Direct Response Secrets

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What Is Direct Response Marketing? Why Is Advertising So Important? How Much Should Your Marketing Budget Be? You have questions… We have answers! I'm your host, Zachary J. Radford. I went from making just $23,987 a year working a job I hated to becoming a renowned author in direct response, publishing some of the largest newsletters in the space, and consulting on over $100m in advertising & marketing throughout my career. I can tell you one thing for certain. Marketing & Advertising is changing! In fact, it’s changing faster than ever before. The way we make purchasing decisions, the level of sophistication in buyers and the tactics we use! In this podcast I bring your weekly masterclass from the smartest mind in marketing, advertising and direct response. Together we will laugh (and cry), share stories and learn what it means to be a successful direct response marketer! Hit the subscribe button to join our journey into the world of direct response marketing! Ready to make business simple, predictable, and fun? No webinars, No sales funnel, No gurus, just real, honest insights from some of the smartest minds in marketing & advertising. Let's dive in! www.directresponsesecrets.com

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    • Mar 8, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 36m AVG DURATION
    • 51 EPISODES


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    Latest episodes from Direct Response Secrets

    NEW NEWSLETTER ANNOUNCEMENT

    Play Episode Listen Later Mar 8, 2024 12:10


    Join Our New Weekly Newsletter About… You Guest It! Newsletters! Introducing ImpactLetter.Hey there, Direct Response Family!It's me, Zachary J. Radford, coming to you not with our usual weekly dose of marketing gold, but with something a bit different today.

    Accelerate Your Copywriting with AI

    Play Episode Listen Later Feb 29, 2024 26:45


    Dive into this week's episode of Direct Response Secrets, where your host, Zachary J. Radford, takes you on an exhilarating journey into the future of copywriting with the power of AI.

    Transform Your Email List Into A Sellable Asset In 3 Days Flat – No Tech Skills Needed!

    Play Episode Listen Later Feb 22, 2024 60:23


    Ready to transform your email list? Book A "No Pressure" Call Click Here! Plus get lifetime access to our “Open Rate Optimizer” custom-trained AI 100% for FREE!Welcome to another illuminating episode of Direct Response Secrets, with your trusted guide through the marketing cosmos, Zachary J. Radford! This week, we're diving into the transformative power of your email list and how you can turn it into a sellable asset in just three days, without any need for advanced tech skills.

    Come Up With Big Copywriting Ideas

    Play Episode Listen Later Feb 15, 2024 57:13


    Not yet part of our community? Consider subscribing… Get a weekly marketing masterclass just like this sent directly to your Inbox! - Become an Insider today!

    How To Get 10,000 Leads A Day With Google Ads!

    Play Episode Listen Later Feb 8, 2024 54:44


    Welcome to another groundbreaking episode of Direct Response Secrets, where your trusted marketing guide, Zachary J. Radford, brings the most innovative minds directly to your ears! This week, we're thrilled to feature none other than Justin Brooke, a titan in the realm of digital advertising and lead generation mastery.

    Scaling with Facebook Ads

    Play Episode Listen Later Feb 1, 2024 41:11


    FThis Week on Direct Response Secrets: Scaling with Facebook AdsHey, Insider! Zachary J. Radford here, your captain on this exhilarating journey through the universe of direct response marketing. Buckle up because this episode is going to be a game-changer!

    How To Create GPTs That “Actually” Make you Money!

    Play Episode Listen Later Jan 25, 2024 15:39


    Click To Tweet This EpisodeWelcome to this week's insightful episode of Direct Response Secrets, your essential marketing resource hosted by Zachary J. Radford. In today's episode, we dive into the revolutionary world of Generative Pre-trained Transformers (GPTs) and how they can be a game-changer for your business.

    Unlocking the Power of the Customer Journey

    Play Episode Listen Later Jan 18, 2024 23:20


     Unlock The One Crucial Entrepreneurial Skill That Is Holding You Back… Grab Your Copy of “Direct Response Secrets” Here! Welcome to this week's insightful episode of Direct Response Secrets, hosted by the seasoned marketing strategist, Zachary J. Radford! In today's episode, we embark on an exploration of the stages of customer awareness, a critical concept in crafting highly effective marketing strategies.

