Podcast appearances and mentions of mark kinsley

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Best podcasts about mark kinsley

Latest podcast episodes about mark kinsley

Dos Marcos
From Funnel Cakes to Fortune: The Art of Event Selling and Biz Dev with Jason Goodman

Dos Marcos

Play Episode Listen Later May 12, 2025 42:36


How do you transform a crowd focused on funnel cakes and fun houses into a line of eager mattress buyers? This week on The FAM Podcast, host Mark Kinsley sits down with Jason Goodman, the head of business development for City Mattress, to discuss the art of selling at high-traffic events like state fairs and rodeos.Goodman shares how to sell outside traditional retail environments. Learn how to convert high foot traffic events into lucrative sales opportunities and discover the essential elements of successful business development.[00:01] - Introduction: Turning funnel cake crowds into customers[01:02] - Meet Jason Goodman: From Michigan to City Mattress[06:00] - The Event Selling Blueprint: Finding the right place, product, and people[09:47] - The Best Events for Selling: Why rodeos and state fairs work[13:19] - Sales Tactics: Quick qualifying and the art of the close[20:08] - Product Matters: The importance of differentiation[26:43] - Business Development Strategy: Identifying and solving the right problems[33:16] - Avoiding Problem Hunting: Focus on high-value solutions[37:24] - Creating a Wow Factor: How to stand out at events[41:23] - Closing Thoughts: Jason's passion for the mattress industry

Dos Marcos
40x Productivity with AI & ChatGPT: The Secrets I've Been Teaching Mattress Executives

Dos Marcos

Play Episode Listen Later May 5, 2025 32:20


Discover how to 40X your productivity and revolutionize your business workflow with the power of AI!In this episode, Mark Kinsley reveals how to dramatically enhance your productivity using ChatGPT and generative AI, sharing insights from his teachings to mattress industry executives. Learn how AI is reshaping business operations, from idea generation to task automation, and why becoming a "prompt boss" is crucial for staying competitive. Dive into real-world examples and discover how you can leverage these tools to transform your workflow.Timestamps:00:01 - Introduction: 40X Your Productivity02:15 - Behind the Scenes with ChatGPT05:40 - AI in the Mattress Industry: A Case Study10:22 - From Toy to Tool: Mastering AI15:55 - Real-life Productivity Boost: ChatGPT in Action20:34 - The Role of Prompt Engineering25:47 - Future of AI: What to Expect30:12 - How to Start Your AI Journey35:00 - Closing Thoughts: Embracing AI in Business

Dos Marcos
City Mattress's Secret Sauce — and How PranaSleep Became the Star of Their Retail Recipes

Dos Marcos

Play Episode Listen Later Apr 28, 2025 39:45


Discover the secret sauce behind City Mattress, one of America's most esteemed family-owned retailers. Join host Mark Kinsley as he delves into the recipe for success with Jason Goodman, Head of Business Development at City Mattress. This episode uncovers the blend of tradition, innovation, and quality that defines their retail strategy.In this episode, we explore the unique business strategies that have propelled City Mattress to the forefront of the retail industry. From their proprietary PranaSleep mattresses to the cultural ethos driving their success, Jason Goodman shares insights on maintaining quality and passion over decades. Learn how City Mattress combines a family-centered approach with cutting-edge product development to achieve remarkable market presence.00:00 - Introduction to the City Mattress Secret Sauce01:16 - Jason Goodman: From Outsider to Insider02:14 - Jason's Journey in Retail and Return to Mattress Business04:37 - The Prana Sleep Factory: A Tour of Excellence06:13 - Prana Sleep's Unique Selling Proposition09:27 - The Art of Quilting Latex: Innovation at Prana Sleep14:41 - The Retail Cookbook: A Strategy for Success20:06 - Balancing Quality and Quantity in Retail Metrics23:14 - The Changing Consumer Landscape30:04 - The Power of Writing Down Your Secret Sauce

Dos Marcos
How Falling in Love with Accountability Transforms Your Business: Insights from Dream Camp 2025

Dos Marcos

Play Episode Listen Later Apr 21, 2025 39:46


Get ready to dive into the unforgettable experience of Dream Camp 2025 at the iconic Hotel Emma!Join host Mark Kinsley and co-host Tara Kinsley as they take you through the transformative journey of Dream Camp 2025, hosted at the stunning Hotel Emma. This episode features highlights from the event, including insights from Hernani Alves, former president of Sleep Train, and the unforgettable guacamole competition.Discover how Dream Camp blends professional development with unique experiences to foster growth and connection. From the culture of accountability to the importance of hospitality, learn how these lessons can elevate both personal and professional life.00:00 - Welcome to Dream Camp 2025: A sneak peek into San Antonio's Hotel Emma.02:30 - The Evolution of Dream Camp: From mountain biking to professional development.06:45 - Hotel Emma's Impact: Why the setting was a game-changer for attendees.12:15 - Spotlight on Hernani Alves: Transforming accountability in business.19:50 - Culinary Competition Drama: The surprise twist that had everyone talking.26:35 - Charlie and Harry Roberts Q&A: Hospitality lessons from the mattress industry.34:20 - Emotional Breakthroughs at Dream Camp: The power of giving and receiving compliments.42:00 - The Art of Onboarding: Lessons from the guacamole challenge.48:10 - Closing Thoughts: Reflections on an unforgettable Dream Camp.

Dos Marcos
How Nate Cangemi Built a Dream Store Without Selling His Home

Dos Marcos

Play Episode Listen Later Apr 14, 2025 41:47


Discover how Nate Cangemi transitioned from rock and roll to mattress mogul without selling his house!Join host Mark Kinsley as he sits down with Nate Cangemi, the dynamic frontman behind Golden Dreams Mattress and the official band of the Sleep Summit. Nate shares his journey from contemplating selling his house to launching a successful retail experience that redefines mattress shopping.Episode Summary: In this episode, Nate reveals how a pivotal mastermind session at Sleep Summit and the support of a thriving community helped him turn a dream into reality. Learn about the unique experiences he crafted at Golden Dreams Mattress and the invaluable lessons he gathered from industry experts. Whether you're a retail enthusiast or an entrepreneur at heart, Nate's story is sure to inspire.Timestamps:00:01 - Introduction to Nate Cangemi: The Rockstar Retailer00:45 - From Vision Boards to Reality: Nate's Motivation to Open a Store01:51 - The Hot Seat Experience: A Turning Point in Bentonville03:21 - The Advice That Changed Everything: "Don't Sell Your House06:06 - Building Golden Dreams: Crafting a Unique Customer Experience07:07 - From Components to Retail: Nate's Industry Journey16:37 - Committing to the Dream: The Power of Community Support22:16 - Curating Quality: The Brands Behind Golden Dreams30:08 - Launching Golden Dreams: The First Month's Success

Dos Marcos
How Greenhushing Backfires & Barbell Boomers Are Driving the Economy: ISPA Conference 2025 Unwrapped

Dos Marcos

Play Episode Listen Later Mar 31, 2025 21:18


When silence on sustainability speaks louder than words—and boomers quietly steal the economic spotlight—you know it's time to rethink everything.In this episode of The FAM podcast, host Mark Kinsley recaps big takeaways from the 2025 ISPA conference in St. Pete's, featuring fresh insights from Scot Case, VP of Sustainability at the National Retail Federation, and economist Dr. Christopher Kuehl of Armada Corporate Intelligence.Episode Summary:Mark takes us behind the scenes at ISPA 2025 where the talk of the conference was “greenhushing”—the risky new cousin of greenwashing. Scot Case explains why being eco-silent may cost you consumer trust, while economist Dr. Christopher Kuehl breaks down the "barbell economy," proving that boomers are now powering home-related spending. From AI-powered green shopping to emotional consumer decisions, this episode flips traditional retail thinking on its head.3 Key Takeaways:Greenhushing is a PR Risk: Saying nothing about your eco-efforts can be just as damaging as saying too much.Boomers Are the New Power Buyers: Forget what you heard—older generations are investing heavily in home comfort.Sustainability = Quality: Durable goods aren't just better—they're now seen as more eco-conscious, especially in the mattress industry.

