Recipe for Greatness

Martin Holden-White takes us through his journey of founding Grubby, the UK's first 100% plant-based recipe kit company that has delivered over 2 million meals since launching in 2019.• Starting in kitchens at 16 years old before studying hospitality• Originally conceptualizing Grubby as a smart fridge vending machine for offices• Pivoting the entire business model during COVID lockdown to home delivery• Delivering free meals to NHS workers as a testing ground for their operations• Building a distinctive brand identity with deliberate "special wrongness"• Prioritizing sustainability through biodegradable packaging and bike couriers• Taking a measured approach to growth compared to competitors who raised 10x more funding• Achieving profitability in three of the last five months through operational efficiency• Expanding into a marketplace featuring exclusive plant-based products• Opening up into ready meals as their next business developmentCheck out our cookbook published with Penguin, available on Amazon and in bookstores across the UK. The recipes have been refined through five years of customer feedback, making them simple, accessible weeknight dinners using easy-to-find ingredients.Support the show

Felix James, co-founder and head brewer at Small Beer, takes us through his brewing journey from childhood experiments to pioneering the world's first brewery dedicated to beers under 2.8%. His passion for biology and fermentation forms the foundation of a revolutionary approach to creating full-flavoured beer with less alcohol.• Started brewing at age 4 with a home experiment using a milk bottle and bread yeast• Biology degree led to professional brewing, beginning at Budweiser where he learned rigorous quality standards• Met business partner James Grundy at Sipsmith, gaining crucial business experience beyond brewing operations• Spent over 18 months developing recipes before launching Small Beer• Designed custom brewing equipment focused on extracting maximum flavour rather than alcohol• Created the brewing system from scratch, taking personal risk when manufacturers initially questioned the design• Pioneered the "mid-strength" beer category in the UK market• Developed the concept of "coasting" as an alternative to alternating between alcoholic and non-alcoholic drinks• Small Beer sits below the diuretic limit, reducing dehydration and hangover potential• Available in Waitrose, Ocado, Majestic Wines, and launching in M&S from June 18thSupport the show

Richard Peake shares his remarkable journey from Mars Graduate Scheme to doubling Merchant Gourmet's revenue as Managing Director and the leadership lessons he learned along the way. His approach to business combines vulnerability with high standards, creating frameworks that empower teams while staying true to brand authenticity.• Early career at Mars provided foundation but entrepreneurial spirit led to Method, Lily's Kitchen and RX Bar UK• Finding opportunities in "unsexy markets" by making enduring product categories culturally relevant• Creating the perfect balance between structure and entrepreneurial freedom with his "swim lane" approach• Leadership philosophy centred on vulnerability and servant leadership• The importance of brand authenticity and getting comfortable in your own skin• Winning at point of purchase through distinctive packaging and shelf presence• Understanding personal strengths and weaknesses rather than following prescribed career pathsCheck out Merchant Gourmet's ready-to-eat plant-based products and learn more about starting a food business at www.jgreenwood.comSupport the show

Charles Redfern shares his organic food journey from founding Real Foods, Organico, and Fish4ever, revealing how his French roots inspired a mission focused on reviving and expanding organic products with sustainability at the core.• Accidentally entering finance before realising his passion for food entrepreneurship• Starting with French cordial, facing distribution challenges and learning on the job• Expanding into organic juices and becoming an early pioneer in the health food sector• Developing Fish Forever brand focused on sustainability before it became mainstream• Creating a comprehensive sustainability framework beyond just fish stocks to include social impact• Building a unique 38-point "who, what, where, how" system for evaluating ethical sourcing• Navigating economic disruptions through adaptability rather than rigid planning• Establishing European presence as Brexit changed UK-EU trade relationships• Highlighting the contrast between UK and European organic markets• Challenging superficial sustainability claims in modern food marketingSupport the show

Valentijn van Santvoort, co-founder of Holie's cereal, shares how they've disrupted the traditional breakfast category by creating genuinely healthy, sugar-free alternatives that challenge industry giants through transparent, fearless marketing.• Background as a brand strategist for major agencies like Nike and IKEA before getting tired of selling average products with cool stories• Co-founded Wunderbrief, a digital nomad platform, before joining Holies in 2019• Uncovered how 80% of supermarket food is unhealthy, with cereal brands hiding sugar through misleading marketing• Developed the "Challenger Brand Playbook" - directly comparing their products to competitors on packaging• Implemented a differentiated marketing approach featuring founders in bathrobes to build authentic connection• Built an in-house creative team rather than using external agencies to maintain creative control• Grew to become #2 cereal brand in Netherlands and #4 in Belgium• Recently expanded to UK market via Ocado with plans for wider retail distribution• Focuses on creative content marketing through Instagram and TikTok while enabling product sampling• Emphasizes the importance of focus and fearless creativity in building successful challenger brandsCheck out Holies' Protein Crunch Granola on Ocado for a genuinely healthy, delicious breakfast option that proves you don't need added sugar for great taste.Support the show

Discover how Tess Reed transformed her homemade tahini dressing into All Dressed Up, a standout brand now stocked in Whole Foods and Ocado within just one year of launching. Tess shares her winding career path from university graduate to food entrepreneur and the pivotal moments that led to her business success. • Growing up on a farm with a food-loving family shaped Tess's passion for quality ingredients• Early career at The Coconut Collaborative provided valuable food industry experience• Brief detour into tech revealed that food was where her true passion lay• COVID redundancy led to formal culinary training at Leiths School of Food and Wine• All Dressed Up began with a simple tahini dressing and her boyfriend's business suggestion• Initial production involved making just 12 bottles at a time in her kitchen• Finding a manufacturer willing to produce small batches was a crucial turning point• Focusing on quality ingredients and authentic flavors created a point of difference• The food industry's collaborative nature provided support and mentorship• Balancing a full-time job while building the business required significant sacrifices• Future plans include growing the team and expanding into more major retailersYou can find All Dressed Up dressings in farm shops, delis, independents and on Ocado. If you want to know more about starting a food business, visit www.jgreenwood.comSupport the show

