Podcasts about Vision Critical

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning products.After learning the ropes on the agency side with Ipsos, Hall & Partners and Vision Critical, Sabrina was hired by David Yin (episode 67) to help build out the initial insights function at Fitbit which was her first foray into new-to-the-world consumer technology.From there, she joined Amazon working within the revolutionary category of Amazon Devices. Armed with deep consumer insight, Sabrina came up with a Big Idea that she pitched to the company through Amazon's famous PR/FAQ process. The company embraced her idea which she then brought to life as Sr. Manager, Echo & Alexa Brand Marketing.Sabrina tells her inspiring story which culminated in winning “Best Music Artist Partnership” by Music Ally's 2021 Campaigns of the Year. She also shares her expert insight on researching and marketing new products and categories that have no precedent. Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Today we welcome onto the show founder-extraordinaire Diraj Perkash Goel, Managing Partner and Founder of Get Fresh Ventures. At Get Fresh, Diraj and his team have played a pivotal role in launching over 200 startups onto paths of significant growth and profitability. His tenure at technology giants such as Hootsuite and Vision Critical has given him invaluable insights into operational excellence and customer engagement strategies, making him a cornerstone in the realm of business growth acceleration.Before establishing GetFresh Ventures, Diraj's visionary leadership was instrumental in the revitalization of BC Tech's HyperGrowth Programme. His overhaul of the program structure led to a marked increase in the success rates of participating startups, many of which have since surpassed $100 million in revenue.Of course, these are just a few of the bona fides that have made Diraj such a distinguished figure in the tech industry both in Canada and globally. I can't wait to pick his brain on his startup journey, some of the great companies he's working with today, and what's on deck at Get Fresh Ventures for the rest of 2024.Boast AI accelerates the success of innovative businesses globally with software that integrates financial, payroll, and engineering data into a single platform of R&D intelligence. Visit Boast.ai, sign up for our Blog newsletter and follow us on LinkedIn for weekly #InnovatorsLive sessions and the latest news to fuel your growth. Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.

I think marketing is one of the toughest functions to lead successfully.Your job is part art, part science. You need to hire, coach, and retain talent with a huge range of skillsets that you may even not be master of yourself—from the creative to the analytical to the technical.And then your job is to simultaneously create demand, capture demand, help sales convert that demand, help customer success retain and expand that demand...your job is never done.Today we chat with one of my favourite marketing leaders, Thao Ngo. We'll explore her unconventional marketing strategy and also her leadership playbook—how she grows her team and creates an environment where people do their best work. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Thao Ngo is a senior B2B marketing leader with 20+ years of experience in building world-class teams, generating sales-ready leads, and creating brand awareness for tech companies of various sizes. She's led marketing teams at Elastic Path, Vision Critical, and SensorUp, and is currently SVP of Marketing at Uptempo. https://www.linkedin.com/in/thaongo/Key Topics[00:00] - Introduction[01:09] - What makes a great marketer?[02:40] - Evolution of marketing skills[04:48] - How to use data[06:25] - Marketing leadership and operating rhythms[09:30] - Trust and psychological safety[12:49] - Coaching and feedback [24:32] - First hires on a marketing team[25:43] - Division of labour between CMO and VP[28:05] - What keeps Thao up at night[29:47] - The marketing planning process[36:24] - Influencer / community marketing programs[47:13] - A day in the life of ThaoResource LinksLive MOps Huddles Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

