Podcasts about radical price

Sebastian Pobots Anfänge in der Musikindustrie bis hin zu Lizenzeinnahmen Sebastian Pobot begann seine Karriere als Musikproduzent und Komponist Mitte der 90er Jahre. Neben zahlreichen Auszeichnungen für seine Soundtrack-Beiträge, wie zB einer „Silbernen Palme in Cannes“ und dem „Bayerischen Filmpreis“, bekam er für seine Songwriter Tätigkeiten goldene CDs im In- & Ausland, eine Echonominierung, die „Goldene Stimmgabel“, „RSH Gold“ und weitere Auszeichnungen. Nach dieser kreativen Phase, wechselte er ins Unternehmer Lager und war dabei nicht minder kreativ. Er entdeckte das breite Feld der Copyrights und Lizenzen. Ursprünglich initiiert von einer Geschenkidee, stellte er fest, dass für einige vergriffene Hörspiel-Titel auf eBay teils horrende Summen bezahlt werden mussten. Inspiriert davon folgte eine offizielle Lizenzanfrage beim WDR für den Kulttitel aus den 70er Jahren von Henning Venske „Als die Autos rückwärts fuhren“. Nach einer langen Recherche- und Detektivarbeit, die für das Rechte-Clearing notwendig war, folgte eine überraschend erfolgreiche Veröffentlichung - erfolgreich genug, um diese Idee zu skalieren. Für seine Recherchefähigkeiten und das Gespür für die richtigen Titel wurde ihm der Deutsche Hörspielpreis „Ohrkanus“ verliehen. Es folgten Lizenzierungen und zahlreiche VÖs in Kooperation mit bekannten Brands wie „Captain Future“, „Batman“, „Sherlock Holmes“ oder „Star Trek“, und die damit notwendig gewordene Gründung seiner ersten GmbH „Highscore Music GmbH“. Lizenzeinnahmen: Übernahme um mehr Marktanteile zu besitzen Als die Firma regelmäßig Erfolge feiern konnte, kaufte Pobot das bekannte Hörspiel-Label „Maritim Verlag“, dessen Releases ihn schon als Kind begeisterten. Durch weitere Zukäufe, seine eigenen Inhalte, die Hörspiele von Maritim und klug gewählte Kooperationen, entstand der größte Hörspielkatalog. Er umfasst über 5000 Katalogtitel mit einer sechsstelligen Einzeltrack-Anzahl, die beim Streaming der entscheidende Faktor ist. Maritim war der allererste Katalog, der seine kompletten Inhalte für das damals noch sehr unbekannte Medium „Streaming“ öffnete. Anfangs belächelt von der Konkurrenz besitzt Maritim inzwischen einen kaum einholbaren Vorsprung und besetzt so nach wie vor meist einen Großteil der Startseiten mit seinen new releases! Lizenzeinnahmen machen es möglich Pobots Arbeitsweise unterscheidet sich bewusst von denen der Major-Plattenfirmen. Flache Strukturen ermöglichen eine größtmögliche Wendigkeit. Entscheidungen werden auf eigenes Risiko hin gefällt, man versteckt sich nicht hinter Gremien. Bootstrapping ist das Motto – Pobot arbeitet grundsätzlich ohne Investorengelder, um „keinen Druck zu haben und sich nicht ständig rechtfertigen zu müssen“. Im Nachhinein erwies sich als elementarer Vorteil, dass der Maritim-Verlag durch die Übernahme einen kompletten Neustart erhielt. Somit musste man, im Gegensatz zu alteingesessenen Konkurrenten, den alten „Ballast“ nicht mit sich tragen wie zB ein großes physikalisches Lager, Festanstellungen und große Büroräumlichkeiten. „Das einst so angestaubte Verlagswesen, erhielt plötzlich einen frischen Start-Up Glow Up“. Dazu gehörte auch, dass von Anfang an auf die damals neu aufgekommenen Vertriebswege Download und Stream gesetzt wurde. Ab da wurde Sebastian Pobot häufig als Berater angefragt, um dieses Prinzip auch bei anderen Labels anzuwenden und deren alteingesessene Strukturen zu digitalisieren. So lag der Entschluss nahe, eine Holding zu gründen und seine Erfahrung gegen Firmenbeteiligungen einzutauschen. Lizenzeinnahmen und Beteiligungen Die Silberscore Beteiligungsgesellschaft mit Sitz in Tirol hält inzwischen mehr als ein Dutzend Beteiligungen wie zB den Softwareentwickler „Affect“, zahlreiche Musikverlage, aber auch Content-Zulieferer wie die Hamburger Firma „All Ears GmbH“, den schwedischen Produzenten „Audio Quants AB“, das Berliner IndieLabel „Staatsakt Rec. GmbH“ und das Kölner Comedy Kultlabel „WortArt“. Beim Marketing wurde ebenfalls von Anfang an digital gedacht: Social Media statt Print, Playlisten, Startseiten und Instore Marketing statt konventioneller Werbung. Wegen dieser Faktoren vermutlich erweist sich Maritim als Fels in der Brandung. In der Rückschau wurde sichtbar, dass Maritim während der Pandemie den gleichen Effekt verbuchen konnte, wie auch Netflix oder andere Streaming-Anbieter. Auch hier führte das Unterhaltungsbedürfnis aller zwangsläufig Daheimgebliebenen zu zweistellig prozentualen Zuwächsen. Erwähnung sollte vor diesem Hintergrund auch der Youtube Kanal von Maritim finden, der derzeit fast 120.000 Follower hat. Auch hier weicht Pobot von der üblichen Kultur und Vorgehensweise großer Verlage ab, indem er Inhalte jeden Samstag Abend kostenlos zur Verfügung stellt. Während man im „Apple Store“ eher eine zahlungskräftigere Zielgruppe erreicht und über Portale wie „Spotify“ die breite Masse, so fokussiert man sich über die kostenlosen Angebote auf Youtube bewusst auch auf die Discounter-Fans. Sebastian Pobot lebt in München und Budapest, er hat schon drei erfolglose Versuche unternommen, sich in den Ruhestand zu begeben… Dein größter Fehler als Unternehmer?: Auf die falschen Leute gehört zu haben... Deine Lieblings-Internet-Ressource?: Instagram, Youtube, Google, die GEMA-Datenbank und zahlreiche Podcasts.   Deine beste Buchempfehlung: Buchtitel 1: The Long Tail: How Endless Choice is Creating Unlimited Demand     Buchtitel 2: Free: The Future of a Radical Price   Kontaktdaten des Interviewpartners: maritim-hoerspiele.de instagram.com/maritimverlag youtube.com/maritim-verlag   +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: https://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++   So fing alles an. Hier geht´s zur allerersten Episode von TomsTalkTime.com – DER Erfolgspodcast. Und ja, der Qualitätsunterschied sollte zu hören sein. Aber hey, dass war 2012…

