Behind the Design

FREE WORKBOOK! The Aligned Offer Suite Builder - get it herehttps://designedto-scale.com/aligned-offer-suite-workbookIf you've ever felt burnt out, overwhelmed by custom quotes, or ghosted by your dream clients—this episode is your wake-up call. I'm breaking down the one simple, powerful shift that doubled my design studio's revenue without taking on more clients. Inside, I share how streamlining your offer suite isn't just about simplicity—it's about positioning yourself as the expert, attracting aligned, high-paying clients, and finally getting off the feast-or-famine hamster wheel. Plus, I walk you through how to start building your own strategic offer suite today with a free workbook to guide the process. This is the clarity you've been craving.https://designedto-scale.com/https://www.instagram.com/designedto_scale/

In this episode, I'm pulling back the curtain on why revenue-only goals can lead to burnout, and what you should actually be focusing on if you want to scale sustainably. We're talking about the difference between vanity metrics and true freedom, the systems and delivery models that create real scalability, and how to build a business that supports your lifestyle—not one that takes over your life.Whether you're nearing that $10K mark or already there and wondering, “Is this really it?”—this episode is your permission slip to rethink what success really looks like.https://designedto-scale.com/https://www.instagram.com/designedto_scale/

If you're juggling nap time with Zoom calls or sneaking in podcast time while pushing a stroller, this one's for you. In this episode, I'm pulling back the curtain on one of the biggest transformations of my life—becoming a mom while running a business. From identity shifts and emotional unlearning to redefining success entirely, I share what no one prepares you for when you're both a mother and a founder.You'll hear:The messy and magical reality of raising babies and building a businessThe identity shift that rocked me—and how I grew from it5 things motherhood has taught me that made me a better business ownerWhy simplifying, setting boundaries, and trusting your intuition are essential CEO skillsHow I've redefined success around presence, purpose, and personal fulfillmentWhether you're pregnant, postpartum, years into motherhood, or dreaming of a future with both a family and a thriving business—you're not alone, and you don't have to choose. This is your permission slip to do both, in your own way.Journal Prompt:What has motherhood taught me about myself as a leader?

What do the most successful creative entrepreneurs have in common? It's not a secret sauce—it's mindset. In this episode, we're diving into the powerful shifts that separate high-achievers from the rest. From self-leadership and identity work to daily habits that build resilience, you'll walk away with tangible mindset upgrades to elevate how you lead, create, and scale.

You're getting inquiries... but then crickets. Or maybe you're stuck in back-and-forth emails, clients are dragging their feet, asking a million questions, or ghosting you after you send the proposal. Sound familiar?Here's the thing: your offers alone aren't the problem—your discovery call and proposal process might be.In today's episode, I'm walking you through the exact system I use to book high-paying clients with confidence and clarity. No more second-guessing your pricing. No more awkward calls. No more ghosting. Just a seamless client experience that builds trust, positions you as the expert, and gets the “yes.”https://www.instagram.com/designedto_scale/

Feeling like Q1 flew by in a blur of goals, launches, and to-do lists? Same. In this episode, I'm sharing my honest reflection on the highs, lows, and pivots of the first quarter of the year—plus how I'm planning for a more aligned and intentional Q2. We'll talk about push and pull seasons in business and life, how to honor where you're at, and how I'm shifting priorities to create more space, strategy, and joy.byoliviaaustin.com/studio-growth-accelerator

Running a business while raising little ones is no small feat. Between client work, emails, school drop-offs, and snack requests (so many snack requests!), it's easy to feel like you're constantly playing catch-up. But over the years, I've found a few simple habits that have completely transformed how I show up as both a business owner and a mom.In this episode, I'm sharing the five game-changing habits that help me feel more productive, present, and less stressed—without overcomplicating my days. These aren't rigid routines or unrealistic schedules; they're small, intentional shifts that make a massive difference.LINKS:Tools, Tech & Resources Guide: https://delightful-glade-81121.myflodesk.com/tech-freebieGoals ClickUp Template: https://byoliviaaustin.com/clickup-goals-templateClickUp weekly schedule template: https://byoliviaaustin.com/clickup-weekly-to-do-templateUse code BTD10 for 10% off any templates in the template shop

Grab my list of tools & tech I can't live without here: https://delightful-glade-81121.myflodesk.com/qdh3a7oqdaUse code BTD10 for $200 off Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-acceleratorIf you're running a business (or just trying to keep your life together), the right tools can change everything. From project management to payments, marketing to mindset, I'm sharing the exact tech, systems, and resources that keep my business running smoothly—without the overwhelm.In this episode, we're covering:✔️ My go-to tools for project & life management (hello, ClickUp!)✔️ The best platforms for streamlining client work, invoicing & contracts✔️ Marketing & content tools that save time and boost visibility✔️ Wellness & mindset resources that keep me performing at my best✔️ How to get the full list in The Founder's Ultimate Tools & Tech Guide (so you don't have to scramble for notes!)