    Converting Strangers to Customers

    Play Episode Listen Later Jan 11, 2024 40:22


    Welcome to this week's enlightening episode of Direct Response Secrets, hosted by the seasoned marketing strategist, Zachary J. Radford. In today's episode, we're honored to feature Mikael Dia, the visionary CEO of Funnelytics, diving into the transformative world of customer journey optimization.

    The Art of Increasing Email ROI

    Play Episode Listen Later Jan 4, 2024 23:57


    Welcome to this week's captivating episode of Direct Response Secrets, hosted by your go-to marketing mentor, Zachary J. Radford! Today, we delve deep into the crucial art of crafting persuasive messages in email marketing, a skill essential for every marketer's toolbox.

    Mastering Newsletter Engagement

    Play Episode Listen Later Dec 28, 2023 20:15


    Newsletter Optimization Secrets - Turn Your Existing Email List Into A Sellable Asset... Book A Call With Zachary: Book NowWelcome to a new episode of 'Direct Response Secrets' with Zachary J. Radford. In this episode, we delve into the art of Newsletter Optimization and the power of ImpactLetters to transform your email marketing strategy.

    Leveraging AI in Email Marketing: ImpactLetter Strategy

    Play Episode Listen Later Dec 21, 2023 23:41


    Welcome to the newest episode of "Direct Response Secrets," where your host, Zachary J. Radford, delves into the innovative world of AI-driven email marketing. Today's episode is a must-listen for anyone with an email list or contemplating starting a newsletter.

    A True Titan Of Direct Response

    Play Episode Listen Later Dec 14, 2023 53:04


    Welcome to this week's episode of Direct Response Secrets, hosted by the insightful Zachary J. Radford! In today's show, we are excited to bring you an exclusive session with Brian Kurtz, a renowned figure in the realm of direct response marketing.

    Navigating the High-Stakes World of Business Selling

    Play Episode Listen Later Dec 7, 2023 42:51


    Welcome to this week's riveting episode of Direct Response Secrets, hosted by the ever-insightful Zachary J. Radford. In this episode, we are excited to showcase the dynamic Adithya MS, a young entrepreneurial prodigy known for his prowess in business selling and strategic deal-making. Join us as we dive deep into the mind of this deal-making maestro and explore the nuances of business sales and acquisitions.

    Marketing Mastery

    Play Episode Listen Later Nov 30, 2023 71:45


    Join us on this week's engaging episode of "Direct Response Secrets" with your host, Zachary J. Radford. We're delighted to welcome Lars Konijnenberg, a luminary in the field of marketing and a strategic consultant par excellence. Delve into a riveting discussion that navigates the complexities of client acquisition and the essence of impactful marketing.

    Podcast Domination

    Play Episode Listen Later Nov 23, 2023 22:24


    Welcome to another insightful episode of Direct Response Secrets with your host, Zachary J. Radford! This week, we're thrilled to feature Seth Greene, a titan in direct response marketing and the founder of Market Domination LLC. Dive into an engaging conversation that bridges the realms of podcasting and direct marketing strategies.

    The Inside Story of Liana Ling's Rise to CEO of AdSkills

    Play Episode Listen Later Nov 16, 2023 71:07


    Welcome to a captivating new episode of Direct Response Secrets, hosted by Zachary J. Radford! In this episode, we delve into the extraordinary world of digital marketing and strategic transformation with Liana Ling, the CEO of AdSkills and a former attorney turned marketing guru.

    Copy That Resonates and Converts

    Play Episode Listen Later Nov 9, 2023 52:18


    Welcome back to Direct Response Secrets with your host, Zachary J. Radford. In this episode, we delve into the art and science of direct response marketing with the incomparable Candice Lazar. A strategist, copywriter, and former attorney, Candice brings a wealth of knowledge and a unique perspective to the table.

    Unlocking the Power of Relationships, Resilience, and Content

    Play Episode Listen Later Nov 2, 2023 38:26


    Welcome to another enlightening episode of Direct Response Secrets, hosted by Zachary J. Radford! Today, we're exploring the dynamic world of entrepreneurship, relationships, and content creation with Vernon Foster II, a seasoned entrepreneur who knows how to turn challenges into stepping stones for success.