Meet the Tech Guru that created freetech4teachers.com over almost two decades ago. Richard was freezing in Maine while we recorded this. He is a proud father, teacher, guest speaker, and technology whiz that empowers teachers world-wide. Take one of his online courses if you want to beef up your classroom tech skills. He focuses on a lot of free technology. Join us as we share stories about customs and famous people, trends in educational technology, and oil trucks. Some of the Links from this discussion: Free: The Future of a Radical Price (2009) by Chris Anderson Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith (2020 reprint) Pedalling to Kailash: Cycling Adventures and Misadventures Across the Roof of the World by Graydon Hazenberg (2021) Video: Visual Rubrics - Part 1: Getting Started by Greg Kulowiec App Creation Software/Website:   MIT APP Inventor 2  Video Game Creation Webtool:  Construct 3 (Free & Paid Versions)

Questions about the price of CoolSculpting will be the number one question you will receive in your CoolSculpting business, and how you answer this question will be the difference between closing more patients or losing them to competitors. Jessie and Daniel are here to give you their best tips on how to talk about price during that initial phone call, and discuss why they post their prices on their website and social media.  Sign up for the FREE Instagram Masterclass with Jessie [which starts on 2/2!]: https://chillblueprint.com/masterclass

There's No Such Thing as Writer's Block with Seth Godin, Ep # 1  My first guest on the all-new Anthony Iannarino show truly needs no introduction! Seth Godin has written many bestselling books — among them are Linchpin, Tribes, The Purple Cow, and The Dip. He recently released his latest, The Practice: Shipping Creative Work. Just released on November 3, it has already become the #1 New Release in several categories as well as #1 Bestseller on Amazon in Popular Psychology, Creativity, and Genius! Listen today to hear Seth and I talk all about it! ***************PLAYER CODE GOES HERE UNDER 1ST PARAGRAPHS************ You will want to hear this episode if you are interested in... How Seth distinguishes between career and work. [3:05] Why Seth believes there is no such thing as writer's block. [5:46] What makes you an artist and how to find your voice. [11:52] What people can do to start trusting themselves in their work. [16:18]  Why generosity cannot be transactional. [23:45] What Seth sees as the job of the future. [35:22] Resources & People Mentioned The Practice: Shipping Creative Work by Seth Godin The War of Art by Steven Pressfield Free: The Future of a Radical Price by Chris Anderson Connect with Seth Godin Seth's Website Seth's Amazon Author Page  Follow Seth on Medium Follow Seth on Twitter Follow Seth on Instagram Follow Seth on Facebook Seth can be found on LinkedIn at Akimbo Workshops and altMBA Connect With Anthony Iannarino https://thesalesblog.com Follow on Twitter Follow on Linkedin Follow on Facebook Subscribe to The Anthony Iannarino Show on Apple Podcasts, Spotify, Google Podcasts

