Podcasts about field marketing manager

In this episode I'm joined by Jesse Teron, our head coach here at Painter Growth and we dive into some real-world solutions to help your painting business thrive—even during slow seasons. ❄ Here's what we cover:

Invitée :  Leila Nigou, Senior Field Marketing Manager, Contentsquare.     Dans cet épisode, je discute avec Leila Nigou, Senior Field  Marketing Manager chez Content Square, de son expertise en marketing B2B, en particulier dans le secteur du SaaS. Leila explique le rôle clé du Field Marketing Manager dans la conception de campagnes ciblées pour améliorer la présence de la marque et générer des leads, tout en soulignant l'importance d'une collaboration étroite avec les équipes commerciales. Nous explorons comment le Field Marketing est à la fois opérationnel et stratégique, avec des exemples concrets de son travail d'intermédiaire entre les initiatives globales et les spécificités du marché local. Leila partage également les défis rencontrés dans la coordination globale-locale, ainsi que son approche pour mesurer l'efficacité des campagnes par des KPI pertinents. Elle conclut en mettant en avant l'importance du Field Marketing dans l'expérience client et la nécessité de bâtir des relations solides en mettant les clients au centre des initiatives marketing. -- Au menu de cette conversation entre Leila et Mony : 0:04 Introduction au Marketing B2B 0:51 Le Rôle de Field Marketing 2:19 Lien Global et Local 4:58 Coordination entre Équipes 6:05 Défis du Field Marketing 7:26 Équilibre Stratégique et Opérationnel 11:27 Mesurer l'Impact du Marketing 16:13 Contribution à l'Expérience Client 18:04 Stratégies de Témoignages Clients 21:11 Quand Embaucher un Field Marketing Manager 22:42 Conseils pour Maximiser l'Impact Références : LinkedIn de Leila https://www.linkedin.com/in/leila-marie-nigou/ Contentsquare: https://contentsquare.com/  -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Ready to really grow? Schedule a meeting now with my team: ⁠⁠go.paintergrowth.com/schedule?el=impactpodcast⁠⁠ Today, our coaches Rich and Gavin tackle some of those common challenges painting contractors face when growing their business. From letting go of control to building a strong team, they share strategies to help you confidently scale your company. Client expectations got you stressed? They share with you tips on managing scope creep and setting clear boundaries with written proposals. Plus, they dive into transitioning from residential to commercial projects, sharing insights on starting small, and building relationships that lead to repeat business. And let's not forget marketing! Learn how hiring a Field Marketing Manager can help keep the leads flowing and your calendar full of jobs! Submit your painting struggle for a solution ⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠ Don't miss our training series on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@paintergrowthblueprint⁠⁠⁠⁠ Painter Growth Secrets Facebook group: ⁠⁠⁠⁠https://www.facebook.com/groups/paintergrowth⁠

Episode 333 Communal Growth   In life we all put aside something when life becomes to busy, maybe it was a hobby you used to enjoy, or a new project you swear you're going to get to you just need to finish this other thing first, or maybe it's a skill from your childhood like playing the flute that you decided to put away because of limitations or self intimidation. But that's the great thing about life, we have all the time in the world to pick back up those things and enjoy them again. In this episode Sarah Elkins and D'Vaughn Hayes discuss the importance of giving yourself grace when you are trying to pick up something new, the importance and value of encouraging another to do the same, and how through these experiences we grow into stronger and happier individuals.    Highlights The universe brings us together in strange and amazing ways. The importance of music in our lives and how it comes back during times in our life when we need it most. It's okay if it takes time for you to pick up something you want to do or if you aren't good at it immediately. It takes time. The self-fulfillment of helping another grow.   Quotes “The sales just makes sense because it's “Hey you have this issue or this problem with your organization, I've got this really great solution and makes sense, let's move forward. Everybody's happy.” of course it benefits me and my bottom line and the income I bring into my family, so you get some warm and fuzzies there but the real impact for me is what I do to help other people get to where they want to be, to help them share their stories, or to watch them grow right in front of my eyes. To the person that they didn't think they could be when we first met and just to watch that process is incredible.” “That's not a good thing, as a community for your youth to grow up thinking that and believing that (There are no options or opportunities in the place you grew up) and just having this sense that they need to leave. If your community is to grow and thrive it needs to retain young people, they need to believe that this is a place where things happen where they can envision a bright future for themselves.”   Dear Listeners it is now your turn, I want to know what you're going to pick up that you put aside years before? What is one of those ideas that you've had in your head that maybe you started in the past and gave up too soon. I want to know about this and D'Vaughn wants to hear about it so we can support you in reaching that goal or sharing that idea so you feel compelled to complete it. And, as always, thank you for listening.    About D'Vaughn  D'Vaughn LaSean Hayes is a seasoned professional with a proven track record in sales, marketing, and leadership. Currently serving as the Field Marketing Manager for Billings at TDS Telecommunications, D'Vaughn has consistently driven impressive results. His innovative strategies led to an exceptional $2 Million ROI in his first year, exceeding company standards. In 2023, he achieved an NPV of $1.5 million and an IRR of 83%, earning a well-deserved promotion to the role of Commercial Sales Manager for all of Montana, set to commence on 12/04/2023. Beyond his corporate success, D'Vaughn actively contributes to community service. As the Director and Lead Organizer of TEDxBillings, Incoming Chair of Billings NextGEN, and a Member of the Board of Directors for United Way of Yellowstone County, he thrives on driving positive change. D'Vaughn is a social media influencer, running @406media with 11.5k followers, sharing content about the great state of Montana. He serves as the Marketing Director and Project Manager for Beartooth Mountain Saloon, a Bitcoin mining operation set to launch in early 2024. D'Vaughn has diverse experience in the crypto community, primarily on the Cardano blockchain. Recipient of multiple prestigious awards, including the 2021 NextGEN Exceptional Emerging Leader Business Excellence Award from The Billings Chamber of Commerce, 40 under Forty Honoree of the 2022 class by the Billings Gazette, and the 2014 Market Manager of the Year Award from Smart Circle International, as well as an Outstanding Achievement Award from Smart Circle International, Consumer Electronics Partner of the Year Award from DirecTV, and recognition as one of the Top 5 salespersons in the whole country by DirecTV and Smart Circle International, D'Vaughn is celebrated for his outstanding contributions. Be sure to check out his LinkedIn, Facebook, and Instagram!  About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads, but the relationships she fosters in the industry.The conversation wraps up with Liat offering advice to those starting their podcasting journey. She encourages listeners to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered. This episode is a treasure trove of insights for anyone interested in podcasting, AI, and healthcare.