Dos Marcos
You Wont Believe How the Sleep Industry Transformed in the 90s!

Dos Marcos

Play Episode Listen Later Mar 24, 2025 27:00


Why it matters:The Specialty Sleep Association (SSA) is reshaping the sleep industry by providing a platform for innovative products and fostering connections among manufacturers and retailers.Key Insights:In a recent episode of the FAM Podcast, Mark Kinsley and SSA Executive Director Tambra Jones discussed the history and mission of the SSA, which has evolved since the days of waterbeds.Historical Context: SSA was formed in the late 90s, merging various sleep product associations to create a dynamic trade environment.Innovation Showcase: The SSA showroom in Las Vegas features cutting-edge sleep technology, including sound and mood-enhancing products like Cambridge Sleep's systems.Community Connection: The SSA serves as a networking hub, connecting new companies with established brands and fostering collaboration.Consumer Awareness: Today's consumers are more discerning, often seeking organic and sustainable sleep products, but many manufacturers struggle with greenwashing accusations.Innovative Products Highlighted:Some standout innovations featured at SSA include:A mattress-lifting device that simplifies sheet changing.Temperature-regulating technologies like ChiliPad and Jelly Sleep.Adjustable pillows and other customizable sleep solutions.The Bottom Line:For anyone interested in the sleep industry, the SSA offers invaluable resources and connections. Whether you're a manufacturer, retailer, or simply curious about the latest in sleep technology, engaging with the SSA can lead to new opportunities and insights.For more information on joining the SSA or exploring their offerings, visit sleepinformation.org.#PranaSleep #SleepDeeplyLiveBoldlywww.pranasleep.com

Dos Marcos
ChatGPT, Automation & Ironman Suits: The AI Revolution with Rex Harris

Dos Marcos

Play Episode Listen Later Mar 17, 2025 47:03


What if you could automate your most tedious tasks, save hours every week, and finally feel like Tony Stark in your own AI-powered Ironman suit? Host & Guest Introduction:In this episode, Mark Kinsley, is joined by Rex Harris, an AI consultant and product manager whose resume boasts stints at Amazon, Pandora, Electronic Arts, and Bright. Rex is here to break down AI's role in business, how automation can 40X your productivity, and why taste and creativity still matter in an AI-driven world.Summary of the Episode:This episode is a masterclass in how AI is reshaping business operations. Rex explains how large language models like ChatGPT, AI automations, and digital agents are revolutionizing workflows. He also shares insights on automated lead research, AI-powered voice agents, and even web scraping for smarter sales strategies. Plus, find out how AI tools like Zapier, ChatGPT, and voice automation can give you a competitive edge—and why human creativity still reigns supreme.Key Takeaways:1) AI isn't taking jobs—it's taking tasks. Learn how to automate workflows and reclaim your time.2) Automation is the new superpower. From cold-calling intelligence to auto-scheduling, the right AI tools can revolutionize your work.3) Human creativity still wins. AI can crunch data, but it can't replace taste, art, or soul-driven decision-making.

Dos Marcos
Texting Your Way to a 25% Sales Boost with Kelly Christal

Dos Marcos

Play Episode Listen Later Mar 10, 2025 41:34


Dos Marcos
Traction, Tears & Teamwork: Saying Goodbye to the FAM Mom

Dos Marcos

Play Episode Listen Later Mar 3, 2025 30:58


What happens when the Mom of the FAM makes a big move? You get a rollercoaster of emotions, heartfelt goodbyes, and some seriously witty banter. In today's episode, Mark Kinsley sits down with Adrienne Woods—the woman who has kept the FAM running smoothly behind the scenes—to talk about her next big adventure, the wildest part of working with Mark, and the unexpected way she's using Traction (yes, the business strategy book) to parent her kids.

Dos Marcos
From Corn Husking to Mattress Selling: Chad Fisher's Playbook for Independent Retailers

Dos Marcos

Play Episode Listen Later Feb 17, 2025 25:45


What happens when you mix 20 years of independent retail experience with a passion for mattresses? You get Chad Fischer, the new Director of Bedding at BrandSource, and he's on a mission to shake things up in the sleep industry!Mark Kinsley welcomes Chad Fischer, a seasoned leader in the bedding industry, who has stepped into a brand-new role at BrandSource. Chad shares his journey, his vision for growing the bedding division, and why independent retailers should be paying attention.Summary:In this episode, Chad Fischer dives into his priorities at BrandSource, a powerhouse buying group focused on independent retailers. He explains why BrandSource created a dedicated bedding division and how he plans to elevate it. From vendor partnerships to marketing strategy and merchandising, Chad outlines the roadmap for independent retailers looking to stay competitive in an evolving market. Plus, he and Mark break down Nebraska trivia (spoiler: Chimney Rock is involved), husking corn techniques, and the importance of investing in people for long-term success.Key Takeaways:1) Vendor Partnerships Matter – Fisher emphasizes that successful buying groups focus on strategic partnerships, not just signing up vendors.2) Marketing Can Be a Game Changer – BrandSource's in-house agency helps retailers navigate digital marketing without overpaying.3) Stay the Course – With industry shakeups happening, Chad advises retailers to stay steady, build strong partnerships, and focus on long-term growth.

Dos Marcos
Vegas Market Unfiltered: Showrooms, Shenanigans & Sleep Innovations with Mark and Tara Kinsley

Dos Marcos

Play Episode Listen Later Feb 3, 2025 39:15


Dos Marcos
After-Hours Web Traffic: Brian Morgan's Bold Moves to Revolutionize Retail

Dos Marcos

Play Episode Listen Later Jan 27, 2025 30:09


Are your store hours holding you back? Mark Kinsley sits down with Brian Morgan, CEO of Austin Couch Potatoes, to tackle how customer behavior is reshaping retail strategies. From discovering the power of after-hours web traffic to using AI tools like Podium to elevate customer engagement, Brian shares his journey of innovation. Learn how this bootstrap entrepreneur turned a Craigslist hustle into a nationwide success while making a positive impact on employees and customers alike. Plus, hear why a factory in a store might just be the future of retail. KEY TAKEAWAYS 1. Adapt to Changing Customer Habits: Analyzing after-hours web traffic can reveal untapped sales opportunities. 2. AI as a Game-Changer: Tools like Podium's AI assistant can revolutionize customer interaction and drive conversions. 3. Innovate or Fade: Staying relevant requires bold pivots, like merging manufacturing with retail spaces.

Dos Marcos
Reimagining Supply Chains and Sleep with Purecare's CEO Sean Bergman

Dos Marcos

Play Episode Listen Later Jan 20, 2025 49:55


Buckle up for a fascinating ride as host Mark Kinsley sits down with Sean Bergman, CEO of PureCare, to explore how the company brings stability to retailers amidst economic uncertainty. From global sourcing strategies to family business culture and even dog training tips, this episode has something for everyone. Sean reveals the secrets behind PureCare's product innovations, their commitment to global supply chain stability, and how they support retailers in competing with big-name brands. Bonus: You'll leave with actionable ideas on financing, soft goods, and building better business relationships. Key Takeaways: 1) Global sourcing stability: Why diversifying your supply chain is critical for navigating uncertain markets. 2) Retail innovation: How PureCare's direct-ship program reduces inventory burdens for retailers. 3) Leadership lessons: Insights on family business dynamics, culture building, and how passion fuels success.