This episode of Flashback Friday was initially published: 9/17/2012 Jason Hartman welcomes guest co-host/listener, Brandon, from Portland, Oregon, as they discuss several things. First, a discussion of some of Jason's recent book consumption, including; Abundance: The Future is Better Than You Think by Peter Diamandis and Steven Kotler and Free: The Future of a Radical Price by Chris Anderson. Next, Jason and Brandon analyze Peter Schiff's most recent video criticizing Federal Reserve Chairman Ben Bernanke and QE3 (Quantitative Easing). Peter has some things right and others wrong. As Jason has pointed out in so many prior episodes, gold and silver are mediocre asset classes and shouldn't be considered 'investments' but somewhat defensive ways to save money, store wealth and keep pace with inflation.  An investment is an OFFENSIVE tool; gold and silver are only defensive tools. The real way to profit is to exploit the next housing bubble. Some of the questions covered in this episode are:  Abundance - Peter H. Diamandis & Steven Kotler 1. In what ways is the world getting better? It sure seems like there is a lot of negativity out there. 2. How will technology provide "top-tier" education to everyone on the planet, as Diamandis & Kotler mention in the book? Free - Chris Anderson 1. Chris Anderson mentions that some things can be too cheap to meter. What sort of goods is he referencing, and what is the cause of this innovation? 2. How will the big companies like Microsoft compete with the free model? 3. Who wins with "free" - businesses or consumers? 4. Will we ever get to the point where almost everything in our lives is free? Peter Schiff on QE3 1. Is the goal of QE3 to drive up asset prices? It seems to me that asset price increase in housing will only cause the illusion of wealth. 2. Why would QE3 work this time if it didn't work before? Websites: www.JasonHartman.com www.JasonHartman.com/properties Jason Hartman PropertyCast (Libsyn) Jason Hartman PropertyCast (iTunes) 1-800-HARTMAN

Låg energiförbrukning, överfulla vattenmagasin, effektiv vindkraft och en jäkla storm = negativt elpris. Wow, liksom. Och även om det är otroligt långt ifrån något som helst normalfall, så väcker det tankar som leder hela vägen tillbaka till Chris Andersons ”Free: The Future of a Radical Price”. Kanske dags för en omläsning, så här elva år senare... #ensakidag --- Send in a voice message: https://anchor.fm/ensakidag/message

From the archives comes this 2009 interview with Chris Anderson, author of "Free: The Future of a Radical Price." The book explores how our notions of what has value .... and how much value .... and what we should be willing to pay for .... has been so radically altered in recent years.

Like what we do? Show us how much we mean to you by supporting our Patreon Page. Just $5/month would be a HUGE help, plus you get some cool perks! Check it out here: https://www.patreon.com/loulombardiToday we answer the question, "How can you possibly make any money in this business when no one wants to buy your music?" Check out the video here  https://youtu.be/7jSCnkI4DoATopics Discussed:-The Curve by Nicholas Lovell http://www.thecurveonline.com/#free-The lessons learned from centuries of busking-offer more for FREE with up sale-get them hooked with a lot of free... then charge them to feed the addiction-build anticipation, interest and excitement THEN ask for money-flatter people by giving them a choice-Amada Palmer's TED talk: TED TALK VIDEO-Pitch it as you are going to do it anyway, but support will make it better and reach more people-Free: The Future of a Radical Price https://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905  

Whoa now, what happens when you have a terrible couple of weeks where you don't meet your goals? Well, I try to figure that out. But I did sell a short story! Books discussed this episode:  The Books of Babel by Josiah Bancroft Free: The Future of a Radical Price by Chris Anderson American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard

Mahin, SIM, and Nour sit down with Fahad Tasleem at Texas Dawah Convention.   Fahad Tasleem plays a multifaceted role as an ambassador, an instructor, an entrepreneur, a lecturer and a student. He is the founder of DC Seminary - An institute dedicated to spiritually empowering Muslim working professionals, graduates and students.  He is also the lead ambassador and instructor at the Islamic Education and Research Academy United States (iERA US). His areas of interest include Islamic Theology, Dawah, History, Economics, Entrepreneurship and Quranic Studies. Fahad studied Arabic at Georgetown University and the University of Texas at Austin and he holds a bachelors in Economics from Michigan State University and a Masters in Taxation from the University of Southern California.   https://iera.org/   http://dcseminary.com/fahad-tasleem/   http://thequantumchronicles.com/   References: The Divine Reality by Hamza Tzortzis https://www.amazon.com/Divine-Reality-Islam-Mirage-Atheism/dp/0996545387/ref=sr_1_1?s=books&ie=UTF8&qid=1517956738&sr=1-1&keywords=the+divine+reality+hamza+tzortzis Free: The Future of a Radical Price by Chris Anderson https://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905

Panel:  Charles Max Wood AJ O’Neal Joe Eames Special Guests: Adam Baldwin In this episode, JavaScript Jabber panelist speak with Adam Baldwin. Adam is a return guest and has many years of application security experience. Currently, Adam runs the Node Security Project/Node Security Platform, and Lift Security. Adam discusses the latest of security of Node Security with Charles and AJ. Discussion topics cover security in other platforms, dependencies, security habits, breaches, tokens, bit rot or digital atrophy, and adding security to your development. In particular, we dive pretty deep on: What is  the Node Security Project/Node Security Platform Dependency trees NPM Tokens and internal data What does Node Security do for me? NPX and NSP Command Line CIL Bit Rot or Digital Atrophy How often should you check repos. Advisories If I NPM install? Circle CI or Travis NSP Check What else could I add to the securities? Incorporate security as you build things How do you find the vulnerabilities in the NPM packages Two Factor authentication for NPM Weak Passwords OL Dash? Install Scripts Favorite Security Story? And much more! Links: Node Security  Lift Security https://github.com/evilpacket @nodesecurity @liftsecurity @adam_baldwin Picks: Adam Key Base Have I been Pwned? Charles Nettie Pot  convo.com AJ This Episode with Adam Baldwin Free the Future of Radical Price Made In America Sam Walton Sonic - VGM Album Joe Pych - Movie NG Conf Why We Don’t Suck

