Podcast appearances and mentions of david pearl

Conspiracy of Goodness Podcast

Play Episode Listen Later Sep 26, 2023 11:57

Overview: Tune into this week's episode of Launch Financial as we discuss Septmeber in the stock market as well as the impact of the Fed keeping interest rates steady at their Spetmeber meeting. Are the Fed's rate hikes stinging you and your wallet? Let us know! Show Notes: Launch Financial- How To Work Through Money Conversations With Your Significant Other, with David Pearl

financial launch decision fed rates steady septmeber david pearl

Episode #11 Our brain: understanding and fine-tuning our key work tool. With guests Hilary Scarlett, Phil Willcox & Stella Collins.

Learning From The Edges

Play Episode Listen Later Aug 22, 2023 48:56

Friction is often thought of negatively, however, let's ponder how friction may indeed be an essential element we all need in order to perform at our peak. In this podcast we discuss our feelings, emotions and how we physically respond to different situations. Whether aware of it, or not, our brain is constantly stimulated and reacting to the environment we are in; be it a busy office, full of noise and energy, or conversely a remote location, a place for focus in our isolated setting. Isn't it interesting how both can be equally full of distraction - which is also often a source of friction. No matter our chosen or prescribed workplace, ultimately how we think and feel impacts how we perform in all aspects of life. Join us in our latest episode where we explore how people function and what we can do to influence our performance, as we dive in to explore how neuroscience, our bodies and our behaviours play a key role in all of our personal development. Please contact our guest experts via the links below:Hilary Scarlett https://www.linkedin.com/in/hilaryscarlett/, Phil Willcox https://www.linkedin.com/in/phil-willcox-02013425/ Stella Collins https://www.linkedin.com/in/stellacollinslearningrevolution/ And as mentioned in this episode, here is a link to David Pearl's Street Wisdom:www.streetwisdom.org____________________________________________________________________________________________________Learning from the Edges is hosted by Michelle Parry-Slater, Director, Kairos Modern Learning.Michelle is the author of The Learning and Development Handbook - a practical guide for all professionals looking to offer effective, efficient, enjoyable and engaging people development, but not sure where to start. This book is full of practical tips and advice. Written by a practitioner for practitioners, this is urgent reading for anyone working in people development.Join us with your thoughts on Twitter @LearningEdges and connect with Michelle on LinkedIn/michelleparryslaterPurchase your copy of The Learning and Development Handbook: thelndhandbook.comWork with Kairos Modern Learning: kairosmodernlearning.co.ukPodcast production by Liam Gardner Record and Repurpose

director learning brain tool friction edges repurpose fine tuning ukpodcast david pearl stella collins phil willcox

Ep. #200: Street Wisdom, with David Pearl

Choose to be Curious

Play Episode Listen Later Jul 25, 2023 28:00

I can think of no better way to mark the rather miraculous milestone of my 200th episode than with a conversation about walking and wonder. David Pearl is an innovator in business and the arts. He's also inventor and founder of Street Wisdom, an exercise in meticulous whimsy that helps us find inspiration from strolling the streets around us. "If you're not curious, you tend to stay in the highways, not the byways, and you tend to stay within boundaries that your brain says, 'You're safe, you're knowledgable.' ... And you can go far, but you don't go wide." ~ David Pearl Theme music by Sean Balick. “Derailed" by Depot, via Blue Dot Sessions. Check out David Pearl here: https://www.davidpearl.net And Street Wisdom here: https://www.streetwisdom.org

wisdom depot derailed david pearl

139. Feeling Stuck? Use Street Wisdom to Navigate the World with More Curiosity with David Pearl

Play Episode Listen Later Jul 11, 2023 66:54

Having a reliable routine for getting fresh perspectives and ideas can be a sanity-saver and a path to opening up new potential almost every day for you. In this episode, we learn about just such a path with David Pearl, who is leading a movement—Street Wisdom—that can be an energizing, simple way to find answers to small daily quandaries and your most challenging problems. And best of all, it's a free, ever changing way to boost your sense of joy, wonder and well-being. 00:00 Preview 01:10 Intro & Welcome 06:40 Walking in Circles The idea of getting experiential learning from wandering around emerged from as early as David's childhood. The real catalyst was being lost and learning from mistakes. David learned the idea of walking in circles in public spaces when seeking out the meaning of life. David attempted walking in circles in Leicester Square and felt a bit self conscious but quickly realized that very few people were paying attention to him. The street can be a wonderful place to explore development and one's own limits. As busy as the street is, in a funny way it's a private space. David is not the first to put forward the idea of walking in busy cities. The Flâneur movement, for example, arose in Paris in the late 19th Century. The Flâneur was a person who could be at home anywhere and was always observing and enjoying the everydayness of life. The Flâneur's art was social observation. A group of French poets, led by Guillaume Apollinaire and Charles Baudelaire used the streets as sources of artistic revelations. 13:08 Street Wisdom Street Wisdom offers exercises to help people become more Flâneur-like. One of the exercises used at Street Wisdom is designed to help people slow down. Another exercise is to help people increase their awareness. For many people the eyes are the main system of awareness, yet there are 4 other senses that can be used. A third exercise is geared toward awakening your physical intelligence. The popular opinion is that intelligence is centralized in the cranium while wisdom is distributed throughout the body. Let your feet take your head for a walk. Your body has an opinion and we can listen to that opinion to guide our navigating of the world. 18:00 The Discipline of Simplification 3 parts Tune up your senses People are awakened through various exercises. Quest With their senses awake, they go for a wander with a question in mind. Begin to record what is noticed through any of the senses. The Sharing Share whatever popped out at you. The Street Wisdom website offers a “walk shop” which offers simple instructions, and gives guidance on how to lead a walk. Online options are also available to lead or join virtual walks with groups. The Street Wisdom website has download links to audio guides where David takes people through the stages of the walk shop at their own speed. 21:20 I Am You The Street Wizards are a group of volunteers who have fallen in love with the process and have moved into deeper practice. “I Am You” is one of those deeper practices. The idea behind “I Am You” is to get a simultaneous sense of your uniqueness but also of your connection with everyone in the crowd. “I Am You” is important in this age of social media. The “I Am You” practice challenges the idea of what a stranger is, and addresses the fear of others. “I Am You” doesn't require anything more than an imagination and a mischievous spirit. Humans have the amazing ability to create images in our minds of things that do not exist. We call this imagination. This imagination leaves us susceptible to media images that may project the world as worse off in the future. We have the opportunity to imagine and create a positive future. We need to exercise, on a daily basis, a better way of living. 30:00 Break We have the opportunity to imagine and create a positive future. 32:55 Authoring the Future There's an infinite number of possible futures. David is helping people make decisions that the future will be proud of...

online wisdom french humans curiosity navigate feeling stuck simplification charles baudelaire leicester square guillaume apollinaire i am you david pearl

Wanderful: Inspiration On The Go with Libby DeLana

Linklaters – Payments Monthly – Our view on payments law and regulation

Play Episode Listen Later Jan 17, 2023 46:04

“I have exquisite wanderlust” Libby DeLana is an executive creative director, founder of This Morning Walk and co-host of the podcast This Morning Walk with Alex Elle. She spoke at the 2022 Do Lectures with Cheryl Strayed about the transformative power of a walk. Libby spent her career in advertising. She was the Director of Design at MullenLowe for 15 years, then went on to co-found the boutique agency Mechanica. Libby's work has won many industry awards and been featured in publications including PRINT Design Annual, Fast Company, Graphis and Communication Arts. She has been profiled by the BBC Radio 4 series The Chain in which 'leading figures name the woman who has inspired their success'. She is an advocate for female leadership, an aspiring pilot, rookie fly fisher, fan of a strong cup of tea and mum to two tall, smart, kind men. Do Walk is her first published book. https://linktr.ee/DavidPearl Timeline 00.00 - 00.46 The Wanderful Theme 00.47 - 05.55 Introducing Libby DeLana 05.57 - 11.18 Libby talks about ‘wandering': The back story - How ‘This Morning Walk' began: What did Libby need to nourish her? Missing the outdoors - the space between Walking every day for the last 11 years The ‘Practice' is not about mileage Treating the walk as a ‘practice' in the same way as a seated meditation or a yoga sequence. Even a 3 minute walk can have a profound effect Libby's mission to share this knowledge with all 11.19 - 14.30 Learning new lessons through every walk Loving the fidelity of the practice: Keeping a commitment to herself The ‘practice' as a ‘radical act of love': Attentiveness and mindfulness - taking a walk for ‘me' Libby learns the most on the days she doesn't want to go 14.31 - 21.08 What Libby learn's from the practice and what's the magic state? Learning to tap into the inherent wisdom of what goes on in the chest (heart) and the gut (intuition), rather than ‘thinking' Walking allowed Libby to put ideas down into heart and gut - what was embodied in that? Libby holds a thought - takes it for a walk and it softens and she begins to understand it. 21.10 - 27.48 Walking the same loop: Focusing on each step and each breath Submitting to the routine Flipping the ‘inquiry' from external to internal Seeing the world feet first rather than head first Not just walking through the streets - you were walking through yourself: what you find beautiful out there - resides in you. Finding the internal beauty - is the ultimate self-care: By doing that - we are caring for our community Walking with others - the walk-pod 27.50 - 31.10 Libby's navigation system: trusting gut / age Inquiry & Curiosity - what's going to show up each day? Things change all the time - embrace and lean into change? The ‘Beginners Mind' 31.11 - 35.49 Waking up with the grumps - curiosity about the deep dark depths. One of the most challenging walks Libby did. Do I crawl into bed and pour a bourbon or do I need / want to get outside and walk? Did the loop? And repeated the loop? After each loop - ask self - how are you doing? Loops - Stomping / Screaming / Beyonce Lemonade / Crying - the best therapist and loving friend was the walk. Needing to know ‘what would come up'? Not all walks are beautiful but there are lessons in it. Libby loves her partnership with the walk and cannot imagine her life without it. 35.50 - 38.30 Moving through grief and sadness Being curious about whats in the heart and in the gut. Taking your ‘discomfort' for a walk. 38.32 - 45.03 The ‘Wanderful' Exercise: Holding your discomfort and taking it for a walk 45.04 - 46.04 End credits Quotations “Walking is an equivalent practice to one of meditation or yoga. It has become a place of quiet, of nourishment, sanctuary, healing of inspiration. I find it's my most creative part of the day.” (Libby) “Even a three minute walk can have a profound effect.” (Libby) “I just love the fidelity of the (walking) practice - it feels like fidelity for myself. It's not about steps and miles. It's about keeping that commitment to myself. It's a radical act of love.” (Libby) “It's about an attentiveness and a consciousness, about taking a walk for ‘me'.” (Libby) “As I walked with a thought in my head… slowly it would come down into my heart and then down to my belly… it's a way of me understanding my ancient knowing.” (Libby) “As I walk, that ‘ball of string' softens and loosens and I can become to see the individual thread.” “(Walking) enables me to know more, feel more… and trust my heart and gut, versus everything I'm telling myself up in my head.” (Libby) “I'm seeing the feet first and changing my gaze from external to internal.” (Libby) “You're not just walking through the street, you were walking through yourself. The thing you find beautiful out there is a reflection of the thing you find beautiful within.” (David) “For me it's constant curiosity and inquiry - what is going to show up each day. Who is going to show up? What kind of conversations are we going to have? Those are my navigation tools.” (Libby) Links Libby DeLana Web: https://libbydelana.com/ Twitter: @parkhere Instagram: @parkhere This Morning Walk: https://www.thismorningwalk.com/ David Pearl (host) Twitter @DavidPearlHere Instagram @davidpearl_here Website www.davidpearl.net Andrew Paine (Producer & Audio Engineer) Twitter @ItPainesMe

director learning design inspiration walking missing focusing bbc radio needing cheryl strayed beginner's mind attentiveness alex elle wanderful delana mullenlowe do lectures mechanica david pearl david for

Out of office // Business Skills

The Linklaters Podcast

Play Episode Listen Later May 24, 2022 33:36

Episode 5: The Linklaters Ideas Foundry David Pearl (an innovator in business, the arts & social change and the founder of Street Wisdom) and Ian Rodwell Hybrid, agile, blended — new and exciting ways of working have proliferated over the last two years. And this change has gone hand-in-hand with fevered discussions about the future of the office and how best we connect, communicate and create. In this chat with the ever-fascinating David Pearl, we explore the fate of the humble meeting, ways to create connections at a distance — and how walking away from the screen and into the world outside can spark inspiration and life-changing ideas. Key sources for this episode include: David Pearl – Wanderful and Will there be donuts? Street Wisdom

office business skills david pearl

Out of office // Business Skills

Play Episode Listen Later May 24, 2022 33:36

office business skills david pearl

Episode 16 - Honey, I shrunk my brain

the story of the accidental manager by noodle

Play Episode Listen Later Mar 3, 2022 17:25

Reckon you can multi-task? Sorry to break it to you - but you're probably wrong. Even if you do have to multi-task because you're so, so busy, in this episode Max & Kate share the science that shows you're not nearly as effective as you think (or hope) you are. Plus, how annoying is it when people don't pay you the attention you deserve because they're distracted?! Learn the top tips to make meetings interesting to 1) get participants' full focus and 2) deal with the people that can't/won't.Find out more about API (authority-presence-impact), Trust Equation, 4 levels of listening, Big Rocks, Simple Rules - all of which are 5-minute noodles - at theaccidentalmanager . Books we mention in this episode are Will there be donuts? by David Pearl which ensures people are 'really meeting, not nearly meeting', and David Rock's Your Brain At Work which gives the data behind what's going on with your brain when you're multi-tasking.Join the chat at noodle.space and follow us for daily snippets to boost your day on Instagram @noodle_space.

brain api honey i shrunk the kids reckon simple rules big rocks david rock david pearl

How To Do What You Love w/ David Pearl

Happy Hacks

Play Episode Listen Later Jan 26, 2022 50:51

Welcome to my brand new Do What You Love mini series. In this series I am chatting with people who have mastered this art and I ask them the same three questions: How did you find the confidence to embark on 'doing what you love' instead of settling for a 'sensible job'? What sacrifices (if any) have you had to make, and has it been worth it? How did you develop your mindset to believe you can make a living doing what you love? These are questions I was desperate to ask people when I was trying to figure out how to escape work I hated and do what I love. In this first episode we have David Pearl as our guest! David is someone who has mastered following his curiosity and pursuing his ideas. Enjoy the episode and let me know what you found helpful or interesting by dropping me an email at hello@kiacannons.com ABOUT DAVID Drawing on a lifetime's experience in opera, theatre and film, David has pioneered the use of the arts in business and is creative confidante to high-profile CEOs and their teams across the globe. An ex-BBC broadcaster, David is responsible for designing, orchestrating and animating on & off-line high-stakes meetings the world over. He is also the founder of non-profit social venture Street Wisdom and keeps his creative instincts sharp with his improvising ensemble, Impropera. David describes the common thread between all his work as finding the inspiration in the everyday. Every day. CONNECT WITH DAVID www.instagram.com/davidpearl_here/ https://www.instagram.com/streetwisdom_/ https://podcasts.apple.com/gb/podcast/wanderful-inspiration-on-the-go/id1562151615 www.twitter.com/@davidpearlhere MENTIONED IN THE PODCAST I am hosting a free 30-day Challenge to Strengthen Your Intuition. Join here: www.kiacannons.com/intuition

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Creativity Sparks: Creative Mornings / Street Wisdom

The Spark File with Susan Blackwell and Laura Camien

Play Episode Listen Later Dec 15, 2021 56:23

Here at The Spark File, our mission is to spark creativity, free innate self-expression, and grant permission to fear less and create more. In this episode, we share two recently discovered like-minded creative organizations that have completely lit us up!Here's how it happened…First, Pam Harris introduced us to @creativemornings and Creative Mornings introduced us to @streetwisdom_ and Street Wisdom introduced us to @davidpearl_here and David Pearl introduced us to his book Wanderful: Human Navigation for a Complex World… and we now we have newfound space for reflection, joy and yes, even more CREATIVITY in our lives. Whew! You heard it here first, folks. That is how contagious joyful self-expression and creativity can be. Pass it on.Join us for The Spark File Annual New Year Creativity Kickoff on January 1st and 2nd. This 2 day virtual retreat will help you refocus your goals and lay the foundation for making 2022 your most creative year yet! Let us help you go from dreaming about what you want to make to making what you've been dreaming about. Go to thesparkfile.com to register. Spots are limited, so register now!

