Podcasts about headless commerce

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it's a brand in REI. Didn't see that coming.”David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain.But then people started following. They started asking for stickers. And suddenly, David found himself running an e-commerce brand. What began as a hobby turned into a business selling apparel, getting into retail stores like REI, and building a loyal community of outdoor enthusiasts.This week, we follow David's journey—from side project to full-time business. How he scaled his Shopify store, navigated wholesale partnerships, and made every mistake possible before finally getting it right. Along the way, we look at what happens when an entrepreneur outgrows their own operation, the challenges of building a brand rooted in a specific place, and what it really takes to turn a passion into a sustainable business.Links

This episode is sponsored by Evenica. In this episode, Evenica's Kelly Mazur dives into the world of modern e-commerce technology, breaking down the key differences between Headless Commerce and Composable Commerce. She unpacks these buzzwords, explaining what they mean, how they work, and which strategy might be the best fit for your business. Mazur also shares real-world examples of third-party applications that integrate with Microsoft Dynamics 365 Commerce to help create tailored, innovative solutions. Whether you're an e-commerce novice or a seasoned pro, this episode provides actionable advice to level up your commerce game. Tune in to explore the future of e-commerce architecture and learn how to build a solution that works for you! For more information about working with Evenica, please visit Evenica.com.

James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James's heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin's discussion on aligning business goals with your platform architecture and why it's crucial to start with KPIs before diving into headless solutions. You'll soon discover why composable is more than just a buzzword.

Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo's latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he's an expert in the changes that are reshaping the world of ecommerce: headless and composable commerce. In this conversation, Thomas reflects on how Orium has helped brands to quickly create tailored digital experiences with cutting-edge composable strategies. They also explore the pivotal role of MACH architecture in building the sort of flexible solutions that can adapt as businesses grow. Tune in to hear practical advice and learn how innovation and best practices are shaping the future of online shopping.

In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo is joined by Kelly Goetsch, Chief Strategy Officer at Commercetools and an influential voice in headless commerce. Kelly, a seasoned expert in e-commerce architecture, shares his experiences and insights on the evolution of digital commerce platforms, drawing from his extensive background in technology leadership at Oracle and ATG. He delves into the benefits of a headless approach to commerce, emphasizing the flexibility and scalability it offers to modern retailers. Tune in to discover how brands can future-proof their digital commerce strategies through innovation and technology leadership.

Has the headless commerce hype run its course? In this episode of the Agency X Podcast, we dive into the debate surrounding headless architecture. Join us as we look into why some brands are shifting away from headless solutions, highlight situations where it's still the right approach, and look at how Shopify's native features can meet the needs of most eCommerce brands. Visit our website to learn more about our Headless Commerce Services

Join Kailin Noivo as he interviews Dan Wardle, the VP of Sales at Noibu, in this engaging podcast episode. They discuss the significant gap in E-commerce monitoring tools, emphasizing the need for solutions tailored to specific E-commerce processes like checkout and add-to-cart. They also delve into the current trends, including the importance of conversion rate optimization, page speed, search functionalities, and the move towards composable and headless systems for greater flexibility. Furthermore, They touch on the economic impact of E-commerce investment, the cautious adoption of AI and new technologies, and the rise of B2B E-commerce.

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO strategies. He shares insights on optimizing the cart and checkout experience on Shopify, including the use of cart sliders and dynamic upsells. Additionally, Brett introduces the concept of Headless Commerce and its potential for improving page speed and overall CRO performance. Takeaways Approach CRO from a media buyer's perspective by treating it like a media buying campaign and testing different elements of the conversion funnel. Consider audience segmentation and context when implementing CRO strategies to cater to the specific needs of different user segments. Optimize the cart and checkout experience on Shopify by using cart sliders, dynamic upsells, and one-page checkout. Explore the potential of Headless Commerce to improve page speed and overall CRO performance. Consistently test and optimize various elements of the conversion funnel to ensure continuous improvement and maximize conversions. Timestamps: 00:00:00 - Introduction to CRO in Media Buying Highlighting the importance of optimizing page experience for diverse traffic sources, especially on Facebook, and the impact of device compatibility on campaign success. 00:02:00 - Launching Successful Campaigns with Motion Exploration of Motion, a creative analytics platform, and its role in bridging the gap between media buyers and creative teams for crafting winning ads. 00:04:00 - The Media Buyer's Approach to CRO Brett discusses his transition from media buying to CRO, emphasizing the strategy behind testing and optimizing for different audience segments. 00:06:10 - Optimizing for Tablet Traffic The rising significance of tablet traffic in e-commerce and strategies for creating a tablet-friendly user experience to boost conversions. 00:08:20 - Shopify Cart and Checkout Optimization Discussion on the latest trends in Shopify's cart and checkout process, including one-page checkouts, dynamic upselling, and the impact of headless commerce on page speed and user experience. Hashtags: #CRO #MediaBuying #Ecommerce #ShopifyOptimization #DTCMarketing #FacebookAds #ConversionRateOptimization #HeadlessCommerce #DigitalMarketing #EcommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Manuel Schoebel und ich sprechen über das Vorzeigekind der Digitalisierung: den Online-Handel. Das riesige Feld schneiden wir klein und schauen vor allem auf Headless Commerce, einen aktuellen Trend der im Bereich CMS begonnen hat und inzwischen in vielen Online-Shops genutzt wird.

Today we're going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands. To help me discuss this topic, I'd like to welcome Jim Tattersall, Founder & CTO at Rotate°. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Rotate website: https://studiorotate.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, Jim Tattersall from Rotate emphasizes the importance of prioritizing the customer experience over solely maintaining a system. They explain that when organizations focus too much on maintaining the system, it can cause teams to lose sight of their philosophy. This means that teams may become overly focused on the technical aspects of system maintenance rather than finding ways to enhance the overall customer experience. The speaker stresses the need for organizations to fully operationalize this customer-centric approach. They highlight the significance of clean and reliable data in this process. It is crucial for organizations to determine the source of truth for their data and where it should be stored. Furthermore, the speaker discusses the potential challenges that may arise when transitioning to a headless system. They acknowledge that while a monolithic system offers convenience and seamless communication between different components, breaking away from that structure to a more tailored system can introduce complexity. Organizations must be cautious not to become overly complex and lose focus on addressing business challenges and improving the customer experience. Overall, this episode underscores the importance of prioritizing the customer experience and avoiding excessive focus on system maintenance at the expense of philosophy and customer satisfaction. The guest in this episode emphasizes the crucial role of data in operationalizing the discussed approach. They highlight the importance of clean data and urge organizations to carefully consider the source of truth for their data and where it should reside. The guest also emphasizes the benefits of a composable architecture where all components communicate through clean data. This elevates the importance of data quality within the organization's operations. Additionally, the guest highlights the advantages of having existing data in place when implementing advanced technologies like AI or natural language search. This enables seamless integration of these technologies into the existing system. Overall, the episode emphasizes the need for organizations to prioritize data and ensure its cleanliness and accuracy to effectively operationalize this approach. The episode also emphasizes the significance of prioritizing the customer experience in businesses. It is stated that the customer experience should be the top priority as it has a cascading effect on other aspects of the business. By prioritizing and improving the customer experience, businesses can positively impact customer satisfaction, loyalty, and ultimately, overall business success. Furthermore, the speaker highlights the negative consequences of constantly overhauling or changing a system or experience. This practice, referred to as "ripping up and starting again," can be detrimental to customers. It is mentioned that customers may experience a completely different and potentially worse experience when businesses make frequent changes without proper testing or consideration. This can lead to frustration and dissatisfaction among customers. Overall, the episode emphasizes the importance of focusing on the customer experience and avoiding the constant cycle of "ripping up and starting again." By prioritizing the customer experience and making incremental improvements based on customer feedback and data, businesses can create a better and more consistent experience for their customers.

Today we're going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands. To help me discuss this topic, I'd like to welcome Jim Tattersall, Founder & CTO at Rotate°. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Rotate website: https://studiorotate.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, Jim Tattersall from Rotate emphasizes the importance of prioritizing the customer experience over solely maintaining a system. They explain that when organizations focus too much on maintaining the system, it can cause teams to lose sight of their philosophy. This means that teams may become overly focused on the technical aspects of system maintenance rather than finding ways to enhance the overall customer experience. The speaker stresses the need for organizations to fully operationalize this customer-centric approach. They highlight the significance of clean and reliable data in this process. It is crucial for organizations to determine the source of truth for their data and where it should be stored. Furthermore, the speaker discusses the potential challenges that may arise when transitioning to a headless system. They acknowledge that while a monolithic system offers convenience and seamless communication between different components, breaking away from that structure to a more tailored system can introduce complexity. Organizations must be cautious not to become overly complex and lose focus on addressing business challenges and improving the customer experience. Overall, this episode underscores the importance of prioritizing the customer experience and avoiding excessive focus on system maintenance at the expense of philosophy and customer satisfaction. The guest in this episode emphasizes the crucial role of data in operationalizing the discussed approach. They highlight the importance of clean data and urge organizations to carefully consider the source of truth for their data and where it should reside. The guest also emphasizes the benefits of a composable architecture where all components communicate through clean data. This elevates the importance of data quality within the organization's operations. Additionally, the guest highlights the advantages of having existing data in place when implementing advanced technologies like AI or natural language search. This enables seamless integration of these technologies into the existing system. Overall, the episode emphasizes the need for organizations to prioritize data and ensure its cleanliness and accuracy to effectively operationalize this approach. The episode also emphasizes the significance of prioritizing the customer experience in businesses. It is stated that the customer experience should be the top priority as it has a cascading effect on other aspects of the business. By prioritizing and improving the customer experience, businesses can positively impact customer satisfaction, loyalty, and ultimately, overall business success. Furthermore, the speaker highlights the negative consequences of constantly overhauling or changing a system or experience. This practice, referred to as "ripping up and starting again," can be detrimental to customers. It is mentioned that customers may experience a completely different and potentially worse experience when businesses make frequent changes without proper testing or consideration. This can lead to frustration and dissatisfaction among customers. Overall, the episode emphasizes the importance of focusing on the customer experience and avoiding the constant cycle of "ripping up and starting again." By prioritizing the customer experience and making incremental improvements based on customer feedback and data, businesses can create a better and more consistent experience for their customers.

Listen in as we journey through the exciting world of headless commerce with our Commerce Cloud Composable Evangelist, James Semple. In this discussion, we chart the evolution of headless commerce from its first wave of technical teams cobbling together solutions to its current, much deeper fourth wave of companies. We examine how the rise of composable commerce and technologies like GPT has fundamentally changed the landscape and what this could mean for the future of retail. We discuss the potential of headless commerce in creating more personalized retail experiences, the challenges and potential of composable strategies, and how retailers are rethinking their strategies post-COVID. We also look at the role of store associates in this new retail landscape, the implications of Gen Z's engagement with commerce, and the lessons to be learned from the reported 50% failure rate of composable projects.  It's an enlightening conversation packed with ideas, solutions, and visions for the future of e-commerce. Show Highlights: The four waves of headless commerce, from its beginnings with technical teams piecing together solutions to its present state with many companies adopting it.  The transformative impact of technologies like GPT on the commerce sector.  The future of retail and how headless commerce can lead to more personalized retail experiences. The challenges and potential of composable strategies in the retail sector.  The impact of the COVID-19 pandemic on retail strategies, the changing role of store associates, and Gen Z's engagement with commerce. The high failure rate of composable projects and the importance of careful and calculated decision-making in such projects. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

Jakub joins Amy, James, and Brad to give a look into how he uses open source as well as the start of his YouTube channel.Sponsor###Contenful Contentful is the leading composable content platform that allows developers to build intelligent experiences to drive brand engagement. It gives content creators the tools they need to create, manage, and publish content seamlessly across every channel. Managing content has never been so easy or flexible.Check out ContentfulShow Notes00:44 Sponsor: Contentful01:15 Welcome Jakub02:38 View Storefront with Existing E-Commerce Platforms10:39 Component Libraries 17:51 Framework Talk24:03 Content Creation28:22 Teaching What You Know39:44 Picks and Plugs