Panel:  Charles Max Wood AJ O’Neal Joe Eames Special Guests: Adam Baldwin In this episode, JavaScript Jabber panelist speak with Adam Baldwin. Adam is a return guest and has many years of application security experience. Currently, Adam runs the Node Security Project/Node Security Platform, and Lift Security. Adam discusses the latest of security of Node Security with Charles and AJ. Discussion topics cover security in other platforms, dependencies, security habits, breaches, tokens, bit rot or digital atrophy, and adding security to your development. In particular, we dive pretty deep on: What is  the Node Security Project/Node Security Platform Dependency trees NPM Tokens and internal data What does Node Security do for me? NPX and NSP Command Line CIL Bit Rot or Digital Atrophy How often should you check repos. Advisories If I NPM install? Circle CI or Travis NSP Check What else could I add to the securities? Incorporate security as you build things How do you find the vulnerabilities in the NPM packages Two Factor authentication for NPM Weak Passwords OL Dash? Install Scripts Favorite Security Story? And much more! Links: Node Security  Lift Security https://github.com/evilpacket @nodesecurity @liftsecurity @adam_baldwin Picks: Adam Key Base Have I been Pwned? Charles Nettie Pot  convo.com AJ This Episode with Adam Baldwin Free the Future of Radical Price Made In America Sam Walton Sonic - VGM Album Joe Pych - Movie NG Conf Why We Don’t Suck

Panel:  Charles Max Wood AJ O’Neal Joe Eames Special Guests: Adam Baldwin In this episode, JavaScript Jabber panelist speak with Adam Baldwin. Adam is a return guest and has many years of application security experience. Currently, Adam runs the Node Security Project/Node Security Platform, and Lift Security. Adam discusses the latest of security of Node Security with Charles and AJ. Discussion topics cover security in other platforms, dependencies, security habits, breaches, tokens, bit rot or digital atrophy, and adding security to your development. In particular, we dive pretty deep on: What is  the Node Security Project/Node Security Platform Dependency trees NPM Tokens and internal data What does Node Security do for me? NPX and NSP Command Line CIL Bit Rot or Digital Atrophy How often should you check repos. Advisories If I NPM install? Circle CI or Travis NSP Check What else could I add to the securities? Incorporate security as you build things How do you find the vulnerabilities in the NPM packages Two Factor authentication for NPM Weak Passwords OL Dash? Install Scripts Favorite Security Story? And much more! Links: Node Security  Lift Security https://github.com/evilpacket @nodesecurity @liftsecurity @adam_baldwin Picks: Adam Key Base Have I been Pwned? Charles Nettie Pot  convo.com AJ This Episode with Adam Baldwin Free the Future of Radical Price Made In America Sam Walton Sonic - VGM Album Joe Pych - Movie NG Conf Why We Don’t Suck

