which relies on data-driven methods, cold calling, and off-market acquisitions to consistently find motivated sellers.Whether you're a real estate agent looking to turn leads into listings or an investor seeking off-market opportunities, Tommy's insights on data, follow-up, and cold calling can help take your business to the next level. Discover how Tommy's method works and how you can start implementing these strategies today!Key Takeaways:The Power of Off-Market DealsCold Calling as a Core StrategyData-Driven SuccessConsistency is KeyBuilding a Scalable SystemResources Mentioned:Propstream: A data tool Tommy uses to pull niche lists of motivated sellers.Kind Skip: A skip tracing service Tommy uses to find contact information for off-market leads.REI SIFT: A CRM Tommy recommends for managing data and automating follow-up processes.Connect with Tommy:Instagram: @TommyHar05 Connect with Chris Craddock:Instagram: @Craddrock Facebook - https://www.facebook.com/ChrisCraddockBusiness/Facebook Group: Uncommon Real Estate RESOURCES: 

In this episode, Chris sits down with Josh Stern, who built a highly successful, self-sustaining business using the "I-We-They" formula. Josh shares how he transitioned from working solo to creating a team that runs his business with minimal input from him—allowing him to work as little as 16 hours a year. Whether you're a solo agent looking to grow or already managing a team, this episode is packed with actionable advice for creating a more efficient and autonomous business.Key Topics Discussed:What the "I-We-They" model is and how it works in real estateJosh's journey from hands-on agent to building a business that runs itselfThe importance of systems and processes in scaling a real estate businessHow to delegate effectively and trust your teamThe role of coaching and mentorship in achieving business autonomyOvercoming challenges in the transition from “I” to “We”Actionable steps for agents looking to scale their own businessJosh's personal success story: working just 16 hours a year while maintaining a thriving businessResources Mentioned:The Millionaire Real Estate Agent by Gary KellerConnect with Josh Stern:Email: josh@sternteam.comWebsite: www.sternteam.comConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES: 

In this powerhouse throwback episode, Chris and Jeff sit down with Brent Bowers of Land Sharks and Wholesalers Inc to discuss his unique approach to generating passive income through vacant land deals. Brent reveals how real estate investors and agents can tap into the low-competition niche of land investing to create steady revenue streams without facing heavy competition.Key Takeaways:How Brent transitioned from traditional real estate to specializing in vacant land dealsWhy land investments offer little competition and high rewardsProven strategies for finding, buying, and selling land at a profitThe role of seller financing in generating passive incomeHow to build a successful business while enjoying more personal freedomReach out to Brent:Website: https://thelandsharks.com/ Instagram: @brentlbowersYouTube: Brent BowersReach out to Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this throwback episode, Chris and Jeff are joined by Leigh Brown, who shares her expert strategies for  consistently creating engaging content, aligning your social media presence with your brand, and maximizing the impact of each post. Whether you're a seasoned agent or just starting, this episode offers practical advice to make social media work for you.Key Takeaways:Batching Content by recording multiple videos or posts at once, saving time, and maintaining consistency.Find out how to tailor content for different social media platforms like Instagram, Facebook, and LinkedIn to engage distinct audiences.Learn how featuring local businesses and community events can help build trust and deepen relationships with your audience.Use your social media insights to refine content strategies and identify what works best for your followers.Reach out to Leigh:Website: LeighBrown.comInstagram: @LeighThomasBrownFacebook: Leigh BrownLinkedIn: Leigh BrownHIT ME UP: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/Hit Jeff up: 703-899-7270RESOURCES: 