Chase Alderton is the Senior Partner and Field Marketing Manager at Recharge, which helps merchants launch and scale their subscription businesses by turning one-time buyers into loyal repeat customers. In his role, he works with the Recharge Agency Partner network. Chase has held multiple positions at Recharge, including Marketing Associate and Partner Marketing Manager. He also hosts the Hit Subscribe podcast, which shares stories of entrepreneurs scaling eCommerce businesses.  In this episode… Customer lifetime value and retention remain top-of-mind as brands spend their advertising dollars generating website leads and conversions. Subscription programs are optimal for acquiring customer loyalty, but companies must structure them accordingly to accelerate profitability. How should you leverage subscriptions for your business model? eCommerce professional Chase Alderton observes three distinct types of subscription models. Subscribe and save programs offer customers discounts on repeat purchases, while subscription boxes are products curated to consumer preferences. The most overlooked yet fruitful offering is the membership model, which requires customers to sign up to receive exclusive access to deals, promotions, and support. Optimizing these offerings requires upselling and cross-selling products by building a community of brand advocates. You can also employ various communication touchpoints to deliver additional value.  Join Aaron Conant in today's episode of The Digital Deep Dive as he speaks with Chase Alderton, Recharge's Senior Partner and Field Marketing Manager, about building subscription models for customer retention and lifetime value. Chase shares strategies for boosting subscription revenue, examples of effective subscription models, and the importance of experimenting with various subscription programs.

Get ready for an exciting ride as our podcast host, Andrew, chats with the awesome Priyanka Dasgupta, the Field Marketing Manager at Kyndryl.Discover the origin story of this global powerhouse renowned for designing, managing, and modernizing mission-critical technology systems. With a focus on innovation and collaboration, Kyndryl sets new standards in excellence. Uncover their world-class talent, remarkable track record serving 75 of the Fortune 100, and their unwavering commitment to advancing the systems that fuel human progress. Get ready for an inspiring exploration with the heartbeat of progress!Learn more about them at their website https://www.kyndryl.com/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of my mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.  Key Takeaways: Learn the framework for launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

360's Vaughn Lowery had an impromptu dialogue with a list of enthusiastic humanitarians: Jesse Dylan, Co-founder of Snowcrash; Sarah Porter, Director of Business Development and Strategic Partnerships at Hope for Haiti; Fabiola Coupet, Since Eve Collective; Nicole Buffett, NFT Artist; Morgan Carroll, Field Marketing Manager for The Giving Block; and Daphne Darbouze, Since Eve Collective.Read more: https://the360mag.com/nft-vip-recapMusic: https://the360mag.com/LaJune

Account-based marketing is a strategic approach to marketing that targets individual customer ‘accounts' with campaigns specifically aimed at them. And this is becoming increasingly popular in today's business landscape, especially in the B2B Tech space where marketers are under more pressure than ever to deliver results.In this podcast, Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase, provides detailed guidance for implementing an ABM strategy of your own to help drive pipeline and significant growth for your business. We cover;What you should do first if you're looking to increase your pipelineAccount Based Experience. What it is and how you can implement itHow to align sales & marketing with 'Shark Week'The metrics Demandbase's demand gen marketing team track Challenges with implementing an ABM strategyThe MarTech stack Leanne recommendsMore about the Women in B2B Network and recommendations for better gender equality and inclusionAdvice for ambitious young women to find companies that can help them achieve their career goalsAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Kelsey Hitchen (RPTA '17), Field Marketing Manager at Firestone Walker Brewing Company, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

Emory Innovators, brought to you by The Hatchery, Emory Center for Innovation, showcases conversations with Emory faculty, staff, and alumni who work in innovation and entrepreneurship, or have taken innovative approaches to design their careers and disrupting their industries. The Hatchery invited Roshni Rai to speak with us about her innovative career path and how she got there.Roshni is the Field Marketing Manager at Creature Comforts Brewing, where she focuses on partnerships and Design Thinking benefitting social/sustainable impact, as well as DE&I. She has had the opportunity to increase social impact, sustainability, and diversity, equity & inclusion while also reducing costs and increasing revenue through creating partnerships with national and global corporations, non-profits, and government such as IHG Hotels and Resorts, American Red Cross, US Department of Energy, and more. Roshni has an undergraduate degree in Psychology from Emory University and an MBA from USC Marshall School of Business.

