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Our conversation explores the evolution of social commerce as a significant trend in e-commerce, highlighting consumer preferences for direct brand purchases over platform sales due to concerns about data privacy and the convenience of returns. It discusses how social media is reshaping the retail landscape and the implications for brands and retailers moving forward.TakeawaysMore than two thirds of social shoppers prefer buying directly from brands.Data privacy and convenience are key factors influencing consumer choices.Social commerce is becoming the primary entry point for e-commerce.Brands need to adapt to the changing landscape of retail.Consumer preferences are shifting towards direct sales from brands.The integration of social media in shopping is crucial for future success.Convenience in returns is a major consideration for shoppers.Retailers must prioritize data security to build consumer trust.The evolution of e-commerce is closely tied to social media trends.Understanding consumer behavior is essential for brands in the digital age.Sound Bites"The future is headed towards direct brand sales.""Social platforms are changing the retail landscape.""Brand loyalty is influenced by shopping convenience."Chapters00:00Introduction to Social Commerce and Modem10:43Insights from E-Tail West Conference13:19The Future of Social Commerce and AI
Summary In this episode, Luigi and the Growth Forum discuss the changing landscape of outbound prospecting and its impact on brand perception. They emphasize the importance of effective outreach, the role of AI in sales, and the necessity of a mindset shift from selling to helping. The discussion highlights that successful prospecting requires genuine effort, research, and personalization to avoid damaging one's brand while achieving sales goals. Takeaways Outbound prospecting is evolving and must adapt for success. Effective outreach requires research and personalization. AI tools can assist but cannot replace genuine effort. Sales professionals must shift from selling to helping. Understanding the buyer's needs is crucial for effective outreach. Generic messaging can harm your brand's reputation. Smaller, targeted lists yield better results than mass outreach. Sales is akin to detective work; curiosity is key. Providing value in outreach builds trust and engagement. Doing the work is essential to avoid damaging your brand. Sound Bites "The old way of doing outbound is dead." "Sales is like being a detective." "Do the work to drive results in 2025."
- U.S. Wants More Vehicles That 'Talk' to Each Other - Toyota Could Go Hybrid-Only in the U.S. - Porsche Expands Hybrid Battery Production - Mercedes-AMG SL63 Gets Maybach Touch - EVs Outpace Overall U.S. Market - EU Tariffs Have Big Impact on Chinese Sales - Stellantis Has Too Many Pentastar V6s - New Hybrid Temerario Replaces Huracan - Cadillac Concept Previews Future EV V-Series Cars
- U.S. Wants More Vehicles That 'Talk' to Each Other - Toyota Could Go Hybrid-Only in the U.S. - Porsche Expands Hybrid Battery Production - Mercedes-AMG SL63 Gets Maybach Touch - EVs Outpace Overall U.S. Market - EU Tariffs Have Big Impact on Chinese Sales - Stellantis Has Too Many Pentastar V6s - New Hybrid Temerario Replaces Huracan - Cadillac Concept Previews Future EV V-Series Cars
PowerGrip recently made a post showing Brand Sales trends from 2014 through 2023. I thought it was interesting to see that Prodigy and Discmania do so well in Europe and wondered if that was the case in the US. What are your thoughts on the sales trends for Europe vs the US? Check out DoorDisc.com for a fantastic disc golf disc and gear selection. If you are looking to bring Clash Discs into your store or need a restock then check out CoolDaddyDiscGolf.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cddg/message
PowerGrip recently made a post showing Brand Sales trends from 2014 through 2023. I thought it was interesting to see that Prodigy and Discmania do so well in Europe and wondered if that was the case in the US. What are your thoughts on the sales trends for Europe vs the US? Check out DoorDisc.com for a fantastic disc golf disc and gear selection. If you are looking to bring Clash Discs into your store or need a restock then check out CoolDaddyDiscGolf.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cddg/message
10-26-23 AJ DailyAngus/Talon Youth Educational Learning Program Internship and Host Ranch Applications OpenAdapted from a release by Peyton Schmitt, Angus Communications CAB Brand Sales Third-Best in 45-Year HistoryAdapted from an article by Paul Dykstra, Certified Angus Beef AFBF Congratulates Rep. Johnson on Speaker Election Adapted from a release by the American Farm Bureau Federation 2024 Environmental Stewardship Award Program Nominations Now Open Adapted from a release by the National Cattlemen's Beef Association Compiled by Paige Nelson, field editor, Angus Journal. For more Angus news, visit angusjournal.net.
Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She's also the former co-host of the cult-favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she's helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she's on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people. Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Instagram @hcweiss. Here's what we covered on the episode: We first met Hillary Weiss and how she went from copywriter to creative director on episode 128 Why I invited her to come back on the show because I like how she tastefully shares her success stories and what she's doing now as a creative director How Hillary was first on the show in 2020, she officially retired her copywriting business and was making the transition to creative director She worked on projects for 10 years of the copywriting space before copywriting courses existed How copywriting puts you on the engine room of lots of businesses to see how people do things, and she had to fill in the blanks of launch strategies, offer design, positioning, execution She realized that she loved strategy + creative direction and started to seek mentorship and moved slowly to the space because it felt selfish because it felt easy to her, but she wasn't feeling the satisfaction it used to give her How she made a 52-point turn from copywriter to creative director for 3 years Why Melissa relates so much to Hillary's story when she was working with clients and offering the entire kitchen sink but charging for the faucet The scoop on how Hillary booked $500K in revenue by June of 2023 The details behind the post that Hillary shared on social media that prompted me to invite her back on the show Hillary breaks down how 50% of her business is coaching + mentorships and 50% done for you services She shares how she launched an offer every quarter because she knew she was going to build new brand equity She shared how she hired a CMO and team to help her with social media so she could focus on sales By doing that, she filled her programs and gave people a heads up about what she was selling, how it worked, and she became an evangelist of your own work By being consistent on social media helped her build that new brand equity and sales The breakdown of Hillary's offers and what they look like now Thunder, which is on ice now, her group program of 15 people where she did business coaching The breakdown of her creative direction services, where she offers positioning, photoshoots, oversees website design and web development for some clients Power Positioning, her group program, the framework, the offer suite, messaging and all of it Hillary shares how positioning can help your business between your audience, offers, differentiators and your unique selling proposition Hillary shares an examples of positioning with clients Hillary shares how she first charged $3000 for her first creative direction clients, and photoshoots now start at $15K Hillary started out charging $5000 for positioning clients, and stayed at $6500 for a long time, and finally listened to her coach Susan Hyatt who told her it was a $10K offer She charges $6500 for VIP Days, and $1800 for a 90-minute session Hillary shares her thoughts on whether you should list pricing on your website (or not) and shared her experience of listing and not listing prices on your site Melissa shares her strategy for approach to pricing her new services in new industries How Hillary balances her mental health, spiritual health, and doing all the things she's doing now Hillary shares how she had a panic attack in a restaurant when her sister was visiting; and before that, all the things she was doing to help her mental health were not working anymore Hillary shares what she did to help her anxiety, because her anxiety door was still open, and wasn't mentally stabbing herself on her leg, and got her energy back and deepened her spiritual practice Melissa shares how her mental health has improved since starting medication How Hillary balanced her workload by limiting the amount of clients she worked with and shortened the time frame When it comes to her team, she decided what she wanted to do, and what she didn't want to do anymore And how she has a schedule director + OBM, and shares what they all do inside her business How she only does calls on Tuesday, Wednesday's and Thursday's, and does her content on the fly Links mentioned: Connect with Hillary on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
Brand Crowd: https://www.brandcrowd.com/apparelsuccessFree Clothing Brand Course: https://www.apparelsuccess.com/freecourseHey there, it's Rob from Apparel Success here, and today we're diving deep into the art of making more sales for your clothing brand. I've been in the industry for over 7 years, and I've learned a thing or two along the way that I'm excited to share with you. So, let's get personal and explore some strategies that can transform your brand's success. First and foremost, authenticity is key. Your clothing brand is an extension of your unique vision and values. Embrace your distinct voice and infuse it into every aspect of your brand, from your designs to your marketing. When customers connect with the authenticity shining through your brand, they become loyal advocates who can't wait to spread the word. Building relationships is another vital element. Engage with your audience on a personal level, whether it's through social media interactions or hosting events where they can experience your brand firsthand. By fostering a sense of community and genuinely connecting with your customers, you create an emotional bond that goes beyond a simple transaction. Remember, your customers are seeking more than just clothes—they're searching for an experience. Create a seamless shopping journey that delights and surprises them at every touchpoint. From the moment they land on your website to the unboxing of their purchase, provide an exceptional experience that leaves a lasting impression. Make them feel like they're a part of something special, and they'll keep coming back for more. Lastly, never underestimate the power of storytelling. Share the inspiration behind your designs, the craftsmanship that goes into each piece, and the stories of the people behind your brand. Let your customers into your world, and they'll form an emotional connection with your brand that transcends the transactional. So, my friend, embrace your unique voice, build meaningful relationships, curate unforgettable experiences, and tell captivating stories. This is how you make more sales for your clothing brand. Remember, success starts with authenticity and a genuine desire to make a difference. Now go out there, share your passion, and watch your brand soar to new heights. Together, we'll make your clothing brand a resounding success.