054: Nick deWilde - Growing Your Audience While Working Full-Time

The Nathan Barry Show

Play Episode Listen Later Nov 1, 2021 61:08

Nick deWilde is a Product Marketing Principal at Guild Education. Guild is a fast-growing startup that partners with Fortune 500 employers. Guild unlocks opportunities for America's workforce via education and upskilling.Nick also runs his newsletter, The Jungle Gym. The Jungle Gym helps readers build a more fulfilling career that integrates work and life. Before working at Guild, Nick earned his MBA from Stanford Business School, and was a Managing Partner at Tradecraft.Nick and I talk about his relationship with Twitter, and how social media can both serve you, and be a challenge. We talk about individual brands and growing a platform. Nick also shares his thoughts about marketing yourself as an individual, and we discuss how growing an audience plays into your career.In this episode, you'll learn: Building an audience while working full-time Three reasons people start newsletters What to do when your follower count hits a plateau Links & Resources Morning Brew Fastly Joseph Henrich, The Secret of Our Success Julian Shapiro Sahil Bloom Dickie Bush Medium Tiago Forte Building a Second Brain David Perell Write of Passage Tradecraft Guild Hacker news John Lee Dumas Packy McCormick Mario Gabriele Seth Godin Rachel Carlson On Deck Gong Matt Ragland Charli Prangley The Nathan Barry Show, featuring Kimberly Brooks Harry Stebbings The Twenty Minute VC Isa Adney Liz Fosslien, No Hard Feelings: The Secret Power of Embracing Emotions at Work Discord Reddit Pallet Craft + Commerce ConvertKit Enough Ryan Holiday James Clear Marie Forleo Ramit Sethi Nick deWilde's Links Follow Nick on Twitter Nick's newsletter, The Jungle Gym To tweet, or not to tweet Episode Transcript[00:00:00] Nick:I've tried to do things in my writing where my employer benefits from them. I talk about work a lot, and whenever I talk about hiring, I mention Gild is hiring. There are things I do to just try to make sure that it still feels worth the company's while.[00:00:25] Nathan:In this episode, I talk to Nick deWilde, who writes a popular newsletter called The Jungle Gym. He's got a background in product and growth, and all these things from the startup world. I just love the approach that he's taken to writing these days.We talk about growing as newsletter. We talk about his interesting relationship with Twitter and social media. How it can really serve you and be this great thing, and then it can also be challenging. Maybe you're spending too much time on it, or time on it in a way that's not actually serving you or benefiting you.We talk about the rise of individual brands being used to grow a platform. It's something I've been thinking a lot about, watching Morning Brew and Fastly, and some of these other companies do it. It's just interesting whether you're marketing as a company or an individual. It's just a good conversation. We also talk about audience, and just how that plays into your career.He recently made the switch from a full-time role, to doing more audience-based business stuff. He was just in the middle of that journey. So, it's a fun place and time to catch up in the conversation.Nick, welcome to the show.[00:01:33] Nick:Hey, thanks for having me, Nathan.[00:01:35] Nathan:I want to start on this article you have, that I like a lot, called, “To tweet, or not to tweet,” That got you ahead. I also happened to go to the Shakespeare festival recently, and watched them do “The Complete Works of Shakespeare, Abridged.”So, you know, I could probably pull off a good, to[00:01:50] Nick:Nice.[00:01:51] Nathan:Be or not to be speech right now. It's in my head because I think about all the wonderful things that Twitter and an audience beyond that does for me. Then also the negative sides of it. So maybe we dive into that, but I'd also love to hear what sparked you diving in and building an audience.[00:02:11] Nick:Yeah, I'm so conflicted on Twitter, and audience building in general. Like anything, I imagine there's a fair number of people who you talked to, who are in the writing community, who feel that way. On the one hand, Twitter does so many things for me. Especially over the past couple of years.As we've been in lockdown, lives have moved online. I have met and made friends with so many amazing people through Twitter that I wouldn't have met otherwise. Same with the newsletter, but Twitter is a little bit easier to build those relationships.Twitter has definitely helped grow my bank account. So, there are clearly things that being online and participating in the online world really does for you that are valuable.I think, building an audience is super valuable.When I think about the future of work, and what will be automated and what won't be, I really think that human beings, our greatest strength that is the hardest to copy is our ability to influence other people. This really comes from some of the thinking of author Joseph Heinrich, who looked at what is the secret of human success.It's cultural learning. It's our ability to essentially watch what other people do, and mimic them. We're really good at detecting what is a real human and what's not, and who's someone prestigious that we should learn from, and who isn't.I think that audience building is super valuable. So, even though I don't love the activity of building an audience, I have gotten a lot of value out of it, and I see the value in it. So, I very much come from a conflicted spot in this. I'm very impressed by people like Julian, and Sahil, and Dickie Bush, who have grown amazing audiences.Some days I aspire to 10X my audience, and some days I'm just like, please let me be a monk and live in seclusion.[00:04:20] Nathan:Well? Okay. So I had a Twitter thread last week that I did It was on company culture for remote teams, and I've had some that like take off and do well before, but this was like 1300 retweets, like almost a million impressions, a level of taking off. And on one hand I was like, this is amazing.And the other, I like checked the notifications and the replies so many times, and it was fascinating watching it go from like my circle to the next circle, out to the next circle out. And like, we're still in like positive replies, happy. Oh, build on it, refine it. And then like the one circle past that, which it took about, let's say 12 to 18 hours to get to[00:05:06] Nick:Yeah[00:05:06] Nathan:And that was the. This guy's an idiot. I'd never want to work at that company. you know, like all like the, the haters and the non from there, and then it like dies out and this is weird arc of his, we should graph it, but it just made me think of, is this something that I want to do and want, had I added thousands of Twitter followers?I think I could recreate it. Like maybe one in five attempts would like hit that big. Who knows. but I wrestle with the exact question of like, do I want this?[00:05:36] Nick:You and you're, you're just, you're like jacked up on dopamine. You're like, you're, you're sort of you're you, you, you start just imagining all the good things that will come from this. I should be doing this all the time. Like, you know, I, I mean, I think it's, it's sort of pre progressive problems, right?Like, like there's, there's the problem of like having a smaller audience and like putting something out into the ether and then, this, this kind of, getting no response, right. That, that, that's the first thing that, that actually like most people kind of deal with. Right. And, and, and that's, that's a weird thing because it's like, it's like, you're, you're then judging the quality of your ideas based on the ability of, based on basically your, your audience's response and, and realizing like, you're not actually talking to your audience, you're talking to.Subsection that Twitter has decided that you can talk to at that specific point in time. And so, and then you're basically judging your own ideas based off that. And if, if your idea is like, I think, I think when you hit a certain bar of audience, like you can, you can share ideas that are, pretty complex and nuanced and like you'll, you'll find some, some sort of interest for it and it has a potential to take off, but like there there's stuff where if it's kind of interesting and nuanced there, isn't really kind of a built in audience for it.And people don't really have the time to like always dig in and kind of engage and try to like, find what's at the kernel of, it's why I like newsletters a lot more than I like tweeting. But, but, but, but I think, I think what you're, you know, then there's, there's, there's the problem where once you get big enough, like you're now being your ideas are being put in front of a bunch of people who like you didn't intend them for.And those people for some reason have decided to invite into their lives, like conflict with strangers on the internet, because[00:07:19] Nathan:That's like a primary goal,[00:07:21] Nick:Right, right. It's like, it's it. It's what gives them a great day. Right. And, and, and so, so yeah, it's, it's such a weird thing. And so I, like, I mean, I, I think about this with like, I equate Twitter, often to, to kind of, like refined sugar, right.With refined sugar, right. It's it's, it's what we call supernormal stimuli. Right. It, it, it, or super, super normal stimulus. and, and what that is, is basically something that like replaces some natural, like evolutionary desire you have with something kind of artificial that just sends your brain on like overdrive seeking that thing, seeking that thing over and over.And, and that is. That's what Twitter is. It's, it's, it's refined status instead of refined sugar. And that refined status is like, it just, it takes this thing that you normally do, which is like seek, prestige from your, your tribal group, which was a really good thing to do to make sure that you, you know, ate a good meal.And it, and it puts that into, into this crazy overdrive and it like, it centers your brain around it, and it's, it's such a, it's a really powerful thing. And so I, you know, again, right, it's like, there's all these great gifts that come from Twitter and then there's, then there are all these drawbacks and it's, it's almost like perfect equilibrium of, should you do it or should you not?And I don't begrudge anyone either way for their decision.[00:08:46] Nathan:What I always wonder is if I could only have the benefits, like, is there a way let's say that you don't doom scroll Twitter with the latest news and whatever's going wrong, or whatever, latest Twitter fight there is. Maybe you do in a separate app publish these like smart tweets or brilliant threads that are going to get all this attention.And you do one of those every day, but then like you jump in an hour later and respond to a bunch of comments and then like the next day you do it again for 30 minutes and then like, that's it. And you just bat, like, there is this world where you could own Twitter rather than Twitter owning you, but like, are you capable of it?Do you have the self-discipline to pull that off?[00:09:33] Nick:Totally. And, and I, and I think, I think like, you know, I I've talked, I think Julian about this and I think he uses like tweet deck for it. And I think, I think there are ways you can do it. Right. I like for awhile, I was good at like, I would tweet in the morning and then I would like uninstalled the app off my phone.So I wouldn't look at it. and like, there are things that you can do. it's just, it's just really hard because I think to some degree what Twitter, rewards, especially when, when you're on the audience building path. Right. I think when you're like, tens of thousand or hundreds of thousands of followers, you, you actually have a lot more leeway to do what you want.Because, because like, you're just, it's likely that your tweets will work, but like when you're building your ions, there's, there's something that like, it's sort of like, there's a Turing test that's happening, right. People are sort of looking, are you an engaged human being? Cause I I've I've I knew some people who sort of, they, they schedule and preplan all their tweets and like, and to some degree they, they just, they don't hit, they don't work because it doesn't feel real time.They're responding in real time. So like[00:10:35] Nathan:Out of pace. You're out of touch with what's happening with.[00:10:38] Nick:Exactly And so, and so it's, it's sort of, Twitter's kind of like looking for these weird signs of life. So I think it's, I think it's doable. There, there must be some way to do this, but, it's tough. I think the, the other, the other thing that Twitter did to me, that I, disliked is, it makes me feel like my relationships are very transactional because you have these likes retweets, and like these, these, Very clear, like signals of engagement.You, you start to like, or I start to like, to like keep score. Right. And, and I, and I don't, I like, I don't do that anywhere else in life. I think a good, like obviously good relationships tend to start out transactional and then like, they, you kind of forget what the transactions are and like that, that's what creates a close friendship where like, look like you may have paid from the last time I paid for you this time.It doesn't really matter anymore because we transacted so many times, but, but Twitter, for some reason, the score always feels out there. And, and so that was, that's really been like a little bit of a red flag to me. And I, I I try to keep a generous mindset and a generous spirit on Twitter, but I find it harder than in real life.[00:11:52] Nathan:That makes sense to me. So maybe taking a step back, and maybe we'll wrestle with some of these, like to grow an audience or not to grow an audience questions[00:12:00] Nick:Sure[00:12:02] Nathan:What was the thing that, sparked for you? I'm like, I'm going to go start a sub stack. I'm going to actively work to build an audience.[00:12:10] Nick:Yeah, I, so I was writing on, on medium starting in like 2013, maybe. Um and and really got a lot out of it. I, I started my career out as a, as a screenwriter, so I was planning to go into the TV industry and like, and, and for, you know, for, for many reasons, found that to be, a path where like, you didn't really control your destiny.I saw I met lots of, you know, mid thirties, you know, production assistants who were slightly bitter. And then, so I just kind of realized like, this, this wasn't exactly a good path, for me. And so, but I, I wanted to kind of keep that like, that creativity, that like interaction with an audience, I think, you know, it, it was.And found that in writing. And so And so started publishing on medium. Um we was a great experience in terms of how quick it was to publish, but like the distribution of publishing a medium sucks, right? Like, you're you you, you publish ones and then like you spam all your friends and like, you're, you're just, you're working super hard to like push this thing and promote it.And I was like, there's gotta be some way that's a little bit easier. and so I actually ended up in, I think I took, I took Tiago Forte is building a second brain course that kind of like, magically grandfathered me in somehow to like David Pearl's first um uh cohort or Write of Passage, which was awesome And like, I would say, like, I took a lot out of that, but like the biggest thing was, was like start a newsletter. and so basically I started out, I think I started out with a review even. but but anyway like started publishing. Opted in when I knew onto the email list, which I'm sure they, they may or may not appreciate it, but this is before there were tons of sales tax out.And so I felt like it wasn't, it wasn't that crazy. I probably wouldn't have done that in like 20, 20, but, but w really wanted like a way to like, continually kind of interact with my audience without having to worry about like, you know, just, just kind of constantly doing the heavy promotion work.Um now that's because I now you know posts just as a part of medium but but at least there's those sort of a built in audience that kind of grows over time that you kind of keep with you. and, and so. doing that, it was kind of it's kind of a mix of for work and for life.I, I was, at the time, the managing partner of a, of a, uh immersive education program called Tradecraft. And like we, we would help people make sort of complex career transitions into the startup world. And and so a lot of what I was writing was kind of about that. It was about careers. but it also tied in with, with kind of deep interests.It was sort of why I took the role in the first place. and, and what I found when I, when I moved from Tradecraft over to Guild was like that kind of nicely traveled with me. and, and I think there's, there's something, something really nice about a newsletter, being a kind of an appendage to your career, where, like it expands your professional identity to a certain degree.You, you can become a little bit more than just your job, especially working for, like, like a single individual company, especially if you're, if, if the company is larger you, have to deal with a lot of like coordination challenges. there there's a lot of bureaucracy that happens at a company And one of the nice things about having a newsletter is you are in charge of it. It's like you're the CEO of it. the product ships, when you choose to ship it and you have complete editorial say over it, and the distribution that you put into it is what you get out of it. And and there's something really nice about that.It helped me kind of identify as a person who who, ships a lot, even when, sometimes, you know, you know, you you have to work on something at at work that takes a long time.[00:16:12] Nathan:Have you found a dress core even a strong correlation between the effort that you put in to your newsletter and your audience growth and the results that you get out, or does it feel like a more tenuous connection?[00:16:24] Nick:I think, I think there is a pretty good, like w w when I think a post is going to really hit it usually does and so I would say like, like when I put effort into, into writing something really good, I think usually it meets it meets or exceeds my expectations. And when, and when I feel like something is, I'm kind of honing in on, on a, on a post, like usually I get that too.So I think what, what can also happen. You know, sometimes you post something to hacker news and it turns out it's somehow on the front page and like that your audience growth spikes, or like you get featured in someone else's newsletter and your audience grows spikes. And like, there there's a lot of activities that like, you know, I'm not doing directly to promote it, but but it just sort of, um you know, happens in a nice way.And so that's happened, you know, more than a few times and like, that's a pretty neat thing, but like, I think to some degree that comes from just trying a lot of different things and then like, there's sort of like a, a second order effect of some of those things really, you know, hitting it off.[00:17:28] Nathan:Yeah, I think that's that's right. I knew in the early days of starting my newsletter, I felt a strong correlation between what I was working on and like the effort that I put in and the results that I got out, been been interested well at the time I do like a really epic blog post where I put of effort, you know, we're kind of the, for, you know, off and on for weeks or months and like really a hundred and get friends to read it, all of that.Those pretty much always do really well. But what I'm surprised by is sometimes the throwaway posts really, throwing it. Like, it's a simple idea that you flushed out into a post and you were. Hey, it's Tuesday. I got to get something out. Like it's sort of in that[00:18:09] Nick:Totally[00:18:09] Nathan:Sometimes those really hit.Sometimes they actually resonate. Have you had some of those that were like easy easy ones ones that hit?[00:18:18] Nick:So the, publishing cadence is I do, I do two, two posts a month and one a and it used to be, it used to be one post a month. And then I basically separated out into two. Cause I realized like it was too much to kind of condense into, into one post. And like, I wasn't getting the. The, as many eyeballs on like the second half, so decide to pull them apart.One is kind of one big essay. And the second is a, is is of like a, a But I think of it as like, as like I do pretty deep them. So it's actually of like a, here's what this is about. And a little bit more like, here's what this made me think about.And And, the, the essay is, I always spend a good amount of time on them. or at least this year I've spent a good amount time[00:19:05] Nathan:On all of them two hours, 20 hours, 200 hours?[00:19:11] Nick:2020 is probably probably closest. a really slow writer. And so, and so, like, I, I do, I mean, I like like write and like re-edit the first paragraph, 20 onto the next And likeI don't either Yeah The the the the the, the, top of the like, it's like a then like the last paragraph gets like one glance and I'm like, God, get this thing from Um don't and I I that is the wrong thing to do, yet, somehow I do that anyway. but, but, so, so those, those posts, they tend to get, of. You know, time and care. and then what'll happen is sometimes the, the ones that are like the link roundups, like will, will be very spiky.And I I'll spend, you know, that's, that's a little bit more like a three hour thing, um or four hours or something like that. and yeah, so, and then, and then I had, I had a, a, something that I was doing when I was interviewing folks, I call it the key ring where it was like a pretty structured interview that I would do where I asked the same questions over and over again.That was, that was fun. It, it, it started taking a long time to like do the back and forth. And so I'm putting that on pause for the moment. I may pick it back up again. those are fun just cause you can, you can feature someone that, that you like and get a chance to just and hang out It's kinda like[00:20:40] Nathan:Yeah. Those are always interesting to me. Cause I, I think about that on this podcast of asking the same questions, which I know New, I riff on the questions too or elementBut if you did, in theory, if you're like, did you grow from a hundred subscribers to a thousand subscribers in your newsletter?And you asked that to every single person, then you could compile that over 40 episodes or 40 newsletters or whatever. like, Hey, here's a guide on how to do it. And like, I pulled it from a whole bunch of sources. So that part of like standardized questions intrigues me. don't love it the live, know, version of a or newsletter where it's like, okay, it's too formulaic.People have done super well with us formulaic, like, John Lee Dumas, who did the Podcast entrepreneur on fire. Like he went all out. He was like, this will be 20 minute episodes, we're going to of release one a day, seven days a week and like works for him. I have no desire to do that, you[00:21:36] Nick:Totally[00:21:38] Nathan:Yeah, I don't know. you think about the repurposing side of content like that, or is it more just about the, the upfront.[00:21:45] Nick:I'm at repurposing and, and I, it's something that I, have like a psychological hangup about it. Like I always kind of feel like I need to be just like moving on to the next thing. The next thing, like I've, I've tried like going back and like, be like, oh, I should mind this thing for some, some tweets.And it always feels weird to do. And like, I want to write my Roundup, but I think, I think what I've just recognized as. Another reason why I write the newsletter is like, I want an excuse to have interesting new thoughts each month. I want essentially a performance, right. Where like, we're like, there is a moment where like, if I, if I hadn't been like reading and thinking each month, like, there is a moment that it will, that I will be embarrassed if I don't do that.And like that, that's the way I think about the newsletter. And so, and so repurposing content would be something it's almost like an admission of defeat. which, which I don't is is other people should think but that's an area of my head. And so, and so I think it just like, I need to be onto doing the next thing.There's a bunch of stuff where like, I would love to, I love ways to use the archives, my newsletter better. I think actually like stuff like this is a fun way to do it. Like through a articles and I was like, oh, there's there's stuff I can, I can reference from those. Um but it's it's, it's tough.[00:23:05] Nathan:That makes sense. Okay. So let's talk cadence for a second because this is one of the most popular, common, I don't know, questions that I get from people starting newsletters. Is there, like it should be daily right now, weekly, monthly, twice a month. Can I just do quarterly? Can I grow an audience for the quarterly newsletter?You've settled on twice a month? What was the thought that went into that? And, and what's your present cons on, on that particular.[00:23:33] Nick:I think. I mean, one of the weird things, which I'm like, I don't think it's just me, but like, like, it was like, when you, when you release a newsletter issue, like you naturally lose subscribers, but like, like, like people are reminded that like, they're like, know you have yeah You have keys to their inbox and they're like, like, why why did I let this And so and so like and so ideally like that, you know what I mean, then that's gonna have a rude awakening for, I think, I think people who are like, oh, this, this thing just goes on autopilot. but, but you need something that like is going to generate more new subscribers than it will lose subscribers because I'm a slow writer, like my, my ability to write something that I think is going to generate new subscribers is like twice a month. And like, and, and, if, and if I was, you know, Paki and Mario there, I don't know how fast they are, but like they are, they're dedicated.They can crank out some ungodly number of words, you know, once a week, twice a week, which is super impressive. And I think if I was them, I would do that. And like, you know, I, I love still like Seth Godin writes, like, you know, I feel like he writes every day. And I think so I think if you're, if you're capable of doing that, like, and, and, and doesn't lose subscribers, then like do it and set an appointment.And I think all those things are really nice, but for me, it's like, how do I make sure that like, one it's kinda, it's kinda manageable with a, with like a full-time job, which is the way I've been doing it for a long time. Right. and need to, I think, um you know, there, there are, there are weirdnesses of having a newsletter, any full-time job at the same time.And one of those is like, You are publishing, like if your hobby was sea kayaking, right? Like, like you could do that with no one knowing that you were doing it. Right. And like, and, and there's, there's nothing weird about that. Or like running a marathon or something like that. like it's clearly the thing you're doing on the side, writing a newsletter is like, it's it's knowledge work that is like akin to, to, type of work that you might do in an office Right Coding[00:25:41] Nathan:Marketing copywriting, whatever your your day job[00:25:44] Nick:A hundred percent. And like, and like, if you're putting that out on LinkedIn, like, you know, your managers managers are seeing it and like, and so there's, there's just like, like doing that every day would be, a weird would feel weird to me even if, even if no one else felt weird about and so, and so I feel like twice a month it feels, feels good to me.It's also, it also just like keeps me excited to keep, to keep at it versus making feel like it's like a daily or weekly chore. And I have like a day off, I have a week off in between so that I can like, you know, spend the weekend, not writing if I want to, which is nice.[00:26:23] Nathan:Yeah. I like the idea of timing it to your, like your cadence as a writer. What advice would you have to someone who's in that position of, building audience on the side there, maybe they're doing it secretly at first where they're like awkward about it's this may maybe self promotional, but, but at some point, if you get to any scale right. will either you'll tell people at work about it or they'll find out about it in some way, hopefully be supportive, but I don't know. What advice do you give to someone who's in that[00:26:54] Nick:First, acknowledge that there is weirdness to it. Like there, are, like there are inherent trade-offs to everything and like, and like there is there's weirdness and if, and if you're your, like the, the company I've been working for Guild, like they, like everyone has been more than supportive at it, but, of the, the work and like, but I still have a weird complex about it.You know, I think part of the reason I ended up getting the job was because of, because of the newsletter, some of the stuff I publish of like, you know, shaped our marketing strategy. So there were things where like, I've tried to do things in my writing where my employer benefits from them.Like, you know, whenever I talk about work a lot and whenever I talk about hiring, I mentioned Guild's hiring, Like there, there are, there are things that I do to just try to like, make sure that it still feels worth the company's Weill. And also, like, I think, I think I try to bring in ID.Like I try to have ideas that are useful to what I do at work. so I I wrote this, this piece on, platform branding, which was all about, companies that essentially used their employees to build audiences that, also benefit the companyAnd like, you know, we, ended up using that strategy at Guild which, which was, which was cool.And like that ended up being the strategy doc to some degree, around it, which was cool. And so so so, there's there, there's like ways that you can. think um you bring that in that that are, that valuable. And so I try to sort of look for those things. I, but I think, you know, acknowledged right.That there's, good writing is vulnerable and sometimes it's weird to be vulnerable in front of your colleagues. and, and like it's naturally an attention seeking activity. And if like, if like there's someone at work feels weird about you, like, will be, you know, something that they can talk about, the proverbial water cooler about like, you know, why, why you're not doing your job and you're, you're off writing these letters So so there's there there's weirdness, but like, I think if you can make, if you can allow your company to benefit from the audience you are growing, I think that tends to be a pretty good fit[00:29:12] Nathan:What that made me think of is basically it's going to accelerate or, magnify, whatever someone already thinks of you. So for example, if someone already thinks, like, I don't know, next kind of. he just doesn't contribute that much. Like is he even working half the time then if they publishing once a week, then they're like, see proof of what I already thought. if like the executive at the company is like, Nick is one of the best hires we've ever made. Oh. And look now he's like publishing and rhinos. Like he's a thought leader as well. Like whatever they think is just going to accelerate more. And so maybe it's looking what reputation you already have.