Chris Kong's journey from child actor in Hong Kong to co-founder and co-CEO of Better Nature is nothing short of remarkable. Chris shares how his early experiences in biochemistry at the University of Oxford and his passion for sustainability led him to create a leading tempeh brand in the UK. Growing up with an entrepreneurial spirit, from selling snacks to classmates to experimenting with a hot dog stand, Chris's story is one of relentless pursuit to develop impactful, planet-friendly products.The episode takes you through the transformative journey of Better Nature's inception, sparked by a chance encounter at a biotech conference. A conversation with his future co-founder, Ellen, challenged Chris's dietary habits and planted the seeds for a revolutionary plant-based protein business. Through this serendipitous meeting, Chris discovered tempeh and its untapped potential in the UK market, leading to a bold mission to make this protein-rich product a supermarket staple and win over health-conscious consumers.Chris also opens up about the trials and triumphs of the sustainable food business. He details the strategic moves, such as rebranding, to highlight tempeh's health benefits, and the role of strong partnerships in scaling production. His background in sports instilled a dedication to persistence and discipline, essential traits in bringing Better Nature's vision to life. This episode promises not just an entrepreneurial story but an insightful reflection on aligning business with a meaningful impact on the world.Support the show

Florian de Chezelles, co-founder of The Salad Project, joins us for a conversation about his remarkable journey in the hospitality industry. From growing up in a lively family of five siblings to his transformative education at the prestigious Ecole Hôtelière de Lausanne in Switzerland, Florian shares how these experiences shaped his communication skills and passion for hospitality. We delve into his early career with luxury giants LVMH and the Waldorf Hilton, where he honed his meticulous attention to detail and discovered his love for creating memorable experiences.Fueled by passion and a desire for fulfillment, Florian embarked on an entrepreneurial journey with co-founder James, leading to the creation of The Salad Project. Despite initial challenges like limited savings and the unforeseen COVID-19 pandemic, they crafted a menu that resonated with a wide range of dietary preferences. Listen as we recount the amusing process of naming the business and the innovative strategies behind their menu development, which relied on personal preferences and customer archetypes rather than traditional market research.Discover how The Salad Project has thrived with seven locations across London, thanks in part to savvy investors and the power of word-of-mouth marketing. Florian also emphasises the game-changing role of digital technology in their business model, which positioned them ahead of the curve during the pandemic. Throughout this journey, the complementary partnership between Florian and James has been key, blending their skills and mutual respect to build a successful and enduring brand. Join us for a blend of inspiring stories, practical advice, and a celebration of entrepreneurial spirit in the hospitality industry.Support the show

Ever wondered how a simple bean can transform the food industry? Join us as Amelia Christie-Miller, the innovative force behind Bold Bean Co, shares her extraordinary journey from a food-loving childhood to becoming a notable entrepreneur in the UK. Gain insights into how Amelia's experiences in Spain ignited her passion for beans, leading to her entrepreneurial success and the presence of her products on the shelves of major retailers like Waitrose, Sainsbury's, and M&S. Amelia's story is an inspiring testament to how dedication to sustainability and flavour can redefine a market, and how she leveraged community engagement and data-driven insights to forge genuine connections with consumers.Explore Amelia's strategic shift from a direct-to-consumer model to entering the retail space during the COVID-19 pandemic. Understand her proactive engagement strategies with supermarket buyers and how she navigated the complexities of the grocery marketplace. Amelia highlights the significance of "brand servicing" over "brand selling," emphasising the importance of authentic interactions with consumers. Through her story, you'll discover the intricacies and excitement of the supermarket landscape, offering valuable lessons for anyone enthusiastic about food and entrepreneurship.Amelia also delves into the entrepreneurial mindset, the importance of having a co-founder, and the rewarding challenges of building a brand with integrity. Learn about her growth-oriented approach, how past experiences shaped her business acumen, and why focusing on quality ingredients is crucial. Uncover the behind-the-scenes efforts that brought Bold Bean Co to life and the power of a growth mindset. Whether you're an aspiring entrepreneur or a food enthusiast, this episode offers a delicious blend of inspiration and practical advice for crafting a successful food business.Support the show

Uncover the inspiring entrepreneurial journey of Melissa Snover, the visionary founder and CEO of Nourished, as she takes us on a ride from her unexpected start in business to pioneering innovations in the world of personalised nutrition. Melissa's passion for creating a vegetarian gummy candy led her to experiment with plant-based ingredients and develop a vegan gummy using Gellan gum. Throughout this episode, Melissa opens up about the challenges she faced in scaling her businesses, from branding to international logistics, and how her dedication to food technology continues to break new ground in the industry.Explore the art of strategic partnerships and business growth through Melissa's insights into the fine balance between knowing when to pivot and the power of aligning with the right partners. Highlighting a successful collaboration with Magic Candy Factory and industry giants like Colgate, Melissa illustrates how mutual innovation and value addition can propel a company's vision forward. This episode also offers effective strategies for raising brand awareness, emphasising tailored marketing approaches that honour the unique attributes of each product, and showcasing practical examples from Nourished's successful launch.Melissa also shares her wisdom on building confidence as an entrepreneur through delegation and strategic marketing. Learn about the importance of trust and clear communication in empowering team members and the impact of public relations in fostering consumer trust. By balancing intuition with data-driven decision-making, Melissa navigates the complexities of managing a growing team and creating unprecedented technology. Her journey is a testament to perseverance and dedication, encouraging aspiring entrepreneurs to consider their personal circumstances while pursuing their dreams. Listen in to be inspired by Melissa's commitment to innovation and her trailblasing contributions to the industry.Support the show