In Episode 141 of the Pool Nation Podcast we talk to Ted Lawrence the VP of Pro Brand Sales at Biolab. Ted has over 33 years experience in the pool industry. We talk about the retail side of the business and talk about the trends of service to retail, and also retail to service. He shares many fascinating aspects of the retail business and the keys to success you are planning to add retail to your service business. Sponsors The SPPA Ultimate Pool Tools Pool Invoice Blueray XL AquaStar Pool Products Natural Chemistry Raypak Heritage Pool Supply
So, this is a little bit of a different episode. I met Michelle at George Bryant's event back in October of 2022. Honestly, I had never even thought of how color effects my brand, sales and life. I was the typical guy. My wife made my logo for the podcast, and I thought it was cool. On this show we talk about how color can affect your mood and health. How to attach your ideal customer with brand recognition and a bunch more. This is a going to blow your mind. She just released a new book you should get it as well. Its life changing. Also, I think I may be a yellow. Michelle Lewis is a Color Analysis Consultant with The Color Cure® who helps people use color psychology in their daily language, dress with colors to bring natural confidence, and transform their environment with strategic color choices. https://colorcured.com
On this week's episode of the Garlic Marketing Show, we're joined by Dan Coughlin, CEO of Get Hyped Media, to show us the best practices when it comes to influencer marketing.One of the many misconceptions about influencer marketing is that it's easy—but in reality, it's often not. If anything, influencer marketing companies that don't put in the hard work and effort will most likely fail.This week we'll learn more about this growing industry in the Garlic Marketing Show.What You'll Learn:STUDYING YOUR AUDIENCEHOW TO MAXIMIZE INFLUENCER'S AUDIENCETHE MISTAKE OF RUSHING CONTENTWHAT IS AUDIENCE TARGETINGVIDEO CONTENT IS KINGWHEN TO TRUST DATA AND WHEN TO NOTConnect with Dan:LinkedInWebsiteResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.
10-20-22 AJ DailyCAB Brand Sales Second-largest On RecordAdapted from an article by Paul Dykstra, Certified Angus Beef Cattlemen Remain Committed to Quality Adapted from an article by Lindsay Graber Runft, Certified Angus Beef Educational Opportunities Enhance Cattle Industry Convention ExperienceAdapted from a release by the National Cattlemen's Beef Association Compiled by Paige Nelson, field editor, Angus Journal. For more Angus news, visit angusjournal.net.
Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn't? LinkedIn. And with nearly 700 million members focused on business engagements, it's no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook). Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand? That's exactly what David J.P. Fisher is going to talk to us about. David is a speaker, coach, and author of 12 books, and he helps marketing agencies like yours understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. Agency Accelerated host Stephanie Liu will be talking with David about: ✴️ Why marketing agencies need to leverage personal profiles ✴️ How to work collaboratively with employees ✴️ What to actually do on LinkedIn to generate leads Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.
OWNING AND OPERATING A 7-FIGURE CLOTHING BRAND! In this video we discuss a legit strategy to help increase your clothing brand sales. If you're starting a clothing brand or currently own a clothing brand here's the marketing tips you need to know... watch this!Get access to (Unreleased) Private YouTube video → https://wrldinvsn.gumroad.com/l/gener...In this episode you'll learn:➤ How To Market Your Clothing Brand in 2022➤ How To Get Consistent Clothing Brand Sales➤ How To Release New Products and The Drop Process!➤ Legit Advice For Marketing Your Clothing Brand➤ Starting A T-Shirt Brand / Clothing Line In 2022➤ Legit Advice For Starting A Successful Clothing Brand➤ Ways To Grow Your Clothing Brand In 2022______________________________________________________________ABOUT THIS CHANNEL:We, Nicholas Clark and Marlon Watts started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. We created this Youtube channel to show the journey of building a brand. We create behind-the-scenes vlogs so you can see the life behind running a successful clothing brand. We also feature other clothing lines, streetwear brands, or any entrepreneur looking to create a clothing brand startup business.Support the channel and learn more about starting a clothing brand and starting a brand from scratch ➔ https://www.youtube.com/channel/UCtZU...We built this clothing brand from the ground up! Thank you for supporting and thanks for subscribing! TRUST IN YOUR VSN.Thank you for watching this video!______________________________________________________________Starting SHOPPING! Get 20% OFF with this link:www.wrldinvsn.com/discount/YOUTUBEGet on our text list for EXCLUSIVE updates!Text 'WRLDINVSNVIP' to 833-475-1265We started this clothing brand with only 12 shirts! Now, we are building an apparel empire! Learn how we started:https://www.wrldinvsn.com/pages/how-w...Instagram: https://www.instagram.com/wrldinvsn/Twitter: https://twitter.com/wrldinvsnFacebook:
OWNING AND OPERATING A 7-FIGURE CLOTHING BRAND! We started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. In this podcast episode, Nick and Marlon sit down with Multiple Hustles Clothing Brand to discuss the easiest ways to increase your brand sales in 2021. Now that Facebook ads have changed, it's time to get creative with your marketing and sales strategy. Use this clothing brand advice to INCREASE your revenue and get your brand going!!!Here's what you will learn in this video:➤ How to Make $100K With A $600/Day Budget➤ How to Start a Clothing Brand From Scratch➤ Social Media Marketing➤ Facebook Ads & Instagram Ads➤ Facebook Marketing & Instagram Marketing➤ Text Message & Email Marketing➤ Scaling Up Your Business/Brand With Paid Ads➤ Increasing Sales Easily➤ Make Money Online!!!➤ PLUS SO MUCH MORE INFO!!!----------------------------------------------ABOUT THIS CHANNEL:We, Nicholas Clark and Marlon Watts started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. We created this Youtube channel to show the journey of building a brand. We create behind-the-scenes vlogs so you can see the life behind running a successful clothing brand. We also feature other clothing lines, streetwear brands, or any entrepreneur looking to create a clothing brand startup business.Support the channel and learn more about starting a clothing brand and starting a brand from scratch ➔ https://www.youtube.com/channel/UCtZU...We built this clothing brand from the ground up! Thank you for supporting and thanks for subscribing! TRUST IN YOUR VSN.SHOP WITH US (GET 20% OFF)Online Store - https://www.wrldinvsn.com/discount/YO...OUR SOCIAL MEDIAInstagram - https://www.instagram.com/wrldinvsn/Twitter - https://twitter.com/wrldinvsnFacebook - https://www.facebook.com/wrldinvsnThank you for watching this video!
