Podcasts about ez pass

Murder-for-Hire Gone Hog Wild: Bourbon, Pigs & A Nun's Van In what reads like a crime novel penned by Quentin Tarantino, Jeal Sutherland's murder-for-hire plot had it all: pigs, a nun, a dead goose with a threatening note, and a bottle of Wild Turkey bourbon. The 57-year-old New York man has now pleaded guilty to attempting to have his romantic rival killed and fed to hogs—seriously. Federal prosecutors revealed a dizzying list of absurdities and chilling details, including an FBI informant who played along, recorded everything, and even joked about renting a van from a nun. Sutherland wanted his rival “gone,” and he wanted it done dirty—first a beating, then disposal at a Pennsylvania pig farm. The price? $1,450, an E-ZPass, and top-shelf bourbon. But this wasn't just deranged fantasy. Sutherland paid the money. The FBI had the receipts. And now, he faces up to 10 years behind bars. This episode dissects the psychology of control, delusion, and desperation behind the plot—why Sutherland orchestrated it, and how close he came to succeeding. It's one of the most bizarre murder-for-hire cases in recent memory, and yet it could've ended in a gruesome tragedy. #jealsutherland #murderforhire #truecrimeweird #pigfarmplot #federaltrial #hiredkillerplot #fbiundercover #hogfarmmurder #wildturkeyplot #romanticrevenge Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Murder-for-Hire Gone Hog Wild: Bourbon, Pigs & A Nun's Van In what reads like a crime novel penned by Quentin Tarantino, Jeal Sutherland's murder-for-hire plot had it all: pigs, a nun, a dead goose with a threatening note, and a bottle of Wild Turkey bourbon. The 57-year-old New York man has now pleaded guilty to attempting to have his romantic rival killed and fed to hogs—seriously. Federal prosecutors revealed a dizzying list of absurdities and chilling details, including an FBI informant who played along, recorded everything, and even joked about renting a van from a nun. Sutherland wanted his rival “gone,” and he wanted it done dirty—first a beating, then disposal at a Pennsylvania pig farm. The price? $1,450, an E-ZPass, and top-shelf bourbon. But this wasn't just deranged fantasy. Sutherland paid the money. The FBI had the receipts. And now, he faces up to 10 years behind bars. This episode dissects the psychology of control, delusion, and desperation behind the plot—why Sutherland orchestrated it, and how close he came to succeeding. It's one of the most bizarre murder-for-hire cases in recent memory, and yet it could've ended in a gruesome tragedy. #jealsutherland #murderforhire #truecrimeweird #pigfarmplot #federaltrial #hiredkillerplot #fbiundercover #hogfarmmurder #wildturkeyplot #romanticrevenge Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Grand Theft Auto VI promises to be the biggest video game (and likely entertainment product, full stop) in history. But unfortunately, it's been delayed. It'll come out just over a year from when this episode publishes, and a brand new trailer indicates it'll launch with all of GTA's essential trappings: Cars, guns, insane characters, a crazy story, and -- of course! -- lots and lots of crime. What are our fresh thoughts on GTA6? And do we think it'll make its new May 2026 release date? There's a lot of other news to get to this week, too. For starters, a new PlayStation first party studio has been revealed, though we already sorta knew about them. They're called teamLFG, they've been splintered off from Bungie, and they're making a more lighthearted multiplayer game. Is there cause to be optimistic about this project? Plus: The next Xbox domino falls, as Gears of War will arrive on PlayStation 5 this August, something that was completely unthinkable just a couple of years ago. But what about the other Gears games? And when's Halo coming over, too? Later: Mafia: The Old Country gets a release date, EA indicates Battlefield 6's reveal is imminent, Death Stranding 2 is getting its own DualSense controller, and more. Then: Listener inquiries! Are we ever going to get another PlayStation Showcase? With the US threatening tariffs on foreign movies, should we be worried about foreign games suffering a similar fate? Why does Colin fail to see the intrinsic value of the modding community? Is Bradley Ellis slowly-but-surely taking Last Stand over from the inside?Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement.Timestamps: 0:00:00 - Intro  0:06:46 - Mumu  0:16:12 - The Man Who Sold the World  0:32:40 - Sacred in space  0:46:20 - Punching Up takeover  0:49:06 - PSN horror story  0:58:14 - GTA VI delayed  1:35:50 - teamLFG  1:55:48 - Gears of War Reloaded coming to PS5  2:26:33 - Xbox games dominated PSN  2:36:36 - Mafia: The Old Country releases August 8th  2:46:24 - Destiny 2 expansion revealed  2:57:38 - EA gets ready for Battlefield  3:04:56 - Death Stranding 2 Dualsense  3:08:23 - Game sales  3:09:58 - What We've Been Playing  3:55:34 - Remaster/remake naming  4:01:45 - PlayStation Showcase  4:08:11 - PS5 identity  4:13:33 - Tariffs on video games  4:20:14 - Live service pricing  4:28:31 - Modding projects   Learn more about your ad choices. Visit podcastchoices.com/adchoices

With cryptocurrency's increasing popularity, it's crucial to be aware of the prevalence of crypto scams. Cryptocurrency is a digital currency that uses cryptography to secure transactions. However, the rise of crypto has also led to a surge in scams. It's important to stay alert to spot these scams and avoid falling victim to them.    Links: Report any crypto scams you encounter to any or all of the agencies below: https://www.fbi.gov/contact-us https://reportfraud.ftc.gov/ https://www.cftc.gov/complaint https://www.sec.gov/submit-tip-or-complaint/tips-complaints-resources/report-suspected-securities-fraud-or-wrongdoing https://www.ic3.gov/Home/Index Check out TCU University for financial education tips and resources! Follow us on Facebook, Instagram and Twitter! Learn more about Triangle Credit Union  Transcript: Welcome to Money Tip Tuesday from the Making Money Personal podcast.      One important thing to note about cryptocurrency is the U.S. government does not back it. If your crypto account gets hacked or the company that provides storage for your wallet goes out of business, your money is gone. The government has no obligation to step in and help you get your money back. In comparison, U.S. dollars deposited into an FDIC or NCUA-insured account are safe. Those coverages insure deposits up to $250,000 in the event of a financial institution failure.    That said, it's important not to fall for a cryptocurrency scam. Here are some common scams and their warning signs. First, suppose someone you're considering doing business with only accepts cryptocurrency payments. That should be a red flag, especially if the company demands that you send the payment before receiving any product or service.    A common crypto scam is an investment scam. If someone asks you to invest in a new crypto coin that guarantees quick and significant returns, it's most likely a scam. Crypto investment scams can come in many forms. A scammer might pose as an investment manager promising to make you rich if you buy cryptocurrency and transfer it to their account. They might even create a fake website to trick you further. It's also known that scammers have tried to impersonate celebrities, offering to multiply any cryptocurrency you send them. Scammers will also go on dating apps to find their targets. They might seem interested in you, but it's a red flag if they start talking about crypto and try to get you to invest with them.    Rug pull scams are also very common with cryptocurrency. Rug pull scams are when investment scammers pump up a new NFT or coin to raise funds. Once they get the money that people invested, they disappear. The way these "investments" are coded prevents people from being able to sell or trade them, making them effectively worthless.   Another crypto scam is when fraudsters impersonate a business or the government. They might say they're from Amazon, EZ-Pass, or even your financial institution and claim that there's fraud on your account or your money is at risk. They'll say that to fix the issue, you have to send them crypto. Don't click links or respond to their messages; it is a scam.   One last crypto scam is blackmail. Scammers might contact you saying that they have compromising photos, videos, audio, or information about you. If you don't send them crypto, they'll send it all to your friends, family, place of work, and school. Don't do it and report it to the FBI immediately.    If you encounter a crypto scam, there are a few things you should and shouldn't do. First of all, don't engage with the scammer. Many of these scams are mass messages that the scammer sends out and are not explicitly targeted at you. Responding to the scammer lets them know you exist and can be targeted for their scam. What you should do is ignore the message. You can also report the fraud to multiple places, including the Federal Trade Commission, the Commodity Futures Trading Commission, the U.S. Securities and Exchange Commission, the Internet Crime Complaint Center, and the cryptocurrency exchange company you encountered the scam on. Links to all of these resources will be available in the show notes.  If there are any other tips or topics you'd like us to cover, let us know at tcupodcast@trianglecu.org. Also, remember to like and follow our Making Money Personal Facebook and Instagram to share your thoughts. Finally, remember to look for our sponsor, Triangle Credit Union, on Facebook and LinkedIn.         Thanks for listening to today's Money Tip Tuesday. Check out our other tips and episodes on the Making Money Personal podcast. 

Join The Audit for a news-packed episode as cybersecurity expert Matt Starland recounts a chilling near-miss with an E-Z Pass phishing scam—received just minutes after renting a car in Florida. His close call highlights how scammers exploit timing and context to deceive even seasoned professionals. In this episode, we discuss: How a security pro nearly fell for a perfectly timed phishing text The FBI's 2023 Internet Crime Report and its $16.6B warning Why nearly $5B in losses hit Americans over 60—and why many stay silent The psychological barriers victims face when reporting cybercrime The rise of the “Dead Internet Theory” and AI-generated online content How Meta and others are blurring the line between real and artificial Practical ways to spot AI-generated interactions Why maintaining human connection is key in the age of AI Don't miss this timely conversation packed with real-world insights and strategies to help you stay secure in an increasingly digital (and artificial) world. Like, share, and subscribe for more cutting-edge cybersecurity stories and expert analysis. #infosec #cybersecurity #E-ZPass #phishing #FBI #deadinternet #meta 

The Cybercrime Magazine Podcast brings you daily cybercrime news on WCYB Digital Radio, the first and only 7x24x365 internet radio station devoted to cybersecurity. Stay updated on the latest cyberattacks, hacks, data breaches, and more with our host. Don't miss an episode, airing every half-hour on WCYB Digital Radio and daily on our podcast. Listen to today's news at https://soundcloud.com/cybercrimemagazine/sets/cybercrime-daily-news. Brought to you by our Partner, Evolution Equity Partners, an international venture capital investor partnering with exceptional entrepreneurs to develop market leading cyber-security and enterprise software companies. Learn more at https://evolutionequity.com

Messages, known as smishing, or Short Message Service (SMS) phishing, are happening nationwide. The sender disguises themselves as E-ZPass or a state tollway operator claiming the recipient has an unpaid toll. Beyond toll warnings, Mayes said other popular smishing attempts include bogus messages about job offers, package delivery and tax refunds.

This week, while Dave Bittner is out, Joe Carrigan, and Maria Varmazis (also host of N2K's daily space podcast, T-Minus), are sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. We start off with a lot of follow up on listener feedback this week! Justin shares a thought about how to track gold deliveries with a simple sting operation involving an AirTag. Xray Specs offers a fun response to a theory about scanning plates and running Python scripts, stating they receive similar emails despite not owning a car. Jim Gilchrist recounts his experience with E-ZPass and unpaid tolls, explaining how a failed transponder led to a replacement and noting the prevalence of scam toll messages. Joe shares two gripping stories this week, one being on how the FBI is seizing $8.2 million from a massive romance scam involving cryptocurrency, and second is on a Maryland woman losing millions in a growing "pig butchering" scheme, with the FBI warning that many more victims are at risk. Maria's story is on an East Hartford woman caught up in a federal sweepstakes scam targeting the elderly. The suspects, including one local resident, allegedly stole millions. What did they do, and how did they get caught? Our catch of the day comes from a user on Reddit who shares a message they got from billionaire, and owner of Tesla, Elon Musk. Resources and links to stories: FBI Cracks 'Pig Butchering' Scam on Dating Sites Maryland woman loses millions in crypto "pig butchering" scam as FBI warns of more targets East Hartford Woman Bilked Elderly In Fake Sweepstakes Scam: Feds Elon Musk Vows To Hand Out $1 Million Checks This Weekend: What To Know Have a Catch of the Day you'd like to share? Email it to us at hackinghumans@n2k.com.

This week our hosts, Dave Bittner, Joe Carrigan, and Maria Varmazis (also host of N2K's daily space podcast, T-Minus), and they are sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. We start with some follow-up on E-ZPass scams—a listener suggests that scammers may be exploiting exposed license plate reader data, as demonstrated by YouTuber Mike Brown, to link plate numbers with breached phone records and send scam texts in real time. Dave's story is on how scammers may use conditioning techniques in romance scams—Ben Tasker observed that refusing to provide a phone number led to fewer photos being sent early on, suggesting scammers use rewards like photos to encourage compliance. Joe's got the story of Google's lawsuit against scammers who created and sold thousands of fake business listings on Google Maps, exploiting urgent services like locksmiths and towing to deceive customers and charge inflated fees. Maria's got the story of the FTC suing Click Profit for allegedly scamming consumers out of millions with a fake “passive income” scheme, falsely promising high returns through AI-driven e-commerce stores on Amazon, Walmart, and TikTok while most investors ended up losing money. Our catch of the day comes from Reddit after a user posted a conversation with a scammer after messing with them about a potential job opportunity. Resources and links to stories: Who is sending those scammy text messages about unpaid tolls? My Scammer Girlfriend: Baiting A Romance Fraudster Google finds 10,000 fake listings on Google Maps, sues alleged network of scammers AI scammers on Amazon duped investors out of millions with ‘passive income' scheme, FTC alleges Can I work from jail? Have a Catch of the Day you'd like to share? Email it to us at hackinghumans@n2k.com.