What's up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp.Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot what truly connects. It's not about the immediate wins; it's hunting for those less obvious cues that hint you're on to something. When it comes to team-building, she's clear: bring on board folks who are curious, the ones who ask all of the questions and are unafraid of constructive criticism. For Amrita, the secret sauce to thriving in marketing, beyond all the strategy and insights, boils down to enjoying the ride and the people you're with, transforming work from a mere grind to an adventure worth every second.About AmritaAmrita kicked off her career at a startup in Toronto that was later acquired by OpenText, there she wore many different marketing hats, and later progressed to Redknee as Product Marketing ManagerShe briefly shifted to customer success at Jonas Software, concentrating on customer growth and retention and later returned to product marketing at Toronto Region Board of TradeShe then became Director of Marketing at PriceMetrix/McKinsey, where she led marketing planning and team hiringShe also led Demand Marketing at Vision Critical where she focused on go-to-market strategies, demand generation, and martechAmrita then moved over to Top Hat as Vice President overseeing Demand Generation, Marketing Operations & GrowthShen then joined a startup called Konsus founded by two Norwegian entrepreneurs who secured seed funding from Sam Altman and the Slack Fund. There she led the rebrand of the company to Superside and built a team that helped the startup grow from 0 to $4M in year 1 and reach $60M by year 4Finally, Amrita has recently joined San Diego-based ClickUp, the popular productivity platform valued at over $4B, known best for their SuperBowl ad or their music albumThe Myth of the Ivory Tower in Tech LeadershipAmrita's journey at ClickUp shatters the common myth of the ‘ivory tower' often associated with leadership roles in substantial tech enterprises. Despite the company's impressive valuation and extensive team, she emphasizes a hands-on approach that defies traditional expectations. At ClickUp, there's no detachment between the upper management and the operational workforce; instead, the organization champions a flat hierarchy. This structure not only promotes visibility across all levels but also encourages direct involvement in operational tasks, regardless of one's title.The ethos at ClickUp, as Amrita describes, mirrors what's often referred to as the ‘Stripe model'—a reference to Stripe's renowned flat organizational structure. This approach ensures that despite rapid growth, the company maintains an environment where every individual, from interns to VPs, is expected to dive deep into the minutiae of their work. It's a testament to the belief that understanding and engaging with the details are paramount to effectiveness. ClickUp's CEO reinforces this by advocating for a culture where being ‘in the details' is not just encouraged but required.This philosophy stands in stark contrast to what Amrita experienced towards the end of her tenure at Superside, where she could afford to step back, confident in her team's ability to manage without her direct oversight. At ClickUp, the scenario is vastly different. The expectation to remain operationally involved means leadership roles are as much about rolling up your sleeves and getting your hands dirty as they are about strategic oversight.The ClickUp model demonstrates a pivotal shift in how companies view leadership and organizational structure. It challenges the notion that senior positions are synonymous with distance from the day-to-day operations, highlighting the importance of a collaborative and transparent work environment. This approach not only ensures that leaders remain grounded and connected to their team's work but also fosters a culture of accountability and shared responsibility.Key takeaway: At ClickUp, success is found not in the isolation of leadership roles but in their integration within the operational fabric of the company. This model serves as a compelling blueprint for marketers: to stay relevant and effective, immerse yourself in the granular aspects of your work, foster transparency, and maintain a willingness to engage across all levels of the organization.Choosing Between Testing and Informed Decision-MakingAmrita sheds light on a prevalent misconception in the marketing world: the notion that every decision should be subjected to testing. This idea, while rooted in the desire to make data-driven decisions, often becomes a stumbling block, delaying action and fostering indecision. With ClickUp's significant web traffic and signup volumes, one might assume an endless capacity for testing. However, Amrita points out that this isn't always the most effective approach. Traffic isn't uniformly distributed across all initiatives, necessitating a more discerning strategy for deciding what to test and what decisions can be made based on informed hypotheses.For instance, the launch of ClickUp's AI product, Click AppBrain, presented a scenario with zero initial traffic, making traditional A/B testing impractical at the outset. Instead, ClickUp opted for a bold approach, deviating from conventional landing page norms to create something distinctive and engaging. This strategy, as Amrita describes, is about ‘zagging' when others ‘zig', striving for uniqueness in a crowded marketplace. The success of their unconventional approach is evident in the substantial interest generated for their launch event, demonstrating that not all marketing initiatives need to be prefaced by rigorous testing.Amrita's philosophy extends to broader marketing decisions, where not everything falls neatly into the ‘testing' bucket. Certain endeavors, like sponsoring a podcast, defy straightforward measurement. The decision to proceed often hinges on understanding the audience and trusting the medium's reach rather than on direct testing outcomes. This highlights the importance of leveraging different marketing disciplines to create compelling campaigns that might not initially lend themselves to A/B testing but are nevertheless rooted in strategic thinking.The approach to testing at ClickUp underlines a crucial balance between data-driven decision-making and intuitive marketing strategies. While A/B testing remains a valuable tool for optimizing conversions and understanding user behavior, Amrita's insights remind us that marketing's artistry lies in knowing when to rely on data and when to trust in creativity and market understanding.Key takeaway: Marketers should focus on cultivating an ability to discern which initiatives require validation through testing and which can advance based on informed hypotheses and innovative thinking. This approach not only streamlines decision-making but also encourages creativity and differentiation in a competitive landscape.Optimizing for Velocity of Learning in Early-Stage MarketingIn the formative stages of Superside, Amrita encountered the challenge many startups face: limited traffic and the pressure to demonstrate growth through experimentation. Instead of focusing solely on the quantity of tests, the emphasis was placed on the ‘velocity of learning,' a concept introduced by her CEO. This shift in perspective, from quantitative to qualitative insights, paved the way for a more flexible and insightful approach to growth.

Summary:Chris Bondarenko is the Chief Revenue Officer at MentorcliQ - The leader in mentoring and DEI software solutions. He actively participates in professional revenue, diversity, and mentorship communities as well as pursuing his passion as an early stage tech investor and advisor. Previously, Chris was responsible for North American & APAC sales at Docebo. He's held executive positions at start-ups BERA Brand Management and Maropost, and spent 10 years with Vision Critical (now Alida). All where he repeatedly built world-class revenue engines while consistently leading hyper customer and revenue growth.This was a full circle moment for me because almost 3 years ago now, I had to convince this guy to give me a job. He was my last interview before I'd find out if I would get hired. Spoiler alert, I got the job! In this episode we chat about what things Chris looks for in sales people, how I approached him, and what situations as a CRO require him to lean on his human skills. Key Moments:03:32 - The relationship between the sales leader and a sales person. Qualities of a good sales hire.10:28 - The job of a good sales person is to be authentic.23:27 - The proper way of setting goals.25:45 - Window into a life of a CROConnect with ChrisLinkedINConnect with Us!LinkedIN: Website:

This week's guest is Paul Albert. Paul has grown his career through software sales starting as a SDR in the early 2000's before SDR was a standardized term. He's progressed his career though multiple start ups and scale ups. A Canadian by birth he moved to the UK to set up operations for then Vision Critical (now Alida) where he made the most important cold call of his life, the one where he met his partner and mother of his two kids. Paul has held leadership positions at Vision Critical, Zappi, Freespee and has now embarked on the mission to scale Payhawk into a world class customer facing organization. He is a strong believer that we are entering the golden age of sales. This is evidenced by the domination of the subscription model which fundamentally needs to be customer centric to ensure maximum CLV. An avid learner who loves to teach and empower teams to become the best version of themselves, each and every day. Paul resides in a small village in South Cambridgeshire with his wife, two daughters and Malamute, Loki. You can connect with Paul on LinkedIn at https://uk.linkedin.com/in/paulalbert --- Support this podcast: https://anchor.fm/uncharted1/support

In today's episode of Leaders of Tomorrow, Chris interviews Joe Sauret, one of our alumni, an MBA Graduate with 11+ years of progressive business development experience.    Joe started a successful career after working with Student Works for four years. His background includes a mix of entrepreneurial and corporate activity with a track record of success in the area of enterprise sales, project management, account management, and advisory services.    You will learn who Joe was before Student Works and what made him join the program, as well as what he is still using from his four years of experience in the program.   He will also talk about his experience as an Account Manager at DELL, what worked well and what challenges he had to face.   He will share the reasons he decided to do an MBA at the Smith School of Business at Queen's University.   He will also talk about his experience as a Business Development Manager at Vision Critical.   You will learn what BERA is and more details about Joe's experience working with them.   Joe will also talk about the power of brands and how you measure brands, his biggest failures and mistakes and the lessons he took from them, the qualities a leader of tomorrow should have and much more.   Listen now and enjoy! What You Will Learn In This Show: Joe's experience as an Account Manager at DELL: what worked well and what challenges did he face? Joe's motivation for doing an MBA at the Smith School of Business at Queen's University Joe's experience as a Business Development Manager at Vision Critical What is BERA and Joe's experience working with them? The power of brands and how you measure brands. And so much more...   Resources: Student Works Joe's LinkedIn Book: The Alchemist

Today is a special episode of the AfternoonT as I have Sarathy Niacker and Jason Smith co-founders of Klue - an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. Sarathy is an experienced software professional with a deep background in data processing, security, and design. Prior to founding Klue, Sarathy has played an important role with local tech firms Active State and Sophos. Meanwhile, Jason Smith is the co-founder, investor or early employee of 5 start-ups including acting as the former President of Vision Critical (startup to 500+ people), VP of Electronic Arts and co-founder of web applications pioneer- the Columbus Group which was acquired by TELUS.

In this episode, we meet Chrissy Farr, Principal at OMERS Ventures. Previously, she was a writer and frequent on-air contributor for CNBC, Fast Company and Reuters News, among other publications. She was raised in London, UK, and received degrees from University College London and Stanford University. Over the last five years, OMERS Ventures has invested more than $340 million of capital in nearly 30 disruptive technology companies across North America, creating over 5,000 jobs, and attracting an additional $1.2 billion for portfolio companies. Their portfolio companies include: 360insights, AmpMe, Busbud, Citizen Hex, D2L, DCG, Fusebill, Hootsuite, Hopper, Interaxon, Jobber, Kaleo, Klipfolio, Klue, Leafsift, League, Mojix, Nudge, Ranovus, Rover, Shopify (IPO 2015 — NYSE & TSX: SHOP), Smile.io, Vidyard, Vision Critical, Wattpad, Wave. Chrissy continues to write and share her perspectives here: https://ovsecondopinion.substack.com/ In this episode, Chrissy and I chat about: Chrissy's personal story: from her time at Stanford to her experiences as a journalist and her love for research, learning and connecting with innovators Her approach to investing and thesis development, areas of digital health which are underserved/overlooked and opportunities in women's health Digital health superlatives — Chrissy's takes on the most disruptive healthcare company of the year, most interesting merger/acquisition, innovative early-stage start-up to follow, and her favorite news sources Predictions for digital health in 2022, reflections and words of wisdom

This week on the #3UNIQUES podcast is Diraj Goel, serial entrepreneur and a thought leader in scaling fast-paced, high-growth tech-enabled companies. Foremost a father of two wonderful kids, husband to a powerful woman, 90s rap fan, and champagne aficionado. Ex-cyber security expert, ex-Hootsuite executive, ex-Vision Critical executive, tech-founder, and growth advisor to over 20 high-growth startups. He recently founded GetFresh Ventures with a vision to help purpose driven founders build for-profit businesses that can drive global change, with strategies that allow them to deliver on investor and community expectations. Diraj helps companies identify the right challenges to focus on at the right time and implement solutions that allow for more predictable and sustained growth. Thanks for listening to the #3UNIQUES podcast this week. Don't forget to leave a comment and star-rating. Here's are 3 ways to Discover Your #3UNIQUES: 1. Take the #3UNIQUES Leadership Quiz  2. Check out my online course on Stepping Into Your #3UNIQUES 3. Follow #3UNIQUES on Instagram.