LAST CHANCE to join us inside Designed to Scale Mastermind - only 2 spots left https://byoliviaaustin.com/designed-to-scaleIn today's episode, we're breaking down exactly what's possible for your studio in the next six months and why so many designers stay stuck in the same frustrating cycles. If you've been craving more clarity, consistency, and confidence in your business, keep listening—because this is the roadmap to getting there.Let's dive in.

Welcome back toBehind the Design, where we go beyond the aesthetics and dive into the habits, mindset, and decisions that create a life and business you're obsessed with.Today, we're talking aboutinvestment—and no, I don't just mean money. Investment is about where you put your time, energy, and resources. And the reality? Every single decision you make is shaping your future. So, are you investing in a way that actually moves you toward the life you want?If you want this year to be different—if you want to look back 12 months from now and saydamn, I made some really smart, aligned choices—then this episode is for you. Because investing isn't just about financial returns. It's about growth, freedom, and fulfillment.By the end of this episode, you'll have a clear framework for making smart, confident investment decisions—whether it's in your personal growth, lifestyle, or finances. So, let's get into it.LINKS:APPLY NOW:https://byoliviaaustin.com/designed-to-scale

What if the only thing standing between you and a thriving, scalable business in 2025 is a mindset shift and a few key changes?Today, we're diving into something BIG. If you've ever felt like you're stuck spinning your wheels in your business—working long hours but not seeing the growth you want—or if you've ever wondered why scaling feels so far out of reach, this episode is for you.We're talking about the biggest blocks holding you back from scaling your design business and, more importantly, how to overcome them. I'll be sharing the exact shifts you need to make to think bigger, work smarter, and achieve transformational growth in 2025.This episode isn't just about identifying what's holding you back—it's about taking actionable steps to break through those barriers and unlock the next level of success.So grab a notebook or just settle in—this is going to be packed with insights to help you start the year strong and make 2025 your best year yet. Let's get started! LINKS: Designed to Scale Mastermind: https://byoliviaaustin.com/designed-to-scale Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-accelerator Free Course: Goals by Design: https://byoliviaaustin.com/growth-guide

Today, we're tackling something so many of us wrestle with—how to juggle all the roles we play as moms, business owners, partners, and friends, without losing ourselves in the process.We're diving into four key areas that I know you'll relate to: How to overcome mom guilt, wife guilt, and even friend guilt. What it's like to redefine your identity after having more time or adding a second child to the mix. How to identify needle-moving tasks, especially when you're in the earlier stages of building your business. And finally, how to deal with burnout when you're balancing a full client load and everything else life throws at you. I'll be sharing personal stories, actionable tips, and strategies to help you move forward with clarity, confidence, and maybe even a little less guilt. Whether you're deep in the early stages of your business or navigating life with a new baby—or both—this episode is for you. LINKS: Goals by Design: https://byoliviaaustin.com/growth-guide Designed to Scale: https://byoliviaaustin.com/designed-to-scale

Are you ready to scale your design studio but feeling stuck when it comes to creating predictable, sustainable growth? In this episode, we're uncovering the missing piece that most designers overlook when trying to take their business to the next level. Whether you're drowning in client work or struggling to land steady projects, this episode will give you actionable insights to move forward with confidence. Get ready to transform your design studio into a well-oiled, revenue-generating machine. Resources & Links: Studio Growth Accelerator – Learn how to build a scalable design studio with my proven framework. Designed to Scale Mastermind - Apply for our February 2025 cohort. Follow me on Instagram @byoliviaaustin for more tips and strategies. If you found this episode helpful, take a moment to subscribe, leave a review, and share it with a fellow designer who needs this!

Ready to make 2025 your most successful and fulfilling year yet? In this episode, I'll guide you through a new process for annual planning to completely change the game for you this year. Together, we'll break down: 2024 reflections of what worked, what didn't, and what we're leaving behind. How to set transformative goals and align them with actionable steps to do daily. Sticking to visualization through the tools I use, like ClickUp and my visualization journal, to stay on track. Save $500 (lowest price it will ever be!) on Studio Growth Accelerator when you join before January 4. Apply for Designed to Scale Mastermind - only a few spots left, we start in Feb! Plus, we'll dive deep into the power of visualization, Pinterest boards, and journaling to bring your goals to life. I'll share prompts to help you embody your future self and create a life you love while embracing an abundance mindset.Let's map out your dream 2025 together—press play and start designing your best year yet! LINKS: Save $500 (lowest price it will ever be!) on Studio Growth Accelerator when you join before January 4. Apply for Designed to Scale Mastermind - only a few spots left, we start in Feb!

Answering the question: Who are you without your business?

