Podcasts about cartloop

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. Ecommerce Coffee Break - Helping You Become A Smarter Online Seller. This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand. The show explores a broad range of topics, including ecommerce apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Previous episodes have featured experts from Google, Gorgias, ReferralCandy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own e-commerce business, this podcast is for you. With over 380 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Short episodes, ideal for listening on the go. MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Let's listen to the career journeys of three women who have made an impact in the Shopify ecosystem. Anne Thomas, co-founder of the Design Packs app, helps merchants extend their theme's functionality by adding new sections and page templates. Lisa Popovici, a former med student, founded Cartloop, a collaborative SMS marketing platform, and has built a global customer base. Shauna Moran, founder of Operate Remote, is a qualified coach and consultant specialising in remote working. With remote work on the rise, their stories are a must-listen.Sponsored by:ZapietThe Point of Sale StoreRewind.ioLinks:  Milk Bottle LabsMilk Bottle on TwitterDesign PacksOperate RemoteCartloop

Initially published in May 2021, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Lisa is the co-founder at Cartloop, a conversational SMS marketing app for Shopify brands. She's a Med School graduate turned to tech, an entrepreneur with over 6 years of eCommerce experience, now bringing the in-store experience online, one text message at a time.  In this episode, you will learn: Why exactly is Conversational SMS Marketing How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Lisa Popovici is the co-founder of Cartloop, a collaborative SMS marketing platform with a human element. A former med school student, Lisa founded Cartloop in 2020 and has built a customer base worldwide.Sponsored By:Synder - Make accounting easy and get 40% off here :)KlaviyoThe Point of Sale StoreRewind.ioLinks:  CartloopMilk Bottle LabsMilk Bottle on TwitterCartloop Shopify AppLisa Popovici LinkedInLisa Popovici Twitter