Meet Huib van Bockel, the creative force behind Tenzing, a natural energy drink brand that's turning heads. Journey through Huib's eclectic career, from his marketing roots at Unilever and Red Bull to his initial entrepreneurial steps with a fashion venture specialising in high-end socks. Huib opens up about the vital lessons learned in supply chain management and how these experiences shaped his unique approach to launching Tenzing. This episode offers a candid reflection on aligning personal expertise with business aspirations and the transformative power of passion and commitment.Huib's narrative challenges the conventional wisdom of spotting market gaps and instead champions the idea of building businesses on personal skills and passions. He argues that honing one's abilities and focusing on areas of deep interest can naturally lead to success, using examples like Fever-Tree and Liquid Death. With Tenzing, Huib draws on his background and love for the outdoors, creating a brand that not only stands out in the market but resonates with his values. Huib's story is a testament to pursuing an entrepreneurial mission that is both meaningful and uniquely tailored to one's strengths.Explore the nuanced journey from a corporate role to startup life, as Huib discusses the delicate balance between financial caution and full entrepreneurial commitment. He shares personal insights on managing risks, gaining early customer feedback, and fostering a transparent company culture. With anecdotes on empathy, perseverance, and strategic focus, Hub illustrates the emotional challenges of entrepreneurship and how understanding team dynamics can propel a brand to success. This episode promises to enlighten listeners on the blend of personal values and business strategies that power Tenzing's sustainable and innovative journey.Support the show

From aspiring lawyer to founder, Emily Tout, the co-founder and CEO of Mighty Slice, joins us to share her extraordinary path to entrepreneurship. Emily's unexpected discovery of powerlifting during her university years sparked a profound shift in her mindset, fostering a resilience and growth mentality that became crucial in her journey. Listen in as Emily recounts how the discipline and skills honed in her legal studies provided a solid foundation for her venture into the dynamic world of health-conscious food products, even as she navigated an identity crisis when entrepreneurship beckoned.Witness the transformation of Mighty Slice from its humble beginnings in Emily's home kitchen to a recognisable brand disrupting the dessert industry. At a pivotal moment during the Balance Festival, Emily realised the importance of presenting even a minimal viable product professionally to captivate the interest of larger retailers. As Mighty Slice grew, Emily tackled the balance between direct-to-consumer sales and business-to-business opportunities, revealing how these strategies built consumer trust and unlocked unexpected business avenues, leading to innovative products like the standout "pink slices."In her journey with Mighty Slice, Emily faced the logistics of introducing protein-rich cheesecakes into both small gyms and large supermarkets like Asda and Sainsbury's. She shared invaluable insights on the power of packaging, where a simple shelf barker could dramatically boost sales. Emily also explored the significance of delegation and building a robust team, highlighting the shift from hands-on involvement to empowering her team to excel independently. Throughout the episode, Emily's story underscores the courage and adaptability required to build a thriving business centered on evolving consumer needs and market trends.Support the show

Ever wondered what it takes to pivot from a corporate career to becoming a successful entrepreneur? Join us as we uncover the fascinating journey of Melvin Jay, the visionary behind Gunna Drinks and the Sustainable Bottling Co. Learn how Melvin transitioned from high-profile marketing roles at Nivea and Danone to founding Clear Ideas — a marketing strategy firm later acquired by M&C Saatchi. Discover the motivations that led him to launch a craft soft drink brand and the UK's first aluminium bottling facility, all driven by his relentless passion for innovation and sustainability.Curious about what sets successful entrepreneurs apart from the rest? Melvin shares his insights on the crucial attributes needed to thrive in the entrepreneurial world. From the importance of maintaining an open mind to rigorously testing business concepts through consumer research, Melvin breaks down his approach to navigating budget constraints and leveraging cost-effective strategies. You'll gain valuable insights into the transition from corporate life to startups, the art of fundraising, and the meticulous process of building a diverse and effective team.As we dive deeper, Melvin sheds light on the pressing issue of sustainability in the beverage industry. Listen as he discusses the limitations of plastic packaging and the advantages of aluminum, which is infinitely recyclable. Melvin introduces the concept of the "eco nudge," encouraging consumers to make environmentally friendly choices with ease. This episode is packed with actionable advice and inspiring stories that will leave you motivated to tackle your own entrepreneurial challenges while making a positive impact on the environment. Don't miss this engaging and insightful conversation with Melvin Jay.Support the Show.

Ever wondered how a finance guru can transform into a cheese industry innovator? Edward Hancock, the founder of The Cheese Geek, joins us to unravel his captivating journey from fund management to pioneering a unique cheese retailing experience. Discover how Edward's expertise in investor psychology and algorithm building became the secret sauce in creating a brand that emotionally connects with its customers, and get a peek into the neuroscience that drives our most delicious impulse purchases.But great ideas alone don't build successful businesses—execution does. Edward opens up about launching The Cheese Geek while juggling a full-time job, starting with minimal resources, and growing organically through the sheer power of word-of-mouth. Learn the invaluable lessons he garnered from the trenches, turning first-time buyers into passionate brand advocates and proving that actionable steps and loyal customer relationships are the true cornerstones of enduring success.In the final segments, we dive deep into the art of crafting memorable customer experiences and strategic growth. Hear how The Cheese Geek transitioned smoothly into retail with Sainsbury's, all while maintaining a consistent brand identity. Edward shares the challenges of sourcing cheese, the importance of being prepared for opportunities, and the problem-solving mindset that helped navigate the pandemic. Tune in for an episode packed with actionable insights, whether you're an aspiring entrepreneur or a devoted food enthusiast.Support the Show.

