10PlusBrand

Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW).  How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile? It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as more than a dozen articles on AI and cutting edge expertise.    Read it as a 5-min blog © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field. She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also addressed the challenges of COVID-19, the importance of financial literacy, and the impact of tariffs on California's economy. She stressed the importance of diversity, inclusivity, and community engagement in her leadership. This interview consists of four parts: (1) Fiona Ma's present role as California treasurer and her future political career goals. (2) Past accomplishments. (3) National political climate. (4)  Personal stories.    Read it as a 30-min blog Watch it as a 1-hr, 26 min video  © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

It is getting more difficult to tell AI generated, hyper personalized messages from human ones. A friend told me recently that he called a company's customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI.  “I don't like it at all.” He said. I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this email - can you tell if it came from a real person or AI? Read it as a 3-min blog Watch it as a 7-min video This will become part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three parts: - 1st part consists of Tammy Roust's career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at the state and federal  Government level, and at a startup; - 2nd part is about fintech, crypto, AI, data, governmental regulations thereof, and the future economy, - 3rd part is about her personal story and goals. Read it as a 20-min blog (coming soon) Watch it as a 1-hour video Some of the insights will be quoted as a part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial consultation meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

The point is: AI search can never replace face to face user experience.  Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ... Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.  But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?  To read it as a 1-min blog To watch is as a 4-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Do Super Bowl commercials have to reply on celebrities to be effective?  For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:   To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.   There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet.  You are a gift of life in your own unique way. Start to treasure that gift - yourself. Then you will have peace.  Then you can have loving relationships. Then you have a personal brand. That's the beginning of truly living your life.   To read it as a 2-min blog To watch is as a 6-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?  Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic? To read it as a 2-min blog  To watch is as a 5-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.  AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services.  In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage. To read it as a 4-min blog  To watch is as a 8-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.  Read it as a 2-min blog Watch it as a 4-min video   © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance  

You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.   Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.  To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election. To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step. Don't wait for opportunities to happen to you.   Opportunities favor the prepared. Create the conditions for opportunities.  Create opportunities. Let's face it: change is uncomfortable, even threatening.  It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you'd got to get there, and you thought you could now enjoy a long vacation, to recharge and get some well-deserved rest - only to be rudely awoken: Get up, put on your running shoes, and race again. (A) Lead yourself and reinvent yourself, before you can lead organizational changes (B) Change is incremental. Start small to change yourself before changing the world (C) An individual CAN change the world, with many other individuals To watch it as a video To read it as a blog (coming soon) © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.  Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to improve onboarding assessment of candidates.   To read it as a blog To watch it as a video   © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law.  This is against the “one person, one vote” principle. This is a non-partisan issue. To read it as a 5-minute blog To watch it as a 5-minute video Across the political spectrum, advocates for abolishing the electoral college system include Brookings Institution, the Heritage Foundation, National League of Women Voters, Pew Research Foundation, etc.  How can we replace the electoral college system? There are two ways: either by Constitutional Amendment, or by the National Popular Vote Interstate Compact (NPVIC).  Amending the US Constitution requires a two-thirds vote in both US House of Representatives and the Senate.Three-fourths of state legislatures must then ratify the amendment. This is challenging, since states with disproportionately more voting power won't easily give up.  NPVIC, on the other hand, can bypass this challenge, with the state's plenary power over election, believed to be given by the US Constitution. As of now, 17 states have already signed up, consisting of 77% of the 270 electoral votes needed to elect a President. When more states join the pact, they will award all their electoral votes to the candidate who wins the popular vote in all 50 states and the District of Columbia.  What can we do as citizens? Sign up and do something, at various organizations, such as:  https://www.nationalpopularvote.com/ (Bipartisan support for NPVIC) https://www.lwv.org/opov (League of Women Voters) https://abolishtheelectoralcollegepac.org/ https://www.thenationalvote.com/ https://abolishtheelectoralcollegepac.org/    –  THANK YOU, for sharing with others! © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