Andrei Rebrov has worked in the technology field for more than 15 years. He is the CTO and Co-Founder of Scentbird, a subscription service for perfumes and colognes, and has helped it grow to more than 500,000 active subscribers. At Scentbird, Andrei was responsible for building early versions of the platform, growing a remote engineering team and making sure that the company has technology advantages in every department, from marketing to operations. He is also a startup adviser in various industries, from aerospace to video games. Prior to Scentbird Andrei worked as an agile engineering coach, helping various companies with their technology. Prior to that he worked as a software engineer for UBS Investment Bank and Avis UK.In This Conversation We Discuss: [00:00] Intro[00:59] What is Scentbird?[01:41] Where the idea of Scentbird came from[02:54] Implementing a trial run of a subscription[03:47] The initial batch of shipments[04:35] Andrei's background before being a startup founder[05:55] Learning agile late in the career[06:21] When you should focus on agile[07:38] Knowing when you are onto something[08:37] The growing pains that Scentbird experienced[09:56] Sponsor: Electric Eye electriceye.io/connect[10:53] Sponsor: Sendlane sendlane.com/honest[12:27] Build vs buy: Where Andrei draws the line[13:51] What is composable commerce?[14:55] Only go headless when you really need it[16:20] Start small and don't make unnecessary changes[17:10] Traditional Ecom vs Subscriptions[19:30] Where to support Scentbird[19:57] Working with 2 different tech stacks[20:53] Look for things to complement your business[21:55] The advantages of acquiring an additional businessResources:Subscribe to Honest Ecommerce on YoutubeDate perfumes before marrying them. Explore over 600 designer fragrances. scentbird.comConnect with linkedin.com/in/andrebrovSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Martin is the Co-Founder of Centra - https://centra.com Centra is an mid-enterprise headless commerce platform Centra also offers more than commerce, including Order Management and a Lightweight PIM system Centra is designed to be a cost effective headless commerde solution for DTC & B2B brands Centra is focused primarily on the fashion & lifestyle verticals In this episode, Jason & Martin discuss what merchants and agencies are loking for in their headless commerce solution and how it can solve for real business challenges - at scale

La fórmula mágica del e-commerce: el tráfico que atraes X tráfico que acaba comprando X el valor de su cesta. Mushdesk ayuda a mejorar cada una de estos multiplicadores, empezando por mejorar la conversión de venta a clientes internacionales. Roberto Aresena es fundador y CEO de Mushdesk, al que define como un estudio de desarrollo de soluciones SaaS con la visión de resolver problemas operativos clave en cualquier e-commerce: localización de experiencia de compra, interpretación de datos, mejora de búsqueda, etc. Por un lado, prestan un servicio de CTO-as-a-service para tiendas online de Shopify. Por otro, se han subido a la ola del concepto de Headless Commerce o arquitectura MACH del que nos habla Roberto y están desarrollando un portfolio de aplicaciones como Orbe: localización y geolocalización de experiencias, ayudando a marcas a captar y vender en función de dónde se encuentra el cliente. En el episodio de hoy nos abre sus números: 500 clientes, de las cuales 114 son de pago, con un MRR actual de 4000€ y con expectativas de llegar a los 500 de pago y un ARR de +200k este año. Son 5 personas en el equipo Cuenta con clientes como Victoria Beckham, Born Living Yoga, HOFF, o Paloma Wool Impacto en el negocio: mejora de conversión de venta internacional  Además, Roberto es una rara avis: perfil de negocio y técnico, con una carrera en ADE con pinitos en desarrollo front-end. También nos habla de su primera experiencia como emprendedor con una marca de ropa vegana con tejidos obtenidos de plantas como setas, piñas, restos de frutas o cactus. De hecho, Tesla utiliza este tipo de cuero en sus coches. Nos cuenta cómo entró en este mercado de $20b con productos veganos como tapetes para trabajar, fundas para el Macbook y cinturones. Y cómo trataron de levantar su primera ronda a través de Kickstarter con un producto que aún no estaba desarrollado. ¡Comenzamos! Disponible en Spotify | Apple podcast | iVoox | Google podcast | Amazon Music | Podimo | Web 03:30 Intro de Roberto Aresena 07:40 La industria de la moda vegana 10:40 Aprendizajes de lanzar una marca en un crowdfunding: errores y comunidad 14:45 Creando MVP con un partner industrial 21:00 Mushdesk: servicios para tiendas del ecosistema Shopify 27:50 Mejora de la conversión de la venta internacional 31:50 Modelos SaaS: MRR, y modelos de pricing de subscripción y a éxito (por venta verificada) 38:00 Retos en la captación de merchants: los primeros 10 clientes, el canal orgánico y cómo tener éxito en la App Store de Shopify 41:00 Headless commerce (MACH) y el caso Carrefour 47:00 Los top 4 problemas de cualquier e-commerce: tráfico de calidad, tecnología, datos y logística 51:20 En qué nuevas soluciones están trabajando y prioridades para 2023 59:15 Recomendaciones de Roberto 1:02:20 Reflexiones para su yo del pasado: agilidad por encima de la perfección Perfil de Roberto Aresena Mushdesk Orbe Shopify Plus SaaS Polímeros Piñatex (tejido a base de piñas) Desserto (tejido a base de cactus) Kickstarter D2C (direct-to-consumer) Bootstrapping CTO-as-a-service Arquitectura MACH (Microservices API-first Cloud Headless) Podcast de Itnig Libro “High Output Management” de Andrew Grove ex-CEO de Intel Libro “El mentiroso” trilogía de Mikel Santiago Robbie Williams

Jochen Krisch und Marcel Weiß sprechen in den neuesten Exchanges über potenzielle Holdings im Onlinehandel für Fashion, für Consumer Electronics und für Home & Living: Warum sie kommen werden, wer es machen könnte, und wie sie entstehen können. Werbepartner: commercetools ist ein führender Anbieter von Composable-Commerce-Lösungen und der Erfinder von Headless Commerce und MACH™. Die flexible, agile und skalierbare Architektur der Lösungen von commercetools ermöglicht es Hunderten von Marken weltweit wie Audi, BMW Group, Danone, flaconi und TROX, einzigartige Kundenerlebnisse zu schaffen und zu liefern. Für Unternehmen, die die TCO ihrer Commerce-Technologie senken und gleichzeitig einen hohen ROI erzielen möchten, hat commercetools ein eBook erstellt, das die Kosten ihrer B2C-, B2B- und D2C-Lösungen mit traditionellen monolithischen Plattformen vergleicht und eine neue Methode zur genaueren Berechnung der TCO bietet. Sie können das eBook hier herunterladen: https://commercetools.com/resources/whitepaper/pivotal-trends-and-predictions-in-b2b-digital-commerce-in-2023?utm_source=Paid%2520Referral&utm_medium=Blog&utm_content=predictions-blog&utm_campaign=Vertical%2520-%2520B2B

Jochen Krisch und Marcel Weiß sprechen in den neuesten Exchanges über die angekündigte Auftrennung der verschiedenen Sparten von Alibaba und was vor allem eine daraus entstehende, neue internationale E-Commerce-Gruppe für Europa bedeuten wird, wo Alibaba heute schon mit AliExpress, Trendyol und Miravia vertreten ist. Werbepartner: commercetools ist ein führender Anbieter von Composable-Commerce-Lösungen und der Erfinder von Headless Commerce und MACH™. Die flexible, agile und skalierbare Architektur der Lösungen von commercetools ermöglicht es Hunderten von Marken weltweit wie Audi, BMW Group, Danone, flaconi und TROX, einzigartige Kundenerlebnisse zu schaffen und zu liefern. Für Unternehmen, die die TCO ihrer Commerce-Technologie senken und gleichzeitig einen hohen ROI erzielen möchten, hat commercetools ein eBook erstellt, das die Kosten ihrer B2C-, B2B- und D2C-Lösungen mit traditionellen monolithischen Plattformen vergleicht und eine neue Methode zur genaueren Berechnung der TCO bietet.  https://commercetools.com/resources/whitepaper/pivotal-trends-and-predictions-in-b2b-digital-commerce-in-2023?utm_source=Paid%2520Referral&utm_medium=Blog&utm_content=predictions-blog&utm_campaign=Vertical%2520-%2520B2B

Zalando will die Default-Anlaufstelle für alle Modefragen sein. Gleichzeitig verkündet das Unternehmen, dass seine Kund:innen im riesigen Sortiment nicht finden, was sie suchen. Ist Zalandos jetzt stattfindende Sortimentreduktion eine Lösung oder eine Kapitulation? Darüber und mehr sprechen Jochen Krisch und Marcel Weiß in den neuesten Exchanges. Werbepartner: * commercetools ist ein führender Anbieter von Composable-Commerce-Lösungen und Erfinder des Headless Commerce. Das Unternehmen ermöglicht Hunderten von Marken weltweit wie Audi, BMW Group, Danone, flaconi und TROX, einzigartige Kundenerlebnisse mit einer flexiblen, agilen und skalierbaren Architektur zu schaffen. * Für Unternehmen aus dem B2B-Sektor: Sehen Sie, wie das B2B-Landschaftsbauunternehmen Nieuwkoop Europe mit commercetools modernen Handel betreibt. https://commercetools.com/customer-stories/nieuwkoop-europe

James Semple is what he calls “the composable commerce evangelist” at Salesforce, where his job is to spread the word that Salesforce has a really great composable offering. Interestingly, James also has a second career in music and orchestration, creating soundtracks for video games and movies. The intent for James' team is to make it as easy for commerce to go “headless” with Salesforce as it was to use other Salesforce technologies and not to leave the business owners behind. If you aren't sure what headless commerce is, listen in! We dive into that and more in this episode. Show Highlights: What “headless commerce” is. The history of the evolution of the headless concept in technology. What the MACH Alliance is. What Salesforce's role in evolving the ecosystem is and the services required to enable composable. Where “headless” needs to evolve to meet market demand and customer needs. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

El Headless Commerce es un enfoque de comercio electrónico que separa la capa frontal de la capa trasera de una tienda online. En otras palabras, divide la presentación del contenido de la funcionalidad del sitio web, como la gestión de inventario, el procesamiento de pagos y la gestión de pedidos. Es una forma más flexible y escalable de construir un sitio web de e-Commerce, permitiendo una personalización y una integración más fácil con otros canales de venta. Es un sistema de suma importancia para las empresas que lo puedan aplicar. Para saber más de ello, en este episodio invitamos a Juan Manuel Enríquez, que es Senior Enterprise Account Executive en BigCommerce, una plataforma de comercio electrónico que ayuda a las empresas a crear su propio e-Commerce y vender en línea. Además, es fundador de eCommerce Centroamérica y eCommerce México, dos organizaciones que buscan promover y unir a todos los sectores de la industria que están enfocados en el comercio electrónico. Plataformas como Shopify ofrecen distintos planes para los usuarios. Los más básicos no cuentan con una solución Headless Commerce, pero planes más caros, como Shopify Plus, sí. “Shopify te da todo prearmado. Puedes tener un template y un time to market muy rápido, porque tiene un ecosistema de integraciones. Con estos componentes puedes tener una tienda en días. Ahí no puede haber una solución de Headless Commerce, porque está cerrado y todo depende de esa caja completa”, detalla Juan Manuel. Asimismo, esta solución de Headless Commerce no es para todos, debido a que depende de la madurez de cada empresa a nivel tecnológico y de equipo interno. Según Juan Manuel, “no todas las tiendas de e-Commerce se van a mover a esta tendencia”: “Van a haber soluciones para pequeños negocios. Hoy una aplicación normal te puede soportar de manera perfecta tu operación de e-Commerce para la venta en línea. Entonces, es más bien para compañías más medianas y grandes donde aplican muchísimos sectores, como retail, CPG, etc. Son componentes grandes, porque tienes puntos de ventas, tiendas físicas, etc. Entonces tu cliente ya te compra a través de distintos canales”, aclara nuestro invitado. Respecto a los costos, pueden variar según lo que necesitemos. “Las experiencias las separas, pero el motor sigue siendo el e-Commerce, y atrás está integrada la aplicación móvil con tu sitio web, todos los sistemas que tienes en ese backend. Y ahí pueden variar los costos, porque hay un costo operativo interno de recursos que tengo asignados y desde una agencia te pueden ayudar a separar esa experiencia”, explica nuestro especialista. Sin dudas, lo que da el Headless Commerce a cualquier empresa es rapidez, agilidad a nivel de integraciones, y “un time to market para sistemas más complejos”, recalca nuestro especialista. Por lo que hemos podido ver, al final es más que evidente que el Headless Commerce supone una ventaja competitiva en todo sentido y es un gran diferencial para aquellos comercios electrónicos que lo utilicen. Página web: www.bigcommerce.com LinkedIn: Juan Manuel Enríquez

In this episode, you'll hear Rick Watson's unfiltered hot takes on the latest changes coming from the “Big 2” in eCommerce: Shopify and Amazon. Rick Watson is an eCommerce influencer, former software CEO, and the host of The Watson Weekly podcast. Frequently speaking at large retail events like ShopTalk, NRF, and IRCE, he knows his stuff!   Here's a look at what we cover: How Rick grew from 0 to 45,000 followers on LinkedIn in a few years (fun side notes for anyone wanting to grow their social following). The recent Shopify rate increases - people are complaining, but no one is leaving. Headless Commerce and Shopify Components - it's new(ish), it's sexy, and everyone is talking about it. Is it right for you? Amazon FBA changes related to IPI - this shows that Amazon is smarter than the rest of us. Buy with Prime - what is it, when does it make sense vs. when does it not?  Walmart, Target+, and the other marketplaces - should you care?  