What ignites a person to leave a prestigious career for an uncertain venture? Meet Zan Kaufman, the dynamic founder of Bleecker Burger, who shares her journey from a corporate lawyer in New York to a renowned burger entrepreneur in London. Discover the moment that turned Zan's passion into a thriving business and how her core values of equality, inclusion, and diversity laid the foundation for Bleaker Burger's success.From a single street food truck to a bustling kiosk in Spitalfields Market, Zan reveals the strategic decisions that fueled Bleeker Burger's growth. Delve into how her legal expertise played a vital role in navigating business contracts with confidence and maintaining operational integrity during the expansion. Zan's transformation from hands-on operator to strategic leader offers invaluable insights into the importance of mentorship, peer support, and adaptive leadership.The pandemic posed unprecedented challenges, but Zan's resilience and commitment to her vision kept Bleaker Burger afloat. Listen as she candidly shares the obstacles faced and the strategies employed to overcome them, from managing supply chains to navigating government schemes. Reflecting on both successes and setbacks, Zan provides powerful lessons in leadership and strategic hiring, emphasizing the importance of staying true to one's values. Join us for a heartfelt discussion filled with gratitude for our listeners and practical advice for aspiring food entrepreneurs.Support the Show.

Repost from 2020 | What happens when a neuroscience enthusiast shifts gears to revolutionise the olive market? Meet Olly Hiscocks, the mastermind behind Olly's, a vibrant brand that's breathed fresh life into olives, nuts, and snacking pretzels. Olly's journey began with just 50 pounds and a kitchen full of experimental flavours tested on friends and family before making it big. Listen as Olly reveals the quirky character names behind his products, the importance of eye-catching branding, and how his story of persistence, passion, and authenticity led to early sales success.Ever wondered about the unexpected pitfalls in the food industry? Olly shares a surprising tale involving improperly stored garlic and an enlightening conversation with a CEO that shaped his business mindset. Explore the power of an authentic story in the entrepreneurial world as we discuss my own career shift from neuroscience to founding a startup. Together, we highlight the thrill of sales, the necessity of relentless pursuit, and how genuine narratives resonate with customers and drive impressive results.Navigating the challenges of entrepreneurship, Olly opens up about the dynamic experience of being a single founder, overproducing for Sainsbury's, and handling lockdown excess supply. Discover the importance of networking, mentorship, and community initiatives like the Nest Foundation, which empowers women to start their own businesses. Learn why delegating responsibilities and hiring skilled team members is crucial for growth, and why taking risks and experimenting with new ideas are vital steps toward long-term success. If you're passionate about the food industry or entrepreneurship, this episode is packed with invaluable insights and inspiring stories.Support the Show.

Embark on an inspirational odyssey with Adam Wills, the culinary mastermind who's reshaped London's food scene, as he recounts his journey from a software career to founding food sensations Gourmet Burger Kitchen and Crosstown Donuts. Feel the rush of excitement as Adam, a New Zealander by birth, details the leap of faith that led to his reinvention of the burger experience and the artisanal donut revolution. Our insightful chat peels back the layers on what it takes to make a mark in the bustling metropolis, from conceptualising a unique dining niche to the critical first days of opening a business in a foreign land."You got to do it for as much as the memories as the money"Adam WillsJoining me, Jay Greenwood, Adam delves into the transformation of the London dining landscape, reflecting on the daring yet simple approach that saw GBK soar in a city divided between fast food and fine dining. Imagine the awe of Londoners tasting a true burger for the first time, a testament to Adam's belief in quality ingredients and his knack for capturing the culinary zeitgeist. The narrative is peppered with personal tales of overcoming challenges, the thrill of customer reactions, and the gratifying journey from novelty to mainstream staple.True to form, Adam doesn't just rest on his laurels. He shares the wisdom garnered from years of entrepreneurial ventures, offering sage advice for anyone hungry to enter the food business. This deep dive is replete with revelations about sustainable growth, the value of a great team, and how to stay nimble and receptive to feedback. Listeners will emerge with a newfound appreciation for the grit behind gourmet and the real ingredients needed for success in the world of food entrepreneurship.Support the Show.

Have you ever found yourself in the crossroads between a comfortable corporate job and the thrilling unknown of startup culture? That's where Ella McKay stood before she took the leap into the world of dark chocolate with her company, Fatso. Join us as Ella opens up about her transformative journey, from debating ice cream toppings to pioneering a brand that's captivating the dark chocolate market with its bold flavours and ethical sourcing.In this episode, we unravel the threads of human connection that are woven into the fabric of business success. Ella illustrates the potent blend of creativity and strategy in product development, emphasising how relationships with everyone from cacao farmers to customers are more than simple transactions; they're partnerships that pulse at the heart of Fatso's ethos. We also delve into the landscape of entrepreneurship reshaped by the pandemic, revealing the surge of innovation and community support that has buoyed small businesses through challenging times.Topping off our rich conversation, we get a taste of the future as Ella hints at tantalising new Fatso flavours and expansion plans that chocolate aficionados can look forward to. Our chat isn't just about the sweetness of chocolate; it's a reservoir of insights for the budding entrepreneur, steeped in the authenticity that defines Fatso's journey. Tune in and be inspired by the passion and drive that can transform a simple idea into a delectable reality.Support the Show.