In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences.In this episode, you'll learn about: The business value of real-time human interaction for a better customer experience The power of personalized cart recovery Cartloop as a relationship management tool for brands Treating abandoned carts as an opportunity to understand shoppers intent Cartloop client success stories and case studies Qualities of a great customer relationship agents and how to find one So if you are interested in learning more about driving revenue using real-time customer support for your brand with limited budget, then this episode is for you.Learn more about Lisa and her resources here: Visit the Cartloop website Listen to The Growth Theory Podcast by Cartloop Try the Cartloop SMS Marketing app for free Follow Lisa on Twitter Connect with Lisa on LinkedIn Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**   “Help drive great customer experiences for our customers” that's Sendlane. In part 1, we have Jimmy Kim, CEO and Co-Founder of Sendlane, an E-Commerce Customer Experience Platform that helps hundreds of DTC brands tighten their existing customer relationships. Jimmy grew up watching and being inspired by his entrepreneurial father. He started his career in a car business where he learned about finance, sales, and running a team. He pivoted to digital marketing around 2008 with the help of a friend. Then he started his first company which was focused on content creation. Jimmy sees helping create a great customer experience as his mission. He advises brands to find what works for them with the right people. As for other advice for brands, Jimmy suggests that brands should think about raising money after they know exactly how they are going to scale their business. Here he talked about: * Gratefulness * Overview of the brand * Family background * His career before Sendlane * Recommendation for making the shift * Criteria for raising funds Join Ramon Vela and Jimmy Kim as they break down the inside story on The Story of a Brand. For more on Sendlane, Visit: https://www.sendlane.com/  Subscribe and Listen to the podcast on all major apps. Just search for“The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/  * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, DRVE, ShoppingGives, and CartLoop**   “Customer service is one of our Superpowers,” says Jimmy. In part 2, Jimmy Kim, CEO and Co-Founder of Sendlane, says debt is not horrible when used to save a brand from giving away control. Brands need to figure out their customers' interests. People interested in the brand's mission will continue to engage even though they may not be making a purchase. According to him, today, customers want to know about the story, see content, and be in a community. He advises brands to test and try many creative things to retain and acquire customers while staying committed. Making sure the right emails to the right people are sent is important. Providing brands the ability to have several store instances (base feature), having a great customer success team, easy use, and building out their infrastructure are Sendlane's Superpowers. He discusses: * Advise around debt * Recommendation for growth * About Sendlane * Sendlane Superpowers * Their ideal customer Join Ramon Vela and Jimmy Kim as they break down the inside story on The Story of a Brand. For more on Sendlane, Visit: https://www.sendlane.com/  Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/  * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb.  * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**   “A domestic brand producing domestic products,” that's a goal for Heirloom Amalgam. In part 1, we have Scott and Amy Burr, Co-Founders of Heirloom Amalgam, a fashion brand. Scott has been a vintage collector for about 10 years. He initially started his career in the hospitality industry. In 2014, he switched to the footwear industry. Scott and Amy saw an opportunity in New York, so they moved from Mississippi. For them traveling has always opened a new world, whether in fashion or style or both. During the pandemic, Scott started focusing on building Heirloom Amalgam along with Amy. Heirloom means something with 'value,' whereas Amalgam means a 'blend.' Hence, the brand wants to make valuable things that blend different periods. They talked about: * Gratefulness * Overview of the brand * Meaning of Heirloom Amalgam * What pushed them * What clothing means to them Join Ramon Vela, Scott, and Amy Burr as they break down the inside story on The Story of a Brand. For more on Heirloom Amalgam, Visit: https://heirloomamalgam.com/  Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/  * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**   In part 2, Scott and Amy Burr, Co-Founders of Heirloom Amalgam, talked about the initial idea for the company. They wanted their company or products to be casual, comfortable, easy to wash, wear, and carefree. The brand keeps in mind the concept of interchangeability within pieces when releasing every new collection. It takes products that are not conventionally stylish and, with their magic wand, turns them stylish. To Heirloom Amalgam, product quality is more important than margin. Scott advises new businesses that people will surely make mistakes, but it's essential to keep going. According to him, one should not take anything less than what one expects. Scott and Amy say their brand's journey is not just about the brand but theirs too. They talked about: * The idea behind the brand * Finding restraint * Lessons learned * Motorcycle jackets * What's coming next Join Ramon Vela, Scott, and Amy Burr as they break down the inside story on The Story of a Brand. For more on Heirloom Amalgam, Visit: https://heirloomamalgam.com/  Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “The leading brand of better-for-you frozen kids foods,” says Matt. Today we have Mathias Cohen, Founder of Kidfresh, a natural food company. After being blessed with children, Mathias realized the challenge and need for better food products for kids. He started working in his kitchen while continuing work in management and consulting. Finding ways to have kids eat better foods day in and day out became his passion. In the beginning, the brand was launched as a kids food mini-market in January 2007. Kidfresh's products are designed with clean ingredients that both kids and parents love. According to him, you should be open and willing to pivot when necessary because it helped them get the opportunity to sell outside their brick & mortar store. Stick with your values, don't be afraid to dare, and go and find your yes. He talked about: * Gratefulness * Overview of the brand * Why Kidfresh * His first steps * What were the calculations * Lessons learned Join Ramon Vela and Mathias Cohen as they break down the inside story on The Story of a Brand. For more on Kidfresh, Visit: https://www.kidfresh.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Healthier, tastier, and more convenient for parents” that's how Kidfresh is reinventing kids' favorite foods. In part 2, Mathias Cohen, Founder of Kidfresh, mentioned their two starting points. The brand's nutritional charter was the bible that gave them a clear direction while developing recipes. Kids interact with food differently, so Mathias started from what kids already love, turned them healthier, and kept them delicious. He also worked on making food convenient for parents. However, he does acknowledge Kidfresh is not a replacement for a homemade meal; instead, it's an alternative. Parents should understand and be aware that food has an impact on children's behavior. Chicken nuggets, meatballs, waffles, mac & cheese are their primary products consisting of protein and a blend of vegetables. He talked about: * Foundation & Philosophy of brand * Kidfresh, the alternative * Their products * The science around food and children * New products Join Ramon Vela and Mathias Cohen as they break down the inside story on The Story of a Brand. For more on Kidfresh, Visit: https://www.kidfresh.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Raise your vibe” that's been Petal's tagline and what it so beautifully illustrates on everything from it's artwork, ingredients, and aromas. In part 1, we have Candice Crane, Founder and CEO and Aaron Crane, Co-founder of Petal, a beverage brand that provides caffeine-free uplifting refreshments. She was inspired by craft sodas but they were high in fructose corn syrup and sugar. So, she decided to make certified organic, low sugar, and low-calorie beverages. According to her, the beverage industry is extremely competitive that's why she's creating a new category of sparkling botanicals since botanicals are beautiful and uplifting with herbal ingredients. Being a woman entrepreneur in beverages is hard because in many ways it is still an “old-boys” club but she's so grateful for her husband's support. They talked about: * Gratefulness * Overview of the brand * Why Petal * Challenges as a woman entrepreneur Join Ramon Vela, Candice Crane, and Aaron Crane as they break down the inside story on The Story of a Brand. For more on Petal, Visit: https://drinkpetal.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today 

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “We're trying to replace the sweetness you find in other beverages” says Candace since people love their sweets. In part 2, Candice Crane, Founder and CEO and Aaron Crane, Co-Founder of Petal mentions botanicals are ancient elixirs that are good for the body. Petal is clean, organic, caffeine-free, it can be versatile because you can enjoy it any time of day. Ingredients like extracts from botanicals, fruits, herbs, and slightly sweetened petals set Petal apart from other beverages. Candice and Aaron perfected their batch by listening to consumers and introducing new flavors. The brand was mostly a grocery channel at the start of the pandemic. However, their direct-to-consumer website took off after its launch in covid times. Lastly, Candice advises people to be persistent when dealing with challenges. They talked about: * Ingredients * How botanicals are incorporated * Their best sellers * Difficulty in pandemic * Where to Buy * Candice's advice Join Ramon Vela, Candice Crane, and Aaron Crane as they break down the inside story on The Story of a Brand. For more on Petal, Visit: https://drinkpetal.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today 

