Podcasts about img college

This weeks guest is Geoff Arnold. He does both radio and TV for the Baltimore Orioles. Topics of discussion include: Picking a college without a broadcast program. How working with a judge led to changing his career course from studying law to broadcasting. Getting his foot in the door at IMG College with a group of future stars.… Read More

When it comes to grilling, few brands command the same level of recognition and loyalty as Weber. With a rich history dating back to the 1950s, Weber has become synonymous with backyard barbecues, tailgating traditions, and outdoor culinary experiences. However, as competition in the grilling industry intensifies, Weber has understood the importance of continuously reinvigorating its brand and connecting with new audiences. One of their standout marketing initiatives, the "Go Grill. Go Longhorns." campaign, exemplifies the company's strategic approach to brand activation, public relations, and experiential marketing.Brand Activation: Tapping into the College MarketWeber's partnership with the University of Texas and its athletic department was a brilliant move to activate the brand within the college market. By licensing their Q-Series grills with the iconic Longhorns branding, Weber tapped into the passionate fan base and tailgating culture that surrounds college sports. This move not only opened up a new revenue stream but also allowed Weber to associate its brand with the excitement and camaraderie that come with game-day festivities.Public Relations: Generating Buzz and Shareworthy MomentsA successful brand activation campaign requires a well-executed public relations strategy, and Weber did not disappoint. By collaborating with IMG College and CLC, Weber ensured that its message reached a broad audience of college sports enthusiasts. Additionally, the company rolled out a national and regional PR campaign, amplifying the buzz around the licensed grills and their integration into the tailgating experience.Experiential Marketing: Bringing the Brand to LifeWeber's true mastery lies in its ability to create immersive, experiential marketing opportunities. Through game-day activations and a multi-city tour, Weber brought its grills to the heart of the tailgating action, allowing fans to experience the brand firsthand. These experiential events not only showcased the product's capabilities but also fostered an emotional connection between the brand and its target audience.Social Media: Fueling the ConversationIn today's digital age, no marketing campaign is complete without a strong social media presence. Weber recognized this and launched a dedicated social media content campaign to drive buzz and engagement around the "Go Grill. Go Longhorns." initiative. By leveraging user-generated content and sharing tailgating moments, Weber tapped into the power of social media to amplify its message and foster a sense of community among its fans.Campus Partnerships: Extending Reach and Brand AwarenessTo further solidify its presence in the college market, Weber forged partnerships with campus bookstores, extending its reach and brand awareness beyond the tailgating scene. By making its licensed grills available for purchase on campuses, Weber ensured that students and fans alike could easily incorporate the brand into their game-day festivities and daily lives.Overall, Weber Grills' "Go Grill. Go Longhorns." campaign exemplifies a well-rounded marketing strategy that effectively combines brand activation, public relations, experiential marketing, and social media tactics. By tapping into the passion and traditions surrounding college sports, Weber has not only strengthened its brand loyalty among existing customers but has also opened the door to a new generation of grill enthusiasts. As the company continues to innovate and adapt its marketing efforts, it remains a shining example of how to create immersive brand experiences that resonate with consumers on an emotional level.-Jason Use My Amazon Associate Link Below To Make Purchases Thanks For Listening Everyone! Pay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316Amazon Associates LinkGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/

In this episode we welcome Missy Ripepi, Sr. Director of Ticket Sales & Service for the Pittsburgh Pirates of the MLB. Missy has led an incredible career journey. She built the foundation of her career in inside sales with the Pirates, was dedicated to growing her career and found that growth in her journey. Missy has worked for the Rams of the NFL, Avalanche of the NHL, FEVO, IMG College, and her path has come full circle back with her hometown team the Pittsburgh Pirates developing future stars in our industry.

Today, we celebrate episode 200!!!!!!  What??!!!!  Thank you to everyone who has listened and supported our journey!Our next guest, Yogi Roth,  has been driven by the power of sports and story for over 20 years as an on-air college football analyst, Elite 11 coach, Emmy Award-winning filmmaker, and New York Times and Amazon best-selling author.  He was also the co-founder of Win Forever, LLC with Pete Carroll, which was a company dedicated to coaching coaches on the development of a philosophy.  Yogi is also a co-owner of the Paris Musketeers, the only football team in Paris!Yogi, who gave a TEDx Talk at the TEDx Austin Women's Conference, has spoken around the globe alongside brands such as Nike, World Surf League, JC Penny, Dignity Health, PMK*BNC, IMG College, USC, UW, Oregon, Gonzaga and Capital One. He has also spoken at the SXSW Festival, addressing masculinity in sports. He also joined the Pac-12 Conference task force, formed to protect student-athletes and address systemic issues threatening college athletics. In the 2020 pandemic-shortened season, Yogi added to his role within the Pac-12 conference as a lead role in football communications and strategy.A graduate of the University of Pittsburgh, Yogi walked on to the football team and earned a full athletic scholarship. He transitioned to coaching and joined the USC Football staff while earning magna cum laude with a master's degree in Communications Management at the Annenberg School for Communications and Journalism. He also taught a class titled Storytelling: The Internship to Pac-12 student-athletes.Today, we learn about Yogi, the dad.  We learn how he met his wife, Amy, on an airplane.  In fact, Amy is a successful entrepreneur who started KindTail.  We learn about his mom's parents being holocaust survivors, as well as the detailed story of his grandfather being shot eight times!.  We learn about his inner belief that is so important to him as a father.  We learn about his Love of Science....there is a story! We will learn about the quote, "Knowledge is no burden to carry."   Yogi will also share how well-read his father is and reads five newspapers daily!   This episode has so much more gold, and I encourage you all to listen to this fantastic conversation!  To talk football, family, and storytelling, connect with him @YogiRoth.Please don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!

