Podcast appearances and mentions of bernie lubbers

You know, there are some people in the bourbon world who aren't just part of the industry, they are the industry. And our guest today absolutely fits that bill. We are incredibly excited to welcome the one and only Bernie Lubbers to the show, the newly appointed Ambassador Emeritus at Heaven Hill! Bernie started his journey with Heaven Hill back in 2005, and since then, he's basically rewritten the book on making bourbon fun and accessible through his incredible storytelling and humor. In this episode, Bernie takes us through his fascinating career, including his pivotal role in bringing bottled-in-bond back into the spotlight, how tasting events have evolved, and the impact of age statements on bourbon production. Get ready for some fantastic anecdotes as Bernie shares his passion for whiskey, why quality always comes first, and his take on current market trends, like the growing demand for older, stronger bourbons. Of course, we couldn't have Bernie without a tasting, so we're pouring Bernheim Barrel Proof and William Heaven Hill – a true celebration of unique whiskeys among friends. As he reflects on his new Ambassador Emeritus role and what "retirement" actually means for Bernie Lubbers, he gives us some amazing insights into the relationships and creativity that truly fuel the bourbon community. Plus, stick around for some exciting teasers of upcoming releases and Bernie's signature blend of whiskey education with a dash of bluegrass! Show Notes: His transition to Ambassador Emeritus at Heaven Hill and the journey that led him there. The revitalization of bottled-in-bond whiskey in modern bourbon culture. Navigating the complexities of age statements and consumer demand in the bourbon industry. The significance of storytelling and tasting events in enhancing whiskey appreciation. The evolution of consumer tastes towards barrel-proof whiskeys. Upcoming releases from Heaven Hill and the harmonious blend of bluegrass with whiskey storytelling. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on The Whiskey Trip, Big Chief takes the backseat and lets the Bottled-in-Bond Professor himself, Bernie Lubbers, steer us through a masterclass in American whiskey history. Known for his relentless advocacy, storytelling talent, and undying love for the Bottled-in-Bond Act of 1897, Bernie has been the face of bonded whiskey for decades—especially with iconic brands like Henry McKenna 10-Year and Evan Williams Bottled in Bond. As Bernie takes a step back as National Brand Ambassador for Heaven Hill Distillery, we raise a glass to a man who has poured his heart into preserving one of whiskey's greatest legacies. In this episode, Bernie dives deep into:             •          The history and significance of the Bottled-in-Bond Act             •          How he earned the nickname “The Bottled-in-Bond Professor”             •          The evolution of Heaven Hill's bonded lineup             •          His personal whiskey journey—from the stage to the rickhouse             •          Why Bottled-in-Bond still matters in today's whiskey world And yes, we sip… Big Chief and Bernie share few special pours that helped shape Bernie's career. Whether you're a bonded whiskey nerd or just discovering what those four little words mean, this episode is a tribute to passion, tradition, and one unforgettable ambassador of American whiskey. Raise a glass. This one's for Bernie. Cheers

Send us a textThe bourbon glut is over, with distilleries reporting exceptional sales and Kentucky Bourbon Festival tickets selling out in just four days rather than months.• Pandemic caused a temporary slowdown as society reopened and people returned to busier lifestyles• Political uncertainty during election year contributed to consumer hesitation• Kentucky Bourbon Festival 2025 completely sold out in four days instead of taking until August• Secondary market for allocated bottles like Weller has changed as collectors have already acquired them• Bourbon enthusiasts now seeking unique barrel picks rather than just allocated bottles• Pot still whiskeys offer different flavor profiles than column still products• French Lick Spirit distillery's William Dalton (wheated) and Lillian Sinclair (rye) showcase craft bourbon diversity• American-made whiskeys may benefit from international tariffs as consumers look localListen to our barrel picks breakdown with tasting notes on kettle corn, cherry, butterscotch, and fresh-baked bread profiles. Join us for upcoming events including a smoke wagon tasting in Youngstown on May 21st.Is the bourbon bubble really bursting? Everything you've heard about the "bourbon glut" might be completely wrong. After months of industry predictions about oversupply and waning interest, we're seeing overwhelming evidence of bourbon's resilience and continuing popularity.The Kentucky Bourbon Festival provides perhaps the clearest indicator – what normally takes until August to sell out disappeared in just four days this year. All 7,500 tickets, gone. Heaven Hill's Bernie Lubbers recently confirmed their exceptional fiscal year, and distilleries across Kentucky are reporting similar success. What many analysts missed was that last year's perceived slowdown was merely a temporary pause as society adjusted post-pandemic and navigated election year uncertainties.We dive deep into the evolution of bourbon collectors' interests, noting how the secondary market has shifted away from simply chasing allocated bottles like Weller and EH Taylor. Today's enthusiasts are increasingly drawn to unique barrel picks, innovative finishes, and craft distillery releases that offer something different. We also explore how American whiskey stands to benefit from international tariffs, potentially driving more consumers toward domestic products.The highlight of our episode is an in-depth breakdown of our barrel picks from Spirit of French Lick – the William Dalton (wheated bourbon) and Lillian Sinclair (rye bourbon). Both pot still products offer fascinating tasting notes ranging from kettle corn and cherry to baking spices and fresh bread. These selections represent master distiller Alan Bishop's final barrel picks before his departure, making them particularly special.Ready to join the continuing bourbon conversation? Listen now, and don't forget our upcoming tasting event in Youngstown on May 21st featuring our smoke wagon barrel picks. The bourbon renaissance is just getting started! If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

Hosts Jim Shannon and Todd Ritter, connecting remotely from Colorado and Kentucky respectively, discuss recent happenings in the bourbon world and taste a couple of whiskies. Jim is in Colorado Springs for a Derby party, having flown out of Louisville on Derby Day. He mentions winning an exacta on the Derby race. He is sipping on Woodford Reserve Distiller's Select 90.4 proof, the annual Derby bottle, describing it as a traditional Woodford. He notes that at the Derby party, they were making mint juleps with Evan Williams Bottled-in-Bond, and while not his favorite drink, he partook. He even helped make the simple syrup. Todd is drinking Penelope Architect, the third in their series. It's a straight bourbon whiskey sourced from MGP, finished in French oak staves, bottled at 104 proof, and retails around $65. Todd finds it nice, noting the MGP cherry character and a "funky oak" from the French staves. They discuss Lost Lantern's new monthly subscription service, which recently launched after they had previously speculated about something similar. The service costs $90 a month plus shipping for a different bottle each month, special sign-up bottles, behind-the-scenes stories, exclusive events, virtual tastings, and early access to new releases. News from Buffalo Trace includes an announcement that they are adding an EH Taylor bottled-in-bond to the Buffalo Trace Antique Collection (BTAC). They speculate it will be a well-aged version and note that some EH Taylor bottles already fetch prices similar to BTAC on the secondary market. They express hope that these will be findable, perhaps requiring waiting in line as in past years. Other news includes the release of the new Wild Turkey 8-year 101, which is starting to hit shelves at an MSRP of $49. They note that 8 years is the minimum age, and it could contain older stock. They are looking forward to reviewing it and comparing it to the 70th-anniversary release. Whiskey Thief has released their 2025 Mayday Rye, a 7-year-old, 146 proof (hazmat) rye. It's available at their distillery in Frankfort and their new tasting room in Louisville, and they are now shipping to some states. The hosts praise Whiskey Thief's ryes. Jim mentions an upcoming interview and tour at Law's Whiskey House in Denver during his Colorado trip. He notes Law's has established itself as a pioneer in Colorado whiskey, particularly with their bottled-in-bond and American single malts. Jim's second pour is the 291 Colorado Rye Whiskey finished in Aspen wood staves and maple syrup barrels, the "M" release, at 122 proof. He finds it has a great maple sweetness and notes that 291 whiskies are generally easy to identify due to their unique profile. He mentions his son recently volunteered bottling and labeling at 291, noting things are going well for the distillery. Todd's second pour is Pikesville Straight Rye from Heaven Hill, 110 proof and 6 years old, retailing around $50. He considers it a classic and a great value rye. He recalls being introduced to it during an interview with Bernie Lubbers at the Evan Williams Experience. They briefly discuss the Heaven Hill rye mashbill used for Rittenhouse and Elijah Craig Ryes, noting different proofs and ages. They talk about recent trends, including the rise of ready-to-drink (RTD) cocktails, which are exploding in popularity, especially with younger consumers. They mention that the largest distillery in the US is now producing White Claw. While neither host is personally a big fan of seltzers or most RTDs, they acknowledge the market demand and hope bourbon is well-represented in this category. They also discuss the growing trend of THC-infused beverages, noting that hemp-derived THC under 0.3% by weight is federally legal. They express confusion about the health claims and draw parallels to the initial marketing of vaping as a safe alternative to cigarettes. They mention a recent barrel pick they did at James E. Pepper Distillery in Lexington for Bourbon on the Banks. They tasted three barrels and selected a bourbon, choosing one they felt would appeal more broadly, although they personally favored another with a great nose (vanilla icing, cake batter). They highlight the historical tour at James E. Pepper, discussing the distillery's long history and the role of James E. Pepper's wife. They note they also tried an excellent rye there aged 7-8 years. They discuss the recent move of RD1 Spirits to a new location and Macaulay Minton's Dark Arts moving into the old RD1 space, noting Macaulay's unique tastes and the interesting decor. They mention Sarah Algrim joining Macaulay. Beau Cumberland's Frankfurt Bourbon documentary is highlighted, with an upcoming screening on Friday, June 13th at The Foundry in Frankfurt, kicking off Bourbon Week. The screening is donation-based, with proceeds going to Frankfurt flood victims. Todd is the narrator for the documentary and receives praise from Jim for his narration skills. They hope to make the documentary more widely available in the future. Jim mentions researching a historical Shannon distillery in Shelbyville from the early 1800s. They recommend Beau Cumberland's YouTube page for short interviews and mini-docs on American spirits. Jim concludes by noting the pleasant "chest hug" from the 291 rye and acknowledging the late hour for Todd. Todd mentions a busy day with his son's soccer game. They wrap up the episode, encouraging listeners to find The Bourbon Road on social media and subscribe to the podcast. Bourbon on the Banks 2025 Smokeys Lifestyle Cigars The Hill House Bed and Breakfast  Be sure to check out our private Facebook group, "The Bourbon Roadies" for a great group of bourbon loving people. You will be welcomed with open arms!

Send us a textBernie Lubbers, Heaven Hill's bourbon ambassador, shares insider knowledge on the distillery's operations, history, and production scale while discussing their impressive portfolio of whiskeys.• Heaven Hill produces 1,500 barrels daily, operates around 70 rickhouses, and maintains 2.1 million barrels in inventory• The Shapira family has maintained ownership for nearly 90 years, with three generations actively running the business• Time is the most expensive ingredient in bourbon production, requiring foresight and patience for investments that take decades to mature• Heaven Hill has preserved historic bourbon brands like JTS Brown, JW Dant, and Rittenhouse Rye through strategic acquisitions• The company produces numerous bottled-in-bond expressions, maintaining a tradition that represents American whiskey's gold standard• Recent increased availability of some Heaven Hill products reflects production expansions made over a decade ago• The team discusses their experience selecting an Elijah Craig barrel that yielded only 72 bottles with unique honey notes• Heaven Hill's new Spring Hill distillery in Bardstown represents their first distilling operation in the town since the 1996 fire• Their portfolio includes innovating with traditional American whiskey styles like corn whiskey and wheat whiskeyIf you're interested in trying Heaven Hill products, consider picking up their Bottled-in-Bond expressions or visiting their visitor center in Bardstown for exclusives like the Five Brothers Small Batch.Step into the world of bourbon legacy and craftsmanship as Bernie Lubbers, Heaven Hill's renowned Bourbon Ambassador, takes us behind the scenes of one of America's most important distilleries. With remarkable candidness and passion, Bernie shares how Heaven Hill has grown to maintain 2.1 million barrels in inventory—representing a staggering 20% of the world's bourbon supply.What makes this conversation truly special is Bernie's insight into the family-owned operation that has survived when other major distilleries faltered. The Shapira family, now in its third generation of leadership, continues to oversee daily operations with the same dedication that began nearly 90 years ago. As Bernie aptly puts it, "Time is the most expensive ingredient in making whiskey and bourbon"—a philosophy that has guided Heaven Hill through decades of industry fluctuations.Bernie reveals fascinating details about Heaven Hill's dedication to bottled-in-bond products, explaining how these expressions became cornerstones of their portfolio while other distilleries abandoned the category. We explore their strategic acquisition of historic brands like JTS Brown, JW Dant, and Rittenhouse Rye, preserving pieces of bourbon heritage that might otherwise have disappeared. The conversation also dives into Heaven Hill's newest innovations, from their recently opened distillery in Bardstown to special releases that showcase their mastery of traditional American whiskey styles.For bourbon enthusiasts, collectors, and casual drinkers alike, this episode offers rare insights into the business decisions, production challenges, and long-term planning required to maintain quality and consistency in whiskey making. Whether you're familiar with Heaven Hill's extensive portfolio or just discovering these storied brands, Bernie's stories and expertise provide a deeper apprecia If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

In this episode of Bourbon Lens, we take a trip to the Evan Williams Bourbon Experience on Whisky Row, located in the heart of Louisville, Kentucky. We sit down with two of Heaven Hill's finest, Bernie Lubbers and Adam Edwards, to dive deep into the world of Bottled in Bond. As one of the most significant designations in the bourbon industry, Bottled in Bond holds a special place at Heaven Hill. Bernie and Adam provide invaluable insight into its history, its meaning to both bourbon enthusiasts and consumers, and why this category is still thriving in today's bourbon landscape. Tune in as we explore the legacy of Bottled in Bond, its importance to Heaven Hill, and how it continues to shape the future of bourbon. Don't miss out — listen to the full episode now! Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com. Check out BourbonLens.com to find our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens

This week on The Whiskey Trip, Big Chief takes listeners to the bourbon capital of the world—Bardstown, Kentucky—for an unforgettable conversation with his good friend Bernie Lubbers, the National Brand Ambassador for Heaven Hill Distillery and the man known far and wide as The Whiskey Professor. Bernie's journey into whiskey is as fascinating as the spirits he represents. After 20 years on the comedy stage, fate led him down a different path—one paved with barrels, tradition, and the rich history of America's native spirit. For the past two decades, he has traveled the world, first for Jim Beam and now for Heaven Hill, preaching the gospel of great bourbon. His love for Bottled-in-Bond whiskey runs deep, a passion passed down from his father, and today, he stands as one of its greatest advocates. Chief and Bernie kick things off with a pour of the legendary Heaven Hill Bottled-in-Bond 6-Year—a beloved, now-discontinued gem that bourbon lovers still mourn. They then move on to JW Dant, another Bottled-in-Bond treasure that deserves a spot on every whiskey drinker's shelf. As they dive deeper, they sip on Heaven Hill Bottled-in-Bond 7-Year, a whiskey bursting with rich peanut brittle sweetness and a beautifully balanced finish. The second half of the show is nothing short of spectacular. Chief and Bernie savor the bold, oak-forward character of Henry McKenna 10-Year Bottled-in-Bond, a whiskey layered with sharp spice, honey, and warmth. And then, the moment of the night—Old Fitzgerald 19-Year Bottled-in-Bond, a rare and luxurious pour that whiskey enthusiasts dream about. Just when Chief thinks the ride couldn't get any better, Bernie drops a bombshell: Heaven Hill is set to release an Old Fitzgerald 7-Year Bottled-in-Bond, available nationwide.  This episode isn't just about whiskey; it's about passion, legacy, and the art of storytelling. Bernie Lubbers isn't just an ambassador—he's a master of his craft, a true whiskey evangelist who lives and breathes the spirit of Bottled-in-Bond. So pour yourself a glass, settle in, and join us for another incredible ride on The Whiskey Trip. Cheers!

An exclusive interview, well part one at least, coming your way in our lastest episode, with Bernie Lubbers, Brand Ambassador for Evan Williams, and Jodie Filiatreau, Artisanal Distiller at Evan Williams. These two gentleman were gracious enough to spend over an hour with us a month ago, while we were in Louisville. Such great company, plus good whiskey! If you get a chance hit up the Evan Williams Experience while in Louisville, you will not be disappointment! Thank you, again, Bernie and Jodie!Socials here!https://linktr.ee/THErealbourbonbrosMerchandise Available here!https://www.amazon.com/s?rh=n%3A7141123011%2Cp_4%3ATHE+Real+Bourbon+Bros&ref=bl_sl_s_ap_web_7141123011Giddyup! Enjoy!THE Real Bourbon Bros

In this episode of Whiskey Rocks, Joel and Chris sit down with the legendary Bernie Lubbers from Heaven Hill Distillery. Known as the “Whiskey Professor,” Bernie shares his vast knowledge and passion for bourbon, diving deep into the history and craftsmanship that makes Heaven Hill a cornerstone in the whiskey world. From the art of distillation to the unique stories behind their iconic brands, this conversation is a must-listen for anyone who loves bourbon and the traditions that shape it. Tune in as we pair great whiskey with great music, exploring how the rich notes of Heaven Hill's bourbons harmonize with some classic tunes. Whether you're a seasoned aficionado or new to the world of whiskey, this episode is sure to educate, entertain, and inspire your palate.

In the latest John Miller Program, John and Phil talk about where they were during O.J. Simpson's low speed chase thirty years ago. Then, we meet Bernie Lubbers, The Whiskey Professor: a long time touring comedian turned ambassador to the makers of fine Kentucky bourbon. We learn about the history of whiskey and Blue Grass music and how to best enjoy America's own beverage, whiskey.Then, we hear from John's old friend and political reporter Mark Curtis is he talks about his decades covering Capitol Hill and we get his take on what the O.J. story meant to America. We laugh, we learn and we bitch... You punks get off my porch!

