Podcasts about DDB Worldwide

At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society.The discussion ranged from AI's impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.Further reading:'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideasWhy 2025 could be the year brands move away from MetaEssenceMediacom UK CEO says media clients want answers, not theory Hosted on Acast. See acast.com/privacy for more information.

In this bonus episode, Charlotte Rawlings, senior creativity reporter at Campaign, is joined by Maisie McCabe, Campaign's UK editor, to discuss this year's Christmas ads with some of the industry's top creatives.This Private View includes Chaka Sobhani, president and chief creative officer international at DDB Worldwide, and David Kolbusz, chief creative officer at Orchard. They chat all things festive alongside Richard Brim, outgoing chief creative officer at Adam & Eve/DDB. Brim recorded the podcast before announcing his departure from Adam & Eve/DDB.The gang discuss Christmas spots for the likes of The Entertainer, McDonald's, Tesco and Etsy. The guests even discuss Agent Provacteur's shameless time travel to the era of “lad mag” culture (not suitable for work) and Kolbusz compares the Disney short to a salmon sandwich. Further reading:Disney Christmas ad by Adam & Eve/DDB shows friendship between boy and octopusThe Entertainer Christmas ad showcases fickle nature of kids with toysGingerbread-fuelled Tesco ad touches on grief during the festive periodMcDonald's lights up festive season with ‘satisfying' Christmas campaignFind Waldo in Etsy's holiday campaignWaitrose & Partners campaign conjures up star-studded festive mysteryChristmas 2024 round-up: Watch all the festive adsComing up in Campaign's calendar:Media Week LiveCampaign 40 Over 40 Hosted on Acast. See acast.com/privacy for more information.

Amir Kassaeis Geschichte startet in den Minenfeldern des Irak-Iran-Kriegs: Nach 18 Monaten an der Front macht sich der 15-jährige ganz allein auf den Weg über die Türkei nach Österreich. Mit viel Einsatz und – wie er selbst sagt – „deutschen“ Tugenden lernt er innerhalb von vier Monaten Deutsch, macht sein Abitur und geht zum BWL-Studium nach Frankreich. Es folgt eine Bilderbuchkarriere in der Werbewelt in der er auch zum Enfant terrible wird. Über drei Jahrzehnte in der Branche wird er nicht nur Chief Creative Officer und Associate Partner bei DBB Deutschland und DBB Worldwide mit über 14.000 Mitarbeitern, sondern räumt auch mehr als 2.000 nationale und internationale Werbepreise ab und verwaltet die richtig großen Budgets. In seiner Autobiographie "Vom Unsinn des Lebens" blickt er nun auf diese Zeit zurück und inspiriert uns Leser zu einem selbstbestimmten Leben entgegen aller äußeren Umstände. In dieser Folge sprachen wir unter anderem über: • einen sehr prägenden Moment während der Zivildienszeit • Amirs unglaublichen Weg vom Kindersoldaten bis hin zum Kreativchef von DDB Worldwide • warum wir Risiken in Kauf nehmen sollten, wenn wir an uns / unsere Ideen glauben • warum es ihm immer egal war, was andere von ihm denken • Sicherheit versus Risiko • seine Kritik an der Werbebranche • was er über den Trend von Nachhaltigkeits-Labels bei Agenturen denkt • wie es für ihn war, die Reissleine zu ziehen und aus der Branche auszusteigen • seinen Weg der Persönlichkeitsentwicklung • warum wir jeden Tag aus der Perspektive eines Kindes leben sollten • die Entwicklung, dass Personen des öffentlichen Lebens kaum noch anecken • über den Mythos des Self-Made Man und vieles mehr... Shownotes: Amir Kassaei auf Instagram Amir Kassaei LinkedIn Amir Kassaei "X" Amir Kassaei Facebook Das Buch "Vom Unsinn des Lebens" Wir freuen uns über Deine Bewertung auf itunes. GET WET SOON Instagram Bringe mit dem The TRUE NORTH Planner Arbeit und Leben ins Gleichgewicht.