If you're feeling like 2024 was a strange year for business, you're definitely not alone. I've said this before on the podcast and while working with coaching clients, but this year brought a lot of unexpected challenges for designers. Many have had to rely heavily on referrals, completely shift their marketing strategies, and unfortunately, we've seen more design studios closing than ever before. If you're nodding your head right now, I get it—it's been tough. But here's the thing: not every year in business is going to be amazing. There will be years of growth where everything feels effortless, years that are so challenging you might consider quitting, and years where you plateau, just getting by. No matter what stage you're at, the key is to stay in it for the long run and keep pivoting when necessary.If you managed to navigate 2020 and survive the rollercoaster that was 2025, then it's time to gear up for a better 2025. In this episode, I'm sharing an action plan to set yourself up for success in Q1 2024 by focusing on just two essential things. These are the areas that transformed my studio, Current, into an industry go-to, and they can do the same for you. So, let's get started and set the foundation for a stronger, more resilient business in 2025. LINKS: Get Black Friday Early Access: https://delightful-glade-81121.myflodesk.com/aumpsi8hp0 Apply for Designed to Scale Mastermind: https://byoliviaaustin.com/designed-to-scale

As creatives, we often find ourselves juggling multiple projects, ideas, and responsibilities, which can lead to stress and burnout. But what if I told you that by implementing just a few key habits, you could not only enhance your productivity but also enjoy the process more? These habits are not one-size-fits-all; they can be tailored to fit your unique lifestyle and creative process. So, if you're ready to unlock your full potential and create with greater ease and joy, this episode is packed with actionable insights just for you! LINKS: Get Black Friday Early Access: https://delightful-glade-81121.myflodesk.com/aumpsi8hp0 Apply to Designed to Scale: https://byoliviaaustin.com/designed-to-scale

Are you chasing clients down to pay their invoices every month? Do you feel like your finances are all over the place and it's hard to predict your monthly revenue? Or do you just want a simpler way to get paid every single month without any hassle. Over the years of running my Current, I've tried multiple different payment methods. Split payments when project phases are completed, monthly installments whatever date the client started working with us, the list goes on! Some of those worked, but most of them didn't because they weren't scalable and left a big question mark on what my revenue would look like for months ahead. In today's episode I'm sharing the super simple payment structure I have setup in my business that makes invoicing stress-free, no matter how many clients we have at once, and ensures we always get paid on time. WORK WITH ME: https://byoliviaaustin.com/designed-to-scale https://byoliviaaustin.com/designed-to-scale https://www.instagram.com/byoliviaaustin

Audrey Saccone is a multifaceted marketer, technologist, and entrepreneur. After beginning her career at OPERA America, Audrey's work in email marketing, front-end development, and event operations laid the groundwork for her work with leaders including Marie Forleo and Sophia Amoruso. As a part of those teams, she led significant projects including the sold-out NYC book launch for Forleo's "Everything is Figureoutable" and the premier launch of Amoruso's Business Class, earning over $1 million in revenue. LINKS: https://www.audreydigital.co/ https://www.instagram.com/audreysaccone/

If you're a parent, entrepreneur, or anyone trying to balance multiple roles, you know how challenging it can be to manage your time effectively while keeping stress at bay. Since having Lila, I've had to get really intentional about how I structure my work week. I'm a firm believer that you don't need to work around the clock to be successful. In fact, by working part-time with a solid plan, I've been able to achieve more, stay productive, and feel less overwhelmed than ever before. In today's episode, I'm breaking down exactly how I structure my part-time work week to maximize productivity while minimizing stress. But before we dive into the details of my schedule, I want to share some key principles that have made this approach possible—clear goals, smart planning, and realistic priorities. LINKS: https://byoliviaaustin.com/designed-to-scale https://byoliviaaustin.com/studio-growth-accelerator https://www.instagram.com/byoliviaaustin/

In this episode we'll dive into key strategies for an effective client onboarding process for designers. Learn how to streamline your workflow with an essential onboarding email, a simple client hub in ClickUp, and a crucial kickoff call to set clear boundaries and avoid miscommunication. Olivia also shares valuable tools like a client video portal using Kajabi or Loom, and resources from her online shop including email templates and client folder templates. LINKS MENTIONED: $500 off Studio Growth Accelerator (24 hours only) https://byoliviaaustin.com/studio-growth-accelerator-limited-offer Apply for Designed to Scale Mastermind 2025: https://byoliviaaustin.com/designed-to-scale ** Use code BTD10 for 10% off!** ClickUp Client Folder: https://byoliviaaustin.com/clickup-client-folder-template Email templates: https://byoliviaaustin.com/emailing-made-easy-easy-template-bundle