This week my guest is "the whiskey professor" Bernie Lubbers, Heaven Hill Distillery's national brand ambassador. If you want to learn more about bourbon, and one of America's oldest and best distilleries, this episode is for you. Bernie explains the criteria for bourbon, as well as the bottled-in-bond classification, something he's championed since beginning his bourbon career in 2005.We also discuss whiskey tastings and tasting notes in general. I asked him about the price of bottles, especially as it relates to the quality of the spirit. And I feel like it can be overwhelming when you go into the liquor store and see 200 different bottles of bourbon. Where do you even start? Bernie provides guidance.Being the bottled-in-bond guy, we talk about that particular class of bourbons, and how to create your own tasting at home.BERNIE LUBBERS and HEAVEN HILL DISTILLERYFind Bernie on Instagram, Facebook, and TikTokHeaven Hill's Bottled-in-Bond Bourbon WhiskeyBuy Bernie's book Bourbon Whiskey: Our Native SpiritSPONSOR INFOHeaven Hill Bottled-In-Bond BourbonI'm excited to introduce you to Heaven Hill Bottled-in-Bond bourbon. Heaven Hill Bottled-in-Bond delivers a flavor profile that's unmatched. This bourbon is aged for seven years, three more than required, creating a richer, more sophisticated flavor profile. When you select this premium bottled-in-bond bourbon, Heaven Hill's commitment to excellence is evident in every sip. Available Nationally, look for a bottle of Heaven Hill Bottled-in-Bond at your local store.Heaven Hill reminds you to Think Wisely. Drink Wisely. Find out more at Heaven Hill DistillerySupport the show

On March 3, 1897, the United States Congress passed the Bottled-in-Bond Act, which irrevocably changed the future of American whiskey. The legislation established a designation that brands could use to differentiate their spirits from those that were basically knockoffs—neutral grain spirit flavored and colored with a range of deleterious ingredients. It also established rigorous production standards for distillers, who still must follow these regulations when making bottled-in-bond bourbon. On this episode of Fix Me a Drink, hosts Noah Rothbaum and David Wondrich discuss the history of the Bottled-in-Bond Act and why it's still relevant today over glasses of Heaven Hill Bottled-in-Bond Bourbon. They're joined by two bottled-in-bond experts: Heaven Hill Distillery's master distiller, Conor O'Driscoll, and national brand ambassador, Bernie Lubbers. Together, they discuss the distillery's decades-long commitment to producing bottled-in-bond whiskies and how this 7-year-old bourbon is leading that tradition into the future. So listen to this new episode of Fix Me a Drink. Cheers! Fix Me a Drink is hosted by world renowned liquor experts Noah Rothbaum and David Wondrich. On each episode, the award-winning duo enjoys a delicious drink while uncovering lost liquor history, exploring modern cocktail culture and interviewing an incredible array of spirited guests. Please drink responsibly. This episode is produced in sponsorship with one of our spirited partners. Podcast Editor: Alex Skjong

Alfonso and Erik are joined by Whiskey Professor Bernie Lubbers Whiskey ambassador for Heaven Hill Distillery. Bernie shares how and why the Bottled-In-Bond Act was passed. He also shares what some of the things Heaven Hill Distillery is doing that sets it apart. We go through some of the many offerings that come from there including their highly sough after Old Fitzgerald, Parkers Heritage and Heaven Hill Heritage Collection.http://www.whiskeyprof.com/https://www.instagram.com/bernielubbers/https://heavenhilldistillery.com/our-brands.php

Zach speaks with master distiller Conor O'Driscoll and brand ambassador Bernie Lubbers from Heaven Hill Distillery about their Seven-Year Bottled-in-Bond Bourbon: what the bottled-in-bond label means, why this whiskey is special, and how best to enjoy it. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Steve, Jeremy and Miss Beka Sue (filling in for Renee) discuss the impact of Bernie Lubbers on the Bourbon Industry. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: Steve Akley's New Book, Bourbon Assignments: https://amzn.to/2Y68Eoy ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

In this Episode of The Bourbon Life Podcast, Matt and Mark spend some time hanging out with Bernie Lubbers, aka The Whiskey Professor, Whiskey Brand Ambassador, for Heaven Hill Distillery. The guys talk with Bernie about his incredible past (including 25 years as a touring stand-up comedian) and how that led him into the Bourbon world, the significance of Bottled in Bond from a historical perspective and why that classification is still so important today, and the amazing renovations and expansion that are currently happening at Heaven Hill and what those changes mean to the brand and for consumers. They also taste and review a line-up of 3 different Heaven Hill Bottled in Bond offerings, including Mellow Corn, Evan Williams Bottled in Bond Bourbon, and Rittenhouse Rye. This Episode of The Bourbon Life Podcast is sponsored by Liquor Barn, The Stave Restaurant, Three Chord Bourbon, Spirits of French Lick, and Davidson Reserve. Check out all of our amazing sponsors online at: www.liquorbarn.com www.thestavekentucky.com  www.threechordbourbon.com www.spiritsoffrenchlick.com www.davidsonreserve.com

The first guest Will and Greeze had on the PodCask in 2016 was Bernie Lubbers. It was episode 3 and the boys were very green in the bourbon world. At Whiskey Weekend Batch 4, Bernie joined them on stage for a chat and some music.  Enjoy this bit of content from WWB4 and we hope to see you at a future event.  Support us: patreon.com/thepodcask Shop with us: thepodcask.com/store Join Our Barrel Club: OakandThieves.com

This one's a biggie! Bernie Lubbers of Heaven Hill fame (and Jim Beam, and Bottled in Bond, and more!) joins the Whiskey Ring Podcast.  We're taking a deep dive into Heaven Hill - Parker's Heritage Collection, Heaven Hill Select Stock, Gift Shop releases, Elijah Craig Barrel Proof, all the heavy hitters us whiskey nerds go crazy for.  If you haven't joined the Patreon community, now is the time: you can now support the site and podcast for as little as $1 a month. There are also $5 and $25 tiers available, and you'll want to get in on the ground floor today for big events coming up this year. Just go to patreon.com/whiskeyinmyweddingring to sign up. If you haven't yet, please follow Whiskey in my Wedding Ring and the Whiskey Ring Podcast on Instagram, Facebook and Twitter, and subscribe to the newsletter on the website.  Finally, please subscribe to the Whiskey Ring Podcast on your favorite podcast platform today! Please leave a 5-star rating and review and share with your friends and fellow whiskey lovers. Thank you for listening and for supporting, and please enjoy this episode with Bernie Lubbers. 

Join us on the porch as we sit down with the whiskey professor himself, Bernie Lubbers. We talk all about the Heaven Hill Distillery, the history of the Elijah Craig brand, and the current bourbon  landscape. Cheers y'all!

Steve and McNew share some behind-the-scenes insight and present their interviews of Bernie Lubbers and Lenny Eckstein on The Bourbon Talk Show. Watch these interviews as well as any others from this series right here: https://bit.ly/3i3keXB TBD music is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com.

Bernie Lubbers is one of the great treasures of the modern whiskey era. A few years ago, he gave us a deep dive on Bottled in Bond in episode 89, but now he's back and we're talking Mellow Corn, Parker's Heritage selections, and where the market is headed with pricing bourbon on the shelf. Stay tuned until the end for a performance of Whiskey, Honey, and Loving. Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Total Wine & More is ready for summer! You’re sure to find cool prices in-store or online at TotalWine.com. Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about flasks. Has Bottled in Bond changed since the last time you were on the show? How many bourbons are Bottled in Bond? Do you still love Bottled in Bond? Talk about corn whiskey. Tell us about the process for selecting Parker's. Where do you think we are going with pricing in bourbon? Do you get any pushback from retailers about having allocated items in your gift shop? What are your thoughts on private barrel picks? Talk about the Black Velvet acquisition. @BernieLubbers

Bernie Lubbers is known by many as The Whiskey Professor. He is the Whiskey Ambassador for Heaven Hill Brands. He is most well known for advocating Bottled in Bond whiskeys and educating through bluegrass music. --- Send in a voice message: https://anchor.fm/dmow/message Support this podcast: https://anchor.fm/dmow/support

W(h)ine time with McNew takes an awesome turn as McNew gets her dream guest in Bernie Lubbers of Heaven HIll. Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

The Whiskey Professor & Author, Bernie Lubbers, Chats Bourbon through Bluegrass, Heaven Hill Distillery Brand Ambassador, His Book Bourbon Whiskey Our Native Spirit, Bottled in Bond, Stand Up Comedy, Slovakia Bluegrass Festival, Sacred Bond Brandy, Mellow Corn & Evan Williams The Birdies & Bourbon team had a blast chatting with The Whiskey Professor & Author, Bernie Lubbers. On the show we chat through Heaven Hill Distillery's lineup of Bottled in Bond spirits all of which were outstanding. Bernie shared the history of Bottled in Bond and his passion for the high quality whiskey. As we taste through the whiskey Bernie chats his book Bourbon Whiskey Our Native Spirit and shares stories of worldwide travel and playing in the Slovakia Bluegrass Festival and how he got his comedy roots with Drew Carey. Be sure to check out Bernie Lubbers online at http://www.whiskeyprof.com/ or on Instagram at https://www.instagram.com/bernielubbers/ to see all about his story and history. The Neat Glass. Be sure to check out The Neat Glass online at theneatglass.com or on Instagram @theneatglass for an improved experience and use discount code: bb10 to receive your Birdies & Bourbon discount. Thank you for taking the time listen to the Birdies & Bourbon Show for all things PGA Tour, golf, gear, bourbon and mixology. Dan & Cal aim to bring you entertaining and informative episodes weekly. Please help spread the word on the podcast and tell a friend about the show. You can also help by leaving an 5-Star iTunes review. We love to hear the feedback and support! Cheers. Follow on Twitter & Instagram (@birdies_bourbon)

What a day at the Speakeasy Cellar at Evan WIlliams Experience in downtown Louisville, Kentucky. We had the chance to spend the day with Bernie Lubbers, The Whiskey Professor... Mr. Bottled in Bond. Also on the show is Jody Filiatreau, Artisan Distiller at Evan Williams. We have a great time tasting some great whiskey. Find out more about Evan Williams at https://evanwilliams.com/ Thanks to our sponsor for their support in producing this episode: Premium Bar Products: https://premiumbarproducts.com/

Bernie Lubbers is a titan in the whiskey industry. He has spent his career spreading the good word about the Bottled In Bond Act. We sit down with the man himself and learn about the Bottled in Bond Act and hear about the amazing career Bernie has made over 15 years as a global brand ambassador.   Please Subscribe, Review, Like, and Comment!

Bernie Lubbers is a titan in the whiskey industry. He has spend his career spreading the good word about the Bottled In Bond Act. We sit down with the man himself and learn about the Bottled in Bond Act and hear about the amazing career Bernie has made over 15 years as a global brand ambassador.   Please Subscribe, Review, Like, and Comment!

Chuck opens Friday's show by taking a look at Dan Mullen's job at Florida during the 2020 season. We also talk to Bernie Lubbers of Heaven Hill Brands. In the bottom of this first hour, we are joined by Tom Luginbill of ESPN.  See omnystudio.com/listener for privacy information.

In the final planned reunion episode:- We revisit how we did more than a radio show- We talk about Aaron leaving and Get Jesse Rasmussen on to talk about replacing him- Bernie Lubbers of 12 Days Of Louisville Christmas Fame Stops By To Chat- and We re-live "The Skittles Incident" aka Cat In A Basket

We close out this week of looking back at some of our first interviews on Dads Drinking Bourbon with a man who is a brand ambassador for Heaven Hill but so much more: A comedian, a musician, and an all-around great guy, Bernie Lubbers. Hope you enjoyed the look back this week as much as we did. Cheers!  Get your official Dads Drinking Bourbon Glencairn at www.premiumbarproducts.com  Get your liquor shipped to your door at www.caskcartel.com 

In this episode, Matt talks to Bernie Lubbers, known by many as The Whiskey Professor. Bernie is the Whiskey Ambassador for Heaven Hill Brands, a family-owned, Kentucky-based spirits company with many bourbons and American whiskeys in its portfolio.   If you want to try any of the Spirits Matt tasted on the show you can ORDER ONLINE or from the BIG RED LIQUORS APP for Curbside Pickup Service. It's as easy as 1,2,3! Start Your Order -  bigredliquors.com Simply select your store, browse and search for Heaven Hill products and start a CURBSIDE order. Your store will notify you when it is ready for pickup. Best of all, our NO TOUCH curbside will leave you with peace of mind and the great products you want ASAP.

Known as “The Whiskey Professor”, Bernie Lubbers is the Whiskey Ambassador for the family owned and operated Heaven Hill Distillery located in Bardstown and Louisville, KY. Producers of Evan Williams, Elijah Craig, Larceny, Henry McKenna, Parker’s, and other American Whiskeys, Heaven Hill is the largest American Family owned distillery in the U.S., and their Bernheim Distillery is the world’s largest single site bourbon distillery producing 1300 barrels every day. With over 1.7 million barrels aging in their 59 Rickhouses; roughly 20% of the world’s bourbon supply. ---Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila--a premium, hand-crafted tequila distilled in the highlands of Jalisco.---Bernie hosts the popular website; www.whiskeyprof.com, and wrote a book on the subject which is in its Third Edition from Blue River Press; “Bourbon Whiskey – Our Native Spirit”. Bernie was recognized by writer/author Fred Minnick as “The person that single handedly brought Bottled In Bond whiskey back to the forefront.” Twice in 2009, & 2016, Bernie has been named the top Bourbon Ambassador of the United States and went on to be named the top Bourbon Ambassador of the WORLD in Whisky Magazine’s highest honor of their Icons Of Whisky Awards. With his Fellow Kentucky Bluegrass Music pickers, he has written and performs a live music show/whiskey tasting called; “Bourbon Thru Bluegrass” where folks get to sample whiskies from the style of the 1700’s, through the 1800’s, & then the single barrel and small batch bourbons of today. All throughout the tasting folks simultaneously hear bourbon history paired with live bluegrass music to help bring bourbon stories and history alive. They have appeared with this on the Direct-TV Documentary called Bourbontucky, (available on itunes).

Join us as we talk to Bernie Lubbers, Brand Ambassador for Heaven Hill and self-proclaimed whiskey professor!

Nick & Jason are joined by bourbon legend, Bernie Lubbers.  Please sit back and enjoy a good conversation!

