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In this Checkout episode, we sit down with Phil Leahy, founder of MedCart and the visionary behind Retail Global, a leading e-commerce event platform. Phil shares his most unexpected online buy – a house purchased sight unseen – and praises Julie Mathers from Flora & Fauna for her exceptional approach to e-commerce. He discusses the importance of tools like SearchSpring in boosting MedCart's performance and highlights his go-to podcast, The Jason & Scot Show, for marketplace insights. Phil also reflects on the challenges of managing MedCart's growth in a competitive market, all while maintaining his tropical garden!Check out our full-length interview with Phil Leahy here:From eBay to Medical Marketplace: How Phil Leahy is Shaking Up Healthcare E-Commerce with MedCart | #456 This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Phil Leahy's journey began in 2007 when he became eBay Australia's #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia's leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil's passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.
In this episode of Add To Cart, we chat with Phil Leahy, founder of MedCart and the brains behind Retail Global, one of the world's leading e-commerce event platforms. Phil shares his journey from being eBay's top seller to building a thriving medical marketplace. He reflects on the challenges of managing a marketplace, the importance of customer service, and the lessons learned from vetting sellers. Phil also discusses the evolving role of marketplaces in Australia and the impact of global giants like Amazon and Temu on the local e-com landscape.This episode was brought to you by… Deliver In PersonShopify PlusAbout your guest:Phil Leahy's journey began in 2007 when he became eBay Australia's #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia's leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil's passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.
Affiliated: ClickBank's Official Affiliate Marketing Podcast
Manny Ju with Maropost joins the ClickBank Affiliated Podcast to discuss a new email marketing update that will change email affiliate marketing forever. This update that Maropost is unveiling will change the way email marketers do affiliate marketing and will strengthen the power of the ClickBank + Maropost partnership. Join our affiliate marketing podcast host Kyle Kostechka as he talks all things email marketing with Manny Ju, an email master with over a decade of experience. In addition to the huge Maropost update, these two will discuss DMARC - what it is, why you should care, and what you can do about it to make sure you're in good standing with Yahoo and Google. In additional to all of this valuable email affiliate marketing conversation, Manny and Kyle also share a fine Scotch and reminisce about loved ones. If you care at all about email marketing, or are considering learning more about it, this is a podcast episode you absolutely don't want to miss! Join the Webinar - https://maropost.zoom.us/webinar/register/6717165612717/WN_vcgG2xfaSrStwGCO7WghEg Check out these links to learn more about Maropost and this update: Sign Up for Maropost - https://www.maropost.com/maropostxclickbank/?utm_medium=partner&utm_source=clickbank-partner-referral&utm_campaign=2024-clickbank-general-promotion&utm_content=clickbank-general Maropost Partners Page - https://www.clickbank.com/partner/maropost/ Connect with Manny - https://www.linkedin.com/in/mannyju/ Follow Maropost - https://www.linkedin.com/company/maropost/ DMARC - https://www.maropost.com/blog/ensuring-email-success-navigating-google-and-yahoos-latest-authentication-standards/ Maropost's DMARC Case Study - https://www.maropost.com/blog/maroposts-deliverability-team-for-the-win-dmarc-case-study/
This week on the Revenue Insights Podcast we are joined by Jarred Young, VP of Sales at Maropost. In this episode, Lee and Jarred discuss what defines top performing sales reps, including how Jarred helps to move his reps from good to great, why it's important to focus on execution, and how partnerships can be an effective channel. Jarred is VP of Sales at Maropost, a global unified commerce platform that connects companies with their customers at every step of their journey. Prior to this, he held positions as VP of Sales at Terminus and Director of Sales at Formstack.
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is brought to you in partnership with www.enterprise-ireland.com Cybersecurity is a complex and ever-evolving field, but one thing remains constant: people are the most important element. In this podcast panel episode, we discuss the importance of collaboration and keeping people as the focus of cybersecurity work. Our panelists are experts in the field, and they share their insights on how to build a strong cybersecurity culture, how to effectively communicate cybersecurity risks to employees, and how to create a more inclusive and diverse cybersecurity workforce. Our panel includes: Ryan Lasmaili, CEO and Co-Founder of Vaultree, has built his career on a profound fascination for groundbreaking technology. His journey, marked by over a decade of experience in tech startups, is distinguished by strategic problem-solving, analytical insights, and forward-thinking solutions. Dennis Dayman is a Resident CISO for Proofpoint with more than 30 years of experience as a leader in security and privacy with a focus on information security and data privacy, data governance issues, protecting and improving data through industry policy, regulatory policy relations, and technical solutions. He is the co-author of Startup CXO: A Field Guide to Scaling Up Your Company's Critical Functions and Teams at StartupCXO.com. He has also held leadership roles in privacy and security at several other organizations, including Maropost, Return Path, and Eloqua. Dennis was appointed Advisor to the Data Privacy and Integrity Committee by the Department of Homeland Security (DHS) Secretary. Brian Honan is CEO of BH Consulting an independent cybersecurity and data protection advisory firm based in Dublin, Ireland. Brian is an internationally recognised expert on cybersecurity. He is a member of the Advisory Group of the European Union Agency for Cybersecurity (ENISA). Brian has previously acted as a special advisor to Europol's Cybercrime Centre (EC3), and is the founder of Ireland's first Computer Emergency Response Team (CERT). Our guest cohost is: Claire Walsh - who is currently a Senior Market Advisor for Cybersecurity in the Enterprise Ireland New York office, Claire's role is to support Irish cybersecurity companies to start and scale their businesses in the USA
In this episode of Tech Exits, we speak with Aaron Blackman, founder and former CEO of Retail Express, about his transformative journey from pioneering in SaaS to selling his enterprise in 2021. Post-sale, Aaron took on the COO role with Maropost and embarked on a whirlwind of integration and leadership across continents. He delves into vital entrepreneurial lessons from his "startup playbook" and emphasizes the significance of taking breaks. Aaron highlights gratitude from his team post-exit and his sabbatical plans centered on personal well-being and investment strategies.
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Summary:Chris Bondarenko is the Chief Revenue Officer at MentorcliQ - The leader in mentoring and DEI software solutions. He actively participates in professional revenue, diversity, and mentorship communities as well as pursuing his passion as an early stage tech investor and advisor. Previously, Chris was responsible for North American & APAC sales at Docebo. He's held executive positions at start-ups BERA Brand Management and Maropost, and spent 10 years with Vision Critical (now Alida). All where he repeatedly built world-class revenue engines while consistently leading hyper customer and revenue growth.This was a full circle moment for me because almost 3 years ago now, I had to convince this guy to give me a job. He was my last interview before I'd find out if I would get hired. Spoiler alert, I got the job! In this episode we chat about what things Chris looks for in sales people, how I approached him, and what situations as a CRO require him to lean on his human skills. Key Moments:03:32 - The relationship between the sales leader and a sales person. Qualities of a good sales hire.10:28 - The job of a good sales person is to be authentic.23:27 - The proper way of setting goals.25:45 - Window into a life of a CROConnect with ChrisLinkedINConnect with Us!LinkedIN: Website:
Affiliated: ClickBank's Official Affiliate Marketing Podcast
Is email important to you? Join ClickBank host Kyle Kostechka as he talks with Marc and Ben from Maropost who are here to provide you with valuable insight and direction on how to take your email marketing to the next level. And if you're not sure where to start with optimizing your email list, they are here to help with that too. Maropost gives you all the tools to scale and simplify the way you connect, market and sell to your customers! Maropost Commerce Cloud is the only B2B and multi-channel ecommerce platform that provides an all-in-one solution for ecommerce, inventory management, order management, and shipping labelling. Additionally, Maropost Marketing Cloud automates all your marketing needs including Email and SMS Marketing, Mobile campaigns, Journeys and Audience Segmentation. With unparalleled deliverability.
