Podcast appearances and mentions of Tyson E Franklin

In this special episode of the Podiatry Legends podcast, Tyson E. Franklin shares his recent experiences travelling through the UK with Jonathan Small. From learning about the intricacies of local culture to discovering new perspectives on business, this episode is packed with valuable insights for podiatrists and business owners alike. To read further show notes, please visit - https://www.podiatrylegends.com/blog/ Are you looking for a podiatry business coach to help you make the necessary changes in your business and life? If you are, I'd like to help. Please visit https://www.tysonfranklin.com/Coaching Check out my YouTube Channel - Tyson E Franklin 

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin talks with Cath Hughes, a pioneering podiatrist who has spent decades at the forefront of foot care innovation. From her work with diabetic patients to revolutionising treatments with Curacorn, Cath's experience spans both the clinical and sports worlds. With a career that includes eight seasons treating professional footballers in the UK at the premiership level, she shares her unique insights into advancing podiatric care. We delve into her groundbreaking injectable treatments, discuss the challenges of integrating innovation into podiatry, and explore the importance of educating the broader medical community about the full scope of podiatric practice. If you want to connect with Cath Hughes - visit https://www.curacorn.co.uk/ If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don't have to do that, but if you do, I will never say no!!! Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin 

In this solo episode of the Podiatry Legends Podcast, host Tyson E Franklin discusses why podiatrists, especially new graduates, often feel disillusioned with their jobs. Tyson shares an analogy to highlight the frustration of unfulfilled promises and addresses employer dishonesty about job expectations. He provides insights and solutions on how to create a more transparent and fulfilling work environment, encouraging podiatrists to address their concerns and seek better opportunities if necessary.  For additional show notes, please visit the Podiatry Legends Podcast website.  If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!! Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin   

Discover how to transform your practice from chaotic to calm in this insightful episode of the Podiatry Legends Podcast. Tyson E. Franklin sits down with Sarah Clark of Sarah Clark Consulting, an expert in optimising healthcare practices through her "Four P's to Success" framework—People, Patients, Paperwork, and Processes. Whether you're looking to improve patient experiences, streamline operations, or elevate your practice management, this episode is packed with actionable tips to help podiatrists and other healthcare providers enhance efficiency and satisfaction. Don't miss these strategies to take your clinic to the next level! For additional show notes, please visit the Podiatry Legends Podcast website.  If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!! Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin 

In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience.   The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills. Don't miss this opportunity to refine your marketing strategy and take your practice to the next level. BOOK YOUR SPOT NOW for the masterclass in Liverpool and transform your business before the Foot & Ankle Show! If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand.  The difference between Technical SEO and On-Page SEO. Investing in professional copywriting.  How often should you update your website and write blogs? Using FAQs the right way.  For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run. For more information on Rachel's courses, visit RachelBrayWriting.com. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice. They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle's dedication to elevating the next generation of podiatrists. Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to ensure a successful career.  You can connect with Kyle by email at kyle@fnqpodiatry.com.au If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.  Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin speaks with recurring guest Richard Chasen from the Lower Limb Clinic in Melbourne. They explore the importance of viewing fellow podiatrists as 'worthy rivals' rather than competitors, emphasising collaboration and mutual support within the profession. The discussion touches on the necessity of sharing knowledge and resources, mentoring, and creating a positive environment both in-person and online for the advancement of podiatry. They also highlight practical strategies such as making small gestures to enhance patient experience and the benefits of building a network of local podiatrists for support and development. If you have any questions about this episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com,  Business Coaching & Mentoring If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz

On this episode of the Podiatry Legends Podcast, podcast host Tyson E Franklin talks with UK podiatrist and irritatingly good speaker Dave James to explore the art of authentic public speaking and effective communication for healthcare professionals. Dave shares his personal journey, highlights the emotional impact of storytelling, and offers practical tips on connecting with your audience while staying true to oneself. They discuss the power of feedback, presentation adaptability, and storytelling's significance in building meaningful connections with patients.  Whether you're an experienced podiatrist or an aspiring public speaker, this episode offers valuable insights on embracing your expertise and communicating authentically. If you have any questions about this episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com,  Business Coaching & Mentoring If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin hosts Dr. Ben Pearl, a sports podiatrist from Arlington Foot and Ankle in Virginia. They discuss the importance of conducting personal research in areas of podiatry that interest you, no matter what it is, and they encourage practitioners to share their findings to benefit the profession. Your research does not need to be peer-reviewed; it's about sharing information you've learnt on a topic that interests you. You will discover others will be interested in your findings, and if you share this in written format to start, it could lead to speaking opportunities later.   Dr Pearl shares his experience developing a successful turf toe splint and why he also did research in the area of soccer boots and cleats.  If you'd like to contact Dr Ben Pearl, his email address is abenpearl@gmail.com, or you can find him on Facebook and LinkedIn.  If you have any questions about this episode, please email me at tyson@podiatrylegends.com, or if you're ever looking for a future speaker, MC, or interviewer for an upcoming event.  Schedule A Time to Talk with Me If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.'  The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth.  Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves. Deb Johnstone can be contacted at success@debjohnstone.com.au or at visit her website www.debjohnstone.com.au. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Saturday, the 24th of August, 2024, CAIRNS.  The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees This LIVE one-day event with Dave Frees will be life-changing.    If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.  REGISTER Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz

Join Tyson Franklin on this solo episode of the Podiatry Legends Podcast as he delves into the concept of 'glimmers' – those tiny, insignificant moments that bring happiness and positivity to our lives. Tyson introduces the idea of focusing on glimmers to counteract negative 'triggers' and shares examples from his experiences. Tune in for insights on how spotting glimmers can enhance mental health, reduce stress, and improve overall well-being. Don't miss out on learning how to create your glimmer moments and spread positivity around you. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Schedule a FREE 30-minute Zoom Call with Me.If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZONIt's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

I'm Tyson Franklin and today; I'm diving into a solo episode to discuss a powerful concept known as the Proximity Principle. This principle highlights how our relationships are influenced by physical closeness and frequent interactions. By the end of this episode, you'll understand how this concept impacts your personal and professional life and why embracing it can transform your practice. If you enjoy today's insights, please spread the word to your fellow podiatrists and consider leaving a rating or review on your preferred podcast platform. Let's get started! You'll find additional show notes at https://www.podiatrylegends.com/ If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz  

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz  

The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers.  I also explain why a good friend of mine often refers to me as the Mexican Fisherman.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com 2-Day LIVE Podiatry Business Reboot I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you're considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I'll give you back twice what you paid, that's how confident I am.  Check it Out!!!! Do You Think Differently to Other Podiatrists?  If you do think differently, you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin. 

Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.  You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert.  Dr Ivan Bristow has also been on two other previous episodes:  Episode 168 – Foot Dermatology Episode 199 – Writing Letters, Reports and Referrals. How to Write Blogs On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.  If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. 

Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth. Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence. The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin. 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world.What You'll Learn: Fan Favorites: A countdown of the top 10 episodes, providing a brief overview of each and discussing why they've made such an impact. Success Stories: Jim and Tyson highlight listener success stories and how implementing strategies from these episodes has led to real-world results in their practices. Evolution of Marketing: Reflect on how podiatry marketing has evolved since the podcast's inception, with commentary on past predictions, trends, and the staying power of solid marketing principles. For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care. Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work. Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast.  If you have any questions about this episode, please email me at tyson@podiatrylegends.com PODCAST SPONSORSHIP Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website www.tysonfranlklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN?  Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren't always the best and how they might be hindering the growth of your practice.What You'll Learn: The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to unsustainable discount strategies, we cover it all. The Pitfalls of Easy Money: Discover why targeting low-effort opportunities can lead to a dead-end, why these strategies are not sustainable, and how a race to the bottom on pricing can be detrimental. Professional vs. Amateur Approach: Learn the differences between a professional and an amateur in the podiatry marketing space, focusing on the long-term strategy versus short-lived tactics. The Bank Robbery Analogy: A compelling comparison that illustrates the importance of aiming for the ‘vault'—developing a deep-seated marketing strategy—over the ‘cash drawers' of quick wins. Longevity in Marketing: We delve into why investing time in a nurturing program is a strategic move and how understanding a patient's journey can lead to more substantial and enduring success. For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results?What You'll Learn: Testing and Measuring Everything: Uncover the importance of testing and measuring every aspect of your marketing strategy. We'll guide you through the processes that will help you determine the efficiency of your tactics. Marketing as an Amplifier: Discover how marketing can intensify what's already there. If there's a facet of your practice you're not fond of, it's time to change it. We discuss how marketing can highlight the best and sometimes the worst, and why it's crucial to refine before you amplify. Making Informed Changes: We emphasize the importance of making one change at a time. Learn why this is critical to measuring the impact accurately without overwhelming your audience or your team. Refining the Elements: Get insights on tweaking the different elements of your marketing – from headlines and photos to copy and colors. Find out which changes can make a significant impact and how to test these effectively. Understanding Your Platforms: Are you reaching your patients where they are? We'll discuss how to identify the right platforms for your target audience and how to align your marketing strategies with where your patients are most active. For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas.  Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great. If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit. If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.   All you need to do is email me at tf@tysonfranklin.com; or go directly to my online calendar to schedule a free 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.  YouTube When you get the chance, take a look at my YouTube Channel, Tyson E Franklin. 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy.Targeted Audience Engagement Direct communication with patients and potential patients interested in your services. Achieving more relevant and meaningful interactions than broad-reaching marketing strategies. Cost-Effective Lower cost per acquisition compared to traditional marketing avenues. High return on investment due to minimal printing and distribution expenses. Overview of budget-friendly email marketing platforms. Measurable Results Utilizing modern email platforms for insights into open rates, click-throughs, and conversions. The advantage of adjusting strategies based on data-driven results. Personalization Enhancing patient engagement by addressing recipients by name. Offering treatments and services tailored to the patient's history. The impact of simple gestures like sending birthday wishes. Timely and Direct Communication Immediate updates on new services, offers, or changes in clinic operations. Reaching patients promptly due to the frequency of email checks. Flexibility Adapting email content based on patient feedback and response metrics. Experimenting with varied messaging styles and visuals for optimized engagement. Consistent Patient Education: The value of newsletters in disseminating foot health knowledge. Building trust through regular updates on preventive care and treatments. Building Loyalty and Retention: How consistent email communication nurtures the patient-clinic bond. The role of email in fostering patient loyalty and encouraging return visits. Regulatory Compliance: The importance of adhering to regulations like the GDPR and the CAN-SPAM Act. Ensuring that email marketing practices respect patient permissions and privacy. In summary, while email marketing presents numerous opportunities for podiatry clinics, its effectiveness lies in strategic execution and compliance. Incorporate it as part of an integrated marketing approach for optimal results, and always prioritize the trust and privacy of your patients.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn how to navigate through the sea of ideas and pick what's best for your practice.Introduction The common misconception: Limited marketing choices for podiatrists. The true challenge: Sifting through an abundance of options. The Red Queen Hypothesis Overview and its relation to the evolving marketing landscape. The need to continuously adapt and innovate. Analogy: Nuts vs. Turtles - The constant race in evolution, and its reflection in marketing. The Real Problem Overwhelming options leading to indecision. The importance of curating and refining marketing strategies. Quote: “To have a great idea, you need to have a lot of them” – Thomas Edison. Exploring Social Media – Marketing Pillar #6 Platforms dissected: YouTube: The power of visuals and tutorials. Facebook: Connecting with a broad audience. Twitter: Is it a fit for podiatrists? The pros and cons. LinkedIn: Building professional networks. Instagram: Showcasing visuals, before-after images, etc. TikTok: Popularity doesn't always equate to relevancy. Is it a fit for your target demographic? Threads: The rising platforms and their potential. Identifying the Right Hangout Spots Recognizing platforms where potential patients spend their time. Importance of audience demographics and research. Crafting a Unique Angle Importance of differentiation in marketing. Stand out from the crowd: Talk about specific services tailored for each platform. Examples: Rehab videos, strength and conditioning tips, nail surgery insights. The Power of Video ContentVideo vs. Written content: Why visuals are more impactful.Matching platforms to content type.Technical tips: Adapting to different platform requirements (aspect ratios) and planning during recording.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you're new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that falls flat. Ideal Patient Analysis: The importance of identifying your main patient demographics. Adjusting your marketing strategies to align with their specific needs and behaviors. How understanding your audience dictates your marketing tone, content, and channels. Unique Selling Proposition (USP): What sets your clinic apart in the crowded podiatry landscape? The role of your USP in crafting compelling marketing messages. Examples of potential USPs like specialized treatment methods or cutting-edge equipment. Budget Allocation: The art of defining and optimizing your marketing budget. Strategies for allocating funds across various marketing channels. Understanding ROI and making budgetary adjustments over time. Competitive Landscape: The value of studying your competitors' marketing strategies. Identifying market gaps and areas of potential collaboration. Learning from both the successes and failures of other clinics. Regulatory and Ethical Considerations: The importance of ensuring your marketing aligns with medical advertising regulations. Balancing effective marketing with ethical standards, including patient confidentiality and truthful advertising. The risks and considerations of using patient testimonials or endorsements. In conclusion, a successful marketing plan goes beyond flashy campaigns; it's built on understanding your audience, defining your uniqueness, budgeting wisely, staying updated on the competitive landscape, and always keeping ethical considerations in check.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.   To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry).  Available from Amazon If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.   If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.  YouTube Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos. Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don't knock on your door, sometimes you have to go out and create them! The Powell River Experience (2018): How did this speaking opportunity in Powell River come about? The inspiration from an out-of-town speaker at Cairns Chamber of Commerce. The intrigue of an unknown speaker and how it brings in a crowd. The strategic move to replicate this in Powell River. The power of a simple email and the positive outcome. The promotional value of being featured as an Australian Author in the local paper. Networking opportunities: 50 attendees, including the Mayor. Major Takeaway: Waiting passively? Time to get proactive and create your own chances. Embrace the possibility of hearing a 'NO', but also the potential of a 'YES'. Pushing the Envelope in Public Speaking: The importance of marketing yourself and your valuable podiatry message. Possible platforms: Local Rotary, Chamber of Commerce, and even broader platforms for the profession. Move beyond the comfort of anonymity and waiting for invitations. Leverage Social Media: Showcase photos of yourself speaking, creating further credibility. How a single photo from Powell River led to an invitation from the Australian Practice Managers Association. Observations:Ever wonder why some podiatrists seem to be everywhere, speaking and sharing? It's not just luck; it's strategy. Conquering the Fear of Public Speaking: Accept that public speaking isn't everyone's cup of tea, but it's a skill that can be developed. Start small, focusing on topics you're confident about. Hosting in-clinic info sessions for familiar faces (your patients) as a great starting point. Gradually expand your audience, from local physio groups to doctors. Stick to what you know, perfect it, and then diversify. Personal Experience: How a series of fifteen-minute talks on orthotics and materials led to increased confidence and patient referrals. Whether you're a seasoned speaker or a beginner, there's always room to grow and create new opportunities. Tune in and learn how to carve your path in the speaking arena.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick!Episode Highlights: Why Marketing Systems Matter: Discover the transformative power of a well-tuned marketing system for your podiatry practice. We introduce the three main types you should know: DIY, Hybrid, and Outsourcing. Crafting Your Perfect Marketing System: Understand the intricacies of a marketing system and the importance of customization based on your clinic's unique needs. DIY Marketing Deep Dive: Is taking the reins of your marketing the way to go? We discuss the pros, cons, and ideal situations where DIY marketing shines. The Balance of Hybrid Marketing: Discover a middle ground with Hybrid marketing. We highlight its advantages, challenges, and when to consider this blended approach. The Power of Outsourcing: Delve into the world of outsourced marketing. With expert help at the helm, learn the potential benefits and the considerations to keep in mind. Making the Ultimate Decision: With a sea of options, we help streamline your thoughts, comparing each system to guide you toward the one that aligns with your goals, budget, and vision. A Reflection on Marketing Systems: We recap the pivotal role of the right marketing strategy and motivate podiatrists to introspect, adapt, and thrive. Engage with Us!: Our community is our strength. Share your stories, questions, and insights about your own marketing journey. Together, we learn and grow. Tune in and navigate the diverse landscape of marketing systems with us. Whether you're new to the game or a seasoned podiatrist, this episode promises a wealth of insights to elevate your marketing game!For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing goldmine: behind-the-scenes content.Episode Highlights: The Value of Authenticity: Learn why showcasing the day-to-day operations of your podiatry clinic might be the missing piece in your social media strategy. Real, authentic content can humanize your brand and create a connection beyond the treatment room. Shake Up Your Content: If your posts are stuck in a cycle of podiatry problems and you're seeing diminishing engagement, we'll guide you on how to breathe new life into your feed. Hint: It's all about pulling back the curtain! Teamwork Makes the Dream Work: Everyone in your clinic has a unique perspective and role. Discover how involving your team can lead to a wealth of content ideas. From sterilizing instruments to the art of the perfect coffee pour, there's a plethora of video-worthy moments happening right under your nose. Practical Ideas to Get Started: Need some inspiration to kick things off? We've brainstormed a list of engaging behind-the-scenes content that not only educates but also entertains! Tune in and be inspired to showcase the heart, soul, and hustle that goes into running a podiatry clinic. Remember, your story doesn't just lie in the treatments you offer but also in the people and processes that make it all possible. Join us, and let's get behind the scenes!For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy.Episode Highlights: Introduction to Threads: Unwrap the essentials of Threads, a platform that seemingly combines the brevity of X (Twitter) with the visual appeal of Instagram. Understand its key features and how it differentiates from the rest of the social media pack. Threads' Purpose: Does Threads aim to be the next Twitter? Or does it have a different goal in sight? We analyze its place in the ever-evolving digital world and its potential implications for your podiatry clinic. Should You Dive In?: With a plethora of platforms available, it's imperative to prioritize. Discover whether Threads should be on your radar or if your marketing efforts would be better spent elsewhere. Whether you're a tech-savvy podiatrist or a digital novice, this episode will equip you with the knowledge to make informed decisions for your clinic's marketing journey. For more insights, strategies, and all things podiatry marketing, continue to tune into more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing a facade and the inevitable judgment that comes when you're in the public eye.Inside This Episode:The Mirror Test What does it feel like when someone who's consumed your content meets you in person? Are you living up to your marketed persona? The ideal: Being the exact same person on stage, in books, podcasts, and in a one-on-one chat. Congruency in Business:Emphasizing the importance of consistency across all business touchpoints. Team behavior matching the vibe of your marketing. Answering calls in a manner that fits the ethos of your brand. Patient greetings that are true to your marketed persona. The Dangers of Dissonance: The pitfalls of pretending and the temporary nature of success built on inauthenticity. The inevitability of a facade crumbling. Authenticity is Key The value of being yourself and the dangers of trying to be someone you're not. The concept of "finding your tribe" - if not everyone resonates with your genuine self, find those who do. Genuine ≠ Perfect The importance of understanding that authenticity doesn't equate to flawlessness. Embracing and showcasing imperfections as part of the genuine package. Own Your Style The value of personal preferenceWhether you lean casual in attire and communication or prefer the polished look of a suit and the formality of a tie - there's a place for everyone. The energy and effort saved when you stop pretending and start living authentically. For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and present alternative strategies to ensure consistent and effective visibility for your practice.Inside This Episode: Google: A Blessing and a Potential Curse:Delve deep into the prevalent dependence on Google for marketing. Understand its advantages and the lurking pitfalls that might jeopardize your online visibility. The Risks Lying Beneath:From unpredictable Google algorithm updates to the surge in competition and climbing ad costs, we'll dissect the vulnerabilities of an over-reliance on this search giant. And of course, we introduce the lifeboat in this scenario: marketing diversification. The Power of Diversified Marketing:Learn how casting a wider net can reap manifold benefits. From tapping into fresh audience segments to mitigating risks, it's time to understand why diversification isn't just smart – it's essential. Beyond Google - The Vast Horizon:We unpack alternative platforms tailored for podiatrists. Discover the potential of Bing, Yelp, HealthGrades, and more. It's a big digital world out there – time to explore! Content and Your Website: The Undying Allies of SEO:Delve into the world of content marketing and the significance of a robust website. Learn how both play a pivotal role in enhancing your SEO game. The Magic of Email Marketing:The age-old strategy that never fades. Understand how email marketing can be your secret weapon for patient retention and nurturing enduring relationships. The Future Wave: Local SEO and Voice Search:As technology evolves, so should your strategies. We dive into the growing relevance of local SEO and voice search in the podiatry marketing realm. If you've ever felt the tremors of a Google update or struggled with escalating ad costs, this episode is your playbook for a more stable, diversified, and effective marketing approach.For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing. See you in the digital realm!