OWNING AND OPERATING A 7-FIGURE CLOTHING BRAND! We started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. In this podcast episode, Nick, Marlon, J, and Tory (from God Is Dope) discuss the easiest ways to market your brand in 2021. Now that Facebook ads have changed, it's time to get creative with your marketing strategy.J @j_bruzual - Chief Marketing Officer of @God Is Dope Tory @mronemission - Chief Operating Officer of @God Is Dope Here are some of the things you'll learn in this video:★ Social Media Marketing★ Facebook Ads★ Pinterest Ads★ Text Message & Email Marketing★ Influencer Advertising★ Scaling Up Your Business/Brand With Paid Ads★ Increasing Sales★ So Much More!!!-Starting SHOPPING! Get 20% OFF with this link:https://www.wrldinvsn.com/discount/yo...-Get on our text list for EXCLUSIVE updates!Text 'WRLDINVSNVIP' to 290-71-We started this clothing brand with only 12 shirts! Now, we are building an apparel empire! Learn how we started: https://www.wrldinvsn.com/pages/how-w...-Instagram: https://www.instagram.com/wrldinvsn/Twitter: https://twitter.com/wrldinvsnFacebook: https://www.facebook.com/wrldinvsn
OWNING AND OPERATING A 7-FIGURE CLOTHING BRAND! We started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. In this podcast episode, Nick, Marlon, J, and Tory (from God Is Dope) discuss the easiest ways to market your brand in 2021. Now that Facebook ads have changed, it's time to get creative with your marketing strategy.J @j_bruzual - Chief Marketing Officer of @God Is Dope Tory @mronemission - Chief Operating Officer of @God Is Dope Here are some of the things you'll learn in this video:★ Social Media Marketing★ Facebook Ads★ Pinterest Ads★ Text Message & Email Marketing★ Influencer Advertising★ Scaling Up Your Business/Brand With Paid Ads★ Increasing Sales★ So Much More!!!Starting SHOPPING! Get 20% OFF with this link:https://www.wrldinvsn.com/discount/yo...-Get on our text list for EXCLUSIVE updates!Text 'WRLDINVSNVIP' to 290-71-We started this clothing brand with only 12 shirts! Now, we are building an apparel empire! Learn how we started: https://www.wrldinvsn.com/pages/how-w...-Instagram: https://www.instagram.com/wrldinvsn/Twitter: https://twitter.com/wrldinvsnFacebook: https://www.facebook.com/wrldinvsn
BSP317: Unlocking A Brand Sales Strategy - Part 3 - Tell Your Best Story Ep#3 In this three part series we unveil the 86|86|86 Challenge and get some sales strategy coaching from Jay Christianson of Tin Sheets: Cultivate. Create. Captivate (https://tinsheets.com/). Part 3 of 3 we get into “Provide The Backup." We at Best Served need these elements to be able to launch this new initiative and be able to amplify our story and rally sponsors, writers and readers to change the landscape of media to include more voices. Tell Your Best Story is a core philosophy and work of Best Served. In the hospitality industry, it’s about damn time we stop selling food and start telling stories. We do that by unlocking our ability to express our truths through the stories we tell. We are determined to educate everyone who commits themselves to feed their community; so a line cook can write a Job Story that lands them a position at their favorite restaurant or a baker trying to open their bakery is able to write a Product Story that wows their customers or even challenge an executive to write a real and personal Mission Story to motivate and inspired their employees.