How To Tell Better Podcast Stories – Episode 169   Do you want to create better podcast stories? Start with the end in mind. Then, start with the end.   Start with the end? It sounds crazy, I know. Let me explain.   Stories do great things for your podcast and business.   When you tell stories, your audience gets to know details about you and your life. That's how friendships are born. Your listeners discover you have things in common. They realize you have been through similar struggles. Maybe you're from the same area or visited a common destination.   After multiple stories, listeners begin to feel like they know you. That is when the magic happens.   Stories help you build trust. And as it is with all business, people do business with those they know, like and trust. People don't do business with companies. They do business with people. Trust is the essence of relationships and business.   CHARACTER   Stories define your character   I'm not simply talking about your integrity. By character, I mean all of the attributes that create you, as in character in a play.   The purpose of your show is to attract an audience. Whether you want to monetize that relationship, encourage a call-to-action, or simply create an following for your ideas, creating the audience is where you begin.   The stories you choose to tell reveal how open you are to others. Your openness is a sign of trust. Trust is a big piece of a relationship. Reveal things about yourself through your stories, and you'll begin to build trust with your listener.   The details you include tell your listener what you value. If the listener feels you value things they too value, you solidify the relationship. People like to hang out with similar people. If your values are opposite of your listener, you may also attract them. It is like a love/hate relationship. They may dislike it, but they continue to listen. This often happens when talking politics.   What you find entertaining will be evident by the stories you tell. Since people like other people who have similar tastes, revealing those things you find entertaining will also build the relationship.   Stories also have the power to demonstrate your vulnerability. Stories can show that you are a real person. Your listener will see you as approachable. They also may begin to see you as a friend. That is when true relationships begin to form.   Next time you watch a late night talk show, notice how the great, memorable interviews contain great stories. Interviews that focus on facts and information rarely cut through. Those guests come off more as a lecturer than as a friend. The guests that tell stories appear more personal, warm and friendly. Their stories reveal things and help you feel like you know them personally. Take note next time you watch.   Foster a relationship with your listener by revealing things about yourself through stories. Stories will define your character.   MY STORIES WERE HORRIBLE   In the past, my stories were horrible. I struggled to hold the attention of people while I was telling a story. I couldn't figure out why they would fade half way through the tale.   One day, in a coaching session with my radio coach, it hit me. The person listening had no idea where I was going.   The stories I was telling sounded like ramblings with no real purpose or destination.   My coach basically told me to open with the punchline. I thought he was crazy. If people knew the punchline, why listen to the story. That made no sense.   He explained that opening with the point of the story was similar to telling your passenger where you are going on your journey. Nobody wants to sit next to you in a car wondering where they are going to end up and when they are going to get there. They want to enjoy the journey.   I began opening my tales with the point of the story. Right up front, I revealed the whole purpose of the story. My opening began serving as a bit of a headline.   "I can't figure out why people can't signal their turn before they are actually in the turn lane."   "My dog got sick and had my up 4 times last night."   "If you want more traffic, you need to be more traffic for others first."   Opening with an intriguing introduction will also provide a framework for the story. You will know exactly where you are going and what details are necessary to get there. This helps shorten your story while including only the important parts.   In addition to the intriguing introduction, there are three other elements to great stories. After you open with the intriguing introduction, provide wonderful, vivid details while telling the story. Close with a powerful conclusion. Ask yourself, "What's next?"   THEATER OF THE MIND   Create theater of the mind by using vivid details.   The use of active language will stir the imagination of your listener and help you connect to your audience. Put the listener in the moment. Make the listener see the action you are describing.   "I'm walking in the bustling restaurant and shaking off the cold without even watching where I'm walking." That is active language. In your mind, you can see me walking in.   Sure, your restaurant may be different from my restaurant. That difference is what makes theater of the mind great. You see it the way you think it fits best for you. Your scene doesn't need to match my scene in order for the story to make sense. It is your theater.   Active language connects each listener to the story in his or her own way. It will create strong audience engagement. Active language during storytelling is a powerful tool you can use while you're building your podcast.   Create a great podcast brand. Create theater of the mind.   THE FIRST EXIT   Take the first exit.   When you are discussing a topic, take the first opportunity to get out of the bit or interview question. You will keep your audience engaged. You will maintain the momentum of the show. You will also avoid repeating yourself and becoming boring. Take the first exit.   There are clues in your show that let you know you've missed the opportunity to end the bit. When you find yourself saying things like "as I said", "like I was saying", or "as we've discussed", you have missed your exit. Those phrases are simply additional ways to say, "let me repeat this again". Once you have reached that point, you are stating your introduction point again. This should be your conclusion. Move on to the next discussion.   If you miss the exit, you begin retracing your steps. You begin offering information you've already provided. You listener then begins thinking of other things, because they have heard this part before. I got it. Let's move on.   Only you will know when you've offered enough information to make your point. Once you hit that point, keep the show moving. Get to the next topic. Keep your audience engaged. Take the first exit.   Conclude your story by simply reframing your intriguing introduction.   ASK "WHAT'S NEXT?"   Include a call to action.   If you want to make money with your podcast, you must include a call to action. It seems logical. However, many podcasters believe, "If I build it, they will come." It simply doesn't happen that way.   Odd as it may sound, your podcast probably isn't your product. Unless you are charging for your podcast, your show is only the marketing vehicle for some other product. Most podcasts are free. The show itself isn't generating revenue. You need to create another product you can sell.   In his book "Free: The Future of a Radical Price", Chris Anderson lists many ways to create revenue using the power of free. Many of these can be used to generate revenue from your podcast.   [EPISODE 167 – HOW TO MAKE MONEY WITH A PODCAST THAT IS FREE]   Some think access to the audience can be sold to advertisers as if it were traditional broadcasting. Unfortunately, audiences are not typically large enough for this model. Listeners also do not expect the traditional twelve minutes of commercials within their favorite podcast hour. Advertising is a very difficult path to revenue.   To generate revenue with your podcast, you need to create something else to sell.   You could make money by making your podcast a small portion of a larger show, which is available to paid members only. The free podcast becomes marketing for the member content.   You could turn your knowledge of some "how to" subject into a book, e-book, study course or other product. Your podcast could be the "why" behind your philosophy. The show would then promote the "how" that your listener will learn when they purchase the product.   There are many other ideas described in Anderson's book. You could give away the product while charging for the service, such as consulting or coaching. Give away the content while making money referring people to retailers.   Rather than traditional advertising, you could give away the content while charging advertisers to be featured in it, similar to The Home Shopping Network. You could even take a cut of sales. You could podcast generic advice while selling specific, customized advice.   There are fifty ideas in the book. To make money with your podcast, I suggest you give the book (or at least that section) a read.   Free: The Future of a Radical Price   If you build it, they may come. However, that doesn't necessarily mean you will become instantly wealthy. You need to create something to sell. You need to tell your listener to buy. Then, you need to show them the way. If you desire to make money with your podcast, make sure your podcast includes the call to action.     Build trust with your audience by telling great stories. Start at the end. Create great theater of the mind. Use a powerful conclusion. Then, give them something to do when it is over. Implement a strong call-to-action.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.    

