Podcast appearances and mentions of todd sattersten

Hi Friends! Although the podcast is still paused, I'm dropping into the feed this week and next with two very special conversations :) Today is a bonus episode from February for paid subscribers with Todd Sattersten, publisher and owner of Bard Press, and next week features Seth Godin and his new book, This Is Strategy. If you haven't already listened, check out part one here (episode 261) first. Todd is so committed to helping his authors succeed that he only publishes one book each year. Today he's sharing how to investigate and possibly reposition a book when a launch isn't gaining traction, his three-sentence problem statement to attract ideal readers, and why the Table of Contents and first chapter are essential parts of the marketing process.

Get a copy of your GrowBIG Playbook today!   In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book. Topics We Cover in This Episode:    The immense value of writing a book  Small, medium, and large ways to go about writing a book  Real-life examples of how people used books to grow their business significantly How having a book can help you demonstrate your expertise on a topic The easiest entry to writing a book  How to write a book that actually turns into more business for you  The unexpected ways that writing a book can help you  Why creating a book is an act of giving The key point you have to remember if you want your book to help you grow  Important things to understand when writing your book   I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.   Also, make sure to head over to Givetogrow.info! It's your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter. Resources Mentioned: Learn more about Bard Press Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

Get a copy of your GrowBIG Playbook today!   In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book. Topics We Cover in This Episode:    The immense value of writing a book  Small, medium, and large ways to go about writing a book  Real-life examples of how people used books to grow their business significantly How having a book can help you demonstrate your expertise on a topic The easiest entry to writing a book  How to write a book that actually turns into more business for you  The unexpected ways that writing a book can help you  Why creating a book is an act of giving The key point you have to remember if you want your book to help you grow  Important things to understand when writing your book   I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.   Also, make sure to head over to Givetogrow.info! It's your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter. Resources Mentioned: Learn more about Bard Press Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

Get a copy of your GrowBIG Playbook today!   In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book. Topics We Cover in This Episode:    The immense value of writing a book  Small, medium, and large ways to go about writing a book  Real-life examples of how people used books to grow their business significantly How having a book can help you demonstrate your expertise on a topic The easiest entry to writing a book  How to write a book that actually turns into more business for you  The unexpected ways that writing a book can help you  Why creating a book is an act of giving The key point you have to remember if you want your book to help you grow  Important things to understand when writing your book   I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.   Also, make sure to head over to Givetogrow.info! It's your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter. Resources Mentioned: Learn more about Bard Press Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book's longevity? What can you do to turn lagging numbers around? In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you'll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end. More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.

What's on your business owner to-do list? Here's a peek at mine, full of items large, small, and existential. This is another crossover from Rolling in D

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd's engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year. In a world where quantity often overshadows quality, Todd's approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

When a quality publishing house releases only one book a year, you know it will be a blockbuster. That's always been the case with award-winning Bard Press, which has brought out 18 business bestsellers over the past 25 years. This year the business boutique imprint has tapped authors Ed O'Malley and Julia Fabris McBride. Their book, When Everyone Leads: The Toughest Challenges Get Seen and Solved, offers a revolutionary model that allows everyone to claim the mantle of “leader,” no matter how high up or low down they are on the organizational chart. In When Everyone Leads, the authors lay out their five core tenets of leadership. Leadership is an activity, not a position Anyone can lead, anytime, anywhere Leadership starts with you and must engage others Leadership is risky Leadership is about your toughest challenges Ed and Julia know the genuine mechanisms of leadership. The two authors honed their insights into leadership at the Kansas Leadership Center, which they launched in 2007. Ed's background was in government and politics. Julia was an actor turned leadership coach. Working from the premise that the quality and quantity of leadership is the key determinant to prosperity, health, and success for organizations and communities, under their guidance the Kansas Leadership Center has empowered more than 15,000 individuals to set aside outdated concepts of leadership and anoint themselves pathfinders. As Ed and Julia explain to host and award-winning author Dean Rotbart, anyone can lead, anytime, anywhere. Is it your turn to step up? _____ Bard Press — founded by the incomparable Ray Bard and now piloted by veteran author, literary agent, editor, and blogger Todd Sattersten — picks winners. Among its most-recognized titles: The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera  The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy Williams When Everyone Leads will soon take its place among the pantheon of Bard Press success stories. Photos: Julia Fabris McBride and Ed O'Malley, When Everyone LeadsPosted: January 30, 2023Monday Morning Run Time: 50:49

