Podcasts about fitness franchise

Send us a textHey Jam Fam, welcome back to another fun episode with guest Christie Sirota- Jordon!  Christie is an experienced industry professional and has worked in all facets of the the dance world.  A true lover of the arts, Christie has wants to give back to the dance community, and it doing so with her fitness and dance programs.  We hope you enjoy our chat with Christie Sirota-JordonChristie Sirota-Jordon is a seasoned choreographer, educator, and creative director with over 20 years of experience in the entertainment industry. She began teaching and choreographing at the age of 15, developing a unique and versatile style shaped by training with top choreographers across the country—from the East Coast to the heart of L.A.'s commercial dance scene.A Pittsburgh native, Christie has traveled nationally with renowned conventions and organizations such as Commercial Dance Intensive (CDI), Dance Masters of America, Dance Caravan, Professional Dance Teachers Association, N-House Productions, and VIP Dance Competition. She continues to teach master classes and set choreography for studios and dance teams across the U.S.Her performance and choreography credits span high-profile projects including Las Vegas Fashion Week, Latin music legend Juan Luis Guerra, Disney's boyband NLT, dance-pop group Taxi Doll, and the popular fitness program Hip Hop Abs. Christie is also a regional trainer for The BodyBar(re) Fitness Franchise and teaches “conditioning and cross-training for dancers.” Christie's career has transitioned into other facets of the entertainment industry including creating & directing events. She currently serves as a National Director for VIP Dance Competition, co-producing and overseeing events nationwide. In 2018, she founded 412 The Intensive in Pittsburgh, a program designed to empower young dancers through high-level training, artistic exploration, and career preparation. The program has since expanded to Chicago with the launch of 312 The Intensive, alongside a growing suite of mentorship programs.These mentorship initiatives offer dancers deeper, more personal support—focusing not just on technical growth, but also on confidence, clarity, mental wellness, and mapping out next steps in their dance journeys.Now, with two decades in the industry, Christie is partnering and preparing to launch her latest program geared toward college-aged dancers looking to break into the entertainment world. Her mission is to redefine what it means to be a freelance artist—shifting the narrative from "starving artist" to confident, thriving artist.For more information on The Intensive, go to: www.theintensivedance.com Thank you for listening Jam Fam! Make sure you follow us across social media and don't forget to like and subscribe anywhere you listen to your favorite podcasts!Facebook: JAM Joe and Michelle's Dance PodcastInstagram: jam_dance_podcastTwitter: @jamdancepodcastEmail: jamdancepodcast@gmail.com

Fitness franchise growth is not just about expanding locations—it's about building brands, innovating experiences, and creating global communities. Few leaders understand this better than Tom Dowd, CEO of FIT House of Brands, who is steering the future of fitness franchising through a bold combination of strategy, technology, and culture. Tom Dowd's career has been defined by growth and transformation. As the former COO of GNC and co-founder of Performance Inspired Nutrition alongside Mark Wahlberg, Dowd knows what it takes to scale health and wellness brands at the highest levels. Now, as the CEO of FIT House of Brands, he leads three powerhouse fitness concepts—F45 Training, FS8 Pilates, and VAURA Pilates—under a unified platform designed for accelerated global expansion. At the core of Dowd's approach to fitness franchise growth is a deep focus on brand experience and operational excellence. Each brand under the FIT umbrella offers a distinct fitness journey: F45 delivers high-intensity functional training, FS8 blends Pilates, yoga, and toning for a complete mind-body workout, and VAURA offers athletic reformer Pilates with a multi-sensory studio environment. Together, these offerings meet the evolving needs of modern fitness consumers, while creating opportunities for franchisees to diversify and scale within the FIT ecosystem. Dowd emphasizes that sustainable fitness franchise growth requires more than just a compelling workout. It demands innovation at every level—from data-driven programming and immersive studio technology to franchisee training and member engagement strategies. FIT House of Brands has built a proprietary platform that combines content libraries, analytics, and member-facing technology to enhance the studio experience and drive deeper brand loyalty. Building a connected wellness ecosystem is a major part of Dowd's vision. By partnering with strategic investors, corporate partners, and technology innovators, FIT House of Brands is expanding beyond the studio walls to support members' holistic wellness journeys. This ecosystem approach not only strengthens member retention but also enhances the value proposition for franchisees looking for robust, future-proof business models. Tom Dowd's leadership philosophy centers on community, scalability, and operational precision. He believes that franchisees are the lifeblood of a fitness brand's success, and the system must be designed to empower owners at every stage of their journey. Through streamlined onboarding, data-supported decision-making, and ongoing education, FIT House of Brands is building a network of owners equipped to thrive in a competitive fitness market. Fitness franchise growth also depends heavily on brand agility. Dowd is keenly aware of shifting consumer demands—more focus on personalization, technology integration, wellness beyond physical fitness, and community connection. His strategy ensures that each FIT brand evolves with the market while maintaining operational simplicity for franchise owners. Another critical factor in Dowd's success has been his ability to create scalable brand architectures. Rather than relying on one-size-fits-all models, he and his team have developed adaptable systems that allow each franchise location to maintain consistency while catering to the specific demographics and needs of its local market. This level of flexibility enables brands under FIT House of Brands to thrive across 55 countries and counting. Tom Dowd's approach to fitness franchise growth is a blueprint for how health and wellness brands can move beyond traditional models and build sustainable global platforms. By integrating innovation, community, operational excellence, and strategic expansion, he is redefining what success looks like in the fitness franchising space. As the fitness and wellness industries continue to evolve, leaders like Tom Dowd will shape the future by focusing not only on the product or service, but on the entire ecosystem that supports it. Fitness franchise growth, at its best, creates lasting impact—helping people live better lives while creating meaningful business opportunities around the world. Watch the full episode on YouTube. Don't miss future episodes featuring powerful conversations and actionable insights from today's top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Tom Dowd Tom Dowd is the CEO of FIT House of Brands, one of the world's largest fitness and wellness franchisors, home to F45 Training, FS8 Pilates, and VAURA Pilates. With decades of experience scaling global brands, including as COO of GNC and co-founder of Performance Inspired Nutrition with Mark Wahlberg, Tom is a dynamic leader driving innovation, brand evolution, and franchise growth worldwide. Under his leadership, FIT House of Brands operates over 1,500 studios across more than 55 countries, delivering cutting-edge fitness experiences and building a connected wellness ecosystem that meets the diverse needs of today's consumers. To explore more about Tom Dowd and FIT House of Brands, visit FunctionalInspiredTraining.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he's redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He's founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy's approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience.It's not just about the workouts, but also about understanding people's life challenges and tailoring fitness to meet those needs.Rick talks about how the Alloy model thrives with a small membership base that allows for deep connections between trainers and clients.He also shares some truly inspiring client success stories that show why fitness is way more than just looking good.And with Alloy growing very fast, Rick talks about maintaining the core values while bringing in new franchisees and expanding across the country. Listen in!Key TakeawaysIntro (00:00)Older demographic drawn by premium, personalized training (00:50)Evolution from grassroots to digital marketing (02:06)Referrals remain a major source of growth (04:20)“Stronger Together” client story program (05:15)Fitness goals are often rooted in life's serious challenges (06:45)Building community with only 130-250 members (09:23)Dunbar's number and client intimacy (10:59)“Surprisingly personable” gift system (13:45)Coaching with behavioral science at core (16:56)Alloy's expansion plans through 2030 (18:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