Bottled-in-Bond. It’s one of the revolutionary moments of American history, but has also become near and dear to many bourbon drinkers with good reason. We covered the in and outs of bottled-in-bond with Bernie Lubbers back on Episode 089 and it's part of our Bourbon 101 podcasts. Since we know why bottled-in-bond is important, it’s time to find out who Bourbon Pursuit is going to claim as the best bottled in bond bourbon in 2019! We blind sample our way through 12 heavy weight contenders and put them in the Bottled-in-Bond Showdown. Who is going to be crowned champion? Listen and find out. Show Partners: * Hotel Distil on historic Whiskey Row is set to open October 29th in Downtown Louisville. Book now to experience it for yourself at HotelDistil.com. * The University of Louisville now has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/pursuespirits. * At Barrell Craft Spirits, they spend weeks choosing barrels to create a new batch. Joe and Tripp meticulously sample every barrel to make sure the blend is absolutely perfect. Find out more at BarrellBourbon.com. * Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. * Distillery 291 is an award winning, small batch whiskey distillery located in Colorado Springs, Colorado. Learn more at Distillery291.com. Show Notes: Elijah Craig Launching Kentucky Straight Rye Whiskey: https://www.instagram.com/p/B3wt1feHdlZ/ Amazon Gin: https://www.beveragedaily.com/Article/2019/10/21/Amazon-launches-its-own-spirits-brand-Tovess This week’s Above the Char with Fred Minnick talks about premium pricing. What is Bottled-in-Bond? Blind tasting of the following (in no particular order): Heaven Hill Bottled-in-Bond 7yr Henry McKenna Single Barrel Bottled-in-Bond George Dickel Bottled-in-Bond Old Bardstown Bottled-in-Bond Old Grand Dad Bottled-in-Bond 1792 Bottled-in-Bond Evan Williams Bottled-in-Bond Jim Beam Bottled-in-Bond JW Dant Bottled-in-Bond Early Times Bottled-in-Bond New Riff Bottled-in-Bond Wilderness Trail Bottled-in-Bond 0:00 I love bourbon, but I'm not ready to restart my career in be a distiller. I have a bachelor's degree and I want to continue to use those skills in the whiskey industry. So check this out. The University of Louisville now has an online distilled spirits business certificate that focuses on the business side of the spirits industry like finance, marketing and operations. This is perfect for anyone looking for more professional development. And if you ever want to get your MBA their certificate credits transfer into Ul's new online MBA program. Learn more about this online program at U of l.me. Slash pursue spirits. How fast can you go through like 15 Bourbons? I'd be done. Now if you aren't asking me so many questions. 0:55 Welcome back. It's Episode 224 of bourbon pursuit. I'm wanting to host And here's your weekly bourbon news roundup. Last Thursday, heaven Hill announced Elijah Craig is launching their Kentucky straight rye whiskey. This is made from heaven hills only right Nashville which is 51% rye, 35% corn and 14% malted barley, the same Nashville that you're going to see for Rittenhouse as well as Pikeville with an SRP of only 2999 Elijah Craig Kentucky straight rye whiskey will first launch unlimited markets of North Carolina, South Carolina, Georgia and Oregon in January of 2020. Now, when you hear about a release like this, we typically hear about most people, especially in Kentucky, being kind of upset about its lack of market penetration. So we actually reached out to our contacts at heaven Hill to see what the response was. And this was a decision by the brands to focus on markets based on a variety of needs. This could be from building a brand on premise competitiveness and a particular market or too slow roll a product based on age inventory. For this release, there was no one single reason but you can read more about this post on Instagram with the link in our show notes. Jim Murray's whiskey Bible has announced that last week his top whiskey of 2020 was 1792 full per second was the 2018 William drew Weller and third was the 2018 Thomas HND, meaning that Sazerac swept all top three whiskeys of the world for Jim Murray's whiskey Bible. Now continue on the trend of Buffalo Trace, they are also releasing their next installment in the old charter oak series called Canadian oak. In late 2018, Buffalo Trace announced its old charter oak series, it's a collection exploring the different taste profiles of barrels obtained from trees grown in different countries, climates and soils. For this newest release, Buffalo Trace obtained a small number of barrels from Canada and filled them with mash number one. This is the same Nashville us for Buffalo Trace and Eagle rare Canadian oak trees differ from a American oak trees that they are harder and have tighter grain structure, which affects the bourbon as it ages. The old charter oaks Canadian oak was aged for 10 years and will be available in retail in late October. The suggested retail price will be 6999. While we're talking about new releases, let's not forget about angel's envy and their annual cask strength release. angel's envy cast drink begins West standard angel's envy bourbon, it's made with a Nashville of 72% corn, 18%, rye and 10% malted barley, aged first in new charred oak barrels, but finished in barrels at once held port wine. As these barrels are tasted throughout the year. A few are set aside to age longer MB bottled at cash drink for its special annual release. This year's release will clock in at 122.4 proof with seven different ages as port finished bourbon of 689 10 1314 and 15 years old, that are missing To create this final blend, the bottle will come in a packaged in a wooden Art Deco style box for a suggested retail price of around $200. And the last release we're going to talk about isn't actually bourbon. It's not actually even whiskey. It's a gin and it's called tow service. And it's only available in the United Kingdom, France and Germany. This is a big deal because the owner of this brand is none other than Amazon. Yes, Amazon is getting into the spirits business. And this is now available to order online@amazon.co.uk this is another one of those things that we may see as a small ripple but could potentially end up being a tidal wave years down the road. You can read more about this with the link to beverage daily com in our show notes. Bottled in bond. It's one of the revolutionary moments of American history but has also become near and dear to the hearts of many bourbon lovers and with good reason. We covered the ins and outs of bottle and bond with Bernie lovers back on episode 89, and it is also part of our bourbon one on one podcast on our website. But now, since we know why bottle and bond is important, let's move on to what bourbon pursuit is going to claim as the best bottled in bond bourbon in 2019. We take a total of 12 heavyweight contenders and put them in a blind and what we're calling the bottled in bond showdown who's going to pull ahead and become the champion this year? Well, just wait and find out. All right, let's get down to it. Here's Joe from barrel bourbon. And then you've got Fred Minnick with above the char. 5:36 Hi, Joe from barrell bourbon here, myself and our master distiller triple Stimson spend weeks choosing barrels to create a new batch. We meticulously sample every barrel make sure the blend is absolutely perfect. lift your spirits with barrell bourbon. 5:50 I'm Redman Aiken. This is above the char this week's idea comes from Patreon subscriber Brian Shabbat. He asks should bourbon enthusiasts stop complaining and embrace premium pricing for premium bourbon. MacAllan. 25 year old for $2,000 is acceptable. But 1500 for Pappy 20 is considered price gouging. Brian also wants to know what's the possible economic implications for premium pricing. Now this story really goes it's really goes back to the 1960s when bourbon is kind of changing its business model up until the 1960s. You saw bottled in bond bourbon and even straight bourbon is really kind of competing with scotch as a premium on the shelf even cognac so cognac would have been you know another brand he's would have been considered the creme de la creme and scotch and bourbon were kind of, you know, neck and neck scotch was also dubbed more blends they were so this was when scotch was predominantly a blended category. Now the 1960s scotch starts going toward a more premium ization and they focused on single malts, while bourbon decided to do things like lower their proof points from like 100 or 107, to 86 and 80. And they started becoming the everyday man's whiskey. And so they were basically setting the market up to take on the blue collar workers, the people who were fixing sinks and doing construction and in the military, everything that they were doing was really geared around people who had a budget. Well, scotch was focusing on the people on Wall Street and bankers and people who own businesses. They put a lot of effort into, you know, building this esteem. At the same time, they were also putting away whiskey. They were putting away a lot of whiskey, though at age up to you know, 50 years and today we see him coming on the market for a million or more at auction. Now today, bourbon is so popular that distilling have had to increase your prices to kind of deal with demand and it's often gets pushed back. And there's one brand that always comes out as unpopular in this conversation. And that's Pappy Van Winkle. Now, when we when Brian asked about 1500 dollars for Pappy 20 it always has to be pointed out that the distillers are not the one setting that price that is not the MSRP for Pappy Van Winkle. And so the argument can be made that the MSRP is for these premium Bourbons don't necessarily reflect what people are willing to pay. So the question is, should people increase their suggested retailers price? Yeah, I don't know. I think it's still pretty cool to have a glimmer of hope that maybe you can get a bottle of four roses limited edition for the MSRP of 100 or 150, or whatever it is versus 500 to 1500 that you'll find it in some retail stores, but it also gives bourbon a little bit of a black guy. As It's never good to increase prices 200 400 600% year after year after year, and that's essentially what's happening right now. So there is a way to increase prices, and I just don't know what the best way is. scotch on the other hand, doesn't seem to be short of those million dollar bottles anytime soon. And that's this week's above the char. Hey, if you have an idea for above the char become a Patreon subscriber and share with me your ideas you can check us out at bourbon pursuit on Patreon. Until next week, cheers 9:41 Welcome back to another episode of bourbon pursuit the official podcast of bourbon and today Yeah, yeah boy. We are the trio we're back here again with an awesome as can be a fun episode. But first, you know, I gotta say that shout out to hotel distil. This is where we're recording today. We're actually in the barrel room here and this is located on historical Whiskey row is going to be opening on November 1 here in downtown Louisville. It's going to be a place that has, you know, first we talked about it on the last podcast, it is used to be the home of JTS Brown. It's got an exciting history and it's now transformed into this beautiful beautiful space. So it's going to be designed to really ignite your passion for discovery and will be the anchor for levels revitalization and refinement of bourbon culture. You can book a your true authentic experience and stay at Hotel distil.com 10:31 So is it that is it is it is very nice. 10:34 Yeah, very sweet. Excited now I'm excited to kind of see what's going to happen if you're watching this on video they talked about so they haven't these barrels behind us and they've got taps on them they're gonna be having barrel aged tap cocktails like right here with inside of this room. So I'm kind of I'm kind of stuck. Yeah, they 10:48 will actually be aging in the barrel. They're going to be in like a sleeve or a bladder, because that's the only way you can technically do that legally. 10:58 Like Like a bottle of wine. So They'll 11:00 be they will be pre like Franzia. Yes, it's like the bag. 11:04 Yep, front front. 11:06 The back before 11:09 I've done it on a boat once or twice. Yeah. So if you've never played that game before, ask somebody that has a boat on the lake in front. Franzia. 11:17 Alright, so that's the bag. Let's go 11:19 All right, let's go. So what we're gonna do today is we're going to slap the bottle and bond This is going to be the bottled in bond showdown. So we are selecting what we can find as one of our favorites have 12 different bottle of bond every day and I think we got one that's outside of Kentucky we got one George decal, but the other ones these are all Kentucky. And you know, this was a combination of grabbing stuff in our basements heading to go into the liquor store and, and, and finding these and, you know, I think it's gonna be kind of fun to kind of go through this because, you know, Ryan, I'm the I'm going to test your knowledge real quick because you know, we've We've talked about bottle on the bottom on the show before we've had Bernie lovers on give folks an understanding of what the bottle and Bond Act and what it was really there for. Gosh, I 12:09 feel like that's a Fred question. I don't know. 12:12 I'm gonna put you on the spot here. Let's let's do flex some 12:14 civil so we'll get it we'll get him back. Okay. Well you know it has to be at least four years old right? 12:19 Huh? 12:20 It has to state the distilling season. Is that right? I don't know if it's 12:27 distilled in a singer to be distilled in a seagulls 12:29 Yeah. Okay. See I've already got it wrong keep going 100 proof obviously as being bonded warehouse now obviously. The what else am I missing? 12:41 So it has to be distilled at one distillery in one distilling? $1 one. Okay. And has to be 100 proof at least four years old. Gotcha. 12:50 Yep. So I hit them all. You 12:52 hit all the major points and then they need to disclose the the distillery and all that stuff where it's bottled. Yeah. And this is it. This is a Guys, I, I know we see this on the bottle and we look at it for like quality purposes. But I want people to realize how important the bottle and Bond Act of 1897 was it First of all, Grover Cleveland signed this into law. This was his last thing he signed in his in his first term. And he was the, you know, the bottle and Bond Act was really our very first consumer protection legislation as a country. So now we have all these protection measures to help us as consumers and it really begins with bottled in bond with the government trying to protect us from bad whiskey. And then, but medicinal circles and it's important to note that they've had a lot of backlash like the blenders and the rectifier. Canadian whiskey makers were very much against the bottle of Bond Act. So this was one of the first times that the Kentucky distillery community banded together for a single cause and that was to get this passed. Now they just Sue each other. 13:55 They still help each other here and there but they still reasonable This is a 14:00 true part of part of the game. Now the way I feel like I'm looking at the longest shot ski ever, like I feel like I'm about to do like my 21st birthday it is we've got we've got 12 different Bourbons that are lined up and these were, these were ones, you know, we've got one that is kind of the newest addition to this, which is the new seven year old bottle and bond. And you know, there was, it was funny because I was actually going trolling to the liquor store last night and I was I was actually flabbergasted. I was like, man, I forgot how many bottle of bond Bourbons there were out there. And then Natalie that is a great values to well, and that's what they usually are typically good values. But you know, some of the ones I selected, you know, I was going through and I was looking, you know, there were also you know, there's there's bottle of bonds that are coming from Oregon and other places. But I said let's focus on some of the stuff that's pretty regional that or should I say not regional, but pretty national can be found on a national level. at the same exact time. You know, there's also a lot of Bourbons out there that are hundred proof, but it doesn't actually say bottled in bond or bond. The word bond is not on the package. So I just overlooked it and said we'll go on that Yeah. And then you know probably there's there's probably two more that should be in here that just couldn't bring it to get our hands on it because this is Louisville and people go crazy because it's bourbon is the EH Taylor brands so the small batch and the single barrel are not a part of this big idea. I saw that bottle and I was going to bring it in but I was like, I'm not gonna share that those fuckers 15:25 I'm kidding go the value for giving me the other side of this is we didn't choose any of the highly allocated releases. You know, the old Fitzgerald spring and fall releases the Parkers 24 year bottom bond also we also didn't bring any media samples. So these are all things that we actually physically purchased and that's very important to note because most competitions are they get their whiskey from the supplier, so the distilleries will send it into the competition. So these are guaranteed all have came from a retailer. 15:58 Well, Justin full full disclosure this seven Hill bottle and bond did come from heaven Hill really this was the media sample they sent everything else though has been purchased by us in some way in some way shape shape or fashion it's a it all goes in the bourbon pursuit credit card 16:15 right that's right so so that's why we're not getting checked on this person. 16:21 Alright, so let's go ahead Well, we got we got 12 to go through so we'll dive in kind of start with the first kid I 16:27 remember we I said wanted to talk a little bit about the the 16:32 smell my glasses, so I'm just trying to make sure that there's the same because they're not number. First of all this tasting is is is flawed because we don't have the same glass for every one of them. So we will now have to like take into account some of them are neat pores are neat glasses. I would say we've got 95% majority Fiverr and the Glen Campbell and Karen but this is that this is close enough. 16:57 fault brought the nega Lazarus That's the only thing I can tribute it was the wrong glass. 17:02 But it's okay but so that's the it's the only thing and this is this is actually a pretty small flight for like a for like a blind tasting this is all blind we don't know what we know that these brands report but we don't know in what order and as we're tasting you know we're gonna find out what we gotta gotta eliminate all you gotta eliminate and everything but I think we should we should also give our notes to the audience as we're as we're thinking. 17:27 Absolutely. So we'll go with number one I you know, for me, I'm going to be excited to kind of see how this is going to go down because what, two years in a row, Fred's over there talking about Henry McKenna being the best there is in the world and yet now we're let's see, now we're going to now we're going to 17:43 that was in that was in a competition by the way, I was just one Judge of like, 40. Now I'm one of three. 17:51 We're narrowing it down. We're making the competition better though. 17:54 The first one, I'm definitely picking up some grainy notes. 18:00 These are gonna be Yeah, they're all gonna be young. 18:02 So when they're gonna, you know, there's there's definitely going to be some 18:06 that are. Most of 18:08 them I'd say are probably for younger, right, you know, we brought in. They can't be younger than for for older. Yeah, yeah. So the one thing that I think is we're going to find unique as we go through here is there's gonna be one that's going to be sort of an outlier. And that's going to be the 1792. Because the bottle and bond that the 1792 pick is actually a store selection, right? So it is a single barrel, it's a one off, it's not going to be some of the the normal 1792 UCO. Let's just 18:36 take that I know what do we want to do are we want to rank them one through three, or we want 18:40 to say best, I'd say you pick your top three. 18:43 Let's pick our top three. Okay, so by tasting number one, I'm eliminating it from my round, it's just too grainy. It's very alcohol forward. 