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “A new box of wellness for consumers” - that's Zolt. In the second half, Ani Collum and Douglas Siegel, Co-Founders of Zolt, mention that their brand is based on plants, functionality, and nutraceuticals. According to Ani, avoiding white label products helped Zolt in differentiating from other companies. The consumption of Zolt's products depends on the functional needs of individuals. Their variety packs are best sellers. For now, Ani and Douglas are focusing on their distribution strategy and customer feedback. The brand doesn't sacrifice well-being because of cost and donates 1% of its sales to the National Young Farmers Coalition. This organization empowers farmers with non-traditional resources like technology. Douglas advises businesses to own their brand, formulation and knows their sourcing. They talked about: * Understanding customers * Ingredient profile * Choosing form factor * Suggestion for people * Products line * What future looks like * National Young Farmers Coalition Join Ramon Vela, Ani Collum, and Douglas Siegel as they break down the inside story on The Story of a Brand. For more on Zolt, visit: https://heyzolt.com/ Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Mood, mind, and body” are the areas that Zolt's products look to affect. Today we have Ani Collum and Douglas Siegel, Co-Founders of Zolt, a wellness brand in the plant-powered beverage space. Ani was psychology and Spanish major in college. She has a background in retail, consulting as well as marketing. For Douglas, he had a background in alcohol distribution and food science. They connected through a mutual friend, and interestingly, they started the brand, having only met via zoom. Douglas used to look for ways to reach a state of 'zen,' and that's when he thought of the word 'jolt.' Combining these two words resulted in the brand's name 'Zolt.' The brand combines plants with science to bring people full-body wellness. Their biggest challenge in launching the brand was pivoting their distribution strategy. They talked about: * Gratefulness * Overview of the brand * Name 'Zolt' * How they met * Challenges Join Ramon Vela, Ani Collum, and Douglas Siegel as they break down the inside story on The Story of a Brand. For more on Zolt, visit: https://heyzolt.com/ Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   It's important to the founders that “She (mothers and mothers-to-be) see themselves when they're shopping on Kindred Bravely.” In the second part, Deeanne and Garret Akerson, Co-Founders and CEOs of Kindred Bravely, mention it's always on their radar to bring more diverse models of different sizes and skin tones. So, they have hundreds of distinct styles for varied occasions for women and mothers. The brand has created a community via social media that is very encouraging, positive, grateful, and generous. Making apparel more comfortable, useful, and beautiful are three guiding premises in the designing process for Kindred Bravely. They talked about: * Their team members * Building community * What customers see * Design philosophy * Variety at Kindred Bravely * New program Join Ramon Vela, Deeanne, and Garret Akerson as they break down the inside story on The Story of a Brand. For more on Kindred Bravely, visit: https://www.kindredbravely.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Making clothes that are comfortable, useful, and stylish for mothers and mothers-to-be” that's Kindred Bravely's focus. Today we have Deeanne and Garret Akerson, Co-Founders and CEOs of Kindred Bravely, a nursing and maternity brand. In 2015, Garret ran a boutique agency when he decided to enter the eCommerce and DTC space with Deeanne'ss idea of serving women in their nursing and maternity journey. According to Deeanne, maternity and breastfeeding apparel that is designed authentically for women has been overlooked. Since the beginning, the brand has been on a mission to create comfort and community for women. In 2018, Kindred Bravely opened a warehouse which was a difficult task. Their other biggest challenges were managing inventory as well as cash. They remarked this year was more challenging than Covid. In the first half, they talked about: * Gratefulness * Overview of the company * Why Kindred Bravely * What were the challenges Join Ramon Vela, Deeanne, and Garret Akerson as they break down the inside story on The Story of a Brand. For more on Kindred Bravely, visit: https://www.kindredbravely.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “To build a community and not just be a product company” that's a goal for Element Apothec. In the second part of this feature, Davina Kaonohi, CEO and Co-Founder of Element Apothec, continues speaking about the products that make people's lives better. Davina mentions that they will never use the fourteen hundred ingredients banned in Europe, Canada, and Japan as part of their product development process. The brand has quizzes, blogs, and has questions that Dr. Swathi for making educational videos to educate customers. According to Davina, people are always looking for a community and alternative strategies & products to calm stress which Element Apothec provides. They aim at bringing their products from the kitchen to the world. She talks about: * Why CBD market * Their product categories * Verified and safe ingredients * Answering consumer questions * Investor programs at Element Apothec * New products and launches * Recommendation for anxiety Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand. For more on Element Apothec, visit: https://elementapothec.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “We're focused on improving the quality of our customers' lives,” says Davina. Today we have Davina Kaonohi, CEO and Co-Founder of Element Apothec, a wellness brand. Davina's Aunt had a knack for creating products at home designed to heal herself and her loved ones. Davina used to do consulting for startups and e-commerce companies. So when her Aunt wanted to help other people by selling her products online, Davina built the website. Eventually, her Aunt wanted to turn the home-based business into a business able to scale, so Davina took the reins. Marketing was always a challenge for the brand, but what helped was their focus on product quality, manufacturing, and building trust with the customer. In part 1, she talks about: * The Support she received * Overview of the brand * Her background * Her aunt and her remedies * The biggest challenges * Their marketing strategy * Building an ethical brand * Their manufacturing process Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand. For more on Element Apothec, visit: https://elementapothec.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “It's all about knowing your customer,” says Sam N. Adams, who is the Co-Founder and CEO of dot.LA in the second half of this Feature. He talks about trends in the resurgence of live promotion and subscription box service in LA. Sam mentions that there have been more opportunities for mom and pop brands since the pandemic. Pandemic has harmed the broader marginalized population, whereas the benefits have gone to the privileged. As per Sam, it's a very exciting time to be in the startup world. He recommends new founders sign up for their newsletter. He further advises brands to know their buyers and build a community. He talks about: * ECommerce trends at LA * Economic standpoint * Social justice and impact around LA * Recommendation for new founders * Lessons he has learned * Upcoming events Join Ramon Vela and Sam N. Adams as they break down the inside story on The Story of a Brand. For more on dot.LA, visit: https://dot.la/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “To celebrate and empower the L.A. tech startup ecosystem and catalyze innovation” that's the overall mission of dot.LA. Today we have Sam N. Adams, who is Co-Founder and CEO of dot.LA, a career platform for news events and community Los Angeles Tech and startup ecosystem. LA has been evolving as a fascinating and vibrant hub for startup activity. So, dot.LA saw a need for a media outlet to act as a megaphone for this hub. The platform not only focuses on software but on companies that bring something more modern as well. According to Sam, the crypto and NFT marketplace is booming currently. As for LA, it lies at the intersection between art and tech. He talks about: * Gratefulness * Overview of the brand * Diversity in LA * Trends or categories they see * What's exciting for him * Crypto and NFT in LA Join Ramon Vela and Sam N. Adams as they break down the inside story on The Story of a Brand. For more on dot.LA, visit: https://dot.la/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