[00:29:51] Nick:A hundred percent and it's like, it's like, I mean, the way I see it, and this is kind of what I wrote about in the platform, branding thing is like, I actually think that, having a bunch of employees who are, in a creator type role, um it's like underdeveloped marketing channel. Like you essentially, you have these people who have.Hey, like, I'm going to, going to take my scarcest asset my time give it to this company. and and and now I'm going to build relationships with, with all of these thousands of people who, who listen to these ideas and like, and like that sort of just gives positive energy to the company. So, so actually, like when you compare it, even to like a, a side project that you're coding nights and weekends, I actually think, I think companies should be really supportive of, of, of kind of audience building on the side because it really can benefit them but, but people naturally have a, there's there's a weird feeling about it. And so, and so you have to like, especially as a company, You know, like our, our CEO is, is, is really good at building her own audience on LinkedIn. And I think that gives everyone else some permission to like, you know write vulnerable and things like that.So I think, but I think it, it is, it is a really important thing to be able to have this kind of a group of people who are increasing the company's sort of surface area in Serendip.[00:31:23] Nathan:Yep. I like that. I've wondered about doing something like that for ConvertKit. We have a handful of people on the team who are very prolific creators, for the two myself and then, our creative director, Charlie, frankly, she has like followers on YouTube and a popular channel and all of that.There's a handful of other people who have podcasts and are, are active on Twitter. Our product managers are quite active when you talk to them about things related to ConvertKit, you know, they're like active with customers, but I haven't, or we haven't taken this approach like fast or on deck, or I'm trying to think who else does it, but, but these companies where they're like, okay, there's 15 of us and we're all going to.Become Twitter famous, you know, or start our thing and we'll all drive back. Is it a strategy that you think works well?[00:32:17] Nick:The, the best example of this actually think is, I think on-deck did it, did it really has done it really well on Twitter Um I think gong is actually probably my favorite example. Um especially from a B2B what they do is like is all of their salespeople are out there, like posting content on LinkedIn, but it's not like how great gong is.Almost has nothing to do with gum. It's like you know, an a I'm I'm I'm grinding today. Can't wait to get off for the weekend. It's like, it's like, it, it, it sort of, embodying kind of this, this, like this, the sales lifestyle. Right. And, and, and the, the engagement they get is, is crazy.Right. And like, and that, the thing is, if, so, so there's sort of like, there's kind of like, you can build lifestyle influencers among your employees Right But you can also. Like this idea of building up someone who is, who is a, I know this is kind of a gross word, but thought leader in the, in the, space you're, you're excited about.People kind of come to them, they build affinity with them. And I think you, you can build individuals as marketing channels where like starts out where like someone's reading your posts on LinkedIn. maybe that person hosts a, a kind of invite only webinar for, for the people who engage most of them on LinkedIn.So, so then you're building sort of deeper affinity towards that person. And, and as, as you go down the sales funnel um like marketing and sales, you actually transfer that affinity over to the company as, as like they get into the sale process. from kind of a B2B side, but like, I think you can do it also from a B to C.[00:33:49] Nathan:Do you think that a company like gone. Hired people are good at that and encouraged it, or do you think they like had the people that they hired and said like, okay everyone, this is now what we're doing. a playbook, here's best practices. Here's a slack channel where you can talk about what's working.What's not, but like we're this now. Get on board.[00:34:11] Nick:This is, would be a hundred percent pure speculation. What is, is someone at gong started doing this one of their salespeople and started crushing it. And they're, you know, director of marketing was smart enough to. Hey could be doing a lot like, and B, because it's their salespeople who do it, right.A natural incentive to do it. And so, you know, I would imagine they probably brought on a copywriter and said, Hey, if you need help, you know, crafting these posts, like you can do that It's just, it's such a, it's such a virtuous right? It's like, it's like, because of the affinity you build with these individuals it translates to the company.And like it just sends it a bat signal out to other people who are like that, who want to build audiences, that like the company will help you do that. And they will be supportive. And like, and again, if we imagine that like, they're like audience is this long-term career mode, it's just like, it's such a great gift.You can give to your employees for them to leave with like you know, like you leave ConvertKit and you have, you know, a hundred thousand subscribers or 10,000 it's like, or whatever. Right. It's, it's, it's as much of a gift as like the salary you're giving them. It's just, we don't think of it that way.Cause it's, it's a weird thing to think about getting. From your company[00:35:27] Nathan:Yeah. I mean, that's how we've handled it in that we're very in favor of side projects. We want everyone who wants to, like, we're not gonna force it on. But to have a way to be a, a creator on the, on the side and to have some actual reason to use ConvertKit as a customer. Because it's so different when you're the product and like clicking through the happy path to test something and you're like, Hey guys, it works.Then some customers like this is really frustrating. and so that, like, it's a very different, different, I think that it's just interesting. You're absolutely right about people with that. Like, Matt Reglan, who's been on this show before he was at ConvertKit for years. joined when we were like 20,000 a month in revenues like that. when he eventually moved on to his nets, next thing, you know, he built an, a YouTube audience to like 10,000 subscribers at that point. And that was a whole thing that he'd done a lot with skills he learned at ConvertKit a lot with, you know, our creative director, Charlie, like promoting him and just, all right. But like, it still happens even we've got 70 people on the team and we're talking like six are active in this way. I just wonder how much to encourage it versus how much to just say like, Hey, this is an option if you want it, but like you don't push it any more than that[00:36:51] Nick:I mean, I think one of the interesting things, when you think about like the creator economy is like, I think the creator economy can support a lot of people, but the the challenge is like when you're deciding, should I follow this person? there aren't very good moats in the creator economy. And so and so one of the.Few moats you can have is like companies that you've worked for giving you this brand halo. Right And so, and, and, brand from your company sort of, it says this person might be a little more worth following because someone chose them now, does that true You know, don't think so, but like, it at least sends this signal.And so I think, one, like your brand can do that for, for, for your employees, but also like I think there's a. I think just showing that the company will pour fuel on whatever fire you're starting, I think is like, it's, it's one of the best like employee value props. I think a company can have, It's like, it's like, look the life you want to have. Like, we, want to get you there. like, and like, and I think the kind of people who would come work for ConvertKit it should be that they want to do something in the creator space, because you're serving creators that makes a ton That makes a ton of of sense[00:38:10] Nathan:Yeah. And we've definitely had people that we've hired, who are already creators, and that's grown. So it, an interesting world in all the things that you could do to grow. Like a company or growing audience. I'm not sure that that's the one would pick, but you, you see Morning Brew and, and gong in so many of others doing it and it seems to work, know? So[00:38:33] Nick:Yeah Like, I think it works for like, like select companies in select Right. And like, and there's, and there's probably a channel that works under and like the. way you do it for, you know, for Guild where, like we, you know, we really target, um you know, companies with huge employee populations at the very level Like like we wouldn't do that on, on Twitter. Right. Just doesn't make any sense, but like, would we do it on LinkedIn where like, where, you know, C-suite spends an increasing amount of time and we can directly with those individuals and maybe influence that the five to 10 people that, that matter at those companies with like, you know, one post a week.Totally. so, so it just, it kind of depends on like, um I think companies can, can kind of do it at different levels.[00:39:21] Nathan:So that's interesting of the LinkedIn approach, which I think a lot of creators are either all in, on LinkedIn and loving You know, people have built massive lists over there, or they're like, what's that like, I'll hang out in the Instagram, YouTube, Twitters of the world, you know? but if you imagine that B2B world where let's say I'm, I'm working in sales, either as an executive, trying to get big deals done, or, you know, or as a team member, I have a meeting, we have a great conversation.We connect on LinkedIn, you know, we're now an official connection. And now, even though you're not going to buy my thing now, you're like seeing my content every. Week or every few weeks. And then it's like, oh yeah, you're going to buy that thing from Nathan, you know, whatever B2B tool, like starts to come up.And then when I reach out again and you're like, it's not like, oh yeah, it's that one sales rep that I wasted 20 minutes off on with, you know, six months ago. It's like, oh yeah. I feel like we're friends there. I've learned so much, even though it's just been one to many communication.[00:40:25] Nick:I mean, I think the really powerful thing it's like obviously a sales rep is incentivized to promote the product at company they work for So it's like it's product whether it's in a sales call or on LinkedIn like it will not it will not move the needle for any customer.Because it's sort of priced in that That's what they're expecting. But showing that you are an intellectually interesting person who has deep thoughts about the world, who is, who's a smart person. And then the customer making the connection, man, this smart person out of all the places where they could go work has chosen to work here.[00:41:04] Nathan:Right[00:41:05] Nick:Of something, right. There must be something kind of interesting and special there. And so they built of this affinity and comfort and excitement about you and like, and, and then getting on a sales call with you, you're at this just like this nice advantage, right? You're, you're, you're now slightly a celebrity to them.Right Like and, and there's something, you know, like when your, your email or even your company's email then pops up in their inbox, like it's just that much more likely to open that much more interesting. And sometimes it's, it's those, it's those little things on the margin that can make all the difference.And so I think, especially when you're talking like a, like really big enterprise sales, I actually think it's still, a kind of, underrated strategy.[00:41:48] Nathan:Yeah, sense. talk about a, more from the creator side. Cause that was, know, we went more on the platform company side of the which, you know, someone running a company, I am intrigued in that direction, but I'm curious on the, on the creative side, how do you think about that audience as being for your career and that thing that goes with you as you between roles and giving you a future opportunities and all.[00:42:14] Nick:I think it comes to like writing a newsletter.There's basically three reasons. You'd write a personal newsletter and earliest the way I think about it. Like it's either passion, like, you know, I love cooking and like, this is a way I can express that side of me It's it's profit. I want to actually just make some side income or make this into my full income Or it's General advancement.And maybe the relationship building kind of tithing relationship building probably ties into that. but, but in general, like the, I sort of see one things being being like the reason, like for me, at least for a long time, it's probably been advancement. but, certainly the other two are mixed.Like I'm, you know I'm curious about, you know, turning on the profit spigot out of it And like, it certainly like I wouldn't keep doing it if it didn't hit the passion bucket. and so, and so I think that, that, you have to sort of figure out which of those you're doing. I think, I think like if, if what you want to do, I think most people actually are doing it because they do want new opportunities and relationships.I think actually advancement to me is it's actually, the best reason to do it. Um uh over the other two. And, in that world, like, you kind of want to imagine like, okay, Who is, what kind of job do I want, who is the person that I want to be at some point down the road? Who's the gatekeeper that stands in the way of that.Whether it's like, maybe it's I want to publish a book at some point, right. a publisher stands in the way of that. and so what, what gets this publisher excited? Well, either, maybe I'm writing a newsletter for book publishers and this is the industry standard, but like more likely it's like, it's like, Hey, I built this audience that is then really exciting to a publisher.So-so I or, you know, it's, I want to become a senior engineering manager. and so what's going to be exciting to the VP of engineering who is going to interview me. You know, it, it could be that I have an audience full of engineers, who who like are easy to hire, maybe it's that I just like think in a really deep level about this really complicated problem that is really important to them, but it's, it's sort of like, I think having that, kind of magic gatekeeper mind as as not the person you're necessarily writing for all the time, but the, thing you're trying to build up to, that can be a good north star in that direction.If you're doing this, advancement thing, I still don't think you should pick something that doesn't light you up because it's really, you know, it's really hard to keep doing this, week after week when you're grinding it out for some future version of yourself that you know, may may change.I, I think that, that that tends to be a pretty good path.[00:45:10] Nathan:Yeah, that makes a lot of sense to me and like networking connection and advancement side of things, I think is one of the best reasons to do. A lot of that. I remember like the first conference that I went to after having a blog and it being such a night and day difference. I wasn't even a speaker at this conference, any of that, but people were like wanting to come up and talk to me because of the articles that I've written you.Whereas like months earlier, you know, pre blog, you go to a conference and I was shy and introverted. Like I didn't talk to anybody. And so I was like, wow, because I published words on the internet. People will now do all the work. Like interesting people will come meet me instead of me having to like put out all the work.This is the best leverage ever on the same way, like podcasts and everything else Write being able to, everyone says the Podcast in there for the audience. It is right. You know, thousands of people will listen to this episode. I am more doing it because I get to meet people like you and Kimberly, who we just had on last week.And right. It's just about meeting people. that's so[00:46:09] Nick:It's like it's like you know, like I think with Podcast, it's crazy because you like appear in somebody's ears. Right. You're like, literally like you're right next to their head, you know And like and it's it's, just like, it's this, it's this wild, like intimate relationship, usually, like I'm listening, you know, on, on two X.So everyone sounds smarter than you than they would were listening to them on one X like it's, it's, it's I think publishing and creating content, especially in a world where like we just live more online where like more of our interactions are, are remote. I think it's, it's a, it's a pretty, it's still sort of an underrated hack, especially in, in your career, right?Like you can, you can do. You know, you, you become inter like instantly, someone who someone wants to take a meeting with and like it's those little, like, sort of marginal decisions, right To like chart the course of your career, right? Like, like, did, did this person meet with you or not? Were they predisposed to like you, before you came in and like, you don't actually know which article is going to hit to make them feel that way, or which Podcast is going to, you know, which Podcast you're going to meet, the person who, you know, might be an ex customer or investor or something like that.But like, there's just such a powerful, you know, with that[00:47:26] Nathan:I think one of my favorite examples a people using an interview show or, you know, interviews in general to break into an industry Harry Stebbings, who does 20 minute VC, because I don't know how old he was when he started it, but like 17, maybe I'm not[00:47:42] Nick:Totally[00:47:43] Nathan:nd he's like, I want to break into the world of venture capital and, you know, interviewing all the biggest names at first people were saying yes to him, probably because of his hustle, because he was young.They're just like, sure. I'll take a chance on this kid on, your 20 minute.And[00:47:59] Nick:Now love I love people who have like, a, a 10 step plan for their career. Maybe you just, you just wanted to create a podcast. It was sort of like,[00:48:11] Nathan:Right[00:48:12] Nick:Doing this for fun, but like, not a ton of people have, have a plan. Right. like, like most people are just sort of doing stuff, but like, if you like sit down and just kind of think about it for like, like 20 minutes and you're like, who might, I want to be like, who does that person like, like what would make me credible in that person's eyes?Like, like how could I, you know, do that thing now. So that in two or three years, like, like Harry's, I've been such a good example. Like, I, I think there, there are so many people who, who like, if they, they sat and gave that like 10 minutes and turn Twitter off, like you can just, like, you can do a lot of, you know, good, good strategy there.[00:48:52] Nathan:Well, I think can do it as a method to break into any business. So if we were like, know if you and I were 18 years old and we're like, wouldn't be in the music business or even right. You wanted to go into screenwriting. you with what you know now, and you and I were brainstorming how to get 18 year old you into like screenwriting, we would probably suggest starting a podcast and you interview all the screenings. In some format and it wouldn't result in work, but then you'd imagine we have this network and this work would come from the network and you're like, no direct connection, but then there's a ton of indirect connections that wouldn't have happened without it.[00:49:31] Nick:You know, it's kind of a similar thing. We talked we've dragged them at Twitter at the beginning. Right. Twitter does this service for people that gives them like a feeling of prestige. Right. And like, and, and what you're basically doing is like, it's like, you're giving an audience to people who don't have time to build one for themselves.And like, you know, most of the people who are listening to this podcast are people who are building audiences in, in some way shape or form, but like most people don't do that. Right And and so, and so you can find all sorts of people who are who are just like all the time, who like, would love to sort of rent someone else's audience to build themselves up.And so like, and so you can be then 18 and it's a total hack to be able to sort of bring on this screenwriter, this music industry, executive, this, you know, a VC. Right. And it's just, it's[00:50:23] Nathan:Right It made me realize another person on the ConvertKit team who does this really well is ISA Adney. Who's our storyteller. she used to teach all of our webinars and workshops and, and, is branched into working on like brand development sides as he writes a lot of and else, but her personal audience, let me take a step back.If you talk to her, she's like, know this person, or whoever at Disney or that kind of thing who worked on, you know, and just like the amount of people that she knows in the world of storytelling and film and everything else, you're like, how do you know all these people? like, oh, I interviewed them for my newsletter, you know?And you're just like, wait, what? And it's like, I was going to say cartoonists, but like illustrators from, from will like draw her a birthday card. can tell us just for her, you know? And you're like, how, and, and it just comes from this exact thing of like, oh, I just interviewed them on my newsletter, which is a fantastic newsletter, but it's not like they came on it because she's wildly famous.It's that[00:51:26] Nick:It's incredible. And I like there, there's a couple other people I've seen who have like, who, who sort of, they have their, their, their full-time job, but like, on the side, right? Like, Liz Bostonian, someone I've known for awhile and interviewed, and she, she wrote a book called no hard feelings about emotions at work.She's about to publish her second one and like the way she's just like, she's known by, by all of these people at all these different companies that like her company would be the perfect company to sell in, to sell into. you know, it's just, it's just there. There's. There's so many good things that can come a bit.I think one thing I'd advise to like, w going back to like this, how do you balance a, like a, like a newsletter and a full-time career is like don't work for any company that doesn't value it because because like you know, clearly there are places like Guild, like ConvertKit like there there's so many different companies where like you can go where like, they will appreciate what you're doing.And if you can, if you can, like, ideally, like, let's say you love to write about cooking, right. If you can find a company where like, that is like, like, especially like building an audience around cooking, like it's, you know, a dishware company or whatever it is, like finding that right place for not just you, but your publication, a really underrated thing, because it just makes everything so much smoother to find that right.Manager find that. Right. you know,[00:52:52] Nathan:Yeah. That makes sense. If it's an uphill battle, like find another, another place where that's actually a asset.[00:52:59] Nick:Someone will like it.[00:53:00] Nathan:Yeah, exactly. So maybe before we wrap up, let's talk about the growth side. Cause everyone's thinking about, okay, I have my newsletter and it has 100 subscribers or 500. How do I grow it to that next tier So I'm curious, what are some of the things that have worked for you on, adding 100 or 500 or a thousand subscribers at a time?[00:53:19] Nick:Twitter Twitter. You, you, you can use Twitter.[00:53:22] Nathan:Yeah[00:53:22] Nick:It's It's frought in many ways you can also use LinkedIn. I actually think LinkedIn is, an underrated place to do it. Like it's to me, it's not as stressful to write a LinkedIn post as it is to write. A tweet, it's a little stressful, cause it's like, it's like, definitely definitely to your company And it's a place where you're in professional domain, but especially if your newsletter is somewhat professional, then I think, I think LinkedIn can be a really good place for it. and a little bit less of a pressure-filled way to do it. I probably one of the underrated things now is like, you know, I look at how many discord servers I'm suddenly in, like in in you know, months and like, I think those are probably good places to like promote.I don't think it's, I don't think you can in communities, it's harder to just be promotional. You need to sort of have earned it by, by building relationships. And so, but I think like, you know, I'm, I'm in a writing group called foster, right? Where, where like where, you know that they help with editing and like, and like everyone's sort of publishes their stuff in there, but like that's a great place to like, to, to sort of build a following, especially sort of early on.Obviously you can do things like hit Reddit, hit hacker news, you know, Reddit, I think I've been banned from like, you know, 20 different subreddits for, you know a just posting a blog post, which seemed to me. But, um and then hacker news, right? You, you, you never know. And, and, you know, getting to the top means you're going to get barraged with terrible comments, but, I think ultimately though you kind of want something you can build, right.And this is, this is the, this is the challenge with Twitter, right? It's like, it's like, there is a weirdness about Twitter, but. Building an audience on Twitter Like it's a great top of funnel for a newsletter, and same way with LinkedIn. And so it's hard to totally steer away from those things. I think one thing I'd to try and toy with once I figure out the monetization piece, of my newsletter is I'd like to try paid ads.And there's this weird discomfort with it with it. if what you value is value is, having an audience and people to write to and you want to grow that audience, I actually think it doesn't need to be that literally every person you painstakingly gathered with your blood, sweat, and tears, right.It's it's I think there's, there's other stuff that you can try, but you obviously don't want to be throwing a lot of money down the drain on, building an audience[00:55:53] Nathan:YeahI've, I've done paid ads with good results of four. I have a local newsletter called from Boise, is just for the Boise area. And in the last month we actually went to a thousand subscribers and we doubled to a little over 2000 subscribers, almost entirely with ads. So like no ads to a thousand and, ads worked well, you know, and it helps to have the hyper-local targeting.So I was in the same boat of like, hadn't played with it before. And, you know, at, I think we paid between $2 and two 50 a subscriber,[00:56:25] Nick:Facebook.[00:56:26] Nathan:Yeah, Facebook and Instagram. So we'll play with it more. What are you thinking maybe we'll end on this question. What do you thinking for on the newsletter?What are you paid? Is it a A A book? What other things are coming up?[00:56:39] Nick:It took me a while to find something I was comfortable with on modernization paid, never, appealed that much to me. just because there, there are some people who I like I will pay for their ideas, but like, overwhelmed with Content. that like, usually when I'm paying for, for, for, for a newsletter, it's because I really liked the person, like their, their, just their style of analysis.I can't get anywhere else. but, but, but the competitive dynamics of newsletter sort of, to me, like they'll, they'll kind of always be someone who something close to what you do for free. And so, and so that, that always kinda, didn't appeal to me as much. Like I think of it as like, This audience, that you're kind of building affinity with over time and like, and can you, ideally sort of find, build something or find something that's going to be really valuable to them.So I actually, literally just this morning, teamed up with this, this company called palette, to, I swear, this, this, this time it was not planned. It just, it just happened nicely, to a team at this company called pallet in pallets, been sort job boards with a bunch of and I actually worked with them on this, this kind of beta product that they're working on, which is this idea of talent collectives. And so what we're doing is like, it's like basically job searching really sucks. Like you're filling out tons of applications. You are, waiting for a long time to hear back from companies.If you are highly desirable, you're getting a lot of recruiter spam and they're just like barraging you. so we're going to do, is, is put basically just an air table form where you can say, Hey, like, this is who I am. This is the kind of role I'm looking for. pallet has this, this, all these companies that they are so, so they're going to basically, send people and you can be anonymous if you want to all sorts of stuff, but they're to their partner companies and then and then they'll send you sort of the intro request, like, Hey, you know, do you want to, do you want to chat with ConvertKit right.And, and, and if you do right, we'll, we'll make the intro, but like, you don't have to worry about our recruiter reaching out to you because they've, they've said they won't do that. so yeah, I think it's cool. you know, if, if, if any of the folks listening to this are like, exploring new job opportunity.We'd love you to come check it out. I think it'll be really neat. I think it'll solve a challenge that a lot of people are facing. For me it felt really native. It felt like I didn't want to do a job board because I don't know these companies. I'm doing a newsletter about careers, and it felt really important that I'm sending people to the right place.I said, “Hey, if you sign up for this, and you take one call from a company, I'll do a 30 minute career coaching session with you.” Even though, I'll get paid some commission, if the person goes to one of these companies, I will really try to give them the best advice for them, because that's what I promised to readers.When you're thinking about monetization, it's like find something that feels native, and not weird to your audience. I think sometimes that can be a pure paid subscription, but you can be creative in different stuff.[00:59:51] Nathan:Yeah, I think that's good. Let's leave it there. I'm super excited to see what comes on the monetization side. It's probably the coolest thing about newsletters and audiences that you can monetize different ways.So, where should people go to follow you and follow your writing, and see more about what you're up to?[01:00:07] Nick:You can follow where I have a conflicted relationship, where there are days I will post a tweet, tweet threads, and the next day I'll feel very ashamed of it, but that's @Nick_deWilde. Then the better place to get my thoughts, I would say, is JungleGym.Substack.com.At some point I should probably switch that to ConvertKit, but yeah, that's another time. We'd love that, and thank you so much for having me. This has been so fun.[01:00:42] Nathan:Yeah, It's been a great conversation and, thanks for coming on, and we'll talk soon.[01:00:47] Nick:Awesome, Nathan.