18:52 If you were to if you were to try to pinpoint number one 18:54 and number two, number two, if it's not the decal one 18:59 I'll be sure Then you shouldn't be at San Francisco anymore. Yeah, 19:04 that's number two's nose. Yeah, 19:06 that's, that's deco all right? Yeah. But you know, and the thing is like, this was a the decal is a recent entrant to the market. And I think it's it's gone over fairly well with the community of people that are, you know, getting into it trying Tennessee bourbon and stuff like that. And so there is an opportunity to actually have George tickled, so be a part in here. 19:27 So what's our teen year in it? 19:28 So this is so this George decal doesn't have an age statement on it. They do have it they have a 13 year release. Okay. And this is the non age dated version though. Yeah. 19:40 actually enjoy it. 19:41 Yeah, I mean, one one thing I would say about decal Is it is it is often flawed and competition because it that particular note, that kind of like morality, the Flintstones a note really can stand out in a bad way for a taste Yeah, so if you're in if you're tasting a sea of things that are very Carmel forward and vanilla, and you get that note it can be very off putting or it can be very good and can help it stand out and yeah, so it's like it's one of those it's either love it or hate it in competition. 20:16 Yeah, that one I didn't get the vitamin D on the front end but it's really there on the finish 20:21 on I would recommend I would recommend Also make sure you rent when you get like some of that lingering, 20:26 lingering taste in your mouth and kind of rinse it out. Yeah, I could see that. I mean so frightening number one was read. 20:32 Just Yes. 20:33 I would say if I'm if I'm and this is the hardest part of a blind tasting is picking out what it is right. But I would say it's definitely one of the younger ones. I probably put it in a league of like JW dance or, you know, maybe, maybe the Evan Williams but I don't know. 20:52 Okay, kind of the month ago, it had like a cinnamon spice finish that I usually get an old old markdowns, maybe that could be way off. 21:00 I'll tell you to it it is like, if you're focusing on what it is instead of right what is best in the flight, then you're not then you're not focusing on the tasting. So I will will start I would recommend like trying to like figure out what they are later because that can actually be fun and I'm already 21:18 moving on to number three is notebooks like a notebook so you can pick one of them just said negative negative that's how I that's how I did it. 21:26 Now I just moved on to number three now I love the nose on number three I thought of this that's great care Marburg can move forward. Yeah, nice to the taste ended up being a little I don't want to say bitter but kind of thinned out and a little astringent towards the end. So I like you give the thumbs up in the nose. The taste is like in the middle and the finishes kind of 21:47 blow I actually think the the the palates got it like this kind of a cool lady. That's got like a KoolAid aftertaste. 21:55 Yeah, like fake sugar. Yeah, like, kinda it's process flight. Kinda we hack Kool Aid packs like when you take a Crystal Light pack and just 22:05 you just spoon Did you forgot to 22:07 put water in it? 22:08 Three put three is a maybe 22:12 it's a maybe 22:14 it's a maybe it's a maybe when we go down here and 22:17 there's a chance 22:18 there's it there is a chance that it could it could go somewhere. Yeah. So Fred kind of talk about, you know, when we got all these bottles of bonds up here. I know you've got a you've got a hard on from McKenna a little bit, but kind of 22:33 blind tasting candy. There was 22:36 help. That's what he told 22:37 me. It'd be like a $10,000 scotch. Wow, it's just one vote in that I'm bad at them. 22:43 You know, I guess Fred, you know, one one new entrant that we actually have up here that I think is might hopefully blow some socks off. And it's kind of a riff, new riff, right, 22:54 focus on what it is focus on the whiskey. No, 22:56 no, no, but I kinda want to talk about you know, new riff and You know how they got late You guys are just like we're trying to work here. He's like 23:08 now I'm gonna think it's a new roof now. 23:10 Well, I mean, I just kind of want to talk about you know, their bottom and bond, you know, coming into the market and actually having that be their first entrant. Right and I think wilderness trail did the same 23:18 exact number four was new rip and while he's talking about it just happened to be it now. 23:25 Now that I actually do like number four, I gotta days like new roof. 23:31 I like butterscotch kinda like no 23:33 it's like he planted 23:35 like a cinnamon note on the back of 23:37 their cinnamon but it's like a lot of 23:40 it it's got that fried pie crust that I love fried pie crust man you got you got some awesome tasty between you and Ryan I I gotta I gotta up my game on it that's for sure. You've got to eat a lot. That's why do eat 23:52 a lot. The thing is, is none of its fake. I know people want to say like it's it's hate but this is like I mean I've really trained and stuff And really tried to connect to everything I've ever tasted. And it all goes back to when I'm trying to get better from Iraq and I was using mindfulness techniques and tasting and I would use to one of my therapy things was I would break down what barbecue potato chips tasted like and felt like on my tongue and that would help keep me grounded and I just applied that to bourbon and so that's kind of been my my technique. 24:25 So start off with going down your local local grocery aisle finding different kinds of chips and pulling the real thing Yeah, and you mean you got to gain 10 pounds automatic 24:36 the risky take 24:37 grab like 10 varieties of fried apple pies, you know those? 24:40 Well, I'll grab 10 different varieties of like hot pockets and we'll start 24:43 right then you're born You 24:46 know, I'm not a hot soccer guy now back in college Pop Tarts and like crucibles Yeah. 24:50 You know, I used to be I did love toasters turtles because you get to design your own art on there. Yeah. 24:56 Oh man. But the thing is, is like with the Pop Tarts like I only go two flavors. It's brown sugar, cinnamon and then the wild berry like those are the only two that I would actually go for beyond that, like I'm not a strawberry jam person like, clones 25:09 never really did like number four by the way. Yeah, four is really good. Okay, there's a check for me. Where's the checkbox? Yeah, 25:15 going to five Alright, moving on to five here like that. 25:18 It's hard to analyze color in here because it's so dark. Yeah. But 25:24 yeah, I mean you got we got it. We got a variety variety really grainy. 25:29 You mean on the nose? It's getting a little too grainy for him. 25:32 It also but it does have like, it does have like that. 25:37 You go to the fairgrounds and they're serving the cotton candy you go to the cotton candy booth is 25:42 that cotton candy so I got some raw notes or something. I mean, when I just had a taste and I think you kind of get some of that that cotton candy and a little bit on the back of it. You get some grape Kool Aid. 25:53 Yeah, it does kind of kind of funky. A lot of raw notes on that. For me anyways. 25:58 So all that's pretty Though I'll ask you all When was the last time you all had some some of these other bottle of bonds that are just you know, regular kind of shelf stuff so like old Bardstown old grains. 26:11 Like this is old Bardstown. Yeah, you think? Yeah, I think this is old Bardstown. Number five. 26:16 Yeah, I now think it is. 26:18 Because it has that like a particular oak note in there that I get from their, from their stuff. 26:23 I mean, I've always early times for me like an always 26:27 early, early times. I mean it's, 26:30 I haven't spent a lot of time with early times. 26:34 But of what we have up here that I've been drinking the shit out of his new riff and I've been I've been drinking so much of their cash drink stuff, you know? That was so good. It is I it's 26:48 It is incredible. What they've been able to accomplish. Okay, so we go to the 26:53 glass, it's not 26:54 a Glencairn. Well, I think we we definitely made a mistake of not labeling these glasses either because now me and you are literally like three four little accounting like what's we're on number six already and we're trying to like go through these yeah 27:08 so I do like the nose on I do like this a lot 27:12 this is probably my favorite knows this far everything you want in America knows oh my god 27:17 that's good that's kind of full package right there yeah that's a full package that's a that's a check check plus from what what else 27:23 so let's when we say full package What are you what are you putting that in reference to what is your What is your baseline that in bourbon I'm talking about in life in life? What's your baseline for a full package? Can you 27:33 want me to just hit solid Are you referring to package 27:37 Gosh, last time I'm drinking with you all and again 27:40 often by now maybe I'm so glad we picked this over like lawsuits or something. They were like texting last night and I like put my phone down for like an hour and I come by or 30 texts and I'm like, we're not doing these. We're gonna do the bomb bomb. 27:53 It'll be much more files wave. 27:55 So anyway, my full package will be like what I kind of think of it is like it just hits the checkboxes Got the nose, it's got the flavors. And when I think of flavor, like it's nothing that's it's nothing that's crazy. It's nothing that is off the wall. It's a one off like it is it is hitting, you know, most of the high notes that you get on a bourbon flavor will you've got caramel, you've got oak, you've got pepper, you've got some of those things, and it still lingers just a little bit now all these being 100 proof. We're not going to see something that's going to sit there and just like the finishes, keep going and going and going, right? I mean, I think we will, maybe we will, but I would think with 100 proof and I'm not going to act like I've got a refined palette by any means. But I think that I typically only see that happening with barrel proof whiskey is something that like I could still sit back like 30 seconds later and it's still like those flavors are still coating my mouth my tongue 28:49 sometimes I get on that. If you have like, I've had a lot of good for roses, like the hundred proof. What is it? 28:58 Single barrel single barrel, sorry. VOB SV 29:01 Yeah, that like, you can tell the spices from the grains and not from alcohol and the finish just kind of lingers on there. And so that I really liked that one. The finish was a little flat for me, but it hit all the checkboxes on 29:15 Friday night solid six had some layers to it. I would say revisit that one. We like when we're done here, because that's definitely a contender. 29:23 Yeah. Hopefully we're not doing like confirmation bias on each other. And we're just like, Oh, yeah. Oh, no, 29:28 I disagree with you. I will totally tell you. Yeah, but that and I know that Ryan will be quick to say, Yeah, fuck you, you know. So but in his own way, 29:39 own heartwarming way that thumbs down. 29:41 You know, he'll be like, well, I don't really. I don't really agree with you on that. But I know where you're coming from, though. Yeah, Fred. I agree to disagree with you. And then Kenny will be like, well, I just don't get that. Yeah. 29:55 It doesn't have 29:56 to be that or I'll say it. Let's change this. Let's change the subject real quick. 29:59 What does that mean? The next one, what 30:00 does that look like? But seriously on to the next one? 30:03 I got my first Neagle, SB to number seven, I think we all got new glasses changing everything. You know if I'm 30:09 gonna if I'm going to go on a limb if we're gonna if anybody's gonna guess on one thing I'm going to say number seven is gonna be the old granddad bottle and bond. I just I think it's, it's okay. It's basic. It's either me that or it's Evan Williams. It's one of the other, but I feel like it's just, it's cool. It's like there but I don't think 30:26 like I don't think it's all green. I don't either know, this. I think this is 1792 that's what I was gonna say from the nose. It's got that you talking about Nana's guys that you're bananas. 30:36 You know, as there's one thing that Ryan brought up a second ago when you talk about four roses, you know there's a there's a few distilleries out there that that don't come out with a bottle and bond product for roses and wild turkey or or two of them that kind of come up to mind. 30:51 You want to know why? 30:52 Yeah, I'd love to know why the books 30:54 on the distilling season, actually and not bringing them in is very difficult. So like knob Creek, which is 100 proof that could have six different distilling seasons in the the actual audit of a bottle of bond it's actually very costly. Heaven Hill has it down because they've been doing it for so long. And they, you know, they don't really change a lot of those older methods. 31:16 Do they still audit for vault and bon 31:19 Oh, if they if the federal government wants to audit, they will audit and occasionally they will come in and out and they what they do they just look at paperwork, that's all they do. You know, it's not like they're going in there and 31:28 taking dramaturgy. Yeah, they're not doing anything like that. 31:31 But it's, it's it's pretty fascinating 31:34 to see. Really getting finished, kind of lingering. 31:38 So do you think do you think that creating a bottle and bond product is it just more paperwork nowadays at the end of the day, and maybe that's why wild turkey for roses and people like that, just don't worry about it. 31:50 It always comes down to position in the marketplace. And when you look at where bottle of wine Bond was 15 years ago, heaven Hill owned it. Nobody was getting near it. No one cared. Then Bernie lumber starts kind of striking striking the bar to me he changes he changes. That man changed the perception of the bartender community for bottle of bond. And then so other people started tacking on the new distiller started coming on. They're like we want to be bottled bond, we want to be old school. And then people like brown Forman said we need to get back into bottle the bond cc early times. You know, you see all kinds of efforts from a lot of places and people like four roses and wild turkey have always been about four roses and wild turkey. You know, so they don't want to necessarily get and kind of like a categorical lump with those particular brands. And maybe they will maybe they will and I don't know, but Wild Turkey has kind of been very anti 100 proof, you know, so the 100 it for them. It's comes out their one on one absolutely like their entire branding is around one on one. Yeah. And that's very specific. Absolutely. 33:05 Yeah, I think ball and bonds are like perfect for cocktails by the way to like 100. Like, you know, it's just it's a lot of them are young enough and like and there's enough proof there that they stand up to a lot of sweet ingredients 33:20 and like the nose on a it is. It's really nice. 33:23 And the other thing about the cocktail side is that yes, it's got enough proof that keeps it there but you know the bottle and bond this market of what we're looking at, we're looking at anything from a $15 bottle up to a $50 bottle I think 50 is the high when I was going through this so wilderness trail bottle and bond is the highest near it was 50 I believe it was between the Evan Williams bottle of bond and the Jim Beam bond and maybe the JW dan, as hitting some of the the lower lower price point therapy. Medic. Medic. Medic Ryan just Ryan just choked out over here. 33:57 Yeah, I'm trying to spit but it went too far down. No point of return. 34:03 date was very green forward to me. And it had like kind of like an undercurrent of like develop grain like an cornbread, which is a note I often get in some of the beam product. I've got a real nice like cornbread like a like a touch of like honey butter on it. 34:19 See, the thing is I actually kind of still enjoy this one. There is there's something about it where I didn't like it finished. The finish is still there for me. I don't know. I'm just gonna go the check on that one, Brian, 34:30 and I don't like it. So it didn't matter. 34:32 Well, no, I don't know. Just, there's only it's only a 33% vote over here. So you know, that's how it is. That's right. 34:40 All right. So number nine. Number nine. We were rolling through these awful quickly, aren't we? 34:45 When you got 12 to get there? 34:46 Yeah, we can have two and so on. And so I got another question I'll throw at you all because I remember this from I think was in Houston bourbon society or one of the other was you know, 34:57 when it comes to my tastings, and I'm trying to be analytic I hate when people fucking talk to me. So this is like, throw me on. Focus hit me. Can you shut up? Can we but it may be terrible, but it's true. Let's let him have a 35:10 hard I'll try the zone. Okay, all right, right on 35:13 I'm not gonna taste what you asked a question. Go ahead, 35:15 we gotta gotta keep the conversation going, right? We got to keep the listeners engaged here, right? 35:19 But you can ask Jessica I like close the door and I'm like, I'm writing. I'm doing this let me allow, you know, 35:25 we gotta we gotta make you break out of the mold here. So you're hanging out with us. You don't wear mascots anymore. Right? So we're making the breakout you 35:32 fucking hot out there too. I don't have to be on stage. So. 35:36 So. So there was I think it was a question that brought up by Wade. You know, we love Wade friend of the show. He's got a lot of bourbon knowledge out there. And and he said, you know, is it true or false that is every warehouse, a bonded warehouse. It comes down to the law. 35:53 They not everything's stored in a warehouse, but in terms of like, you know, they've been Pay they have to have it It cannot be in a non bonded the government has to know where it is. And it is it is very much on the watch list now is it a marked bonded warehouse? No, no I mean there there's there was a artists in Kentucky arts and distillery was aging in containers shipping containers for a long time and then they were aging outside for a long time and they would later be Jefferson's the growth growth product but the government knew what those were and they had to be that paperwork had to be submitted. 36:44 Okay, well see there's an LG 36:46 even have to have like a bonded Kenny and I've rented this like when when you buy do a transfer and bond from 36:52 one to another. You have 36:54 bonded transfer like so much now. This 36:56 isn't bond. This isn't anything that you have like Can I just go got, I got an f1 37:01 fit no one comes in and inspects it per se, but, but the paperwork has to be there. And if it's not, then you know, they get and when that audit comes, which the audits don't come, you know, they don't always come so like you could get away with, you know, doing that and, and I know people who, who distill, you know, illegally and then had a distillery and they added their old stuff into it. That was illegal. 37:25 But it happens. It does happen. So I'm going to go on a limb here, and I'm going to say number nine, it might be my least favorite of everything we've tried so far. 37:36 I really like the nose. But Gosh, the the finish on this, it just tastes like grass and, like, dirt. I don't know 37:46 it. Yeah, I'm just, I'm just not a fan of it. I'm ready to move on to 10 Yeah, I mean, it was just like, okay, can this one be over because I can't deal with it anymore. I don't know. We might burn a bridge there. But you know, it's just not there for me. 37:58 You got to stop worrying about the bridge. Yeah yeah they're engineers 38:04 I don't hate it as much as you guys but it's not it's not a contender for me there it's grainy Scott alcohol undertones to it got some sweetness but it's not it's not it's not an end of the world bourbon like it's not making me mad like you 38:23 I mean he's fuming yeah right here 38:24 I am off my rocker right now just going crazy. All right, number 10 yeah my guess moving on to number 10 we're we're rolling through these, I guess the thread for you Do you do these tastings a lot? Like how often or how fast can you go through like 15 Bourbons. From forest to still Bull Run distillery whiskeys are using some of the best water in the US. 