The discussion focused on the urgency of preparing for the upcoming tax deadline and the increasing threat of tax fraud. Paul Oster explained various tactics used by scammers, such as smishing and phishing, and recommended measures like creating an identity protection PIN and setting up an online IRS account to safeguard personal information. He also addressed the implications of tax liens, encouraging individuals to confront these issues proactively, especially since the IRS is currently more lenient in accepting offers in compromise. The conversation highlighted the importance of awareness regarding scams, including a recent E-ZPass scam that targets individuals with misleading messages about account issues. Kerry Lutz and Paul Oster also examined the inefficiencies in government spending and the need for accountability in light of recent criticisms. They discussed the lack of transparency in taxpayer money allocation, particularly to wealthy private universities, and called for the establishment of efficiency departments to oversee large expenditures. The speakers advocated for reducing government spending and increasing tariffs to combat inflation, referencing the EU's recent decision to lower vehicle import duties as a positive example. They concluded by proposing a national sales tax as a more efficient alternative to income tax, emphasizing the potential for tax cuts without sacrificing essential programs if wasteful spending is addressed. Find Paul here: https://www.betterqualified.com Find Kerry here: http://financialsurvivalnetwork.com/ and here: https://inflation.cafe

On Hacking Humans, this week Dave Bittner is on vacation so our two hosts Joe Carrigan, and Maria Varmazis (also host of N2K's daily space podcast, T-Minus), are sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. Joe shares a bit of follow up on scam victims sharing their experiences of losing money to various frauds, including investment schemes, romance scams, business email compromises, online shopping fraud, unusual payment requests, tax impersonations, remote access scams, and identity theft. Maria shares a story on scammers using fake E-ZPass toll alerts to steal personal information, and another on victims losing thousands to investment, romance, and online shopping scams. Dave's got the story of how digital scammers prey on the financially vulnerable, using AI-generated content and deceptive ads on platforms like Instagram to sell worthless "get-rich-quick" schemes that ultimately leave victims deeper in debt. Joe's got two stories this week, the first being on Wenhui Sun, a California man, and how he was sentenced to six and a half years for stealing nearly $800,000 through a gold bar scam targeting victims nationwide. Meanwhile, the U.S. Federal Trade Commission reported a sharp rise in fraud, with 2.6 million people losing $12.5 billion in 2024, up from $2.5 billion in 2023, primarily due to impostor scams. Younger adults reported losing money more often than older ones. Our catch of the day follows how First Lady Melania Trump messaged an unsuspecting citizen claiming to give them a free gift. Resources and links to stories: Scam victims tell us their stories Digital Snake Oil Merchants Are Stealing From The Already Broken California man sentenced after Montgomery Co. woman loses over $700K in gold bar scam FTC says Americans lost $12.5B to scams last year — social media, AI, and crypto didn't help You can hear more from the T-Minus space daily show here. Have a Catch of the Day you'd like to share? Email it to us at hackinghumans@n2k.com.

Fake celebrities, vehicle extended warranties, EZ Pass tolls and more! When have YOU been scammed?!See omnystudio.com/listener for privacy information.

A number of federal lawmakers have put their weight behind a bill that is designed to expand the number of truck parking spaces nationwide. Also, an Ohio Turnpike official lays out a plan to go after tolls left unpaid after the highway moved to open-road tolling for E-ZPass users. And Land Line Magazine's staff joins the show to discuss how 2025 is expected to be a pivotal year in the march toward autonomous trucks. 0:00 – Newscast 09:46 – Ohio Turnpike targets unpaid tolls 24:24 – The road ahead for autonomous trucks 39:23 – Truck parking effort back in Congress

In this Episode: IRS warns about scam texts offering fake $1,400 rebates E-ZPass text scams are targeting unsuspecting drivers How much it costs to stay at the stunning resort featured in The White Lotus Season 3 Sources: IRS Rebate Scam Texts Are Going Out, So Beware Beware Of E-ZPass And Other Text Scams Elite Daily: 'The White Lotus' Season 3 Resort IRS Rebate Scam TextsScammers are pretending to be the IRS, sending texts claiming you’re owed a $1,400 rebate. These messages trick taxpayers into clicking links that lead to fake websites designed to steal personal information. The IRS emphasizes they will only contact you via postal mail—never through texts or emails—so be vigilant! E-ZPass Text ScamsAnother scam making the rounds involves fake texts claiming you have unpaid E-ZPass tolls. These messages look legitimate and are catching people off guard. Always verify payment requests directly with the company, and remember: if it feels off, it probably is. 'The White Lotus' Thailand Resort CostsFans of The White Lotus Season 3 are buzzing about its exotic filming location: the luxurious Four Seasons Resort in Thailand. Curious about how much it costs to stay in one of those dreamy villas? Prices at this opulent getaway are steep, making it the ultimate splurge-worthy destination for fans looking to live like the characters on-screen. Nina's What's Trending is your daily dose of the hottest headlines, viral moments, and must-know stories from The Jubal Show! From celebrity gossip and pop culture buzz to breaking news and weird internet trends, Nina’s got you covered with everything trending right now. She delivers it with wit, energy, and a touch of humor. Stay in the know and never miss a beat—because if it’s trending, Nina’s talking about it! This is just a tiny piece of The Jubal Show. You can find every podcast we have, including the full show every weekday right here… ➡︎ https://thejubalshow.com/podcasts The Jubal Show is everywhere, and also these places:Website ➡︎ https://thejubalshow.comInstagram ➡︎ https://instagram.com/thejubalshowX/Twitter ➡︎ https://twitter.com/thejubalshowTiktok ➡︎ https://www.tiktok.com/@the.jubal.showFacebook ➡︎ https://facebook.com/thejubalshowYouTube ➡︎ https://www.youtube.com/@JubalFreshSupport the show: https://the-jubal-show.beehiiv.com/subscribeSee omnystudio.com/listener for privacy information.

12 - We have to stop the Chinese after they won the EZ Pass contract on the New Jersey Turnpike 1205 - Congressman Jeff Van Drew joins us to kick off things as he reacts to this contract. You have to wonder if some of our elected leaders and media stations are just completely obtuse to the threat China keeps imposing. We have to make sure we are not hurting the working class Americans as we remove certain bloated agencies and fight China on our own soil. 1215 - Bill O'Reilly joins us. Bill says “Go Birds!” Bill critiques how television personalities interview our leaders as the unedited version Kamala's infamously edited conversation with CBS news leaked. Bill tells us about his new book and took the time to explain why Trump does what he does. Is Trump's Gaza solution feasible? Trump's first thought every day is WHAT?!? Finishing off will details of his new book. 1230 - Side - what will be in Generation Beta's history textbooks? 1240 - Former UPenn swimmers are suing the Ivy League and the NCAA to get their awards and records returned to them, instead of a biological man. Is it enough to just put an asterisk on Lia Thoma's records or should they be erased? 1250 - Who did Trump pick for the Super Bowl? How will transgenderism be remembered in 30 years?

12 - We have to stop the Chinese after they won the EZ Pass contract on the New Jersey Turnpike 1205 - Congressman Jeff Van Drew joins us to kick off things as he reacts to this contract. You have to wonder if some of our elected leaders and media stations are just completely obtuse to the threat China keeps imposing. We have to make sure we are not hurting the working class Americans as we remove certain bloated agencies and fight China on our own soil. 1215 - Bill O'Reilly joins us. Bill says “Go Birds!” Bill critiques how television personalities interview our leaders as the unedited version Kamala's infamously edited conversation with CBS news leaked. Bill tells us about his new book and took the time to explain why Trump does what he does. Is Trump's Gaza solution feasible? Trump's first thought every day is WHAT?!? Finishing off will details of his new book. 1230 - Side - what will be in Generation Beta's history textbooks? 1240 - Former UPenn swimmers are suing the Ivy League and the NCAA to get their awards and records returned to them, instead of a biological man. Is it enough to just put an asterisk on Lia Thoma's records or should they be erased? 1250 - Who did Trump pick for the Super Bowl? How will transgenderism be remembered in 30 years? 1 - Director of Border Security and Immigration Center at Heritage Lora Ries joins us today. Our parties are addicted to Federal money as outlined by the exorbitant spending displayed by USAID. Will this decision to stop funding it go all the way to the Supreme Court? Is it too early to tell where deportations will go after the criminals are rooted out? Should people who are under order to leave but are productive citizens be forced to leave? Tom Homan won't be goaded into taking action against Phil Murphy, but will Pam Bondi? 110 - TDS is in full form as Trump continually takes based stances that most Americans agree on, only to have his naysayers freak out about it on television. Some audio. 120 - What's going to happen with the DoE? Wai, Henry has a segment! Your calls. The world of sports is important, so why did they write this article? 135 - Danielle Vitale joins us almost two years after the initial controversy in Haverford School District over the elimination of To Kill a Mockingbird from the curriculum. What has transpired since our last conversation and where do we stand today? Where are the objections to other books that depict rapes, why only a book by an old, white author? Teachers want to teach this material, but the school board is putting up roadblocks to deter this. 150 - Dom Time Sports Shorts w Henry 2 - Paula Scanlan, Former UPenn swimmer; New Jersey Coordinator with EarlyVoteAction and Independent Women's Foundation Ambassador, joins us again to react to Trump executive order that keeps women's sports for women. How has this campaign evolved from “right-wing attacks” to something that over 80% of Americans agree with? Next, we move to the lawsuit that three former UPenn swimmers are moving forward with against the Ivy League and the NCAA. Are school board members asking Paula for advice as to how to oppose things like implementing litter boxes for kids who identify as cats? 215 - Dom's Money Melody! 220 - Winner? 230 - Continuing on. 240 - Your calls. How is life for Dom post-barcalounger? Someone decorate Dan's house! He deserves an answer! 250 - The Lightning Round! What's on the docket for tomorrow?

Cybersecurity expert Arun Vishwathan on phishing attempts using EZ Pass accounts full 218 Tue, 28 Jan 2025 09:11:43 +0000 QHOoSH0p3WWUFJb4479Fl3CmEC2rIhpZ news & politics,news WBEN Extras news & politics,news Cybersecurity expert Arun Vishwathan on phishing attempts using EZ Pass accounts Archive of various reports and news events 2024 © 2021 Audacy, Inc. News & Politics News False https://play

People in the northeast, including Connecticut, are getting fake text messages claiming they owe money for tolls via E-ZPass. The fraudulent texts appear to be from MassDOT but the department has confirmed the messages are part of a "smishing" scam using text-based messaging. Crime prevention expert, Jim Perez, explains what a smishing scam is and how to avoid being duped by them. Image Credit: Getty Images

Episode 174 - Dec. 9th, 2024 - Soto Leaves, Ceddy Tears Makes Intence Happy  - Violations Counter - Ceddy - 6 x DJ Intence - 0 x Walt - 0  - Ceddy Ced with Jay-Z Hate & Addressing The Jay-Z Allegations  - Ceddy Ced Playing R. Kelly Again (Dropping His Stance)  - Daniel Penny Acquitted of the Murder Of Jordan Neely   - Pennsylvania Steel Worker Deal Axed by President Elect Donald Trump  - Joe Biden Pardon's his Son Hunter Biden  - Update Marcus Fakana of Tottenham, (Northern London), England  - Female Columbian HitWoman Captured in Columbia  - Chinese Man Arrested & Charged for Bringing Live Snakes on A Plane  - Luigi Mangione Arrested  - DJ Intence Hate for Congestion Pricing Toll for $9.00  - EZ-Pass & Shady Practices  - DAZN Secures Future FIFA Cup Rights  - Fort Lee, NJ Late Night Eateries  - A Stowaway Flew from New York City, NY to Paris, France (Delta Flight 264)  - Wise Guy's Segment - Juan Soto Leaves the New York Yankees to Cross over to The New York Mets  - Wise Guy's Segment - NFL Talk with @DJIntence (& Fantasy Football Review)  - Wise Guy's Segment - Black Wealth & Financial Talk. Changing the Mindset of Work Equaling Time for Money  - Wise Guy's Segment - @CeddyCed Speaks on Nick & Joey Bosa's  - The review of Ghetto Gastros Pastries 

This week, Gov. Kathy Hochul announced she was reviving New York City's congestion pricing plan with a reduced base fare. Under the new plan, the toll for private vehicles entering Manhattan south of 60th Street will be set at $9 for E-ZPass users. If greenlit by the federal government, the toll would begin in January. NY1 investigative reporter Courtney Gross, political reporter Bobby Cuza and statehouse reporter Bernadette Hogan weigh in on the governor's decision to revisit the plan and the divided reactions from lawmakers across the state. After that, the City Council has passed a bill requiring landlords to pay brokers directly, unless their prospective tenant hires a broker independently. The Real Estate Board of New York opposed the measure, claiming landlords footing the fees will result in much higher rents for tenants. The “Off Topic” team looks at this new initiative and how it will affect New Yorkers. Leave a message: 212-379-3440 Email: yourstoryny1@charter.com

Mark Freie joins the show for today's Overrated, Underrated or Properly Rated presentation and brings some heat towards the EZ Pass lanes we see on our metro freeways.

Episode 167 - Sept. 29th, 2024 - WWE “Mr. McMahon” Documentary Review  - Violation Counters - Ceddy - 2 x DJ Intence - 0 x Im_Waltttt - 0 - Perfection No Violations  - EZPass, Are the good or bad?!?!?  - NFL  - New York Football Teams (Buffalo Bills, New York Jets, New York Giants)  - @DJIntence Daniel Jones Rant  - Netflix Mr. McMahon Documentary Review  - The UnSung Hero Of The Documentary was Tony Atlas  - Episode 1 - Junior  - Vince McMahon Childhood  - The early creation of WWE (formerly known as WWF)  - Vince McMahon early days of WWF as an Announcer   - The original Territories of Wrestling Circuit & The Special Agreement between the Wrestling Circuits  - McMahon using Art Imitating Life. By mirroring Current Events & usage of Pop Culture within the WWE  - WWE vs The Media In The Early Days (David Schultz Slaps Reporter. Hulk Hogan Chokes out T.V. Show Host) - Wrestlemania 1 & Wrestlemania 2  - Vince MaMahon working the TALENT in overdrive during his Initial Reign  - USA Network Helping Broaden The Reach Of WWE  - Episode 2 - Heat  -  Wrestlemania 3 - Andre The Giant vs Hulk Hogan  - Vince McMahon traveling to the SET to recruit Andre The Giant on The Princess Diaries Movie  - Hulk Hogan Television & Movie Career  - Phil Musnick Newspaper Reporter  - WBF & Bodybuilding  - Jimmy “Superfly” Snuka Allentown, PA Murder of Former Girlfriend  - Boy-Sex Scandal x Steroids x Sexual Assault Allegations Exposed in the Early Days of WWE  - Hulk Hogan Aresenio Hall Show Interview, @DJIntence Rant of Hulk Hogan  - Rita Marie  - Episode 3 - Screwjob  - Wendi Ritcher Forced To Vacate Title  - Nicki Minaj & Wendi Ritcher Connection aka Parallels by @Im_Waltttt  - The Conclusion of Vince McMahon Federal Trial  - Bret Hart The Face Of WWE in 1994 after Hulk Hogan Left The WWE  - WCW vs WWE Monday Night Wars  - Eric Bishoffs Greatness of WCW  - Side Bar: Sabrina Carpenter Concert Tickets & Her Catalog  - The infamous May 1996 House Show Curtain Call of WWE  - Vince Sues WCW & Turner for stealing I.P.  - July 1996 Bash At The Beach (Daytona Beach, FL) WCW Hogan Heel Turn & The Creation of nWo  - 83 Weeks WCW Nitro was CRUSHING WWE Raw  - Bret Hart got out his contract with WWE Courtesy of Vince McMahon cause Hart Received a 20 Year Contract from them. And, they couldn't pay Bret Hart  - MLB Juan Soto Future Contract  - Bret Hart & Shawn Michaels BEEF was real & the tension was SERIOUS. Also, The Montreal Screwjob at Summer Slam in November 1997  - Who was the best at the time WCW or WWF (aka WWE)?? Group discussion……

Niagara County Clerk Joe Jasztremski on an EZ Pass scam alert full 159 Fri, 27 Sep 2024 21:36:51 +0000 ubjV8LP9wDmxmN0ZxOMshWvFtjQ0njXp news & politics,news WBEN Extras news & politics,news Niagara County Clerk Joe Jasztremski on an EZ Pass scam alert Archive of various reports and news events 2024 © 2021 Audacy, Inc. News &

The following special episode features clips from many episodes of Ebro discussing his various problems, issues, and disdain for the EZ-Pass process. The episode begins in 2022 and takes you all the way up to August 2024! Enjoy! Happy Labor Day!See omnystudio.com/listener for privacy information.

