Podcast appearances and mentions of harris kenny

Outbound sales is undergoing a complete transformation — and most marketers are missing it entirely. In this debut episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Harris Kenny (founder of OutboundSync) to explore how AI, programmatic outbound, and precision targeting are revolutionizing cold outreach. What you'll discover: How companies are achieving 40% phone connect rates using propensity scoring The "programmatic outbound" shift happening across every channel How AI agents research prospects to find hyper-specific targeting opportunities Why outbound attribution is broken (and agencies are getting 2-3x less credit) The quality renaissance: why personalized outreach beats AI-generated spam Show Notes[00:00] Intro[02:11] Going from agency to SaaS[07:41] The current state of Outbound Sales[11:00] Parallel dialing, propensity scoring and other advanced phone tactics[14:21] AI-powered segmentation[16:21] Outbound as a marketing strategy[21:05] When & how to start outbound [25:40] The ROI on agencies[29:41] Measuring outbound success[32:37] Outbound & advanced attribution[34:19] Quality vs. AI-spam[38:17] How to reach offline industries[46:40] Favorite metrics? Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle. ABOUT THE GUEST Harris Kenny is founder of OutboundSync, helping companies integrate outbound campaigns with HubSpot and Salesforce. 15+ years in go-to-market strategy, closed hundreds of deals from startups to Fortune 150. Previously ran Gold Tier HubSpot agency before building OutboundSync (TinySeed-backed). Connect with Harris on LinkedIn ( / harriskenny ) or via https://outboundsync.com/. ABOUT SEGMETRICS Why Choose SegMetrics?  Instant clarity on what is and isn't working in your business Full-funnel analytics that lets you optimize every marketing touch point for revenue Unify your cross-platform data into a single source of truth Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics. Get Started Today: Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/ Start a 14-day free trial: https://segmetrics.io/pricing Book a demo: https://segmetrics.io/book-a-demo Chapters (00:00:00) - Intro(00:02:11) - Going from agency to SaaS(00:07:41) - The current state of Outbound Sales(00:11:00) - Parallel dialing, propensity scoring and other advanced phone tactics(00:14:21) - AI-powered segmentation(00:16:21) - Outbound as a marketing strategy(00:21:05) - When & how to start outbound(00:25:40) - The ROI on agencies(00:29:41) - Measuring outbound success(00:32:37) - Outbound & advanced attribution(00:34:19) - Quality vs AI-spam(00:38:17) - How to reach offline industries(00:46:40) - Favorite metrics?

Harris Kenny has made himself a name in the cold outbound world for a reason. So we're taking top markets and titles from our audience and getting Kenny to show just how he would prospect into those companies. You'll get to watch everything live: where he finds his information, how he uses search functions, and tips for getting the data you need more quickly.Come learn the questions to ask and the tools to use to become a better prospector in just 30 minutes.You'll Learn:How to research your prospectsImportant questions to ask before reaching outHow to stand out on any prospecting channelThe Speakers: Leslie Douglas and Harris KennyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsor: SaaStock

Chris Carter of the Pittsburgh Post-Gazette, hosts the Locked on Steelers podcast, and is joined by Alan Saunders of SteelersNow.com.The Pittsburgh Steelers hired Arthur Smith to a three-year contract as offensive coordinator, but is he the right fit for the Steelers' offense? Chris Carter and Alan Saunders explore Smith's strengths from his time with the Tennessee Titans as offensive coordinator, and his time as head coach from the Atlanta Falcons. Will that work with Kenny Pickett, Mason Rudolph, Najee Harris and George Pickens as an offense?Also, Alan Saunders gives his recap on the first Senior Bowl practice and how Jackson Powers-Johnson shined bright as the top center of the NFL Draft. Who else won the first practice, and is Mike Tomlin focusing on the offensive line again?Finally, Chris and Alan go over the Locked on Steelers final Stars and Skulls grades for the Steelers' receivers. Where did George Pickens and Diontae Johnson grade?CALL INTO THE SHOW AT 412-223-6644 or if international, e-mail your audio message to LOSTEELERSTOPICBAG@GMAIL.COMFollow Chris Carter on Twitter: @CarterCritiques.Theme music is 'Soul Kick' by Ceddy P, and 'Too Easy' by Nerdboy. Both from their label Renaissance Music. Find more from their label here.This show is part of the Locked on Podcast Network.Support Us By Supporting Our Sponsors!Underdog FantasyThis episode is sponsored by Underdog Fantasy! Sign up HERE with the promo code LOCKEDON to get your first deposit DOUBLED up to $100.Must be 18+ (19+ in Alabama and Nebraska, 21+ in Massachusetts and Arizona) and present in a state where Underdog Fantasy operates. Terms apply. Concerned with your play? Call 1-800-GAMBLER or visit www dot ncpgambling.org; In Arizona call 1-800-NEXT-STEP; in New York, Call 1-877-8-HOPENY; in Tennessee, call 1-800-889-9789eBay MotorsFor parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply.LinkedInLinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL. Terms and conditions apply.FanDuelMake Every Moment More. Don't miss the chance to get your No Sweat First Bet up to TWO HUNDRED DOLLARS in Bonus Bets when you go FanDuel.com/LOCKEDON.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Chris Carter of the Pittsburgh Post-Gazette, hosts the Locked on Steelers podcast, and is joined by Alan Saunders of SteelersNow.com. The Pittsburgh Steelers hired Arthur Smith to a three-year contract as offensive coordinator, but is he the right fit for the Steelers' offense? Chris Carter and Alan Saunders explore Smith's strengths from his time with the Tennessee Titans as offensive coordinator, and his time as head coach from the Atlanta Falcons. Will that work with Kenny Pickett, Mason Rudolph, Najee Harris and George Pickens as an offense? Also, Alan Saunders gives his recap on the first Senior Bowl practice and how Jackson Powers-Johnson shined bright as the top center of the NFL Draft. Who else won the first practice, and is Mike Tomlin focusing on the offensive line again? Finally, Chris and Alan go over the Locked on Steelers final Stars and Skulls grades for the Steelers' receivers. Where did George Pickens and Diontae Johnson grade? CALL INTO THE SHOW AT 412-223-6644 or if international, e-mail your audio message to LOSTEELERSTOPICBAG@GMAIL.COM Follow Chris Carter on Twitter: @CarterCritiques. Theme music is 'Soul Kick' by Ceddy P, and 'Too Easy' by Nerdboy. Both from their label Renaissance Music. Find more from their label here. This show is part of the Locked on Podcast Network. Support Us By Supporting Our Sponsors! Underdog Fantasy This episode is sponsored by Underdog Fantasy! Sign up HERE with the promo code LOCKEDON to get your first deposit DOUBLED up to $100. Must be 18+ (19+ in Alabama and Nebraska, 21+ in Massachusetts and Arizona) and present in a state where Underdog Fantasy operates. Terms apply. Concerned with your play? Call 1-800-GAMBLER or visit www dot ncpgambling.org; In Arizona call 1-800-NEXT-STEP; in New York, Call 1-877-8-HOPENY; in Tennessee, call 1-800-889-9789 eBay Motors For parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply. LinkedIn LinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL. Terms and conditions apply. FanDuel Make Every Moment More. Don't miss the chance to get your No Sweat First Bet up to TWO HUNDRED DOLLARS in Bonus Bets when you go FanDuel.com/LOCKEDON. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode OverviewIn this episode, we jump into fractional sales and its potential advantages, especially for tech consulting businesses. Harris also shares when and why you should hire a fractional sales expert while addressing the challenges and the need for continuous development and improvement.Main things you will learn from this episode:Why go with fractional salesHow to best use it How Harris is using AIAbout Harris KennyHarris Kenny founded Intro CRM, a sales agency based in Denver, Colorado. He helps build scaleable systems for sales teams, integrating with HubSpot and Close. He has been in sales for over 13 years and has helped drive tens of millions of dollars in revenue for emerging technology and service companies. Resources and Links495 - Show NotesIntrocrm.comHarris' LinkedIn profileApollo.ioClay.comScaling Blueprint Join our newsletterThe Cloud Consultants ShowPaul Higgins MentoringConnect With PaulOn LinkedIn