Neue Gesellschafter, neue Führung, neue Strategie. Bei Fashionette überschlagen sich gerade die Ereignisse. Jochen Krisch und Marcel Weiß sprechen in den neuesten Exchanges über die Geschäftssituation, das frühere Potenzial und die aktuellen Entwicklungen. Werbepartner: commercetools ist ein führender Anbieter von Composable-Commerce-Lösungen und Erfinder des Headless Commerce. Für Unternehmen im B2B-Bereich hat commercetools einen umfassenden Leitfaden erstellt, der Trends und Prognosen für den digitalen B2B-Handel im Jahr 2023 aufzeigt. Wenn Sie Interesse haben, können Sie den Leitfaden hier herunterladen: https://commercetools.com/resources/whitepaper/pivotal-trends-and-predictions-in-b2b-digital-commerce-in-2023?utm_source=Paid%2520Referral&utm_medium=Blog&utm_content=predictions-blog&utm_campaign=Vertical%2520-%2520B2B

Jochen Krisch und Marcel Weiß sprechen in den neuesten Exchanges über die Art und Weise, wie der norwegische Onlinesupermarkt Oda den deutschen Lebensmittelmarkt erobern will und wie weit sie damit kommen könnten. Die Meinungen gehen auseinander. Werbepartner: commercetools ist ein führender Anbieter von Composable-Commerce-Lösungen und Erfinder des Headless Commerce. Das Unternehmen ermöglicht Hunderten von Marken weltweit wie Audi, BMW Group, Danone, flaconi und TROX, einzigartige Kundenerlebnisse mit einer flexiblen, agilen und skalierbaren Architektur zu erschaffen. Für Unternehmen aus der Lebensmittelbranche: Hier erfahren Sie, wie commercetools den Lebensmittelhandel mit digitalem Handel unterstützt. https://commercetools.com/de/branchen/essen-und-lebensmittel

Buzzword bingo! Headless is thrown around a lot in our industry but amidst the noise there are some interesting projects emerging demonstrating the value that a flexible tech stack can have if the business properly understands the impact of going down this route. Today we're talking to an expert who has stacks of real-world project experience. Jim Tattersall is Founder & CTO at Rotate°, who are strategic design & technology partners for ecommerce brands. We discuss: What is the real value proposition for investment in headless? How does the challenge & experience building on different headless platforms compare? What is Studio' s preferred front-end tooling? When isn't headless the right approach for an ecommerce team?

Headless commerce en api driven De backend systemen binnen ecommerce bepalen veelal de voorkant wat de klanten zien, maar marketeers willen meer vrijheid om een optimale customer journey te maken, dit kan met headless commerce. Show Notes op onze website: https://ecommercelessen.com Volg onze Linkedin pagina: https://www.linkedin.com/company/ecommerce-lessen Op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen. Te veel vakjargon bekijk onze woordenlijst.

David Crouch is the Chief Operating Officer (COO) at Ultra Commerce and was previously the Chief Executive Officer (CEO) of Slatwall Commerce.  In this episode, David discusses growing up in Rhode Island, British parents, family, soccer, public relations, Syracuse University, entrepreneurship, business relationships, being a part of an acquisition, and so much more!

Thomas Mulreid is the head of sales for Orium (formerly MyPlanet), North America's leading composable commerce consultancy & systems integrator. He is an expert and leading voice on Composable Commerce, Headless Commerce and Data Strategies on LinkedIn. 

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're going head first into headless commerce, what it means and what it allows ecommerce bands to do. We check in with friend of the show, veteran web designer/developer Jesse Campbell from https://heyPartner.co as well as Brett who leads innovation at Pilothouse. When you need to consider headless as an option How headless commerce translates to page speed and performance marketing The resources need to build and maintain a headless setup The future of ecommerce and how headless might fit in On with the Show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The pandemic pushed a lot of online retailers towards headless commerce. First of all, what IS headless commerce? Well, it's a term coined by Dirk Hoerig back in 2013 to describe e-commerce that allows for the customer-facing areas of a sales platform to be updated without messing around with the back end. Some eCommerce companies see it as an easy scaling method, but is it right for your business? Furqan Munir, Head of Product at fabric, tells us how headless commerce can revolutionize the online shopping experience and help companies orchestrate front-end efficiency. Join us as we discuss: How headless commerce is influencing brand storytelling (8:30) Legacy systems and their place in headless commerce functionality (16:00) Managing cross-industry eCommerce platforms (24:17)   Craving more? You can find this interview and many more by subscribing to C-Suite Blueprint on Apple Podcasts, on Spotify, or here.

Headless Commerce and UI/UX in eCommerce E2 Join atmosol and guest Kevin O’Brien from Shogun as they discuss the complex and awesome world of headless commerce. What is headless? Is the freedom of using headless worth the time and cost? Tune into this episode to learn what headless commerce is, how it could help your […] The post Headless Commerce and UI/UX in eCommerce E2 appeared first on Business RadioX ®.

In this episode of Straight Forward, Andrei Rebrov, CTO and Co-Founder of Scentbird, joins Bruno Guicardi to discuss the headless commerce journey. Get a behind the scenes look at the implementation of headless commerce, as well as the challenges and benefits of the architecture. -- About Straight Forward: Dive deep into essential topics often overlooked in the business world. Hosted by CI&T President and Co-Founder Bruno Guicardi, this thought leadership web series features leaders in the digital transformation space who have successfully implemented changes and found solutions amidst organizational complexity.

Web-to-Print, E-Commerce, Mass Customization: Wo der Printformer von rissc zum Einsatz kommt, dreht sich meist alles um die Personalisierung von (Print-)Produkten. Dabei ist die Ludwigburger IT-Schmiede ganz klassisch – und abseits der Druckindustrie – in der Welt der Bits und Bytes gestartet. Warum rissc aus dem Onlineprint heute nicht mehr wegzudenken und die Zukunft im W2P „headless“ und „mobile“ ist, verrät rissc-Gründer und -CEO Alex Sperrfechter in der neuen Folge der Zippers Insights.  

This episode is brought to you by Sendlane.   “BigCommerce is an eCommerce platform that helps the world's brand create extraordinary eCommerce sites so that they can put their best brand and user experience forward, serve their consumers and, and grow through eCommerce,” says Brent Bellm.   In today's episode, we interview Brent Bellm, CEO and Sharon Gee, Vice President, Revenue Growth and GM Omnichannel Partnerships at BigCommerce.   In our wide-ranging interview, we discuss a variety of topics, including:   20:49 - Brent's gratitude toward a customer (New Chapter) 23:36 - Sharon's gratitude for the career opportunities for woman at BigCommerce 26:03 - BigCommerce's culture of diversity and opportunity 28:58 - How they help brands present the best version of themselves (with examples) 30:47 - The BigCommerce Differentiator: Open Commerce 33:41 - How BigCommerce supports brands of all sizes, including small brands 35:48 - BigCommerce on Headless Commerce 39:42 - BigCommerce on Multi-storefront Inventory 43:43 - Two problems BigCommerce Solves with Multi-Location Inventory 46:18 - The unique advantage of Omnichannel brands that work with BigCommerce 49:15 - The secret sauce of Omnichannel brands 50:59 - How BigCommerce facilitates more sales, revenue and data from 3rd Party Ad sites 53:13 - How BigCommerce partners with Amazon to help brands Part 1 54:55 - How BigCommerce partners with Amazon to help brands Part 2 56:55 - How to determine your personality type as an Omnichannel brand 59:58 - Examples of omnichannel brand personalities 1:02:31 - BigCommerce end-of-year plans and beyond 1:05:48 - Thoughts on recession, B2B, B2C, and e-commerce revenue data   Join Ramon Vela and Brent Bellm and Sharon Gee as they break down the inside story on The Story of a Brand.   For more on BigCommerce, visit: https://www.bigcommerce.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary Sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Welcome to the LAST episode of Step by Step Season 8! We're wrapping up the series with Tyson Graham, and will be covering the nuts and bolts of what makes headless interesting.  Listen now!Headless Needs a Real HeadWhat you want is optionality, but there is another level that isn't just a first-party option in your eCommerce tech stack. there is an entire level we haven't thought about as an option.“People don't buy protocols, they buy products.” – PhillipThere are some advantages of headless in a world where legacy technology is really just slowing down in a sense, and the world is speeding up.“We realized that there needs to be a head for headless that everyone can use, so the agnostic sort of storefront really is the head for headless. The advantages with optionality means that you can switch things in and out as you need them.” –Tyson Like a myth or ghost story, headless is very similar. There can be a lot of misinformation spread.“The unique aspect of your brand as a merchant is that experience. The thing you own is the experience. You're not different because you have a subscription to X-provider. You're not different because you're using a certain CMS, you're different and memorable and ultimately creating value for yourself and shareholders and customers because of that experience.” –TysonIf you have the right setup, you can zig when others are zagging, but you can't do that without the right technologies in place.Associated Links:Want to learn more about going beyond headless? Download our free Step by Step guide!Get connected with Fabric!Learn more about Tyson Graham and Vue StorefrontListen to our other Step by Step seasonsFind our other Future Commerce episodes on our websiteHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Da sind wir wieder! Wir haben genug am Strand gebraten und Salzwasser getrunken

Headless commerce gets lots of attention as a "must-do" but is that the whole story? Watch me dig into the discussion with Dedrick Boyd, CEO of www.techsparq.com. Boyd and his team are the go-to problems-solvers often brought in when there is trouble. According to Boyd, "We are brought in when they want to upgrade their platform or when they are on the old version of Demandware and they wanna move to the new Salesforce or storefront reference architecture for Salesforce. Or they have an older version of Magento and, , they didn't realize they actually needed a lot of dev talent to run on Magento. We have historically always been able to tackle complex integrations. Oftentimes when there are projects that are kind of in trouble or if they just require, a little bit more handholding that's where we, we work really well." We also get into Immersive Commerce - what is I-Commerce, it's search and discovery just much, much better. Tune In. Learn With Me.

Kelly Goetsch is Chief Strategy Officer for commercetools, a German-based company changing the way we think about ecommerce. commercetools (spelled with a lower-case c) is an API-first multi-tenant SaaS commerce platform dedicated to the idea of modern composable commerce. Headless commerce started with commercetools. Goetsch says commercetools’ solutions are based off a catalogue of around […]

This week Frank is joined by Accorin's own Mike Fitzgerald for a discussion revolving around Headless. Mike's background as a developer turned project manager puts him in a unique position to discuss both the technical and business-side considerations of headless e-commerce.

“Headless” commerce may be a buzzword, but it's certainly for good reason. This episode focuses on what headless really means for your business, and exactly how it enables cutting-edge user experiences that meet shopper demands and expectations. Experts from BigCommerce and Codal explain the true advantages of headless commerce and offer real-world examples of brands who are leveraging this innovative technology to drive revenue.

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.Show LinksoVertone HaircareFocal by MaestroooTurbo Theme by Out of The SandboxEthercycleCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Living in a Headless World Bryan Mahoney is back today to talk about recent news at Chord such as launching Chord Commerce Hub“We see Chord Commerce Hub as the mission control for business users.” -BryanIf you're trying to be efficient, you're doing it wrong. The right way is oftentimes the hard way.“The core tenant of headless for me, is taking a first-principles approach to building. It's not the technology behind it. It's that it obviates you to have to build, starting with no assumptions and starting with the questions: who do we want to be and what do we want our identity to look like.” -PhillipIn order to build a great business, you have to understand your customer “You understand your customer with data and not tricking them into making a purchase by following them around the internet, but really collecting great data, being upfront about the data that you're collecting, and then using that data to make better experiences.” -Bryan M.Associated Links:Learn more about Bryan Mahoney and ChordThe Family Board MeetingSubscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In episode 99 of JAMstack Radio, Brian Douglas speaks with Sebastian Rindom and Nicklas Gellner, co-founders of Medusa. Their conversation focuses heavily on Medusa, an open source headless commerce engine, and its use cases, as well as a holistic perspective on e-commerce stacks.