    From Carbon to Carats

    Play Episode Listen Later Oct 26, 2023 23:48


    Welcome to another riveting episode of Direct Response Secrets, hosted by Zachary J. Radford! Today, we're peeling back the layers of one of the most successful marketing campaigns in history—the diamond industry. No guests, just pure, actionable insights from your host.What You'll Learn:How the diamond industry turned a simple carbon stone into a $72 billion empire.The key marketing campaigns that made diamonds a symbol of eternal love and luxury.A step-by-step guide to transform your service-based business from a commodity to an exclusive, highly sought-after offering.Who Should Listen:Entrepreneurs looking to elevate their service-based business to the next level.Marketers interested in understanding the psychology behind successful marketing campaigns.Business owners seeking to create a brand that stands out in a crowded market.Why You Can't Miss This Episode:If you've ever wondered how to make your service not just useful but also highly desirable, this episode is a must-listen. Zachary shares actionable strategies that go beyond the basics, offering a comprehensive guide to making your business shine.So, are you ready to turn your 'carbon' into 'diamonds'? Tune in now! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    'The Right Offer'

    Play Episode Listen Later Oct 19, 2023 51:30


    Welcome to another game-changing episode of Direct Response Secrets, hosted by yours truly, Zachary J. Radford! Today, I'm flying solo to bring you a comprehensive guide on crafting the perfect offer. This isn't just about selling a product or service; it's about making a promise of transformation that resonates and converts.

    Designing a Life and Business You Love

    Play Episode Listen Later Oct 12, 2023 59:48


    Welcome to another eye-opening episode of Direct Response Secrets, hosted by Zachary J. Radford! Today, we're diving into the transformative world of design, spirituality, and love with Christian Mauerer, the CEO of Lovepixel Agency and a digital Jedi in his own right.

    Emails That Convert

    Play Episode Listen Later Oct 5, 2023 77:50


    Welcome to another riveting episode of Direct Response Secrets, hosted by Zachary J. Radford! In today's episode, we're unlocking the secrets of email marketing and customer retention with Doug Van Buskirk, a veteran Direct-Response Marketing Consultant and the Owner of Zen Moon Media.

    Data-Driven Decisions: Unlocking the Analytics Goldmine

    Play Episode Listen Later Sep 28, 2023 56:48


    Welcome to another riveting episode of Direct Response Secrets, hosted by Zachary J. Radford! In today's episode, we're diving deep into the world of analytics and data-driven decision-making with Antony, a seasoned expert in the field.

    The Marketing Genius Behind Rosie the Riveter

    Play Episode Listen Later Sep 21, 2023 21:16


    Ever found yourself intrigued by the enduring allure of marketing campaigns from yesteryears? How does a message conceived in the 1940s continue to resonate so powerfully today?I'm Zachary J. Radford, and in the latest episode of 'Direct Response Secrets,' I'll take you on a captivating journey to the heart of one of the most iconic marketing marvels of the 20th century - Rosie the Riveter. But this isn't just about celebrating a bygone era; it's about extracting the genius strategies that made Rosie so iconic.Discover how a carefully crafted message went beyond selling an idea and transformed societal norms. Dive deep into the art of combining relevance with emotional resonance, an art that Rosie mastered flawlessly.Whether you're a budding marketer or a seasoned pro, this episode promises a treasure trove of insights. Tune in to unlock the ageless marketing wisdom of the past and harness it to supercharge your contemporary campaigns.So, are you prepared for a lesson in timeless marketing excellence? Tap into the secrets behind Rosie's lasting appeal and learn to craft campaigns that don't just engage but endure. Listen today and redefine the boundaries of what your marketing can achieve! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    The Art Of Crafting CTAs That Convert

    Play Episode Listen Later Sep 14, 2023 14:54


    In this gripping episode of "Direct Response Secrets," join Zachary J. Radford as he delves deep into the world of Call To Actions (CTAs) - the game-changers of direct response marketing. Whether you're a seasoned entrepreneur or just starting out, understanding the power and purpose of an effective CTA is crucial.Discover:

    Unlocking the AI Advantage in Facebook Ads

    Play Episode Listen Later Sep 7, 2023 54:27


    Cracking the Code of Predictable Growth

    Play Episode Listen Later Aug 31, 2023 53:30


    Unleash Landing Page Mastery

    Play Episode Listen Later Aug 24, 2023 21:49


    Welcome to another groundbreaking episode of "Direct Response Secrets," hosted by Zachary J. Radford. This episode is dedicated to all the marketers, entrepreneurs, and growth enthusiasts who seek to turn every landing page into a conversion powerhouse.Join Zachary as he breaks down a step-by-step blueprint to landing page mastery, drawing on his two decades of experience in the trenches of direct response marketing. From identifying your target audience to crafting compelling headlines, optimizing for mobile, and A/B testing, these strategies are your keys to unleashing the full potential of your landing pages.Here's what you can expect:Identifying Your Target Audience: A detailed look at defining demographics, interests, and customer personas.Defining the Unique Value Proposition (UVP): Clarify your uniqueness and articulate it powerfully.Choosing the Right Landing Page Tool: An overview of tools like Unbounce, Leadpages, or Instapage.Design, Layout, and Visual Elements: Insights into creating attractive designs that resonate with your UVP.Crafting Headlines and Copy: Write captivating headlines and engaging copy that convert.Implementing Clear Call-to-Action (CTA): Make your CTAs stand out and drive action.Including Trust Elements: Showcase testimonials and credentials to build credibility.Optimizing for Mobile: Ensure responsiveness and simple navigation for mobile users.Testing and Analyzing Performance: Learn to A/B test, monitor analytics, and iterate for success.Whether you're an experienced marketer or just starting out, this episode is a must-listen if you want to turn your landing pages from overlooked to overperforming. Zachary's insights have been behind over $100 million in ads, and now he's sharing them with you.Get ready to elevate your landing pages to a whole new level with "Direct Response Secrets." Click play, and let the transformation begin!

    A Masterclass in Marketing, Business Growth, and Personal Development!

    Play Episode Listen Later Aug 17, 2023 42:52


    In this inspiring episode of "Direct Response Secrets," Zachary J. Radford invites the phenomenal Coach Carmine Mastropierro into the hot seat. Carmine, a self-growth guru and Senior Advertising Manager has been the force behind businesses that have amassed millions in revenue.Join us as we explore Carmine's philosophies on personal development, from the art of mindfulness to the essence of time management. His step-by-step insights into media buying, ad testing, and building a 6-figure side business are not just strategies; they're transformative lessons that can redefine your entrepreneurial journey.Here's what you can expect:Carmine on Media Buying: A comprehensive guide to successful media buying, from research to scaling.Ad Testing with the Two by Three Method: A unique approach to creating winning ad campaigns.Building a 6-Figure Side Business: Tips on focus, commitment, and gradual transition.Carmine's Philosophy on Personal Development: Practical and actionable advice on simplicity, mindfulness, fitness, time management, and continuous improvement.Whether you're an entrepreneur looking to scale your business or an individual eager to unlock your potential, this episode offers a treasure trove of wisdom and actionable insights. Prepare to be inspired and empowered by Carmine Mastropierro's unique blend of marketing acumen and personal development expertise.Get ready to dive deep, learn, and transform with Zachary J. Radford on "Direct Response Secrets." Don't miss out on this game-changing episode; tune in now!

    My Future 7 Figure Book Funnel

    Play Episode Listen Later Aug 10, 2023 21:06


    Welcome back to "Direct Response Secrets." In this raw and honest episode, I, Zachary J. Radford, am pulling back the curtain to give you a behind-the-scenes look at my latest project – the launch of my book, "Direct Response Secrets: Spend $1 on Any Advertising Medium and Make $2 Back or More."This isn't just a conversation about marketing tactics or a brag about success. It's a frank discussion about the struggles, failures, and lessons learned in a two-year journey that led to the creation of the book, the challenge funnel, a coaching program, and a grand vision for my business.I'll share with you:How I wasted almost two years before finding the clarity and courage to write the book in just 30 days.The mindset shift that allowed me to let go of perfectionism and focus on action.My unique perspective on traffic, launching, and scaling through optimization and consistent 1% improvements.A detailed breakdown of the funnel strategy, including insights.Why templates are just a starting point, and how I've made the strategies uniquely mine, tailored to my audience's specific needs and expectations.In this episode, you'll find an authentic reflection of entrepreneurship – the pain, the joy, the uncertainties, and the relentless pursuit of growth. It's about getting real with what works, what doesn't, and how to navigate the complex world of marketing without suffering unnecessary setbacks.So join me as we explore the nuances of the marketing world and the entrepreneurial journey. Whether you're a seasoned marketer or just starting, there's wisdom here that could save you time, money, and needless anxiety. Let's dive in. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    Market In Motion