Focusing Question: What is the ONE THING I can do such that by doing it, everything else will be easier or unnecessary? If you want to ensure you're getting the right work done, then The One Thing is the book you must read. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry).  Available from Amazon If you have any questions about this episode, email me at tyson@podiatrylegends.com. Podiatry Business Coaching  Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.   If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.  Upcoming LIVE Events If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/ Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub. YouTube Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from successful businesses outside the podiatry sphere, particularly the exceptional branding genius of Ned Australian Whisky. Their Sounds of Origin and the Sounds of Bathurst limited edition bottles are not just about the spirit inside, but a symphony of branding, storytelling, and unique selling propositions. And guess what? They fetch a premium for it.Delving Deeper into the Episode: Drawing Inspiration from the Unexpected:We begin by exploring the essence of Ned Australian Whisky's success. What makes them stand out? And more importantly, what can we, as podiatrists, learn from them? Repackaging the Mundane:Ned took the familiar and transformed it into something unique. Can your podiatry practice do the same? Dive into strategies that can help differentiate your services, making them uniquely yours. Innovate and Differentiate:How can you pivot, tweak, or revolutionize standard practices or offerings to resonate better with your target audience? It's not always about reinventing the wheel but adding your signature spin to it. Whisky, Ideas, and Team Synergy:Pull out a bottle of Ned's finest and gather your team. It's time for a brainstorming session! As you savor the spirit, let the ideas flow. Share, ideate, and see the magic that unfolds when creativity is paired with a touch of inspiration. The core takeaway? Even a podiatry clinic can learn a thing or two from a bottle of whisky. It's about vision, uniqueness, and the drive to offer something more than the ordinary.If you're thirsty for more knowledge (or perhaps just a dram of good whisky) and hungry for ways to set your practice apart, this episode is just the ticket. And as always, for more episodes packed with marketing wisdom and inspiration, tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This episode isn't just about the endgame. It's about ensuring that senior podiatrists position their practice in a way that appeals to the next generation of associates or potential buyers.Deep Dive into the Episode: Introduction: Setting the StageWe introduce the gravity of marketing for senior podiatrists contemplating the future of their practice. It's not just about making a sale; it's about the legacy and continuity of care. Understanding the Market DynamicsDive into the present market landscape of podiatry practices and the necessity of making your practice attractive to younger associates or discerning buyers. Why? Because your clinic's legacy is worth it. Marketing for Practice AttractivenessMarketing isn't just about attracting patients. In the context of succession or sale, it's about enhancing the intrinsic value of your practice. Discover the critical elements of a marketing plan tailored for this unique objective. Online Presence and Its SignificanceThe digital age isn't coming; it's here. Understand the paramount importance of a compelling online presence. Plus, gain actionable tips on how to craft a website that informs, impresses, and engages. Networking for Succession or SaleIt's not what you know, but who you know. Explore the power of professional networks in ushering potential associates or buyers. We'll also delve into leveraging platforms like LinkedIn to amplify your outreach. If you're a senior podiatrist pondering the future of your practice, this episode is a goldmine of insights, strategies, and guidance. You've built a legacy; now ensure it thrives in the right hands.For further episodes and invaluable resources to navigate the world of podiatry marketing, be sure to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarthy in his 1960 book, "Basic Marketing, A Managerial Approach," the Four P's - Product (& Service), Price, Place (or Location), and Promotion - have been utilized individually or in tandem to drive a business's marketing objectives.Understanding the Four P's Product (and Service)The very essence of what you're offering. Is your service portfolio broad or specialized? Dive deep into the importance of refining what you offer. PriceBeing the priciest or the cheapest, both come with their sets of challenges. We emphasize the significance of pricing strategies that not only cover costs but also bring profit. Because being the cheapest? It's a race you don't want to win. Place (or Location)Are you a street-front clinic, tucked away in a mall, or perched on a second floor? We delve into how your location can impact foot traffic, visibility, and overall business. Are you easily spotted? Let's find out. Promotion (Your Marketing)From your online presence - website, social media, etc. - to offline efforts, learn the tricks and trades of reaching out to your audience effectively. The BIG QUESTION of the Day:Where are your ideal patients searching for the podiatry services you provide? And, when they find you, will they see the value in the price you've set?This episode is more than just a theoretical breakdown; it's a toolkit, a guide, a roadmap to understanding, and most importantly, implementing the Four P's in your podiatry clinic's marketing strategy.For more actionable insights and resources to elevate your practice's growth, continue tuning in to the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a well-made testimonial video is undeniable. It's not merely about recording a patient's feedback; it's about narrating a compelling story of transformation and trust. Whether you're new to the game or looking to refine your approach, this episode provides a step-by-step guide to ensure your videos are engaging, informative, and, most importantly, authentic.Why Create Patient Testimonial Videos?In today's digital age, where consumers heavily rely on reviews and personal experiences, testimonial videos can be a game-changer for your clinic. They not only foster trust among potential patients but also humanize your brand, showcasing real-life success stories and the impact of your services.Steps to Crafting the Perfect Testimonial Video: Identify Your Objectives: Start by pinpointing what you want to achieve. Is it brand awareness, showcasing specific treatments, or highlighting overall patient satisfaction? Choose the Right Patients: Not all patients may be comfortable on camera. Find those who are passionate about their positive experiences and are eager to share. Prepare Questions and Prompts: A natural conversation flows better than a scripted one. Prepare a list of open-ended questions that can help guide the conversation and highlight key points. Plan the Shoot: Choose a comfortable setting, possibly the clinic itself or a serene outdoor spot. Ensure good lighting and minimal background noise. Record the Testimonials: Remember to make your patients feel at ease. Use high-quality recording equipment and make sure to capture genuine emotions. Edit the Videos: Trim unnecessary content, add captions, and maybe some light background music. Ensure the final video conveys the desired message and retains authenticity. Share and Promote: Distribute the testimonial videos across various platforms such as your website, social media channels, and email campaigns. To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the importance of innovation and differentiation in the field of podiatry. They challenge you to ask yourself: Are you merely imitating what's already out there, or are you bringing something unique to the table?This lively discussion encompasses several key aspects of establishing a distinctive podiatry practice, such as: Identifying and understanding your competitors: Who are the other podiatrists in your area, and what services do they provide? Are they all delivering the same offerings in the same manner? Defining your difference: What sets your business apart? What special skills or equipment do you possess that your competitors do not? Recognizing the importance of differentiation: If you can't differentiate your business from the rest, how will your patients, doctors, and physiotherapists do so? It's essential to present your practice as a unique entity in the crowded podiatry landscape. Looking beyond the same old: Many clinics advertise in the same way, promoting general foot care, wart treatment, orthotics, ingrown toenail remedies, and diabetic foot care. While these are all vital services, how can you present them differently to avoid being just another 'boring' clinic? As Einstein said, "You have to learn the rules of the game. And then, you have to play better than anyone else." So tune in and learn how to play the podiatry game differently, creatively, and effectively!Don't miss this episode! Tune in for some innovative strategies to differentiate your practice from the competition, ensuring that you provide superior patient care while standing out in your marketplace.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

If you want to perfect the art of customer service, then Disney Institute's book, BE OUR GUEST, is exactly what you need to read. Nothing at Disney happens accidentally, and guests' happiness is their priority. Everyone in health care can learn from this fantastic book. (reviewed by Tyson E Franklin and Carly O'Donoghue from Stepping Out Podiatry).  Available from Amazon If you have any questions about this episode, email me at tyson@podiatrylegends.com. Podiatry Business Coaching  Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.   If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.  Upcoming LIVE Events If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/ Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub. YouTube Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos.

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know before embarking on this journey.Here's a quick rundown of what we discuss:1. Business and Financial Planning: You didn't become a podiatrist to run a business, but private practice demands it. We break down the importance of having a robust business plan, understanding basic finance principles, securing the right insurance, and planning for growth.2. Legal and Regulatory Requirements:Keeping up with legal and regulatory changes can be daunting. In this segment, we address crucial legal aspects like credentialing, licensing, health laws, and malpractice insurance.3. Practice Management:Effective practice management is critical for success. We discuss hiring the right staff, implementing efficient processes, patient scheduling, and maintaining top-notch patient care.4. Networking and Referral Relationships:Referrals are a lifeline for private practice. We discuss the importance of networking with other healthcare professionals, nurturing referral relationships, and establishing your practice within the medical community.5. Marketing and Patient Acquisition:Last but certainly not least, we delve into the art of marketing your practice and attracting new patients. From creating a website to leveraging social media, local SEO, and patient testimonials, we explore various marketing strategies that work for private practice.This episode is packed with valuable insights, so whether you're thinking about starting your private practice or you're already running one and looking to improve, this episode is a must-listen.If you find this episode useful, please share it with your colleagues or leave us a review on your favorite podcast app. Your feedback helps us continue to bring you the most relevant and impactful content.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Self Reflective Marketing.'We discuss: Post-Activity Analysis: Each marketing action you take, whether a talk, expo, online ads or otherwise, requires a thorough review. Ask yourself:  What worked?  What didn't?  If you were to do it again, what changes would you make?  The answers to these questions form the crux of effective self-reflective marketing. More of What Works, Less of What Doesn't: This might sound like common sense, but it's a profound principle often ignored. We walk you through the process of identifying the successful elements of your marketing and emphasizing them while simultaneously isolating and eliminating the less effective methods.While this episode continues the conversations started in "Developing Micro-Pillars," it also lays the groundwork for Episode 72: "Finding Black Caviar - Testing & Measuring." The marketing landscape is perpetually shifting, and what drives results today may fall flat tomorrow. Adaptability is key, and our upcoming episode will explore this concept more deeply.Join us in Episode 82: "Self Reflective Marketing," where we share insights to enhance the effectiveness and efficiency of your marketing strategies. We believe that the better your marketing, the healthier your practice.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

After every podiatry visit, you need to know that your patients will be headed to one of five places; straight home, back to work, catching up with friends, seeing another health professional, or heading to their lawyer's office, and when they do, how will they describe their podiatry experience?  Will they say you were FINE, TERRIBLE OR AWESOME? Most patients will not run around town singing your praises if you are fine, but they will talk about you if you're terrible or awesome, so you're better off being awesome.  If you have any questions about this episode, please email me at tyson@podiatrylegends.com Upcoming LIVE Events If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/ Podiatry Business Coaching  Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.   If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.  Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub.

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising.The Difference Between Search and Display AdvertisingTo kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern which one is right for you.When a Podiatry Clinic Should Use Search AdvertisingWe take a deep dive into the world of search advertising, illustrating its unique advantages for podiatry clinics. We talk about intent-based targeting, discussing how you can reach potential patients who are already actively searching for your services. Additionally, we cover why search advertising generally tends to yield higher conversion rates and the impact of local relevance in search queries.The Limitations of Search AdvertisingHowever, search advertising isn't always the best solution for every situation. We'll discuss some scenarios where the use of search advertising may be limited.When a Podiatry Clinic Should Use Display AdvertisingWe then switch gears to explore the potential of display advertising for your podiatry clinic. Display advertising is a fantastic tool for brand awareness, allowing you to keep your clinic top of mind for potential patients. We explain how it can effectively target specific demographics and how you can use it for remarketing to reach people who have already interacted with your business.Case Studies and ExamplesTo wrap things up, we'll share real-life case studies and examples of podiatry clinics that have successfully utilized both search and display advertising. These practical examples should give you a clear idea of how to implement these strategies in your own practice.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into how these practices can improve office culture, encourage team building, and even enhance marketing efforts.Key Topics:Celebrating MilestonesExternal Milestones: Celebrating years in practice: Our hosts discuss the importance of recognizing the longevity and success of the business. Welcoming new team members: Acknowledging the growth of your team and the unique skills new members bring to the practice. Opening new locations: Highlighting the expansion of your business and how it allows you to better serve the community. 2. Internal Milestones: Staff turnover rates: Recognizing improvements in employee retention. Patient numbers: Celebrating increases in patient numbers, showing growth and trust in your practice. Orthotic numbers: Commemorating the number of custom orthotics prescribed, indicating the delivery of effective solutions to patients. Decreased no-shows and cancellations: Saluting improvements in patient reliability and engagement. Implementing TraditionsCelebrations: Celebrating team and business birthdays: Creating a sense of community and showing appreciation for your team. Hosting an annual Christmas Ham and Egg breakfast: An end-of-year get together to build camaraderie and have a little festive fun.New 2. Team Member dinners:Acknowledging new additions to the team and welcoming them into your practice's culture.3. Sporting events:Engaging in local sporting events like the Ironman triathlon to promote team building and community involvement.Our hosts also discuss how these celebrations and traditions can be leveraged in your newsletters and other forms of communication with referrers and the community. They provide practical advice on using these moments to share your practice's story, deepen relationships, and connect with your audience.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Change the game, break the rules, and create an unforgettable experience; that's the mantra behind this month's book review, FANS FIRST by Jesse Cole (reviewed by Tyson E Franklin and Carly O'Donoghue).  Available on Amazon We both give this book a double thumbs up, and if you're a podiatrist or business owner looking to do things differently and prepared to make your fans, patients, customers or clients first, then this is a book you need to have on your bookshelf. We also suggest every podiatry association worldwide reads this book and starts turning their members into fans. WHY? Because fans turn up, members need to be chased.  If you have any questions about this episode, you can email me at tyson@podiatrylegends.com. BUSINESS COACHING If you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a face-to-face Zoom meeting with me.  NEXT EVENT If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events        

A few years ago, I was asked to present a keynote speech in Cairns titled Persistence and Resilience, and in this episode, I want to discuss three key points from my talk that I feel are worth highlighting.  When bad things happen, you can use it as an excuse for failure or a reason to succeed. I always chose the latter.  Don't lose sight of your WHY, and ask yourself on a regular basis, why do you do what you do?  What is it that drives you? Usually, it's not money.  NEXT EVENT If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.  