In episode 99 of JAMstack Radio, Brian Douglas speaks with Sebastian Rindom and Nicklas Gellner, co-founders of Medusa. Their conversation focuses heavily on Medusa, an open source headless commerce engine, and its use cases, as well as a holistic perspective on e-commerce stacks.

EP290 - Shoptalk 2022 Recap ShopTalk held it's first in-person show since 2019, May 27-30th in Las Vegas. The show made the move from the Venetian to the Mandalay Bay. Nearly 10,000 attendees joined more than 600 exhibitors at this years show. Making ShopTalk one of the first industry events to truly feel like it did prior to the pandemic, and living up to the billing as the retail industries reunion. Shoptalk has truly established itself as the preeminent digital commerce event in the US. In this episode Jason and Scot recap all the major keynotes, trends, and themes from the show. If you wren't able to attend, this show will catch you up. If you did attend, they episode will help you write that event recap you owe the rest of your team! Episode 290 of the Jason & Scot show was recorded on Thursday April 8, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 290 being recorded on Thursday April 7th 2022 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott show listeners well tonight we are excited to talk about shoptalk Jason you went for the show I was not able to make it this year unfortunately but you went and you are going to report on all the happenings and I'm excited to hear how it went. Jason: [0:57] I know I feel like listeners should know that your April Fool's joke is you told me you were there and I kept waiting like at the Starbucks to meet you and you never showed. Scot: [1:06] Not true not true I was a good co-host and I let you know with plenty of time I wouldn't be able to make it. Jason: [1:12] I am teasing but I do think shoptalk overlapped April Fool's this year. Scot: [1:17] It was her a lot of shenanigans. Jason: [1:19] There there was not any there was some usual trade show Shenanigans but I'm not sure I would say there was any April Fool's related Shenanigans but it was a good show you missed a good one. Scot: [1:31] Before we dive in what was the Starbuck situation. Jason: [1:33] So the Starbuck situation I would give it a B+ so it's a for people for a long time treat your followers shoptalk started out at the Aria as a small show and then it outgrew the Aria and they moved to the Venetian which it was nice because the Venetian does have on-prem Starbucks but the Venetian is a, kind of very big and they did it there for a number of years and then they right before the pandemic they announced they were moving it to Mandalay Bay and so this was the first one in Mandalay Bay and Mandalay Bay is good because it has. To Starbucks one in the casino area and one on the way to the convention center so so ordinarily I would give that a plus but they one of the Starbucks is still closed from the pandemic it hasn't reopened and the one on the way to the convention center normally takes mobile orders which is awesome, for the convention they turned up they turned off mobile orders every day of the convention. Scot: [2:41] I don't need it. Jason: [2:43] I stayed very well caffeinated and in my new world where I drink iced coffee from Starbucks branded iced coffee from the grocery store I got to augment my stops at the Starbucks by having a couple, jugs of Starbucks iced coffee in my room as well so no one should be worried about me. Scot: [3:01] That you can say in your backpack or strapped to your head like I have one of those beer hats. Jason: [3:06] Exactly and I showed up at a couple morning meetings with like to Starbucks and it's always this great debate like should I go hide in a closet somewhere and finish one so that the people in this meeting won't know that I was double-fisting it or should I just embrace my, my problem and I embraced it. Scot: [3:22] Everyone listens to the podcast Selena it's a well-known thing no one judges you for your Starbucks. [3:35] We live all coffee we're pretty agnostic on the coffee. We'll call what were the so that's the Starbucks what about the this whole thing called retail and e-commerce. Jason: [3:50] Yeah so before we jump into all the the topics and going ons it's a I would just say like I think there, I don't know what's the official or The Unofficial theme but they called the retails reunions and I feel like it was pretty apt this is the first big show, that to me felt like it did before the pandemic they had 10,000 attendees which. If it's off from from 2019 it's only slightly like maybe they had 12,000 attendees in 2019 so, 10 felt like a big show they had a 650 exhibitors. It felt pretty normal which was awesome and one of the best things about shoptalk normally is the networking and catching up with friends and I feel like that was in full effect and, extra fulfilling this year because you know I just got to see a bunch of people that I enjoy spending time with that I hadn't gone to Sea in a couple of years. Scot: [4:52] Prickle yeah so it's kind of a I like this post covid lifestyle where it just feels like nothing happened it uh it's a it's a joy. Jason: [5:00] Yeah yeah I feel like the biggest Debbie Downer for me is everyone I was excited to see was like mostly just asking me about you. Scot: [5:07] All right sir I'm through through Outlet cool what did any. Jason: [5:15] Throw out because maybe I'll throw a contrary position at the end but I would say the overall mood at the show was also interesting to me it felt very optimistic like people were upbeat people were. Kind of like enthusiastic about the year ahead and you know I don't know it was it was a good vibe. Scot: [5:36] Yes I was tracking a lot of the social media and it was interesting a long this so you had shoptalk which is like you know it was like one one track if you will and all the positive things there but at the same time and there was like some some chaos in e-commerce land where we had the single click checkout thing called Fast kind of falling apart we had, lot of the rapid delivery companies, go puff is not one of them but you know them better not be a gorilla and like three or four of them kind of imploded kind of right during shoptalk so there is kind of envisioned you guys like yeah this 15-minute deliveries the future while right outside the conference center it was kind of falling apart. Jason: [6:17] There was some version of that there was you know Uber instacart and doordash all talking about instant delivery well a lot of the, the tenuous VC funded ones were, we're announcing their their shutdowns and for sure they're there was I mentioned 650 exhibitors I think about 620 of them were payment providers. Or buy now pay later surfaces and what like if you walked around the show you'd think that was the biggest thing ever and and yeah / your point like you know one fast runner fast as a payment provider was kind of spinning down and laying everyone off while this while the show is going on so not a lot of talk about that at the show. Scot: [7:05] Yeah weird will call I'm excited to hear your take on things let's let's jump in. Jason: [7:10] Awesome so I kind of am dividing tonight's talk into two sections the main Keynotes and kind of what my highlights were from the Keynotes and then, some of the main trends that I sort of picked up on from the show so they will start with the key notes and all the big media companies you know had a keynote So So Meta was there not with maybe the most senior met a person like that like shoptalk tends to get big names for the Keynotes and The Meta was like a track keynote from Benjy Shalimar who's like the VP of Commerce which you know big roll it meta but it wasn't like they had Sheryl Sandberg or someone, they had Alan Siegen from Google who's like the president of America's Partnerships and they he talked about Google and YouTube, and you know from those platforms, meta was like super bullish on social commerce as you would expect but they were highlighting that like hey the biggest growth area at Facebook in the short term is Commerce, and he specifically called that stuff you talked about all the time that like there's a huge amount of untapped buying intent and Facebook groups, and Facebook Marketplace and then they're very bullish on the live streaming via reels in Instagram. Scot: [8:40] This guy's a genius. Jason: [8:41] Yeah so he was he was pitching that and you know he didn't. Again people don't tend to break news at this show but you got the impression that there was going to be some some new product launches in the in the near future that we're Commerce related you definitely don't get the impression that that, Netta is exclusively focusing on VR and moving away from Commerce, and then very similarly Google was like Hey Commerce is where it's at, you know they always have fun data to share that you know they always share some Trends about like, search and you know one of the interesting things is they were saying was that while there's a lot of evidence that people are returning to stores as the pandemic abates, that it's not at the expense of digital it's in addition to digital so they were. They now have a lot of geolocation data in the Google ecosystem and so they were talking about how like fifty-four percent of shoppers. [9:40] Have been to five different shopping channels in the last two days so in-store and online and they're they're super bullish on YouTube as a Commerce platform so they're they're both talking about, lot of new shoppable video formats and shoppable video ads and YouTube is a live streaming platform for influencers. In you know increasingly they have so many add products on Google that it can be hard to figure out where to put your money and what to invest in and so they have kind of one new, new ad product they seemed to be leaning into pretty heavily which is called performance Max and the idea is you just close your eyes and give Google its money your money and Google figures out the best places to put up for you. Scot: [10:26] It sounds a little suspicious I'm going to get Sr some machine learning in there that just going to magically spend my money for. Jason: [10:33] It's got like a bunch of real time optimization and and you know the obviously like you should be cynical about those things I'm a little dubious but I would say that a lot of these. Real-time allocation and bidding systems like you know they do tend to work pretty well like they do tend to outperform humans that are trying to make make you know decisions based on. Historically wrong stuff and opinions. Scot: [11:01] Yeah the we've been experimenting with some of the stuff that spiffy and you used to do narrow match and Broad match experiment and then as you as you do some of these under the hood as we watch what they're doing at least you have some visibility it's not like a black box you know it actually seems to be doing a pretty good job and it takes a lot of manual work out of what some of the best practices that you would do so so I like to poke fun but I do think there's definitely a there there. Jason: [11:28] Yeah ya know I tend tend to agree and prove your point like you can put all the parameters you want and so you can run a test and see how it works and kind of, increment into you know a bigger chunk of your budget, but then we had like one real retailer on the main stage which was Catholic a who's a CEO of Sam's and she was pretty interesting she was talking because you don't normally think of Club as being a super digitally engaged category and you know digital being super important to club like the, the most famous club retailer in the world is Costco who I would argue is why quite famously a digital Luddite, and Kathy was talking a lot about how important omnichannel was for Sam's and how like successful scan and go has been and that like. That that specific particularly with younger Shoppers with Millennials that there's that there's a preference to scan and go over you know traditional checkout and the scan and go customers, shop more frequently and spend more so they're they're the best customers and that Sam's Club is even running ads promoting, the scan and go functionality and that was interesting to me because. [12:51] Walmart has kind of tested and moved away from scan and go a couple times I feel like they're kind of leaning back into it at the moment, but it seems like it's and it's club like they're pretty convinced it's a no-brainer that it's a net positive so so just walk out. Type technology you know sort of more proof that customers appreciate. Scot: [13:14] Nursing J W for the win. Jason: [13:16] Exactly and then the Big 3 key notes as far as I was concerned that were most interesting where all the the. I'll call them local Commerce is what they want to be called now or we might traditionally called them rapid Commerce but so it's the. CEO of instacart Fiji Simo, the president of doordash Chris Payne and then the CEO of uber dhara and I can never pronounce his last name but but so that would, he begets as far as I was concerned and those are you know three interesting companies in our industry right now and. [13:57] You know at least two of them maybe all three of them you don't necessarily first think of as Commerce. Or if you do you think of them exclusively is kind of food Commerce and they all were kind of talking about their General Commerce Place so so it instacart, it's all about becoming the platform for local Commerce right and so exactly kind of like. [14:19] GSI pivoted from being a turnkey solution to being a platform that retailers used instacart is launching all these white label Standalone services so carrot ads and. Carrot fulfillment and they're opening their own rapid Commerce distribution centers that you can stage your products in and, and you know offer 15 minute or 30 minute delivery windows, so that you know it's kind of interesting instacart was really trying to sell their their stuff as services and and white labeled services and not just for food so across all of Commerce, the same with doordash doordash seemed to be talking about hey we're we're all general merchandise, were you know doubling down on using. Fulfilling orders from stores helping stores either use us as their own last mile service and even helping. [15:28] Create inventory locations for retailers that are closer to Consumers and Chris Payne talked a lot about, these delivery promises and it was interesting he was like. You know we can all do 15-minute delivery but there definitely is not a path to doing 15-minute profitably and there's a lot of operational challenges and he was kind of arguing, that he felt like 30 minutes was The Sweet Spot that that like he thought it was totally viable the offer, in a peeling assortment of items for 30-minute deliver and meat delivery in major Metro areas and that that was going to be the focus of doordash. And then Uber, same thing like you know right now ubereats makes as much or more than then Uber rides, and if you've been watching TV you may have seen they have a national ad campaign right now which is pretty funny called Uber not eats and it's you know promoting all the non edible stuff that you can get delivered from. From from Uber and and that like they wanted their kind of phrase for themselves was we want to be the local business operating system so all the stuff. That a business needs to do kind of local Last Mile does that get you all fired. Scot: [16:49] Chris Payne was that a it does Chris Payne was a team I know him from her. He always has he was at like MSN and then eBay he's been all over the place he said he's kind of a he started I think it was a CTO for a while but I think he's now more operational. Jason: [17:09] Yeah I mean he was good and you know it was interesting to hear from all of them I do think all of these like startups that are you know. You know I think there is a significant infrastructure disadvantage when when kind of uber doordash and instacart are all weaning into your space. Scot: [17:28] Yeah it's hard to hard to compete with them on one side and Amazon on the other it's a bit of a crunch. Jason: [17:36] Yeah and it kind of my big takeaway from the these these key notes in aggregate is, the swim lanes are off by each of these companies might have been born in a slightly different category of the gig economy of you will, and they you know they each had kind of their home market and they all have decided that the growth opportunity is to expand into each other's market so I think these three companies, feel increasingly like direct competitors to each other. Um so that was kind of my Keynotes and then and I did not get to attend every single key note it was a pretty busy show and I was over programmed, but so then I did attend as many other sessions as I could and here kind of the big themes from my perspective and you tell me of any of these resonate with you. [18:26] There are a lot of sessions about buy now pay later and like it was very optimistically covered, in these sessions and Mackenzie did a session where they were sharing some consumer research that you know more than sixty percent of consumers plan to use it I thought all the, the buzz around being PL was interesting because, in my world it almost feels like like that that trend has already peaked and is starting to decline. [19:00] So you know part of a lot of retailers adopted be in PL they originally World on their website now the ruling it out in point-of-sale and a little known fact, it's more expensive for most retailers than a traditional credit card transaction and the argument was, that it would bring incremental customers and higher value customers, um and like that hasn't been universally true amongst my clients that have tested it, and the kind of the world has changed a little