Podcasts about iap

Today, we dissect Little Farm Story Idle Tycoon — SayGames' latest farming-idle hybrid that feels like a mashup of Dreamdale, My Perfect Hotel, and Idle Breaker.Key insights:Gameplay Loop:Clearing grass → unlocking fields → harvesting → selling resources.Heavy reliance on ads for progression (resources, boosts, even eggs).“Annoyance monetization”: progress gates force you to watch ads or buy “No Ads” pack.Monetization:~$67–70K/day in revenue.~53% from ads, ~47% from IAP.Ad breakdown: ~$24K rewarded, ~$10K interstitials, ~$500–700 from banners (“why bother?”).“Remove Ads” pack is likely the top IAP — players pushed into it by frustration.Design Choices:Map expands with resource conversions (tomatoes → ketchup, chickens → eggs, wood → upgrades).Inventory/capacity upgrades disguised as RPG-like gear, but tied to ad rewards.Cosmetic shop + IAP items scattered on map.UA & Creatives:Ads mirror Township / Playrix resource ads and Century Games' UA tricks (suction devices, backpacks).Low-poly art style keeps CPIs down, but LTVs capped.Playables + AI-generated UGC, but “Township-from-Wish” vibe.Heavy interstitial cross-promo inside SayGames portfolio (even multiple in a row).Market & Scaling:Currently SayGames' #1 title by IAP revenue.~$2M monthly run rate, growing but not viral like Dreamdale or My Perfect Hotel.Audience skew: ~63% US revenue, Tier 1 heavy.Takeaway: Little Farm Story is a polished ad-driven idle hybrid, but its top IAP being “Remove Ads” caps its growth potential.PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview03:48 Gameplay Mechanics and Features07:25 Monetization Strategies and Ads12:42 In-App Purchases and User Experience17:17 Revenue Insights and Conclusion18:15 The Decline of Traditional Ads19:23 User Acquisition Strategies in Gaming21:17 Ad Monetization Archetypes23:46 Comparative Analysis of Game Creatives25:57 Performance Metrics and Revenue Insights28:30 The Future of Game Scaling and IAPs---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this special Two and a Half Gamers episode, Matej and Felix sit down with Zino Rost van Tonningen (TyrAds) to deep dive into the history, present, and future of rewarded monetization & offerwalls.Key insights:History of rewarded ads:Early “incent installs” → rank-boosting campaigns (TapJoy, FreeMyApps).Multi-reward systems (TapJoy, IronSource, Fyber).Misplay breakthrough: timer-based playtime rewards + personalization.AdJoe & others scaled Misplay's model into SDK solutions.The shift to personalization:Old offerwalls = one-size-fits-all.New generation = hyper-personalized rewards per user.Use of media source data (Google, Unity, AppLovin, etc.) to adapt rewards based on traffic quality.Publisher perspective:Offerwalls can contribute 5–30% of game revenue depending on genre.Biggest impact: retaining non-payers & dolphins by giving them an alternative to IAP.Integration fights today echo old mediation wars (bonuses, rev guarantees, exclusivity deals).Best practices for choosing an offerwall partner:LiveOps environment — events, hot deals, timed offers.Transparency — explain revenue spikes/drops & media source impact.Personalization — reward scaling, segmentation by user type & UA source.UI/UX — aesthetics matter; no more “Windows 95” offerwalls.Zino's TyrAds SDK v3.0:One-time integration, no updates needed.Customizable design to match game branding.Hyper-personalized rewards, dynamic leveling systems.LiveOps events triggered per user (push, in-app messages).Takeaway: Rewarded monetization has entered its 4th generation: hyper-personalized, data-driven, and LiveOps-powered.https://tyrads.com/Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special guest: Zino Rost van Tonningenhttps://www.linkedin.com/in/rovato/zino@tyrads.comJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Rewarded User Acquisition04:30 The Evolution of Rewarded Monetization07:10 The Shift from Incentivized Installs to Quality KPIs09:51 Innovations in Rewarded Advertising: Multi-Reward and Playtime Solutions12:33 The Role of Personalization in Rewarded Monetization14:56 Challenges in Current Rewarded Solutions17:48 Evaluating Monetization Solutions: Key Considerations20:15 The Importance of LiveOps in Engagement23:06 Transparency and Optimization in Offer Walls28:34 Differentiating Offer Walls for Monetization30:44 The Importance of Data in Monetization Solutions31:28 Personalization and User Engagement in Offer Walls33:18 SDK Evolution: From Version 1 to Hyper-Personalization36:14 Leveraging Machine Learning for Offer Wall Optimization40:14 Engaging Users with LiveOps and Hot Deals44:01 Dynamic Leveling Systems for Enhanced User Experience46:58 Criteria for Effective Offer Wall Implementation48:47 Revenue Impact and Client Engagement---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comZino Rost van TonningenCEO of TyrAdshttps://www.linkedin.com/in/rovato/zino@tyrads.com---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that's generating $100K/day in IAP with only around 135K DAU.

From Silence to Connection: Midlife Communication with Dr. Patricia Timerman Struggling with communication breakdowns or identity shifts in midlife? Dr. Patricia Timerman shares tools to help you grow with intention, action, and self-awareness. Listen if:

We dive into AceCraft, Moonton's new Tom & Jerry–themed midcore gacha shooter that mixes Cuphead-style 1930s cartoon art with Habi-inspired systems and miHoYo-style monetization depth.Key insights:Gameplay & Core Loop: Systems & MetaDual banners (Tom & Jerry separately) with pity timers, skewed rates, and duplicate scaling.Each major character has a signature weapon requiring rolls.Collectible album (Royal Match / Monopoly Go style) with trade functionality, now ported into midcore — a first.Co-op synchronous modeThree-layer skill trees, elemental affinities, wingman companions.Monetization:~$330K/day IAP revenue post-launch (peaking with Tom/Jerry banner).Battle Pass upsell trick: Downloads ~300K/day at launch, half from China.Scaling across 17+ networks: TikTok, Facebook, YouTube, Unity, AppLovin, IronSource, Mintegral, etc.UA creatives lean on retro cartoon surrealism, dancing ads, Tom & Jerry music, plus street interview trend (borrowed from Raid Rush).Prediction:Likely to fade in Western markets (art style too niche, monetization too punishing).Moonton may line up other WB/Looney Tunes IPs (Sylvester, Tweety, Popeye, Roadrunner) for similar launches.Takeaway: AceCraft is one of the deepest midcore gacha launches in 2025 — but built for Asia, not the West.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Intro03:46 Discussion on Ace Craft and Impressions09:22 Core Gameplay Mechanics and Innovations12:14 Character Development and Gacha Elements15:04 Battle Pass and Game Structure21:05 Exploring Game Modes and Social Features23:05 The Collectible Album Revolution25:23 Gacha Mechanics: A Deep Dive31:48 Event-Driven Engagement Strategies41:03 Nostalgia in Gaming: The Influence of Classic Titles47:09 The Role of IP in Game Development50:32 Cultural Differences in Game Reception---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

We break down Epic Plane Evolution – Voodoo's hypercasual throwback hit that's pulling in ~$150K/day in ad revenue with over 100K daily downloads.Key insights:Gameplay: Players start with a broken cardboard plane and unlock wings, tails, and rockets through upgrades. Controls are intentionally clunky — planes crash often, driving engagement and retries.Monetization: Heavy use of rewarded ads (“convert or die” mechanic) and interstitial spam. iOS users see gems + VIP purchases, while Android has no gems at all, leading to 80–85% of revenue coming from iOS.Retention: Despite frustration, average playtime is ~13 minutes/day across 3 sessions, powered by the addictive slingshot mechanic.Revenue Mix: Estimated $150K/day, 80–84% ads, minimal IAP. VIP subscriptions and gem bundles exist only on iOS.Creative Strategy: Basic hypercasual creatives (gates + plane gameplay). Some gameplay ads actually teach players how to steer — a sign of design flaws.Market Context: Falls under “Arcade Driving” genre, sitting alongside Hill Climb Racing & Traffic Rider. Current run rate ~$10M annually, but easily cloneable. Vietnam devs likely to copy/expand with IAP depth.Future Potential: If Voodoo adds events/meta (e.g. Legend of Slime style), this could evolve from hypercasual into hybrid-casual. But for now, it's a hypercasual money-printing surprise hit.Takeaway: Epic Plane Evolution proves hypercasual isn't dead — it just needs the right loop, frustration, and ads.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Epic Plane Evolution04:08 Gameplay Mechanics and Challenges11:39 Monetization Strategies and Ad Revenue14:10 Unexpected Success and Future Improvements18:15 The Decline of Banner Ads21:13 Analyzing Competitor Strategies24:14 User Acquisition and Monetization Trends28:24 Creative Strategies in Mobile Gaming32:16 Future of Mobile Gaming and Audience Engagement---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this solo episode of Two and a Half Gamers, Felix dives into the Sensor Tower data that proves Vietnam is becoming one of the biggest forces in global mobile gaming.