#BrandLoyalty #CustomerExperienceFor a great example of brand loyalty, look no further than the NFL's San Francisco 49ers. The 49ers are famous for their passionate fan base, which is one of the most loyal in professional sports.How does one of the most successful sports franchises in America cultivate a fan base that is so intensely loyal? The answer lies in business models that are heavily focused on fan engagement, treating customers as a relationship rather than a transaction.In this episode, we talk with Alex Chang, the Chief Marketing Officer of the San Francisco 49ers, for practical lessons on brand loyalty that we can apply to our organizations.The conversation includes these topics:-- On working in sports branding for the 49ers-- Why is fan experience important?-- How do the 49ers create fan loyalty?-- Create customer loyalty by building customer relationships-- How to use data and analytics to cultivate loyal customers?-- Building a mission and purpose to drive customer satisfaction and create happy customers-- How the 49ers segments customers in their football marketing-- Issues and challenges when using data and analytics to drive fan engagement-- What is the relationship between brand promise and customer experience?-- How can people outside the sports business take lessons from the 49ers' loyalty programs?-- How can marketers build an emotional connection with existing customers?Subscribe to our newsletter to get notified of upcoming LIVE shows: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/brand-loyalty-lessons-san-francisco-49ersAlex Chang is in his third season with the 49ers and serves as chief marketing officer. In his role with the team, Chang leads all areas of marketing including brand strategy, creative, media, social, digital, content production, game presentation, events and corporate communications.Prior to joining the 49ers, he served as the head of partnership marketing for Samsung. Prior to that, Chang worked at elite marketing agencies. He was vice president at Wasserman where he advised global brands on their sports and entertainment partnerships. He also served as vice president at IMG College. Chang became an industry expert while at American Express, where he spent 13 years in various marketing roles including vice president of sports and entertainment marketing and vice president of U.S. advertising.

Deontre Gray is currently a Creative Ad Solutions Manager at Roku Inc. At the time of this recording, he was working with the NBA on ESPN live sports marketing team, where he'd worked in digital + brand marketing at ESPN for nearly 4 years. Deontre is a former student-athlete from The Ohio State University where he studied business and ran track & field. He also interned with the athletic department there through multiple roles and previously worked with IMG College in marketing. Deontre Gray is an entertainment and sports marketing savant and friend of the show. But above all, he's someone who's dedicated to giving back to the community and achieving his definition of success by helping others and carving out his own legacy as such. “Success is measured by how many people you bless.” - Tre Connect with Tre:LinkedIn: https://www.linkedin.com/in/deontre-gray/  Timestamps: 0:00 Intro0:55 Running Track & Field at Ohio State, other now-famous athletes he interacted with during that era4:01 What took Deontre from collegiate student-athlete to working in sports marketing at ESPN9:55 What Deontre did to make sure he landed an ESPN internship12:10 How authenticity differentiates you when networking; don't just be transactional15:24 What Tre did in first ESPN internship role in Consumer Insights & Corporate Citizenship23:05 How Deontre secured a full-time ESPN role after his internship; How to ensure you get a full-time return offer from your internship31:46 Biggest factors when weighing whether working at ESPN vs other companies Tre had offers at33:53 How NYC was for Tre when he first moved there37:52 Deontre's work as a marketer for the NBA on ESPN45:02 Tre's proudest project from his time on the NBA on ESPN Marketing team:“More Than Just A Game” campaign amidst the turbulence of summer 202049:25 What's it like working at such a large company  (ESPN within the greater Walt Disney Company) in terms of getting things done quickly?52:19 Tre's thoughts and perspective on things like imposter syndrome, being the only person of color in a meeting etc. within corporate America, and how to overcome it56:15 How to leverage being one of the only minorities in a corporate meeting to bring new ideas and your culture's unique perspectives to what your company is doing57:46 As a minority, is it an added responsibility to make sure your culture is represented when you're working within corp. America?Some people view it as a con:You can flip this into a pro:59:45 Articulate your perspective for those who can't see from that lens1:00:16 How NBA will evolve over the next decade — international growth, the future of “One and Done”1:04:04 Three skills someone needs to wield to succeed in sports marketing1:05:58 Top 3 NBA players of all time1:08:44 LeBron Inc book, how GOAT debates are hard due to evolution of modern sports medicine and increased player longevity1:10:15 Will Luka or Zion have a better career1:12:29 Who the best rapper in sports is1:14:02 The Three Biggest Motivators in Tre's Life1:15:32 “Success is measured by how many people you bless.”1:16:09 Overlooked forms of currency that are paramount to life1:16:39 conclusion Podcast info:Podcast website: https://smartalecshow.comRSS feed: feed:https://feeds.simplecast.com/ngBH2BfMSpotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=Zr4Fmx2nR6mqaeWNpFCfQQ&dl_branch=1Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99 Connect with Alec on Social:- Linktree to all platforms: https://linktr.ee/smartalec  Recorded in February 2021