Harris Kenny, Founder at Intro CRM, joins Dustin on this week's episode to chat about all things sales, from the role of SDRs in modern sales organizations to the importance of testing and moving quickly. In addition, they discuss insights about the future of outbound sales. You can reach out to Harris through his Podcast “Pipeline Meeting”, and via his Linkedin profile if you have any questions or insights on the topics discussed today.

Katie Bevilacqua is the Director of Operations at ConexEd, a higher ed edtech startup that migrated from Salesforce to HubSpot. Her and the team are investing in increasingly sophisticated marketing to take their product to market.Laying the right foundation is just the start. Once the finishing migrating from Salesforce to HubSpot, the work began in earnest to see what's working and try new things. We talk about topics like customer journey mapping, lead attribution, and how their B2B marketing efforts are really distinct from what you'd see in a more conventional B2C organization. Jump ahead: (00:00) - Intro (00:28) - Switching from Salesforce to HubSpot (03:11) - Measuring ROI in HubSpot (05:04) - Being strategic as a marketer (07:02) - Managing longer sales cycles (10:25) - Follow Katie Bevilacqua (10:38) - Outro Find Katie on LinkedIn: https://www.linkedin.com/in/katelynbevilacqua/ Find ConexEd online: https://conexed.com/ 

Harris Kenny is a sales mercenary. He chats to me about the changing landscape of smart outbound, the clamp downs by Google, warming tools and email jail. We delve into best practices worst practices and practices that will get you blocked. Lively and fast paced, clear practical tips. linkedin.com/in/harriskenny   Websites introcrm.com/ (Company) harriskenny.com/ (Personal) -- Contact Marcus to book a free 15 minute coaching call - https://calendly.com/marcuscauchi If you want to be a guest on #TheInquisitorPodcast email marcus@laughs-last.com  

Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment. Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/Find Crystal online: https://www.crystalknows.com/Skip ahead: (00:00) - Intro (00:28) - What is adaptive selling? (01:51) - Personality assessments (04:31) - Value for sales (05:28) - How Crystal works (09:10) - Uses outside of sales (10:04) - Applying to ABM (12:08) - Follow Brandon Kim (12:45) - Outro

Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire. Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more. Aaron also talks in detail about how Aiden's sales team is structured, working with SDRs and sales reps, and sales automation. Jump ahead with the following chapter markers: (00:00) - Enterprise sales strategy with Aaron Mellman at Aiden Technologies (00:28) - Enterprise sales strategy (04:17) - Marketing with HubSpot (07:00) - Sales-marketing alignment (08:07) - Cold outreach (12:57) - Positioning (14:38) - Follow Aaron Mellman (15:26) - Outro Find Aaron Mellman on LinkedIn: https://www.linkedin.com/in/aaronmellman/Learn more about Aiden Technologies: https://www.meetaiden.com/

Sales expert, Harris Kenny, joins us today to discuss sales in a digital world, where salespeople misread their funnel, why he thinks there are plenty of opportunities in your funnel already and how to maximize them. He also discusses strategies for maximizing LinkedIn, how AI and automation will impact the sales process and much more!

Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next.He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as customer storytelling through case studies.  Pete also talks about how he works with his counterpart in sales, how channel sales fit into their strategy, and what he did immediately to level up the brand's website and social presence. Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - Getting recruited (01:44) - Establishing an inbound function (02:16) - What's working in inbound (04:05) - Working with sales (05:10) - Lead generation (06:00) - Account-Based Marketing (ABM) (07:22) - Intent-based data (08:24) - Steady growth (10:03) - Follow Pete DeOlympio (11:05) - Outro Find Pete DeOlympio on LinkedIn: https://www.linkedin.com/in/petedeolympio/Learn more about Cleartelligence: https://www.cleartelligence.com/

Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team. She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics. Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - Marketing as community building (03:16) - Valuable marketing spend (04:14) - Sales with PLG (06:27) - Community in the sales funnel (09:20) - Organic vs SDRs (11:09) - Marketing in a silo (12:49) - Outro Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/Learn more about testRigor: https://testrigor.com/

Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck.He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are navigating uncertain times right now.Ryan also contextualizes this type of work and shares examples like The Mom Test by entrepreneur and writer Rob Fitzpatrick. Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - De-risking marketing (01:27) - Arguing for your budget (03:12) - Aligning with sales (05:18) - Customer research (08:39) - Beyond personas (10:39) - Research amidst uncertainty (13:16) - Outro Find Ryan Paul Gibson on LinkedIn: https://www.linkedin.com/in/ryan-paul-gibson/Learn more about content lift: https://contentlift.io

Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful.Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these days when it comes to SEO.Then she introduces the serving vs. selling framework and how this can be applied to product and content marketing. Ashley includes a detailed approach for ensuring that you're always talking to customers to better identify, understand, and resonate with your ICP. Find Ashley on LinkedIn: https://www.linkedin.com/in/ashleyguttuso/Learn more about Audience Ops: https://audienceops.com/

First, thanks so much for your support. We've seen a lot of success since switching to this new short format, interview-style show in August. Thank you helping spread the word.Second, we're going to be adding video in February. We are going to finish a queue of audio-only episodes over the next few weeks. And then in February we will start publishing video interviews on YouTube.As part of this transition, we will be going back to one episode per week and supplementing with more tutorial and walkthrough content that will also be published on YouTube.If you have any feedback, please email podcast@introcrm.com or find Harris Kenny on LinkedIn: https://linkedin.com/in/harriskenny