Dos Marcos
From Fire to Global Fame: The A.H. Beard Story with Allyn Beard

Dos Marcos

Play Episode Listen Later Jan 6, 2025 46:08


Celebrating 125 years of crafting dreams—this episode dives into the incredible legacy of A.H. Beard with Allyn Beard, a fourth-generation leader redefining sleep and wellness. Join host Mark Kinsley as he welcomes Allyn Beard, the fourth-generation leader of A.H. Beard, an iconic Australian company that has shaped the sleep industry for over a century. Together, they explore the company's storied past, exciting innovations, and global impact. Summary:In this episode, Mark and Allyn discuss the evolution of A.H. Beard from a small family business to a global leader in the bedding industry. Allyn shares inspiring stories of resilience, including rebuilding after a devastating factory fire and expanding into international markets. They also talk about the family dynamics of running a multi-generational business, the importance of quality sleep products, and the company's ambitious plans for the future. Get a glimpse of how passion, purpose, and perseverance continue to drive A.H. Beard's success. 3 Key Takeaways: A.H. Beard's legacy is built on innovation, resilience, and family values. Quality sleep products can profoundly impact health and well-being. Expanding into global markets presents challenges but also opportunities for growth and learning.

Dos Marcos
The Best of The FAM Podcast: Top Highlights from 2024

Dos Marcos

Play Episode Listen Later Dec 16, 2024 12:26


What if some of the best stories of 2024 could inspire your next big move? In this final episode of The FAM Podcast for 2024, Mark Kinsley takes listeners on a journey through some of the year's most unforgettable moments. From conversations with industry trailblazers to insights that reshaped how we think about sleep and sales, this episode is a FAMified celebration of the stories and lessons that made 2024 a standout year. Relive the highlights from our top episodes of 2024: Kelly Charles and the Coupon Effect: How strategic savings turned into a game-changing customer experience.Samuel's Sleep Odyssey: Exploring the future of sleep science and what it means for the industry. Eugene Alletto's Bold Vision: Bedgear's CEO shares his journey as the “bad boy of bedding” and why taking risks matters.The 440-Year Legacy: Dive into the rich history and innovation of an iconic Italian manufacturer. Brent Batterman's Sales Masterclass: Discover how to close a deal in 28 seconds with charm and precision. Behind-the-Scenes Gems: The surprise moments and lessons that only The FAM Podcast could deliver. From origin stories to actionable tips, this episode is packed with inspiration for entrepreneurs, industry insiders, and anyone looking to level up. Join us as we wrap up an incredible year and set the stage for an exciting 2025. Stay Connected: Don't miss what's next in 2025! Subscribe to The FAM Podcast and follow us on Instagram, Facebook and LinkedIn for updates, behind-the-scenes content, and sneak peeks at upcoming episodes.Here's to wrapping up 2024 in style — FAM style.

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Dos Marcos
From $350M to Over $1B: Imon Shrock's Giga Cloud Revolution

Dos Marcos

Play Episode Listen Later Dec 2, 2024 61:18


What does it take to grow from $350 million to over $1 billion (approximately) in just two and a half years? In this episode, Mark Kinsley sits down with Imon Shrock, President of Giga Cloud Technology, to uncover the secrets behind this jaw-dropping transformation. Amon shares how supplier-fulfilled retail is reshaping the furniture and mattress industry, the importance of emotional reconsolidation during sleep, and even his personal journey with meditation and mindfulness. Packed with insights on logistics, game theory, and the future of retail, this episode is a must-listen for anyone looking to innovate in the retail space. Key Takeaways: 1.) Supplier-Fulfilled Retail: Amon breaks down how this innovative model reduces inventory risk, speeds up delivery, and empowers retailers to focus on what matters most—converting sales. 2) Meditation and Leadership: Amon shares his experiences with meditation, offering valuable lessons on awareness, decision-making, and the “power of the pause.” 3) The Future of Retail: Explore how Giga Cloud Technology is leveraging AI, game theory, and logistical efficiencies to create a seamless ecosystem for retailers and suppliers alike. In this episode, Mark Kinsley sits down with Imon Shrock, President of Giga Cloud Technology, to uncover the secrets behind this jaw-dropping transformation. Amon shares how supplier-fulfilled retail is reshaping the furniture and mattress industry, the importance of emotional reconsolidation during sleep, and even his personal journey with meditation and mindfulness. Packed with insights on logistics, game theory, and the future of retail, this episode is a must-listen for anyone looking to innovate in the retail space. Key Takeaways: 1.) Supplier-Fulfilled Retail: Amon breaks down how this innovative model reduces inventory risk, speeds up delivery, and empowers retailers to focus on what matters most—converting sales. 2) Meditation and Leadership: Amon shares his experiences with meditation, offering valuable lessons on awareness, decision-making, and the “power of the pause.” 3) The Future of Retail: Explore how Giga Cloud Technology is leveraging AI, game theory, and logistical efficiencies to create a seamless ecosystem for retailers and suppliers alike.

Dos Marcos
Sleep, Science, and Solutions: Colin Lawlor on AI's Role in Better Sleep

Dos Marcos

Play Episode Listen Later Nov 25, 2024 37:34


What if improving your sleep wasn't just a dream but a data-driven reality powered by AI? In this episode of The FAM Podcast, host Mark Kinsley welcomes Colin Lawlor, CEO of SleepScore Labs, to discuss the revolutionary potential of Sleep.ai, a groundbreaking B2B platform designed to transform the way businesses and consumers approach sleep. Direct from the Sleep Summit 2024 main stage, Mark and Colin dive deep into how artificial intelligence is reshaping the sleep industry. Colin explains how Sleep.ai leverages over 500 million hours of sleep data to create actionable insights for consumers and businesses alike. From combating common sleep disorders to driving smarter mattress innovations, the duo explores how AI can address health concerns like dementia, cardiovascular disease, and diabetes by improving sleep quality. The discussion also tackles the growing consumer demand for evidence-backed wellness solutions and how this new technology can elevate trust and transparency in retail. Key Takeaways: 1. Sleep is essential for every aspect of life, with even small losses in deep sleep drastically increasing health risks like dementia and heart disease. 2. Sleep.ai combines massive data collection with AI to offer tailored solutions, empowering businesses to make evidence-based claims about their products. 3. AI-powered sleep diagnostics and recommendations are set to revolutionize how the mattress industry connects with consumers, turning occasional buyers into lifelong customers.

Dos Marcos
From Idea to App: Live AI Development with Blake Austin

Dos Marcos

Play Episode Listen Later Nov 18, 2024 54:37


Can AI build an app in real-time? Spoiler alert: Yes, it can—and we're doing it live! In this episode of the FAM Podcast, host Mark Kinsley sits down with Blake Austin, the innovative founder and CEO of Mattress AI, a SaaS platform revolutionizing the mattress industry with AI-driven digital tools. Mark and Blake dive into the exciting world of generative AI and its transformative impact on the mattress industry—and beyond. Blake shares the inspiration behind Mattress AI, a tool that helps retailers match customers to the perfect mattress using advanced AI algorithms. Together, they explore cutting-edge AI tools, including Notebook LM and Bolt.new, building a functional app live on the podcast. From making AI approachable to discussing how it can empower businesses, this episode is packed with insights, laughs, and practical takeaways. Key Takeaways: Generative AI tools like Bolt.new allow non-technical users to create functional apps, cutting costs and saving time. The future belongs to those who embrace AI as a tool, not a toy—personalization and efficiency are the new normal. Gumption and creativity are key to leveraging AI—success lies in articulating ideas and iterating until they work.