The great irony:  The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas.  At least one of these AI godfathers is not optimistic about AI: Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it's like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse. Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very much like a frog being boiled slowly to death, as humans become overly reliant on AI-generated realities. AI could lead to a loss of human ability to discern reality independently, based on human first hand experiences. This can also lead to mental health issues resulting from misrepresented virtual realities created by AI. To read it as a 3-minute blog To watch is as a 5-minute video –  THANK YOU, for sharing with others! © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Is our system-to-system way of modern living in harmony with the celestial way of life?  Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse" By Joanne Z. Tan   (To watch this as a 2-min video To read as a 1-min blog )   From systems to systems, Our lives are lived daily: System of a society,  System of laws, System of a family, System of a religion, System of a company, System of politics, System of an economy, System of cloud computing, System of AI … Struggling, straining, striving to stay on paths, to fit-in, to sacrifice, to comply.   Only tens of thousands of years ago, humans lived like a free flowing poem, a part of the Universe: No destiny  no purpose No goals No worries No controls… - Is a life of true luxury, like wild animals Earthly? ...   –  THANK YOU, for sharing with others! © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power? We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence. To watch this as a 5-min video To read as a 5-min blog –  THANK YOU, for sharing with others! © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market.  B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators. AI will level the competitive playing field for many products and services by reducing costs across the board.  When lots of B2B expertise will be at one's fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind.  Joanne Z. Tan of 10 Plus Brand explains why and how. –  THANK YOU, for sharing with others! Read it as a 7-min blog  Watch it as a 13-min Video © Joanne Z. Tan   All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference.  Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself.  –  THANK YOU, for sharing with others! Read it as a 8-min blog  Watch it as a 12-min Video © Joanne Z. Tan   All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart. –  THANK YOU, for sharing with others! Read it as a 8-min blog  Watch it as a 14-min Video © Joanne Z. Tan   All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy. Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part three of the three-part series in the almost 2-hour interview.  –  THANK YOU, for sharing with others! Read it as a 20-min blog  Watch it as a 31-min Video To listen to the entire interview © Joanne Z. Tan   All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years, in Part 2 of the 3-part interview with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part two of the three-part series in the almost 2-hour interview. Stay tuned for Part Three. –  THANK YOU, for sharing with others! Read it as a 25-min blog  Watch it as a 51-min Video To listen to the entire interview © Joanne Z. Tan   All rights reserved. ======================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design  

Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years.  Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour interview. Stay tuned for Part Two, and Part Three. –  THANK YOU, for sharing with others! Read it as a 20-min blog  Watch it as a 31-min video To listen to the entire interview © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already adopted in American Gubernatorial and Mayoral elections, can save democracy by giving voters more choices, and making elections more fair and better represented.  Hear discussion between President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years, and Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts. –  SHARE IT WITH OTHERS! Read it as a 2-min blog Watch it as a 4-min video To listen to the entire interview © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government?  Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years.  Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts. –  SHARE IT WITH OTHERS! Read it as a 5-min blog Watch it as a 9-min video To listen to the entire interview © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani's journey, lessons learned, and insights from being the Chief Justice on the highest court in California;  Part 2: California's economy and future; Part 3: Election reform, federalism, and democracy.   –  Please SHARE it! Thank you. To read as a blog (coming soon) To watch as a video (Introduction of the Host of this Podcast:) Before I have the GREAT honor to introduce Tani Cantil-Sakauye, let me briefly introduce myself. I am Joanne Tan, host and producer of the 10 Plus Podcast, “Interviews of Notables and Influencers”.  I am the CEO of 10 Plus Brand, Inc. — a brand-building and brand-marketing agency for companies and leaders. Growing brands - business or personal - is my passion. I also have a law degree and I career-coach attorneys and executives, and manage brands of board members, leadership coaches, and consultants. I have lived and worked in the San Francisco Bay Area for 36 years. It was in San Francisco that I became a US citizen almost 30 years ago. I care deeply about my home state and our country whose ideals and values inspired me to leave everything behind in China 42 years ago. I'd like to give back to my beloved California and America.  (Introducing Tani Cantil-Sakauye:) Tani Cantil-Sakauye was the former Chief Justice of California Supreme Court for 11 years. Currently, she is the president and CEO of the Public Policy Institute of California (“PPIC”) where she holds the Walter and Esther Hewlett Chair in Understanding California's Future. One of the founders of PPIC was Walter Hewlett, also one of the founders of Hewlett Packard.  PPIC provides data-based research to the state legislature to help make better policies for all Californians. California legislators and executive officials do listen to Tani and PPIC. From 2011 to 2022, Tani served as the 28th Chief Justice of California, and led the judiciary as the chair of the Judicial Council—the constitutional policy and rule making body of the judicial branch—the first person of color and the second woman to do so. Before she was elected statewide as the Chief Justice of California, she served more than 20 years on California appellate and trial courts and was appointed or elevated to higher office by three governors. Earlier in her career she served as a deputy District Attorney for the Sacramento DA Office, and on the senior staff of Governor Deukmejian as legal affairs and legislative deputy secretary. https://www.ppic.org/person/tani-cantil-sakauye/ Disclaimer: I take a completely non-partisan approach to economic policy, election reform, and judicial issues. All my questions here are issue-based, not through the lens of politics or political partisanship, even though I regard myself as a centrist Democrat. Part 1 Questions: Tani's personal journey, lessons learned and insights as former Chief Justice of CA Supreme Court (1) Q: How did you choose your path? What were your challenges and satisfactions as a California Supreme Court Chief Justice? What lessons would you like to share with us from serving on the state Supreme Court? (2) Q: As a role model, raised in a non-privileged background, what qualities and mindset are the most important for your achievements and continued growth? What wisdom can you share with people of all backgrounds? (3) Facts or Opinions? - Critical Thinking and Human Intelligence Are Needed to Process Information and Decipher Facts from Media, Social Media, AI (4) Q: As a personal branding expert and a business brand builder, I ask all my honored guests this question: What does your brand stand for?   (5) Q: Are you considering running for any office in the future?    Part 2 Questions: California's Economy and Future (6) Q: About AI and regulations. AI is being widely adopted across many industries globally, and is playing a significant role in reducing costs and increasing productivity. (https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai)  But at the same time, AI is making fake information, disinformation, as well as its distribution a lot easier, faster, and with more impact (based on the Economist Magazine in May 2024 featured two articles: “Fighting disinformation gets harder, just when it matters most”, while “Producing fake information is getting easier” (https://www.economist.com/science-and-technology/2024/05/01/fighting-disinformation-gets-harder-just-when-it-matters-most?utm_campaign=r.science-newsletter&utm_medium=email.internal-newsletter.np&utm_source=salesforce-marketing-cloud&utm_term=5/1/2024&utm_id=1877854 (https://www.economist.com/science-and-technology/2024/05/01/producing-fake-information-is-getting-easier?utm_campaign=r.science-newsletter&utm_medium=email.internal-newsletter.np&utm_source=salesforce-marketing-cloud&utm_term=5/1/2024&utm_id=1877854) What is the legislative balance between controlling the harm from AI generated or facilitated false information, and not killing the golden goose of AI technology? (7) Q: California's aging population: What are the anticipated consequences, and how are we going to tackle the issue? Can AI offset the shrinking productive population, since AI increases productivity and decreases labor cost? (8) Q: Related or unrelated to the aging population issue, do border-crossing, undocumented immigrants actually help with the labor shortage? Is it also related to political advantage, i.e. the number of congressional seats are based on the census?  