In this week's episode of the eCom Ops Podcast, Norbert Strappler is joined by Lisa Popovici, Co-founder and COO at Cartloop. They discuss the importance of real-time text messaging for eCom growth, how customer service plays a key role in eCom, and Cartloop is helping eCom stores to grow revenues.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “We can bring the vacation to you,” says Kenny Haisfield, Founder of Kenny Flowers. In part 2, Kenny says it's challenging to commit to a business concept when you are just starting. Figuring out how to do new things is tough. He spent a year understanding customers, and in this year, production and balancing everything was difficult for him. They design their apparel with customers in mind. Kenny Flowers is 99 percent direct to consumers and has something for both men and women. Kenny mentions that 2020 was a devastating time, but it helped them to change their perspective. The company moved from apparel just for vacations to apparel that can bring vacations to customers. The Pandemic led them to update their marketing. He talks about: * Challenges in early days * Their website * A brand that's around generations to come * Updating marketing * Where to get Kenny Flowers * New categories * His advice Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand. For more on Kenny Flowers, visit: https://www.kennyflowers.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “A better, more modern Hawaiian shirt”, that's Kenny Flowers. Today we have Kenny Haisfield - founder of Kenny Flowers, a clothing brand that embraces the feeling of vacation every day. In 2015, Kenny moved to Bali with a dream to create a new version of Hawaiian shirts after quitting his job at IBM. He has an attachment with Bali and shares history with it so he chose this place for his brand. In high school, he even started a nonprofit organization to sponsor teenagers in Bali. In the early days, he had no business plan or background in fashion design, which he thinks was a blessing as got to talk to many people and think carefully about potential customers. He talks about: * Gratefulness * Overview of the brand * What his dad thinks * Did he did any research * How did he choose location * What influenced him to build nonprofit * Experience at IBM Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand. For more on Kenny Flowers, visit: https://www.kennyflowers.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story

Master SMS Marketing with the help of this SMS Marketing Tutorial from Lisa Popovici.This presentation today is for those of you who have ever asked: How Do I Do SMS Marketing?Lisa is one of the top SMS Marketing Experts and she'll be sharing her best SMS Marketing Tips and Tricks.In-particular, here's what you'll learn in today's SMS Marketing Tutorial:- 5 mistakes that can kill your SMS Marketing channel- 4 ways to build your SMS Marketing community - 3 avenues to retain customers- 2 SMS Marketing success stories- 1 anatomy of a memorable SMS conversation Here's a sneak peek of today's content:5 mistakes that can kill your SMS channel:1. Sending texts without shopper consent2. Not replying to texts3. Sending too many texts (more is not better)4. Texting during quiet hours (eg: midnight)5. Sending texts from shared phone numbersLisa mentioned she'll respond to any questions you have on SMS and Text Message Marketing (drop those in the comment section).About Lisa:She's the Cofounder of Cartloop. Cartloop is the conversational SMS marketing app for Shopify. Speech balloon Used by hundreds of brands, loved by millions of shoppers. Try their Shopify app for free!She mad a very generous offer for all listeners/viewers: "We'd be happy to offer 1 month of free trial + 1K free campaign credits for your audience. The leads coming from your end just have to say they are coming from Chase and we'll automatically extend their trials."Reach out to Lisa and her team here: https://www.cartloop.io/Connect with Lisa on Twitter here: https://twitter.com/LisaPopoviciJoin 50 DTC marketers & founders as they share their best BFCM secrets FOR FREE: https://blackfridaysummit.com