In this episode of Behind the Design, I'm diving into a topic that's been on many designers' minds—how to bounce back after a slow season in business. This year has been challenging for many, including myself, as my studio, Current, saw a slower-than-usual July and August.While it's comforting to know we're not alone, at the end of the day, we still need to make money and keep the business moving forward. So, in today's episode, I'm sharing four practical strategies you can start implementing right away to regain momentum and finish the year strong. Plus, I'll share a little about my personal experience and the lessons I've learned over the years on how to navigate these slower periods. Mentioned in this episode: Goals by Design Mini-Course Studio Growth Accelerator

Join me as I celebrate seven years in business, from starting in 2017 to going full-time in 2019 to today. In this episode, Olivia dives into the seven crucial lessons she's learned over the years, touching on resilience, daily habits, the importance of knowing your numbers, and more. Olivia also offers practical advice for new entrepreneurs and reflects on her vision for the future. Don't miss out on inspiring insights and valuable tips to help you thrive in your business journey. LINKS: https://byoliviaaustin.com/studio-growth-accelerator https://www.instagram.com/byoliviaaustin/

In this episode,I dive deep into the behind-the-scenes experience of launching my first course, Studio Growth Accelerator. I cover the entire journey from preparation to execution, including successes, challenges, and valuable lessons learned. Whether you're thinking of creating a passive income stream in your business or are curious about different marketing strategies, find out what worked, what didn't, and how you can apply these game-changing insights to your own business. LINKS: Studio Growth Accelerator waitlist - https://delightful-glade-81121.myflodesk.com/mqtmd5tdlk Free Quiz: What's Holding You Back from Hitting 6 Figures - https://byoliviaaustin.com/six-figure-designer-quiz Kay's Sales & Marketing Lab Waitlist - https://kacmarketing.co/lab

In this episode, we're ditching hustle culture and going in-depth on what it actually takes to work less and make more as a brand and website designer. Forget the hustle—it's time to discover how strategic shifts in your business can lead to more freedom and higher profits. We'll debunk the myths of hustle culture and explore the essential steps to streamline your processes, attract high-paying clients, and finally break through that income ceiling. Plus, I'll share actionable tips and real-life success stories that prove you can achieve financial freedom without burning out. Ready to transform your business? Tune in to learn how you can make it happen, and get a sneak peek into how my Studio Growth Accelerator course can guide you every step of the way. LINKS: https://byoliviaaustin.com/studio-growth-accelerator **[USE CODE: BTD10 for 10% off SGA!!!!]** for podcast listeners only!

The path to my first six figures as a brand and website designer was rocky and in the 7 years of building, running and scaling my design studio haven't been linear. However, once I ditched what wasn't working and refined what was, my business and LIFE changed forever. In today's episode I'm breaking down the 5 Pillars of a Multi-Six Figure Design Studio to help you hit this milestone in your design career and accelerate your growth. What's Holding You Back From Hitting 6 Figures as a Brand & Website Designer? Take the quiz to find out → https://byoliviaaustin.com/six-figure-designer-quiz

In this episode of 'Behind the Design,' we're breaking past barriers holding that could be holding you back from reaching six-figures as a brand and website designer. I'm drawing from my personal journey and mentorship of other designers to highlight three critical areas: positioning and marketing, pricing and offerings, and systems and processes. The main goal of this episode is to help you decipher your ONE key area that is holding you back from reaching 6 figures, with action steps you can take today to reach your goal. Whether you're just starting out or looking to scale, this episode is a treasure trove of wisdom from someone who's been in the trenches and emerged victoriously. TAKE THE QUIZ! What's Holding You Back From Hitting 6 Figures as a Brand & Website Designerhttps://byoliviaaustin.com/six-figure-designer-quiz Other links: Episode 91: What I'd Do if I were Starting my business from Scratch Episode 88: Building & Pricing Your Design Services Episode 77: how I went from charging $5k to $15k in 2 years Episode 65: The unfolding of my business(es) over the yearsEpisode 64: How I 2.5x'd my revenue in one year

While I don't believe in quick fixes when it comes to business, I do believe there are key things that make or break a business. Most of the time, these things are overlooked because they seem small and don't feel like "revenue-generating" tasks, but not all of those tasks are about sales and marketing. When you break down your financial goals and what you need to do to increase profitability and the overall health of your business, it often comes down to one thing: your process. For me, this was absolutely true. When I look back over the last 5 years and how I've grown Current to a multi-six figure business that has allowed me to work with amazing clients and start other business ventures, it's because of my design process. A streamlined and strategic design process allows you to stay in your genius zone and produce better results for your clients which increases client retention and revenue...  it allows you to show up as the expert and position you more professionally, which sets expectations and boundaries upfront and doesn't cause issues later in the project, which overall allows you to be more profitable in your business. In today's episode we're talking about the importance of a streamlined + strategic design process, how it directly correlates to hitting your revenue goals + the next steps you need to take in order to create a design process that works for you. FREE GUIDE: ⁠3 Elements Most Designers are Missing in their Brand + Web Process