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and marketing objectives. We're going deep into the importance of both qualitative and quantitative metrics, sharing strategies on how to track your progress, and offering tips to maintain, adjust, or even overhaul your current strategies if needed. Introduction: Welcoming remarks and overview of the podcast's purpose and what listeners can expect from this episode's topic, the mid-year check-in. Importance of a Mid-Year Check-Up: An in-depth discussion on the significance of a mid-year review in the podiatry field. Highlighting the implications for your practice, patient satisfaction, and overall marketing strategy. Reviewing Clinical Objectives: Qualitative: We dive into methods for evaluating qualitative measures such as patient satisfaction, overall patient experience, and the effectiveness of new treatments or protocols. Quantitative: We'll talk about how to measure progress using hard data, such as the number of new patients, patient recovery rates, and frequency of specific procedures. Assessing Marketing Objectives: Qualitative: Discussing qualitative measures like brand perception, patient testimonials, and the response to marketing campaigns. Quantitative: Analysis of quantitative measures including website traffic, conversion rates, social media engagement, and return on investment (ROI) for marketing initiatives. Making Sense of the Data: How to analyze and interpret your results so far, from setting up data tracking systems to understanding what your data is telling you. Adjusting Your Goals: Advice on what to do if you're not meeting your goals: when to pivot, when to persevere, and how to make smart adjustments to your strategies. Planning for the Next Half of the Year: Tips for making the most of the rest of the year, using the information and insights gained from your mid-year check-in. To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we're diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic is in its own building or located within a shopping center or mall, your street appeal is crucial in attracting potential patients.1. Assess Your Clinic's ExteriorWe start by discussing the importance of taking a moment to stand outside your clinic and critically look at what others see. We discuss the value of viewing your business from different angles, considering factors like: The age and condition of your signage The state of your windows and glass frontage The cleanliness and accessibility of your entrance, footpath, and surrounding bins 2. Look Beyond the EntranceBut the appeal doesn't stop at the door. We discuss how even the interior of your clinic - including carpets, seating, and reception - can affect the perception of potential patients who are just passing by.3. The Law of AttractionThis principle holds that 'like attracts like.' Thus, we discuss the importance of removing any elements that could be repelling potential patients.4. Car ParkingWe also delve into the topic of car parking and its impact on the appeal of your business. We discuss the elements within your control and offer tips for managing those aspects that aren't.5. Competitor EvaluationFinally, we talk about the value of conducting a street appeal evaluation of your competitors. We stress the need to put ego aside and critically ask yourself, as a potential patient, where you would choose to go.Throughout the episode, we'll provide practical tips and action steps to help you improve your clinic's curb/street appeal. Tune in for a deep dive into an often-overlooked aspect of marketing in the field of podiatry.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we focus on the crucial aspect of selecting the right marketing provider for your podiatry practice. We discuss how to ensure a good fit, the importance of local exclusivity, ownership of website content, the significance of consistent marketing efforts, and the ideal cadence for communication and reporting.Episode Highlights:Ensuring a Good Fit: Explore the importance of provider trials, avoiding long contracts, and the significance of understanding your marketing provider's approach.Local Exclusivity: We discuss the controversial stance of PatientPop on local exclusivity and why this is a critical factor for your clinic's marketing success.Ownership of Website Content: A vital aspect often overlooked is who owns the content on your website. We shed light on why this is crucial and what to look out for in your provider contract.Consistency in Marketing Efforts: Discover why it's essential to have a marketing provider who doesn't just "build it and leave" but is consistent in their efforts to grow your clinic's online presence.Communication and Reporting Cadence: Finally, we delve into the ideal frequency of communication and reporting between you and your marketing provider.Don't miss this episode packed with actionable insights to help you select the most effective marketing provider for your podiatry clinic!To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

In podiatry, there are times when perfection is expected. Surgery would be one of those times, sterilising instruments would be another, and also performing a biomechanical assessment and prescribing orthotics would be times when perfection, or close to perfection, is pretty important…however, there are other times when perfection is totally unnecessary, and good enough is good enough to get started.  Episode Sponsor - Podiatry Clinic Websites Launch Now and Fine Tune Later Over the past few years, I've seen some average podiatry websites; but an average LIVE website is much better than having no website. If you're waiting for your website to be perfect before making it LIVE, please stop waiting for it to be perfect and get something out there now. Every day you wait, you're losing potential patients to your competitors who have a live website, and there is a big chance their website may be worse than the one you're holding back. And, if you're rebuilding your existing website, don't wait until every page is perfect before relaunching; get the new information onto your site as soon as you can and get it out there so your patients can see it. Podiatry Legends New Website I must point out that I am talking from experience here. I have had at least four major podiatry website designs over my career, and more recently, I have just launched a stand-alone website for the Podiatry Legends Podcast, so this is all very fresh in my mind. Please, take a look and see what you think. Just visit www.podiatrylegends.com It's far from perfect, and it still needs a few tweaks, but it is LIVE, and that is what counts most. Right now…good enough is good enough. You have to keep in mind the 80:20 RULE. If the 80:20 holds true, only 20% of your website pages will be viewed by 80% of the people that visit your website, so if you're waiting for every page to be ready before you launch, you're wasting time because 80% of your pages are not going to be viewed by many people at all. It's sad but true. And even as I say this, it makes me think back to some of the delays I caused on the podiatrylegedns.com website. To make me feel better, you can visit my website and look at every page, but let's be honest, just like your patients, you'll stick to the main pages of interest. Other Marketing  It is important to approach all your marketing with the same attitude: good enough is sometimes good enough. The patient information brochure you're working on, the reactivation letter you discussed at last week's team meeting that still needs some work, and the video you shot last month for YouTube, but you're holding back because you're unsure about the lighting or the sound. In general, most of your marketing activities, as do my own, could probably be tweaked and made better, but 80% and out the door is better than 100% and in the draw.  A brilliant email blast, clinic newsletter or Facebook ad will get zero results until it is released. The solution is to release it. I remember when I wrote my first book, It's No Secret There's Money in Podiatry. I was part of a writer's group, and we had a writing mentor. There were four of us in the group, and at a particular point, our mentor said…good enough is good enough; you've got to stop editing and send it to the publisher; otherwise, it will never get done. There were two things I learnt from this after sending it to the publisher. I got a mental break. So much work went into writing and editing it felt good to stop and just let it go, and this mental break allowed me time to work on another project. When I got it back from the publisher, I had plenty of time to do further edits, but I got the process started by sending it off.   My initial transcript went back and forth two or three times until all editing was complete, and it was then sent off to the printers. That was a stressful day, and I remember thinking there was no turning back now. Even to this day, nine years after publishing and with thousands of copies sold, there are a few things I would have liked to have changed. There are even a few errors in the book, but if I didn't follow the good enough is good enough principle, my book would still be in my head and partially written on my computer. Here's something else I'd like to highlight. In my writers' group, only two of us out of the four stopped editing and sent it to the publisher as instructed. Both of us since then have also written and published a second book. The other two in the group, who didn't stop editing and didn't send it to the publisher, never had their books published. I think we can all learn from this. Having a good enough is good enough approach is the first step in getting projects completed, especially marketing projects.   Once completed, you'll have time afterwards to make slight changes if needed, and with each change, you can test and measure the success of each change. Testing and measuring are important and relate to understanding the numbers of your business. I did an episode on this, Episode 135 - The Importance of Understanding Your Numbers.  Your Team To wrap up, I have one more item to discuss in relation to good enough being good enough.   So far, I've only discussed how it applies to marketing aspects of your business; however, this good enough is good enough approach can also be applied to your team. We all like to think we're good at what we do, and if you've been practising for many years, it's probably true; however, what happens when you employ someone else and they start treating your patients?  Firstly, this can be a stressful moment in your career, and secondly, it will drive you crazy if your push for perfection on a day-to-day basis, and I know this for a fact because I have done this in the past. As I said in my opening comments, surgery is one of those times when perfection is required or as close to perfection as possible, as is sterilisation; however, your business will fail to grow at the rate it should if you focus on perfection with your team.   Yes, your team's communication skills may need improvement, and their KPIs may not be as good as yours in certain areas, but then again, they may be better than yours in others. Would you chew yourself a new one if your team, out did you? No, you wouldn't, so give your team the same allowances. Taking on a good enough is good enough approach in some aspects of your business will give you a mental rest, and this is a positive. Last week in Episode 265, I mentioned you get what you tolerate, meaning if you allow poor behaviour or attitudes to continue, you only have yourself to blame. I think it is important to point out that having a good enough is good enough approach to your business is not about tolerating poor behaviour; it's about setting suitable and sustainable standards in your business and allowing a little wiggle room for growth and imperfection. With a good enough is good enough approach, you will have more time with your family and be a better partner or parent, more time to pursue your hobbies, therefore less stress and more fun in your life, and you'll have more time to become a better mentor to your team, and when you become a better mentor to your team, your team will improve as a consequence. The overall standards of your business will increase. If you have any questions or feedback about the episode, you can send an email to tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please send an email to tf@tysonfranklin.com New Podiatry Legends Website - www.podiatrylegends.com 

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental exhaustion. This is a vital skill in digital marketing for any podiatry clinic.Episode Highlights: The Rookie's Mistake: We dissect the common pitfall of rookies trying to write, edit, and perfect their blogs simultaneously and discuss why this approach often leads to exhaustion and less effective content. Spacing Out Your Activities: We outline a five-day plan to break down your writing tasks into manageable parts. This technique encourages creativity while avoiding burnout. Using A Timer: Using a timer not only introduces a sense of urgency but also serves to preserve mental energy. We explain the Pomodoro Technique's 25:5 intervals and its benefits to efficient blog writing. Separate Research and Writing: Researching and writing simultaneously can be draining and counterproductive. We discuss the need for dedicated research time blocks and how to store your research ideas effectively, using tools like Evernote. Final Tips: We wrap up the episode with additional advice for writing your blogs, including the importance of focusing your content on your ideal patient and crafting compelling calls to action (CTAs). Don't miss this insightful episode filled with valuable tips on how to write blogs easily and effectively!Relevant Links: Evernote Pomodoro Technique To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

I am bringing back my solo episodes; the first is about improving team meetings. On a recent family trip to Canberra, we visited Parliament House, and when it comes to enforcing rules around meetings in the chamber, no one is stricter.  Every podiatry business can learn from this because YOU GET WHAT YOU TOLERATE. If you allow poor behaviour, you will get more of it, especially when starting meetings on time.  My blog article, which this episode was based on, can be found here.  If you have any questions about this episode, please email me at tyson@podiatrylegends.com and make sure you visit the NEW Podiatry Legends Podcast website at https://www.podiatrylegends.com/ and check out our sponsors, online course and live events.  Episode Sponsor: Podiatry Clinic Websites - Step Up Your Website Game https://www.podiatryclinicwebsites.com/ Podiatry Business Coaching: If you're looking for a podiatry business coach with proven results and no BS, please email me at tf@tysonfranklin.com or visit the coaching section of my website https://www.tysonfranklin.com/Coaching YouTube: Have you checked out my YouTube Channel - Tyson E Franklin https://www.youtube.com/tysonfranklin