since these Services first rolled out now these services are all showing up on credit reports which, for a while they weren't and so that was a reason a consumer might have chosen to use this versus traditional credit card was if you know, they already had a spotty Credit Report or didn't want to risk getting a spotty credit report and there's a lot of talk about like default rates starting to really creep up on these things so I kind of wonder. [19:57] How durable they're going to be in the long-term especially if you know the economy keeps being challenging for a little while. Scot: [20:05] Yeah and one of The Shining examples was Peloton which is kind of Hit the skids pretty hard and I think they were like half of a firm's volume or some some crazy number you know of one of the. Jason: [20:19] Meaning a lot of protons where bye. Scot: [20:21] That's got a great ahead. Jason: [20:22] Installment plan yeah okay. Scot: [20:25] Yeah like something like 80% of peloton's had an affirm plan and so but also I think it was by far our firms biggest Merchant. I've read you know like a very material percentage of a firm's, what do you guys call it transaction payment volume through those bmps I don't know whatever the metric is of the transaction volume flowing through I think I think Peloton was a big one and it's there in a world of hurt so I wonder if that's creating some pressure on the industry to. Jason: [20:50] Yeah at the very least I don't think the world needs as many as we have right now so I would expect at the very least that we're going to see some consolidation in that space and it, you know it certainly has a place in the ecosystem but there was a while when I was like oh my God the Magic Bullet to every Commerce problem is buy now pay later. Scot: [21:11] Yeah there is was there any good consumer Behavior though that you believed or was it all felt like the the buy now pay later guys had just funded it that consumers love it. Jason: [21:26] Yeah well yet I mean I don't think the Mackenzie research was funded by by a particular company but you know it was this stated preference survey from customers and you know how much I love. Stated preference service from from consumers. Scot: [21:41] Yeah. Jason: [21:44] Side note 99% of all alcoholic say they can stop drinking whenever they want if you want to do a survey. Scot: [21:53] Absolutely and everyone says they'll spend more money for something environmental friendly than they never do. Jason: [21:58] And a hundred percent of people are of above average intelligence. Scot: [22:03] Yes and handsome. Jason: [22:05] Which doesn't yet turn out to work out so. Another big talking point at the show was everybody's favorite word to hate is omni-channel like there were a ton of omni-channel sessions there's a lot of interesting talk about, people returning to stores like there is mixed messages about the rate of digital adoption declining and I would say. [22:34] The rate of acceleration is declining but like digital is not diesel is not shrinking in any like absolute basis. A lot more of these omnichannel amenities and so this was like that was a lot of the Sam's Club talk was about that Dave gilboa who's the one of the cofounders of Warby Parker he was talking a lot about Omni Channel and the role of the stores in their business model and how they've kind of gone back to Virtual try on like the I don't know people know that the original plan for Warby Parker was, that you could use your phone to try glasses on and. The technology wasn't quite there when they launched the company and people didn't like it very much so they end up having to do all these, tried for five pair for free as an emergency stop Gap but now they feel like with the lidar and the latest iPhones they feel like the virtual try and experience is working better than the, the tripe are model and so they're starting to see a lot of uptick in that but people still want to come into the store to buy the glasses so kind of talking about, Omni channel for the win. Scot: [23:45] That's not harmonized. Jason: [23:48] Yeah no only 44 what's his name Steve Dennis. Scot: [23:56] Dennis yeah. Jason: [23:57] Sorry I missed her bifurcation is how I think of them but. Data is always a buzzword at this show which again I like data as much as the next person but I'm not sure like as a tactic that it's a standalone thing but a lot of people wanted to provide case studies about how they were, you know leveraging data in new ways and particularly omni-channel data so John strain who's the chief digital officer Gap was talking about, all the new initiatives that Gap is doing for first-party data and he was arguing that like you know with the two doing personalization with first-party data like they were saying. [24:41] Did that, they were able to acquire customers that were like 40 percent more likely to be new file customers as opposed to Labs customers and it had a 30 percent higher order value than, then kind of their their pre data-driven customer acquisition tactics. The Steve Miller who's the head of digital at Dick's Sporting Goods he was talking about a lot of. Sort of the data collection techniques that they were using and how they were getting way you know better outcomes out of personalization they had a kind of cool example I like. Dick's Sporting Good launched an app called I think it's called Game Changer and what it is is it's an app for your phone to keep score at a baseball game and by keep score do you know what I mean like track all the stats. People for a long time have Branagh book and like. Scot: [25:37] Book yeah. Jason: [25:38] Manuel keep score the game so they created this app they give it away for free but what it does is it now like get wet them get 27 million. Like weekly Baseball fans like in their ecosystem that they then get to Market you know they have first-party data on and get to Market to so it's kind of like when. Um Under Armour bought MyFitnessPal for example like kind of interesting places where retailers are, are like building or buying these digital utilities that aren't necessarily directly related to Commerce so I just to get closer to customers that they can then Market. Scot: [26:21] Yeah that is color all Trojan Horse strategy. Jason: [26:24] Exactly and then Julie Bornstein who's the founder of the yes, I think a past guest on the show she was kind of talking about her first party data and she was throwing out red meat to all the Consultants that are selling personalization so here's going to be the money quote that you're going to see in every brochure you get for the next year, our first party day I driven first-party data experiences drove a 75% increase in annual spend a hundred percent annual order frequency and 125 percent better retention rate. So sounds great sounds like they got some improvement that move the needle for them I'm excited for them, here's going to be the thing when you see all these personalization vendors that are now pitching that to you like. Personalization isn't like a binary thing it's not like you don't have it and then you do have it and these are the results you expect when you do have it right like everybody's doing personalization to some extent and like how much, Improvement in results you're going to get is going to be directly related to how bad your experience was before and how far you improve it. Scot: [27:33] Yeah yeah could so it could be just started with really bad bad numbers and then didn't kind of. Jason: [27:40] Exactly so I wouldn't I mean I wouldn't be like putting too much stock in these like benchmarks are case studies as like predictive in any way of what an individual user will get but like of course if you can get more customer data and use it to have more relevant experiences that's going to be you know benefit. Scot: [27:57] Now one thing I'm noticing is previous shoptalk sweat with this whole panel format this is sounding much more like individual speaker was that that kind of change of the format. Jason: [28:08] Not necessarily so they kind of have a few formats so they have like they have the key notes which is almost always, an interview that presenter an interviewer and that that was still true so then they have track key notes and attract keynote is usually in individual speaker or an individual speaker followed by an interview and then they have these panel formats and so in some cases, I'm cherry picking what I thought was interesting from one speaker and a panel of three but in a bunch of cases these were track Keynotes. Scot: [28:47] Got it. Jason: [28:49] And we'll get to the very best track keynote in a minute which you know was obviously mine. Scot: [28:56] No bias there. Jason: [28:58] Yeah, so a lot of talk about the best and most cost-effective ways to acquire customers so you know there was a ton of sessions talking about live streaming and kind of the, the kind of at this point I'll call it the kind of predictable tripe that like oh my gosh you live streaming is huge in China and may or may not be coming to the u.s. but you should be testing it like you know Google obviously had a big keynote talking primarily about live streaming a ton of practitioners were talking in particular about like their experience on Tik-Tok and successful live streaming HSN was obviously talking about their success and then there were some, shop shops is a live streaming platform that you know gave an interesting case study and then, I would say there's always a couple of vendors that like emerge I don't know if they're necessarily the best or not but like kind of win the show for share of voice and so every time someone's talking about live Commerce the vendor that they were talking about partnering with was firework which is a enabler of live streaming, Commerce and so it felt to me like they they did a good job showing up in all these conversations are you bullish on live streaming. Scot: [30:17] I am but it's because you have trained me that it's so big in China and then you know it's one of those things, a lot of the stuff in China we thought would be good kind of come across as not like chat Commerce and why bow and all that so but it's one where you know I see these influencers and I think it will catch on because we've got, the Kardashians and if they ever did a live stream or something like that it would be huge we just need we need like that spark and kind of a unique American take on it, probably from a Content perspective not underlying technology but it all has to come together. Jason: [30:52] Yeah so I don't like we may need a an updated deep dive on live streaming in China because it's actually, it's evolving super rapidly like there was this interesting phenomenon at first where all the live streaming was happening on retail platforms so it was like, kind of influencers that got made famous by Ali Baba and j.d. on their platform so think of it as people were consuming live streaming on Walmart.com not on tick tock, and then the government kind of crack down on some of these influencers who apparently weren't paying taxes, and and it kind of shifted the live streaming to the social platform so no like now Dao Yuan which is Tick-Tock in China is. The destination for live-streaming so it's just been interesting, but one wave live streaming I really like and I think coach was talking a lot about in their their track he noted the show, is sales associates as in as micro influencers and doing live streaming either from the store or after hours which. Scot: [31:55] Yeah we'll have to get caught up on them. Jason: [31:58] It's a related Trend that got a lot of Buzz this show as another way of acquiring customers as micro influencers that's another one that I'm kind of bullish on and there were some good case studies there, so Jill Ramsey is the CEO of AKA Brands was talking about like micro influencers being their most successful new customer acquisition strategy there are a bunch of apparel brands, um one that I hadn't thought of that I feel like I need to get updated on more, Alyssa Walt is the chief business officer for Burton Snowboards so you know all the snowboarding accessories, and she was talking about they were having huge success using NCAA athletes as influencers, and of course if you're not following it closely that used to be illegal for or not illegal but like it was a gainst the NCA term so you lose your college eligibility of you made any money as a, influence our sponsor and now their college athletes are all permission to. To endorse products and make money and so it's kind of open this new, new channel if you have a product that's appropriate to be. [33:13] Advocated by college athlete so that seemed interesting that they were a fast mover there, and then I mentioned coach was definitely leaning into influencers and particularly using sales associates as influencers. Scot: [33:29] Cool aunt heard the NCAA thing yielding some some fruit so that's interesting to hear. Jason: [33:35] Yeah I've seen some funny like local case studies where do I go up a car dealership hired some NCAA athletes and as you could imagine, like some of them are awful and some of them are awesome. So I just like some of the like the quality of the deliveries have been pretty funny and uneven. [33:55] So another big talking point that kind of it was not the topic of a lot of sessions but it got mentioned in a lot of sessions including mine was the emergence of retail media networks and I would say that was, something that came up at a lot in hallway conversations more so than in like content on the stage. But everybody and their brother you know now has a retail media Network and they you know they're all doubling down and one thing they're all doing is expanding, Beyond digital search so you know more different ad platforms on their websites but increasingly a lot of. Media opportunities in stores so you and I were talking about some of these offline like you know you know in-store displays and things like that, and then also a bunch of these retail media networks are offering dsps and letting you buy ads on Google or Facebook using, first-party targeting from the retailer so you know you think about the depreciation of cookies in your ability to buy your own look-alike audience on Facebook, you know you can still pay Walmart to buy look like audiences on Facebook for you and that can be pretty successful. [35:14] So we already talked about the payment Trends another big Trend that came up a lot we kind of covered it in the, the Keynotes was the rapid Commerce being a big thing and then what I wanted to put on your radar screen. When the came up an awful lot a few times in sessions and then a lot in the hallway is everyone is metaverse curious. Scot: [35:41] Yeah yeah I read one of the summary as was everyone's talking about metaverse but no one thinks they'll actually be an e-commerce down there so I don't know we're people thinking there's actually going to be some Commerce happening or they were just. What is this wise. Jason: [35:56] So I don't know that's a good question I tried to ask probing questions and like the vast majority of people you talk to don't actually understand what they even meet like there's a lot of confluent, compilation of terms right like web 3 metaverse, um blockchains cryptocurrencies and so it's it's you know you're talking to someone about the metaverse and then they're telling you why they invested in Bitcoin and you go well like those are related but they're not the same thing. Scot: [36:28] Yeah it's like 13. Jason: [36:30] Yeah but so there are a couple case studies from some gaming companies that we're doing some in-game Commerce again Mackenzie like kind of had some consumed like part of their presentation had all these like, evolving consumer Trends and they again there's a stated preference for take it with a huge grain of salt um but they ask customers how many hours a day they expected to spend in the meadow verse five years from now and the average answer was 4 hours a day, and for for Jen's he's the average our answer was nine hours a day. Scot: [37:03] You know every pretty much every waking hour or sleeping hour will be the members. Jason: [37:09] Yeah and, you know I'll tell you about my evolving opinion The Meta verse in a minute but you know a really interesting question is what it like is like are we in the meta verse right now like like a zoom call the metaverse is. But Facebook messenger chat the med over like you know the there's a lot of gray area in definitions. Scot: [37:34] Nursing. Jason: [37:36] And so if you can't like if all my time on Twitter is in the meadow verse then I might be close to that average now. Scot: [37:44] Yeah yeah I don't know I don't think that counts. Jason: [37:49] And so I will highlight like I di think we have a metaverse Commerce Deep dive in in our near future, everybody wants to learn about it and understand it like I've been doing some kind of meta verse 101 Commerce conversations with a bunch of clients, and like at the very least if you're going to be an early mover and do some piloting like there are a bunch of easy to make tragic mistakes to make early on that you should. You should be aware of and so it just you know it might be an interesting topic for us to do a deep dive on. Scot: [38:25] Yeah we'll put it on the list. Jason: [38:27] Yeah and I got corralled by everybody's favorite venture capitalist Andreessen Horowitz and they're wildly boyish on the members. Scot: [38:36] Which which one of the folks steamer. Jason: [38:40] So they now have like a whole team, dedicate like that and you probably know them better than I do but you know they're trying to have this spin of providing all these services to entrepreneurs so they have like a lot of kind of. Share real sources and so you know the pitch to me is like, you know man if