From the hustle of finance to the heat of the kitchen, Mark Selby, co-founder of Wahaca, sits down with me to serve up a story that's as flavourful as it is insightful. With a dash of serendipity, Mark recounts the pivotal moments that took him from the world of finance into the arms of the restaurant industry, alongside Thomasina Miers. Together, they've stirred up more than just tantalising dishes, giving birth to Wahaca in the vibrant heart of Covent Garden. Their tale is one of blending a passion for Mexican culture with a stringent ethos of sustainability, setting their restaurant group apart in the UK's competitive dining scene.As we peel back the layers of Wahaca's journey, Mark doesn't shy away from the raw, often chaotic beginnings of restaurant life. Picture this: an opening night flooded with a flooded kitchen forcing it to close its doors for the day! Mark and Tommi's perseverance through staffing challenges and operational hurdles has seasoned Wahaca with resilience, transforming early struggles into the sweet taste of success and a coveted spot in the UK's sustainable dining sphere. Their story is a testament to the fact that the road to greatness is often paved with trials, and sometimes, the best spice in life is a little bit of chaos.We wrap up our chat by toasting to innovation and the relentless drive for sustainability that marks the modern business landscape. Mark shares how curiosity and a pinch of competitiveness have led Wahaca to pioneer eco-conscious milestones, like introducing the UK's first carbon-negative beer on tap. It's a narrative that's as much about the spirit of entrepreneurship as it is about the steadfast commitment to pushing the boundaries of what it means to be a sustainable, culture-rich dining experience. Pull up a chair and savor the rich, unfolding story of a restaurant that's as committed to the environment as it is to your taste buds.Support the show

Imagine swapping the courtroom for the kitchen; that's exactly what Chantelle Nicholson, the culinary virtuoso at the helm of London's sustainability mecca, Apricity, did. Her remarkable journey from law student to award-winning chef is not just a tale of career transformation, but a stirring testament to the power of passion. In our latest episode, Chantelle opens up about the defining moments that took her from a family orchard in New Zealand to the pinnacle of the UK's food scene, earning a Michelin Green Star for her unyielding commitment to the environment.Join us as we peel back the layers of Chantelle's professional life, from her early days of learning kitchen basics to managing the intricate dance of a buzzing restaurant. She recounts the delicate balance between creativity and the nitty-gritty of business management, giving us an insider's perspective on the making of Apricity. The insights shared prove invaluable, as Chantelle discusses her visionary approach to work-life balance within the demanding hospitality industry, including her revolutionary decision to limit restaurant operations to five days a week for the well-being of her team.Curious about the intersection of food and film or how charity work enriches one's professional path? We've got that covered too. Chantelle divulges her experiences consulting on the movie "Burnt" and the joy she finds in giving back through food education initiatives. As we wrap up our engrossing chat, we assure listeners that stories like Chantelle's are what drive us to bring you more inspiring content weekly. So, tune in, feel the passion, and perhaps find the spark that ignites your own career pivot.Support the show

Imagine leaving behind a life destined for the stage, microphone in hand, to command the bustling kitchen of a Michelin-starred restaurant Tomas Lidakevicius did just that, trading beats for beets, and in our latest episode, he recounts his extraordinary transition from aspiring rapper to culinary maestro. His story begins amidst the transformative post-Soviet era in Lithuania and unfolds across the high-pressure cooklines of London, where he rised across roles to become to executive chef at the Michelin stared City Social  until opening up his own restaurant called Turnips, his own innovative venture at Borough Market. Tomas's tale is a vivid mosaic of personal anecdotes and pivotal moments, all serving up a feast of inspiration for anyone hungry to follow their own uncharted course.Have you ever wondered what it takes to face down the white-hot intensity and relentless pace of a top-tier kitchen? Tomas doesn't shy away from the heat, offering up hard-earned advice for aspiring chefs. He shares reflections on his own learning curve, from the tough love of mentorship to the critical balance of creativity and precision. Tomas's journey through chef school, the crucible of fine dining, and the accolade of a Michelin star is a masterclass in resilience. His insights extend a guiding hand to those yearning to carve out a space in the culinary world, demonstrating that while the route might be laborious, the rewards are boundless.The narrative wouldn't be complete without exploring how Tomas and his partner Charlie turned the unprecedented challenges of a global pandemic into a story of triumph. They harnessed the spirit of collaboration to launch their restaurant in the heart of a lockdown, turning forklifts into tools of opportunity and a shipping container into a beacon of community and culinary delight. With sustainability at its heart, Turnips is more than a dining destination; it's a testament to the power of innovative thinking and community in the face of adversity. Join us as we celebrate this journey of ambition and the shared passion that fuels the ever-evolving world of hospitality.Support the show

Ever dreamt of leaving your routine job and setting off on an adventurous journey of passion? Imagine swapping your job for a distillery, and this episode brings you the real-life story of someone who did just that! Meet Martin Murray, co-founder of Dunnet Bay Distillers, who took the audacious leap from the oil and gas industry to distilling, creating jobs for himself and his wife, Claire. From developing the award-winning Rock Rose Gin to the Holy Grass Vodka, hear all about their tale of triumphs, challenges, and the central role of local wisdom and sustainability in their distilling voyage.Are you pondering the risks and rewards of starting your own distillery? We discuss the personal journey of building a distillery from scratch, the pressures and fears he and Claire faced, and the lessons they continue to learn. Also, get a peek into the fascinating story of Rock Rose Gin and their unique strategies for creating a high demand for their product. From using social media effectively to leveraging word-of-mouth marketing, their incredible journey is a testament to the power of modern-day marketing techniques.The captivating stories don't end here. Get ready to hear about the stunning transformation of an old mill into a whiskey distillery, the creation of Rock Rose's signature gin and Holy Grass vodka, and the innovative methods they employed. We conclude the episode with a potent discussion on the importance of sustainability in the distilling industry and Martin shares their innovative, eco-friendly approach. So, tune in and share our passion for the mesmerising world of distilling!Support the show