¿Quién fue Giacomo Puccini?

Allegro Mágico, Música clásica para niños

Play Episode Listen Later Oct 22, 2021 19:54

En este episodio, los niños podrán conocer un poco sobre la vida de Giacomo Puccini y su música, en especial, de sus tres óperas más conocidas: La Bohème, Tosca y Madama Butterfly. LO QUE VAN A ESCUCHAR EN ESTE EPISODIO 00:35 Sonata No. 10 in G Major interpretado por Liuwe Tamminga. 01:53 Marcia No. 45 in D Major interpretado por Liuwe Tamminga. 04:23 Aida, Act I. Se quel guerrier io fossi!...Celeste Aida de Giuseppe Verdi. Interpretado por Andrea Bocelli, Orchestra del Maggio Musicale Fiorentino & Zubin Mehta. 05:15 Turandot, Act II: Gravi, Enormi Ed Imponenti, interpretado por Alexander Rahbari & Malaga Philharmonic Orchestra. 06:45 Le villi, Act I: Se come voi piccina io fossi... Non ti scordar di me!. Interpreado por Lorin Maazel, National Philharmonic Orchestra, Plácido Domingo & Renata Scotto. 09:33 Tosca, Act III: Io De' Sospiri. Interpretado por David Pearl, Zubin Mehta & Philharmonia Orchestra. 11:18 La bohème, Act II: "Arranci, datteri!". Interpretado por Rolando Panerai, Herbert von Karajan, Schonberger Sangerknaben, Chor der Deutschen Oper Berlin, Gianni Maffeo, Luciano Pavarotti, Berlin Philharmonic & Mirella Freni. 13:04 Madama Butterfly, Act II: Un bel dì vedremo. Interpretado por Renata Scotto, Orchestra of the Rome Opera House & Sir John Barbirolli. 14:28 Tosca: "Tre sbirri. Una carozza. Presto" - Te Deum. Interpretado por National Philharmonic Orchestra, Nicola Rescigno & Sherrill Milnes. Si te gusta el episodio, califícalo en tu app favorita (Podcasts iTunes, iVoox, Spotify) o puedes dejar tu review. :) No te pierdas ningún episodio. Súscríbete al newsletter en allegromagico.com/suscribirme. Síguenos en: Facebook, Twitter, Instagram y Pinterest.