you have any client projects like we can play matchmaker and help introduce you to the right you don't companies in our portfolio and stuff like that so the these were not like Investment Partners these were all operating partners. There were trying to accelerate business for their portfolio companies that were pitching me. Scot: [39:25] I knew they had crypto Focus I didn't know they had a team thinking about the meadow verse that sinners. Jason: [39:29] They do have a crypto focus and I'm saying metaverse but I'll tell you what they really have their their their in addition their trip to focus they have a web 3 Focus. Scot: [39:38] Okay they're kind of loving it all together. Jason: [39:39] Um yeah which there is an important distinction between metaverse and web 3 which would be fun to talk about it we do a deep dive. Scot: [39:47] Yeah alright good teaser. Jason: [39:49] Awesome, lot of talk I mentioned this already but there was a lot of talk about the return of stores which is funny because you know I wasn't where stores went away, but maybe the buzz of the stores went away and you know now like stores are coming pretty well against their soft pandemic numbers and digital is comping, not as well against their Mega pandemic numbers and so, there's a way in which you look at it and go oh man you know store growth is unusually high and digital growth is unusually low. [40:22] I think that's kind of a misunderstanding of the data a little bit in a lot of cases but that was, a big hallway conversation and then the conversation that I didn't hear that really surprised me I mentioned the mood was really kind of Rosie, I have to be honest all my one-on-ones with clients leading up to the show have not been Rosy like there's a, awful lot of concern amongst the folks I work with about what everybody's calling the macros and you know by that they mean, like inflation persistent supply chain problems you know consistent persistent like economic instability like housing supplies and cost-of-living going up like all these, these kind of Doom and Gloom Financial measures and then you throw you know gas prices in war in Europe, on top of all that and I'm talking to a bunch of people that are like really worried about the Financial Health and spending ability of their customer base and there was none of that at the show. Scot: [41:24] Yeah yeah you know the consumer confidence numbers taken a precipitous fall which I always use is kind of my barometer and I'm I am also worried about the macros. Jason: [41:36] Yeah I mean you know I get these wrong all the time but there was a time early in the pandemic when, when you know my narrative was like the pandemics probably going to cause a recession and it's probably going to end with a period of like crazy accelerated spending similar to The Roaring 20s and the irony is, the opposite kind of happened like the pandemic like drove a two-year period of crazy spending and it feels like it's now ending in her session. Scot: [42:07] Yeah yeah it's kind of kind of backwards from what we all thought. Jason: [42:11] Yeah I hope that's not how it all plays out but. Scot: [42:14] Shown up in the numbers like you know the numbers that you talked about the retail numbers the but so it's either not happening or its early indications and we haven't seen it yet that's just kind of the big concern. Jason: [42:25] Yeah yeah no and I will tell you like if and it's going to come up here pretty soon I think another week. Last March was a mega month for retail and so the comps this March. Are copying against are really hard number and you know a lot of people feel that like the macros like really started to show up in the consumer numbers this March and so if, like there's a chance that like the comps are going to be really ugly this March it's going to be a interesting month to watch. Scot: [43:02] All right we'll keep an eye out. Jason: [43:03] Yeah I did say the last best session best session for last, I did a track keynote talking about achieving digital profitability right and I so I was the one Doom and Gloom session I'm like hey there is a bunch of macro concern over out there like obviously there was a bunch of extra digital, um activity and now the challenge we all have to face as we got to figure out how to bring more profit to our digital business and so I did a whole, track keynote talking about, um opportunities to improve the profitability and then I had a guest Jerome Griffith who's the CEO of lands and like I did a, like a 15-minute presentation and then we did like a 20-minute fireside chat talking about the best strategies to make money in this climate. So I tried to channel my inner Scott as much as possible. Scot: [43:56] What were some of the what are some of those strategies. Jason: [44:00] Um I mean it's it's black and tackling stuff we kind of you know talked about you know typical framework of, reducing cost getting more customers you know generating more revenue from each customer and then we kind of hit on, our favorite tactics within each of those three buckets Jerome like you know by far feels that the, the easiest best place to start is on the cost controls right and he's in the apparel space historically the apparel space does a horrible job of demand forecasting. [44:36] So they make the wrong stuff and they make too much stuff in that really hurts costs and you know just just fundamental costs of goods and and having good rigor around controlling, manufacturing cost is his kind of home base but like the part of his. [44:56] Feedback that was super interesting to me is lands in was a direct-to-consumer company so they were a company that was born as a catalog that sold 100% direct-to-consumer, they got acquired by Sears so then they were exclusively available on the lands in catalog and in Sears stores, and they were acquired by Sears I greatest years was starting to get distressed and turning into a fast Eddie Discounters and so suddenly lands in which hadn't done any discounting was heavily discounted, and then they got spun off from Sears and you know tried to recover their non discount price point and, they expanded into a bunch of other channels so today you can buy lands and direct from their website which is still about 50 percent of their sales but they sell wholesale through Macy's and Kohl's, which you know our discount channels and then they they also sell 1p on Amazon and so it was interesting he talked about wholesale and marketplaces being, a very important and vibrant customer acquisition strategy for a direct-to-consumer company and so he felt like. [46:07] Like the customers that he was meeting at Kohl's were incremental to the customers he met directly and that like partnering with coals and Macy's was, way more cost-effective way to acquire customers then Facebook ads. Scot: [46:20] Nursing and then I like the marketplace take that's a that's a good one. Jason: [46:24] Yeah yeah yeah so he I mean he was kind of like you got to be where the customer is control your costs, and then you know there are things like if you are direct-to-consumer like you should launch a retail media Network and try to supplement your, your Revenue with those kinds of tools and you know I did some stuff just on basic block and tackling and on mobile experiences that we all still get wrong and improving mobile conversion and stuff like that. Scot: [46:54] The was there a standing ovation at the end of the session. Jason: [46:59] There was there was because I said I was going to shut up now and that that generated incredible standing ovation. Scot: [47:05] Did you do the whole Spiel of if you like this I've got 290 hours out there on the internet for you. Jason: [47:11] I did but it's 3:00 because even though we only have 290 shows the average one is longer than an hour. Scot: [47:17] Nice yeah yeah good yeah some guy we interviewed somebody's like I've listened to all your podcast is like I'm not really sure yet. Jason: [47:28] Yeah although I will tell you I ran into a ton of people so many nice comments I'm so grateful like the thing I feel bad about when you miss a show is, just so many random people like recognize our name on my badge and I had a Jason and Scot show badge, and like we're honest with Sinners and had great feedback and I was just found out talk to all these people and and it's nice to hear that people appreciate what we do and if you don't know the most common, comment I get about the show is that oh yeah I listened at 1.25 speed or 1.5 speed while I'm at on my exercise bike. And I want to say for the first time ever I met a guy who's a regular listener to the show that said he listened at 2X and that I found I sounded kind of sleepy and tired in real life. Scot: [48:18] This is in your holding two coffees did you have the thing where you're speaking and someone recognizes your voice and they're looking around like a weight had I've heard that voice before that happens to us it. Jason: [48:32] It's Starbucks every single time because but I mean hey I spent a lot of time standing in a Starbucks line and I spend a lot of time talking so a lot of people have the chance to hear my voice and go wait a minute you sound familiar. Scot: [48:43] Did anyone make fun of your title that's my favorite part. Jason: [48:46] So yes but like in fairness there mostly people that are friends of yours or mine that just like on team Scott. Scot: [48:55] Okay they're just just carrying on the chief digital retail analytics customer Journey officer. Nice cool did you guys did your company have a been big shindig was it a good show for you guys. Jason: [49:11] It was it was it was also fun because I had a fair amount of co-workers their it was fun to spend time with them and we had a team dinner that was awesome. The most purposes agencies wouldn't necessarily exhibit but we own a company that helps Implement a lot of retail media networks called Citrus ad and so they had a booth there so I it was fun to hang out with them a little bit their founder by the way we might have I try not to put pupusas people in our show very often but we might have to have him on because he's a two-time very successful entrepreneur he tricked us into buying his his most recent company. He also is a former professional Australian Rules Football player like legit. Scot: [49:58] Oh ah yeah that's that weird football that they have yeah it's kind of fatter and stubby or than our football. Jason: [50:06] What version of football is not weird that okay yeah. Scot: [50:08] Cool well yeah and we should talk about if pupal sis needs to acquire any car washes with you you and I can have that one offline. Jason: [50:18] Yeah yeah for sure you I get as you can imagine that's that's most of the cycles that that I spend it purposes is pitching on us leaning into the car wash space. Scot: [50:28] Cool did you get a chance to walk through the booths and the the show floor and see Annie was that well traffic to an any any kind of. Jason: [50:38] Yeah it's always it's always hard to tell I do think shoptalk one of the things shoptalk does well is two things they try to have some events in the floor. Um so so you know like the lunches and stuff you kind of have to walk through the tradeshow to get to the lunches so they try to artificially create some traffic but one thing I really appreciate about shoptalk is, they have down time in the agenda when there's no track or keynote content like they have like two hours a day and part of the reason is they have this this function cut these out meet up so I can retailer can attend shop up shoptalk for free if they agree to take like five meetings with vendors and then these vendors pay for these meetings and so they have to have a window to do those meetings in and so I appreciate that, it creates a more natural opportunity for people to walk the show and discover vendors without feeling like you're missing something. Scot: [51:36] Crinkle how many retailers did you meet with. Jason: [51:40] Yeah so I do always try to walk the show and I do try to stop and talk to some booths I got to be honest there's a weird dynamic Scott and I feel like you would appreciate this but Walking the Floor makes me feel old because, I walk the floor and, here's basically what goes on in my mind I don't recognize the name of any of the vendors and then I agreed to sign for a second and then I figure out that there are vendor I know super well that's changed their name three times. And so it's like I feel like the Wikipedia that's like remembering oh yeah you used to be this and now you're this and now you're that and then I know I go oh and I know these 3 people that work there right now. It is now the case that all the people I know that work at all these vendors are too old and Senior to be in the booth so. I know I never run into any folks I know in the booth that's always the the Next Generation. Scot: [52:33] Yeah and then I'll get excited that you're a retailer and then you're a podcaster and they're like. Jason: [52:39] Yeah and that's my my unfulfilled young Lame Game I play with all of them is. You know by and large they're like so what do you do and I go I'm mostly just talk about this stuff all the time and there and they like think I'm lying when in fact that's exactly what I said. Scot: [52:55] The new about the 3:00. Jason: [52:58] Yeah exactly. And then in a couple cases it Dawns on them wait a minute you're the Jason and Scot show and they like chase me down in the hallway and go you I listen to your podcast. Scot: [53:08] Very cool. Jason: [53:10] Then we go into those sleepy tired thing anyway but in the interest of bringing the average down I feel like I've covered all the show do you feel like you caught up on everything you missed by not being there. Scot: [53:23] I do the one thing that I've heard chatter from the folks I talk to is this continued pressure on Shopify you ever seen they announce their last quarter's earnings Q4 their stock has been on a precipitous slide that they haven't seen since their IPO and like 2016 I think, maybe 15 was that that come up at all or no. Jason: [53:50] It didn't come up a lot and I'm trying to remember like I actually don't think they had a booth at the show which is interesting. I could be wrong on that but I kind of don't think they had had a big booth, and yeah I mean you know obviously they're totally lumped into this whole category of companies that did amazing in the beginning of the pandemic and then like you know seem like they acted like they would continue to, to grow that pace and obviously couldn't and then you know the their stock got punished for it. Scot: [54:23] Yeah yeah and there's been a lot of Wall Street notes out saying you know that I think what freaked everyone out is the fact they're going to invest in infrastructure meaning warehouses and there's a lot of Wall Street folks trying to say. It's not that bad it's only a billion dollars but I remain skeptical that that's going to be enough and then, yep so we should just wondering if that was. Jason: [54:48] Yeah I mean if anything I would say there are a lot more fulfillment companies that would be competing with a Shopify fulfillment Network and a lot more you like I'll tell you where Shopify has a ton of competition at this show are like. POS systems which is actually a meaningful part of shopify's offering now and you know like kind of. Solutions as a service besides the e-commerce site the payment systems and all of these things that you know Shopify does and I will say it's kind of funny. I still think like a lot of people try to describe themselves as the Shopify of X which. Like doesn't sound as good as it did a couple years ago and you still hear people trying to say like we're the word be Parker of X and I'm like have you looked at worry Parker stuffers. Scot: [55:37] Yeah how about how about some of our friends from The Headless Commerce industry was there a lot of a lot of Buzz there with the. Jason: [55:47] Yeah, so those platforms were there in full strength Fazal and fabric had a big presence there you remember they raised some good money right before the show, we had Kelly on from a Commerce tools you know a number of episodes ago and he talked about the mock Alliance and that mock Alliance, has really gained a lot of traction like I'm seeing a lot more and more vendors emerging that are now members of the mock Alliance so it seems like. You know that that's not just a marketing thing that's kind of like a legitimate Trade Organization for all these headless providers. Scot: [56:27] Nursing was there like common badging throughout or something like that. Jason: [56:31] Well yeah there's a mock Alliance logo that was on a bunch of booths I they may have had events I wasn't able to like attend any of their. There are social events but yeah it seems like it's getting traction I don't know if this is a perfect show for that like. There was an ERA when like everybody needed a platform you need to go to a show to meet vendors and find out about platforms like I kind of think the average attendee here has a platform today and so you know maybe there's some that are thinking about switching. But I have a feeling that those booths have gone a little bit more from customer acquisition to. Customer relationship management and retention at the shows. Scot: [57:11] Yeah yeah nursing will cope well we appreciate you going out and braving the wild environs of the Las Vegas hotel circuit and this the Starbucks to report back to us. Jason: [57:25] It was my pleasure and if she's listening definitely congratulations to Christina Gibson and the whole team at shoptalk I do think they put on a good show and it's, like I think it's definitely set itself up as the preeminent kind of digital Commerce show in our industry now. [57:59] Yeah and until next time happy Commercing.