Imagine enjoying a refreshing, plant-based drink while basking in the glow of an outdoor adventure. That's exactly what Alistair Frost, founder of Pentire, had in mind when he created his unique brand, inspired by his love for active outdoor living. Join us as we dive into Alistair's fascinating transition from the bar scene to entrepreneurship, and how his changing relationship with alcohol led to the creation of a healthier, plant-based drink alternative. We'll explore how Pentire captures the essence of the outdoor experience in each bottle, from the carefully selected ingredients to the branding.As we unravel the story of Pentire, Alistair shares valuable insights on building a brand that emotionally resonates with its audience. From their values of Active Outdoor Living to their marketing campaigns, we'll uncover how Pentire is not merely a brand, but a community people want to belong to. We'll also delve into how the company employs resourcefulness and open-mindedness to overcome challenges, with Alistair providing invaluable entrepreneurial advice distilled from his abundant experience.With a launch into Waitrose, Pentire is setting the bar high, demonstrating the importance of strategic partnerships in brand growth. We'll discuss the journey towards company accreditation, the launch of a new beverage line in 200 Waitrose stores, and the exciting future that lies ahead for Pentire. As we close, Alistair emphasises the need for a clear purpose and belief in something bigger than oneself for long-term success. So join us on this inspiring journey, and don't forget to subscribe to our podcast to stay tuned for more insights and stories from the world of entrepreneurship.Support the show

discount code: JAYSPEANUTBUTTER - 15% off - single use only (as of Friday 27th Oct)Today on the podcast we welcome Stu MacDonald, the founder of the ground-breaking peanut butter brand, ManiLife. Stu is a food fanatic with an incredible tale of seizing a chance on his travels to Argentina and turning it into a revolution in the peanut butter market. Learn about Stu's journey, from overcoming the fear of starting a business to developing an unwavering focus on product quality and provenance. Plus, don't miss out on a special discount code: JAYSPEANUTBUTTER for 15% off.Stu didn't just create another peanut butter brand; he changed the game with ManiLife. An example is how he wanted to create a new peanut butter chocolate flavour and It took him a year to find the perfect cocoa supplier. Listen as Stu talks about juggling product development, quality assurance, and customer satisfaction, recounting the time he went all-in to deliver an order to a pregnant customer via Uber! His dedication to his customers is inspiring and a key takeaway for any budding entrepreneur.Stu lets us into his personal life and the challenges of balancing business and family. As a father to twin girls, he shares how his family life has helped him stay grounded amidst the whirlwind of running a business. In a true entrepreneurial spirit, he wraps up the episode by offering a ManiLife discount code and encouraging listeners to check out the brand and taste it for themselves. You're in for a treat.discount code: JAYSPEANUTBUTTER - 15% off - single use only (as of Friday 27th Oct)https://mani-life.com/Support the show

Imagine trading a predictable career in finance for the unpredictable world of entrepreneurship in the middle of a pandemic. That's exactly what our guest, Kevin Tang, the go-getter behind the organic iced tea brand, Kaytea , did. An unforeseen visa complication coupled with the global lockdown propelled him to chase his dream, resulting in a thrilling journey from brewing tea in his kitchen to creating a website to test the market waters. Kevin's story is a testament to the power of resilience and perseverance.Tune in as Kevin takes us along the road less travelled, narrating the realities of launching a product. The process was far from easy - from the intricacies of recipe development, the gruelling task of tracking website clicks, to the relentless search for manufacturing partners. However, every challenge faced was a lesson learned, and every hurdle crossed further deepened his wisdom. Particularly interesting is his emphasis on testing consumer interest, the challenges and rewards in sourcing raw materials, and the experience with contract packers. The final part of our conversation with Kevin revolves around the complex facets of product distribution, branding, sales strategies, and staffing in a growing business. He stresses on the importance of understanding the buyer's language, the power of a well-chosen product name, and the art of finding product-market fit. Moreover, he candidly shares his trials with hiring and the books that helped him navigate the entrepreneurial landscape. Prepare to be inspired and informed by Kevin's fascinating journey and entrepreneurial acumen.HOW BRANDS GROW - BYRON SHARPLEAN START-UP - Eric ReissSupport the show

Ever wondered what it takes to turn your passion into a successful enterprise? Pop a bag of popcorn and settle in for a riveting conversation with Louise Webb, the brains behind Popcorn Kitchen. Louise takes us on a journey through her career, from food science degree to sales director, before finally making the leap into entrepreneurship. Her tale, filled with highs and lows, reveals how a simple snack led her to the prestigious shelves of Selfridges.We dive headfirst into the world of entrepreneurship as Louise shares her strategy for pitching Popcorn Kitchen to Selfridges, the innovative processes that make the brand unique, and her unique approach to problem-solving. Get ready for an inspiring lesson in resilience, a quality she admits was honed during her stint in retail. Louise's mantra of 'win or learn' is a testament to her indomitable spirit, making her story a must-listen for any budding entrepreneur.Finally, join us as Louise shares her experience of navigating the impact of COVID-19 on her popcorn business. Learn how she implemented new strategies to create a more robust, sustainable business model, including utilising hamper companies and student interns. As we wrap up, Louise gives us a look into Popcorn Kitchen's future, including their plans to attain B Corporation certification, and the significant role social media has played in their brand awareness. Enjoy a serving of inspiration, spiced with creativity and hard work, in our chat with Louise Webb.Support the show

Today we have Camilla Barnard, co-founder of Rude Health. Rude Health was founded in 2005 by Camilla and Nick Barnard. They started with the Ultimate Muesli, which they created around their kitchen table. Today, 18 years into the journey, Rude Health can be found in fridges and cupboards worldwide, with a 60-plus product portfolio.  Along with an unrivalled range of Dairy-free Drinks and Muselis, the brand now offers everything from flavourful Granolas, Porridges, Puffs and Flakes to seriously exciting snacks. For each and everyone, the approach to flavour remains the same.   Quality ingredients.  Nothing artificial.  Nothing refined. They also employ over 40 people, they are committed to championing sustainability and donating at least 5% of their annual profits to charity. Support the show