In this episode we interview Rachel Perkins. Rachel is the founder of Perks Lifestyle Management. After Graduating from UGA in 2016 with a Marketing Degree and a Digital Media Certificate, Rachel has spent most of her career in the sports + entertainment industries. With the Atlanta Braves, IMG College in Athens, the UGA Hockey Team and Creative Artists Agency (CAA Sports) among her resume, she left the agency world in 2018 and fell into her entrepreneurial journey at the age of 24. After working in Client Services at CAA Sports and managing over 60 NFL players, she realized her strong passion for helping young athletes learn the life skills necessary for off-field/court success. Her work ethic and extensive trust among clients led to an incredible opportunity to start her own company, PERKS Lifestyle Management, in which she assists clients with personal and professional development early in their careers, setting them up for long-term success. In this episode we speak about the different ways athletes can best prepare for their off the field worries, how to properly assess deals from brands, and the do and don'ts when working with companies. To connect with Rachel: www.perkslm.com IG: @perkslifestylemanagement Get our Rookie Mistakes course to help you avoid the common mistakes young athletes make from a financial and career perspective. This course will help give you the playbook you need to give yourself the best chance for financial success and more. https://afrugalathlete.thinkific.com/courses/rookie-mistakes For more information on how to be smarter with your money check out our website at www.afrugalathlete.com Follow us on Social Instagram:https://www.instagram.com/afrugalathlete/ Twitter: https://twitter.com/FrugalAthlete LinkedIn: https://www.linkedin.com/company/a-frugal-athlete/ Follow Amobi Okugo [Founder] Twitter:https://twitter.com/amobisays Instagram:https://www.instagram.com/amobisays/ LinkedIn: https://www.linkedin.com/in/okugo/ Website: https://www.amobiokugo.com/

The Deac2Deac Podcast continues this week, as host Kevin Smith welcomes Ben Sutton, Jr. (‘80, ‘83 JD) to the pod. The longtime Demon Deacon supporter and former CEO of IMG College discusses his lifelong connection to Wake Forest and his favorite Demon Deacon moment. --------------------- Sutton is best known around the Wake Forest community as a longtime supporter of Demon Deacon Athletics, starting from his days as an undergraduate where he was a “mic man” for student cheers during the 1978 and 1979 football seasons. After graduating from the Wake Forest School of Law in 1983, Sutton went on to found ISP Sports in 1992. ISP, which went on to become IMG College, is one of the largest college sports sponsorship and media companies in the United States. Both during his time as CEO of IMG College and after, in his current role as Founder and Chairman of Teall Capital, a private equity and portfolio company, Sutton has served on numerous boards across the country, including the Wake Forest Board of Trustees, the Ronald Reagan Presidential Foundation & Institute and the U.S. National Olympic Committee. He’s been awarded both the Wake Forest University Distinguished Alumni award in 2012 and the Order of the Long Leaf Pine by the state of North Carolina in 2015. He was inducted into the N.C. Sports Hall of Fame in 2017. Around Reynolda Campus, the Sutton family have been loyal benefactors of the university, with donations totaling more than $20 million. The recent renovation of Reynolds Gymnasium included The Sutton Center at Reynolds Gymnasium, a 46,000 square foot recreation and event space.

The Deac2Deac Podcast continues this week, as host Kevin Smith welcomes Ben Sutton, Jr. (‘80, ‘83 JD) to the pod. The longtime Demon Deacon supporter and former CEO of IMG College discusses his lifelong connection to Wake Forest and his favorite Demon Deacon moment.

In this episode, Michael Cheney, President of the UGA Alumni Sports Industry Council, tells us all about the new Council, its mission, and how he was able build it from an idea he had to an illustrious board of advisors of sport industry veterans and providing scholarships to students within the UGA Sport Management and Policy Program in only two short years. The Council currently includes the likes of Vince Thompson, Founder and CEO of MELT; Percy Vaughn VP at Kia Motors America and Chairman of the Chick-Fil-A Bowl Board; Chip Caray, Play-by-Play Announcer for the Atlanta Braves & Fox Sports South; Susan Goodenow, VP of Marketing and Communications for Chicago Bulls; and David Koonin, Agent for Creative Artists Agency Sports, to name a few. Coach Jack Bauerle serves as its Athletic Department Liaison. The UGA Alumni Sports Industry Council is an external advisory board that serves the students and faculty at UGA by providing access to practical professional experience in and executives across multiple sports business related disciplines. It provides guest lecturers, reviews and contributes to curriculum, fundraises for and provides scholarships thru the UGA Foundation, works with students in career development, provides access to coveted internships, and sponsors an annual on campus internship program.Michael is a Terry College of Business alumnus with extensive experience in marketing having developed partnership marketing and sponsorship strategies for Coca-Cola, Sprite, PowerAde, Visa, and BMW, among others. He has negotiated with the IOC, NBA, NFL, NHL, MLB Media, and multiple sports teams across all major US Sports, the US Open, Pebble Beach, IMG College and many more. He is currently a California Bulldog, but flies cross country to Athens, GA often because he is a parent to current Swim Dog, Teagan Cheney, and to a future Swim Dog, Brennan Cheney! Brennan will be joining the UGA Swim Team in 2021! To inquire about the Council or to donate to the scholarship you may reach Michael directly at ugasportscouncil@gmail.com. 33N83W is a podcast curated for the alumni and fans of the University of Georgia. It’s our mission with every episode to remind you of all the reasons why you can be proud to be a Bulldawg! We do this every episode by introducing you to the alumni and people who have made a difference and continue to inspire us!