Rudi Völler ist ein Star zum Anfassen. Von ihm bekommt jeder ein Autogramm. Selbst die, die gar keines wollen. Frank Behrendt und Jens Breuer sprechen über die geniale neue Markenkampagne von expert und Rudi Völler. Außerdem: Die nervigste Werbung des Jahres - Samsung setzt sich mit Annoying Ads in Szene | Vom Kindersoldaten zum besten Werber der Welt - Amir Kassaei stellt neues Buch vor | Und: Ach, Du lieber Lugner - Mörtel heiratet sein Bienchen Wir bedanken uns bei: Rudi Völler, expert, St. Elmo's, Peter Gocht, Detlef Arnold, Samsung, Apple, Leo Burnett, Amir Kassaei, Tom Junkersdorf, DDB Worldwide, BBDO, Omnicom, Richard Lugner, Mausi, Spatzi, Bienchen und BILD.

When you think about the concept of a TV dinner, there is a wash of nostalgia that can takeover how you remember the tastes and functions of the dinner itself. But the story of how these TV dinners came to our North American freezers is a fascinating and fun exploration into a lot of the social and technological progress of the 20th century.   My guest today is here to unbox the TV dinner, Jeff Swystun. Jeff is a globally respected branding expert and author. He is the former Chief Marketing Officer for Interbrand and Chief Communications Officer at DDB Worldwide. He has ghostwritten ten business books, and has authored two of his own. He has spoked at over 75 conferences and appeared on media outlets such as CNBC, ABC, NBC, CNN, CTV, BNN, and the CBC.  Jeff is here today to discuss the exciting topics of his latest book, TV Dinners Unboxed: The Hot History of Frozen Meals. He explores what makes the TV dinner such a perfect tool to unpack the social, cultural, and historical contexts of our North American dining habits, tackles the mystery of its origins, and examines how feminism, the Baby Boom, and television worked together to change eating habits and family gatherings.  Learn More About Jeff!  Buy his book: TV DINNERS UNBOXED: The Hot History of Frozen Meals  Website: https://swystuncommunications.com/  Medium Page: https://jeffswystun.medium.com/ 

Campaign UK editor-in-chief Gideon Spanier covers some of the biggest global media trends and the changing fortunes of tech giants and agency groups in conversation with Joanna O'Connell from R3 Worldwide, and Ian Jacob, whose portfolio of directorships includes chairing the board at UKOM.Introducing the episode, Spanier and media editor Beau Jackson talk about the biggest stories of the week including the shake-up at M&C Saatchi, and the flurry of people moves adland is making in the lead up to the end of the year, mentioning Chaka Sobhani's move to DDB Worldwide, and Google adding Condé Nast's Vanessa Kingori and Sophie Neary from Meta to its leadership team. Hosted on Acast. See acast.com/privacy for more information.