What if you could automate prospecting efforts for your sales team? User Gems' approach is based on jobs-based changes. Isaac Ware joins to share more.Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow User Gems.They're taking novel approaches to help identify and create opportunities for their sales team that any B2B marketer can learn from. Think post-demo ABM-like paid media. Things like generating net new opportunities based on job changes. And even influencing buying committees.Jump ahead with the following chapter markers: (00:00) - Pipeline Meeting Intro (00:28) - Paid media approach (02:22) - Contact enrichment (03:30) - Fully automated campaigns (05:10) - Sales enablement (07:17) - Workflows (07:55) - Alternatives (09:11) - Guaranteeing ROI (10:19) - Use cases (12:58) - Customer success (13:48) - Following Isaac Ware (14:42) - Pipline Meeting Outro Find Isaac Ware on LinkedIn: https://www.linkedin.com/in/isaac-ware/Learn more about User Gems: https://www.usergems.com/

Natalie B. Swan joins the pod to talk getting help when you're the head of marketing. Natalie shares examples of tasks big and small that can be taken off your plate. (Seriously!)She has been doing fractional marketing work since 2017 and has a lot of experience freeing up marketers to work on strategic projects by taking on important things that feel like they simply can't be done by anyone else.Natalie shares drivers behind this, how it contrasts to working with freelancers through sites like Upwork and Fiverr, and speaks more broadly about the types of projects that tend to be successful. To jump ahead, click the chapter markers in your podcast player: (00:00) - Pipeline Meeting Intro (00:28) - Fractional marketing services (02:20) - Why experience matters (03:32) - An example success story (06:01) - Avoiding putting off work (08:51) - Where to start (11:23) - Rethinking what needs to be done (13:15) - Follow Natalie B. Swan (13:22) - Pipline Meeting Outro Find Natalie B. Swan on LinkedIn: https://www.linkedin.com/in/nataliebswan/Learn more about her business: https://nataliebswan.com/

Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part two of our interview series, Justin talks about how to grow a podcast audience.His comments about creators, distribution, and arbitrage opportunities exceed well beyond podcasting itself, but if growing your podcast is your goal, then you're in the right place.Justin has successfully grown his podcasting company, his own podcasts, and he's built a platform where major creators have succeeded in distributing their show to every major platform. To jump ahead, click the chapter markers in your podcast player: (00:00) - How to grow your podcast with Justin Jackson at Transistor (00:28) - Introduction (01:09) - Podcast distribution (03:56) - Centralization vs. decentralization (06:53) - Picking your lane (09:37) - Critical mass (11:12) - Choosing a direction (12:48) - Pipline Meeting Outro Find Justin Jackson on LinkedIn: https://www.linkedin.com/in/justinijackson/Learn more about Transistor: https://transistor.fm/

Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part one of our interview series, Justin talks about growing a podcast hosting business. He talks about their business model as a software company, how they serve podcast agencies, and provide podcast websites. He also takes a step back to provide his perspective on the podcasting industry and market trends. Justin shares specific insights about the total market, number of active podcasts, and how different platforms compare.  He specifically contrasts podcasting with the video hosting marketing, looking to YouTube in particular.To jump ahead, click the chapter markers in your podcast player: (00:00) - Pipeline Meeting Intro (01:19) - Podcast services (03:29) - Serving podcast agencies (05:32) - Podcast websites (08:18) - Podcasting industry (11:10) - Centralization vs. Decentralization (14:56) - Pipline Meeting Outro Find Justin Jackson on LinkedIn: https://www.linkedin.com/in/justinijackson/Learn more about Transistor: https://transistor.fm/

Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3.He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting engines work, circumstances where they thrive and where they struggle.Richard also shares where they're seeing success and his preference for having a small marketing team that has deep understanding of the brand. And how GPT-3 copywriting can make marketers' jobs easier. He contrasts this to having teams of interns doing lower quality work.To jump ahead, click the chapter markers in your podcast player: (00:00) - Pipeline Meeting Intro (00:28) - How does AI write copy (01:22) - Use cases for GPT-3 copywriting (03:53) - Inputs for GPT-3 copywriting (06:57) - Scaling copywriting with AI (09:52) - GPT-3 copywriting use cases (13:33) - Improving engagement with AI (15:09) - Pipeline Meeting Outro Find Richard Lee on LinkedIn: https://www.linkedin.com/in/richard-dc-lee/Learn more about SuperCopy: https://supercopy.io/ 

Mike Schill has worked with sales leaders like Grant Cardone and Brandon Dawson. Mike joins the Pipeline Meeting podcast to talk about getting your salespeople to care about growing your business. What do salespeople care about? The same thing as anyone else. Pursuing their dreams. Mike talks about how to root organizational goals with personal goals. And how you have to understand your employees in order to get the best results out of them.He does believe it's possible to flip a team from low performing to high performing, sharing his experience playing Division 1 football.Motivation can be both personal and organizational. He talks about how setting big audacious goals can motivate your salespeople to care because they're pursuing something bigger. Lastly he shares an interesting point that while marketing is senior to sales, investing in salespeople is key to getting ROI on marketing spend where salespeople close the deals for your business. To jump ahead, click the chapter markers: (00:00) - Pipeline Meeting Intro (00:28) - What salespeople care about (02:06) - From low to high performance (03:24) - Sales operations (04:24) - Motivating your sales team (07:20) - About The Full Circle Agency (10:20) - Marketing is senior to sales (12:38) - Follow Mike Schill (13:24) - Pipeline Meeting Outro Find Mike Schill on LinkedIn: https://www.linkedin.com/in/michael-schill-74110a55/Learn more about The Full Circle Agency: https://thefullcircle.io/

Cece Lee is the CMO at Enable Us, a seller and buyer enablement platform. She joins the Pipeline Meeting podcast to talk about her first six months as CMO, sales enablement, digital sales room software, and more.Cece walks through her journey from customer to CMO for Enable us, including her 30-, 60-, and 90-day plan, transitioning to the VP- or C-level in marketing, and where you should be six months in.We talk extensively about sales enablement and how she sees marketing's role in this process. Beyond marketing or sales, she shares how she's increasingly thinking about this as the revenue function vs. how traditional corporate structures approach it.She shares in detail about how B2B buyers journeys and sales cycles are changing. And how this informs Enable Us as a product, thinking about every stakeholder in the process of what is commonly described as a digital sales room.Use the markers below to jump ahead. (00:00) - 37-pipeline-meeting-cece-lee (00:28) - First 6 months as CMO (04:28) - Making things happen (06:53) - Sales enablement (10:15) - Digital sales room software (14:42) - Learn more (15:12) - Pipeline Meeting Outro Follow Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee/Learn more about Enable Us: https://enableus.com/