    Play Episode Listen Later Aug 3, 2023 14:34


    Take control of your marketing game and stay ahead of the curve—visit: https://directresponsesecrets.substack.com/ to subscribe to 'Direct Response Secrets' now! Welcome to the world of "Direct Response Secrets," where marketing and reality collide. Join your host, Zachary J. Radford, as he delves into the heart of your marketplace, uncovering the hidden patterns that drive consumer behaviour. In this episode titled "Marketplace in Motion," we tackle the dynamic, ever-changing landscape of the marketplace and the people (yes, real, unpredictable humans) who define it.Have you ever felt like you're trying to catch a tornado with a jar, as you attempt to understand your customers and their constantly evolving needs? If you answered yes, then this episode is a must-listen for you.Zachary walks you through the crucial steps to make this whirlwind your ally - demystifying the process of identifying, reaching, and serving your audience effectively. He shares fascinating insights, tried-and-true strategies, and real-world business stories that illustrate the power of understanding your marketplace.So, whether you're a seasoned marketer, an entrepreneur, or simply a curious listener interested in the dynamics of the marketplace, this episode is packed with value for you. Hit the play button and get ready to transform your marketing approach from a hopeful guess into a science. Let's dive in! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    Newsletter Growth

    Play Episode Listen Later Jul 27, 2023 37:31


    Don't Miss an episode:https://directresponsesecrets.substack.com/Do you want to skyrocket your newsletter growth and engagement? Tune in to this week's episode of Direct Response Secrets, where our host, Zachary J Radford, reveals the 37 proven strategies you can use to make your newsletter irresistible to your audience.From delivering high-value content that your readers would pay for, optimizing your inbox presence, and enhancing your CTR, to smart utilization of social ads - we cover it all. We even delve into the magic of referral programs and the art of repurposing your content for maximum impact.By the end of this episode, you'll have a treasure trove of tactics to not only grow your newsletter rapidly but also maintain a high level of reader interest and engagement.Don't miss this opportunity to turbocharge your direct marketing game! Listen now, apply these strategies, and watch your newsletter subscriptions soar.Remember, every episode is a step towards mastering your marketing strategy. So why not keep the wisdom flowing? Sign up for our newsletter and get every episode and insider secrets delivered straight to your inbox. Click the 'Sign Up' button now and take your marketing prowess to new heights.To your health & wealth,Zachary J. Radford — Direct Response Marketer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    Mastering the Conversion Path

    Play Episode Listen Later Jul 20, 2023 53:24


    Get ahead with 'Direct Response Secrets'! Subscribe to our newsletter now

    Creating High-Converting Offers:

    Play Episode Listen Later Jul 13, 2023 41:15


    Join our newsletter now and never miss an enlightening episode of 'Direct Response Secrets'!

    Find Your Perfect Audience

    Play Episode Listen Later Jul 6, 2023 35:07


    Brought To You By CLICKFUNNELS (SPONSOR)Hey Fellow Direct Marketer, It's Zachary J. Radford, coming to you with a fresh issue of our Direct Response Secrets newsletter. Have you ever dreamed of truly grasping the pulse of your audience, to understand them so intimately that your marketing messages resonate like a perfectly tuned instrument?This week, we're peeling back the layers of a crucial marketing strategy that can mean the difference between spinning your wheels and truly accelerating your success. We're diving deep into the art of identifying and connecting with your perfect audience.Not all customers are created equal, and depending on who we choose to serve will have a massive impact on you and your business!In this issue, we are gonna dive deep into finding that perfect audience for your target! Let's get it…. A Word From Our Sponsor CLICKFUNNELSRev Up Your Revenue with ClickFunnels 2.0!

    Achieve Market Dominance Using Breakthrough Advertising Tactics!