It's been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region. Lubar is now focused on keeping creative excellence at the forefront of DDB's offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network's offices working in tandem as well as with other agencies under parent Omnicom's umbrella. In this episode, he chats about DDB's approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Let's talk about the magic that is improvisation, or what us cool kids call "improv." It's an art form that's all about unleashing your creativity and performing without a script or plan. Sure, you may have heard of it as a side-splitting comedy act, but improv goes a lot deeper than that. From acting to business to mental health, improv skills can be applied in various areas of life.  Enter Kelly Leonard, the VP of Creative Strategy, Innovation, and Business Development at the infamous Second City in Chicago. Kelly, who over the decades has produced hundreds of original revues with comedians such as Stephen Colbert, Tina Fey, and Seth Meyers (to name a few) has a unique understanding of behavioral science through the lens of improv.   Regaling us with lessons and stories from his career and book, ‘Yes And', we learn how to utilize improv to help us adapt, empathize, communicate, trust, and collaborate better. We are reminded that saying ‘yes' to new ideas and experiences sparks creativity and can lead to beneficial outcomes. From deepening our relationships with others by practicing active listening and learning to accept and appreciate new ideas, regardless of their origin. It also teaches us to think on our feet and work together to create innovative solutions to problems. Listen and Learn:  How Stephen Colbert came to write a blurb for Kelly's book, Yes, and: How Improvisation Reverses No, But Thinking and Improves Creativity and Collaboration Why so many successful comedy performers have an improv background  How improv skills can help us to empathize, communicate and collaborate The idea of the ‘Yes And' exercise  Why Kelly prefers to use the word ensemble vs. team  Improv's positive impact on caregiver burden and depression An introduction to the ‘I Am Somebody Who' exercise Why adopting a Yes And mentality helps create a psychologically safe environment How improv can be applied in therapy  If improv were an animal, what animal would it be?  What's next for Kelly's work in science and the arts  Resources:  Learn more about Kelly: https://www.secondcity.com/people/kelly-leonard+ Get your copy of Yes, And: How Improvisation Reverses No, But Thinking and Improves Creativity and Collaboration: https://bookshop.org/a/30734/9780062248541 Check out The Second City website: https://www.secondcity.com/ Listen to Kelly's podcast, Getting to Yes And: https://www.secondcityworks.com/podcast About Kelly Leonard  Kelly Leonard is the Executive Director of Learning and Applied Improvisation at Second City Works. His book, “Yes, And: Lessons from The Second City” was released to critical acclaim in 2015 by HarperCollins and was praised by Michael Lewis in Vanity Fair who called it “...an excellent guide to the lessons that have bubbled up in Second City's improv workshops.” Kelly is a popular speaker on the power of improvisation to transform people's lives. He has presented at The Aspen Ideas Festival, The Code Conference,TEDx Broadway, Chicago Ideas Festival, The Stanford Graduate School of Business and for companies such as Coca Cola, Microsoft, Twitter, Memorial Sloan Kettering and DDB Worldwide.  Kelly co-created an initiative with the Center for Decision Research at the Booth School at the University of Chicago, The Second Science Project, that looks at behavioral science through the lens of improvisation. He also hosts the podcast, “Getting to Yes, And,” for Second City Works and WGN radio that features interviews with academics, authors and leaders such as Brene Brown, Adam Grant, Michael Lewis, Lindy West, Ash Carter and Amy Edmondson. For over twenty years, Kelly oversaw Second City's live theatrical divisions where he helped generate original productions with such talent as Tina Fey, Stephen Colbert, Amy Poehler, Seth Meyers, Steve Carell, Keegan Michael Key, Amy Sedaris, Adam McKay and others. In 2019, Arts Alliance Illinois awarded Kelly and his wife Anne Libera with their Creative Voice Award.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, I speak to Alex Lubar, Global President and Chief Operating Officer at DDB Worldwide.Join us whilst we talk all about how to nurture and retain the talent in your team.Being able to do this well is such a challenge right now and Alex's knowledge and experience offer so much valuable insight on how to get it right.Key takeaways include:● 2 core strategies to nurture and retain talent● The importance of contextual empathy● The art of decision makingAlex has just joined DDB Worldwide as Global President and Chief Operating Officer. Previously he worked for McCann for almost a decade in multiple roles across the globe. Prior to that, he was President of McCann Worldgroup Asia Pacific, where he led an organisation of 3,200 people across 12 markets that represent one of the largest, fastest-growing marketing regions of the world.Alex also served as CEO of McCann London where under his leadership, the agency was named to the list of Top 10 agencies in the world by the Gunn Report. McCann London was also shortlisted for Campaign Magazine's Agency of The Year in 2018.Prior to being in London, Alex was Global CMO for McCann Worldgroup, based out of New York City, where he oversaw all integrated new-business activity. Alex successfully leveraged the capabilities of McCann Worldgroup across the globe and led a number of international new business opportunities, including Microsoft, RB and MGM, to name a few. Having spent over 15 years in the US, Alex worked at a number of advertising agencies, including Grey and BBH.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