In this episode we focus on fragrance ecommerce, interviewing Julian Holt, COO at The Fragrance Shop. Julian talks us through the tech stack for the UK's leading independent fragrance brand, running live shopping events, delivery subscription, offering BNPL in the checkout and much much more.

In this episode of the Futurum Tech Webcast, broadcast originally on LinkedIn Live, Futurum lead analyst Shelly Kramer talks with Amplience's VP of Product Marketing Adam Sturrock about how the headless commerce experience platform is driving digital transformation in a massive way for brands and retailers. Their conversation touched on the challenges today's brands and retailers face, key industry trends driving a need for agility and rapid transformation, and what's ahead in 2022.

Starting an e-commerce business is large marketplaces can be an easy process, but what the team at Swell began to notice was that the model could only take a business so far.

In diesem Jahr 2021 ist viel passiert. Viele Neuerungen, neue Funktionalitäten und Produkt Updates wurden bei Shopify in diesem Jahr announced. Grund einmal inne zu halten und einen Rückblick zu wagen. Und wer eignet sich besser dafür als unser Stammgast Roman Zenner von Shopify! Gemeinsam lassen wir noch einmal die wichtigsten Ereignisse Revue passieren: Von OS 2.0 und Checkout Extensions über Headless Commerce auf Shopify bis hin zu Shopify POS oder auch Shopify Markets. Wie war 2021 für Shopify und wie hat sich der deutschsprachige Markt für Shopify entwickelt? Unsere letzte Folge in 2021 - wir sagen Danke für ein beeindruckendes Jahr und freuen uns schon auf alles, was das neue Jahr für uns bereithält. So viel sei gesagt: Es bleibt spannend!

Es ist Ende November 2021, Zeit für einen weiteren Rückblick aka “Rewind”. Wir starten mit Manöverkritik von Sebastian zur Episode 21 (Was motiviert Mitarbeiter?) [1], diskutieren Amazon's internen Umgang mit Kundendaten [2] und das Apple die NSO Group - die Firma hinter der Spy-Software Pegagsus - verklagt [3]. Dann widmen wir uns einem der Buzzwords der letzten Wochen. Metaverse! Was steckt dahinter [4]? Ist es nur Hype oder ein Game-Changer? Auch in der E-Commerce Tech-Welt hat sich etwas getan. Commercetools - Headless-Commerce Anbieter - kauf das Frontend-as-a-Service Startup Frontastic. Macht das Sinn? [5][6] Schließen tun wir die Folge mit der Erwähnung eines spannenden Projekt, einem Trading-Software-Framework [7]. Hört rein und gibt uns gerne bei Twitter (@hmzePodcast) oder per E-Mail (webmaster@hmze.io) Feedback. Links [1] https://de.wikipedia.org/wiki/Selbstbestimmungstheorie [2] https://www.theverge.com/2021/11/19/22790066/amazon-personal-data-privacy-kanye-west-celebrities [3] https://www.apple.com/de/newsroom/2021/11/apple-sues-nso-group-to-curb-the-abuse-of-state-sponsored-spyware/ [4] https://www.heise.de/hintergrund/Alle-reden-uebers-Metaverse-Aber-was-soll-das-eigentlich-sein-6237609.html [5] https://excitingcommerce.de/2019/08/02/shoptechtalks-47-wenn-die-frontend-freaks-kommen/ [6] https://excitingcommerce.de/2019/07/21/exchanges-230-shoptech-fur-gestern-heute-und-morgen/ [7] https://github.com/sklinkert/at

In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform helps improving conversions and results for your business.On the Show Today You'll Learn:What headless eCommerce is about.Why site speed and A/B testing are so important for your store.How storefront personalization features will evolve.How to use a landing page builder to improve your eCommerce results.Links: https://www.unstack.com/https://www.linkedin.com/in/zachrego/_______________Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

Over the past couple of years you may have heard of a really weird buzzword that's only picking up more steam: headless. This week on the podcast we're discussing what exactly headless means, what's required to take your store headless, and we weigh the pros and cons of making the switch.

On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify migration for a top 100 Shopify Plus store, and most recently joining headless solution provider Shogun.Show LinksShogun FrontendNOMAD - 15% off full priced and in stock gear on nomadgoods.com with code 'unofficial'Reese's LinkedInSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop's search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

On Headless, Influencers, and Live StreamingWhat does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - GaryProduct market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn't take a lot of convincing.The law of platforms is always evolving. “The platform always evolves where its ecosystem performs R&D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -PhillipAssociated Links:Learn more about Gary BenerofeCheck out our interview with Lomi's Matt BertulliThe Cookiepocolypse and the Zero-Party Data Opportunity with Ben ParrOur interview with Liyia Wu from ShopShopsSubscribe to InsidersSign up for the prerelease of Nine By NineEnd of episode Com Truise tunesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Shopistry enables customers to create personalized commerce experiences accessible to all.

Everyone seems obsessed by headless commerce Acronyms like PWA and SPA are common but we often find the non-tech audience doesn't fully understand the implications, or know what impact this approach to the frontend can have on site speed and performance. In this episode we speak to an expert who has helped many retailers through the transition to headless commerce. Tom McCaul is the founder and CEO at leading Magento agency Tom&Co, who have built B2C and B2B ecommerce sites for brands including Agent Provocateur, Oliver Bonas, RHS and Topps Tiles.

This week we're taking a trip down memory lane with Byran Mahoney, CEO of Chord Commerce (formerly CTO at Glossier, and Co-founder of Dynamo). We discuss his journey launching multiple businesses over the course of his career, and what he's learned along the way. From his first job scrubbing toilets and cutting grass at age 13, through to the launch of his latest endeavour Chord, a commerce-as-a-service company. As well as many great throwback stories from Byran's life, we discuss: What headless commerce means The importance of business partners, The benefits of side projects Advice on pursuing venture capital Why wine is so important https://chord.co/

Headless Commerce ist seit einigen Jahren schon ein Buzz-Word, dem man öfters über den Weg läuft. Doch was genau ist eigentlich Headless Commerce und wie lässt sich das konkret auf Shopify umsetzen? Macht es auf Shopify überhaupt Sinn und wann kommt es in Frage? In dieser Folge ist Michael Geissler zu Gast, der selbst den Weg in seinem Unternehmen gegangen ist und zwei Shops auf Shopify mit dem Headless Ansatz gebaut hat. Er gibt uns Einblicke in seine Erfahrungen und die Learnings auf dem Weg.Headless Commerce ist seit einigen Jahren schon ein Buzz-Word. Doch was genau ist eigentlich Headless Commerce und wie lässt sich das konkret auf Shopify umsetzen? Macht es auf Shopify überhaupt Sinn? In dieser Folge ist Michael Geissler zu Gast, der selbst zwei Shops auf Shopify mit dem Headless Ansatz gebaut hat. Er gibt uns Einblicke in seine Erfahrungen und die Learnings auf dem Weg.

In this week's episode of Southern Fried eCommerce, Jay and Executive Producer, Emily discuss their eCommerce opinions that might not be part of the majority. They might be hot takes that change with time, but definitely topics worth discussing now.They cover a few hot takes that have been on their mind, including: PWAs and their potential to become an outdated idea quicklyWhy SMS Marketing is a pain for MillenialsHeadless commerce and how it's not a fit for most brandsDesktop hamburger menus being terrible for user experienceDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

タイムライン 01:10 パネルディスカッション『Shopping at the edge: Solving for infinite customer experience journeys』 14:35 Livecodingセッション『Building a store locator in React using Algolia, Mapbox and Twilio』 23:10 Algoliaの新しいPodcast『Developer Experience』 関連リンク (Algolia Resources) Shopping at the edge: Solving for infinite customer experience journeys. (Amplienceのホームページ) Amplience (AlgoliaのTwitch) algoliatv (Clement SauvageさんのTwitter) @clementsauvage (Algoliaの新しいPodcast) Developer Experience 関連Youtube

Colin and Lucas  open this episode talking about the CPG industry, and some of the nuances.  Colin is a new voice to you, but best friends with Lucas Walker. He's a mathematician at Omnium CPG, working with large grocery brands like Love Good Fats. Then Lucas is joined by this week's guest Suzie York. Suzie Yorke, CEO and founder of Love Good Fats is on a mission to bring healthy fats back. A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz's best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and felt better right away. While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, Suzie developed https://lovegoodfats.com/ (Love Good Fats), a company that produces high-fat, low-carb, and low-sugar products. Today, Suzie leads Love Good Fats' expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30-year veteran of the CPG industry, Suzie has worked at high-profile companies such as Proctor & Gamble, PepsiCo, Kraft Heinz, Weight Watchers, and Zag. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back, and sugar is out! Suzie has been recognized several times since launching Love Good Fats, including the 2019 Mompreneur® Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award and 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award. SponsorsThank you to https://www.omnisend.com/rolledup/ (Omnisend) for making this season possible. Increase your sales, not your workload. Want to stress test your operations? Get started with $500 in free credits from Shipbob Rolled Up is produced on partnership with Shogun, if you want to explore Headless Commerce, you can learn how https://getshogun.com/frontend/nomad-case-study (Nomad Goods) increased conversions and revenue per session 25%.  