    Play Episode Listen Later Jun 29, 2023 57:47


    Hey Fellow Direct Marketer, Zachary J. Radford here, brimming with excitement, to bring you another insightful edition of our Direct Response Secrets!This week, we're peeling back the layers on Market Sophistication and the hidden might of unique mechanisms in advertising. We'll equip you with the knowledge and tactics you need to make your mark in an increasingly competitive landscape!I'll reveal the secrets behind understanding your market's sophistication and how to utilize this knowledge to your advantage. We'll uncover the power of unique mechanisms in your marketing strategy to carve out your niche and effectively engage your audience.Understanding your market and establishing a unique approach isn't just a nice-to-have – it's a MUST if you want to stand out and keep your cash register ringing!So buckle up and prepare for a deep dive into these game-changing concepts!Let's get started…A Word From Our Sponsor HYPEFURYDiscover the Magic of Automated Growth with Hypefury!

    Path To 7-Figures

    Play Episode Listen Later Jun 22, 2023 42:50


    Hey Fellow Direct Marketer, Zachary J. Radford here, eager to share another issue of our Direct Response Secrets newsletter. Want to become a 7-Figure Earner? I Got you… Here is the exact path that I have used to help 53+ businesses surpass $1,000,000 In online sales! And you can have it for FREE! I'm giving you the key to becoming a 7-figure earner in your business — or any business, for that matter! We are going to be diving into what stage you are at and what you should be focusing on.And breaking down the most important step you need to consider when scaling to 7-figures and beyond.You can run all the ads you want; if you don't have these processes in place, you will be wasting mad cash!Alright, let's get it…A Word From Our Sponsor HYPEFURYSkyrocket Your Path to 7-Figures with Hypefury!

    Market Organically Like A Direct Response Pro

    Play Episode Listen Later Jun 15, 2023 19:07


    Brought To You Buy HYPERFURY (SPONSOR)Hey Fellow Direct Response Marketer, Zachary J. Radford here, welcoming you to another power-packed edition of our Direct Response Secrets newsletter. Today, we're delving into the world of Organic Marketing and understanding how it complements direct response tactics to give you the best of both worlds.Most organic marketing SUCKS… How do I know? Because mine used to suck! Until today that is… In today's issue, I'm going to share the exact organic marketing strategy I used to grow my ad agency to $50k/m+ laid out step-by-step to help you get a better response from your organic marketing! Sound good? Let's dive in… A Word From Our Sponsor HYPERFURYUnlock Twitter Success with Hypefury!

    Shifting Identities At Scale...

    Play Episode Listen Later Jun 8, 2023 19:38


    This is a free preview of a paid episode. To hear more, visit www.directresponsesecrets.comHello,

    Out Spend Everyone On Ads

    Play Episode Listen Later Jun 1, 2023 46:01


    Why We Buy

    Play Episode Listen Later May 25, 2023 30:20


    This is a free preview of a paid episode. To hear more, visit www.directresponsesecrets.com

    Sorry For Not Posting…

    Play Episode Listen Later May 3, 2023 12:49


    Hey DRS Family, Please forgive me, but I have been super busy writing for over 50k+ entrepreneurs & growth marketers through my partnership with Wisdom Media. Where I write for The Growth Memo & The Early Checkout. We just surpassed 1 million emails sent… I have learned a couple of things about direct response. I want to do something special for you… I want to give my “Direct Response Secrets Copy Brief” for free: https://docs.google.com/document/d/1mpoxKKoMT5CTZTtg0H5bYxaVtQ6ovI3PvOWIo7MfQAs/edit?usp=sharingI have used this to write 10s of millions in profitable advertising, and you can have it for free! Just make a copy for yourself. (I was thinking about doing a training on it as well… let me know if you would like to learn more about it.)Ok, It's time to address the elephant in the room. Why did I decide to rebrand the pod? The simple answer is… I have decided who I want to be when I grow up! A lot has changed over the years… I have worked for one of the largest ad agencies in the world, I have spent $10m+ on ads, and now I have sent over 1 million emails!I used to think I was an agency guy, then I thought I was an ad buyer, but in recent months I realized that I'm all of the above… I'm a direct response marketer! And my “zone of genius” is helping businesses solve million-dollar marketing problems using direct response fundamentals! So I'm going to do it live on the pod… I'm giving it all away for free and helping others grow! The show is going to be a ”hot seat” style pod where we are talking to real businesses with real bottlenecks, and together, we learn how to use Direct Response to make running a business simple, predictable & fun! What does simple, predictable & fun look like…Spend $1 on advertising… and get $2… $3… or Even $10 back!This can only happen when you put the right person in front of the right offer at the right time. If this sounds like something you would be interested in learning? Stay subbed, and If not, I wish you the best on your journey!To your health & wealth,Zachary J. Radford P.S. Want me to work with you to help solve multi-million dollar marketing bottlenecks in your business? Want to get your business in front of thousands of entrepreneurs? For FREE! Consider being on the pod… Here is the request form:https://form.jotform.com/231106139544248 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    The Ad Buyers Perspective: Lessons I'm Learning From My Mentor Scott Oldford.