In this conversation, Diane Bruno, a funeral director, and author, shares the story of her many transitions in life. She also talks about the importance of journaling to help you process your emotions and build your legacy. She discusses how journaling can be beneficial for both oneself and loved ones. Diane also tackles how technology has made learning new things easier than ever and how anyone can access information and courses regardless of age or experience. She believes that boomers make great life coaches because of our life experiences, which make us well-equipped to provide guidance to others.   Let's get to know more about Diane Bruno's passion.   I am an accomplished communications professional who knows how to craft messages that resonate with their intended audience. With over twenty years of experience in the communications field, I have witnessed it all and have been on the cutting edge of constant change. From the advent of the first corporate websites and intranets and throughout the evolution of social media technologies, all organizations have one goal in common, the desire to speak effectively to their internal and external audience.   I launched my career at DDB Worldwide (part of Omnicom Group), one of the most influential and sought-after agencies in the advertising arena, with a focus on press materials and releases, executive communications, employee engagement, copywriting, corporate social responsibility, and more. The trajectory of my career has been an interesting and diverse migration. From the corporate communications arena to the funeral industry and back around, the one constant that has endured is my passionate love for the written word.   Respect, empathy, clarity, validation, and appreciation need to be a part of every written message. I incorporate each of those into my approach to keeping employees and internal and external stakeholders engaged; they are the principles I live by in every aspect of my life. Join me in this episode and learn why Diane Bruno is a Kickass Boomer!    [00:01 - 10:26] Powering Through the Transitions in Life Diane Bruno discusses the transitions in life that made her strong and resilient. Changes can be overwhelming, but trust the plan set by the universe. Diane recommends journaling as a way to be mindful and more resilient during life transitions. [10:27 - 19:42] The Benefits of Journaling Journaling can be a way to release emotions and improve mental health. Remembering what was happening at particular points in time can be done through writing at any length of time. There are many different things you can do at any stage of life, and journaling is a great way to plan out your next steps. [19:43 - 24:15] The Boomers' Edge on Knowledge and Experience  It's not impossible to learn new things, and keeping up with technology is important if you want to stay relevant. Experience is the foundation of being a good life coach. [24:16 - 28:44] Closing Segment Don't be afraid to take that jump. Connect with us! Links below Final announcements   Tweetable Quotes: “Sometimes it's [facing changes] not by our own choice, but the universe has a plan in place, and all these transitions happen in clusters, and that can be really overwhelming.” - Diane Bruno “By journaling, you get to really see where you've been, what your successes have been, what you're most proud of, and what's kind of missing, you know, what you would like to pursue, so it's a great way of tapping into yourself. It is a great way of planning out the future because there is a future, and there are so many different things you could do with so many different stages of life.” -  Diane Bruno   Email dianebrunofreelance@gmail.com to reach out to Diane Bruno and check out her blog, website, and book HelloSelf - The Journal: Living Your Legacy.    ----- BEE BOLD, NOT OLD.  LEAVE A REVIEW and join me on my journey to become and stay a Kickass Boomer! Visit http://kickassboomers.com/ to listen to the previous episodes. Also check us out on Facebook, Twitter, Instagram, and LinkedIn.   You can also connect with me by emailing terry@kickassboomers.com.