In episode 309, Bradley is joined by Author and Bard Press Publisher, Todd Sattersten. Todd shares a glimpse into the publishing world by offering advice on pricing books as well as how new writers can be successful.  Bradley and Todd also discuss Todd's important white paper, Fixed to Flexible, which explains why value, price, and positioning are so important to companies driving revenue, and profitability. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community. For more info: constructionleadershippodcast.com Follow us on Instagram: instagram.com/bradleyhartmannandco/ Subscribe to our YouTube Channel: Bradley Hartmann & Co. Capital One Trade Credit: capitalone.com/trade-credit

In the first episode of 2022, Todd Sattersten, Publisher at Bard Press, discusses his research on The Magic Number: the number of units a title has to sell in the first year in order to go on to be a greater success. This conversation was inspired by Todd's insightful blog post from April 2021 on this topic, which I highly recommend you read. Todd's research into self-help and business books shows that if a title does not sell 10,000 copies in the first year after publication, there is only 11% chance that that title will ever sell more than 10,000 copies. However, if a title does sell 10,000 copies, it has a 40%-50% probability of selling enough copies to move into the next lifetime sales target of 25,000. This research sheds some light on a particularly important topic that publishers should be aware of, and Todd and I were able to dig into some of the strategies that he uses at Bard Press to ensure that every title gets the support it needs in the first year, and beyond. You can follow Todd's thoughts on publishing at the Bard Press Blog, and on LinkedIn. --- Send in a voice message: https://anchor.fm/booksmarts/message

Bard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan or Jeffrey Gitomer's Little Red Book of Selling. Bard Press is managed by Todd Sattersten and in this episode, he'll talk about how his publishing company chooses who to work with and what any author can learn about writing a better book from their process. Todd's Links: https://www.instagram.com/toddsattersten/  https://www.linkedin.com/in/toddsattersten/  https://twitter.com/toddsattersten  https://bardpress.com 

In our last episode for 2021, we are joined by Scott Miller, Former CMO and EVP of Business Development at the FranklinCovey Company, and now their senior advisor on thought leadership and publishing strategy. In addition to running the publishing program at FranklinCovey, Scott is a best-selling author in his own right, as well as the host of the "On Leadership" podcast (https://resources.franklincovey.com/on-leadership-with-scott-miller), which has between 6 and 7 million listeners every week. Scott talks with me about the publishing process at FranklinCovey, including how authors are chosen, how book topics are refined, and the general development schedule for new titles. He discusses the company's focus on social media platforms, and some of the strategies they engage when launching a new title. The topic of backlist sales comes up (it seems to be a pretty common topic on the podcast!), and Scott discusses how aggressive his team is about selling subrights, continuing the marketing of other titles, and connecting to businesses for B2B sales. Scott's latest book, Master Mentors: 30 Transformative Insights from Our Greatest Minds (https://www.franklincovey.com/master-mentors/), is a great read, with engaging thoughts and insights condensed from interviews with some of his podcast guests. I was able to listen to the audiobook over the last few weeks, and found the content to be quite inspiring. Please take a look! The Magic Number: https://bardpress.com/the-magic-number/ [The first episode in January will actually be an interview of Todd Sattersten on this topic!] --- Send in a voice message: https://anchor.fm/booksmarts/message

Todd Sattersten is an author, literary agent, editor, blogger, and since January 2019, deputy publisher at Bard Press, the boutique house responsible for the success of The Little Red Book of Selling, The Gift of Struggle, The One Thing, and, of course, the incomparable Wizard of Ads Trilogy by Roy H. Williams. Todd makes his living, in part, by trying to forecast where consumer taste in reading — specifically in business books — will be a year or two down the road. He is an acute observer of the industry; what’s hot, what’s not, and what’s likely to be the next in-demand topic. Whether you’re already an author, a would-be author, or an avid reader, as host and award-winning journalist Dean Rotbart explains on this week’s edition of Monday Morning Radio, Todd’s analysis of current trends in the book industry and what’s driving them is intelligence that every owner and professional can profit from.  Click here to hear a preview of Monday Morning Radio’s free, live, panel “Understanding TikTok and How It Can Turbocharge Your Sales.” Co-Hosted by Dean Rotbart and Evan Morgenstein, founder of The Digital Renegades, the panel takes place on June 18th at 11:30 am EDT. Registration is now open at http://tinyurl.com/MMRTikTok. Preview our new Monday Morning Radio community, Small Business Paramedics, featuring expert advice on how to buttress your business and reach your goals. Coming Summer 2020.   Photo: Todd SatterstenPosted: June 8, 2020Monday Morning Run Time: 1 hour, 7 minutes