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your marketing strategy. We'll provide actionable tips and strategies to increase your clinic's local visibility, attract potential patients, and build relationships within your community.Key Points: Optimize Your Website for Local Search:Enhancing your website for local search is crucial. Make sure to incorporate your clinic's location and pertinent keywords throughout your site. Creating a Google Business Profile can significantly aid your local visibility; ensure it's updated with precise information about your clinic, services, and location. Encourage Online Reviews:Online reviews can significantly influence potential patients' decision-making. Encourage your patients to leave positive reviews on platforms like your Google My Business page, Yelp, and other review sites. Importantly, respond to all reviews—both positive and negative—to show that you genuinely care about your patients' experiences. Participate in Local Events:Engaging in local health fairs, community events and sponsoring local sports teams can help elevate awareness about your clinic within your community. It also presents opportunities to build relationships with potential patients. Partner with Other Local Businesses:Collaboration can be a powerful marketing strategy. Partner with local businesses, such as gyms, nutrition stores, or wellness centers, and offer joint promotions or discounts. This not only increases your visibility but also establishes a network of local businesses supporting each other. Leverage Local Search Ads:Use local search ads, such as Google Ads or Facebook Ads, to target potential patients in your area. This can be a highly effective way to reach individuals who are actively searching for podiatry services in your locality. Offer Free Educational Opportunities:Free educational resources such as seminars or workshops can benefit the community and position your clinic as a trusted source of information. It's a great way to show your commitment to community health while raising your clinic's profile. Remember, effective local marketing is about being a visible and active part of your community. Don't miss this episode packed with practical tips to elevate your podiatry clinic's local visibility.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're not just in your neighborhood; they're right there, with a unique service offering and a large marketing budget.What We Covered: Professional Referrers: We discuss how to handle these situations, from gentle reminders to using tools like LOOM and Braintoss. We also touch on the 'Be Our Guest Book' strategy. Non-Professional Referrers: We emphasize the importance of proactive engagement, encouraging you to get off your butt and foster relationships. Street Appeal: Make your clinic visually appealing. Check your signage, and remember that first impressions count. Update Website: This is your digital storefront. Offer free information, leverage search platforms, and consider adding a media page. Community Engagement: Participating in community events or initiatives can help increase visibility and reputation. Your Niche: It's essential to know and capitalize on your unique niche in the market. Touch Base with Patients: We cover strategies for reactivation, utilizing emails/newsletters, and increasing touch points with your patients. Introduce Yourself: It may be helpful to meet the competition. We discuss conducting a recon mission and how it might put your mind at ease. Reflect on Your Own Practice: This is an opportunity for self-evaluation and improvement. Know Your Ideal Patient: Tailor your communication to them, such as writing blogs that speak directly to their needs and experiences. Retrain Your Team: Ensure everyone is on the same page when greeting patients and answering the phone. Update Uniforms/Brand: Consistent branding is key to a professional appearance. Merchandise/Welcome Packs: These can create a positive impression and reinforce your brand. In this episode, we provide a comprehensive guide to rising above the competition, strengthening your practice, and maintaining a robust patient base. Tune in to learn how to turn a challenging situation into an opportunity for growth and improvement.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews.What We Covered: The reality of negative reviews: It's crucial to understand that every practice experiences a bad review occasionally. It's a normal part of running a podiatry clinic, and not a reflection of your practice's overall quality or dedication. Response over reaction: The critical aspect isn't the negative review itself, but how you respond to it. Your reaction can set the tone for how the situation develops and can impact the perception of potential patients who come across the review. Step 1 - Initial reaction: Before reacting, it's essential to take a deep breath and evaluate whether the review is from an actual patient. Although fake reviews are rare for podiatry clinics, they do happen, and identifying them early can save a lot of unnecessary stress and response. Step 2 - Offline resolution: If possible, make an attempt to settle the issue offline. Direct communication with the reviewer can often lead to a better understanding of their concerns and potentially to a resolution that satisfies both parties. Step 3 - Public response: When responding publicly, maintain a non-emotional, professional tone. Ensure that your response is HIPAA compliant, respecting the privacy and rights of the patient at all times. This episode is filled with practical advice and strategies to manage and respond to negative reviews effectively. Remember, it's not about the negative review itself, but how you handle it that matters.Listen in to equip yourself with the tools you need to turn a potentially damaging situation into an opportunity for demonstrating professionalism and dedication to patient satisfaction.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableIn this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphasizes the need for ongoing testing, measuring, and adjusting in your marketing efforts.Join Jim and Tyson as they discuss key lessons from EP 70, where they explored the concept of developing micro-pillars and sticking to what works while eliminating what doesn't. In this episode, they elaborate on the following crucial points: Understanding that what works today may not work tomorrow and the importance of adapting to changes in the market. Emphasizing the need for testing and measuring to identify your Black Caviar Ads or marketing activities that deliver the best results. Looking at your numbers and not being influenced by how often the phone rings, as it may not be a true reflection of marketing success. The importance of making only one change at a time to accurately measure the impact of each adjustment. Encouraging creativity in marketing strategies but not changing them simply because you're bored – instead, finding a balance between innovation and consistency. Tune in to this insightful episode as Jim and Tyson share valuable tips and strategies to optimize your podiatry clinic's marketing efforts. Learn how to be both creative and consistent, just like the great racehorse trainers who know when to rest their champions and when to push them for another win.To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableIn this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice. Learn how to identify your unique value proposition and leverage it to unlock new opportunities for success in your field.Join Jim and Tyson as they discuss the following essential steps to help you navigate this journey: Assessing your skills: Understanding your strengths, areas of expertise, and tasks you excel at to build a strong foundation for your career. Evaluating your experience: Reflecting on your past job experiences, projects, and other work-related activities to gain a deeper understanding of your professional journey. Identifying common themes: Discovering the overlap between your skills and experience to pinpoint your unique value proposition and professional offerings. Focusing on roles that align with your skills and experience: Targeting job opportunities and projects that resonate with your expertise and interests to maximize professional satisfaction and growth. Throughout the episode, Jim and Tyson share valuable insights, practical tips, and real-life examples from successful podiatrists who have embraced the power of their skills and experience to build thriving practices. Don't miss this chance to elevate your podiatry practice and find professional fulfillment by harnessing the intersection of your skills and experience!To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing. Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Tyson E Franklin and Carly O'Donoghue give this book a big thumbs up, but they agree it is not for the faint-hearted or someone wanting a feel-good read. Your brain has to do some heavy lifting. This book is available from Amazon - https://amzn.to/421AXQB. Annie Duke was a world-class professional poker player, and in this book, she explains that your thinking and decision-making process is far more critical than the outcome of the decision. A wrong decision resulting in a good outcome does not make the original decision any better, and vice versa; a good decision resulting in a less than favourable outcome does not mean your initial decision was terrible, especially if the decision was made using all the available information at the time. Episode Sponsor: Podiatry Clinic Websites - https://www.podiatryclinicwebsites.com/ NEXT EVENT: Work Smarter, Not Harder - https://www.tysonfranklin.com/events/WSNH2023

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableIn this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro-pillars can unlock your clinic's full potential and lead to exponential growth.Join Jim and Tyson as they explore each of the six pillars – Professional Referrals, Non-Professional Referrals, Internal, External, Verbal, and Online – and share practical strategies for honing micro-pillars within each. Learn from their real-world experiences and success stories, as they provide valuable tips on how to implement these micro-pillars effectively in your clinic's marketing efforts.Tune in to this empowering episode to elevate your podiatry clinic's marketing approach by mastering the art of micro-pillars. Don't miss this opportunity to transform your practice's growth trajectory with the expert guidance of Jim and Tyson!To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing.  Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth.Jim and Tyson dive deep into the importance of understanding your target audience and sharing valuable insights on how to create content that resonates with potential patients. They explore alternative marketing strategies, such as leveraging targeted Google Search Ads, treatment/diagnosis pages on your website, and building local partnerships, which can effectively boost your clinic's visibility and credibility.Tune in to learn how to make the most of your marketing efforts and truly connect with patients in your local area.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing.  Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableIn this episode of Podiatry Marketing, Jim McDannald, DPM and Tyson E. Franklin dive into marketing strategies for direct care practices, with a focus on how to differentiate your practice from others, build valuable connections, and grow your patient base. Tune in to learn how to take advantage of digital marketing tools, improve your online presence, and strengthen your community presence through events and collaborations. Highlighting how your direct care practice differs from others: Be confident in your ability to communicate the unique aspects of your practice. Practice with others, engage on LinkedIn, and join online groups to refine your messaging and build connections. Networking with local businesses: Build relationships with other local businesses in your community. Offer to cross-promote each other's services to reach a wider audience. Utilizing digital marketing to promote your practice: Take advantage of digital marketing tools like social media, email marketing, and online advertising. Connect with potential patients and engage with them in meaningful ways. Investing in search engine optimization (SEO): Optimize your website to improve visibility in search engine results. Attract more patients by making it easier for them to find your practice online. Hosting events to educate the community: Organize events such as health fairs and seminars to showcase your practice and services. Use these events as opportunities to educate the community about podiatry and build trust with potential patients. Successfully marketing a direct care practice requires a combination of strategies to differentiate yourself, connect with patients, and grow your practice. By implementing these tips, you can increase your visibility and attract new patients to your podiatry practice.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing.  Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

This is a solo episode, and I chose to go solo because it is the last episode for 2022, and I wanted to talk about a few essential topics that I think will make 2023 a more successful year for you, your career and your business. I've titled this episode, It's No Secret There's Money in Podiatry, and even though that is the same title as my 2014 book, the information I'm about to share is not in it. Important takeaways from this episode: Every big business started as a small business – Apple, Facebook and Nike all began as small businesses. Your attitude will determine your success – For every business screaming doom and gloom, another company is doing exceptionally well, which applies to every industry. "Whether you think you can or think you can't, either way, you're right". – Henry Ford. There are three things you must do: Set Business Goals – You must review them often because life tends to get in the way. Develop Business Systems – A business with systems will always sell for more than a business without systems. Understand Marketing Basics – This skill is required to avoid being ripped off and taken advantage of. If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit. Also, I only work with podiatrists. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment. Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona. I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID. To read more detailed notes, please visit my website  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30 YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Who are Jim and Tyson? Jim McDannald, DPM, Podiatry Growth & Tyson E. Franklin, Podiatry Business Coach  Why did we start this podcast? What is our show format? Benefits to the podiatrists and office managers who listen Immediate takeaways they can apply to their podiatry clinics.  Weekly inspiration to do more than you normally to promote the foot & ankle care you provide  

How do you become a happy podiatrist?It sounds like a no-brainer question but most podiatrists are feeling stuck and struggling to survive in their practices.In this episode, Dr. Tyson E. Franklin and I explore on how you can be happier while enjoying your profession.Tyson E. Franklin graduated from the Queensland University of Technology in 1988 and over a 30-year period opened, sold, taken over and relocated well over 20 podiatry businesses.He has won numerous business and management awards, is the author of it's No Secret There's Money in Podiatry and is the host of the Podiatry Legends Podcast.Tyson knows he will never find the cure for cancer, but he hopes one day he will inspire someone, who inspires someone, who inspires someone that will find the cure.  For more information about Tyson and his programs, please visit his website:https://www.tysonfranklin.com/-----------------More resources?-----------------------Download FREE PDF Guide, "3 Ways To Increase Your Practice Profits Without Seeing More Patient"https://drtjahn.com/3ways-profits----------------------Get Your Free Copy of my book, "OPT-OUT" to grow your podiatry practice.  You just cover the shipping:https://www.optoutbook.com----------------------Do you want to build your dream private practice without the hassles of insurance networks?  Then schedule a FREE 45-min Strategy Session with one of my team specialists?  We will dive to look at your current practice and I will provide you a crystal game plan for you:https://solution.drtjahn.com/tps-ss----------------------I've created this EXCLUSIVE Private Facebook Group community of like-minded podiatrists who are coming together to build their DREAM PRIVATE PRACTICE, and FREE to join!!https://www.facebook.com/groups/podiatryprofits

Thirty or forty years ago, boring was acceptable. Not anymore. In this era when multitudes of businesses like yours are competing for your avatar’s attention, you have to step out of the confines of your business, reimagine your client experience and stop being boring once and for all. It turns out that even podiatrists can take cues on how to do this from the man in the yellow tux. Listen in as Jesse Cole shares an interview he had with Dr. Tyson E. Franklin of the Podiatry Legends Podcast, where he discussed how something as serious as a health business can apply the 5Es of the Fans First Experience to give its clients an experience they will never forget. Whether you’re a baseball team owner or a podiatrist, the principles that turn your business from “fine” to “fun” are the same. It’s just a matter of thinking differently and putting your best foot forward.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

On this episode we discuss:My love of Aikido and how this was an essential step towards his podiatry careerThe importance of connectionTeachers and Mentors help knock off the bad edges.What we do and who we are are not the same thing.Being an ExperimentalistThe power of AdaptabilityHow my mindset changed between 2014 - 2016. "You're worth far more than an insurance company says you are".Increasing your podiatry service to a concierge levelReactivating your existing patients is more important than trying to get new patientsStrategy & TacticsThe Force of AverageSocial bullyingFind a niche, get good at it and defend itSpecial Thanks to Dr. Tyson E. Franklin and his show, "Podiatry Legends Podcast".Here is the link to his wonderful podcast:https://www.tysonfranklin.com/podcast/podiatry-legends-------------------------------*** Get a FREE guide, “Podiatry Practice Profits” only at:https://drtjahn.com/profits-guideDr. TJ Ahn helps other podiatrists build their dream practices that multiply profits. Using his “MIFAS Elite Membership” and “The Profit Alchemy”  Dr. TJ will help you get more patients, increase revenue, and multiply your profits.To discover more about Dr. TJ Ahn visit https://drtjahn.com/Get Your Free Copy of "OPT-OUT" Book to grow your podiatry practice:https://www.optoutbook.comFind Dr. TJ Ahn Online at:Facebook - http://www.facebook.com/drtjahnInstagram - http://www.instagram.com/drtjahn

Nos vamos hasta Australia para conocer a Tyson E. Franklin, podólogo australiano, autor del libro "It's not a secret, there's money in podiatry" y creador del podcast "Podiatry legends", una gran inspiración para muchos en nuestra profesión. En el episodio de hoy hablaremos sobre sus inicios que no siempre fueron fáciles, por qué eligió ser podólogo, cuáles han sido las bases sobre las que ha cimentado su larga carrera en la industria y las lecciones que los años le han dado. Además de todo lo anterior comentaremos algunad ideas que Tyson propone en su libro y que aplica en su propia clínica.