In this episode of the Behind the Design podcast, your host Olivia Austin, brand designer, strategist, and business mentor, dives into the five things she's doing differently during her second maternity leave and the mistakes she made the first time around. Olivia shares valuable insights on planning for maternity leave as a business owner, including the importance of having a clear calendar, setting up a strong automated lead generation process, and creating a plan for passive income. She also emphasizes the importance of having zero expectations and simplifying everything in your business to prioritize time with family. Whether you're anticipating your own maternity leave, planning to have kids in the future, or simply curious about balancing motherhood and entrepreneurship, this episode is packed with practical tips and heartfelt advice. Don't miss out on Olivia's upcoming course, Design Freedom, which focuses on building a thriving brand and website design studio around your dream life. For more details and to join the waitlist, visit byoliviaaustin.com/courses. Tune in to get inspired and equipped with the tools to manage your business and personal life seamlessly during maternity leave!

As ambitious entrepreneurs it's very easy to just keep your head down and keep working until one day you finally look up only to realize the year is over and you're basically in the same place you were in January. Or maybe you have goals that seem simple, yet you can't seem to figure out how to accomplish them. You know I'm here to help you build an intentional & aligned design business AND life. It's not just about revenue, growing and getting more licents, it's about using your design studio to fuel your dream life outside of work. In today's episode I'm walking you through the exercise I do after every quarter and then how to plan for the rest of the year, to not only hit all of your goals, but feel purposeful in your business. LINKS: Design Freedom Waitlist: https://delightful-glade-81121.myflodesk.com/mqtmd5tdlk Free Course: Aligned  Designer's Growth Guide https://byoliviaaustin.com/growth-guide

[ Pssttt ones busy working moms can do too! ] In this episode of Behind the Design Podcast, Olivia shares practical time management tips specifically tailored for busy entrepreneurs. Olivia shares personal insights and effective strategies that have transformed her life and business even after having a baby with limited childcare. She covers the importance of core focuses, realistic planning, designated times for administrative tasks, and eliminating distractions. Olivia also addresses common issues faced by entrepreneurs and provides actionable advice for better managing your time and achieving your goals. Tune in to hear Olivia's tips and answers to listener questions on time management among other insights. links: FREE COURSE: https://currentdesignstudio.mykajabi.com/offers/SjdqDFT7 Weekly Planner template: https://byoliviaaustin.com/clickup-weekly-to-do-template (use code BTD10)Goals tracking template: https://byoliviaaustin.com/clickup-goals-template (use code BTD10) byoliviaaustin.com @byoliviaaustin

This episode shares the actionable steps and mindset shifts that doubled my revenue last month. - Importance of mindset and five key shifts that led to revenue growth. - Transitioning from an agency model to a leaner studio setup. - Surrender versus strategy: trusting the process and focusing on small daily progress. - Tools and templates for streamlining business processes and prioritizing self-care. - Expanding mindset, embracing the "yes, I can" attitude, and creating white space for increased productivity. Timestamps: 01:00 Business transformed to align with lifestyle and values. 04:33 Mindset shifts for revenue growth: strategy, surrender. 07:18 Setting big goals and letting go. 10:22 Focus on small daily tasks for progress. 14:51 Shifted mindset, prioritize self-care for better days. 16:49 Prioritize self-care, and wake up earlier. 20:34 Expanding capacity and mindset to achieve goals. 25:04 Embracing simplicity and self-care for success. 29:58 Recommend meditation, self-reflection, and self-care practices.

Welcome back to Behind the Design Podcast! In this episode, we dive deep into the essentials of personal branding and how it can transform your design career. Key points covered: - The importance of personal branding in the current marketing landscape. - How personal branding can help evolve and expand your business. - Steps to outline your vision and what you want to be known for. - Examples of strong personal branding in the design space. - Practical tips for integrating personal elements into your business without oversharing. Timestamps: 00:00 Why now is the time to build a personal brand 05:04 Expanding business by sharing personal experiences. 09:10 Consider your vision for business growth. 11:00 Focus on your legacy, merging business & life. 13:27 Define brand values, audience, and identity clearly. 18:01 Incorporate personal aspects into your design studio. 22:22 Desire for new activities, citing successful examples. 24:54 Remind yourself you can grow your brand. 27:19 Offering you design, business advice, connection.