Daniel Cafiero is a senior program manager at Seagate Technologies responsible for supporting go to market for their Lyve cloud offering. In this role, he is using an account-based marketing (ABM) approach.Daniel joins the Pipeline Meeting podcast to talk about what is account-based marketing, how it compares/contrasts with old school marketing, what ABM selling is, how he owns outcomes, the pipeline development team, implementing ABM successfully, and more.If you think of an enterprise sales cycle, you would use ABM to engage multiple stakeholders throughout a lengthy sales cycle. It is built for 'dark funnels' where there's a lot happening that is not on your radar as a marketer or salesperson.But it's not easy. It's a team sport that requires committing to people, process, and technology to change how you go to market. There is so much to unpack with this topic. This interview will give you an overview and a lot to think about. Use the markers below to jump ahead. (00:00) - Introduction (00:28) - Defining Account-Based Marketing (ABM) (01:39) - ABM vs. old school marketing (04:01) - ABM selling (05:13) - Owning outcomes (06:38) - Pipeline development (09:11) - Implementing ABM (11:38) - Getting into ABM (13:32) - Closing Credits Follow Daniel Cafiero on LinkedIn: https://www.linkedin.com/in/danielcafiero/Learn more about Seagate Technology's Lyve Cloud: https://www.seagate.com/services/cloud/storage/

Jennifer Durishin is the new head of marketing at Prodigal. Well, new-ish. She got through her first 90 days as head of marketing, shares how she approached it, and what other SaaS marketers might want to keep in mind.Jennifer specifically talks about a first 90-days framework that she got from Gartner, which she learned about through a community of go to market professionals called Pavilion and in another community by 6sense. She shares more about what Prodigal is building, how her marketing team is structured, and her first steps in starting her new role.Other topics include the role of marketing agencies, learning and development (L&D), sales enablement, customer onboarding, working cross-functionally, and measuring performance. Use the markers below to jump ahead. (00:00) - Introduction (00:28) - About Prodigal (01:48) - Jennifer's First 90 Days (03:35) - Meet Jennifer's Team (05:33) - Hiring Agencies (06:56) - Marketing L&D (07:47) - Sales Enablement (08:57) - Customer Onboarding (09:52) - Working Cross-Functionally (11:12) - Measuring Performance (12:16) - Conclusion (14:23) - Following Jennifer Durishin (14:42) - Closing Credits Follow Jennifer Durishin on LinkedIn: https://www.linkedin.com/in/jennifer-durishin/Learn more about Prodigal: https://www.prodigaltech.com/ 

Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.In this interview, Bryan talks about getting your first customers, building a two-sided marketplace, and building a software company after selling his service business.Use the markers below to jump ahead. (00:00) - Introduction (00:28) - Pre-Interview (01:00) - About Green Pal (02:33) - Getting Your First 100 Customers (04:37) - Two-Sided Marketplaces (07:41) - Things That Don't Scale (09:32) - Scaling the Business (13:39) - Following Bryan Clayon (13:59) - Closing Credits Follow Bryan Clayton on Instagram: https://www.instagram.com/bryanmclayton/ Learn more about GreenPal: https://www.yourgreenpal.com/

After launching a new short format in August, we're doubling down on it. We'll be releasing episodes every Monday and Wednesday morning. We'll keep interviewing experts and we'll keep the interviews short—15 minutes. In the new year, we're going to add video interviews and publish them on YouTube.  Use the markers below to jump ahead. (00:00) - Introduction (00:37) - New show format (01:19) - Feedback welcome Find the Pipeline Meeting podcast at: https://introcrm.com/podcast or by searching "Pipeline Meeting" wherever you get your podcasts.Find Harris Kenny on LinkedIn by visiting his profile: https://linkedin.com/in/harriskenny

Nicholas Thickett helps salespeople and organizations with go to market strategies for social selling with training, enablement, and consulting. Their team specializes in LinkedIn and Nicholas discusses authenticity, automation, and thinking beyond content on LinkedIn.Our conversation also explores how sales is changing heading into 2023.Use the markers below to jump ahead. (00:00) - Introduction (00:28) - The end of the anonymous seller (02:10) - Authenticity on LinkedIn (05:48) - The new burden on sellers (07:45) - Thinking beyond content on LinkedIn (10:46) - A better method of LinkedIn automation (11:33) - Following Nicholas Thickett (12:55) - Closing Credits Follow Nicholas Thickett on LinkedIn: https://www.linkedin.com/in/nicholasthickett/Learn more about Alignd: https://getalignd.co/

Larry Long, Jr. founded LLJR Enterprises to help people, teams, and organizations go from good to great. He regularly speaks to organizations of all sizes, and he has been coaching sales organizations for 16+ years. He recently concluded the Flip the Script 12-city, 18-day tour across the United States speaking directly with hundreds of sales professionals. Our conversation touches on the event, his book, motivating salespeople in the current environment, and timeless principles about sales. If you want to learn how to motivate sales teams, listen to Larry Long Jr.'s interview on the Pipeline Meeting podcast. Hear lessons here for founders, marketers, and sales managers looking to engage sales reps, help them hit their numbers, and meet their personal goals.Learn more about Larry Long Jr.: https://www.linkedin.com/in/longjr7/Learn more about LLJR Enterprises: https://larrylongjr.com/

How do you think and act like an owner as a marketer? Lisa Cox at Teak & Twine shares her approach and how it informs everything from coming up with campaigns to running revenue reporting. Highlights include:* Balancing business growth and personal goals. Lisa shares how her past experience as a business owner taught her how important it is to focus on business growth. Now that she's in-house, she finds ways to also drive personal growth and take risks.* Their most successful paid ad. It's a meme. Seriously. And they haven't been able to top it. Lisa shares how they develop creative concepts. They went too far but pulled it back and are striking the right tone.* B2B doesn't have to be boring. Beyond any one ad, they engage with the human-side of their prospects which include HR teams and other marketers. While also supporting a smaller DTC segment of their ecommerce business.* Expanding their definition of success. Strictly speaking, Lisa is responsible for sales pipeline. But she has gone rogue to build her own reports and track revenue since she knows what's what really matters. * Experimenting with ABM. Not wanting to invest heavily in data or tech, they found a scrappy way to experiment with ABM (account-based marketing) and achieved some pretty incredible results. Like a 50% meeting rate! Hear how.Find Lisa Cox: https://www.linkedin.com/in/lisa-a-cox/Find Teak & Twine: https://www.teakandtwine.com/