Tyson E. Franklin-  Tyson E. Franklin is a Queensland University of Technology graduate and over the past 30 years has opened, sold, taken over and relocated well over 20 podiatry businesses. He’s won numerous business Australian awards, written two books, it’s No Secret There’s Money in Podiatry and It’s No Secret There’s Money in Small Business, runs two podcast shows called It’s No Secret with Dr T., and the Podiatry Legends Podcast, is a professional speaker and currently mentors podiatry business owners on how to market their businesses and how to set up systems to support their marketing strategies. Tyson knows he will never find the cure for cancer, but he hopes one day he will inspire someone, who inspires someone, who will inspire someone that will find a cure.    At present Tyson Franklin lives in Cairns, Queensland. Website: https://www.tysonfranklin.com Listen to another #12minconvo

Show Notes: Today’s podcast is a repost of an interview with Doctor, Podiatrist and Serial Entrepreneur, Tyson Franklin. He has opened, sold, taken over, and relocated over 20 businesses in his industry.  Today you will learn: - The importance of writing goals, challenging yourself, and never forgetting the promise you made to yourself - Why taking action is the key to success - The frustrations with being forced to think inside of a box and how it ruins creativity - The turning point that can come from the decision to apply what you learn and take action - The harsh challenge that encouraged Tyson to get creative and 10X his results Here are a couple of my favorite quotes: “Until you have a little bit of belief in yourself, you’re not going to start taking any action.” “At university is where I think I lost my confidence. I went to a state school, a lot of people at university went to private schools, and I was constantly told that I wasn’t good enough. So, I think I dragged that into my career, and I had this anger that was built up in me because I didn’t think I was good enough. So, I made sure I wasn’t good enough by making bad choices.” “As soon as I started getting belief in myself, things started to improve.” “It’s interesting, people will spend $10,000 on a holiday, but when you tell them it’s $1,000 or $2,000 for business coaching and it’s tax deductible, your holiday’s not...they say, “Oh, I couldn’t possibly spend that amount." I hope you enjoy the episode. To reach Tyson, visit TysonFranklin.com. If you’d like to stalk him on social media (Facebook or LinkedIn) Tyson E. Franklin.

On today’s podcast we have a doctor in the house. As a Podiatrist and serial entrepreneur, Tyson Franklin has opened, sold, taken over, and relocated over 20 businesses in his industry.    Today you will learn: The importance of writing goals, challenging yourself, and never forgetting the promise you made to yourself Why taking action is the key to success The frustrations with being forced to think inside of a box and how it ruins creativity The turning point that can come from the decision to apply what you learn and take action The harsh challenge that encouraged Tyson to get creative and 10X his results Here are a couple of my favorite quotes: “Until you have a little bit of belief in yourself, you’re not going to start taking any action.” “At university is where I think I lost my confidence. I went to a state school, a lot of people at university went to private schools, and I was constantly told that I wasn’t good enough. So, I think I dragged that into my career, and I had this anger that was built up in me because I didn’t think I was good enough. So, I made sure I wasn’t good enough by making bad choices.” “As soon as I started getting belief in myself, things started to improve.” “It’s interesting, people will spend $10,000 on a holiday, but when you tell them it’s $1,000 or $2,000 for business coaching and it’s tax deductible, your holiday’s not...they say, “Oh, I couldn’t possibly spend that amount." I hope you enjoy the episode. To reach Tyson, visit TysonFranklin.com. If you’d like to stalk him on social media (Facebook or LinkedIn) Tyson E. Franklin.  

Dr. Tyson Franklin is a successful podiatrist and business coach who talks money, strategy, and systems for building a thriving business. Guest Biography Tyson E. Franklin is a Queensland University of Technology graduate and over the past 30 years has opened, sold, taken over and relocated well over 20 podiatry businesses. He’s won numerous business awards, written two books, runs two podcast show called It’s No Secret with Dr T., and the Podiatry Legends Podcast, is a professional speaker and currently mentors business owners in the health industry on how to market their businesses and how to set up systems to support their marketing strategies. Tyson knows he will never find the cure for cancer, but he hopes one day he will inspire someone, who inspires someone, who will inspire someone that will. At present Tyson Franklin lives in Cairns, Queensland. Show notes: http://www.inspiredmoney.fm/082 In this episode, you will learn: The importance of knowing your belief system around money. Choosing your profession for passion or for money. Small business strategy and tactics for growth. Find more from our guest: tysonfranklin.com Facebook Twitter Instagram LinkedIn Mentioned in this episode: It's No Secret with Dr. T: 152 - Investing In Your Future with Andy Wang It's No Secret...There's Money in Podiatry by Tyson E. Franklin It's No Secret... There's Money in Small Business: Earn More. Work Less. Enjoy What You Do Each Day. by Tyson E. Franklin Runnymede Money Tip of the Week: The Most Important Small Business Video Marketing Tip You’ll Ever Receive by Marcus Sheridan IM 025: Increasing Sales by Answering Customers' Questions | Marcus Sheridan Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

It took Eric Hunley ten years to launch his show Unstructured, in which time he finished 4 marathons and one 50K. Today, he talks about podcasting, chasing your passion, and building community. Guest Biography Eric Hunley, the host of the Unstructured Podcast, is forging his path in interview style podcasts, which not surprisingly, is being followed by many other podcasters. He created over 100 interview style podcasts in less than nine months with guests from all corners of the globe. His professionalism, detail to research, and smooth delivery as a host is an inspiration to many, and a reliable indicator as to why not only new podcasters but also seasoned professionals are seeking his knowledge and direction. Eric’s previous experience as an instructor at the University of Arizona has built his reputation as an educator and is opening many doors and speaking opportunities. Drawing on his many years as an athlete, marathon runner, coach and university lecturer, Eric is now mentoring new podcasters who want to get a fast start on their podcasting careers. Eric is self-taught and understands that students can absorb any skill with the right guidance. He is continuously developing the systems and frameworks required to deliver a comprehensive interview podcast and fast-tracking the guest research process. He has published three books and is currently working on his fourth book, titled "Interview Podcasting: Find Your Voice and Increase Your Authority." Eric is married to Leslie Smail and happily living in Hampton, Virginia. Show notes: http://www.inspiredmoney.fm/081 In this episode, you will learn: Why it took 10 years to launch the Unstructured Podcast, and why Eric wants to grow it into something big. Who Eric studies to be a great interviewer. Learn the importance of cultivating relationships by helping and connecting people. Find more from our guest: www.unstructuredpod.com Facebook Twitter Pinterest YouTube Instagram LinkedIn Mentioned in this episode: Dr. Tyson E. Franklin Leo Laporte - TWiT John Gruber - Daring Fireball Mixed Mental Arts - Bryan Callen and Hunter Maats Jonathan Haidt (author) Malcolm Gladwell (author) Freakonomics Unregistered Podcast - Thaddeus Russell Chase Hughes Mark Bowden Larry King - Truth Be Told: Off the Record about Favorite Guests, Memorable Moments, Funniest Jokes, and a Half Century of Asking Questions Jordan Harbinger Joe Rogan Cal Fussman Win Charles James R. Fitzgerald James Fallon Jeffrey Hayzlett Yann Ilunga Tim Ferriss Runnymede Money Tip of the Week: Quality matters in investing. What Are Kerchunker Companies? 5 Reasons Why You Should Like Them Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

I know the title of this podcast podiatry legends is a bit odd, but if you look at the word LEGEND, it means an extremely famous or notorious person, especially in a particular field or profession. So I don’t think I have any notorious podiatrists lined up as guests, but I do believe I have a group of podiatry guests that are already doing great things in our profession or will be shining lights in the not too distant future. Goal Of The Podcast So that is the goal of this podcast. I want to shed light all the great things happening in our profession, who is doing them and expose to you some of the fantastic career paths some podiatrists have taken, all over the world, which is why 100% of my guests are qualified Podiatrist. If you’re a podiatry student, or recent graduate and you’re wondering what the podiatry profession has to offer long-term, there is a lot if you want to open your eyes and your minds. If you’ve been in the podiatry profession for some time and your feeling tired, tuning in each week and listening to some of the fantastic stories may be the spark and motivation you need to pivot from your current path and take a different trajectory. What's Coming Up On Future Episodes On the next three episodes, you will hear from Tony Gavin based in the United Kingdom, Peter Wishnie from the United States and Simon Bartold from Australia. Each podiatry guest was selected because I believe they have a unique story to share and have done or are currently doing amazing things in our profession. Openly Sharing Important Information  One key trait I have noticed with all my guests so far is they are the type of podiatrists that love sharing what they have learnt. They don’t want to keep what they’ve discovered to themselves. Openly sharing their knowledge is why I referred to them as podiatry legends because that’s the sort of things legends do even though every guest so far has been quick to point out that they do not feel like legends. However, that’s what a legend would say. This Is Not A Technical Podcast I think it’s important to note this is not a technical podiatry podcast. This podcast is about sharing successful stories, ideas, career paths and upcoming worthwhile events, and along the way, we have a few laughs. Now I’m sure there are plenty of podiatrists who have no idea who I am or where I’m from, so I’m going to give you a brief rundown of where I fit in the profession and if you want to learn more go to my website tysonfranklin.com. Podiatry Scope Is Vast As a profession, I think podiatry offers so much scope, more so than most, and hopefully, after listening to a few of my legendary guests, you’ll be inspired to do more yourself, or at least start considering it. They say the definition of insanity is to do the same thing over and over again and expecting a different result, so if you’re not 100% happy with what you’re doing every day; you have the power to change it. It’s not up to anyone else; it’s up to you. It’s just a decision. If you have any questions about this podcast or future podcasts, please send me an email at tf@tysonfranklin.com At the end of each episode, I also plan to have the contact details of each of guest and details of any upcoming workshops and events. Also, if you know of any podiatrists doing amazing things in our profession, please steer them my way and have them email me directly.   And finally, I have set up a Podiatry Legends Facebook page, which is where I’ll be posting each episode and information about upcoming workshops and events being run by myself and my guest.

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. On Ask Win today (Tuesday, January 1, 2019), Best-Selling Author, Win C welcomes Tyson E. Franklin. Tyson is a Queensland University of Technology graduate and over the past 30 years has opened, sold, taken over and relocated well over 20 podiatry businesses. He won numerous business awards, written two books, runs a weekly podcast show called Its No Secret with Dr T., is a professional speaker and currently mentors business owners in the health industry on how to market their businesses and how to set up systems to support their marketing strategies. Tyson knows he will never find the cure for cancer, but he hopes one day he will inspire someone, who inspires someone, who will inspire someone that will. At present Tyson Franklin lives in Cairns, Queensland. To learn more about Tyson visit https://www.tysonfranklin.com. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. I, Win: http://books2read.com/Iwin Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144.