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Just lean in and do it,” says Keith Belling, Founder and CEO of RightRice, a brand that provides healthier and great-tasting rice. Keith was brought up in an entrepreneurial family. He was especially inspired by his hard-working father, whom he lost at the young age of 16. He originally planned to make a career in real estate law but decided to quit the law firm for business since he loved the entrepreneurial spirit of a coffee shop client he handled. In the late ‘90s, Keith started an Internet company in San Francisco. After that, he launched Popchips, which is a brand for healthy snacks. Then he finally launched RightRice in February 2019. RightRice brings shelf-stable grain of rice packed with the power of veggies. He talks about: * Gratefulness * How his father's death affected his entrepreneurial efforts * Overview of the brand * His background * The Better for you theme * Difficulties and success with Popchips * Launch of RightRice Join Ramon Vela and Keith Belling as they break down the inside story on The Story of a Brand. For more on RightRice, visit: https://rightrice.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   Don't be afraid to take a really fresh approach. In the second half, Keith Belling, Founder and CEO of RightRice remarks that developing RightRice was harder than Popchips as they wanted vegetables and taste and texture in their rice. It took about 9 months to come up with the perfect blend. In RightRice's products, 90 percent of the ingredients include vegetables, chickpeas, lentils, and green peas, while less than 10 percent is rice. This makes it healthy and a package of veggie power. Rice can be mixed with anything, so, according to Keith, rice itself has a superpower. Keith says that creating catchy packaging as well as continuing innovations is essential. He talks about: * Developing RightRice Vs. Popchips * Combination of vegetables * Flavors at RightRice * How to cook RightRice * Superpower of rice * How challenging is the market now * Where to find them * Effect of the pandemic Join Ramon Vela and Keith Belling as they break down the inside story on The Story of a Brand. For more on RightRice, visit: https://rightrice.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