In this conversation, Diane Bruno, a funeral director, and author, shares the story of her many transitions in life. She also talks about the importance of journaling to help you process your emotions and build your legacy. She discusses how journaling can be beneficial for both oneself and loved ones. Diane also tackles how technology has made learning new things easier than ever and how anyone can access information and courses regardless of age or experience. She believes that boomers make great life coaches because of our life experiences, which make us well-equipped to provide guidance to others.   Let's get to know more about Diane Bruno's passion.   I am an accomplished communications professional who knows how to craft messages that resonate with their intended audience. With over twenty years of experience in the communications field, I have witnessed it all and have been on the cutting edge of constant change. From the advent of the first corporate websites and intranets and throughout the evolution of social media technologies, all organizations have one goal in common, the desire to speak effectively to their internal and external audience.   I launched my career at DDB Worldwide (part of Omnicom Group), one of the most influential and sought-after agencies in the advertising arena, with a focus on press materials and releases, executive communications, employee engagement, copywriting, corporate social responsibility, and more. The trajectory of my career has been an interesting and diverse migration. From the corporate communications arena to the funeral industry and back around, the one constant that has endured is my passionate love for the written word.   Respect, empathy, clarity, validation, and appreciation need to be a part of every written message. I incorporate each of those into my approach to keeping employees and internal and external stakeholders engaged; they are the principles I live by in every aspect of my life. Join me in this episode and learn why Diane Bruno is a Kickass Boomer!    [00:01 - 10:26] Powering Through the Transitions in Life Diane Bruno discusses the transitions in life that made her strong and resilient. Changes can be overwhelming, but trust the plan set by the universe. Diane recommends journaling as a way to be mindful and more resilient during life transitions. [10:27 - 19:42] The Benefits of Journaling Journaling can be a way to release emotions and improve mental health. Remembering what was happening at particular points in time can be done through writing at any length of time. There are many different things you can do at any stage of life, and journaling is a great way to plan out your next steps. [19:43 - 24:15] The Boomers' Edge on Knowledge and Experience  It's not impossible to learn new things, and keeping up with technology is important if you want to stay relevant. Experience is the foundation of being a good life coach. [24:16 - 28:44] Closing Segment Don't be afraid to take that jump. Connect with us! Links below Final announcements   Tweetable Quotes: “Sometimes it's [facing changes] not by our own choice, but the universe has a plan in place, and all these transitions happen in clusters, and that can be really overwhelming.” - Diane Bruno “By journaling, you get to really see where you've been, what your successes have been, what you're most proud of, and what's kind of missing, you know, what you would like to pursue, so it's a great way of tapping into yourself. It is a great way of planning out the future because there is a future, and there are so many different things you could do with so many different stages of life.” -  Diane Bruno   Email dianebrunofreelance@gmail.com to reach out to Diane Bruno and check out her blog, website, and book HelloSelf - The Journal: Living Your Legacy.    ----- BEE BOLD, NOT OLD.  LEAVE A REVIEW and join me on my journey to become and stay a Kickass Boomer! Visit http://kickassboomers.com/ to listen to the previous episodes. Also check us out on Facebook, Twitter, Instagram, and LinkedIn.   You can also connect with me by emailing terry@kickassboomers.com.

Follis began his career working for major advertising agencies such as FCB/Chicago and DDB Worldwide in New York. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops as Chiat/Day, Della Femina and Kirshenbaum & Bond. His work on the Kenneth Cole account resulted in awards and national press.In 1988, Follis co-founded Follis&Verdi, with clients such as The American Stock Exchange, No Excuses Jeans, Solgar Vitamins and Sorrell Ridge Fruit Spreads—a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi won 9 ADDY Awards making it the second most awarded agency in New York. That same year Follis formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, Follis created "Follis Marketing Therapy". And, in 2006, Follis created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. How did you get started in advertising and marketing all those years ago?Well, first of all, thank you for having me on your show. Yeah, I'm looking forward to this. So yeah, I started a while ago and I was always good creatively growing up as a kid. The question was how to question was how do I apply that creative talent to a career? And I was probably halfway through college when I got pulled aside by an instructor who was teaching a graphic design class and she asked me what I wanted to do with my life. And when I said I wasn't sure if she said, Well, I think you are to really seriously consider pursuing something either in advertising or communication arts or some kind of media because you're really really talented. So had it not been for that instructor? I'm not sure I would have pursued that. But you know, that helped a lot. And after she gave me that idea, I transferred to a university Syracuse University that had one of the best advertising programs in the country. So that's how I started on that track.Where are you in Chicago first or New York first.John's response:So I grew up in Connecticut, and I was I was going to school in upstate New York and Syracuse and then after graduation, I didn't feel I was ready for New York City, even though that is the mecca of advertising as some of your listeners may know. They call it Madison Avenue. But I was I was a little intimidated by New York so did not go there. Like many of my classmates did it and started out my career in Atlanta, Georgia, two years in Atlanta. Then I got felt that wasn't fast enough for me. So I moved up to Chicago, spent three years there and after that, I felt like I was ready for the for the big leagues and moved to New Yorkhttps://www.follisinc.com/therapy.htmhttps://www.youtube.com/c/JohnFollisBIV