Kelsey Ogletree is the founder and CEO of Pitchcraft, a tech platform connecting writers, editors and PR professionals. She's also an independent journalist, holding a master's degree in magazine journalism from Northwestern University. Her writing has appeared in The Wall Street Journal, AARP The Magazine, Travel + Leisure and more. She is a new mom to baby Asher, born in April 2023, and cat, Monty. In her free time, she enjoys baking, golfing, reading, being active outside and spending time with family and friends. Timestamps: 00:00 Introduction to guest: transitioned from editor to successful freelance writer. 03:58 Media industry faced uncertainty during March 2020. 09:18 Freelance writer pitches story ideas to publications. 10:51 Experienced writers: pitch directly or find freelancer. 13:29 Start local with niche community publications first. 17:00 Adding value to others, not self-promotion. 20:17 Clearly state your keywords and follow up. 23:20 Managing email productivity and setting work boundaries. 27:42 Guard your time, prioritize tasks effectively. 31:26 Prioritized balance and grace over rigid routines. 34:56 Parenting requires juggling, but we're blessed. 38:59 Struggle to balance motherhood and personal identity. 42:38 Trusting intuition and prioritizing self-care and family. 44:30 Following my heart over traditional marketing strategies. 46:30 Evaluate activities based on your hourly rate. 50:17 How to Find Kelsey

So much out there on getting more clients, but once you reach a certain stage in business getting to consistent $10/$15k months, it's about client retention and this is where I think a lot of designers are leaving money on the table. If you want to increase your revenue without constantly onboarding new clients, this episode is going to have a lot of really good takeaways for you. Timestamps: 00:00 Importance of client retention through retainers. 05:58 Implementing passive income, allowing clients to return. 08:15 Build client relationships, prioritize systems and processes. 10:43 Listen to client needs, create easy offer. 14:28 Templates streamline business for efficient, profitable success. 21:37 Listen to clients, offer premium services, educate. 25:20 Delegate design work, hire graphic designer eventually. 28:50 Build passive income with multiple client projects.

Join Linzay and I as we unpack the real deal about maternity leave for creative entrepreneurs. Our guest is sharing everything from tweaks to your business model that can keep the cash flowing, to navigating the emotional rollercoaster of postpartum. Linzay Davis is a Parental Leave Expert helping parents navigate parental leave in the US through her business, The Park Consulting. Timestamps: 00:00 Writer had bad parental leave experience. HR background. 05:34 FMLA standard of 12 weeks is arbitrary. 07:45 Prepare for change, seek help for postpartum. 11:45 Options for paid leave for entrepreneurs explained. 15:16 Therapists creating passive income during time off. 19:03 Redefine your purpose and embrace freedom. 22:28 Struggle of balancing work and childcare. Overwhelming. 24:35 Focusing on engaging fully in work and family. 28:03 Plan ahead, be open to unexpected changes. 32:18 Making fun of mom's busy schedule. 34:10 Prepare early for time off, involve spouses. 38:14 US laws for entrepreneurs and pregnant workers. 39:57 Employer obligations for breastfeeding moms, legal advice. 43:22 Entrepreneurial flexibility empowers work-life balance.

In this episode of "Behind the Design Podcast", hosted by Olivia Austin, we get an inspiring glimpse into the colorful world of Nicole Goldfarb, the creative CEO of Nixie, and her journey into the business of joy-infusing design. Nicole Goldfarb is a color-loving creative whose eye-catching illustrations radiate a playful energy that is synonymous with joy. With a signature blend of lively hues, bold shapes and funky typography, her mission is to inspire a life full of fun by making the most out of every day. Nicole believes life is so much more fun when you lean into the things that make you truly happy, so she created Nixie, a brand toting a colorful curation of art and lifestyle goods. Color is her love language, summer is her muse, design is her passion, and the beach is her happy place. Nicole is currently catching rays and making waves in Venice, CA. Timestamps: 00:00 Olivia Austin, brand designer, strategist, business coach. 04:10 Worked in freelance creative agency, then started selling art. 06:40 Struggling between job and passion leads breakthrough. 12:24 Preparing to move, given different feedback related. 15:27 Launching collection with colorful and cute items. 18:58 Finding joy in small, creative moments daily. 21:20 Finding inspiration in world, city, nature. 23:06 Create, sketch, and let ideas simmer. 27:22 Adapting and taking breaks to enhance productivity. 31:19 Be open to different creative opportunities. 35:42 Excited about expanding party accessories with Nixie. 38:07 Podcast host offering guidance and resources. Follow!

In this episode, Olivia Austin shares expert insights on preventing website project stalls with effective communication, system implementation, and client guidance in brand and web design. Tune in for actionable strategies and tips on setting boundaries, maintaining project momentum, and ensuring profitable, timely delivery. 00:00 Encouraging audience engagement, seeking input on topics. 04:51 Integrating copywriting into the design process. 09:07 Copywriter involvement varies based on client preference. 10:20 Align deadline for brand identity and website. 14:52 Experts lead, guide, and communicate in projects. 18:45 Offering multiple options for feedback in detail. 22:33 Clear communication about finalizing website content stages. 24:06 Client feedback shapes website design, limited revisions. 28:50 Implementing fees for ghosting clients ensures profitability. 30:24 Recommend fee range, contract terms, and communication tips. 33:44 Client investment affects commitment, discussed on podcast.