Chris Carter of the Pittsburgh Post-Gazette, hosts the Locked on Steelers podcast.The Pittsburgh Steelers found a way to win over the New Orleans Saints in a 20-10 victory, but were there lessons they picked up that could help them grow? Najee Harris had a big day with 99 yards on the ground and that led the offense to enough points to hold on, while Kenny Pickett struggled, but didn't throw an interception. George Pickens shined, as did the offensive line in the run game.But it was the Steelers' defense that carried the win, and without Minkah Fitzpatrick who missed the game due to his appendix. Damontae Kazee was adamant in the Steelers' locker room about the veterans in the secondary, including Levi Wallace, who also had an interception. T.J. Watt's return boosted the defense and helped Alex Highsmith get two more sacks on the season. Could this be the version of the Steelers that wins more games down the stretch to make the team competitive?CALL INTO THE SHOW AT 412-223-6644 or if international, e-mail your audio message to LOSTEELERSTOPICBAG@GMAIL.COMFollow Chris Carter on Twitter: @CarterCritiques.Theme music is 'Soul Kick' by Ceddy P, and 'Too Easy' by Nerdboy. Both from their label Renaissance Music. Find more from their label here.This show is part of the Locked on Podcast Network. Support Us By Supporting Our Sponsors!DaveDownload the Dave app from the App store right now for an Extra Cash account and get up to 500 dollars instantly. For terms and conditions go to dave.com/legal. Instant transfer fees apply. Banking provided by Evolve. Member FDIC.BetterHelpIt's not a crisis line, it's not self-help, it's professional therapy done securely online, available to people worldwide. And they have a special offer for my listeners: get 10% off your first month at Betterhelp.com/LockedOnEliasNFL season is right around the corner, so don't wait! Find Elias Game Plan in the App Store or Play Store today!LinkedInLinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFLBuilt BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Athletic GreensTo make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/NFLNETWORK.PrizePicksFirst time users can receive a 100% instant deposit match up to $100 with promo code LOCKEDON. That's PrizePicks.com – promo code; LOCKEDONSimpliSafeWith Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnNFL to learn more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Chris Carter of the Pittsburgh Post-Gazette, hosts the Locked on Steelers podcast. The Pittsburgh Steelers found a way to win over the New Orleans Saints in a 20-10 victory, but were there lessons they picked up that could help them grow? Najee Harris had a big day with 99 yards on the ground and that led the offense to enough points to hold on, while Kenny Pickett struggled, but didn't throw an interception. George Pickens shined, as did the offensive line in the run game. But it was the Steelers' defense that carried the win, and without Minkah Fitzpatrick who missed the game due to his appendix. Damontae Kazee was adamant in the Steelers' locker room about the veterans in the secondary, including Levi Wallace, who also had an interception. T.J. Watt's return boosted the defense and helped Alex Highsmith get two more sacks on the season. Could this be the version of the Steelers that wins more games down the stretch to make the team competitive? CALL INTO THE SHOW AT 412-223-6644 or if international, e-mail your audio message to LOSTEELERSTOPICBAG@GMAIL.COM Follow Chris Carter on Twitter: @CarterCritiques. Theme music is 'Soul Kick' by Ceddy P, and 'Too Easy' by Nerdboy. Both from their label Renaissance Music. Find more from their label here. This show is part of the Locked on Podcast Network.   Support Us By Supporting Our Sponsors! Dave Download the Dave app from the App store right now for an Extra Cash account and get up to 500 dollars instantly. For terms and conditions go to dave.com/legal. Instant transfer fees apply. Banking provided by Evolve. Member FDIC. BetterHelp It's not a crisis line, it's not self-help, it's professional therapy done securely online, available to people worldwide. And they have a special offer for my listeners: get 10% off your first month at Betterhelp.com/LockedOn Elias NFL season is right around the corner, so don't wait! Find Elias Game Plan in the App Store or Play Store today! LinkedIn LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Athletic Greens To make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/NFLNETWORK. PrizePicks First time users can receive a 100% instant deposit match up to $100 with promo code LOCKEDON. That's PrizePicks.com – promo code; LOCKEDON SimpliSafe With Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnNFL to learn more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Madison Zimmerman has taken full lifecycle marketing on as head of marketing at Property Meld, a proptech (property technology) B2B SaaS company. Our discussion includes:* Generating new leads through webinars. Making webinars that people actually show up to and find interesting -- it's true, it's possible.* Managing inbound with HubSpot. How marketing and their outbound BDR team use HubSpot for marketing and sales automation.* Quantifying pain to justify pricing. Their custom scorecard drives their sales process and helped them increase their prices. * Coordinating with customer success. Beyond generating leads, their marketing team focuses on win rates and retention, all in HubSpot.* Trying new technologies. They implemented a new lead concierge tool called Chili Piper. It works and they learned something else, too.Find Madison Zimmerman on LinkedIn: https://www.linkedin.com/in/madisonzimmerman/Learn more about Property Meld: https://propertymeld.com/