BSP316: Unlocking A Brand Sales Strategy - Part 2 - Tell Your Best Story Ep#2 In this three part series we unveil the 86|86|86 Challenge and get some sales strategy coaching from Jay Christianson of Tin Sheets: Cultivate. Create. Captivate (https://tinsheets.com/). Part 2 of 3 we get into “Creating the Highlights." We at Best Served need these elements to be able to launch this new initiative and be able to amplify our story and rally sponsors, writers and readers to change the landscape of media to include more voices. Tell Your Best Story is a core philosophy and work of Best Served. In the hospitality industry, it’s about damn time we stop selling food and start telling stories. We do that by unlocking our ability to express our truths through the stories we tell. We are determined to educate everyone who commits themselves to feed their community; so a line cook can write a Job Story that lands them a position at their favorite restaurant or a baker trying to open their bakery is able to write a Product Story that wows their customers or even challenge an executive to write a real and personal Mission Story to motivate and inspired their employees.
BSP315: Unlocking A Brand Sales Strategy - Part 1 - Tell Your Best Story Ep#1 In this three part series we unveil the 86|86|86 Challenge and get some sales strategy coaching from Jay Christianson of Tin Sheets: Cultivate. Create. Captivate (https://tinsheets.com/). In Part 1 of 3 we get into “Step 1: Cultivate Your Audience & Tools." We at Best Served need these elements to be able to launch this new initiative and be able to amplify our story and rally sponsors, writers and readers to change the landscape of media to include more voices. Tell Your Best Story is a core philosophy and work of Best Served. In the hospitality industry, it’s about damn time we stop selling food and start telling stories. We do that by unlocking our ability to express our truths through the stories we tell. We are determined to educate everyone who commits themselves to feed their community; so a line cook can write a Job Story that lands them a position at their favorite restaurant or a baker trying to open their bakery is able to write a Product Story that wows their customers or even challenge an executive to write a real and personal Mission Story to motivate and inspired their employees.
Melissa works with brands to incorporate Unifi's Repreve certified recycled polyester and nylon into their product line. REPREVE® is the global leader in branded recycled performance fibers, transforming more than 20 billion plastic bottles into recycled fiber for new clothing, shoes, home goods and other consumer products. Hear Melissa's story on this episode. Heart Stock Radio is a production of KBMF 102.4 FM and underwritten by Purse for the People.
Partner relationship management (PRM) tools have existed for more than a decade right now. Although early in the 2000s there were a few companies trying to build applications to manage a distributor channel, the actual proliferation of PRM software didn't really happen until about five years ago. The primary focus for PRM tools is automating workflows between a vendor and a partner to make it easy to do business. Most PRM platforms come with a whole bunch of application modules ranging from onboarding, contracts and learning management to asset sharing, deal registration, incentives and more. In this article we will explore the concept of co-branded assets and how co-branding can help vendors streamline distributed sales activities as well as increase sales. You may be wondering what exactly asset co-branding is. Let me explain - Co-branding allows your channel partner to put their logo next to your logo on specified assets and share those assets with the end-customer. This allows the partner to claim a formal association with your brand and gives them an opportunity to ride on the halo of your logos. However, vendors who enable co-branding need to make sure their brand and logos are protected and don't get distorted— whether intentionally or not—when assets are shared. It's critical for vendors to maintain control over their branding and be able to enforce co-branding guidelines. Vendors recruit channel partners for one primary reason: to sell the vendor's products and services. For the relationship to work, the vendor needs to help the partner learn to sell the vendor's product and services. In order to succeed in that mission, sales reps from the partner organization need to have access to a set of sales tools and sales materials or “slicks.” Traditionally, the vendor provides these through their partner portal, assuming they have one. However, in most companies where the channel organization is in its early stages of formation and doesn't have a PRM tool, the channel team ends up sharing these documents via Dropbox or other file-sharing tools. This makes the experience pretty cumbersome, because the partner has to go through a flat file structure to figure out what's what. Also, this reliance on file-sharing sites makes it easy for partners to make mistakes when they select an asset, co-brand it and share it with their end-customers. This is exactly where a co-branded asset module or application becomes very useful. Most PRM tools or platforms today include some sort of a co-branding capability. If you're evaluating a PRM tool with co-branded asset capabilities, make sure the core features are capable of addressing your needs as well as your partners' needs. You should consider: Types of assets: When you're evaluating a PRM tool, make its co-branding capabilities are world class and can accommodate multiple types of