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Like I don't. It depends on what I'm doing. Like if I'm doing it. I'm doing it in competition. It depends on the competition. I have to adhere to the rules. I'm doing it for myself. My own little fucking thing I do whatever it is whatever it is I do or I'm just trying to taste you know the big part is is like do I have someone there helping me because I don't always have someone helping me and it's hard to pour for yourself and I mean we do 200 products difficult yeah but I can you know I usually try to spend two minutes with the glass thing is I my whole thing is I want to give I want to give every glass its chance you know it's not you know someone put a lot of time and attention and effort to make it if I'm going to taste it in analytically I need to give that same kind of time and attention at least 41:38 if you do something different you you tastings multiple times if you give it a rating, right, 41:42 that's right. I will I will taste three times because right now I'm just coming off a cold memory. I texted you guys yesterday that I lost my palate. I was like I don't know if I can do this. I lost my palate. I woke up I went out that's good. Anyway, bars and found 41:55 it. I feel like we're on a level playing field and now 41:58 we're down Last night, I wouldn't read it is late. I went out with drinking with my friend and I woke up this morning. I'm back, baby. It's like all that whiskey, like, cleared it. It was like so I'm just coming off the three festivals and I've been pretty worn down and now I'm back. And I mean today I could tell it was back but, but, you know, if you have an onion, if you whatever you have for breakfast, influences your palate, our surroundings influences. Right now we're on we're in a construction area that that little bit of, you know, dust smell that's out there can influence what you're picking up. The lights can have something the fact that someone's saying, you know, talking out there can influence I mean, there's so many influences so that when I'm actually tasting by myself, I like to be in a kind of like as much of a soundproof room as possible. No music, nobody bugging me. And it's just me and the glass. You can do a whiskey quickie can take three days to 42:57 give it a thumbs down 43:00 The way you all do, that's great. 43:01 And I guess I'll kind of give you I'll throw one back at you here, Fred, because, you know, we, we catch some heat every once in a while because people think that, oh, 60 seconds that's not long enough for whiskey review in and I kind of go on the other side of that and I'm like, well, soon as you taste something you kind of realize if you like it or not, 43:19 yeah, how many times does it take? Like, do you ever come back and you're like, 43:23 yeah, there's no way there's there's not actually as many how many times I would think that you went from something that you're just like, this is like a 65 to 95. Right? Not that big not understand we're not scoring it on a on a on a, on a point scale here. We're just saying like, thumbs up middle ago. Thumbs down, 43:40 right. So there have been 43:44 there been a few that went from like 80 to 85 or 88. Something like that. 43:53 Just a few points, then yeah, 43:54 I mean, it's not it's never really, you know, too much but It is there. And you know the big thing I think, you know, we have to what you have to what you have to determine as now that you all are kind of getting in the critic role is like what is your base? What is your base? And for me, my base has always been Evan Williams Black Label. That's an 86 point whiskey. You know and the thing is is like when someone rates that when someone says that is 60 points or 45 points or something, you're essentially saying it's undrinkable. Evan Williams Black Label is very drinkable. And you know, it can be enjoyed sip, it can be a cocktail, it's it's very, you know, versatile and like that is my base. So if I if I find myself in a situation where I am being very low, I like I was I was writing some stuff really, really low for a long period I went back to taste Evan Williams Black Label to make sure I was not crazy crazy. And I was like, I was like No, I'm right. Because these are not better than Evan Williams Black Label and it was like it was the one that did it for me it was like three years ago it was Eagle rare 17 year old and and then that also the Parkers heritage came out that was really, really bad. And I was like, God, I mean, I'm about to write these two things under an ad. And it was like, that's like really, really low for for those two products. And so I went back and taste that my base and it was like, Okay, yeah, I feel firm in that. So you have to like come to your base of like, what is your throne? What what barely makes your thumb up? And then what barely makes your thumbs down that that will always help you as as a reviewer, because you have to have something to lean on. Because if you know, you know you, you want to be consistent. That's the main thing. Absolutely. Thanks to you our basis and McKenna 46:02 realize like if it's better than here McKenna we like, yeah, 46:06 it's not, then it's true. That's true. I mean, that's that's kind of what started us down our path of launching pursuit series was like a well, if this is better than here, McKenna will do this. Yeah. And so we had a first barrel sample and that's for you. Well, that's, I mean, good for you. That's another story here or there. But I kind of want to talk about maybe 46:21 I should flip the podcasts on YouTube about why you started. 46:26 Well, we can we can we can definitely do a podcast about that one. 46:29 I did that last night. But then I was like, I don't want to 46:33 sell but it's all about a hotel to stall 46:34 and they won't be self promotion. When I'm asked questions. It's good. God, 46:38 by the way, before we go to this number 10. Yes. And I was I was I was I put check check. plus, plus, I was away. I was really, I enjoyed number 1010 46:49 was very woody for me. And see, that's me. I like 46:54 my pain. And I'm just I'm writing that and one of these ones that Fred doesn't like his hitter McKenna. Like 47:01 getting old so no so here so this is this is I'm not getting that So the one thing here about here McKenna is that it's a single barrel right? It's nothing that is it's batch it's not it's not celaire age it's not whatever it is. It is it is a single barrel offering it's nothing else like it you know we have the opportunity to catch up with Josh Hey for one time and talk about after it one San Francisco and say like, Listen, we all pick and cherry barrels like we all just sending two bottles that you knew that are three bottles that you knew that were just like Primo pristine, like going to knock the socks off. And he said he said Kenny This is exactly what happened. I make one phone call down to the warehouse. You know right now we've all been in the warehouse at heaven Hill. There's just pallets stacked up just boxes and things are moving everywhere. made a phone call. said hey, I need you to take three bottles out of a box. Here's the address the ship them to. That's it. There was there was no cherry picking. There is nothing like that. 47:59 Henry McKenna won Best bourbon the year before 48:02 Yes, I wouldn't believe that but like everyone you talked to it heaven Hill had the same exact story like it same exact like it's like they fed it to them like this. Well we need to do 48:12 I went back in the judges and you know what, when we unveiled the bottles, all the bottles for the same barrel number and, and you know so that makes it that makes that a little bit more believable is because they were they said it came from one case and you know as far as I know they case up their their barrels all the same, they don't intermingle. Yeah. And so that is that is the only thing I can think of, and also the year before they won with with Henry McKenna. And the second thing is what nobody ever wants to give any credit to is that there are more than 40 judges there from around the world, the greatest palettes in the world and I'm not just saying that because Guys, you're on it. But like I'm talking about people who run the hotels in Macau, people who run Wynn Las Vegas these are the these people are ultra respected for their palates. And they are human guess what they think is a honey barrel at heaven Hill. Could be a shit turd 49:25 over there. 49:26 Yeah. I mean, I gave two years in a row on my panel. I did not metal Pappy two years in a row. And you know, YP is you know Pappy is good. I mean, I didn't metal it. So what does that say? What does that say? I mean, you don't know how the You don't know how the judges are going to react. And you don't know what panel they're going to get on. If they're on my panel, man. Like with my panel, 49:56 we submitted pursuit series and Fred was like, I didn't even get that on my panel. Yeah. 50:01 So you never you never have any idea. 50:03 So like, you know, so that I you know, there's there'll be two 300 Bourbons that come in. There's other judges I can't you know, and they split them out. And yes, they do make me drink vodka. 50:14 Oh god. Oh, you poor thing. The fourth thing, by the way, thanks for you making the sacrifice for doing that as well. You 50:21 bet 11th amazing. 50:24 11 so 11 I did a check minus that was good, but it wasn't all the way there for 50:28 me. Yeah, I thought was average for me. 50:30 I love 11 a lot. I'm already on 12 50:34 Yeah, I got some like floral Really? Because I'm the exact opposite. I am I'm unique. I'm putting it 12 is as one of the bottom of the buckets for me. 50:44 I don't know what it I'll try to 50:46 try to it smells like floor sweeping. 50:49 Yeah, I'm not I'm just not a throw up packets. 50:51 Like Can you talk about 50:52 I usually talk about that when I talk about rye whiskey that I always get this note with some rye whiskeys of of if you recall. Back in grade school and somebody would like he had a classmate that puked on the floor and you had a janitor that wouldn't put the shavings on top of it that's always a note for somehow that I always get off stuff. 51:10 Yeah that's that's a real note that green hand whiskey had that note for me 51:17 I don't like I don't like it enough to put them on top three so 51:21 so i think i think it Now it's time we go ahead but you we need to replace like your top five retail taste your tops for sure anything you got a checkbox or a yes or whatever it is that you go through I use arrows 51:35 I use arrows and like I'll do like one arrow if I'm excited about two arrows if I love it three arrows if I'm like, about to go in the room with it, you know, 51:45 there you go. I tell you what, you know I went to I went back to number three and like three is just like coming back from from 12 the kitchen just got like super caramel knows. I put a maybe check box next to it doesn't mean anything. me here yet as we keep going, 52:02 I left threes nose. 52:06 Three is got too much. It's over early for me. threes over early would mean he was over early. So like, think of herbs like deal. Oregano. Sometimes those are candy, some medicinal herbal. It's a no for me threes out now. 52:26 Yeah, that's pretty good. I get that I'm still kind of there. I don't know for me I'm still kind of there on it. But I'm going to exit for me. Well, I think that 52:34 if we need to report who's reporting for us we do not need a report. 52:37 There is there is way too much out here that we do not need a report. So I'm moving I'm going to go between like 3468 and 10, maybe 11. And I'll choose my top three out of that. 52:53 fours and for me from the nose. 52:55 I want to say it's one dimensional, but maybe we've gone through this 15 times. There's there's something that a taste that just doesn't have it there for me. And for me I'm looking for I'm looking for caramel I'm looking for oak, I'm looking for some of those things and for just doesn't have it there for me. So I'm gonna I'm gonna go ahead and just kind of knock that one off my lips pulling for out of your list. I'm pulling for my 53:18 lot. It's in his top five Remember that? No, well, that's still good. Like, I mean, something 53:24 they might have even though they knew what it was. Anyway, I have to I had to know. 53:28 I think I think you know, you're right. I think it was too easy to take it out. I'll go back to it. Be only because I think it definitely deserves to be up there. It was too easy to pick it out. 53:44 And it is bourbon. It is bourbon. 53:47 And I guess you know, I'll look it to you guys and kind of kind of pose this question to you as a stock start depleting as you know, higher aged whiskies available in the market or not very anymore really the one thing that we see that's very common is we see 10 to 14 and 15 year old Tennessee product that is now available Do you think that's going to help change some consumers mind about their about actually having you know very aged product that's in the market versus something that's only like four to six years old? I mean, 54:21 what help Fred and then they've given barrels kind of proven that there's some really good stuff how many Yeah, I think I think barrel bourbon is an anomaly. They are such good blenders. Yeah. And they blend out a lot of that really unsavory note that I find in some medical 54:38 product but honestly, I just put a check plus next to deco like it was just it's too good. I don't know maybe. I know most of these pretty much all these except that one coming from Kentucky but there is there is something about it. That I think most people if you've never had that kind of product before, you gotta give it a try. Because if you haven't and you you just immediately Oh, Tennessee screw that I'm not going to drink it and you haven't tried it, then you're not really giving it a fair chance and a fair opportunity because there's there's a lot of good products that 55:09 that you can't get a question for both of you 55:11 know, here we go. 55:12 How do you put when you're tasting? Like I try to surround my mouth? I'm looking at my spit cup in comparison to Ryan's and it's like 55:22 oh, Kenny's been drinking the whole time empty. Yeah. Well, I mean, my mind is full. 55:30 I mean, I put a lot of my mouth to kind of surround How much do you put in your mouth to? 55:34 To find out before we talk no leaders around? 55:37 I'm doing I'm doing baby pores over here. Right? I'm just doing baby pores. It's just enough to like, maybe coat the tongue. I think I think what you're looking for is like an overall like, are you chewing it kind 55:49 of thing. So this is very important to me as a taster. Like I have to make sure that because if you just put a baby poor on there, you're getting a small snippet of what that was. He is Now you all been doing this long enough I don't have to worry about you you know discrediting at some because of a mouthful perspective but mouth field to me is it's so important that's why I like to make sure I can at least fill it down my jaw line 56:14 but there's also I think something that is you also miss by by also not consuming it and being able to say like okay if we spit it out are you missing something? Well 56:24 you know keep in mind I have to when I'm doing this I don't like 1500 so I I'd be dead which I know some people would like that but it's not going to happen 56:34 I got talking to him over here 56:37 I got my top three 56:38 you got your top three already I went out on a tangent here 56:42 and yeah, I'm still okay I'm going back to number six because I had a check check plus i probably doesn't mean actually going to go back to it but 56:48 yeah, I'm with you on six it's checks all around. 56:52 Good stuff. Missy when I when I do take a little baby poor though I still I still try to get it in my jaw line. I still chew a little bit Try to have a cover my tongue Yeah, but I also am not the way that it's just like it's not like a full like quarter round so my mouth either right it's I've got to have just enough that I can savor the flavor be able to get it to the to the point where I'm like actually chewing on my back molars 57:18 but other than that four and six are are wanting to for me or in that they're right there. I have a run off between seven and 11 and I need to be removed from from this I need you to like you need to be kicked off the panel. No, I need I need I need to be I need these to be given to me where I don't know what they are. is what I'm saying. 57:38 Well, you don't know what they are. 57:40 No, I know what they are. I know this is 11 57:42 right? I know this seven. Alright, well turn around or put your hands above your eyes and just give them to 57:48 get over here. sevens on the other glass. I'm already going to know Yeah, 57:52 it doesn't need God this is it. This is how I do things like if like if I get like really tied to a particular one. So now now what I have Do I have to like assess this from? Like, what I like more about it and so 58:05 I'm mouse like tingling right now. Yeah, he got again shot. 58:09 I need to find out which I like more seven or 11 and we may have like a tie. Well, 58:14 I don't like either, so I'll solve that for you. 58:17 There we go. No, I'm kidding. It's a it's a consensus, pursuit consensus. You know, sometimes you go back to something and you taste it. You're like, maybe I didn't realize I like that as much as the first time. 58:28 We're all drinking. 58:30 Yeah, maybe. 58:31 So I'm going to I'm going to go with 11 over seven. Due to a berry, berry accentuated note that I happen to love. Bananas. Not bananas. 58:45 What is it? 58:47 No. marzipan is not marzipan. 58:51 It's it's cornbread. 58:51 Like a like but a particular like the Gypsy cornbread not like the like the sweeter cornbread. So I'm going with 11 59:00 So my, my, my pics are four, 59:05 six and 11 59:09 four, six and 11. Okay, so we got Fred. 59:12 I didn't put that in order. You want me to order that? 59:13 Nope, that's fine. So Fred at four, six and 11. Ryan, you got your top three. 59:17 I have four, 59:19 six and 10. 59:21 Oh, gosh, you guys are on point over. So I'm going to go a little bit different. I've got six, of course. So I think so six is by far that's that's, that's in our top 11 was closed over me. I also had 10 Okay, and 11 so at 610 and 11. Okay, so six and 59:38 11 are definitely in the top two. 59:40 Yeah, absolutely. So with that, Are y'all ready? For the reveal? 59:44 What what what what's the what's the on the third? Do we want it because we want to do the third. So we all had like a 59:51 bullet. I had four. 59:52 And you know what he and you had four, 59:54 four. I had 1010 We're all waiting. Like it's kind of like a three weeks. Split right there. Yeah. So, so we basically had four 610 and 11. Were our favorites. Okay. Okay, that's three. So we'll just take those as the four. Are you ready for the reveal? Yeah, let's do it. Alright. So number one. All right, number one, everybody remembers this. 1:00:17 We all kind of put an X on it. This is the wilderness trail. Ah, bottom, the bond. 1:00:22 I said, and I said, I thought it might be JW dan. So remember that. 1:00:26 There we go. There we go. Number two, we were all right. GEORGE deco. But you know, the thing is, is that like, I really enjoyed it. I, I would, I would honestly put that out there as my top but you know, when we look at stuff that's across the market, people that are going for, I think we look at the Kentucky Bourbons of what people really want. The George decal note like you love it or you hate it. It's one or the other. It's okay. And so, you just got you just got to find it now. Here it is. Number three, Henry McKenna. Number three is Henry McHenry. I had XR 1:00:59 Look what I put I put a line through it. Like it and see. Let me replace it. It happens it happens. 1:01:06 I know I've had some McKenna's oh they're just 1:01:08 this is not this is not smell good. So but then again remember we talked about this so now I like it. No I don't like it single barrel offering now it's hits different cannonballs McKenna phone calls this one time. Number four. New Heaven Hill the new bottle and bond heaven Hill shit. Right. So 1:01:32 so it lands on the top four. Yeah, it 1:01:36 lands on the topic. I think that was number one because we were so I really liked it. 1:01:41 You did you both you both. We both put that as your number one. Yeah. CI There you go. 1:01:48 This was my second guess about it was was an old Bardstown number five. 1:01:53 You are on point. Bardstown old parts town is number five. Right? Yep. 1:02:00 I can't remember. 1:02:01 But listen, here we go this is the one that I'm most proud about because I thought I guess it and I love this brand. I love the proctor making number six is the early times 1:02:10 body. Yeah, that six was really good. 1:02:13 Yeah, it was great. 1:02:14 Yeah, yeah, right. Exactly. So I I still stand by it. I say that is the best one liter of bourbon that you find on the market for 27 1792 1:02:26 think you think that you like somebody just like mind reading over here. I'm just like sending you like notes of Allison happening. The texts of the I really, 1:02:34 I really for him, I really do drink for a living. 1:02:37 So 1792 the bottle and bond. This was a pic that was done by the wine rack here and local and global. So that was that one. Number eight. Might have a guests. 1:02:48 I didn't have a guest on not just a negative. Alright. 1:02:50 Well, this is probably the most common bourbon you're finding the market is the Evan Williams. bottle and bond. Right. So there you go. Number nine is the Jim Beam Yeah, so to access to Exodus, I mean, I, I literally literally wrote down I hate doing this because I love the book no family I it's just like I literally wrote down. I said the worst of all of it and I'm just not a fan of it. That's just that's just how it is. Sorry. Number 10. S