GAME DEV REVIEW #1NEWS:Top 5 Gaming NewsCall of Duty: Black Ops 7 Officially Revealed (GameSpot): Activision has unveiled the next entry in its massive first-person shooter franchise, "Call of Duty: Black Ops 7." The reveal trailer, showcased at Gamescom, provided a first look at the game's near-future setting and hinted at a narrative connected to previous "Black Ops" titles, with a release slated for late 2025.Battlefield 6 Beta Receives Positive Reception (Kotaku): The open beta for EA and DICE's "Battlefield 6" has concluded, with players and critics praising its return to a modern setting, large-scale maps, and destructible environments. The positive buzz is seen as a crucial step for the franchise to regain momentum after the mixed reception of its predecessor.Black Myth: Zhong Kui Announced by Game Science (Video Games Chronicle): The developers of the highly anticipated "Black Myth: Wukong" surprised audiences at Gamescom with the announcement of a new title, "Black Myth: Zhong Kui." This new game appears to be set in the same mythological universe, further expanding the rich world-building that has captivated a global audience.India Passes Bill to Regulate Online Gaming (Reuters): The Indian parliament has passed a new bill that will regulate the country's online gaming industry, including a ban on games that involve real-money wagering. This legislation is expected to have a significant impact on the rapidly growing Indian gaming market and the companies operating within it.Blizzard Co-Founder's Dreamhaven Struggles with Sales (Bloomberg): Mike Morhaime's Dreamhaven sold only 130,000 units of Wildgate one month after launch and 62,000 copies of Sunderfolk since April. Demonstrates the challenges new studios face in an oversaturated market, despite their pedigree.Top 3 AI x Gaming NewsSquare Enix Tech Demo Shows AI-Generated Detective Game (Square Enix): Square Enix presented a tech demo for a detective game where an AI generates case files, clues, and character motivations. This procedural narrative system ensures that no two playthroughs are the same, showcasing how AI can be used to create systemic and emergent gameplay loops.Unity 6.2 Launches All-In Generative AI Suite (CG Channel): Unity released Unity 6.2 on August 19 with comprehensive AI tools, including Generators for creating sprites, textures, and animations, plus an AI Assistant powered by GPT and Llama models. The update replaces Unity Muse with more flexible third-party AI model integration and expanded coding assistance capabilities.Tencent's AI Tool Slashes Art Production Time (Game Developer): Tencent unveiled an AI tool at Gamescom on August 22, 2025, that reduces art production time from days to minutes, streamlining asset creation for developers. The tool's efficiency could lower costs and accelerate game development cycles, sparking debates on artist job security.DATA:On August 9, League of Legends: Wild Rift had its biggest spike in daily IAP revenue on mobile… EVER!GAME DEV LESSONS - WEEKLY RETRO:1. Playing to Win2. Standard of Performance and Feedback3. Initial Soft Launch Focus

In this episode, we suffer (literally) through Wool Craze, a yarn-peeling 3D puzzler that's taking the charts by storm. The crew dissects why this painful yet brilliant game is generating ~$100-120K daily on a DAU of just ~140K — all while flooding the market with AI-generated creatives.Key highlights:Gameplay & Pain: Long, punishing levels (20–30 minutes each), fat-finger frustration, endless rewarded ads. A grind that monetizes sunk-cost fallacy.Monetization: Aggressive rewarded ads, interstitial spam, “Fail Packs” as top IAP. Smart combo of bundles + F2P pain points.Scale: ~$60K/day from IAP, $30–40K/day from ads = ~$100K/day total.Creative Strategy: Wild diversity (20+ different concepts). Heavy use of AI for characters, interviews, and banners. Street interview trend, talking AIs, even knitted dwarfs.UA Lessons: Chinese devs (HeroLinkage / SparkWish) pushing huge creative volume. AI lowers production cost, drives constant testing.Prediction: Could follow Screwdom's trajectory ($400K/day). With retention benchmarks and UA firepower, scaling is inevitable.Takeaway: Pain + AI + aggressive monetization = money machine.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/0ONl8Bj4jR4Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview02:18 Game Mechanics and Design05:16 Monetization Strategies07:28 User Experience and Retention10:31 AI in Game Development13:27 Comparative Analysis with Other Games16:03 Market Performance and Revenue Insights18:41 Creative Strategies and Advertising21:23 Conclusion and Future Prospects---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

How a Chinese Survivor.io Clone Is Printing $170K/Day in a Brutal Category?We tear into Mech Assemble: Zombie Swarm, a high-performing “shoot ‘em up” that's managing to out-earn Survivor.io in a red-ocean market. With nearly $4M monthly revenue, $170K/day at peak, and only ~12K daily downloads, the game is proof you can win with ruthless monetization, creative overload, and a mix of East + West appeal.Key takeaways:Category Killer: In a genre where most titles die after launch month, Mech Assemble is holding and scaling revenue.Revenue Mix: 85%+ IAP with whales from the US, Japan (20%), South Korea, Taiwan, and Tier 1 EU. Ads add ~$14K/day.Customization Hook: Fully movable, functional weapon placement on mechs — a novelty in the subgenre.Onboarding Power Move: Classic “Asian onboarding” — start overpowered, then strip it away.Aggressive Monetization: 200-pull pity timers, daily ad boosts, limited waifu offers, and multiple battle passes.Creative Strategy: 500+ pages of creatives across TikTok, Google, and Facebook. Mix of AI-generated, meme-driven (Skibidi Toilet, Gundam knockoffs), and misleading playables.UA Reality: CPIs hitting $30+ in US, mitigated by whale-heavy spending and blended campaigns. Downloads modest, but ARPDAU sky-high.Why It Works: Strong East + West monetization, relentless creative testing, genre familiarity + novelty in mech customization.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Episode04:21 Exploring the Game: Make Assemble07:16 Gameplay Mechanics and Features10:10 Monetization Strategies and Revenue Insights13:14 Customization and Player Engagement16:08 Creative Marketing and User Acquisition19:22 Comparative Analysis with Other Games22:09 Future Predictions and Closing Thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this solo episode, Felix Braberg cuts through the hype and breaks down what's actually happening in mobile ad monetization networks in 2025. The real mediation market is cornered by AppLovin MAX, Unity LevelPlay, and Google AdMob—with upstarts like Amazon Publisher Services and Moloco making surprise moves. But even the biggest ad-revenue studios (Rollic, Habi) are running from ads to IAP-first strategies. ECPMs are down 20 percent from pandemic peaks, networks are harder to work with, and the “walled garden” is stronger than ever.What's inside:Mediation Monopoly: AppLovin MAX now dominates mediation market share, with exclusive features like AdROAS and BlendedROAS campaigns locking in publishers. Unity and Google still matter, but the stack is closed and hostile to new entrants.Amazon's Banner Play: Amazon Publisher Services quietly became the top banner revenue source in the US and Europe, beating Google—but getting on the platform is a lottery. Last month, Amazon kicked 100 publishers off with no warning. TAM (Transparent Ad Marketplace) deals are lucrative, but rare.Moloco's Rise: Moloco, a DSP, is exploding with rumored $2.2B in 2025 spend, going direct to top publishers with its SDK. Publishers see 8–15 percent ARPDAU boosts on video and 20 percent or more on banners after adding Moloco. The secret? Once DSPs get big enough, they need direct supply, not just reselling.Ad Monetization Shift: The biggest ad studios are pivoting hard—Habby's Whittle Defender and Rollic's latest puzzle hits (Whole People, KnitOut) now get as little as 11–20 percent of revenue from ads, compared to 50–50 splits just two years ago. IAPs are the future, and “remove ads forever” packages are everywhere.Why ECPMs Are Down: ECPMs are 20 percent below 2021. Reasons include: post-pandemic demand crash, privacy updates (especially iOS), the loss of waterfall calls in mediation (bidding is the default), and “walled garden” platform control. It's harder than ever to keep prices up or diversify your stack.Key Takeaway:If you're not building your stack around AppLovin, Amazon, and Moloco, you're missing where the real money flows. But even the best ad ops can't beat macro headwinds—hybrid monetization is dying, and you need more IAP or you'll be left behind.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Ad Monetization Trends02:31 Shift from Ad Revenue to IAPs05:07 ECPM Trends and Market Dynamics07:22 Mediation Platforms Overview09:42 Amazon Publisher Services: A New Player13:30 Moloco: The Rising DSP Star---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Today, we break down Granny: the solo-developed mobile horror hit that racked up a billion downloads and $50,000 daily ad revenue with no UA, no team, and nothing but YouTube virality.You'll learn:The secrets behind Granny's viral growth and billion-plus downloadsWhy four simple interstitials are better than banners, IAP, or rewarded videoHow meme culture, Let's Plays, and YouTube Shorts keep the DAU highHow a lack of mediation and adops left $50 million on the tableWhat makes Granny so replayable—and why nobody's cloned the formulaThe untapped goldmine of horror games on mobileKey Takeaway:You do not need a team, UA, or even high production values to win. Build for memes, embrace virality, and never underestimate the power of a good scare on mobile.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Granny: The Horror Game04:26 Game Mechanics and Design Exploration07:27 Gameplay Experience and Strategies10:26 Monetization and Revenue Insights13:26 Multiple Endings and Replayability16:23 Personal Reflections on Horror Games19:22 The Evolution of Granny: From One to Two21:50 Connecting the Dots: Granny and Slendrina Lore23:57 The Passion Behind Game Development26:42 Analyzing Download Trends and User Engagement31:08 Revenue Insights: The Financials of Granny Games35:17 Optimizing Ad Placements for Better User Experience36:18 Game Design and Monetization Strategies37:29 Understanding Ad Mediation and Revenue Loss39:52 Calculating Potential Revenue Losses42:00 Leveraging YouTube for Marketing44:09 The Impact of Horror Games on YouTube46:05 Challenges in the Horror Game Genre50:01 Future of Horror Games and Closing ThoughtsMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Stefani Seek is the founder & CEO of Seek Love LLC, and is a best-selling international author, speaker, and IAP-certified private coach. She launched ajourney of self-discovery and study into how and why we attract certain relationships into our lives.Joe Petroski - is an expert intuitive healer, guide & professional speaker. He supports clients in achieving a great life by eliminating pains, illnesses and identifying andremoving subconscious blocks that have held them back.Movie Reviews and More is broadcast live Tuesdays at 5PM PT on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Movie Reviews and More TV Show is viewed on Talk 4 TV (www.talk4tv.com).Movie Reviews and More Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

We unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system that echoes the Turkish studio's proven blueprint. KnitOut is already generating $ 60,000 daily revenue and 20,000 downloads a day, with the US accounting for sixty percent of revenue and CPIs exceeding $10. What's inside:Core Gameplay: Addictive bench mechanic, yarn “block jam” puzzle core, and highly satisfying ASMR touches. Monetization: Interstitials start after level sixteen or eighteen. First rewarded ad comes with an upsell to “remove ads” IAP. No banners. Creative StrategyBlueprint for Hits: Rollic's process is all about finding a sticky core, tuning every curve, scaling hard, and only adding events or meta once retention and monetization benchmarks are proven. Hundreds of prototypes feed the pipeline, but only a handful get to scale.Key Takeaway:KnitOut looks simple, but it is a masterclass in “build core first, polish to perfection, then scale with data.” The Turkish blueprint continues to win, even as clones flood the market.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor, FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/o22Ky7sGWqsJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:27 Gameplay Mechanics and Strategy07:25 Game Difficulty and Progression10:27 Monetization Strategies and User Engagement13:23 Comparative Analysis with Other Games16:33 Development Insights and Future Prospects21:45 Understanding Game Monetization Strategies25:30 Analyzing Game Performance Metrics29:25 The Shift in Ad Revenue Dynamics33:46 Creative Strategies in Game Marketing38:06 The Importance of Creative Length in Ads---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this episode, we discuss cuts, cuts, and more cuts. Cutting features is a critical part of shaping a game. Before launch, when you're free from player expectations, you can step back and think about what's working and what's just in the way. It's all part of iterating toward something better.Support Crashlands 2!Official Website: https://www.bscotch.net/games/crashlands-2/Trailer: https://www.youtube.com/watch?v=ib7fzLf59voSteam: https://store.steampowered.com/app/1401730/Crashlands2/Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2Apple: https://apps.apple.com/us/app/crashlands-2/id152819933100:29 Intro00:45 Thanks to our supporters! (https://moneygrab.bscotch.net)01:04 Steam Summer Sale02:30 Industry News08:01 Ronniethebear: Can you think of any features you've nixed to make way for better ones?24:34 Mimmabip Gourkee: What are your thoughts on releasing a free mobile game that has just one IAP which unlocks some small parts of the game that isn't essential for $7?To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

We break down Wittle Defender, Habby's latest departure from the mass market, blending deep meta, squad RPG mechanics, and a relentless gacha system. This is not another Survivor IO. It is a meta monster built for hardcore RPG fans, multi-layered progression, gear grind, rune systems, and dozens of monetization hooks. But is it too deep for global scale?What's inside:Meta Gone WildGacha and ProgressionMore Modes, More MonetizationDeep automation and idle mechanics Ad Revenue ShrinksUA and Creative: Focused on Asia, with heavy use of fake gameplay, static images, and Rush Royale or Top Heroes clones for Facebook and TikTok ads. Playable ads exist but are rare.Key Takeaway:Wittle Defender marks Habby's pivot away from broad hybrid monetization. The focus now is on deep spend, multi-layered progression, and gacha depth for a smaller, more hardcore player base. Ad revenue is down, IAP is up, and the US is no longer the top target.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/lg023xHkCUkJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Host Dynamics02:49 Sailing Adventures and Job Interviews04:06 Whittle Defender Game Overview07:19 Game Mechanics and Progression Systems11:22 Monetization Strategies and User Experience14:22 Gameplay Modes and Challenges18:17 Character Skills and Randomization Mechanics25:18 Final Thoughts and Game Depth25:42 Character Dynamics and Game Mechanics28:36 Game Depth and Player Engagement29:52 Market Positioning and Audience Targeting34:15 Revenue Insights and Market Performance40:15 Monetization Strategies and Future Directions44:06 Game Mechanics and Trends46:13 Marketing Strategies in Gaming51:18 Investment and Development in the Gaming Industry56:14 Future Directions for Game Studios---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Today, we deep-dive into Raid Rush, the Turkish-made tower defense game that is bringing roguelike deck-building, build-your-own-path mechanics, and IP crossovers to the top of the mobile charts. The crew unpacks why this game feels so deep, why Korean and US players are eating it up, and how the game balances heavy progression, smart ad placements, and old-school strategy with real modern LiveOps.What's inside:A Real Tower Defense for 2025: Raid Rush lets you build your own road, place towers with real strategy, and merge and upgrade through a deck and gacha system. Every run is different thanks to randomization, new land placement, and a menu packed with modes, heroes, and skills.IP Collabs Done RightKorea and the US Lead the PackCreative and UA Trends: The team breaks down a wild mix of real-life, static AI, and hyper-casual video hooks, plus some truly creative (and not-so-creative) uses of IP.Key Takeaway:Raid Rush shows you can still win by mixing deep strategy, roguelite randomness, smart ad and IAP segmentation, and just enough IP muscle. In a world of copycats, this one actually innovates.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/9rDyKoe58b0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:16 Game Metrics and Performance Analysis07:15 Gameplay Mechanics and Unique Features10:13 Strategic Depth and Replayability13:30 Monetization Strategies and Ad Integration16:26 Collaboration with Terminator IP and Content Expansion19:25 Final Thoughts and Future Prospects27:30 Monetization Strategies in Mobile Games30:40 Dynamic Monetization and User Engagement32:15 Creative Advertising and User Acquisition37:25 Trends in Tower Defense Games42:58 The Role of AI in Game DevelopmentMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

The IAP film review of Tyler Perry's latest Netflix film STRAW. Other topics include the 2025 NBA Finals, the 2025 French Open champion Coco Gauff, Angel Reese being named B.E.T.'s Female Athlete of the Year and more current sports and entertainment headlines.

Our friend and return guest, the talented James Liotta is back ! We loved catching up with James and hearing about what he has been getting up to. We are looking forward to seeing James when he is back in Perth touring with the Uncle Louie Variety Show in July, see the links below for more details.James also helped us answer an extremely important question- how much do you put in the Busta? Same as what they gave your sister? Do you allow for inflation? What about if it's a second wedding? Or what if the food was terrible? There was a lot to consider and discuss about this topic, it's a question that has been asked for years. We had a lot of laughs recording this one but we did also come up with some excellent advice in this episode, if this is something you have ever wondered about then be sure to listen in to what we have to say. If you still aren't satisfied with our answers then listen to the Italian American Podcast Episode 64- the guys did an episode on this very topic which is where we got our inspiration to answer this question from an Italian Australian perspective.James Liotta:James Liotta (@jamesliottaentertainer) • Instagram photos and videosUncle Louie Tour dates:Tour - The Uncle Louie Variety ShowItalian American Podcast episode 64:IAP 64: POWER HOUR: How Much S... - The Italian American Podcast - Apple Podcasts

The Institute of Internal Auditors Presents: All Things Internal Audit  In this episode, Christina Brune talks to Rick Walke and André Vertamatti about the major updates to the Certified Internal Auditor (CIA) exam and the Internal Audit Practitioner (IAP) program. They discuss the motivations behind the changes, how the updated Global Internal Audit Standards influenced the new exam, and what candidates can expect. The conversation also highlights the importance of aligning certification with real-world internal audit practices and the future of the profession. Visit the Certifications page on theiia.org for additional information. HOST:Christina Brune  Director, Exam Development, The IIA GUEST: Rick Walke, CIA, CPA, CRMA, QIALVice President, Internal Audit and Risk Management, FORUM Credit UnionCommittee Chair, IIA Exam Development Committee André Vertamatti, CIA, CPA, CRMAHead of Internal Audit, Volkswagen Financial Services Brazil and LM Soluções de MobilidadeVice Chair, IIA Exam Development Committee Key Points Introduction [00:00-00:37] Overview of CIA Exam Changes [00:38-01:42] Why Now? Motivation Behind the Updates [01:43-02:39] Incorporating the Global Internal Audit Standards [02:40-04:25] Testing Topical Requirements [04:26-06:01] What Candidates Need to Know [06:02-07:30] Study Options and Preparation Tips [07:31-08:33] Why the New Exam is Better [08:34-10:52] Impact on the Profession [10:53-12:20] Internal Audit Practitioner (IAP) Program Changes [12:21-15:38] Why IAP Updates Matter [15:39-17:38] Final Thoughts [17:39-18:38] The IIA Related Content  Interested in this topic? Visit the links below for more resources: 2025 International Conference CIA 2025 IAP 2025 CIA Exam: Why and How it is Changing Global Internal Audit Standards Certification Candidate Handbook Certificate Programs Cybersecurity Topical Requirement Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple PodcastsSpotify LibsynDeezer

Wood discusses online and soc media's "Black Fatigue" thing, questioning if it's really a rejection of certain aspects of Black culture. A good, informative interview of Lanny Smith, the founder of the Actively Black apparel brand, on Jemele Hill's Spolitics podcast changed Wood's stance "wearing Black." A few series have been getting pushed through the IAP queue of late with AppleTV+ dominating the rotation. Wood shares some thoughts on two seasons of Shrinking, Dope Thief, Jon Hamm's Your Friends & Neighbors, plus shares his final praises on the series finale of Bosch Legacy (Prime Video).

How do you build a mobile game that does $168K/day in ad revenue… with no fail states, no IAP pressure, and a monetization wall that doesn't even kick in until level 24?You study Word Search Explorer, the latest word game from the Lands of Jail studio (PlaySimple/MTG), and a masterclass in calm, deliberate ad monetization.In this episode, we break down the ad placement strategy, retention metrics, and soft pacing systems that power one of the most deceptively profitable games on the App Store in 2025.