How You Can Make Money With A Podcast That Is Free – Episode 167   One of the most popular and controversial questions in our industry is, “How do I make money with a podcast?”   The question is popular, because many podcasters hope to monetize their content. That desire ranges from simply covering the costs associated with producing the show to making more than an average annual salary each month.   Earning money with an online business is a desire of many budding entrepreneurs. Podcasting is a great way to begin sharing your message.   The controversy arises between those who want to make money and those who see it as a hobby where profit is unnecessary. The fans of the hobbiest approach often wonder why people think it is so important to make money with your show.   Making money isn't necessary. It also isn't evil.   Both sides of the debate can be correct. It is all about your point of view.   THE POWER OF “FREE”   Today, we are taking the monetization route.   Much of the information I want to share with you on this episode is derived from a great book called “Free: The Future of a Radical Price” by Chris Anderson.   If you would like to purchase the book, I would truly appreciate it if you would find it through this affiliate link. It is a great read.     You have worked hard to develop some great content. The show is beginning to attract an audience. How can we turn this great podcast into a business?   First, let's make one thing clear. As you develop your podcast, understand that it is difficult to have the show itself be your sole source of revenue. Sponsorships and donations can only take you so far. Your inventory and sources will be limited.   Making your podcast your lone revenue source is possible. However, it is limited to the biggest of the big podcasts. Most podcasters needs another revenue stream.   How do we create other streams of income using our podcast?   STREAMS OF INCOME   We need to be creative. Once we start creating some unique ideas, you will see many others begin to open for you.   In this episode, we are going to devise various opportunities to generate revenue using your free podcast. Each of these ideas uses a different approach. You can tailor each approach to your niche and passion.   The foundation of the book “Free: The Future of a Radical Price” centers on using a free product or service to create demand for a paid product or service. The concept is similar to the lead magnets you see quite often in online business.   You are producing a podcast that is free for your listeners. How can we use that free product to create demand for a paid product or service?   We are not going to cover all of the ideas in Anderson's book. There are 50 different business models. We will only review part of one section. You can find all of the ideas in the book using the link.     Section one is called “Free 1: Direct Cross-Subsidies - Any product that entices you to pay for something else.”   This secion will give us a few business models to discuss. These should give you a few ideas to get your creative juices flowing.   BUSINESS MODELS   1. Give away services, sell products Book example: Apple Store Genius Bar tech support Podcast example: Your podcast explains how to set up and use products and then sells those products online Podcast example: Your podcast provides content and information, sell books, CDs and DVDs about that information   2. Give away products, sell services Book example: Free gifts when you open a bank account Podcast example: Giveaway e-books, sell individual coaching Podcast example: Giveaway podcast info, sell webinars and seminars   3. Give away software, sell hardware Book example: IBM and HP Linux offerings. Podcast example: Podcast explains how to use the software and provides free downloads, sell hardware to use that software Podcast example: Podcast explains how to plant a garden/get a better shave/paint, sell the supplies   4. Free with purchase Book example: The loss leaders you see at many retails stores. Podcast example: Free podcast, bonus audio subscription with purchase Podcast example: Partial inteview in podcast, collection of interviews free with purchase of book/course   5. Buy one, get one free Book example: The supermarket specials Podcast example: Free podcast on a related subject with purchase of subscription to site Podcast example: Two tickets/courses/memberships for the price of one (it's all info)   6. Free gift inside Book example: Cereal boxes Podcast example: Podcast directs listeners to free download each episode, which puts listener on a mailing list that can be monetized over time Podcast example: Podcast listeners use code to access bonus information inside of a membership site   7. Free samples Book example: Everything from gift boxes for new mothers to supermarket samples Podcast example: Podcast is a portion of a larger recording for sale Podcast example: Giveaway a free chapter of the book with code word/url included in the podcast   8. Free trials Book example: Magazine subscriptions Podcast example: Podcast is a smaller portion of a membership or course Podcast example: Podcast highlights the “what” and directs listeners to the “how” on the website or inside of a product   Those are 8 of the ideas in this first section. You can actually get 16 ideas in the direct cross-subsidies section alone. There are 50 business models built on free in the appendix of the book. It is well worth the time.   Free 2: Three-party markets - A third party pays to participate in a market created by a free exchange between the first two parties   Free 3: Freemium - Anything that is matched with a Premium Paid Version   Free 4: Non-monetary markets – like Wikipedia and Freecycle.   Find my affiliate link to the book here:     I would love to know how you are using the power of free to drive your business. E-mail me any time at Coach@PodcastTalentCoach.com.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.   Other items mentioned in this episode: Podcast Talent Coach Coaching Podcast Talent Coach Survey  