Hosts Brian Avery and Shelley Lyle, with the University of Florida Department of Sport Management, Office of Engaged Learning interviewed John Tull the Senior Account Executive at Florida Gators Sports Properties-Learfield IMG College. John received his bachelor's in History from DePauw University and his master's in Sports Management from Indiana University. John worked with various sports teams throughout his career. More recently he worked as the marketing manager for the Fresno Fuego Soccer Club, the CEO for the Fresno Falcons Professional Hockey Team, the Manager of Business Development for Penn State's Sports Properties, Associate General Manager for IMG College, and was on the Corporate Partnership Team for FOX Sports before taking his role as the Senior Account Executive for Gator Sport Properties. Please tune in to learn what John shared with #UFSPM​​ students, alumni, faculty, and industry friends regarding his many professional accomplishments. #GoGators #GatorNation #UF #UFSPM

After spending the past 11 months interviewing and highlighting other incredible women in the sports industry, Amanda Borges, Creator and Host of this show, decided it was time to let you in on her story. Amanda found her calling early on during a high school internship with a local TV station. She pursued journalism and sport management in college and then went on to host radio shows, report on all kinds of sports, travel with an NHL team, host fantasy football shows, and much more. She's made stops at Yahoo Sports, the New York Rangers, 1010XL Jacksonville Sports Radio, the Tampa Bay Buccaneers, Genesis Communications, and IMG College. This episode digs into her past, gives a glimpse of her uncertain present, and highlights the hope she has for the future of her career.

A Master Class about the Sports Industry with Andy Dolich. "Andy Dolich brings over five decades of executive experience in the sports industry, including front office positions in the NFL, MLB, NBA & NHL Dolich was responsible for the day-to-day business operations of the San Francisco 49ers. Dolich played a major role in the team's improvements at Candlestick Park and the planning of a new state-of-the-art stadium in the Silicon Valley opening in August 2014. Dolich left the team in 2010 to form his own sports business consulting practice. Clients included IMG College, ADC Partners, (WCC) West Coast Conference, TBT, FanlinQ, and the Bay Area Breeze women's pro soccer team."

Jack Patterson, Vice President of Digital & Social Media, Multi-Media Rights for Learfield IMG College, joins Jay F. Hicks on the Sports Creatives Podcast. The pair discuss how Patterson and his team are working with athletic departments to retain and grow revenues during these times of uncertainty and dig in on the importance of Social+, their 18 content producing partners and the value they are providing to their partners. Patterson also touches on how the Learfield IMG College merger has impacted his department and how they can serve athletic departments and sponsors.   3:10 – How is Learfield IMG College working with its partners, in terms of social and digital, to retain and grow revenues? 5:22 – What are partners doing in the current environment since there are no sporting competitions? 8:07 – How did the Learfield and IMG College merger change how your department is serving athletic departments and sponsors? 12:23 – With the increased level of resources, are you seeing that athletic departments and sponsors feel like they're getting better value? 14:43 – How does this Social+ work and how can it impact what athletic departments can do, in terms of social and digital and creating content? 26:27 – What advice would you give to someone who is leading their external relations, has creatives on their team and is responsible for sponsored content? 32:13 – How important is it to have the creative team involved from the beginning when creating branded content?

