Podcasts about user centered design

Heute freue ich mich, gleich zwei Gäste von George Labs begrüßen zu dürfen: Roland Illés und Julia Zaadorian-Klammer. Roland ist Lead Designer mit 12 Jahren Erfahrung und leitet die Wealth & Payments Teams. Dabei balanciert er diese Rolle mit seiner Tätigkeit als Individual Contributor für George Invest. Sein Fokus liegt darauf, klares und menschliches Wording in Designs zu verwenden und dabei auf „bankish“ zu verzichten.Julia ist Leiterin des User Experience Research Teams bei George Labs und bringt über 17 Jahre Erfahrung in User Experience und User-Centered Design mit. Ihr kennt Julia schon aus 2 UX Heroes Folgen - Folge 26 gehört zu den 3 meistgehörten Folgen von UX Heroes und sie ist heute gleich das dritte Mal dabei. Mit ihrem Hintergrund in Psychologie ist es ihr besonders wichtig, den Dingen auf den Grund zu gehen – sei es, die Ursachen von Usability-Problemen zu verstehen oder die Auswirkungen von Produktentscheidungen auf die Nutzer zu analysieren.George Labs ist das Innovationszentrum und Designstudio der Erste Group, das hinter dem digitalen Banking George steht. George dient heute als digitale Finanzplattform für über 10 Millionen Kunden in Europa. Neben der Product Ownership für George ist George Labs verantwortlich für UX- und UI-Design sowie Forschung im Bereich digitales Banking. Mit aktuell 74 Mitarbeitenden und einem agilen Ansatz und einem Fokus auf Kreativität unterstützt George Labs die kontinuierliche Weiterentwicklung der Plattform. Gemeinsam mit anderen Departments und Banken der Erste Group arbeiten insgesamt ca. 500 Personen an George.Julia und Roland teilen spannende Einblicke darüber, wie sie mit diesem großen Team von 500 Mitarbeitenden User Experience Maßnahhmen steuern, um eine Plattform zu entwickeln  die auch für Investment-Neulinge zugänglich ist. Sie erzählen von MVP-Testing, der Wichtigkeit „bankish“ zu vermeiden, ihren Designentscheidungen und der Balance zwischen Nutzerfreundlichkeit und den regulatorischen Anforderungen als Bank.Julia und Rolands LinksJulias LinkedInRolands LinkedInRessourcenResearchOpsBuilt for Mars NewsletterHeyDesigner Newsletter Julian und Rolands BuchempfehlungenDesigning for the Digital Age - Kim GoodwinThe Making of a Manager - Julie ZhuoIch hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt - abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster - ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn Ihr Fragen oder Feedback habt, schickt uns doch gerne eine Nachricht an podcast@userbrain.com.Ihr findet ihr mich auf LinkedIn unter Markus Pirker. Bis bald bei UX Heroes.UX Heroes ist ein Podcast von Userbrain.

In this episode of Touch Point, hosts Chris Boyer and Reed Smith explore how retail healthcare's retreat, increasing regulations, cybersecurity risks, and private equity consolidation are reshaping industry competition. With Walmart and Walgreens pulling back from healthcare, new state-level regulations tightening mergers, and cybersecurity emerging as a financial risk, traditional health systems remain dominant—but must adapt fast. Chris and Reed break down key strategies to stay agile, consumer-focused, and competitive. Jonathan Pathuis, Managing Partner at Cast & Hue, joins to discuss how User-Centered Design and Jobs to Be Done help health systems identify both direct and indirect competition. He explains why patient decision-making is shifting, how strategic planning and marketing must collaborate, and how human-centered insights uncover hidden threats and opportunities. Whether you're rethinking market strategy or trying to understand evolving patient behavior, this episode provides practical takeaways for navigating healthcare's changing competitive landscape. Mentions from the show:  Becker's Hospital Review, What Big Retailers Did in Healthcare in 2024 Politico, Retail Giants Can't Figure Out Health Care National Conference of State Legislatures (NCSL), 2024 Legislative Recap: Health Care Consolidation and Competition National Center for Biotechnology Information (NCBI), The Impact of Marketing Strategies in Healthcare Systems Invoca, How to Create a Healthcare Marketing Strategy: A Step-by-Step Guide ClearPoint Strategy, The 7 Most Effective Strategic Planning Models Used in Healthcare Kendall Hunt Publishing, Strategic Planning and Marketing in Healthcare Organizations National Center for Biotechnology Information (NCBI), Integrated Marketing Communications: A Strategic Priority in Health Strata Decision Technology, Why Strategic Planning is Important in Healthcare Prezentium, Marketing Strategies, Tips to Create a Healthcare Marketing Plan Cascade, How To Implement Effective Strategic Planning In Healthcare Jonathan Pathuis on LinkedIn CastandHue.com How to Identify Competitors Through Jobs-to-be-Done Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey there!Let's talk about what's coming up in UX for 2025. Trust me, we're in for some exciting changes - from AI getting smarter to AR/VR finally hitting its stride. I've been keeping a close eye on these trends, and I'd love to share what I think is coming our way.The Evolution of AI InterfacesFor a start AI is breaking free from those basic chatbot boxes we're all used to. It's weaving its way right into the apps we use every day, making them smarter and more helpful. Obviously we have the consumer tools like "Apple Intelligence" that is already rolling out across iOS and macOS.Meanwhile, Microsoft are focusing on bring AI to the enterprise market and in particular on introducing AI agents, which is another big trend I will come to in a moment.What's really cool about all this is how AI is becoming part of the furniture, so to speak. Instead of being this separate thing you have to go to, it's just there when you need it, making your everyday tools work better without getting in the way.For us UX designers, this is where things get truly interesting. We have an incredible opportunity to design interfaces that make AI feel natural and helpful, rather than complicated or intrusive. It's all about making AI feel almost invisible, where the technology seamlessly integrates and isn't the center of attention, enhancing our apps to be more responsive and personalized to users' actual needs.The Rise of AI AgentsAs I said, In 2025, AI agents are set to become indispensable tools for UX designers, capable of analyzing user behavior, creating personas, and even generating design mockups autonomously. For example, platforms like Relume are integrating AI to streamline design processes, allowing designers to focus on strategic decision-making. However, as we embrace these advancements, it's crucial to ensure that AI agents operate ethically and without bias. Implementing comprehensive AI ethics training and establishing robust governance frameworks are essential steps in this direction. Rather than replacing human roles, AI agents will serve as collaborative partners, augmenting our capabilities and enabling us to deliver more personalized and efficient user experiences. Our role will evolve into guiding these AI tools to align with both business objectives and user needs, ensuring that technology enhances rather than detracts from the human experience.The Growth of AI PersonalizationTalking of AI, get ready for AI personalization to go mainstream in 2025. Sure, Amazon's been doing it forever, but now we're going to see it everywhere.Imagine websites that actually get you - knowing what you need before you do. Interesting, right? But it also brings up some tricky questions about privacy and data use.Our challenge will be finding that sweet spot between helpful and creepy. How do we keep users feeling in control while still delivering that magic touch of personalization?The Potential Maturing of AR/VRWith Apple's Vision Pro and Meta's Orion making waves in 2024, I believe 2025 could be the year when AR and VR finally hit their stride, provided both companies can offer more consumer-friendly price options. As these gadgets become more accessible, we will need to consider how our applications and sites work in these immersive spaces.The real challenge for UX designers will be identifying meaningful applications for these platforms. When does an AR/VR experience genuinely enhance user value? How do we design interfaces that feel natural and intuitive within these new environments? Most importantly, how do we ensure our solutions solve real user problems rather than just showcasing the technology?Think about your navigation app coming to life in front of you, or learning about anything just by looking at it. The possibilities are endless, but we've got to make sure we're adding real value, not just fancy bells and whistles.A Stabilizing UX Job MarketLet's be honest - 2024 was a challenging year for UX. Many organizations had invested in user experience with unrealistic expectations, treating it as a quick fix rather than a long-term commitment. When they didn't see immediate results from their under-resourced teams, they pulled back. But there's a silver lining for 2025.Companies are starting to understand that successful UX requires proper investment and infrastructure. We're seeing a shift towards building more comprehensive internal UX teams, with organizations finally allocating the resources needed for meaningful impact.Interestingly, this trend is favoring in-house talent over external providers. Agencies and freelancers are increasingly being asked to support and supplement internal teams rather than replace them entirely. This means external UX professionals will need to adapt their service offerings and approach.Of course, our roles will continue to evolve. As AI takes over more of the tactical work, we'll need to focus more on strategy, empathy, and team leadership. Adaptability isn't just helpful anymore - it's essential for survival in this changing landscape.Wrapping Up2025 is shaping up to be quite a ride for UX. Between AI leveling up, AR/VR gaining ground, and a renewed focus on what users really need, we've got our work cut out for us.The key? Stay curious, keep learning, and never forget that we're designing for real people, not just users. Technology's great, but it's how it helps people that really matters.

In this episode of Insights Unlocked,UserTesting's Sean Treiser sits down with Neeraj Ramesh, Executive Producer of Giving Experiences at Givelify, a mobile and online platform for charitable donations that has empowered over 1.5 million people to give more than $5 billion to causes they care about. Neeraj shares the story of Givelify's journey from a simple idea sparked in church to a powerful tool reshaping the future of giving. Together, they explore the strategies and philosophies that make Givelify stand out, from leveraging user feedback to creating features that genuinely connect with the emotional and practical needs of donors. Neeraj discusses how Givelify listens to its users to develop features that foster trust and encourage consistent giving, all while balancing the needs of donors and charitable organizations. Key Themes: The Birth of Givelify: Givelify's origin story is rooted in a moment of missed opportunity and inspiration, sparking the idea of a platform that would make charitable giving easy and accessible for anyone with a mobile device. User-Centered Design and Trust: Givelify puts donor trust at the forefront, emphasizing data security, transparent processes, and visual cues like familiar faces to help donors feel safe and assured in their giving. Emotional Connection in UX: Givelify's approach goes beyond technical ease; they aim to create an experience that captures the “warm glow” of giving, ensuring donors feel positive and connected with each gift. Innovation in loyalty programs: Neeraj introduces Champions of Good, the first loyalty program in the giving sector, which rewards donors for consistent giving. The feature encourages engagement based on frequency rather than amount, supporting people's desire to give at their own pace. Iterative development with user feedback: Givelify uses insights from UserTesting to understand both new and familiar users, continuously refining features to serve donors better. Testing has revealed valuable insights, such as the potential pitfalls of certain features like “Giving Streaks,” which needed careful adjustment to avoid discouraging users. Balancing stakeholder needs: Neeraj emphasizes the importance of prioritizing donors, even as Givelify works with a wide range of stakeholders, from religious organizations to nonprofits. Features are designed to empower donors while keeping the act of giving meaningful and fulfilling.

It's not just IKEA and fjords, as Katharina Koberdamm joins us to share her deep passion for Scandinavia. Her fascination began in her 20s with Swedish music, which inspired her to take her first solo trip through Sweden and Denmark. Looking at the cultural differences between Scandinavia and her home in Germany, Katharina highlights the minimalist design, the more uniform style, and the serene landscapes of the Nordic countries, and dreams of future trips with her growing family to further share the lands she loves.Guest BioKatharina Koberdamm (she/her) is a design leadership expert and coach from Germany. She is best known for creating the Design Leadership Framework, which helps design leaders be more strategic and structured in managing their teams. Before fully dedicating her time to coaching, Katharina worked as a UX Designer and Lead, collaborating with organizations across Europe. Her passion has always been to make complex things easy to understand, whether it's a user interface, a customer journey, or the abstract challenges of managing a UX team. She holds a degree in Business Administration and specialized in Human-Computer Interaction and User-Centered Design for her diploma thesis. This combination has enabled her to bridge the worlds of business and design effortlessly throughout her career. In her personal life, Katharina loves listening to music, drinking coffee, and traveling. She is married and has a two-year-old son who keeps her very busy. LinksKatharina's website: https://designleadershipframework.de/Katharina's LinkedIn: https://www.linkedin.com/in/designleadershipThe mentioned artists:Ane Brun: https://open.spotify.com/intl-de/artist/2L3kwZFd16zjHz9a5kEPAmChristian Kjellvander: https://open.spotify.com/intl-de/artist/2NNMCcN4t0zn04kTzdVAS6Frida Hyvönen: https://open.spotify.com/intl-de/artist/58XdW0XyGukvmGatf7NC2RTina Dico: https://open.spotify.com/intl-de/artist/6AHLjrNUzvqs8jg5JntmeLAsgeir: https://open.spotify.com/intl-de/artist/7xUZ4069zcyBM4Bn10NQ1cCreditsCover design by Raquel Breternitz.

In this conversation with PT and innovator Matt Cumella, we explore the creation of Nuvio Mobility's advanced mobility aid. Matt discusses the challenges of designing a walker that truly addresses the needs of patients and caregivers. Chapters:00:00 - Introduction & Nuvio Mobility Overview02:15 - The Journey from PT to Product Developer05:30 - Key Challenges in Designing a Walker08:55 - Feedback from Caregivers & Patients: What's Missing in Current Devices?12:35 - Nuvio's Advanced Design Features & Real-Life Benefits16:10 - The Importance of User-Centered Design in Healthcare Products19:00 - Impact on Patients: Reducing Pain & Increasing Independence22:45 - Advice for PTs Looking to Innovate or Develop Products27:10 - The Role of Data-Driven Care in Improving Mobility30:15 - The Future of Mobility Aids & Nuvio's Next StepsDiscover the importance of listening to users, the design features that set Nuvio apart, and how PTs can take their ideas from concept to market. Whether you're in the field of physical therapy or interested in assistive technology, this episode provides a behind-the-scenes look at product development, validation, and making an impact in patients' lives.

Yolanda Martin Olivas, Global VP of Design, ClearScore, joins us on this episode to talk about the challenges and strategies involved in building platform capabilities within organizations.  From her experience of building platforms at companies like Farfetch, Hearst, Canonical, Kaluza, and ClearScore etc., she takes us through the realities (sometimes difficult) of what it's like to enable platform transformation and growth. She argues for organizations to rethink the “growing through acquisition” approach while reiterating the need to focus on a strong infrastructure layer. As a passionate learner, practitioner, and enabler of platform design; Yolanda is one to take tune into.  Being one of the earliest learners of the Platform Design Toolkit, Yolanda has been a staunch practitioner of the platform business model and has played a pivotal role in enabling it in several organizations.  In this episode, we talk about organizational motivations to shift towards platform design models, primarily driven by the need for economies of scale and new growth opportunities, and why focusing on your “why” is important.  From her experience as a Design Director, she further shares practical advice on fostering a broader ecosystem perspective among design teams. She underscores the need for strong leadership commitment to enable this.  In this conversation we get insights into what made organizations “make it or break it”, so tune in, and get ahead of the curve.    Key Highlights

This podcast interview focuses on the resilience lessons learned from running a successful business software company for +34 years. My guest is Dean Guida, CEO of Infragistics. Dean has over 34 years of experience as a CEO and founder of Infragistics, a user interface development tools platform, and an expert in User-Centered Design.  He scaled the business globally across 6 countries with a client roster that includes 100% of the S&P 500.  What is special is that he guided Infragistics to withstand a series of tumultuous moments in the Internet's ongoing evolution (think: the dot-com tech bubble of the late 90s, the explosion of the Internet, and the 2008 recession).  Not that he got lucky– or happened to be in the right place at the right time, or worked harder than the next guy. He did it by crystallizing the insights at each key moment along the way–from common growing pains to completely unpredictable challenges–into a hard-won philosophy. All his lessons are now bundled in his new book, “When Grit is Not Enough.” And this inspired me, and hence I invited Dean to my podcast. We explore an inspiring journey of resilience of running a successful software business for +34 years. Dean talks about his near failures and shares the big lessons he learned to come out stronger, again and again. He digs into the fundamentals to build a resilient software business and how he's incorporating that into the day-to-day work, so it's lived to the fullest. Here's one of his quotes There's nothing like the fear of going out of business to sit in your brain, "how can you do this better next time?" And, what it comes down to is really early investment is making bets on the future where you think the future is, and spending your money there. Even though if you report to others who want to have better financial performance, you have to always keep investing in the future and refreshing your technology. And like there's this great analogy that software's like lettuce it, as soon as you have it, it's already wilting. During this interview, you will learn four things: How to achieve the Financial resilience to be able to don't fall behind. What to prioritize to ensure culture stays healthy and everyone stays on track with the direction? What two simple instruments Dean uses to navigate tough times. How to build trust in periods where you have to lay off people. For more information about the guest from this week: Dean Guida Website: Infragistics Deans' book: When Grit is Not Enough Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ende letzten Jahren hat in Wien zum zweiten Mal die George UX Conference stattgefunden - und wir waren live mit dabei. Hier gab es spannende Talks rund ums Thema Fintech, User Research, UX Design und AI. Die Talks könnt ihr im übrigen auch alle auf YouTube ansehen. Vor Ort war auch Julia Zadoorian-Klammer, UX Research Lead bei George Labs. Julia kennt ihr schon aus Folge 26, wo sie über Dokumentation beim UX Research spricht. Wenn ihr diese Episode noch nicht gehört habt, empfehle ich euch, es jetzt dringend nachzuholen.  Mit ihrem Hintergrund in Psychologie, bringt sie 18 Jahre Erfahrung in User Experience Research, Usability und User-Centered Design, sowohl im akademischen als auch im privaten Sektor, mit sich. Sie ist interessiert sich leidenschaftlich daran, Erkenntnisse aus dem Research in Designprozesse und Produktentwicklung zu integrieren und diese für Teams zugänglich und umsetzbar zu machen. Julia hat die Panel-Diskussion auf der George UX Conference moderiert und gibt uns spannende Einblicke hinter den Kulissen von George.  LinksJulias LinkedInGeorge UX Conference WebsiteGeorge Labs YouTube ChannelPanel Discussion Ich hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt - abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster - ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn Ihr Fragen oder Feedback habt, lasst uns doch eine Sprachnachricht auf ux-heroes.com da und wir beantworten sie mit etwas Glück in einer der nächsten Folgen. Ihr findet ihr mich auf LinkedIn unter Markus Pirker. Bis bald bei UX Heroes. UX Heroes ist ein Podcast von Userbrain.

Michael Schmidt is the Vice President, Strategic Innovations at Orlando Health, Orlando Health is a not-for-profit healthcare organization with a long tradition of serving its many and varied communities in the southeastern United States. In this episode KJ and Michael emphasize the importance of involving the entire organization in the innovation process, leading to meaningful impacts on employee retention and culture.    Key Takeaways: 05:39 The Power of Frontline Healthcare Workers in Innovation 08:58 The Journey of the Arthur App: A Case Study 10:57 The Impact of User-Centered Design in Healthcare 20:44 Creating Brand Ambassadors in Healthcare 31:36 The Long-Term Vision of Orlando Health's Innovation Program 35:10 The Power of 'Yes, And' in Creative Problem Solving   Quote of the Show (10:00): “We spend time trying to walk in the shoes of the patients and the caregivers and trying to make sure we get enough data points to fully understand the problem.” – Michael Schmidt   Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Michael Schmidt: LinkedIn: https://www.linkedin.com/in/michaeljamesschmidt/ Company Website: https://www.orlandohealth.com/      How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Herzlich willkommen zur nächsten Episode des Digital Product Talks! Heute zu Gast ist David Krakowczyk, Lead UX / UI Designer bei Stiebel Eltron. Stiebel Eltron ist ein deutsches Unternehmen mit über 5.000 Mitarbeitern, das sich auf die Herstellung von Haustechnik spezialisiert hat, insbesondere auf Produkte wie Wärmepumpen, Durchlauferhitzer, Warmwasserspeicher, Lüftungsanlagen und Heizungsregelungen. David spricht über seine Rolle als erster UX Designer bei Stiebel Eltron und erklärt, welche Bedeutung User-Centered Design und UX Research in der Produktentwicklung hat. Er spricht über Projekte zur Verbesserung der Benutzererfahrung für Wärmepumpen und Durchlauferhitzer und die Herausforderungen beim Aufbau eines eigenen UX-Teams. Außerdem sprechen wir über Themen wie die Zusammenarbeit mit externen Kollegen, die digitale Transformation und die Bedeutung von UX im Unternehmen. David gibt uns Einblicke in die aktuellen Herausforderungen und zukünftige Visionen von Stiebel Eltron im Bereich digitaler Produkte. Dabei erklärt er uns, wie sie versuchen, benutzerorientierte Produkte zu entwickeln und innovative Technologien zu nutzen. Zum Abschluss geht es noch um die Anwendung von KI im UX-Design. David erklärt, wie er ChatGPT nutzt, um Registrierungsprozesse zu gestalten und Texte vorzuschreiben. Wir diskutieren auch über die Veränderungen im UX-Design und wie KI die Arbeit von UX-Designern beeinflusst. Alle Links zu David und Stiebel Eltron: David: https://www.linkedin.com/in/david-krakowczyk-7a470115b/ Stiebel Eltron: https://www.stiebel-eltron.de/de/home.html Alle Links zu uns: Felix: https://www.linkedin.com/in/felix-van-de-sand/ Daniel: https://www.linkedin.com/in/daniel-wagner-3a6b4554/ COBE: https://www.cobeisfresh.com/ Der Podcast wird produziert von: https://www.lehnertmedia.com

Cisco Presents Smarter Collaboration- A deep look into office space playing a relevant role in a team's ability to collaborate. This program features two very insightful executives.  Hear the perspective of Janet Monk, Senior Advisor, Future of Work, Smart and Sustainable Environments, Cisco Systems AND Ray Milora who is leading Cisco's efforts to redefine the purpose, use and experience of the Workplace. Looking beyond design, focusing on needs, Cisco is uncovering how space can be a tool for achieving business, team, and individual goals underpinned by the breadth of Cisco technology and services.  Hear about the applied approach to spaces in New York City at 1 Penn, Atlanta and the newest space in Paris showcasing workspace where colleagues can connect and thrive.  Of particular interest is how two Cisco executives, with very diverse skills ,collaborate for breakthrough outcomes. Janet brings decades of experience from engineering, enterprise sales and a deep knowledge of partnering with clients to drive business results. Ray has 30 years of focused and passionate experience in applying principles of User-Centered Design to the creation of software, services and workplace experiences. Two diverse thinkers, collaborating at the right time and right place. Find the Bridge to Progress with Cisco. Walk across the bridge with Smarter Collaboration. Visit www.cisco.com To engage with the Smarter Collaboration team,  visit www.gardnerandco.co.  This show is produced by Success Made to Last Productions, Austin, Texas. rick@successmadetolast.com  Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

Dostępność w UX zapewnia, że wszyscy użytkownicy, niezależnie od ewentualnych ograniczeń czy potrzeb, mogą korzystać z produktów i usług w taki sam sposób. To nie tylko obowiązek moralny, ale również kluczowy aspekt projektowania produktów i usług w cyfrowym świecie. Dostępność poprawia doświadczenie użytkowników, otwiera nowe rynki, wzmacnia reputację firm i przyczynia się do tworzenia bardziej uczciwego i równego społeczeństwa. Elementy projektowe, które poprawiają dostępność, często również korzystnie wpływają na łatwość nawigacji, czytelność i użyteczność interfejsu. Dlaczego uwzględnienie różnorodności użytkowników jest tak istotne w kontekście projektowym? Skąd/jak uczyć się o dostępności cyfrowej by projektować lepsze doświadczenia? Jak dostępne interfejsy mogą pomagać w codziennym życiu wszystkich użytkowników i użytkowniczek? Na te i wiele innych pytań odpowie Julia Zakrocka, Graphic Designer, stawiająca na inkluzywność, dostępność oraz User Centered Design. Spotkanie poprowadzi Natalia Bienias (by Zebza). Strefa Designu Uniwersytetu SWPS - to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: www.design.swps.pl

With Anthony Pichardo, product manager at Visa Developer Platform, on the value of user-centered design and building non-zero sum environments where everyone wins. Community is not just an afterthought, it's an integral part of strategy. The platform team conducts regular user research to gauge pain points, and constantly strives to minimize the learning curve to better serve the community's needs.

Today, health systems are faced with a myriad of challenges to improving patient satisfaction, outcomes, and delivering more effective and patient-centered healthcare experiences. In this episode, hosts Reed Smith and Chris Boyer discuss how the Jobs to Done framework is important to user-experience design (UXD), and then are joined by hosts Steve Koch and Jonathan Pathuis from Cast and Hue who share how they work with health systems to cut through the data to get to know our consumers as people.  Mentions from the Show: CastandHue.com Steve Koch on LinkedIn Jonathan Pathuis on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Reed Smith on Threads Chris Boyer on Threads Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy and Alex talk with new Maryland CIO Katie Savage about her background, her priorities in Maryland and how her Peace Corps Service influenced her thinking around user-centered design.

Projektowanie wymaga zastanowienia się nad tym, dlaczego, po co i dla kogo tworzymy projekty. Definicja odbiorcy w projektowaniu odgrywa kluczową rolę w procesie tworzenia skutecznych i wartościowych projektów. Istnieją różne podejścia do projektowania, takie jak np. User Centered Design czy Human Centered Design, które wprowadzają różnice w podejściu do definiowania odbiorcy. Refleksja nad teorią pozwala projektantom uzyskać głębsze zrozumienie zasad projektowania i wypracować solidne podstawy dla praktyki projektowej. Jakie są różnice pomiędzy User Centered Design, Human Centered Design, System Design a Planet Oriented Design? Dlaczego warto przeanalizować po co i dla kogo projektujemy? Jakie korzyści mogą wyniknąć z wykorzystania teorii w praktyce projektowej? Na te i wiele innych pytań odpowiedzą dr hab. Karol Murlak - projektant, badacz i wykładowca Uniwersytetu SWPS oraz dr Mariusz Wszołek, komunikolog zajmujący się teorią i praktyką projektowania komunikacji, ze szczególnym uwzględnieniem inkluzyjnych, partycypacyjnych i zrównoważonych doktryn projektowych, wykładowca w Katedrze Grafiki Uniwersytetu SWPS. Rozmowę poprowadzi Agata Bisping. W cyklu rozmów „Mistrzowie” Strefy Designu Uniwersytetu SWPS wraz z praktykami ze świata designu rozmawiamy o tym, jak wygląda ich codzienna praca związana z różnymi aspektami kreatywnego projektowania. Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: https://web.swps.pl/strefa-designu

Aaron Lyon from the University of Washington swings by the show to discuss the integration of User-Centered Design into Implementation Science, beer, developing leadership strategies in educational settings, pre-implementation motivational interventions, and more beer. 

Ingvald is a hands-on, award-winning design leader who has helped innovate and commercialize over 100 products, services and experiences across a variety of industries. Ingvald is currently the Sr. Director of User Experience at RVO health, a joint venture between United Healthcare and Red Ventures. Previously, as the co-founder and partner at Pull, he led the Strategy practice. He leverages his multicultural and cross disciplinary background to help companies innovative, and has built cross disciplinary teams and implemented User Centered Design methodologies at companies such as BMW Designworks, Optum and PepsiCo. Ingvald is a graduate of the ArtCenter College of Design with a degree in product design and holds numerous awards and over 30 international patents. He has held speaking engagements at Harvard, USC and Pratt, judged design awards and mentored at UCLA.

I caught up with Karel Vredenburg, Karel is currently IBM Global Vice President, Client Insights and Research and responsible for leading the company's global team of researchers and the insights they provide to product, services, and executive teams. Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced User-Centered Design at IBM in 1993 and assumed a company-wide role in 1995 leading IBM's community of designers, leading the development of design methods, languages, and technologies, and leading the design of the commercialization of the IBM Watson. In 2013, Karel help found a new IBM Design program together with General Manager of Design, Phil Gilbert, and IBM Fellow, Charlie Hill. Karel personally introduced the new design program which included Enterprise Design Thinking to IBM product development laboratories worldwide and introduced a tailored version of it to IBM consulting services and technology services organizations worldwide from 2014 through 2016. He next focused on the development and activation of Enterprise Design Thinking for client facing professionals worldwide and rolled that to IBM's top client accounts in 2017 and 2018. He has also conducted workshops with the c-suite and senior executive teams of hundreds of industry leading companies worldwide as well as with startups, scale-ups, and public organizations.  We chat about lots of amazing areas, such as where Design needs to go in the future to be more affective, Design Coaching, Design Education and cover off some of the key insights from the work that Karel and Don Norman have been working towards with the Future of Design Education project. Karel is awesome and I know you will love this conversation -  https://www.futureofdesigneducation.org http://karelvredenburg.com https://www.linkedin.com/in/karelvredenburg/?originalSubdomain=ca Karels podcast https://www.karelvredenburg.com/lifehabitsmentoring Other links Become a Patron of This is HCD / https://www.thisishcd.com/become-a-patron Sign up to This is HCD Newsletter / https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd Follow Gerry Scullion on Twitter / https://twitter.com/gerrycircus Follow This is HCD on Twitter / https://twitter.com/thisishcd Learn more about your ad choices. Visit megaphone.fm/adchoices

I caught up with Karel Vredenburg, Karel is currently IBM Global Vice President, Client Insights and Research and responsible for leading the company's global team of researchers and the insights they provide to product, services, and executive teams. Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced User-Centered Design at IBM in 1993 and assumed a company-wide role in 1995 leading IBM's community of designers, leading the development of design methods, languages, and technologies, and leading the design of the commercialization of the IBM Watson. In 2013, Karel help found a new IBM Design program together with General Manager of Design, Phil Gilbert, and IBM Fellow, Charlie Hill. Karel personally introduced the new design program which included Enterprise Design Thinking to IBM product development laboratories worldwide and introduced a tailored version of it to IBM consulting services and technology services organizations worldwide from 2014 through 2016. He next focused on the development and activation of Enterprise Design Thinking for client facing professionals worldwide and rolled that to IBM's top client accounts in 2017 and 2018. He has also conducted workshops with the c-suite and senior executive teams of hundreds of industry leading companies worldwide as well as with startups, scale-ups, and public organizations.  We chat about lots of amazing areas, such as where Design needs to go in the future to be more affective, Design Coaching, Design Education and cover off some of the key insights from the work that Karel and Don Norman have been working towards with the Future of Design Education project. Karel is awesome and I know you will love this conversation -  https://www.futureofdesigneducation.org http://karelvredenburg.com https://www.linkedin.com/in/karelvredenburg/?originalSubdomain=ca Karels podcast https://www.karelvredenburg.com/lifehabitsmentoring Other links Become a Patron of This is HCD / https://www.thisishcd.com/become-a-patron Sign up to This is HCD Newsletter / https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd Follow Gerry Scullion on Twitter / https://twitter.com/gerrycircus Follow This is HCD on Twitter / https://twitter.com/thisishcd Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Cowart has applied the expertise in user-centered design he developed during 14 years at IDEO to innovate across the disciplines of product, partnerships, venture capital and business. His career spans Venture Capital with Montage Ventures, revolutionizing food systems with Treasure8, and designing many “first of their categories” including TiVo and Handspring at IDEO. Now as the Managing Director of the Nomura-SRI Innovation Center (NSIC), he is working to accelerate the adoption of Silicon Valley's disruptive technology innovation processes into corporate Japan. We talk about the socialization of ideas and seeing the future through design fiction, plus a Google X moonshot project that didn't quite make it past the stratosphere. To learn more about Chris, follow him on Instagram or LinkedIn and check out the show notes. In This Episode: Chris Cowart Instagram | LinkedIn - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher Choose The Hard Way is a Palm Tree Pod Co. production 

Guest Cameron Turner had come to college with a full-sized drafting table and a dream to become an architect. He had to build his own academic program, augmenting his studio art major with an engineering minor and internship experiences at a variety of architecture firms. Going through corporate recruiting, he got an opportunity to work at Microsoft and figured it would be an experience for a couple years. The company sought his design skills, however, to help make its productivity products more robust and elegant and put him on a path within product management and user experience design and those couple of years proved to be longer than he expected.After and MBA and a masters in statistics, he applied his skills toward his own businesses and pivoted toward the world of big data and AI. But his desire to remain close to the customer and approach their challenges with a design lens hasn't changed from his days of dreaming of architecture.In this episode, find out from Cameron how creating new worlds is sometimes less about what you construct and more about how people feel at home in what you build…on Roads Taken with Leslie Jennings Rowley. About This Episode's GuestCameron Turner is Vice President of Data Science for Kin + Carta, who acquired Datorium, one of the companies he founded. He is an executive data science leader, applied AI specialist, and serial entrepreneur with a track record of digital transformation and build out of new data-driven businesses. He and his family continue to soak in the sunshine in Palo Alto. (246) For another story about making a career at Microsoft after thinking it would last only two years, listen to our epsiode with Keshav Puttaswamy. Executive Producer/Host: Leslie Jennings RowleyMusic: Brian Burrows Find more episodes at https://roadstakenshow.com Email the show at RoadsTakenShow@gmail.com

In this Anthro to UX podcast episode, Olive Minor speaks with Matt Artz about her UX journey, working in global health, and her current role at Anthro-Tech. Olive earned a PhD in anthropology from Northwestern University. About Olive Minor Olive is an applied anthropologist and UX researcher working at the intersection of global health and technology. Whether in global health or tech, Olive uses her research skills to understand the needs and experiences of vulnerable groups and translates their insights into practical recommendations that improve policies, programs, and products. Olive earned her PhD in Anthropology and Masters in Public Health (MPH) at Northwestern University in 2014. Her dissertation research explored how transgender people in Kampala, Uganda, balanced visibility, and risk in the context of Uganda's 2008 Anti-Homosexuality Bill. Olive's MPH thesis examined barriers to HIV prevention and treatment services for transgender Ugandans. One of her proudest accomplishments was in 2014-2015 when she carried out fieldwork with Oxfam's response to the Ebola epidemic in West Africa sparking key changes in their community engagement strategies. In 2016, Olive was awarded an ACLS Public Fellowship to conduct research and evaluation with the International Rescue Committee. At IRC, she collaborated with research and design partners to identify and find solutions to barriers that refugees face when resettling in the U.S. In 2019, Olive pivoted to design anthropology in global tech, and has carried out research with companies like Google, Facebook, and Etsy. At Anthro-Tech, Olive continues to craft her career from the things she loves: seeing new places, talking with people, and trying to make the world a better place through User-Centered Design. When she's not working, you might find Olive cruising around Seattle on her e-bike, playing in the park with her daughter, reading fiction, practicing the piano, or practicing French vocab on Duolingo. Recommended Links Olive Minor on LinkedIn Anthro-Tech website

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This episode is in collaboration with QUAL360 North America.  Our guest is Travis Lowdermilk, Principal UX Researcher at Microsoft and author of The Customer-Driven Playbook and User-Centered Design. We are thrilled to have you on the show.  QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer  Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Travis Online: LinkedIn: https://www.linkedin.com/in/travislowdermilk/  Website: https://www.microsoft.com/en-us/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Our guess today is Travis Lowdermilk, principle UX researcher at Microsoft and author of the Customer-Driven Playbook and User-Centered Design. Welcome to the Happy Market Research Podcast. [00:00:16] Travis Lowdermilk: Thank you for having me. It's my pleasure. [00:00:18] Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's marketing research program. Are you looking for a higher paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80 percent of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential check out MSU's program at BROAD. MSU. EDU/Marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time user seats are free. If you'd like to learn more or create your own accoun...

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Chris Wrenn from Adobe join us. Chris, I would love for you to introduce yourself, your role, and your organization to our audience. Chris Wrenn: Sure, thanks for having me. I’m Chris Wrenn. I’m a Senior Manager of Experience Delivery Management at Adobe, and I’ve been at Adobe, boy, going on almost 25 years now doing different roles throughout, but the last five years or so I’ve been in the sales operations organization. The focus of my team had really been primarily, when I started, around content delivery whether it’s training or sales collateral. It's really shifting in this last year or so for us to become much more of a user experience type of organization team that’s focused on trying to really reinforce what the business wants with our sales teams and do that through design as opposed to just relying on training alone and coaching and some of those other activities. SS: Well, I’m very excited to have you here with us, Chris. On LinkedIn, you highlight your experience with managing the development of digital experiences to support enablement objectives. From a content delivery perspective, how does a focus on the digital experience improve engagement with content? CW: I think that really where that comes into play is I think many businesses realize that they’ve got a lot of content for complex deals in particular, and Adobe was among these groups that often had content in different buckets and different places. The problem wasn’t necessarily that there was bad content or content that wasn’t very helpful, it really was not available or consumable in an easy way for our sales organization historically. A lot of the work from a design and content strategy and management perspective and content delivery perspective has been around really making content easy to find, making sure that it is authoritative, and also just making sure that there are some governance activities in place to keep it up to date and current. Those three areas, search, governing, and authoritativeness of documents so people know they’ve got the right version at the right time, and also that it’s up to date, those are the three things that I think have been continuous in what my team’s journey has been, going from managing content to getting more involved in the actual experience of how people receive content, where they get it, and how they use it. SS: Absolutely, I couldn’t agree more. What role does content governance play though in really optimizing the delivery of content and the digital experiences for users? CW: Well, I think content governance ends up being one of those huge items that any organization has to deal with. I think at a place like Adobe, which is a large organization, it has a lot of different moving parts, a lot of different teams, the issue becomes really, okay, how do you get centralized management when there’s a lot of teams that are really empowered to do their own thing? How do you provide an experience that from the perspective of, let’s just say a seller, that is consistent? It doesn’t change depending on what product they’re selling or what area or domain that they’re in, they have a consistent experience with the content. Part of the governance pieces I think that need to be solved are making sure that the people who are contributing are doing it in a way, delivered in a way at least, that is easy for users to understand and take in. It’s not just, okay, we’ve got our one-stop-shop for this little, small-scoped area that we are concerned about. Somebody is mining the whole shop and understanding how to get content, how it flows to the system, how to get content from point A to point B in the most effective way. We certainly have found that there isn’t really a way to get that experience optimized for sellers of any kind if there isn’t a group of folks focused really on the ability to really consolidate and deliver and focus on that experience separate from actually the content itself. SS: Absolutely. Now, shifting gears a little bit beyond content delivery and management, you also focus on, as I mentioned earlier, providing user experience guidance on technology for the field. As part of this, you've emphasized the importance of user-centered design. What does it mean to have user-centered design in the integration of tools for sellers and what are some of your best practices for really infusing that across the tech stack? CW: Yeah, that’s a great question and it’s a difficult one for large organizations in particular. One challenge is just trying to get teams on the same toolsets and the tool stacks. You might have multiple instances of CRMs, multiple instances of quoting tools, and different types of tools that have been used based on acquisitions and things, and so it can be a very complex network of sometimes technological debt, sometimes homegrown tools and things like that. We found that we really wanted to tackle that problem the way we were trying to tackle it with content delivery. We wanted to really treat this from the seller perspective as opposed to the business perspective. I think we have a lot of tools and a lot of great product teams that are working on delivering things for our fields and partner sellers, but they don’t always connect the dots between each other, between these different tools, and look at things from the seller’s journey the way we would look at things from a customer journey, for example, if we’re doing marketing and selling together. Doing that internally and focusing on people who are involved in sales and deals as really that same customer base regardless of the multiple products we have and not necessarily treating these as separate silos and competing little fiefdoms, but actually as one sort of holistic approach to getting a customer from point A to point B in the most effective way possible requires us to really use a lot of the same things that Adobe product teams would use with our customers. Use that internally on our sellers, our BDRs, our other key roles in the sales process to say, hey, look, we’ve got a lot of competing technologies, some are third-party, some are homegrown, some are our own types of tools, but they don’t necessarily connect to each other the way we would want them to or the way that the user would want them to connect and work together. What we’ve done is really look at a lot of the personas internally, focus on the personas and focus on what their needs are as much as what the business is wanting to do or what the go-to-market strategy is. We’re looking at things a lot more now across the different teams and folks who are trying to use any of these multiple tools we have, what’s their experience going to be like and how do we optimize that? How do we increase the velocity all of those things that I think everybody knows are important? I think we’ve done a good job of dealing with training and coaching and what our sales managers working on, how do we infuse more of that into the design of our systems? I think the obvious challenge there is, well, many of them are built on different technologies. We’re throwing out the idea of this isn’t an issue of visual design or any kind of UX from that perspective, it’s really more about how we dig in and make sure information architecture and all these points, all these pain points, are looked at from the user perspective not just the business perspective of what the business KPIs are. I think a lot of what we’re trying to do now is invest a lot of the tools that we deliver to a sales organization with some usability KPIs that stand really at the same level as some of the business KPIs. I think as we all know, if we don’t really reinforce with our tooling what we’re trying to accomplish and make the tooling effective enough for users to either want to use it or to actually have an easy time of using it, we’re not going to have the adoption. We’re going to have people leveraging different tooling for doing the same job, all that sort of stuff that makes it much more difficult to manage at an enterprise level. SS: Absolutely. You'd be back to the ad hoc chaos all over again. No, I think that’s a phenomenal approach. How do you ensure that the design and integration of tools for sellers don’t just reinforce business goals, but are also truly valuable to the end-user as well? CW: Right. Well, that’s the key, I think. It’s not because people don’t necessarily care about what the user experience is, I think that there’s been a lot of well, it’s boiling the ocean to consider it. When we’re talking about what sellers have to go through, there’s obviously changes and tweaks to the go-to-market every year. It’s not so much what people have to relearn or learn again, it’s what they need to forget and do differently. Having to manage all those changes, for the most part people think that, well, the tool is the tool, and you can’t really do much with that. I think that where we want to focus is essentially flip this a little bit and try not to get too focused on the systems themselves, the tools themselves, but focus more on the capabilities that we’re trying to deliver and see to what extent we can really say, well, this is going to be consistent. We’re always going to have to progress a lead to an opportunity to get a quote. We know what those basic capabilities areas are, and we also have a pretty good idea, or at least through doing research and interviews and conversations with folks, what they like. If you do things that the sellers like, or more things that the sellers like or that are more natural to the way that the sellers are trying to sell, you’re going to be more successful with whatever you deliver. Some of that is not, like I said, that people haven’t wanted to do that or thought about that in the past, and some people do it themselves, I think it’s just been more at the ad hoc level, at the small scope level, not really horizontally across the whole thing where we’re focusing a lot more now with my team. I’ll admit it’s emergent right now, it’s not really a full team of a cast of thousands that that’s doing all this work. We’re really starting with a team of about five folks that are trying to look across all of the touchpoints for many of the key roles, what these key roles are, and even just settling on where some key personas that we can go after are and think about where we can actually add the most value. The value that we’re trying to add is making things easier for users in a way that it really reinforces the business. The business gets what they want out of it, the users get what they want out of it, and we’re in that happy place. SS: I love that. Now, we talked about how important adoption is I’d love to hear from you from your perspective and your experience, what are some challenges to tool adoption among sellers, and then how have you helped to overcome those challenges through the user experience design? CW: Yeah, that’s a great question because I think you find with adoption that there can be any number of reasons why things have low adoption. There might be something just about awareness, it might be something related to regional differences with a global company, it’s hard to provide a one tool solution that’s going to work in all circumstances. Then there are sometimes issues with knowledge or reinforcement, the people are not necessarily remembering something. It’s not something that they do enough that they do it the right way every time. What we're looking at from a design perspective is, are there opportunities there where we can look at providing more structure where it’s needed to essentially invite people to do things the right way by making the right way easier than any other way? One example of that might be if people are storing documents that they use for deals, they might store them on their One Drive, they might store on their desktop, they might store them in a SharePoint, they might store them in the CRM itself. They have different ways of storing it because there wasn’t really an easy way to make it easy to get the document you need, update it, send it out the door, and then keep track of it and what happens with it. Things like that are areas where I don’t think it’s a matter of people maybe not adopting so much as it really wasn’t clear what to adopt. We’re trying to focus some attention there. To the other question about some areas where we’ve seen lower adoption than we wanted I think goes into many of those types of self-service things that we try to do. Can we get people to do a bit more self-service quoting, like get some quotes together without necessarily calling a deal desk or getting other people involved? Can they do some ROI calculations on their own without calling an expert? How much of that can we get folks to do? Sometimes you’ll have issues with that being it’s not really a design thing, it might be more of a time thing. like people. I don’t have time to wrap my head around what’s needed here to make this change. I think for us to be successful now and going forward, is really to be aligned with our business change managers and other folks to determine really what is that core problem with adoption. At least what I’ve found so far as there isn’t any one reason. It’s often you have to get into the weeds and get into the details of why something specific isn’t adopted. For us, at least from the user-centered perspective, I think we get the best information when we go out and do the interviews. When we go out and do a user study and you usually find something you really had no idea why that was the case, or you had all these assumptions, and you find out that they weren’t very good assumptions because people are coming to different conclusions, or they are having completely different motivations than what you were expecting. One of the values that our team has been trying to promote is formalizing more of that user research where we go out, and particularly if there’s an adoption problem or if there’s something new that’s coming out and we want to make sure it goes smoothly, really trying to find out what people are doing today, what their motivations are to ensure that it’s as smooth as we can possibly make it when they transition to something different. SS: Absolutely. Well, you touched on this a little bit earlier, but I would love to close on thinking about success metrics. How do you measure success when it comes to the user experience with technology? CW: Again, that’s a great question because I think there isn’t a cookie-cutter approach. I mentioned before that we’re trying to infuse some usability KPIs into the overall business KPIs that go with any type of project or rollout. Some of the things that we get focused on might be a pure usability problem. Like, hey, have an error prevention approach with this. Maybe there’s just a consistency problem where you can detect like, okay, the labels are completely different in these different tools, but they mean the same thing. Stuff like that that we try to address. We would basically apply the KPIs that are the most important usability KPIs areas with what the business KPIs are because obviously we’re not just making things consistent for the sake of consistency or we’re not making error messages nice just for the sake of doing that. If they’re not that common, what we’re really trying to do is take a look at what the business is trying to accomplish, whether it’s increasing the deal velocity or if it’s basically increasing customer satisfaction with the process, things like that that as designers we have to adopt those as well as figure out how our individual usability KPI can basically move the needle the best. The idea is that our KPIs tend to be shared where we’re half of them are, okay, what is the business trying to accomplish at this point? We have to partner with them on that, and what we do with what we’re measuring is okay, do we have user satisfaction with what the tool is doing? Do we have consistency things that we can measure across the board there? SS: That’s fantastic. Chris, thank you so much for joining us today. I learned a ton from you today, and I appreciate your time. CW: Thank you. It was a pleasure. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.

Karin Underwood is the Founder and CEO of Verano Health, an accessible mobile platform built to provide life-changing diabetes self-management training to low-income Americans with chronic disease. She's spent a lifetime embedded in social impact, from high school service trips all the way to living in Kenya for two years post-college with the One Acre Fund. Karin joins Cause & Purpose to detail her exciting journey as a nonprofit tech entrepreneur and share countless lessons-learned from a lifetime of firsthand experience interfacing directly with the communities she wants to help.

On this episode we talked about what ED&I actually is, how we can always seek to learn, being the change in a way that feels good for you, compassion, discomfort, what's really needed for change to take place, privilege, emotional intelligence, and how ED&I is evident in our spheres of influence and what action we can take and language we can use to ensure we keep growing.△ABOUT KRYSThroughout my career, I have had the opportunity to reframe how leaders, teams and organizations work together. I have had the privilege to work with ambitious leaders looking to translate their vision and strategy to evolve and elevate their work culture. I work with executive leadership to lead cross-collaborative teams to scale new ways of working that are developed for a more inclusive, innovative, collaborative future for our people and businesses. It is my life's purpose to curate workplaces that bring out the best in our talented people that allows them to perform at their highest potential which ultimately leads to better business results and consumer experiences. This strong organizational design also allows businesses to thrive and remain resilient in an ever-changing, fast-paced, digital driven world. I bring a dynamic approach to org design through transformation strategy, leadership and team coaching, ED&I tools and training, and drive more transparent communication. To do this, I work with bold leaders to create custom tools and share practices that work with and for the organization's strategy. This approach enables innovation and creativity from every seat - from working student to C-suite. Some of the theories and tools that inspire me include: Sociocracy, Responsive Design, Lean, Agile, and Design Thinking, User-Centered Design, Radical Candor, Psychological Safety, Horizontal/Flat leadership practices among many others tools and practices.△CONNECT WITH KRYSWebsite: https://www.krysburnette.comLinkedIn: https://www.linkedin.com/in/krysburnette/ Twitter: https://twitter.com/Killer_KBee △MENTIONED RESOURCESBook: Octavia Butler, ‘Patternist' series △ABOUT YOUR HOSTJenni is an Empowerment & Breathwork Coach + Transformation Facilitator.  She specializes in helping high-performer women transition from the corporate grind into their power, passion and purpose.  She does this by alchemising dynamic energetics, breathwork, neural programming and coaching together to enable you to stop outsourcing your power and leaking energy, no longer trapped in the corporate grind of hustle and burnout.Jenni facilitates your transition into radical self-belief, self-confidence and self-trust, so you can amplify your gifts and the core of what's always been there: YOU.She stands for our right to NEVER settle, and believes we all deserve to have our dreams and desires fulfilled, and to live a beautiful, heartFULL life.  It's time to get out of your own way and master self-confidence and self-worth.No longer will you stay stuck in the battle between fear, objection and worry versus desires, exception and creation.  The less you ”chase” your dreams, the more they come to you.  Jenni is passionate about unlocking and amplifying the potential that's already within you.△CONNECT WITH JENNIWebsite: https://www.iamjanne.com/Find me on Instagram @iamjennianneListen to my healing meditations & breathwork on Insight Timer: https://insighttimer.com/iam.j.anne Check out my playlists: https://soundcloud.com/jenni_anne/sets **CLAIM YOUR BREAKTHROUGH CALL WITH JENNI: https://calendly.com/with_jennianne/breakthrough-call

We're back with another fascinating discussion about UX. This time around we're talking UX Research with two senior practitioners. Our seeker is Julia Borkenhagen, Co-founder and Chief Experience Officer at Whitespace, a global design and development agency focused on creating human-centered enterprise solutions for the B2E, B2B, and B2C markets. Julia has over 20 years of experience in UX and the software industry, and she leads teams working on digital solutions for the life sciences, media, finance, luxury, government, education, non-profit, and sports sectors, among others.Our giver is Dr. Panagiotis Zaharias, Founder and Lead UX Researcher at theUXProdigy in Athens, Greece. As an adjunct faculty member at the Open University of Cyprus, Panagiotis' research interests are focused on User-Centered Design of information systems & digital products, Usability Evaluation and User Experience (UX) Research methods. In addition to his involvement with academic institutions, he has been working with many companies and startups across several industries such as Banking and Fintech, E-commerce, Travel & Tourism, and E-learning.This episode is sponsored by Adobe XD and was edited by Gwen Buord. The 24 Minutes of UX podcast series is a production of 24 Labs, a Swiss non-profit committed to building the global grassroots UX community.

It's one thing to suggest you're user-driven. It's another to have a user-centered design practice at the core of everything you do. Kristopher Kinlen has gone from a practice of one to having the C-Suite fund and support a user-centered design practice that he leads. This week we cover standing up a user-centered design practice, landmines to avoid, building rapport across an organization, mentoring the next generation of designers, and much more.Watch the video version of this episode.Links Resource: UX Core Kristopher on Twitter Kristopher on LinkedIn Follow @kenyarmosh /in/kenyarmosh kenyarmosh.com

This week on the podcast, Jeffrey is joined by none other than Jason Beres! Jason is the Sr. Vice President for Developer Tools at Infragistics; the world leader in user interface development tools and experts in User-Centered Design. As a senior software executive, Jason has over 25 years of experience in high-tech with a focus on customer and user experience, and has been with Infragistics for the last 17 of those years.   DevOps for shipping code as opposed to shipping applications   Mentioned in this Episode: Architect Tips — New video podcast! Azure DevOps Clear Measure (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! bit.ly/dotnetdevopsebook — Click here to download the .NET DevOps for Azure ebook! Jeffrey Palermo's Youtube Jeffrey Palermo's Twitter — Follow to stay informed about future events! Infragistics Jason Beres' LinkedIn The Azure DevOps Podcast Ep. 154: “Dean Guida on the Future of .NET Components” GitHub Actions Slingshot Indigo.Design | Infragistics App Builder | Infragistics Gherkin   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

Joining Jeffrey this week is the CEO and founder of Infragistics, Dean Guida! Infragistics is the world leader in user interface development tools and experts in User-Centered Design; empowering you to build and style immersive user experiences and rich data visualization in line with business applications across all platforms.   Dean Guida shares his insights on the future of .NET components; lessons he has learned having run a software company for over 30 years; his top recommendations when it comes to managing software teams, DevOps toolchains, preparing for the release of .NET 6, server-side vs. Web Assembly, what .NET developers should be doing today for full system testing, and more! He also gives advice to aspiring entrepreneurial software engineers, an overview of Infragistics' tools, and what to be looking out for as a software developer today.   Topics of Discussion: [:14] About The Azure DevOps Podcast, Clear Measure, and Jeffrey's offer to speak at virtual user groups. [1:24] Jeffrey is looking to hire an apprentice! If you, or anyone you know, loves to code and wants to pursue software engineering, apply today! [2:13] Be sure to check out the new video podcast, Architect Tips. [2:17] About today's episode with Dean Guida. [2:25] Jeffrey welcomes Dean to the show. [2:33] What got Dean into software development, the journey of his career, and how he came to create his company, Infragistics. [5:01] How many engineers do they have on staff at Infragistics? [5:09] Dean's insights on managing software teams. [6:08] Dean's perspective on cutting the scope vs. shifting the date. [7:25] Dean's DevOps toolchain of choice. [8:25] Dean's opinion on the adoption of GitHub Actions, Azure Pipelines, and Team City. [9:28] Dean's vision for the .NET 6 release and his team's strategy regarding it. [12:57] Dean's recommended path for the teams where developers are asked to lay things out and do not have a designer. [14:00] Do most developers just need applications that are completely unique or should they be attaching themselves to certain UI framework and worrying about customization less? [15:58] Why Blazor is going to work so much better with .NET 6 than it has with .NET 5? [16:30] Dean's take on server-side and Web Assembly. [17:22] A word from Azure DevOps Podcast's sponsor: Clear Measure. [17:53] What would it take for web applications developers to make Blazor their framework of choice? [19:22] What should .NET developers be doing today for full system testing when they need to go top-down, through the user interface? [22:00] Dean's vision for the intersection of Digital Workforce and application developers. [26:12] The tech stack behind Slingshot that puts it ahead of .NET 6 and MAUI. [27:28] Is MAUI going to have a huge refactoring or are there gaps in MAUI that Slingshot can fill? [29:08] About the current public preview of Slingshot on Infragistics of components for MAUI. [29:28] Dean's take on whether developers will begin to create C# smartphone apps on .NET 6 if they haven't before? [30:40] Having run a software company for over 30 years, Dean shares some of the important lessons he has learned and gives advice to aspiring software engineers. [33:09] Jeffrey thanks Dean for joining the podcast!   Mentioned in this Episode: Architect Tips — New video podcast! Azure DevOps Clear Measure (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! bit.ly/dotnetdevopsebook — Click here to download the .NET DevOps for Azure ebook! Jeffrey Palermo's Youtube Jeffrey Palermo's Twitter — Follow to stay informed about future events! Infragistics Dean Guida's LinkedIn GitHub Actions Azure Pipelines TeamCity Slingshot Reveal Indigo.Design | Infragistics App Builder | Infragistics .NET 6 Blazor Digital Workforce .NET MAUI Xamarin Uno Platform WinUI Universal Windows Platform (UWP)   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

01:52 - Brianna's Superpower: Intense Empathy and Feeling Deeply * Octavia Butler: Parable of the Sower (https://en.wikipedia.org/wiki/Parable_of_the_Sower_(novel)) 06:28 - Practicing Acceptance vs Resignation * Making Peace Without Giving Up * Problems/Tasks vs People * Providing Alternate Narratives * Delicious Democracy (https://www.deliciousdemocracy.com/): Making Things a Pleasurable Experience for All 12:04 - Delicious Democracy: A Creative Advocacy Lab (https://www.deliciousdemocracy.com/) * Biomimicry (https://biomimicry.org/what-is-biomimicry/) * Creative Ways to Form Grassroots Coalitions * Online Town (https://theonline.town/) * Door Knocking * Reinforcement 17:14 - Community-Owned AI * Merging Humans with Algorithms; Technology with Government * Platform Co-Op Conference (https://platform.coop/events/conference2021/) * What is Ownership? * Mastodon (https://en.wikipedia.org/wiki/Mastodon) * DisCO.coop (https://disco.coop/) 24:51 - Trust * Trustless = Antihuman * “Building Trust” by Robert C. Solomon & Fernando Flores (https://www.amazon.com/Building-Trust-Business-Politics-Relationships/dp/0195161114/ref=sr_1_1?dchild=1&keywords=%E2%80%9CBuilding+Trust%E2%80%9D+by+Robert+C.+Solomon+%26+Fernando+Flores&qid=1627492322&sr=8-1) * The Industrialization of Trust * Confidence Levels * Working Families Party (https://workingfamilies.org/) 40:41 - Outcomes > Outputs * Measurements of Success * Measurement Theory (https://www.sciencedirect.com/topics/social-sciences/measurement-theory) * Proxy Measures (https://centerforgov.gitbooks.io/benchmarking/content/Proxy.html): All Measures Are Proxy Measures 46:56 - Equitism (https://codetomove.com/manifesto.html) * User-Centered Design (https://www.usability.gov/what-and-why/user-centered-design.html) Reflections: John: Unique approaches to door knocking: Changing the script. Casey: 1) All measures are proxy measures. 2) Thinking about how growth mindset and outcomes not outputs relate. Damien: Being able to work with nonbinary is the only way to deal with things like trust and confidence levels. Brianna: 1) All measures are proxy measures. 2) Meandering conversations! This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode) To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Transcript: Software is broken, but it can be fixed. Test Double's superpower is improving how the world builds software by building both great software and great teams and you can help. Test Double is looking for empathetic senior software engineers and dev ops engineers. We work in JavaScript, Ruby, Elixir, and a lot more. Test Double trusts developers with autonomy and flexibility at a 100% remote employee-owned software consulting agency. Are you trying to grow? Looking for more challenges? Enjoy lots of variety in projects working with the best teams in tech as a developer consultant at Test Double. Find out more and check out remote openings at link.testdouble.com/join. That's link.testdouble.com/join. JOHN: Welcome to Greater Than Code, Episode 244. I'm John Sawers and I'm here with Damien Burke. DAMIEN: Hi, I'm Damien Burke and I'm here with Casey Watts. CASEY: Hi, I am Casey and we're all here with our guest today, Bri McGowen. Bri is the Chief Technology Officer of Delicious Democracy. She is a developer, poet, data scientist, advocate, and modern dancer passionate about intersecting worlds, developing community-owned AI, and building Equitism. Welcome, Bri! So glad we have you. BRIANNA: Hello! Happy to be here. CASEY: So Bri, our first question for guests is always the same. It's what is your superpower and how did you acquire it? BRIANNA: It's both, my superpower and my kryptonite. It's both, a strength and also the thing that will keep me up at night, but it's just the science fiction author, fantasy author, Octavia Butler wrote Parable of the Sower and the main character, Olamina, is what's called a sharer and a sharer is basically someone who can see someone's pain and experience it as if it's their own, which is a whole other level than empathy. But I think maybe my superpower is just intense empathy to the point where I will actually physically not be okay if I experience, or hear, or see someone in pain, or in need. And then I think it's the thing that is my Achille's heel, too because sometimes I'm feeling helpless, or I don't have a good path to help someone. It'll just keep me up at night, honestly. So it's both my superpower. I feel good that I have this ability to feel deeply, but also, it's hard to sometimes draw emotional boundaries. [laughs] CASEY: I love Octavia Butler, too. BRIANNA: Me too! CASEY: How did you get that power? When did you realize you had it maybe? BRIANNA: As a kid maybe? I don't know. I can't pinpoint it, but I know that maybe that's what drove me to do a lot of advocacy in my teen, early adult years is because I wanted to not feel helpless all the time. Yeah, I don't know the moment I realized I had that power, I guess. CASEY: Well, that's an interesting answer too. DAMIEN: I love the concept that your superpower is also a weakness; it feels so true to the superhero genre, which I'm a big fan of, or even the [inaudible]. That which makes you extraordinary is also what destroys you. BRIANNA: I don't know. I feel like I knew more about the superhero world in silos. [laughs] I feel like I get by. [laughs] JOHN: You feel like the opposite can also be true and if it's something that I like to think about when I'm thinking about adverse and traumatic events that happen to people, and then maybe you grew up in a terrible environment, that can really affect you through the rest of your life. But if you can take the coping skills that you have to learn in order to make it through, those coping skills can make you, for example, really empathetically, because you had to pay attention to what everyone was feeling around you in order to stay safe. But that does make it so that you can pay attention to other people to that degree to be really tuned into what they're feeling. So you can even take that burden and turn it into a superpower as well. BRIANNA: Yeah, totally. So I was helping co-lead a team a couple months ago and I think that's honestly what makes me a good leader, team leader, is because I'm very much attuned to – even like during scrums, I can just hear something in someone's voice and I'm like, “Hey, what was that?” Like, “What is the closed captioning of what you're trying to say there?” I sometimes find it maybe I'm overly checking in, but also, during the lockdown, I found that to be actually very helpful. So it's trying to balance that, but I think that's also why I feel good at leading things is because I can also use that burden sometimes to be persuasive and make arguments for people to also get them to feel and see things and have a paradigm shift of sorts. DAMIEN: I can definitely relate to that as a leadership skill. I'm the product lead for a product where I know the least about it and my opinion matters the least. [laughter] I know the least and my opinion matters at least, and that's what makes me a good leader. I'm forced to listen because I don't know anything and so, being able to have that naturally is where you're always listening and you're always aware of what's happening with people, that would be really powerful. BRIANNA: Yeah. I also just go back to the boundaries of, I said a little earlier, the input feed. When to be able to move forward, or practice acceptance. That's, I think the one thing I've been doing lately is trying to practice more acceptance of things without being resigned. CASEY: Oh, that's tricky. DAMIEN: Can you elaborate on that distinction between acceptance and resignation? BRIANNA: Yeah. Okay. So for me, it's between the finite and infinite games that are at play in the world. Finite being something that you play to win and infinite games being you play to continue play. I tend to think of resignation as a give up, as a place where you abandoned hope and it's a very finite way to experience, I think the world, because I always believe in change and new perspective and that's very easy to say. Sometimes, it's very painful, but acceptance is maybe accepting where things are in the moment without feeling strung-out and to keep pushing for an outcome, but maybe changing how you play the game, or changing what outcome you even want. Acceptance to me just feels like making peace without giving up. DAMIEN: I love that. To me, it dovetails with the connection, or the distinction between past and future. The past will not change; it will always have been what it was and so, that's something to accept. The future has not yet been written and so, we're not resigned to what we think it might be, or fear it might be. BRIANNA: Yeah. CASEY: That sounds just right to me and what you were saying, but I was picking up Bri. Acceptance is about accepting the past and resigning would be accepting the future such that you're not going to work on it any. I feel like you've got it more. I know it's not your many sentences, but I see this paradigm. BRIANNA: [laughs] I think there's also maybe nuance between problems, or tasks versus people. Sometimes practicing acceptance of where people are. Maybe there's a lot of misinformation around and you're maybe expanding a lot of energy trying to dispel, or refute when maybe you need to practice acceptance of understanding where people are versus instead of being resigned and instead of being like, “Oh, that's just where they are. They'll never change, blah, blah, blah,” practicing acceptance of where they are and being curious about what could be that thread, or narratives that might change someone's perspective. I see this all the time. So I'm saying this as if it's a thing that happens a lot, which I have no idea, but in my experiences of even in the workplace with coding, or in advocacy, to me, it's never like, “Oh, these people are forever this way.” It's like, “Okay, that's where they are now,” and it really is sometimes the right moment, the right person, the right dollar amounts even that might change someone's mind. So that's always interesting to me. I don't accept people not growing no matter how old you are. JOHN: Yeah. That reminds me of something. I think Arnold Caplan had a talk about where you were saying that if you're trying to refute maybe an idea you don't agree with, or misinformation, you can try and say, “Just stop believing that,” or “Stop thinking that spaces are better than tabs,” but they're probably not going to just stop doing it when you tell them to; they're probably going to dig in and argue against that. But if you can provide an alternate narrative that says, “Okay, that's your narrative right now, but there's this other one that is a path forward from where you currently are,” that you can just switch tracks and start believing that other narrative about how things are working, it's a much more effective than saying, “Just stop doing what you're doing” without providing the alternative to “Oh, in here is a way forward for you to think about how things are.” I always thought that was a really useful distinction and way of thinking about how to work with people. BRIANNA: Totally. The worst thing is someone entrenching further into their worldview and becoming a rigid. I think that's always and I notice in my body whenever I feel tight, that's when I'm also the most susceptible to arrogance and being dismissive. So I totally believe that because you don't want someone to be further entrenched and my philosophy is, I'm the co-director of Delicious Democracy, which is D.C.'s creative advocacy lab, and our fundamental philosophy is figuring out ways to make things a pleasurable and enjoyable experience for folks specifically merging culture and politics. So what is that point where people who might be apathetic to politics, who feel like things will never change, what would make them feel like it's an enjoyable, or even celebratory experience to participate? That's always rule number one, don't try and just refute off at the first go. DAMIEN: You described Delicious Democracy as a creative advocacy? BRIANNA: Creative advocacy lab, yeah. DAMIEN: What does that mean? BRIANNA: So it's more because of the pandemic. Before lockdown, when we were still gathering and not worrying about the coronavirus, we did a yearlong project where once a month we would gather and we would experiment in how we gathered in spaces. Even from showing up into a space and maybe the prompt is just see everything, notice everything without saying anything to anybody and what kind of conversations can you have with that. It'd be like 30 people in a room just nodding and noticing each other without saying anything. Or it'll be an event where we did biomimicry where we were inspired by nature. There is a turtle event where how turtle peeks its head out of its shell and goes back in? So we would start with what would that look like as an actual gathering event? We'd start with two people,1-on-1 pairs, and then 2-and-2. The one-on-ones form 2-on-2s and the 2-on-2s form 4-on-4s and then keep going until it's 32-on-32, and then you would go back down, then the groups would break apart and then you go back into your 1-on-1s. Why that's important is because you're changing how you approach a space so it's not just another political event where you're expecting a panel and people are experts talking to a group of folks to receive information. It's more like everyone's an active participant and your experience is your expertise. So I think it's just a different way to approach politics that's more ground up grassroots approach and it allows for everyone to feel like they can have ownership in a movement and so, Delicious Democracy is all about experimenting with creative ways we can form grassroots coalitions. DAMIEN: That's amazing. BRIANNA: It's fun! The pandemic, we went digital. What did our digital bodies look like? There is something called online town where you can see your digital body on the screen and you can virtually meet up with people and have conversations and the further you'd get to someone, the more in-focus their video is and the more clear you can hear them in the further away, the less you'd be out of focus. So everyone was just running around talking to each other online, it was really funny. And then now we have a project called Delicious Summer where we are door knocking in specific neighborhoods and Ward 5, which is the ward I live in, asking a question what is your top local concern? It's really interesting to hear people's and then we educate them on resources they might need like mutual aid, or programs they could tap into and also, the coalitions that exist in D.C. JOHN: I love that you start door knocking with a question about what the person's concern is, rather than “I want to give you all this information, you just have to sit there and take it, which is the typical, I feel like way of doing it. So that whole drawing them out into let's take your concerns seriously and then you can connect them to what they're interested in and what they care about as a way of bringing them to into ti. I love that. BRIANNA: Yeah. It's kind of tricky where you can listen and then take what someone says and then say, “Oh, if you care about that, there's this movement happening around just that,” or something like that. It's really fun. But I agree normally when people door knock, it's usually during campaign season and it's usually when people are like really asking for someone to contribute to something in a very again, I'll say finite way usually to an end of either electing someone, or whatever and sometimes it can just feel so predatory. So this is definitely a way to flip that script and have it be a pleasurable experience for both, the doorknocker and the resident. JOHN: Yeah. In fact, I've noticed that of the few emails that I've engaged with from my senator, who I love and I love all the stuff he talks about, but the only ones I really engage with are the ones where he was just like, “What are your priorities? What do you think I should be focusing on?” and I was like, “Oh, I'd love to do that. [laughs] I will fill in this survey, sure thing.” [laughter] So it was a very different interaction than the usual either fundraising, or this is an issue I'm like, “I know it's an issue.” BRIANNA: Yeah, and I think in between election cycles is the great time to listen. So for future because like Ward 5 is having a council member; there is going to be an election literally next year. So this is a great way to listen to what folks in Ward 5 actually have as concern and connect neighbors to each other so that they can also like build some sort of community power or groups to advocate for the issues that they care about in their ward. Because I think one of the things that I'm most afraid of, and this really keeps me up at night, is just reinforcement. In data science, there's this concept of reinforcement learning where your algorithm just learns on itself and one of the things that scares me is that with technology and I guess, the biases we have in our algorithms and the way in which we even go about our logic of creation scares me because it feels like there is a certain malleability to the human that may not in an algorithm in terms of how far it goes in its learning cycle and how much effort it might take to reverse some of the things it creates. What scares me is inequities and the trauma being systematically programmed in our systems and then that being the foundation for future artificial intelligence and things like that. So I really am trying to figure out a way to merge the human with the algorithm in a not so linear way and I think one of the biggest things that I think that can be achieved is by listening to people and making policy that makes sense for people and figuring out a way to maybe merge technology with a government that works for people. There's just a lot of non-linearity in that trying to figure out, but it's not so clear. DAMIEN: Is this connected with your work with community-owned AI? BRIANNA: Yes. DAMIEN: So how does that work? What does that even mean? BRIANNA: So when I say community-owned, I think cooperative and so, like a worker-owned business and it can mean a lot of different things. So I don't want to be so prescriptive with it because I say it as a thing that is meant to be explored. But the way I interpret that is building some sort of artificial intelligence tool that can help mediate maybe burdens that can exist in a community where the community owns it as a tool rather than a private company owning it and extracting the community's data, or whatever as profit, and then the community seeing none of those benefits coming back into the community. So anything from a door knocking app that's community0owned, that'd be cool where the community can literally learn from each other and then if they want to, as a community, sell that data to developers who would love to have that data, I'm sure about who's living in what and what they want and what kind of businesses they want and whatever. That would be really cool and the community seeing profits from that back into the community, I feel like it could also be just a platform co-op, too. Anything from a website to an app, or whatever that is community owned. CASEY: What's the closest thing you've seen to have something like what you're imagining here? Do you have anything like it yet? BRIANNA: Yeah. So there's this conference called Platform Co-op and I've never been, but it's something I've wanted to go to, but I'm sure that things like this are ideas other people have, I haven't seen it personally, but I'm pretty sure it's out there. CASEY: Cool. DAMIEN: It sounds like an excellent way to get worlds intersecting and preventing that reinforcement that happens when you have bias built into people building in tech, which generates bias in tech reinforces that way. By getting more people involved, more ownership more broadly distributed, you get that community benefit from the things being built. Am I getting this right? BRIANNA: Yeah. Think of a community-owned social media app where instead of all the profits going to this very small pool of owners of say, I don't know, Twitter, or Facebook. or whatever making it to where every user can either own their own data, or their digital body, or earn profits that that app makes. That's another way to look at it too, is maybe even a community-owned social media and then what kind of rules and regulations would you want for it? It just opens a whole world of how do you govern it then? What does it mean to have ownership? What does ownership even look like? I think there's so many alternative ways that you can think of what even ownership is. So when I say community-owned AI, there's a lot of layers of how to even go about it. CASEY: The closest thing I can think of that I've used is Mastodon. BRIANNA: Yes! CASEY: The open-source Twitter. I want that. BRIANNA: Yes, it's one of them. CASEY: Unfortunately, very few people I know are active on it. I try once in a while to double post Twitter and Mastodon for those few friends that I have there, but I haven't gotten to stick there yet because the power of social networks is annoying; the monopolies already got it. the couple of different forums of it have different monopolies, I guess, long form/short form, Facebook/Twitter. BRIANNA: Oh, is Twitter short form? CASEY: Yeah. BRIANNA: Yeah. Mastodon is cool. I'm not on it, but I love the idea of it [chuckles] and that's also a problem like, how do you make it desirable for people to want to own something together as a community because it just goes back to people. People sometimes don't always get along. We're messy, messy creatures at times. So there's also a level of how do I even go about building where those relationships and building that trust? I think also another thing that I have a frustration with is this trend to build trustless systems like blockchain and whatever and I'm like, “Okay, I get it.” I understand the desire to go that way, but there's something that doesn't sit right with me about wanting a trustless system. I think building better systems where trust means something and more points where if trust is broken, the whole thing isn't broken and so, making more resilient systems, I think is worth exploring and that also looks like a DisCO and that's a distributed cooperative. So instead of decentralized, it's distributed and—they actually have a cool website you should also check it out—but they propose ways in which you can build more trust in your systems. That it's an alternative way to think of what I think blockchain could be. But right now, it's all the rave about blockchain and cryptocurrency is like, oh, it's completely decentralized and you don't have to have trust in it and it feels counterintuitive at times. CASEY: The way you're describing it makes me think of how a lot of organizations say, “Oh, we'll just use Scrum the prescribed thing,” which it says not to do actually in Scrum, but they say, “We'll just do the thing as it's prescribed and that'll fix all of our problems. We don't need to trust our employees. That would be dumb,” and then that never works out because the core of any functioning team is trust. BRIANNA: It's also so fragile. CASEY: Any community needs trust. BRIANNA: Yeah. CASEY: These large things just aren't as good, they're not large trustless. The way you put it with trustless is just so vivid to me. I hate it. That sounds terrible. BRIANNA: Sounds anti-human a little bit. It's just like, what does that even mean? DAMIEN: It is anti-human, it's an industrialization of a very human thing, but there's an amazing book. Oh God, I think it's Francisco Ferdinand. One of the premises of the book is that trust is a verb. So when you trust somebody, there's a necessity that there's a possibility of betrayal. If there's no possibility of betrayal, that's not trust and so, authentic trust is where there is a possibility of betrayal and you've acknowledged that and accepted that. We all know that it stinks when that happens so we're looking for ways to make it not happen and that's where we get the industrialization of trust, which is the basis behind cryptocurrencies, blockchain, Airbnb, FICO, [chuckles] and so many other things. JOHN: Yeah, what strikes me is there was, sometime in the past 15 years, some concept of a web of trust where you can build out a network of like, “I trust you,” and then there's a transitive trust to the people that you trust. So it was built through those social connections rather than imposed by the network, or whatever it was. I don't think it ever went where everyone was hoping it was going to go; to turn into a way of connecting people, but I think you're right, that's so alienating to have trustless environments. DAMIEN: That was absolutely a fascinating shift. That was a way of distributing trustees in public key cryptography and creating that web of trust and in theory, it was absolutely amazing. I think where it fell down beyond the fact that public key cryptography is not something humans innately understand, but also, that the trust was very binary. So it was binary and it was transitive and that's not how humans trust and nor is it a practical way of dealing with trust. CASEY: I was just playing with some speech recognition tool, Amazon's Transcribe, and I like how it had a confidence level, 0 to a 100%, for every word in the entire transcript. So I think about that now, even when another person's talking to me, sometimes they say a sentence, or a phrase that just isn't quite right and I know it and I have like only 70% confidence in that part of their sentence. Getting very granular there, or the concept under it, if I can. JOHN: Yeah, that actually reminds me. I was reading an article about how when an algorithm, or a robotic system, or something that presents data, a decision is made, “I'm about to do this. I think you should do that,” most of the time, the UX around that is, “Here's what you should do,” or “Here's what's going to happen.” Not a, “I think this is the way to go and I'm 70% confident that this is the way to go.” Giving that confidence in the decision makes humans able to parse the interaction so much more rather than, “Oh, the computer says this is the 100% exactly the right thing to do,” and then when it fails, you're like, “Oh my God, these are terrible.” But if they had said, “I think this is what we should do, but I'm only 70% confident,” then you'd be like, “Oh, okay, well, we'll see how this goes. Oh, it didn't work out. Well.” We understand how things can go and with that confidence level, it's a much more human way of understanding an action, or a choice, or a recommendation to say, “I think this is going to work, but I'm only 40% sure.” That's a very different statement than “You're going to love these new shoes, no matter what.” BRIANNA: Oh my God, totally. So one of the biggest things that I would do if I were developing some sort of tool that where I had to use some algorithm that generates a probability of what someone should do, like an owner, whoever the end user is, I always put in the confidence level and I got in trouble once because they're like, “No, this is what you should do,” and you click a button and it allows you to do it, or whatever. But I just hated that. [laughs] It's just kind of funny, one time I had an app for my partner and it's just like, whenever I'm feeling XYZ, how I want to be treated. So it's like a Quizzlet almost where it goes through a series of questions like, is it late at night? Have I had a good night sleep? Blah, blah, blah. Have you asked these things yet? Blah, blah, blah, blah, blah. Are we at a party, or is it a quiet social gathering? It literally just goes through a couple of – and it's just 10 solid questions where I know I'll probably feel like whatever, or have I had a couple drinks, or not. It's like, “Yes, a little bit. You're wasted.” [laughs] And it then generates a series of things, or a couple of suggestions of what I would like to receive, or questions I would like to be asked, maybe just like a, “Hey, checking in,” or maybe it's, “Ask me to just dance it out,” like ask if you want to dance with me because sometimes that totally throws me off. Especially if I'm in a heated argument, if someone's like, “Will you just dance with me?” It'll totally throw me off and makes things so ridiculous, absurd, and silly. So I think that's one of the things I felt was this series of questions and then I did the backend logic of if you answered this, this and this, but this and this, and it's probably going to be this outcome. And then it gives you four choices each time with a confidence level of what percentage I might want. Is it like, “Just leave me alone, I'll be okay, whatever”? Or is it like, “Hey, maybe the space isn't working, you could probably try asking again,” or “Maybe just dance it out.” So I just gave a series of possible things that he could do and he used it for six months solid straight and it was so fun because it wasn't just one thing to do. It was like a suggestion of many different things with percentages of how likely that is to maybe work in that instance, or whatever. I think applying that logic to even something a decision that needs to be made, say at an executive level, and then just giving options of what percentages things might work. And then also having fallback options of like, “Okay, you chose this answer. Here are the probable outcomes of what happens,” I think is a great way to test not only your blind spots, because hopefully, you're not working in a silo. Hopefully, you have other developers checking in on you and also having those meetings with what those outcomes could be. But also, it's a great way to show that it's problematic to feel 100% about anything, if that makes any sense. DAMIEN: Mm hm. JOHN: Yeah. But on a similar note, I was talking about how if expressing your own confidence and the position that you're expressing is also a great way to diffuse those testing arguments about a technical tricks, or whatever you can say. I definitely think we should use JWT for this, but definitely means 70%, it doesn't mean 99%. And then if everyone can give that confidence, then you can be like, “Oh, that's what we're working with” is different people confident in different ways about different things rather than, “Oh, well the senior developer thinks that we should use JWTs. I guess, we have to use JWTs even though, I'm not really comfortable with the it.” But it allows a much more fluid conversation than everyone just saying, “I think you should do X.” CASEY: Confidence level. It's like scale of 1 to 10. How much pain are you feeling that the doctor's offices have? It's like getting a number is so much clearer than just trying to say regular where it's like, “I'm fine. It's just a 9.” JOHN: Yeah, and the illustrated ones really give you different activities of how much does this hurt like, stumped toe, B. Bs! Like, my legs off, what you consider to be a 9? CASEY: Yeah. People are really good at relative like greater than, more than that, or less than that, worse than that. People good are that. People are not as good at absolute scales, but the numbers still help communicate it better than just hand-waving for sure. It's like for the vaccine, some people say they won't get the vaccine because it won't help more than it hurts them, maybe whatever. But if you put numbers to it, some people haven't thought about the numbers enough to put it into words yet and that's the step forward in that process of talking through it and some people maybe would accept the vaccine if they knew more about it, some people would accept the vaccine if the risk of COVID having a fatal outcome was worse. A lot of people aren't having this conversation on these terms, but you can talk about it and put numbers to all these things like, how bad would COVID have to be? How likely would you have to be to get it? Like, everyone you're around has it then what do you consider getting it? Or if you tweak all these variables, everyone probably has some point where they might consider the vaccine will be more worthwhile than not. BRIANNA: Earlier in the year, I door knocked for the vaccine campaign in D.C. to just let neighbors know that they could get the vaccine and I don't know if this happened with y'all, but in D.C. was a hot mess at first because the system was crashing and it was The Hunger Games for getting an appointment. When the digital divide is so real in D.C., a lot of folks who did not have access to internet, or fast internet were often left not being able to even secure an appointment and then I can't imagine folks who are not computer savvy having to deal with that system so. CASEY: It was terrible. BRIANNA: It was horrible. CASEY: It was really bad. BRIANNA: It was bad. [laughs] So there was a whole door-knocking campaign, just vocally. It wasn't a part of actually government led thing, but one of the questions I would ask folks, especially folks who are hesitant, or believing even some of the conspiracy theories, or Bill Gates going to track you, or whatever, I would say, “So what would be the thing that would convince you to get the vaccine? What would be that?” And just giving that wedge of doubt to there, I think firm believe was really interesting because then they would actually have to challenge themselves and be like, “Oh, if I –” like, it just seemed to change the conversation rather than saying, “I'm not going to get it.” It's like, “Okay, what would be that variable that would make you be more open to it?” And I think that's when the conversations were easier to have, but it's hard because that right there deals with a lot of layers of fear and then poor education around what even it was and then also really bad, I think education around prevention. It was just this individualistic protect you in your own mentality rather than wearing a mask isn't for you, it's for your neighbors. I don't know. I don't think there was ever a moment where there was an actual educational campaign around what it meant to be a part of this greater, I guess, cause not for yourself, but for other people. But with the vaccine specifically, I don't know, there was a huge level of fear around it that I encountered door-knocking and then having to dispel some of the myths was interesting. CASEY: I always want to know how effective communication is on things like that and apparently, it can be hard, or expensive to get the information you were getting by door-knocking on a wider scale, large enough to make estimates for the population in D.C. I don't see many groups doing that. Do you know of any that even ad hoc have ample sets of data that they use to extrapolate in D.C.? I'd like to see more of that. BRIANNA: I don't know specifically about the vaccine, but I know working families party has interesting datasets sometimes and I know even some campaigns have interesting datasets that may not be necessarily public. But communication around people who are hesitant to get the vaccine, sometimes it's not even going to be your conversation that does it so I can be like, “Okay, well, who do you trust? In this entire role, who is it that you go to?” Because if I'm realizing that I'm not getting across, I'll just switch it up to be like, “Okay, whoever you trust the most, talk with them and have that conversation and see what y'all come up with.” So it's always encouraging people not to be referring to a YouTube video conspiracy theory, but going to an actual person, hashing it out with a person is always my strategy. CASEY: There's more trust with literally the people you trust. Back to that theme. BRIANNA: Full circle. [laughs] DAMIEN: I love these strategies because they all start with meeting people where they are, accepting where they are and going, “Okay, well, what can we do from here?” JOHN: Yeah. Not only the reality of the situation, but also the humanity of the person you're dealing with. BRIANNA: Oh yeah, people will sometimes be just yelling, “Absolutely not! No! Forget that!” and it's just like, “Okay, well I'm not going to change your mind, but I bet I could get you to be curious about something.” So that's always a – CASEY: [inaudible]! [overtalk] BRIANNA: [laughs] Yeah. Then again, it's like maybe I didn't get the outcome I wanted going into it, but I still think it was a different game to be played. DAMIEN: And then back to the infinite versus a finite game. A finite game, there's a win, or a loss and in the infinite, you move in a direction and we can keep moving in a direction. JOHN: Yeah, I always feel like you've made a fantastic opening in this situation with that where you can get them to think what would me them roll with this, or who would I trust to actually talk this over with where they're changing the foundation on which they've made the decision and once that happens, more possibilities open up from there. And if you can get even just that little shift in the little interaction, then so many more possibilities are capable of down the line. Even convincing that day, or maybe they'll think about it for a couple weeks and maybe they'll notice some things that some friends are saying and then start to think, “Oh, well maybe it wouldn't be that bad,” and that's still totally a success. BRIANNA: Yeah. I think I'm always present to especially with people who have a completely different world view than me, it's never going to be just one conversation that does much, it's going to be forming that relationship. So it's always good to understand what even capacity I have sometimes for that relationship building. And then also, realizing what I think might be good for maybe trusted either elected official, or whatever, like what arguments they should be making, because I can take that to an elected official and say, “Hey, so-and-so, this person was like they're not getting the vaccine until you say that you got it and you liked it.” Blah, blah, blah. I'm always present to, it's not going to be just one conversation, but I am excited about putting that wedge of doubt in there. [chuckles] CASEY: There's a spectrum I'm building in my head just now during this conversation. In product management, we often say we want outcomes, not outputs. So if you do ship the project that doesn't help anyone in the end, but you shipped it, check done. That's not good enough. You need the outcome of helping them with their problem. But here, we're going a step further. It's not just the outcome that they are now changed their mind they're going to get the vaccine, but progress toward that goal, that really is what matters. It's the growth mindset kind of idea, throw it in there. So progress is better than outcomes is better than outputs. What do you think of that? DAMIEN: Oh. CASEY: You all are inspiring. BRIANNA: I think progress is interesting. I'm personally sometimes hesitant to say that word just because I think a lot of relationship, especially, I don't know, in America, the idea of exponential growth in progress can sometimes be very toxic, but I do like the way you used it. CASEY: [inaudible] better word for it. DAMIEN: I always feel like if things are getting better, then what more could I possibly ask for? My grandmother had a sign in her kitchen, “If you're well, there's nothing to worry about. If you're sick, there's only two things to worry about: I'm going to get better; I'm going to get worse. You're going to get better, there's nothing to worry about. You're going to get worse, there are only two things to worry about: you're going to die, or you're going to live. You're going to live, there's nothing to worry about. If you've got to die, [laughter] well, there's only two things to worry about: you're going to go to heaven; you're going to go to hell. And if you go to heaven, there's nothing to worry about. If you're going to hell, well, you can be so busy shaking hands with old friends, you'll have nothing to worry about.” [laughter] So going off the bottom into that little tree there. As long as things are getting better, things are getting better and what else could we possibly want? BRIANNA: I wish I were able to accept that. [laughs] I just feel like better for who and at what cost, but it's interesting that you memorized that on off your grandma. [laughs] Wow, you must've seen that a lot. DAMIEN: Oh, that was a good 30, or 40 years and better is doing a lot of words. A lot of work in that, in what I just said, because better for whom, like you said. Better how? BRIANNA: Yeah. I got into an argument the other day. It was a good argument, but it was about the term economic growth and it was with a friend and he was like, “Yeah, well, third world countries, they just need more economic development and that's how you improve their country,” and whatever. And I was like, “Well, one, where to begin,” [laughs] and two, it was just like, “Okay, well define economic development.” And then we just like kept on going down and down and it just, I don't know. She just said, “Well, making things more efficient and having good outcomes,” and I was like, “Uh, how do you define what is good and shouldn't they be defining what is good for them?” I don't know, I'm always really worried sometimes with layman terms like that of good and better because sometimes, the people who are deciding that are often the ones that may not be the ones that impact, or feel the impact of the consequences. So I'm always hesitant to say those things, but I totally hear what you said. I hear what you're saying. DAMIEN: We get to where our measurement is never of the thing we want, it's of the thing we can measure. GDP is an extraordinary example of that. If a parent stays home and takes care of the child, the contribution to GDP is 0. If they go and get a job, it's been 105% of that money on childcare. Well, that's massive contribution to GDP, but nobody's life's got better there. BRIANNA: Isn't that crazy how we have measurements that sometimes are totally meaningless? DAMIEN: It's inherent to measurement theory that you're never going to measure what you actually want to know and then people are sticky so they come up with a measurement that's useful in one context and they like it and they stick with it and they keep going. JOHN: Like BMI. DAMIEN: Oh. BRIANNA: Yeah. [laughs] DAMIEN: Yeah, that one hurt. BRIANNA: Let's just go around the table naming all these horrible measurements. [laughs] DAMIEN: Someone stop me from spending 20 minutes on BMI right now. BRIANNA: I know, right? It's like even in agricultural industry, some measurements of success are usually around yields rather than balancing. How much you're able to take out and put in to keep your land producing and healthy versus just creating this monocrops that are totally susceptible to pathogens and they're all alike. It's a very fragile system, but yet, you get more investments and loans even if you have higher yields, but higher yields often tend to mean really ravaging the land. So I always think about what measurements of success are and if they even make any sense. BMI, GDP, perfect examples. CASEY: This sounds like we shouldn't measure anything, which isn't what any of us are saying right now. [laughter] I like to use the phrase “proxy measure: a lot because I'm measuring something, but it's just a proxy. It's only ever a proxy for the thing that I really care about. So the health of the country, not GDP. GDP is a proxy measure. It's just the economic half of it, but maybe we could add another proxy measure, or two and get a little closer. All measures are proxy measures the way I use them, at least my models of the world and as a product manager. BRIANNA: Proxy measures. DAMIEN: I love that. All measures of proxy measures and so, knowing where they fall down and being aware of GDP went up, but everybody's more miserable. [chuckles] BRIANNA: Yeah, right. [laughs] Oh, you're the richest country in the world and you're also the most depressed. [laughs] But yeah, I like proxy measure because also, there is the foundation that it's limited and I always think that that is healthy. JOHN: Yeah. It helps you see that there's going to be an error percentage in there and that you should be looking for it to see is it still applicable in this situation? Is the measure actually useful, or accurate versus where it was originally? DAMIEN: So Bri, there's a word in your bio that I don't think I've heard before, but I wonder if you'd be willing to tell us what this is and what this means: equitism? BRIANNA: Oh, yes. That is a word I used to describe myself in the future that I believe in. So I call myself an equitist, which to me, means the fusion of soulful political movement where you are seeking balance and accepting change, staying curious, and believing in a world that can be nourishing for you and your community. It's the idea of empowering community and finding a role in a community that is meaningful for you. I think a lot of people experienced meaninglessness in jobs, or whatever. So finding roles where you can actually feel you have agency and the power to affect good—I use that word loosely—into the world. Being probiotic in your approach, and to me, it's very political, but it's also just a way of being. So that to me is what equitist is. It's like a balance. So it's not a conservative, or a moderate, or a liberal, or a progressive, or a socialist, or a democratic socialist. It's like it doesn't fall into the spectrum in terms of politics, it's just an alternative way to not necessarily reject the political spectrum, but add a Z measure to it. Does that make sense? Was that too [laughs] dilute to break that down a little bit, or is that too weird? [laughs] Let me know. CASEY: I think this is partly why we get along so well. I care a lot about having people feel included and things are being built by the people who need them more than building stuff for people, or at least in the middle of building with people. I think about that in the workplace a lot and in the community a lot. Like, with ranked choice voting we worked on together, that's a big part of that, too. I have family that are conservative and liberal and all different types and I talk to all of them and my big thing is I want everyone's voice to be heard and part of it. I support all these people; I just want them to be involved and it sounds like it gets pretty related to equitism. BRIANNA: Yeah. CASEY: I want to get the people involved in the stuff for the people. BRIANNA: Yeah. It's like saying that the way systems are set up sometimes just aren't very people-centric and even the way we think about the political spectrum to me is bullshit. It's just like, “Oh, you're conservative,” or “You're liberal, or progressive,” and it's just like, people are way too complex to box themselves in. The people who putting labels to themselves tend to be the more rigid politically. It's like rigid radicalism in a way and so, I just feel that okay, so you have a very strong view of what you would, you would like to see in what you think ought to be, but if your proposal is toxic, or unhealthy, I don't know. If you aren't able to bring people in and they feel good about the way they want the world to be with that idea. I don't know, it's just like rejecting dogma in a way. I feel like this itself is its own conversation. CASEY: [inaudible]. [overtalk] BRIANNA: Yeah. That's a lot to digest, I would say right there. CASEY: To pull it into tech a little bit, this reminds me of user-centered design where you're building stuff with the person in mind, you're incorporating them and ideally, they're even part of your team, the kinds of people who would use your application are on your team, that'll be the best. BRIANNA: Yeah. I personally am not on the UI/UX side of things, but I'm always wanting to know what users think about the things I build, because it means absolutely nothing if you build something that you think is so cool, but no one finds useful. So I always am very sensitive to that. I agree, working on a team with all men has been sometimes the most challenging thing in my life and it can be very, very alienating and isolating. It's just nice to have allies, but it's so nice to also feel in solidarity with someone, too. So yeah, I totally agree with that, Casey. JOHN: So now it's the time of the episode where we go into what we call reflections, which are the thoughts, or the ideas, or the things that we're going to take with us after this conversation and maybe keep seeking them out, or talking about with others. I think for me, the thing that's sticking with me is the changes that you made into the senior political script of not only the door-knocking, but also, the way you approached the space to break down the hierarchy and to bring relation at an even level. It's very dare I say, anarchist because if there isn't that hierarchy between the people who know and who are telling, and the people who are just being told. I really liked that because it's so inclusive and it's so welcoming and that is really what I want to keep thinking about [inaudible] new to my life. CASEY: I've got two things I want to share. One is I like, Damien, your quote of me that said all measures are proxy measures. I probably even said, I don't know, but that it's very succinct, the way you put it. I love it. And my second one, I need to work on this one a little more, but thinking about how growth mindset and outcomes not outputs relate. Progress, I'm not sold on that word either, but it seems like that should fit into that framework in my head someday. I hope it sits nicely. DAMIEN: Well, Casey, thank you for repeating that, all measures of proxy measures because I had already forgotten it. You said it first and I repeated it because it was so awesome and so, now I've heard it four times, I'm going to hold on to that. I would have used that as my reflection, but I was thinking how there seems to be so much – [laughs] this is a hilarious thing to say. In the computer software engineering, there's so much binary thinking—things either are, or they aren't—and being able to work with non-binary is the only way to deal with things like trust, it's the only way to deal with things like confidence levels. Nothing either is, or isn't, that's not how human cognition works, or how the world around us works. So it's important to know our limitations when we put things into binary and to avoid putting things into binary as much as possible, which is at odds with the entire science and theory. [laughs] So that's going to be something I'm going to think a lot about into the future. Thank you. BRIANNA: I just want to say, I do think there is space for having the binary in terms of having an advanced exploration, but I do think binary as something that is strictly to be followed can be toxic, might be the demise of our culture. But my reflections is, I love all measures are proxy measures. I think that's fantastic in terms of just thinking of something as you can use measures and try and have metrics for things, but with the grain of salt on what it is you're actually measuring and that whole quantum thinking of the more you try and measure and pin down, the more it's not there. I think there is that little magic in between trying to measure and also not have to confine something, or define something, I should say. I also enjoyed the fact that this conversation is kind of meandered. We had a lot of topics and I feel like there's a lot to unpack so I feel like I'll have a lot more reflections even two days after this. [laughs] I'm like, “Well, we talked about this one thing.” [laughs] I take a long time to process, so. JOHN: That's a good sign. BRIANNA: Yeah. JOHN: Good conversation. BRIANNA: Yeah. Thank you all for having me on. DAMIEN: Well, thank you for joining us. This has been wonderful. CASEY: Yeah, thank you. Special Guest: Brianna McGowen.

In der heutigen Folge lernst du Tanja Eiff, Senior Consultant Digitalisierung bei der DB Systel, kennen. Wir reden heute u.a. über das Thema User Centered Design in der HR IT. Tanja erklärt dabei, wie sie als Beraterin mittels der Think-Aloud-Methode Optimierungspotenziale bei der Nutzung von Software identifiziert. Mehr dazu im Interview. Wenn auch du als Inhouse Berater:in die Bahn digitalisieren willst dann schaue jetzt vorbei auf karriere.deutschebahn.com. Hier findest du spannende Positionen wie den Senior Berater Digital Consulting (w/m/d) in Berlin oder Frankfurt a.M. Wenn du darüber hinaus noch Fragen an Tanja hast, findest du sie auf Xing. Bei Fragen rund um die DB als Arbeitgeber stehe ich auch gerne zur Verfügung auf Xing, LinkedIn oder Twitter -> @Jan at DB /* Ich wünsche dir viel Spaß beim Hören und freue mich,
wenn du mir eine Bewertung & Feedback in deiner Podcast-App hinterlässt */

Magnus Helgesen is a UX Lead In Schibsted News. In this episode, he explains why user-centered design might not be the optimal practice for news. He also presents us with an interesting alternative.

In episode 1 of season 4, Cathi, Jackie & Monique talk about user centered design practices. This podcast is based on the talk Cathi did for the GoDaddy online event Expand 2021. Listen in and learn from our mistakes. Related interesting reads or resources Youtube recording of Cathi's talk for GoDaddy's online event Expand 2021 https://www.youtube.com/watch?v=oNYinIEH8vk&list=WL&index=1

“Despite all the discrimination legislation that exists and despite the equality, diversity and inclusion that we are (all) talking about, the needs of disabled people are not routinely met...” From using augmented reality to help dementia patients make a cup of tea, to building electric powered wheelchairs (the Wizzybug!) for physically disabled children, Designability creates practical products to enable disabled people live with greater independence. Catharine Brown, CEO of Designability, shares with us her charity's work to improve the lives of the UK's 14 million disabled people. Creating products based on principles of Design Thinking, the organisation puts the needs of disabled people at the centre of the user experience. Designability's vision is to ensure that every disabled person has the products they want, to live the life that they choose. We talk about the leadership challenges and benefits of flexible working in a post-COVID world. Catharine shares her personal experiences encountering in-flexible working practices as a young mother and how even today the ‘motherhood penalty' still affects women and their career choices. However, that certainly did not deter Catharine in her pursuit of doing ‘important work'. Recorded March 2021.

In der zweiten Episode der kleinen Reihe zum Thema User Centered Design Prozess, also nutzerfokussierte Entwicklung, der zweite Teil zum Thema Kreativitätsphase. Wie gehe ich denn nun an eine Entwicklung heran, nachdem ich die relevantren Daten gesammelt und analysiert habe, nachdem ich geklärt habe, was zu tun ist, wer mein Produkt nutzt und welche Randbedingungen erfüllt werden sollten. In der ersten Folge ging es um Personas, Rollen, Szenarios, Use Cases und Story Boards. Die zweite Folge fokussiert auf die eigentliche KOnzeptentwicklung, vom Wireframing über das Auswählen einzelner Konzepte bis hin zur Lieferung.

In der zweiten Episode der kleinen Reihe zum Thema User Centered Design Prozess, also nutzerfokussierte Entwicklung, der erste Teil zum Thema Kreativitätsphase. Wie gehe ich denn nun an eine Entwicklung heran, nachdem ich die relevantren Daten gesammelt und analysiert habe, nachdem ich geklärt habe, was zu tun ist, wer mein Produkt nutzt und welche Randbedingungen erfüllt werden sollten. Ich spreche über Themen wie Personas, Rollen, Szenarios, Use Cases und Story Boards.

Mit diese Podcastfolge beginnt eine lockere Miniserie zum Thema User Centered Design Process. Der Mensch mit seinen Wünschen, Träumen und Fähigkeiten sollte im Zentrum des Denkens über und der Entwicklung von Technologie stehen. Zu Beginn des Prozesses steht ein Analyseprozess, im den die vorhandenen Daten, das Umfeld, die Aufgaben, die Fähigkeiten des Nutzers stehen. Nur mit einer soliden und detaillerten Datrenbasis kann eine nutzerorientierte HMI Lösung entstehen. Weitere Folgen werden weitere Schritte besprechen!

In this episode, we invite David Hibbard, Director of Programs at Sunrise Labs, to join us in a conversation about best practices for integrating User Centered Design and Agile methodology when developing medical devices. We also discuss successful approaches and our tips and tricks for making it work.

In this episode, we define User Centered Design, including the three major disciplines in a UCD team: UX / UI Design, Industrial Design, and Human Factors Engineering. We discuss how a combined structure like this can help organizations be more effective with a holistic approach to the user experience of your product.

Date: 12/03/2020 Show Description: Dr. Mica Endsley is widely recognized as a pioneer and world leader in the study and application of situation awareness in advanced systems. She is a former President of the Human Factors and Ergonomics Society and former Chief Scientist for the U.S. Air Force. Dr. Endsley is the author of over 200 scientific articles and reports on situation awareness, decision-making, and human-system integration and is widely cited in professional journals. She is the co-author of “Designing for Situation Awareness” and speaks extensively at conferences. Dr. Endsley has a Ph.D. in Industrial and Systems Engineering from the University of Southern California. She is a Certified Professional Ergonomist (CPE). Learn more about Mica's work: SA Technologies ResearchGate Designing for Situation Awareness: An Approach to User-Centered Design, Second Edition Handbook of Distributed Team Cognition Learn more about NDM: NaturalisticDecisionMaking.org Journal of Cognitive Engineering and Decision Making Where to find hosts Brian Moon and Laura Militello: Brian's website Brian's LinkedIn Brian's Twitter Laura's website Laura's LinkedIn Laura's Twitter Timestamps: The first paper Dr. Endsley ever published [1:00} The importance of situation awareness [3:10] The challenges of dealing with cognitive dissonance and confirmation bias [8:35] How to encourage open-mindedness [12:20] UFO's and how individuals respond when their mental models fail [14:50] Past research projects that have been particularly rewarding [19:50] Reflections on serving as chief scientist for the Airforce [21:13] Insights on experiences of trying to convince others to think differently [23:30] Interesting projects surrounding situation awareness [29:57] Advice for people just entering the field of NDM [32:32] Major influences in Dr. Endsley's career [34:25] Ideas on ways to better manage the COVID-19 response [35:32] One question that can determine if someone is an NDM researcher [40:15] Some things that not many people know about Dr. Endsley [42:18] “If you could become an expert in anything instantly, what would it be?” [43:30]

Con Francesca e Federico andremo a rispondere e ad appronfondire le seguenti domande: - cos'è lo User Centered Design? - cosa sono le user personas e la customer journey? - cosa sono le user stories? - a cosa servono i flow chart? Queste solo alcune delle domande della puntata!

What happens when a product designer starts with the user, instead of a product or problem? For Gabrielle Guthrie, this approach is key to user-centered design. Gabrielle was the Co-founder and Product Designer at Moxxly, a hands-free breast pump for women on the move. As Gabrielle shares her story, you’ll hear how she uses empathy to approach product design from the user’s perspective.  To hear from leaders like Gabrielle Guthrie while tapping into the power of an interconnected community of product professionals, join betterproduct.community.  A special offer to our listeners from Gabrielle, if you are a design decision-maker and interested in getting involved in her next project, you can contact her at gabrielleguthrie.com.

The healthcare industry has been trending toward health monitoring in the home environment, and since COVID-19, this trend has significantly increased. Medical device manufacturers are experiencing many new opportunities and additional challenges in designing medical devices for a more diverse user population and less controlled use environment. In this Sunrise Labs podcast, Alex Therrien, Director of User Centered Design and Kelly Catale, Principal Human Factors Engineer, explain how taking a User Centered Approach to designing home use medical devices will lead to a more successful medical product. Starting the medical device design process from the standpoint of empathy will ensure that the new device will fit into the end user’s life and is more likely to be adopted. User adoption and therapy adherence will determine the success of the product for all stakeholders.

Marketing and user-centred design are both driven by research, informed by human behaviour, and validated by results. While the focus is different, there's a lot of common ground between the two disciplines. There's overlap between what marketing and UX set out to achieve and some of the activities they each perform. Both are concerned with drawing honest feedback from customers and prospects. They both use that feedback to optimise touchpoints and interfaces between the person and the business. The major difference is that marketing mostly focuses on getting attention from the customer while UX mainly focuses on giving attention to them. Ultimately, they are both working towards the same goal, which is to turn prospects into happy customers by understanding what they value and delivering solutions to them.In this podcast, you will learn how the experiences that customers have with marketing touchpoints define how they perceive a brand, and therefore how having a user-centered design can complement and optimise your marketing strategy.Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.

The user should be at the heart of every project design. In this episode of Tech While You Trek, PwC Learning and Development Innovation Manager Jill Kirtland and PwC Your Tomorrow Experienced Design Leads Nicole Norton and Greg Smith share why the user is so integral to every project.

Learn how to use empathy to design new products and stories by being user-centric. Get practical tips on how to research what users need and how to capture your insights into user journeys, stories and prototypes.

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https://www.boxuk.com/https://www.linkedin.com/company/box-uk/https://twitter.com/  See acast.com/privacy for privacy and opt-out information.

We talk about action-blocking fears, creativity techniques like analogies, and the value of identifying key underlying structures.

Aqeel and Amy examine the current opportunity and role of UX Audits in the web3, open-source, and blockchain design space. Learn about the purpose UX audits serve, how they were implemented at Devcon for the past 2 years, and the challenges faced in making them more integral to the service offerings in the ecosystem. Also, dive into how does design collaboration and cross-pollination look like in the open-source design community and how can we move these efforts forward together.

All too often, Marketers in a rush to drive results focus solely on techniques to drive more traffic to their websites, but what if we simply made more of the traffic we already have?  Daniel walks us through website user / usability testing and highlights some of the performance improvements it can drive. If you have never engaged in this type of marketing activity, you really should. It's such a simple, straightforward and effective way to drive website improvement that in our opinion every marketer should be regularly practising it.   There are many ways to approach user testing. You can employ specialist agencies with dedicated UX user testing labs, one-way mirrors and a plethora of expensive-looking people, gadgets, techniques, and kit. However, why allow them to have all the fun and glory. There is lots every marketer could do themselves if they make the time. All you need are some volunteers, some well thought out tests, a mobile or laptop with some screen-recording software and some regular time slots to run the tests. ( IOHO biscuits can also help the process, but these are optional.)  Ciaran and Daniel share some insights from their website user testing and encourage all our listeners to give it a go. The more you do, the easier it gets, and it really can result in some dramatic performance improvements. Explore the techniques and tools you can employ and start saving your customers' from poor website or app experiences today. Listen in and learn how to conduct usability testing for your organisation. Useful Links Target Internet Guide to User-Centered Design   Podcast: Mastering Stakeholder Management Conversion Rate Experts  Making Websites Win - the book Making Websites Win - The FREE audiobook podcast  Don't Make Me Think  Revisited

Understanding our customers is an important part of health system strategies. In the development of these plans, the terms “User Centered Design,” “Human Centered Design” and “Design Thinking” are often used interchangeably. In this episode, hosts Reed Smith and Chris Boyer discuss the similarities and differences between these approaches, and share some relevant case studies in which user-centricity is a critical part of the overall design process. They are then joined by Lisa Helminiak of Azul Seven, who shares her perspective on HCD/UCD and how organizations can learn to adopt these approaches as part of their cultural DNA. Mentions from the Show: Wikipedia definition on User Centered Design Wikipedia definition on Human Centered Design Wikipedia definition on Design Thinking User-Centered design(UCD) v/s Human-Centered design(HCD) v/s Design Thinking How human-centered design is driving digital health Closing The Health Disparity Gap For American Indians And Alaska Natives Through Health IT Modernization Allscripts to showcase move to human-centered design at HIMSS20 Lisa Helminiak on LinkedIn Lisa Helniak on Twitter AzulSeven.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

For the second part in our 4 part User Research series Aqeel and Reem speak with Omna to learn more about how the design teams in Web3 eco-system approach Quantitative and Qualitative research methodologies to better understand the end users and what the actual value proposition is for their service offering. Learn about the challenges and solutions when it comes to user recruitment, privacy, open source products, and synthesizing insights.

I’m going to start this with a personal note.  A big part to achieve happiness is saying, “No.” This is something that has gotten much harder for me in the past few years.  As I’ve said, “Yes,” to more things, I’ve found less personal satisfaction and external success. The world is evolving at an increasingly fast pace. This change generates chaos and at the heart of chaos, we find opportunity. For me, and I believe many of us, this creates a growing sense of FOMO (fear of missing out) because we see the opportunities.  So, why start a daily news show and weekly newsletter?  I love our community of insight professionals. We generate a lot of research on research. I’m not talking about the self-promoting webinars or blog posts, I’m talking about the content that impacts us all — optimal incentives, ethical implications of technology, process improvements, keys to storytelling — these are the types of topics you are writing about and we want to elevate … for free.  The end of this bit needs to be what am I saying, “No,” too? The answer is everything. I’m not adding a single thing to my plate.  The other tactic I leverage is my team. For example, this podcast. My co-host, Chueyee Yang, does 90% of the work — writing, post-production, scheduling, and publishing — all takes a lot of time. My hope for you is that you can be focused, not meandering, but move purposefully with your time towards your goal.   If you have feedback on MRx News, please let us know. @jaminbrazil on twitter or, if you have news, please send it to Chueyee@happymr.com.  Industry News This week,  Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.” Why is this so important? The incorporation of external data into primary data is a meaningful trend.  News This week, PureSpectrum introduced PureScore, a scoring system that evaluates respondent quality based on their profile, past behavior, and current behavior. This innovation has been spearheaded by Mark Menig, an OG in digital fingerprinting and respondent quality best practices.  PureSpectrum: https://purespectrum.com  Friendly Competition GreenBook and Little Bird Marketing have launched the Market Research Podcast Awards. Nominations are due February 15, and voting will be open February 16 through March 31. Your nomination of this show or our sister podcast, Happy Market Research, would be appreciated. :)   Little Bird Marketing: https://info.littlebirdmarketing.com/mr-podcast-award  Tool vs. Post of the Week We are researchers. We do this because we love it … and we get paid because we are good at it.  This segment highlights happenings in tech or knowledge. Sometimes it’ll be directly in the crosshairs of market research and sometimes it’ll simply be relevant.  Today, Josh LaMar, posted a must-read for consumer insight professionals titled, “A Fundamental Truth of User-Centered Design that is Simple, yet Forgotten.”  This article directly addresses the importance of understanding the context of usage of a product or service vs. just the product or service. As an early ethnographer at Microsoft, he lets us all draw from his experience.  Josh LaMar: A Fundamental Truth of User-Centered Design that is Simple, yet forgotten https://medium.com/@joshlamar/a-fundamental-truth-of-user-centered-design-that-is-simple-yet-forgotten-d65d17265257 In Human Capital News 

Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.” Why is this so important? Incorporation of external data into primary data is a meaningful trend.  In Tool & Post news, we are researchers. We do this because we love it...and we get paid because we are good at it.  This segment highlights happenings in tech or knowledge. Sometimes it’ll be directly in the crosshairs of market research and sometimes it’ll simply be relevant.  Today, Josh LaMar, posted a must-read for consumer insight professionals titled, “A Fundamental Truth of User-Centered Design that is Simple, yet Forgotten.”  This article directly addresses the importance of understanding the context of usage of a product or service vs. just the product or service. As an early ethnographer at Microsoft, he lets us all draw from his experience.  In human capital news, one of the most interesting hires I’ve seen this year, Vision Critical naming Nicole Kealey as New Chief Strategy Officer. Why is she so interesting? Because Kealey was with Adobe for 13 years before joining SAP in 2012. For me, this hire points to Vision Critical’s continued investment in customer experience and keeps them in close connection with customers, competition and partners, e.g. Adobe.  Kealey, good luck and we look forward to your continued contribution to our space.  Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. And that’s your daily briefing of marketing research news.  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: dunnhumby: https://www.dunnhumby.com/about-us/news/Microsoft_and_dunnhumby_Strike_Global_Strategic_Partnership_to_Transform_5.9_trillion_Retail_Market  Vision Critical: https://www.visioncritical.com/news-events/vision-critical-welcomes-nicole-kealey-as-new-chief-strategy-officer  Josh LaMar: A Fundamental Truth of User-Centered Design that is Simple, yet forgotten https://medium.com/@joshlamar/a-fundamental-truth-of-user-centered-design-that-is-simple-yet-forgotten-d65d17265257

Heute geht es um Enterprise Gamification. Ein Begriff, der zu 99% mit Punkten, Badges und Ranglisten verbunden wird. Aber dass es genau das nicht oder nicht nur ist, sondern es darum geht, was vom “Player-Centered Design” fürs User Centered Design lernen kann … darüber reden wir heute mit unserem Gast – Roman Rackwitz. Roman wurde als einer der TOP-10 Gamification Experten der Welt ausgezeichnet, hat Deutschlands erste Gamification-Agentur geleitet und berät bei Centigrade, wie man Gamification und Enterprise Gaming strategisch in Geschäftsmodelle und Prozesse integrieren kann. Wie immer gibt’s auch ein Webinar zu dem Thema. Dieses wird Roman Dienstag, den 17. Dezember, um 17 Uhr halten. Zu dem Webinar könnt ihr euch über germanupa.de anmelden. Solltet ihr das hier nach dem 17. Dezember hören, könnt ihr unter der gleichen Adresse die Aufzeichnung ansehen. ------ Noch etwas in eigener Sache: Wir ihr wisst, lebt UX vom Feedback und wir brauchen euer Feedback zu diese Podcast-Reihe. Also, wenn ihr Anregungen habt, was wir anders oder besser machen sollen oder ob wir etwas am Format, Länge oder Stil ändern sollen – Lasst es uns bitte wissen! Schickt einfach eine formlose eMail an ms@germanupa.de. Unter allen Einsendungen verlosen wir einen Gutschein für ein Produkt euer Wahl im German UPA Shop. Wir freuen uns auf eure eMails und schon mal ein herzliches Dankeschön vorab!

Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped to set their roadmap moving forward. Today we talk with Eric Weiss about his experience implementing user-centered design in practice and how it changed the trajectory of the business. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Man mag es kaum glauben, aber der Begriff Design Thinking und die Ursprünge der Methode gehen auf die frühen 60ziger Jahre zurück. Aber erst in den letzten Jahren hat diese Technik einen regelrechten Hype erlebt … insbesondere im Vergleich zum User Centered Design. Grund genug für uns heute mal genauer hinzuschauen und zu fragen was hinter dem Hype steckt. Dafür konnten wir als Gast Manuel Busse gewinnen. Erst ist seit einigen Jahren Design Thinking Coach, insbesondere für große Unternehmen wie SAP und hat darüber auch ein Buch geschrieben. Wer nach diesem Podcast noch mehr über das Thema erfahren möchte oder Manuel selbst eine Frage stellen möchte, dem sei das Webinar zum gleichen Thema am Mittwoch den 12. Juni um 17 Uhr empfohlen. Zu diesem könnt ihr euch über germanupa.de anmelden. Solltet ihr das hier nach dem 12. Juni hören, könnt ihr unter der Adresse die Aufzeichnung ansehen.

Im Marketing, der Produktentwicklung und im Recruiting – überall wird es eingesetzt: Das Storytelling. Aber warum ist das so? Warum ist das Erzählen von Geschichten so ein beliebtes Allheilmittel? Genau diese Frage habe ich in der heutigen Folge Christine Harbig gestellt. Sie ist Storytelling-Profi und verdient mit dem Erzählen von Geschichten ihr Geld. Mit ihrem Background in Biologie und Journalismus ist Christine der optimale Gesprächspartner um uns in dieses spannende Thema einzuführen. Inhalte der Folge: Christines Werdegang: War schon als Kind eine Leseratte Studium: Biologie Studium: Journalismus (breit gefächert/unterschiedliche Medien) Praktika in verschiedenen Wissenschaftsredaktionen (SWR, WDR, ZDF/3Sat) Selbständig: Video Journalistin Angestellt: Aufbau & Leitung der Film Abteilung in einer Stuttgarter PR Agentur Selbständig: Storytelling & Film Christine erklärt, was sie am Storytelling so begeistert: Komplexe Zusammenhänge verständlich erklären zu können WARUM funktioniert Storytelling? Christine beantwortet diese Frage mit zwei Fragen: Weißt du wieviel Megapixel die Kamera des neuen iPhones hat? Kennst du die Geschichte von Rotkäppchen und dem bösen Wolf? Frage 1 können die wenigsten Menschen mit JA beantworten, Frage 2 dagegen schon – auch wenn sie die Geschichte schon lange nicht mehr gehört haben Geschichten bleiben in Erinnerung! Wir merken uns offensichtlich (gute) Geschichten sehr einfach und auch lange. Das liegt daran wie unser Gehirn funktioniert! Geschichten sind wie ein Flugsimulator für unser Gehirn – eine Art Trainingszentrum Wir sind soziale Wesen und lernen auch über Beobachtung und Erfahrungen Werden mehrere Bereiche unseres Gehirns gleichzeitig angesprochen, bewertet unser Gehirn das als eine wichtige Information (Übergang ins Langzeitgedächtnis) Geschichten haben die Fähigkeit Sinneseindrücke zu simulieren: Wird z.B. der Duft von Kaffee gut und genau beschrieben, werden im Gehirn die gleichen Bereiche aktiviert, wie wenn wir das tatsächlich erleben Geschichten schaffen es gut, neue Informationen in bekannte Zusammenhänge/Strukturen zu bringen Hirnforscher Paul Zak: Beobachtet hormonelle Reaktion auf Werbung > Ausschüttung von Oxytocin (mehr dazu siehe TED Talk Link unten) Spiegelneuronen: Hineinversetzen in andere Geschichten funktionieren deswegen auch "weltweit" Geschichten berühren emotional Geschichten schaffen es eine persönliche Bindung aufzubauen Geschichten wirken langfristiger Schlagwort "narrative transportation": Geschichten lassen uns in Welten eintauchen Christine erklärt, dass wir nicht "rational" entscheiden: wir suchen unsere Fakten passend zu unserer emotionalen Entscheidung aus WAS macht man mit Storytelling? Wofür setzt Christine Storytelling meist ein? z.B.: Gründungsgeschichte erzählen (insbesondere bei Startups) Vision & Werte erklären Workshops vermarkten Produkte erklären Testimonials Typische Anwendungsgebiete für Unternehmen: Marketing, Werbung Recruiting Mitarbeiterbindung Mitarbeiter Onboarding Interne Kommunikation (z.B. Vision) Produktentwicklung: Szenarios Personas User Journeys ... um: Empathie für den Nutzer aufbauen Research Findings kommunizieren Customer Journey verstehen & kommunizieren Anwendungsmöglichkeiten für "jedermann": Bewerbungen Präsentationen Social Media Gespräche im Alltag Lehre WIE funktioniert Storytelling? Held der Geschichte: Die Hauptperson sollte der Zuhörer bzw. eine Person sein, mit der sich der Zuhörer identifizieren kann. Grundmuster: Die Heldenreise nach Joseph Campbell - Held wird aus Alltag gerissen - Er muss verschiedene Hindernisse überwinden - ... - Zuletzt kehrt er in seine Welt zurück & hat etwas gelernt Spannungsbogen: Das Produkt/die Lösung sollte am ENDE stehen, am ANFANG dagegen die Frage/das Problem Beschreiben: Verschiedene Sinne ansprechen, Situationen beschreiben Den Weg zur Lösung beschreiben Möglichkeiten Interesse zu wecken: Frage aufwerfen Überraschung/Verwirrung/Unerwartetes Red flags: Unehrlichkeit/Lügen/Übertreibungen Andere schlecht machen Influencer Marketing: Wir diskutieren, warum Influencer Marketing funktioniert Christines Vorgehen: Christine versucht zu Beginn eines Projektes immer erst einmal genau zu verstehen und zuzuhören um so Potentiale für Storytelling aufzudecken Follower Frage: Wie kann ich meine Storytelling Skills verbessern? Vorbereitung: Was ist meine Botschaft und wen will ich ansprechen? Inspirieren lassen, bewusst wahrnehmen & analysieren: z.B. TED Talks anschauen und analysieren Grundaufbau: Aufmerksamkeit (z.B. Frage aufwerfen) – Problem darstellen (genau beschreiben) – Hinführung/Weg zur Lösung – Lösung Üben: Vermehrt Geschichten einsetzen (z.B. auch im privaten Umfeld) Testen: Varianten der Geschichte testen Optimieren: Geschichte(n) verbessern Hat dir die Folge gefallen? Dann freue ich mich riiiiesig über eine iTunes Bewertung! Vielen Dank

Erfolg oder Misserfolg hängt direkt damit zusammen wie gut ein Unternehmen ihre Nutzer versteht und in der Lage ist, sowohl ihr Produkt als auch ihr Marketing an diesem tiefen Nutzerverständnis auszurichten. In dieser Folge möchte ich mit Dir darüber sprechen, wie sich dieses Nutzerverständnis im Leben eines Unternehmens verändert und besonders einen Blick auf die Phase vom jungen Startup mit kleinem Produktteam zum gewachsenem Unternehmen werfen. Ich würde gerne mit Deiner Hilfe die Frage beantworten, wie der enge und teamübergreifende Nutzerkontakt auch bei gewachsenen Unternehmen sichergestellt werden kann. Und deswegen lade ich Dich dazu ein, mir Deine Überlegungen und Erfahrungen zu diesem Thema zuzusenden! Mehr dazu erfährst Du in dieser Folge... Inhalte der Folge: Die Nähe zum Nutzer ist das A und O bei der Entwicklung von Produkten, unabhängig von der Art des Produktes: Es geht darum die Bedürfnisse der Nutzer zu verstehen (Value Proposition) Es geht darum die Sprache der Nutzer zu sprechen (Marketing) Zu Beginn, stelle dir ein junges Startup vor, ist diese Nähe zum Nutzer noch sehr wenig systematisch aber dafür auch sehr natürlich und intensiv. Das ganze (an dem Punkt ja noch recht kleine) Entwicklungsteam (jeder Entwickler, Designer, die Founder) ist meist über verschiedene Touch Points in engem Austausch mit dem Nutzer: Support Community Management Auf Messen/anderen Events Marketing (auch Social Media) Sales Lesen (& beantworten) von Reviews Hinzu kommt, dass das Gründungsteam meist selbst Teil der Zielgruppe sind und ihr Produkt intensiv nutzen. Oft ist liegt ja der Ursprung des Produktes in einem eignen Bedarf oder Problem. Allerdings, wie bereits gesagt: Meist ist der Nutzerkontakt zu Beginn weniger systematisch, weniger gezielt aber dafür sehr konstant, intensiv und über das gesamte Team verteilt. Er ist eher passiv, als aktiv. Es wird nicht gezielt nach Antworten gesucht, sondern jeder ist konstant den Antworten ausgesetzt. Eventuell wird dann aber bereits etwas Struktur in den "Input-Stream" gebracht, er wird gefiltert und systematischer weiter verwendet/behandelt. Es gilt: Sie kennen die AKTUELLE Zielgruppe sehr gut. Der Blick in die Zukunft und künftige Bedarfe und vielleicht ein Shift auf einen anderen Markt ist natürlich eine andere Sache und damit nicht abgedeckt. Aber das ist an dem Punkt vermutlich auch noch nicht relevant. Wächst diese Firma dann, lässt sich dieser direkte und konstante Kontakt des gesamten Teams natürlich nicht mehr halten. Support wird evtl. ausgelagert oder ein Support Team aufgebaut, das gleiche gilt für die anderen genannten Punkte (Marketing, Sales...). Hier ist dann vermutlich auch der Zeitpunkt gekommen, an welchem User Research systematisiert werden muss. Was ja erst mal nicht schlecht ist – im Gegenteil, das kann sicher auch noch einen Mehrwert bringen, gerade wenn dadurch nun auch neue Formen des Nutzerkontakts (man denke an Feldstudien) hinzugefügt werden. ABER: Die Frage, die ich mir stelle und gerne mit dir über diesen podcast diskutieren möchte ist: Wie schafft man es, diesen direkten, konstanten Kontakt zum Nutzer für das gesamte Produktentwicklungsteam aufrecht zu erhalten? Meine Überlegungen/Ideen: Regelmäßig müssen/sollen/dürfen Teammitglieder bei Studien direkt, aktiv mitwirken (auch z.B. ein Entwickler, UI Designer...) Und/Oder sogar: Wechselnd bestimmte Entwickler/UI Designer... für bestimmte kleine Themen, die erforscht werden sollen, zu "Research Leads" ernennen, die unter Begleitung/Anleitung eines Research Professionals Studien durchführen und die Ergebnisse dem Team präsentieren (dadurch auch mehr Ownership?) Eine Datenbank mit Research Daten (User Insights) aufbauen, auf die das ganze Team immer Zugriff hat Veranstaltungen/Meetups mit den Nutzern bei welchen das (gesamte) Team mit anwesend ist und in den Austausch mit den Nutzern kommen kann Wie schafft man es eine nutzernahe Unternehmenskultur zu schaffen? Zu zeigen: Wenn du dich mit dem Nutzer befasst und dich für seine Bedürfnisse interessierst, dann wird das hier sehr gerne gesehen. So, das sind meine spontanen Überlegungen zu diesem Thema. Nun würde mich wirklich sehr interessieren, was du darüber denkst und wie ihr in deinem Unternehmen damit umgeht: Wie schafft ihr es, den stetigen Kontakt zum Nutzer möglichst teamweit sicherzustellen? Oder fällt euch das sogar sehr schwer und du siehst hier Optimierungsbedarf? Sende mir deine Überlegungen und Erfahrungen entweder als Text- oder Sprachnachricht, die ich dann sogar direkt im Podcast verwenden würde. Über: E-Mail Instagram LinkedIn Ich danke Dir schon jetzt und freue mich wirklich wahnsinnig auf Deine Antwort! Hat dir die Folge gefallen? Dann freue ich mich riiiiesig über eine iTunes Bewertung! Vielen Dank

Gibt es den einen Design Prozess? Die Antwort, die Du jetzt vermutlich nicht hören willst ist: Nein, gibt es nicht. Obwohl das sicher die korrekte Antwort ist, probieren wir es also mal damit: Es gibt zwar nicht den einen Design Prozess, mit Schritt für Schritt Anweisung und einem für alle Situationen passenden Methodenset – aber für mich gibt es zumindest ein grobes Framework, an dem ich mich in fast jedem Projekt irgendwie orientieren kann. Und das ist das Human-centered Design. Und weil es für mich so eine große Bedeutung hat, stelle ich Dir den Prozess in dieser Folge vor. Inhalte der Folge: Warum Human-centered Design? Phase 1: Nutzungskontext verstehen & beschreiben Phase 2: Anforderungen definieren Phase 3: Lösungen entwickeln Phase 4: Lösungen evaluieren HCD als iterativer Prozess Was bedeutet der Prozess für mich und wie wende ich ihn an? Hat dir die Folge gefallen? Dann freue ich mich riiiiesig über eine iTunes Bewertung! Vielen Dank

Tag 5 des UX Tagebuchs, Freitag der 11. Januar 2019. Heute fährst du mit mir an die Hochschule zu meinen Studenten, anschließend zu einem Kundentermin und dann wieder zurück an meinen Schreibtisch. Beim Kunden ging es unter anderem um User Onboarding. Weil ich also an dem Tag ohnehin Input zu diesem Thema geliefert habe dachte ich, dass ich das direkt auch mit dir in dieser Podcast Folge teilen könnte. Viel Spaß also beim letzten Tag der Tagebuch Serie! Inhalte der Folge: 07:15 - 08:00 Fahrt zur Hochschule 08:00 - 12:00 Notizen/Ideen zum Workshop Vorlesung (Feedback Session) Fahrt zum Kundentermin Kundentermin: Screendesign (externer Designer) besprechen, Feedback festhalten und Änderungen aufzeichnen (Wireframes) Messe: Vorbesprechung für Zielgruppen Interviews Zu zweit Ich führe Interviews, Teammitglied schreibt mit mit Anschließend Austausch über Ersteindruck Onboarding Welche Möglichkeiten gibt es? Statische Slides Problem: Nutzer kommt in der Regel mit dem Mindset „App testen/nutzen“ an und ist deswegen evtl. zu ungeduldig für eine Tour Problem: Wegen der fehlenden Interaktion (Text + Bild) ist diese Form im falschen Mindset nicht „engaging“ genug Tipp: Wenn, dann nicht zum Erklären einzelner, granularer, komplexer Funktionen, sondern zum Aufzeigen des Mehrwertes/Zwecks der App nutzen (Was bietet mir diese App? Was kann ich hier machen?) Tipp: Möglichst mit Animationen (für Aufmerksamkeit) arbeiten Tipp: Möglichst kurz halten Tipp: Möglichst wenig Text Mehrere Hinweise auf einmal (als Overlay) Problem: Nutzer kommt in der Regel mit dem Mindset „App testen/nutzen“ an und ist deswegen evtl. zu ungeduldig für eine Tour Problem: Unübersichtlich, mehrere Hinweise auf einmal > kein Fokus > Überforderung Mehrere Hinweise nacheinander (Kette/Tour) Problem: Nutzer kommt in der Regel mit dem Mindset „App testen/nutzen“ an und ist deswegen evtl. zu ungeduldig für eine Tour Problem: Dauert oft zu lange, als dass der Nutzer diese im falschen Mindset durchlaufen würde (wie oben) Hinweise im Kontext der Nutzung Gut: Nutzer ist im richtigen Mindset Gut: Nutzer setzt sich gerade bewusst mit diesem Element auseinander Gut: Nutzer wird nicht beim Ausprobieren der App gestört Aber wichtig: Nutzer nicht überfordern, heißt: Nicht zu viele Hinweise und nicht zu oft bringen (nur bei erstem Kontakt) Empty States Do: Empty States nutzen um dem Nutzer zu zeigen, welche Action er ausführen kann 12:00 - 13:30 Rückfahrt Mittagspause 13:30 - 18:00 E-Mails Podcast Shownotes schreiben Konzeptideen für die App entwickeln (Projektstart Donnerstag, Research Interview mit meinem Vater) Erste Wireframes Newsletter vorbereiten Podcastfolge hochladen 18:00 - 19:30 Podcast aufzeichnen Podcast schneiden Shownotes Dein Host: Information Lovers – Instagram Information Lovers – Website Information Lovers – Newsletter Information Lovers – Podcast Katharina Clasen – Twitter Katharina Clasen – LinkedIn Katharina Clasen – Xing Credits: Musik von Michael Clasen

Tag 4 des UX Tagebuchs, Donnerstag der 10. Januar 2019. Du begleitest mich in einen Kundentermin, bei dem zwei neue Projekte besprochen werden, wovon eines relativ zeitkritisch ist. Hier darf ich ein neues großes Feature einer Smart Home App ausarbeiten, welches drei Wochen später in Form eines Klick-Dummys auf einer Messe präsentiert werden soll. Solche Spontanprojekte erfordern Kreativität bei der Umsetzung und beim Methodeneinsatz. Was das in meinem Fall konkret bedeutete, wirst du in dieser Folge erfahren. Inhalte der Folge:

Tag 3 des UX Tagebuchs, Mittwoch der 09. Januar 2019. Du besuchst mich in dieser Folge wieder in meinem Homeoffice und begleitest mich heute bei der Vorbereitung von Interviews. Du wirst erfahren, wie ich in einem kleinen Telefoninterview mit meinem Kunden zunächst einige Basiskenntnisse über die Zielgruppe erlange. Anschließend zeige ich dir, wie ich damit Interviewfragen für die Interviews mit der Zielgruppe ableite und nutze diese Gelegenheit, um dir ein paar Interview Tipps an die Hand zu geben. Inhalte der Folge:

Tag 2 des UX Tagebuchs, Dienstag der 08. Januar 2019. In dieser Folge nehme ich dich wieder mit an meinen Schreibtisch, wo ich ein paar Tools teste und einen Beispielscreen in Sketch gestalte. Ein relativ neuer Kunde von mir möchte nämlich gerne mal sehen, in welche Richtung sich das Design der App entwickeln könnte. Die Gelegenheit nutze ich, um mit dir ein paar ganz allgemeine Screendesign Tipps zu teilen. Inhalte der Folge:

Tag 1 des UX Tagebuchs, Montag der 07. Januar 2019. Im UX Tagebuch nehme ich dich eine Woche lang Tag für Tag mit an meinen Schreibtisch, in Telefonate oder Termine. Natürlich alles ganz anonym – ohne Namen oder Projektdetails. Dabei will ich dir nicht nur einen authentischen Einblick in meinen Alltag geben, sondern einzelne spannende Themen genauer erklären und dir kleine Tipps geben. Sodass du aus diesem Audiotagebuch so viel wie möglich lernst oder vorhandenes Wissen auffrischen kannst.  Tag 1 des UX Tagebuchs ist gleichzeitig mein erster offizieller Arbeitstag nach dem Winterschlaf. Heute wirst du mit mir Wireframes gestalten, einen User Flow ausarbeiten und auch strategisches Wissen zum Thema „Product-Market Fit“ mit auf den Weg bekommen. Viel Spaß! Inhalte der Folge:

Heute im Gespräch: Dr. Ronald Hartwig Ronald war nicht nur das 20. Mitglied in der German UPA, sondern ist auch schon seit über 20 Jahren in der Branche tätig. Aus diesem umfangreichen Erfahrungsschatz wird Ronald berichten, in dem er mittels Praxisbeispielen erklärt, wie die Theorien des User Centered Design, des Design Thinking mit agilen Prozessen in „echten“ Unternehmen und mit “echten“ Kollegen und Kunden umgesetzt werden können. Ronald wird am Donnerstag, den 15. November um 17 Uhr ein Webinar dazu gegeben, zu dem ihr euch über www.germupa.de anmelden könnt. Sollte ihr das hier nach dem 15. November hören, dann könnte ihr unter der Adresse immer noch die Aufzeichnung zu sehen.

What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Greg Lambert and Marlene Gebauer talk with Duke Law School's Cas Laskowski about software and applications designers moving away from simple User-Centered Design, and think more about Impact-Conscious Design models. This is a follow up to Cas' 3 Geeks' blog post back in April. Marlene also discusses new games for the summer, and flexible space utilization in libraries. Her dog, Georgie, also makes a guest appearance. Greg went to Alabama over the weekend and got a lesson in leadership from his brother-in-law on being a leader and letting the experts be the experts. He is also finishing up his AALL presidency and looking forward to Baltimore. More Links Here: http://www.geeklawblog.com

Im Fintech Podcast 104 unterhalten sich Maik Klotz und Marcus Hauer über User Centered Design bei Banken. User Centered Design oder die Fokussierung auf den Nutzer schreiben sich zwar alle Banken auf die Fahne, aber bei genauerem hinschauen wird das Thema nicht wirklich gut umgesetzt. Marcus Hauer, Product Designer und Design Berater ist unser Experte bei dem Thema und diskutiert mit Maik über die Rolle von Design, User Research und seiner Erfahrung als Designer bei IDEO und warum Online-Banking heute so aussieht wie es aussieht. Links zu den News und Spendenmöglichkeiten unter www.paymentandbanking.com

Caleb Carroll helps us deliver better business value through a User Centered Design approach. The post MBA112: User Centered Design appeared first on Mastering Business Analysis.

I recently presented to the STC Twin Cities chapter on User-centered Design Principles for Organizing Documentation. When organizing your documentation, such as arranging navigation titles, workflows, or other wayfinding features, you can apply universal design principles to make your content more user centered. Some of these principles include Modularity, Hierarchy, Five hat racks, and Progressive disclosure. These design principles, based on solid user research from design gurus, will help users better find and navigate your help content. You can view the recording and audio from the event here.

The O’Reilly Design Podcast: Solving problems, user-centered design, and culture at NASA.In this week’s Design Podcast, I sit down with Jay Trimble, mission operations and ground data system manager, for the Resource Prospector Lunar Rover Mission at NASA. We talk about applying Agile, adopting design thinking and user-centered design, and what he and his team rely on to design and build software for mission control.Here are some highlights from our conversation: Agile at NASA As far as Agile goes in my group, it was probably around 10 years ago when we started to become Agile; we didn't really set out with a stated goal of being Agile, at least not in the beginning.  We were having issues with our software development and we were trying to make it better, and by iteratively solving problems, we found we were starting to match—what was then certainly much less mainstream than it is now—the Agile method. We had a six-month delivery cycle. We would take a set of requirements, and then we'd deliver six months later; we were out of sync with our customer because of that. One of the first things we did is shorten our delivery cycle. Now, we're at a three-week cycle and nightly builds. These are fairly mainstream things now, but they were more new then, and we went from getting feedback every six months from our customer—I mean feedback on software, not feedback on designs—to getting feedback daily. We would put out a nightly build, and every time we had a new feature, we'd get direct feedback from a customer the same day. That's just one of many examples of how we were trying to solve the problems that we had, and we also had a nice kick-start along the way from IBM. I talked to some colleagues at IBM, and they had been through some of this process of going Agile; because they were a large organization, it seemed very relevant, and we had some good technical interchanges with them to help us kick-start that. Management was very supportive, but once again, we didn't plant a flag in the ground and make a proclamation, ‘We're going Agile’; we just solved problems. Design thinking at NASA I think of NASA, really, as a hardware-focused system engineering organization. I don't mean to say that we don't use software and that we don't emphasize software, that it's not critically important—because it is all of those things—but really, when people think of NASA, they think of rockets rising up on launchpads or rovers landing on Mars or a spacecraft flying by Pluto. We couldn't do those things without software, so in terms of design thinking, and this is also true for our Agile development methods, we really started with software where we felt we had more familiarity with how to apply it. System engineering thinking would be, "What are my requirements? How do I validate those requirements? How do I reduce my risk?"  Design thinking—in that environment, at least in the way we have approached it—is providing a pathway to not getting overly focused on your first idea. We know this is an issue, right? It's an issue that design thinking addresses. I have my first idea, I take it and become very invested in it, and I run with it. When you're saying, ‘What is my requirement,’ it's very easy to go down that path. We try to provide an environment that is open to ideation, that is open to evaluating ideas early, where we prototype ideas, where we iteratively move things forward. We have also done user engagements through ethnography—in some cases, interviewing users, doing things you don't typically do in a system engineering process. Now, there are other groups here who apply human computer interaction and other things. My group is focused on just one set of design methods. We started, as I said, with software and we became Agile, then we integrated the user-centered design techniques we were using at the time into those Agile workflows, which goes back to something I was talking about earlier where we’re using the nightly build, the software build, and having our designers involved, getting daily feedback from our users. Now that we built some confidence in doing this with software, we're starting to move it to other areas, which is also very exciting. I mentioned the Resource Prospector mission to the moon, looking for water at the poles. There, we're taking some of the mission processes of, how do you drive a rover doing near real-time command and control? By that, I mean it's only a matter of seconds until we get the telemetry back, so we know what happened versus if you're controlling a rover on Mars, it could be up to 40 minutes before you know what happened. It's a very different way of interacting with a vehicle off-world. We are doing early prototyping, early simulations, where we put the team together and we'll try something, then iterate on those ideas, refining them and building on them. In system engineering, some of this prototyping would be called a ‘risk reduction prototype,’ so it fits the mindset. Some of this is a matter of mapping mental models, where you are bridging these different ways we think so that people can understand. If I say ‘a risk reduction prototype,’ that's a great fit in system engineering, and of course, prototyping is integral to design. The tools of NASA I mentioned ethnography; we do user interviews, we do user observations in context, we do a lot of wire framing, we do a lot of prototyping, and we do journey maps. We just did our first design sprint, which was a Google Venture-style design sprint; for that, we brought in an outside facilitator to help us out, but I will also say that we had spent years working on and applying participatory design techniques. The design sprint actually has a lot of similar methodologies to what we were doing in participatory design, but it certainly takes it much further and puts it together into this amazing way of validating a concept in a very brief period of time. I thought participatory design was a great way to bring in stakeholders and address some of the issues we were talking about earlier. We would sit around a circular table, and we had a facilitator who was an expert in these techniques; we would bring in all of the stakeholders, and through these participatory design methods, we would create a shared understanding, a common language, and we would get the user directly involved and invested in the design work we were doing. I thought it was great stuff. In order to do that, you have to have a tremendous amount of access to your users; we don't always have that, but when we do, participatory design can be a great technique.

The O’Reilly Design Podcast: Solving problems, user-centered design, and culture at NASA.In this week’s Design Podcast, I sit down with Jay Trimble, mission operations and ground data system manager, for the Resource Prospector Lunar Rover Mission at NASA. We talk about applying Agile, adopting design thinking and user-centered design, and what he and his team rely on to design and build software for mission control.Here are some highlights from our conversation: Agile at NASA As far as Agile goes in my group, it was probably around 10 years ago when we started to become Agile; we didn't really set out with a stated goal of being Agile, at least not in the beginning.  We were having issues with our software development and we were trying to make it better, and by iteratively solving problems, we found we were starting to match—what was then certainly much less mainstream than it is now—the Agile method. We had a six-month delivery cycle. We would take a set of requirements, and then we'd deliver six months later; we were out of sync with our customer because of that. One of the first things we did is shorten our delivery cycle. Now, we're at a three-week cycle and nightly builds. These are fairly mainstream things now, but they were more new then, and we went from getting feedback every six months from our customer—I mean feedback on software, not feedback on designs—to getting feedback daily. We would put out a nightly build, and every time we had a new feature, we'd get direct feedback from a customer the same day. That's just one of many examples of how we were trying to solve the problems that we had, and we also had a nice kick-start along the way from IBM. I talked to some colleagues at IBM, and they had been through some of this process of going Agile; because they were a large organization, it seemed very relevant, and we had some good technical interchanges with them to help us kick-start that. Management was very supportive, but once again, we didn't plant a flag in the ground and make a proclamation, ‘We're going Agile’; we just solved problems. Design thinking at NASA I think of NASA, really, as a hardware-focused system engineering organization. I don't mean to say that we don't use software and that we don't emphasize software, that it's not critically important—because it is all of those things—but really, when people think of NASA, they think of rockets rising up on launchpads or rovers landing on Mars or a spacecraft flying by Pluto. We couldn't do those things without software, so in terms of design thinking, and this is also true for our Agile development methods, we really started with software where we felt we had more familiarity with how to apply it. System engineering thinking would be, "What are my requirements? How do I validate those requirements? How do I reduce my risk?"  Design thinking—in that environment, at least in the way we have approached it—is providing a pathway to not getting overly focused on your first idea. We know this is an issue, right? It's an issue that design thinking addresses. I have my first idea, I take it and become very invested in it, and I run with it. When you're saying, ‘What is my requirement,’ it's very easy to go down that path. We try to provide an environment that is open to ideation, that is open to evaluating ideas early, where we prototype ideas, where we iteratively move things forward. We have also done user engagements through ethnography—in some cases, interviewing users, doing things you don't typically do in a system engineering process. Now, there are other groups here who apply human computer interaction and other things. My group is focused on just one set of design methods. We started, as I said, with software and we became Agile, then we integrated the user-centered design techniques we were using at the time into those Agile workflows, which goes back to something I was talking about earlier where we’re using the nightly build, the software build, and having our designers involved, getting daily feedback from our users. Now that we built some confidence in doing this with software, we're starting to move it to other areas, which is also very exciting. I mentioned the Resource Prospector mission to the moon, looking for water at the poles. There, we're taking some of the mission processes of, how do you drive a rover doing near real-time command and control? By that, I mean it's only a matter of seconds until we get the telemetry back, so we know what happened versus if you're controlling a rover on Mars, it could be up to 40 minutes before you know what happened. It's a very different way of interacting with a vehicle off-world. We are doing early prototyping, early simulations, where we put the team together and we'll try something, then iterate on those ideas, refining them and building on them. In system engineering, some of this prototyping would be called a ‘risk reduction prototype,’ so it fits the mindset. Some of this is a matter of mapping mental models, where you are bridging these different ways we think so that people can understand. If I say ‘a risk reduction prototype,’ that's a great fit in system engineering, and of course, prototyping is integral to design. The tools of NASA I mentioned ethnography; we do user interviews, we do user observations in context, we do a lot of wire framing, we do a lot of prototyping, and we do journey maps. We just did our first design sprint, which was a Google Venture-style design sprint; for that, we brought in an outside facilitator to help us out, but I will also say that we had spent years working on and applying participatory design techniques. The design sprint actually has a lot of similar methodologies to what we were doing in participatory design, but it certainly takes it much further and puts it together into this amazing way of validating a concept in a very brief period of time. I thought participatory design was a great way to bring in stakeholders and address some of the issues we were talking about earlier. We would sit around a circular table, and we had a facilitator who was an expert in these techniques; we would bring in all of the stakeholders, and through these participatory design methods, we would create a shared understanding, a common language, and we would get the user directly involved and invested in the design work we were doing. I thought it was great stuff. In order to do that, you have to have a tremendous amount of access to your users; we don't always have that, but when we do, participatory design can be a great technique.

This episode of Sound Notes is all about UX and Agile. Marcy Jacobs, Digital Service Expert for U.S. Digital Service and LeadingAgile's John Tanner join Dave Prior to explore the topic of UX and Agile. If you'd like to learn more about the specific questions address during the conversation, check out the show notes below. Show Notes John and Marcy Interview begins 00:08 Introductions to Marcy and John 00:42 The difference between UX, UI and Visual Design 02:27 An example of Visual Design, UI and UX 04:11 Focus Groups… BAD! 07:27 Where to get the info about your user/customer 08:46 What is User Centered Design 11:03 How do you help clients develop greater mindfulness about design 14:30 When the stakeholders “know” what the user needs19:25 Features and solution should be driven by understanding the problem 21:48 Changing the Portfolio Mindset 23:36 When they don’t know that they don’t understand the problem 25:40 Moving past the “just get it launched, we’ll fix it later” mindset 27:52 What do we mean by “MVP” and what do people actually need (not what do they want)? 29:43 What UX Metrics should we use to just success 31:28 Intranets… and pain 34:29 How much is good design is enough?Is there a point at which good design is not valuable? 36:44 Enticing management to support better design 38:52 If we are going to iterate, can’t just we fix the design later? 41:00 Dave’s hypothetical situation and a design-centric response 42:50 UX and Dev to working together on understanding user needs 45:59 Getting a more comprehensive view of what his happening for the user when they interact with hat you are building 48:51 What one thing do Marcy and John wish people understood about design 50:43 Getting the world to shift it’s thinking about design 51:51 Reaching Marcy and John for more information 54:27 Agile DC - Dave Nicolette Teaser 54:52 If you'd like to get in touch with Marcy Jacobs, you can find her on LinkedIn at https://www.linkedin.com/in/marcy-katz-jacobs-a26a5b John Tanner can be reached on the LeadingAgile site at http://www.leadingagile.com/guides/john-tanner/ or via LinkedIn at https://www.linkedin.com/in/tannerjs If you'd like to check out Agile DC to learn more about the even John mentioned, check out their website here: http://agiledc.org

A Q&A with Product Expert Laura Klein When: Thursday, September 15th at 10am PT / 1pm ET. Featuring: Laura Klein, Principal at Users Know Most companies trying to incorporate Lean Startup into their product development process run into similar issues. There’s the question of where good design, user research, and product management fit into the Build, Measure, Learn loop. There’s the challenge of building something people love while shipping code 50 times a day. How do you build something great today while also planning for what to build tomorrow? And should you focus on user acquisition or making your current users happy? Bring your questions, problems, and frustrations to this webcast with product expert Laura Klein. She’ll help you figure out how to create a user-centered, data-informed product cycle that lets you build, measure, and learn more effectively. Moderated by Phil Dillard, Lean Startup Co. Faculty

We talked with Zack Naylor, founder of Aurelius, about how to incorporate better user-centered design into our every day lives, and also did a little exploration into whether it's better to ride a roller coaster frontward or backward. Related Links: http://www.zacknaylor.com/ - Zack Naylor dot com https://twitter.com/zacknaylor - Zack on Twitter https://aureliuslab.com/ - Aurelius http://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing - Jobs to be Done / Milkshake Marketing https://en.wikipedia.org/wiki/User-centered_design - User Centered Design Professional Humans theme is: “We All Know The Way (Instrumental)” by The Builders And The Butchers. With additional music "Barbarian" by Pierlo. These songs is licensed under an Attribution-NonCommercial 3.0 International License. http://freemusicarchive.org/music/The_Builders_And_The_Butchers/ http://freemusicarchive.org/music/Pierlo/Olivetti_Prodest/10_Barbarian

Khalia Braswell has been a User Experience professional for several years creating responsive web user interfaces for enterprise solutions and startups. She applies User Centered Design concepts to technology solutions, which she has learned through experience as a User Experience Engineer at Apple, as well as, in the classroom while obtaining her Masters in Information Technology with a Concentration in Human Computer Interaction at UNC Charlotte. Khalia also founded the INTech Foundation, an organization that targets girls of color ages 10-13 to inform and inspire them to innovation in the technology industry. Check out her story!

Global Product Management Talk is pleased to bring you episode 060 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About our Guest: I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel introduced User-Centered Design at IBM in 1993 and assumed a company-wide role only two years later. He has written over 60 conference and journal publications, authored a book titled “User-Centered Design: An Integrated Approach,” contributed chapters to other edited books, and has served as editor for special issues of notable design journals.  He also hosts the Life Habits podcast, which helps you learn new habits to optimize your life so that you can stay sane in this crazy world. I tracked Karel down after seeing he was a keynote speaker at the Product Innovation Management annual conference, where he spoke on the topic of “The Power of Design for Business.”

I expect you'll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel introduced User-Centered Design at IBM in 1993 and assumed a company-wide role […]

I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel introduced User-Centered Design at IBM in 1993 and assumed a company-wide role […]

Design has often been cut off from the development side of the house, creating static images that are then handed off to developers to build. Invariably, this waterfall approach leads to unhappy designers and frustrated programmers, and often a product that misses the mark. Agile Development has solved many of the issues, but in many cases, designers still sit on the outside.   We’ll look at integrating your design team (even if it’s a team of one) into an agile development organization while still pushing user-centric design. We’ll study successes and failures from both consultancies (InfoEther, Hyphenated People, Meticulous) and product companies both large and small (LivingSocial, CargoSense). We’ll talk about strategies for getting your design and development teams aligned and working like a well-oiled machine.   This session will discuss:   * Integrating design into an agile development team * What processes work well * What processes lead to problems * Things to take back and try on their teams

Design has often been cut off from the development side of the house, creating static images that are then handed off to developers to build. Invariably, this waterfall approach leads to unhappy designers and frustrated programmers, and often a product that misses the mark. Agile Development has solved many of the issues, but in many cases, designers still sit on the outside.   We’ll look at integrating your design team (even if it’s a team of one) into an agile development organization while still pushing user-centric design. We’ll study successes and failures from both consultancies (InfoEther, Hyphenated People, Meticulous) and product companies both large and small (LivingSocial, CargoSense). We’ll talk about strategies for getting your design and development teams aligned and working like a well-oiled machine.   This session will discuss:   * Integrating design into an agile development team * What processes work well * What processes lead to problems * Things to take back and try on their teams

Design has often been cut off from the development side of the house, creating static images that are then handed off to developers to build. Invariably, this waterfall approach leads to unhappy designers and frustrated programmers, and often a product that misses the mark. Agile Development has solved many of the issues, but in many cases, designers still sit on the outside.   We’ll look at integrating your design team (even if it’s a team of one) into an agile development organization while still pushing user-centric design. We’ll study successes and failures from both consultancies (InfoEther, Hyphenated People, Meticulous) and product companies both large and small (LivingSocial, CargoSense). We’ll talk about strategies for getting your design and development teams aligned and working like a well-oiled machine.   This session will discuss:   * Integrating design into an agile development team * What processes work well * What processes lead to problems * Things to take back and try on their teams

Design has often been cut off from the development side of the house, creating static images that are then handed off to developers to build. Invariably, this waterfall approach leads to unhappy designers and frustrated programmers, and often a product that misses the mark. Agile Development has solved many of the issues, but in many cases, designers still sit on the outside.   We’ll look at integrating your design team (even if it’s a team of one) into an agile development organization while still pushing user-centric design. We’ll study successes and failures from both consultancies (InfoEther, Hyphenated People, Meticulous) and product companies both large and small (LivingSocial, CargoSense). We’ll talk about strategies for getting your design and development teams aligned and working like a well-oiled machine.   This session will discuss:   * Integrating design into an agile development team * What processes work well * What processes lead to problems * Things to take back and try on their teams

Design has often been cut off from the development side of the house, creating static images that are then handed off to developers to build. Invariably, this waterfall approach leads to unhappy designers and frustrated programmers, and often a product that misses the mark. Agile Development has solved many of the issues, but in many cases, designers still sit on the outside.   We’ll look at integrating your design team (even if it’s a team of one) into an agile development organization while still pushing user-centric design. We’ll study successes and failures from both consultancies (InfoEther, Hyphenated People, Meticulous) and product companies both large and small (LivingSocial, CargoSense). We’ll talk about strategies for getting your design and development teams aligned and working like a well-oiled machine.   This session will discuss:   * Integrating design into an agile development team * What processes work well * What processes lead to problems * Things to take back and try on their teams

In recent years the digital media has influenced many areas of our life. The transition from analogue to digital has substantially changed our ways of dealing with media collections. Today‟s interfaces for managing digital media mainly offer fixed linear models corresponding to the underlying technical concepts (folders, events, albums, etc.), or the metaphors borrowed from the analogue counterparts (e.g., stacks, film rolls). However, people‟s mental interpretations of their media collections often go beyond the scope of linear scan. Besides explicit search with specific goals, current interfaces can not sufficiently support the explorative and often non-linear behavior. This dissertation presents an exploration of interface design to enhance the browsing experience with media collections. The main outcome of this thesis is a new model of Exploratory Browsing to guide the design of interfaces to support the full range of browsing activities, especially the Exploratory Browsing. We define Exploratory Browsing as the behavior when the user is uncertain about her or his targets and needs to discover areas of interest (exploratory), in which she or he can explore in detail and possibly find some acceptable items (browsing). According to the browsing objectives, we group browsing activities into three categories: Search Browsing, General Purpose Browsing and Serendipitous Browsing. In the context of this thesis, Exploratory Browsing refers to the latter two browsing activities, which goes beyond explicit search with specific objectives. We systematically explore the design space of interfaces to support the Exploratory Browsing experience. Applying the methodology of User-Centered Design, we develop eight prototypes, covering two main usage contexts of browsing with personal collections and in online communities. The main studied media types are photographs and music. The main contribution of this thesis lies in deepening the understanding of how people‟s exploratory behavior has an impact on the interface design. This thesis contributes to the field of interface design for media collections in several aspects. With the goal to inform the interface design to support the Exploratory Browsing experience with media collections, we present a model of Exploratory Browsing, covering the full range of exploratory activities around media collections. We investigate this model in different usage contexts and develop eight prototypes. The substantial implications gathered during the development and evaluation of these prototypes inform the further refinement of our model: We uncover the underlying transitional relations between browsing activities and discover several stimulators to encourage a fluid and effective activity transition. Based on this model, we propose a catalogue of general interface characteristics, and employ this catalogue as criteria to analyze the effectiveness of our prototypes. We also present several general suggestions for designing interfaces for media collections.

Wir erweitern unseren Blog um einen regelmäßigen Videocast. In Zukunft werden wir uns dort mit den Themen User Experience Design und User Centered Design beschäftigen. In unserer ersten Folge beschäftigen wir uns unter anderem mit neuen Konzepten von Microsoft TechFest (und der Vollständigkeit halber mit dem Microsoft Courier Concept) sowie einer auf der Cebit gezeigten Read More

Lisa Norberg, Dean of the Libraries at Barnard College, discusses usability and assessment of the University of North Carolina's Library OPAC.

This week's episode continues the series of user experience fundamentals with Dr. Tobias Komischke Director of User Experience at Infragistics. Tobias shares seven user-centered design concepts and the associated dos and don'ts with each point.

What does it take to create great design experiences? User-Centered Design is built on the principle that focusing on people will lead to better design. In attempting to understand consumers, companies tend to overlook the messy complexities of life, resulting in incomplete ideas about their customers' behavior. Empathy and insight are needed to fundamentally change generative research and design.

Once seen as unsophisticated, childish and of low artistic value, comic-book art and culture has inspired artists and designers for generations and are now are often untapped resource for web design inspiration. In this session, designer and author of Transcending CSS, Andy Clarke will examine comic book layout, conventions and colour in the context of making inspirational designs for today’s web. Andy Clarke has been working on the web for almost ten years. He is a visual web designer based in the UK and started his design consultancy Stuff and Nonsense in 1998. As lead designer and creative director, his clients include national and international businesses, charities and government bodies. Andy is a member of the Web Standards Project where he redesigned the organization’s web site in 2006. He is also an invited expert to the W3C’s CSS Working Group. Andy regularly educates web designers on how to create beautiful, accessible web sites and he speaks at workshops and conference events worldwide. He writes about design and popular culture on his blog, All That Malarkey and is the author of Transcending CSS: The Fine Art of Web Design. Licensed as Creative Commons Attribution-Noncommercial-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa-nc/3.0/).

This Round table addresses the integration of User Centered Design into an agile project. This was a great conversation and I'd like to thank Rebecca Wirfs-Brock for helping set it up.