Wanderful - Inspiration On The Go with Traci Ruble

Play Episode Listen Later Oct 5, 2021 48:46

“When I listen, I am not alone…” Biography Traci Ruble has worked with people on their relationships for over 16 years as a couples counsellor and psychotherapist; describing herself as a “candid, clever, and integrative psychotherapist / couples therapist. I talk like a regular person and love "getting in the mud" with clients as an equal.” Having survived six divorces as a child, born to a teen mom, she says “really I've been working with couples since I was four. I have my own lived experience of not being heard and being an outsider.” In addition, Traci is the chief listener and volunteer executive director for Sidewalk Talk, a listening and volunteer-led global movement and non-profit, now in 15 countries across 90 locations with 8500 listeners listening as their own activism and growth practice. She sat on the sidewalk in San Francisco in 2015 and continues to be moved by the changes this project has made in her own life. From getting more conscious about her own privilege, the challenges of leading while female, the link between connection and boundaries, and sustainable heart-centered organisational growth. Traci is working on her first book and is a sought after speaker and couples expert. Aside from thoroughly loving her work, Traci also loves to be outside wandering in the trees, running, and goofing off with her husband of 17 years and two tween sons. She also loves couch surfing on some of the Sidewalk Talk chapter leader's couches and listening with other teams around the world. Traci is currently living in Germany until 2022 Timeline 0.00 - 00.45 Theme / Introduction 00.45 - 05.03 Introducing Tracy Ruble 05.03 - 09.20 Traci explains ‘Sidewalk Talk' The importance of listening and compassion Confronting bias about people Falling in love with a stranger after 10 minutes Paying attention to economic injustice 9.20 Compassion happens between equals 11.00 How do you know when the (sidewalk) talk is done? 11.48 Traci's communication style (listening versus talking) 12.15 The joy of listening to other people's stories 13.30 Traci is an anxiety sufferer - Traci wants to be liked 16.00 Traci's new relationship to Leaders and Leadership 17.02 How Traci made life difficult for previous leaders? ‘High maintenance but worth it' 21.10 Are we asking for what we really want? 23.30 The questions we ask people on Sidewalk Talk 27.00 How does Traci experience and tolerate the word NO? The importance of developing a capacity to say NO 28.30 Cherishing the tender parts of Traci Ruble 31.00 How does Traci meet the world in cool ways? Giving people the ‘cherishing' face Meeting people with the ‘sparkle' in their eyes 35.05 How to amplify your own sparkle - Inviting clients to put themselves in an ‘egg' and put inside what ever nourishes them. 36.53 Using Metaphor and creativity to create resilience 39.43 The ‘Wanderful' Exercise: the ‘egg' walk 42.38 Post-Wanderful Exercise - What came up for David Pearl? 45.41 Additional thinking about your ‘egg' Resources Mentioned Sidewalk Talk (Traci Ruble TED talk) https://www.youtube.com/watch?v=LRNtEuyQtQA Sidewalk Talk https://www.sidewalk-talk.org/ Internal Family Systems by Richard Shwartz Standout Quotes “It's super pleasurable to start listening to other people's stories and to start listening in a way you can illicit more of their personal story - it's just incredibly gratifying and enlivening.” (Traci Ruble) “Compassion happens between equals.” (Traci Ruble) “When I'm listening, I just think, I'm not alone, I'm human with you and that feels really good.” (Traci Ruble) “Thank you for leading me today, I feel so appreciated.” (Traci Ruble) “As I've stepped into a leadership role, have I made myself approachable enough as a leader? to have people feel safe enough to know that they could ask (for what they need or want) ? (Traci Ruble) “I smile at you and I say ‘how's your day going? Would you like to sit down and be listened to?' “ (Traci Ruble) “Tolerating the No because No is a representation of a boundary and all boundaries are between two humans is the defining ground of what I need in order to be in connection with you and if I'm saying no, I'm saying I'm not available to be in connection with you.” (Traci Ruble) “When we're little kids we don't like No, because we're on our way to a goal, we don't like our directionality being thwarted. But as we age into adulthood we need to develop the capacity to hear No with grace and not make it all about us.” (Traci Ruble) “When you seek somebody who ‘sparkles', notice what part of you rises to meet the ‘sparkle'” (Traci Ruble) Connect Traci Ruble http://traciruble.com/ Twitter @TraciRubleMFT Instagram @TraciRubleMFT Instagram @sidewalktalkorg David Pearl Twitter @davidpearlhere Instagram @davidpearl_here Andrew Paine (Producer) Twitter @ItPainesMe

giving germany san francisco inspiration leaders compassion exercise inviting internal family systems wanderful sidewalk talk david pearl traci ruble

Wanderful - Inspiration On The Go with Sir Tim Smit

Play Episode Listen Later Sep 21, 2021 42:05

"I am completely turned on by being a frog kisser." Sir Tim Smit KBE is one of the most recognisable and respected characters in the field of environment and sustainability. He is probably best known for his achievements in Cornwall where he ‘discovered' and then restored The Lost Gardens of Heligan with John Nelson, which is now one of the UK's best-loved gardens. Tim is Executive Vice-Chair and Co-founder of the multi-award-winning Eden Project in Cornwall. Since its opening in 2001, over 22 million people have come to see a once sterile pit, turned into a cradle of life containing world-class horticulture and startling architecture symbolic of human endeavour. Tim is also Executive Co-Chair for Eden Project International which aims to have an Eden Project on every inhabited continent by 2025. In this warm and engaging episode of Wanderful, David gets to have a meandering talk with one of his heroes exploring the inspiration behind Tim's projects and what makes them magnetic to the thousands of people who keep them vibrant and alive. Tim touches upon the problem of male vanity & ego at a time when there is a need for more collaboration and ensemble-working as we turn our attention to the challenges of climate change. The conversation ends with a gentle analysis of the word ‘community' and the importance of gifting and relationship building. Full episode https://linktr.ee/DavidPearl Timeline 0.00 – 00.45 Theme / Introduction 00.45 Introducing Sir Tim Smit 04.16 The word ‘sustainability' versus the word ‘nature' 06.47 How does Sir Tim get so much done? The people who are drawn to Eden 11.17 The biggest barrier to resolving climate change is male vanity 12.50 How is the Tim of today compared to the Tim of the early days? 15.35 Ensembles need leaders 17.33 The Eden Project allows people to find meaning 18.56 The Big Lunch – local connections & true community 25.21 The meaning of community 26.21 Identity & Violence by Amartya Sen The polymathy that makes us 27.32 What is Sir Tim's ‘verb?' 32.02 What does Tim do when he is wandering? 35.51 David sets up the ‘Wanderful' exercise 38.27 What happened during the exercise Resources Mentioned The Lost Gardens of Heligan https://www.heligan.com/ The Eden Project https://www.edenproject.com/ The Big Lunch https://www.purpose-done-right.com/the-big-lunch Identity & Violence by Amartya Sen https://www.penguin.co.uk/books/558/55882/identity-and-violence/9780141027807.html Ulysses by Lord Tennyson https://www.poetryfoundation.org/poems/45392/ulysses Far From The Madding Crowd by Thomas Hardy https://www.goodreads.com/book/show/31463.Far_From_the_Madding_Crowd Standout Quotes “Almost everybody who comes towards or who is drawn to Eden is a slightly square peg looking for a square hole.” (Sir Tim Smit) “The biggest barrier to resolving climate change is male vanity” (David Pearl attributed to Sir Tim Smit) ‘Vanity leads you to not listening enough. Nobody ever learnt anything by talking” (Sir Tim Smit) “True genius is generally a construct of many different people” (Sir Tim Smit) “The key code to you is noticing that a whole bunch of people needed you and valued you.” (Sir Tim Smit) “The thing about the Big Lunch is not the day that's important, it's all the socialising and organising before.” (Sir Tim Smit) “People are basically good. They don't know how to be given permission to do good things sometimes.” (Sir Tim Smit) “The origin of community is ‘comm' meaning together and ‘munos', meaning gift. It's about the relationships of the people. You can't be in a community if its passive” (Sir Tim Smit) “Can I have a verb which is to kiss frogs? I am completely turned on by being a frog kisser. I love putting things into good heart. (Sir Tim Smit) “You can't always re-build but you can if you are thoughtful, gentle and kind, make things content again.” (Sir Tim Smit) “Contentment is a deeper running river.” (Sir Tim Smit) “We take water as a simple thing at our peril.” (Sir Tim Smit) Street Wisdom is an everyday creative practise founded by David Pearl which you use as you walk to help you unblock your mind to find clarity and inspiration. You can download our simple audio guides on Spotify – just search for Street Wisdom. Connect Sir Tim Smit KBE Web - www.edenproject.com, Twitter – edenproject LinkedIn – eden-project Facebook- theedenproject Instagram –edenprojectcornwall David Pearl Twitter @davidpearlhere Instagram @davidpearl_here Andrew Paine (Producer) Twitter @ItPainesMe

spotify uk inspiration cornwall eden project john nelson wanderful sir tim sir tim smit heligan david pearl

Ep. 51- Launch Financial- Back To School & Fall Financial Planning

Play Episode Listen Later Sep 10, 2021 12:33

Overview: Happy Fall-We missed you all! Join us this week for our back to school & fall financial planning episode of Launch Financial as we discuss how to get your financial life organized for the last third of the year, emergency funds, investing, tax planning, bitcoin, and more! What You'll Learn: How to find the balance between your emergency fund and cash The value of financial planning Access to determine your risk tolerance Show Notes: Determine your Risk Tolerance Here! Ep. 49 Launch Financial-How To Assign Familial and Financial Duties within a Relationship with David Pearl

relationships launch back to school financial planning david pearl

Ep. 49 Launch Financial-How To Assign Familial and Financial Duties within a Relationship with David Pearl In

Play Episode Listen Later Aug 23, 2021 32:24

Overview: Tune into this week's episode of Launch Financial as we are joined by recurring special guest, Music City Pysch's, David Pearl. On this episode, David discusses strategies couples should utilize when assigning financial duties to each other, and how communication is a key driver in that process. For more background on David, he aims to provide a safe and supportive environment to strengthen self-esteem and facilitate more meaningful connections with family, friends, professional colleagues, or teammates. David obtained his Master's degree from The Silver School of Social Work at NYU and his Bachelor's degree in Human Development and Family Studies from the University of Wisconsin-Madison. He is formally trained in Acceptance & Commitment Therapy (ACT), and has certifications in Imago Relationship Therapy and Prepare/Enrich Premarital and Marital Counseling. David is dual licensed in New York and Tennessee, and works with clients on an ongoing basis in both locations. Prior to founding Music City Psych in Nashville, TN, David provided psychotherapy and performance coaching at Union Square Practice in NYC, counseling to individuals, couples, and families struggling with hematologic cancers at Mount Sinai Hospital, as well as psychodynamically oriented individual and couples counseling at The National Institute for the Psychotherapies (NIP). What You'll Learn: Strategies on how to effectively and positively communicate with your spouse or partner How to be intentional about your spending How to talk about financial duties and money with your partner Show Notes: Ep. 40 Launch Financial- Does Money Buy Happiness with David Pearl

Street Wisdom's David Pearl on finding magic in the everyday | David Pearl

Sidewalk Talk

Play Episode Listen Later Aug 3, 2021 63:03

David Pearl is a true Renaissance man. A self-title “experience engineer,” David has done it all—from writing books and starting a nonprofit to advocating for social change and even working as an opera star. Our current reality may seem anything but magical, that's far from the truth in David's eyes. On this episode of The Sidewalk Talk podcast, Traci gets the chance to sit down with one of her new favorite European friends to talk about his nonprofit Street Wisdom, doing soul-work in the paradox of the here and now, and why simplicity is at the heart of what David and Traci are both doing with Street Wisdom and Sidewalk Talk. This is a playful and fun conversation between two people with an urgency to see our society, and the world at large, become a more inclusive, and magical, place. Come along for the ride and discover your own version of magic, today! Episode Milestones [00:07] Intro [03:34] Meet David [11:09] David's time on the street and what it taught him [15:00] Street Wisdom and serendipity [19:37] Making connections with perfect strangers on the street [23:30] How Street Wisdom is finding its future [27:42] Finding the magic in the everyday [35:25] Play and breaking the rules [39:23] Doing work in the paradox [45:14] The urgency to grow Street Wisdom and Sidewalk Talk [47:25] Embodied intelligence [49:40] Simplicity and a shared sense of being seen [57:49] David's word and song for you [1:03:02] Outro Resources Mentioned Street Wisdom Wanderful: Find wonder in the every day. Every day. Standout Quotes from the Episode “For me, the brushes I had with mental breakdown were the wellspring of why I'm here today.” —David Pearl “Serendipity is only surprising if you think you're a separate human being who ends at your skin.” —David Pearl “How could you be the perfect stranger for those strangers?” —David Pearl “As soon as we take the problems to be real, they become heavy and difficult to move.” —David Pearl “People don't always see the work behind the apparent spontaneity.” —David Pearl “The wandering is the new straight and narrow. When the world is as wobbly as ours, you'd have to be nuts to go in a straight line—you'd end up in the wrong place.” —David Pearl “The way we change things is through a million simple things.” —David Pearl “If you're prepared to see the magic in the ordinary you can have a conversation, you can have a dialogue. And we need a dialogue because the one inside your head isn't great.” —David Pearl “There's a certain urgency, and yet we can enjoy everything that happens.” —David Pearl “Being lost and feeling lost are not the same thing.” —David Pearl Connect: Find | Sidewalk Talk Podcast At sidewalk-talk.org On Instagram: @sidewalktalkorg On Twitter: @sidewalktalkorg Find | Traci Ruble At Traciruble.com On Instagram: @TraciRubleMFT On Twitter: @TraciRubleMFT On Facebook: @TraciRubleMFT Find | David Pearl At DavidPearl.net On Twitter: @DavidPearlHere On LinkedIn: David Pearl SUBSCRIBE TO THIS PODCAST On Apple Podcasts On Google Podcasts On Spotify

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Ep. 40 Launch Financial- Does Money Buy Happiness with David Pearl

Play Episode Listen Later Jun 30, 2021 23:40

Overview: Tune into this week's episode of Launch Financial as we are joined by recurring special guest, Music City Psych, David Pearl. We brought David on this week to discuss the question, "Does Money Buy Happiness?" David helps us define the meaning of money, how money can impact an individuals "happiness", and how to be intentional about your spending. Some more about David, he aims to provide a safe and supportive environment to strengthen self-esteem and facilitate more meaningful connections with family, friends, professional colleagues, or teammates. David obtained his Master's degree from The Silver School of Social Work at NYU and his Bachelor's degree in Human Development and Family Studies from the University of Wisconsin-Madison. He is formally trained in Acceptance & Commitment Therapy (ACT), and has certifications in Imago Relationship Therapy and Prepare/Enrich Premarital and Marital Counseling. David is dual licensed in New York and Tennessee, and works with clients on an ongoing basis in both locations. Prior to founding Music City Psych in Nashville, TN, David provided psychotherapy and performance coaching at Union Square Practice in NYC, counseling to individuals, couples, and families struggling with hematologic cancers at Mount Sinai Hospital, as well as psychodynamically oriented individual and couples counseling at The National Institute for the Psychotherapies (NIP). What You'll Learn: What money means to you How money defines your happiness How to be intentional about your spending How inflation is impacting your family situation Show Notes: Twitter Quote Ep. 30 Launch Financial-Financial Planning Changes as The Economy Re-Opens with David Pearl

EP20: Love, Human Connection, Street Wisdom, Opera House Inspiration and Guilty Pleasures with David Pearl

Kindness Think Tank

Play Episode Play 43 sec Highlight Listen Later Jun 27, 2021 62:05

This week, I'm sharing a conversation with the amazing David Pearl that took place in London, back in Winter 2021. The author, artist and Founder of Street Wisdom talks with me about guilty pleasure, kinship, "now-ness" and the Chitty, Chitty Bang Bang influence he's trying to undo through his work. He shares the thing that "knocked him sideways" and when he does, he blazes new ground here on Kindness Think Tank.*Note: I am so deeply grateful to have the opportunity to talk with so many incredibly inspiring people from around the world. Every episode touches my heart but this one hit me on a different level. I hope you are fortunate enough to experience something similar. Connect with David on LinkedIn and Twitter @davidpearlhereTake a walk with Street Wisdom Read WanderfulListen to the Wanderful podcastTune into his livestream show, Green RoomOther books mentioned during the episode:Human Kind by Rutger BregmanBreath by James NestorIntro and outro music by https://soundslikeanearful.com/

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Ep. 30 Launch Financial-Financial Planning Changes as The Economy Re-Opens with David Pearl

Aviation Marketing Hangar Flying

Play Episode Listen Later May 19, 2021 27:00

Join us on our 30th episode of Launch Financial as we welcome back special guest David Pearl. On this week's episode, Brad, Ashley and David discuss flexibility and compromise in relationships and how the financial planning thought process is changing as the economy and world continues to re-open. Some more about David, he aims to provide a safe and supportive environment to strengthen self-esteem and facilitate more meaningful connections with family, friends, professional colleagues, or teammates. David obtained his Master’s degree from The Silver School of Social Work at NYU and his Bachelor’s degree in Human Development and Family Studies from the University of Wisconsin-Madison. He is formally trained in Acceptance & Commitment Therapy (ACT), and has certifications in Imago Relationship Therapy and Prepare/Enrich Premarital and Marital Counseling. David is dual licensed in New York and Tennessee, and works with clients on an ongoing basis in both locations. Prior to founding Music City Psych in Nashville, TN, David provided psychotherapy and performance coaching at Union Square Practice in NYC, counseling to individuals, couples, and families struggling with hematologic cancers at Mount Sinai Hospital, as well as psychodynamically oriented individual and couples counseling at The National Institute for the Psychotherapies (NIP). If you have any questions, please email us at info@shermanwealth.com

Aviation Marketing – Stories

Play Episode Listen Later May 16, 2021 48:38

We all know how powerful stories can be, especially as part of a sales presentation. Aviation professionals share their stories in this episode. Angela Wood, Paula and John Williams, and David Pearl share stories in this episode. https://www.youtube.com/watch?v=MdESDP32H4I Transcript of Discussion: Paula: Okay, I figured we'll just take maybe five [...]