EPISODE SUMMARY In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they've been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and confidence to their team—and clients. 3 KEY TAKEAWAYS Custom GPTs act like team members. Paige and Mike created specialized ChatGPT personas like “Marketing Director” and “Wilcox Wizard” to help with content creation, client engagement, and coaching systems. Faster execution. Paige used to spend months launching marketing campaigns. Now, with AI support, she's able to launch a new version of their Kickstart program every 5 weeks—with better results. Clarity builds confidence. Mike used ChatGPT to organize years of biomechanics training and client data into a clear, coachable system that's improving team performance and client progress. ABOUT PAIGE & MIKE WILCOX Paige and Mike Wilcox are the husband-and-wife team behind Wilcox Wellness & Fitness, a personal training business in Bangor, Maine, with a franchise in Brunswick. Paige leads marketing and business development while Mike focuses on coaching systems and biomechanics training. Their commitment to helping clients move better and feel better shows up in their use of AI—not as a shortcut, but as a tool for clarity, empathy, and deeper human connection. Learn more about their work at www.wilcoxwellnessfitness.com

What does it take to turn a passion for fitness into a thriving business—and then franchise it successfully across the country? In this episode of the Second Act Success Career Podcast, host Shannon Russell sits down with Devan Gonzalez, fitness entrepreneur and co-founder of Strive 11 Fitness, to explore how he turned his love of coaching into a six-figure in-person training business and later launched a successful gym franchise.Devan shares how mindset shaped every step of his journey—from being a 13-year-old martial arts instructor to opening his own gym during the pandemic and expanding into multiple locations through franchising. This conversation covers the real truth behind franchising a business, why mindset is everything, and how betting on yourself is often the safest risk you can take.Whether you're dreaming of quitting your 9-5, opening a brick-and-mortar business, or scaling your current idea, this episode is packed with advice to help you take the leap with clarity and confidence.Key Takeaways:Why time is your most valuable asset when launching a businessThe difference between franchising and licensing—and which one fits your goalsHow to adapt your business model as you growTips for negotiating lease terms and working with landlordsThe role of mindset in overcoming fear, failure, and building long-term successHow to support franchisees with real estate, branding, and operations from the startSHOW NOTES:https://secondactsuccess.co/196Connect with Devan Gonzalez:https://www.strive11fitness.com/https://www.facebook.com/devangonzalez.officialhttps://www.instagram.com/devan.gonzalez/https://podcasts.apple.com/us/podcast/the-mindset-cafe/id1650827999-------- You are listening to the Top 2% globally ranked podcast Second Act Success!READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life at https://startyoursecondact.com. Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyFREE Resourceshttps://secondactsuccess.co/resourcesLISTEN to the How To Quit Your Job and Start A Business Podcast! https://secondactsuccess.co/listenLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coTikTok - https://www.tiktok.com/@secondactsuccessFREE Resources - https://secondactsuccess.co/resources REVIEW & SUBSCRIBE THE PODCAST!