Welcome to the Recipe for Greatness podcast today we have Marc Summers - the founder of Bubala - the Middle Eastern restaurant with two sites in London, Spitalfields and Soho. Bubala is a Michelin-recommended restaurant, with rave reviews from Jay Rayner and Jimi Famurewa. In 2022 Jay Rayner called Helen Graham, the executive chef, six chefs to watch in the Observer Food Monthly. Support the show

Today we have Chris Leach, co-founder of Manteca. Manteca is a modern Italian-British restaurant focused on nose-to-tail cooking and fire-cooked meat. It was awarded 11th Best Restaurant in Britain at the National Restaurant Awards and received a Michelin Bib Gourmand. It has also received rave reviews from Grace Dent and Jay Rayner calling it "Genuine verve and originality". Prior to Launching Manteca Chris worked at Petersham Nurseries, Pitt Cue and Kitty Fisher. Support the show

Today we have Matt Grech-Smith, the co-founder of The Institute of Competitive Socialising but you'll know them for Swingers - the crazy golf club with sites in London, New York, and Washington. Prior to that, Matt co-founded Rough Hill with Jeremy Simmonds, also co-founder of The Institute of Competitive Socialising. Matt started RoughHill while he was at university and grew it to the UK's biggest organiser of youth music events until it was acquired by Chime PLC in 2012. Support the show

Today on the Recipe for Greatness podcast we have Dan Lowe and Toby Moore - the founders of Smugglers, the market's first ice cream with hidden veg. Dans previously founded Fourpure, the award-winning beer company, which was acquired by Lion Group in 2018. Prior to that Dan founded UK Solutions, a data network consultancy that he started at 19 and was acquired in 2011.Toby Moore is a shopper marketing specialist, previously founding Mesh Marketing and Pilgrim Marketing, working with some of the biggest clients in the world such as Ben and Jerry's, Wrigley, Mars, and many others. Support the show

Welcome to the Recipe for Greatness podcast! Today we're excited to have Harvey Jenkinson, co-founder of Gravity, the UK's leading active entertainment brand. Join us as we discuss the growth, challenges, and successes of Gravity, and learn from Harvey's experience in creating some of the best UK entertainment destinations.Support the show

Today we have Andrew McGuinness the founder of Layered Reality, the company behind the smash hit immersive experiences - Jeff Wayne's: The War of the Worlds and the Gun Powder Plot to name a few. Prior to that, Andrew spent two years running Freuds (apologies for my bad pronunciation), the UK's leading PR business. The decade before that, he ran two businesses that he founded: Beattie McGuinness Bungay (BMB) and Seven Dials PR. Andrew was made CEO of TBWALondon at age 32 and has worked across Australia, New York, and Mumbai. Outside of the day job he has worked on two general election campaigns in the UK and chaired the Advertising Association.Support the show

On the podcast, we have Rachel Kettlewell, founder of Fearne and Rosie, the more fruit less sugar jams. Rachel will be sharing her journey from being a teacher to building a successful business. We will be chatting all about how she got her products into Waitrose and Morrisons, her insights on finding the right business partner, creating a mission-driven brand, and lots more.Support the show

In this podcast, we interview Nicci Clark, founder of Re:Nourish. We discuss her journey from a critical care nurse to a successful entrepreneur. Nicci talks about the pivot that led to the creation of ReNourish, the challenges she faced, and the key decisions that drove the company's success. We also touch upon her experience with venture capital funding, her advice for other entrepreneurs, and the importance of trusting your instincts. Join us for an inspiring conversation with one of the fastest-growing soup brands in the UK.Support the show

Welcome to the podcast today we have Kane Dowell, founder of Ask Mummy and Daddy. In this episode, we'll hear about his journey from leaving school at 16 to working with Cath Kidston and helping businesses scale as a operations manager. Kane will also share how he evolved his business from selling at fairs to creating his own sweets and brand, and how his experience with other startups helped him build the confidence to start his own. Kane welcome to the podcastSupport the show

Today, we have a special guest, Daniel Featherstone, the founder of Made For Drink. Made For Drink is a company that specializes in creating delicious bar snacks and pairing them with a drink. Dan is also the co-founder of The Exmoor Carbon Project. Prior to that Dan built his way up to a senior marketing position within PepsiCo and Concha Y Toro, the wine maker. Support the show

Today, we have a special guest with us. Charlie Phillips, the founder of Morty & Bob's restaurant. Charlie has been in the food industry for over 15 years, going from working in some of the best restaurants in London to working in cookery television production, working with names such as Tom Kerrdige. Charlie has built a reputation for creating beautiful food and atmosphere in all-day dining venues across London. He's here to share his story of how he started Morty & Bob's, the challenges he faced, and the lessons he learned along the way.Support the show

Today on the podcast we have Roberto Vanin, the founder of Bolle, a low/no alcohol wine brand.Roberto is so interesting, with his background in chemistry he has been behind some of the biggest household innovations we know such as Vanish. Roberto then led innovation at Mars and many other international businesses. His experience and knowledge of developing, testing, failing, learning, and innovating is exceptional and he is now taking all of that to his own start-up Bolle.This is a great listen, so please sit back and enjoy my conversation with Roberto from Bolle.Support the show

This week on the podcast we have Andy Welch, the founder of Seriously Low Carb, a company bringing you some of your favourite products such as bread, but low in carbohydrates and higher in protein.This is a wonderful example of someone with an idea, weaving their way through the ups and downs of a start-up business but having a deeper mission driving them to persevere through it to create a wonderful business that is changing people's lives.This is a wonderful listen so please, sit back and enjoy my conversation with Andy from Seriously Low CarbSupport the show