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Wanderful - Inspiration On The Go with Philip Cowell

Play Episode Listen Later May 11, 2021 29:03

Philip Cowell is the Creative Development Director of The Good Chance Theatre, which creates productions that tell big stories of hope and humanity, building Dome theatres across the world, working together with refugees and local people and collaborating with a large ensemble of refugee artists to create visionary new art. Philip is also an established author, curator, creator and poet. In fact… he is the poet-at-large for David Pearl's social venture, Street Wisdom: a brilliant creator of poems with an uncanny ability to make poems up on the spot. David caught up with Philip in his new home, Berlin, where he talks about his delight in ‘not-knowing'… and how this colours his approach to writing poetry. Along the way we discover more about his coming-out as a gay man, why science loves getting it wrong and how we can be okay with that nudge which pushes you in a direction which you feel you have to take... but you just… don't… know… why. You can find out more about Philip and the latest Good Chance Theatre project, The Walk, at http://www.philipcowell.co.uk For further information on David please go to Twitter @davidpearlhere or Instagram @davidpearl_here Wanderful is produced and edited by Andrew Paine @ItPainesMe

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Ep 24. Launch Financial- Financial Traditions for Young Families with David Pearl

Play Episode Listen Later Apr 26, 2021 21:46

On this week's episode of Launch Financial, we are joined by a recurring guest, David Pearl. This week, David helps us discuss financial literacy and the importance of establishing or passing down financial traditions to your family. Throughout the episode, Brad, Ashley and David discuss their own personal experiences with these family traditions and ways to communicate about money. A little about David, he aims to provide a safe and supportive environment to strengthen self-esteem and facilitate more meaningful connections with family, friends, professional colleagues, or teammates. David obtained his Master’s degree from The Silver School of Social Work at NYU and his Bachelor’s degree in Human Development and Family Studies from the University of Wisconsin-Madison. He is formally trained in Acceptance & Commitment Therapy (ACT), and has certifications in Imago Relationship Therapy and Prepare/Enrich Premarital and Marital Counseling. David is dual licensed in New York and Tennessee, and works with clients on an ongoing basis in both locations. Prior to founding Music City Psych in Nashville, TN, David provided psychotherapy and performance coaching at Union Square Practice in NYC, counseling to individuals, couples, and families struggling with hematologic cancers at Mount Sinai Hospital, as well as psychodynamically oriented individual and couples counseling at The National Institute for the Psychotherapies (NIP).

Wanderful - Inspiration On The Go TRAILER

Philadelphia Battle Buddy

Play Episode Listen Later Apr 2, 2021 1:05

Wanderful – Inspiration On The Go 'Wanderful' is a podcast created and hosted by David Pearl to help you bring a bit of wonder to your walking. Inspired by David's not-profit social movement Street Wisdom that brings free guided in-person and online walking workshops to city streets in 67 countries and counting. Each 30 min episode takes an entertaining and light- hearted look at an aspect of life we all secretly struggle with or want to get better at: Boredom, grumpiness, reading, feeling lost, seeking love, wealth, direction… you get the idea. We'll start the walks by exploring the everyday challenge in the company of an entertaining and refreshingly, imperfectly human, guest. Then, following simple instructions provided by David, the walk becomes a way to get clarity, insight and learn new skills you can use every day to help you find answers to your life questions. All you need is some headphones and a phone so you can get outside and walk whilst listening, but if you are tuning in at home then walking (slowly) inside your house, also works well too. You can dig deeper into the power of wandering and getting off the beaten track in David's latest book Wanderful: Human Navigation for a Complex World available at leading bookstores. Follow @streetwisdom_ @davidpearlhere for more ideas and inspiration on leading a Wanderful life davidpearl.net Wanderful - Inspiration On The Go is produced and engineered by Andrew Paine

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Episode 4- VFW Legislative Conference with guest David Pearl and Jim Brown

Play Episode Listen Later Mar 8, 2021 64:50

Today we are joined by PA VFW Co-Chairs David Pearl and Jim Brown. We discuss VFW Legislative Conference, Upcoming Legislation, and Action Corps. Sorry for the dog barking he is in training.Sign up for Action Corp- https://www.vfw.org/advocacy/grassroots-efforts/vfw-action-corps-weekly