In a world of increasing polarization, Kelly Leonard is working to bridge the divide and bring people together by teaching the power of improv. In this episode you will learn: 1. The importance of play, especially as we get older. 2. The power of "Yes, And" to create agreement and understanding. 3. The importance of a shared humanity that includes people who may not think or vote like we do. "The world we live in right now, no one wants to work together. It's never been this bad, in my experience. If we could just enter rooms with curiosity instead of blame, if we could enter rooms with a 'Thank You, Because' orientation, I think we have a shot." - Kelly Leonard Kelly Leonard is the Executive Director of Learning and Applied Improvisation at Second City Works. His book, “Yes, And: Lessons from The Second City” was released to critical acclaim in 2015 by HarperCollins and was praised by Michael Lewis in Vanity Fair who called it “...an excellent guide to the lessons that have bubbled up in Second City's improv workshops.” Kelly is a popular speaker on the power of improvisation to transform people's lives. He has presented at The Aspen Ideas Festival, The Code Conference, TEDx Broadway, Chicago Ideas Festival, The Stanford Graduate School of Business and for companies such as Coca Cola, Microsoft, Twitter, Memorial Sloan Kettering and DDB Worldwide. Kelly co-created an initiative with the Center for Decision Research at the Booth School at the University of Chicago, The Second Science Project, that looks at behavioral science through the lens of improvisation. He also hosts the podcast, “Getting to Yes, And,” for Second City Works and WGN radio that features interviews with academics, authors and leaders such as Brene Brown, Adam Grant, Michael Lewis, Lindy West, Ash Carter and Amy Edmondson. For over twenty years, Kelly oversaw Second City's live theatrical divisions where he helped generate original productions with such talent as Tina Fey, Stephen Colbert, Amy Poehler, Seth Meyers, Steve Carell, Keegan-Michael Key, Amy Sedaris, Adam McKay and others. In 2019, Arts Alliance Illinois awarded Kelly and his wife Anne Libera with their Creative Voice Award. Twitter.com/KLSecondCity Paul Vato is an on camera and voice actor, improvisor, podcaster and entrepreneur. Connect with Paul Vato: PaulVato.com • VATO.tv • y.at/

Tagline Jim Morris is the author of Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising. Armed with a degree in philosophy and an unnatural fondness for hippos, Jim spent a decade in pursuit of rock and roll stardom. Failing that, he became copywriter and creative director at ad agencies from FCB to DDB Worldwide. For the past 25 years, Jim has enjoyed a thriving freelance copywriting business while teaching copywriting at Columbia College for 12 years and writing a monthly column for Screen for five years. He is currently nurturing an adjunct speaking career. Jim's accomplishments include authoring dozens of successful taglines, including “We are Flintstones Kids, Ten Million Strong and Growing,” the cornerstone of one of the longest-running campaigns of the last half century; and creating an international branding campaign for Lions Clubs International. Having self-published a collection of his non-advertising writing, his expose of the advertising industry is out. Jim's advertising work can be seen on his website, www.taglinejim.com.You can buy the book at Amazon and at Barnes and Noble. ***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:Website: https://www.terrybmcdougall.comLinkedIn: https://www.linkedin.com/in/terrybmcdougallEmail: Terry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