    Play Episode Listen Later Feb 17, 2023 26:09


    As you know, I have been building a media company with my friend and mentor, Scott Oldford! Over the last couple of months, I have learned so much from him I could write an entire book on it. (No Joke.)Who is Scott Oldford?Scott Oldford is one of the world's top business advisors & mentors. He has helped 100s of businesses get past the 7-figure point. In my opinion a solid guy and wealth of business knowledge! Here is his site: https://scottoldford.com/Today I thought I would share with you a handful of lessons I have learned from him that will help you grow your business on your own terms!Ready? Let's do it… Distribution Is KeyLeverage Labour To Build MediaIt's Easier To Buy Than BuildYou Don't Have To Reply Right AwayMeeting Still SuckPaint A VisionFind True AlignmentBe Honest, Direct & Fair.Know What Others Want And Give It To ThemKnow What Season You Are InHire Wicked Smart PeopleKeep Things SimpleJoin Our Other Newslettershttps://www.theearlycheckout.com/ (Shopify Store Owners)https://thegrowthmemo.com/ (Growth Marketers)My ThoughtsDo the work, rest, reflect and repeat.Agencies Make Things More Complicated Than They Need To Be. So many people are frustrated with the results they are getting from advertising.It's not complicated if you understand the fundamentals! This led me to my new idea… Here is the model I have been thinking about…One Book One courseOne Client A MonthOne Blog Post WeekOne Email A Week This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    Secret AI Mastermind Revealed

    Play Episode Listen Later Jan 25, 2023 24:04


    This is a free preview of a paid episode. To hear more, visit www.directresponsesecrets.comOur newsletters:The Early CheckoutThe Growth MemoSEO* Keyword Research* Keyword Organization* Content & EditingAI Ads* Image Dalle-2 * Babies In your Ads Get Clicks* Ad Creative AI* EmailDominate Any Market* Download Video Source* Transcribe it* Feed it To ChatGPT* Find Structure* Create My Own “Get Rich“ Infomercial How To Write A Book * Book Outline* Chapter 1* Beginning* Middle * End (Conclusion)Hiring * What is the trackable task for this role* Write a job post for this role* Create An Interview process* Onboarding processTraining Your Own AI* Spesifc for your business or market needs* Sell access or Internal use.

    The Ad Buyers Perspective: Behind The Scenes Of A Future $100m Media Company

    Play Episode Listen Later Jan 12, 2023 15:25


    Sup, I hope your week is going awesome. I have had a super busy week, launching a new newsletter, Growth Memo! It's so good… Feel free to sub!This is what I'm learning in the process of building a $100m dollar media company!* Building a business is hard, and you need a vision.* It's messy; take the time to build systems & process as you go! * The amount of money you earn aligns with the magnitude of problems you solve.* Alignment is critical for long-term growth and success.* Don't set goals; set standards and build habits around them. Know that I have more amazing content coming your way soon! :) Peace,Zachary J. Radford This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    How To Craft A Million Dollar Sales Message Using AI In Less Than 30 Minutes!

    Play Episode Listen Later Jan 7, 2023 29:44


    This is a free preview of a paid episode. To hear more, visit www.directresponsesecrets.comWhat would used to take me days can be done in minutes… These are exciting times!If you want the video & prompts, you need to be a paid member. See down below!

    The Ad Buyer Perspective: Meetings Suck And You Are Wasting So Much Time!