In today's episode, my guest is Lisa the Co-Founder and COO of Cartloop. They are a conversational SMS marketing tool that helps DTC brands on Shopify and Shopify Plus to drive revenue and connect with customers through 1:1 conversations.The human element that customers crave can sometimes be lost with an e-commerce brand. Conversational SMS with live experts is bringing the real-world experience of being in a store to the online medium.What You Will Learn TodayWhat exactly is Conversational SMS.The pros and cons of SMS automation tools.Why one-to-one interactions with your customers build trust and loyalty.How to recover 2x more abandoned carts overnight.Links And Resources MentionedCartloopCartloop Case StudiesCartloop Shopify AppBelle FeverToday's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands. See acast.com/privacy for privacy and opt-out information.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “To make doing well approachable,” that's the idea behind ShoppingGives. Today we have Ronny Sage, Founder and CEO of ShoppingGives, a social impact commerce platform. Ronny has always been entrepreneurial and passionate about building a community. At some point, he went to work for an education nonprofit where he noticed a funding problem. Sometime later, he started solidifying his idea for a company or platform to help brands align social impact to bottom-line outcomes. According to Ronny, 2020 was a great retail reset because there was a shift in the expectations of employees and customers. For Ronny, more people are looking beyond the products and seeing the brand's stance on any number of social impact issues. He talks about: * Gratefulness * Overview of the company * His early career * Concept behind ShoppingGives * A great retail reset Join Ramon Vela and Ronny Sage as they break down the inside story on The Story of a Brand. For more on ShoppingGives, visit: https://shoppinggives.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Democratizing social impact,” that's the goal of ShoppingGives says Ronny Sage who is the founder and CEO of ShoppingGives. In part 2 of this Feature, he says that it's taken a lot of tenacity and resilience to build the business. . According to him, luck looks a lot like planning and preparation. Basically, you get lucky with hard work. He advises other entrepreneurs on a number of different topics like: stop worrying about the people who are going to steal their ideas; prioritize people in the conversation; and don't let scarcity and paranoia get in their way of progress and success. He says that the brand is currently working on innovation and planning to expand in the future. In part 2, he talks about: * Advice for other entrepreneurs * How to install and get started * Onboarding Checklist * Impact on a business * How they help brands who already have the infrastructure * Their omnichannel and partners Join Ramon Vela and Ronny Sage as they break down the inside story on The Story of a Brand. For more on ShoppingGives, visit: https://shoppinggives.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for ecommerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, Visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   Cartloop helps DTC brands and retailers drive more revenue and scale their customer relationships, says Lisa Popovici, Co-Founder of the conversational text marketing platform for Shopify and Shopify Plus brands. Lisa majored in computer science in high school but decided to study medicine for college. She met her future co-founder Andrei Negrau while studying medicine and got inspired to start her first e-commerce store. Later, her e-commerce journey extended to tech, which also helped them in funding their first startup. She says the frustration behind abandoned carts and avoiding reliance on external marketing channels were the reasons behind Cartloop. She also discusses the startup scene in Romania and that the startup ecosystem is evolving. In part 1, Lisa talks about: * Gratefulness * Overview of the brand * Her life before Cartloop * Challenge of joining tech * What she learned by studying medicine * Being a startup pioneer in Romania * Early days of Cartloop * SMS as a “personal” channel Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand. For more on CartLoop, visit: https://cartloop.io/story Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   To democratize customer communication for brands of all sizes across various channels - that's the mission of Cartloop. In the second half of this Feature, Lisa Popovici, Co-Founder of Cartloop, advises other startups that bringing on board the right people is the most important. She maintains that it's best not to try doing everything by yourself. Then she explains the difference between automated and conversational SMS marketing, a distinction that businesses usually do not know. Automated text is one impersonal text to the entire audience, while conversational text enables communication through its engaging, value-adding, and empathy-driven approach. In Part 2 of this Story of a Brand podcast, Lisa talks about: * Advice for other startups * How to reach Cartloop * Who is their ideal customer * Process of optimizing your Shopify account * Considering the tone of voice in your messages * Providing best information to shoppers and three plans * Is it better to start with one particular product * What's next for Cartloop * How brands should prepare for holidays Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand. For more on CartLoop, visit: https://cartloop.io/story Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “A zero-waste fashion system that rewards the customer,” that's the goal of For Days, says Kristy Caylor, Co-Founder, and CEO. True to its goal, For Days is the first entirely closed-loop clothing brand. Kristy has a degree in various fields, including engineering, painting, design, and business. After business school, she entered the fashion industry and worked at Gap Inc., where she learned inside and out the apparel business, supply chain, and mass production issues. She left that company when she saw a need for a new business model that could solve clothing waste. In 2010, she started a brand called Maiyet, which experienced the same wastage problem. She sees “waste generation” as an opportunity. In part 1 of her talk with The Story of a Brand podcast, Kristy talks about: * Gratefulness * Overview of the brand * Her background in business and the fashion industry * Eliminating clothing waste * Incentivizing right behavior * How the process works * Response from other apparel companies Join Ramon Vela and Kristy Caylor as they break down the inside story on The Story of a Brand. For more on Four Days, visit: https://fordays.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “For Day is a model built to scale, striving to be an epicenter for change rather than sitting on the sidelines,” so says Kristy Caylor, Co-Founder & CEO of For Days. In part two of this feature, we discuss choosing the right materials and how that helps guarantee recyclability. That's why the brand prioritizes organic materials, works with safe, certified dyes, and understands the ethical component. According to Kristy, there's no perfection. She advises entrepreneurs to think about the bigger picture and break it into little pieces or give themselves near targets to build the bigger picture. In this episode, Kristy discusses: * A model built to scale * Navigating every touchpoint * Limitations caused by their model * Designs at For Days * What's next * Efficient business economics * What consumers tell them * Entrepreneurial lessons Join Ramon Vela and Kristy Caylor as they break down the inside story on The Story of a Brand. For more on Four Days, visit: https://fordays.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks and GoodieCo recover more abandoned carts, convert website visitors into shoppers and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   Food is survival, meaning when food is taken care of, one can think about other things. In the second half, Sean Folkson, the CEO of Nightfood, advises people getting into new categories to refrain from putting “going public” into their strategy. It's just not remotely as easy as one thinks. In its journey, Nightfood built a team in which some people were pragmatic at first but later changed. Nightfood has a rebate program called “Try it Free” for customers too. The brand has also been endorsed as the official ice cream by American Pregnancy Association in 2020 because ice cream - particularly Nightfood's brand - was a natural craving. Next, they are going to be in hotels and supermarkets. They are looking forward to conquering other snack formats as well. In part 2, Sean talks about: * Advice for those creating new categories. * Their formulation - what is subtracted and added from their products. * The historical function of food. * The unique flavors - and quirky product names - at Nightfood. * How to find their products. * The upcoming launches at hotel chains. Join Ramon Vela and Sean Folkson as they break down the inside story on The Story of a Brand. For more on Nightfood, visit: https://nightfood.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit shoppinggives.com/sb. * This episode is brought to you by DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. What makes DRVE different is its unique offer of capital, expertise, and data-driven systems to scale online sales. Amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Visit drve.com/pod * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   Snacks that are better, healthier, and more sleep-friendly have to be something consumers want, and providing those snacks is the mission of Sean Folkson, the CEO of Nightfood, a night snack company. Well, he'd call it a sleep company. It took Sean 20 years after college to start Nighttime. He used to be in Internet marketing and was an outsider in the food industry. Sean got the idea for the brand while searching for snack foods suitable for the night on Yahoo. But to get the ball rolling for the business, he needed the spotlight on healthy snacks to also cast a light on how nutrition affects sleep. Sean says that people like to eat different things at night. So, Nightfood wants to give them a better and healthier version. He mentions that nowadays, there's more awareness about nighttime snacking, and brands like Pepsi and Unilever are giving validation to the premise of Nightfood. In the first half, Sean talks about: * Gratefulness. * How the low-carb trend eventually expanded to include other healthy nutrition strategies. *https://nightfood.com/ His eating habits in college and his 20s provided a spark. * How his idea eventually evolved into a publicly-traded company. Join Ramon Vela and Sean Folkson as they break down the inside story on The Story of a Brand. For more on Nightfood, visit: https://nightfood.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit shoppinggives.com/sb. * This episode is brought to you by DRVE. DRVE invests and manages paid marketing for ecommerce brands around the world. What makes DRVE different is its unique offer of capital, expertise, and data-driven systems to scale online sales. Amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Visit drve.com/pod * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks and GoodieCo recover more abandoned carts, convert website visitors into shoppers and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to cartloop.io/story today