What are the challenges of acquiring other companies? What has to change as your company grows from a startup into a scaleup? What are the mistakes to avoid? Ross Andrew Paquette is the CEO and founder of Maropost, a company that grew from a 20 person lifestyle business to a 300+ person business doing $60M in ARR, acquiring 2 other companies in the process. In this episode, we get all the learnings and challenges that Ross faced during this time, and the things he'd do differently if he could go back. ⏱ What you'll find and when: 00:00 Intro 03:10 The biggest challenges going from 20 to 300 people 08:26 The things that worked well for hiring 12:38 Story of selling a quarter of the business and then buying it back 16:33 Acquiring 2 companies: challenges and learnings 25:30 Organising a 300-person secondary funding round 28:29 Maropost's customer acquisition strategy 38:16 Transitioning from being an operational CEO to hiring people 44:24 Flash questions
Ryan is joined by founder and ceo of North Americas fastest growing automation platform, Maropost, Ross Andrew Paquette. Andrew grew Maropost from 300k revenue to 25 million in just three years as a one-man sales operation. He talks Ryan through his framework for turning a product into a platform and how to do so whilst destroying a highly competitive market. KEY TAKEAWAYS Previously a 100% Direct Sales model, Maropost now focus on three go to market strategies: Direct Sales, Free Trials and No Touch Model. Maropost started as a marketing automation solution, but have since builtmultiple products including commerce cloud, retail cloud as well as service cloud due to launch very soon. Maropost have a great reputation with their customers and growth was built largely by referrals and word of mouth. The market Maropost moves in is incredibly competitive due to the sheer volume of solutions. Driving more value is how they set themselves apart and is also their main growth strategy. When making decisions about Maropost, Ross tries to keep simplicity in mind. He tries to avoid making decisions that result in overcomplicated processes and products. Having one product makes it easier to manage and creates consolidation which is reflected in simplicity for your customers too. BEST MOMENTS “We've now got this very defined path to significant amounts of revenue which is really what the industry needs the most of” “There's got to be a lot more value driven for the cost” “I'm willing to sacrifice in some ways the cost, functionality and certain levels of efficiency because I get a whole slew of value from one product” “There's beauty in simplicity” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?" Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io EPISODE RESOURCES https://www.rosspaquette.com https://www.entrepreneur.com/author/ross-andrew-paquette ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.
Partnerships & Sales leader of 14+ years in MARTECH SAAS SMB & Mid Midmarket. Cory has built, relaunched and accelerated growth in partnerships and sales for more than 7 organizations like Keap (formerly Infusionsoft), ActiveCampaign, and now Maropost. Cory is also a board member of the Cloud Software Association that brings B2B SaaS partnership professionals together to share, learn and gain knowledge around partnerships. Cory has been married for over 18 years and is a father of 5! Loves to golf and travel with the family on their RV! Connect with Cory on LinkedIn or email him personally. https://www.linkedin.com/in/corysnyder/ corydsnyder@msn.com 00:52: "More people have moved to trusting online reviews almost as much as reviews given directly from friends and family." -Cory Snyder 02:29 "We send out up to three messages driving them to this one specific message which we have worked on for years and years to get the highest conversion rate." -Cory Snyder 05:28 "You guys are pushing them through a process and you're collecting a ton of information and that's valid when you're putting them through a course." -Cory Snyder 08:09 "In our perfect world we would both check in with you when you're starting, and when you're done, and also in the middle." -Brian Keith 11:39 "We don't want to give you just another platform: we want this to be integrated in your process that's just ran behind the scenes." -Cory Snyder 12:46 "But really, in fifteen minutes you could be up and running and collecting five-star reviews." -Cory Snyder 16:41 "Is the happy client giving you more business - is that one of your constraints? If it is, it may behoove you to spend more time working on this part." -Brian Keith
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ross Andrew Paquette, Chairman and CEO at Maropost, to talk to us about bootstrapping a B2C CRM to $100MM and a $1.7B valuation. Ross shares:
Ross Andrew Paquette is the founder and CEO of Maropost, North America's fastest growing marketing automation platform, as ranked by the Deloitte Technology Fast 500. Ross has led Maropost to double its annual growth each year since its inception in 2011, turning a one-man operation into an international business that simplifies customer engagement for B2C brands and retailers by providing an effective and unified customer experience. Ross is also passionate about using technology to power non-profits. He founded Maropost CARES in 2017, which is focused on the protection, conservation and education of global environmental issues. Learn more at https://createeveryopportunity.org/
The Top Entrepreneurs in Money, Marketing, Business and Life
Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The CRM Sushi Podcast
Ecommerce Platform + Marketing Automation Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers! Unified platform, not "all-in-one" Volume email player Landing pages, surveys, etc. Bought a Shopify Plus competitor Bringing in additional e-commerce functionality (Nedo out of Australia) Email is still king Email deliverability is vital Data is king in email deliverability You need to look at email deliverability by ESP Pro and Enterprise Maropost customers have their own dedicated email deliverability expert Shared IPs hurt your email deliverability Google made changes that hurt email deliverability for a lot of customers It's not just about the send, the open, or the click When you transition to Maropost they warm your IP address for 30 days or so Maropost assists with your sends as well How to warm up your IP address Maropost looks at your domain reputation Maropost gives you a realistic report on how you look on the interwebs Reporting on email opens is changing Maropost looks at "Unique Opens" Maropost is not a CRM Most Maropost users are B2C ROI on email marketing is north of 40:1 still Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast Get your free trial of Maropost
Robin & Al welcome guest Joanna Kmiec, VP and Global Head of People and Culture at Maropost, a unified customer engagement platform that connects companies with their customers in order to increase engagement, conversions and ROI. She is a strategic, authentic, executive HR leader with a ‘roll-up your sleeves' mentality and a bias for action who has brought a renewed focus and commitment to elevating the employee experience at Maropost across all their global teams. Joanna brings her energy and passion as well as a wealth of knowledge and experience to the conversation which centres on her ability to continuously learn and transform in order to deal with the unique challenges of a dispersed workforce through compassionate leadership. Sponsored by Aria Benefits and Life & Legacy Advisory Group
Robin & Al welcome guest Joanna Kmiec, VP and Global Head of People and Culture at Maropost, a unified customer engagement platform that connects companies with their customers in order to increase engagement, conversions and ROI. She is a strategic, authentic, executive HR leader with a ‘roll-up your sleeves' mentality and a bias for action who has brought a renewed focus and commitment to elevating the employee experience at Maropost across all their global teams. Joanna brings her energy and passion as well as a wealth of knowledge and experience to the conversation which centres on her ability to continuously learn and transform in order to deal with the unique challenges of a dispersed workforce through compassionate leadership. Sponsored by Aria Benefits and Life & Legacy Advisory Group
Robin & Al welcome guest Joanna Kmiec, VP and Global Head of People and Culture at Maropost, a unified customer engagement platform that connects companies with their customers in order to increase engagement, conversions and ROI. She is a strategic, authentic, executive HR leader with a ‘roll-up your sleeves' mentality and a bias for action who has brought a renewed focus and commitment to elevating the employee experience at Maropost across all their global teams. Joanna brings her energy and passion as well as a wealth of knowledge and experience to the conversation which centres on her ability to continuously learn and transform in order to deal with the unique challenges of a dispersed workforce through compassionate leadership. Sponsored by Aria Benefits and Life & Legacy Advisory Group
In this episode of SaaS Connect by Cloud Software Association, we're joined by Cory Snyder, VP of Sales and Partnerships at Maropost, and Bob Moore, Co-Founder and CEO at Crossbeam. Crossbeam raised $76 million for partnership tech, even though it had not written a single line of code yet, nor did it have any customers. Crossbeam, founded in 2018, helps companies build more valuable partnerships; it's essentially an Escrow service for data. On this show, Bob talks about: Why raise money? It depends heavily on the nature of the business you're building, the amount of capital risk that exists, how big it gets if it all works, and so on. Evolution of partnerships and how they looked 10 years ago. Crossbeam's mission and the background to its story of raising $76 million. The different formats for raising money other than Silicon Valley, the hybrid hedge fund, or bank debt: The least-diluted form of capital is revenue; if you can just sell more of your stuff and operate your business profitably and have more profits, then you don't need any outside funders. However, in technology markets, where there's often a lot of upfront investment and building that needs to happen before you can deliver value, this is very hard to do. Different flavors of debt, depending on the stage of the company. ARR financing, which is a special kind of debt. Equity financing, such as giving special rights to the investor. The investor would have a lot of power, so it's important to choose the right person. Angel investors; a big chunk of Crossbeam's capital came from individuals like CEOs, founders, and people that sold their companies and wanted to write a check anywhere from $10,000 to $1 million because it's part of their personal financial strategy to invest directly in startups. Corporate VCs who have a strategy, but come with pros and cons. Who contributed to the $76 million that Crossbeam raised, and what made them go with Crossbeam. Seed rounds and the process. Risk factors that investors take into account. The story that sells in the seed rounds, especially in growth spaces where deals are competitive. Resources Mentioned: Silicon Valley Bank Comerica Hercules Capital Tiger Global Salesforce Ventures HubSpot Ventures RingCentral Ventures Octave Ventures Buckeye First Round Capital Firstmark Services Redpoint Ventures Andreessen Horowitz Josh Koppelman Venn diagram Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com
In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-class sales teams, consistently led significant client growth, and played key management roles in Toronto and New York office locations. Listen to George and Chris discuss data-driven sales; how to ensure your sales tech stack is all working together (Salesforce, Outreach, Gong, etc.), understanding predictive data, and your intuition's part in it all.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.