In dieser Folge des Digital Insurance Podcast spreche ich mit Peter Haase, Field Marketing Manager und Thorsten Herrmann, Integration Platform Developer bei Boomi. Bei Boomi handelt es sich um ein Softwareunternehmen mit dem Hauptsitz in den USA. Es wurde 2000 gegründet und hat sich seitdem stetig weiterentwickelt. Heute spezialisiert es sich auf das Bereitstellen einer Plattform zur Integration komplexer Daten und Applikationen. Hunderte von Applikationen sind bei Versicherern keine Seltenheit. Daten werden von A nach B transferiert und wieder zurück. Die Ansprüche, was die Datenverarbeitung angeht, sind in den letzten Jahren gestiegen. Entsprechende Automatisierungsprozesse sind heute nötig, erklärt mir Thorsten Herrmann. Mit der Zeit entwickelt sich bei vielen Unternehmen ein Busch von Verästelungen. An all diesen Stellen kommt Boomi ins Spiel. Boomi bietet eine Plattform, mit der Unternehmen ihre Applikationen und den damit verbundenen Datenaustausch erleichtern können. “Wir ersetzen generell erst mal nichts”, erklärt mir Peter Haase. Stattdessen kämen mit der Plattform sogenannte Konnektoren zum Einsatz. Dabei handelt es sich um definierte Schnittstellen, die wissen, wie sie mit Daten in einer bestimmten Applikation umgehen müssen. Das Aufsetzen eines ersten Prototyps, der einen Transfer von Datenbank zu Datenbank absolviere, ließe sich in wenigen Stunden bewerkstelligen, so Thorsten. Links in dieser Ausgabe Zur Homepage von Jonas Piela Zum LinkedIn-Profil von Jonas Piela Zum LinkedIn-Profil von Peter Haase Zum LinkedIn-Profil von Thorsten Herrmann Über diesen Podcast Folgt uns auf LinkedIn für mehr Podcast-Updates Zur Podcast-Website Wir suchen immer nach neuen und spannenden Gesprächspartnern. Meldet euch bei Susan.

This episode of the Live Better Seller Better Podcast features Arthur Castillo, Field Marketing Manager at Chili Piper. Arthur shares several tangible ways you can clean up your inbound processes and convert more demos.His tips include the use of a calendar at the bottom of pages and using the power of engagement to instill trust. Arthur also gives his insights for both sellers and marketers on how they can improve their engagement based on his experiences from both sides of the fence.HIGHLIGHTSStreamline inbound leads to convert more to demosInclude a calendar and call them back to show engagementBest practices in email follow upTip for sales: Leverage your access to communitiesTip for marketing: Talk to the customersQUOTESArthur: "If you're scheduling that within the first, same day—unreal—first two days, the show rate of that meeting increases three to five times. So, the quicker you can get them into your sales funnel, that's huge and obviously it would accelerate everything and... really shaping that buyer's journey."Arthur: " I think there has to be, on that first call, seeking to understand more than qualifying ourselves. What is it that brought them here? Who did they speak with that said, hey, maybe you should check this out."Arthur: "When you're building your outbound program, you go to the marketing leader and you're like, what are the top things that they're clicking into so you can start to frame. It's almost a validation of like, okay, this seems to be what they care about, how do I now convert that to my outbound messaging?"You can find out more about Arthur in the links below:LinkedIn: https://www.linkedin.com/in/arthur-castillo/

When industrial companies hire a Marketing Manager, are they really looking for a Field Marketing Manager? Tradeshows, swag, and collateral are the most asked for marketing deliverables in industrial - there's no denying it. But most industrial companies don't approach these things in a strategic way. That's where a skilled field marketer comes in. MJ & Matt are joined by Nick Bennett - the #1 field marketer on LinkedIn (according to MJ). In this episode, we dive into field marketing - how it's aligned with ABM, how to create a strategy behind it, and best tools for execution. Click here for 50% off Nick's new course, the The Real ABM Playbook

When your father is a champion walleye angler, wouldn't it make sense for the son to follow in his footsteps chasing big ‘eyes? Not in this case! Adam Neu has broken the mold and has become a professional bass fisherman. And quite the successful bass fisherman this young man has become. He's mixing it up with the big boys on the Bass Opens and doing a heck of a great job. Is the Elite Circuit and a Bassmaster Classic in Adam Neu's future? We certainly think so. Listen to Adam tell his story.He used to be the Field Marketing Manager for Daiwa. Who deserves a promotion more than our good friend, Marc Mills. Let Marc tell us all about it and also what's going on at Daiwa!Who better to talk to as we roll from late summer fishing into early fall fishing? Dan Johnston from St. Croix, that's who!

With a background in sports marketing, Liv Nagler knew she wanted to be in an industry that was closer to her passion. In 2013, when Cannabis became legal for recreational use, Liv made the move to Seattle to pursue a career in Cannabis. She also started Liv's Leaves, an accessories line for cannabis lovers and stoners. Listen in as we talk to Liv about marketing in the Cannabis industry and consulting as a Cannabis educator.Connect w/ Liv:Pax www.LivsLeaves.comLiv's Leaves (@livsleaves) • Instagram Liv LaVonne (@livlavonne) • Instagram  Be sure to subscribe to be notified of new podcasts.

Neil talks to Field Marketing Manager of Yogurtland Melissa Luna and Operations Manager of Egg N Bird Nick Roberson. Established in January 2021 by the founders of Yogurtland, Egg N Bird was created on a simple idea: offer delicious food at an amazing value. The flavors are southern meets asian influence. The founder loves to cook & created these recipes. Listen to them tell Neil about it!