Angela is the Founder and Creative Heart behind Saffron Avenue, a graphic design studio for ambitious brands and a template shop for entrepreneurs and artists. With a love of designing with intention and connection, I focus on infusing strategy, sophistication, and hand-crafted details into each brand, website, and product. Her mission has been to help creative business owners gain clarity and confidence with their brand and website, allowing them to effortlessly evolve with growth. Today we chat about her evolution of Saffron Avenue and everything she's learned along the way from simplifying her services, honing in on her niche, what her schedule is like as a new mom and business owner and where she finds creativity to do multiple launch collections/year. If you're a creative at heart, you're going to love this episode! Timestamps: 00:00 Feeling determined to start creative business early. 04:38 Ignorance turned to success through hard work. 07:08 Learned design skills through self-teaching and perseverance. 11:09 Passionate about branding and unique websites. 14:24 Love playing with color, creating seasonal palettes. 18:56 Personalized branding creates excitement and customer engagement. 19:36 Workbook helps brand alignment, Pinterest board review. 25:28 Semi-customs provide clarity and save time. 28:53 Entrepreneurship: follow intuition, find joy, attract success. 30:52 Mindset change, fear replaced by joy. 35:36 Women leading, setting positive examples for kids. 36:31 Changing mind, aging, career impact on family. 39:33 Scheduled work, ongoing projects, and flexibility. 43:13 Shifting focus to branding education, website templates.

In this episode of Behind the Design, host Olivia Austin shares a step-by-step strategy for reflecting on the past quarter and creating a customized plan for the next quarter. Discover the #1 important, reflection exercise and identify the actionable steps to define your goals, refine your strategies, and achieve success in Quarter 2. Timestamps: 00:00 Entrepreneurs need strategic reflection to grow 03:38 Review, reflect, and refine for business growth 09:06 Reflect on achievements and set clear goals 10:16 Setting and maintaining habits for productivity and wellness 14:58 Focus on one goal and specific tasks 17:12 Reflect on goals, ramp up podcast, refine tasks 22:11 Reflect on the episode and share goals 23:00 Encouraging feedback and strategy for business growth

Kay is a marketing strategist with over 15 years of experience helping businesses take a data-driven approach to increasing revenue. She is a former VP of Marketing & Analytics and is now the founder of the KAC Marketing Agency where she helps 7-figure brands scale through ads and email marketing.

It's no secret I am obsessed with ClickUp, so in today's episode I'm sharing the reasons why I switched to ClickUp, an inside look of how we use it with clients and our internal processes and how I've been able to ditch all other platforms to streamline to just ONE. ClickUp revolutionized the workflow my agency, eliminating bottlenecks in client and team communication, allows us to get efficient client feedback, systemize client expectations, enhance team collaborations and optimize product. It's truly the reason I can run a multiple six figure design studio working part-time hours. Learn how this powerful platform transformed the business operations and client interactions, paving the way for efficiency, clarity, and seamless project management and how you can use it too! If you've been curious about ClickUp, or want to elevate your process, this episode will help! All templates I mention in this episode are in my shop, byoliviaaustin.com/shop ! Use code BTD10 for 10% off! Start your free trial with ClickUp using this link → https://clickup.com?fp_ref=olivia41 Free Leads + Clients tracker → https://delightful-glade-81121.myflodesk.com/ycuwhsfli1 Timestamps: 00:00 Excited to talk about streamlining business processes. 05:26 Overwhelmed by client and team communication. 09:14 Client communication improved with new project tools. 11:16 Centralized platform streamlines client project organization effectively. 17:25 Efficient communication, eliminates confusion, and simplifies processes. 23:34 Streamlining communication, organization, and project management efficiently. 25:30 ClickUp is great for agency owners and designers.

On today's episode, we are taking it super logistical, legal I guess ha! Where Paige Hulse of Paige Hulse Law is answering all of your small business legal questions. Paige Hulse received her Juris Doctorate from The University of Tulsa and is the owner and lead attorney of Paige Hulse Law, the founder of The Creative Law Shop® (CLS), Co-Founder of the Special Forces Support Fund™ and the owner of Fairway Stables™. As an intellectual property attorney and passionate serial entrepreneur, Paige fosters the tension between ambition and contentment; equipping diligent entrepreneurs to embrace their seachange, build an enduring business, and experience their own version of The American Dream. Timestamps: 00:00 Introducing Paige Hulse, IP Attorney and Mastermind sister 03:53 Creative work often misunderstood, undervalued in society. 08:38 Following intuition, meeting demand, being adaptable, successful. 10:27 Flexibility in work, diverse income sources important. 17:40 Registering intellectual property protects your business name. 19:44 Contract determines ownership of created content. 22:51 Small business owners should consider intellectual property. 26:28 Website legality and liability for designers explained. 31:12 Designer's need for creative license and AI. 35:38 Ensuring trademark and copyright compliance in design. 39:04 Original designers will have valuable intellectual property. 42:21 Plan business with potential for future sale. 48:04 Separate design studio from liability perspective first.