Go Birds! Kelly Taylor is an Eagles fan. (00:00:00) News (00:13:53) entertainment news (00:46:27) EZ Pass (01:09:09) Fox, Bizarre Files, Party Announcement (01:28:22) Victor & Best of Philly (01:58:32) Jennie Garth, The Noticer (02:40:07) Bizarre File (02:50:25) Hollywood Trash & Music News (03:01:21) Wrap Up

Give us about fifteen minutes daily, and we will give you all the local news, sports, weather, and events you can handle.   SPONSORS: Many thanks to our sponsors… Annapolis Subaru, the SPCA of Anne Arundel County,  Solar Energy Services, and Hospice of the Chesapeake. Today... Davidsonville man arrested for child sexual assault. Annapolis wants to ban drive-thrus and implement a plastic bag ban. The Maryland Transportation Authority issues a warning about EZ Pass scams. The MRE's .05K run is around the corner and the Dali is scheduled to be removed from the collapse site by May 10th. And up this weekend on the Local Business Spotlight, we speak with Anna Binneweg, the Conductor of the Londontowne Symphony Orchestra! Link to daily news recap newsletter: https://forms.aweber.com/form/87/493412887.htm Back with her weekly Annapolis After Dark is BeeprBuzz. She'll keep you up to speed on all of the fantastic live music we have in the area! And as usual, George from DCMDVA Weather is here with your local weather forecast! Please download their app to keep on top of the local weather scene! DAILY NEWSLETTER LINK: https://forms.aweber.com/form/87/493412887.htm The Eye On Annapolis Daily News Brief is produced every Monday through Friday at 6:00 am and available wherever you get your podcasts and also on our social media platforms--All Annapolis and Eye On Annapolis (FB) and @eyeonannapolis (TW) NOTE: For hearing-impaired subscribers, a full transcript is available on Eye On Annapolis.

Jennifer Lyn Walker returns to the Security Sprint and partners with Dave on the following topics. Protests. CNN: https://www.cnn.com/business/live-news/university-protests-palestine-04-29-24/h_5c66b0505df54a3db5b57e3949161257 AP: https://apnews.com/article/israel-palestinian-campus-student-protests-war-8b0d3a0cedb17f5e892c6ca43bbdf628?taid=6630becafd4f33000168594c&utm_campaign=TrueAnthem&utm_medium=AP&utm_source=Twitter National Small Business Week, Take Steps to Secure Your Business During National Small Business Week, Take Steps to Secure Your Business https://www.cisa.gov/news-events/news/during-national-small-business-week-take-steps-secure-your-business Secure Your Business https://www.cisa.gov/secure-our-world/secure-your-business Severe Weather. Tornados. NBC: ⁠https://www.nbcnews.com/news/weather/overnight-tornadoes-storms-leave-heavy-destruction-nebraska-iowa-rcna149658⁠ https://apnews.com/video/oklahoma-tornadoes-natural-disasters-ef4b5e6696bf47d69a869102f5b7a441 Hurricanes. https://engr.source.colostate.edu/researchers-predicting-well-above-average-2024-atlantic-hurricane-season/ Lots of Water… DHS asked to consider potentially 'devastating' impact of hacks on rural water systems https://therecord.media/water-utility-cyberattacks-lawmakers-letter-to-dhs Director Wray's Remarks at the Vanderbilt Summit on Modern Conflict and Emerging Threats https://www.fbi.gov/news/speeches/director-wrays-remarks-at-the-vanderbilt-summit-on-modern-conflict-and-emerging-threats Quick Hits. https://www.thebaltimorebanner.com/education/k-12-schools/eric-eiswert-ai-audio-baltimore-county-YBJNJAS6OZEE5OQVF5LFOFYN6M/ Vulnerabilities – PAN OS & Siemens RUGGEDCOM; Cisco Siemens Industrial Product Impacted by Exploited Palo Alto Firewall Vulnerability https://www.securityweek.com/siemens-industrial-product-impacted-by-exploited-palo-alto-firewall-vulnerability/ Palo Alto Networks Outlines Remediation for Critical PAN-OS Flaw Under Attack https://thehackernews.com/2024/04/palo-alto-networks-outlines-remediation.html ArcaneDoor - New espionage-focused campaign found targeting perimeter network devices https://blog.talosintelligence.com/arcanedoor-new-espionage-focused-campaign-found-targeting-perimeter-network-devices/   Scams Japanese police create fake support scam payment cards to warn victims https://www.bleepingcomputer.com/news/security/japanese-police-create-fake-support-scam-payment-cards-to-warn-victims/ FBI warns of massive wave of road E-Z Pass - toll SMS phishing attacks https://www.bleepingcomputer.com/news/security/fbi-warns-of-massive-wave-of-road-toll-sms-phishing-attacks/ Researchers find dozens of fake E-ZPass toll websites after FBI warning https://therecord.media/researchers-find-dozens-of-ezpass-spoofs   AI 6 security items that should be in every AI acceptable use policy https://www.csoonline.com/article/2093806/6-security-items-that-should-be-in-every-ai-acceptable-use-policy.html   Misc (didn't get to, but providing for bonus) Top 10 physical security considerations for CISOs https://www.csoonline.com/article/566635/what-is-physical-security-how-to-keep-your-facilities-and-devices-safe-from-on-site-attackers.html

RedLine stealer GitHub connection MITRE's breached was through Ivanti zero-day vulnerabilities Researchers find dozens of fake E-ZPass toll websites following FBI warning Thanks to this week's episode sponsor, Veracode Imagine your intelligent coding companion, backed by the robust security expertise of Veracode. Together, we form the ultimate duo, empowering developers to write better code while ensuring it's secure from the get-go. Learn more at RSAC 2024 with Veracode. For the stories behind the headlines, head to CISOseries.com

Some universities are claiming that the plan to lower prescription drug costs could hinder medical innovation. Part of a proposed consent decree would have Philips Respironics paying the U.S Treasury for the next five years. E-ZPass holders, there's a new scam to keep an eye out for. Lastly, eagles Irvin and Claire welcome their new child. 

Ebro, Rosenberg, Laura Stylez, Shani, Kast One, and DJ John are back from the holidays and back in the studio! On today's episode the crew talks about Ebro and his constant feud with the Port Authority and EZ-Pass, the Mega Millions being Mega Billions, people being addicted to their phones, a recent Page 6 article about HOT 97, the 4Loko Lobby, and Mean Mommy Blogs! Plus much more!See omnystudio.com/listener for privacy information.

Erich Muehlegger talks about the effect of air pollution on crime. This episode was first posted in September 2020. "Air Pollution and Criminal Activity: Microgeographic Evidence from Chicago" by Evan Herrnstadt, Anthony Heyes, Erich Muehlegger, and Soodeh Saberian. OTHER RESEARCH WE DISCUSS IN THIS EPISODE: “Crime Is in the Air: The Contemporaneous Relationship between Air Pollution and Crime” by Malvina Bondy, Sefi Roth, and Lutz Sager. “The effect of pollution on crime: Evidence from data on particulate matter and ozone” by Jesse Burkhardt, Jude Bayham, Ander Wilson, Ellison Carter, Jesse D. Berman, Katelyn O'Dell, Bonne Ford, Emily V. Fischer, and Jeffrey R. Pierce. “The Mortality and Medical Costs of Air Pollution: Evidence from Changes in Wind Direction” by Tatyana Deryugina, Garth Heutel, Nolan H. Miller, David Molitor, and Julian Reif. “Airports, Air Pollution, and Contemporaneous Health” by Wolfram Schlenker and W. Reed Walker. “Traffic Congestion and Infant Health: Evidence from E-ZPass” by Janet Currie and Reed Walker. “As the Wind Blows: The Effects of Long-Term Exposure to Air Pollution on Mortality” by Michael L. Anderson. “Air pollution and children's respiratory health: A cohort analysis” by Timothy K.M. Beatty and Jay P. Shimshack. “Air Quality and Error Quantity: Pollution and Performance in a High-Skilled, Quality-Focused Occupation” by James Archsmith, Anthony Heyes, and Soodeh Saberian. “The Long-Run Economic Consequences of High-Stakes Examinations: Evidence from Transitory Variation in Pollution” by Avraham Ebenstein, Victor Lavy, and Sefi Roth.

Tonight, on NJ Spotlight News…Check your EZ-Pass …starting today you'll be paying a little more on the Turnpike and the Parkway but there's more coming for commuters heading into Midtown Manhattan, the congestion pricing public hearings have begun;  Plus, REDUCING VIOLENCE…Nearly a year after the tragic death of Najee Seabrooks in Paterson, community intervention groups in Trenton are expanding efforts to curb a rise in violence; Also, POWERING NJ…Governor Murphy touting two offshore wind projects that expect to create over four thousand jobs here; And, breaking news… New Jersey businessman, Jose Uribe pleads guilty in the sweeping federal bribery case against  Senator Bob Menendez.  

Join the Conversation! Every Tuesday Ebro in the Morning will go live to discuss the biggest topics in hip hop with YOU the FOTS! Today we have Little Brother the conversation! Councilman Kenny Burgos joins the live to have conversation! Come hang out with us! See omnystudio.com/listener for privacy information.

Dennis and Judi talk E-ZPass problems, home break-in stories, bad Jersey drivers and bad flight experiences.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Monthly Roundup #13: December 2023, published by Zvi on December 20, 2023 on LessWrong. I have not actually forgotten that the rest of the world exists. As usual, this is everything that wasn't worth an entire post and is not being saved for any of the roundup post categories. (Roundup post categories are currently AI, Medical and Health, Housing and Traffic, Dating, Childhood and Education, Fertility, Startups, and potentially NEPA and Clean Energy.) Bad News Rebels from Yemen were firing on ships in the Red Sea, a problem dating back thousands of years. Here's where we were on December 17, with the US government finally dropping the hammer. Hidden fees exist, even when everyone knows they're there, because they work. StubHub experimented, the hiding meant people spent 21% more money. Companies simply can't pass that up. Government intervention could be justified. However, I also notice that Ticketmaster is now using 'all-in' pricing for many shows with zero hidden fees, despite this problem. Pollution is a huge deal (paper, video from MRU). Alec Stapp: Cars spew pollution while waiting at toll booths. Paper uses E-ZPass replacement of toll booths to identify impact of vehicle emissions on public health. Key result: E-ZPass reduced prematurity and low birth weight among mothers within 2km of a toll plaza by 10.8% and 11.8%. GPT-4 estimated this could have cut vehicle emissions by 10%-30%, so the implied relationship is ludicrously large, even though my quick investigation into the paper said that the estimates above are somewhat overstated. Optimal chat size can be anywhere from 2 to 8 people who ever actually talk. Ten is already too many. Emmett Shear: The group chat with 100 incredibly impressive and interesting members is far less valuable than the one with 10. Ideal in-person chat sizes are more like 2 to at most 5. The good news in both cases is that if you only lurk, in many ways you do not count. Simple language is indeed better. Samo Burja: I've come to appreciate simple language more and more. Careful and consistent use of common words and simple sentences can be just as technically precise. Ben Landau-Taylor: I'm reading two papers by the same author, one at the start of his career and one after he'd been in the field for two decades. It's remarkable how academic experience makes his prose *worse*. At first his language is clear and straightforward, later it's needlessly complex. Government Working IRS changed Section 174, under the 'Tax Cuts and Jobs Act,' such that R&D expenses can only be expensed over 5 years, or overseas over 15 years. All software development counts as R&D for this. If you are big and profitable, you do less R&D but you survive. If you are VC-backed and losing tons of money, you don't owe anything anyway and do not care. If you are a bootstrapping tech company, or otherwise trying to get by, this is death, at a minimum you have to lay off a bunch of staff whose cost you can no longer meaningfully expense. This is complete insanity. It is obviously bad policy to discourage R&D in this way but I did not fully realize the magnitude of the error. If we do not fix it quickly, it will do massive damage. I don't care whether it makes sense in theory in terms of value, in practice companies are getting tax bills exceeding 100% of their income. IRS did also notch a recent win. They're cutting college aid application process from over 100 questions down to 18 with auto populated IRS information. Ashley Schapitl: Thank the IRS for the new 10-minute college aid application process! "The new FAFSA pulls from information the government already has through the IRS to automatically input family income details." Yes, Matt Bruenig is coming out in favor of all paychecks going directly to the government, which then gives you your cut after. Just think...