Welcome to another episode of B2B Marketing & More. I have a very unique guest today: Lindsay Baggett. She's a senior Field Marketing Manager from Couchbase. Lindsay will share more about what field marketing is and tips for creating a good field marketing plan. Couchbase creates the next generation of database platform that will take you… Take you to where? I don't know, you know. I'm going to have Lindsay tell me about it. So Lindsay it’s so good, so good to have you on the show!     Lindsay Baggett: Thank you for having me.   Pam Didner: Yeah, so I did not even finish a sentence about the Couchbase. Can you tell me a little bit about Couchbase in terms of next generation data-based platform and what it does?   Lindsay Baggett: Yes, Couchbase is a NoSQL database platform. And we work with some of the largest companies, uh, large enterprise companies. I won't name them in case some of them are, uh, legally not allowed to be public,   Pam Didner: Yeah, under NDA, I totally understand.   Lindsay Baggett: But, um, but you probably use this every single day. Whenever you travel, whenever you use your phone, um, shopping online, all kinds of things. You probably don't even realize it. That's Couchbase.   Pam Didner: Alright. So it's something that’s back-end and it makes our life easy.   Lindsay Baggett: Oh yeah.   Pam Didner: Can you also tell us a little bit about yourself, especially what is field marketing?   Lindsay Baggett: Yeah, so I've been doing field marketing for almost, um, geez, over 10 years, 11, 12 years now. And filed marketing is, it's kind of, you think of—you know there’s lots of different aspects of marketing. I think of field marketing as like the shotgun and sometimes even sniper rifle of marketing. This goal of field marketing is to get our sales face to face with the right titles within their targeted accounts, so that they can have high level high interactions with those prospects, build their relationships and hopefully, you know, get into accounts. And also for their prospects where they already have established relationships and maybe are within the sales cycle, so marketing should be able to help them speed along that field, that sales cycle.   Pam Didner: Got it. So field marketing is, um, a marketing role within the sales organization that really try to support sales so they can accelerate their conversion. And how is that different than account-based marketing or even a sales enablement or sales operations?   Lindsay Baggett: Yeah, there are days where, um, it's kind of hard to distinguish field marketing from ABM or what people started saying like, “Oh, we need to start integrating more ABM tactics.” It's like, “well, wait a minute. Like, we're, we do this already.”   Pam Didner: Yeah, so I'm pretty sure that's a part of your scope. Yes. (laughs)   Lindsay Baggett: So while marketing is not ABM, um, we definitely utilize ABM day in and day out. It's definitely our bread and butter. Um, and also it may also depend, I guess, kind of along the lines of how mature your, your market is, how mature your, your prospects are and your relationships there. So, um, it, it delves into to sales enablement and operations as well. How well we can equip our sales teams with content and collateral tools for them to get in front of their, their prospects more effectively and increased engagement.   Pam Didner: It sounds like the ABM is basically nests very nicely as a pod of your job scope. And depending on how organization is structured, you know, there are some overlapping, obviously among sales enablement, sales operation, and also field marketing. But in general, all three organizations, uh, work together collectively to support.   Lindsay Baggett: Yep.   Pam Didner: That's a fair statement?   Lindsay Baggett: Yes.   Pam Didner: Excellent. Excellent. What are some of the planning elements, uh, that should be incorporated when you create a field marketing plan? And how is that different than the overall say corporate marketing plan? Are they the same? Why are they different?   Lindsay Baggett: So I think that they go hand in hand. I think like overall, the overarching plan is the marketing plan. And the field marketing plan should play alongside that. Right? Like we should be going after or strategizing with the same verticals, um, topics and that kind of thing, because you're going to be recycling a lot of content, or you want to be recycling a lot of the messaging and making sure that you're, you're sending out the same messaging at the same time. So it should be a cohesive plan. But how it differs is the field marketing plan is so much more targeted. We're not going after everybody. We're not just about brand awareness. We're about increasing engagement within our target accounts. So, um, the most important element, I would say the number one, the first thing that you should do, um, even before you start your field marketing plan is talk with your sales team and that's not just your sales rep--   Pam Didner: So true. I'm so happy you brought that up. I mean, my God, that's the most important thing to see when you want to create any kind of sales enablement, or even field marketing plans, number one, thing is talk to your sales. So true. Go ahead.   Lindsay Baggett: Yeah, you can't, you can't begin anywhere unless you've talked to your sales team. So your sales reps, their BDR, SDR--whichever acronym you use--the area directors, even your VPs, what is their strategy? What are they going after? What is, how are they focusing their team? So you take their overall strategy, then you're going taking it to the rep level. You've hit. You're going to have a lot of one-on-ones and you hopefully you'll continue to have one-on-ones throughout the quarter. Um, who are their target accounts? This is the most important thing for you, too. It's tactical, but also from a planning perspective, who are their targeted accounts? Start with their top 25, top 25, top 50, and then on down that way you can prioritize, um, your activity around different accounts. If you do not know who your target accounts are, if you don't know what your sales team's tactics and strategies are for the quarter, for the year, you won't know where to begin with field marketing. So I would start there, Once you kind of get a feel for where their focus is, what verticals, um, what prospects, also where are they within these prospects? Do we need brand awareness? Are they in these accounts already? You have to understand the landscape of each rep's territory, because some reps may have an overwhelming amount of green fields or white space accounts where they don't know who your company is. Some may have very well established territories, where they have a lot of relationships with a lot of their prospects. They have a lot of customers and you're going to create tailored content and activity for them that's going to match the landscape of their, of their territory. So communicate, communicate, communicate, educate yourself as much as possible with your sales team on each of their territories. And then make sure that your ideas and everything arch back to the directors and what their strategies are for their overall team, for their particular region.   Pam Didner: You mentioned about “green field.” What is that? That sounds like a very special terms. So can you explain that a little bit?   Lindsay Baggett: Yeah. So depending on the sales organization, some of them we'll call them “white space accounts,” “green field territory,” and “green field accounts.” It's basically accounts that may not know who you are. We're not in there. They're not customers. They're completely brand new and maybe it's completely oblivious to your company. But they're within their target accounts. They're trying to get into, try to penetrate these accounts.   Pam Didner: Understood, understood. So with that being said, I totally, I understand your point of view on I 100% agree with you that the corporate marketing tend to be like overarching marketing strategy, and then field marketing needs to compliment that and make sure that it aligned. And that's where you, you know, from corporate marketing, that's where you get the messaging. And that's why you get some of the support, as well, in terms of doing field marketing. You mentioned about fuel marketing is really very much account specific centric. That makes me think field marketing is very hard to scale. I mean, Lindsay, you are one person that's assumed you actually have a big team. That's only so many accounts that you can support. So what is the biggest drawback in terms of field marketing, especially in trends of a scalability?   Lindsay Baggett: Yeah, so scalability is, is definitely a challenge. Um, I think that this is where we as field marketers are-- I mean, everyone we're all trying to do more, right? Every single day, we have to do more—   Pam Didner: With less, I know. Uh-huh.   Lindsay Baggett: The biggest, I think the biggest challenge is scalability. And, um, one thing that I do to, um, kind of help scale the activity is basically create a menu of activities that would be appropriate for different levels of engagement. So if you put your reps that have very green field territories, they're going to have more activities that are more around just brand awareness, maybe relying on third parties, um, things that are going to help increase awareness, increase engagement, and just get their foot in the door or, or get the notoriety that people may even answer an email. That's your goal. Then for those where they have maybe more mature of territories, where they have a lot of customers, they have a lot of relationships with their target prospects, um, you can have more hosted, networking, engaging high level high interaction, um, networking events where they're just establishing, um, or progressing their relationship within those accounts. Um, and so it was like create different buckets, essentially for the different personas and for the, um, different, um, maturity levels of each territory.   Pam Didner: That makes a lot of sense. So it's basically, you have to find a balance between like very, very tailored type of, uh, support, uh, to a very standardized support. And the field marketing really depends on, obviously the level of the accounts, uh, that sales are engaging with them and also depending on different stage. You need to somehow find a balance. You cannot do 100% customize and tailor engagement all the time, but you cannot standardize everything that to the point that you cannot differentiate in terms of why you do for different accounts. So you need to find somehow that balance and create kind of, you know, ala carte type of menu and you as a team, you as a, uh, as an individual or as a, a team of the field marketers know how to engage and to support as many accounts as possible.   Lindsay Baggett: I think a good analogy would be, um, almost like a prescription, right? You're the doctor, they’re the patient. They come to you and say, “Hey, here are all of my symptoms,” right? “These are my target accounts. These are the challenges that I'm having with them.” And then based on that, you can create, you know, once you've interviewed all of your, uh, your rep, we have different ideas too, for activities to address the different levels. And then from there, you can prescribe, essentially, an activity or activities, a sequence of activities for those particular symptoms for their situation.     