Devan Gonzalez is a mindset-driven entrepreneur, CEO of Strive 111 Fitness, host of the Mindset Cafe podcast, and best-selling author of Money Muscle Mindset: The Underground Playbook for Aspiring Gym Owners. As a leader and franchise visionary in the fitness industry, Devan has transformed Strive 111 Fitness into a thriving brand, helping aspiring gym owners turn their passion into profitable businesses. His journey is a testament to resilience, innovation, and the power of mindset, inspiring countless entrepreneurs to break through barriers and achieve lasting success. On this episode we talk about: – Devan's entrepreneurial journey—from selling t-shirts in high school to launching a fitness franchise – The decision-making process behind scaling Strive 111 Fitness through franchising – Upsides and downsides of the fitness industry, and how to stand out in a saturated market – The financial realities and risks of gym ownership – Building a differentiated gym model and offer structure for profitability – Essential skills for moving from personal trainer to business owner – Balancing entrepreneurship with family and personal life – Actionable advice for aspiring gym owners and trainers Top 3 Takeaways – Niche Down, But Build a Baseline First: Success in the fitness industry comes from first establishing a broad client base before niching down to your ideal clientele. This approach ensures steady revenue and adaptability in a crowded market. – Differentiate Your Offer: Don't copy big box gym models—create a unique value proposition, such as Strive 111's no-class-time, bootcamp-style system, and personalized training modifications to stand out and command higher membership fees. – Entrepreneurship Demands Sacrifice and Adaptability: Building a business requires relentless work and the ability to adapt to challenges. True success is about managing your time, delegating, and ensuring you don't sacrifice family for ambition. Notable Quotes – “Starting any business is difficult. Creating extraordinary income for yourself is simple, but it's not easy. If you don't have some sort of desire or inner purpose, the first sign of an obstacle pops up and you're done.” – “You have to know what your gym is and what value you bring to the market. For us, it was exclusivity and a personal trainer-style workout at a group price.” – “You're not going to have the social life you think you're going to have becoming an entrepreneur. You're trading a 9-to-5 for a 24/7.” Connect with Devan Gonzalez: – https://www.instagram.com/devan.gonzalez

Is boutique fitness oversaturated? Discover Strength doesn't think so — because they're doing it completely differently.   In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Development for Discover Strength, a cutting-edge fitness brand redefining what it means to own and operate a premium fitness franchise.   With a science-backed, twice-per-week strength training model, degreed exercise physiologists, and a high-end client experience, Discover Strength is turning heads — not just with customers, but with serious franchise investors.  

In dieser Folge erwartet dich ein ehrliches, tiefgehendes Gespräch mit Carmen Breuer-Mentzel. Sie ist Unternehmerin, Mentorin für den Mittelstand, Speakerin und Podcasterin.  Sie unterstützt Unternehmer und Unternehmerinnen von KMUs, Führungskräfte, Personen des öffentlichen Lebens und Solopreneure bei den Themen Selbstführung und Mitarbeiterführung.  Der Hauptfokus ihrer Arbeit liegt auf eigenverantwortlichem Selbstmanagement mit Spaß, Teamentwicklung und Konfliktmanagement.  Durch die Zusammenarbeit haben ihre Kunden mehr Freizeit, nutzen ihre Arbeitszeit gewinnbringend und feiern höhere Umsätze.   Ursprünglich kommt sie aus der Industrie und hat in den letzten 14 Jahren drei eigene Unternehmen erfolgreich aufgebaut.  Sie ist EASC zertifiziert und bietet BVMW geprüfte Unternehmensberatung an.    Wertvolle Tipps und Life Hacks zu den Themen Selbstführung und Mitarbeiterführung gibt es einmal wöchentlich im Podcast MINDtoring®️. Privat lebt sie mit ihrem Ehemann und ihren 3 Fellkindern im wunderschönen Wenden im Sauerland. Carmen teilt in dieser Folge ihren beeindruckenden Weg vom erfolgreichen Fitness-Franchise bis zum eigenen Mentoring-Business. Sie spricht offen über Höhen und Tiefen, Mindset-Shifts, Selbstführung und wie sie durch Reflexion und Klarheit Krisen in Chancen verwandelt hat. In der heutigen Podcastfolge erfährst du: - Warum Umsatz allein nicht erfüllt – und was es wirklich bedeutet, weiblich erfolgreich zu sein. - Die drei stärksten Impulse für besseres Selbstmanagement. - Wie du in Deep-Work-Phasen produktiver und kreativer wirst. - Warum ein gutes Team das Fundament für unternehmerisches Wachstum ist. - Die Bedeutung des Perspektivwechsels beim Teamaufbau (inkl. WHID-Prinzip). - Weshalb radikale Ehrlichkeit mit dir selbst der erste Schritt zu einem erfüllteren Unternehmertum ist. Erwähnte Links: - Carmens Homepage: [https://www.carmenbreuementzel.de](https://www.carmenbreuementzel.de) - Carmens Seminare: [https://carmenbreuermentzel.de/seminare/](https://carmenbreuermentzel.de/seminare/) - Kostenfreies Strategiegespräch mit Carmen:  [https://carmenbreuermentzel.de/female-success-codes-anmeldung-2/](https://carmenbreuermentzel.de/female-success-codes-anmeldung-2/) - Carmens Podcast: [https://carmenbreuermentzel.de/podcast/](https://carmenbreuermentzel.de/podcast/) - Aktuelle Veranstaltungen von Carmen: [https://carmenbreuermentzel.de/aktuelle-veranstaltungen/](https://carmenbreuermentzel.de/aktuelle-veranstaltungen/) –––––– Abonniere jetzt meinen Podcast, damit du benachrichtigt wirst! Website: [https://petrapolk.com/](https://petrapolk.com/) E-Mail: info@petrapolk.com WhatsApp: +49 171 35 35 552 Abonniere jetzt die News by PP: [https://petrapolk.com/newsbypp/](https://petrapolk.com/newsbypp/) Blog by PP: [https://petrapolk.com/blog-bloggerin/](https://petrapolk.com/blog-bloggerin/) Instagram: [https://www.instagram.com/petra.polk.pp/](https://www.instagram.com/petra.polk.pp/) YouTube: [https://www.youtube.com/user/PetraPolk](https://www.youtube.com/user/PetraPolk) LinkedIn: [https://www.linkedin.com/in/petrapolk/](https://www.linkedin.com/in/petrapolk/) Kostenfreie E-Books: [https://www.petrapolk.com/e-book/](https://www.petrapolk.com/e-book/) - „Dein Weg zum Buch“ - „59 Chancen für deine Sichtbarkeit“ - „Dein Wunschkunde“ - „Erfolgreich dein Produkt im Online-Business launchen“ - „E-Mail Marketing leicht gemacht“ - „Erfolg ist planbar. 99 Erfolgstipps“ Imagebroschüre by PP: [https://petrapolk.com/imagebroschuere/](https://petrapolk.com/imagebroschuere/) Deine Petra - deine Mentorin für weiblichen Erfolg im Business und ein erfülltes Leben

Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon's grit landed him a spot in the New York Rangers' minor league system. But when a career-ending concussion shattered […] The post Brandon Cullen on Niches, Marketing, and Building a Fitness Franchise appeared first on Robertson Training Systems.

Unlock the Full Vision! Subscribe to my YouTube channel for exclusive, behind-the-scenes access to how I lead my business, train for HYROX, build meaningful relationships, and cultivate a thriving community. Together, we can inspire, grow, and make a greater impact. Your support fuels our mission to reach and serve even more lives — and we're just getting started. https://youtube.com/@seanmeyers.24?si=LHcLm0GvA3NrDt8r Welcome back to another powerful episode of the Level Up and LIVE Podcast, where we spotlight local leaders leveling up in business and life! Today, we're joined by Jason and Abbey Gentry—franchise owners of F45 Training in Montgomery County, proud parents of two kids (and one energetic golden doodle), and competitive athletes in HYROX and DEKA events. This couple doesn't just talk about high performance—they live it. In this episode, we unpack: Their why behind launching an F45 franchise How they juggle entrepreneurship, athleticism, and parenting The connection between fitness, leadership, and mental toughness The role of communication in both marriage and business Whether you're a business owner, parent, or someone striving to become your 10.0 version, this conversation is packed with wisdom, energy, and real-life takeaways.

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it's an intense, immersive experience designed to equip owners with everything they need to launch their business with confidence.But it's not just about absorbing knowledge. Franchise owners are expected to be fully present, both for their business and their team. If you're not fully invested, your team won't be either.This episode is packed with actionable advice for owners looking to take full advantage of their training week. Get ready to learn Alloy's approach and how to successfully lead your team, set expectations, and hit the ground running when it's time to open your doors.Key TakeawaysIntro (00:00)Introduction to franchise training and initial preparations (03:37)Expectations and mindset for training week (07:10)Practical advice for training week (16:42)The structure and content of the training week (23:41)Final thoughts (28:35)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode of The Path to Freedom Podcast, Wes sits down with Rick Mayo, the founder and CEO of Alloy Personal Training. They dive deep into Alloy's explosive growth in the franchising space, hitting over 300+ awarded licenses and the strategies behind sustainable expansion.   Rick shares insights on: ✅ The key to supporting franchisees for long-term success ✅ The mindset shift from hands-on operator to visionary CEO ✅ Lessons learned from scaling a business while maintaining quality ✅ The challenges and rewards of transitioning from corporate life to franchise ownership   Wes and Rick also discuss the traits of top-performing franchisees, the emotional rollercoaster of entrepreneurship, and what's next for Alloy—including their ambitious goal of 800 awarded locations by 2030.   Whether you're an aspiring entrepreneur, franchise owner, or business leader, this episode is packed with valuable takeaways on leadership, delegation, and scaling a thriving business.  

Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon's grit landed him a spot in the New York Rangers' minor league system. But when a career-ending concussion shattered his hockey dreams, everything he'd worked for disappeared overnight. Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed: one focused on aging athletically without the distractions of gimmicks or trends. He knew firsthand the power of structured training and wanted to bring that same purpose to others looking for more than just a “workout.” Teaming up with fellow pro hockey player Kirk Dewaele, Brandon's first venture was a CrossFit gym, but they quickly saw a gap in the market for a structured, strength-based system. This insight led to MADabolic: a strength-driven gym built on precision, consistency, and science-backed programming, delivering real results for those who crave more. It was about giving people a place to train like athletes, with a methodical focus that cuts through the noise of fitness fads. “Cardio will keep you alive but Strength Training allows you to thrive,” Brandon explains. “Strength complements and enhances every aspect of your life.” For him, MADabolic is more than a business, it's a mission to build strength, confidence, and a relentless drive for better in everyone who walks through the door, no matter where they start. Work With Us: Arétē by RAPID Health Optimization Links: Brandon Cullen on LinkedIn Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Ever wondered what it's REALLY like to own a franchise?