What will California do with the border crossing issue?  (9) Q: Insurance:  Many insurance companies for residential homes have left California. The lack of competition has resulted in much higher premiums for all Californians. What can be done about it? (10) Q: High housing cost for Californians and exodus to other states: Californian families are leaving for other states where housing and living expenses are lower. What are the ramifications for the mid and long term California economy? Does it lead to brain drain?  (11) Q: Homelessness and the implementation of Prop. 1: What improvement have we seen? How can the implementation be improved? Who is accountable?  (12) Q: Increase of minimum wage for California fast food workers and the ripple effects: A Bloomberg article on April 16, 2024 pointed out the impact of California minimum wage hike for fast food workers on prolonging inflation and delaying the Fed's rate cut.  Now, California consumers have to pay more for fast food because the increased wage was passed down to the buyers, and most of the fast food consumers are not well off. Is it a case of robbing Peter to pay Paul? Does this well-intended law result in delayed inflation recovery for everyone? Is legislation interfering with the free market? https://www.bloomberg.com/news/articles/2024-04-16/how-california-s-huge-raises-for-fast-food-workers-will-ripple-across-industries (13) Q: The high cost of doing business in California creates an exodus of businesses to other states. Many are leaving due to pro-labor legislation that burdens employers. What can the state legislature do to keep the cost down for businesses? (14) Q: What does the state government need to do to keep tech giants like Google, Apple, Nvidia and others in Silicon Valley? (15) Q: Budget deficits and tax increases: In the tech industry, there are fewer IPOs now, and less tax from capital gains for the government. (https://www.sfexaminer.com/news/technology/why-california-budget-problems-could-be-blamed-on-ipo-market/article_197ac9d8-0f24-11ef-9f28-5f7fe6820efc.html#:~:text=IPOs%20%E2%80%94%20the%20typical%20way%20startups,are%20taxed%20by%20the%20state.)  Budget deficits exist at both state and local levels.  The California Supreme Court will hear arguments on the legality of a ballot measure that would strip the Legislature and governor of the ability to increase taxes (The Los Angeles Times reports). Tax increases will further the exodus of companies and Californians out of California. Are there any other options for dealing with budget deficits? (16) Q: Bullet trains:  Are they ever going to be completed, after three decades? ( - The Economist's article, May 17, 2024: https://www.economist.com/united-states/2024/05/16/the-worlds-slowest-bullet-train-trundles-ahead-in-california (17) Q: Drought and water shortage due to global warming: Governor Newsom was talking about building reservoirs. What can we do to make it happen, hopefully not in three decades since global warming might turn California into a desert in 30 years without us taking actions NOW? Part 3 Questions: Federal election reform; Term Limits, SCOTUS Ethics Rules, Republic Democracy, Politics (18) Q: Rank Choice Voting:  It has been advocated by some very intelligent Harvard professors and political consultants. Rank Choice Voting is already used in some gubernatorial and mayoral elections, can it be used in primaries for presidential elections? (As advocated in the book The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy, by Katherine Gehl and Michael Porter, a Harvard Business School professor.) (19) Q: Term Limits for US Supreme Court Justices: Stanford Professors Larry Diamond and other highly respected voices recommend term limits for SCOTUS, which is gaining traction widely in the US.  Some suggested the term limit to be at age 75, or three terms of six years, and the fourth term is up to six years.  Stanford Professor Larry Diamond in his book “Ill Winds” suggests limiting every SCOTUS' term to 18 years. What do you think? (20) Ethic rules for SCOTUSES:  In light of the revelations about accepting lavish gifts for decades by the US Supreme Court Justice Clarence Thomas, do you think Congress needs to make ENFORCEABLE ethics rules that will hold SCOTUSES liable, since no one is above the law? If any of the SCOTUSES violate them, who should enforce the rules, and what would be the punishment? (21) Q: Regarding the principles of federalism, state power, and our republic. This may be a loaded question, but I think we all want to hear from your perspective. The United States was founded on the principle of a republic consisting of independent states, where federal laws and state laws are independent and separate. This question is not meant to be political (I know that your political party affiliation is independent, and I respect that) . I'd like to use the current conviction of former President Donald Trump by New York State Court to learn about federal court limitations and potential over-reach.  Federalism, checks and balances: Assume this scenario: IF the US Supreme Court rules that a sitting president has Absolute Immunity, (which sounds like the power of a king), and further rules that the New York conviction must be retried, vacated, or even overruled, on the ground that the falsification of business records under New York Law is related to the FEDERAL election, even though the illegal act related to federal election deprived citizens their right to be informed, which is a FEDERAL crime, will the federal Absolute Immunity override New York state law, under the Supremacy Clause (since Trump wrote the check to reimburse the hush money after inauguration, presumably under Absolute Immunity protection)?  If the US Supreme Court indeed rules as such, what are the ramifications, in your opinion, for our foundational principles of independent state and federal judiciaries? Would that be an overreach by the federal judicial branch? What harm would Absolute Immunity do to the checks and balances of our government? Same scenario, same questions, but with Limited Immunity instead of Absolute Immunity. (22) Q: About civility, the prerequisite for democracy. The vitriol, the hatred, the partisanship, the mutual blaming... All of these are eating America up from inside. What do you think each citizen should do, to restore civility, respect for institutions, public office, healthy debates, and save our democracy?   –  Please SHARE it! Thank you. To read as a blog (coming soon) To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