Dos Marcos
Mike Magnuson on AI, Google, and the Future of Mattress Shopping

Dos Marcos

Play Episode Listen Later Nov 11, 2024 39:06


Ever wondered who's truly driving the online mattress market? This week, host Mark Kinsley welcomes back industry insider Mike Magnuson, founder and CEO of GoodBed.com, for an unfiltered look at the evolving landscape of mattress shopping. Together, they unpack why New York Times and Forbes dominate affiliate sales, how AI and algorithms shape consumer trust, and what brands must do to stay ahead in a chaotic digital age. From humorous anecdotes to actionable insights, this episode is a wake-up call for retailers navigating the intersection of tech and trust in 2024. Key Takeaways: Affiliate Powerhouses: Discover why unexpected players like Forbes and The New York Times dominate mattress affiliate sales. AI's Double-Edged Sword: How poorly trained algorithms are churning out low-value recommendations and eroding consumer trust. Winning in a Shifting Landscape: The importance of reliable data (like GoodBed's) to beat the pay-to-play game and ensure long-term success.

Dos Marcos
442 Years of Innovation: From Italian Alps to Eco-Friendly Mattresses – Andrea Piana on Revolutionizing Sustainability in Textiles and Sleep

Dos Marcos

Play Episode Listen Later Nov 4, 2024 34:20


Ever wondered what happens when a 442-year-old Italian family business meets modern American innovation? Join us for an inspiring journey from textile roots to sustainable sleep tech! In this episode, Mark Kinsley, welcomes Andrea Piana, CEO of Piana Technology, a company that began in 1582 as a textile manufacturer and has evolved into a powerhouse of sustainable innovation in bedding and beyond. Episode Summary: In this episode, Mark and Andrea dive into Piana Technology's legacy, from humble beginnings in Italy's Alps to pioneering eco-friendly mattresses today. Andrea shares the family's journey, the power of passion and purpose, and how Piana Technology aims to lead in sustainability without sacrificing functionality or affordability. Andrea's reflections on the family's commitment to community, the environment, and future generations make this conversation both insightful and heartfelt. Key Takeaways: 1. Sustainability at Scale: Piana Technology is reshaping the mattress industry with circular design and environmentally friendly processes. 2. Purpose-Driven Innovation: Andrea emphasizes the importance of staying true to one's purpose, with Piana focusing on products that promote health and planetary well-being. 3. Legacy and Community: A business that feels like family is not only unstoppable but also built to serve future generations through resilience and responsibility.

Dos Marcos
Science Meets Comfort: Revolutionizing the Mattress Industry with Evidence-Based Innovation

Dos Marcos

Play Episode Listen Later Oct 27, 2024 46:27


Innovation meets science as the mattress industry seeks to bridge the gap between comfort, performance, and consumer trust. In this insightful episode of The FAM podcast, host Mark Kinsley catches up with Mike Magnuson who delves into groundbreaking developments in the mattress industry, focusing on the collaboration between GoodBed and Dow, a global leader in material science. They explore how science and data can revolutionize how mattresses are tested, moving beyond subjective reviews toward measurable, evidence-based criteria. This collaboration aims to give manufacturers, retailers, and consumers more accurate and detailed insights into mattress performance, especially concerning temperature regulation, comfort, and durability. Additionally, the discussion touches on the growing influence of e-commerce platforms and how the industry needs to evolve to stay competitive. One of the central themes is how this partnership seeks to offer a level of precision that was previously unavailable, especially in measuring comfort-related characteristics like heat dissipation and memory foam responsiveness. As the hosts discuss the future of the mattress industry, they emphasize the importance of evidence-based testing in ensuring consumer satisfaction and reducing return rates. They also reflect on the growing influence of major media companies and online marketplaces in shaping consumer preferences and how this shift poses both challenges and opportunities for traditional retailers. KEY TAKEAWAYS Collaboration with Dow: GoodBed's partnership with Dow has led to the development of innovative testing methods, measuring key mattress characteristics with unprecedented precision. This will help consumers make informed decisions based on objective data rather than subjective opinions. Industry Disruption: The rise of e-commerce platforms like Amazon is changing the mattress industry, pushing the focus toward price and star ratings rather than quality and longevity. The industry needs to respond by emphasizing the value of well-made products. Objective vs. Subjective Measures: Comfort is subjective, but factors like heat dissipation, cushioning depth, and mattress conformity can now be measured scientifically, enabling manufacturers to prove their products' value and helping retailers reduce return rates by better matching consumers with the right mattresses.

Dos Marcos
From Master's Thesis to Cultural Icon: The Rise of the Waterbed

Dos Marcos

Play Episode Listen Later Sep 30, 2024 40:12


Ever wondered how a wobbly bag of water turned into a cultural symbol of comfort and rebellion? Meet the man who started it all! In this episode, Mark Kinsley dives into the deep end with Charlie Hall, the legendary inventor of the waterbed. Charlie spills the story of how a graduate project aimed at comfort morphed into a nationwide sensation that made waves in the bedroom (literally). From his original vision of a super-comfy chair to pioneering an entire sleep revolution, Charlie gives us the behind-the-scenes scoop on the highs, lows, and splashes along the way. Plus, he talks about his other ventures, like creating sun showers for happy campers, and even a few tales about frolicking (interpret that as you wish) on early waterbed prototypes. Whether you're a sleep enthusiast, a curious inventor, or just someone who appreciates comfort, this episode will have you floating with interest. KEY TAKEAWAYS The Genesis of the Waterbed: What started as a chair evolved into a mattress, and it all came down to comfort and a quest to conquer pressure points. The Wild Ride to Market: From art galleries to head shops, the waterbed's rise was full of quirky detours, investors with deep pockets, and surprising celebrity endorsements. Changing the Game: Before waterbeds, "firmer is better" was the mantra. Charlie's wavy creation made the industry rethink comfort, paving the way for memory foam and beyond.

Dos Marcos
Snooze Smart: How Aimee Griffiths is Redefining Home Wellness

Dos Marcos

Play Episode Listen Later Sep 23, 2024 37:46


Dos Marcos
How to Make a Friend (and a Sale) in 38 Seconds with Brent Batterman

Dos Marcos

Play Episode Listen Later Sep 9, 2024 27:51


Brace yourself for sales gold and name slip-ups as Brent Batterman—aka 'The Butterman'— shares how making friends (not just sales) can revolutionize your retail game! Mark Kinsley welcomes his longtime friend Brent Batterman (not Bierman!) to drop some serious sales wisdom from his 20+ years in the mattress industry. From making unforgettable first impressions to the art of bundling, Brent is here to supercharge your sales game and remind you why the customer experience always comes first—because if you're not making friends, you're not making sales! Plus, Brent teases his upcoming presentation at Sleep Summit 2024, complete with secret strategies on mentoring your team. Prepare for some laughs, a few F-bombs, and a lot of business-boosting advice! Key Takeaways: Make a Friend Before a Sale: Brent emphasizes that smiling and making a genuine connection with customers is the most overlooked yet powerful sales technique. It's simple, but most people don't do it—start now! The Power of Bundling: Why sell one item when you can bundle five? Brent explains how bundling a full sleep system (mattress, pillows, protectors, and more) can simplify the sales process and boost your bottom line. Leadership Secrets Unveiled: At Sleep Summit, Brent will reveal his secret sauce for mentoring and coaching teams effectively. (P.S. It's only four minutes long, but it'll change how you lead!)

Dos Marcos
From Cabo with Love: Vegas Confessions and Summit Surprises

Dos Marcos

Play Episode Listen Later Aug 19, 2024 18:12


Why is Mark Kinsley soaking up the sun in Cabo San Lucas, Mexico? Sure, it's a dream vacation spot, but there's an even better reason—big updates about Sleep Summit 2024 that are hotter than the Baja sun. Plus, he's got a story to share that could teach any business a thing or two about customer service. Think of it as a tale of two businesses: one did everything right, and the other... well, let's just say they missed the mark. In this episode, Mark Kinsley broadcasts from the stunning Grand Solmar Resort in Cabo San Lucas, where he's enjoying the fruits of his victory bid at the Dreams for All Foundation event. But this episode isn't just about vacation vibes—Mark reveals exciting news about Sleep Summit 2024. Attendees can look forward to a star-studded lineup featuring industry heavyweights like Colin Lawlor of Sleep Score Labs, Eugene Aletto from Bedgear, and many more. If you haven't secured your tickets yet, now's the time!Mark also shares a compelling story of a lost purse in Las Vegas, highlighting the stark contrast between two hotel experiences. This story serves as a reminder of how crucial customer service is to a business's success. Mark challenges business owners to revisit their values and ensure their teams are truly delighting customers, not just going through the motions. "When your customer service is more complicated than a Vegas security detail, it's time to rethink your process. And by the way, late-night eats in Vegas? Not optional!" Don't miss out on Sleep Summit 2024! Head to sleepsummit.thefam.com to secure your spot before the hotel blocks disappear faster than a winning hand at blackjack. And share this episode with your team—let's make those customer service stories something worth bragging about.