In this unfiltered and candid episode, Olivia delves into the nuances of her first year of motherhood. From navigating the unexpected realities of motherhood to redefining her identity, Olivia shares her personal journey with raw honesty. Discover her reflections on building a business around her new life as a mom and the importance of setting boundaries for both business and personal life. Gain insights on prioritizing self-care, embracing progress over perfection, and learning to live in harmony rather than seeking work-life balance. This episode offers inspiration, encouragement, and relatable experiences for all mothers, expectant mothers, and anyone navigating the complexities of modern motherhood. Tune in for a heartfelt conversation that sheds light on the joys, challenges, and transformations of the first year of motherhood.Other related episodes: 86, 83, 75, 73byoliviaaustin.com/shop Use code BTD10 for 10% off!

I am sitting down today with Strategy addict and inner work convert, Anna Wojtowicz. Anna helps ambitious female entrepreneurs, learn how to approach scaling profits without losing their purpose & peace by integrating practical mindset and spirituality into strategy. The end result is finding balance between ambition and inner peace because she believes you shouldn't have to choose between the two. We chat all of the things in this episode from finding your intuition to mental health as an entrepreneur, grief and taking leaps of faith that had her move to the South of France with her dog. Anna is a first generation immigrant, Business & Mindset Coach, speaker, host of The Limitless Podcast and Founder of The AW Creative. Anna and I met in a mastermind group we're in and hit it off immediately. We spent lots of time having late night couch chats and this conversation will feel like you're in on one of those. Let's get into it.@theawcreativetheawcreative.combyoliviaaustin.com/shop BTD10 for 10% off your entire purchase!

In this episode of Behind the Design Podcast, host Olivia Austin discusses strategies for increasing your profitability and making more money in 2024. Olivia delves into the importance of knowing your numbers and understanding the difference between revenue and profitability. Drawing from her own experience, she shares how she transformed her agency into a more profitable business by trimming expenses and building a lean team. She emphasizes the significance of the financial health check and provides practical tips for reviewing your numbers, such as tracking revenue, analyzing expenses, and calculating profit margins. Tune in to this episode to learn how to navigate the path to financial success this year. Don't forget to check out Olivia's Business Design Studio Business Blueprint in her template shop for valuable resources to help you plan and strategize for your own business. Use code BTD10 for a 10% discount. Get ready to take your business to the next level! https://byoliviaaustin.com/design-studio-business-blueprint

Today I sit down with Jessica Frigon, a seasoned expert with over 15 years of experience in Operations and Integration and owner of PROJECT LOVE. PROJECT LOVE offers an unparalleled, full-scale, and elite operational service. PROJECT LOVE is more than just an operations firm; it's a transformative experience for female entrepreneurs and lifestyle brands seeking to redefine the way they do business. She takes a holistic approach to operations, focusing not just on systems but also on the people and technology that make your business run smoothly. Her goal to streamline your processes, automate repetitive tasks, and create a functional ecosystem that allows you to step fully into your visionary role as CEO but also provides you with the freedom to focus on what matters most to you.

While I usually provide trainings and workshops, in today's episode we're exploring into a different theme where I encourage you to think outside the box and do some inner work. The central question posed in this episode - 'Who are you without your business?' We are constantly being defined by our business, and while that's gotten us to where we are today, it's just as important to explore your identity beyond your entrepreneurial accomplishments. In today's episode, I'm challenging you to define your identity apart from your business because that is what it takes to build your dream life in business. instagram.com/byoliviaaustin

We delve into a crucial aspect of building a business that often gets overlooked – taking control of your schedule so you can build the business and life of your dreams. I share practical tips you can start implementing today, from designating specific days for calls to creating a batch schedule for tasks and planning your week on Sundays. The episode highlights the significance of having designated times for reading emails, setting phone boundaries, and even prioritizing sleep by keeping the phone out of the bedroom and will leave listeners feeling empowered to take control of their life and their business, creating more time for what truly matters. byoliviaaustin.com/shop @byoliviaaustin @designed_toscale

93. How to Create a Luxury Client Experience

Today I am joined by LoriAnn, who is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. With over 8 years of experience in accounting and small business finance, she has the insight and experience to help you up-level your business while removing the stress and burden of managing your finances. Whether you are just starting out or you have been in business for years, her mission is to help creatives feel peace about their numbers while growing their profit and confidence. With a passion for small businesses and the insight and knowledge of finance, she also loves to do business coaching and mentorships for other agency owners. Business aside, LoriAnn is really just a midwest gal obsessed with running, reading, iced coffees and spending time on the farm with her two little kiddos.