If you missed the first episode with thoughtbot Incubator Program partcipants and founders Mike Rosenthal and Chris Cerrito of Goodz, you can go here first (https://www.giantrobots.fm/s3e2incubatorgoodz) to catch up! Startup founders Mike Rosenthal and Chris Cerrito are participating in thoughtbot's eight-week incubator program. Mike, with a background in the music industry, and Chris, experienced in physical computing and exhibit development, are collaborating on a startup that creates physical objects linked to digital content, primarily in music. Their goal is to enhance the connection between tangible and digital experiences, starting with a product that resembles a mixtape, using NFC technology for easy access to digital playlists. This project is unique within the thoughtbot incubator as it's the first pure consumer product and involves both physical and digital elements. The team is engaged in user interviews and market validation, with the aim of launching a physical product with a digital backend. They are exploring various marketing strategies for the product and are in the process of building its technical backend. Transcript: LINDSEY: All right. I'm going to kick us off here. Thanks, everyone, for tuning in. We're doing our first update with two founders that are now going through the Startup incubator at thoughtbot. thoughtbot, if you're not familiar, product design and development consultancy. We'll help you on your product and make your team a success. One of the very fun ways we do that is through the startup thoughtbot incubator, which is an eight-week program. So, with us today, I myself am Lindsey Christensen, marketing for thoughtbot. We also have Jordyn Bonds, who is our Director of Product Strategy and runs the thoughtbot incubator. And then, as I mentioned, we've got two new founders who are going to tell us a little bit about themselves and what they're working on. Mike Rosenthal, let's kick off with you. Can you tell us a little bit about maybe your background and what brings you to present day? MIKE: Sure. First of, thanks for having us. It's been a lot of fun doing this over the last [inaudible 01:03]; it's only two weeks, two and a half weeks, something like that. It feels like a lot more. I come from a music industry background, so worked in sort of marketing and strategy for artists for a long time; worked with a band called OK Go back, sort of starting in 2009 or so. I did a lot of early kind of viral music video stuff. And we were sort of early to the idea of sort of leveraging fan engagement and revenue, honestly, kind of beyond sort of just selling their music and touring, so sort of exploring other ways that artists can make money and connect with their fans and was with those guys for five years. And then, I went on and worked at an artist management company in Brooklyn called Mick Management and ran the marketing department there, so doing similar type of work but for a roster of 2025 major label bands. And so, really got to see fan engagement on all different levels, from really large bands down to baby bands who were just getting started. And then, yeah, started my first startup in 2018, so doing sort of fan engagement work, and NFTs, and blockchain-type stuff working with bands, but then also sports and entertainment properties. Yeah, that kind of brings me here. So, always been sort of on the music side of things, which ties into a lot of what Chris and I are working on now, but more generally, sort of fan engagement and how to, you know, drive revenue and engagement for artists and deliver value for fans. LINDSEY: Very interesting. All right, Chris, going to head over to you. Chris Cerrito, can you tell us a bit about your background? And it sounds like yours and Mike's paths; this isn't the first time you've crossed. CHRIS: No. Mike and I have been working together since 2007, I believe. Yeah, that's a great place to start. I've always been kind of a maker and a tinkerer, always been interested in art materials, how things are put together. And that kind of culminated at grad school, where Mike and I met at NYU, where we both studied physical computing and human-computer interaction, making weird things that kind of changed the way that people interact and play with technology in their day-to-day lives. I think the first project he and I worked on together was a solar robotic band that we played with light in front of a bunch of people. It was very wonderful and confusing at the same time. After grad school, I was lucky enough to become a resident artist and then an exhibit developer at a museum in San Francisco called the Exploratorium, which is a museum of science, art, and human perception. I spent ten years there working on exhibits teaching people things ranging from, let's see, I built a dueling water fountain to teach visitors and users about the prisoner's dilemma. I built a photo booth that used computer vision to teach people about the microbiome that lives on their face, like, just all kinds of weird things like that that fuse the digital and the physical worlds. I loved my time there. And then kind of COVID hit and I realized that everything I had been working on for ten years was locked up in a museum that I no longer had access to. And it really gave me a desire to kind of bring my ideas into the physical world. I wanted to make things that people interact with and use in their lives on a day-to-day basis. And I would say that's really what brought me here to this point. LINDSEY: Very cool. Very interesting backgrounds, in my opinion. What is the new idea? What is the thing that you're bringing into the incubator? Mike, I'll start with you. Tell us a bit about what you're working on. MIKE: Chris and I are working on physical objects that connect to digital content is sort of the broadest way that I could describe it. I think, you know, as Chris kind of mentioned, you know, we've both been working on sort of physical things that have interactivity for a lot of our careers. I think we both come from an era of a lot more physical objects in your life, whether that's, you know, VHS cassettes at your parent's house growing up, or records and tape cassettes, and just sort of physical things that remind you of the things that you love. And I think that, you know, cell phones are great, and the sort of the smartphone era is amazing and having, you know, every single song, and movie, and television show and podcasts, et cetera, in a black box in my pocket is great. But I think we've sort of gotten to a point where it's more of an organizational problem now than anything else. And we sort of forget the actual things that we love in this world. And so, we're working on basically making physical objects to tie to digital content, and we're starting with music. And that's what we've been working on at thoughtbot is sort of how we can create physical things that basically you can tap, and that will take you to streaming content. One of the first things we're working on literally looks like sort of a little mixtape on a piece of wood, and you can just load that up with any sort of playlist that you might have on Spotify, or Apple Music, or YouTube, or whatever, and tap it, and it will take you there. And so, it's just sort of that idea of like, oh, we used to be able to sort of flip through a friend's music collection and judge them ruthlessly, or become even better friends with them based on kind of what you saw there. And we think that the time is ripe for, I don't know, a blend of that nostalgia with actual sort of, like, real-world utility that people could be into this right now. Chris, what am I missing there? CHRIS: I'd say just to expand on that a little bit, it's, you know, we spend so much time in the digital world, but we still exist in the physical. And a lot of the things, like, you might spend a really long time editing a photo for your parents or making a playlist for a friend, and there's, like, a value there that might not translate because it's digital. It's ephemeral. And I think tying these digital assets to a physical thing makes them special. It gives them, like, a permanent place in your life, something to respect, to hold on to, and maybe even pass down at some point. LINDSEY: Yeah, and I think before we logged on, we actually had Jordyn and Mike grabbing cassette tapes from the room there and to show us -- MIKE: [inaudible 06:49] LINDSEY: What [laughs] was some of their collection and to prove some of the power of these physical –- MIKE: Nothing, like, just old mixtapes. LINDSEY: Mementos. MIKE: Yeah. We were just talking about this on our sync with the thoughtbot crew. They're, like, there's sort of two levels of nostalgia. There's nostalgia for people like us who, yeah, [crosstalk 07:09] mixtapes, right? For people who actually grew up with this stuff and still have it lying around or don't but, like, look at something like that that gives you, like, instant flashbacks, right? You're like, oh my God, I remember scrolling on that little j-card or, like, getting a mixtape for my first, you know, boyfriend or girlfriend, and having it just mean everything. So, there's people for whom that was a thing. And there's, you know, generations of people for whom that is, like, their only connection to that is, you know, Stranger Things or, like, you know, the mixtape exists in pop culture as a reference. So, there's still, like, a very strong attachment there, but it's not a personal one, right? It's a cultural one. But I think everybody has that connection. So, that's kind of why we're starting with the mixtape, just because I think everyone can kind of relate to that in some way. LINDSEY: Yeah, no, yeah. When I hear mixtape, it goes immediately to crushes. You make a mixtape for your crush. CHRIS: Exactly. LINDSEY: It's a huge, powerful market, powerful. MIKE: Oh my God, so powerful. I mean, yeah, I don't know anybody -- LINDSEY: What's more motivating? MIKE: [laughs] Yeah, exactly. CHRIS: Or even just I have a really good friend who I don't get to see as often as I'd like. And he and I are constantly sending each other, you know, Spotify links and text messages. And it's great. I love that interaction. But at the same time, you know, I might forget to add that to a playlist, and then it's kind of lost. If I had taken the time to make something and send it to him physically or vice versa, it just becomes so much more special and so much more real. MIKE: Yeah. I mean, honestly, I first made these...I mean, we can go to this origin if we want. But, like, I literally just went on moo.com, right? The business card company. And they let you upload, you know, 50 different images, and they'll send you all of those as business cards. And so, I literally went on and just made business cards of all the album covers of, like, albums that I loved growing up, right? And their cheapest is this little piece of cardboard. But I had 50 of these, and I'd put them all out on my coffee table, just as something I wanted to have around. And people kept coming, you know, friends would come over, and you would just have these conversations that I haven't had in 10 or 15 years, right? Because no one's going to come to my house and pick up my phone and look at my Spotify collection. But if these things are all just sitting out, they're like, "Oh shit, you're into that? Like, I haven't thought about that album in 15 years." Or like, "Oh, I didn't know you were into that. I'm, like, a crazy super fan of that artist as well." And all of a sudden, we're having these conversations that we just weren't having. Yeah, there's something there where it's all been nostalgia coupled with the kind of prompting of conversation and connection that we've kind of lost, I think. CHRIS: And I think just to clarify a little bit on what Mike's saying, is, you know, this mixtape will be our first product launch, and then we're hoping to move into collectibles for artists and labels. So, shortly after we launch this tape, we're hoping to launch some kind of pilot with a label where you will be able to buy a version of this for your favorite music artist at a merch table in a concert, possibly online. Our dream is to have these sitting there on the table with T-shirts, and records, and other things that artists sell so you can express for the artists that you love. This is a way of expressing your fandom. LINDSEY: Jordyn, heading over to you, this feels like maybe the first consumer product that has gone through the incubator, would you say? Or how do you think about it? JORDYN: Yeah, if you're a consumer -- LINDSEY: Or is it different than other types of products? JORDYN: Yeah, the first incubator project we did with Senga was, I think, what you would call prosumer. So, it was sort of a consumer thing but directed at folks who had kind of freelancing in sort of a business context. It's got a lot of dynamics of the consumer. But this one, for sure, is the first pure consumer play. Though now that I'm thinking about it, you know, AvidFirst had some consumer elements to it, but it was, you know, it was, like, more complex tech [laughs] [inaudible 10:46] totally different thing -- LINDSEY: But definitely the first of the physical, physical [inaudible 10:52] JORDYN: Oh, sure, the first of the physical thing. Right. Absolutely. LINDSEY: Does that change any of, like, the approach of the programming, or it's kind of -- JORDYN: I mean, no, not fundamentally, though it does add this layer of operations that you don't have with a pure software play. So, we have to be, there is a thing that needs to get shipped to people in the world, and that takes timelines, and it takes -- LINDSEY: Supply chain. JORDYN: Yeah, exactly. And Chris is doing most of that stuff. I don't want to, you know, this is not, like, the main focus of our team necessarily, but it intersects, right? So, this isn't the first one of these types of products I've worked on personally in my career. But there's something, like, really, for me, very fulfilling about, like, there's software. There's a big component of software. There's also this physical object that needs to exist in the world. And partly, what's so compelling about Goodz is that it gives you the promise of a physical, like, the sort of good aspects of a physical product, a thing you can hold in your hand and look at and really connect with in that physical way. But it has this dynamic digital, like, essential quality as well. So, it's very compelling as a product because it sort of marries the things that we like about both the physical world and the digital world, which is partly why the team was really excited about working on it [laughs]. LINDSEY: Well, that was going to be my next question is, you know, what stood out to you about the Goodz application for the incubator and the interview process that made you and the team feel like this was going to be a great project to work on? JORDYN: Yeah. So, I think just the team really resonated with the sort of idea in general, and it seemed fun. There was, like, it's a very positive thing, right? It isn't so much about solving problems and pain points. And, sometimes the, you know, when you're very focused on solving problems, it can feel a little doomy because you actually have to, like, immerse yourself in the problems of the people that you're making software for. And sometimes, you start to feel like the world is just full of problems. What Goodz is doing is sort of it is solving a problem in a sense, but not in that kind of way. It's really, like, a fun upside kind of thing, which I think a lot of the folks on the team were very excited about. But, like, the software component, actually, is very interesting to us from a technological standpoint as well. There's a lot of opportunity here to do interesting things on the backend with an object that's essentially functioning as a bookmark out in the world. What all can you do with that? There's something super compelling and technically interesting about it. And I think, also, the team was just sort of excited by Chris and Mike, you know, the energy and the kind of background they were bringing to the table was also super interesting. And then, above all else, what I say every time you ask me this question, which is stage fit, y'all, good stage fit. They're right at the beginning. They haven't built the product yet [laughs]. Gotta say it. It's a good stage fit. They know who they're building for broadly but not super specifically. Got a good vision but, like, haven't made that first step with the software. Perfect stage fit for us [laughs]. LINDSEY: Great. So, Chris, we were talking a bit before about how you two have been collaborators in the past, worked on business ideas before. Why bring this idea into the thoughtbot incubator? What are you hoping to, you know, achieve? CHRIS: One of the main reasons why we wanted to bring this into the incubator was just for support, momentum, and then, also, I would say validation for our idea. I mean, we came to the incubator with a very, yeah, I would say it was a fairly developed idea that needed to be proved, and we, quite frankly, needed help with that. You know, Mike and I have our own expertises, but we don't know how to do everything. We're more than willing to jump in where we need to go. But having people with expertise to work with has proven to be incredibly helpful and just having kind of fresh faces to bat ideas around with after he and I have been staring at each other for months now on Zoom calls and meetings. And just, you know, being able to talk about these ideas with fresh faces and new people and get new perspectives has been so very, very helpful. I think something that's also great from the momentum standpoint is that because there's a time limit to this experience, we've got the time that we have with you guys, and we've been able to set goals that I think are very achievable for things we want to occur in the next couple of months, and it feels like we're going to get there. And I think by the end of this, I mean, our hope, and I think we're on track, is to have a functioning physical product that we're going to offer to consumers with a digital backend to support it, which is, in my mind, amazing. That'll totally validate this idea and prove if we have something or not. LINDSEY: I was going to ask if you're open to sharing what those goals specifically are. Is that it? Is it that by the end, you have -- MIKE: Is that it? Lindsey, that's a lot. [laughter] CHRIS: It's a lot. I mean, yeah. I mean, we're going to have a physical object in the world that you can buy via an e-commerce site -- JORDYN: Sounds like we need Lindsey on the team if Lindsey feels like this is so achievable. [laughter] CHRIS: Yeah, yeah. Lindsey...yeah. We're in the beginning [crosstalk 15:47] LINDSEY: I meant, is that the goal? CHRIS: That is the goal. LINDSEY: Is that all? CHRIS: I was going to –- LINDSEY: Is that all you got? CHRIS: Mike, do you agree? MIKE: Yeah. Is that the goal? Yes, that is the goal. I mean, you know, when we sat down with the thoughtbot team kind of week one, you know, they're sort of like, "All right, let's define kind of the experiment." So, we refer to them as experiments, which I think is helpful because, like, what are the experiments that we want to be doing during our time here? And, you know, we talked about it a lot. And yeah, I think it's, you know, having a physical product out in the world, having a website in which to sell it. But also, it's really, like Chris was saying, it's like, it's market validation, and just making sure we actually have something that people want. It's like, you know, running a startup takes so long and, like [laughs], you know, you'll do it for so many years. It's like bands when people say, like, "Oh, that's an overnight sensation." It's like, you know, that band has been slogging it out in tiny, little venues for four years before you ever heard of them. It's like, that's what so much of the startup world feels like to me, too. It's like, "Oh, you're just getting started as a startup?" It's like, "Well, we've been working on this forever." And I know how long this can take. And so, I think we want to learn as early as possible, like, is this something people actually want? Because if they don't, like, we'll just go do something else. I don't want to spend years making something that people don't want. So, I think the biggest goal, for me, is just validation, and then that is sort of how we get there is like, okay, how do we validate this? Cool. Let's identify some, you know, assumptions of personas that we think are people who do actually want this and then try to go sell it to them. And all the implications from that are, okay, well, you need a website where somebody can buy it. You need a physical product that somebody can actually buy. So, all those things sort of come out of that, but, for me, it's like, proving that assumption, is this thing real? Do people actually want this? And everything else is like, okay, how do we prove that? LINDSEY: Jordyn, what does that look like in these first few weeks here? User interviews, I assume, how are the user interviews going? JORDYN: Always. Always. So, you know, we kick it off by just, like, doing the exercise where we list everybody who might want this. And the team, you know, it's a fun product. Everybody brought their own assumptions and ideas to the table on that. You know, we had a lot of different scenarios we were imagining. It's super fun getting that stuff out of people's heads, just, like, what are we all thinking? And then, you know, we get to negotiate, like, okay...I always encourage everyone to think, like, if everyone else on the team was on the moon, you had to make a decision about a market segment to pick; which one would you pick? And then we kind of argue about it in a productive way. It really helps us get at, like, what are the dynamics that we think matter upfront? And then we pick one, or, in this case, we have a few. We have a handful. And we're running interview projects where we just recruit people to talk about people that meet this persona, talk about a specific problem. We're in the middle of that right now. And it's fun, fantastic. These conversations are super interesting. We're validating a lot of the things that Mike and Chris, you know, walked into this with, but we're learning a bunch of new things as well. And, like, really, part of the aim there is to validate that there's a hole in the market that we might fill but also to hear the language people are using to describe this stuff. So, when people talk about buying music, merch, you know, making playlists, et cetera, like, what language do they use to talk about that? So that we make sure we're speaking the language that our customer uses to describe this stuff. And we're, you know, we're right in the pocket of doing that, learning stuff all the time. And it helps us kind of hone the messaging. It helps us know where to go talk to people about it, how to talk about it, but it's, you know, it all kind of fits together. And it's just this, really...the early stages. It's just a bunch of us in a room, a virtual room, in this case, sort of, like, tossing ideas around. But out of it crystallizes this sense of alignment about who this is for, how to talk to them about it, and with a goal. And, you know, Mike and Chris walked in with the exact right mindset about this, which is, yes, it's experiments. We need to validate it. Let's make sure there's a there-there. If there's a there-there, let's figure out where it is [laughs], like, all those things. And we're running these experiments, and it was really [inaudible 19:36]. We got down to business quite quickly here. It was really great. LINDSEY: Like you said, it's not necessarily a problem or, you know, the typical framing of a problem. How do you start those user interview questions around this? Do you feel a gap between the physical and the digital sound? [laughter] JORDYN: No, no. LINDSEY: It's maybe not it [laughs]. JORDYN: Yeah, no. Well, I can tell you what our startup questions are. One of them is, tell me about the last time you bought music merch. Go for it, Lindsey. Tell us. LINDSEY: The last time I bought music merch I went to a Tegan and Sara concert a few weeks ago, and I bought a T-shirt. JORDYN: Tell me about buying that T-shirt. Why'd you buy it? LINDSEY: Because I wanted to remember the show and my time with my friends, and I wanted to support the artists. I know that buying merch is the best way to support your favorite touring artists. JORDYN: So, it's just, you know, we could spend the rest of this time talking [laughter] [crosstalk 20:34], and it would be awesome. So, it's really a lot of things like that. LINDSEY: Gotcha. JORDYN: You don't ask, "What problem are you trying to solve by buying this t-shirt?" Right? Like, that's not, you know, but we ask you to tell us a bunch of stories about when you did this recently. You know, and if you make playlists for friends, you know, that's a different persona. But we would have asked, you know, like, "Tell me about the last playlist you made. You know, who did you share it with? You know, what happened after that? What happened after that? What happened after that?" It's a lot of questions like that. And there's just nothing better. People love to tell you what's going on with them. And it's great [laughs]. LINDSEY: Yeah. As you all have been doing these interviews, Mike and Chris, have you been surprised by anything? Any interesting insights that you're seeing already? CHRIS: I mean, I haven't done really much in the way of user interviews in the past. This is a really new experience for me. And then we're, obviously, not on the calls because that would be weird and probably intimidating for people. But we're getting lots of highlights from folks who are doing them, you know, in our daily sync. And I'm surprised at how many, like, really intense, like, playlist nerds we have found even just in, like, the few people we've talked to, like, in the best possible way. Like, people who are like, "I make playlists all the time." Like, you're talking about, like, a vinyl fan or, like, a...Jordyn, what's the story? It's, like, the guy who there was so much out-of-print vinyl that he started a vinyl label just to get the albums in vinyl. [crosstalk 21:56] JORDYN: Yeah. There were a bunch of releases that he feels really passionately about that were never released on vinyl that he knew would never be released on vinyl. And so, he started a vinyl record label. And we just found this guy [laughter]. CHRIS: Is that indicative that that's, like, an entire persona we're going to, like, target? Absolutely not. But it's just, like, it's amazing that even just in the few user interviews we've done, that we've found so many very passionate people. And it's sent me down, like, a TikTok rabbit hole of, like, TikTok, like, music nerd influencer-type folks who are posting playlists. And they, like, hundreds of thousands of likes on these videos that are literally just, like, screen with text on it that you're supposed to, like, pause the video [laughs] and, like, look at, like, the songs that they're recommending. And it's like, who does that? And it was like, these people do that. And it's like, so there are...it's been very encouraging to me, actually. I was worried that we were going to find not as much passion as we had suspected, and I think the opposite has proven to be true. So, it's exciting. CHRIS: Yeah, I completely agree with Mike. It's been so encouraging. I think, for me, what we're doing is an idea that I'm very excited about and have been very excited about for a long time. But hearing the responses that we're getting makes me confident in the idea, too. That's great. I mean, I think that is everything that a founder needs, you know, is excitement and confidence. MIKE: Well, and just the whole user interview experience has, like, made a lot of my other conversations sort of I've tried to frame parts of them as user interviews because I'm talking to a lot of, like, label folks now, and artists, merch people. And, you know, I ended up just sort of, like, asking them, I mean, yes, trying to explain the product and work on kind of partnership stuff, but a lot of it is really just geeking out with them. And just, like, hearing their thoughts about, like, what they love about merch because these are people that clearly think about this stuff all the time. So, it's definitely kind of, like, tuned my other conversations into trying to get unbiased feedback. LINDSEY: Yeah. Everything is a little user interview now. MIKE: Yeah, exactly. LINDSEY: Get that angle in there. All right, so some early validation and excitement. That's really cool to hear. Any challenges or, you know, other kinds of learnings early on? Anything that's been invalidated? MIKE: I don't know that we're there yet. [inaudible 24:02] Chris, I don't know. I'm happy to find that some things are invalidated, but I don't really feel...you know, some of the personas that we decided or maybe just one of the personas we decided to pursue, I think we're having a hard time having those user interviews kind of really bear fruit, but that's helpful, too, actually. I mean, it's like, okay, well, maybe that's not a group that we target. JORDYN: Yeah. It's about, like [inaudible 24:24]. I encourage folks not to think about this like a 'no, not that,' and instead think of it as like a 'not yet.' And that's, I think, the dynamic here with a couple of the personas we were interested in. It's just been turned into kind of, like, a not yet for reasons that we very quickly figured out, but we'll get there. It's just a matter of figuring out we had some other personas take precedence because they're more sort of red, hot in a way, right? It's just easier to get in contact with these people, or it's, like, clear what they're going for or what they need from the market. So, you know, we have this whole list, and it was not clear at first who was going to kind of stand out. But we've kind of found some focus there, which means, invariably, that there's things that are falling out of the frame for now, and you're kind of de-prioritizing them. But it really is, like, a we'll get to that [laughs]. We'll eventually get to that. LINDSEY: Yeah. And part of the process, who's going to rise to the top right now? JORDYN: Yeah, exactly. LINDSEY: Do you have anything you can show and tell with us today or not yet? MIKE: So, Chris has been hard at work on all the physical side of this stuff and going back and forth with our manufacturing partner and all that good stuff. But we have a final version of the mixtape product. LINDSEY: For when this gets pulled into the podcast, Mike's showing us a physical card. CHRIS: It's a small card, and we call them Goodz. And it's printed on three-millimeter plywood using a UV printing process, super durable. And this is something you can put in your pocket. You're not going to wreck it. I think you could actually (Don't quote me on this.), but I think you can even, like, put it through a washing machine, and it would be fine. Embedded in this card is a chip that can be read by your phone, and that's pretty much what we're working with. MIKE: Yeah, so the idea is you just sort of tap this, and it'll take you to a streaming version of a playlist. And then Chris has also been making these adorable crates. And [crosstalk 26:10] LINDSEY: The little crates I love. MIKE: And we actually have some wooden ones, too, in the testing that's [crosstalk 26:15] LINDSEY: And then the mixtapes get stored in the little crates [crosstalk 26:19] MIKE: Yeah. So, you could have -- LINDSEY: Throw it on your desk. CHRIS: Each crate can hold about, I think, 15 of these things. What's really cool about this product on the physical side is we are using a tried-and-true technology, which is NFC chips. These are things that make Apple Pay work, make Google Pay work. They are in your E-ZPass when you drive through a toll booth. This is stuff that's been around for years. So, we're just kind of leveraging this technology that's been around for so long in a new way. MIKE: Yeah, I think it's similar to kind of the evolution of QR codes, right? It's like they were sort of around forever, and then it was, like, COVID and restaurant menus kind of kicked those into mainstream. Like, NFC has been around for a long time. It's very tried and true. It's affordable. But I want to say Apple only turned it on by default, like, the NFC reader in the iPhone in the last, like, 18 to 24 months, right? Like, it started...like, it's been around for a while, but they're sort of slowly kind of...and now you just sort of see it everywhere. People are using it on the subways in New York to scan for tickets or for accessing stuff. I was also just showing Chris has been prototyping with the ability to sort of keep these on a key ring. So, we have, like, a little chain hole on them. It is [inaudible 27:22] to sort of have this on your backpack or, you know, on a key ring, or something like that. And friends could kind of, like, come up to you and just, like, scan one that looks interesting. CHRIS: And yeah, something that's awesome about this is you don't need an app. You don't need to download anything. As long as your NFC reader is on when you scan this, it will bring you to the music that it's linked to, which I think is awesome. So, I mean, my dream is to have these, like, hanging off of people's backpacks so I can, like, scan them in the subway or, you know, it's such, like, an easy thing to do. And it requires so little technical time on the user's end to be able to do it. LINDSEY: Oh, we got a question here. "So, Moo used to offer NFC cards. What made you decide to do the thicker plywood model?" CHRIS: Durability is really what it comes down to. We wanted something that felt like an object that you can have and treasure. Like, these have weight, you know, these feel like something, not just a piece of paper. This is something that you can have and [inaudible 28:22] your desk, and it's not going to fade in the sunlight. It's not going to disintegrate over time. This is something that's going to last. MIKE: Yeah, the cards would definitely, like, as I would sort of carry them around and show them to people and stuff, the cards would start, you know, breaking. It's like having a business card in your pocket, right? Eventually, it's going to kind of wear out. And plus, we had, like, the stickers were visible on the back of them. And we were, like, having the sticker just completely disappear inside the wood it just feels a little bit more like magic. LINDSEY: Well, thanks for demoing there. I put you on the spot a little bit. But they are...I had seen them in the Slack, and they're very cool [laughs]. So, I had to ask if we could show them off a bit. MIKE: Of course. CHRIS: I think another thing to think about, too, is we've been talking a lot about the user experience. But if and when we get to the point of making these for artists, artists will be able to collect so much data off of the way that people buy and collect and use these things over time, which is something that we're really, really excited about. And also, you know, we're working on a way to make the link in the object updatable over time. So, artists will be able to change what a card points do to inform their users about the latest and greatest thing. LINDSEY: Very cool. Jordyn, what's next on the programming agenda for Chris and Mike? JORDYN: It's really sort of we're in this, like, iterative cycle. So, we're talking to folks. We're working on the website. The conversations we're having with people are informing how we're framing this first experiment with the mixtape, how we're marketing it, who we're marketing it to. I think next up is probably a Google Ad experiment to really see if we can piggyback on some stuff or at least figure out a new consumer product. It's so tough, right? It's also not a thing people are searching for. So, we have to come up with some experiments for how we get people to that website [laughs]. So, you know, Google Ads funnels is just something you kind of have to do because it's very interesting to figure out what people are responding to, what people are searching for. But we're going to have a bunch of other experiments as well and non-experiments. Outbound experiments: can we go to people? Can we get listed in a gift-buying guide for the holidays? Or, like, we don't know. There's a bunch of experiments we need to do around that, which is really just this iteration. We won't stop talking to users but, you know, everything we're hearing from them will inform where we go and how we talk to the folks in those places where we end up. And really, it's just about starting...once this is up and, you know, there's, like, an orderable thing, there's, like, a whole data cycle where we start to learn from the stuff we're testing; we actually have some real data for it, and we can start to tweak, iterate and change our strategy. But the bigger thing, also, is this bigger platform. So, the next thing really, the big next thing, is to sort of start to scope and create an architecture idea. What's it going to take to build the actual backend thing? And it's the thing that thoughtbot really [laughs] excels at, which is software. So, you know, that's the big next kind of project. Once the mixtape experiment is sort of out and in flight and we're getting data, we really need to turn our attention to the technical backend. LINDSEY: Exciting. Another comment/question from Jeff, who maybe needs a user interview. "Love the crate more than the actual albums. Maybe offer collections of artists." MIKE: Yeah, that's the plan. CHRIS: Yeah, definitely. It's a good idea. Yeah, it's, I mean, and labels get to, especially, like, small indie labels get really excited about doing, like, crates worth of collections of different artists or, like, you know, digging through their back catalog, their subscription services. There's a lot of different angles for sure about that idea. LINDSEY: [inaudible 31:55] Chris and Mike, going into this next section of the programming, for anyone watching right now, or watching the recording, or listening to the recording, any action items from them? You know, are you looking for any user interviews or have any survey or any destinations you'd like to send people yet? CHRIS: Not quite yet, but soon, I would say. Well -- MIKE: I mean, [inaudible 32:19] plug the website, I mean, you know, I think we've got, like, an email to sign up from there, right? The URL is getthegoodz.com and I [crosstalk 32:27] LINDSEY: Goodz with a Z. MIKE: Goodz with a Z. CHRIS: With Z. MIKE: So yeah, if you want to go there, you can sign up. I think there's an email signup on there to learn more. LINDSEY: Perfect. All right. getthegoodz.com email sign up. To stay up to date on Goodz and the incubator, you can follow along on the thoughtbot blog. You know, as always, send us any questions you might have, and we're happy to get to those. But otherwise, thanks for listening. And thank you all — Jordyn, Chris, and Mike. Thanks so much for joining today and sharing and being open about your stories so far. MIKE: Thank you. CHRIS: Yeah, thank you, Lindsey. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions.