Dos Marcos
Avoiding Pitfalls in Business Reinvention: Lessons from Mattress Firm franchise CEO James Perez

Dos Marcos

Play Episode Listen Later Aug 5, 2024 38:21


Many in our industry know the vital role that sleep plays in our overall well-being, but do our consumers? James Perez, current CEO of over a dozen Mattress Firm Franchise stores in South Texas, joins Mark Kinsley on today's episode [rewind] to discuss his remarkable journey that reshaped his perspective on achieving a restful night's sleep. We visit with Perez who sets out to enlighten individuals about the other crucial factors that contribute to a transformative sleep experience (hint: mattresses only account for 20% of sleep wellness). From pillows to textiles and wellness practices, he understands that the key to unlocking optimal sleep lies in addressing each of these elements comprehensively. Citing back to the inaugural Dream Camp 2022 held in Bentonville, Arkansas, Perez emphasized the pressing need for the mattress industry to establish trust and credibility in their mission to help people improve their sleep. Drawing from his own personal journey, he also shared the profound impact that prioritizing sleep and health had on transforming the culture within his own company. Perez's story serves as a powerful reminder that sleep encompasses far more than just a comfortable mattress. By delving into the lesser-known aspects of sleep, we can unlock the potential for a truly restorative and life-enhancing slumber.

Dos Marcos
From Closeouts to Cash Flow: Kelly Charles on Maximizing Margins

Dos Marcos

Play Episode Listen Later Jul 22, 2024 22:07


Ever wondered how to turn sleep dreams into business gold? In this episode of the FAMM podcast, host Mark Kinsley welcomes Kelly Charles, a true icon in the mattress industry. Broadcasting straight from the cozy comfort of an Englander Echelon mattress at the Big Mattress Outlet, Kelly shares insights that could revolutionize your business strategy. Episode Highlights: Inside the Mattress World: Kelly breaks down the Big Mattress Outlet's unique business model, revealing the art of acquiring top-quality closeout mattresses. From canceled internet orders to floor samples, Kelly's strategy of building exclusive relationships with manufacturers like SSB and TSI ensures premium products at unbeatable prices. The Secret to Stellar Margins: Discover how Kelly's years of cultivating supplier relationships translate into exceptional margins. This is not just a business; it's a finely-tuned operation where customer satisfaction and profit margins go hand-in-hand. If you've ever doubted the profitability of the mattress business, Kelly's story will make you think again. Turning Negatives into Positives: Kelly shares an inspiring tale of transforming a negative review into a teachable moment. By addressing customer concerns head-on and using the opportunity to educate the public about mattress care and warranty essentials, Kelly demonstrates the power of transparency and proactive communication. Key Takeaways: Building Relationships: Long-term success in the mattress industry hinges on establishing and nurturing strong supplier connections. Understanding Margins: Exceptional profit margins come from unique sourcing strategies and understanding customer needs beyond just brand names. Customer Education: Turning negative feedback into positive outcomes can strengthen customer trust and enhance your business reputation. Connect with Kelly: If you're intrigued by the Big Mattress Outlet's model or considering franchising, reach out to Kelly at Kelly@BigMattressOutlet.com. She's always open to industry conversations and eager to share her wealth of knowledge.

Dos Marcos
Inside Snooze Mattress Company's New Flagship Sleep Shop with CEO Matt Smith

Dos Marcos

Play Episode Listen Later Jul 15, 2024 28:04


Ever wondered how a mattress store can revolutionize sleep? In this exciting episode of the FAM Podcast, host Mark Kinsley takes us behind the scenes of Snooze Mattress Company's new flagship sleep shop with CEO Matt Smith. Matt, a dynamic and innovative leader in the sleep industry, shares his vision of transforming 20 million lives through better sleep. From competitive games to deep discussions about sleep health, Matt and Mark cover it all. Highlights of the episode include: Introduction to Matt Smith: Learn about Matt's journey and how he came to lead Snooze Mattress Company, from running a Snap Fitness to creating a revolutionary sleep shop. Innovative Sleep Shop Concept: Discover what sets Snooze apart from traditional mattress stores, including unique features like CPAP masks, ice baths, and a bathroom experience that feels like a private airport lounge. Customer Experience: Matt explains the "sleep journey" that customers undergo when they visit Snooze, emphasizing personalized solutions over simple mattress sales. Health and Wellness Focus: Understand the importance of sleep health and how Snooze aims to address common issues like sleep apnea and general wellness. Industry Insights: Gain insights into the challenges and opportunities in the mattress and sleep industry, including the importance of changing consumer perceptions about sleep. Join us for a fascinating look at how Snooze Mattress Company is redefining the sleep industry, one restful night at a time. Don't miss the fun and informative mouthwash toast to wrap up the episode! Tune in now and learn how you too can benefit from the future of sleep!

Dos Marcos
Sleep Summit and The Future: How the Mattress Industry Can Alter the Trajectory of Human Health

Dos Marcos

Play Episode Listen Later Jul 1, 2024 16:40


Ever wondered what would happen if the mattress industry had a Red Bull? Get ready for an energetic discussion on the industry's urgent need for change and innovation. In this episode, Mark Kinsley tackles the importance of rejecting the status quo and embracing a bold vision for the future. The conversation is derived from a recent LinkedIn piece Kinsley wrote that encourages industry players to actively create a better future by challenging traditional practices and focusing on sleep and wellness. TAKEAWAYS Sleep Heroes Assemble!The mattress industry has the superpower to enhance people's health, mood, productivity, and overall quality of life. Time to don your cape and revolutionize sleep! Status Quo? No, Thank You!To truly make a difference, individuals in the mattress biz need to kick the status quo to the curb and actively shape the future. Embrace innovation and be the change! Summit of Dreams:The FAM Sleep Summit isn't just an event; it's a playground for community, collaboration, and crafting the future of sleep. Think of it as the industry's very own slumber party for ideas.Tune in and join Mark Kinsley as he challenges the norm and inspires a sleep revolution. It's time to dream big and sleep better! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
The Bad Boy of Bedding: Bedgear's CEO Eugene Alletto on Adding To (Not Disrupting) the Mattress Industry

Dos Marcos

Play Episode Listen Later Jun 17, 2024 42:07


Buckle up for an eye-opening chat with Eugene Alletto, the maverick CEO of Bedgear, who's revolutionizing the bedding industry with his bold and innovative approach. Dubbed the "bad boy of bedding," Eugene shares how his immigrant upbringing instilled the principle of being additive rather than disruptive. In this lively episode, Eugene and host Mark Kinsley delve into the importance of innovation, the power of words in branding, and the value of inclusive, customer-centric business practices. Join us for a rollercoaster ride through Eugene's fascinating career, filled with anecdotes that underscore his relentless drive and unique approach to transforming the bedding market. Whether it's connecting the dots in a disjointed industry or emphasizing the need for education over mere sales tactics, Eugene's insights are a treasure trove for aspiring entrepreneurs and seasoned business leaders alike. Key Takeaways: Eugene Alletto's Journey: From a top-performing salesperson to the trailblazing CEO of Bedgear, Eugene's path highlights the power of innovative thinking and resilience. Additive, Not Disruptive: Emphasizing the importance of adding value rather than disrupting, Eugene showcases how focusing on consumer needs can lead to success. Innovation and Education: The critical roles of continuous innovation and robust education in building a brand promise and maintaining industry relevance. Tune in to discover why Eugene is not just a disruptor, but a game-changer in the bedding world. For more insights, follow Eugene on LinkedIn and learn about Bedgear's revolutionary products that are redefining sleep essentials. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Unlocking Sleep-Selling Superstars: The Impact of Good Sleep on Health, Productivity and Goals