In a special edition of Teach your Niche, VP of Technology, Jesse Krautwurst, VP of Client Services, Areos Ledesma, and Torben Giesselmann, a Senior Solutions Architect from Elastic Path. This podcast is in English. Podcast Overview: [0:00-22:30]Introduction to Elastic PathHow Elastic Path and Nortal work together Benefits of the Elastic Path and Nortal partnership How headless commerce increases adaptability How Elastic Path and Nortal enabled a highly anticipated telecommunications device launch How headless platforms open up commerce channelsThe importance of system integrators Tool Mentioned:Elastic Path 

In this episode, we spoke with guests Faisal Masud, chief executive officer of Fabric, a headless e-commerce startup, and Jeff Roster, chairman of the Retail Advisory Board at Apptricity and the former vice president of strategy at IHL Group.  We spoke about Amazon's revenue growth during the pandemic as well as the rise of headless commerce and how it can help retailers level the playing field with Amazon.  Before Fabric, Faisal was the CTO of Staples, COO of Alphabet's drone division Wing, and helped create AmazonBasics. Jeff is also the co-host of the This Week in Innovation Podcast. We've got the scoop—and more—on today's episode. - - - - - - Hosted by Julia Raymond Hare Produced by Gabriella Bock Edited by Trenton Waller Social Media by Madison Freeland

Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want!  Fun fact, they coined the term "headless commerce" in 2013, long before it was as popular as it is today.  Examples of brands that use Commerce tools are Audi, Tiffany & Co, Universal Music, Carhartt, and many more. Plus mutual brands with Bold such as Harry Rosen who leverages their suite of API's with Bold Checkout and other technologies to really create something special. Shameless plug, but definitely check out HarryRosen.com when you have a chance.  It's a fascinating conversation that I think everyone will learn something from. Enjoy!    Some of the topics we discuss are: What exactly is Headless Commerce and why should brands consider it.  How did Headless Commerce start, evolve, and where is it today  Definition of the MACH alliance (Microservices based, API-first, Cloud-native SaaS and Headless.) What is Composable Commerce?  What types of customers use commercetools and why? Who are competitors to commercetools, and what would make commercetools different/better?  For you to say commercetools has won, or achieved its goal, what needs to happen  What are the biggest trends Kelly is excited about in commerce

The Big Pivot: From Physical Products to Headless CommerceThe core idea of the pivot from physical products to software was the basis of our piece in Insiders #070: Phenomenological Brands, which is how we booked Arfa (now Chord) to the Show.The Chord team’s background in deploying technology at Glossier informed the need for unique eCommerce experiences, and headless represents a shift from the template-driven sameness of eCommerce today, to a new limitless futureHenry breaks down a new announcement, the name change from Arfa to Chord, a stronger  focus on business software, as well as acquiring business intelligence company, Yaguara.Arfa was rated as #4 in our “Amazon Prime Challengers” category in our Spring 2020 Nine by Nine reportThe technological evolution of headless commerce allows for a fundamental revolution in direct to consumer “To make real value at some point, you’ve got to walk away from something that's worth something.” - Henry Proprietary competitive advantage is a meaningful way to make your entire business better, and what will impact everything else.“We need to move the conversation beyond build versus buy. It's really buy the right thing and then build around it. And if you can't build around it, then it's not the right thing.” - Bryan M.“Our very unique position on this is not just about headless, it's about the brain as well. Having the tools is half the battle. Knowing what to do with them is the other half. And that's our very strong position that we arrived at as operators.” - Henry Associated Links:Nine by Nine Reporthttps://chord.co/https://www.glossier.com/Let us know what you think on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn.Have any questions or comments about the show? You can reach out to us at Hello@futurecommerce.fm or any of our social channels; we love hearing from our listeners!

While new headless commerce platforms are emerging all the time, Swell CEO Eric Ingram told me that it remains “really hard to do something new in e-commerce.” Specifically, he told me that most headless platforms (which offer back-end infrastructure separate from the front-end shopping experience) allow businesses to build a faster shopping experience.

Mike D's Ecommerce Pitboss Top Tips Don't be  caught up worrying where people are buying your product. Customers will purchase the product they want the way they're most comfortable. Don't interfere with that. You may be making a smaller margin with a wholesale purchase, but you are still making a margin. Meet customers where they are, not where you want them to be. A sale is a sale. Instead, focus on expanding availability and options for the customer. Give them as many options for engaging with your brand as is sustainable. SponsorsWhat is https://getshogun.com/what-is-headless-commerce (Headless Commerce)? Shogun explains. 

How to make your site a more accessible experience Don't dismiss accessibility just because your product isn't primarily for disabled customers; 20% of consumers have a disability in one form or another Optimize your pages for screen reader apps and programs Add alt-text descriptions to any images included, especially product images Use clearly contrasting texts and backgrounds, rather than over-designed fonts or funky tones Accessibility advantages don't just allow and drive engagement and sales from those who suffer from restrictions or disabilities, they make shopping an easier and more enjoyable experience for all customers. SponsorsThink you might be ready for Headless Commerce? Shogun has put together https://getshogun.com/what-is-headless-commerce (this piece) to help brands like yours understand if going headless is for you.

When it comes to headless commerce, there are a few options. You can build in house, hire an agency, or use a platform to choose. These are the main choices. Headless OptionsShogun makes it much easier to get into headless commerce, particularly if your team isn't technical. It's great for marketers and brand driven ecommerce companies. Nacelle is much more technical, but allows for more flexibility and customization. Fabric is another platform, typically used by larger enterprise brands Customer or Agency build can be pricy, but fit for your needs.  SponsorsSponsored by https://getshogun.com/a/rolled-up-advisory-services-inc/shopify (Shogun). The marketing driven brand's choice for Headless Commerce

Whilst not an entirely new idea, headless commerce is only just making waves in New Zealand. That's why we asked Nick Raushenbush the Co-Founder and COO of Shogun to join us for an episode of Talk'n Shopify. Implementing headless commerce into your eCommerce store has many benefits including; Simplifying the process to design, build and edit the front end theme of a website. Increasing load speed and page responsiveness Shogun is at the forefront of bringing headless eCommerce technology to the e-commerce ecosystem. Shogun empowers brands to create unique eCommerce experiences by making it easy to build and optimize online stores. Shogun Front End - https://getshogun.com/frontend Shogun Page Builder - https://getshogun.com/platforms sales@getshogun.com For more information about Zyber Digital Visit our website - https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

David McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms. When should a brand consider headless commerce? Looking toward internationalization (Or regionalization) Flexibility in how their content is displayed and delivered Performance needed to bring store to the next revenue level Revenue in the 7 figured approaching 8 figure or higher Layers of Complexity Developers and marketers will mean different things  Platforms like Shogun Frontend drastically reduce the complexity  Modular platforms like custom builds or tools built for developers  can give more control but  add complexity and costs. Benefits of Headless Increased  flexibility of content assets, for example different images in different regions Increase speed like  http://nomadgoods.com/ (Nomad Goods). Tools Mentioned Carts: Shopify, Big Commerce CMS: Prismic, Contentful Headless Platforms: Shogun (sponsor), Nacelle. SponsorsSponsored by https://getshogun.com/a/rolled-up-advisory-services-inc/shopify (Shogun). Like David said, they make it significantly easier to get into Headless Commerce.

Headless commerce is the future of online shopping, and it's already here. One company pioneering headless commerce is Shogun. Their cofounder and COO, Nick Raushenbush, joins Rolled Up to talk about Headless Commerce and how brands like https://getshogun.com/frontend/nomad-case-study (Nomad Goods) load in under a second. Topics Covered by Nick and LucasEvolution of ecommerce over the last few years Definition of Headless Commerce Methodology behind the Nomad Case Study When it makes sense to explore Headless Commerce SponsorsThank you to Shogun for allowing Nick to for sponsoring the Rolled Up Podcast Network. Nomad increased page speed, resulting in a 25% increase in conversions, a 15.6% reduction in their bounce rate, and most importantly made 25% more per sale when switching to Shogun Frontend.

タイムライン 00:10 LACOSTEのAlgolia事例 の紹介 03:55 2月4日にオンライン開催されるAlgolia Community Party の紹介 06:15 NRF2021に、Algolia CEO Bernadetteが登壇します 07:25 LaraconEUにAlgoliaのエンジニアJulien Bourdeauが登壇しました - Building multi-domain multi-tenant SaaS app with JetStream ソースコードはGitHub上で公開されています 13:15 eWeek.comのWhy Site Search Can Make or Break a Business State of Search and Discoveryレポート 20:20 Vue.js BerlinでのTim Benniksさんの講演Magical combination to build a modern websiteの紹介 21:46 Achieving a virtuous tech strategy in the online library space, according to Perlego CTOに書かれているAlgolia導入事例の紹介 関連リンク Lacoste achieves +150% sales contribution from search Algolia Community Party - Online edition Mr. Boston Bartender's Guide NUXT JS Applying the Headless Commerce approach to AI to optimize every step of the customer journey produced by Algolia Building multi-domain multi-tenant SaaS app with JetStream State of Search and Discovery Why Site Search Can Make or Break a Business Magical combination to build a modern website Perlego

Fabric Co-founder Ryan Bartley discusses how Fabric went from an idea to a startup company, and CEO Faisal Masud reveals Shopify Plus’ Achilles heel. Then they talk about what companies can do with headless commerce and what to expect from the future of ecommerce.

Kelly Goetsch is the Chief Product Officer of commercetools and responsible for the overall product visions for the e-commerce platform. In this episode, we talk with Kelly about the core principles of commercetools, the next big thing in online retail and his very own learnings on being a leader.

It's episode two of our new Commerce Reimagined series, dedicated entirely to analysis on all things commerce. Simon Curd, Chief Product Owner within the SAP Commerce Group, helps us make sense of Headless Commerce.If you want to learn more about headless commerce, check out the video here: Headless Commerce Presented by the-future-of-commerce.com, where you can stay ahead of customer experience trends with daily updates that are informational, educational, and entertaining. 

Kelly Vaughn is the founder of The Taproom. A full-service Shopify and Shopify Plus agency based in Atlanta, Georgia. A twitter star in the developer's world, Kelly chats about headless commerce and how she self-taught herself to code aged 11. Sponsored By:The Point of Sale StoreRewind.ioLinks:The TaproomMilk Bottle Labs

Hear how e-commerce is becoming more nimble as technology gets uncoupled so the customer experience is seamless. See acast.com/privacy for privacy and opt-out information.

Our guests today are Vincent Diallo ( https://interlaceventures.com/team/ ) and J oseph Sartre ( https://interlaceventures.com/team/ ) , founding partners of Interlace Ventures ( https://interlaceventures.com/ ). Interlace is a seed stage fund that invests in founders that are re-inventing commerce and retail for better consumption. We focus this conversation on their learnings in innovation when they both worked in China, opportunities in future of retail they are focused on in the United States, and how we can make venture capital more inclusive. Highly recommend following them on Twitter @Vincent11D ( https://twitter.com/Vincent11D ) and @ josartre ( https://twitter.com/josartre ). You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ). Some of the topics we discuss - * What was your initial attraction to consumer and commerce innovation? * How did Interlace Ventures come together? * You both worked in China for an extended period. What are a few examples of how retail technology is different and more advanced compared to the United States? * How do you think about commerce technology that doesn't exist yet in the United States, but can vs. technology that could only work in China? * What is “headless commerce” and how do you think about the software stack for e-commerce? * Walk me through your due diligence process. * BLCK VC's mission * What's one thing you would change as it relates to venture capital?