Jeffrey Gitomer is an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff. He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.   Gitomer has given more than 100 presentations annually for the past 19 years, including public and corporate seminars, annual sales meetings, and keynote addresses, and is ranked in the top 1% of non-celebrity speakers by the National Speakers Association. Gitomer's seminar circuit includes appearances in North America, South America, Europe, Asia, and Australia. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame. Jeffrey's customers include Coca-Cola, Adecco, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, HP, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Business, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Jeffrey Gitomer is an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff. He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.   Gitomer has given more than 100 presentations annually for the past 19 years, including public and corporate seminars, annual sales meetings, and keynote addresses, and is ranked in the top 1% of non-celebrity speakers by the National Speakers Association. Gitomer's seminar circuit includes appearances in North America, South America, Europe, Asia, and Australia. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame. Jeffrey's customers include Coca-Cola, Adecco, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, HP, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Business, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Todd Sattersten on why every book is a startup and why you must take charge of marketing your book

From a bookstore in a hair salon in 1927 to a world dominating force in 2019 in getting books into the hands of readers while supporting the authors, Porchlight Books, formerly 800CEOReads, takes a chance on a name change. Sally Haldorson has worked at 800CEOReads for over 21 years and for the last four years she has been at the helm. How do you navigate and thrive in a world where, as Sally puts it, "Amazon Happened"? I love when I get to interview people in the trenches. The ones doing the work everyday. The ones who are not just though leaders but leaders in every sense of the word. In the world of publishing many companies come and go and few thrive AND are considered leaders in making a difference for their employees and their clients. Porchlight Book Company and Sally Haldorson are the real deal in the world of publishing. They make things happen for authors and their clients. They also have their own Business Book Awards and a highly sought after bestseller ranking list. So why change your name and risk losing the momentum you have build to decades? Take a listen as Sally shares with us the why and the how behind the change. She also shares why she feels books are like concerts and how selling books should be like selling tickets to a concert. You get more than just the music at a concert and readers need to get more than just the book to build raving fans. Sally Haldorson is a 25-year veteran of bookselling and a live-long lover of books. Her first job post-college (English degree, of course) was working for the now-defunct B.Dalton and then supervising at their short-lived children’s store P.B.Pages. After attending graduate school in Creative Writing at the University of Wisconsin-Milwaukee, it was her husband’s turn to return to school, so she once again turned to bookselling, taking a job in 1997 at Schwartz Business Books, one of 9 stores owned by Milwaukee’s independent bookstore chain, the Harry W. Schwartz Bookshops. The Schwartz family legacy had begun in 1927 as a publisher in the back of a hair salon and in 1984, in addition to many brick-and-mortar stores run by Harry’s son, David, had added business books as a concentration, lead by Jack Covert. Through the 21 years she has worked for the family as Schwartz Business Books later became 800-CEO-READ (to emphasize its business concentration) and has now rebranded as Porchlight Book Company to represent its ability and desire to help sell and promote all types of books with large audiences, Sally has worked her way through all aspects of the company— customer service, operations, accounting, marketing, and now management—, and helped guide the company through external industry disruptions such as Amazon, the roller-coaster economy, and the emergence of technology in publishing, as well as internal change as the family was forced to close the bookstore chain itself in the late 00s and retirements have instigated changes in leadership in the most recent decade.  Working for a small, family company has also allowed Sally the opportunity and flexibility to give attention to her own family. When her son was born on 2005, and began to show signs of ill-health and disability, the company adapted to the demands of being a mother to a special needs child and offered her work she could do from home—during those years, she helped Jack Covert and Todd Sattersten (then 800ceoread’s General Manager) write and publish the book The 100 Best Business Books of All Time with Portfolio now in its 3rd edition and having sold over 30,000 copies. She became General Manager of 800-CEO-READ in 2015, the same year Sally’s husband was diagnosed with leukemia at age 47. With the company's support Sally was able to manage both her family’s needs as well as the company’s growth as 800-CEO-READ moved into a new building with the space to expand its logistics capabilities and staff.  2019 has brought about even more change as Sally and new CEO Rebecca Schwartz have led a re-brand with new technological infrastructure to enable the company to contribute even more to the authors and publishes who bring great work into the marketplace of ideas. In her “spare time” Sally has drafted a memoir titled Brave as Stars, and you can find her work at sallyehaldorson.com.