Do we still need "bottled-in-bond"?  Stay Bonded! The motto of Bernie Lubbers, the "Whiskey Professor" and brand ambassador for Heaven Hill Distilleries. Bernie is a wealth of knowledge of all things bourbon and The Bottled-in-Bond Act of 1897. We attended a tasting event at Liquor Barn recently and we are reporting back on the event.  We discuss the products we sampled and compared. We also discuss some of Bernie's insight into the recent news from Heaven Hill, 7 year Bottled-In-Bond. He addressed the controversial product marketing decision being made by the brand.  We enjoyed the event and hope to attend many more in the future.  We highly recommend you do the same. SHOW LINKS: Liquor Barn Event Description The Whiskey Professor's Website Heaven Hill Bottled-In-Bond (New 7 Year Old Bourbon) More Whiskey From Heaven Hill   We would appreciate you giving us a 5 star rating on your podcast app of choice and please leave us a written review.  This helps others discover our podcast and will help us grow.   Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts and see what we are up to.

A jam packed episode. The first half is focused on the the largest Facebook group known for buying, selling, and trading bourbon and it’s encounter with Facebook staff about rule changes. We cover the news and share the information as it’s presented. In the second half of the show, we are joined by Marianne Eaves as she discusses her departure from Castle & Key and what’s on the horizon for her next adventure. This episode has a little bit of everything. Oh yeah, and a teaser about marijuana with bourbon which you can look forward to hearing more next week. Show Partners: At Barrell Craft Spirits, every batch they produce has a distinct flavor profile. They take pride in blending and preserving spirits for the people who enjoy them the most, you. Find out more at BarrellBourbon.com. Receive $25 off your first order with code "Pursuit" at RackhouseWhiskeyClub.com. Use code "BOB2019" for discounted tickets to Bourbon on the Banks in Frankfort, KY on August 24th. Visit BourbonontheBanks.org. (Offer good through 6/30.) Show Notes: This week’s Above the Char with Fred Minnick talks about Bottled-In-Bond and Bernie Lubbers. The Next Phase of the Bourbon Secondary Market. Facebook is cracking down. What will be the next iteration of the secondary market? When did you get the news and how did you feel about it? Will this start more segmented smaller groups? Are there any other platforms where the secondary market could exist? How does one have bourbon as a hobby and ensure that he or she is not becoming an alcoholic in the process? Are Sober Bars going to become a thing? What's new with Marianne Eaves? What was the response from other companies to you leaving Castle and Key? Are you interested in other spirits? Have you been trained in other spirits? What's your favorite style of gin? What's next for you? What do you all think about marijuana infused bourbon?   0:00 If by some chance you think that there's some background noise or you think it's being noisy, I'm going to put it on you to hit your mute button. I know last time everybody was talking over top of each other and 0:09 you saying Don't 0:11 talk to me. I don't know what to do. 0:14 The same time. 0:15 Yeah. All right. All at once. 0:20 You're doing now? 0:21 Yeah. Alright, so that didn't work. Well, we'll move on. 0:36 This is Episode 205. of bourbon pursuit. And we only have a little bit of news to go through today because it's the bourbon Community Roundtable, which is all about the news. Of course, the birthday bourbon is out of the gate. It's typically one of the first ones we see and hear about during the fall release season. Well, I guess it's that time because the 2019 edition, the specs have come out and it's going to feature and an 11 year old hundred and five proof expression which is the highest proof to date, a total of 120 barrels, which is still on May 15, 2008, and aged on the second floor of warehouse I master distiller Chris Morris and master taster Jackie's I can who have both been featured on the show previously talking about birthday bourbon selected and proved this year's limited edition, the 2019 old forced to birthday bourbon is going to be offered at an MSRP of 9999. And roughly 13,200 bottles will be available for purchase nationwide. Well, this episode, it's a doozy. The first half of this episode is focused on the largest Facebook site known for buying, selling and trading bourbon. And really, it's kind of a necessary evil because that's how valuations are really how they're created. But this is also a little pretty controversial in the underground sort of bourbon community because people thought there were ulterior motives involved. just want you to know, we try to be respectful and come at this from a very gentle stick approach. We cover the news. And the big news of this week was the letters of the admins that received them from bourbon secondary market, and they got these from Facebook officials. So don't get me wrong. There's still plenty of places on Facebook where you can get your hands on these goods. But this was a very high profile page. So we'll have to wait and see what happens. In the second half of the show. We're joined by Marianne Eaves, as she discusses her departure from castle and key and what's on the horizon for in her next adventure. Like I said, this show has a little bit of everything. Oh yeah. And there's a teaser about marijuana with bourbon at the end, which you can look forward to hearing more about next week. With that, let's hear from our good friend Joe over a barrel bourbon. And then you've got Fred Minnick with the above the char. 2:44 Hi, this is Joe from barrell craft spirits. 2:47 every batch we produce has a distinct flavor profile. We take pride in blending and preserving spirits for the people who enjoy them the most. 2:53 You lift your spirits with barrel bourbon. 2:57 I'm Fred Minnick, and this is above the char. The box came into my office like any other box, the FedEx man dropped it off. I cut it open. I ripped it out and I pulled a bottle out. But the excitement that I felt when I saw the bottle was far different than when I usually get a 90 proof bottle or some new product from one of the big distilleries. This one had etched in the label, bottled in bond. It was Catoctin Creek, a rye whiskey out of Virginia. I said it next to other bottle on the bond whiskeys on my shelf. George decal bite on the bond Tennessee whiskey, dad's hat, bottle and bond Pennsylvania whiskey, tomfoolery bottle and bond Cleveland bourbon. It's made in the Cleveland area. And as I looked at these on my shelf, I couldn't help but feel the pride just overwhelming in my soul. You had bottle and bond from Virginia, Tennessee, Pennsylvania, and Ohio. It was absolutely phenomenal. Especially when you consider that 10 years ago, the bottle and Bond was almost extinct. You really only saw about 15 bottles on the shelf and those were mostly from heaven Hill. But as Bourbons started becoming more popular and as ride became more popular, you had one particular brand ambassador who was going around the world telling people about bottle of Bach. He's covered in tattoos plays bluegrass music wears belt buckles, it can tell you anything you want to know about bourbon history. His name is Bernie Lubbers. He's one of these guys that has the passion of 1000 bourbon reps. And that's because he knows his stuff. But more importantly, he believes it. And it's my opinion, that if it was not for Bernie out there discussing the heritage and importance of bottle and bond whiskey, that we would not be seeing George decal on the shelf or Catoctin creek or dad's hat touting being bottled and bought. If you want to learn about that history, check out his website. He's the whiskey professor. He's got a book, I've written about the history of the bottle and Bond Act of 1897. But really, in today's sense, I give all the credit to bottle and bonds return to one man, and his name is Bernie lovers. So if you happen to like buy all the bond whiskey, find Bernie on Facebook, Twitter or Instagram and tell him Thank you. Because if it wasn't for him, and his big giant tattoo on his arm, I don't know if we'd have bottled in bond right now. And that's this week's above the char. Hey, if you have somebody you would like to highlight and above the char hit me up on Instagram or Twitter at Fred Minnick. That's at Fred Minnick. Until next week. Cheers 5:46 Welcome back to episode of bourbon pursuit the official podcast of bourbon. This is the 33rd meeting and podcast recording of the bourbon Community Roundtable. It's this one, it's odd because we usually spend about a a day or two ahead of time kind of thinking of random topics. I always maybe sit there and look at some tweets Fred put out the week before and and see if like that's a makes good for a conversation or a topic. However, today this one sort of came all together like within the span of an hour and a half. It was the bombshell that kind of got dropped in one of the largest Facebook groups and we're going to talk about that here in a little bit. But Kenny's here, Fred and Ryan, join me here as well. How's it going tonight? fellows going? 6:30 Great. Oh, just Yeah. Do you know says that? It's okay to talk. 6:38 Go ahead. 6:40 No, it's funny. You're in your intro. I was thinking I was like, people may or may not know I delete social media during the week. So I normally have no tables are till about 30 minutes for I logged in today on Twitter. And I was like, Oh shit. I'm really behind. What what are we going to talk about? This is insane. So super excited about today's show. 7:01 It's a it's a riddle. Like, how do you piss off at the thousand bourbon enthusiasts in one one post? 7:07 Yep, exactly. Yeah. I mean, it's 7:11 it's interesting. And the thing is, is is like I think I think what's happening can play into a kind of like a larger kind of national conversation as well. So this is you know, and this is important for all of us right now to talk about 7:27 a good I people always like discussions on the secondary market. We don't like to think it exists. But of course it does. That's That's how that's how names get kind of brand names can get spread around. That's how valuations happen. So it's almost like a necessary evil but before we kind of start talking about that, I want to go around the horn as usual. Let the folks introduce themselves and we're going to go with on my left starting with Blake of bourbon 7:53 and he's on mute direction. 8:00 Me You know, I did too good of a job under no, I'm Blake from bourbon are always fun to be here. It's a you know, let's see the 34th bourbon roundtable in a row and the 34th time you've seen my face because that is the Cal Ripken of bourbon roundtable so thanks for having me. It's a 33rd but who's counting 33rd 8:22 that I'm going to be on next next month as well 8:24 yeah, let's see what that magic eight ball says 8:28 all right Brian sip and corn How you doing? 8:31 All right I'm doing great thanks for having me again night guys. Brian with sip and corn you can find me on social all the social media is sipping porn and online you can find all those things and more at bourbon justice calm and in sipping corn calm brings you to the same place. And looking forward to to tonight's conversation guys. 8:52 Alright, and the one of the highest ranking whiskey blogs out there today. Jordan from breaking bourbon, how are you? Good. Thanks for have us. This is Jordan, one of the three guys from breaking bourbon. com, find us on all the social medias at breaking bourbon along with Patreon and make sure to check out our updated Release Calendar update near daily. Awesome. 9:13 So with that, let's go ahead and kind of kick off the show, you know, we hinted at a little bit it was going to be talking about the secondary market. There's a large Facebook group in there, they don't really try to make it sound like it's hard to find it's actually called bourbon secondary market. So there's, there's no mystery whatsoever. But it's typically one of those places that it's a kind of underground, you have to be invited into it. And it's a buy sell trade form. I know that everybody on the call is a member of it. We've all been there before. So and before we kind of get into the meat of the subject I want to introduce Craig. So Craig, I'm going to hopefully don't screw it up again. rubric. Right? has joined us today. So Craig is one of the admins of bourbon secondary mark or bsm. So Craig, welcome the show. Hey, thanks. So Craig, before we kind of get into it a little bit, kind of talk about like how you came to be an admin inside of DSM. 10:11 Sure. Um, so I think everyone knows, the group's founder Oh, and, and through another group that Owen runs, I came to know him, which is the global bourbon hounds. And when you're running a group that size, you know, you tend to when it gets to a certain point, you tend to reach out to people that you trust to help you run it. And so that's that's basically how that happened. I mean, the group existed for I don't know a good year and a half two years before I came on board with the admin team and so that's basically what it was was just someone that would be somewhat level headed I don't know that we get bullheaded I 10:58 hope so. That is the secondary market 11:01 right so 11:05 but yeah, someone although I probably get accused of being one of the more I think with my emotions first type of admin in there, you know, we we try to be fair, it can be a challenge you know, we used to admin under our names in there and then we used to add many and under the bsm page just because guys get they get ridiculous. Their their bourbon feelings get out of control. They they can't contain it in their feelings journal. And so they have 11:46 I didn't create that, that that graphic. Well, I didn't create the actual feelings journal journal, but that was someone else that made that picture. But I do take credit for for putting that into the the bourbon secondary Mark vernacular as the word. So, but yeah, so that's, I mean, that's how it came to be was just, yeah, I'm happy to help out. I think now, whenever we are looking for admin, I think our first rule is, if someone is reaching out if they're actively pursuing being an admin, like, Hey, I love to help out. No, you're not nobody, it's not a good fit. Nobody wants an admin in there. But we're, you know, a close knit bunch of guys and but yeah, we admin from the page just because, you know, guys get crazy, they threaten your family. They threaten your livelihood, it gets ridiculous all over a silly bottle of bourbon. So. So that's, you know, that's that's why that changed, initiated. So today, you know, we have this email come out, that basically says Facebook's changing their community standards are tightening them. And so therefore, or any groups that buy sell trade alcohol, they want to have that activity cease. And so we, of course, had discussions about how that would affect us how we would operate. And so I think that what you're going to find is that the mega balls group, which we also run, for auctions, that's going to get I won't, I won't call it mothball. But we're just not, we're just kind of not going to be adding any map. So I don't have the logistics of that yet. Which Owen could probably speak better to that myself. And then regards to bsm. 13:41 Yeah, as like, let's let's focus on the bsm kind of, kind of what was because I know that's what a lot of people are here, really waiting for is, is what is what is going to be the next iteration. And by the way, for anybody that is just like, totally, like, not have any idea. they're new to bourbon, yes, there's this huge secondary market that exists. There's like 55,000 people in there and people post bottles for sale, people say they'll buy it, and then ends up and shows up your front doorstep. That's what he's kind of talking about this whole buy sell trade thing and this kind of open market that happens inside of Facebook. But Greg kind of talk about what is the, like the new ruling or kinda like the the next iteration of what is to come here, bsm? What's the, what's the go. So I think what 14:26 we're thinking now is that it may go to a straight deal by messenger sort of situation, I don't know that we've fully worked out the logistics of that. And I for myself, I just think, you know, admitting something like that will just be a nightmare. You know, in some ways, it's like a second job already. But I think that will kind of have to see how that plays out. I there hasn't been any, you know, doesn't make sense to go backup Facebook group, because you're under the same restrictions, right, your, your, your backup groups going to get tagged and, and knock down if you're engaging that activity. So right now, you know, what we've read into it is just change your group name. don't have anything in your group description about buy, sell trade, don't do any activity in your group. And of course, it only takes one upset person to direct that. So I think we're leaning towards a PM, a Facebook Messenger sort of based setup similar to us some other groups that are a little smaller than us, and our maybe secret and you got to know somebody to get in there. But used to be ran by a guy named Phil. You know, I think that, you know, certain groups that allow pm dealing and we never did, we are always about just having it done out in the open. So it it may very well likely be a one at from that. When we make a final decision. I know, Owen or you'll see a post via the bsm page will come up and say as such, but I think that's sort of the prevailing thought right now is that we would go to something one fat. 16:22 So Craig, you guys get this news today, what time today, like in the afternoon, 16:27 brown about I think I was just wrapping up with work when I checked my email. And I saw that, and then we started sharing that I think it was a little bit even earlier than that, when I hopped into the the admin chat and saw that there was already some discussion about that. 16:48 So you all you all have, you know, built something that is very much a part of the bourbon culture, especially kind of like the geek culture. And, you know, we A lot of us, you know, kind of look up to, you know, appreciate what you all have, you know, done. And now it's kind of be being taken away, you know, in some ways, I mean, you know, on the personal level, I know, you guys have been through a lot like in managing this, but you know, what were you all feeling when this came through what was going through your mind when, when you guys got this notice? 17:22 I think it's like, well, here it is, right? Like, there's always been, you know, guys have speculated about this sort of thing happening to, to our sorts of groups for for a while now have, you know, Facebook's done similar things with, with other groups that were of a sensitive subject matter that they felt like, we're not in line with their community standards. And so we've always felt like, you know, the hammer was going to fall at some point. And you know, if you remember quite quite a while back, we had that little kind of dust up when when bourbon groups just sort of vanished. And there, you know, Chicken Little came out and the sky was falling then right? And then does it feel different this time? It definitely like before, you didn't know what was going on. And again, you thought the same thing if you thought, well, this is it, you know, the hammer is finally falling. And Facebook has done away with us. And we were scrambling to figure out, you know, other social media avenues to form to do the same thing that we were doing now, this time around, it seems to be it seems a little more more serious, right? Like, there's a plan they're actively searching for, for the sorts of groups that are, you know, not by virtue of being a bourbon group, are you necessarily doing wrong, but whenever you cross that threshold to buy sell trade, then Facebook's not liking that. So? Yeah, it just feels like it may have more weight this time. We're we're treating it more. I think there's some within our ranks that that, you know, feel like maybe wait and see. There's also a little bit of disbelief, right? Like, was this just some, you know, nonsense email that someone has sent trying to troll us? Or, you know, something like that? several folks, even folks that manage large Facebook groups that are not bourbon related, been received an email. So yeah, I think just more serious is is a way to kind of sum it up so enough, that that, Owen and the rest of us feel like we want to react to it, to kind of just, you know, allow this sort of thing to carry on. And regardless of whether it's by Facebook, or not, like a quote, jurassic park here, like life will find a way, right. Like, if it's not hold on to your butts. Exactly. Like if it's not, if it's not via Facebook, you know, you can't keep a good flipper down right there. Right there, they're going to try to talk to their, their bottles of it, eh, Taylor small batch and, and well, or special reserve and, you know, whatever, no matter where they are, whether it's on in a smaller Facebook group, or Craigslist, or, you know, e Bay, God forbid, or what, you know, whatever, like, folks will find a way. So what we haven't talked about is any sort of moving to any other social media format. I think once upon a time we we mess around with a and I'll probably butcher the name may way. Page me we may way, there's actually people in chat that are 20:37 talking about that right now. I I'm unfamiliar with the platform 20:40 myself. Yeah. So we had we had messed around with that, you know, there, the issue you always run into with something like this is a group this size, when you switch over to something like that, like we had kind of sort of work the kinks out of admitting via Facebook. So then you switch to another platform and then admitting via that way, and trying to just figure out all the ins and outs of that is, is a bit of a headache. So 21:10 let's I feel like everyone's already on Facebook. So that's not 21:12 tough thing to 21:15 do just automatic because everyone's on their phone every single day. And so then they just see it 21:19 constantly. And it's just one more channel you got to keep up with when you have so many already. And it's like who wants another channel to mess with? But 21:28 you already have the older generation who's not on Facebook getting on there just for bourbon. Now, I don't even know what me we is. So 21:37 if any don't even know. 21:40 My barometer but migrate everyone over there's trouble. 21:44 No, no, you're totally right. I mean, Facebook is the logical platform for a lot of these kind of things, because that is where people spend their time already. And so Oh, and it sent us a message at least Blake and I a little bit earlier. And so I'll kind of talk about what he had had posted as the potential new rules. This is not official until it becomes official on the forum. But he had said that the kind of the new stuff is that you do not talk about buying selling or trading alcohol, because this is now against Facebook community standards. So that's no longer to be allowed inside the group. You're only here to see pictures, if you want to talk about to the person that posted a picture, then send them a pm. So kind of thinks of the old days of put something up there expected pm to come in as well. discussion posts are still not allowed go over to bourbon or for that, of course, thrown out the plug for you there Blake. But another way around this is that if you want to you just throw a link in to something that you had posted off of Facebook. So if you are posting it on bottle spot or Craigslist, you just drop the link in there, and then people can pm you that way. And that's how they can kind of get get in contact with you with that particular bottle. So it sounds like if there's a will there's a way because it's hard to lose a large majority of people like that, you know, with one fell swoop and then I'll take it another direction to and see what you guys think. You know, of course, will there's a way something's going to happen. And is this just going to start more segmented smaller groups and it's going to be hard to kind of find that that one big big group that was bsm. 23:26 I think as a community like and you know, I've grown tired of Facebook just in general you know, I've been I've been finding other avenues to do you know to buy and definitely definitely just from on a personal level. I mean I I don't enjoy Facebook I enjoy instagram and twitter but you know Facebook to me just It feels like it's it's become kind of like it went from somehow from being fun to like some mandatory you had you had to do you woke up you brush your teeth see check and see who posted a picture about their kid or something it just like in general, Facebook's losing a lot of steam and society is you know, as other platforms are growing, and I think the inevitability here, and I certainly I have an app and development, but I think the the inevitability here is that somebody creates something specifically for bourbon consumers. And frankly, it should be someone on this on this podcast right now. Because, you know, the fact is, is that this shits going to keep happening. I don't know if someone saw Mark Zuckerberg fake Pappy or what but the whole? It just it has. 24:42 What's that? It was me, sir. I always took you as a fake Pappy. Yeah. 24:49 lawyer? Absolutely. 24:51 Well, he knows how to get itself out of it. That's right law saying I can't refill this and sell it. But, you know, it's just this just just going to keep happening. And then they're going to say like, they're going to start regulating your, your private messaging and just, that's what what the fuck ever, you know. I mean, I actually, the last time this happened, I actually spent a lot of time reaching out to Facebook, getting comments from I spoke to people at Facebook. About the last time you know, the last time we had some sites go down and it just, you know, I mean, they played, they played me a fool. They played every wonderful like they fit, you know, they played our government a fool. Facebook just does whatever the fuck it wants to do. I mean, it's it's stills are information. They're just, they're turds. And I hate all of this. And, you know i, that the secondary group, there comes the feeling channel, you know, right. 25:51 Give me Give me my own mean. 25:54 Or, or as my friend Steve Sabin would say, fuck that guy. 26:00 But that's how I feel about Facebook, fuck. 26:03 I think at the end of the day, right, so we're all and he notices with the whole delete Facebook move and see a ton of different long reads on tech blogs or other areas, like people are still going to use Facebook man or walk right, you can't kick it, as Fred mentioned, you wake up, brush your teeth, check Facebook, but like, that's what people realize. You know, you might leave Facebook, but there are society stays on. But that being said, bourbon might leave Facebook, and people will go with it. Because at the end of the day, people want to make money, they're going to go where the money is. So it may be more of an inconvenience, and people might complain about it. But they're still going to go do it because they're going to want to sell bourbon and they're going to I want to buy bourbon and you know, free economy will find a way. So I think it's just gonna be a super convenience. And people complain about it a lot. That being said, about a lot of people just go wherever the money is going to take them, which is the end of the day is what it's all about anyways, right? We're not like talking about a community or like, Hey, you know, checking on each other, it's, I'm going there to make money, I'm going there to spend money, that's all it is. Right? 27:00 Drop, dropping the hammer, 27:02 I kind of the tough part is figuring out Facebook's logic in this. And to me, it's just they don't want the liability. You know, we've talked about this before on multiple different whether it's shipping or just online sales, whatever it is, Facebook doesn't want the liability. So they gotta at least put that out there. What I'm interested to see is, you know, kind of going back to asking, Craig, does this feel different than the times before? Is, is Facebook really going to follow through with this? You know, it kind of does sound like they are and it is a little bit different. But we've been down this road before and then maybe kind of a See See ya a move from them of who knows, I don't know what kind of legal ramifications they'd have. You know, Brian could probably speak a little more to that seems like in the past, there's been a whole lot of other shady or deals happen on like Craigslist, and that kind of stuff. And I don't know if those guys have ever gotten in trouble or prosecuted for for, you know, actual illegal behavior, or at least more illicit behavior. But it will see, you know, it definitely is a big platform. I've kicked around ideas of having having a solution on my site with seal box. But it's just like, there's a lot of issues you have to solve before you jump into that. And Facebook was always just the easiest route, because everyone was there. So that'll be interesting. Next, next couple of weeks, for sure. 28:30 Yeah, it sort of struck me is is and maybe this is just wishful thinking something that all pass that they'll crack down for a little bit. And you have to be doing things through links to bottle spot or direct messages or whatever. And then it sort of flows back into the way it was. I mean, that's, that's my guess, anyhow, I don't I think you're right, Blake, that it's probably a lot of See ya from Facebook. But other than that, it's, yeah, there's the underlying fact that in most jurisdictions, you can't sell person to person on the secondary market. So once they get their lawyers involved in telling them that I mean, that's, that's the road, they're going to go down every single time. You know, your rules, 29:16 rules, 29:18 rules, we make exceptions to the rules, we enforce the rules, and we get paid on at each step of the way. I'm 29:26 honest about it. 29:26 It's the greatest cycle there is in business. 29:29 Exactly right. Yeah. To get paid at every step 29:34 to I've wondered, too, is this going to push it more? Is there a lobbying effort? Maybe is this going to push it more toward like Kentucky's vintage spirits law and is there a push to get it into those retailer hands so that you have some assurances against fakes if you're buying it from a reputable vintage, you know, retailer, 29:57 that's a great point, I actually had this conversation with a friend of mine who's in the, is a really big seller. And I said, it's going to be great for for us because no one knows where to go to get bottles. And you know, and then if you have if yours, if you're a key person, and this in this chain, everybody's going to remember you from those groups, or whatever. And you're just going to call them and so you're going to have, you're going to have more, you know, more buyers from from that perspective. And I'll also say like, I get probably five, five emails a day, and I'm not even kidding, five emails a day of just someone from someone finding something in their basement. And I try to always push them into the legal ways to to sell that. And nobody wants to do that. So that's right. No One No one wants a record of the transaction. Everybody wants cash. 30:53 So just just low ball but keep the bottles here so 30:58 maybe that's what you 31:01 all those emails to me, Fred put an automatic 31:05 inquiring about said ever you get him to? Great Basin him to all of us. 31:10 One of us, right? 31:12 Of course. Yeah. 100%. And then it's like double what the secondary market is, like, was thinking maybe around $4,000 for Pappy 15? 31:21 Because it was their grandpa's and their grandpa? 