Jon Jordan and BlockchainGamer.biz editor Jenny Jordan talk through the week's news including:[0:20] Nexon has launched MapleStory N and its NXPC token on its Avalanche-based L1. [2:25] MapleStory is the OG IP for Nexon - a 2D side-scrolling MMORPG, now with blockchain. [5:00] The NXPC token seems to have launched well on various exchanges, up 30%.[6:14] However, the game is geo-locked for some countries including South Korea, US and UK.[8:45] Its free NFT on OpenSea was minted 1.7 million times, so there's high demand.[10:07] Paradise Tycoon is launching its own Avalanche-based chain - Paradise Chain. [11:14] Pixelmon is also bringing its games to Avalanche.[15:24] The first title to use crypto for IAP payments in an iOS game is Crazy Defense Heroes.[19:12] It's not clear how useful this will be existing web3 mobile games as it will require retrofitting.[20:48] Adding this to Crazy Defense Heroes is likely more experimental than revenue generating.[23:40] Animoca is looking to IPO in the US.[24:15] Animoca was originally floated in Australia but was delisted in 2020. [27:38] Animoca's 2024 financials said it was worth $4.3 billion so there will be demand for its shares.[31:11] Pixels has announced an AI agent mini-game integration with AI Veronica.[34:16] Blocklords' Battleborne mode is live, adding exciting new gameplay to the base farming game.[45:31] Why Playful Studios has spent 7 years making its character collection action game Wildcard.[49:31] Wildcard is a web2 game that's designed for streaming.[50:41] Thousands is its integrated web3 streaming platform with revenue share for creators.

Jon Jordan and BlockchainGamer.biz editor Jenny Jordan talk through the week's news including:[0:45] Pixels' new ecosystem-wide PIXEL staking feature is now live, supporting three games.[1:57] Pixels' daily activity has declined a lot, as has the PIXEL token price over the past year. [2:58] Pixels' vision now is to better target its rewards towards committed players.[4:30] Staking and the future vPIXEL token (June) use the Apptoken standard which gives devs more control.[7:03] You stake PIXEL into any of the supported games, which return a share of their overall rewards.[10:37] The goal is to build a platform any web3 (or web2) game could also plug into.[15:05] PC RPG MapleStory N will launch on 15th May.[16:56] This is a big IP for Nexon to release on blockchain and it's been very careful in the design.[19:58] Blockchain gaming platform Ultra announced a partnership with Vaulta (ex-EOS).[24:11] Wildcard streaming platform Thousands generated almost $78,000 from one 2-hour stream.[29:15] To-date the platform has a payer conversation rate of 51% and ARPV (per viewer) of $109.[35.27] Nintendo appears to have integrated web3 tech into the mobile version of Pokemon Home. [40:55] Epic Games Store will now let devs - including of blockchain game - earn $1M of IAP without fee.[45:25] This could be important for experienced mobile devs like Mythical and Limit Break.

Meta just changed the game for ad monetized mobile apps — and if you're not testing AdROAS campaigns yet, you're already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta's new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.

IAP might have a different, and very likely unpopular, opinion about Ryan Coogler's new highly acclaimed film SINNERS. For this episode host Wood asks three major questions about details that the bigger, more popular podcasts seemingly overlooked. Overall, salute to Coogler, lead actor Michael B. Jordan, Wunmi Mosaku, Omar Benson Miller, Delroy Lindo and Hailee Stanfeld. However, I dig the movie but hold onto some degree of objectivity to question why some choices were made with character development, as well as historical accuracy when it comes to the dialogue. So let's talk about the hottest movie of 2025. And if you don't dig the opinions and views shared here - well, It's Always Personal.

30% of your revenue could be coming from a web shop, and you wouldn't even see it in your external IAP dashboards.In this exclusive episode of 2.5 Gamers, we sit down with David Stelzer, President of Xsolla (formerly Epic Games, SEGA, CAA), to discuss how top-grossing games are ditching App Store dependency and scaling through direct-to-consumer (D2C) models.This isn't theoretical.

What happens when a cat simulator, born as a VR meme on Meta Quest, lands on mobile with aggressive monetization and viral magic? You get a $300,000/day monster hits. I am Cat with I am Security = 300k/day ad revenue!Today, we break down the bizarre and brilliant rise of I Am Cat and I Am Security — the mobile games that took over app stores in March 2025 with:Over 2.6M DAU$170K/day from I Am Cat$120K/day from I Am Security60s interstitial loops and mandatory rewarded adsOrigin story: a team call about cats turned into a Goat Simulator-style sandbox hitFrom VR on MetaQuest to top-ranked free games on Android & iOSAlmost no IAP – ads are the economyInsane virality via YouTube Shorts & TikTok (34M+ views!)Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/zVjfrpqeKSwJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:24 The Rise of Astotti and Their Games06:50 Exploring the Success of 'I'm Cat' and 'I'm Security'10:24 The Transition from VR to Mobile Gaming13:10 Ad Monetization Strategies in Mobile Games16:30 User Engagement and Game Mechanics19:31 Revenue Insights and Market Performance20:19 The Rise of Simulation Games23:37 Analyzing Game Revenue and User Engagement24:51 Exploring IAM Security Game Mechanics29:23 Revenue Insights and Market Sustainability32:35 Future of Game Development and Marketing Strategies36:28 Viral Marketing Strategies in Gaming39:56 The Impact of Social Media on Game Popularity43:40 Analyzing Game Monetization and Profitability46:50 The Evolution of Game Concepts and Trends52:06 Conclusion and Future of Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysVR to mobile = untapped goldmine, especially for meme-ready contentAggressive ad placement can work if player retention is fueled by curiosity + chaosLow CPI + high engagement = ideal organic UA funnel"I Am Cat" and "I Am Security" are a masterclass in viral design, zero-to-monetization speed, and how to turn meme energy into millions..---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

In Today's episode, the Center for Baptist Leadership and Christ Over All host a special XSpaces conversation entitled, "Can the ERLC be Saved?" with special guests William Wolfe, Megan Basham, Jon Whitehead, Dave Mitzenmacher, David Schrock, John Michael LaRue, and Grant Newman. Share the X Spaces Event – https://x.com/i/spaces/1lDxLzwroDRGm Timestamps: 0:02:36 - Opening Prayer by David Schrock 0:05:16 - David Schrock explains Christ Overall's monthly theme on ERLC 0:11:01 - Megan Basham begins discussing her investigative article on the ERLC 0:15:03 - Discussion of Megan's sources and investigative process 0:47:57 - Grant Newman joins to discuss immigration policy and ERLC 1:02:05 - Discussion shifts to theological foundations and ERLC's mission 1:24:30 - John Michael LaRue discusses ERLC's lack of conservative voice 1:32:49 - Jon Whitehead provides historical context of ERLC 1:50:27 - Discussion on potential reform or abolition of ERLC 2:07:30 - Closing remarks by David Schrock and William Wolfe Megan Basham is a Rotten Tomatoes-approved critic and a culture reporter for The Daily Wire and a frequent contributor to Morning Wire. She is the author of multiple books including, "Beside Every Successful Man," and "Shepherds for Sale." https://x.com/megbasham Jon Whitehead is a lifelong Southern Baptist and the founding attorney of the Law Offices of Jonathan R. Whitehead LLC, located in Missouri. He is a Trustee of the Southern Baptist Convention's Ethics and Religious Liberty Commission (ERLC). https://x.com/jrwhitehead David Mitzenmacher serves as Associate Pastor at Grace Baptist Church of Cape Coral. David is a board member of Founders Ministries, serving as chairman. https://x.com/davemitz David Schrock is the Pastor of Preaching and Theology at Occoquan Bible Church (Woodbridge, Virginia). He is an Adjunct Professor of Systematic Theology (Indianapolis Theological Seminary, Boyce College, and The Southern Baptist Theological Seminary; previously, Crossroads Bible College) and Associate Fellow for the Ethics and Religious Liberties Commission.  https://x.com/DavidSchrock Pastor John Michael and his sweet wife Amanda moved to Dayton in March of 2019 to become the lead pastor of The Bridge Church (then called FBC Miamisburg). John Michael's greatest passion is sharing the Good News of Jesus Christ. https://x.com/jm_larue Grant Newman is the Director of Government Relations for the Immigration Accountability Project (IAP). IAP is a nonpartisan organization that analyzes current and proposed federal immigration policies to educate the public and hold elected officials accountable to their oath to defend the United States and its citizens. –––––– Follow Center for Baptist Leadership across Social Media: X / Twitter – https://twitter.com/BaptistLeaders Facebook – https://www.facebook.com/people/Center-For-Baptist-Leadership/61556762144277/ Rumble – https://rumble.com/c/c-6157089 YouTube – https://www.youtube.com/@CenterforBaptistLeadership Website – https://centerforbaptistleadership.org/ To book William for media appearances or speaking engagements, please contact him at media@centerfor­baptistleadership.org. Follow Us on Twitter: William Wolfe - https://twitter.com/William_E_Wolfe Richard Henry - https://twitter.com/RThenry83 Renew the SBC from within and defend the SBC from those who seek its destruction, donate today: https://centerforbaptistleadership.org/donate/ The Center for Baptist Leadership Podcast is powered by American Reformer, recorded remotely in the United States by William Wolfe, and edited by Jared Cummings. Subscribe to the Center for Baptist Leadership Podcast: Distribute our RSS Feed – https://centerforbaptistleadership.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/center-for-baptist-leadership/id1743074575 Spotify – https://open.spotify.com/show/0npXohTYKWYmWLsHkalF9t Amazon Music // Audible – https://music.amazon.com/podcasts/9ababbdd-6c6b-4ab9-b21a-eed951e1e67b BoomPlay – https://www.boomplaymusic.com/podcasts/96624 TuneIn – Coming Soon iHeartRadio – https://iheart.com/podcast/170321203 Listen Notes – https://www.listennotes.com/podcasts/center-for-baptist-leadership-center-for-3liUZaE_Tnq/ Pandora – Coming Soon PlayerFM – https://player.fm/series/3570081 Podchaser – https://www.podchaser.com/podcasts/the-center-for-baptist-leaders-5696654 YouTube Podcasts – https://www.youtube.com/playlist?list=PLFMvfuzJKMICA7wi3CXvQxdNtA_lqDFV

This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.In this episode, we dive deep into how a small Vietnamese studio is scaling up Screwdom 3D into a $3.6M/month beast, powered by killer rewarded ads, smart boosters, and wildly satisfying 3D physics. Think Screw Jam meets Pinout Master meets genius-level iteration.

Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies. We explore unique gameplay concepts, particularly in the match-3 genre, and analyze the role of intellectual property in game development. The conversation also touches on future predictions for mobile gaming and the challenges developers face in a competitive market.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/g04p176ZrDgJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Emerging Trends in Mobile Gaming12:17 The Evolution of Merge Games15:27 AI and Waifu Games: A New Frontier18:16 Unique Gameplay Mechanics in New Titles21:28 Family Farm Match: A New Take on Match-324:23 Exploring the Alpha of a New Pirate Game27:28 Supercell's Latest Innovations29:22 The Rise of User-Generated Content in Gaming30:37 Marketability of New Games31:46 Trends in Game Development33:11 Emerging Game Concepts34:37 The Match-3 Game Landscape37:15 Innovations in Game Mechanics40:12 RPGs and Their Appeal42:33 The Future of Game Genres45:46 The Impact of IP in Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysHoma is scaling rapidly with IAP-driven games.Soft launches are crucial for user acquisition.The merge genre is facing intense competition.Unique gameplay concepts can differentiate new games.Match-3 games continue to dominate the market.IP can significantly influence a game's success.The mobile gaming landscape is evolving with new mechanics.Developers must adapt to changing player preferences.Monetization strategies are key to sustaining games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming industry. The conversation covers the rise of Tripledot, key milestones, acquisitions, and an analysis of their game portfolio, particularly focusing on Wodoku. We also explore the mechanics of ad revenue and provide estimates of Tripledot's earnings and future prospects. In this conversation, we go into the financial dynamics of the gaming industry, focusing on ad revenue, profit margins, and the strategic positioning of major publishers. We analyze the retention metrics of various games, estimate potential profits, and discuss the implications of publisher incentives and relationships within ad networks. Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/7VFD0qNTZIE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Gaming Industry Shakeup04:33 Understanding Tripledot and Its Revenue Model07:50 The Rise of Tripledot: Key Milestones and Acquisitions10:37 Exploring Tripledot's Game Portfolio13:36 Analyzing Woodoku and Its Impact16:36 The Mechanics of Ad Revenue in Mobile Gaming19:39 Estimating Tripledot's Earnings and Future Prospects25:20 Analyzing Ad Revenue and Retention Metrics27:52 Estimating Profit Margins and Financial Health29:41 Publisher Incentives and Market Positioning32:20 The Role of Relationships in Ad Networks34:30 Diversifying Game Portfolios and Revenue Streams35:46 Creative Strategies in Game Marketing40:48 The Use of IP and Branding in Gaming42:48 Final Thoughts on Game Monetization Strategies---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAd revenue is often more challenging to track than IAP revenue. Thats why people think it doesn't exist. Tripledot has seen substantial growth since its founding in 2017.Wodoku is a flagship title that has driven Triple Dot's success.Revenue estimates for Tripledot suggest they are earning substantial profits.User acquisition plays a crucial role in the success of mobile games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

IAP correspondent Mike Hempen reports Iowa has become the first state to remove gender identify protections from its civil rights code.

Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/https://geeklab.app/In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games. The discussion also covers attribution challenges, effective testing methods for game ideas, and strategies for segmenting users based on monetization models. In this conversation, the speakers delve into various aspects of user acquisition, advertising strategies, and the challenges posed by privacy regulations. They discuss innovative ad strategies, technical capabilities in user acquisition, and the impact of Apple and Google policies on the advertising landscape. The conversation also touches on the rise of alternative app stores, navigating app store rejections, and effective marketing strategies for Steam games. Additionally, they explore the intricacies of ECPM and user segmentation, emphasizing the importance of diversifying user acquisition channels.Chapters00:00 Introduction and Welcome02:00 ASO and AI Integration04:59 iOS Framework and User Acquisition07:57 Soft Launch Strategies12:00 Attribution and Campaign Insights16:50 Testing Game Ideas and User Segmentation22:02 Monetization Strategies in Hybrid Games28:23 Innovative Ad Strategies and Market Trends29:14 Technical Capabilities in User Acquisition30:36 Challenges in Tracking and Privacy Regulations32:12 The Impact of Apple and Google Policies34:16 The Future of Advertising on iOS38:14 The Rise of Alternative App Stores40:41 Navigating App Store Rejections43:25 Marketing Strategies for Steam Games47:16 Understanding ECPM and User Segmentation53:19 Diversifying User Acquisition ChannelsTakeawaysASO requires a unique skill set and personality.AI is increasingly taking over tasks in ASO.Creative-level frameworks are essential for iOS user acquisition.Soft launching can be done effectively through beta testing.Attribution is becoming more complex with new updates.Testing game ideas is crucial for understanding user preferences.Segmentation based on user acquisition sources can enhance monetization.Hybrid games can benefit from both ad and IAP revenue strategies.Using landing pages for testing can provide valuable insights.AI can expedite the testing process for game ideas. Innovative ad strategies can significantly improve CTR.Technical capabilities are evolving but not fully utilized yet.Privacy regulations pose challenges for tracking user behavior.Apple and Google policies heavily influence the advertising landscape.Alternative app stores are emerging but face significant challenges.App store rejections can be random and frustrating for developers.Marketing strategies for Steam games can leverage mobile marketing techniques.ECPM is influenced by various factors including user behavior and geography.Diversifying user acquisition channels is crucial for sustained growth.Understanding user segmentation can enhance ad performance.

The IAP house lost its most cherished, valued and trusted person. The valiant and year-long battle of Wood's wife was recurring topic through much 2024, and her last week in this world prompted an immediate halt to the podcast. Wood reflects on his 21-year marriage, and shares what can be shared because this ordeal was the epitome of personal - and what IAP is all about. Over the rest of the podcast Wood attempts to get back to the scope of IAP. Let's just get the unyielding fixation on 'Blackness' out of the way for the start of 2025. This episode's mentions are John Hope Bryant's empowering messaging on Jemele Hill's new podcast Spolitics, Hill's flawed 'racism' angle about the Lamar Jackson-Josh Allen NFL MVP race, Black America vs Notre Dame's Marcus Freeman, Blackness relevance in the 2024 NFL Playoffs and Black TV/streaming (50 Cent vs Omari Hardwick).

In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game's success. We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming industry. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/8sb5-dx9UIo Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Blossom Sort and Revenue Insights 04:00 User Engagement and Active User Metrics 08:09 Game Design and Mechanics Overview 11:47 Monetization Strategies and User Acquisition 15:50 Chinese Gaming Market Dynamics 20:10 Creative Strategies in Game Marketing 23:50 Future Trends in Casual Gaming 27:55 Conclusion and Final Thoughts --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game is generating around $60k a day in IAP revenue. User engagement metrics show a steady increase in active users. The game design features unique mechanics that differentiate it from competitors. Monetization strategies focus on in-app purchases rather than aggressive ad placements. The Chinese gaming market plays a significant role in the game's development and success. We predict a disruption in the casual gaming category in the near future. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