Dos Marcos

Play Episode Listen Later Jun 3, 2024 31:17


Discover how better sleep can transform your life as Mark Kinsley and Dr. Kimberly Lemke unveil the secrets of the FAM Plus Platinum membership! Join Mark Kinsley and Dr. Kimberly Lemke as they delve into the transformative potential of the FAM Plus Platinum membership. This episode is a deep dive into sleep wellness and its profound impact on health and productivity. Mark and Dr. Lemke underscore the necessity of fostering meaningful conversations about sleep and establishing a universal language to better engage customers. Their partnership is set to revolutionize the mattress industry by equipping it with the knowledge, training, and resources needed to enhance sleep health. KEY TAKEAWAYS Creating Sleep-Selling Superstars: The FAM Plus Platinum membership is designed to empower members with the knowledge and training required to engage customers in meaningful conversations about sleep. The Impact of Good Sleep: Quality sleep significantly boosts health, productivity, and goal achievement, with well-rested individuals having a 30% higher chance of reaching their goals. A Global Mission for Sleep Health: Dr. Kimberly Lemke, Mark Kinsley, and FAM aim to turn the mattress industry into a global leader in sleep health improvement through their innovative partnership. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Digital Dreams: How AI and Automation Shape the Future of Mattress Retail

Dos Marcos

Play Episode Listen Later May 20, 2024 36:34


AI revolution in the mattress industry...is it a ticket to dreamland or a wake-up call to a nightmare? In an enlightening tête-à-tête, Brandon Hufstetler, a luminary in the mattress retail industry, peels back the curtain on the transformative power of AI and Chat GPT. With a touch of humor and a wealth of expertise, Brandon and Mark Kinsley, embark on a journey through the innovative landscape of Sleepology. They dive deep into the heart of generative AI and automation, revealing how these technologies are not just changing the game—they're redesigning the entire playing field. As they navigate the discussion, three pivotal themes emerge: The Democratization of Technology: Brandon eloquently illustrates how generative AI is leveling the playing field, empowering businesses of all sizes to wield the power of AI tools with unprecedented ease and efficiency. The Digital Human Touch: In a world craving personal connection, Brandon champions the use of digital humans to engage customers, merging the warmth of human interaction with the precision of AI. Bridging Worlds with AI: From connecting disparate departments to enhancing managerial effectiveness, Brandon sheds light on how AI acts as a dynamic bridge, linking business needs with IT solutions and propelling the industry into a new era of interconnectedness and productivity. Through witty anecdotes and insightful observations, Brandon Hufstetler not only demystifies AI but also invites mattress industry executives to envision a future where technology and human ingenuity sleep in the same bed. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
King Koil's CEO David Binke on Navigating the Sale of the Company and Increasing AUSP 9X

Dos Marcos

Play Episode Listen Later May 13, 2024 46:13


From aligning mattresses to aligning values, David Binke lays it all on the bed for us, proving that a good foundation—in both sleep and life—can truly make a world of difference. In this engaging episode of The FAM Podcast, host Mark Kinsley is joined by David Binke, the charismatic CEO of King Koil. Binke, a legend with a 40-year tenure in the mattress industry, delves into his vast experiences and the strategic maneuvers that have defined his leadership at King Koil. The conversation covers a wide range of topics, from David's early days in the industry to significant pivots in business strategy that have redefined how King Koil operates. The discussion also touches on personal anecdotes, particularly the profound influence of David's father, a Holocaust survivor, which shaped his approach to business and life. Additionally, David's dedication to philanthropy and his deep-rooted commitment to community involvement are highlighted, demonstrating how his professional journey is intertwined with a mission to contribute positively to society. Key Takeaways: Strategic Vision in Business: David discusses his strategic decisions in transforming King Koil from a licensing model to a company focused on owned and operated units, drastically increasing the average unit selling price and repositioning King Koil as a premium brand in the industry. Impact of Personal History on Professional Ethos: David shares moving insights about his father, a Holocaust survivor, whose experiences have deeply influenced David's values and leadership style, emphasizing resilience, giving back to the community, and maintaining a strong work ethic. Philanthropy as a Core Value: Throughout his career, David has not only focused on business success but also on his role in the community. His annual participation in charitable events and his upcoming recognition with a Lifetime Achievement Award by City of Hope highlight his commitment to making a difference. Don't sleep on this episode; it's packed with more layers than a well-made bed! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
New Era At Englander: Welcoming CEO Chealen Martin at the Helm

Dos Marcos

Play Episode Listen Later Mar 25, 2024 38:43


It's an inauguration that no one wants to sleep through as Mark Kinsley passes the CEO baton to Chealen Martin.  In this episode, we're not just fluffing pillows; we're laying down insights with Chealen Martin, the newly minted president and CEO of Englander, who's ready to give us a peek under the covers of the mattress industry. From navigating the coils of corporate leadership to the plush comfort of customer-centric innovation, Chealen unfolds his journey through the mattress world and dreams up the future of Englander. With a blueprint for success that's as carefully crafted as their mattresses, Martin highlights the critical role of customer feedback in shaping a brand that people can't wait to sleep on. But it's not all springs and foam; Martin also dives into the competitive dynamics of the mattress market, revealing how Englander stands out in a crowded room thanks to robust partnerships with Sutherland, Corsicana, and BIA. These collaborations are the bedrock of Englander's strategy for innovation and growth, ensuring they're always a step ahead in the quest for the perfect night's sleep. Here are the dreamy takeaways you won't want to snooze on: Customer is King (Size): Emphasizing the power of customer feedback and innovation driven by real user experiences, Martin shares how this approach is shaping the future of Englander. Adapting to Sleep Patterns: As the mattress industry evolves, so must the companies within it. Englander is poised to meet these changes head-on, ensuring that comfort, support, and temperature regulation remain at the forefront of their innovation. The Support System: Highlighting the strength of Englander's partnerships, Martin sheds light on how collaborations with Sutherland, Corsicana, and BIA lay a strong foundation for operational excellence, product development, and manufacturing prowess. And because life isn't just about what happens between the sheets, Martin opens up about his personal passions, from the family values that anchor him, the smoky allure of barbecue that feeds his soul, the high-flying excitement of cheerleading that keeps him on his toes. Tune in to find out how all these elements combine to keep Martin, and Englander, bouncing back no matter what the night brings. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Digital Dreams: How AI and Automation Shape the Future of Mattress Retail

Dos Marcos

Play Episode Listen Later Mar 11, 2024 37:52


AI revolution in the mattress industry...is it a ticket to dreamland or a wake-up call to a nightmare? In an enlightening tête-à-tête, Brandon Hufstetler, a luminary in the mattress retail industry, peels back the curtain on the transformative power of AI and Chat GPT. With a touch of humor and a wealth of expertise, Brandon and Mark Kinsley, embark on a journey through the innovative landscape of Sleepology. They dive deep into the heart of generative AI and automation, revealing how these technologies are not just changing the game—they're redesigning the entire playing field. As they navigate the discussion, three pivotal themes emerge: The Democratization of Technology: Brandon eloquently illustrates how generative AI is leveling the playing field, empowering businesses of all sizes to wield the power of AI tools with unprecedented ease and efficiency. The Digital Human Touch: In a world craving personal connection, Brandon champions the use of digital humans to engage customers, merging the warmth of human interaction with the precision of AI. Bridging Worlds with AI: From connecting disparate departments to enhancing managerial effectiveness, Brandon sheds light on how AI acts as a dynamic bridge, linking business needs with IT solutions and propelling the industry into a new era of interconnectedness and productivity. Through witty anecdotes and insightful observations, Brandon Hufstetler not only demystifies AI but also invites mattress industry executives to envision a future where technology and human ingenuity sleep in the same bed. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Embracing New Beginnings: A Fresh Chapter Unfolds as Kinsley Bids Farewell to Englander to Focus on The FAM