In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-class sales teams, consistently led significant client growth, and played key management roles in Toronto and New York office locations. Listen to George and Chris discuss data-driven sales; how to ensure your sales tech stack is all working together (Salesforce, Outreach, Gong, etc.), understanding predictive data, and your intuition's part in it all.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Andrew Reid is the founder of Rival Technologies, Co-founder of Rival Group Inc. and Group CEO. He also founded Vision Critical, a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be a part of.

Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is excited to have Mike Stevens, the Founder of Insight Platforms, as her guest for today's show.  Mike is joining Sima today to talk about his company, Insight Platforms, and discuss the changes happening in the data and insights space. About Insight Platforms Insight Platforms was originated as a directory of platforms for insights, software, and data tools, across the spectrum of market research, UX research, CX research, and analytics. The Genesis of Insight Platforms Mike has always worked in the intersection between insight, marketing strategy, and technology. The genesis of Insight Platforms was Mike's consulting business, where he did lots of advisory work around digital transformation. A surprising number of new startups were happening in that space, so he built a directory. Mike's background In the late 1990s, Mike started his career working in a niche boutique marketing strategy consulting business, helping people create strategies for getting into new markets. He worked for several other consultancies after that. He then spent a few years working with a Canadian software business formerly known as Vision Critical and later rebranded to Alida. After leaving that company a few years ago, he set up on his own as an independent consultant. Pressure Enterprise insight market research teams have been under various kinds of pressures. They have been pressured to work faster, be more agile, and have more influence, and there has also been a gradual erosion of who owns the knowledge about the customers. A data science component Much of Mike's initial client base were teams looking to upskill, harness technology, change the skills mix in their teams, and bring a data science component into their primary research skill base. They also wanted to adapt their operating models to be continuous providers of data and insights. Three sides to the market There are three sides to the market: They are enterprise buyers, service providers and agencies, and technology providers with whom agencies and enterprise clients will have relationships. The changing landscape Technology companies need help with their go-to-market strategies and expansion. Agencies also need help with figuring out what their likely proposition will be within the changing landscape. That creates fertile ground for strategy consulting, which is both interesting and rewarding. Embracing change Mike enjoys working with teams who are keen to embrace change and want genuine help to get there. The new insight model Although there is a lot of fear and discomfort in any rapidly-changing market, things are starting to shape up right now in the area of new insight models. There are a lot of opportunities available for those who want them. Abundance We are generating an abundance of data currently across many mechanisms, consumer groups, and locations. As a result, some of the challenges in this exponential age will be about processing abundance rather than scarcity. New data sources There are currently many new and different types of data sources. The various starting points will result in different takes on the data and insights business. An interesting trend A trend is that more people are getting more hands-on with research and insights data. A lot of decision-making is currently due to customer-driven data. A layered approach The craft of understanding methodology and putting data into the correct perspective has now become one layer within a multi-layered approach to analyzing data. An evolutionary process The data industry is undergoing an evolutionary process. The different layers should become more clarified over the next ten to fifteen years. Different categories Mike distilled the complexity that he saw initially into about thirty different categories of software and data tools. It became apparent to him, however,

In this episode, I'm joined by Niamh Cunningham, Chief Operation Officer at Rival Technologies, a mobile-first market research platform that helps brands close the gap in understanding how people live their digital lives. Niamh is a product leader having previously worked in Product roles at SAP, Mobify, and Vision Critical.Together, we dive into the topic of gender imbalance at tech companies and discuss what inspired her to come to Vancouver, advice for women breaking into the industry, how she got into a leadership role, and a look at the difficulty of being a parent over the span of the pandemic. 

Diraj Goel is a serial entrepreneur and a thought leader in scaling fast-paced, high-growth tech-enabled companies. Foremost a father of two wonderful kids, husband to a powerful woman, 90s rap fan, and champagne aficionado. Ex-cyber security expert, ex-Hootsuite executive, ex-Vision Critical executive, tech-founder, and growth advisor to over 20 high-growth startups. He recently founded GetFresh Ventures with a vision to help purpose driven founders build for-profit businesses that can drive global change, with strategies that allow them to deliver on investor and community expectations.