Dan Bova, co-founder of The Yard Gym, leads a franchise network of over 50 locations in Australia, with ambitious plans to expand to 200 sites worldwide by 2025.In our conversation, we explored Dan's journey and early life, his move into gym franchising, the founding of The Yard, and what sets it apart. We also delved into its innovative business model and curriculum, the intricacies of franchising, his strategies for growth, and his bold vision for the future of The Yard.You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-upJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. Hosted on Acast. See acast.com/privacy for more information.

What makes a fitness brand stand out in a crowded industry? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Luke Carlson from Discover Strength shares the strategies that have helped his brand grow from a single studio to 1,011 franchise locations, which it intends to reach 250 by 2035. Discover Strength stands out through its focus on time-efficient, evidence-based strength training. It offers a specialized service without cardio or nutrition programs.  Carlson highlights the role of professional attire in fostering a "ready to serve" mentality, creating a strong sense of differentiation in the fitness industry. Luke also emphasizes the importance of creating a superior employment experience, maintaining a Net Promoter Score of 93, and narrowing the focus to master a specific niche. His advice for aspiring fitness entrepreneurs is clear: excel in one area, deliver exceptional service, and foster professionalism in every aspect of the business. Learn how you can apply these lessons to position your gym for success. Tune in to gain insights from one of the most successful leaders in the fitness industry. 00:00 Intro 00:10 Discover Strength Overview and Background 02:46 Future Goals and Market Strategy 05:00 Professional Attire and Customer Experience 12:14 Growth Strategies and Talk Triggers 18:07 Challenges and Ego Management in New Locations 21:33 Franchise Selection and Long-Term Growth Strategy 26:05 Advice for New Fitness Entrepreneurs Connect with Luke Carlson:  luke@discoverstrength.com

Think more leads will fix your business? Think again. In this episode, Mike reveals why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generation—is the key to long-term success. What if your business could only grow by keeping the members you already have? Tune in to discover actionable strategies to reduce attrition, exceed client expectations, and turn your members into loyal advocates for your brand.    To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  

Holly Bond, a serial entrepreneur and President of Facet Recruitment in Halifax, Canada, shares her transformative journey from building a groundbreaking children's fitness franchise to navigating the tough lessons of entrepreneurship. Holly's story unpacks the highs and lows of taking bold leaps, from landing a national TV spot that kickstarted her franchise dreams to facing the brink of personal and professional loss. Through mentorship and hard-earned wisdom, Holly reveals the importance of listening to trusted advisors, learning from failure, and maintaining the courage to take risks. Her candid reflections inspire listeners to embrace change, make bold moves, and never let fear of failure hold them back. Key Highlights of Our Interview: The Highs and the Crash “We sold 11 franchises, won awards, and partnered with an animation company to integrate exercise into kids' shows. Then the 2009 recession hit, and it all came crashing down. But every tough moment was a lesson in resilience.” From Local to Global Buzz “After a single news segment, I came home to over 100 emails from people wanting franchises—from Canada to Dubai. It was surreal, exciting, and chaotic. I had to build the plane while flying it.” Racing Against Time “I've always felt like I'm running to catch up, maybe because I took 17 years to finish my degree or because my mom passed away at the age I am now. That sense of urgency—it's hardwired into me.” The Fear of Regret “I don't want to be 85 and look back saying, ‘I wish I'd done that.' There's so much to explore, so many industries to dive into. I just can't imagine stopping.” Reflection in Progress “My son recently asked me, ‘Why can't you just enjoy life?' It's a question I'm sitting with. Maybe it's time to slow down, but for now, the drive to conquer still burns bright.” _________________________ Connect with us: Host: Vince Chan | Guest: Holly Bond Chief Change Officer: Make Change Ambitiously. Experiential Human Intelligence for Growth Progressives Global Top 3% Podcast on Listen Notes World's #1 Career Podcast on Apple Top 1: US, CA, MX, IE, HU, AT, CH, FI, JP 2.5+ Millions Downloads 80+ Countries

What's the secret to cutting attrition and boosting revenue in your fitness business? In this episode, Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retention, driving revenue, and creating a strong, engaged team. This is a must-watch for gym owners looking to elevate their business. The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

If 2024 has felt like a challenging year, you're not alone—and it's not a reflection of failure. In this episode, we unpack why tough times in business are more common than you think and what the stats reveal about the current landscape. Whether you're feeling stuck, overwhelmed, or just looking for some perspective, this episode will help you reframe your challenges and remind you that you're not as far off-track as you might think. Stick around—some of the stats we share might just shock you. To learn more go to LoudRumor.com Follow Us! Instagram:  Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  

In this episode, Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny's “One Major Move”. Danny shares insights into combining brick-and-mortar gyms with online programs to create a seamless member experience, boost trainer satisfaction, and increase revenue. Learn how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Whether you're a gym owner, manager, or fitness entrepreneur, this episode is packed with actionable strategies to enhance your business and serve your clients better. The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow    LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode, Mike and Hye Jin Kalgoankar dive into the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients. The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  Mike Arce: https://www.linkedin.com/in/mikearcelive/ LinkedIn: https://www.linkedin.com/company/loud-rumor Loud Rumor: https://www.linkedin.com/company/loud-rumor  

Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? In this episode, we dive deep into the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients.