Have you ever compared business strategy to surfing? Mike Michalowicz has. As author of the new book SURGE: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike uses surfing as an analogy for business. So listen up and ride the waves with him on this episode of Bacon Wrapped Business. Be where people need you when they need you by identifying imminent trends. Surfers look at waves that are close, or imminent, and evaluate which one is the best. No one can surf the entire ocean all at once, so pick a cove (one segment of a trend) and decide which waves are best. SURGE stands for Separate, Unify, Rally cry, Gather and Expansion. Separate: Pick a “cove” to surf in. Zero in on one area to market and decide who you’re going to market to. Unify: Paddle in front of the “wave” so that it can help push you along and gain momentum. Rally cry: There’s a point when you’re riding a wave that the board lifts out of the water causing a transfer of energy from you paddling to the wave pushing you. In business, this is when the community starts carrying the wave, or market force, for you. Gather: Collect knowledge to constantly perfect your product. Expansion: When you first start surfing, you don’t do fancy tricks right off the bat. You have to start with the basics and expand from there. In business, once you get your product out in the general market, you can then target it to more specific markets like professional athletes, celebrities, or whatever high profile group is appropriate for your business, who can then promote your product even further for you. Tip Give your customers a short survey right after they buy your product. For example, ask where they heard about it and why they decided to purchase it at that moment. Brian Smith, the creator of UGG® boots, originally targeted his product at surfers (not teenage girls). When neoprene swimwear hit the market, it led to year-round surfing. That meant that surfers needed something to keep their feet warm when they got out of the water in colder weather. The interior material of the boots did not absorb bacteria or odor, and the above-ankle height kept beach sand from getting into the boots. The Rally Cry for UGG® was no more cold feet for surfers. The expansion began by targeting professional surfers who would increase popularity and demand for the product. Then other areas were targeted: hockey players, hunters, skiers, etc. which really expanded the market for these simple, cozy boots. Eventually, the trend reached teenage girls and now you can’t take two steps without seeing young women in UGG® boots. This change in demographic led to many people calling Brian Smith a sell-out, which begs an important, and mandatory, question: Are you willing to compromise the initial group/demographic that carried your product to success? The Cronut® is another widespread, high-demand product, but people often travel a long way to Dominique Ansel’s bakery in New York to get the true, original Cronut® and see its birthplace. Tip If starting and manufacturing a new product is too intimidating for you, you can start by improving an existing product and licensing it to a bigger company. When you are the first to target a new market, consumers will be more tolerant of any inferior elements of your business because you are their only option. Your marketing needs will start to decrease as everyone learns about you, but that is when you really need to improve and perfect your product so that you stay on top when others try to corner your market. Don’t let them steal your wave. If you know of any podcasts that need a guest, tell Mike Michalowicz. Get in touch with him and invite him on the show. Go to his site for information. Books mentioned: Surge by Mike Michalowicz Check out Mike’s other books Free: The Future of a Radical Price by Chris Anderson The 4-Hour Work Week by Timothy Ferriss The Big Idea by Donny Deutsch One Simple Idea by Stephen Key Do you have questions or comments? Need advice? Want to suggest more books on business? Contact Brad: askbrad@baconwrappedbusiness.com

Kelly Croy interview Adam Bellow. Adam is a dedicated educational technologist and father. Starting as a classroom teacher, Bellow went on to create popular edtech tools eduTecher, eduClipper, WeLearnedIt, and Circuits. Adam currently is serving as a Presidential Innovation Fellow. He also serves as a board member for the EdCamp Foundation and speaks internationally about education and the power of technology to enhance learning. Mentioned in this podcast: Get one year free of www.Planbook.com with the promotional code mentioned in the Pre-roll. www.AdamBellow.com One of Adam's most inspirational reads: Free: The Future of a Radical Price by Chris Anderson Adam loves using Post-It-Notes.  Adam created the following educational tech tools: EduTecher EduClipper WeLearnedIt Adam created this phone fun game: Circuits Adam is a board member of EdCamp Adam is a Presidential Innovation Fellow Adam's productivity tip is using Trello to stay organized. 

 Your Hosts This Episode Anna Ferri | Amanda Wanner | Matthew Murray We discuss online reading vs book reading (“I just want to read the wiki article”), whether pop science is formulaic, if we read non-fiction to learn explicit facts or provoke thought generally, the impact of blog writing/reading on technology books, our audiobook preferences, anti-narratives (handbooks), edutainment, “There is some fiction in my non-fiction!,” lying by omission, hate reads, and more… Technology (Non-Fiction) We Read (or kinda): Recommended What is Code? by Paul Ford, long-form article from Bloomberg Magazine  The Making of Crash Bandicoot by Andy Gavin (The series of blog posts Matthew read; for the deep nerds out there)  The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr  Extra Lives: Why Video Games Matter by Tom Bissell  Kitten Clone: Inside Alcatel-Lucen by Douglas Coupland (for a unique experience of technology reading)  The Thrilling Adventures of Lovelace and Babbage: The (Mostly) True Story of the First Computer by Sydney Padua  Other books read Dataclysm: Who We Are (When We Think No One's Looking) by Christian Rudder  The State of Play: Creators and Critics on Video Game Culture edited by Daniel Goldberg and Linus Larsson  Free: The Future of a Radical Price by Chris Anderson  The Naked Future: What Happens in a World That Anticipates Your Every Move? by Patrick Tucker  A few more “books” we mentioned(or that Meghan wanted us to mention since she couldn’t be there) The Urban Biking Handbook: The DIY Guide to Building, Rebuilding, Tinkering with, and Repairing Your Bicycle for City Living by Charles Haine  Steve Jobs by Walter Isaacson  The Victorian Internet by Tom Standage  Paper Knowledge: Toward a Media History of Documents by Lisa Gitelman  How It Began: A Time-Traveler’s Guide to the Universe by Chris Impey (example of odd “padding” in non-fiction, but the science stuff is coooool)  BiblioTech: Why Libraries Matter More Than Ever in the Age of Google by John Palfrey  What Technology Wants by Kevin Kelly  Other/Links 7 Things You Should Read About Technology’s Role in Our Future Hatoful Boyfriend - The pigeon dating game Why so few violent video games? by Gregory Avery-Weir (short, funny, recommended)  The World Future Society - produces The Futurist magazine for which Patrick Tucker is an editor… That's Revolting!: Queer Strategies for Resisting Assimilation edited by Mattilda Bernstein Sycamore (an example of a book where the author really invites you to debate and disagree with the arguments in their work)  Check out our Pinterest board of all the Technology (non-fiction) books people in our club read (or tried to read).