New #TeesMe podcast episode alert Protect Da "Brand Partnerships" with Jose Duverge ************************** What you will hear on this episode: • A loose golf club in Brooklyn • Your wife always knows best • Brand Partnerships 101 • close deals with solid relationships over favors • Building networks • Beyond players or spectators, learning the business of sports • Sales isn't a dirty word, We are all selling • The ecosystem of athlete activism & brands ************************** What You Need To Know @playerstribune @on_duverge_of Give to a worthy cause, because Jose said so! lnkd.in/gK7PkXK Sponsorship Connect: In Support Of Feeding America & Second Harvest by The Sponsorship Space Courses Mentioned Bayonne Golf Club, - NJ, www.bayonnegolfclub.com Troon North Golf Club - AZ, https://www.troonnorthgolf.com We-Ko-Pa Golf Club - AZ, https://wekopa.com ************************** With a track record in ticket sales, marketing, and brand partnerships across leagues, teams, and media, Jose Duverge is a proven leader with a unique blend of experience in business development, deal structuring, relationship management, and enterprise culture enhancement. As the Director of Brand Partnerships at The Players’ Tribune, Jose is responsible for spearheading media partnerships with brands across custom content, digital and online video media, and programmatic insertions. The Players’ Tribune, a media company that provides athletes with a platform to connect directly with their fans, in their own words. Founded by Derek Jeter, The Players’ Tribune publishes first-person stories from athletes, providing a unique insight into the daily sports conversation. December 2019, The Players’ Tribune was acquired by Minute Media. Prior to joining The Players’ Tribune, Jose served as the Head of the East Coast Region and Senior Director of Global Partnerships Sales at Legends, a company founded by the Dallas Cowboys and New York Yankees. During his tenure at Legends, he was responsible for managing the East Coast sales team and representing a diverse portfolio of sports properties, mainly in search of naming rights partners. Jose has also held roles at other prominent sports organizations throughout his career where he has led several multiyear revenue-driving deals. As the Senior Manager of Business Development for Soccer United Marketing (SUM), he led the sales strategy development, sales efforts, and internal and external communication around generating new brand partnerships for the Mexican National Team property. Jose also contributed to the procurement of brand partners for other SUM Business Development verticals/properties - Major League Soccer, the U.S. Soccer Federation (Men's, Women's, and Youth National Teams), and CONCACAF. While at SUM, Jose positively impacted the sales culture and facilitated several new brand partnerships throughout his tenure. Additionally, he has spent time with IMG College, the New York Yankees, and the Philadelphia Phillies. Recognized as a “connector” among his peers and throughout the sports industry, Jose has developed a prominent network and enjoys connecting with like-minded professionals. He currently hosts occasional basketball runs for industry executives as a fun and interactive way to build bridges. He is also a champion for volunteering and mentorship. Jose is a former collegiate baseball athlete that holds a Master of Sports Administration from Ohio University and a Bachelor of Business Management from Dowling College. He is a proud first-generation Dominican from Brooklyn, New York, and currently resides in Harlem, New York with his wife. ************************** https://anchor.fm/TeesMe Listen on Apple, Spotify, Google #TeesMe #podcast #storiesNeedToBeTold #untoldStories #JoseDuverge #ThePlayersTribune #OhioUniversity #BrandPartnerships #ProtectDaBrand #golf #Brooklyn #TeesMeLive #TeesMeTour #StayTuned #2020 #in18 @teesme.thepodcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Topics include: Missing March Madness Tony's start in broadcasting Busting out of the mid-20's malaise Taking over for Bob Rondeau at UW Calling the Dominic Green shot (Hopefully) getting ready to call the Michigan game Song:"Too Complex" by Kid Daytona and 6th Sense Castricone highlights: IMG College

On the heels of yesterday's blockbuster announcement from Learfield and IMG College, SBJ/SBD's Michael Smith checks in to discuss the details of the partnership, what questions remain, how the industry may be impacted, and what effect the "deal of decade" will have on other companies in a variety of verticals.

Episode 223 This week's guest is T.J. Harley. T.J. got his start working in a t-shirt shop while going to college at Clemson University. He worked whenever he didn’t have class and got a chance to learn and use Illustrator. After graduation T.J. got his start in the sports industry and began working for The Collegiate Licensing Company in Atlanta, now IMG College. He worked at IMG for almost 11 years and now runs Harley Creative focusing on the sports and entertainment industries. T.J. has met people within the industry and works on retainer for many of his clients. He has a love for branding but does it all from web design to publication design. Follow T.J.: Harley-Creative.com IG: @tj_harley @harleycreative Twitter: @tj_harley @harley_creative Dribbble: harleycreative Find more great episodes at www.rechargingyou.com Connect on Instagram & Twitter: @designrecharge Or email me at diane [at] rechargingyou.com Become a part of the Design Recharge Family and get access to the interviews each week. Sign up at http://www.rechargingyou.com Any books or products mentioned are linked to my Amazon affiliate account. So a small portion goes to me if you buy the item link from there.

Welcome to Episode 15 of the Front Office Exchange podcast featuring David Shoemaker, General Manager of Razorback Sports Properties. David and I were both Marketing Coordinators for USA Baseball back in 2003 in what was both of our first jobs. When USA Baseball - in a shocker - failed to quality for the Athens 2004 Olympic Games, the USOC cut our funding and our roles changed; I moved on to the USGA and David was let go. He talks about what came next - an internship with Octagon - and how he took what he learned from his USA Baseball experience to become a harder worker, a better networker and someone who says "yes" to opportunities, to now leading what is one of IMG College's leading properties. We've heard from two members of IMG College - Jason Wilmoth and Will Baggett back in Episode 10 - but now we get to hear from someone leading the charge for one of its universities. Big thanks both to David and to you for listening. For show notes, past episodes and more, please visit us at www.frontofficeexchange.com, on Facebook at Front Office Exchange and on Twitter at @frontofficeexch. Please also feel free to reach out to me directly at jake@frontofficeexchange.com and on Twitter at @jakefehling. This and past episodes of Front Office Exchange are available on iTunes and SoundCloud, among other places, and I encourage you to subscribe, share episodes, rate them, add comments, and suggest ideas for future guests.