Chris Carter of the Pittsburgh Post-Gazette, hosts the Locked on Steelers podcast, and is joined by Jenna Harner of WPXI-TV.The Pittsburgh Steelers come out of the bye week looking for their offense to improve against the New Orleans Saints. Matt Canada says he sees a breakout game for Najee Harris coming, but will it be Harris or Kenny Pickett that gets things started for the Steelers' offense--if it ever happens this season?Chris Carter and Jenna Harner talk about that, George Pickens, Damontae Kazee and T.J. Watt's returns, Chris Boswell headed to injured reserve, and all their NFL week 10 picks.CALL INTO THE SHOW AT 412-223-6644 or if international, e-mail your audio message to LOSTEELERSTOPICBAG@GMAIL.COMFollow Chris Carter on Twitter: @CarterCritiques.Theme music is 'Soul Kick' by Ceddy P, and 'Too Easy' by Nerdboy. Both from their label Renaissance Music. Find more from their label here.This show is part of the Locked on Podcast Network.Support Us By Supporting Our Sponsors!DaveDownload the Dave app from the App store right now for an Extra Cash account and get up to 500 dollars instantly. For terms and conditions go to dave.com/legal. Instant transfer fees apply. Banking provided by Evolve. Member FDIC.BetterHelpIt's not a crisis line, it's not self-help, it's professional therapy done securely online, available to people worldwide. And they have a special offer for my listeners: get 10% off your first month at Betterhelp.com/LockedOnEliasNFL season is right around the corner, so don't wait! Find Elias Game Plan in the App Store or Play Store today!LinkedInLinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFLBuilt BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Athletic GreensTo make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/NFLNETWORK.PrizePicksFirst time users can receive a 100% instant deposit match up to $100 with promo code LOCKEDON. That's PrizePicks.com – promo code; LOCKEDONSimpliSafeWith Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnNFL to learn more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Chris Carter of the Pittsburgh Post-Gazette, hosts the Locked on Steelers podcast, and is joined by Jenna Harner of WPXI-TV. The Pittsburgh Steelers come out of the bye week looking for their offense to improve against the New Orleans Saints. Matt Canada says he sees a breakout game for Najee Harris coming, but will it be Harris or Kenny Pickett that gets things started for the Steelers' offense--if it ever happens this season? Chris Carter and Jenna Harner talk about that, George Pickens, Damontae Kazee and T.J. Watt's returns, Chris Boswell headed to injured reserve, and all their NFL week 10 picks. CALL INTO THE SHOW AT 412-223-6644 or if international, e-mail your audio message to LOSTEELERSTOPICBAG@GMAIL.COM Follow Chris Carter on Twitter: @CarterCritiques. Theme music is 'Soul Kick' by Ceddy P, and 'Too Easy' by Nerdboy. Both from their label Renaissance Music. Find more from their label here. This show is part of the Locked on Podcast Network. Support Us By Supporting Our Sponsors! Dave Download the Dave app from the App store right now for an Extra Cash account and get up to 500 dollars instantly. For terms and conditions go to dave.com/legal. Instant transfer fees apply. Banking provided by Evolve. Member FDIC. BetterHelp It's not a crisis line, it's not self-help, it's professional therapy done securely online, available to people worldwide. And they have a special offer for my listeners: get 10% off your first month at Betterhelp.com/LockedOn Elias NFL season is right around the corner, so don't wait! Find Elias Game Plan in the App Store or Play Store today! LinkedIn LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Athletic Greens To make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/NFLNETWORK. PrizePicks First time users can receive a 100% instant deposit match up to $100 with promo code LOCKEDON. That's PrizePicks.com – promo code; LOCKEDON SimpliSafe With Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnNFL to learn more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jenn Steele recently became the CEO of Kissmetrics, an advanced product and marketing analytics platform. She talks about marketing and product analytics, using data, and how other marketers can become CEO themselves. Marketing and product analytics. Jenn spent tens of thousands of dollars when she didn't have to. She talks about why. How marketing and product analytics can work together. CMO to CEO transition. Jenn shares her background working at HubSpot, with private equity firms, MIT, and a bunch of other places.  Kissmetrics as a Google Analytics 4 alternative. Jenn talks about how they're adapting their go to market strategy to capitalize on changes to Google Analytics (GA4, specifically). Rebuilding sales and marketing from scratch. Without having any players in sales or marketing seats, Jenn has been recreating those those, recreating processes, and hiring specialists to take these things off her plate. First 90 days as CEO. She walks us through the myriad of tasks on her plate as a new CEO, some of which are not her area of expertise. Like taxes. And all the ways she wants to fire herself. That's not all. We also reminisce about T-shaped marketers. How companies like Carvana use Kissmetrics. And a big risk of her marketing background: Spending too much time on marketing. Jenn Steele: https://www.linkedin.com/in/jennsteele/Kissmetrics: https://www.kissmetrics.io/ 

Janelle Amos helps companies craft--and execute--demand gen strategy. Not just any companies, though. She specializes in working with B2B SaaS startups that are anywhere from seed stage to series C rounds. We discuss: Who she helps. There are three typical scenarios when a head of demand gen might be called in to help. She talks about all three, and two tend to work better than the third. Why marketing first. Janelle explains why she thinks marketing, and demand gen strategy, should come first when a startup is starting to see traction. She contrasts this to a sales-first approach. Why marketing now. She explains how timing is key. There are several specific things she looks for in the market and the product that help her understand if demand gen strategy can help. Supporting sales. Janelle shares interesting insight into how the right demand gen strategy can set up the sales team for success. And beyond a nice to have, it may be vital for the success of that sales team. When done right, they can jump in and do their job--selling! The ideal tech stack: Always a tricky topic, but Janelle talks about a few different popular tools and how they come together like HubSpot, Salesforce, Marketo, Outreach, and Salesloft. We cover more topics like the specific tactics she recommends in B2B SaaS, repurposing long form content, sales cycles, message testing, and internal communications for your campaigns. Janelle Amos on LinkedIn: https://www.linkedin.com/in/janelleamos/ Elevate Growth: https://elevate-growth.com/ 

Lucas helps HubSpot partners and customers identify the best ways to attract, engage, and delight their customers. He joins the Pipeline Meeting podcast to talk specifically about how sales and marketing teams can work better. Topics include: Bringing sales in the loop: Even a high performing marketing team using marketing automation, lead scoring, and analytics is going to want to bring their sales team onto the same platform to make the most of it.  Sales and customers win: Lucas shares how both sales teams and customers benefit when marketing insights are fully incorporated into the buyer's journey.  Marketing has skin in the game: Having visibility into sales activities and the full sales pipeline also means marketers can make better, data-driven, and revenue-informed decisions about how they spend their time. Operations, or RevOps, is the glue: These two teams can connect with other platforms, tools, and other teams through HubSpot's OpsHub. You can also automate things like data cleaning and enrichment across your CRM. Partners are key. HubSpot is a powerful platform. But the average scaling company is using 242 pieces of software in their tech stack. HubSpot both plays well with others and can handle some of these workflows. We also talk about emerging tools like Arrows, built for onboarding, which is a native HubSpot app. Lucas Stacey on LinkedIn: https://www.linkedin.com/in/lucas-stacey/HubSpot on LinkedIn: https://www.linkedin.com/company/hubspot/Learn more about HubSpot: https://www.hubspot.com/Why Choose HubSpot: https://www.hubspot.com/why-choose-hubspotWhat's New in HubSpot's Software: https://www.hubspot.com/new

Emma was the first marketing hire at Mystery, and in her time with the company, it has evolved a lot. They've gone from only 10 people to 70 and counting and she shares what she's learned along the way. Measuring brand marketing: Never an easy topic, Emma shares how brand is rooted in everything they do and has been from the beginning. There are ways they measure though, like impressions, visits, and through the success of their product and growth marketing teams. Why now for virtual events: The company has seen a lot of growth, in part because people are more interested in virtual events than ever. Think Zoom fatigue and quiet quitting being major headlines in the press. Demos that don't suck: They make an experiential product. Emma talks about how they've used this to their advantage in the process of introducing new prospects to their product.  Experience design plus data science: There's an interesting angle they're taking which is bringing principles of data science to make virtual events that scale. Emma explores this. Connecting sales and marketing: Sometimes the best way for your sales and marketing teams to talk to each other is for them to... Talk to each other. Mystery uses their own product to bring the two teams together. Learn how it impacts sales and marketing alignment. (Hint: It works!) Emma Biskupiak on LinkedIn: https://www.linkedin.com/in/ehunsaker/Mystery on LinkedIn: https://www.linkedin.com/company/trymystery/ Learn more about Mystery: https://www.trymystery.com/