In this episode we have a round-table discussion, with members from the NYC-based Interdependence Project, on issues surrounding 21st century dharma in the West. Both Buddhist Geeks and the Interdependence Project tend to attract younger practitioners in their 20s & 30s. So, in this dialogue, where the oldest of us is 31, we take on some interesting questions about how Dharma is changing in the West, what challenges we face in the future, the economics of dharma, and the implications of a generation who are so interconnected with technology and culture. Listen in to hear a genuine conversation between young practitioners who are trying to find their way as Buddhist practitioners in the 21st century. Episode Links: The Interdependence Project ( http://theidproject.com ) Free: The Future of a Radical Price ( http://bit.ly/2seHGB ) Buddhism & Money: Does Priceless Mean It’s Free? ( http://bit.ly/ukzoG ) Nellie Tinder ( http://www.nellietinder.org )

Jason Hartman welcomes guest co-host/listener, Brandon, from Portland, Oregon as they discuss several things.  First, a discussion of some of Jason's recent book consumption including; Abundance: The Future is Better Than You Think by Peter Diamandis and Steven Kotler and Free: The Future of a Radical Price by Chris Anderson.Next, Jason and Brandon analyze Peter Schiff's most recent video criticizing Federal Reserve Chairman Ben Bernanke and QE3 (Quantitative Easing).  Peter has some things right and others wrong.  As Jason has pointed out in so many prior episodes gold and silver are mediocre asset classes and shouldn't really be considered 'investments' but rather defensive ways to save money, a way to store wealth and keep pace with inflation.  An investment is an OFFENSIVE tool, gold and silver are only defensive tools. The real way to profit is to exploit the next housing bubble.

WIRED's head nerd Chris Anderson! He also wrote the wonderful books "The Long Tail" and "Free: The Future of a Radical Price". Mr. Anderson--as the Matrix would have to refer to him--is a super-smart, thoughtful human and I always love chatting with him. What topics can you expect from this episode? Trolls! Social politics! The economy of attention! How to write a book! And the ever-raging debate: NERDS v GEEKS. Please to enjoy.

Itâ??s episode nine of the AwesomeCast! Our hosts Rob de la Cretaz and Mike Sorg are online, and are joined by Chris Maverick of Cosmic Hellcatsand ElseWorld to talk about Photography in a world where we all have access to it on our cellphones and pocket devices. We also have a chance to talk about Apple's new hardware, the Flipbook controversy, Samsung's Galaxy givaway, legalized Jailbreaking, and the secret tethering app. Join the AwesomeCast on Twitter, Facebook, Delicious, and be sure to follow us on iTunes in both videoand audio formats, as well as YouTube and Blip.tv! This weekâ??s Audible Pick: FREE: The Future of a Radical Price by Chris Anderson Get this book free at www.audiblepodcast.com/sorgatronmedia

Itâ??s episode nine of the AwesomeCast! Our hosts Rob de la Cretaz and Mike Sorg are online, and are joined by Chris Maverick of Cosmic Hellcatsand ElseWorld to talk about Photography in a world where we all have access to it on our cellphones and pocket devices. We also have a chance to talk about Apple's new hardware, the Flipbook controversy, Samsung's Galaxy givaway, legalized Jailbreaking, and the secret tethering app. Join the AwesomeCast on Twitter, Facebook, Delicious, and be sure to follow us on iTunes in both videoand audio formats, as well as YouTube and Blip.tv! This weekâ??s Audible Pick: FREE: The Future of a Radical Price by Chris Anderson Get this book free at www.audiblepodcast.com/sorgatronmedia

The Spokesmen 42 August 29, 2009 This episode of The Spokesmen Cycling Roundtable included: * David Bernstein from The FredCast Cycling Podcast * Carlton Reid from QuickRelease.tv and BikeBiz.com * Tim Jackson from Masi Bikes * Rich Kelly from Interbike * James Lamont Topics include: * Performance Apparel (QuickRelease.tv Article) * Eurobike * Electric Bikes * Interbike * Retail Sales for Bikes * Innovations in Bicycle Marketing * Chris Anderson's ‘Free: The Future of a Radical Price' * Tips, including TestRides - Virtual Bike Fitting Room (iPhone App) The Spokesmen Cycling Roundtable Podcast is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Chris Anderson is editor-in-chief of WIRED and is also the author of Free: The Future of a Radical Price which explores how the price for delivering content is trending towards zero. We'll talk about the repercussions that's having on the creative industry and those whose job it is to create thoughts.

Nicole Sandler speaks with Chris Anderson about his new book "Free: The Future of a Radical Price"