assets, such HTML, HTML5, PDFs and other common document types.Asset preview: Your partners should not only be able to co-brand assets with different types of logos and insignias but should also be able to preview assets easily before they download them for offline use. They should also be able to share these documents, if required, directly from the system.Co-branding of assets: Co-branding should be easy. Partners should be able to select a set of assets you have provided to them and quickly add customized content in specified areas, based on their edit and access rights. You should be able to configure access and editing rights so, for example, your Gold partners are allowed to modify more areas than your Approved partners and add their own content.Print quality: Assuming your partners send out printed materials to their customers, you will need the ability to provide high-resolution print quality assets to your partners for their co-branding activities. Unlike ZINFI, most PRM vendors in the market today are not able to do that.Analytics: Finally,
Das Livestudio packt einmal mehr brandaktuelle Themen an. Der Schwerpunkt liegt diesmal auf dem Thema #Banking, und zwar konkret auf dem aktuellen Trend des Instant Payment. Die Echtzeit-Kommunikation zwischen Menschen via WhatsApp und anderen Kommunikationsdiensten verändert die Nutzergewohnheiten rasant – das betrifft auch den Zahlungsverkehr. Banken wollen zwar #InstantPayment anbieten, verfügen aber oft nicht über die notwendigen Voraussetzungen wie 24/7-Verfügbarkeit, Managed Services und eine geeignete Infrastruktur, um die von den Clearing-Instanzen wie die EZB geforderte Abwicklung innerhalb von 10 Sekunden zu ermöglichen. Im IBM Livestudio stellen die Gäste Sadri Syla, General Manager GEVA Business Solutions und Ralf Heineke, Partner Executive Cloud Channel Sales DACH bei IBM Deutschland eine spannende Lösung für diese Herausforderung vor. In der #Presseschau kommentiert Moderator Stefan Pfeifer aktuelle Medienberichte über Technologiethemen und ordnet sie ein. Ganz aktuell: IBM Research kündigte gerade eine Software Roadmap zu #Quantum-Computing an. Mark Mattingley Scott, IBM Quantum, Ambassador Leader EMEA & AP at IBM gibt im Gespräch einige spannende Einblicke in die Details der Ankündigung. Während der #Eventvorschau stellen Isabel Knaust, Technical Sales Manager, IBM Public Cloud und Marius Merkel, Manager IBM Technology Enterprise & Brand Sales for Strategic Accounts D-A-CH das Event #LabComesToYou vor, das am 25. Februar stattfindet. Dabei tauchen IBM Experten virtuell mit Anwendern ganz tief in technische Themen ein, die Sie aktuell beschäftigen. Unter anderem geht es dabei um Workloads in der Public Cloud und die Rolle der Integration für Innovationen.
We are with Karim Tawfic, the founder of Upearance and Canvas Vibes, which is an advertising agency and print on demand canvas business respectively.We go over how eCommerce brands need to advertise on platforms like Instagram, Google, and Youtube to really scale. One of the most surprising things I took note of from this episode with Karim was how he makes and applies templates that work across different businesses. In other words, he found a cookie-cutter solution where he just plugs and chugs.Can there be a template or cookie-cutter solution that you can apply to different businesses as an agency owner?Check out Karim Tawfic:InstagramLinkedInFacebook
Das Gesundheitswesen wird gerade mit einem ordentlichen Digitalisierungsschub „geimpft“, etwa mit dem „Patientendaten-Schutz-Gesetz“, dem eRezept und der elektronischen Patientenakte. Mit diesen Neuerungen stehen der Patient und seine Bedürfnisse voll und ganz im Mittelpunkt. Mit einer digitalen Gesundheitsplattform gestalten Siemens und IBM diese Digitalisierung mit, gemeinsam mit anderen Partnern. Thilo Mahr, Market Access Manager bei Siemens Healthcare gibt den Zuschauern nähere Einblicke in die neue „teamplay digital health platform“, die neben anderen Anwendungen und Betreibern wie der gematik die Digitalisierung im Gesundheitswesen vorantreiben möchte. Mit dieser offenen digitalen Plattform werden wichtige Akteure des Gesundheitswesens vernetzt, besonders Krankenhäuser. Beispielsweise nutzt die Berliner Charité diese Plattform. Und diese Plattform bringt ganz konkreten Mehrwert für die Patienten: Manche von uns haben sicher schon Erfahrung mit den oft langwierigen Anmeldeprozessen in Krankenhäusern gemacht, bei denen oft noch diverse Papierformulare gezückt werden. Mit der neuen Gesundheitsplattform können solche Anmeldungen auch bequem und digital von zu Hause erledigt werden. Aber dies ist nur einer der vielen Anwendungsfälle. Gerade in einem solchen sensiblen Bereich wie dem Gesundheitswesen und Patientendaten haben manche natürlich auch Bedenken wegen des Datenschutzes – und diese Bedenken sind wichtig und sollten gehört werden. Datenschutz und Sicherheit ist deshalb auch oberste Priorität bei der „teamplay digital health platform“. Betrieben wird sie in zwei verschiedenen Rechenzentren von IBM und Siemens in Deutschland, und die Informationen sind in einer Indexstruktur hinterlegt – die eigentlichen Dokumente verbleiben zum Beispiel beim Krankenhaus. IBM und Siemens besitzen beide große Erfahrung in der Digitalisierung und wissen um das hohe Gut des Datenschutzes und setzen diesen um. In der Presseschau kommentiert Moderator Stefan Pfeifer aktuelle Medienberichte über Technologiethemen und ordnet sie ein. In der Eventvorschau stellen Nina Kny, Field Marketing Leader IBM Services DACH und Marius Merkel, Manager IBM Technology Enterprise & Brand Sales for Strategic Accounts D-A-CH das Event „Lab Comes to you“ vor.