Today we have Freya Twigden - the founder of Fix8 - a delicious Kombucha drink. This was such a wide-ranging conversation: from lifestyle and rituals in Chinese culture, scaling from home brewing to full-scale production, yoga and the positive effects of it, and just so much more. Freya's ethos and approach to business are incredible and something many others, including myself can learn from. So please sit back and enjoy my conversation with Freya from Fix8.Support the show

Today on the podcast we have Damien Byrne, the co-founder of HUX the science-backed supplement company.Damien has a wealth of experience from his times and Mars and Kind and he shares his knowledge with us and how it translates to the start-up world. There is so much to learn from this conversation so please sit back and enjoy!Damien Byrne; Damien is an established General Manager with over 20 years CPG experience spanning four continents and 12 categories. Most recently he led the expansion of KIND outside of North America - building a cross-functional team, innovation funnel and manufacturing capability to service 24 countries - significantly contributing to a $5B acquisition of the brand.Support the show

Today on the podcast we have Alex Harrison, the co-founder of Young Spirits, the secret weapon for small distillers and producers, offering a range of services from bottling all the way to Branding. They also sell their own whisky and rum now, Uhuru. Alex's story is all about trial and error, taking each lesson and using that knowledge to keep progressing. This was such a fun conversation, Alex made me laugh a lot and at the end, he gives us his recommendation for the best whisky out there for under £70.So please sit back and enjoy my conversation with Alex from Young Spiritshttps://topwhiskies.com/products/ferg-and-harris-12-year-old-speyside-px-finishSupport the show

Today on the podcast we have Jess and Ed, the founders of Take Stock the simply better bone broth. In this conversation we cover lots, going from an idea at the start of lockdown to being a number one rated product on amazon in two years, their journey is really incredible. Please sit back and enjoy my conversation with Jess and Ed from Take stock.Support the show

Today on the podcast we have Marcus Black who is the co-founder of Spirit of Harrogate - the company making incredible Gin, which you may know as Slingsby, a gin that prides itself by sourcing everything locally to his hometown, Harrogate.Marcus, an accountant by trade found somehow found himself at the head of an international drinks company, Intercontinental Brands, with his now co-founder, Mike.In this chat we cover creating a successful co-founder relationship, the importance of understanding your goal for the brand, driving awareness in the premium space and so much more.So please sit back and enjoy my conversation with Marcus from Spirit of Harrogate.Support the show

Today's guests are Dr Megan Rossi and Jon Walsh, the founders of Bio&Me - the gut-loving brand serving delicious granola, muesli, porridge, and now yogurts!Megan, also known as the gut health doctor, holds a PhD RD, and is a registered dietitian, nutritionist, and research fellow at King's College London with an award-winning PhD in gut health.Jon has a commercial and marketing background spanning 30 years, with successful roles working on some of the UK's best-known FMCG brands including P&G, John West, and sat on the UK Board of NestléWe spend a long time diving into how to build a successful co-founder relationship, we then talk about identifying gaps in the market, the harsh reality of being a start-up, why teamwork wins and so much more.So please sit back and enjoy my conversation with Jon and Megan from Bio&Me.Support the show

Thomas Hal Robson-Kanu is the founder of The Turmeric Co, a company that produces a wide range of turmeric shots to help enhance health and energy levels. Thomas founded the business in 2018 after spending 2 years in R&D, during this time he was also playing football in the premier league and representing his country, Wales. His journey is incredible, we cover so much from mindset, always being curious and then we get technical and dig into all the details around building a great online experience for your customers. This is one to listen to if you are a direct-to-consumer brand. Please sit back and enjoy my conversation with Thomas from the Turmeric Co.Support the show

Richard Clark is the founder of Drynks - the alcohol-free brand that uses state-of-the-art cool vacuumed distillation kit which gently dealcoholises full-strength drinks.Richards has over 20 years of experience in the drinks and alcohol industry and in this conversation, he shares his knowledge of success from his previous life with launching Crabbies Ginger Beer & other products to now launching his own venture Drynks.Richard has a wealth of experience and knowledge and shares some incredible advice in this conversation so please sit back and enjoy!Support the show

Joe Formisano is the founder of DeliVita - the wood-fired oven brand. Joe has 20 years of experience in retail sales with Mamas and Papas & Euro-pro, the creators of ninja and shark hoovers.I love this conversation because something that started as a hobby built from a passion to solve his own problem he was having with traditional clay wood-fired ovens, soon became a fully-fledged business. Joe shares all of the tips he has learned in his career and now with Delivita. I think all great businesses are built from a true passion for your product and Joe's pure passion comes across in this conversation. Please sit back and enjoy!Support the show

Today on the podcast we have Morten Toft Bech who is the founder of The Meatless Farm Co.Prior to founding The Meatless Farm Co Morten had a previous life in technology which he founded his first company in 1996. From then Morten achieved his MBA and founded a fintech business and then in 2015 decided to explore meat alternative options to build a more sustainable future for our planet- and Meatless Farm was born.In this chat we cover so much, Morten is a true entrepreneur with so much wisdom so was an honour to have Morten on. I learned so much so please sit back and enjoy my conversation with Morten from meatless farmSupport the show

Rimi Thapar is the co-founder of LoveRaw - The fastest-growing UK  plant-based chocolate brand.From an idea that started strolling around the Spanish food markets - LoveRaw has become the fastest-growing vegan chocolate brand in the UK.In this chat, we cover all things from taking those first steps from idea to product, not being scared to dream big and aim high, and how to keep hustling and get noticed, Rimi tells us an amazing story about how she got in front of a buyer from wholefoods. Finding product-market fit and balancing life as a mum and a CEO. This chat is incredible and so is Rimi so please sit back and enjoy our conversation!Support the show