Michael Wekerle is often referred to as a rock star in the world of Canadian finance, known for his shrewd value spotting in the fields of tech, biotech and media. He spent his early days as a Vice President of First Marathon Securities for over 10 years, following this tenure Michael was co-founder of GMP Securities and managing partner. As the founder and Chairman of the merchant bank Difference Capital Financial Inc., he oversaw a fund that includes such successful growth companies as Hootsuite, Vision Critical, BuildDirect and Blue Ant Media. Michael is currently the director and major investor at Mogo Finance Technology Inc. which acquired Difference Capital Financial Inc. He is also the owner and CEO of The El Mocambo in downtown Toronto, an entertainment venue, production facility, retail store, and the largest recording studio on the eastern seaboard, which he revived and renovated for the age of livestreaming. He is a major investor in CYA Live, an immersive social broadcast platform for shared real-time experiences. He is Chairman and CEO of Waterloo Innovation Network Inc and holds significant real estate assets, including an impressive portfolio of high-tech commercial properties in Waterloo, Ontario. He is a partner in the Canadian franchise of Wahlburgers—Paul, Donnie and Mark Wahlberg's Boston-based chain of restaurants. He was an investor on the Canadian reality show Dragon's Den for four years first appearing in the ninth season. Michael lives in Toronto and is a doting father to six children. He has donated millions of dollars to a wide variety of philanthropic interests, as well as the youth outreach organization Seeds of Hope and the acclaimed Baroque opera company Opera Atelier.  ——— Follow us at: http://thepalspod.com/ // @thepalspodcast @boutsalis @yourpalrick // thepalspodcast@gmail.com  ———   Shoutout to our sponsorship @kingsvillebrewery Refreshing, light, premium beer perfect for drinking these on the patio with your friends or by the lake. This is the perfect thirst-quenching light lager for having a couple pints with your pals. All natural with clean ingredients, this Award-winning Canadian beer is available in Ontario at select LCBO, Beer Stores and Grocery.  Check out their website https://www.kingsvillebrewery.com/find-us/ to see the closest location near you. Follow them on social media @kingsvillebrewery   Shoutout to our sponsor Cast!  The objective assembly of public opinion. Visit www.joincast.co for more information, or @createyourcast on socials.   Shoutout to our sponsor RFP Design! Reliable, innovative , skilled. This is your custom furniture experience transformed. You can find us at rfpdesign.com    ——  Music by @loudluxury 

Managing cultural change is always challenging. Ross Wainwright discusses the processes and hard decisions behind the transformation from Vision Critical to Alida, including the cultural, branding, tech, and product & service changes - all during the pandemic. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 34, Nick Stein sheds light on the people who make up our teams, and the intricacies that come along with leadership. Nick Stein is the Chief Marketing Officer at Top Hat, a SaaS scale-up that helps professors and students learn more through interactive content. Nick is a results-driven marketing leader and has led teams at Vision Critical, as the SVP of Marketing and also spent some time as the Senior Director of Marketing at Salesforce. In this episode, Nick talks about the importance of being honest as a leader and why letting people know where they stand is a healthy choice for you, them, and your entire team. We also explore why hiring should be approached through a relationship lens, rather than a transactional one... and why those who believe in your company’s values and mission are more likely to be great team members. Tune in to this episode to explore the characteristics of high performing teams and if your team is on the right track to becoming one.

Welcome back to Intellicast! We have a jam-packed news episode for your today. Brian Lamar and Producer Brian kick off the episode with a quick recap of the first presidential debate. Producer Brian probably summed it up best by calling it a true representation of 2020. The guys then dive right into the news – and there’s a lot! First, they touch on Research For Good’s new Chief of Staff, Rich Silva. Then they turn to the news of a new panel being launched by Confirmit and the Institute for Jewish Policy Research. This actually leads to a discussion on whether more religion-based panels will start to pop up or not. In the next story, the guys talk about the latest acquisition by Dynata, as well as the new integrated insights system, GEODE / AI, launched by Burke. The guys switch gears a bit and then talk about the new Centre on Artificial Intelligence and Data Analytics for Science, Business and Society launched in Paris. They talk about the partnering companies involved and wonder about the impact this could bring to the industry. We then move into our rebranding segment. We touch on 4 rebrands that have occurred in the last 2 weeks, including Vision Critical rebranding to Alida, Survata to Upwave, Alpha HQ to Feedback Loop, and Greenwald & Associates to Greenwald Research. These stories had Brian Lamar asking why companies go through rebranding, and Producer Brian gives a pretty good explanation (totally unplanned too!). The guys then cover the acquisition of Inteligx by PureSpectrum, and the additional services it adds to PureSpectrum’s portfolio. In the last segment of the episode, the guys discuss the recent call by P&G’s Chief Brand Officer to change the upfront process. Producer Brian is intrigued by the upfront process, both the ad buying and the TV pilot aspects, and he talks passionately about how this could change the whole process. They also talk about what P&G’s Chief Brand Officer said, and what kind of impact a change in the upfront process could have on ad testing and other market research. If you need to catch-up on market research news, this is the episode for you. We have a new webinar on when it is best to use a DIY sample tool and when to use a direct managed service coming up on October 7 at 2:00 PM. You can register for it here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/ You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise. For more content, episodes and show notes make sure to check out RightMetric.co/Blog.