James' partner sales responsibilities run the gamut, from identifying partners and to co-marketing and helping them succeed. He shares his insights building this program, including: Ways to partner: Close offers three distinct partner programs: Affiliates, experts, and integrations. James walks through how each works and how they are incentivizing and engaging growth levers that were previously underutilized. Integrations: This is a hot topic and an increasingly important one in the SaaS (software as a service) world. James shares an example of their partnership with QuotaPath, how they identified the opportunity, executed on it, and how it's going. (Hint: It's going well!) Incentives: Several times in our conversation James talks about incentivizing partners and how financial motivation is an important part of the equation for partner sales... But it's not the only one. Sales support and training is another important consideration. Complementing vs. Competing: One area we explore is that it looks like to have a complementary partner sales relationship versus a competitive one. Product roadmap, customer base, and other factors come into play.  One to Many: When it comes to integrations, if you build one, chances are you are going to build another. So how do you know where to start? And how does that affect your sales and go to market motions?  James Urie on LinkedIn: https://www.linkedin.com/in/james-urie/Close on LinkedIn: https://www.linkedin.com/company/close-crm/Learn more about Close: https://close.com/

We're joined by Tara Pawlak, head of marketing at GetAccept. For starters, this episode kicked off when Tara posted the following tactical exercise on LinkedIn, encouraging people to rethink how they do events:https://www.linkedin.com/posts/tara-pawlak_marketers-sales-salesteam-activity-6976547555996225536-uvHo/ In this episode, we cover a lot of ground. Sales-marketing alignment for events and trade shows. How Tara has flipped the conventional way of doing events on its head and is including the sales team with digital sales rooms. Plus the one key that is required for this to work. How outbound sales can complement marketing's events strategy. That's right, when coordinated appropriately, outbound sales efforts can co-exist with marketing's conventional event and trade show strategies.  Digital sales rooms. It's an emerging category and Tara talks about GetAccept thinks about this new tool for salespeople and how they interact across the org chart. And she makes the case for how digital sales rooms can help salespeople sell more! Sales-marketing communication around events. If marketers often use project management software and salespeople often use CRM software, how do they meet in the middle? Hear how they do it at GetAccept. Revenue goals. Tara shares her personal experience that led her to become a marketer who is not only comfortable talking about sales, who wants a revenue number. Find Tara on LinkedIn: https://www.linkedin.com/in/tara-pawlak/Learn more about GetAccept: https://www.getaccept.com/Discover HubSpot INBOUND: https://www.inbound.com/

List of Ukrainian indie businesses/OSS contributors/creators to support: https://ukrainianweb.biz/ Donate to World Central Kitchen: https://donate.wck.org/ and let Michele know your donation is part of her matching campaign (michele@deployempathy.com)This is intended as *additional* help in addition to the many other places to donate to help Ukraine and the Ukrainian people, rather than instead of those efforts.Michele Hansen  0:00  Hey, everyone, it's Michele here with a, yeah, I guess a special message on the Ukraine situation. So, like everyone around the world, we have been horrified by what is going on there, and trying to do whatever we can to help. And so I just wanted to update you on two really quick things that that are ways that you can help as well. So the first one is, is pulling together a list of Ukrainian indie businesses. As we know, there's a lot of developers and designers and people in our community, not not not just in our sort of global human community, but really in our world and our community in Ukraine, and want to want to support them as much as we can. And so pulling together a list on Twitter, but also my friend, Matt Nunogawa, he turned this into a website now. So you can go to Ukrainian web dot biz, and you can see a list of all of these businesses created and run by Ukrainians. Everything from a, you know, open source contributors to figma icons to morning pages app, coming soon pages, builder, databases, test management systems, Mac utilities, like clean my Mac, data for SEO purposes. There's also a personal finance money tracker app called Five Cents, which the story of that one just really hit me particularly hard, because the the developer just launched it a month ago. And he posted an update on the other day that saying that, you know, his his his feed for the last month is all sort of our normal, you know, building public kind of updates when we've just launched something. And then he said that he had to stop working on it and spend his time trying to keep his family safe from the attacks. So, um, lots of good businesses here. I hope we can all help support them. And so that's Ukrainian web dot biz, but also if you if you have friends in Ukraine, I mean, so many of us have staff and contractors and everything else. And friends in Ukraine. So if you know if people who are creators are running a SAS are infoproducts, open source, you know what, whatever, right? Like, you know, definitely just reply to the tweet, and let's build that list. The other thing is that so we on on behalf of Geocodio, we are are trying to raise $20,000 for World Central Kitchen. And so we will donate $10,000, we'll match $10,000. We've already donated $1,000. So this is on top of that, we're going to donate that $10,000 no matter what, but we would really love to make it more. And I'd love for you to help with that. Even if it's like five or $10 that that helps. Right World Central Kitchen is an amazing, nonprofit run by Chef Jose Andres who is a proud son of Washington, DC where I used to live, who goes around the world whenever there is a crisis to feed people. And his organization is truly wonderful. I volunteered with it myself during the US federal government shutdown couple of years ago when government employees you know, weren't getting paychecks and we're feeding them and so I've seen from my own eyes how wonderful giving of an organization it is, but also how well run it is. And Jose Andres himself is on the Polish border feeding people who are coming across. Of course, there's many other ways to help as well. So I say this not as you should only help these efforts, but these are in addition to whatever else you might be doing. And yeah, so I hope you can help whether that's UkrainianWeb.biz or donating the World Central Kitchen and sending me receipts. But also, if you have people in Ukraine that you're supporting your I know, Harris Kenny, for example of IntroCRM. He has a staff member in Ukraine who is working with a group to buy groceries for people in Kyiv that you can also reach out to him about, but like if you know of efforts going on please let me know happy to use whatever platform we have to, to share that and and try to help people. So we'll be back to our normal programming this week. And sorry, next week. And yeah, thank you. Thank you for thank you for helping. Slava Ukraine.

Harris Kenny, Founder at Intro links:LinkedInTwitterWebsiteIntro Company Website

Harris Kenny was working as a head of sales when he decided to quit and become a consultant. Three years later, he runs an international sales consulting firm that specializes in helping startups grow by supporting their early-stage sales process. Hear his essential sales lessons for startups. Read the writeup: https://blog.close.com/saas-startup-sales-consulting/