In this episode, Chris sits down with Sammy Destefano, a real estate agent in Phoenix, Arizona, who has built a highly successful career by mastering the art of cold calling RELENTLESSLY. He reveals the mindset and discipline that helped him rise above the 90% failure rate in real estate, his approach to expired and canceled listings, and the impact of waking up at 4 AM to execute his strategies. Key Takeaways:The importance of hustling in the beginning to build a businessFinding and mastering a niche in real estateHow cold calling helped Sammy meet prominent clientsWhy 90% of agents fail in their first three years—and how Sammy avoided that trapThe value of a disciplined routine, including waking up at 4 AM and daily phone prospectingHow coaching and mentorship helped propel Sammy's career to new heightsConnect with Sammy:Cell: 919-454-6482Connect with Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this archive episode, we take it back to when Chris and Jeff were joined by real estate investor Zack Boothe. Zack took on a crazy 40-day challenge to turn just $1,000 into $40,000 using the driving for dollars method, and ended up crushing that goal AND making $100,000 in equity. He breaks down the exact steps he took so that anyone—whether an investor or agent—can use the Driving for Dollars method to find profitable deals. Zack also shares the secrets to building a strong buyer list and how this launched his business into new heights.Quotes from Zack:"I had just $1,000, my car, and a smartphone. I wanted to show that you don't need a massive budget to succeed in real estate.""You don't need a huge team to scale your business. I have one driver, and we add 2,000 properties to our marketing list every week.""One of the biggest mistakes I made early on was paying too much in commissions to drivers."Zack's Resources:DFD Mastery – Zack's real estate training program: dfdmastery.comDeal Machine App – https://www.dealmachine.com/ 40-Day Challenge – Watch Zack's documented journey: dfdmastery.com/40in40Facebook - DFD MasteryHit Jeff up:Cell: 703-899-7270 Instagram - @jeffsaferiteHit Chris up:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this episode of the Uncommon Real Estate Podcast, Chris sits down with Mike Hogan, a real estate veteran who has mastered the art of turning Zillow leads into cash, building a strong team that closes 1,000+ transactions a year. Discover the step-by-step process Mike uses to convert online leads into successful transactions, the systems he developed to scale his business, and the strategies he would use if he was starting all over again...in New Mexico! Key Takeaways:How early challenges shaped Mike Hogan's mastery of online lead conversion.The systems Mike uses for relentless follow-up and higher-than-average conversion rates.Mike's winning formula for balancing quick profits with long-term wealth.Insider tips to help agents and team leaders duplicate Mike's proven success.Memorable Quotes:"People buy houses from people they like. The first thing I always wanted to do was get on the phone with them and get an appointment right away.""It doesn't matter what the lead source is. If your systems are correct, the leads will work.""I want to spend all my time on revenue-producing things. That's all I want to do."Connect with Mike:LinkedIn: Mike HoganPhone: 804-503-0811Instagram: @_mike_hogan_Connect with Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/Resources:

In this episode of the Uncommon Real Estate Podcast, Chris and Jeff delve into a topic that could mean the difference between success and failure for your business—essential sales books that every real estate professional should read. If you're not continuously learning, your business might be at risk of stagnation or even failure. Chris and Jeff share the books that have been game-changers in their journey to building a seven-figure organization and explain why you can't afford to ignore these resources.Key Books Discussed:The Art of Learning by Josh WaitzkinHow to Win Friends and Influence People by Dale CarnegieWhat Every BODY is Saying by Joe NavarroThe Ultimate Zig Ziglar Library by Zig ZiglarThe Closer's Survival Guide by Grant CardoneDiscussion Highlights:Continuous learning is key to avoiding stagnation and/or decline.ignoring crucial sales literature can lead to missed opportunities and setbacks.Fundamental skills covered in these books that are essential for building and maintaining a successful real estate business.Personal experiences and how these books have significantly influenced their careers.Practical advice on incorporating these resources into your daily routine to ensure your business continues to grow.Connect with Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this episode, Chris interviews Jeff Quintin, a real estate veteran with over 30 years of experience. Jeff shares how he entered real estate right out of high school, highlighting the crucial role of confidence for new agents. He offers practical advice on building confidence, mastering scripts, handling objections, and creating market opportunities, showing how confidence can often outweigh competence in the early stages of a real estate career.Key Takeaways:Confidence is key: Building confidence through action is essential for new agents.Master the art of conversation: Effective scripting and a strong understanding of sales language can boost confidence.Leverage your network: Building a solid foundation of contacts can lead to referrals and reviews.Create your own inventory: Identify potential investment properties and build your own real estate portfolio.Don't be afraid to charge your worth: Agents should value their expertise and avoid discounting commissions.Reach out to Jeff:Email: jeff@thequintingroup.com Instagram @jeffquintinWebsite: The Quintin GroupReach out to Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this episode of the Uncommon Real Estate Podcast, Chris coaches new GAIN real estate agent/investor Colby Fritchen in a live session focused on overcoming cold call objections and taking action with effective strategies to scale his business...and wake up on time! Colby, who has earned $30,000 in the past year, aims for ambitious financial goals, including a target of $200,000 and a dream of $600,000.Key Takeaways:Mindset and Goal Setting: Your financial goals set your potential ceiling—don't limit yourself.Morning Habits: Start the day with a win; avoid hitting the snooze button and commit to your set routine.Effective Prospecting: Don't take ‘no' for an answer—persistence on calls can lead to more successful appointments.Tracking Performance: Use KPIs to measure and improve your effectiveness in prospecting and closing deals.Follow-Up Strategy: Avoid calling to confirm appointments; this reduces the chances of cancellations.RESOURCES: 