The Business of the future are Businesses that gives validation to her customers. In this podcast, I shared four validations that can determine how well your brand will make Sales. Because; a very good understanding of this, will help boost your brand sales exponentially --- Send in a voice message: https://anchor.fm/oluwatobi-ojua/message
To increase your profit margin as a Brand, it is very expedient to know who you target audience. In this podcast, I shared how to increase your brand sales through having the right understanding of who your target audience are. --- Send in a voice message: https://anchor.fm/oluwatobi-ojua/message
For any business to succeed, such a business must be ready to meet an identified need. No one set up a business and now start looking for a need to meet. How much of money you make is directly proportional to the number of needs that you meet. In today's podcast, I shared how 'meeting of needs' can help you to increase your sales. --- Send in a voice message: https://anchor.fm/oluwatobi-ojua/message
Do any of these define your current Business state; We have not made any sales since the pandemic? Customers Patronage have reduced drastically? We have not had any new customer recently? e.t.c. Then, this is for you! In this series tagged: Step Up Your Brand Sales, I shared a basic but timeless fundamental principle and strategy that will help you to increase your sales and clientele base. --- Send in a voice message: https://anchor.fm/oluwatobi-ojua/message
BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy your products. A huge bonus for the brand is partnering with advisors that can provide proven resources and strategies beyond what the brand could afford on their own. This is the ideal investor relationship that every brand should work toward. Conversely, choosing the wrong investor that is more focused on their topline growth can derail and even sabotage your future. Learn the difference and why this matters. This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide Free PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI course BrandSecretsAndStrategies.com/trademarketingroi Use code: TradeEssentials at checkout FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session203
In Episode 4, Ryan and Mel sit down with Chad Bolick, Global VP of Brand Sales at Unifi the makers of Repreve. Chad shares [in detail] the process of turning water bottles into textiles, as well as explaining the importance of recycling and how we as Americans can do better. To learn more about the Repreve products, follow their social: @repreve and check-out their website: www.repreve.com. Calculate your impact using our impact calculator: https://allmade.com/pages/impact JOIN THE MOVEMENT #FEELYOURIMPACT Have Questions? Email us at contact@allmade.com LinkedIn: https://www.linkedin.com/company/allmade YouTube: https://www.youtube.com/allmadeapparel Instagram: https://www.instagram.com/allmadeapparel/ Facebook: https://www.facebook.com/allmadeapparel/ Twitter: https://twitter.com/allmadeapparel
I met Mark Cant in Chamonix in 1986. He had by chance met up with some old college friends of mine and between them they started a bread round business as a way to fund their winter stay. 34 years and a highly successful sales career later Mark reflects on the lessons he learnt on the bread round and how they have stood him in good stead throughout his career. He even took along the 'sales board' from the bread round to his first interview.
Preston Junger is the former Yelp VP of Brand Sales (#82) for 8 years, and has been a lifelong builder & believer in new ideas and great people. Before Yelp, he led sales teams at IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia) Yahoo! & Apple. As a lefty sports enthusiast, and a family man, he devotes a lot of time to the court, soccer pitch, ski slopes and traveling with his family, which allows him to maintain a thoughtful and balanced perspective. Preston is currently Vice President & Head of U.S. Operations for 7shifts which is simplifying labor management and improve performance for restaurants, freeing up time for managers to focus on serving their customers. Preston also formerly co-founded Mile Square Labs as a startup consulting company, and is board member for the company, that consists of 30+ expert advisors providing hands-on business consulting, sales and customer success guidance for early-stage to scale-up companies in Europe, Scandinavia, South America & North America He’s an optimistic entrepreneurial-minded business leader, advisor, board member & mentor with international experience. He has a proven track record in raising the bar for success with his unique perspective and commitment to building companies, innovative thinking and execution. Junger excels in coaching and inspiring others to rally around a common mission, not following the status quo.
BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar
The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success It's that time again to be thinking about Expo West, the top trade show for all natural organic and healthy foods and beverages brands in the natural products industry. What are your strategies to have a successful show? How do you capture the attention of retailers, bloggers and other people that are going to help your brand stand out? How do you differentiate yourself in a crowded category? What do you need to bring to the natural foods Expo? That's what we're going to be talking about today. Expo West is one of the greatest opportunities that you have to introduce your brand to new retailers, new fans, bloggers, and other people in the industry. The point is this, this is your opportunity to showcase your brand and you need to be ready. I've been going to trade shows for many, many years, throughout most of my career. It amazes me how many brands aren't ready to take advantage of each and every selling opportunity, and that's what this is about. Trade shows were originally designed to be able to help you sell your brand or get your brand onto a retailer shelf. With that in mind, I'm going to break this conversation into two different parts. One for the brands and then two for the retailers. From the brand perspective, this is your opportunity to showcase your brand. Remember, your brand has your name on it. This is where you need to make sure that everyone on your sales team communicates in lockstep with the same passion, enthusiasm as you, the founder. This is where you need to make sure that everything looks perfect and that you're ready to present your brand and put it in the best light. Listen to this episode to learn more. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits. Learn proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. This podcast and video series teaches food entrepreneurs of healthy products in the natural products industry proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Download the show notes here: brandsecretsandstrategies.com/session165
So, you don’t think you need to have a sales funnel? I’m here to tell you that you do. Establishing a relationship with customers is crucial to your fashion business success. Don't expect customers to come running to your brand just because you have a website and product to sell. To reel in the customers, you need to focus on keeping them engaged, so you don't have to rely on sales tactics continually. How do you connect with customers to close the sale? In this episode of the FastTrack Your Fashion Brand Podcast, I'm talking with Business Success Coach, Kim McCarter to discuss how to have a successful sales funnel on your site by teaching customers about your brand, how to sell without selling to them, and how to keep your customers engaged throughout the year. I believe you will find this episode very insightful as you begin to implement sales funnels into your branding strategy. HERE IS KIM’S STEP BY STEP BREAKDOWN OF CREATING A SALES FUNNEL Step 1: Create and post content that engages people. Step 2: Utilize engagement to grow your email list (What will you give people as a freebie to sign up?) Step 3: Use content to prime and engage with customers. Step 4: Ask for the sale. Step 5: Follow-up with customers to see if they are satisfied with their purchase. Step 6: Continue to nurture that relationship with the customer to keep them buying and referring others to your business. Sales Funnels are about taking your customer on a pleasant journey by priming or attracting them to your brand or product. You must build trust with the customer before and throughout the sales process. By creating engaging content that educates and entertains your customer as they grow to become raving fans. Tell your brand story. How did your brand evolve? What fabrics do you use? By letting your customers into your brand's history, you can develop lasting relationships that lead to closing the sale. IN THIS EPISODE, YOU WILL HEAR ABOUT How to implement a sales funnel into your brand. Different types of lead magnets to entice your customer into getting on your email list. Why your brand story is essential and how to use it during your customer's buying journey. How to map out your sales funnel if you are a beginner. Why it's important to establish and build trust with your customers.
What’s up podcast. This episode is a youtube archives clip from January that sheds light on 6 strategic ways I believe you can sell without selling. Each is so important and can really help you win in the macro. 1. Brand > Sales 2. Scaling a Business 3. Go all in on LinkedIn 4. Creating ads on social media 5. Influencer Marketing 6. Creating Content as your leverage Hope you enjoy and let me know what you thought by tweeting me @garyvee
What’s up podcast. This episode is a youtube archives clip from January that sheds light on 6 strategic ways I believe you can sell without selling. Each is so important and can really help you win in the macro. 1. Brand > Sales 2. Scaling a Business 3. Go all in on LinkedIn 4. Creating ads on social media 5. Influencer Marketing 6. Creating Content as your leverage Hope you enjoy and let me know what you thought by tweeting me @garyvee
David Cipullo is the Vice President of BRAND Sales, Intelligence & Consulting and on the Group Management Board for the global sports marketing firm Infront Sports & Media. David started his career working for sports powerhouses like the US Olympic Committee and Washington Wizards NBA team, and moved into senior roles with Team Services LLC, a stadium naming rights agency, ... Read More The post Ep. 8 – VP of Brand at Global Sports Marketing Co: Be There When Nobody Else Is with David Cipullo appeared first on Executive Coaching | Leadership Development | Change Management Consulting | Lisa Christen in Zug, Switzerland.
In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.
Where to sell your coffee? What shall be your wholesale price? Is Amazon or grocery stores the answer for your sales? We decided to share our experience from our first year trying to find the best sales channels for our brand Unleashed Coffee.
Yaslynn is the Owner of The Mack Agency, a multi-line Brand Sales and Consulting Agency specializing in luxury brands and women’s apparel. They provide turnkey solutions for companies that want to launch new brands or expand to new markets.
Yaslynn is the Owner of The Mack Agency, a multi-line Brand Sales and Consulting Agency specializing in luxury brands and women's apparel. They provide turnkey solutions for companies that want to launch new brands or expand to new markets.
What is Your Brand? - Sales/Marketing Eric Papp - International Thought Leader on Behavior Change & PerformanceAuthor of "Leadership By Choice" (Wiley 2012)