In his new book, The Gift of Struggle – out today from Bard Press, Bobby Herrera tells the true-life story of how the hardships he faced as one of 13 children in a Mexican migrant family, provided him the drive and backbone to make possible the impossible. More importantly, Bobby shares specific life-changing lessons about leadership that turns conventional wisdom on its head. It is the formula that Bobby used to launch Populus Group in 2002 and build it into a $500-million-a-year HR services company – one of the fasting growing such concerns in the United States. What makes Populus Group a role model for many businesses – large and small – is not its size, but its culture. As Bobby details in The Gift of Struggle, after a rocky start as CEO, he learned to foster a sense of purpose, mutual trust, and community among his employees. Bobby is an evangelist for compassionate leadership. A key characteristic of compassionate leaders, he tells host and award-winning journalist Dean Rotbart, is recognizing that everyone struggles – from the migrant workers of rural America to the silver-spoon babies of the Ivy League – and that at the end of the day, we all – more or less – strive for the same thing: to believe our lives matters. Rotbart, who doesn’t just read the books of guests who appear on his program, he devours them, says he scribbled notes throughout The Gift of Struggle, including on many pages that provided him actionable steps. Bobby, soon to be a bestselling author, is only the latest in a long line of popular authors published by Bard Press, headed by the incomparable Ray Bard, and deputy publisher Todd Sattersten. Among Bard’s best-known titles:  The One Thing by Gary Keller and Jay Papasan; Jeffrey Gitomer’s Little Red Book of Selling; Nuts! – the story of the legendary Herb Kelleher and Southwest Airlines; The Wizard of Ads Trilogy by none other than Roy H. Williams, and Fired Up Selling, Ray Bard’s own collection of wonderful quotes designed to inspire, energize, and succeed. It is so common in life to conclude that our struggles are what hold us back. Without them, we tell ourselves, we could accomplish so much more. But Bobby explains that such thinking is erroneous. Adversity, properly harnessed, can become the rocket fuel of personal and professional growth. Purchase your own first-edition of The Gift of Struggle by clicking here. Photo: Bobby Herrera, Populus GroupPosted: June 3, 2019Monday Morning Run Time: 50:37  

Jeffrey Gitomer is an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. Gitomer has written fifteen books, including New York Times best sellers, The Sales Bible and The Little Gold Book of YES! Attitude. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. 