Find Lisa Popovici on LinkedIn!

In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process.On the Show Today You'll Learn:How to drive more revenue in a sustainable way with SMS marketingHow to build a personal relationship with a shopperWhy SMS is becoming an even more important marketing channelHow to use SMS marketing the right way and how to grow your listAnd more!Links:Cartloop: https://www.cartloop.ioCartloop in app store: https://apps.shopify.com/cartloop-sms-marketingLisa Popovici on Twitter: https://twitter.com/LisaPopoviciGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

On today's episode, Kunle is joined by Lisa Popovici, Co-Founder at Cartloop - a done-for-you SMS marketing platform that helps Shopify brands build better customer relationships through 1:1 conversational messaging.Abandoned cart recovery is a crucial element of every eCommerce brand's marketing strategy. It's usually just one question or doubt in the shopper's mind that prevents them from completing their purchase. The quicker and more personalised the follow up, the higher are the chances of converting the customer. It is one of those elements that have a very direct impact on the bottom line.Most brands use auto-responder emails with prebuilt messages as a follow up tool to solve this problem. Since they're mostly over email, the element of spontaneity is lost. And these messages can only be personalised to a certain extent. Platforms like Cartloop use conversational marketing to solve this problem.In this episode, Kunle and Lisa talk all about leveraging SMS as a conversational marketing tool. You will get to hear about why SMS is most effective at abandoned cart recovery and how Cartloop's hybrid AI-Human model solves problems for businesses. This is a great episode for merchants and marketers who are looking to build out omnichannel marketing.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.

Andrei Negrau is the founder and CEO of Cartloop. Andrei has almost a decade of building online business. Starting with building local online stores, Andrei went on building a global ecommerce brand with customers in over 100 countries. After his brand being acquired in 2018, he co-founded Cartloop, the conversational text messaging platform which helps online brands drive revenue while building delightful customer experiences.⭐️SMS MARKETING AND ABANDONED CART RECOVERY!

In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing. SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well. Not to mention that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered. Unlike marketing blasts which push out promotions and discount codes with no intention of offering personalized real value, SMS marketing focuses on engaging customers, offering support, and getting real-time feedback. It's an empathy-driven approach, which other mediums like email or push notifications can't offer Lisa is the Co-Founder & COO at Cartloop, an SMS marketing platform that helps Shopify brands to drive revenue and scale their customer relationships. The beginnings of Lisa's ecommerce journey dates back to… a med school when she opened up her first store. After successfully growing and selling two DTC brands, Lisa and her business partner decided to explore engaging with customers who abandoned their carts via SMS. You can connect with her on LinkedIn, Twitter or head over to https://www.cartloop.io/.

Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support From medical school to ecommerce merchant, to tech startup co-founder… Like most marketers, Lisa Popovici has had an interesting career, even before she helped found Cartloop. This exceptional up-and-coming company hopes to revolutionize customer service, and the way companies interact with people. In this exciting episode of The Ecom Show with Budai Media's founder Daniel, we get a crash course on SMS marketing in addition to: ✔️ Building customer relations ✔️ Automation vs. People Power ✔️ Exciting Cartloop features ✔️ Integrations ✔️ Tips from a marketing master It's All About the Customer Cartloop doesn't just believe in customer support when there is an issue… They've got real people walking shoppers through the entire buying experience, giving them tips and advice, so it's no surprise that this idea is taking off. Neither an agency nor an app, this innovative company believes in real-time support and the fact that customer service can be both a viable channel and an extension of the sales team at the very same time! Who Does it Better? We've interviewed and recommended SMS marketing providers before on our show, but Cartloop adds an exciting new wrinkle to the mix. Instead of sending out automated flows, Lisa and her team have found that hiring and training real customer-facing professionals can do a world of good for any ecommerce brand. With real people working the phones and interacting with shoppers, they can do a whole lot more than conveying automated responses to customers… They can collect real-time feedback and use it to inform business-wide decision making too! Special Features Like any good retention marketing tools, Cartloop has its own robust abandon cart, cart recovery, and other commonly used flows in SMS and email marketing. You can also find two-way campaigns, branded links, unique discount codes, popups, dedicated customer service, and lots of other impressive features when utilizing this remarkable platform. Works Well with Others In this industry, the software is only as good as its integrations and Cartloop is well aware of that. They're planning on integrating with Shopify, Woocomerce, and even Klaviyo in addition to many others. What does this mean for ecommerce owners? More accessibility and easily shared data between channels. Omni-channel marketing depends on the seamless interaction between channels and linking up your SMS, emails, and online store is all but essential at this point in time. What Comes Next? Lisa's best advice? Learn who your customers truly are! Cartloop was founded on the principle that listening to your customers is more than necessary to have a healthy, thriving business. You can have the best product in the industry but if you can't connect with people, you won't succeed in selling it! Talk to your shoppers, ask them why they shop with you, segment them accordingly, and watch as your conversion rates soar (along with your ROI)! If you'd like to work with Cartloop, or get in touch with Lisa, you can find her on Twitter or LinkedIn. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Lisa is the cofounder and COO of Cartloop, a brand sales and support team in one app. Cartloop focuses on having a team of real people convert abandoned carts by texting shoppers.

Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field.In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years.Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?'”Today's actionable podcast brings topics like:Key learnings from growing a company from 0 to an 8-figure revenuePre-launch product marketing tacticsHow focusing on authentic organic growth can lead you to your first $1MComing out on top from challenges threatening business survivalBuilding a team that cares about your product as much as you doRetaining talent and fostering a supportive growth environment for the team

Today's actionable podcast brings topics like:How to prove your worth & getting investors to say yesPitch perfect: how to craft your message in order to communicate clearly Starting up a business as a one-man teamGetting initial traction through leveraging your existing networks Generating large quantity orders through community outreach LinksShineOn Profits On DemandShineOn.com EricToz.comEric on FacebookEric on LinkedInCartloop

Today's podcast brings actionable topics likeIndiegogo challenges, tips & tricksGetting early traction for your productCreating a community around your brandPost-launch challenges and getting the product out into the marketScaling your business to support global delivery

In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world's strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!Today's podcast brings actionable topics like:Strategies for finding the right communications channel at the right time – and letting go of those that do not bring resultsMarketing to multiple age groups and keeping your customers loyal throughout the yearsHow brands build communities without complex resources or high budgetsWhat is a legacy brandHow Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemicLinksWill Critcher's LinkedinDeathwish CoffeeCartloop

Building video content that converts it's (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You'll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.Episode notesToday's actionable podcast brings topics like:Building a massive Youtube subscriber baseChallenges and benefits of selling hand-crafted products How to get inspiration for creating video content How to launch MVP videos that convertScaling video ads on Youtube, Facebook, and Tik TokThis is a must-listen for those who want to build a content machine for their DTC brand.LinksPatrick Adair DesignsPatrick Adair SuppliesPatrick Adair Designs Youtube ChannelLewis Fausett's LinkedinLewis' DTC NewsletterStone Coat Countertops Adobe PremiereCartloop

What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust-building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.Today's podcast brings actionable topics like:Why most brands fail at nurturing and building trust with customersHow to craft a marketing strategy that turns shoppers into brand advocatesChoosing between social vs. intent-based adsWhy brands fail to understand the “Consideration Period”How to leverage word of mouth as a marketing channelThis is a must-listen for those who want to build a solid marketing foundation for their DTC brand.LinksHawke MediaErik Huberman's LinkedinErik Huberman's Twitter Cartloop

Today's actionable podcast brings topics like:Validating your idea before launching a DTC brandDeveloping a content marketing strategy Innovating by creating new digital experiencesThe importance of understanding consumer trendsWhy reverse engineering high-growth brands is essentialThis is a must-listen for those who want to build a fast-growing organic DTC brand.LinksMallama SkincareRishi Sharma's LinkedinDescriptStoryChiefHello Woofy LaterCartloopPageFly

Today's actionable podcast brings topics like:The best way to launch a DTC brand todayCreating scroll-stopping Instagram contentThe advantages of a building a complex supply chainBuilding a DTC brand vs. dropshippingPlanning an exit strategy for your brandThis is a must-listen for those who want to build or scale a fast-growing brand today.LinksNeonBeachMidnightCityMatthew Kelly InstagramUnfiltered PodcastCartloop

Today's actionable podcast brings topics like: One-to-many marketing vs one-to-one marketingThe risks and challenges of over-communicating as a brand and how to avoid itSelecting the marketing channels based on demographicsHow to use Direct Mail as part of your marketing strategyHow to ensure email, SMS and direct mail are working together to augment resultsBuilding the foundation for email & SMS marketing successHow to choose the right digital marketing agency for your brand.This is a must-listen for those who want to drive growth by not relying on a single channel —but by using a holistic approach.LinksTinuiti.comRyan McGuire LinkedInCartloop