¿Qué hay para mi dentro del Libro de Lecturas Recomendadas Retorno a la Ambición? Un Enfoque Disruptivo respecto a tu Progreso Personal y Valores Personales.Grupo de Facebook IMPACTO EXPERTO: https://www.facebook.com/groups/impactoexpertoMonetiza tus Redes Sociales: https://impactoexperto.com/Participa del Reto 60/100 para ser una Mejor Versión: https://conocimientoexperto.com/reto60100Accede a mi sito oficial y desarrolla tu modelo de negocio:https://www.salvadormingo.com/Accede al Programa Principios Experto: https://conocimientoexperto.com/principiosHazte del libro: https://amzn.to/3Ak1o6vAccede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexpertoMis programas:* Programa Principios Experto: https://conocimientoexperto.com/principios* Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito* Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto* Más contenidos gratuitos: https://www.conocimientoexperto.org* Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/* Programa Conocimiento Experto Elite: https://conocimientoexperto.com/eliteMis redes:* Sígueme En Instagram en: https://www.instagram.com/salvadormingo/* Sígueme en Facebook en: https://www.facebook.com/Conocimientoexperto* Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto* Sígueme en Twitter en: https://twitter.com/s_mingoAunque las grandes ambiciones requieren mucho tiempo y energía, nos ayudan a convertirnos en nuestro mejor yo. Pero incluso a las personas más ambiciosas les resulta difícil alcanzar sus objetivos sin dejar de cuidarse. Y, a menudo, se preguntan si todo su esfuerzo merece la pena. Por lo que si quieres saber un enfoque radical para tu logro, crecimiento y bienestar.Las personas ambiciosas suelen tener dificultades porque no comprenden la naturaleza de su ambición. Para empezar, a menudo rozan las restricciones de las normas sociales cuando se esfuerzan por recorrer sus propios caminos. Además, quieren ser buenos en todo, tanto en lo profesional como en lo personal.Por eso, este análisis está diseñado para ayudarte a comprender la verdadera naturaleza de tu ambición, enseñarte a cuantificarla y, con la ayuda de algunas herramientas, maximizar tus resultados.En estos puntos, aprenderás:- cómo alinear tus ambiciones con lo que es más importante para ti;- cómo vigilar el lado oscuro de tu ambición; y- cómo elaborar una filosofía personal de la ambición.Edición Enero 2021Nicolai Chen Nielsen es un líder de opinión en materia de desarrollo personal, socio asociado de McKinsey & Company y ex alumno de la Comunidad de Formadores del Foro Económico Mundial.Nicolai Tillisch es cofundador Deliberate Development empresa que ofrece la pltaforma de software StepupYourDay y ha trabajado anteriormente con Cultivating Leadership y DDB Worldwide.Enfoque Exito y Logros PersonalesSe FirmeSalvador MingoConocimiento Experto#ambicion#progresopersonal#lecturasrecomendadas