Casey is On Hold with EZ Pass & Ed Bassmaster Stops ByOn this episode:News (00:00:00)Entertainment Report (00:09:15)On Hold with EZ-Pass (00:42:47)Bizarre Files (01:18:10) Just Sayin' Institute (01:27:01)Ed Bassmaster In Studio (02:07:30)Bizarre Files (02:26:21)Hollywood Trash & Music News (02:40:35)Wrap Up (03:05:08)

This episode introduces the second participants of the season's thoughtbot's Incubator Program, Mike Rosenthal and Chris Cerrito. Mike has a background in music industry marketing, and Chris is a maker and tinkerer with experience in exhibit development. They're developing a product combining physical objects with digital content, starting with music. Their concept involves creating physical items like wooden mixtapes with NFC chips linking to digital playlists. This blend of physical and digital aims to revive the tangible aspects of fan engagement in a digital era. Their project, named Goodz, is the first pure consumer product in the Incubator program, adding complexities like supply chain and manufacturing considerations. The team is conducting user interviews to validate market interest and refine their messaging. They aim to have a functioning physical product and a supporting digital backend by the end of the program. Challenges include defining the target market and understanding how to attract customers to a new product type. The thoughtbot team is excited about the project due to its fun nature and technical aspects, offering a fresh perspective compared to problem-focused startups. The conversation also explores the broader implications of bridging the digital and physical worlds in fan engagement, with the potential to collect valuable data for artists and create lasting, meaningful connections for fans. Follow Josh Herzig-Marx on LinkedIn (https://www.linkedin.com/in/joshuaherzigmarx/) or X (https://twitter.com/herzigma). Visit his website at joshua.herzig-marx.com (https://joshua.herzig-marx.com/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: LINDSEY: All right. I'm going to kick us off here. Thanks, everyone, for tuning in. We're doing our first update with two founders that are now going through the Startup incubator at thoughtbot. thoughtbot, if you're not familiar, product design and development consultancy. We'll help you on your product and make your team a success. One of the very fun ways we do that is through the startup thoughtbot incubator, which is an eight-week program. So, with us today, I myself am Lindsey Christensen, marketing for thoughtbot. We also have Jordyn Bonds, who is our Director of Product Strategy and runs the thoughtbot incubator. And then, as I mentioned, we've got two new founders who are going to tell us a little bit about themselves and what they're working on. Mike Rosenthal, let's kick off with you. Can you tell us a little bit about maybe your background and what brings you to present day? MIKE: Sure. First of, thanks for having us. It's been a lot of fun doing this over the last [inaudible 01:03]; it's only two weeks, two and a half weeks, something like that. It feels like a lot more. I come from a music industry background, so worked in sort of marketing and strategy for artists for a long time; worked with a band called OK Go back, sort of starting in 2009 or so. I did a lot of early kind of viral music video stuff. And we were sort of early to the idea of sort of leveraging fan engagement and revenue, honestly, kind of beyond sort of just selling their music and touring, so sort of exploring other ways that artists can make money and connect with their fans and was with those guys for five years. And then, I went on and worked at an artist management company in Brooklyn called Mick Management and ran the marketing department there, so doing similar type of work but for a roster of 2025 major label bands. And so, really got to see fan engagement on all different levels, from really large bands down to baby bands who were just getting started. And then, yeah, started my first startup in 2018, so doing sort of fan engagement work, and NFTs, and blockchain-type stuff working with bands, but then also sports and entertainment properties. Yeah, that kind of brings me here. So, always been sort of on the music side of things, which ties into a lot of what Chris and I are working on now, but more generally, sort of fan engagement and how to, you know, drive revenue and engagement for artists and deliver value for fans. LINDSEY: Very interesting. All right, Chris, going to head over to you. Chris Cerrito, can you tell us a bit about your background? And it sounds like yours and Mike's paths; this isn't the first time you've crossed. CHRIS: No. Mike and I have been working together since 2007, I believe. Yeah, that's a great place to start. I've always been kind of a maker and a tinkerer, always been interested in art materials, how things are put together. And that kind of culminated at grad school, where Mike and I met at NYU, where we both studied physical computing and human-computer interaction, making weird things that kind of changed the way that people interact and play with technology in their day-to-day lives. I think the first project he and I worked on together was a solar robotic band that we played with light in front of a bunch of people. It was very wonderful and confusing at the same time. After grad school, I was lucky enough to become a resident artist and then an exhibit developer at a museum in San Francisco called the Exploratorium, which is a museum of science, art, and human perception. I spent ten years there working on exhibits, teaching people things ranging from, let's see; I built a dueling water fountain to teach visitors and users about the prisoner's dilemma. I built a photo booth that used computer vision to teach people about the microbiome that lives on their face, like, just all kinds of weird things like that that fuse the digital and the physical worlds. I loved my time there. And then kind of COVID hit, and I realized that everything I had been working on for ten years was locked up in a museum that I no longer had access to. And it really gave me a desire to kind of bring my ideas into the physical world. I wanted to make things that people interact with and use in their lives on a day-to-day basis. And I would say that's really what brought me here to this point. LINDSEY: Very cool. Very interesting backgrounds, in my opinion. What is the new idea? What is the thing that you're bringing into the incubator? Mike, I'll start with you. Tell us a bit about what you're working on. MIKE: Chris and I are working on physical objects that connect to digital content is sort of the broadest way that I could describe it. I think, you know, as Chris kind of mentioned, you know, we've both been working on sort of physical things that have interactivity for a lot of our careers. I think we both come from an era of a lot more physical objects in your life, whether that's, you know, VHS cassettes at your parent's house growing up, or records and tape cassettes, and just sort of physical things that remind you of the things that you love. And I think that, you know, cell phones are great, and the sort of the smartphone era is amazing and having, you know, every single song, and movie, and television show and podcasts, et cetera, in a black box in my pocket is great. But I think we've sort of gotten to a point where it's more of an organizational problem now than anything else. And we sort of forget the actual things that we love in this world. And so, we're working on basically making physical objects to tie to digital content, and we're starting with music. And that's what we've been working on at thoughtbot is sort of how we can create physical things that basically you can tap, and that will take you to streaming content. One of the first things we're working on literally looks like sort of a little mixtape on a piece of wood, and you can just load that up with any sort of playlist that you might have on Spotify, or Apple Music, or YouTube, or whatever, and tap it, and it will take you there. And so, it's just sort of that idea of like, oh, we used to be able to sort of flip through a friend's music collection and judge them ruthlessly, or become even better friends with them based on kind of what you saw there. And we think that the time is ripe for, I don't know, a blend of that nostalgia with actual sort of, like, real-world utility that people could be into this right now. Chris, what am I missing there? CHRIS: I'd say just to expand on that a little bit, it's, you know, we spend so much time in the digital world, but we still exist in the physical. And a lot of the things, like, you might spend a really long time editing a photo for your parents or making a playlist for a friend, and there's, like, a value there that might not translate because it's digital. It's ephemeral. And I think tying these digital assets to a physical thing makes them special. It gives them, like, a permanent place in your life, something to respect, to hold on to, and maybe even pass down at some point. LINDSEY: Yeah, and I think before we logged on, we actually had Jordyn and Mike grabbing cassette tapes from the room there and to show us -- MIKE: [inaudible 06:49] LINDSEY: What [laughs] was some of their collection and to prove some of the power of these physical –- MIKE: Nothing, like, just old mixtapes. LINDSEY: Mementos. MIKE: Yeah. We were just talking about this on our sync with the thoughtbot crew. They're, like, there's sort of two levels of nostalgia. There's nostalgia for people like us who, yeah, [crosstalk 07:09] mixtapes, right? For people who actually grew up with this stuff and still have it lying around or don't but, like, look at something like that that gives you, like, instant flashbacks, right? You're like, oh my God, I remember scrolling on that little j-card or, like, getting a mixtape for my first, you know, boyfriend or girlfriend, and having it just mean everything. So, there's people for whom that was a thing. And there's, you know, generations of people for whom that is, like, their only connection to that is, you know, Stranger Things or, like, you know, the mixtape exists in pop culture as a reference. So, there's still, like, a very strong attachment there, but it's not a personal one, right? It's a cultural one. But I think everybody has that connection. So, that's kind of why we're starting with the mixtape, just because I think everyone can kind of relate to that in some way. LINDSEY: Yeah, no, yeah. When I hear mixtape, it goes immediately to crushes. You make a mixtape for your crush. CHRIS: Exactly. LINDSEY: It's a huge, powerful market, powerful. MIKE: Oh my God, so powerful. I mean, yeah, I don't know anybody -- LINDSEY: What's more motivating? MIKE: [laughs] Yeah, exactly. CHRIS: Or even just I have a really good friend who I don't get to see as often as I'd like. And he and I are constantly sending each other, you know, Spotify links and text messages. And it's great. I love that interaction. But at the same time, you know, I might forget to add that to a playlist, and then it's kind of lost. If I had taken the time to make something and send it to him physically or vice versa, it just becomes so much more special and so much more real. MIKE: Yeah. I mean, honestly, I first made these...I mean, we can go to this origin if we want. But, like, I literally just went on moo.com, right? The business card company. And they let you upload, you know, 50 different images, and they'll send you all of those as business cards. And so, I literally went on and just made business cards of all the album covers of, like, albums that I loved growing up, right? And their cheapest is this little piece of cardboard. But I had 50 of these, and I'd put them all out on my coffee table, just as something I wanted to have around. And people kept coming, you know, friends would come over, and you would just have these conversations that I haven't had in 10 or 15 years, right? Because no one's going to come to my house and pick up my phone and look at my Spotify collection. But if these things are all just sitting out, they're like, "Oh shit, you're into that? Like, I haven't thought about that album in 15 years." Or like, "Oh, I didn't know you were into that. I'm, like, a crazy super fan of that artist as well." And all of a sudden, we're having these conversations that we just weren't having. Yeah, there's something there where it's all been nostalgia coupled with the kind of prompting of conversation and connection that we've kind of lost, I think. CHRIS: And I think just to clarify a little bit on what Mike's saying, is, you know, this mixtape will be our first product launch, and then we're hoping to move into collectibles for artists and labels. So, shortly after we launch this tape, we're hoping to launch some kind of pilot with a label where you will be able to buy a version of this for your favorite music artist at a merch table in a concert, possibly online. Our dream is to have these sitting there on the table with T-shirts, and records, and other things that artists sell so you can express for the artists that you love. This is a way of expressing your fandom. LINDSEY: Jordyn, heading over to you, this feels like maybe the first consumer product that has gone through the incubator, would you say? Or how do you think about it? JORDYN: Yeah, if you're a consumer -- LINDSEY: Or is it different than other types of products? JORDYN: Yeah, the first incubator project we did with Senga was, I think, what you would call prosumer. So, it was sort of a consumer thing but directed at folks who had kind of freelancing in sort of a business context. It's got a lot of dynamics of the consumer. But this one, for sure, is the first pure consumer play. Though now that I'm thinking about it, you know, AvidFirst had some consumer elements to it, but it was, you know, it was, like, more complex tech [laughs] [inaudible 10:46] totally different thing -- LINDSEY: But definitely the first of the physical, physical [inaudible 10:52] JORDYN: Oh, sure, the first of the physical thing. Right. Absolutely. LINDSEY: Does that change any of, like, the approach of the programming, or it's kind of -- JORDYN: I mean, no, not fundamentally, though it does add this layer of operations that you don't have with a pure software play. So, we have to be, there is a thing that needs to get shipped to people in the world, and that takes timelines, and it takes -- LINDSEY: Supply chain. JORDYN: Yeah, exactly. And Chris is doing most of that stuff. I don't want to, you know, this is not, like, the main focus of our team necessarily, but it intersects, right? So, this isn't the first one of these types of products I've worked on personally in my career. But there's something, like, really, for me, very fulfilling about, like, there's software. There's a big component of software. There's also this physical object that needs to exist in the world. And partly, what's so compelling about Goodz is that it gives you the promise of a physical, like, the sort of good aspects of a physical product, a thing you can hold in your hand and look at and really connect with in that physical way. But it has this dynamic digital, like, essential quality as well. So, it's very compelling as a product because it sort of marries the things that we like about both the physical world and the digital world, which is partly why the team was really excited about working on it [laughs]. LINDSEY: Well, that was going to be my next question is, you know, what stood out to you about the Goodz application for the incubator and the interview process that made you and the team feel like this was going to be a great project to work on? JORDYN: Yeah. So, I think just the team really resonated with the sort of idea in general, and it seemed fun. There was, like, it's a very positive thing, right? It isn't so much about solving problems and pain points. And, sometimes the, you know, when you're very focused on solving problems, it can feel a little doomy because you actually have to, like, immerse yourself in the problems of the people that you're making software for. And sometimes, you start to feel like the world is just full of problems. What Goodz is doing is sort of it is solving a problem in a sense, but not in that kind of way. It's really, like, a fun upside kind of thing, which I think a lot of the folks on the team were very excited about. But, like, the software component, actually, is very interesting to us from a technological standpoint as well. There's a lot of opportunity here to do interesting things on the backend with an object that's essentially functioning as a bookmark out in the world. What all can you do with that? There's something super compelling and technically interesting about it. And I think, also, the team was just sort of excited by Chris and Mike, you know, the energy and the kind of background they were bringing to the table was also super interesting. And then, above all else, what I say every time you ask me this question, which is stage fit, y'all, good stage fit. They're right at the beginning. They haven't built the product yet [laughs]. Gotta say it. It's a good stage fit. They know who they're building for broadly but not super specifically. Got a good vision but, like, haven't made that first step with the software. Perfect stage fit for us [laughs]. LINDSEY: Great. So, Chris, we were talking a bit before about how you two have been collaborators in the past, worked on business ideas before. Why bring this idea into the thoughtbot incubator? What are you hoping to, you know, achieve? CHRIS: One of the main reasons why we wanted to bring this into the incubator was just for support, momentum, and then, also, I would say, validation for our idea. I mean, we came to the incubator with a very, yeah, I would say it was a fairly developed idea that needed to be proved, and we, quite frankly, needed help with that. You know, Mike and I have our own expertises, but we don't know how to do everything. We're more than willing to jump in where we need to go. But having people with expertise to work with has proven to be incredibly helpful, and just having kind of fresh faces to bat ideas around with after he and I have been staring at each other for months now on Zoom calls and meetings. And just, you know, being able to talk about these ideas with fresh faces and new people and get new perspectives has been so very, very helpful. I think something that's also great from the momentum standpoint is that because there's a time limit to this experience, we've got the time that we have with you guys, and we've been able to set goals that I think are very achievable for things we want to occur in the next couple of months, and it feels like we're going to get there. And I think by the end of this, I mean, our hope, and I think we're on track, is to have a functioning physical product that we're going to offer to consumers with a digital backend to support it, which is, in my mind, amazing. That'll totally validate this idea and prove if we have something or not. LINDSEY: I was going to ask if you're open to sharing what those goals specifically are. Is that it? Is it that by the end, you have -- MIKE: Is that it? Lindsey, that's a lot. [laughter] CHRIS: It's a lot. I mean, yeah. I mean, we're going to have a physical object in the world that you can buy via an e-commerce site -- JORDYN: Sounds like we need Lindsey on the team if Lindsey feels like this is so achievable. [laughter] CHRIS: Yeah, yeah. Lindsey...yeah. We're in the beginning [crosstalk 15:47] LINDSEY: I meant, is that the goal? CHRIS: That is the goal. LINDSEY: Is that all? CHRIS: I was going to –- LINDSEY: Is that all you got? CHRIS: Mike, do you agree? MIKE: Yeah. Is that the goal? Yes, that is the goal. I mean, you know, when we sat down with the thoughtbot team kind of week one, you know, they're sort of like, "All right, let's define kind of the experiment." So, we refer to them as experiments, which I think is helpful because, like, what are the experiments that