Kris Hartvigsen is the CEO & Co-Founder of Dooly and a leader in the tech industry with over twenty years of experience. Before founding Dooly, he held senior consulting and management positions in sales for companies like Mobify and led Vision Critical as their EVP Sales from its early startup days to revenues in excess of $100 million. Show Links https://www.linkedin.com/in/krishartvigsen https://twitter.com/krishartvigsen

Diraj Goel is a serial entrepreneur and a thought leader in scaling fast-paced, high-growth tech-enabled companies. But also a father of two, 90s rap fan, and champagne aficionado. Ex-cyber security expert, ex-Hootsuite executive, ex-Vision Critical executive, tech-founder, and growth advisor to over 20 high-growth startups. Subscribe to our YouTube channel! - https://www.youtube.com/darylandbuu?sub_confirmation=1 Daryl Montgomery and Buu Lam are the F5 Account Team covering valued clients in British Columbia, Northwest Territories, Yukon and Nunavut. Their weekly show covers recent topics in the world of F5. Please consider Subscribing and enabling Notifications. Weekly Update will be released at the beginning of each week. Buu's Hour Live Streams are released throughout the week. Podcast format on Apple Podcast, Google Play Podcast and Spotify Instagram - https://www.instagram.com/buushour/ LinkedIn - https://www.linkedin.com/in/daryl-montgomery-8876752/ https://www.linkedin.com/in/buulam/ Buu's Hour B Roll Channel - https://www.youtube.com/channel/UCRSFdUbMRvX925MU7_knxSw Website - http://darylandbuu.com

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Kris Hartvigsen, CEO and Founder of Dooly.  Kris is a veteran sales professional and company leader: before founding Dooly 5 years ago, he provided strategic leadership and consulting to a host of top-tier tech firms, as well as held numerous leadership positions at Vision Critical.    Throughout the pod, Collin and Kris discuss an important evolution in sales – how to execute a product-led sales framework. Highlights include: What is product-led sales? (6:23), how Dooly became a product-led organization (8:23), Dooly as a lead magnet (12:16), evolving traditional sales (14:22), the product-led opportunity for the salesperson (16:36), the role of customer success in product-led sales (21:50), the critical connection between sales and customer success (25:58), how business has changed due to Covid-19 (33:40), and cold call Collin (39:27).

Thank you for tuning in to Intellicast! On today’s episode Brian Lamar and Producer Brian and joined by EMI’s own Amy Carley! Amy joins the guys to talk about EMI’s new DIY sample platform, CONNECTOR. The episode kicks off with Amy and the guys discussing some of the recent market research news, including Vision Critical’s new insight app, Aha’s new QuickSprint studies, Measure Protocol’s new Passive Behavior Gauge, and WPP’s latest earning. They then discuss the recently released guidelines by the Insights Association for US research businesses to reopen, and how EMI is approaching it. Amy then gives the guys details on Connector, and some of its benefits. She also gives a preview of the upcoming webinar she is hosting about it coming up on Friday, May 15, 2020 at 11:00 AM EDT. You can learn more about CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/. You can also register for our webinar on Connector by clicking here: https://us02web.zoom.us/webinar/register/WN_ZhuxDUI5RbufUdFXRyTddQ The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Sima has a special treat for you today, and that’s a conversation from the archives with Eileen Campbell, Co-Founder and Executive Chair for The Reid Campbell Group. She and Sima discuss the insights industry, how her company brings authenticity to chat, and her hopes for the future of the insights. An Exciting Startup The Reid Campbell Group is a holding company. It owns two companies: Rival Technologies and Reach3 Insights.  Rival Technologies is an insights tech company, an enterprise-grade platform that brings voice, video, and chat to the insights world. Rival is a SaaS business so there will be clients who use it on a DIY basis. Reach3 is a full-service consulting business that uses Rival’s technology as the backbone of their operations. Introducing new technology to the industry through skilled consultants who can teach you how to “drive” is a great way to integrate the technology.  Authenticity In Brands Frustrations that Eileen and her partner, Andrew Reid, have experienced over the years birthed the idea for The Reid Campbell Group. Consumers want authenticity in brands, they want to have real conversations with brands. In the insights world, the way we talk to consumers is not the way anybody would talk to a typical consumer.  So what The Reid Campbell Group strives to do is bring the authenticity of chat with the rigor of research. Their platform uses Facebook Messenger or phone SMS to carry on real conversations via chat with consumers but at scale and with the structure of a typical survey. A Consumer’s Experience From the consumer’s point of view, it’s a much more conversational experience.  How The Reid Campbell Group designs the inquiry is really important and audience-specific. They use lots of emojis, real language, and ensure that whoever crafted the chat knows the target audience. Although questions are served up one at a time, the questions are interspersed with dialogue. This feels much more like natural language. Benefits Of Rival Technologies Platform The Rival Technologies platform offers the benefit of real-life and real-time transcribing and translating of everything, and this is especially amazing for international needs. What’s most compelling is that people engage differently with this platform as compared to traditional surveys. In a traditional survey, on average, you will get about 20 words from somebody in an open-ended question. With this one, however, you can get about 127 words. You can do your open-ended questions in straight audio, so that you can hear people’s voices and inflections if you’re the client. On video, you can see the people. There are additional capabilities on the front-end to design the tools, and the back-end capabilities assist in analyzing the data. The bottom line is all of these factors contribute to a more natural-feeling conversation. Sourcing the Consumers Andrew Reid, Eileen’s partner, was the Founder of Vision Critical, which is probably the largest purveyor of customer communities. They are starting to do some communities where they recruit from a loyalty program or someone’s social media followings, for example. A lot of their sampling comes from building communities. Eileen shares a variety of other ways that they are trying to bring in new voices and provides some experiences for context. New Horizons Eileen has always hated the self-flagellation of the insights industry because what they do contributes greatly to the success of their clients’ organizations. Clients should be made stars within their own organization, and Eileen’s company works very hard on deliverables that are cool and feel modern, that are PowerPoint presentations that have the ability to go viral within their own organization: like shareable, mobile-based reports that are more like a blog, or 1-3 minutes shareable videos. Eileen’s continuing crusade is to help the insights industry and the people who choose it get th...