jim brown legislative conference david pearl

020: Dan Runcie - From Sending Newsletters to High-Paid Consulting

The Nathan Barry Show

Play Episode Listen Later Jan 4, 2021 55:14

Dan Runcie is the founder of Trapital, the newsletter that breaks down the business of hip hop. We learn all about his favorite hip hop artists, of course, but he also shares what indie creators can learn from the world of hip hop and so much more.Having switched from a lucrative paid newsletter to a consulting business, Dan explains the thinking that went into his new business model, and what it means for anyone trying to monetize their newsletter.Dan shares his opinion on Substack—the out-of-the-box newsletter service that seems to be everywhere these days. You'll find out why Dan started Trapital on Substack, and why he later switched to ConvertKit.You'll also learn unexpected insights from the world of hip hop, including lessons indie creators can take from Beyoncé's sales funnel, and why Master P's cutting-edge albums in the ‘90s show that consistency might just matter more to creators than quality!Links & Resources Substack ConvertKit - Email Marketing for Online Creators Ghost: Turn your audience into a business Blog Tool, Publishing Platform, and CMS — WordPress.org OnlyFans Dan Runcie's Links Sign up for Trapital Twitter: @RuncieDan Instagram: @RuncieDan LinkedIn: Dan Runcie Episode TranscriptDan: [00:00:00] If they're using Gmail or using any other service, they see my face in the icon come up, they see my name there. And it's a familiar thing where it is coming from a person. I want to make sure this reads like an email you would get from someone, not just like a marketing email. So I try to make sure that even though I am sending the email, it's not just the straight copy from the essay, they are getting something that reads like a note that they would get from a friend.Nathan: [00:00:33] In this episode, I talked to Dan Runcie who runs Trapital, which is the newsletter that breaks down the business of hip hop. He's really fun to talk to. We learn all about his favorite hip hop artists, right. Specifically what indie creators can learn from the world of hip hop and so much more. So let's dive in.Nathan: [00:00:50] Dan. Welcome to the show.Dan: [00:00:51] Nathan, thanks for having me.Nathan: [00:00:53] Yeah. Well, I want to dive right in. You have a love for specifically the business of hip hop and I would love to hear from you where, where that started.Why. You know why you care so much about the business side and, what brought you to this point?Dan: [00:01:09] yeah, for me, the love for the business of hip hop really started with loving hip hop. I was pretty early on with gravitating towards this culture and. It was deeper than music. I mean, I remember elementary school. I was really getting into different artists who were the people that are making moves, but it's also the people that were making movies behind the scenes.Right. I was very interested in the persona of someone like a show ignite or someone like a Puff Daddy and the people that were both being very deeply involved with what was happening. But. Pulling the strings and making things happen and all of the criticism and successes that both of those people achieved.And I think as I continued to grow up, seeing what that was like at the time, I never truly saw that as a career path for myself, but I was intrigued with it. So it was almost like a hobby and something I pursued and kept up and would always talk about with friends pretty much all through life, but it wasn't until.Let's see, six, seven years ago. And this was when I was in business school. We were doing case studies on all different type of topics. And one of them that stuck out, we did this case study on Beyonce. He had just released this surprise albno one had done albums, surprise albums like that at that particular timeframe.And it was this huge marketing case study on how these things happened. And it was a case study that was done by Harvard business school. It spread across to other schools. And that stuck out to me almost like a reminder, like, Oh, Hey, you know, this is something that is huge. And. It stuck out for a few reasons.One, the topic, the subject matter, I've been a Beyonce fan since the Destiny's child days, but second, it stuck out to me just how big of a deal that case study was, how it was from a business perspective. And there weren't that many articles or breakdowns that were talking about hip hop artists or.Artists in entertainment that we're doing and making the same type of strategic moves that other industries were making in the type of jobs that I was working in and was playing into working thereafter. So for me, it was really an opportunity to look at that. And that was how I had started doing some freelance writing on the side.Started a blog. It was a personal endeavor just to explore hobbies, my own interest topics that snowballed into publications, reaching out where I started writing for them. But then that snowballed again into writing for more and more reputable spots. And then eventually I saw where media was going. I saw hip-hop's continued rise and said, you know, I have an interest for this.I clearly have some skills that ability to convey these thoughts. Well, let's merge these two together and started diff publication focused on the business of hip hop and that CellTrak capital was born.Nathan: [00:04:05] Yeah, that's awesome. So I'm just imagining, you know, you in elementary school with the love of music, but then you're actually diving in like, You know, when, when something happens or when someone makes a move, you're diving into the story behind that. Are there any early ones that really stand out to you that you know of an artist making some move where you're like, wait, Whoa, what was the deal there?Or that you were fascinated to hear every little detail about.Dan: [00:04:31] fascinating. One to me when I was that age was Master P So I remember this was around the time where I was really starting to buy CDs and I bought a single. Of make Em Say Uhh so not even just the alblike the single, I just had like one side and then maybe like a B side album with it. And I played that single.I don't even know how many times. And That stuck out because master P wasn't just an artist that had this record label behind him, his whole business model. And how he went about just running and being so popular for that stretch in hip hop was so monumental for people across the entire country. He was putting out an album from him and his group every other week.And. They did not go on tour at all. During this stretch, they just monetized their ability to market extremely well, made sure people knew there was a style and a cover of what that No limit album looked like. There was a distinctive sound. And to be honest, even if the music itself wasn't always the best they mastered the art of branding.So when I think about that fast forwarding that 20 years now, when you hear all people in content, talk about how. You know, it's better to be consistent. And sometimes that consistency may be more important than the quality master P is always one of the first people I think of with that. that isn't necessarily a knock to him.It's just seeing how so many of those lessons from hip hop can translate to how media and content and so many things in the current world of the landscape operate Nathan: [00:06:09] Yeah, that's fascinating. And I think we've seen that, you know, all across the creator ecosystem of people who show up consistently, or really do it in a novel way, you know, like that's crazy to think of. I mean, that's almost the level of an author releasing a book every couple of weeks or, you know, every month of, so people they go away for a long time and like, you know, two years later they come back, like, this is my album.And he's like, no, like this is the creative process. Like let's go and we're as much marketers as, as anything else. what about on that side? Like, I think so many creators. Are stuck in this world of like, I am a creator. Like I make great art or over here, they're like, no, I'm a marketer. You know, I, I do business and I feel like in hip hop, they just merge that so well, right.Of saying no, the business and the art, they go hand in hand. Do you have any favorite examples of, artists who have just done that really well?Dan: [00:07:12] Yeah, I think with the best example, I always go back to it's an easy example, but Daisy is still one of the best I've seen that has done this so well, he's not only. Many people consider the greatest rapper of all time, but also the most successful businessperson. He was the first true billionaire to come from hip hop.So much of just how he learned from how the game worked for him. Things didn't always go his way, whether it was how his early partnerships with Rockefeller or the people that he was working with at the time, there are plenty of things that went well, but plenty of things that he learned from, and then.By how he was able to build future businesses like rock nation and the joint partnerships and the ventures he's able to make since then truly show the evolution of someone that has learned the craft evolved, but has also incorporated so much of that into his lyrics. You hear different Jay Z albums.There are snapshots in time for where his mindset was at that particular timeframe. And that's always been the most interesting, I think a lot of this. Rubs off or not necessarily rubs off because I think it probably rubbed off the other way, but a lot of this, you could see with Beyonce as well. I think in a lot of ways, she was a bit.Earlier, in some regard, in terms of how he was focusing on certain things, whether it was the visual content of her work and having that incorporated, having the messaging come in there. But yeah, I really think of the two of them as people who both incorporated how they were changing their business strategy.Over time, how that shifted, how they went about creating their music and the actual content of their music. So it's a bit of this, flywheel type connection where people see what they want. Right? So when you see them having a performance somewhere in or filming a music video, somewhere like the loop that they did a couple of years ago, it all stems from that same type of place that how they generally perceive themselves and how they want to operate in business, which has always been intriguing to me.Nathan: [00:09:19] Yeah, that makes sense. So you have, like, I always think of you as having a foot in two worlds. Right. One of the business of hip hop and then the other in this like indie creator space of, you know, you building an audience, figuring out how to monetize it. everything else before we dive into more of your story, I'd love to hear just some, some of your thoughts or observations on what indie creators, you know, anyone growing their newsletter can learn from the world of hip hop.Dan: [00:09:49] This is one of the things I really enjoy about the work I do, because there's so many things I'm reading or things. I seeâ€”whether it's things that happened decades ago or things that are happening right nowâ€”that are so relevant to this indie creator space. So right now I'm in this space where I am running a newsletter, running a podcast, and it's my job to help grow these things, but not just to grow them in any particular type of way.How do I attract the right. Audience. So who's the persona, who's the type of person that would be interested in triple a content. How is this going to help them? What problem is it solving? And I think that a lot of artists think of themselves in that same way. They understand that there's a particular niche that they're trying to hit.And there are so many tools that they could use. In some ways they're using a lot of the same tools that. indie creators are using in order to help grow. Right? So many artists have their email lists. They have their community of super phone numbers that they're texting people. They have their social media, so they have their own funnels in terms of how they are attracting customers, attracting fans.And they funnel down to that type of perspective, artists, or indie creators rather need to do the same. One of the more popular visuals I had drawn in a recent. Case study I'd written for Trapital was this funnel for BeyoncÃ© I've just mentioned her a few times in this interview, but it's, what's relevant is funnel of Beyonce of just how her.Big media appearances, whether it is a Superbowl performance an interview her being in a big movie that makes a billion dollars, like the lion King, those are her top of funnel. Right. And then how that helps spread awareness to where she can then sell products that are a bit more on the expensive side, like Ivy park, and then at the furthest end down how she can sell VIP concert tickets and other expensive experiences.I think that most indie creators also have their funnel where they're like, okay, how do I attract people to find out about me in the first place? And then after that, how do I have, or how can I get people to subscribe to my podcast, subscribe to my email list somewhere I have more of a direct connection.And then how can I go about selling them certain. Products or services that can help my bottom line, but then can also help serve them. So, So many of those parallels run true, and I think that's how that's been reinforcing. And I think so much of that is applicable, especially in hip hop because the artists themselves are multihyphenate, they are expanding in a bunch of different areas.And I think in hip hop specifically, there's a bit more of that hustle mentality that you see that makes them a bit likely to expand into different areas.Nathan: [00:12:39] yeah. When I think that funnel makes a lot of sense. And just for an example, From what my funnel is. And I'd love to hear, you know, some of you like, even this podcast, the clips that we're doing on social media, you know, the really short things to get out there that is our top of funnel. It may not be the same level of appearing in lion King, but that is the same.Like I'm just going for awareness at that point. It's not even about trying to get the subscriber. It's people seeing like, you know, the clip pop up and then have a little bit of detail about, art of newsletters or the things that I'm interested in. And then from there, after they see them a few times, then it's like, okay, well, I guess I should listen to the full episode, you know, and diving in getting someone to a listener of the podcast.And then the next step would be the, the newsletter list. And then in a previous life, that would be, you know, books and courses that would follow up next for me, it, you know, in the current life, it's for them to start their own newsletter and, and build and grow that on ConvertKit. so you're absolutely right.You have to think about, okay, what's the thing. Where I'm trying to get them from, you know, having heard of Beyonce or having not heard of, to having heard of Beyonce, having never heard of Nathan Berry to having heard of it, heard of him. And so I'd love to hear for you, you know, what's the, what's that top of the funnel and where does it break down from?I've no idea. Never heard of trap. It'll never heard of Dan Runcie into like all the way through the business to, you know, you earning a living as a creator.Dan: [00:14:07] right. So the top of the funnel, that's the awareness piece. How can I get the people that are not aware of Trapital right now to realize that so. Think about where are the type of places people who would be interested in Trapital are probably spending the most time. So if you are interested in hip hop, whether you are someone that works directly in this music industry, you work tangentially connected to it in some way, or you're a general fan of it.You are probably going to be spending your time consuming. a Fair amount of media, whether that is through Twitter, through Instagram, through LinkedIn. And now there's enough of the core audience in those particular fields that are truly interested in hip hop that are that target core customer for Trapital that are reading tweets on Twitter, seeing people that they follow.So I use social media as my primary top of funnel. if I am posting tweets on a regular basis, I know there's certain things I want to Cover in terms of topics. So I want to at least have something to say or a topic about some timely events that are happening right now in hip hop, or I will also share some evergreen thoughts.I may have about a topic that may just keep coming up in the business of hip hop. So that is my top of the funnel. I probably focus most on Twitter, but I try to follow that 80/20 Rule where I have 80% of the focus in one particular social media app, just to put my primary focus there. So I'm not spread too thin, but also have a little bit of focus into other areas so that if something takes off, I'm not completely left out of it.The further.Nathan: [00:15:51] Well, let's say a top of the funnel for a second, because you mentioned having things, you know, on social media that are really relevant. So I see you like w when there's a breaking story developing, you know, I, for example, one that you've been talking about a decent amount lately, cause it is just happened in, you know, his little way in selling, young monies, masters, you know, and that being such a w what was the number on that?A hundred million dollars, So, yeah, like dive into that for a second of taking something that's just happened, you know, and how you're, you know, writing content, having your perspective on it to go out on Twitter.Dan: [00:16:31] So when something like that time, we happens in the news. There's normally a few things that'll happen. One, a bunch of people will start reaching out to me being like, Hey, what's your thoughts on this? What's your thoughts on this? And it's almost like a thing where okay. If I have. A ton of people reaching out.Then this is something that many more people are probably going to be interested in what my opinion is on this. So I normally try to make sure that I'm not just reporting facts, I'm providing some other deep type of insight where it's thinking about something else that happened historically, or thinking about how this impacts or broader trend.So that relates in two ways. One. young money was a imprint at a time of cash money, which was a record label that Birdman who was a close friend and has had an on-off relationship with little Wayne at the time had started back in the nineties almost 30 years ago. And they had done a pretty landmark deal where they had able, they were able to maintain ownership of their masters.They were able to get a very lucrative distribution deal. So I knew all of those things happening. And I said, there is a narrative here about how this story connects to what just happened, because it's almost a reversal of what we've seen, where. A really good deal happened from the hip hop record label, partnering with the, one of the biggest music companies in the world.And then we just saw the opposite thing happened where Lil Wayne sold one of the valuable assets he had for a very cheap price relative to what we've seen in the marketplace. So there's that. But there's also this broader trend around ownership that we've seen and heard more about, especially in hip hop, more artists are being much more vocal about wanting to maintain their assets that they have, whether that's their sound recordings, which in most cases, their masters or their publishing, so on and so forth and not necessarily making a partnership with a record label.So being able to bring these thoughts together in a clear and concise way and. Posting and sharing insightful tweets helps offer some of that context that isn't necessarily there because this is where also one of the reasons why I started travel, there was so much focus on the, what that was happening, what happened, what is the biggest news that happened, but there was so much less talk about, okay, what does this mean?Is this a good deal? What are the other considerations? How does this fit into the broader landscape? What is the nuance? So being able to have clear and concise thoughts about that, whether that is a tweet, whether that is a Twitter thread or some other type of post that then can get awareness with the people that are already following that can be shared retweeted.And so on and so forth. So because of the way that Twitter's algorithm works, it's also likely to find other people that would be interested in that type of story. And because of that, that then helps grow that overall funnel. That doesn't mean all the people that liked or retweeted are necessarily going to subscribe and become an Email subscriber to Trapital but similar to how you kind of shared with your newsletter. If they see that they then see, okay, who is this person? Dan Runcie sounds like he has some strong opinions on this. They scroll through my feed. Oh, okay. He had something interesting to say about, this deal that happened a couple of weeks ago.He had something interesting to say, about all of these livestream music festivals. Okay. Maybe a week later, you see another tweet of mine coming to your timeline. And it's like, okay, now I've seen a couple of these. Let me go subscribe. And then maybe, you know, a week or so later, you see me say, Hey, I'm going to send out a newsletter.I'm going to cover these topics. Sign up here. If you want to get it, I'm going to send it out later today. There You sign up and then you start to see the email funnel. You could read a few of my past essays and that's normally how it works for a lot of the people that end up subscribing. But I also know that there are people that are off of Twitter I also need to be able to reach as well.So it's trying to use that similar type of mentality in other platforms. And I think that has served me pretty well.Nathan: [00:20:35] Yeah, that makes a lot of sense. There's two things that I heard in there that I want to really highlight. One is the deep industry knowledge, because so many people are saying like, Oh, this happened. And then this other thing happened. And so as a creator, being able to tie that back and say, this happened, and it's interesting because here's the whole backstory, here's the trend, you know, or here's how it's opposite of what happened in the past or here, the continuation of the trend.There's a lot of news, you know, news headlines. We can have all of that. And what you're offering is insights and that's, you know, what other people don't have the deep knowledge or the time or something like that. And so I think we're seeing that with newsletters all across the board, where at first glance glance, we're saying like, okay, newsletter, you know, there are people are highly in the news part of it and saying, Hey, that's covered already.You know, the headlines are written, you just follow the right people on Twitter, you know, read CNN or whatever industry publication. And like, you know, you know, what's going on and what all these newsletter creators are finding like you is that there's a whole group of people who say like, no, no, no, I want, I want the narrative behind it.I want to know. The deep insights and there's quite a market for that. The other thing that you said that you're doing is. In addition to, you know, as we're bridging that from top of the funnel into now subscribed to the newsletter, you're not just saying, you know, every, every week or every month, a tweet of like, Hey, make sure to subscribe.You're saying this story that you'd be interested in my take on this thing that just happened is going to be published, you know, three hours from now later today. Subscribe, if you want to get that now. In most cases, they could go to your site and it'll be published there publicly by having that specific call to action, you know, where you're like, Oh yeah, I want this thing that I know is coming soon, is way stronger than just subscribe to my newsletter or some generic giveaway, because then not only am I subscribing, which is goal number one, but two now I'm waiting for an email from you.I'm like yearly, like Dan said he was going to get it out today. Like, is, is that, is that coming? You know, and that's such a great place to be.Dan: [00:22:45] Yeah, I agree. And I think that it's so easy to just say, Hey. Subscribe, Hey, just subscribe or please subscribe to my newsletter. I really wanted to be able to make sure that I was offering some type of value. And even though that is value that they could get outside of subscribing to the email newsletter, it still provides that connection to be able to provide some type of lead, provide some type of incentive that they are like, Hey.This is just the tip of the spear. That in many ways is how I treat that top of the funnel or how I'm communicating information in social media. This is the tip of the spear. It's enough for me to be able to use this format, but in order to really get the depth of it, that you can. Subscribed to the email list, you're able to get a bit more insights and then it's a bit more of a relationship, right?If they're using Gmail or using any other service, they see my face in the icon come up, they see my name there. And it's a familiar thingwhere it's like, I'm intentionally using the name, Dan Runcie that they're getting from and not coming from travel. Because even though I am a. No solo person, plus a few freelancers running this.It is coming from a person. I want to make sure this reads like an email you would get from someone, not just like a marketing email. So I try to make sure that even though I am sending the email, it's not just the straight. Yeah. Copy from the essay, they are getting something that reads like a note that they would get from a friend.It's a quite detailed note that has a lot of insights and comparisons, but it sounds very familiar and that's intentional with the language and the texts that I use with trappable.Nathan: [00:24:30] Yeah, that makes sense. I have this friend, Levi Allen. Who's a filmmaker in British Columbia. And in his videos, he often said like, he'll just start his videos and be like, Hey friends, you know? And he has just has this like, charming way of, you know, where you're immediately just feel it like, you know, Oh, we are friends, you know, like you're immediately in there instead of having this feeling of like, let me broadcast to all of my subscribers on YouTube or, you know, like dear masses out there, this is my proclamation, you know, it's just instead this like personal feeling.And so I love that about your work of like, yeah. Yeah. I just have this friend named Dan who happens to know all the insights about the music industry and he just drops them in my Dan: [00:25:11] Okay. Right. And I think with that too, one of the things I try to intentionally do is make sure that the tone of Trapital comes across relatable. There is a way where this can be written with much less. I don't necessarily want to say flavor, but there's a way this can be written where it doesn't have as much relatability to how hip hop actually is running, where you're just trying to come at it from this pure business perspective.So I want people to know this is coming from a place where. It understands the business, but it also understands the culture and the analogies and all those things, which make it a much more enjoyable and approachable read. Because I think a lot of us that are indie creators putting out content realize we're just not in the business of trying to educate if we are trying to hold attention.And there is an opportunity for the content we're creating to be able to. Entertain or offer that value it's in our interest to be able to do that. I felt like there was enough about my tone and the comparisons and the way I'm writing it, that that can come across in an effective way. And that's been one of the things I often get complimented on with the newsletter and the essays specifically.So that has also been an intentional part of Trapital's tone.Nathan: [00:26:36] well, I think part of what I imagined it being is like that first HBR case study that you read, you know, when going to business school, being like, Oh, wait, people care about the music business. Like I could, you know, I could write about that. It's almost like as if you were hanging out with the people who wrote that case study afterwards, and they're like, they wrote the official thing and like, this is all of it.And then. It's that plus, you know, they're taken like this didn't make it in to the, the full thing or we had to stay very, you know, I don't know, proper official, that sort of thing. And so now when you're hanging out afterwards, they're like, Oh, but this was super interesting, you know? And so you're getting more of their opinions rather than just the straight facts.Dan: [00:27:22] right. And I think a lot of that came from those conversations I had with people and like how we would naturally talk about things, thinking about how let's say I'm talking with a friend and we're talking about door dashes or air B and BS, IPO. We would, we wouldn't necessarily be talking as if we are wall street journal, wall street, journal journalists that are breaking this down.We would probably be a bit more relatable than that. And that speaks a lot to how we communicate. And I think so much of that translates as well. Whether we're talking about little Wayne, sell a young money's masters or Beyonce, partnering with Adidas or Rianna doing a Fenty deal. So on and so forth.Nathan: [00:28:01] Yeah, that makes sense. Okay. Let's go further down the funnel. so we we've covered awareness and we have people in the newsletter list. One thing that you've done is you start with the free newsletter and then you launched a paid newsletter back before pay newsletters were cool, you know, and, and then you've actually later you shut it down and, and change business models.And so I'd love to hear first, what, what, let's just start with, what was attractive about a paid newsletter and, and why you started down that path.Dan: [00:28:31] so I started and focused on the paid newsletter path originally because I was pretty focused that that was the best model for travel because it was what I had seen From other people doing this, that was the most successful. So I was trying to, in many ways, replicate that I saw what Ben Thompson had done with Stratec Curry and had actually talked to Ben Thompson, getting his take on how he had built this.And I said, okay, some of that I think relates some of that. It doesn't relate, but I said, There are enough people that are interested in this culture and rising that even if I'm able to skim off, let's say 10% or however many of those people that end up subscribing to the email list to become paid subscribers, then that would serve me well.And then that would continue to help the business grow. So I think I was almost thinking about it from a wide net perspective where. That paid product. this was something I was charging at the time $10 a month, $100 a year. And it was essentially for freemium content. I had the one deep-dive essay that was going out to everyone weekly.It was a free essay I had written, but then if you wanted, the more timely updates on the most recent things that were happening in the business of hip hop from the past 24–36 hours. That was what I was sending in those, updates later on in the week. And this week product had attracted a fair amount of people in the music industry, outside of the music industry as well.It also attracted people that had just wanted to support B and CBB successful. And it's the type of model that could have worked. I. Didn't necessarily get that 10% of email subscribers. I thought I was going to get, I ended up getting around 6%, so I was a little disappointed from the yield, but then I thought more broadly, there were a few challenges that I had with it.One, I was still in the early days of travel and I really should have spent more time. Building the overall funnel. So really growing my overall top of funnel, as opposed to spending more time shot at events that people that were already in that interest stage to committing to the product that I had, that was at least the product that was at the bottom of my funnel, which was this paid membership to travel and.It was difficult because one, it required a tremendous amount of time to be able to offer what I had already committed to the people that were in the paid membership. And it wasn't necessarily monetizing Trapital itself to the best of its abilities. I realized that beyond just having people who have an interest in hip hop, there was a super-specific group and niche that could be super served well, by what I was offering, there are the people that are working and making the decisions that are truly taking the business of hip hop to the next level. I'm writing about the types of deals Drake has done and whether or not he should have considered other options.I'm talking about the type of partnerships record labels have made with other, livestream companies or other organizations. Over time, if you write enough and you do well, you're going to attract the people that are making those types of decisions to your newsletter. So there's a better way to serve that audience than offering just this general product that was reaching the wide net.And that's a product that can work. It clearly worked for a number of people. I think it could've worked even at a 6% yield with a much bigger net, but. There are better ways to offer products that aren't necessarily annual commitments or subscriptions that can serve them, whether that is a consulting offering, whether that is a specific type of service or advisory or some other type of practice that you can.What I've done specifically with Trapital since pivoting is working more on a consulting and, Unique project basis where I'm helping different companies in different types of ways help bring hip hop to the work they're doing, whether that is helping with podcast, helping a podcast network and thinking through some development for some projects or helping different, Companies outside of hip hop, but in the electronics or the entertainment space, think about how best they can integrate and partner with hip hop artists.You're seeing so many people just seeing the type of deals that are happening. So by me using my newsletter as, or using my newsletter as a funnel to help reach those people, it then can attract the people that are working in these industries. And then It can easily start a conversation where we can explore other different types of business opportunities.So that's been the main way that I've done it. And I think there's plenty of ways to expand on this as well. I think there's an opportunity for courses. I think there's an opportunity for one offer digital products that I can offer to help serve the true executives and the Bogles and the people that are making those decisions at Trapital or that are reading travel.And for me, That is a better way, both to monetize trap metal from a time perspective, which in many ways is my most valuable asset, but also from a value add perspective as well. So it was a lot of learning and building the plane as you're flying it. But I I've definitely been humbled and appreciative of how much I've continued to grow and learn through this part of that comes from.How much, I've just tried to better understand the landscape, but also just came from doing it, realizing what doesn't work and quickly being able to iterate.Nathan: [00:34:17] Yeah, that makes sense. And the most important thing is that once you have someone's attention, There's a bunch of different ways that you can earn money from that I've with pay newsletters early on. I've been pretty vocal about, Hey, I don't think that they're necessarily the best. not that there's anything wrong with them.I just think that for a new creator or someone gaining traction, they may not be the best way to monetize the audience. So for example, David Pearl, who was on the first episode of the show, he's got an email list of 40,000 people. I think he could do a very successful paid newsletter. He's quite prolific.And instead he said, Nope, I'm going to do what he calls the Rite of passage, which is his, you know, very expensive premium course. It's, cohort-based, he's heavily invested in these people. I think the course is 2,500 or $3,000, something like that. And it's generating millions of dollars, per launch of the course, you know, and.And that's not to say that he couldn't also do a paid newsletter. He's just found that this is his monetization method that he wants to do and what works best for him. so yeah, there's a bunch of different options there. And so it's interesting to me that I guess two things in, in what you said, one that you chose consulting as the, the way that you most want to monetize right now.So I'm going to dive into that. Yeah. But before we do, what was the reason that you chose to shut down the paid newsletter? And do consulting rather than keep the paid newsletter and add consulting. why have, why go to one instead of two monetization methods?Dan: [00:35:50] time. Tea time was the biggest thing for me, the way that I had structured the paid newsletter, the product that I was offering was something that required 20 plus hours a week in order to be able to create on a regular basis. And sure. The. Unit economics of it can work out. If you have a large number of people, it's a zero marginal cost product, but it was still a large time for me to be able to do that where you just, I would have needed to have a very large number of people, not just to justify the cost, but also more to justify the opportunity cost of what else I could do.With that time. So it was a tough bullet to bite, right? There was some traction and there was some recurring revenue that would have been there. And, having paid subscribers consistently is a nice thing to have. Even the people that I know that are successful with paid products. It is nice to be able to have that.There is a reason that I, so many companies have been trying to figure out how best to create subscription models. But that said, one of the things that I think does make it a bit easier as a. Nimble and indie creators that you can pivot and see when these things make the most sense. So for me, offering the consulting was a way to be able to do a few things.One. If I look at that 20 hours of the week that I can now buy back, I can do better for myself. If I am very selective with the type of projects I'm taking on with the type of companies I'm taking that I'm working directly with and thinking about it, not just in a way where you are. Renting out your time for money, which I do think can be the reality for a lot of consulting projects, but what does that deeper layer?How can the insights or connections or work that I'm doing further help? Either my context, so trapped little, that it can be used in other, stories in other, Work that I'm doing or could somehow help what, what, what I'm doing in the future in some other type of way. So I always try to think about that when I'm partnering with a company or when I'm working directly with, with the client, whether it is on an advisory basis or it is on a specific project basis.So those are the things that. Have interested me and I think I will continue to do it. The thing that I'm most interested in in the future is what does that course, what does that digital product look like? Cause I think there's a huge opportunity there with trappable and I think over time there's a reality where I may pivot to doing more of that.Then I will have the than I will have the consulting. I think the thing that may make it a bit. Tricky though, is that because of the type of work I'm doing, there are a pretty selective group of clients that would truly benefit from being able to, partner with trappable or partner with me specifically to work on a consulting project.There's so many of the insights from the weekly memos that I'm sending out. That's like, Hey. Loved your thought on this. Can we talk sometime it would be great to get your thoughts and that's how these relationships start, but there are only so many CEOs of these companies that can work in this particular type of way.So if you're building a product and you have a very specific type of customer base, Consulting in a lot of ways does become quite attractive or having some other type of service where you know, that there are a very few number of stakeholders that are in this sweet spot, but these are deep corporations that have deep pockets in many ways, the best way to be able to partner and work with them.Would be to have some type of consulting agreement, whether that is purely for cash, whether involves equity or some other type of revenue share for whatever the deal may be. But that said, just given how many people in this space are thinking about their own personal growth, their own personal brands and how they can continue to grow.I think there's a great opportunity for that digital product and the course in a company where travel is heading. And that excites me too.Nathan: [00:39:54] Yeah, that makes sense. Okay. I want to get into some specific numbers. and so feel free to answer or not answer any part of it. I'm going to ask three together so you can choose whether to answer all three of them or, you know, dive in on, on just one. I the first is I'd love to hear numbers of, you know, how big you were able to grow the capital audience too.So, you know, on just the free subscriber side, you mentioned the 6% free to paid conversion rate. And so just getting into the, what the MRR was when you shut it down. And then the third one is I'd love to just hear how your structure consulting deals are. These $10,000 consulting projects. Are these a hundred thousand dollars consulting projects?You know, how you go from there?Dan: [00:40:34] Yeah, so the newsletter itself right now, over 7,000 people subscribed to the email list. And when I had shut down the page, The newsletter itself, there were. To be honest, I forget the exact number, but I want to say maybe it was around like 220 230 people, or so that were paying either a $10 a month or a hundred dollars a year.So it was somewhere between like 22 to $25,000 in monthly recurring revenue. So, I mean, that was me doing the math of that to be like, okay, this is what I'm, you know, at least at this current stage, putting 20 hours a week into to be able to. You know, continue to, ultimately get that type of revenue. Of course it can grow, but it can't grow until I have more time to be able to help grow that overall base.So that was a big, piece of the, decision there inNathan: [00:41:30] Yeah. So about, so 2200 to 2,500 a month in recurring revenue from the, from the newsletter. Yeah. So, I mean, that's a solid baseline for, you know, like as an indie creator, having that coming in consistently. You know is really nice. That's all of rent in some cities, you know, two thirds of renting in other cities, you know?Dan: [00:41:53] It doesn't cut it in San Francisco, which is where I lived down. So, I mean, luckily I was able to, you know, I I'd saved up some money before I had started trap it'll or not. Before I started charitable before I started working on it full time, because I said, you know, there's probably going to be some, trial and error and I need to have a bit of comfort there.So it wasn't all the money that I was living on. Thankfully. But I realized that, you know, there's a timeline for everything I needed to make some changes and make some pivots there. So in terms of the type of projects that I have right now, it that I take on for consulting, it truly depends. I mean, I think for the most part, that main.Way that I've got about it. So the main standard is let's do a three and a half month engagement where I am giving an overall assessment on what the best path of strategy should be. So this is me working much more on the strategy side, more than the implementation side of things. So if you think about how a trap metal article or how a trap capital newsletter is typically written, there is.My take my insights on what's happening with a particular company. So if someone reads that, they're like, Hey, we would love something like this, and even more in depth for what you think we should do. Moving forward that 3.5 months of work would include the. analysis, it would include the interviews, the research to understand what makes most sense for this company and then being able to provide overall recommendations, next steps, moving forward and so on.So it really depends on the company because in some cases, Is straight cash and other cases it's, you know, revenue share or derivative rights, or if there is something, if there's a partnership related to the future content that we're creating in other aspects, I've become an advisor for companies and getting equity in exchange for that.So it's definitely varied based on the deal. So I think for them, People that are listening to this. It's probably best, helpful to think. Okay. Where are the places that you want to be able to serve? And for me, there was interest in being able to do. All of those things, whether it was working for the big fortune 500 companies or working for the startups and just knowing that the type of deal or the type of structure you have in place for a startup may not necessarily make sense for a big firms working for a big firm that three and a half months strategic.Advice works much for, you know, for some five figure amount of money makes much more sense than a startup where equity makes more sense for several reasons. One, they probably don't have the cash to pay that. And secondly, Where they are from a company isn't necessarily someone coming in with some big strategy deck or some analysis to be able to suggest things.They want someone that they can reach out to you. And hopefully if you become more of a trusted and supportive advisor, that's always a running joke. Not every, you know, not every advisor is necessarily worthwhile. As they are, but if you become one of the worthwhile ones then great, great for you awfully that can work out well, if there's an exit for the company in the future.So the flexibility has worked out well, and I think that's what I'll continue to do. Moving forward.Nathan: [00:45:09] yeah, that makes sense. And then you're just able to tailor it to each, each business in each conversation. Let's talk about the rise of newsletters, you know, we've seen, obviously you've been doing it for, for quite a while. you've run your newsletter on ConvertKit. There's all kinds of things.Email's been around for a long time, but over the last three years, but even the last, like 12 to 18 months, we've just seen newsletters take off like crazy. I was joking with Barrett, our COO at ConvertKit that like, it seems like half the people that follow us on Twitter, you don't have a sub stack in their, in their Twitter bio and that sort of thing.And it's just a level, whereas 12 months ago, 18 months ago, if you were like, Oh, you know, I'm a newsletter creator. People would be like, Where's your startup, you know, whereas, you know, but now if you say that they're like, yeah, me too, you know, and everybody is. And so I'd love to just hear your take both on, on platforms.And then maybe before that, get into the, you know, just the, the most recent wave of an excitement around newsletters.Dan: [00:46:09] right. I think I came in just before this wave truly kicked off because I had started, I at least I had the idea for travel and knowing that I wanted this to be delivered through email towards the end of 2017, because I started a trap battle, in spring of 2018. And then I started working on it full-time a year later, but yeah, so that, as you mentioned, yeah, 18 months, 12 months ago was when things really took off.So I think I kind of came in just before that, but I think that for me, the. The platforms tell a big story, because I do think that where people have chose to start their newsletters have said a lot about the brand and the identity of what the newsletter wave is, what it means and where things are necessarily going.I think what's worked out well. I think Substack has been one of the main companies. Involved with the wave. I had trap it'll on the sub stack for the first year that it, that that had existed. And funny enough, I found out about sub stack by typing into Google. Is there a platform out there where I can have my blog posts combined with my email list?Because. At the time I was looking for something that was very easy at the time, I knew that this was a pilot that I wanted to test out with Trapital. I wanted to see what this was like, and I wanted the tech to be as low and as easy as possible and ended up talking to the founders that work at sub stack, both great guys, Hamish and Chris, and was able to at least help me get ramped up and really think through how the delivery deliverability and audience for something like trappable.Could work. What I think later on happen though, is just given the ease of Substack and how it was built. It worked in a way that, because it was very easy and out-of-the-box to use it attracted a lot of the people that were like, Oh, well I have the content I have. You know, tens of thousands of Twitter followers.Let me find a way to monetize this content, because if I can follow the best case scenarios of a Ben Thompson or a, or some of the other people that are doing quite well, then I can. Monetize 10% of that audience by that I could hopefully come on and subscribe to my newsletter. So I think it performed and got caught on quite well with tech audiences that were seeing what was happening and just because of how popular tech, Twitter and VC Twitter is, it was able to help the spread of a lot of those things quite well.What I think differs though. And this is, these are conversations I've had with people conversations I've had with, Hammerson Chris at sub stack and also other creators is that what sub stack offers is great in that it's a very quick out of the box tool that lets you as the creator focus primarily on the content you're doing.What I think is a little different though, is that one, they are very much focused on having people start paid newsletters, and I think it can work out great. As I mentioned, it wasn't the path I want it to go, but I think it can work out well from that perspective. So it's very easy to turn on. And in many ways, it's almost like how Amazon could work.If you're a seller from a marketplace, it is very easy to sell your products. Right. However, if you want something, that's a bit more bespoke, something that is a bit more customized for your audience, and you want to be able to be a bit more flexible almost in the way that Shopify or some of these other platforms are for sellers that want to have something you may want to move your newsletter off of that.And just have something where you can customize the website. You can offer products or services that aren't directly tied to. Having a paid newsletter or freemium content. And more importantly, you can segment and see those audiences, see that audience in different areas. I knew that that valuable information and having that customization was going to be important for me.So it was worth the switching costs. I'll call it in order to switch. And as you know, I'm now on convert kit, I've been on convert kit now for say a year and a half. And yeah, I mean, I think like anything, it took a bit of. Getting used to this would have been a mess, but it would have been a much tougher switch for me.If I had made the switch to cook, or if I had made the switch to ConvertKit earlier, if I'd started, I converted because I didn't feel like I had it tested out. I was very new to this. I didn't even know how to create a website already. The things that I would have needed to know how to do before this.But I do think that. You're seeing a lot of people that will also kind of do what I did, where they'll start on Substack get an initial following base there, and then they may move off of it. Or you see people that have stayed on sub stack and, you know, continue to do quite well for themselves. And I know there's a bunch of other platforms like ghost is coming up and getting more popular MailChimp of course has been around for, decades plus now and doing.I'm still, you know, one of the top players in the space. So I think that the wave is probably going to continue for some time. I think, just to bring it all back. This is something we've seen outside of writing and this type of content as well with some of these paid podcast platforms that have come up or.Products like OnlyFans which is essentially like a paywall for Instagram. These types of things are coming up that are allowing creators to monetize their work in more individual ways in, I think that's probably the overall way that interests me. So the optionality of this is great, but it's important for creators to think, okay, where am I in the process?How do I think about this from that MVP perspective to be able to grow the product. And if I'm thinking about that, What makes the most sense And for me, my journey did work out pretty well with it so far.Nathan: [00:52:06] Yeah. I'd like to imagine that in your ConvertKit account, you have a segment for like, just music executives, you know, and it's like just this group of people and you're like, those, those are the people here's the whole audience, you know, and you can break it down in so many different ways that you, right.You can't do on, you know, a Ghost or a Substack or something that's more built for broader publishing. But then at the same time from the difficulty or the setup side, right. You have to have WordPress, you know, and, and do your publishing, you know, and then the email through ConvertKit. So. There's a lot of trade-offs, but I think it makes sense that, this trend that we're seeing, if people starting on sub stack and then getting that level of traction and either seeing the payment cost or wanting an API or wanting flexibility or segmentation and reporting, and then say, okay, it's time to graduate from sub stack to, kind of the next level.Dan: [00:52:59] right. Yeah. And I mean, I think that let's say that if you are, if your goal is to, you have a large following and you want to monetize that following on the side from everything else that you're doing. Something like sub stack could work out quite well. Obviously other platforms can do a lot of those same things too, but the quick plug and play aspects of it can work out quite well.But I knew for me, I wanted to do something a little different. I truly wanted to build a company that in many ways, stood for things beyond just monetizing the audience I had. I didn't have an audience before I started trapping, so I didn't come into it from that perspective. It's something that I'm still okay.Building now. So being able to have that as a home base was a reminder of where I wanted to take things, but also a, a I guess, a stake in the road in terms of where I wanted to make sure that the company was heading and being willing to make certain trade offs when the time was right.Nathan: [00:53:54] Yep. That makes sense. Well, thanks for joining me today. It's been really fun to dive into your newsletter in the world of hip hop. where should people go to subscribe?Dan: [00:54:03] so people want to learn more about this. Go to Trapital.co that's the website. So that's T R A P I T a l.co. Sign up and subscribe. I send a newsletter out every Monday, I call it the Weekly Memo and this is the weekly breakdown of the business of hip hop. So you want to get all of the latest insights, whether it is what's happening with the latest artists, partnering with the company, a masters deal that's happening, or just a wave of partnerships or deals that are happening that are even tangentially outside of hip hop, but are still related to the people that are operating in this space. It's most likely going to get covered there so you can check it out.Nathan: [00:54:46] Sounds good. And also, I would just say everyone should follow you on Twitter. Just @RuncieDan on Twitter. yeah, you're one of my favorite Twitter followers. SoDan: [00:54:53] Thank you. I appreciate that.