    Play Episode Listen Later Jan 5, 2023 17:40


    I wish someone had told me this years ago! This one shift saved my business life. It is literally responsible for saving me 10s of thousands of hours of my time and so much energy that I can't even comprehend!Here is the big secret, ready? NO MORE MEETINGS! Yup, no sales meetings, No ongoing client meetings… Why, you might ask? Because they suck! I spent the first 15 years in business just buried in meetings. I'm talking about 3+ meetings a day, five days a week. I have been in 3+ hour-long meetings where we could have sent a two-sentence email that would have summed it up.E.g. “We need to get more sales. Keep up the good work!”   Don't get me started on project management meetings. Nobody pays attention, and you have someone rambling for 2 - 3 hours!And it always ends the same…“Please look at the timeline and the assigned tasks inside Monday.com” And you are like, “yup, I saw that last week… Craig!” Or the “You are our ad person; I want you to sit in on our weekly meeting” OMG… Shoot me now! They NEVER talk about ads in these meetings… and 9/10 is a meeting about other meetings that will happen in the future! I remember saying, “So this is a meeting about a meeting that yall are going to attend next? What does this have to do with ads?”Or, If you stick around long enough and get bored, you can start providing advice on totally unrelated topics that have absolutely nothing to do with you. E.g.Like, what colour they should paint the office or if they should make a new logo! Please make it stop! That's Great But, How do you get around meetings?We run a soon-to-be $100m dollar media company and have had two meetings in the last three months. 15 min each.We only use voice and chat through Telegram, and it's free! :) Do you still have meetings? Yes, but only if they are absolutely vital or interesting!E.g.They will not close without a meeting if I have a $250k+ deal sitting on the table. You bet I'm gonna take that call.I avoid these two calls unless I'm getting paid at least $1000+ for the call. I highly recommend you do the same. The first one is the “You got a min.” or “Let me pick your brain.” call. The second is the “Why should we work together?” call.I send this simple email that AI wrote me:Dear [Name],Thank you for your meeting request. Unfortunately, I am unable to meet at this time due to my high volume of meeting requests. However, I am available for a one-hour consultation at a rate of $1000 if you are interested. Please let me know if you have any questions.Sincerely, [Your Name]If they want to pay me… I send them my Sam Cart, and boom, we meet. This helps me weed out all of the tire kickers, and my morale has gone through the roof, which gets me in the zone to create content like this! :)This may sound counterintuitive, but do yourself a favour and make it harder for people to get in touch with you! Your creativity and input will skyrocket! You can thank me later!Peace! Zachary J. Radford This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

    10 Powerful Emotions You Can Use In Your Ads To Get A Response Instantly!

    Play Episode Listen Later Jan 5, 2023 23:32


    10 Powerful Emotions You Can Use In Your Ads To Get A Response Instantly!#1. Happiness - a feeling of joy, contentment, or positive well-being.Example: "Experience the joy of owning a brand new car with our special financing options."#2. Sadness - a feeling of sorrow or unhappiness.Example: "Say goodbye to loneliness with our exclusive dating service. Find your perfect match today."#3. Anger - a strong feeling of annoyance, displeasure, or hostility.Example:  "Fed up with poor customer service? Switch to our company and receive top-notch support every time."#4. Fear - an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain or a threat.Example: "Protect your family from the dangers of a home invasion with our state-of-the-art security system."#5. Surprise - a feeling of mild shock or amazement caused by something unexpected.Example:  "Expect the unexpected with our mystery box filled with exciting goodies."#6. Disgust - a feeling of revulsion or strong disapproval.Example: "Say no to artificial ingredients and additives. Choose our all-natural products for a healthier lifestyle."#7. Love - a strong feeling of affection or deep attachment towards someone.Example: "Fall in love with cooking all over again with our high-quality, professional kitchen appliances."#8. Jealousy - a feeling of resentment or anger towards someone because they have something that you desire.Example:  "Don't miss out on the luxurious vacation of a lifetime. Book now and make all your friends jealous."#9. Envy - a feeling of discontent or covetousness with regard to someone else's possessions, qualities, or luck.Example:  "Upgrade your wardrobe with our designer fashion items and turn heads wherever you go."#10. Shame - a feeling of disgrace or dishonour accompanied by feelings of self-blame.Example: "Don't be embarrassed by unsightly hair growth. Try our painless and effective hair removal solution." This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.directresponsesecrets.com

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