NUNTII PRESCRIPTI’ ‘IN SERMONE LATINO’ ‘EX UNIVERSITATIS PANAMERICANAE DISCENTIBUS ET EX LUIS PESQUERA OLALDE’. News translated into Latin by the students of the Universidad Panamericana and by Luis Pesquera Olalde. ‘NUNTII IN LINGUA LATINA’ ‘INSTRUMENTUM’ ‘AD LATINUM DISCENDUM ET DOCENDUMQUE’ ‘EST’. ¡‘NUNTII IN LINGUA LATINA’ ‘EXEUNTIS ANNI *PROGRAMMA SPECIALIS QUOTANNIS’ ‘*EST’! ¡FELIX CHRISTI NATALIS! ET ¡FELIX SIT ANNUS NOVUS! ‘NUNTII IN LINGUA LATINA’ ‘IN LINGUA LATINA ET ANGLICA’ ‘AUDIS’! IN FEBRUARII MENSE. 1 DE BELLO ISRAËLIANO-HAMASIANO ANNI DOMINI BIS MILESIMO VICESIMO TERTIO ET QUARTO. ‘TRIGINTA *OBSIDES’ ‘*MORTUI SUNT’. ‘ISRAELIS *EXERCITUS’ ‘NOSOCOMIUM’ ‘IN GAZA’ ‘AD OBSIDUM CORPORA QUAERENDUM’ ‘*ASSULTAT’. IN CIVITATIBUS FOEDERATAE AMERICAE. ‘*SENATUM’ ‘AUXILIUM’ ‘UCRAINAM ISRAELEMQUE FERRE’ ‘*PROBAT’. ‘*EMBRYONES GELATOS’ ‘SECUNDUM ALABAMAE TRIBUNAL’ ‘INFANTES’ ‘*SUNT’. IN UCRÁINA. ‘*VLADIMIRUM ZELENS’KYJ’ ‘NOVUM MILITIAE DUCEM’ ‘*NOMINAT’. IN RUSSIA. ‘*ALEXIUS ANATOLII FILIUS NAVALNY’ ‘IN CARCERE’ ‘*PERIT’. IN RUSSIA. ‘NAVALNY *VIDUA’ ‘ACCIPERE’ ‘NAVALNY PUGNAM’ ‘*PROMITTIT’. IN HISPANIA. ‘*INCENDIUM’ ‘AEDIFICIUM QUATORDECIM CONTIGNATIONUM’ ‘IN MINUTIS’ ‘IN VALENTIA’ ‘*DEVORAVIT’. IN SALVATORIA. ‘*BUKELE’ ‘IN SALVATORIAE COMITIIS’ ‘VALDE *VICIT’. IN MARTII MENSE. IN ORBE TERRARUM. 2 ‘DE DEMOGRAPHIA’. ‘NATIVITATIS *DEMINUTIO’ ‘*ACCELERATUR’. DE BELLO ISRAËLIANO-HAMASIANO. ‘*MAHMOUD ABBAS, PRAESES CIVITATIS PALESTINAE (SIVE AUCTORITAS NATIONALIS PALESTINA),’ ‘*ABDICAT’. ‘IN GAZA’, ‘TRIGINTA MILIA *MORTUI’ ‘IAM *SUNT’. [‘*COPIAE AD ISRAELEM DEFENDENDUM (anglice I-De-eF)’ ‘*DICIT’] [*EOS TREDECIM MILIA HAMAE TOMOCRATES *OCCIDISSE ET EOS QUATTUOR MILIA ASSULTUS *FECISSE]. DEINDE, ‘*I-De-eF’ ‘QUARTO DIE’ ‘IN SHIFA’ ‘CENTUM QUADRAGINTA TERRORISTAS’ ‘*INTERFECERUNT’ ET ‘SEXCENTOS QUINQUAGINTA TERRORISTAS’ ‘*CEPERANT’. IN UCRÁINA. ‘*VLADIMIRUS ZELENS’KYJ’, PRAESES UCRAINAE,’ ‘A MORTE’ ‘*AVERTIT’ [QUIA ‘*MISSILE’ ‘CENTUM ET QUINQUAGINTA METRIS’ ‘*CADIT’]. IN CIVITATIBUS FOEDERATAE AMERICAE ‘*McCONELL’ ‘*DEPONIT ‘TAMQUAM DUX SENATI CONGREGATONIS POPULARIS REIPUBLICAE’. ‘*SENATOR OCTOGENARIUS’ ‘POST DUOS DECADAS’ ‘MUNEREM’ ‘*DEPONIT’. IN EUROPA. ‘*EUROPA’ ‘LEGEM’ [QUOD ‘*LIMITAT’ INTELLIGENTIAE ARTIFICIALIS USUM’] ‘*APPROBAT’. IN SUECIA. 3 ‘*SUECIA’ ‘AD CONSOCIATIONEM EX PACTO ATLANTICO SEMPETNTIONALE (LITTERIS COMPENDIARIIS ‘eN-A-Te-O’)’ ‘IAM *PERTINET’. IN HIBERNIA. ‘*VARADKAR’ ‘UT HIBERNIAE PRIMUS MINISTER’ ‘*ABDICAT’. ‘*ABDICATIO’ ‘IMPROVISA’ ‘*FUIT’. IN FRANCIA. ‘*TRISTITIA ET PAENITENTIA’ ‘EX FRANCIAE EPISCOPIS’ ‘ABORTUS INCLUSIONE’ ‘IN LEGE PRIMARIA REI PUBLICAE’ ‘*EST’. IN PERUVIA. ‘*ALBERTUS OTÁROLA, PERUVIAE PRIMUS MINISTER,’ ‘POST CORRUPTIONIS ACCUSATIONES’ ‘*ABDICAT’. IN BRASILIA. ‘IN PAULOPOLI,’ ‘EMERGENTIAE *CASUM’ ‘FEBRIS DENGUE’ ‘*DECLARANT’. IN APRILIS MENSE. DE BELLO ISRAËLIANO-HAMASIANO. ‘*COPIAE AD ISRAELEM DEFENDENDUM (anglice I-De-eF)’ ‘HAMAS HANIYEH DUCIS TRES FILIOS’ ‘*INTERFICIT’. ‘COPIARUM AD ISRAELEM DEFENDENDUM (anglice I-De-eF) SERVITII EXPLORATIONIS *DUX’ ‘PROPTER DEFECTUM DE SEPTEM DIE OCTOBRIS MENSE’ ‘*ABDICAT’. IN UCRANIA. ‘RUSSIAE *ASSULTUS MAGNI’ ‘CONTRA ODESSAM ET KHARKIV’ ‘*FUERUNT’. 4 IN CIVITATIBUS FOEDERATAE AMERICAE. ‘CIVITATUM FOEDERATARUM *CONGRESSUS’ ‘LEGEM AD PECUNIAM DANDUM’ ‘PRO UCRAINA, ISRAELE ET TAIVANIA’ ‘*APPROBAT’. ‘AMERICAE *INDEX FERTILITATIS’ ‘AD CIFRAM MINIMAM’ ‘*DIMINUIT’. IN BRITANNIÁRUM REGNO. ‘*BRITTANIA MEDICAMENTA’, [‘UT’ ‘*IDENTITATEM SEXUALEM PUERORUM’ ‘*MUTABIT’], ‘*FINIT’. IN EUROPA. ‘*PARLAMENTUM EUROPAEUM’ ‘*DECLARAT’ [‘QUOD’ ‘*ABORTUM’ ‘IUS HUMANUM’ ‘*EST’]. ‘POSTRIDIE’, ‘COMMISSIO EUROPAE *CONFERENTIUM EPISCOPORUM’ ‘ADVERSUM ILLAM DECLARATIONEM’ ‘*ADFIRMATUR’. IN CIVITATE VATICANA. ‘*DICASTERIUM PRO DOCTRINA FIDEI’ ‘DECLARATIONEM ‘DIGNITAS INFINITA’’ ‘DE DIGNITATE HUMANA’ ‘*EVULGAVIT’. IN SINIS. ‘*SHENZHOU DUODEVICESIMUS’ ‘FELICITER *IACITUR’. IN MAII MENSE. IN CIVITATIBUS FOEDERATAE AMERICAE. ‘PLUS QUAM DUO MILIA PRO PALESTINA *RECLAMATORES’ ‘IN CAMPIS CIRCUM’ ‘*CAPTI SUNT’. 5 IN BRITANNIÁRUM REGNO. ‘*SCHOLAE’ ‘SEXUALEM DOCTRINAM GENERIS DOGMAQUE’ ‘*VETANT’ ‘DOCERE’ ‘DISCIPULIS MINORIBUS NOVEM ANNOS’. IN SLOVACIA. ‘*ICTOS AB ARMA IGNIFERA’ ‘AD FICO, [‘*QUI’ ‘SLOVACIAE PRIMUM MINISTRUM’ ‘EST’], ‘*MITTUNT’. ‘VULNERATO IN PECTUS ET IN ABDOMEN’ ‘*FUIT’. ‘*MEDICI’ ‘*DICUNT’ ‘EUM’ ‘PRO VITA SUA’ ‘PUGNARE’. IN SINIS. ‘*BEIJING’ ‘PROPRIA STATIONEM SPATIALEM’ ‘*AEDIFICAVIT’, [‘POSTQUAM’ ‘A STATIONE SPATIA INTERNATIONALI’ ‘EXCLUSA’ ‘*EST’]. IN AUGUSTI MENSE. DE BELLO ISRAËLIANO-HAMASIANO. ‘IN GAZA, IN PALAESTINA’. ‘*ASSULTUS CUM MISSILIBUS’ ‘CONTRA SCHOLAM’ ‘CENTUM MORTUOS’ ‘*PROVOCAT’. IN UKRAINA. IN KURSK. ‘INSULTANS UCRANIAE *OPERARIOS ET MILITES’ ‘RUSSIAE’ ‘IN PROVINCIA KURSK’ ‘*COMMOVIT’. ‘TERRITORIUM RUSSICUM’ ‘INVIONABILE NON ESSE’ ‘*DEMOSTRAVIT’. IN ORIENTE MEDIO. ‘*HAMAS’ ‘DUCEM NOVUM’ ‘*HABET’. [‘YAHYA SINWAR’ ‘*NOMEN EIUS’ ‘*EST’] ET [PROXIMUS ‘AD IRANIAM’ ‘*EST’]. 6 IN IRANIA. ‘*MAHOMETUS GIAVAD ZARIFV, IRANIAE VICEPRAESIDENS PRO STRATEGEMA,’ ‘*DIMITIT’ IN IAPONIA. [‘PRIMUS MINISTER IAPONIAE, FUMIO KISHIDA’, *DECLARAVIT [‘*EUM’ ‘AD FACTIONIS SUIS COMITIA ‘NON ADFUTURUM *ESSE’] ]. IN SEPTEMBRIS MENSE. IN ORBE TERRARUM. ‘*NUMERUM EX IUVENIBUS’, ‘[‘*QUI’ , CONFICERE MUTATIONEM SEXUALEM’ ‘REDIRE’ ‘*VOLUNT’], ‘*AUGMENTAT’. ‘POST LIBANUS. ‘DUODECIM MORTUI, MILIA VULNERATORUM’. ‘*HIC’ ‘*EST’ ‘TERRIBLIS RATIO DISRUPTIIS SIMULTANEAE’ [‘*QUAE’ ‘pagers (ANGLICE) ET TELEPHONOS GESTABILES HEZBOLAE’ ‘IN VARIIS PARTIBUS LIBANI ET IN SYRIA’ ‘*AFFECIT’]. ‘*CENTUM ET CENTUM PERSONARUM’, [‘*QUAE’ ‘MULTI CIVILES’ ‘*ERANT’], ‘ISRAELIS PYROBOLORUM CONIECTIONIBUS’ ‘IN LIBANO’ ‘*MORTUI FUERUNT’. IN UCRÁINA. ‘*ZELENS’KYJ’ ‘CUM MISSILIBUS ET ‘AEROPLANIS PYRAULOCINETICIS EF-SEDECIM’ 7 ‘AD PUTIN’ ‘*RESPONDENT’. ‘*KIOVIA’ ‘CENTUM OPPIDA’ ‘*VINCIT’. IN CIVITATIBUS FOEDERATAE AMERICAE. '*REUS’ ‘*FACTUS EST’ , [‘*QUI’ 'TRUMP CONATO HOMICIDIO' ‘IN SUSPICIONEM’ ‘*CECEDIT’]. '*RYAN WESLEY ROUTH’ ‘*ACCUSATUS FUIT’ [‘POSTQUAM’ ‘*PROCURATOR SERVITII SECRETI’ ‘TELUM IGNIFERUM AK-QUADRAGINTA-SEPTEM’ ‘*CONSPEXIT’ ‘PER SAEPTUM CATENAE’ ‘EXTRA TRUMP GOLF SODALITATEM'], ['UBI PRIOR *PRAESES CIVITATUM FOEDERATARUM AMERCAE ‘*LUSIT’]. EUROPA MERIDIANA. ‘*TEMPESTAS BORIS’ ‘*IACTABAT’ ‘PLUVIAM’ ‘IN EUROPA MEDIA’ ‘IN PAUCIS DIEBUS HAEC SEPTIMANA', 'CAUSA INUNDATIONIS CALAMITOSAE' [QUAE ‘SALTEM DUO ET VIGINTI MORTES’ ‘*CEDIT’]. IN GERMANIA. ‘IN GERMANIA’, ‘*ALTERNATIVA PRO GERMANIA (abbreviation ‘A-EF-De’)’ ‘CIVITATIS PRIMA COMITIA’ ‘*VICIT’. THAILANDIA. ‘THAILANDIAE *REX’ ‘LEGEM’ ‘PRO MATRIMONIO HOMINUM EIUSDEM SEXUS’ ‘*SUBSCRIBIT’. ‘*THAILANDIA’ ‘PRIMA CIVITAS’ ‘EX ASIA MERIDIORIENTALIS’ ‘APPROBANS HOC MATRIMONII GENUS’ ‘*EST’. 8 IN OCTOBRIS MENSE. LIBANO. BERYTO. ‘ISRAELIS PYROBOLORUM *CONIECTIO’ ‘HAEC HEBDOMADA’ ‘*ASCENDIT’. ‘MULTAS PERSONAS’ ‘*INTERFECIT’ ET VICTIMAS ‘AD CIRCA DUO MILIA QUADRIGENTAS’ ‘*ADVENIT’. CIVITATIBUS FOEDERATIS AMERICAE. CIVITATIBUS FODERERATIS AMERICAE. MAGNA TEMPESTAS. ‘*HURACANUM HELENA’ ‘PLUS QUAM SEXAGINTA PERSONAS’ ‘*OCCIDIT’ ET ‘*PROVOCAVIT’ ‘QUOD ‘TRES MILIA MILIUM PERSONAS’ ‘SINE DOMIBUS’ ‘*SINT’. FRANCIA SIVE FRANCOGALIA. RESPUBLICA FRANCICA. MICHAEL BARNIER CONSILIUM. ‘*BARNIER, FRANCIAE NOVUS PRIMUS MINISTER’ ‘ANTE CONVENTUM NATIONALE’ ‘CONSILIUM’ ‘AD GUBERNANDUM FRANCIAM’ ‘*EXHIBIT’. ‘ALQUIA *PROPOSITA’ ‘*SUNT’: ‘DEFECTUM PUBLICUM DIMINUET’, ‘EROGATIONES MINUET’, ‘VECTIGALIA AUGMENTABIT’, ‘ET CETERA’. EX HEBDOMADA PAPAE. CUM VENIA EX DICASTERIO VATICANII AD COMUNICATIONEM. “DILEXIT NOS” ‘INITIALIA’ ‘*SUNT’ ‘VERBA’ ‘QUARTARUM LITTERARUM ENCYCLICARUM’ 9 ‘FRANCISCI PAPAE’ ‘AD MUNDUM’ ‘*QUI ‘COR’ ‘*AMISISSET VIDETUR’ . IAPONIA. IAPŌNIA. VETERANUS AD GUBERNANDUM. ‘*FACTIO LIBERALIS DEMOCRATICA (Pe-eL- De)’ ‘NOVUM DUCEM’ ‘*HABET’, ET ‘IAPŌNIA’, ‘NOVUM PRIMARIUM MINISTRUM’. ‘DIE VICESIMO SEPTIMO SEPTEMBRIS MENSE’ ‘ETIAM HABET’. ‘*SHIGERU ISHIBA’ ‘COMITIA INTERNA’ ‘PRINCIPALIS PARTIS DEXTERAE IAPONIAE’, QUAE ‘IN PARLIAMENTO’ ‘MAIORITATEM’ ‘HABET’, ‘*VICIT’. MEXICO. MEXICOPOLIS. PRIMI HISTORICI. ‘PRIMA *FEMINA PRAESES ET PRIMA *IUDAEA PRAESES’ ‘IN MEXICO’ ‘*EST’. IN NOVEMBRIS MENSE. HIZBULLA ‘*HIZBULLA sive HEZBOLLAH, [*QUOD FACTIO POLITICA ET MILITARIS LIBANICA *EST],’ ‘NAIM QASSEM’. ‘SICUT’ ‘NOVUM DUCEM’ ‘*ELEGIT’ [‘QUIA’ ‘*ISRAEL’ ‘HIZBULLA DUCEM ANTERIOREM’ ‘*NECAVIT’]. IRANIA. ‘ISRAELIS *AEROPLANA INSECTATORIA, [*QUAE ‘COPIARUM AD ISRAELEM DEFENDENDUM’ *SUNT],’ ‘MISSILES’ 10 ‘CONTRA IRANIAE DEFENSIONIS SYSTEMA ET MISSILIUM OFFICINAS’ ‘*DIREXERUNT’. CIVITATUM FOEDERATARUM AMERICAE COMITIA. RES ITA EST. TRUMP VICTOR. ‘*DONALDUS TRUMP’ ‘VICTORIAM’ ‘AB KAMALA HARRIS’ ‘IN COMITIIS PRAESIDENTIALIBUS AMERICAE FOEDERATAE’ ‘*REPORTAVIT’, [UT ‘*OBSIGNARET’ ‘REDITUM HISTORICUM IN DOMO ALBA’ ‘SICUT QUADRAGESIMUS SEPTIMUS PRAESES CIVITATUM FOEDERATARUM’]. ‘CUM NONNULLIS PROVENTIBUS’ ‘ADHUC *NUNTIARETUR’, ‘*TRUMP’ ‘VENTUM POPULAREM QUENDAM’ ‘*QUAESIVIT’ ‘SEPTEM ADDUCTIUS CIVITATES’ [‘*QUAE’ ‘PER TRIUMPHUM’ ‘EUM’ ‘*DUCERET’], ET ‘FORTASSE ETIAM POPULUM SUFFRAGIUM’. ‘*TRUMP’ ‘IN ORATIONE VICTORIAE’ ‘*DIXIT ’ [IMPEDIMENTA ‘*EOS’ ‘*SUPERAVISSE’] [‘QUA’ ‘*NEMO’ ‘*PUTABAT’]. BRITANNIARUM REGNO. ‘TIMES NUNTIORUM (anglice: The Times)’ ‘*DICUNT’ [‘INTERDUM’ ‘HOMINES’ ‘NON *AUSCULTARE’ ‘DUCES FACTIONUM OPPOSITIONIS]. ‘KEMI BADENOCH, [QUI DUX NOVUS FACTIONIS CONSERVATIVI ‘EST], ‘ILLA PROBLEMA’ ‘NON *HABET’. EX HEBDOMADA PAPAE. CUM VENIA EX DICASTERIO VATICANII AD COMUNICATIONEM. 11 ‘PONTIFICIA COMMISSIO DE TUTELA MINORUM’ ‘PRIMUM DE ABUSIBUS IN ECCLESIA QUINQUE CONTIENTIUM COMMENTARIUM’ ‘EXHIBUIT’. HISPANIA. PAIPORTA, HISPANIA. IRA INUNDATIONE. ‘*REGIMEN’ ‘LENTE *RESPONDIT’ . ‘*PETRUS SANCHEZ’ ‘*MISIT’ ‘DEX MILIA COPIAS’ ‘AD ADIUVANDUM’ . ‘*CENTENI’ ‘AD REGEM ET AD REGINAM’ ‘CAENUM’ ‘*IACTAVERUNT’ ET ‘*CLAMAVERUNT’ [‘HOMICIDAS’ ‘*ESSE’]. ‘NUNTII IN LINGUA LATINA’ ‘EXEUNTIS ANNI SPECIALIS PROGRAMMA QUOTANNIS’ ‘FINIENDUM EST’. ¡FELIX CHRISTI NATALIS! ET ¡FELIX SIT ANNUS NOVUS! SI NUNTII IN LINGUA LATINA TRADUCTOR ESSE VOLUERIS, QUAESO LITTERAM ELECTRONICAM AD lpesquera@up.edu.mx MITTAS’. If you would like to collaborate as a translator in Nuntii in Lingua Latina, please send an email to lpesquera@up.edu.mx