Dave Stachowiak: Coaching for Leaders Dave shares relevant dialogue from recent interactions with Coaching for Leaders listeners. Key Points “The beginning of wisdom is the definition of terms.” -Socrates “You can have everything in life you want if you’ll just help enough other people get what they want.” -Zig Ziglar Leadership is where you are going. Management is how to get there. Mentoring should be a two-way street. The mentor should be getting as much insight and wisdom as the mentee. Real selling is providing solutions to problems and building relationships. At the root of every human conflict is unclear expectations. Bonus Audio How to Manage a Sales Organization Resources Mentioned Getting Things Done* by David Allen Todoist Things OmniFocus LearnOmniFocus.com* Full Focus Planner* Steve Jobs Stanford Commencement Address How I Became The Fresh Prince of Bel-Air Financial Intelligence* by Joe Knight The 100 Best Business Books of All Time* by Jack Covert, Todd Sattersten, and Sally Haldorson* Youtility* by Jay Baer Law 101* by Jay Feinman Let's Get Real or Let's Not Play* by Mahan Khalsa and Randy Illig The Coaching Habit* by Michael Bungay Stanier Dave’s GoodReads Dealstorming* by Tim Sanders (Bonus Audio) Related Episodes What Is Coaching and Why It’s Different From Other Development Tools (episode 4) To Sell is Human, with Daniel Pink (episode 84) Getting Things Done, with David Allen (episode 184) How to Create Team Guidelines, with Susan Gerke (episode 192) How to Make Deep Work Happen, with Cal Newport (episode 233) These Coaching Questions Get Results, with Michael Bungay Stanier (episode 237) How to Succeed with Leadership and Management, with John Kotter (episode 249) The Way to Stop Rescuing People From Their Problems, with Michael Bungay Stanier (episode 284) How to Actually Move Numbers, with Chris McChesney (episode 294) How to Lead Top-Line Growth, with Tim Sanders (episode 299) The Path to Start Leading Your Team, with John Piñeiro (episode 349) The Value of Coaching Certifications (MemberCast 5) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Dave Stachowiak: Coaching for Leaders Dave shares relevant dialogue from recent interactions with Coaching for Leaders listeners. Key Points “The beginning of wisdom is the definition of terms.” -Socrates “You can have everything in life you want if you’ll just help enough other people get what they want.” -Zig Ziglar Leadership is where you are going. Management is how to get there. Mentoring should be a two-way street. The mentor should be getting as much insight and wisdom as the mentee. Real selling is providing solutions to problems and building relationships. At the root of every human conflict is unclear expectations. Bonus Audio How to Manage a Sales Organization Resources Mentioned Getting Things Done* by David Allen Todoist Things OmniFocus LearnOmniFocus.com* Full Focus Planner* Steve Jobs Stanford Commencement Address How I Became The Fresh Prince of Bel-Air Financial Intelligence* by Joe Knight The 100 Best Business Books of All Time* by Jack Covert, Todd Sattersten, and Sally Haldorson* Youtility* by Jay Baer Law 101* by Jay Feinman Let's Get Real or Let's Not Play* by Mahan Khalsa and Randy Illig The Coaching Habit* by Michael Bungay Stanier Dave’s GoodReads Dealstorming* by Tim Sanders (Bonus Audio) Related Episodes What Is Coaching and Why It’s Different From Other Development Tools (episode 4) To Sell is Human, with Daniel Pink (episode 84) Getting Things Done, with David Allen (episode 184) How to Create Team Guidelines, with Susan Gerke (episode 192) How to Make Deep Work Happen, with Cal Newport (episode 233) These Coaching Questions Get Results, with Michael Bungay Stanier (episode 237) How to Succeed with Leadership and Management, with John Kotter (episode 249) The Way to Stop Rescuing People From Their Problems, with Michael Bungay Stanier (episode 284) How to Actually Move Numbers, with Chris McChesney (episode 294) How to Lead Top-Line Growth, with Tim Sanders (episode 299) The Path to Start Leading Your Team, with John Piñeiro (episode 349) The Value of Coaching Certifications (MemberCast 5) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Jefffrey Gitomer is an American author, professional speaker and business trainer who writes and lectures internationally on sales, customer loyalty and personal development. Gitomer has written nine books, including best sellers, The Sales Bible and The Little Gold Book of YES! Attitude. ​ His most successful title, The Little Red Book of Selling, has sold more than two million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. ​ All Gitomer’s titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. Gitomer also writes a syndicated column, Sales Moves, which is published worldwide in American and European business journals and newspapers. He has been a contributor to Entrepreneur Magazine and many other business publications. ​ Gitomer has given more than 100 presentations annually for the past 15 years, including public and corporate seminars, annual sales meetings, and keynote addresses. Gitomer’s seminar circuit includes appearances in North America, South America, Europe, Asia, and Australia. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame. ​ In this interview, Brad Sugars reviews with Jeff some of the key fundamentals to being prepared for success in sales. If you are enjoying the learnings from the Master Mentors, feel free to share this and the rest of Brad Sugars podcast with someone whom you think will be able to benefit from these great learnings. ​ Be sure to follow Jeffrey Gitomer at www.Gitomer.com for continued learnings from this weeks Master Mentor. Also be sure to visit www.BradSugarsBlog.com for continued learnings from Brad Sugars himself. ​ Find out how Brad is achieving his vision of world abundance by re-educating business owners by visiting www.ActionCOACH.com

Todd Sattersten loves business books. He helps experts publish books and is the founder of BizBookLab. He is also the co-author of The 100 Best Business Books of All Time. He talks with Charlie today on the show about how he got started, why he decided to help others in the publishing industry, and more.     Key Takeaways: 1:30 – Todd talks about how he got started in the book industry.  5:45 – Due to the economic down turn and the shift in the book industry, Todd decided to take more of an entrepreneurial path instead.  11:40 – Todd talks about paper versus digital formats and how it changed the industry.  20:40 – Traditional publishing or self-publishing? There are benefits to both.  28:35 – There's a fine between writing something you and a very small audience would appreciate and writing something the masses would love.  32:45 – You have to have a clear focus on who your reader will be before you write your book.  37:30 – Field test your book with a few of your critics before your book hits the market.  40:50 – You always have to be promoting your book. Todd created custom book covers for his book to give away on special occasions.  47:30 – Publishing can be a really good thing to add to your business model.  50:15 – The one takeaway? Todd says, “Find the place you can easily see the gratitude that you have for it.”   Mentioned In This Episode: http://toddsattersten.com/