we want to be doing during our time here? And, you know, we talked about it a lot. And yeah, I think it's, you know, having a physical product out in the world, having a website in which to sell it. But also, it's really like Chris was saying, it's like, it's market validation, and just making sure we actually have something that people want. It's like, you know, running a startup takes so long and, like [laughs], you know, you'll do it for so many years. It's like bands when people say, like, "Oh, that's an overnight sensation." It's like, you know, that band has been slogging it out in tiny, little venues for four years before you ever heard of them. It's like, that's what so much of the startup world feels like to me, too. It's like, "Oh, you're just getting started as a startup?" It's like, "Well, we've been working on this forever." And I know how long this can take. And so, I think we want to learn as early as possible, like, is this something people actually want? Because if they don't, like, we'll just go do something else. I don't want to spend years making something that people don't want. So, I think the biggest goal, for me, is just validation, and then that is sort of how we get there is like, okay, how do we validate this? Cool. Let's identify some, you know, assumptions of personas that we think are people who do actually want this and then try to go sell it to them. And all the implications from that are, okay, well, you need a website where somebody can buy it. You need a physical product that somebody can actually buy. So, all those things sort of come out of that, but, for me, it's like, proving that assumption, is this thing real? Do people actually want this? And everything else is like, okay, how do we prove that? LINDSEY: Jordyn, what does that look like in these first few weeks here? User interviews, I assume, how are the user interviews going? JORDYN: Always. Always. So, you know, we kick it off by just, like, doing the exercise where we list everybody who might want this. And the team, you know, it's a fun product. Everybody brought their own assumptions and ideas to the table on that. You know, we had a lot of different scenarios we were imagining. It's super fun getting that stuff out of people's heads, just, like, what are we all thinking? And then, you know, we get to negotiate, like, okay...I always encourage everyone to think, like, if everyone else on the team was on the moon, you had to make a decision about a market segment to pick; which one would you pick? And then we kind of argue about it in a productive way. It really helps us get at, like, what are the dynamics that we think matter upfront? And then we pick one, or, in this case, we have a few. We have a handful. And we're running interview projects where we just recruit people to talk about people that meet this persona, talk about a specific problem. We're in the middle of that right now. And it's fun, fantastic. These conversations are super interesting. We're validating a lot of the things that Mike and Chris, you know, walked into this with, but we're learning a bunch of new things as well. And, like, really, part of the aim there is to validate that there's a hole in the market that we might fill but also to hear the language people are using to describe this stuff. So, when people talk about buying music, merch, you know, making playlists, et cetera, like, what language do they use to talk about that? So that we make sure we're speaking the language that our customer uses to describe this stuff. And we're, you know, we're right in the pocket of doing that, learning stuff all the time. And it helps us kind of hone the messaging. It helps us know where to go talk to people about it, how to talk about it, but it's, you know, it all kind of fits together. And it's just this, really...the early stages. It's just a bunch of us in a room, a virtual room, in this case, sort of, like, tossing ideas around. But out of it crystallizes this sense of alignment about who this is for, how to talk to them about it, and with a goal. And, you know, Mike and Chris walked in with the exact right mindset about this, which is, yes, it's experiments. We need to validate it. Let's make sure there's a there-there. If there's a there-there, let's figure out where it is [laughs], like, all those things. And we're running these experiments, and it was really [inaudible 19:36]. We got down to business quite quickly here. It was really great. LINDSEY: Like you said, it's not necessarily a problem or, you know, the typical framing of a problem. How do you start those user interview questions around this? Do you feel a gap between the physical and the digital sound? [laughter] JORDYN: No, no. LINDSEY: It's maybe not it [laughs]. JORDYN: Yeah, no. Well, I can tell you what our startup questions are. One of them is, tell me about the last time you bought music merch. Go for it, Lindsey. Tell us. LINDSEY: The last time I bought music merch, I went to a Tegan and Sara concert a few weeks ago, and I bought a T-shirt. JORDYN: Tell me about buying that T-shirt. Why'd you buy it? LINDSEY: Because I wanted to remember the show and my time with my friends, and I wanted to support the artists. I know that buying merch is the best way to support your favorite touring artists. JORDYN: So, it's just, you know, we could spend the rest of this time talking [laughter] [crosstalk 20:34], and it would be awesome. So, it's really a lot of things like that. LINDSEY: Gotcha. JORDYN: You don't ask, "What problem are you trying to solve by buying this t-shirt?" Right? Like, that's not, you know, but we ask you to tell us a bunch of stories about when you did this recently. You know, and if you make playlists for friends, you know, that's a different persona. But we would have asked, you know, like, "Tell me about the last playlist you made. You know, who did you share it with? You know, what happened after that? What happened after that? What happened after that?" It's a lot of questions like that. And there's just nothing better. People love to tell you what's going on with them. And it's great [laughs]. LINDSEY: Yeah. As you all have been doing these interviews, Mike and Chris, have you been surprised by anything? Any interesting insights that you're seeing already? CHRIS: I mean, I haven't done really much in the way of user interviews in the past. This is a really new experience for me. And then we're, obviously, not on the calls because that would be weird and probably intimidating for people. But we're getting lots of highlights from folks who are doing them, you know, in our daily sync. And I'm surprised at how many, like, really intense, like, playlist nerds we have found even just in, like, the few people we've talked to, like, in the best possible way. Like, people who are like, "I make playlists all the time." Like, you're talking about, like, a vinyl fan or, like, a...Jordyn, what's the story? It's, like, the guy who there was so much out-of-print vinyl that he started a vinyl label just to get the albums in vinyl. [crosstalk 21:56] JORDYN: Yeah. There were a bunch of releases that he feels really passionately about that were never released on vinyl that he knew would never be released on vinyl. And so, he started a vinyl record label. And we just found this guy [laughter]. CHRIS: Is that indicative that that's, like, an entire persona we're going to, like, target? Absolutely not. But it's just, like, it's amazing that even just in the few user interviews we've done, that we've found so many very passionate people. And it's sent me down, like, a TikTok rabbit hole of, like, TikTok, like, music nerd influencer-type folks who are posting playlists. And they, like, hundreds of thousands of likes on these videos that are literally just, like, screen with text on it that you're supposed to, like, pause the video [laughs] and, like, look at, like, the songs that they're recommending. And it's like, who does that? And it was like, these people do that. And it's like, so there are...it's been very encouraging to me, actually. I was worried that we were going to find not as much passion as we had suspected, and I think the opposite has proven to be true. So, it's exciting. CHRIS: Yeah, I completely agree with Mike. It's been so encouraging. I think, for me, what we're doing is an idea that I'm very excited about and have been very excited about for a long time. But hearing the responses that we're getting makes me confident in the idea, too. That's great. I mean, I think that is everything that a founder needs, you know, is excitement and confidence. MIKE: Well, and just the whole user interview experience has, like, made a lot of my other conversations sort of I've tried to frame parts of them as user interviews because I'm talking to a lot of, like, label folks now, and artists, merch people. And, you know, I ended up just sort of, like, asking them, I mean, yes, trying to explain the product and work on kind of partnership stuff, but a lot of it is really just geeking out with them. And just, like, hearing their thoughts about, like, what they love about merch because these are people that clearly think about this stuff all the time. So, it's definitely kind of, like, tuned my other conversations into trying to get unbiased feedback. LINDSEY: Yeah. Everything is a little user interview now. MIKE: Yeah, exactly. LINDSEY: Get that angle in there. All right, so some early validation and excitement. That's really cool to hear. Any challenges or, you know, other kinds of learnings early on? Anything that's been invalidated? MIKE: I don't know that we're there yet. [inaudible 24:02] Chris, I don't know. I'm happy to find that some things are invalidated, but I don't really feel...you know, some of the personas that we decided or maybe just one of the personas we decided to pursue, I think we're having a hard time having those user interviews kind of really bear fruit, but that's helpful, too, actually. I mean, it's like, okay, well, maybe that's not a group that we target. JORDYN: Yeah. It's about, like, [inaudible 24:24]. I encourage folks not to think about this like a 'no, not that,' and instead think of it as like a 'not yet.' And that's, I think, the dynamic here with a couple of the personas we were interested in. It's just been turned into kind of, like, a not yet for reasons that we very quickly figured out, but we'll get there. It's just a matter of figuring out we had some other personas take precedence because they're more sort of red, hot in a way, right? It's just easier to get in contact with these people, or it's, like, clear what they're going for or what they need from the market. So, you know, we have this whole list, and it was not clear at first who was going to kind of stand out. But we've kind of found some focus there, which means, invariably, that there's things that are falling out of the frame for now, and you're kind of de-prioritizing them. But it really is, like, a we'll get to that [laughs]. We'll eventually get to that. LINDSEY: Yeah. And part of the process, who's going to rise to the top right now? JORDYN: Yeah, exactly. LINDSEY: Do you have anything you can show and tell with us today or not yet? MIKE: So, Chris has been hard at work on all the physical side of this stuff and going back and forth with our manufacturing partner and all that good stuff. But we have a final version of the mixtape product. LINDSEY: For when this gets pulled into the podcast, Mike's showing us a physical card. CHRIS: It's a small card, and we call them Goodz. And it's printed on three-millimeter plywood using a UV printing process, super durable. And this is something you can put in your pocket. You're not going to wreck it. I think you could actually (Don't quote me on this.), but I think you can even, like, put it through a washing machine, and it would be fine. Embedded in this card is a chip that can be read by your phone, and that's pretty much what we're working with. MIKE: Yeah, so the idea is you just sort of tap this, and it'll take you to a streaming version of a playlist. And then Chris has also been making these adorable crates. And [crosstalk 26:10] LINDSEY: The little crates I love. MIKE: And we actually have some wooden ones, too, in the testing that's [crosstalk 26:15] LINDSEY: And then the mixtapes get stored in the little crates [crosstalk 26:19] MIKE: Yeah. So, you could have -- LINDSEY: Throw it on your desk. CHRIS: Each crate can hold about, I think, 15 of these things. What's really cool about this product on the physical side is we are using a tried-and-true technology, which is NFC chips. These are things that make Apple Pay work, make Google Pay work. They are in your E-ZPass when you drive through a toll booth. This is stuff that's been around for years. So, we're just kind of leveraging this technology that's been around for so long in a new way. MIKE: Yeah, I think it's similar to kind of the evolution of QR codes, right? It's like they were sort of around forever, and then it was, like, COVID and restaurant menus kind of kicked those into mainstream. Like, NFC has been around for a long time. It's very tried and true. It's affordable. But I want to say Apple only turned it on by default, like, the NFC reader in the iPhone in the last, like, 18 to 24 months, right? Like, it started...like, it's been around for a while, but they're sort of slowly kind of...and now you just sort of see it everywhere. People are using it on the subways in New York to scan for tickets or for accessing stuff. I was also just showing Chris has been prototyping with the ability to sort of keep these on a key ring. So, we have, like, a little chain hole on them. It is [inaudible 27:22] to sort of have this on your backpack or, you know, on a key ring, or something like that. And friends could kind of, like, come up to you and just, like, scan one that looks interesting. CHRIS: And yeah, something that's awesome about this is you don't need an app. You don't need to download anything. As long as your NFC reader is on when you scan this, it will bring you to the music that it's linked to, which I think is awesome. So, I mean, my dream is to have these, like, hanging off of people's backpacks so I can, like, scan them in the subway or, you know, it's such, like, an easy thing to do. And it requires so little technical time on the user's end to be able to do it. LINDSEY: Oh, we got a question here. "So, Moo used to offer NFC cards. What made you decide to do the thicker plywood model?" CHRIS: Durability is really what it comes down to. We wanted something that felt like an object that you can have and treasure. Like, these have weight, you know, these feel like something, not just a piece of paper. This is something that you can have and [inaudible 28:22] your desk, and it's not going to fade in the sunlight. It's not going to disintegrate over time. This is something that's going to last. MIKE: Yeah, the cards would definitely, like, as I would sort of carry them around and show them to people and stuff, the cards would start, you know, breaking. It's like having a business card in your pocket, right? Eventually, it's going to kind of wear out. And plus, we had, like, the stickers were visible on the back of them. And we were, like, having the sticker just completely disappear inside the wood; it just feels a little bit more like magic. LINDSEY: Well, thanks for demoing there. I put you on the spot a little bit. But they are...I had seen them in the Slack, and they're very cool [laughs]. So, I had to ask if we could show them off a bit. MIKE: Of course. CHRIS: I think another thing to think about, too, is we've been talking a lot about the user experience. But if and when we get to the point of making these for artists, artists will be able to collect so much data off of the way that people buy and collect and use these things over time, which is something that we're really, really excited about. And also, you know, we're working on a way to make the link in the object updatable over time. So, artists will be able to change what a card points do to inform their users about the latest and greatest thing. LINDSEY: Very cool. Jordyn, what's next on the programming agenda for Chris and Mike? JORDYN: It's really sort of we're in this, like, iterative cycle. So, we're talking to folks. We're working on the website. The conversations we're having with people are informing how we're framing this first experiment with the mixtape, how we're marketing it, who we're marketing it to. I think next up is probably a Google Ad experiment to really see if we can piggyback on some stuff or at least figure out a new consumer product. It's so tough, right? It's also not a thing people are searching for. So, we have to come up with some experiments for how we get people to that website [laughs]. So, you know, Google Ads funnels is just something you kind of have to do because it's very interesting to figure out what people are responding to, what people are searching for. But we're going to have a bunch of other experiments as well and non-experiments. Outbound experiments: can we go to people? Can we get listed in a gift-buying guide for the holidays? Or, like, we don't know. There's a bunch of experiments we need to do around that, which is really just this iteration. We won't stop talking to users, but, you know, everything we're hearing from them will inform where we go and how we talk to the folks in those places where we end up. And really, it's just about starting...once this is up and, you know, there's, like, an orderable thing, there's, like, a whole data cycle where we start to learn from the stuff we're testing; we actually have some real data for it, and we can start to tweak, iterate and change our strategy. But the bigger thing, also, is this bigger platform. So, the next thing really, the big next thing, is to sort of start to scope and create an architecture idea. What's it going to take to build the actual backend thing? And it's the thing that thoughtbot really [laughs] excels at, which is software. So, you know, that's the big next kind of project. Once the mixtape experiment is sort of out and in flight and we're getting data, we really need to turn our attention to the technical backend. LINDSEY: Exciting. Another comment/question from Jeff, who maybe needs a user interview. "Love the crate more than the actual albums. Maybe offer collections of artists." MIKE: Yeah, that's the plan. CHRIS: Yeah, definitely. It's a good idea. Yeah, it's, I mean, and labels get to, especially, like, small indie labels get really excited about doing, like, crates worth of collections of different artists or, like, you know, digging through their back catalog, their subscription services. There's a lot of different angles for sure about that idea. LINDSEY: [inaudible 31:55] Chris and Mike, going into this next section of the programming, for anyone watching right now, or watching the recording, or listening to the recording, any action items from them? You know, are you looking for any user interviews or have any survey or any destinations you'd like to send people yet? CHRIS: Not quite yet, but soon, I would say. Well -- MIKE: I mean, [inaudible 32:19] plug the website, I mean, you know, I think we've got, like, an email to sign up from there, right? The URL is getthegoodz.com and I [crosstalk 32:27] LINDSEY: Goodz with a Z. MIKE: Goodz with a Z. CHRIS: With Z. MIKE: So yeah, if you want to go there, you can sign up. I think there's an email signup on there to learn more. LINDSEY: Perfect. All right. getthegoodz.com email sign up. To stay up to date on Goodz and the incubator, you can follow along on the thoughtbot blog. You know, as always, send us any questions you might have, and we're happy to get to those. But otherwise, thanks for listening. And thank you all — Jordyn, Chris, and Mike. Thanks so much for joining today and sharing and being open about your stories so far. MIKE: Thank you. CHRIS: Yeah, thank you, Lindsey. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions. Special Guests: Chris Cerrito and Mike Rosenthal.