Jack Thomas welcomes good friend Khemika ‘Lynn' Chivapornthip to the show to discuss bringing a US fitness franchise successfully to Bangkok. Lynn operates multiple locations and has been in business for over 10 years, with other health and wellness businesses in the city.6   GUEST RESOURCES Lynn Chivapronthip on LinkedIn Physique 57 Bangkok   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

In this episode, I share an exciting new chapter in my journey — becoming a franchise partner with Ohm Fitness! I talk about the powerful decision to pivot and embrace new beginnings, both personally and professionally. Join me as I dive into the game-changing benefits of EMS (Electrical Muscle Stimulation) workouts, including how they amplify fat loss, tighten skin, and help you break through fitness plateaus. I also discuss who EMS is best for and why it's perfect for busy professionals, aging adults, and anyone looking for efficient, effective workouts. Plus, find out what's coming next at Ohm Fitness and how you can join the movement! Hope you enjoyed this episode! If you enjoyed would love if you could rate and review ⭐️⭐️⭐️⭐️⭐️ Email me- hifelicia@feliciaromero.com Follow my IG- @feliciaromero and @thehifeliciapodcast  

In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy.Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees.She also discusses the importance of complementary leadership styles and the value of continuous learning and adaptation in business.Suzanne also reveals how Alloy navigated the COVID-19 pandemic and the importance of financial discipline and strategic thinking during tough times.Rick and Suzanne reflect on the dynamic relationship between visionary leadership and operational integration, showing how their partnership drives Alloy's success.Tune in to learn more about Alloy's approach to growing a fitness business, supporting franchisees, and building strong teams. Hit play now!Key TakeawaysIntro (00:00)Suzanne's journey to becoming COO (02:53)The importance of having equity and security as a partner (09:40)Biggest challenges during COVID-19 (20:34)Alloy's growth five years in (23:14)Looking ahead: Suzanne's future vision for the company (24:55)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming.In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease.Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly impact the overall cost of opening a franchise.They also highlight the importance of timing and coordination between securing a lease and obtaining funding, as well as the need for franchisees to be well-prepared financially.You'll learn about the importance of educating landlords about the franchise's operations to negotiate better lease terms.Jared shares his experience in reducing the time from franchise signing to opening, benefiting both franchisees and the franchisor.Listen now to get the inside scoop on how to navigate commercial leases and set your franchise up for success! Key TakeawaysIntro (00:00)Lease negotiation strategies (02:16)The ideal timeframe for lease negotiations (04:38)Importance of educating landlords about the franchise model (06:41)Tenant improvement allowances and rent abatement (12:06)Financial planning and the importance of liquid capital (18:06)Timing for securing SBA funding in the lease process (22:41)Coordinating lease signing with funding availability (24:37)Understanding the broader financial implications of lease terms (27:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you considering investing in a fitness franchise but worried about potential pitfalls?In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success.Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy location to now.He shared his firsthand experiences of what happens when you deviate from the established playbook.But it's not all doom and gloom. In this conversation, you'll learn the exact steps to avoid these pitfalls. From real estate blunders to hiring missteps, you'll hear real-world examples that can save you time, money, and stress.Rick and Rami also talk about the importance of community within the franchise system, the value of transparency in performance sharing, and how competitive spirit drives success.Tune in now to learn how following the proven Alloy playbook will lead to franchise success!Key TakeawaysIntro (00:00)Transparency in franchising experiences (03:27)First challenge: Deviating from Alloy's real estate process (07:06)Importance of following the franchise playbook (14:13)Second challenge: Ignoring hiring best practices (17:06)Third challenge: Taking the foot off the gas after initial success (28:29)Value of franchise community and performance sharing (35:27)Pivoting quickly when strategies aren't working (40:22)Pricing tiers across different markets (44:56)Follow the play. It's as simple as that (47:10)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others.In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator.They analyze how each style affects franchise operations and team dynamics.It's important to strike the right balance between challenging employees and providing them with the necessary support and resources to succeed.This makes the "liberator" style, which combines high challenge with high support, the most effective approach for fostering a positive and productive work environment in a franchise.Tune in to learn more!Key TakeawaysIntro (00:00)The 4 leadership styles (02:30)Abdicator: Low challenge, low support leadership (05:00)Dominator: High challenge, low support leadership (07:15)Protector: Low challenge, high support leadership (09:53)Liberator: High challenge, high support leadership (12:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each new lead into profit. Standing out from the crowd requires more than just offering quality classes. Emma and Jared's strategic approach not only boosts memberships but also enhances community engagement and elevates brand awareness. Their journey is a testament to the power of determination, creativity, and a strong commitment to their community. The secret behind their incredible success?? Tune in to find out!  - To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor   Free Resources Mentioned: How to Compile a Great Offer: https://bit.ly/3VYBliJ Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4 - Let's Connect... Follow Emma & Jared Jared Nosal: @jarednosal Emma Lacey: @__emmalexandra ----------- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  ----------- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Cail Morrison understands a thing or two about the franchising industry. He has been involved in the industry practically all his career in various roles.His time at Anytime Fitness and later at doggy daycare franchising at Camp Bow Wow provided him with a broad perspective on the franchising industry.He was responsible for consulting with franchise owners and helping them grow their businesses. During this time, he developed a strong understanding of the industry and the challenges that franchisees face.He is now involved with Alloy Franchising as a franchise and Franchise Sidekick, focusing on building community-centric businesses. This episode is valuable for aspiring fitness franchising and anybody who wants to understand how the franchising industry works as a whole. Tune in!Key TakeawaysIntro (00:00)Cail's background in fitness and personal training (04:21)Transition to Anytime Fitness and business growth (07:36)Experience at Camp Bow Wow (17:01)Success with Stronger U Nutrition during the Pandemic (19:30)Choosing Alloy franchise with a focus on trust and experience (26:05)Perspective on being a franchisee (34:14)Importance of resilience and continuous effort (42:27)Future plans and goals (45:10)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