In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models. Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they're non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/RW06nG-h0IM Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Ad Monetization Trends 02:55 Exploring High Downloads with Low IAP Revenue 05:47 Game Analysis: Coffee Craze and Its Revenue Model 09:08 The Success of Find the Cat: A Case Study 11:53 Car Race: Sustaining User Engagement Over Time 17:58 Horror Spanky Beats: The Music Rhythm Trend 26:00 Perfect Tidy: The Rise of Ultra Casual Games 34:08 Mini Games: The Ultimate Ad Revenue Machine --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Ad monetization is crucial for game developers. High downloads can occur with low IAP revenue. The gaming industry is seeing a rise in ultra-casual games. Vietnam is becoming a significant player in mobile gaming. User engagement is key to sustaining game success. Rewarded ads can enhance user retention. Game design trends are shifting towards ad-driven models. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Candemir Akyildiz, Director at TAV Airports, joins Rob Kalwarowsky on the Leadership Launchpad Podcast to talk about how to get promoted, leading high-performance teams and growing people in your organization.           Candemir AKYILDIZ Airports Director, IAP, MBA TAV Airports Holding                                     E-mail : candemir.akyildiz@tav.aero https://www.linkedin.com/in/candemirakyildiz-iap/  Phone : +90 533 967 16 48 Driven and results-oriented aviation professional with over 23 years of dedicated experience in Airport Management. Throughout my career, I've garnered extensive expertise across various facets of airport operations, enabling me to excel in diverse management roles within the industry. My commitment to excellence has been recognized through my attainment of the prestigious International Airport Management certification, earned upon completing the AMPAP program offered through the collaboration of ICAO and ACI. In addition to my practical experience, I've had the privilege of contributing to the industry on a broader scale as a member of the ACI World Facilitation & Services Standing Committee. This role has not only allowed me to stay at the forefront of industry trends but also to actively shape policies and practices that drive operational efficiency and customer satisfaction at airports worldwide. Find Rob Kalwarowsky, World-Renowned Executive Coach, Author & TEDx Speaker, at the following links:  https://www.robkalwarowsky.com/  https://www.linkedin.com/in/robert-kalwarowsky/