Pam Didner: That makes sense. That makes sense. And addition to the marketing team and the sales organization, are there any stakeholders that you need to work very closely to get your plan completed and approved?   Lindsay Baggett: Yes.   Pam Didner: Who are they?   Lindsay Baggett: So I think the most important stakeholders are always going to be your sales organization, your sales team. Especially your number one stakeholder is your sales rep. Because you cannot do any activity without 100%. Buy-in from your sales rep. If they are not 100% committed (laughs)   Pam Didner: So true! Amen to that! You know marketers can do whatever they want. Sales, if they’re not bought into it. Forget it. Don't support sales, period. They have to buy into it before you do anything. I'm 100% agree with that statement. I learned that the hard way (laughs).   Lindsay Baggett: “Oh, I’m Marketing! I’ll just be able them this on a silver platter. They're going to have all these prospects there and it's going to be amazing.” At the end of the day, you are marketing, they are sales. They own the relationships with their prospects and I speak of it as it's my job to create the watering hole, right. “I build the watering hole. It's your job to get your prospects to the watering hole, and then hopefully it's your job to get them to drink it. It's not my job to get your prospects to drink water. I just built the watering hole.” So like, while obviously we do provide air cover, we're going to market it and everything else are going to try and make it as appealing of a waterhole as humanly possible, but it's (Pam laughs) their job to get them to the watering hole. (laughs)   Pam Didner: So with that being said, what are some of the top challenges if someone wants to be a field marketer, what would be your advice?   Lindsay Baggett: Scaling is a huge, huge challenge because I would say nine times out of 10 or 11 times out of 10, your sales organization is going to grow at a much more rapid pace than your field marketing organization. And what does that mean? That means that you're going to be handling a lot more reps very, very quickly, and that's going to grow very, very quickly. And so you're going to have to find ways to standardize your practices, the types of events. You're going to have to get really good at diagnosing what types of activities need to happen for different territories and different levels of, of activity? Um, so scaling number one, number one challenge, I would say. Um, especially when you have a rapidly growing company, especially in the high tech space, you know, they're, they're growing, you know, 60, 100%, 200% year over year. Um, it's an exciting space, but it's, it's fast paced. The other thing is I think, um, really taking the time to establish the relationships, build relationships with your sales organization, with your reps, with your area directors. They should feel like you are, um, as close to them as their sales development rep, you know, the people that are helping them, you know, make the calls and cold call and make meetings and prospecting, they should feel as close to you, I think as they do with, um, their SDR, their BDR. Um, and what that will do for you is, is not only be able to be more effective because your sales team will be on board with your activity, your, your activities with them be more successful. So I think that's, that's the number one challenge to get successful at your team is how well is your sales team driving traffic, attendance to your activity. And if they're not, they're not engaged because they don't have that relationship. And then you won't be successful.   Pam Didner: So, you know, do you actually have any parting thoughts that you want to share with anybody in terms of if that they are supporting the field, uh, the field or the sales team, or even channel partners for that matter, that, uh, any thought that you want to share with them in terms of being, uh, as a field marketer in the past 10, 11 years?   Lindsay Baggett: Yes. So I would say, um, I think it's easy to feel invisible as a field marketer, right? It's like you see all of your sales team going to President's Club and being able to party in the tropics and you're sitting back thinking like, “I hope against those deals!” (laughs)   Pam Didner: “I mean, I’m doing all the work! (laughs) They get all the glory. What the hell?   Lindsay Baggett: It’s not that they get all the glory. You know, obviously it's like we, I created the watering hole and I feel like we have-- I think it to be intrinsically motivated. I think the most thing is like, don't lose heart. It can be so hard. Right? It's like you take out, let's take a networking event, for example, right? Pre COVID (laughs).   Pam Didner: I hear you. I get it.   Lindsay Baggett: Because in person, it stings a little bit more when no one shows up or when you have a very bad turnout, like we all have those days. Um, and I think that it hurts it stings. I see you. I feel it. I feel your pain. It's like, no one's showing up to your birthday party when you were a little kid, but. Refine, refine, refine. Always have that follow-up. Always have the debrief. “What went wrong? What could we have done better? What do we think happened here?” You know, and not, and it's not, don't do it in a silo. Don't do it in a vacuum. Ask your sales team. Work with your other field marketing counterparts. Hopefully you're not the only one (laughs) right? And collaborate. And I think it's always, um, I think it's so easy, especially when you're feeling markings, not scaling as fast as sales to really just get, get bogged down in the day-to-day and, and, you know, it can feel very hand-to-mouth. But look up, find education, collaborate, ask for help, talk to people that are even in marketing. They may have some amazing ideas and talk to the people. Here's one more thing. Talk to the people that are in your target demographic for who you're marketing to, because I've been in the high-tech space for a long time. I am not my target demographic. Do not be a one person focus group. If you think like, “Oh, this would be so amazing! We could do custom handbag!” Guess what? Software engineers and enterprise architects? Not interested!   Pam Didner: They don’t want custom handbags! (both laugh)   Lindsay Baggett: That’s what I think would be an amazing event! So I think don't be a silo. Don't be a vacuum. Ask for help, collaborate. And really, really think about your target demographic. And talk to those people, get in front of those people. Um, especially when you're at one, you know, we're in-person and you're there you're onsite at an event. Talk to them. It's like, “Oh, what are you guys doing? What are some exciting things that are happening in the industry?” And they may talk to you about some of the exciting things that maybe a partner or a competitor is doing. And then maybe you can take it and make it even better. So always just to be on the lookout to for new, fresh ideas and creative content.   Pam Didner: Yeah, I love it. I love it. Thank you so much for sharing your insight, Lindsay. So, um, I'm going to ask you a silly question. So now, too, and you can choose one to answer. Number one. What is your most useless talent? Like literally a talent that you have, and everybody was like, what? Now the question is, do you have a ridiculous goal in your life?   Lindsay Baggett: Oh, well, I can answer both of those questions. I've got lots of ridiculous goals. Just asked my husband. So my most useless talent and it's one. I'm not sure if I'm proud of, but I have a lot of fun with it is I don't know if you're familiar with the card game Speed or California Speed?   Pam Didner: No, I'm not.   Lindsay Baggett: It's a card game where you're you, it's like there's two cards face up and it's, it's a two player game. It's very face to face. And, um, and you lay down cars and like sequential order as fast as possible. So you don't have any cards left. I am so amazingly good at this game that no one will play with me anymore! Like if there's like family holidays and the kids are like, “let's play speed” and I'll be like, “okay, I'll play” and I don’t let them win.   Pam Didner: They're like, uh, ”no, you're not allowed to join us!”   Lindsay Baggett: And then all the adults, all my brothers, all my, you know, my older nieces and my husband, no one. No one is willing to play with me because they know they're like, “no, there's just no point I'm going to lose.” And so, um, that's a useless talent I have. It's been like that since middle school or high school (laughs).   Pam Didner: I know any listeners out there can would like to challenge you and California. Yeah. All right. You know why you guys can do it probably on Zoom together. I know I'm speaking on Lindsey's behalf. If you want to challenge Lindsey, reach out any time. (laughs)   Lindsay Baggett: Yes, I would love, I would just love to play again. No, one's played with me for years. And as far as the ridiculous goal, um, I mean, maybe it's not ridiculous, but it's, I'll say a bucket list thing. I would love to challenge myself and not only live in a foreign country with my kids. I want them to experience living, not just visiting in a foreign country, but to be able to, um, be a field marketing manager or director in a foreign country, you know, with, uh, whether it's Europe, APAC. That a ridiculous goal. Um, if you were to ask anyone around me, but at the stretch goal and. You know, I think it's a unique market. So while I've done it from afar, I would love to be able to do it like within region. That's, that's a bucket list for me. Pam Didner: You know what now we are talking and that just put you a wish out there. And the universe is listening. So if anybody is listening, someone will like to actually be stationed in Asia, Pacific or EMEA. You know what looked out for Lindsay. All right, everybody. Excellent. This is a great, great conversation. Thank you so much for joining me. It’s wonderful to have you. So again, thank you for listening to my podcast. It means a lot to me. If you can subscribe my show on your favorite listening channel. If you have a guest that you would like me to invite or interview, please reach out and send me a quick email. Love to do that. If you have any questions, please reach out on any social media channels or email me hello@ pamdidner.com. You can also join my Facebook community Build Your Marketing Skills to Get Ahead. That's how Lindsay and I got to know each other. And as she is part of the, uh, the community member and she asks such an insightful question about field marketing, and I thought, you know what? I am going to invite Lindsay to my podcast. So, uh, in that community, I personally answer everyone's questions. So if you have any specific questions, I will definitely take care of that. Again, love, love, love to hear from you. Take care. Bye until next time.