As you grow as a leader, so will your ego. But is that a bad thing?  Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard.   To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor   Share Your Thoughts With Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow     LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

We've heard Suzanne Robb, the COO here at Alloy Personal Training, talk about operations and other concepts in the business, but in this episode, she shares her journey to get here.Starting out as a microbiologist, she soon realized that her passion lay elsewhere. Even though the job was intellectually stimulating, she found it socially isolating.She helped her husband set up a medical practice before joining Alloy, first as a client and eventually as a business partner.In this episode, she is interviewed by Melissa LeEllen and Jesse Biondi of the Reimagine Success podcast about her journey, the evolution of the Alloy Personal Training Business to the current franchising model and all the lessons in between.  She also shares her rewarding experiences as a respite foster parent. Tune in!Key TakeawaysIntro (00:00)Transition from microbiology to business (01:31)Launching the licensing business (04:56)Transition to franchising (07:23)Impact of COVID-19 on the business (09:47)Resuming franchise awards post-pandemic (12:20)Building a supportive community (17:23)Legal challenges in franchising (29:16)Preparing a business for franchising (36:37)Celebrating business successes (51:40)Additional ResourcesConnect with Suzanne: LinkedIn—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The franchise fitness space has so many options, which makes standing out from the pack a challenge.But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process.Alloy's story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65.This demographic is often underserved by traditional gyms or large group fitness classes.This focus on quality personalized training over mass classes makes it perfectly scalable and allows us to replicate the success across franchised locations.Tune in to this episode as Rick is interviewed by Michael Benso of the Sweat Success Podcast on the strategic decisions behind Alloy's franchise success.Key TakeawaysIntro (00:00)Importance of aligning individuals with suitable roles (14:43)Significance of evaluating leadership background in candidates (20:37) Overview of the franchise process leading to Discovery Day (23:15)Emphasis on choosing the right partners and following a structured sales process (25:45)Calculation and optimization of session bookings (34:22)Balancing membership allocations and operational constraints (35:12)Importance of accountability in personal training (38:24)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

If you're a leader or looking to become a leader, one of the most important skills you can develop is the ability to control your state and your emotions. In this episode, I will share some things I've learned over the last few years that have helped me improve this drastically.  

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.Rick's business continued to grow and eventually transitioned from one-on-one personal training sessions to small group training. This was the key moment because he could now scale and also offer a better experience to clients.Fast forward to today, Alloy is a fast-growing franchise with numerous locations opening up. The journey to this point has been challenging but rewarding and Rick reveals it all in this episode.Tune in to learn of the strategic moves that led to the growth of Alloy and the lessons entrepreneurs can pick from them.Key TakeawaysIntro (00:00)Concept of personal training in the early 90s (02:15)Managing financial and psychological aspects of starting a business (05:50)Building a team and initial business operations (10:26)Balancing growth, time management, and financial goals (14:44)Evolution of marketing strategies over the years (19:50)Handling competition and staying ahead with innovation (24:17)Establishing and maintaining the target customer avatar (32:28)The decision to franchise and its implications (39:24)Impact of the COVID-19 pandemic on the business (47:10)Lessons learned and future goals for Alloy (52:32)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Carry Your Own Bag, Extreme Ownership, Massive Accountability…These are some very wonderful buzzwords that have been floating around the internet over the last few years. But what does it actually mean, and do you really think you live it? Today...you may learn that you don't always do.  

About a decade ago, I was paired up with a mentor that I really didn't like. I didn't like their style. I didn't like how they did business. And yet…I was stuck with them. However, after I asked for a different mentor, something happened that I didn't expect. I wanted to share that story with you on this episode as it was a big lesson for me and I hope it will be for all of you.  

I talked to a business owner today named Kendall, from the barre3 franchise (who I love). She came to me with a challenge around her people saying that prospects are unhappy with the amount of follow-up that they do to get them into the studio. In this episode, I share how that conversation went and why I believe this is OK.  