È stato presentato l’aggiornamento del Rapporto Clusit a cura dell’Associazione Italiana per la Sicurezza Informatica, che riporta i dati sugli attacchi cyber rilevati nel mondo nel primo semestre 2024. Enrico Pagliarini ne parla con il presidente Gabriele Faggioli.In occasione dell’EIMA International, l’esposizione internazionale di macchine per l'agricoltura e il giardinaggio in corso a Bologna, torniamo ad occuparci di automazione in agricoltura. Lo facciamo con il prof. Lorenzo Marconi che insegna Controlli automatici all’Università di Bologna ed è cofondatore e presidente di Field Robotics, startup spinoff dell’Università di Bologna, specializzata in automazione in campo agricolo che ha sviluppato un rover autonomo ed elettrico in grado di eseguire lavorazioni e di acquisire dati in campo.In occasione dell’evento annuale di IAP, Istituto di Autodisciplina Pubblicitaria, è stato presentato un monitoraggio sulla conformità alle regole stilate da IAP già nel 2016 e sullo stato della trasparenza di un settore, quello dell’influencer marketing, già fortemente influenzato dall’intelligenza artificiale. Ne parliamo con Matteo Pogliani, Fondatore e Presidente dell’Osservatorio Nazionale Influencer Marketing e con Nicoletta Vittadini, docente di Sociologia dei processi culturali e comunicativi Università Cattolica del Sacro Cuore.Intervistiamo Mauro Ferri, uno dei fondatori nonché Amministratore delegato di VoiceMe, una start up che permette di usare la voce come mezzo univoco per essere identificati ma anche per pagare e firmare documenti.E come sempre le notizie più importanti della settimana nelle nostre Digital News.

We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores. OUTLINE: 0:00 Intro 1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift 3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions? 9:34 How web stores can support VIP spenders 10:40 Typical web store support provided by companies like AppCharge 11:40 impact of web stores 13:48 The player experience with web stores 18:32 breakdown of support services to help developers roll out a web store 25:25 How to evaluate webstore partners 28:25 Current legal and regulatory environment around web stores - what are the limitations? 31:18 Rise of alternative app stores and side-loading 32:30 Building direct relationships with customers by having your own web store 36:25 What does the future look like for player monetization channels in 5-10 years 39:30 More info about AppCharge - what is their promotional pitch?

Learning to teach math teachers better with Dr. Jacqueline Leonard, Professor Emeritus of Mathematics Education at the University of Wyoming, as she shares her many and varied experiences in mathematics education, and her advice on being a mathematics teacher educator looking to take steps toward a more equitable future. Links Leonard, J. (2018). Culturally Specific Pedagogy in the Mathematics Classroom: Strategies for Teachers and Students. Routledge. Leonard, J., & Martin, D. B. (Eds.). (2013). The Brilliance of Black Children in Mathematics: Beyond the Numbers and Toward New Discourse. IAP. Ladson-Billings, G. (1994). The Dreamkeepers. Successful Teachers of African American Children. Wiley. Gutstein, E. (2012). Reading and Writing the World with Mathematics: Toward a Pedagogy for Social Justice. Routledge. Mathematics Teacher Educator Podcast (https://mtepodcast.amte.net/) Special Guest: Jacqueline Leonard.

Wood sets the table for the IAP review of new romantic-drama She Taught Love, and Andscape-produced fim streaming on HULU. The episode became too long and had to be split into two episodes so some earlier topics include the NFL, TV Talk about Slow Horses S4 & Bad Monkey, troubling family relationships during tough times and the silence about San Jose St Univ. Women's volleyball player Blaire Fleming.

Wood sets the table for the IAP review of new romantic-drama She Taught Love, and Andscape-produced fim streaming on HULU. The episode became too long and had to be split into two episodes so some earlier topics include the NFL, TV Talk about Slow Horses S4 & Bad Monkey, troubling family relationships during tough times and the silence about San Jose St Univ. Women's volleyball player Blaire Fleming. The She Taught Love review gets into Wood's reaction to the new romantic-drama, as well as thoughts about director Nate Edwards, Darrell Britt-Gibson's debut as writer and lead, Arsema Thomas, and the important relationships Britt-Gibson's writing highlighted.

Early on in my carrier when working for a regional production builder, the president and owner suggested that indoor air quality was that path forward to communicate the benefits of applied building science, resilient, and energy efficient construction. I think he was right, but it still has taken living through covid to get the consumer to understand its importance to health in our homes.  Version 2 of the Indoor airPLUS program, which has just been released, will help us better understand the complexities of indoor air quality while pointing to relatively simple things we can do to ensure we build for better air quality.  It's more than ventilation and filtration, it's the fundamentals of applied building science and systems thinking, packaged in such a way that builders can truly market the benefits. Nick Hurst is a renaissance man who, as you will hear, has been able to incorporate his love of music with his work in applied building science. He comes from the construction industry but has changed his focus from being a contractor and educator to being the EPA's program manager for the Indoor airPLUS program. After learning more about Nick's path to the EPA we hunker down and work our way through this newly released program.  I must note up front that although we accurately reflect the direction of version 2 of the IAP the discussion reflects the opinions of Nick and myself and not necessarily those of the EPA. Nick Hurst on LinkedIn Indoor AirPlus Version 2 Formaldehyde Emission Standards for Composite Wood Products Frequent Questions for Consumers about the Formaldehyde Standards for Composite Wood Products Act

Today I have with me Antonia Henry, owner and head coach of A1 Fit Coaching and P&PA Coach, as we discuss what the research actually is saying about intra-abdominal pressure (IAP) and how that translates to your lifting. We discuss common reasons you may be peeing while you lift and what can be done about it, as well as dig into more about IAP and why pressure management and core + pelvic health are important factors in your performance as an athlete. Big thank you to Antonia for sharing her expertise! Here are the citations of the research mentioned in the episode: https://pubmed.ncbi.nlm.nih.gov/37443166/ https://pubmed.ncbi.nlm.nih.gov/36977774/ https://pubmed.ncbi.nlm.nih.gov/38512833/ https://pubmed.ncbi.nlm.nih.gov/35641077/ https://pubmed.ncbi.nlm.nih.gov/37516287/ https://pubmed.ncbi.nlm.nih.gov/35837994/ https://pubmed.ncbi.nlm.nih.gov/31820378/ Find Antonia on Instagram @a1fitcoaching and her website a1fitcoaching.com. If you'd like to learn more about coaching pregnant + postpartum athletes, the Pregnancy & Postpartum Athleticism Course will be on sale in October 2024…stay tuned! In the meantime, here's a free training you can check out: http://briannabattles.com/intro-to-coaching     MORE ABOUT THE SHOW: The Practice Brave podcast brings you the relatable, trustworthy and transparent health & fitness information you're looking for when it comes to coaching, being coached and transitioning through the variables of motherhood and womanhood. You will learn from athletes and experts in the women's health and coaching/performance realm as they share their knowledge and experience on all things Pregnancy & Postpartum Athleticism. Whether you're a newly pregnant athlete or postpartum athlete, knowing how to adjust your workouts, mental approach and coaching can be confusing. Each week we'll be tackling questions around adjusting your workouts and mindset, diastasis recti, pelvic health, mental health, identity, and beyond. Through compelling interviews and solo shows, Brianna speaks directly to where you're at because she's been there too! Tune in every other week and share the show with your athlete friends!

The IAP review, and reaction, to Prime Video's new drama/comedy THE SUPREMES AT EARL'S ALL-YOU-CAN-EAT. The movie stars Aunjanue Ellis-Taylor, Sanaa Lathan, Uzo Aduba, Mekhi Phifer, Russell Hornsby, and Vondie Curtis-Hall.

What do you get when you survey 70 designers and challenge 10 of the leading minds in design? You get "Game Time," an entertaining and insightful exploration of design concepts and trends.Join host Doug Shapiro in the latest creation from Imagine a Place Productions – a unique game show that merges engaging discussions with exciting gameplay! In this innovative format, two teams, composed of some of the industry's leading minds, go head-to-head in a lively debate and competition. Watch as our participants use their knowledge and wit to compete, all while diving deep into the issues that shape our spaces and lives.Don't miss this blend of competition, discussion, and discovery. Tune in to see who comes out on top in the ultimate design showdown! Watch now! Featuring: Ronnie Belizaire, HKS Erika Moody, Helix Architecture + Design Mark Bryan, Future Today Institute Cheryl Durst, International Interior Design Association Bill Bouchey, Gensler Stacey Crumbaker, Mahlum Architects Inc. Mike Johnson II, Hickok Cole Joe Pettipas, ARCADIS Ana Pinto-Alexander, HKS Abby Scott, HDR Follow Doug on LinkedIn.Click here to get your copy of Doug's children's book—Design Your World.Follow Imagine a Place on LinkedIn.