On this special episode, we are Butch-less but Joe is joined by Brian Senn, host of the Alabama Freshwater Fishing Report, and they talk all things fish finders with the Field Marketing Manager at the Johnson Outdoors Fishing Group, Bill Carson. Bill gives us all the details on what goes into today's best fish finders and why certain types of anglers choose certain features over others. Tis' the season to deep dive on the best saltwater and freshwater fish finders on the market. Merry Christmas, and thanks for listening. Check Out The NEWEST WAY To Get Your Fishing Reports: TEXT "fishing" to 314-665-1767 Please subscribe, rate, and review wherever you listen to your favorite podcasts and if you'd like us to email you the podcast, just head over to greatdaysoutdoors.com/asfr, and we'll send you the new show each week. Keep Whackin'em! Sponsors Test Calibration SunSouth CCA Alabama Daycool Heating and Air Alabama Marine Resources Angelo Depaola EXP Realty "The Coastal Connection" Alabama Deep Sea Fishing Rodeo KillerDock Fishbites Gulf Coast Office - National Land Realty Hilton’s Offshore Charts Pure Flats- The Slick Lure Gulf Shores and Orange Beach Tourism Bluewater Charters MDH Foundation Great Days Outdoors Foster Contracting

On this special episode, Joe is joined by Brian Senn, host of the Alabama Freshwater Fishing Report, and they talk all things fish finders with the Field Marketing Manager at the Johnson Outdoors Fishing Group, Bill Carson. Bill gives us all the details on what goes into today's best fish finders and why certain types of anglers choose certain features over others. Tis' the season to deep dive on the best saltwater and freshwater fish finders on the market. Merry Christmas, and thanks for listening. Please subscribe, rate, and review wherever you listen to your favorite podcasts and if you'd like us to email you the podcast, just head over to greatdaysoutdoors.com/nwffr, and we'll send you the new show each week. Sponsors: Test Calibration SunSouth Fishbites Flora Bama Marina Great Days Outdoors Killerdock National Land Realty Bay Baits