Tyson E. Franklin graduated from the Queensland Institute of Technology, Brisbane in 1988 with a passion for business and marketing. Strangely he didn’t study business or marketing at QUT, instead, he studied podiatry, however, the following year he did enrol in a business degree at Griffith University, Gold Coast Campus. Connect with Tyson: https://www.tysonfranklin.com/ Listen to Tyson´s podcast: https://www.tysonfranklin.com/podcast Get Tyson´s book now: https://amzn.to/2EcTqmz ---------------------------------------------------------------------------------- Christmas gift tip of the day: Get the magic light set for your home with remote control via Wifi: https://amzn.to/2QCo0Mc ---------------------------------------------------------------------------------- Please recommend the PURE MIND MAGIC show to a friend or collegaue! Thank you!

About Dr. Tyson Franklin Tyson E. Franklin graduated from the Queensland Institute of Technology, Brisbane in 1988 with a passion for business and marketing. Strangely he didn't study business or marketing though, instead, he studied podiatry, however, the following year he did enroll in a business degree at Griffith University. Since then he has opened, sold, taken over and relocated well over 20 podiatry businesses throughout Queensland, and at one stage ran multiple podiatry and footwear businesses 1800km apart. He has won multiple business awards, most notably the Queensland Telstra Business Award, is a Fellow Member of the Institute of Managers & Leaders Australia and graduate of the Entrepreneurs Success Program. Dr. Tyson Franklin most recent business achievement was selling his Cairns podiatry business for a seven-figure amount, which was a record sale for a single podiatry business in Australia. Tyson currently mentors small business owners with an emphasis on helping them develop long-term marketing strategies, business system, and frameworks. Tyson is a professional speaker has spoken throughout Australia and overseas and he is renowned for keeping his audience engaged and entertained, but most importantly he educates with real-life business experiences. He has authored two business books, It's No Secret There's Money in Podiatry, and It's No Secret There's Money in Small Business, both best sellers on Amazon. In August 2017 Tyson launched his podcast show It's No Secret with Dr. T., which is aimed at small business owners who want to earn more, work less and enjoy what they do each day. At present Tyson lives in Cairns, Queensland and is currently working on his third book, second podcast show, and his upcoming 2018 workshops. Connect with Dr. Tyson Franklin tysonfranklin.com Facebook Instagram Twitter Linkedin Episode 356 This episode is brought to you by Super Joe's new book Sales Won't Save Your Business.

Let's take a step back. Let's look at marketing differently. A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results. But first, you […] The post MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing appeared first on The $100 MBA.

Join host Denise Griffitts as she interviews Tyson Franklin who will share how to use the 6 marketing pillars to create business stability. Tyson E. Franklin graduated from the Queensland Institute of Technology, Brisbane in 1988 with a passion for business and marketing. Strangely he didn’t study business or marketing at QUT, instead, he studied podiatry. However, the following year he did enroll in a business degree at Griffith University, Gold Coast Campus. Since then he has opened, sold, taken over and relocated well over 20 podiatry businesses throughout Queensland, and at one stage ran multiple podiatry and footwear businesses 1800km apart, proving great systems must come first and then a great business will follow He’s won numerous business awards, written two books, runs a weekly podcast show called 'It’s No Secret with Dr T.' He is a professional speaker and currently mentors business owners in the health industry on how to market their businesses and how to set up systems to support their marketing strategies. Find Tyson on the internet: Website | Facebook | LinkedIn | Twitter | Instagram

Tyson E. Franklin started in business at age 12 when his venture got him in trouble with his parents. Later on he sold his business which was the highest sale for an individual podiatry practice in Australia. He currently mentors small business owners to develop marketing strategies & business systems. In this episode, Tyson shares how his business at age 12 inspired him to be successful later on. We discuss the importance of consistency. He also shares valuable business tips. ----- You’ll find links to everything we discussed in this episode at

Kathryn Kemp Guylay is the author of six best-selling books, the host of two podcasts, the Mountain Mantra Podcast and Positive on Publishing Podcast. She is also a professional speaker, business coach, entrepreneur and proud mum, and she resides in one of the most beautiful places on earth Sun Valley, Idaho. Kathryn speaks from experience and during our conversation we discuss entrepreneurship, writing and publishing, nutrition, meeting the President of The United States and Michelle Obama, and why making everything fun is so important. Entrepreneur Energy Most entrepreneurs have their minds switched on at all times and a lot of people wonder where they get their energy from? Here’s the answer: If you’re passionate about what you’re doing you can go all day. Many small business owners get tired because they’re doing something they don’t really like and there’s no passion. Entrepreneurs don’t get tired because they’re doing things that are interesting and usually things they love to do and this is a renewing source of energy. Steve Jobs would ask himself, am I excited about what I’m doing today? If he wasn’t he would change it. Associated Fluency Sometimes things that seemingly look unrelated are very much related. Steve Jobs took a calligraphy class at university and it was this class that taught him about fonts and design that became a big part of Apple. Move Your Body You can learn better by listening and moving your body at the same time, which is why walking and listening to podcasts works so well. When you clear your head by being in the present moment, you will get clarify and new ideas. Make sure you use your phone to record your thoughts, because they’re usually the good ones, when your mind is clear. 6 Step Process to Start The New Year Step 1: Close out the previous year - Take time to celebrate your accomplishments, new skills and new relationships, but also review and learn from the mistakes you made.   Step 2: Clutter Clearing: You need to make space for the new year ahead, just like thinning out your garden each year so new plants can grow and flourish. You need to physically get rid of stuff and here’s the challenge. For 9 days in a row throw out 27 items per day, which will total 243 items you get rid of. You’ll be surprised how good this makes you feel. To see the 6 steps in detail you can download Kathryn’s FREE GIFT – 6 STEPS TO YOUR AMAZING 2018 Thinking is a limited resource so simplifying things in your life is a great idea. Positive on Publishing Podcast This podcast came about because there’s so much pain in the publishing world and 80% of people want to write a book, but the process has got to be fun, or otherwise they won’t do it, or they’ll get burnt. Publishing is a complex industry and everyone says all you need to do is take action, but first you need preparedness. You also need to understand the publishing options available and what’s best for you. Should you self-publish, create an eBook, use CreateSpace or try a traditional publisher. Make Everything Fun Website Kathryn created the make everything fun website and single Facebook Page so everything was in one place. If you have too many websites to manage, it’s like having too many shirts to choose from, it once again takes up mental energy. It’s all about simplification. Some people like nutrition and some people like writing. By having everything on one website and one Facebook page it lets your audience see what else you do. You may be surprised that your audience in one area is interested in other things you do.  Monday Morning Tip Eat That Frog: Before you go to sleep each night you need to know what your most important task is for the next day and you need to do that first before anything else. You may not get it all day in one day, so give yourself a time limit and schedule others days for it’s completion.   Don’t get dragged into OPA: Other Peoples Agenda.   Other Links:  Ketchum Innovation Centre All of Kathryn's Books:  Make Wellness Fun website Fiesta Cassorole Recipe Don't forget Kathryn’s FREE GIFT – 6 STEPS TO YOUR AMAZING 2018 If you have any questions about this podcast blog please email me at tf@tysonfranklin.com If you have purchased and read my book I'd like to thank you. If you're still sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.  And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18th August 2018.  Dr. Tyson E. Franklin https://www.tysonfranklin.com  

Tyson Franklin joins Denise Griffitts from Queensland, Australia to discuss why it's no secret that there's money in small business. Dr. Tyson E. Franklin graduated from the Queensland University of Technology in 1988. Over the past 30 years he has set up, relocated, and sold more than 20 businesses. Over this time he has worked out what makes a business flourish, and also what can hinder it's growth. His book 'It's No Secret There's Money in Small Business' is an Amazon #1 Best Seller and his weekly podcast series It's No Secret with Dr T. is aimed at helping small businesses owners avoid the mistakes he made when he first starting out in business. Tyson is also the creator of the 365 Hour Mental & Physical Challenge.  Find Tyson Franklin on the web: Website | Facebook | Twitter | LinkedIn | Instagram Downoad his 8-page free article: 12 SECRETS TO GET MORE PEOPLE THROUGH YOUR FRONT DOOR by going here.

Tyson E. Franklin joins host Matt Hanham for the 13th episode of the #AmplifyYourBusiness Podcast. Now a doctor, entrepreneur, accomplished author and proud owner of a national record for selling a podiatry practice at a seven-figure amount, Tyson started from nothing - actually, from negative $15,000. Find out how humour, work culture, superheroes, pure grit and a custom-made diary got Tyson to where he is today.

Tim Hyde is based in Canberra and runs a successful marketing agency called Win More Clients. As Tim points out, your digital presence, marketing automation, your social strategy and your brand are all pieces of a much larger puzzle. Uncle Scrooge Tim was inspired at the age of six by Golden Books Uncle Scrooge. He didn’t quite know what Uncle Scrooge did, but he knew he owned businesses and made a lot of money.  This inspired six-year old Tim to create his own circus and charge his friends to attend. It was at this point he got hooked on the idea that people would give you money if you made them happy. Marketing Maturity Many companies do not understand that there are multiple stages in a customer lifecycle and you need to nurture your customers onto the next stage of the cycle, it doesn’t happen by itself. Most traffic that comes to your website leaves straight away, which is good because you didn’t want them to begin with, they were just tyre kickers.  Some are ready to buy immediately, which is also great, but there’s a huge group in the middle that are your potential customers. This group needs to be nurtured until they know, like and trust you, and only then will they buy from you. Customer Lifecycle It’s all about having patience and diligence to nurture the relationship and you need to understand the customer lifecycle and where that customer is at any given point in time. Don’t Sell On The First Date You don’t ask someone to marry you the first time you meet, but often companies try to sell to someone straight away, and yes some people are ready to buy right now, but most are not. In a relationship a person must first know, like and trust you. As you build the relationship over time, only then can you ask them to marry you and from there you have an engagement, a wedding and a honeymoon, but it doesn’t stop there. To continue the relationship into the future you must continue to nurture it, by celebrating milestones, such as anniversary’s and birthdays, surprise gifts and date nights. So even though we can survive on one relationship, our businesses can’t, it relies on hundreds or thousands of relationships and all these relationships will be at different stages in the customer lifecycle.   Frequency of Purchase Do you know your clients / customers frequency of purchase? It’s no surprise why ALDI, Coles and Woolworths put catalogues in your letter box every week, it’s because they know most people shop weekly. It’s not about this weeks specials, it’s about continuing the relationship. Look at the entire customer lifecycle and ask what are you doing really well, where are there holes in your business and where can you get some quick wins by plugging some holes. Facebook Live Some businesses will jump onto FACEBOOK live because it’s popular, but they never stop to think where their customers are in their lifecycle and does FACEBBOOK Live really fit. What’s the purpose of doing Facebook live? Are you putting out the wrong message? If you are and if you continue to do this it will put people off and they may never come back. For example, if you were in a bar and walked up to a young lady and immediately started talking, but she clearly wasn’t interested, you need to stop, otherwise you will become annoying and the bouncer will ask you to leave.   People Buy From People Do you know your Brand Avatar? Do you know the personality of your business? If your business was a person would it be fun, quirky, likeable, or trust worthy. This personality forms the culture of an organisation and attracts certain people who want to work there and it also attracts a certain type of client. Client Avatar: Who is your perfect client? Just saying a male or female between the ages of 30 and 40 is no longer good enough. There’s a lot more to it. Business Avatars and Client Avatars must align. Avoid Disconnect If someone ends up on your landing page or website and what they’re searching for cannot be found, it creates disconnect and distrust. A person that feels uneasy will not purchase. Have you ever gone to a restaurant with a certain perception of what it will be like, but then it did not match the experience. More often than not you will not go back.  Sometimes you won’t even walk through the front door, purely based on how it looks. First Language and Second Language Every industry has their own jargon and when we don’t understand the conversation it makes us feel inadequate and stupid. When we feel this way what do we do? It’s simple, we don’t purchase. When we don’t feel comfortable we won’t take the next step with that business. Know, Like & Trust Relationships are built on likability, credibility and visibility and when you’ve got those three things, when people know, like and trust you, it’s not a question of IF they’re going to work with you, it’s just a matter of WHEN.  Trust means are you credible. If I know and like you, but don’t think you have any credibility, we’re not doing business. If you’re visible and credible, but not likeable, we’re not doing business. If you’re likable and credible, that’s fantastic, but I don’t know who you are, I can’t give you my money. You’ve got to tick all of these boxes and remember that we’re building a relationship with our clients over time. Plug the holes Often you don’t need more new clients, you need to plug the holes in your relationship lifecycle. You need to know where you’re losing your existing clients. Generating new business from people that don’t know you is time consuming and an expensive exercise, especially if they’re leaking out of your business just as fast as you’re putting them in. Tim’s Monday Morning Tip Go back to all your existing clients, assuming you have a database, and ask them, HOW CAN I HELP YOU? That's Brilliant.    To connect with Tim visit his website: https://www.winmoreclients.com.au or you can email Tim at tim@winmoreclients.com.au Tim also has a free eBook that can be downloaded directly from his website called The Sales Machine. Simply go to his website and click on Free Stuff. If you have any questions about this podcast episode please email me at tf@tysonfranklin.com and if you're enjoying this podcast show, please share with your friends and if you have the time I'd love a review on iTunes or your favourite podcast platform.  Remember you can download the first 16 pages of my book, It's no Secret There's Money In Small Business, for FREE.  Also you can still download my article 12 Secrets To Get More People Through Your Front Door.  Live Life Big Dr. Tyson E. Franklin   