Dos Marcos

Play Episode Listen Later Feb 12, 2024 6:30


In a strategic pivot that reads like a well-crafted narrative, Mark Kinsley, after a rewarding five years at the helm of Englander, is embarking on a new chapter. Rather than a quiet exit, he's transitioning with purpose, launching full throttle into The FAM community. This move coincides with Englander gearing up for a significant expansion phase, signaling a period of dynamic growth for the company. Simultaneously, the FAM community is witnessing a remarkable surge in engagement and impact, reflecting a thriving ecosystem in the industry.As Mark shifts into a strategic advisory role, his focus will turn to scouting for a sales-oriented leader to guide Englander through its next growth chapter. Key Takeaways: Englander is on the threshold of a major growth phase, poised for significant expansion. The FAM community's growth and impact underscore the strength and reach of this industry. The resonance of Englander's legacy and brand story with consumers is a powerful testament to its market positioning. Embracing change and transitions as avenues for innovation and new opportunities is a central theme of Mark's narrative. Mark's journey serves as a reminder that leadership transitions can be catalysts for renewal and expansion, inviting business leaders to view change as a springboard for future success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Kenny & JT
Mark Kinsley – Grenn Bulldogs Head Basketball Coach / @Green_Bulldogs

Kenny & JT

Play Episode Listen Later Feb 8, 2024 14:52


On The Kenny & JT Show, we talk with Mark Kinsley, longtime Green head basketball coach, as the Bulldogs will host McKinley Friday night on 1480 WHBC.

Dos Marcos
Mastering the ‘Art of No': How Mattress Professionals Can Shed Dead Weight, Avoid Whiplash, and Unlock Their Best Year Ever

Dos Marcos

Play Episode Listen Later Jan 8, 2024 29:30


Wow! What a year it has been! In this episode, Mark Kinsley takes time to reflect on the past year and express gratitude for the incredible guests and events that have shaped the mattress industry community. He highlights the success of Dream Camp and Sleep Summit, two of the year's premier events, and announces exciting things to come. Mark also celebrates Englander's impressive 130 year anniversary milestone. Discussing the show's impact, Mark shares how the Mattress Mentorship Mastermind has empowered so many through mentoring and inspiration. He recounts heartwarming stories from Dreams for All, an event focused on giving back. As he looks ahead to 2024, Mark encourages listeners to be intentional, prioritize their values, and focus on building habits and systems for long-term success. He thanks the community for their involvement this past year and invites everyone to continue connecting through upcoming events and resources. Mark is optimistic about the future and eager to continue growing the community of mattress industry leaders, innovators, and entrepreneurs. Takeaways Dream Camp and Sleep Summit have become important events in the mattress industry, bringing together retailers, manufacturers, and suppliers. Englander is celebrating its 130th anniversary and continues to prioritize customer satisfaction and comfort. The Mattress Mentorship Mastermind provides coaching, mentorship, and accountability for industry professionals looking to grow and improve their businesses. Giving back through events like Dreams for All can make a meaningful impact on individuals in need. Being intentional, setting priorities, and focusing on systems and habits can lead to long-term success and personal growth. CHAPTERS 00:00Introduction and Gratitude 00:28Dream Camp and Sleep Summit 02:18Upcoming Events: Dream Camp and Sleep Summit 2024 03:40Englander's 130th Anniversary 04:39Customer Testimonials 06:59Mattress Mentorship Mastermind 12:19Dreams for All Event 14:12Being Intentional and Setting Priorities 19:04Filtering Decisions Through Personal Values 21:01Your Days Become Your Life 22:14Identity vs Outcome 24:05Ice Cubes and Bamboo 26:26Looking Ahead to 2024 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
How to Plan 2024 Using The Big A## Calendar and More

Dos Marcos

Play Episode Listen Later Nov 13, 2023 13:02


Get Intentional and energized for 2024! Mark Kinsley, host of The Sleep Summit Show, goes solo in this week's episode shares some incredibly valuable insights to help you get intentional and energized as you wrap up 2023 and look ahead to the new year. So where do you start? First, break down your business planning into three key buckets: goals, strategies, and tactics. Clearly define your quantifiable goals for 2024, determine the strategies and resources needed to achieve those goals and finally, outline the specific tactics and assets required to execute your strategies. This goal-strategy-tactic framework provides a clear roadmap. Second, create a one-sheet with your major initiatives for 2024. Refer back to this anchor document throughout the year to stay focused on key priorities amidst the swirl of business demands. Kinsley utilizes a "big ass calendar" to map out his year at a glance, scheduling personal adventures and other "big rocks" before filling in obligations and commitments. Finally, emphasize the importance of balance across key areas like career, health, relationships, and recreation. As you plan your business goals for next year, be sure to also invest in yourself. Intentionally carve out time for fun, family, and self-care. The new year presents a valuable opportunity to get clear and get energized. Use Kinsley's advice to create an intentional, balanced plan for 2024 success! Let his insights guide you in wrapping up this year strong. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
BedTech President Darren Sparks: Dare to be Different and Stand Out

Dos Marcos

Play Episode Listen Later Oct 30, 2023 37:18


Struggling to stand out in the mattress industry? Darren Sparks, president of BedTech, shares his playbook for success in this episode of The Sleep Summit Show. Mark Kinsley, sat down with guest Darren Sparks, president of BedTech, to discuss the bedding industry and keys to success in retail mattress sales. Darren spoke about the importance of customer service, providing value to the customer, and properly training sales staff. He emphasized being energetic, friendly, and solution-oriented when interacting with customers to create a memorable experience. Darren also talked about hiring top talent, treating employees well, understanding their motivations, and speaking their “love language” to get the best performance. Three key takeaways from Darren: 1) Focus on speedy customer service. Jump on issues immediately and have a sense of urgency. 2) Offer high quality products at reasonable prices. Customers want to feel they are getting good value. 3) Invest in sales training. Employees won't sell what they don't understand. Make sure they are knowledgeable about products. Darren highlighted the benefits of split head adjustable bases, a growing product category that allows couples to customize their sleep experience. He encouraged creativity, focusing on solving customers' problems, and daring to be different to stand out in a competitive market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
"This Changes Everything" - Don't Miss Sleep Summit's EPIC Announcement with Jason Friedman

Dos Marcos

Play Episode Listen Later Oct 16, 2023 25:02


In this episode, legendary business builder Jason Friedman joins Mark Kinsley to recap Sleep Summit 2023. More than 100 mattress professionals gathered for the first-ever event featuring 18 speakers. One retailer said, "I took 14-pages of notes!" Sleep Summit attendees enjoyed two-days jam packed with networking, professional development, amazing food, and an exclusive evening at the world-renowned  Crystal Bridges Museum of American Art.  Did you miss Sleep Summit? Good news for you mattress entrepreneurs and business builders — there's a path forward! You're invited to join us at 2 p.m. EST on Oct. 17th to be part of this EPIC announcement. Register here >> https://cxformula.zoom.us/meeting/register/tZMoc-iupz4pE9EwEeRJ3ZEXKaM-r41HfUbA#/registration --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Ferocious Focus: Why Now is The Time To Reignite the Bedding Business Fundamentals