About Rickey White and Start Inboxing: Experienced Deliverability Professional with a demonstrated history of working in the internet industry. Skilled in Reputation Management, Analytical Skills, Industry Best Practices, and well versed Can Spam and CASL. Strong communicator and thought leader. Formerly of Fuquay-Varina, NC, Rickey now resides in Orlando, FL, home of Start Inboxing, LLC. With over 12 years of experience in email deliverability he is well respected in the deliverability community. His experience includes 2 years as a deliverability expert with Merkle as well as employment with Maropost, iContact, and Contactology. Within his roles Rickey executed client vetting, deliverability consulting, reputation management and managing all ISP relations for over 9 years. He was also the lead on developing and implementing new deliverability tools to scale the monitoring and detection of issues for clients. Rickey specializes in successfully leading teams of consultants and analysts, while specializing in managing sending reputation for their high profiled clients. He is an active participant and certified facilitator in the M3AAWG working group. He is a proud father of three and has a passion for FPV Drone Racing. His other hobbies include R/C cars, trucks, boats, and fishing. When Rickey isn't facilitating, parenting, or enjoying his hobbies, he is looking for ways to grow his brand. He loves molding new talent and exploring new aspects of his industry.
Ryan is the Founder & former CEO of Neto (Now Maropost Commerce Cloud - MCC) - https://www.maropost.com/platform/commerce Neto is an eCommerce and Omnichannel platform founded in Australia in 2009 and sold to Maropost in March of 2021 for $60M. Neto was and is a popular eCommerce platform within the ANZ region and with the Maropost purchase has gone global and is growing rapidly Jason and Ryan discuss the early years and growing pains of Neto and what others can learn from his incredible journey from scratching an itch to building a global SaaS commerce powerhouse
Partnerships & Sales leader of 14+ years in MARTECH SAAS SMB & Mid Midmarket, Cory has built, relaunched and accelerated growth in partnerships and sales for more than 7 organizations like Keap (formerly Infusionsoft), ActiveCampaign, and now Maropost. Cory is also a board member of the Cloud Software Association that brings B2B SaaS partnership professionals together to share, learn and gain knowledge around partnerships. Cory has been married for over 18 years and is a father of 5! Loves to golf and travel with the family on their RV! Connect with Cory on LinkedIn or email him personally. https://www.linkedin.com/in/corysnyder/ cory@maropost.com
A lot of people say, “I'm comfortable with investing in people and paying them market rates and all this kind of crap” – I think that's bullshit. A lot of people tell themselves that, but in practice they don't, and they really don't do it unless they have funding. – Ross Andrew Paquette Hi everyone! Today we talk about making tough calls to grow your business with Ross Andrew Paquette. Ross is the Founder, Chairman and CEO of Maropost. The company was founded in 2011 and has grown to become a fully unified customer engagement platform designed to provide a single solution for all areas of business—across marketing, commerce, service, and more. We also discuss: How he grew his company without raising funding, Going against the status quo, Creating a framework around your growth, Investing in the right people early on, and more. Click that play button to listen! Don't forget to subscribe and rate us on Apple Podcasts! Going Against the Status Quo In the early stages of the company, I did a lot of things on my own, which I'm always very happy that I did. Being a company that didn't take any funding, we didn't have the ability to hire a VP of Sales, VP of HR – every VP-of-everything wasn't an option. By having to get involved in all those areas, I gained an understanding of not only what it takes to build and grow a business but an appreciation for what's required to accomplish those roles, and an understanding of how things operate. I don't have a finance or marketing background, but I very much understand those roles. I had to go out and generate leads as a marketer; I had to go manage our customer billing from a finance perspective. I had to do a lot of those tasks at a time when we were actually quite large – we had six people in the organization doing about 7 or 8 million in revenue. I believe a big part of us being able to get there was taking the time to really learn all those areas, as opposed to saying, “We'll just go hire somebody for that and I'm just the overseer of everything that's happening today.” Pay what you can afford, or pay for quality? I don't think I really appreciated the fact that if I invested maybe $10,000, $20,000, $30,000 a year or more, I would get a significant increase in the quality of the individual. It was more like, “This person just needs to do this job, what's the least amount of money I can pay to get that job done?” But then I never considered, “I paid that person $60,000, but if I paid $90,000, I wouldn't have to deal with issues 1-10.” I'm paying on one side or the other. A lot of people say, “I'm comfortable with investing in people and paying them market rates and all this kind of crap” – I think that's bullshit. A lot of people tell themselves that, but in practice they don't, and they really don't do it unless they have funding. Being Held Hostage Where I see a lot of organizations get into trouble is they make these decisions – pandering or as I would call it, “being held hostage”, which is a more dramatic version of that. They bring in people under a certain pretense, and I think most organizations are very transparent about that. This is what you're going to get for benefits, this is our office, these are the perks, the package – all of those things are quite clear. But then people come in and it's like, “OK, well why don't we have bean bag chairs? Why don't we have Starbucks coffee? Why don't we have these office upgrades? Why don't we have standing desks? Why don't I have a wide-screen monitor?” The list goes on. And I feel like organizations sort of get into this circular approach of pandering or being held hostage by everybody where they feel like, “OK, we have to do this.” But what if you really can't do that? There's a cost to all of these things. If you can't afford to do that today, but you end up having to do it because you're worried about people leaving or acquiring new talent and such, what is that going to mean for the future of your business? Links and Resources Connect with Ross: LinkedIn Instagram https://www.maropost.com/ Simplify: How the Best Businesses in the World Succeed by Richard Koch and Greg Lockwood Asana Quickbooks Salesforce Office 365
Inboxing goes How I Built This, as we interview Ross Andrew Paquette, and we hear from him the background of Maropost from startup ESP to dominant Commerce platform. Maropost has a bright future, with Ross captaining this company to great places. It should be fun to listen to, but it'll be even more fun to watch Maropost grow in the next few years.
Partnerships & Sales leader of 14+ years in MARTECH SAAS SMB & Mid Midmarket, Cory has built, relaunched and accelerated growth in partnerships and sales for more than 7 organizations like Keap (formerly Infusionsoft), ActiveCampaign, and now Maropost. Cory is also a board member of the Cloud Software Association that brings B2B SaaS partnership professionals together to share, learn and gain knowledge around partnerships. Cory has been married for over 18 years and is a father of 5! Loves to golf and travel with the family on their RV! Connect with Cory on LinkedIn or email him personally. https://www.linkedin.com/in/corysnyder/ corydsnyder@msn.com
Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
His role oversees channels and partnerships at Maropost, and he says utilizing channels can increase your presence and expand your sales team in a short amount of time with minimal investment. Snyder talks about the importance of thinking through a channel strategy thoroughly. Key elements such as identifying the right customer profile, onboarding your partners, and making it worthwhile for them are essential to success. Expand your revenue more quickly with a well-thought out channel strategy. Today's episode provides some key learning points to get this done. cory@maropost.comLinekdin - https://www.linkedin.com/in/corysnyder/Today's business leader needs all the information they can get on the latest trends and innovations in technology, startups, and business. Check out our website LeaderofB2B.com to access a rich repository of content.
This is another special episode with a team who are going through some massive changes, - they just made a huge acquisition of another ecomm product while growing their new partner program to secure their place as the mid-market solution. And they have one person running partnerships, our friend Cory Snyder, VP of channel at Maropost. With him is Ross Paquette, the CEO. Ross does not have experience with partner programs coming into this, but Cory is a channel master. The two of them have aligned on goals, the strategy, and of course the culture. Ross is fully-bought-into the idea of truly partnering with service providers, implementation experts, consultants. Cory is steering the ship and doing so in a fast and effective way. In this episode, we learn about Corey's jog, crawl, sprint to get this program to viability and profitability quickly. Sections: [00:04:54] - Intros [00:07:39] - Cory’s checkboxes before deciding to run Maropost’s program [00:11:19] - What’s surprised Ross most during rollout [00:14:36] - The structure of Maroposts partner program [00:19:01] - Program metrics and goals [00:22:38] - What partner's source revenue looks like for Maropost [00:29:49] - Cory’s SOPs for partner enablement [00:34:24] - Where Ross is involved day-to-day [00:42:34] - How customer success interacts with partnerships Resources: Sendoso.com - The leading sending platform. Partnerstack.com - Partner tracking and payouts. Sharework.co - A free account mapping solution. https://www.maropost.com/partners/
“Don't give up! so many people give up on the early stages, there is nothing worse than stopping when there’s something on your mind. You should always give it a shot. And remember, finding someone that is your complement, will make your path so much easier.” In this episode, I interviewed Ross Andrew, Chairman, and CEO of Maropost. You will learn from an expert in digital marking a variety of ninja tips that will help you grow your online business, from understanding the importance of the customer experience to discovering how marketing automatization can save you hours of work and make your selling process much easier. How to see opportunities to grow your business during this pandemic situation Why it's so essential prioritize the customer service experience when acquiring new customers What is marketing automatization and how to take advantage of it to grow your business How to manage the human resources of your business effectively and efficiently And more Find me on Instagram: https://instagram.com/rossandrew?igshid=1a9xgycs0zhac Visit Maropost Website: https://www.maropost.com/ Connect with me on Instagram @carolinamillan and Twitter @carolinamillan and let me know what you thought about this episode! Apply to work with me as your Coach! http://go.workwithcarolina.com
Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Maropost Website (https://maropost.com/) BambooHR Website (https://www.bamboohr.com/) League Website (https://league.com/ca/) Running a large company is a tremendous task. There's still a difference with how entrepreneurs run their businesses while it was small compared to when it scaled up. Hopefully, the gradual growth allows opportunities to learn along the way. But what if you're someone leading a company that achieved an accelerated growth of 11x? That's who we have here right now as we look at how workplace culture and ethics can transfer over when you scale. Today, we have the CEO of Maropost, Ross Paquette. We talk about what it is like running two offices in two different cultures, the factors that make them stand out as a company, the importance of employee health, and so much more. Whether you're scaling your company or managing a large organisation already, this episode is perfect for you. What we discussed in this episode: What Maropost offers to its users [01:19] The fuel that led to astronomical revenue growth [03:20] Their key differences compared with other software [07:24] The difficulty of maintaining strong work ethics as they grew [09:12] What they learned from hiring pitfalls they encountered [11:46] The office setup, atmosphere, and benefits at their company [16:12] Focusing on employee health and wellness [19:23] Why service companies should focus on profitability [24:43] About Ross Paquette Ross Paquette is the Chairman & CEO of SaaS company, Maropost. Ross scaled Maropost to become the fastest growing companies in North America without ever using funding. Maropost is now known as the only unified customer engagement platform built from the ground up. It allows companies to connect with their customers at every step of their journey. You can connect with Ross at Instagram, Twitter, or email him at ross@maropost.com. Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Connect with The Kim Barrett Show: Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.
A lot of people say, “I'm comfortable with investing in people and paying them market rates and all this kind of crap” – I think that's bullshit. A lot of people tell themselves that, but in practice they don't, and they really don't do it unless they have funding. – Ross Andrew Paquette Hi everyone! Today we talk about making tough calls to grow your business with Ross Andrew Paquette. Ross is the Founder, Chairman and CEO of Maropost. The company was founded in 2011 and has grown to become a fully unified customer engagement platform designed to provide a single solution for all areas of business—across marketing, commerce, service, and more. We also discuss: How he grew his company without raising funding, Going against the status quo, Creating a framework around your growth, Investing in the right people early on, and more. Click that play button to listen! Don't forget to subscribe and rate us on Apple Podcasts! Going Against the Status Quo In the early stages of the company, I did a lot of things on my own, which I'm always very happy that I did. Being a company that didn't take any funding, we didn't have the ability to hire a VP of Sales, VP of HR – every VP-of-everything wasn't an option. By having to get involved in all those areas, I gained an understanding of not only what it takes to build and grow a business but an appreciation for what's required to accomplish those roles, and an understanding of how things operate. I don't have a finance or marketing background, but I very much understand those roles. I had to go out and generate leads as a marketer; I had to go manage our customer billing from a finance perspective. I had to do a lot of those tasks at a time when we were actually quite large – we had six people in the organization doing about 7 or 8 million in revenue. I believe a big part of us being able to get there was taking the time to really learn all those areas, as opposed to saying, “We'll just go hire somebody for that and I'm just the overseer of everything that's happening today.” Pay what you can afford, or pay for quality? I don't think I really appreciated the fact that if I invested maybe $10,000, $20,000, $30,000 a year or more, I would get a significant increase in the quality of the individual. It was more like, “This person just needs to do this job, what's the least amount of money I can pay to get that job done?” But then I never considered, “I paid that person $60,000, but if I paid $90,000, I wouldn't have to deal with issues 1-10.” I'm paying on one side or the other. A lot of people say, “I'm comfortable with investing in people and paying them market rates and all this kind of crap” – I think that's bullshit. A lot of people tell themselves that, but in practice they don't, and they really don't do it unless they have funding. Being Held Hostage Where I see a lot of organizations get into trouble is they make these decisions – pandering or as I would call it, “being held hostage”, which is a more dramatic version of that. They bring in people under a certain pretense, and I think most organizations are very transparent about that. This is what you're going to get for benefits, this is our office, these are the perks, the package – all of those things are quite clear. But then people come in and it's like, “OK, well why don't we have bean bag chairs? Why don't we have Starbucks coffee? Why don't we have these office upgrades? Why don't we have standing desks? Why don't I have a wide-screen monitor?” The list goes on. And I feel like organizations sort of get into this circular approach of pandering or being held hostage by everybody where they feel like, “OK, we have to do this.” But what if you really can't do that? There's a cost to all of these things. If you can't afford to do that today, but you end up having to do it because you're worried about people leaving or acquiring new talent and such, what is that going to mean for the future of your business? Links and Resources Connect with Ross: LinkedIn Instagram https://www.maropost.com/ Simplify: How the Best Businesses in the World Succeed by Richard Koch and Greg Lockwood Asana Quickbooks Salesforce Office 365
Do you know what it takes to buy a private jet? Have you thought about why you would want a private jet? These are questions that pop in the minds of a lot of business owners and for good reason, because they symbolize a form and level of success. Not only that… the private jet allows you to buy back time. Well, it takes a lot of time and effort… Or the way Ross Paquette calls it: the 10 years of ALL GO & NO STOP! Know this though, a private jet is not a time machine… … it won’t help you go back and amend the mistakes you’ve made, but it will allow you to buy back some of the time you lost while making those mistakes. You should really think how you’d spend that time so looking back 25 years from now you can say to yourself – It was worth it! In this episode of the Escape Velocity, Ross and I talk at length on the things you need to cover before you can start buying back time. Here are some of the things you should focus on if you want your time back: 1. The philosophy behind the product 2. The tricks of building relationships quickly 3. The principles of customer experience 4. The art of the DEAL & how to activate accounts 5. How to develop yourself as a leader6. How do you plan the executive strategy 7. How to find the CORE of the company 8. What it takes to find the right Investor The starting point when building your company is to get the philosophy behind it straight and clear. Are you building this business to have a great product and be profitable? Or are you building the product so that you can raise the capital and really grow? Both options have their benefits. No argument there. However, what most people tend to forget in the midst of raising capital is actually developing their product and business’ profitability. One thing is certain. If you stop developing your product and you do not offer the product that people need NOW… or even one step further – that people don’t know they need YET… someone else will! At that point you are playing chase. I don’t want you to be there. YOU don’t want you to be there! Just listen to the full episode here and give it some thought. It will save you a lot of time! Just like a private jet… Or a time machine… -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
Hi, everyone! Today I share the mic with Ross Andrew Paquette, CEO of Maropost, which provides powerful, easy-to-use, enterprise-grade software solutions to scale your sales and marketing. Tune in to hear how Maropost went from doing $300,000 in revenue to millions in revenue, how they achieved this without raising any capital, and how they compete with more established email marketing companies. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu
Ross Andrew Paquette is the founder of Maropost. Ross founded Maropost in 2011 as an email service provider, but it quickly grew beyond the original vision and helps simplify customer engagement for companies across the board with their technology. They became one of the fastest-growing companies in North America, without ever raising funding. Maropost is trusted by companies like the Golden State Warriors, Mercedes Benz, Livestrong, and The New York Post. They are also working to make philanthropy more efficient, by using their technology to power non-profits. MaropostCares is a nonprofit focused on giving endangered species a second chance, restoring ecosystems through conservation initiatives. Here’s a glimpse of what you’ll learn: [2:20] Jeremy introduces his guest, Ross Andrew Paquette. [4:00] What was the original idea for Maropost? [7:30] Ross shares how he found his CTO. [10:30] What Ross would go back and do differently. [14:30] How to build a collaborative work environment. [21:40] What has fueled the growth at Maropost? [23:15] Top customers and success stories. [27:30] What is the single customer view? [33:20] Why did Ross and his team at Maropost decide to expand their products? [37:40] Highlighting progress and value. [40:15] Who is Maropost’s ideal customer? Do they have an acquisition strategy? [43:50] What is Maropost Cares? [48:30] A challenging moment for Ross. [52:10] Proud moments along the way. [54:00] Ross shares a customer success story. [57:30] Closing thoughts. In this episode… What would you say is the most important factor in business success? Does it come down to having the right product or strategy? Could it be something else entirely? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Ross Andrew Paquette. In his conversation with Jeremy, Ross opens up about the original vision for Maropost, how the business grew, why getting a good team in place was key, and much more. If you want an inside look at how a successful business grew from the ground up - you are in the right place! Where did you get your drive and inspiration from? Did you grow up with a chip on your shoulder determined to make a mark on the world, or did you have people who invested in you and cultivated your abilities? For Ross Andrew Paquette, it was watching and learning from his father - even at a young age. Ross’ father was a dentist who knew the value of working hard and delivering quality results - he’s taken that same work ethic to his work with Maropost. Remember - you have a unique role as a leader! You can lift people up and inspire them if you make an effort. Is there a certain value or principle that looms large in your organization? If someone were to ask you - or better yet - if someone were to ask your team members what the number one value in your organization is, what would they say? At Maropost - Ross works hard to cultivate a good team environment. He believes that collaboration and teamwork are central to a thriving and successful business. As they say - the proof is in the pudding! Year after year, Maropost continues to grow in a positive direction while maintaining its core values. What can you learn from Ross’ journey with Maropost? Following in that same vein of team building and collaboration - Ross points to the personal relationships that he has fostered with his customers as a key factor in Maropost’s success. Think about it - the businesses that go the extra mile and try to create that human connection are the ones that make a lasting impact. While your organization might not have the resources that Maropost has, you can start taking steps in the right direction to make your customers feel valued. What steps will you take to start that process? What legacy will you leave? What long term impact of all your efforts with your company have? While it might sound odd to consider, it is helpful to start considering your long-term legacy if you haven’t already. Thinking about the legacy that he’ll leave behind - Ross decided that they should create Maropost Cares. Maropost Cares focuses on leaving the world better than before; it means giving endangered species a second chance; it means restoring ecosystems through conservation initiatives. Most importantly, Maropost Cares wants to leave a legacy of sustainability and responsibility. Make sure to check out the link to Maropost Cares located in the resources section at the end of this post. Resources Mentioned on this episode www.Maropost.com Ross Andrew Paquette on LinkedIn Ross Andrew Paquette on Twitter http://maropostcares.org/ BioTrust UpWork Intro Music by Kidd Russell Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers. We do this in 3 ways… Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers. It may or may not involve Elvis costumes - See video Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com. If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.
Ross Andrew Paquette is the founder of Maropost. Ross founded Maropost in 2011 as an email service provider, but it quickly grew beyond the original vision and helps simplify customer engagement for companies across the board with their technology. They became one of the fastest-growing companies in North America, without ever raising funding. Maropost is trusted by companies like the Golden State Warriors, Mercedes Benz, Livestrong, and The New York Post. They are also working to make philanthropy more efficient, by using their technology to power non-profits. MaropostCares is a nonprofit focused on giving endangered species a second chance, restoring ecosystems through conservation initiatives. Here’s a glimpse of what you’ll learn: [2:20] Jeremy introduces his guest, Ross Andrew Paquette. [4:20] A challenging moment for Ross. [8:00] Proud moments along the way. [9:50] Ross shares a customer success story. [13:20] Closing thoughts. In this episode… Are you good at dealing with conflict or is that an area that you need to focus on developing? How does your organization deal with conflict? Do you have a plan in place? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader, Ross Andrew Paquette. In his conversation with Jeremy, Ross opens up about dealing with conflict at Maropost, what it was like finding the right team members, challenges he has faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Ross’ story! Let’s face it; every organization will experience a period of change and even conflict. As a leader - all eyes are on you! Often a company will take on the strengths and the limitations of its leaders, which one would your organization get from you when it comes to resolving conflict? As frustrating and challenging it can be to deal with conflict - Ross looks back at the early years of Maropost and he’s glad that they were able to endure. While it wasn’t easy, there are a lot of valuable lessons to learn from enduring difficulty, and you can tell that Ross is glad those lessons are in the rearview mirror. If you had to choose right now - what would you say is the most important aspect of building a business from the ground up? Is it the mission of the organization? The values? How about the team that is brought together to make it all happen? When considering the best aspects of his journey with Maropost - Ross points to his team as the shining example. Ross knows that without his high-quality team, there would be no Maropost, and he’s extremely proud of what they’ve been able to accomplish so far. What can you learn from Ross’ journey with Maropost? Make sure to check out the link to Maropost’s website located in the resources section at the end of this post! Resources Mentioned on this episode www.Maropost.com Ross Andrew Paquette on LinkedIn Ross Andrew Paquette on Twitter BioTrust Intro Music by Kidd Russell Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers. We do this in 3 ways… Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers. It may or may not involve Elvis costumes - See video Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com. If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.
Ross Andrew Paquette chats with us about how he got into the online space by starting as a junior sales rep for a tech company. Fast forward to present day, Ross is the Founder, Chairman & CEO of Maropost, a tech company that focuses on marketing automation & commerce solutions with 165 employees and a public evaluation of $163 million. Connect with Ross: Maropost https://www.maropost.com/ Email ross@maropost.com Instagram https://www.instagram.com/rossandrew/
Ross founded Maropost in 2011 as a customer-centric ESP, but it quickly grew beyond his original vision. As the capabilities expanded, so did customers, and in a few short years, Maropost became one of the fastest-growing companies in North America, without ever raising funding. Ross has one goal: to build a better platform by responding to customer needs. With that aim in mind, Maropost has evolved into a fully unified customer engagement platform, designed to provide a single solution for all areas of business—across marketing, commerce, service, clienteling, referral, and more. Ross is also working to make philanthropy more efficient, by using Maropost's technology to power not-for-profits. This includes MaropostCares, a nonprofit focused on giving endangered species a second chance, restoring ecosystems through conservation initiatives, and giving a voice to the earth and its inhabitants. --- Support this podcast: https://anchor.fm/georges-khalife/support
Change is inevitable in all aspects of a business. When change does happen, how do you stay focused and aligned with your company vision? More importantly, how does a COO continue to build solid friendship and trust with the CEO? Let’s get the answers straight from Maropost COO & CFO, Joseph Schirripa. Maropost is a … The post Ep. 55 – Maropost COO & CFO, Joseph Schirripa appeared first on COO Alliance.
When Ross Andrew Paquette founded email service provider Maropost in 2011, he never expected it to take off. “The plan was to have 10 customers and maybe sit by the pool a little more often than not,” he says with a laugh. But since then, he’s scaled the company to nine figures, with an impressive customer list that includes DigitalMarketer, Livestrong, and The New York Post. And beyond email marketing, Maropost has expanded into customer acquisition and ecommerce solutions. These are extremely crowded markets, but at the core of the company’s success is its strong commitment to excellent customer service, with heavy emphasis on a 24-hour in-app live chat and five-minute support response times. We chatted with Paquette to learn the strategies he used to so impressively grow his SaaS company in a short amount of time. Key Takeaways How Maropost got started The crazy story behind how Paquette met his co-founder How Maropost has expanded from email marketing to customer lead acquisition, mobile push notifications, CRM, and more How long it took to build the first version of Maropost What makes Maropost different from other ESPs The strong customer support focus of the business Why they focus on building a great organization, not just hitting numbers and growth Where he sees the SaaS market moving in the future Why he’s focused on building a legacy with his business What exciting projects are in store for Maropost
Ross Andrew Paquette is the founder and CEO of Maropost, North America’s fastest growing marketing automation company, as ranked by the Deloitte Technology Fast 500. After founding Maropost in 2011, Ross has gone on to double annual growth every year since, turning a one-man operation into an international business. Acting as the strategic center of the company, Ross is responsible for determining both business and development direction. “Let us go invent today rather than what happened yesterday” - Steve jobs Episode Overview: In this episode, Ross Andrew Paquette talks about the value of delivering great customer services and scaling your business. Here we will learn: Why is this important for small-medium sized businesses? Sales and Marketing Tips Understanding how marketing and sales strategy works Introducing Maropost platforms that brings CRM and Email Marketing into a seamless platform The difference of how mid-market and small businesses uses CRM and Email marketing platforms How did you come up with the idea of Maropost? Ross started out as a sales representative in a small tech startup in Ontario and in a short time he really understood the value of customers and what they needed in order to move their companies forward. Maropost started out as an email marketing space which as of today, focuses on mid-market and enterprises. Maropost is a B2C, cloud-based revenue optimization suite that gives companies the ability to increase cross-channel customer engagement to maximize revenue. Their first product was the email marketing and the social media marketing platform and recently they launched their second product which is a CRM in the service and support arena. Why is this important for small-medium sized businesses? A lot of small businesses knows about MailChimp or other CRM and email automation software while Maropost is incorporating both pieces in their product to make it more seamless. Therefore, their customers can actually see the sales lead and marketing leads that they are sending out there so they will be able to actually close the actual sale. “When you think about the amount solutions any organization uses, there is a huge cost from a time perspective and the resources that you have in place to make that happen.” Email marketing and CRM are the backbone of any company which Maropost provides. Maropost is currently focusing on a single customer view. The unfortunate thing about single customer view is that there are only a few platforms that provides this service. One the important thing that Ross also noticed is that nobody ever talks about the customer life cycle for a while, which is very important in any businesses out there. Here are some of the customer life-cycle: Customer acquisition which is more on the marketing side Purchase process Ross at first didn’t have a marketing strategy when he started Maropost but he went to $25M in annual revenues during your 1st 5 years. His initial innovative approach is to brought in clients and then client referrals. What excites Ross about this industry: Ross is really excited about the single customer view which is not all about the sales and marketing. What it really means to Ross is to define who your core personas or customer and lead groups are that you are going to be marketing and selling your products to. In addition, Ross is really excited about the evolution of sales, marketing and AI evolution and how AI we would incorporate AI into providing us with more in depth understanding on what we can do to our lead groups in marketing and sales perspective. Sales and Marketing Tips: Pushing the limit is terms of what you idea or concept is, think of something that companies and individuals that could benefit from forever. You don’t need someone to give you $500M to startup your idea Doing most things for yourself will help you understand and see what your customers needed and what you need to do in order to help them Have an idea that is bigger than yourself thinking of companies buying your business Have a big vision and don’t be afraid for people to see it. Putting the right system in place is critical About Maropost Maropost is a powerful platform designed to help businesses scale in every area — shaping the way organizations operate through technology. Ambitious, entrepreneurial, and results-focused, their team is committed to collaboration and innovation. Above all else, they believe in building it themselves. Whether that means expanding their development team to create new products, or investing in professional development for promising employees—it starts with Maropost. Connect with Ross: Website: Maropost.com Instagram: @rossandrew @maropostcares @Maropost Twitter: @RossAndrew @Maropost @MaropostCARES Non-Profit: MaropostCARES.org
Ross Paquette has built a $160 million-dollar SaaS company, and he is here to let us in on his secret: he bases everything on his customers. Ross explains how service and support has remained the foundation of his company since day one. He tells us how he is able to continuously adapt in the ever-changing marketing industry, why he’s currently focused on single customer view, and his 4 cornerstone pieces of advice for new entrepreneurs. IN THIS EPISODE YOU’LL LEARN: How focusing on service and support can help your own company grow How the Maropost team stays on top by staying creative and continuously focusing on where product offerings will be in 24-36 months The future of AI in single customer view to help companies better understand customer personas The fundamentals of sales and marketing companies, regardless of size Ross’ advice for new entrepreneurs: putting systems in place, investing in a higher-level solution, adapting quickly, and investing in people early LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Maropost Ross on LinkedIn Ross on Instagram Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Ross Andrew Paquette is the founder and CEO of Maropost, North America's fastest growing marketing automation company, as ranked by the Deloitte Technology Fast 500. After founding Maropost in 2011, Ross has gone on to double annual growth every year since, turning a one-man operation into an international business. Acting as the strategic center of the company, Ross is responsible for determining both business and development direction. “never give up. That's without a doubt. And work as hard as possible or I would say put in as many hours as possible for that matter especially in those early stages of the organisation. I think there is far too many individuals out there who are comfortable with giving up when something goes wrong especially in those initial stages because there is a lot of risk… learning all aspects of the business is very very important. That of course comes along with the work ethic side of things because you do have to put in the extra effort to learn the areas that aren't actually under your purview or you are not generally focused on from a day-to-day perspective”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6Gz
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Marketing School - Digital Marketing and Online Marketing Tips
In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money! Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Clean Your Email List 00:40 – Neil’s email is a mess and uses everything from Infusionsoft to Maropost to Mailgun 01:02 – They’re trying to figure which one will work well 01:19 – “If you don’t clear your list, your deliverability goes through the shitter” 01:24 – No one will get your emails 01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them 02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution 02:30 – If you don’t clean your list up and you have a lot of inactive subscribers, you will be paying more 02:53 – Cleaning your email list is also saving you money 03:01 – Have a workflow using Drip or Infusionsoft 03:05 – Have a re-engagement sequence in place 03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:06 – Subscribe, rate and review Marketing School 04:10 – Text MARKETINGSCHOOL to 33444 04:30 – That’s it for today’s episode! 3 Key Points: Cleaning your email list directly equates to lowering your expenses and minimizing waste. Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence. If you don’t manage your email well, your subscribers may not end up not getting any of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money! Time Stamped Show Notes: 00:27 – Today's topic: Why You Should Clean Your Email List 00:40 – Neil's email is a mess and uses everything from Infusionsoft to Maropost to Mailgun 01:02 – They're trying to figure which one will work well 01:19 – “If you don't clear your list, your deliverability goes through the shitter” 01:24 – No one will get your emails 01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them 02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution 02:30 – If you don't clean your list up and you have a lot of inactive subscribers, you will be paying more 02:53 – Cleaning your email list is also saving you money 03:01 – Have a workflow using Drip or Infusionsoft 03:05 – Have a re-engagement sequence in place 03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you're sharing 04:06 – Subscribe, rate and review Marketing School 04:10 – Text MARKETINGSCHOOL to 33444 04:30 – That's it for today's episode! 3 Key Points: Cleaning your email list directly equates to lowering your expenses and minimizing waste. Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence. If you don't manage your email well, your subscribers may not end up not getting any of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #18 Eric and Neil talk about how to get people to open up your emails. They'll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 – Don't just test the subject line 01:05 – The sender name makes a huge impact 02:10 – Use a person's name or a company name 02:30 – What are good open rates? 02:40 – Look at unique opens. 03:00 – Don't let your open rates drop under 20% 03:20 – Remove people who aren't opening your emails for several months 03:40 – Don't waste money sending emails to people who aren't interested 04:00 – Maropost and Infusionsoft 04:15 – An email hack 04:25 – Put emojis in your subject line to get people's attention 05:00 – Lower-cased, casual subject lines 05:50 – Examples of good subject lines 07:00 – Personalized subject lines, using the first name 07:40 – It makes it more relevant 09:10 – Doing something that makes you stand out 09:25 – Watch out for being marked as spam 10:20 – See you tomorrow at our next episode! 3 Key Points: Don't let your open rate fall below 20%. Look at your subject line as well as the sender name that you use. Make your subject line unique and personal. Resources Mentioned: Maropost and Infusionsoft – programs to use for sending out emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 – Don’t just test the subject line 01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name 02:30 – What are good open rates? 02:40 – Look at unique opens. 03:00 – Don’t let your open rates drop under 20% 03:20 – Remove people who aren’t opening your emails for several months 03:40 – Don’t waste money sending emails to people who aren’t interested 04:00 – Maropost and Infusionsoft 04:15 – An email hack 04:25 – Put emojis in your subject line to get people’s attention 05:00 – Lower-cased, casual subject lines 05:50 – Examples of good subject lines 07:00 – Personalized subject lines, using the first name 07:40 – It makes it more relevant 09:10 – Doing something that makes you stand out 09:25 – Watch out for being marked as spam 10:20 – See you tomorrow at our next episode! 3 Key Points: Don’t let your open rate fall below 20%. Look at your subject line as well as the sender name that you use. Make your subject line unique and personal. Resources Mentioned: Maropost and Infusionsoft – programs to use for sending out emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
What really happened over the last three days… ---Transcript--- Hey everyone, this is Russell Brunson, and I want to welcome you once again to “Marketing in Your Car”. So first off, I want to say that I think it's about time we get a new theme song. What do you guys think? [laughs] The 1980s initial version is about ready to be retired, I think, so that's going to be first on my list for this week. Anywho, it's been a little while since I've done a podcast. The reason why is that I've been neck deep in getting ready to launch Click Funnels, and I'm guessing from the outside, everything seems so calm and simple and easy for what we're doing. We launched the first pre-launch video yesterday, but there's always a story behind the story, and so I thought I would just share that to you guys while I'm heading in to the office, because I think it's always fun. First off, Click Funnels has been a big project [laughs]. We've been going crazy trying to get all of the templates done, working and testing them on every browser, and on and on and on, and it's been a ton of work on that side, but it's turning out amazingly. For the last three or four nights in a row, I've been pulling sixteen hour days. I work eight hours, go home and play with the kids, and then go back another eight hours, and then come home and sleep for a few hours, and then go back again. It's been a lot of work on that side. The last week we started planning out the pre-launch. What should we do? How should we do it? My team member, John Parkes, and I sat down and we brainstormed out an idea that it would be fun to have Chris, our number one designer, go head to head with somebody who'd never used Click Funnels before, and see who could build a website the fastest. We started brainstorming these ideas, and it went from this really simple idea to us renting out an octagon and having these two fight it out in the octagon. We got really excited. This was Thursday. I had this guy who wanted to do the video, so I called him up and said, “Hey, do you have some time next week to do videos?” He said, “No, I'm flying into Tokyo on Monday.” I was like, “On Monday? Crap. I need these before Monday.” He's like, “I have tomorrow, Friday, if you want to do it then.” I'm like, “All right, man. Let's do it,” and so Thursday night, I'm scrambling to try to write scripts for this four video launch sequence. Typically I think, most people spend a couple of weeks writing out scripts to launch a brand-new company [laughs], but literally, I had to do it in about an hour. Then I had to find an octagon, so I'm calling around, and luckily, some of my buddies own an MMA gym and we were able to rent an octagon. We got the camera person in. I needed to find somebody to be the other person competing against Chris. One of my friends is an author in town. She's written a book, and she's been super successful. She's a life coach, and she also certifies life coaches, so I called her and begged her, and she dropped everything, moved all of her appointments around so she could show up and be the other person, and on and on and on. That day, I get a call from the Ferrari place, because my Ferrari, which is a whole other story for another podcast, has been in the shop for six weeks. They're like, “The Ferrari's done,” and I'm like, “Oh, sweet. We can have the Ferrari in the video.” So I raced down to go grab the Ferrari, and on my way back, trying to get home, it died about thirteen times [laughs], so it still doesn't actually work, but at least it moves forward long enough so you can catch a glimpse of us driving it on the video [laughs]. So we put the whole thing together, and then the video guy is scrambling because he's flying to Tokyo Monday morning at 6 a.m., so he's scrambling to edit the videos and put it all together and get all of his stuff done. Then he texts me Sunday night at about five in the morning and says, “Hey, I got it pretty much done. I left the hard drive out in front of my house, and you can go grab it, and hopefully the files will all work for you.” [laughs] So I go and grab the thing, and it looked good, but there were some tweaks I needed, and my brother, who's my main video guy, was heading out of town Monday morning, so I called him and tell him and his wife they can't leave yet, and so he goes down on his computer and he's editing the videos and tweaking some stuff to get it just perfect [laughs]. I swear, his wife is probably cursing me out, because they were leaving on this big family vacation. We get that back, and then at the same time, we're in the process of moving our e-mail auto-responders again, for about the third time this year, to this company called MaroPost, and we're having issues there. We can't get the list imported [laughs], and then their scrubbing process, which should take an hour, took about three days. Then we started building out the launch funnel inside Click Funnels, and honestly, the only funnel I'd never tested yet was the launch funnels, so we started testing them. The first time around, there're always issues that come with any funnel. Then we're rebuilding our entire launch funnel sequences and Click Funnels and we're adding features, and it's like this storm of things, literally, for the last four or five days. I don't even know. Finally, yesterday, I was in the office, and I hadn't slept in about three days in a row. I literally am living off of our supplement that we're launching in the MMA market, called “MMA Ignite”. I take a shot of that, every few hours to wake me back up, but the effects of it had stopped working yesterday. I think my body was just done. I was just dragging, putting all of the pieces together, and then finally we got the launch page up. We got the video live. MaroPost uploaded. I sent the e-mail out to the list, and I sat down, and I was just like [sighs], “We did it.” I was so excited. I went home, played with the kids for a bunch of time, and then checked my phone, and a whole bunch of people were texting, “Man, that video is awesome. It's the best video you've ever done.” You know, all of the things people message me on Facebook and stuff about how impressed they were with it all, and how good the scripts were and everything. It just made me smile, knowing that we pulled the whole thing off, literally, in about a day, if even that. I think it turned out pretty good, so behind the exterior, there's always crazy stuff happening inside. Oh, and not only that, we've got our support team, right? We ramped up because we were getting ready for Click Funnels, but then, low and behold, Neuracel just went crazy, and so we've got three full-time support people who're doing Neuracel, and we have no one to support Click Funnels, so we've been scrambling and trying to hire people in Boise. We haven't found anyone good. Luckily, thankfully, and hopefully some of you guys listening have probably got some great friends who've volunteered who are good at something, like Garrett Pierson. He's the owner of a whole bunch of sites, Trust Guard, Shopper Approved, Kart Rocket. He just dedicated his time. He's coming up for a week to work for free just to help us during the launch week [laughs]. We've got a couple of other people that are I met on Facebook that are friends that are going to come in and work for a couple of weeks. People are literally flying here just to help out with the launch, just to help us so that it will go off opefullyHwithout a hitch while we're finding a more long-term support team. So anyway, it's just kind of crazy. I'm grateful for everyone on my team that's made this happen. I'm grateful for everybody outside of it, people like Garrett and others, who don't have any vested interest, but just care about me and about us enough to come and throw in a helping hand. Some really cool things are happening, but I just wanted to share that, because I'm sure a lot of you guys, in your business, you see you're doing stuff, and you feel like nothing's working, and you're going crazy, and you're freaking out. Even though it may look like on the outside that we have it all together all of the time, we're just like everybody else. It's a lot of work and a lot of juggling, and when it all comes together in the end, it feels really, really good. I'm excited. Launch Week is in less than a week – Launch Day. We're just going to launch to our internal list first and we're going to test that out and make sure we can handle the support, and then we'll open it up to affiliates after that. It's pretty exciting. After I got home last night, after the kids went down, I had a chance to finally watch “24”, which was awesome, because it's was Wednesday night, so I've had two or three nights in a row of wishing I could watch it, but I've been too busy working. I got to watch it last night. It was exciting, and I wish that show would never end. For those guys who are watching it right now, they only have twelve episodes a season, and they just finished up with number ten, so there's only two more to go. We should have a 24-Dot Com Secrets “Marketing in Your Car” party for everyone. That would be fun. Anyway, I'm in the office. I've got a lot of work to do. I've got to go clean up a couple more messes and stuff for video number two, but I'm excited for it all. I appreciate you guys listening. I hope you got something out of this one, and I'll talk to you guys all again soon.
What really happened over the last three days… ---Transcript--- Hey everyone, this is Russell Brunson, and I want to welcome you once again to “Marketing in Your Car”. So first off, I want to say that I think it’s about time we get a new theme song. What do you guys think? [laughs] The 1980s initial version is about ready to be retired, I think, so that’s going to be first on my list for this week. Anywho, it’s been a little while since I’ve done a podcast. The reason why is that I’ve been neck deep in getting ready to launch Click Funnels, and I’m guessing from the outside, everything seems so calm and simple and easy for what we’re doing. We launched the first pre-launch video yesterday, but there’s always a story behind the story, and so I thought I would just share that to you guys while I’m heading in to the office, because I think it’s always fun. First off, Click Funnels has been a big project [laughs]. We’ve been going crazy trying to get all of the templates done, working and testing them on every browser, and on and on and on, and it’s been a ton of work on that side, but it’s turning out amazingly. For the last three or four nights in a row, I’ve been pulling sixteen hour days. I work eight hours, go home and play with the kids, and then go back another eight hours, and then come home and sleep for a few hours, and then go back again. It’s been a lot of work on that side. The last week we started planning out the pre-launch. What should we do? How should we do it? My team member, John Parkes, and I sat down and we brainstormed out an idea that it would be fun to have Chris, our number one designer, go head to head with somebody who’d never used Click Funnels before, and see who could build a website the fastest. We started brainstorming these ideas, and it went from this really simple idea to us renting out an octagon and having these two fight it out in the octagon. We got really excited. This was Thursday. I had this guy who wanted to do the video, so I called him up and said, “Hey, do you have some time next week to do videos?” He said, “No, I’m flying into Tokyo on Monday.” I was like, “On Monday? Crap. I need these before Monday.” He’s like, “I have tomorrow, Friday, if you want to do it then.” I’m like, “All right, man. Let’s do it,” and so Thursday night, I’m scrambling to try to write scripts for this four video launch sequence. Typically I think, most people spend a couple of weeks writing out scripts to launch a brand-new company [laughs], but literally, I had to do it in about an hour. Then I had to find an octagon, so I’m calling around, and luckily, some of my buddies own an MMA gym and we were able to rent an octagon. We got the camera person in. I needed to find somebody to be the other person competing against Chris. One of my friends is an author in town. She’s written a book, and she’s been super successful. She’s a life coach, and she also certifies life coaches, so I called her and begged her, and she dropped everything, moved all of her appointments around so she could show up and be the other person, and on and on and on. That day, I get a call from the Ferrari place, because my Ferrari, which is a whole other story for another podcast, has been in the shop for six weeks. They’re like, “The Ferrari’s done,” and I’m like, “Oh, sweet. We can have the Ferrari in the video.” So I raced down to go grab the Ferrari, and on my way back, trying to get home, it died about thirteen times [laughs], so it still doesn’t actually work, but at least it moves forward long enough so you can catch a glimpse of us driving it on the video [laughs]. So we put the whole thing together, and then the video guy is scrambling because he’s flying to Tokyo Monday morning at 6 a.m., so he’s scrambling to edit the videos and put it all together and get all of his stuff done. Then he texts me Sunday night at about five in the morning and says, “Hey, I got it pretty much done. I left the hard drive out in front of my house, and you can go grab it, and hopefully the files will all work for you.” [laughs] So I go and grab the thing, and it looked good, but there were some tweaks I needed, and my brother, who’s my main video guy, was heading out of town Monday morning, so I called him and tell him and his wife they can’t leave yet, and so he goes down on his computer and he’s editing the videos and tweaking some stuff to get it just perfect [laughs]. I swear, his wife is probably cursing me out, because they were leaving on this big family vacation. We get that back, and then at the same time, we’re in the process of moving our e-mail auto-responders again, for about the third time this year, to this company called MaroPost, and we’re having issues there. We can’t get the list imported [laughs], and then their scrubbing process, which should take an hour, took about three days. Then we started building out the launch funnel inside Click Funnels, and honestly, the only funnel I’d never tested yet was the launch funnels, so we started testing them. The first time around, there’re always issues that come with any funnel. Then we’re rebuilding our entire launch funnel sequences and Click Funnels and we’re adding features, and it’s like this storm of things, literally, for the last four or five days. I don’t even know. Finally, yesterday, I was in the office, and I hadn’t slept in about three days in a row. I literally am living off of our supplement that we’re launching in the MMA market, called “MMA Ignite”. I take a shot of that, every few hours to wake me back up, but the effects of it had stopped working yesterday. I think my body was just done. I was just dragging, putting all of the pieces together, and then finally we got the launch page up. We got the video live. MaroPost uploaded. I sent the e-mail out to the list, and I sat down, and I was just like [sighs], “We did it.” I was so excited. I went home, played with the kids for a bunch of time, and then checked my phone, and a whole bunch of people were texting, “Man, that video is awesome. It’s the best video you’ve ever done.” You know, all of the things people message me on Facebook and stuff about how impressed they were with it all, and how good the scripts were and everything. It just made me smile, knowing that we pulled the whole thing off, literally, in about a day, if even that. I think it turned out pretty good, so behind the exterior, there’s always crazy stuff happening inside. Oh, and not only that, we’ve got our support team, right? We ramped up because we were getting ready for Click Funnels, but then, low and behold, Neuracel just went crazy, and so we’ve got three full-time support people who’re doing Neuracel, and we have no one to support Click Funnels, so we’ve been scrambling and trying to hire people in Boise. We haven’t found anyone good. Luckily, thankfully, and hopefully some of you guys listening have probably got some great friends who’ve volunteered who are good at something, like Garrett Pierson. He’s the owner of a whole bunch of sites, Trust Guard, Shopper Approved, Kart Rocket. He just dedicated his time. He’s coming up for a week to work for free just to help us during the launch week [laughs]. We’ve got a couple of other people that are I met on Facebook that are friends that are going to come in and work for a couple of weeks. People are literally flying here just to help out with the launch, just to help us so that it will go off opefullyHwithout a hitch while we’re finding a more long-term support team. So anyway, it’s just kind of crazy. I’m grateful for everyone on my team that’s made this happen. I’m grateful for everybody outside of it, people like Garrett and others, who don’t have any vested interest, but just care about me and about us enough to come and throw in a helping hand. Some really cool things are happening, but I just wanted to share that, because I’m sure a lot of you guys, in your business, you see you’re doing stuff, and you feel like nothing’s working, and you’re going crazy, and you’re freaking out. Even though it may look like on the outside that we have it all together all of the time, we’re just like everybody else. It’s a lot of work and a lot of juggling, and when it all comes together in the end, it feels really, really good. I’m excited. Launch Week is in less than a week – Launch Day. We’re just going to launch to our internal list first and we’re going to test that out and make sure we can handle the support, and then we’ll open it up to affiliates after that. It’s pretty exciting. After I got home last night, after the kids went down, I had a chance to finally watch “24”, which was awesome, because it’s was Wednesday night, so I’ve had two or three nights in a row of wishing I could watch it, but I’ve been too busy working. I got to watch it last night. It was exciting, and I wish that show would never end. For those guys who are watching it right now, they only have twelve episodes a season, and they just finished up with number ten, so there’s only two more to go. We should have a 24-Dot Com Secrets “Marketing in Your Car” party for everyone. That would be fun. Anyway, I’m in the office. I’ve got a lot of work to do. I’ve got to go clean up a couple more messes and stuff for video number two, but I’m excited for it all. I appreciate you guys listening. I hope you got something out of this one, and I’ll talk to you guys all again soon.