31:25 So it has additional meaning to them. It sounds about right game of Go 31:29 Fish. 31:30 Yeah. Like the Nigerian prince all over again. So, you know, 31:36 while we're talking about sort of what the next phase of this is, I mean, do you think if there's any other platforms where something like this could live? Or is Facebook, the only one because if we roll back a few years, read it went through the same exact thing. And so Reddit kind of shut down their, their whole entire sales motion. And so when you look at the difference of what you see on Reddit versus what you see on Facebook, it's too opposite worlds, right? It is definitely more conversation focused, review focused, everything like that, versus Facebook, which is buy sell trade, and then you've got a few groups that are kind of like news. You don't really have a whole lot of people putting their tasting notes out there. But do you think if there's anything else have, 32:17 I mean, at the end of the day, right? So both Reddit Facebook, at its core, at least for like the bsm and the Reddit, it's just a V, it's an old school, the Bolton board, that's all it is. It's just an old school forum, if someone just creates a forum, and yeah, it's one more link, you have to go to a new moderator. That's all it is. Right? Anyone I mean, literally anyone watching right now or listening later on, not and do this, you just got to get the masses to go there. But that's literally That's hard. That's all we're talking about Facebook, and not at all was just an only thing. 32:48 The winning ticket here is that there is a there's a paywall to get into, you know, some kind of forum, you know, so you pay 50 bucks to be a member. And, you know, somebody takes on the liability of having the having the forum. And, and the it happens there, you know, and then it's not public, you know, you have to you have to get there, you have high level privacy. things in there, you know, and, you know, I used to belong to a few of those in like author circles, and, you know, I'd be I'd be communicating with, you know, high level authors. And, and there was no, I wouldn't be able to share that information. Of course, it's the internet. So you always could do it, but I would be penalized strictly by the the agreement I signed to be a part of it. So I think there is a way to do this, and we can protect the people who want to enjoy this hobby. But I'll go to the lawyer here in the ass. Is that possible? Could could we create some kind of 33:53 private forum where we get out 40,000 33:55 people in 33:56 there? What can you do? What can you do something like sports, but or gambling? Like, you know, but when I did used to gamble, I had a private website that I went to and yeah, back in the day 34:08 where you would going on? You 34:10 would, you know, you bet your and you'd have your bookie and you would meet him, you know, once a week to settle up. I mean, and it goes on, like all I mean, it still goes on. And so it seems like that could happen for some of these secondary markets also 34:22 means you have an intermediate intermediary 34:25 act like a I mean, it wouldn't be legal obvious, right. But I mean, sports bookies and gamblers are getting away with it. Nobody's cutting them down to shut it down. 34:32 Right. I think that's a bigger market. Much bigger market. 34:36 Yeah. aliens. There. So here, yes. And then that's why I'm not exactly sure. I haven't figured out why there's the focus on the whiskey market here. I mean, it's sure we've got 50,000, or whatever it is members of these groups, but what's that it's a drop in the bucket. It shouldn't really bother anyone. But when it comes down to it, it's in most jurisdictions, you're not supposed to do it. Fuck Facebook. 35:07 So it's Facebook now in the same genre as vodka in the lounge, red manic, a lot of hatred. We need a sign behind you, Fred. 35:20 like Facebook right now, you know, 35:22 Facebook has its purpose, you know? I mean, I don't know, I don't know what that purpose is anymore. But whatever. So vodka, vodka has no purpose. Let's just put it that way. 35:35 So to kind of wrap this up, one last question for Craig, what are you going to do with all your free time now? You know, 35:43 honestly, I was probably over the past few months have been one of the lesser active admins, but you know, it makes for you gotta do something while you're sitting on the toilet. Right. So now I guess I have to go back to reading or 35:56 something like that. 35:58 Wait, wait, wait, did you 36:02 You did all that admitting while you were on the toilet? 36:05 I mean, what else? What else? You gonna do it? Right? 36:12 Well, they weren't accepting donations. So you know, they weren't getting paid for the job. So it's, it's out of the graciousness of their hearts that they were doing. So absolutely. So Craig, thank you so much for coming on tonight and kind of giving us a breakdown of sort of the the history of what it is and sort of the future of what we can expect from the the new bsm going forward. So, again, as of today, everything is still provisional. So wait until you hear from an admin on a forum to kind of see what the, the actual future will hold. But if own or anybody else wants to that on the admin team, they will post the email that Craig was talking about at the very beginning that we were alluded to as well, so they can see that this wasn't just all smoke and mirrors. That was a real thrill threats happening. Alright. 37:02 Thanks, Greg. Appreciate it. Thanks, guys. 37:03 Yep, man. 37:06 So while we wait for Mariana to come on, you know, let's let's kind of switch it in a different direction. But let's go ahead and kind of take it as I mentioned, we had a we had a listener sort of reached out to us and talked about it was actually Patrick Nall. He reached out, and we all have bourbon as a hobby. But the question is, is how can we ensure that we are not becoming an alcoholic in the process? It's Kenny here and I want to tell you about an event that's happening on Saturday, August 24. Because I want to see you in historic downtown Frankfort, Kentucky, at bourbon on the banks. It's the Commonwealth premier bourbon tasting and awards festival. There's live music and over 100 vendors of food, beer, wine, and of course, bourbon. But guess what even will be there in the bourbon pursuit booth. You can check out all the events including tastings with the master distillers that you've heard on the show before and the People's Choice Award for the Best bourbon out there. You can get your all inclusive ticket for $65. Plus, you can join on the free Friday night event. Go and check it out bourbon on the banks.org and through June 30. 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Rocco's whiskey club is a whiskey the Month Club on a mission to uncover the best flavors and stories from craft distillers across the US. Along with two bottles of hard to find whiskey rack houses boxes are full of cool merchandise that they ship out every two months to members in over 40 states. Go to rock house whiskey club com to check it out. And try a bottle of beer barrel bourbon and beer barrel rye use code pursuit for $25 off your first box. The question is is how can we ensure that we are not becoming an alcoholic in the process? So is there something that you do to kind of curb that? Or do you just look at it like Mama, I'm a very high functioning alcoholic. 39:59 What was the wasn't Jimmy Kimmel who's the other late night guy, I'm sure anyways, he had a thing it was like, Thank you craft beer for making my alcoholism looking like a fun new hobby. And, you know, it can kind of morph into that. So it is a really a kind of a sad reality of it is you don't want that to ever be a problem for someone who you're enjoying a hobby with. And then all of a sudden, that's an issue. So for me, it's just like taking, you know, whether it's a week, few days, you know, some even go month off of drinking, I think that's really if you figure out if that and that dependence is there, and it's no longer fun, and you're just drinking to drink. So I think that's important to take time off every now and then. 40:46 So I think I'm know, I'm the only one here that does it full time. Right? Jordan Are you full time yet? 40:54 drinker? 40:57 This is like I know, Kenny, you'd said, this is the hobby, this is actually what I do for my living and have done so for more than a decade. And, you know, when I came, I, you know, I'll share something very personal, you know, I, I have PTSD for my time. And in Iraq. And I have been, I've been fighting that for, you know, since I've been home. And in that process, I went through a lot, you know, in my recovery, I went through a lot of therapy. And one of the things that I picked up was was mindfulness. And that and that is one of one of the reasons why bourbon really, why I think I really focused on on tasting was because mindfulness was basically a way for me to ground myself of something else. And you would have to think entirely about whatever it is you were doing, whether you were like you were in a year and a moment you're trying to visualize and feel everything in that moment. For me, I would visualize and feel everything on my palate. And, and when I am not able to taste something, I put the I put it down like in in oftentimes, you know, I won't, I won't be mindful of what day it is. And I'll be like, on a, on a anniversary date of something that happened, it could be you know, it could be, you know, the day that, you know, I saw someone get killed, it could be the day I almost got killed, it can be something like that. But there there are, there are things that in us that we don't always know. But we we automatically get into, you know, bad moods, and so everybody will have something that can give them a sign for when they get themselves in a problem drinking situation. And for me, it's tasting, and it's in particular of like, where on my palate, I taste something. So I would challenge anyone who wants to, you know, explore this for themselves, I would say analyze the moments that you've had, you know, you may have had too much and you did something that you shouldn't have, or you just went too far, I would say analyze, you know what you felt like going into that situation, and see if you can stop yourself from going in that situation again. And so that's just one thing that I do, I also try to like not have, you know, there's tasting, and then there's drinking, my tasting is like analytical, I keep it very, you know, smell it, analyze it, taste it, spit, you know, drinking. And this is, you know, where I can get myself into a little bit of like, you know, having more than two is if I'm watching justified if I'm watching something that I'm really into. And I'm just into that moment, or if I'm reading a book that I'm really into, and I just keep like, you know, pouring, you know, and then I'm suddenly I've got four, you know, so like, it's being mindful of that as well. It's like knowing when you want knowing when you need to stop. And always, always, always have a plan to get home. That's the most one of the most important parts do not get in the car if you've been drinking. And most importantly, the distilled spirits Council has a has a sheet for what is moderating moderation and drinking. And I really try to follow that. And you know, men can drink more than women. But there is there is a an amount and I think turns out to be something like 15 drinks a week for four men. Those are 44:37 fantastic. points. Fred, thanks for sharing. And I think I think to add on to that, right? You touched on a little bit in there. I think everyone's different. Right? So if you feel, you know, to some people to drinks, they'll be they'll be drunk, right? Everyone's body is different. So if you feel that you're drinking all the time, or getting drunk all the time, just because you're only having two, three drinks the night right? When you see other people having 910, 15, whatever, right? That doesn't mean you know, it's okay to justify it. So you'll know your own limits. And don't compare yourself against anyone else. Right? That's the best way of doing it. You know what's right for you? Right? And you know, what's going to be too much. And you're going to know, it's just right. And everyone finds that point sometime in life and just kind of be as friends and mindful of it. But don't don't compare yourself and say, Well, you know, I see everyone else on Facebook drinking. I don't know, eight doubles tonight, right? I only drink four. I'm okay force too much for you. It's too much for you if that that's what you got to keep in mind. Right? Everyone has their own personal limit. And you do have to, as Fred said, just being mindful of that. And that's one of the keys things to do too. 45:43 Did you find that limit when you're selecting a bottle or a barrel a pin hook this past week? Well, we will thankfully 45:50 told people about this first. So me. Yeah, so really quick. So me and Nick went down along with Ryan to select a bottle for break room and single barrel club from Pinnacle. They're looking to Castle on key. So they propose a crazy cool, but kind of crazy, this experience where we worked with their, you know, their master taster that they work with the castle on key to narrow down. They pulled a lot of 40 little over 40 barrels for us. And these are the barrels designated for the single barrel program. And so I'm just going through like three or four, we went through all of them, we drank all the Bourbons. So they did prove them down to 5060 proof, right? And it was a lot of smelling a lot of sensory stuff. Tons of sensory stuff, lots of spitting. So the amount of actual bourbon we drink at the end of the day, what would you say, right? We drink even like two ounces of bourbon. 46:33 If that if that. And yes, I was spitting, I was falling. It was only like two or three ounces in that plastic cup by the new day. And it was a 40% or 52. But yeah, that was like Fred said it was very analytical. Very, you know, we were thoughtful, we were very focused on what we're doing. Like we weren't there just to like, sloshing back. And our motive wasn't to go get slammer or whatever. But mean, I think you just have to know, like Fred talked about, I'm big in mindfulness awareness, like I have ADHD. And I know like, when my mind can kind of take over and send me places. And then when I've had too much, I just my body can tell me like, all right, you need to settle down for a few days, and you gotta listen to your body when you start to, like, ignore that. And you start to like, drink to fight off the the night before, you know, chasing the hair of the dog, you know, that's when I think you're like really going down a slippery slope. And I've had, I've had those days, you know, you go on a bachelor party, or you're a lake weekend or a golf weekend, and you're you're there to party for two or three days. And then like, All right, I'm done for like three or four days, you know, just to clear it up. And then when you can't recognize that I think that's when you definitely need to, to seek some help and find some because there's definitely some issues there. 47:51 Yeah, I don't know the answer. Certainly. But Fred, thank you for your your openness on that. I think that's, that will help a lot of people. Listen, running today and in the other comments about just knowing yourself and knowing when it's time to take a break. So I think that's I really appreciate those 48:10 personally. Alright, so that kind of sparked a topic and kind of went down a crazy little hope we hope we can come back out of this and raise spirits, I guess if you can a little bit. But this is really coming because there was an article on CNN this past week and talked about how investors are looking at alternatives to bars. And there's a maybe it's like a Brooklyn thing like I don't know, where there's these sober bars that are kind of coming up, right, the people are making these craft mock tales, and they still cost you 1012 bucks apiece. But do you see this is like a like a catching on thing? Or do you see this is a 48:55 just a fad 48:56 for so last year, last year, it tells you the cocktail the world, you know, most important largest, you know bar conference, they had a party, lamb grant through a party where there was no alcohol, like the opening party had no alcohol. So this is like a really a really real trend. And they're they're trying to chase 23 year olds don't drink. 49:22 So let's just go ahead, and we'll let Mary Ann's joined us. So we'll, we'll kind of wrap up this topic really quick. So Mary, and we're talking about sober bars if they are actually going to become a thing. So Fred, I'll let you finish up your thought and then will will lead on over to Mary and then 49:39 yeah, the the growth of of like the silver bars and this trend of like, just eliminate drinking. It falls in line with all these efforts to legalize alcohol advertising. And these fraudulent studies that are coming out from a publication called Lancet that is extrapolating minute to minute amounts of data and basically saying, you know, all alcohol causes all kinds of cancers. And so we're having, we're having this basically this frantic health scare. That is it, in my opinion, is fraudulent. And the industry cannot fight it. Like they're losing everywhere they turn. Because you know, there's a new study every week that tells you you're going to get cancer, if you drink alcohol. And the sad part is is every one of those damn studies almost they almost always get recanted. But the fact is that it gets on USA Today wants its air forever. 50:35 Sounds round up. And what I deal with on a day to day basis 50:40 doesn't cause cancer. 50:44 It causes it in California, but not exactly. 50:46 If you think about it, though, there's there's other studies that come out that says, oh, a glass of wine a day or glass of whiskey a day, whatever it is, and then you're going to live to 90, you know, these are and anybody that I Google's it, I think there was a TED talk or something like that, where somebody actually made a fake scientific research study and it got published in like PR news and like all or Newswire and all this kind of crazy stuff. So it was basically a study this be actually show like how false the sort of scientific studies are that that get really blown out of proportion. So it sounds like there's a there's a lobbyist group that's really pushing towards this for to make something like this a reality. 51:29 Yeah, for sure. 51:31 Anybody else have any other comments or thoughts on that before we change directions? 51:34 My only thought is that article that you sent us Kenny the the description of one of those drinks was so god awful that that should kill it in its crack. So I wrote it down and acidic beverage made from vinegar, fruit sugar, and club soda. I mean, that should kill the lemon right there. 51:53 probably use that. You could probably use that for round up. What 51:58 was it? Mix it up, right? 52:00 What's the cocktail mix made out of apple cider vinegar? It's um, where they do the fruit and the apple cider vinegar shrub. Yeah, I mean, it's basically a non alcoholic syrup, isn't it? I could be wrong. 52:10 Sure. 52:14 I'm not a bartender. 52:17 was the worst thing I've ever done in the kitchen. I can buy these from now on. 52:22 Definitely taste better than they smell. 52:25 Yes. Yes. Yeah. 52:28 I was like, I'll use vinegar on like, you know, reheating like pork butts and stuff like that. We don't we do. We smoked smoked barbecue, stuff like that, but haven't really done a whole lot in the cocktails. that's a that's a whole new that for me. That's a hard pass. So with that, let's go ahead and bring on our next guest. So you heard her already. She's been on the podcast before. I think it was like Episode 16. Like way, way back in the day. 52:52 When we we were not very good. We we still suck but I think we're 52:57 less sucky now. Marianne, welcome back to the show. 53:00 Thank you so much candy as a pleasure. 53:03 Yeah. So you know, we love to have you on I know, Fred. Fred kind of thinks of you like, like a little sister sometimes. You know, he feels like, 53:11 like you all went shopping together? 53:18 Yeah. You know, Sir Paul. 53:22 But we kind of want to have you on and kind of talk about, you know, what's new with you? You know, it's not I mean, I think you you made national headlines, right? I mean, it was everywhere the of the separation between you and castle and key. So So kind of talk a little bit about it, and sort of what's on the horizon for you, too. 53:41 Yeah, I, I am really proud of of everything that I've built. And we achieved it at Castle and key. But what I've learned about myself is that I really love making things and building things. And you know, kind of all my startup energy was used in in castle and key to get them where they are. And I'm ready to try some new things. I've been wanting to get into some different spirit categories. Not that I'm going to leave bourbon, and not not permanently anyway. But I want to get some experience in mezcal and rum and we'll see where where life goes from there. 54:20 Yeah, absolutely. I mean, I think for a lot of us, you know, we were we were all kind of shocked to see the news because we were you had been really the face of the brand for so long. I don't think there was a day that we didn't see on Instagram with you at the distillery or seeing the the gardens or something like that. So you know, definitely we wish them the best of luck and everything that they're doing, and you as well, but kind of kind of talk I know you kind of took a little bit of a break to I you went out west for a few days to kind of regroup. 54:49 Yeah, I knew it was going to be big news when when that press release went out. So I just went ahead and made the executive decision that being in a remote island in the Pacific Northwest. And my my aunt's treehouse, my dad's cousin would would be a good idea. So yeah, I took a few days off and spend some time in winter and getting ready to take a little bit more time off down in Florida right now. And I'll be heading back out west next month. So yeah, some some exploration and travels coming up just to regroup a little bit before I figure out what's next. 55:26 It's kind of talk, you know, I've been in a situation to where we're looking for for new gigs right away, and you kind of need that time away. But what was the response like from other companies or anything like that, where they was like, Oh, crap, she's on the market. We gotta grab it real quick. I mean, did you have any of those conversations pop up? 55:49 Yeah, I had lots of people reaching out to me through the website, you know, some folks just looking to pick my brain for consulting type work. others that were like our Yeah, we've got a brand or we're starting something. And we wanted to know if you were interested in being our master distiller, but I'm not really interested in just getting another job. The consulting part is really interesting to me, I think, you know, my, my expertise in developing products and helping to design processes is something that a lot of folks more so maybe outside of Kentucky could benefit from, you know, learning the authentic Kentucky way of making spirits. But yeah, I really just want to get back into the gears and challenge myself and maybe, you know, learn learn some new things. 56:43 Your opportunity like in other spirits, like as, I wouldn't say, bourbon stagnant for your like, you know, because it's kind of the same thing. Like, there's not much variance or variation you can kind of do with that like, like with mezcal or other spirits. Does that kind of get more creative with? 56:58 I am. I'm just totally convinced that we're not done innovating and bourbon yet, but it just seems like every new thing is kind of a thing, an iteration of something that's already been done. Yep. So I think there's, there's a whole new genre of innovation out there that nobody's tapped into yet. And what it is is inspiration from other spirits, you know, and I have yet to learn everything I need to actually execute that but I think there's there's lots of interesting spirits and lots of unique ways that they create flavor that we can bring back and even though you know, it's this certain set of regulations that make bourbon what it is there's there's there's more to play with. 57:47 Right? And it's not like the bourbon consumers are so open to new ideas, you know, 57:53 with a product offer friendly, so welcoming. 57:58 Sure, our I was like, that's been the bread and butter for a while. So it's, I mean, if you've been trained in that area, or is that something that you're just you're looking to explore 58:09 in what area Miss cows and 58:12 other things? 58:13 Yeah, not Not really. I mean, I worked for brown Forman, which is a global spirits company. It's not just whiskey. Although I did focus a lot on whiskey. I I spent a lot of time in Mexico and out in California making wine they sent me to Belgium to do a few local projects. I I made vodka for them. 58:41 Along with Fred just lost Fred 58:46 he didn't spit it out. 58:51 He was just being kind. 58:54 did say I did right after I did taste it. I did ask you straight I was like, What are you doing? Why do you Why do you drinking vodka? 59:02 Dude, 59:03 yeah, it's a shame that that was the first thing that you tasted that I've made from scratch. Yeah. 59:11 Music is there anything to drink up here? Like we're gonna go to the warehouse next but you got this clear stuff that but 59:21 now you seem to have a real passion for gin. And like, you know, we hung out you know the other day and you know, we were you know, having some a lot of different a lot of different gin cocktails. What's your What's your favorite style? adyen there's a lot out there. Geez, it like gin is a almost infinite world of ways that you can change the flavor. I think that's the thing that's so interesting about it is you can do almost anything. 59:50 my palate, you know, as a bourbon distiller kind of leans towards something that's more balanced. So a London dry. That's like super Juniper forward is not where I tend to gravitate. So like a botanical, more modern botanical style, but doing really unique things. Like I think that the castle in Cajun, well, nothing is super crazier off the wall. It's unique in the way that it's crafted. And that's not my favorite word ever, but just the thoughtfulness of the ingredients and how they're integrated together. 1:00:31 Yeah, absolutely. Since you were talking about consulting earlier, David Jennings of Robert when no one wanted to ask, because you had missed the earlier half of this conversation, if you wanted to start consulting on helping direct the the new urban secondary markets and it's now going under. 1:00:49 I don't know how I can help. 1:00:56 Secondary. Did you ever did you ever buy anything? You ever buy any old bottles on a secondary market? 1:01:03 No. I tried to barter for a couple but never actually got any bites on that. Give me a great VIP tour. 1:01:12 I remember I 1:01:14 remember like, like, this was a long time ago. You were was when you were with Woodford maybe 2013 2014 1:01:24 It was a long time ago. But you were you did bring up like some kind of you know interaction with you and with you and Chris for a bottle. Is that what you're talking about when you were trying to like have a An Evening with with Chris Morris for a bottle that ring a bell? or using one of those bourbon secondary markets? And and you were trying to get people to come to a Chris Morris event? 1:01:55 Is it was it the the old president's choice? 1:02:06 She's the one she she brought up. 1:02:10 Yeah, here remember that? No, this was actually a castle. You know, a lot of folks would have those old castle decanters. Like, like, I'd never seen one before. You know, 1:02:21 for however many hundreds of dollars. 1:02:26 I don't really want to give you money. But if you like to come out and take a tour, Hillary, we can probably work something out. 1:02:34 And everybody always wants money. Mary. 1:02:38 I understand. 1:02:40 So last question. Miriam. Before we we ask one more question, then we'll kind of round this out. So for you, I know you talked about wanting to do consulting but kind of picture dream job. So here, would you like to start at something smaller and help build that up? Kind of like a you know, Catholic? He was kind of big? Let's be honest. That's a pretty massive place. 1:03:01 Looking at perfect size, perfect size? Yeah, we definitely need 1:03:06 it or would you rather go to a large corporation? You know, if it would be the heaven hills, it would be the Maker's Mark of the world, whatever it is? Or would you just like to just keep doing the consulting and bouncing around and, you know, Mark night, he please put me putting you in some tough shoes to fill here and said, Marian, could be the next day pickrell with a question mark. 1:03:28 I what, I definitely think that his passing lifted a gap in the market. So as much opportunity is this comes from that I would be grateful for I've had lots of various brands reach out. I think, you know, I'm just gonna leave myself open to the universe and see what what happens. And I don't want to say for sure, you know, and I 1:03:56 will or won't, you know, build my own someday, I think then 1:04:03 I would love to be involved with with people who are passionate and want to make good stuff. And if they turn into large brands, that's cool. If they want to keep them small and boutique, that that's fine, too. 1:04:16 Sorry. And just to have it on the record, this means you're open to pursuit spirits 1:04:23 whatever you were saying earlier will make it happen. 1:04:30 Marianne, I'll say like, you know, 1:04:33 I I've talked about you know, many times often in defense of abuse, sadly, you know, when people bring up you know, the master distiller role and everything, and, and I just don't tell you, you know, you can do anything, you know, you're, you have, you have incredible you have incredible, you know, smarts for this business, you haven't you have an ability to market, you know, for marketing and everything as well. And that's rare. And, you know, when you came out and chose to take the title of master distiller, you became a hero for a lot of young women. And there were there were women in their 50s who looked up to you after that, and, and I know that you had a lot of, I'm sorry, there's there's a chat going on in our in our group. Our, our, we've been, we've been banned, you've been named, but you you can marry and you could do anything. So whatever. Whatever it is. You want to put your mind to you know, I hope it's I hope it's bourbon. I hope you do stay on bourbon. I think you have a talent here. 1:05:55 For God's sake, stay away from vodka don't 1:05:57 don't take your talents 1:05:58 to god yeah. 1:06:02 Word of word in your in your opening statement was flavor. Yeah, just remember that let that be the driver dreams. 1:06:10 And always that cordial Fred 1:06:18 should go with a flavored vodka is 1:06:22 you guys are horrible. 1:06:27 So that was a good way to sort of wrap this up. But I do have because we always end up having way more comp topics to talk about. And I kind of want to do this one real quickly. Also, to kind of trail on what Fred said. There was somebody that spammed our chat going on it was sexy, triple x asking to people to click on links for cheeseburgers and booze. 1:06:49 And it's like is Jordan Jordan Jordan put in here like maybe we should have her on next time? 1:06:55 seem cool. cheese burgers, like the link unfortunately. 1:07:03 I was so confused when that pop up because I wasn't following the chat. And I'm like what? Who's sexy? 1:07:11 Why am I not in the chat right now? 1:07:16 I was doing my best not to lose it. 1:07:19 So speaking of cheeseburgers and booze here this was a question that Fred had put out on Twitter this past week and would you drink a marijuana infused bourbon? Go ahead. What do you think 1:07:32 only if it had real weed in it? 1:07:34 Yeah cuz let's let's before there was a lot of back and forth before like 1:07:37 of like it just 1:07:38 they put THC in know, like, we're 1:07:41 putting like the real deal in here. Like we're not doing this whole like you know, hemp bullcrap. Whatever it is, like let's go let's go all in here. And also people are going there they're kind of pissed because they're like it's not bourbon then if it's infused like we get it Okay, like like we know it's new category people just want to they really got a harp on it. But I guess the question is, is reefer bourbon Are you in or out? 1:08:05 So if anyone's had sharp Bay Have you already had it? 1:08:10 is using hops the 1:08:16 man I don't know, man. Margot. He's dropped a little ganja up. 1:08:21 There might be a little bit more than hot. Yeah. 1:08:24 Yeah. If it gives the same effect. Yes. I'm all in. Thank you. 1:08:28 Please. Somebody said yes. Because I say yes. Yeah. You know, 1:08:34 I'll go the hybrid route. Okay, 1:08:36 since I haven't added there's a there's a bar in New York you asked for a dragon and he get