Kantar joins The Valuable 500, the global movement putting disability on the business leadership agenda. More than 200 companies have now pledged to take a definitive stand on diversity encompassing disability in the workplace. The Association of Market and Social Research Organisations and ESOMAR Foundation collaborates to launch the Research Got Talent award competition, focused on encouraging young professionals to use research to address prominent social issues. In human vs. computer, Merrill Shugoll, President of Shugoll Research, shared seven lessons he has learned from being in the market research industry for 40 years.  Objectivity is key.Don’t get caught up in every new trend. Stay focused on what you do well.People may accept your invitation, but the incentive will ensure they show up. Homogeneity in focus groups can avoid hierarchies or tension in group dynamics. Qualitative and quantitative research work together. Make sure your clients understand the implications of their requests. Listen.  Don’t make the mistake of underestimating this list. Shugoll does a masterful job of telling us what we absolutely need to hear right now. Well done sir and thank you.  In human capital news, former Snap Head of U.S. Vertical Measurement, Cheryl Idell, is appointed as Chief Research Officer of WarnerMedia Entertainment & Direct-to-Consumer. Vision Critical appoints Efrem Ainsley as Chief Operating Officer.  Finally, in shoutouts, MSeltz says on the Apple Podcast app, “This is a fantastic listen for anyone in the insights field. I always feel like I’m in a silo in this world, and hearing from industry experts facing the same challenges as me is refreshing.” MSeltz, I heart you too! DM me on Twitter or LinkedIn. We’ve got a special gift for you.  And that’s your daily briefing of marketing research news. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources:  Kantar: https://www.kantar.com/company-news ESOMAR: http://www.esomarfoundation.org/research-got-talent-award-competition-to-help-address-social-issues-launches-in-australia/ Merrill Shugoll: https://www.linkedin.com/pulse/7-lessons-learned-from-40-years-market-research-merrill-shugoll-prc/?trackingId=zR09wnnASYSi7Y0jAds%2BIA%3D%3D Warner Media: https://pressroom.warnermediagroup.com/us/media-release/cheryl-idell-named-evp-chief-research-officer-warnermedia-entertainment-direct?language_content_entity=en&_ga=2.262466252.1720884789.1580137329-1068450863.1580137329   Vision Critial: https://www.visioncritical.com/news-events/Vision-Critical-Appoints-Efrem-Ainsley-as-Chief-Operating-Officer   This Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io. 

Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.” Why is this so important? Incorporation of external data into primary data is a meaningful trend.  In Tool & Post news, we are researchers. We do this because we love it...and we get paid because we are good at it.  This segment highlights happenings in tech or knowledge. Sometimes it’ll be directly in the crosshairs of market research and sometimes it’ll simply be relevant.  Today, Josh LaMar, posted a must-read for consumer insight professionals titled, “A Fundamental Truth of User-Centered Design that is Simple, yet Forgotten.”  This article directly addresses the importance of understanding the context of usage of a product or service vs. just the product or service. As an early ethnographer at Microsoft, he lets us all draw from his experience.  In human capital news, one of the most interesting hires I’ve seen this year, Vision Critical naming Nicole Kealey as New Chief Strategy Officer. Why is she so interesting? Because Kealey was with Adobe for 13 years before joining SAP in 2012. For me, this hire points to Vision Critical’s continued investment in customer experience and keeps them in close connection with customers, competition and partners, e.g. Adobe.  Kealey, good luck and we look forward to your continued contribution to our space.  Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. And that’s your daily briefing of marketing research news.  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: dunnhumby: https://www.dunnhumby.com/about-us/news/Microsoft_and_dunnhumby_Strike_Global_Strategic_Partnership_to_Transform_5.9_trillion_Retail_Market  Vision Critical: https://www.visioncritical.com/news-events/vision-critical-welcomes-nicole-kealey-as-new-chief-strategy-officer  Josh LaMar: A Fundamental Truth of User-Centered Design that is Simple, yet forgotten https://medium.com/@joshlamar/a-fundamental-truth-of-user-centered-design-that-is-simple-yet-forgotten-d65d17265257

To be successful, today's companies not only need to be thinking about data security and privacy, they also have to be part of their DNA from day one. In fact, data security and privacy need to pervade companies, infiltrate their culture, and even end up in the hands of the sales teams. In this episode, Jon Prial talks with Ben Sapiro, Senior Director of Security, Privacy, and Compliance at Vision Critical, about what all of this means for business. You'll hear about: The 411 on Vision Critical and why it values security (0:58) Lessons learned from making security part of the company's value proposition (2:12) Where companies should start with security first (6:09) Trends that will be shaping security going forward (7:28)

Kris Hartvigsen is the CEO & Co-Founder of Dooly and a leader in the tech industry with over twenty years of experience. Before founding Dooly, he held senior consulting and management positions in sales for companies like Mobify and led Vision Critical as their EVP Sales from its early startup days to revenues in excess of $100 million.

Podcasting has helped Australia's largest women's media network to connect strongly with its consumers' "insatiable appetite for content". Mamamia's managing director, Kylie Rogers, explains how the media company has grown rapidly since it created its first podcast in 2014. Today it produces 18 podcasts a week, making the organisation the world’s largest women's podcast network. Kylie explains the unique role podcasting plays in connecting with and engaging audiences. We're often warned about making assumptions in business and in life, and some of the biggest mistakes are misconceptions concerning Generation Y. The 21-36-year-old group is cashed up and growing up in massive numbers, so it’s important to know what they really think and do. Peter Harris, APAC Managing Director of Vision Critical, examines the habits of this age sector and what you can do to attract their spending dollars. http://www.businessessentials.com.au

In this episode we talk to Brittany Wong, VP of Marketing & Customer Acquisition at Vision Critical.

Tips and Tricks to Becoming the Best Sales Development Representative
 Persistence is key, but so is building relationships. Full show notes complete with links to items mentioned on the show available at: top1.fm/5 Jennifer Linker is the top Business Development Associate at Vision Critical, a cloud-based customer engagement platform that allows companies to get customer feedback and insights in real-time. Jen’s sales career started at a young age, and she has risen to the top of the SDR leaderboard in just a few months. Jen shares some of her tips and tricks to making it to the top, but also reminds us of the value of focusing on your clients as people, too.  

The future of insights is at IIeX. New ideas, new approaches, new faces - IIeX is all about the innovation and bold thinkers changing the face of our industry.

Rob Kenedi chats with Jane Podbelskaya, senior associate at Georgian Partners. Jane describes Georgian Partners' thesis-driven, unique hands-on approach to later stage startup investment in such notable companies as Shopify, Freshbooks, Top Hat and Vision Critical. Jane details how Georgian does its due diligence on startups they invest in, patterns she's seen once they get under the hood, and how the team thinks about new, hot spaces such as chat bots and conversational commerce. Disclosure: Freshbooks and Shopify are clients of TWG, where Rob serves as Entrepreneur in Residence.

Episode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.

Jason Smith is CEO and Co Founder of Klue a curated intelligence platform providing companies with a lens into their competitors world. He is a 20-year Internet entrepreneur with experience building enterprise focused technology companies Previously, Jason served as President of Vision Critical, helping grow the customer intelligence SaaS company from start-up to 500+ person market leader with 600+ enterprise clients including Staples, HP, BBC, Nestle and Conde Nast. Prior to Vision Critical, Jason was an active investor in ecommerce custom apparel company GAIA Ultimate, served as Vice President at Electronic Arts, and co-founded Columbus Group, a 100-person digital agency pioneer acquired by TELUS (NYSE: TU). Jason graduated with Honours in Marketing from UBC’s Sauder School of Business, is the recipient of Ernst and Young's Emerging Entrepreneur of the Year, BDC's Young Entrepreneur of the Year, Business in Vancouver's Top 40 under 40, is a founding board member of NewMedia BC, a past board member of the Vancouver Enterprise Forum, and served as an advisor to Mobify (mobile retail commerce), ContentDJ (content marketing & curation), CrowdEmotion (visual market research), Strutta (social engagement platform acquired by LX Ventures), and Garabaldi Capital (growth equity advisors). In 2012, Jason bought four around-the-world plane tickets and travelled through 13 countries with his wife and two daughters.

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content Why being thoughtful with content means more than just getting a good story How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel Why landing larger accounts doesn't require tens of thousands of leads   Resources Nick Stein on Twitter and LinkedIn Vision Critical Business of Story Podcast Visit ContentProsPodcast.com for more insights from your favorite content marketers.

In this episode of H&C Radio, Evan Lewis sits down with Kyle Norton, Director of Inside Sales at Vision Critical, to discuss Kyle's career lessons on sales, leadership and internet marketing.

Alexandra Samuel, vice president of social media at Vision Critical.