In this episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.Takeaways:- Focus on the right activities. - Master the basics before getting fancy.- Turning your "shoulds" into "musts."- Lean on your network to find deals now and in the future.Action steps:- Compile a list of contacts and reach out consistently.- Concentrate on lead-generating activities.- Practice scripts to build confidence.- Transform "shoulds" into "musts" and maintain high motivation.- Provide value to contacts to leverage reciprocity.In-episode mentions:Influence: The Psychology of Persuasion by Robert CialdiniHow to Win Friends and Influence People by Dale CarnegieHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this throwback episode, Chris and Jeff pick up in the "How to close deals" discussion using different techniques by having a live role-play and offering real-life examples. Key Topics Discussed:Puppy Dog CloseVisualization Close (with role-play!)Assumptive CloseTakeaway CloseUrgency CloseEpisode resources:Grant Cardone, The Closer's Survival GuideOren Klaff, Pitch AnythingReach out to Jeff: 703-899-7270Reach out to Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

This is our most downloaded episode ever. Hosts Chris Craddock and Jeff Saferite break down the strategic steps to closing deals effectively, create a compelling vision for clients, address their pain points, and guide them seamlessly to a successful close. Listeners will learn about the importance of listening, managing emotions, and using assumptive language to build trust and confidence.Actionable Takeaways:Write down 50 reasons why clients would be better off working with you than anyone else.Practice listening to understand, not just to respond.Use inclusive and assumptive language to build client confidence.Manage your emotions and stay calm under pressure.Develop a clear and compelling vision for each client.Be prepared to handle objections and negotiate effectively.Resources to Take Action:"The 7 Habits of Highly Effective People" by Stephen Covey: Build the core habits for success in any situation."Messy Middle" by Scott Belsky: Navigate the challenges of the closing process with confidence.Dale Carnegie's principles from "How to Win Friends and Influence People": Learn to build genuine relationships with your clients.Reach out to Chris directly:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/Reachh out to Jeff directly: 703-899-7270 (cell)RESOURCES: 

In this episode, Chris sits down with Tim Hunt, a 9-5 cybersecurity professional turned real estate investor. Discover how Tim:Skyrocketed his net worth to $700K in less than 10 years Cracked the code on cash flow in the pricey DC metroTransformed ordinary properties into multi-unit rentalsTim shares his innovative techniques, challenges, and successes, providing valuable insights for anyone looking to crush it in expensive real estate markets.Reach out to Tim directly: timothyhhunt@gmail.comReach out to Chris directly: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In this throwback episode, Chris is joined by Conor Murnane, a seasoned real estate tech professional from San Diego. He dives deep into the power of social media in building a personal brand and emphasizes the concept of "docu-making" – documenting your journey rather than creating new content from scratch. Learn about the evolution of communication in real estate, the significance of para-social relationships, and practical tips to enhance your social media presence.Resources Mentioned:Scott Belsky, The Messy Middle (book)Simon Sinek, Infinite Game Jim Collins,Good to GreatChelsea Peitz podcast: From 0 to 100 - How to Start Your Social Media Strategy with Conor MurnaneReach out to Conor:Instagram - @conor_murnane LinkedIn - Conor MurnaneReach out to Chris:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: