Podcasts about creativex

Creative is a strong performance lever. In fact, according to CreativeX, ad creative is responsible for nearly half of sales lift – which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn't advanced enough to measure creative decisions at scale. But that's changing.

THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/Find CreativeX online : https://www.creativex.com/Here's what we asked her : 1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency.2. We are at creative's most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content?3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content.4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything?5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing?6. Finally, touching creative all the time - what is your advice to building brands in a digital age?7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CreativeX's creative quality product can analyze all of a customer's creativity and rate how well its visual assets conform to the best practices of various digital platforms.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/creative-x-anastasia-leng .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

with Anne Joffre Bonnaillie Ads that portray women in a professional setting receive significantly less funding than those that portray them in traditional gender roles, found a 2022 research by CreativeX. Data like this show that while the portrayal of women on screen has changed over the last decades, the media and advertising industry still has a long way to go in terms of diversity and representation. A company that makes a stand for a more equal and inclusive world in advertising is Procter & Gamble, home to brands like Always, Gillette and Pampers. Their two main goals in this field are 100% accurate representation of women on screen, and hiring 50% female directors behind the camera. After five years, they are at more than 80% with the former and 47% with the latter. And as today's guest, Anne Joffre will tell you, these results not only create a positive impact for society, they're also a driver of business growth for P&G. Anne is Senior Director, Brand Building Integrated Communications at P&G. She is passionate about diversity and inclusion both on a personal and a professional level, and shares openly about these two sides throughout the episode. You will hear about what the key factors of success were for the company, how Anne developed the case for change internally, and the sound advice she has for organizations who want to combine being a force for good with the business perspective. This episode was recorded at a Role Model Series event that Fish in the Boardroom organized in cooperation with INSEAD Women in Business Alumni Club. Questions were asked by Kathrin Niederlaender. “There was also a research company called ADX who had the most prestigious research award that had demonstrated the correlation between gender equality in advertising and business building potential, like a plus 25% for ads that are portraying women in a progressive and positive manner.” What you will learn: A DE&I initiative will see results faster if top management embeds it into their strategy and prioritizes actively supporting it. If you want people in the organization to embrace the change you are trying to make, you have to help them to see DE&I not only as a force for good, but as a must-have to expand your reach and capture new markets. When you are first starting out with a DE&I initiative, employees will need information and tools to help them adapt to the new perspective. While this internal capability is being built, big change can come from making inclusive representation mandatory. Tips: Prepare a compelling business case for top management that shows the potential for growth in making DE&I a priority. Getting long-term commitment is easier when you have a few wins you can point to early on, so focus on getting those first. Set a clear expectation of inviting females into the areas of the business where they are traditionally underrepresented. This will let people know they need to plan ahead for finding the right talent. Be clear about your objectives and how you will track them from the start. Communicate that as part of the success drivers of the project and give regular feedback on progress. Find Anne online: LinkedIn: Anne Joffre Bonnaillie

Suite et fin de notre participation au Ad World 2022. La dernière fois, nous avons parlé de comment construire une bonne offre grâce aux conseils de Alex Cattoni. Cette fois, on revient davantage à la publicité Facebook et notamment, grâce à CreativeX. CreativeX est une entreprise qui est dans l'analyse permanente des créatifs via l'intelligence artificielle, elle travaille avec Meta, Google, Amazon et bien d'autres groupes tout autant gigantesque.  À force d'analyse, ils ont créé le CQS, soit le Score de Qualité des créatifs. C'est un taux calculé par le nombre de meilleures pratiques appliquées à un créatif (que ce soit une image ou une vidéo) divisé le nombre total des meilleures pratiques en place. La grosse découverte, c'est le plus haut votre score de qualité est élevé, le plus bas sera votre CPM. Le simple fait d'augmenter son score à hauteur de 10%, vous permet de diminuer le CPM de 2%. Lorsque vous êtes dans le tiers le plus élevé du CQS, c'est un CPM qui est 15% moins cher par rapport à vos concurrents qui sont dans le premier tiers. A nouveau, ce ne sont pas des résultats qui vont changer la donne dans l'immédiat. Mais 15% de moins sur votre CPM toute l'année, je vous laisse faire le calcul de ce que vous économisez. Les annonceurs qui réussissent à obtenir le meilleur score sur Instagram, peuvent s'attendre à une diminution de + de 25% de leur CPM et quasiment 20% sur Facebook. Pour la seconde conférence, on se tourne vers une thématique : la page de vente. Comprenez que lorsque vous renvoyez sur votre boutique en ligne, le trop grand nombre de choix, de boutons et de possibilités peut être un véritable frein à la conversion.  C'est pourquoi, Nik Sharma, CEO de l'agence HOOX, nous invite à utiliser des pages dédiées pour que votre expérience soit linéaire (avec donc moins de choix) que votre site (et toutes les portes de sortie que ça offre). C'est d'ailleurs, dans la Hero Section que se trouve le plus grand nombre d'erreurs commises. La première étant d'utiliser votre titre (et le sous-titre) pour autre chose qu'un argument de vente. Par exemple, mettre votre marque en titre est une occasion perdue de faire passer une promesse de résultat ou appuyer votre Unique Selling Proposition. Par exemple, sur notre page de webinaire, on ne va pas dire “Le webinaire 100% Facebook Ads !” mais plutôt “Optimisez vos campagnes dès maintenant sans craindre…” et la faire la liste de tous les obstacles que notre audience rencontre à l'heure actuelle. Bonne écoute ! L'équipe J7 Media L'étude de CreativeX : Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : PS : Nous sommes aussi sur !

Welcome to this special ‘best of...' edition of Power To Speak, the podcast. Unbelievably, the podcast is 2 years old. During that time, I've had the privilege to speak with creatives, business owners and thought leaders about the importance of creativity for their work and life, as well as their unique journeys. Thanks to the podcast I have learnt, been inspired, educated, and enthused by those I have interviewed. None more so than these seven inspiring gentlemen – I shall call them the Magnificent Seven! – bundled together in my, happy 2nd birthday, edition entitled, Six Marketing Masters, One Public Philosopher and Me. They are: Joseph Jaffe. Author of 5 books, including Built To Suck, Flip the Funnel and Z.E.R.O, thought leader, speaker and host and founder of CoronaTV. Trevor Young, strategist, Consultant and Content Marketing & Communications coach, author & Speaker. Jason Miller. Currently, the Marketing Director at CreativeX. Best-selling author of Welcome to the Funnel and founder of RockNRollCocktail.co.Former Senior Content Marketing Manager at LinkedIn and Senior Manager of Social Media Strategy at Marketo and Microsoft. Jon Burkhart. Award-winning keynote speaker and regular at South By Southwest Interactive, as well as a performer, educator, marketer and fire-cracking firebrand! Co-author of the marketing book Newsjacking: The Urgent Genius of Real-time Advertising and founder of marketing consultancy TBC Global Ltd.  Mark Masters. Founder of You Are The Media, author of The Content Revolution and all-around community building, and marketing legend. Geoff Cottrill. CMO of Topgolf. The former head of marketing for Coca-Cola, Converse and Starbucks Tom V Morris. Professor of philosophy, keynote speaker and author of 30, yes, 30 books, 0.4 secs. Tom Morris. Creativity comes from hard work. 1.37 secs. Joseph Jaffe. Marketing 101. Differentiation and the authentic voice. 3.01. Mark Masters. Pull a seat up at the table. Try something new. 3.39. Joseph Jaffe. Productive originality. original and purposeful. 5.25. Tom Morris. Rodin's The Thinker. Doing while thinking. Thinking while doing. 6.10. Jason Miller. The elegance of constraints. Creative leadership and permission to fail. 11.09. Geoff Cottrill. Speak up. What a creative boss can do. Coca Cola. 14.57. Joe Jaffe. 2020 sucked but it was great for humanity. 15.56. Tom Morris.  Disney and the philosophy of Winnie the Pooh 18.15. Mark Masters.  Step outside your comfort zone. Banish hierarchy, and create community. 22.17. Trevor Young. What do you want to be known for? Curiosity feeds evolution. 23.02. Jon Burkhart. Newsjacking, Deathjacking and highjacking. 29.25. Geoff Cottrill. Converse is 100 years old. What you should actually use an 8-week marketing budget for. 34.23 Tom Morris. If Harry Potter ran General Electric. Fear is a feeling; courage is a choice. 38.09 Mark Masters. The joker.

My guest is self-confessed Creativity Evangelist, metal kid and Clash super fan, Jason Miller. He was the Senior Content Marketing Manager at LinkedIn and Senior Manager of Social Media Strategy at Marketo and Microsoft and is currently, the Marketing Director at CreativeX,   He is the best selling author of Welcome to the Funnel and runs RockNRollCocktail.com. Jason is a global content marketing leader by day and a rock ‘n' roll photographer by night. Starting out as an artist development rep at Sony Music, he became friends with some of the world's biggest bands. After his first disastrous photo shoot, he vowed to master the camera and is now a legit photographer!! I first met Jason at an online You Are The Media lunch club where he is often called on to share his extensive content marketing knowledge with the crowd. However, it was Jason's interest in the subject of creativity that struck a chord with me. In our fun and fascinating conversation, Jason and I discuss how a heavy metal kid became the senior content marketing manager at Linkedin. Plus, Intelligent risk, photography, music and of course creativity and improvisation. Connect with Jason on LinkedIn, https://www.linkedin.com/in/jsnmiller/ Or on Instagram and Twitter @JasonMillerCA

Anastasia Leng discusses the development of AI-powered creative analytics that provides the ability to optimize distinctive brand elements like images, logos, and content of any type using empirical data on how those element's perform. Anastasia is the founder and CEO of CreativeX, a creative analytics company working to Maximize the impact of every creative decision through AI-powered technology. Host, Kevin Craine Do you want to be guest?

In this episode, Anastasia Leng recounts her journey from working on an ad product team at Google to bootstrapping a business and finding her way to becoming a CEO. She talks about how a side-project turned into a company, navigating through receiving “nos” at over 100 investor meetings, and how listening and project management helped her build a tech company without a tech background. Listen for advice on:Navigating difficult conversations as a team leaderHow the labels of “analytical” and “creative” can coexistDeveloping AI through trial and errorCreating infrastructure around creativityLearn more about:Anastasia Leng (Guest): https://www.linkedin.com/in/aleng/Zoia Kozakov (Host): http://www.linkedin.com/in/zoia-kozakovWomen in Innovation: http://www.womenininnovation.coBrand Copy by Nicole Beckley See acast.com/privacy for privacy and opt-out information.

This podcast interview focuses on product innovation that has the power to help us maximize the impact behind all our creative decisions, and my guest is Anastasia Leng, Founder, and CEO of CreativeX.Early in her career, Anastasia gained experience in brand strategy at Interbrand, spent 5+ years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.In 2012 she co-founded Hatch, one of Time Magazine's Top 10 Startups to Watch in New York and one of four most innovative retail companies.Today, she's the Founder & CEO of CreativeX, an automated creative excellence platform used by the world's most loved brands. The company is on a mission to advance creative expression through the clarity of data. And that inspired me, and hence I invited Anastasia to my podcast. We explore what's holding companies back in their growth because they're guessing what works/what doesn't work in relation to their creative efforts. Anastasia shares how she solved this problem internally first, and how investors then made them aware of the size of this problem globally. She explains how this triggered a major pivot and the effort and determination it took to get to Product-Market-Fit. Finally, she shares some of the secrets she learned in turning her company into a remarkable growth story.Here are some of her quotes:We make a lot of promises and have a lot of efforts to try and do things like be responsible citizens as brands to promote different people of all different colors and orientations. And yet, when we look at the content we put out, we don't always tell that story. And I think part of it is because it has become very, very difficult to analyze content at that scale and in an objective way. We can help o even get an initial pulse check as to how you're doing on things that don't even relate to marketing performance. What is the message you're really sending, I think is the broader question. And how do we help you figure out whether or not the messages that you are really sending actually are in line with the brand values and the things that you would like to be sending?During this interview, you will learn four things:Why having an honest perspective about how your company is really running is key. Staying in that bubble and thinking you've got everything together will just make the mess bigger. Why we're often the biggest obstacles in our own way Make the big bets. Think ‘what's the worst that can happen and push forward.' Your reflection will tell you ‘why didn't I do this sooner'Why success often starts by cutting things down to the coreFor more information about the guest from this week:Anastasia LengWebsite CreativeX See acast.com/privacy for privacy and opt-out information.

Marketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn. Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was in B2B marketing, he spent 10 years developing and executing marketing campaigns for some of the biggest names in music!!) that have had some of the biggest rewards of his career and the brands he has served. If you find yourself lately feeling boring or robotic, or measuring activity rather than outputs, Jason provides the pizazz you need to lead with creativity and produce transformational content.

On this episode of Hashmap on Tap, Anastasia Leng joins host Kelly Kohlleffel to talk about some fascinating marketing perspectives. Anastasia is Founder & CEO at CreativeX, which uses data and AI to help customers like Unilever, Heineken, ING, Facebook, and Pepsi achieve creative excellence at scale. Prior to CreativeX, she founded Hatch.io and spent time at Google and Interbrand doing both Product Marketing and Brand Strategy. Show Notes: Learn more about CreativeX: https://www.creativex.com/ Read CreativeX's report on creative quality: https://www.creativex.com/reports/creative-quality-score Connect with Anastasia on LinkedIn: https://www.linkedin.com/in/aleng/ On tap for today's episode: Casablance Tea & Apple Pie Chai Contact Us: https://www.hashmapinc.com/reach-out

Anastasia Leng discusses the development of AI-powered creative analytics that provides the ability to optimize distinctive brand elements like images, logos, and content of any type using empirical data on how those element's perform. Anastasia is the founder and CEO of CreativeX, a creative analytics company working to Maximize the impact of every creative decision through AI-powered technology. Host, Kevin Craine Do you want to be guest?

Martin is the Head of Operations at CreativeX. A b2b marketing software company that makes it easy for the world's largest companies to audit their creatives. Martin was previously at Uber - working on the early days of Uber Freight in Quality, Risk, Compliance, and Fraud, and managing the Pennsylvania Uber Rides market. Before that, Martin was in the nascent days of Amazon's home improvement and automation space. Also, a lover of corgis. Feel free to connect with him on LinkedIn here: https://www.linkedin.com/in/martinrufo Learn more about his business here: https://creativex.com/

Anastasia Leng is the founder and CEO of CreativeX, an AI-based creative analytics company. Creativex is doing some truly out-of-the-box data analytics to blend the creative aspects of marketing and data science together. By analyzing creativity at scale, the CreativeX technology aims to advance creative expression through the clarity of data. The company has been helping the world's most loved and biggest Fortune 500 brands, including Unilever, Mondelez, Heineken, ABI, Google, and more. Anastasia is also the Co-Founder and CEO of Hatch.co, which was named one of TimeOut's Best New Shopping Sites and one of Time Magazine's Top NY Startups in 2014. Before founding her own companies, Anastasia was Google's New Business Development Manager for Europe, Middle East, and Africa (EMEA). She was responsible for leading new business development initiatives, new product incubation, and exploratory efforts. At Google, she has worked on nearly all ad tech and analytics products from Google, led entrepreneurship efforts, and fostered partnerships for Google Voice, Chrome Web Store, and Wallet. Anastasia was named #2 on 30 Under 30 Most Important Women in Tech by Business Insider in 2013. In this exclusive episode, the discussion starts with the topic of building a distributed team and remote working. Anastasia shares her learning from the experience of building up their second office, which is in New York. How building a remote team opens up the pool of talents that one can access. How Anastasia started CreativeX. And, it is quite a story! It started when they tried to solve an internal problem of finding out the best performing creative and why it performed so well. Armed with this deep understanding of the problems many marketers and eCommerce face, Anastasia pivoted to start developing CreativeX. She also shares in-depth details about creative analytics, which is bringing a data-driven and analytics approach into your digital creative assets. How creative analytics can act as a layer of quality control on your millions of creative assets, where knowledge is shared and consistency is across the board. Creative analytics also cross-checks with other data points of performance advertising such as CPC, CPM, and CTR. With creative analytics, you can take the guesswork out of your marketing assets and pass on those learnings to everyone. Whether you're a digital marketing agency or working as an in house marketer and designer, this is the episode you must consider to improve your creative workflow. If you're a Chief Marketing Officer (CMO) with a global or regional presence, where brand consistency across multiple jurisdictions is a priority, consider reaching out to Anastasia and CreativeX as they have a solution for your problems. #BusinessAnalytics #DataAnalytics #CreativeAnalytics #CustomerExperience #DataScience --- Send in a voice message: https://anchor.fm/analyticsshow/message

In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals). Topics we discuss: 4 Steps to get to Creative Excellence for your creative content Examples of creative content that works Tips on how to create the best creative content on different platforms LinkedIn Anastasia Leng: https://www.linkedin.com/in/aleng/  Website CreativeX: https://www.creativex.com/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

For the latest Marketing Society podcast our Editor, Mike Piggott, spoke to https://www.linkedin.com/in/wael-jabi-54497014/ (Wael Jabi) from Nestlé, former Global Strategic Digital Partnerships Lead and now the current Global Head of Marketing and Comms for KitKat - and https://www.linkedin.com/in/aleng/ (Anastasia Leng), Founder and CEO of CreativeX. They discussed CreativeX's work with Nestle, creativity within constraints - particularly within the age of covid, how customers and society are now demanding the brands they buy from have purpose and stand for something, and lots more. The conversations lasts about 30 minutes - we hope you enjoy. About CreativeX CreativeX helps marketers at the world's leading brands, including Unilever, Mondelez, Facebook, Nestle, and Heineken, achieve creative excellence through AI-powered technology. CreativeX helps brands measure creative elements within their creative assets to improve creative quality, brand consistency, regulatory compliance, and representation in their campaigns globally. Founded in 2015, the company is headquartered in New York City with offices in London and Portland, Oregon. Learn more at http://creativex.com (creativex.com) or join Anastasia Leng (CEO and Co-Founder) on https://www.linkedin.com/in/aleng (LinkedIn).   For the latest news and insights on creative excellence, you can also sign up to CreativeX's https://share.hsforms.com/1DPjT97ASRiKobJEdNGrIFg5amkm (mailer) or browse their latest https://www.creativex.com/reports/creative-quality-score (research).

We sat with Anastasia Leng, CEO at CreativeX, to discuss her entrepreneurial journey and how she's evolved as a leader. https://www.cavesocial.com/anastasia-leng/

The Jeffs talk with Anastasia Leng, CEO of CreativeX & founder of Hatch. They discuss many must-know topics of innovation, including:What data-driven creative can do for brandsThe links between innovation strategy & leadershipStrategy from a standpoint of customer acquisitionGood to Great bookFollow Us on Facebook, Instagram, or TwitterGet in touch InnovationJunkie.com 

In this week's episode of Getting Real, we learn about an entrepreneur and her journey towards working with some of the world's leading companies and how she provides intentional and measurable creativity. Anastasia Leng is the Founder & CEO of CreativeX, an automated creative excellence platform that aims to showcase creative expression through the clarity of data. CreativeX is used globally by Fortune 500 brands like Heineken, Nestle, Unilever, and Facebook to measure creativity efficiency, consistency, and impact across their content. We are producing more content than we ever have before. What used to be easily managed by a team of people can no longer be done at scale. This is where the power of AI and data comes in. Anastasia leverages AI to help build a consistent tone of voice and image throughout a brand. There are a lot of “little” things you must think about and it's impossible to do this at scale, especially when there are cross-departmental teams to consider. Things like brand consistency, creative quality, and accurate representation are all important factors at play. AI brings these important data points together to ensure a brand is producing the right creative message at all times. Anastasia learned from her previous startup that imagery and video were important to brands, but she couldn't figure out what made certain videos click, and why others would fall short. She realized her company was running out of time and money, so she had to get smart. This is where the seed got planted and how CreativeX was eventually born.   Interview Links: Creativex.com Anastasia on LinkedIn Sponsored by: Eonetwork.org   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube   Did you enjoy today's episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.   Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.   We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne's original best-selling business book, Mastering the Rockefeller Habits).  

In this episode of Digital Transformation & Leadership Danny Levy talks to Anastasia Leng, Founder & CEO at Creativex. They get into why data-led creative is important now, common misconceptions when it comes to data-led creativity, applications of data within creativity and the opportunities of applying a data-led approach in the future. Connect with Anastasia on LinkedIn - https://www.linkedin.com/in/aleng/ For more info on Creativex visit - https://www.creativex.com/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message

Is it possible to track, measure and make data-driven decisions on your creative assets? Sure! Learn more about CreativeX from Founder and CEO, Anastasia Leng on this week's episode of The Future of BizTech.Learn more about CreativeX at: https://www.creativex.com/Find Anastasia Leng on LinkedIn here: https://www.linkedin.com/in/aleng/_____J.C. Granger is the founder and CEO of Infinity Marketing Group. The company provides marketing solutions and LinkedIn lead generation for B2B tech companies.Find J.C. on LinkedIn: https://www.linkedin.com/in/jcgranger/Learn more at https://www.infinitymgroup.com​Find the show notes and full transcript of this episode: https://www.infinitymgroup.com/epi-36-analyze-creative-assets-data-driven-decisions/

In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data.  CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide.  In this episode, we talk about Anastasia's journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur.   Don't Miss: 1. Anastasia's inspiration to build a creative tech company - 07:56 2. What is a “good” media content or creative - 19:08 3. Importance of creative quality in marketing performance - 37:21   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Anastasia's inspiring story of how she got to where she is today 2. Problems and missing pieces discovered in the creative world 3. What it means to scale your creative images and video at scale using data 4. What it's like to raise venture funding and capital to scale a business 5. She explains some of CreativeX's actionable insights and findings from the creative data collected 6. She describes her thoughts and advice on how to truly succeed as an entrepreneur 7. Anastasia talks about some of her toughest challenges in her career and how she overcame them 8. Anastasia defines her story in “one-word”   Follow Anastasia Leng Website: https://www.creativex.com/ Linkedin: https://www.linkedin.com/in/aleng/ Twitter: https://twitter.com/ponystasia   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Content creation is exploding as tools become more available to build content, more variations are created to accommodate the specific requirements of the medium, and responsibility for creative is spread across organizations, agencies, and even to consumers with user-generated content.Anastasia Leng, the founder and CEO of CreativeX, helps us understand how some of the most iconic brands in the world manage the explosive growth in their content catalogs without eroding the brand. She also shares some insights that she has learned from analyzing millions of creative assets across billions of ad units.Learn more about: Anastasia: https://www.linkedin.com/in/aleng/CreativeX: https://creativex.com/Plannuh: https://www.plannuh.com/  

Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and the science behind effective content creation? It all boils down to the impact of your brand based on the level of consistency of your creative content. Ben and Anastasia discuss how CreativeX approaches brand efficiency for each brand. Show NotesConnect With: Anastasia Leng: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content creation? As the CEO of CreativeX, Anastasia's job is to figure out the science behind the data from your content to help you to continue to create more effective content. Ben and Anastasia talk about the similarities between SEO and the CreativeX process. Show NotesConnect With: Anastasia Leng: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

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On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings. Anastasia Leng is the Founder & CEO of CreativeX. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world’s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.   You can learn more about Anastasia and CreativeX at https://www.creativex.com or on LinkedIn: Anastasia Leng | LinkedIn.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide.Prior to CreativeX, Anastasia co-founded Hatch, one of Time Magazine's Top 10 Startups to Watch in New York, and one of the four most innovative retail companies. Leng had spent more than five years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-make-better-decisions-creatives-s5e5/ A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Anastasia Leng is the Founder & CEO at CreativeX, a technology company whose mission is to advance creative expression through the clarity of data. Launched in 2015, CreativeX uses analytics tools to help Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, L'Oréal, and Pepsi to measure the efficiency, the consistency, and the impact of their visual marketing content across the globe. Fluent in three languages, Anastasia has been a nomad all her life. She has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and currently makes her home in New York City. With a background in psychology and sociology, she began her career in marketing in 2005. She joined Google in 2007 as a Product Marketing Manager, and eventually took on the role of New Business Development Manager, EMEA, where she led entrepreneurship efforts in Europe, Africa, and the Middle East, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet. In 2012, Anastasia launched herself into entrepreneurship when she co-founded Hatch.co, an e-commerce company that was selected as one of Time Magazine's "Top 10 Startups to Watch in New York", one of TimeOut NY's "Best New Shopping Sites of 2013", as well as one of the four most innovative retail companies by the National Retail Federation. In this interview, Anastasia talks about why it's so important for global brands to ensure quality and consistency across their creative marketing assets, how CreativeX helps Fortune 500 brands solve specific pain points around their visual content, and how she is successfully managing the international growth of her own company. Catch Anastasia's valuable insights!   Links: CreativeX website CreativeX Blog CreativeX on LinkedIn CreativeX on Twitter Anastasia on LinkedIn   This episode was sponsored by Vistatec.

In this special edition to mark the 10th episode of the Founder Coach Podcast, I unpack the most powerful moments on the show this far—moments that demonstrate and celebrate the power of vulnerable leadership. As well as sharing practical takeaways on topics like building a culture of resilience and challenge, managing stress, and stepping out of the details, I'll leave with you with some powerful questions that help you integrate these ideas in your role as a leader. I hope you enjoy listening to this episode as much as I enjoyed creating it. Key Timestamps: [01:21] Chris Edson, CEO Second Nature, on stepping out of the details [05:11] Paul Ford, CEO Acin, on building resilience [09:28] Jacob Waern, CEO EduMe, on showing vulnerability as a leader [13:00] Jack Tang, CEO Urban, on routines for stress management [16:01] Anastasia Leng, CEO CreativeX, on encouraging challenge from your team [21:01] Ben Stephenson, CEO Impala, on having tough conversations with leaders [25:27] Rebecca Kelly, CEO VenueScanner, on hiring a Chief of Staff [29:30] Will Read, CEO Sideways 6, on the importance of self-compassion A big thank you to all the CEOs that have taken part and supported our mission—to share unvarnished stories about the emotional realities of leading high-growth tech startups. You're not alone.

O que acontece no nosso cérebro quando criamos? Como temos ideias para uma melodia, um poema, quadro ou uma campanha de marketing? Nesse episódio especial Creative X + MIT, Andre Miceli e Stevens Rehen exploram o pensamento humano e explicam o que acontece em nossos cérebros quando operamos em modo criativo versus modo não criativo. O CreativeX + MIT é uma série de episódios mensais sobre criatividade e inovação, realizado em parceria com a Ambev CreativeX.

How do you get your team to speak up to the CEO? Meet Anastasia Leng, CEO of CreativeX—a Series A SaaS company that helps B2C brands understand the performance of image and video content. In this episode, Anastasia explains how she got term sheets for a company with no name, unpacks the founder-investor partnership, and explains why high-standards are a perk. We also discuss 'Devil's Avocado' (a term borrowed from Sarah Wood), and other ways to encourage constructive dissent. Key links: CreativeX website: https://www.creativex.com/ Open job positions: https://creativex.freshteam.com/jobs Anastasia Leng profile: https://www.linkedin.com/in/aleng/ Dave's essay on wise interventions: http://bit.ly/wise-interventions Key timestamps: [01:01] What's it like to be back in the office (alone)? [05:50] How do you collect data on being 'on-brand'? [08:20] Tell us about your Series A raise. [12:09] How did you go from agency to SaaS? [23:21] What's it like to lead a team of 35 employees? [27:01] How did you define your company's values? [31:21] What are the challenges of having a culture of constructive dissent? [33:13] How do you encourage people to speak up? Thanks to Alex Dunsdon and John Griffin for their great input. Got feedback? Email us on podcast@foundercoach.co. And don't forget to hit follow/subscribe so you don't miss out on new episodes.

Soft skills e outras habilidades focadas em inteligência emocional e comunicação interpessoal são cada vez mais relevantes para todos os profissionais, principalmente os criativos, que enfrentam a possibilidade de ser substituídos por ferramentas de automação, como a GPT-3. Nesse episódio especial CreativeX + MIT, Andre Miceli conversa com Luciana Bazanella , cofundadora da White Rabbit , empresa especializada em exploração de tendências e foresight, para entender como essas habilidades podem ajudar profissionais criativos a manter a sua relevância, e como a empatia pode ajudar nesse processo. O CreativeX + MIT é uma série de episódios mensais sobre criatividade e inovação, realizado em parceria com a Ambev.

O data innovation, ou data driven innovation, aos poucos deixa de ser um diferencial e começa a se tornar uma norma em agências de marketing, publicidade e outras empresas. Especialistas de dados veem cada vez mais a necessidade de comunicar suas informações de forma mais criativa, fazendo o uso do storytelling, enquanto profissionais de comunicação, que antes possuíam apenas seu repertório de conhecimento e experiências prévias, agora possuem uma quantidade imensa de dados para organizar, interpretar e decifrar para tomar decisões mais precisas e eficientes. Nesse episódio especial CreativeX + MIT, André Miceli conversa com Ricardo Cappra, pesquisador de cultura analítica e cientista chefe do Cappra Institute for data science, sobre os novos processos de inovação movidos por dados, e como isso se torna cada vez mais essencial dentro das empresas. O CreativeX + MIT é uma série de episódios mensais sobre criatividade e inovação, realizado em parceria com a Ambev CreativeX.

Se colocar à frente do mercado é sempre desafiador, ainda mais com a economia e tecnologias em constante mudança. Para profissionais da área de comunicação, acompanhar as novas tendências e entender seus significados é essencial, e pode abrir caminhos inovadores para o desenvolvimento dos produtos ou serviços de uma empresa. Nesse episódio especial CreativeX + MIT, André Miceli conversa com Rafael Coimbra, editor de conteúdos digitais aqui na MIT Technology Review Brasil, para entender como criatividade, agilidade e dados se tornaram as principais ferramentas do profissional de comunicação, na era das tecnologias preditivas. O CreativeX + MIT é uma série de episódios mensais sobre criatividade e inovação, realizado em parceria com a Ambev.

A busca por diversidade no ambiente de trabalho não é apenas uma luta social, é fator chave para inovação. Um time plural consegue acumular vivências únicas e trazer perspectivas novas para os problemas enfrentados, algo que é necessário em tempos de incerteza. Nesse podcast, André Miceli conversa com Nina da Hora, cientista da computação e colunista da MIT Technology Review Brasil, sobre o papel da diversidade nos negócios e como a tecnologia pode ser uma aliada na construção de novos cenários de disrupção para o mercado. O CreativeX + MIT é uma série de episódios mensais que busca construir uma nova cultura criativa, mais democrática e acessível. Realizado em parceria com a Ambev.