Season 2 Finale. David Pearl Presents: The Boardroom Street Opera

Pivot Points Podcast

Play Episode Listen Later Dec 10, 2020 63:56

How to introduce David?! His life is a series of pivots each as interesting as the last. David Pearl has done so much it would be criminal to box him into a ‘role'.... But we'll try! He is a Broadcaster, Opera Singer, Business Innovator, Serenade-r, Philosopher, Author, Speaker and that's all we get to in this episode! Suffice to say, whatever he turns his hand to he inspires creativity - be it in business, art or social change. This story unfolds in as unique a format as the guest himself - so today we work backwards! From Street Wisdom, to disrupting the way we meet, to the Royal Opera house at 9 years old, to a near death experience. We learn: You can shape what comes next ‘If things can go bad really quickly – they can go good really quickly' Change is possible... and can be done through naughtiness! We both adored this episode and feel it is the perfect way to wrap up Season 2. Read his incredible books: 'Will There Be Donuts', 'Story for Leaders' - must reads for anyone who works within a corporate environment 'Wanderful' - how he created 'Street Wisdom' the not for profit enterprise bringing wander back to the world. Find David here: Twitter: @streetwisdom_ @DavidPearlHere LinkedIn - davidpearlhere/ Watch him on The Green Room You can get hold of us here: Instagram: @pivotpointspodcast LinkedIn: www.linkedin.com/company/pivot-points-podcast/ Twitter: @PivotPoints1 Email: pivotpointspod@gmail.com Cast & Crew Gabi Miller: www.gabriellamillercoach.com // insta: @gabriellamiller.coach Amelia Saberwal: www.kinestheticacoaching.com // insta: @kinesthetica_coaching Rob Sell - Editor / Life saver Rachel Lepley - Social Media Management. insta: rachellepley_/ Alexandra Kolubayev (also known as Alix Kol) - Pivot Points Jingle DShaw & Co - Logo design

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Meaning Makers: How Top Leaders Use Stories with David Pearl

OutsideVoices with Mark Bidwell

Play Episode Listen Later Jun 30, 2020 36:41

In this episode, we are joined by award-winning author, David Pearl, to discuss his career as a creative confidante and personal development advisor to a number of the world's top CEO's and organisations. David is a respected public and keynote speaker and is the founder of Pearl Group, Opera Circus, Lively Arts and Impropera, as well as the non-profit organisation, Street Wisdom. What Was Covered How looking at business meetings – what David calls “the engine of post-industrial life” – through a different lens, say a theatrical one, can unleash the creative power of bringing the group together How storytelling can be used innovatively in leadership and how meaningful narratives can help to create meaning with business teams The benefits to being open and accepting of past failures and how sharing these as a leader can have a positive impact on employees The importance of self-introspection, understanding your past experience before future experiences, and how this leads to discovering your ‘why?' Key Takeaways and Learnings David's philosophy that colleagues must ‘really meet, not nearly meet' and how creativity is born in the space between us, not from us as individuals The potential impact within stories at work – and how a compelling narrative can engage people far more than simply a set of facts How re-framing low points as turning points in which maximum learning was achieved can help encourage talk and creative collaboration How, as a leader, your own personal ‘why?' should always be overlapping with the ‘why?' of your business Links and Resources Mentioned In This Episode: David Pearl's website Stories for Leaders by David Pearl Will There Be Donuts? by David Pearl Street Wisdom

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Surveillance: Record High Stocks With BNP's Morris

Play Episode Listen Later Jan 16, 2020 30:08

David Pearl, Epoch Co-Chief Investment Officer & Portfolio Manager, says Morgan Stanley is now the king of wealth management. Mary Lovely, Peterson Institute Senior Fellow & Syracuse University Professor, says escalation could happen very quickly under the Phase-One trade deal between the U.S. and China. Daniel Morris, BNP Paribas Senior Investment Strategist, says 2020 market risks aren't much different from those in 2019. Dana Peterson, Citi Global Economist, says department stores are losing market share to non-store retailers. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

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David Pearl on StreetWisdom, improvised opera, and singing in the boardroom #45

The Ideas Lab Podcast

Play Episode Listen Later Jan 9, 2020 39:13

David Pearl is a polymath. He is an innovator who works in Business, the Arts and Social Change and he's run incredible projects: including the creation of a skeleton theatre on a clifftop in Portugal where he got 1500 members of a corporation to come together to plan and deliver an operatic performance. He's also recently launched the non-profit StreetWisdom where anyone can download the instructions for running a street ‘walkshop' to discover the answers to their most burning questions from their immediate environment. David is also the author of several books including Will there be donuts? -a book about meetings, and his new book, Wanderful, released January 2020. If you are a creative with multiple interests, or you want to consult to corporations in new and interesting ways, or you want to engineer experiences that impact people's lives in meaningful ways then you are going to love this interview. Full show links and references at: https://theideaslab.org/davidpearl Music provided by Argofox: TheDiabolicalWaffle – My Wish https://youtu.be/sRWEMjYR6e4

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Surveillance: Trade Dispute Creating Uncertainty, Kaplan Says

Play Episode Listen Later Oct 10, 2019 37:31

Ebrahim Rahbari, Citi Global Head of FX Analysis, explains why the currency issue between the U.S. and China will be easy to resolve. Steven Cook, CFR Senior Fellow for Middle East & Africa Studies, discusses how the Turkish incursion has the potential to affect politics in Europe and the U.S. David Pearl, Epoch Investment Partners Co-Chief Investment Officer and Portfolio Manager, says Saudi Aramco's upcoming IPO is less about growth and more about increasing ownership value. Robert Kaplan, Dallas Fed President, says any future rate adjustments should be restrained and modest. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

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Surveillance: Trade War Is Unquantifiable Force, Normand Says

Play Episode Listen Later Aug 7, 2019 33:58

Conrad DeQuadros, RDQ Economics Senior Economist & Founding Partner, hopes the Fed realizes their role in driving the markets. David Pearl, Epoch Investment Partners Co-CIO and Portfolio Manager, says monetary policy in Europe has run out of gas. Fred Bergsten, Peterson Institute for International Economics Founding Director, thinks the Chinese have been quite careful not to manipulate in the sense of "driving their currency down." John Normand, JPMorgan Head of Cross Asset Fundamental Strategy, calls the risk of a trade war an "unquantifiable force." And Gina Martin Adams, Bloomberg Intelligence Chief Equity Strategist, says until a China-U.S. trade breakthrough is accomplished, the markets are going to remain very volatile. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

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Surveillance: No Election Impact From Celebrities, Haines Says

Play Episode Listen Later Oct 12, 2018 26:30

David Pearl, Epoch Investment Partners Co-Chief Investment Officer & Portfolio Manager, says JP Morgan has a clear strategy which includes a large return of capital. Terry Haines, Evercore ISI Senior Political Strategist, thinks that celebrity endorsements do not have an impact on elections results. Gustavo Rangel, ING Chief LatAm Economist, explains that big Latin American countries are not vulnerable to FX volatility. Mitch Roschelle, PwC Partner, says the U.S. is undersupplied with new housing stock. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

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Trade Could Derail It All, Pearl Says