Welcome to Episode 10 of the Front Office Exchange podcast, where we are actually featuring two guests - Will Baggett and Jason Wilmoth (L-R in the accompanying thumbnail) - both of whom are with IMG College. So obviously this podcast is a little different. Normally we feature one guest, but I thought this would make for an interesting dual-episode since both Will and Jason are with the same company. I had never met Will before speaking with him, but he's very active on social media through his connection to Front Office Sports - if you're a fan of sports business and you're not following them, you should - and there has been some buzz around a new book he recently co-authored called The Blueprint, which is designed to help new college graduates with early career development. Will is a recent graduate of Baylor's sports management graduate program and a Strategic Brand Management Coordinator in IMG College's Atlanta office, and if I had my act together as well as he does after I graduated, I would have been dangerous. Jason is a long-time friend who is currently Director, Sponsor Services in IMG College's offices in Winston-Salem, N.C. Our careers in sports have interwoven several times over the years, especially when I worked for USA Baseball and he was with the Tampa Bay Rays. He has risen steadily through the ranks of sports business, and is enjoying a successful run in what is his hometown there in North Carolina. When I created this podcast I wanted to focus on the careers of leading senior-level executives in sports business, but I wanted to be sure to shine a light on rising stars as well. Both Jason and Will fall into the latter category, although they are at very different points in their careers as well. The two perspectives should provide listeners with great insight, and it was Jason's advice at the end of our conversation about playing the "Point Game" that really stuck with me. You'll hear Will's interview first, followed by Jason's shortly after the 31-minute mark. Big thanks to both of them, and to you for listening. For show notes, past episodes and more, please visit us at www.frontofficeexchange.com, on Facebook at Front Office Exchange and on Twitter at @frontofficeexch. Please also feel free to reach out to me directly at jake@frontofficeexchange.com and on Twitter at @jakefehling. This and past episodes of Front Office Exchange are available on iTunes and SoundCloud, among other places, and I encourage you to subscribe, share episodes, rate them, add comments, and suggest ideas for future guests.

Dan talks motivation, lists and treating every day like gameday. Bio: Vice President at IMG College, after recently moving over from his role as Vice President and General Manager of USC Sports Properties, a division of Fox Sports. Coached men's basketball at St. Mary's College and the University of Oklahoma. Former General Manager of IMG College - West Coast Conference. In 2015 he was named by Street & Smith's Sports Business Journal as one of the Forty Under 40. Interview Notes: You have had the privilege to work under some incredible leaders: what did you learn from them about leadership? Randy Bennett (St. Mary's College men's basketball coach) – Work Ethic Randy Freer (Fox Sports) – Both sides winning makes the best deals Tell us about how you landed a title sponsorship with Zappos when you were with the West Coast Conference. Following Randy Freer's advice/model Not the largest deal I've done, but the one I'm the most proud of. How do you approach hiring and putting together your team? Best person for the job Best fit Careful not to just hire someone you know I read where you have a different strategy for motivating sales people: can you tell us more about that? Sales team doesn't compete for commissions.  When one person makes a sale, the entire team is rewarded. People are more motivated by whether they are benefiting or costing the team than they are any other type. Who are your mentors or people you look up to today? Already mentioned Randy Bennett and Randy Freer Jeff Shell (brother) - When did you learn a big leadership lesson, and what was it? Kelvin Sampson at University of Oklahoma - Treat every day like it's a game What habits have been key to your success? Make Lists! What advice do you have for young professionals who are striving to be better leaders or maybe even trying to get that first opportunity to lead? Relationships matter – key inner circle v. network/contact/acquaintance Where can people go to learn more about you or IMG? IMG College LinkedIn Twitter Thank Yous/Acknowledgements: Antioch Live/Clear Day Media Group - music Jonathan Davis - production Clint Musslewhite - voice over

On this week's episode, we go behind-the-scenes at Major Level Creative Connect (MLC Connect) 2016 with a panel that Todd Radom, Brian Gundell and myself were asked speak on called "Ambassadors of Sports Design". We come together for a no-holds-barred discussion on the state of industry, how each of us are ambassadors of sports design and what we can do gain credibility and drive industry forward in regards to professionalism and advocacy. For visual reference, the deck for this presentation can be found here Mentions Include: MLC Connect MLC Connect's Twitter Todd Radom, Episode 4 Todd Radom's Twitter The Sports Show @ NYC's Chelsea Gallery Brian Gundell, Episode 71 Brian Gundell's Twitter Brian Gundell's Dribbble Boyd Erickson, Arizona State Jon Willey, Miami Dolphins IMG College Surf Melendez, Episode 58 RiCardo Crespo Megan Magiera's Twitter, Indianpolis Colts The next interview podcast will be a crossover episode. Sean Callanan, founder of SportsGeek, and I are collaborating on an episode that appear on both podcasts. A part 1 & 2 split between two brands. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Ben Sutton, Chairman Emeritus of IMG College joins us for a wide-ranging conversation on the future of collegiate sports media rights and the collegiate landscape. Brec Bassinger, actress and star of the Nickelodeon hit TV show "Bella and the Bulldogs" talks to Sophia Berger about the show based on a Female QB who plays on an all-boys football team. Andrew Muscato, filmaker, discusses his latest documentary “Doped: The Dirty Side of Sports” airing on Epix. #BenSutton #IMG College #BrecBassinger #Nickelodeon #BellaandtheBulldogs #GirlPower #AndrewMuscato