Entrepreneurship isn't always the dream job it's often portrayed to be. Elon Musk famously described it as "staring into the abyss while eating glass."In this episode, Matt and Rick break down this quote to discuss the real challenges of running a business. You'll learn what the "abyss" and the "glass" represent – the constant awareness of potential failure and the unpleasant tasks that come with leadership.We discuss why some entrepreneurs struggle: it's not always about having bad ideas, but often an unwillingness to consistently tackle the difficult parts of the job.We'll also share practical tips to help budding business owners stay motivated and navigate the inevitable "eating glass" moments – like leveraging support systems and focusing on your "why".If you're ready for a real talk about building your own business, tune in!Key TakeawaysIntro (00:00)Dealing with operational issues in entrepreneurship (04:16)Challenges of switching focus from creative to operational tasks (06:37)Leadership's role in handling personnel and operational challenges (08:08)The importance of accountability in management (11:16)Personnel issues as a core entrepreneurial challenge (13:27)Balancing entrepreneurial optimism with the reality of tough decisions (15:44)The impact of avoiding tough conversations on business health (18:17)Persistent problem-solving and resilience in business (20:10)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

If you're feeling overwhelmed or have ever felt overwhelmed, I will help you see this feeling in a way that you've never seen before so that it never bogs you down again. 

Over the years, my belief in luck has shifted three times. Is there such a thing as luck? Do you make your luck or maybe… it's something else. Over the last few years, I've landed on it being something else. In this episode, I'll share with you more about what I mean and why I believe this.

Ever wonder what's holding back your gym's potential? In this episode, we go through tactics that are bound to double your revenue and revolutionize your marketing approach. Tune in and transform your fitness business with strategies proven to deliver explosive growth without dipping into your budget. This episode isn't just informative—it's a turning point for your business. Through probing questions and shared wisdom, Mike Arce outlines how gym owners can understand their current plateau and confidently push beyond to achieve remarkable revenue figures. Tune in to learn how to redefine your business strategy and see real growth where you least expect it.

In the next 10 minutes, you are going to learn how to get a massive amount of new leads for your gym. Massive, meaning more than you've generated throughout your entire career. Discover how to attract a flood of new leads without touching your budget, and even get paid in the process! Mike Arce brings field-tested strategies from his successful work with over 3,100 gyms worldwide, sharing the secret of achieving negative cost per lead. Tune in to empower your fitness business with explosive growth and double your revenue without the typical marketing expenses. This isn't just another podcast episode- it's your new playbook for success. 

Should you bring on a partner? Some other questions to ask. How do I know who the right partner is? How much equity should I give them? What should the operating agreement look like? How can I determine if the partnership is working the way it was designed to? In this episode, we're going answer these questions and many more.

I don't care if you're Tesla, Apple, Microsoft, Nike, Disney, or Orangetheory Fitness… this episode relates to you. Setting REAL expectations around what business will look like forever (yes, forever), is vital to you being a great leader for your people.

If you've owned a gym over the last few years, you've probably recognized that hiring great studio managers has been difficult. One of the roadblocks is the noncompete agreements. As of yesterday, this will no longer be an issue. Check out why and who it affects.

Consistency in fitness programming isn't just a nice to have; it's the difference between a thriving business and one that's constantly scrambling to please everyone.In this episode, Rick and Matt discuss the why's of Alloy programming and the importance of sticking to the script.It might be tempting for trainers to think they can improve things with a few tweaks here and there – a little extra cardio tacked on at the end of a fancy new exercise they just learned.But here's the thing: when the foundation of your business is inconsistent, things start to crumble.Think of it like this: your workouts are your product, just like a pizza recipe is to a pizza shop. If people could walk into your gym and receive drastically different experiences depending on their trainer, it breeds confusion and distrust.Plus, all that stuff trainers try to add is completely unnecessary! Alloy programming is built on solid scientific principles. If you run it with integrity, focusing on proper form and the right intensity, the results speak for themselves.Think long-term – when your whole team is on the same page, it makes running and scaling your business so much easier and ensures all clients receive the same quality of workout, which is crucial for client retention and business stability.Tune in to learn more about the ‘whys' of Alloy programming!Key TakeawaysIntro (00:00)Principles of programming for personal training (04:13)Importance of a standardized approach (08:33)The business impact of uniform training approaches (11:11)Creating consistent customer experiences (14:02)Full-body training vs. body part splits (20:33)Why gym owners and coaches need to follow their programs (23:30)The importance of following a strategic workout plan for clients (26:50)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

After working with over 3,100 gyms and fitness studios across 11 countries, we've gotten to see the inside of many businesses and it's become clear that there are only 5 key areas where constraints, if present, inevitably lead to plateauing in your business. Facing two major constraints out of these five areas spells trouble; encountering three constraints means you will likely be out of business very soon. In this episode, we'll dive into each of the five constraints and take a high-level look at how to improve any areas where you might be struggling.

Bill Gates, Elon Musk, Sheryl Sandberg, Mark Zuckerberg, and many other strategic leaders enjoy playing chess. Over the weekend, I learned a great lesson on the difference between good chess players and great chess players and how it relates to business. If you could take this one lesson and apply it in your company, you'd be able to grow much faster with a lot fewer headaches.