Harris and I are sad to report that we have decided to shut down the Hello Blink Show. We had an incredible time creating the episodes, sharing knowledge about sales and marketing, and meeting amazing new people. We learned a lot from our guests, and we hope you did, too.We discuss some of the things we could have done better if we were to go back in time and redo the show: The name “Hello Blink Show” was a potential SEO miss. While it was a unique name and meant someone would land on our site when searching for that phrase, it did nothing to convey what the show was about. We need to find a way to break out of the core group of listeners who either knew us personally or followed one of us on social media. Find a way to build a community for technical people building or running their own companies. Chris Gammell's Contextual Electronics Forum attracts a similar audience, and we would not want to compete with his forum. We would want to ramp up our production and marketing efforts to include releasing an episode every week as well as engage people more on social media (e.g. Twitter). Harris is pivoting his career to go from individualized consulting to building a virtual sales assistant. This pivot grew out of his experience developing Intro CRM. He found that even though Intro CRM provided a simplified set of CRM and sales tools, people were not using it. That revelation led to the idea of creating a productized service to literally help people with sales. Shawn is pivoting to focus on embedded machine learning and teaching as opposed to marketing consulting. Part of this focus includes doing research with the hope of being published in academic journals or pursuing a PhD.Hello Blink Show will continue to exist as an archive of episodes, but for the time being, we have no plans to produce future episodes.SponsorWe want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications. List of ResourcesPodcast - Pipeline MeetingWebsite - Intro CRM Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn - Shawn HymelLinkedIn - Harris KennyTwitter - Shawn HymelTwitter - Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0

Darian Johnson joins the Hello Blink Show crew for a live brainstorming session. He is working on a low-power, battery-operating LCD digital assistant. He plans to fund manufacturing through a crowdfunding campaign, but he needs help figuring out how to market the device first.Darian starts the episode by sharing a personal story about how he encouraged his 12-year-old son to build his own TV. Rather than simply buy a TV, he gave his son a Raspberry Pi and a monitor. The son had to install the operating system, connect all the components, and load streaming services.One of Darian’s recent projects was a set of smart candles made with real wax, which you can read about here: https://darianmakes.com/scent-terrific-smart-candle/. These were turned into a product called the Pyllr. He asks Harris and Shawn for ideas on how to market his LCD digital assistant. Harris mentions that blogging or sending prototypes to beta testers is a great way to gauge product-market fit. Even if it is not open source, sharing the journey and process is a great way to build an audience. Sites like https://hackaday.io/ or https://www.hackster.io/ offer good platforms for sharing projects and journaling the process.Since recording this episode, Darian has started chronicling his efforts at https://hackaday.io/project/178328-always-on-low-power-digital-assistant.SponsorWe want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications. List of ResourcesWebsite - Hackaday.ioWebsite - Hackster Guest InformationDarian Johnson is a managing director for a large technology services company, where he leads major cloud computing initiatives. Darian is also a hobbyist maker of IoT (Internet of Things) projects. His projects have been featured in numerous publications and won multiple awards. His most recent project, the Pyllr Trio Candle, is scheduled for a crowdfunding launch in the Spring of 2021.  Guest Contact InformationWebsite - darianmakes.comLinkedIn - Darian JohnsonTwitter - @darianbjohson Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn - Shawn HymelLinkedIn - Harris KennyTwitter - Shawn HymelTwitter - Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0

This one is jam packed. We complete the second round of our food bracket, Tyler gives one of the best analogies in recorded human history, Joe Biden names his running mate, and Kenny Payne is going to the Knicks.

For full show notes, go to GetCareerClarity.com/Episode42. Is the recession making you curious about starting your own job -- or, thinking about how to be the most competitive candidate for a new job? There's one critical skillset that will make you wildly successful at either: sales.   "UGH, not sales, Lisa!" you might be thinking. But if you're *serious* about getting results in your job search -- or building a profitable business -- the reality is that you're going to need to "sell" way more than you think. So if you want to equip yourself to outshine your competition and land the customer or the job, today's episode of The Career Clarity Show podcast with business consultant Harris Kenny is for you.  SHOW NOTES: Hello Blink Show Twitter @harriskenny Email Lisa at Lisa@GetCareerClarity.com Roadmap to a Fulfilling Career eBook

Kinsella on Liberty Podcast, Episode 216. I was a guest recently on Isaac Morehouse's podcast, "Why Intellectual Property Sucks, with Stephan Kinsella" (Oct. 10, 2016), discussing intellectual property and related issues. Isaac's description below, along with the transcript. Is intellectual property law the foundation of an innovative society? Or a racket set up to protect entrenched businesses from competition? Stephan Kinsella joins the show this week to break down intellectual property law. Stephan is a practicing patent attorney, a libertarian writer and speaker, Director of the Center for the Study of Innovative Freedom (C4SIF), and Founding and Executive Editor of Libertarian Papers. He is one of the clearest and most compelling thinkers on intellectual property law. We cover the historical context of IP law, the modern day consequences of copyright and patent monopolies, the flaws in common arguments for intellectual property laws, and more. Covered in this episode: How did Stephan become interested in intellectual property? His intellectual evolution on the topic of intellectual property What are copyright, patent, trademarks, and trade secrets? Where did the concept of intellectual property come from? Which IP laws are the most harmful? Fraud vs. Trademarks Libertarian perspectives on IP John Locke's  errors on property that affect us today Why Innovation is stronger without IP (fashion, food, football) Problems with trade secret law Copyright law that existed under common law Why IP is wrong from a deontological and consequentialist point of view How would J.K. Rowling make a living without IP? How to be principled about IP as an entrepreneur while not harming your company Links: www.stephankinsella.com How I Changed My Mind on Intellectual Property by Isaac Morehouse Against Intellectual Property by Stephan Kinsella (free) Do business without IP by Stephan Kinsella Episode 14: Harris Kenny on 3D Printing and a World Without Intellectual Property C4SIF.org (Center for the Study of Innovative Freedom) Ayn Rand on IP Against Intellectual Monopoly by Michele Boldrin and David Levine (Free version) The Case Against Patents by Michele Boldrin and David Levine If you are a fan of the show, make sure to leave a review on iTunes. All episodes of the Isaac Morehouse Podcast are available on SoundCloud, iTunes, Google Play, and Stitcher. Transcript (auto-generated by youtube): 0:02 [Music] 0:17 this is Isaac Morehouse welcome to the podcast where we discuss education 0:22 entrepreneurship big ideas how to put them into practice in the real world and above all how to live free how to go 0:33 from zero to a startup job in nine months you don't need to jump through 0:39 hoops or blast out resumes you can start today praxis combines a 3-month professional 0:46 bootcamp with a six month paid apprenticeship at a startup that leads directly to a 0:52 full-time job startups aren't just for coders sales marketing operations even if you're not 1:00 sure what you're interested in praxis places you with a dynamic growing company where you do work you love 1:06 become part of a team and make a difference praxis is tailored to your goals and your interests coaching 1:13 sessions group discussions with your peers skills training and a portfolio of projects along with the imprensa ship 1:20 create a powerful combination of real world experience and intensive learning 1:26 we are relentlessly committed to helping you discover and do what makes you come 1:33 alive we don't just prepare you for a job we actually give you one no degree 1:39 is required to get started on your career whether you're an ambitious go-getter right out of high school a 1:45

Harris Kenny, Marketing Manager for Aleph Objects joins me to discuss their popular Lulzbot line of 3D printers, and the radical IP-free way the company is run.