"If you are gonna wake up every day and you are gonna go to a job that you truly love and you're truly passionate about and it makes you happy, then it doesn't matter if you're pigeonholed." Alexandra Mount is a lady of many talents. Not only do those talents include design, but also athleticism (she played D1 lacrosse), a sense of humor and resilience. On this week's episode, Alex joins the podcast to discuss her rise in an extensive and ambitious sports career to the biggest sports brand in the world where she's currently an art director for the Consumer Product division of the NFL. Alex tells her story including playing lacrosse at Boston University while majoring in graphic design to her chance meeting while teaching sailing classes to what happened to be the wife of SME Branding's Ed O'hara. Her career lead her from SME to an ambitious and persisitant sports design job search which included walking directly into MLB Advanced Media in Chelsea Market in Brooklyn. Alex discusses her search, perseverance and her eventual landing at Madison Square Garden where she worked on projects for the New York Knicks and the New York Rangers. Many in this industry are afraid of getting pigeonholed as a "sports designer", Alex gives her point of view on this and we reveal some of the multiple avenues in the sports industry one can work and create in. We dive deep into discussion about the growth of the game of lacrosse, specifially women's lacrosse and the importance of women's sports. Lastly, Alex touches on what she does day-to-day at the NFL as she describes her internal department gives us some ideas of what the NFL Consumer Product Division is working on in regards to lifestyle branding and products. Mentions include: Alex Mount on Twitter Right Amount Design SME Branding Ed O'hara Episode 31: T.J. Harley MLB Advanced Media in Chelsea Market, Brooklyn IMG College Michelle Cruz, Senior Art Director, New York Red Bulls Red Bull's Red Bulletin The Art of Flight Paul Rabil (lacrosse) Episode 5: Steve Vollmer, Jr. Our next is Rebecca Feferman. Rebecca is the head of SXsports, the sports & technology track at the world renown South by Southwest conference in Austin, TX. Rebecca will be joining the podcast to give us some insight into the conference's offerings this upcoming year for the sports track and discuss the future of sports, startups and technology. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"If you do good work, hopefully people will respect that and want to hire you again." TJ Harley, founder and creative director of Harley Creative and Vectorloop comes aboard the podcast this week. TJ was the former creative director of the Collegiate Licensing Company where he lead branding and creative strategy on college sports brands for nearly 11 years before leaving to join the ranks of entrepreneurship. On this episode, we talk about TJ's career – from his first design job at a t-shirt shop in Clemson, South Carolina to his decade at the CLC, to starting his own businesses – TJ has a great story about his career climb struggling with confidence to later working on brands such as the NCAA, BCS and more. We also discuss the importance of business relationships, not burning bridges and how who you know is more important than what you know. The pleasures and challenges of full-time freelancing out of your house, including the fighting the urge to not shower daily also make their way into the conversation. Lastly TJ gives us some insight into his latest projects with the College Football Hall of Fame and the Vault of American Football and reveals his disdain for creative briefs and brand standards. Mentions include: TJ Harley on Twitter Harley Creative Harley Creative on Twitter Harley Creative on Dribbble ACC's 50th Anniversary Logo Collegiate Licensing Company IMG College Vectorloop 2006 SEC Men's Basketball Tournament New NCAA Branding by Joe Bosack & Co. Joe Bosack Todd Radom Fraser Davidson Skye Dillon Georgia State University branding Kris Bazen, Sports Fonts Foundry Fermata Partners Collegiate Consulting College Football Hall of Fame The Vault of American Football American Road Trip Our next guest is Tim Oliver. Tim is an Art Director at Golf Digest magazine where he has been creating award-winning work for over 15 years. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter.

Brent Jones has been working to meld the duties of marketing and communications into one department at the University of Southern Mississippi. Those tasks entail a plethora of duties, including  promotions, communications, licensing, sponsorship fulfillment, branding, advertising, ticket sales campaigns, in game production, fan engagement, video operations, public relations, social media, community relations, the athletic department website, digital assets and the spirit squads for Southern Miss Athletics. Yes, that is a lot to digest, except Jones also oversees departments for sports information, broadcasting, sports technology and video operations, IMG College, LRG, M-Club ( Letter winners association) sports marketing department, digital marketing and creative services. So, basically, Jones has only a short window to chat on the podcast before catching his breath and continuing on. Jones covers the gamut in terms of different ways to attract fans to S. Mississippi as well as live the brand of the institution, and get most departments working together, instead of apart. Twitter: @BrentJones4