At least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government.  Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 years.   While Homelessness is increasing in CA, NO ONE KNOWS who spent the tax dollars designated for housing the homeless, and on what. Californians passed “Prop. One” to house the homeless, who is held accountable for reporting where the money goes? how is it going to be implemented?... Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. Homeless crisis in California, as an excerpt here, is one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts, and the full interview coming soon. –  SHARE IT WITH OTHERS! We must all make our voices heard! To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan. As we are all waiting for the landmark ruling by the US Supreme Court this week, on the issue of absolute immunity and limited immunity for US presidents, Joanne Z. Tan asked Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, some hypothetical as well as philosophical questions related to the issues. The following is an excerpt from an interview of Tani, conducted by Joanne Z. Tan on June 24, 2024. To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses. (Continued from Pt. 1 of 2.) What is the difference between an AI Co-pilot and an AI Agent? What jobs will be substantially replaced by GenerativeAI? Data protection and Data Use: land grab or monetize what data? When AI can do everything a human can, “What does it mean to be human?” A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.   To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Where Is Generative AI heading? How fast?  How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent? AI Jargon for “Non-Nerds” and AI Newbies   To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design      

Vision, Brand Focus, Experience Design are Steve Jobs' secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services. Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple's brand focus. It was Steve Jobs' initial conviction.  What led Apple to where it is today, is Steve Jobs' design principle governing both the simplest functionality and the look and feel of every device. From the inception of any Apple product, to design, then engineering and manufacturing, to every detail of the EXPERIENCE DESIGN for every act of opening the box, to lifting the product out of its cradled nest…   To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design    

Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan. To read as a blog To watch as a video     © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design  

Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty. When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services. To read as a blog To watch it as a video   © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time.  It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling? Getting timely insights from a proactive brand audit has tremendous ROI:  A comprehensive brand audit can optimize your brand performance by identifying growth opportunities with current and new customers, revealing changes in customer expectations and new ways to meet them. Based on the data from a brand audit, leaders can adjust brand messaging to better resonate with employees and customers, reposition your brand to be more visible to those who need your solutions, and accomplish radical differentiation in the vast competitive landscape of similar products and services, in order to maintain growth momentum. WHAT is a brand audit? WHEN do you need one? How is it done? To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language.  To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness. "Is this the best AI can get? Or is it the worst?  Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way.  The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”.  The problem is: Whose priority governs the AI experience design (“XD”)?  Xfinity's current design is all from the point of Xfinity's convenience, not customers'.  There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can't they simply add a “none of the above” category?  And why didn't Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent? Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs. It is not human centered, not user friendly, not customer centric. But it saves Xfinity operational expenses, … or not! "   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.  What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.   Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity. We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos.  I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.” To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #SuperBowlTVCommercials #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #GenuineVideo  

Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie.  (Hear Joanne Tan explains why.) (Some of the Deserving Winners:) Best Picture: THE ZONE OF INTEREST Poor Things Past Lives And more categories... To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #SuperBowlTVCommercials #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #GenuineVideo

How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors. (Sample gems of wisdom:) “Rewards were the third thing…  You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?" “It's the operationalization. Because once you get behavioral, it's easy to measure.” “…anything you can behaviorally describe, you can measure, and anything you measure you can reward.” “Your rewards depend on management, management depends on goals that have been operationalized, and objectives that are made tangible so people know what it is they work on.” To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #SuperBowlTVCommercials #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #GenuineVideo

Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature. – How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ? – When his group's guides turned out to be more dangerous than the mountains, and what did they do? – What were the best and worst in humanity they experienced? – What was it like to pushing life to the edge of survivability? – How did they persevere over 13 days' ascension, and then descend in 3 days, in -30 degree temperature? (Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…) To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #SuperBowlTVCommercials #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething

"Like a meteor lighting up the Arctic night, no Sun, no days, no twilight.   In the remote Russian land, deserted, lifeless, frozen, A noble soul was killed in a cold prison, His light snuffed out at the age of forty seven. ..."   To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook   Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #SuperBowlTVCommercials #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething

Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year: No celebrities. No religion. No politics. No violence.  No vulgarity.   To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook   Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #SuperBowlTVCommercials #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething

The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves: - Is growing a business, or starting a new career the right thing for you? - To what extent do you want to work during retirement? - What does “success” or “failure” mean to you? - Where to start? If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first. Rebranding your new company starts with rebranding yourself.  Our 10 years of helping business and personal brands decode brand DNA with deep diving and heavy lifting proves this point: only upon a solid foundation can a brand - business or personal - be positioned, built, and thrive. And it all starts with decoding the founder and CEO's own personal brand, that will lead to the success of your new business brand.  To read as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter - Download free Ebook   Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething

The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand. She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful. Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/  - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower  #BeYourOwnBrand #StandForSomething #WeAreBetterAngels

What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI. “Real Time” Instantaneity: Pros and Cons Personalized AI and Experience Design Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/  - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower  #BeYourOwnBrand #StandForSomething #WeAreBetterAngels

A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan. I want to share two true stories before I give you my seven 2024 predictions: Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/  - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower  #BeYourOwnBrand #StandForSomething #WeAreBetterAngels