Dos Marcos

Play Episode Listen Later Oct 2, 2023 20:36


Dust off those sales manuals and refocus your ferocious energy on sales fundamentals! In this episode, Sleep Summit Show host, CEO of Englander and founder of The FAM, Mark Kinsley, shares his insights from his visit to the BrandSource convention. Packed with interviews from all levels of leadership in the mattress retail industry, each discusses how they and their brands are navigating economic headwinds. Key Takeaways: 1) It's time for retailers to get back to basics and focus on sales fundamentals with intensity and intention. As BrandSource CEO Jim Ristow explained, retailers can no longer rely on inventory alone to drive sales. They need to refocus on sales training, promotions, vendor partnerships and more. 2) Retailers should also dust off old sales manuals and restart former practices of old that made an impact in a more casual environment (hint: bring back those Saturday morning sales meetings). As Mike Juoni of Corsicana said, "look back at what worked in 2019 and prior. The focus has to come from owners and flow through the entire organization." 3) Bring "ferocious focus" to sales interactions, whether on the showroom floor or over the phone. Treat every customer interaction as vital. Plus, don't ignore other keys to success as well, like maintaining ad spend during downturns and promoting holiday sales. Most importantly, Kinsley stressed getting back to sales fundamentals with intensity and intention. As he put it, "More intention with intensity." This combination will enable retailers to compete and thrive even in challenging conditions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
CEO Eric Grindley: Shopper Data from 1,300 Mattress Firms, Sleep Shops and Furniture Stores

Dos Marcos

Play Episode Listen Later Sep 18, 2023 34:42


Shoppers are only going to one mattress store. In this episode, Mark Kinsley hosts Esquire Advertising CEO Eric Gindley who gives us his insider, data driven information about mattress shoppers. In a surprising finding, data shows that 88% of mattress shoppers in 2023 are only visiting one store before making a purchase; this number jumped dramatically from 57% in 2022. According to Grindley, the biggest piece of advise is to jump on new movers fast. New homebuyers are much more likely to buy a mattress after they move rather than before so use digital channels like streaming TV and social media to reach new movers right when they arrive. Listen or watch to get real insights about the new shopper journey and get a taste of what Eric will be offering at Sleep Summit! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Leadership Lessons From A Brutal Path: Author Jeff Giagnocavo on Overcoming Your History

Dos Marcos

Play Episode Listen Later Sep 11, 2023 42:55


Your past doesn't have to define your future. In this episode, Jeff Giagnocavo, the owner of Gardner's Mattress and More, joins Mark Kinsley to co-host today's Sleep Summit Show. Together, they explore how leaders can create safe, nurturing spaces for their teams and Giagnocavo shares how he transformed his childhood trauma into motivation to lift others up. Three key takeaways from this episode: 1) Leaders must demonstrate vulnerability and find empathy to understand their team. Suppressing emotions creates barriers. 2) Reframing problems as opportunities allows creativity to flourish. Teams should bring solutions, not just issues. 3) Turning trauma into power requires recognizing that today's stresses aren't yesterday's hurts. Leaders must respond with patience. Plus, get a sneak peek into Giagnocavo new book "The Space for Leadership." In this book, he focuses on high-ticket small businesses and coaches them to grow through vision and strategy. By opening up about overcoming abuse, he aims to help leaders and teams unite in purpose. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Momentum Inducers - Creating Energy and Community in Business

Dos Marcos

Play Episode Listen Later Aug 21, 2023 20:43


Have you ever felt like your business is a rollercoaster ride filled with friction points? Mark Kinsley wants to help. Mark Kinsley, CEO of Englander Mattress and host of The Sleep Summit Show podcast, knows the mattress industry faces its fair share of challenges. In this candid episode, he shares ideas for overcoming obstacles and finding momentum - personally and professionally. In this episode learn to: 1) Let people help you. Kinsley tells a story about helping Matt Smith's son Parker style his hair one morning. It was their first interaction, but Parker was open to the assistance. Big takeaway: all need to recognize when help arrives and be willing to accept it. 2) Create momentum inducers. All journeys have friction points, but we can offset those with energetic momentum boosts. Events like Sleep Summit are powerful momentum inducers that reignite purpose and passion. 3) Align your vibe with your tribe. Surrounding yourself with the right community reveals blind spots and generates energy. If you feel stuck or disconnected, this candid episode will get you thinking differently. Tune in to gain insight on building community, overcoming obstacles, and leading with purpose in business and life. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
From Stabbed to Partnering with a Billionaire: Matt Smith, CEO of Snooze Mattress Co. Tells All

Dos Marcos

Play Episode Listen Later Aug 15, 2023 58:38


He's captain of the fastest growing mattress retailer in the country. This is the talent you will find at Sleep Summit. We're rewinding the clock and debuting an early Sleep Summit Show episode to showcase the people involved with Sleep Summit 2023. Sleep Summit Show host Mark Kinsley sat down with mattress entrepreneur Matt Smith, founder of Snooze Mattress, who appeared on the hit TV show “Undercover Billionaire.” On the show, Matt built a business from scratch in just 90 days starting with only $100, without revealing his true identity. Faced with this challenge, Matt created a new product and launched it within the tight timeframe, demonstrating his entrepreneurial drive. I n this interview, Kinsley and Smith discuss ice baths, the strangest place Matt has ever slept, the state of the sleep economy, and Matt's predictions for the industry in 2023. Tune in to hear how Matt leveraged his skills and creativity on the show and his vision for the future of his disruptive mattress company! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
How Top Podcaster Michael Unbroken Overcame Childhood Trauma and Mastered the Art of Sleeping Well

Dos Marcos

Play Episode Listen Later Jul 24, 2023 29:34


Money can't buy you happiness. Just ask Michael Unbroken, podcaster and today's guest alongside Mark Kinsley in this episode of the Sleep Summit Show. In this episode, Michael discusses his unstable upbringing, including abuse, neglect, poverty, and being bounced between 30 homes by age 12. Determined not to be another statistic, Michael overcame the odds and landed a corporate job making almost seven figures by the time he was 26. Yet, money didn't bring the happiness or stability he assumed it would. Picking himself back up, Michael provides a unique perspective and practical tips on overall wellness and how sleep plays a vital role. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Wrong Turn: The Cautionary Tale of a Mattress Brand's Misguided Investments in (Amazing) Innovation

Dos Marcos

Play Episode Listen Later Jul 10, 2023 42:29


Paul Longman is an industry veteran who is no stranger to changing the status quo and doing things that have never been done. On today's episode, Paul Longman, the former Leggett & Platt Managing Director turned Founder and CEO of iSense and Advanced Sleep Technologies, joins Mark Kinsley to discuss these latest endeavours, including how to launch a new product, innovative technology and live abroad. Plus, they discuss the Sleep Summit quiz question of: What percentage of mattresses sold in the US are adjustable firmness? Catch the answer to this question, learn the strangest place Paul has ever slept, and how to build value in something new that's never been done before . --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Dos Marcos
Dr. Lemke's #1 Sleep Strategy and Why Naps Are Like Cupcakes

Dos Marcos

Play Episode Listen Later Jun 26, 2023 35:25


Dr. Kimberly Lemke, founder of Drift Sleep is a renowned sleep expert dedicated to addressing sleep issues and providing education for better sleep. On today's show, Dr. Lemke joins Mark Kinsley and explains the motivation behind the Drift Sleep course and emphasizes the importance of optimizing sleep through daily routines and bedtime rituals. Dr. Lemke discusses: 1) Significance of structuring one's day to maximize sleep quality, emphasizing the role of sunlight and sensory stimulation in promoting sleep chemicals. 2) Addresses common mistakes in daily routines and offers advice on managing fatigue and establishing effective bedtime rituals. 3) Provides individuals valuable knowledge and practical tools to achieve restorative sleep, and how to help improve an individual's overall well-being and how to help them wake up refreshed each morning. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message