GDP Script/ Top Stories for Nov 8th Publish Date:  Nov 7th HENSSLER 15 From the Henssler Financial Studio Welcome to the Gwinnett Daily Post Podcast. Today is Wednesday, November 8th and Happy heavenly Birthday to writer Margret Mitchell. I'm Bruce Jenkins and here are your top stories presented by Peggy Slappy Properties. Peach Pass is Now Accepted in Six More States Through Agreement with E-ZPass Children's Museum of Atlanta Honors Brenda Reid with Power of Play Award How an extinct human ancestor's gene may affect our mental health Plus, my conversation with Leah McGrath from Ingle Markets on snacking for teens. All of this and more is coming up on the Gwinnett Daily Post podcast, and if you are looking for community news, we encourage you to listen daily and subscribe! Break 1: PEGGY SLAPPY STORY 1: Peach Pass is Now Accepted in Six More States Through Agreement with E-ZPass Peach Pass users in metro Atlanta can now use it on toll lanes in six more states through an agreement with E-ZPass, expanding the convenience of toll payments. The states included are Indiana, Illinois, Kentucky, Maine, Maryland, and Rhode Island, joining Florida and North Carolina, which had pre-existing agreements with Georgia. This interoperability plan aims to make Peach Pass and E-ZPass compatible with each other in several more states by winter 2024. Both Peach Pass and E-ZPass users can enjoy smoother travel in participating states, providing greater convenience and flexibility for toll payments. Georgia also has similar agreements with Florida and North Carolina for different toll payment systems.   STORY 2: Children's Museum of Atlanta Honors Brenda Reid with Power of Play Award The Children's Museum of Atlanta has awarded Brenda Reid the prestigious Power of Play award, recognizing her dedication to fostering opportunities for the next generation through community involvement and service on children's organization boards in Atlanta. Reid is the Community Relations Manager for Publix Super Markets' Atlanta division and an alumna of Clark Atlanta University. The 2024 Imagination Ball, an adults-only charity event aimed at promoting play-based learning for children from all backgrounds, will be held on March 23, 2024. The award celebrates individuals who embody the museum's mission of encouraging children's imagination, exploration, and learning through the transformative power of play.       STORY 3: How an extinct human ancestor's gene may affect our mental health A study reveals that an extinct human ancestor, the Denisovans, might have contributed to certain gene mutations affecting our mental health when they bred with modern humans. The genetic variant linked to zinc regulation, which Denisovans passed on to some of us through interbreeding, makes carriers more susceptible to conditions like anorexia, obsessive-compulsive disorder, schizophrenia, and depression. The mutation likely helped ancestral populations of sapiens adapt to cold climates. While the adaptation has a geographical scope encompassing different populations around the world, it is notably less frequent in African populations. Further research, including animal models, may offer insights into this predisposition to mental illnesses.   We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We'll be right back Break 2: M.O.G. – TOM WAGES – DTL   STORY 4: Analysis: Sweep or split? Either is likely given Trump, Biden liabilities With a year to go until the 2024 elections, the outcome remains uncertain. Narrow majorities in the House and Senate, coupled with a volatile presidential race, mean that anything from a single-party sweep to a split partisan decision is possible. It could be a strong year for the GOP, with opportunities to take the White House and Senate. However, Democrats also have a chance to win the presidency and the House. The presidential race is likely to center on the economy and other key issues, with each party emphasizing issues that benefit their candidates. Regardless, the top of the ticket will set the tone for down-ballot races, where the correlation between presidential and congressional results is high.   STORY 5: Study reveals mental and physical benefits of playing golf A study has found that playing a round of golf or walking six kilometers can significantly improve immediate cognitive function in people over 65. The research involved 25 healthy older golfers who participated in three different exercises: an 18-hole golf round, a 6km Nordic walking session, and a 6km regular walking session. All three exercises improved lower cognitive functions, and Nordic walking and regular walking also enhanced executive functions. The findings highlight the value of age-appropriate aerobic exercise, such as golf and walking, in maintaining and enhancing cognitive function among older adults.   We'll be back in a moment   Break 3:  ESOG - INGLES 5       STORY 6: LEAH MCGRATH And now here is my conversation with Leah McGrath from Ingles Markets on snacking for teens.   STORY 7: LEAH MCGRATH ***LEAH MCGRATH INERVIEW***   We'll have final thoughts after this.   Break 4: Henssler 60   Signoff – Thanks again for hanging out with us on today's Gwinnett Daily Post podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, the Community Podcast for Rockdale Newton and Morgan Counties, or the Paulding County News Podcast. Read more about all our stories, and get other great content at Gwinnettdailypost.com. Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. www.wagesfuneralhome.com  www.psponline.com www.mallofgeorgiachryslerdodgejeep.com  www.esogrepair.com www.henssler.com  www.ingles-markets.com  www.downtownlawrencevillega.com  www.gcpsk12.org  www.cummingfair.net www.disneyonice.com www.downtownlawrencevillega.com #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversations  See omnystudio.com/listener for privacy information.