Welcome to the Software Process and Measurement Cast 178! The SPaMCAST 178 features my interview with Al Pittampalli.  We discussed his book, Read This Before Our Next Meeting, the modern meeting standard and how most meetings are in need of a makeover or avoiding. Al Pittampalli is the author of Read This Before Our Next Meeting, the most popular Kindle book in the world during the week of its release. It was recently selected by renowned business book expert, Todd Sattersten as the #4 best business book of 2011 by and by the IBM Competitive Edge Book Club as their Q1 2012 read. Al has been featured in various major media and popular publications such as Forbes, Huffington Post, CBS, and American Express Open Forum. He helps Fortune 500 companies provoke change in the status quo. You can learn more about Al at: ModernMeetingStandard.com. Want to buy Al's book? Hadcover  Kindle Contact Data:Email:  al.pittampalli@gmail.comTwitter:  @PittampaliWeb:  http://modernmeetingstandard.com/about-al/  Support the Software Process and Measurement Cast by buying any of the books discussed on the SPaMCAST's through our Amazon Associate Account. I have a page on my blog with links to all of the books that have been discussed on the podcast. The SPaMCAST gets a tiny commission on the sale that will be used to defray hosting costs and upgrading equipment.   Interested in becoming a radio star? If you are interested in reviewing tools or books?  Drop me a note at spamcastinfo@gmail.com Shameless Ad for my book!  Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team."  Have you bought your copy? Contact information for the Software Process and Measurement Cast Email:  spamcastinfo@gmail.comVoicemail:  +1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook:  http://bit.ly/16fBWV Next: The Software Process and Measurement Cast 179 will feature my essay currently titled, IT: No Factory Here.  The essay wrestles why the metaphor of a factory is used to describe the development and maintenance of software. 

Business book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entrepreneurs and shares how to find a good business book to read. Guest: Todd Sattersten of Biz Book LabHost: Jay Ehret of The Marketing Spot  Topics Discussed: The Business Book e-book Trend The Length of Business Books The Role of the Retail Store The Definition of a Book Top Business Books for Entrepreneurs How to Choose a Good Business Book Complete show notes and links can be found at the podcast website: What's going on with the future of business books?

My love of books goes back to when I was about three years old.As soon as I could form the sentence "I want to go to the library," my Mom or Dad would take me every week to get a new stack of books.  I remember the smell as I entered the San Anselmo library and strolled through the aisles.  My senses tingled as I saw new stories, and I would have to negotiate with my Mom and Dad about how many I could carry home in a given week.This love stayed with me my entire life.  Picture books turned into Miss Piggle-Wiggle, then the Chronicles of Narnia, then books about world mythology, then school books, then a phase of intellectual books to convince myself that I was smart like The Archeology of Knowledge by Michel Foucault.About fifteen years ago, I fell in love with business books and have never looked back.  I never tire of reading new ideas and insights for how to start and run a business.But the volume is overwhelming.Todd Sattersten, President of 800CEORead, co-authored a book with Jack Covert called The 100 Best Business Books of All Time.I jumped on the chance to talk with him about the book, since I was really fascinated to understand the process by which they selected the very best business books.As an author, I was excited to learn the criteria they developed to select one hundred books from the hundreds of thousands in the business category. The criteria were:Accessibility: Is the book understandable, easy to read, engaging?Applicability: Does it apply to today's business environment?Quality of Idea: Would we do this in our own business? Favorite quotes from the podcast:"I am amazed at how often authors overestimate their ability to be writers.""The best books offer a promise to readers: This is what you are going to get out of the book."Listen and learn! And buy the book here.  This one's a keeper!

Paul McLoughlin, The Work Wonk, speaks with Jack Covert and Todd Sattersten of 1.800.CEO.READ who provide names and reviews on their Top 100 Best BUSINESS Books: What They Say, Why They Matter, and How They Can Help You. Next week: Think and Get Rich. Napoleon Hill. Prescient. … Read more about this episode...