On this episode, Brian is joined by Northwest Florida Fishing Report host Joe Baya, and they talk all things fish finders with the Field Marketing Manager at the Johnson Outdoors Fishing Group, Bill Carson. Bill gives us all the details on what goes into today's best fish finders and why certain types of anglers choose certain features over others. Tis' the season to deep dive on the best saltwater and freshwater fish finders on the market. Please subscribe, rate, and review wherever you listen to your favorite podcasts and if you'd like us to email you the podcast, head over to greatdaysoutdoors.com/affr, and we'll send you the new show each week. Sponsors: Southeastern Pond Management YUDU National Land Realty Great Days Outdoors Fishbites Flora Bama Marina Killerdock

IL PROTAGONISTA - Antonella Sciortino (Panasonic): "Il mercato sia più attento alla qualità e non al prezzo"In un nuovo incontro dello spazio dedicato al Protagonista, Primo Bonacina ha chiacchierato con Antonella Sciortino, Field Marketing Manager per l'Italia di Panasonic.Panasonic, come è noto a molti, è una delle realtà più antiche e prestigiose dell'IT. Antonella ne ripercorre la storia, ne illustra bene gli ambiti di operatività (ben più ampi di quelli che si pensano di primo acchito) e ragiona sugli sviluppi del business futuro.In particolare, si sofferma sull'importanza che il mercato sia più consapevole della qualità dei prodotti, e che guardi meno al prezzo.Oltre alle riflessioni sul business, Antonella racconta anche di sé e delle proprie passioni. Una su tutte: il trekking.Buon ascolto!Altri contenuti su www.radioit.it

IL PROTAGONISTA - Antonella Sciortino (Panasonic): "Il mercato sia più attento alla qualità e non al prezzo"In un nuovo incontro dello spazio dedicato al Protagonista, Primo Bonacina ha chiacchierato con Antonella Sciortino, Field Marketing Manager per l'Italia di Panasonic.Panasonic, come è noto a molti, è una delle realtà più antiche e prestigiose dell'IT. Antonella ne ripercorre la storia, ne illustra bene gli ambiti di operatività (ben più ampi di quelli che si pensano di primo acchito) e ragiona sugli sviluppi del business futuro. In particolare, si sofferma sull'importanza che il mercato sia più consapevole della qualità dei prodotti, e che guardi meno al prezzo. Oltre alle riflessioni sul business, Antonella racconta anche di sé e delle proprie passioni. Una su tutte: il trekking.Buon ascolto!Altri contenuti su www.radioit.it

IL PROTAGONISTA - Antonella Sciortino (Panasonic): "Il mercato sia più attento alla qualità e non al prezzo" In un nuovo incontro dello spazio dedicato al Protagonista, Primo Bonacina ha chiacchierato con Antonella Sciortino, Field Marketing Manager per l'Italia di Panasonic. Panasonic, come è noto a molti, è una delle realtà più antiche e prestigiose dell'IT. Antonella ne ripercorre la storia, ne illustra bene gli ambiti di operatività (ben più ampi di quelli che si pensano di primo acchito) e ragiona sugli sviluppi del business futuro. In particolare, si sofferma sull'importanza che il mercato sia più consapevole della qualità dei prodotti, e che guardi meno al prezzo. Oltre alle riflessioni sul business, Antonella racconta anche di sé e delle proprie passioni. Una su tutte: il trekking. Buon ascolto! Altri contenuti su www.radioit.it

On this bonus episode of Better Construction, I talk with Sanjeev Dhillon, Field Marketing Manager of Procore. Procore was founded 18 years ago with a vision of providing people in the construction industry with technology that makes their lives easier, safer, and more productive.Sanjeev and I talk about his journey to Canada, how Procore works, and some of the benefits you can expect to receive by implementing a holistic, non siloed, approach to communication and data sharing on your Jobsite.Procore website: https://www.procore.com/en-caProcore Instagram: https://www.instagram.com/procoretech/Sanjeev on LinkedIn: https://www.linkedin.com/in/sanjeevdhillon/Youtube: https://www.youtube.com/channel/UC0czmX0jwkbkCDmJOTR5VnAMy Website: https://betterconstructionmedia.com/

This episode features a special interview with Stacey Moore, the Field Marketing Manager at FUJIFILM North American Corporation, based in Atlanta GA.  Stacey likes to say that she is a “bridge from the technical to the usable” as she is one of the key interfaces between the engineers and the creative users of Fujifilm imaging products.  … Continue reading Interview with Stacey Moore from Fujifilm North America Corporation →

On this episode Glenn Gaudet is joined by Taryn Gwinner, Demand Generation and Field Marketing Manager at Centrica Business Solutions. Before that Taryn was involved with software technology companies with handling different areas of the marketing funnel. Taryn will also be speaking at AMPlify Employee Advocacy and Engagement Conference in Boston, June 11-12.   In this podcast you will learn about: What is gating content and when to do it Educating your audience at the top of the funnel What to do with a name once you get it Why to provide value behind the gate Knowing your goals will inform decision on what to gate