Michael is back, and reacts to Ebro's gift to Peter, the Jets being 3-3 and who checked in with him while he was out. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode's so special that we're releasing it early! Patrick Faga, CEO and Founder of FirstWork is a really incredible young entrepreneur. He created an app-based educational platform designed to enhance learners develop their verbal skills at an early stage. Patrick was born and raised in Washington DC. And even when studying,  grew to wonder how people's brains impact their behavior. Patrick's curious mind led him to create an environment that encourages people to align their behavior more closely with their best interests.Charge up your EZ Pass and hop on i95  to Washington DC and find out more about Patrick Faga's vision that led him to build FirstWork, and its impact on the community and beyond!Guest info:First Workhttps://firstworkapp.com/Patrick Fagahttps://www.linkedin.com/in/patrickfaga/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

People claim to get great ideas in the shower. But is that a real thing? Is there something about taking a shower that can actually generate ideas and solutions? Listen as this episode begins with some interesting research about the power of a shower. https://www.headspace.com/articles/shower-epiphanies You are about to amazed at some of the unusual and random things that can affect your health in significant ways. Things like your birthday, if there is EZ Pass on a highway nearby, if there is a parade or a race through the streets of your town – all these things can impact your health and wellbeing in ways you can't imagine. How so, you ask? That is what Anupam B. Jena is here to explain. Bapu, as he is called, is a medical doctor, economist, Harvard professor, host of the podcast Freakonomics M.D. https://podcasts.apple.com/us/podcast/freakonomics-m-d/id1577556965 and author of the book Random Acts of Medicine: The Hidden Forces That Sway Doctors, Impact Patients, and Shape Our Health (https://amzn.to/3Y54hF4). You can certainly make the case that we are and have been a career-focused culture. So much of our identity and self-worth gets wrapped up in what we do for a living – our job. Is that a good thing? Maybe for some but not for everyone according to Simone Stolzoff. He is a journalist whose work has appeared in The Atlantic, WIRED and numerous other publications. He is also author of the book The Good Enough Job: Reclaiming Life from Work (https://amzn.to/44MYZjI). Listen as he explains the downside of always looking for the perfect job sacrificing other aspects of your life for the sake of your career. He then offers an alternate way to look at work and life. How can brushing your teeth help you lose weight? It's all about WHEN you brush them. Listen as I explain how good dental hygiene can reduce the size of your waistline. https://www.popsci.com/does-brushing-your-teeth-affect-your-appetite/ PLEASE SUPPORT OUR SPONSORS! Take a bite out of summer with HelloFresh! From chef-crafted seasonal recipes to their new Fresh & Fit summer menu, HelloFresh brings flavor right to your door. Go to https://HelloFresh.com/something50 and use code something50 for 50% off plus free shipping! For the first time in NetSuite's 25 years as the #1 cloud financial system, you can defer payments of a FULL NetSuite implementation for six months! If you've been sizing NetSuite up to make the switch then you know this deal is unprecedented - no interest, no payments - take advantage of this special financing offer at https://NetSuite.com/SYSK ! Now, your ideas don't have to wait, now, they have everything they need to come to life. Dell Technologies and Intel are pushing what technology can do, so great ideas can happen - right now! Find out how to bring your ideas to life at https://Dell.com/WelcomeToNow Discover Credit Cards do something pretty awesome. At the end of your first year, they automatically double all the cash back you've earned! See terms and check it out for yourself at https://Discover.com/match U.S. Cellular knows how important your kid's relationship with technology is, so they've made it their mission to help them establish good digital habits early on! That's why they've partnered with Screen Sanity, a non-profit dedicated to helping kids navigate the digital landscape. For a smarter start to the school year, U.S. Cellular is offering a free basic phone on new eligible lines, providing an alternative to a smartphone for children. Visit https://USCellular.com/BuiltForUS ! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Friend of the show, New Jersey governor Phil Murphy sits down with Ebro in the Morning to discuss a variety of topics including recent issues between communication of New York & New Jersey EZ Pass, what NJ is doing about reproductive rights, recreational cannabis licenses in the state, and expanding AP African American Studies courses in High Schools across the state.  Find new podcasts here: https://www.hot97.com/podcasts SIGN UP FOR BETTERHELP: https://www.betterhelp.com/get-started/?go=true&transaction_id=102354e0ba6c13b32a4f65baab2c5b&utm_source=podcast&utm_campaign=1378&utm_medium=Desktop&utm_content=&utm_term=ebro¬_found=1&gor=start  See omnystudio.com/listener for privacy information.

Ebro, Rosenberg and Laura Stylez star in HOT97's flagship program Ebro in the Morning - this episode aired on 2/16/2023 Ebro, Rosenberg, Laura Stylez and the crew are broadcasting live from HOT 97 -  the crew talks about the MLB's new rules, Ebro Vs. EZ-Pass, the greatest remixes of all time, and much more!  Find new podcasts here: https://www.hot97.com/podcastsSee omnystudio.com/listener for privacy information.