One of the hardest things to do when returning from a great business seminar, or conference is implementing what you’ve just learnt. You’ll get home and the next day, usually a Monday, you’ll head into work full of vigor, only to realise you have appointments booked solid from 8.30am to 5.30pm. Not to worry though, you still have your lunch break. But just before lunch you receive an email from your Accountant and he or she needs you to call them urgently. By the time you phone them and finish eating your lunch, lunchtime is over. Once again, you’re not too concerned, because you have nothing scheduled after work, so you can start on all your new ideas at the end of the day, when it’s quiet and there won’t be any interruptions. However, by the time 5.30pm comes around, you’re buggered, so you tell yourself, it’s been a long day, one night off will be good for me, however this pattern repeats itself on Tuesday, Wednesday, Thursday and Friday and before you know it the week is over and it’s the weekend. Weekend Off You decide to take the weekend off, because you’ve been so busy all week and you deserve the break, especially since you spent all last weekend at a conference and if you have family you cannot neglect them two weekends in a row. One week leads to two weeks and before you know it a month has past and you have not yet implemented one new idea. Does any of this sound familiar? I must admit I repeated this process over and over again for years and it frustrated the absolute shit out of me. I would get so annoyed with myself, but then I discovered the solution, Post-Conference Time Blocking. Time Blocking If you’ve never used time blocking before you should, and if you’re not sure what time blocking is, it’s the easiest way to get things done. Time blocking is about dedicating specific blocks of time to specific tasks and your goal is to perform and complete those tasks within the given time frame. If it’s not completed you immediately block out more time on another day. Time Blocking is far better and more productive than having a daily to do list with no specific time frames. What is Post-Conference Time Blocking? It’s just like normal time blocking, you block out a specific period of time to perform a particular task, however post-conference time blocking also needs to be scheduled prior to leaving for an event, you cannot do it afterwards. If you try to do it after the conference it just wont’ happen. Things will come up. Therefore the earlier you can block out this time the better. Why not make it part of your conference booking procedure: Pay for Conference Tickets Schedule Post-Conference Time Block Book Accommodation Book Airfares If you keep it in this order it will never be missed again. Stay An Extra Day I know some people who prefer to stay one day longer at their booked accommodation and they keep this additional day free so they can review their notes and start planning how they will implement what they’ve just learnt back into their life and business. If you have the time to do this it’s a great idea, but if not make sure you block out your first day back at work, or at least half the day. It’s also important to block out additional post-conference time blocks, because one time block is not going to be enough. One Idea At A Time Be aware that you cannot implement everything you learnt in one go, no matter how good the information, it’s virtually impossible, so instead pick the top three takeaways or ideas and from this short list pick just one. Work on this one takeaway or idea on the first day back at work and as soon as it’s completed move onto the next most important item. This is why you need to have additional post-conference time blocks scheduled, because you’re going to need them. Take Action Attending seminars, conferences, and even workshops are great, but it’s more important to take action on what you’ve learnt and you can only do this by blocking out post-conference time blocks. I hope you enjoyed this podcast episode and if you’re enjoying these short five-minute Friday episodes and if you have the time I’d love a review on iTunes. Also, you can download the first 16 pages of my book It’s No Secret There’s Money in Small Business by following the link to my website below. Dr. Tyson E. Franklin https://www.tysonfranklin.com

A Magician is an Actor playing the part of a Magician. My guest Dennis Friebe, aka Kardenni, is both a Magician and Actor based in Orlando Florida. One thing I know for sure, he is a doer of many things. To understand something fully he can’t just read about it, he must experience it and do it, and then add it to his skill set. He was encouraged early in life by his mother to do whatever he wanted, and therefore he believed he could be anything he wanted if he put his mind to it, and that’s exactly what he did. His goal was to be a pilot, and he actually went to an aviation high school, but he was bitten early by the magic bug and got a part-time gig working in a magic shop. Important advice from the business owner: “You can’t just do magic, you’ve got to learn how to sell magic, so the customer wants to buy it”. Be Inspired By Others, But Don’t Copy Others When you’re learning anything new you must first copy someone else, usually someone that inspires you…until you develop your own process. Developing your own process is the key. Never just copy your opposition. Look at what makes their business work so well and think how can you apply what you see to your own process. What’s Your Intent? In magic, your INTENT may be to make the glass disappear. How you make the glass disappear is the METHOD. The RESULT is what the customer, or audience sees, but no one ever sees the method. In business your INTENT may be to increase revenue and how you do it is the METHOD. The RESULT is what your opposition sees, but once again they don’t see the method. Increase Your Level of Skills Everyone should try many things and add to their array of skills, because when these skills are applied to each other, they start to work together to get you closer to your true self.   These skills don’t need to be razor sharp, they just need to be sharp enough so you can call upon them when needed. But everyone will have one skill that is his or her best. For example, someone may have a pilot’s license, be a published author, play the guitar, be a good cook and a handy golfer, but their main skill is being a doctor. Talk To People Not At People Dennis was a skilled magician, but he noticed he was not connecting with his audience, until someone told him to start talking to the audience, not at the audience. Make the show about them, not about you. This was the one thing that was missing from his performance and it took him 15 years to understand this. His ego got in the way. You Must Deliver What’s the difference between a $100 magician and a $1000 magician? Basically if you ask for $1000 you’ll get it, however in the end you must deliver a $1000 performance, because that’s what’s expected. You must become the $1000 magician. Why can Apple charge what it does for its phone? It’s all about branding, marketing, packaging and delivery. A Brilliant Monster To become a better magician Dennis started taking acting classes, because a magician is just an actor playing the part of a magician. Prior to acting classes he was simply a man being a magician. His acting career is taking off and he has appeared in a few television shows and short movies, but his latest full-length movie comes out in early 2018, called A Brilliant Monster. It looks awesome. Monday Morning Advice Regardless of your industry, always try new things and be willing to fail at it, because failing is where we learn the most. And the more you hear NO, the sooner you will hear YES. If you have any questions about this podcast episode please email me directly at tf@tysonfranklin.com  Also check out Dennis Friebe's KARDENNI website, you'll love it and watch the preview to A Brilliant Monster.  Finally, my book It's No Secret There's Money in Small Business is available in all Australian bookstores and all online book retailers. If your not sure if this book is for you, simply download the FREE CHAPTER. Yes I ask for your email address in return, but it's a small price to pay.   Tyson E. Franklin: https://www.tysonfranklin.com/  

Today I want to talk about something that everyone seems to brush under the carpet and for some reason, no one really wants to talk about, and I don’t know why. I want to talk about Events and No Shows People say YES to an event and then simply don’t turn up. Now I’m not talking about the people that contact you an hour before an event with a last minute excuse why they can’t make it. And rarely do they phone, it’s always a text message, email or Messenger. You know the excuses I’m talking about: Kids are sick I got called into work unexpectedly Couldn’t get a babysitter Now we know some excuses are legit, but we also know most are outright lies. We’re not stupid, even if they think we are, but at least they contacted us, and we should thank them for this because it does give you an opportunity to invite someone that wasn’t on your initial list. So let’s get back to the NO SHOWS How often do you attend an event and lined up on the registration table are the name badges of the attendees that did not show up? It happens all the time, but no one ever wants to talk about it. It’s like it’s a taboo subject, but I think it needs to be discussed. Someone said that you should focus on the positive, the people that attended, and not focus on the negative, the people that did not attend, and I totally agree. At the event it’s all about the positive, however after the event during your debrief I think it’s an ideal time to discuss who did not attend. Was it the same people…again! Of course some people may have legitimate reasons for not attending, and family and work commitments should always come first, but let’s be honest, they would be in the minority. No Excuse I want you thinking about the NO SHOWS that don’t bother providing an excuse. They don’t apologize for not attending, and they make no mention of your event. It’s as though it never really happened, and maybe if they don’t say anything you won’t notice they didn’t attend? What they forget is the nametags are usually on the registration table for everyone to see, so it does not go unnoticed…and often it’s the same people. Skin in the game Kevin Miller, host of The ZIGLAR Show, and I talk about having skin in the game on an upcoming podcast. The more skin you have in the game, meaning the more invested you are, the more you will pay attention. We were actually talking about giving advice to people. If advice is free…it’s not valued. The more people pay for advice, the more people listen, and I think this applies to events as well. When an event is free, regardless of the type of event…it’s devalued. But what they forget is the event was not free to the host. The host may have spent many hours organizing the event and invested their own money to make it a success. Sunday Roast I was talking with my book publisher recently and this subject came up in conversation and I came up with a funny analogy. If your mother invited you over for a Sunday roast and you said yes, would you not turn up? Of course you wouldn’t…it’s your mum and you know there would be repercussions. You also wouldn’t make a last minute excuse. I read a good quote recently, which I think has a lot of meaning. “You cared enough to invite them, but they didn’t care enough to attend”. Wrong Mindset Marc Mawhinney, host of The Marc Mawhinney Show, said in a recent podcast that 80% of entrepreneurs should never have started, because they just don’t have the right mindset. He said that not showing up to an event, a workshop, or even an appointment never goes unnoticed and more often than not it’s a missed opportunity for business growth, and this is why they don’t make it. I’ve invited a friend of mine, Dr David Weiman, who is a Psychologist in Pennsylvania, onto my podcast to discuss this subject in more detail, and to try and explain the psychology behind people not attending, making last minute excuses, or simply telling lies to get out of going to an event. (This will be released early 2018) So, I’m glad I spoke about this subject today and I think more people should. People need to hold other people accountable for their actions, or should I say inactions. Are my expectations of people too high? I don’t think so, its simply common decency. If you have any feedback please email tf@tysonfranklin.com    Dr. Tyson E. Franklin https://www.tysonfranklin.com 

If you're in the public eye, or ear, for an extended period of time you will be judged, and people will have a certain level of expectation when they meet you.  Here's the big question: Do you live up to that expectation? This podcast episode is based from a blog article I wrote on my website, THE IMPORTANCE OF BEING GENUINE, shortly after meeting some pretty cool podcast hosts in Brisbane at this years WE ARE PODCAST: Omar Zenhom Nicole Baldinu Sean D'Souza John Lee Dumas  Jordan Harbinger   Now you may not be a podcaster, but if you advertise or market yourself or your business in anyway, then this applies. If your message says your business is modern, upbeat and friendly, then you had better make sure that's how your team behave, answer the phone and greet your customers, otherwise your business will suffer. If you have any questions about this podcast please email me at tf@tysonfranklin.com   Dr. Tyson E. Franklin website: https://www.tysonfranklin.com