"Designers are a dime a dozen. There are tons of designers in the world. Who's the best designer in the world? We probably can't name one because there are [1000s] that are about the same level...the way that we distinguish ourselves is through our personalities, our world view and also our skillsets. But how comfortable can you make the person you are working with in regards to them being able to trust you and executing something that is going to be good for them." Former guest and renown sports branding designer, Joe Bosack returns to the show for milestone Episode 25 in order intercept the mic and interview Makers of Sport founder & host, Adam Martin. In this episode, Joe gives Adam the opportunity to tell his story beginning in his grade school days drawing fake movie posters all through falling in love with graphic design, business and the eventual founding of Makers of Sport. Through his backstory, Adam touches on things like being an average student, becoming passionate about something after once being apathetic, failure, his transition from full-time employment at a global sports agency into running an independent design consultancy. The two friends also discuss why Adam enjoys having multiple creative pursuits instead of focusing on one medium or task, the podcast beginnings and how it has affected Adam's current business processes and workflows, as well as why the show or its topics aren't for everyone. For some of Adam's favorite reads, check out the Makers of Sport Book Club. Mentions Include: Guest Host, Joe Bosack A. Martin Design Eastern Kentucky University AIGA Host Communications now IMG College Collegiate Licensing Division (CLC) Tailgate the SEC on Dribbble Able Engine, Lexington web company Able Sports Back Out In The Wild blog post Sean McCabe seanwes Podcast Alexis Ohanian Without Their Permission Episode #4: Todd Radom Episode #22: Fraser Davidson Episode #2: Joe Bosack Episode #8: Darrin Crescenzi Dan Simon, Studio Simon Bethany Heck Dribbble CoSIDA Conference 3d Lacrosse Big thanks to Joe Bosack, founder and creative director of Joe Bosack & Co. for hosting this milestone episode. Our next guest is Bethany Heck. Bethany is the designer founder of Eephus League, a baseball website dedicated to the game and its culture. She was also recently a designer at IBM's Mobile Innovation Lab in Austin, Texas.

The first episode of Halftime launches as host Adam Martin talks about what Halftime is and why Makers of Sport Podcast is integrating this series into the show along with the interviews. He reveals the goals for the series and a few future topics including impostor syndrome, freelance pricing, the “like” drug and more. Mentions include: Tyson Beck, Episode 16 Host Communications Jim Host, Sports Business Entrepreneur Arnie, The Documentary IMG College Octagon Sports Eastern Kentucky Colonels Roy Kidd, Former Football Coach of EKU Sports Business Journal 3d Lacrosse USA Today Great State Showdown JMI Sports Whole New Mind: Why Right Brainers Will Rule the Future by Daniel Pink The latest interview show was supposed to be Aaron Masik, however, he recently moved from the San Antonio Spurs to the San Diego Padres so his interview will be postponed until later in the spring. Therefore the next guest on Episode 20 will be Ted Irvine, Design Director of Vox Media. Be sure to follow Adam on twitter (@TAdamMartin) or Dribbble, as well as the show (@MakersofSport).

Former Louisiana State University athletic publications director (and acting creative director), Jason Feirman joins us this week to discuss an insider's perspective working on creative projects within a prominent college athletic program. Jason spent 13 years at LSU, was a part of many national championships and final fours and lead the rebranding of the Tigers in the early 2000s. He discusses the day-to-day of life in a successful athletic program and talks about some of his favorite projects. In 2012, FootballScoop.com gave the ultimate compliment of Jason's work saying "Only LSU can produce a media guide that gives you goosebumps". Mentions Include... IMG College LSU Posters The Tiger eye at center field Under Armor Northwestern rebranding behind-the-scenes video Mesh Integrated Advertising & Marketing Jason's Portfolio Next guest is Todd Radom. I stated that Todd is an expert at BASKETBALL aesthetics. I meant to say BASEBALL.

Matt Hernandez of Matt Hernandez Photography joins host Adam Martin to discuss his time working as a graphic designer at Athlon Sports Publishing, IMG World and the University of Kentucky Athletic Department. He also talks about his transition to full-time sports photography from design; touching on what it is like to work with high school vs. college athletes and how his design background has helped him become a better photographer. Mentions include... Matt Hernandez Photography Athlon Sports Publishing IMG College University of Kentucky Athletics University of Louisville Basketball, Russ Smith Brad Smith, Sports Illustrated Director of Photography

We conclude our series of UNC profiles with a visit to the NC Research Campus. We learn how Morehead Planetarium helped train the early astronauts. And Ben Sutton talks about the work of the IMG College sports marketing company.

"Covering sports, politics and other topics from a social economical and racial standpoint." Guest: Dr Kenyatta Cavil of the THG Agency will recap the weekend in the MEAC,SWAC and Division II Playoffs and other related topics. Dave Goren, Executive Director at National Sportscasters and Sportswriters Association, Wake Forest Football analyst - IMG College will preview the ACC teams in the NCAA Tournament and talk some NHL Hockey. *Plus breaking news, scores, updates and we will break down the NCAA Tournament brackets and discuss the story of the 2 teens charge with rape in Ohio in our round table discussion.