LONG EPISODE ALERT: Bernie Lubbers, Heaven Hill Global Ambassador, takes us on a bluegrass journey through the history of whiskey in the United States.

Bourbon History keeps the memories of bourbon alive by bringing in subject matter experts to share their knowledge about a moment in time, or important person from bourbon history. Today's show features Bernie Lubbers of Heaven Hill taking about the history of the company he serves as brand ambassador for. Bourbon History is proudly supported by the New Orleans Bourbon Festival. Don't miss this year's fun March 20 - 23 in New Orleans, Louisiana. You can learn more at nobourbonfest.com and get your tickets right here: https://goo.gl/nMXXUP – Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.

Please give us a 5-star rate and review! Become a patron of the show at http://www.patreon.com/mybourbonpodcast Are you ready to learn? This is one of the most informative and interesting episodes Perry has ever presented, as he welcomes Bernie Lubbers, the Professor himself, as he schools Perry on what makes bourbon Bottled in Bond and the ins and outs of its insane distilling process. There's no better way to learn than this right here. Enjoy.  Bourbon of Women Tickets via Eventbrite: https://www.eventbrite.com/e/this-is-the-women-of-bourbon-live-podcast-tickets-54754735889 Check out all of our merch and apparel: http://bourbonshop.threadless.com/ Facebook: https://www.facebook.com/mybourbonpod/ Twitter: https://twitter.com/mybourbonpod Instagram: https://www.instagram.com/mybourbonpod/

In volume 29 we were joined by a legend in the whiskey world, Bernie Lubbers. This guy has a great story. He also draws a crowd! Enjoy responsibly! Because bourbon makes us like each other!

The Dads are joined by our friends Ryan Yamada from Cooper Spirits and Vinny from Headquarters Beer Cave for an amazing two-part sit down with the one and only Whiskey Professor from Heaven Hill himself, Bernie Lubbers. In our first episode, we talk about Bernie's career, Heaven Hill, the Whiskey Business, and of course spend some time on the topic of pre-fire vs. post-fire. Intro/Outro: Springtide "Fall Asleep Under the Millions of Stars"

In the second part of our sit down with Bernie Lubbers, we finally get to the whiskey. Listen as the group drinks the new, set to be released in the fall, 9 year Old Fitzgerald Bottled-in-Bond and compare it to this year's already released 11 year old expression. We also sample another whiskey set to be released in the fall, Parker's Heritage Collection 12. Intro/Outro: Springtide "Fall Asleep Under the Millions of Stars"

I sit down with Houston's local Country Station, George lindsey, from 100.3 the BULL, and the Whiskey Professor Himself, Bernie Lubbers. We talk about Bourbon and Bluegrass, George's Kentucky roots, Heaven Hills highly anticipated new release of Old Fitzgerald and why Bonded Bourbon is so special. Whiskey Neat is a podcast on iTunes and 94.1 FM in Houston. You can find the show on iTunes, Google Play, Stitcher, Podcast arena, YouTube and Facebook. Or follow us at IG @MyWhiskeyNeat Twitter @MyWhiskeyNeat www.MyWhiskeyNeat.com

Today on the show, Steve, Jeremy and Tracy interview one of the best people in the bourbon business, Bernie Lubbers the brand ambassador for Heaven Hill. Be sure to listen to the bonus content at the end of the show with Evan Haskill reading a back label from a featured bottle of bourbon. Today’s show was sponsored by Steve Akley’s book, Mules and More (https://goo.gl/EN3wEj). The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.

Steve, Jeremy, Andrea, Seth and McNew check-in from the 2018 New Orleans Bourbon Festival Grand Tasting. A “who’s who” from the bourbon world. Guests include Eddie Russell, Maggie Kimberl, Bernie Lubbers, Steve Beam, Brent Elliott, Christine Riggleman and many more surprises. Today’s show is sponsored by Steve Akley’s book, Mules and More (https://goo.gl/EN3wEj). The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.

Steve, Jeremy, Andrea, Seth and McNew check-in from the 2018 New Orleans Bourbon Festival Grand Tasting. A “who’s who” from the bourbon world. Guests include Eddie Russell, Maggie Kimberl, Bernie Lubbers, Steve Beam, Brent Elliott, Christine Riggleman and many more surprises. Today’s show is sponsored by Steve Akley’s book, Mules and More (https://goo.gl/EN3wEj). The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile in social media.

Author, musician, world-traveller, and professor of whiskey—Bernie Lubbers travelled the road for 20 years performing comedy before getting into the bourbon business. Originally hired by Jim Beam to promote their Knob Creek brand, Bernie took it upon himself to delve into the rich history and heritage of American Whiskey and the whiskey men and women who forged that legacy, and along that way earned the title of The Whiskey Professor and was awarded Whiskey Ambassador of the Year by Whiskey Magazine’s Icons of Whiskey Awards. Mixing his talents for music and comedy with his passion for America’s “native spirit”, Bernie today holds the position as The American Whiskey Ambassador for the largest single-site whiskey distiller in the world—Heaven Hill—where, among many things, he has championed bottled in bond spirits, helping to preserve, promote, and revitalize the category. His book, Bourbon Whiskey: Our Native Spirit is available wherever boozy books are sold. The Speakeasy is powered by Simplecast

In this episode, Beast Masters Club unveils a new private barrel - Elijah Craig 9-year Single Barrel from Heaven Hill.  We talk with Heaven Hill's Bernie Lubbers, aka Professor Bottled-in-Bond, about the BiB act and what it means to the quality and history of whiskey.  Bernie takes us through a tasting of Heaven Hill's five bottled-in-bond whiskies including Parker's Heritage Bottled-in-Bond 24-Year.  

The celebrated author, comedian, personality, Whiskey Prof, and patron saint of bottled-in-bond, Bernie Lubbers is a Kentuckian through and through. Embracing a worldiness and openness not necessarily expected in the bourbon community, Bernie travels the world speaking the praises of Heaven Hill and Bottled-In-Bond. Whether a guitar or microphone in hand, he loves people and aims to educate. With charming anecdotes and masterful historical knowledge about whiskey, he is truly the whiskey prof. We talk Frank Sinatra, Parker Beam, Mellow Corn, and more.

Bernie Lubbers, Whiskey Ambassador for Heaven Hill and also known as The Whiskey Professor, joins the show to talk about bottled-in-bond and what makes these bourbons “bricks of gold”.   Talk about Bern’s Corner and how you arrange your bottles What has made you so fascinated with Bottled-in-Bond? Talk about the issue or necessity behind bottled-in-bond When people were diluting whiskey or using tobacco spit, were people still buying it? Why 100 proof and not 90 or 80? Is the bottled-in-bond act still a binding piece of legislation? So you can have bottled-in-bond of spirits other than bourbon? There is an interpretation for bottled-in-bond corn whiskey Why did Issac Wolfe Bernheim against the bottled-in-bond act? Talk about Colonel Taylor and his involvement Were there any palms that were greased to make this happen? After this bill passed, did it put brands out of business? What’s the importance of having bottled-in-bond today? What is the responsible for the resurgence of bottled-in-bond?

In this episode, the whiskey professor Bernie Lubbers joins us to talk whiskey, bourbon, bottled in bond and a little bluegrass. Bernie Lubbers is the National Brand Ambassador for Heaven Hill Distilleries as well as an accomplished bluegrass guitarist. Bernie performs live at the Crunkleton and we weaved a few of his songs into the show. Time for school, the professor is here.

The crew breaks open a bottle of Evan Williams Bottled-in-Bond and sits down with The Whiskey Professor, Bernie Lubbers. We talk about all things whiskey – how to read a...

Bernie Lubbers is the National Whiskey Brand Ambassador at Heaven Hill Distilleries.  He tells us exactly what it takes for a Whiskey (or other Spirit) to be labeled as "Bonded in Bond".   Also we speak with Jacob Ehrenkrona and taste the delicious Martin Miller's 9 Moons Gin. It's the Bartender Journey Podcast Number 184.  Listen with the audio player on this page, or subscribe on iTunes, Android or Stitcher Radio. For a spirit to be labeled "Bottled In Bond" it must be: Composed of the same type of spirits and produced from the same class of materialsProduced in a single distilling season by one distiller at one distilleryStored for at least 4 years in wooden containersReduced in proof with by the addition of only pure water to exactly 100 proofThe label must bear the real name of the distillery and the plant number where it was produced and where it was bottledBook of the week: Bourbon Whiskey Our Native Spirit: Sour Mash and Sweet Adventures 2nd Edition by Bernie Lubbers Cocktail of the Week: Horses Neck 2 oz Bourbon2 dashes Angostura Aromatic BittersGinger AleLong “ribbon” of lemon peelDirections Using a channel knife, peel a lemon in one long spiral. Twist around your finger or a barspoon to create a coil.Drop the lemon coil into a highball or Collins glass leaving the end hanging over the lip and fill with ice.Add bourbon and bitters. Top up with ginger ale. (In a pinch, you can use a standard lemon wedge) Toast of the Week: May you… Work like you don’t need the money, love like you’ve never been hurt, dance like no-one is watching, screw like it’s being filmed, and drink like a true Irishman.

Bernie Lubbers, Brand Ambassador for Heaven Hill, continues in Part 2 talking about Heaven Hill bourbon brands, the removal of the 12 year Elijah Craig age statement and breaks out the guitar for a Bourbon Pursuit first. - Let’s talk about some of the brands from HH, because there are quite a few of them. But we will focus on the bourbon, of course. I’ll give you a name and you give us a fun fact or tidbit. (this is awesome! must listen part!) - The cat is out of the bag. And it’s been the hot topic for the past week Elijah Craig is dropping the 12 year age statement and it’s going to be a blend of 8-12 years. You have a pretty firm stance on age statements. Talk about what that means to you- What are the pros and cons of keeping and removing the the age statement?- We wrap up the show with Bernie playing an original tune that has lots of different bourbons.  

Bernie Lubbers, The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1. - Talk to us about how you first got into whiskey.- You signature catchphrase or tagline is “Stay Bonded”. Tell the folks what you mean by that.- http://www.whiskeyprof.com/- Bernie talks about the history of Bottled-in-bond- Bernie talks about words on labels and how those are badges- You do a lot of bourbon-related research. Is there something you’ve found that has fascinated you?- Bernie talks about flavor profiles and how they are attained through distillation, aging, and yeast. How each distillery does something different.- What’s the day in the life of Bernie for being a Brand Ambassador?- Give us a 101 level rundown of why a bar needs three different labels of the same stuff.- Stay Tuned for the next episode where we talk about the removal of the Elijah Craig age statement, dive into the individual brands, and also a solo guitar performance.

We're just a week or so away from a week that may make Derby Week look almost boring in Louisville...the combination of Ryder Cup week and Kentucky Bourbon Festival Week! Knob Creek Whiskey Professor and Louisville native Bernie Lubbers gives us some ideas of how to spend time in Louisville when you're in the area to visit the bourbon distilleries. In the news...an update from New Orleans and our friends at the Museum of the American Cocktail after Hurricane Gustav.