While it's easy to become disillusioned to the topic of security in this day and age, we have to stay well informed on the types of attacks that are out there, and what tools and practices we should have in place to combat them. So, on this episode, Josh and Micah talk to a hack victim, a "WordPress hater", and two security experts to get some insight and practical help.EPISODE TRANSCRIPTThis episode is brought to you by Automate!Quickly (or automatically!) update WordPress core, plugins, and themes with full backups and our Safe Update technology. The security and stability of your sites will never be a problem again.Use this link to get Automate, Defender, and the rest of WPMU DEV's products FREE for 30-days.Featured Links: MichaelStarr Hopkins hack story on CNN MoneyFor further learning, check out Micah's blog post expanding on Adam Warner's 7 security best practices.Featured Interviews:MichaelStarr Hopkins, National Press Secretary & Democratic StrategistKyle Campos, VP of Continuous Delivery at Smarsh and co-founder of Commit.toAdam Warner, currently the Field Marketing Manager at GoDaddy. Previously the Open Source Software Community Manager for SiteLockAaron Edwards, CTO at WPMU DEV See acast.com/privacy for privacy and opt-out information.

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing company-wide, Bernie is joined on this episode by Dr. Marcell Vollmer, Chief Digital Officer of SAP Ariba - Niels Hoogkamer, Sr., Field Marketing Manager at Concur, an SAP Company - Matthew Iacoviello, Head of Sales Technology & Support for SAP - and Phil Lurie, Vice President of Sales Technology for SAP. Each of these sales leaders speaks from their unique perspective about why sales and marketing alignment is vital for social selling success and how this mindset shift has been such a significant success factor for their marketing and sales teams to be effective at social selling. SAP is the market leader in enterprise application software, priding itself on helping you streamline your processes, giving you the ability to use live data to predict customer trends. SAP has embraced social selling to enable its global sales team to engage with customers more effectively. This podcast series and companion case study explains how SAP is scaling social selling across the enterprise. Why Sales and Marketing Alignment Is Vitally Important at SAP Traditionally, sales and marketing have had very different roles, but the advent of social media has blurred the line between the two. Marketing is doing more of the work sales used to do, and through social selling, the sales department is doing some of the work marketing used to do. That means the marketing and sales organizations have to be very closely aligned, providing the same messages to prospects and customers and working together to move sales conversations into the pipeline seamlessly. In this podcast episode , the SAP team shares how they are successfully making that alignment happen. These sales leaders have also discovered that the technology pieces involved in the marketing and sales process need to be synced so that the alignment of marketing and sales is smooth. This enables the sales team to focus on sales conversations and customer needs. Attention to these details has made sales and marketing alignment an area of strength for SAP. Hear more of how SAP works to keep the two aligned, on this episode of Social Business Engine. SAP’s Cultural Shift to Support Social Selling and Customer Resourcing There is a very definite mindset shift required to move from a traditional sales approach to the adoption of social selling. Part of that shift is realizing it’s not an either/or decision, it’s a both/and commitment. The SAP team has worked overtime to educate and enable their sales and marketing teams to make the transition successfully. Some of the things that have been done to help their team make this mindset shift include: Demonstrating how social is simply a new way of interacting with potential customers, as the phone and email have been Showcasing the sales successes coming from social selling activities Proving to salespeople that their sales results will improve by utilizing social selling practices In this episode, the SAP team shares many additional steps they’ve taken to encourage this mindset shift - including social platform and best-practices training, social media interaction skills, and cross-pollination of sales approaches through SAP’s “Sales Academy.” The Future of Work: The Sales Role is Evolving in Tech Companies Like SAP Though many of us can remember life before smartphones, they are an example of how our culture has shifted. Digital is here to stay. Changes of this nature impact the way we do things, including how companies go about evaluating and selecting enterprise software. Today, many aspects of the buyer’s journey are completely different than in years past. Examples are the ways people comparison-shop, search for product, and make final lists of suppliers before they even consider talking with a sales person. It’s no wonder the role of B2B sales must evolve to engage the modern buyer effectively. SAP has made the switch, utilizing the platforms and technologies that have come to the forefront of the sales process, yet maintaining the personal touch that always has to be present in any successful sales interaction. SAP is an excellent example of a company that’s effectively aligning marketing and sales for social selling success. You can hear how they are doing it, on this episode. Featured on This Episode www.SAP.com Dr. Marcell Vollmer on Twitter: @mvollmer1 Dr. Marcell Vollmer on LinkedIn Neils Hoogkamer on LinkedIn Matthew Iacoviello on Twitter: @miacoviello Matthew Iacoviello on LinkedIn Phil Lurie on LinkedIn Phil Lurie on Twitter: @PMLurie Outline of This Episode [0:48] How does SAP see sales and marketing alignment as being so important? [9:09] What other departments at SAP should be aligned with social selling. [12:48] How the SAP team makes the cultural shift that increases social selling and resources customers [25:46] The future of work: How the role of sales is evolving in tech companies like SAP Resources & People Mentioned Be sure to download the case study that accompanies the podcast series - Social Business Journal Volume 11. It weaves together the narrative of social selling success factors at SAP. It’s available for download, ungated here. Episode 1: Social Selling Impact: Why Managers Encourage Social Selling at SAP Episode 2: Social Selling Best Practices at SAP LinkedIn Sales Navigator Grab your copy of “Savvy Social Selling the SAP Way” In Social Business Journal Volume 10, Lithium’s SVP of Marketing Dayle Hall, drops a ton of wisdom around the top 5 most influential topics in B2B marketing. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play SAP is the market leader in enterprise application software, priding itself on helping you streamline your processes, giving you the ability to use live data to predict customer trends. SAP has embraced social selling to enable its global sales team to engage with customers more effectively. This podcast series and companion case study explains how SAP is scaling social selling across the enterprise.  

Special edition of The Future of Cars with Game-Changers at the 2016 Best Practices for Automotive event, Detroit, MI.