¿Qué hay para mi dentro del Libro de Lecturas Recomendadas Retorno a la Ambición? Un Enfoque Disruptivo respecto a tu Progreso Personal y Valores Personales. Grupo de Facebook IMPACTO EXPERTO: https://www.facebook.com/groups/impactoexperto Monetiza tus Redes Sociales: https://impactoexperto.com/ Participa del Reto 60/100 para ser una Mejor Versión: https://conocimientoexperto.com/reto60100 Accede a mi sito oficial y desarrolla tu modelo de negocio: https://www.salvadormingo.com/ Accede al Programa Principios Experto: https://conocimientoexperto.com/principios Hazte del libro: https://amzn.to/3Ak1o6v Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexperto Mis programas: * Programa Principios Experto: https://conocimientoexperto.com/principios * Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito * Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto * Más contenidos gratuitos: https://www.conocimientoexperto.org * Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/ * Programa Conocimiento Experto Elite: https://conocimientoexperto.com/elite Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/Conocimientoexperto * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Aunque las grandes ambiciones requieren mucho tiempo y energía, nos ayudan a convertirnos en nuestro mejor yo. Pero incluso a las personas más ambiciosas les resulta difícil alcanzar sus objetivos sin dejar de cuidarse. Y, a menudo, se preguntan si todo su esfuerzo merece la pena. Por lo que si quieres saber un enfoque radical para tu logro, crecimiento y bienestar. Las personas ambiciosas suelen tener dificultades porque no comprenden la naturaleza de su ambición. Para empezar, a menudo rozan las restricciones de las normas sociales cuando se esfuerzan por recorrer sus propios caminos. Además, quieren ser buenos en todo, tanto en lo profesional como en lo personal. Por eso, este análisis está diseñado para ayudarte a comprender la verdadera naturaleza de tu ambición, enseñarte a cuantificarla y, con la ayuda de algunas herramientas, maximizar tus resultados. En estos puntos, aprenderás: - cómo alinear tus ambiciones con lo que es más importante para ti; - cómo vigilar el lado oscuro de tu ambición; y - cómo elaborar una filosofía personal de la ambición. Edición Enero 2021 Nicolai Chen Nielsen es un líder de opinión en materia de desarrollo personal, socio asociado de McKinsey & Company y ex alumno de la Comunidad de Formadores del Foro Económico Mundial. Nicolai Tillisch es cofundador Deliberate Development empresa que ofrece la pltaforma de software StepupYourDay y ha trabajado anteriormente con Cultivating Leadership y DDB Worldwide. Enfoque Exito y Logros Personales Se Firme Salvador Mingo Conocimiento Experto #ambicion #progresopersonal #lecturasrecomendadas

Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He's worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century. Listen in as we discuss whether taglines have become obsolete with the rise of social media, why they have fallen out of grace with marketers in recent years, and why so many taglines don't really mean anything. Jim also shares his views on why there is so much bad advertising in the market and the reasons behind it, including the impact of groupthink, lawyers, and neuromarketing in the advertising space. You can find show notes and more information by clicking here: https://bit.ly/3xyVP2v

Advertising is an industry built around the concept of 'leaving your mark.' Global CEO of Denstu International, former CEO of DDB Worldwide, and marketing master Wendy Clark sits down with me to talk about her personal story and making her mark in the wake of the pandemic. My longtime friend and colleague from our days at The Coca-Cola Company, Wendy shares lessons around the evolution of confidence and how she went from feeling "improbable" to finding purpose, empowerment, and enlightenment by inserting that apostrophe — and declaring unequivocally, "I'm probable." We cover everything from crossing the pond and coming to America, to why she says failure is a 'bruise' and not a tattoo, to how rejection became her calling card for resilience.You can find me on social onInstagram - https://www.instagram.com/lisaborders/Twitter - https://twitter.com/Lisa_M_Borders

This week on the ESI Digest, we cover BLAST Premier being broadcast on BBC iPlayer, OG Esports' FUN88 partnership, Dele Alli joining EXCEL ESPORTS as an ambassador, plus ESL teaming up with DDB Worldwide. Hosted and produced by Tom Daniels (@TheTomDaniels) ►Site: https://esportsinsider.com/ ►Twitter: https://twitter.com/esportsinsider ►Facebook: https://www.facebook.com/esportsinsider/ ►Instagram: https://www.instagram.com/esportsinsider/ ►LinkedIn: https://www.linkedin.com/company/esportsinsider

Y a estamos casi en el final de la semana, y cumplimos número redondo: programa número 25 de la segunda temporada de RUSH.   Y viene cargadito. Es inevitable hablar de Fnatic, su ronda de $10 millones y ese … La entrada RUSH 2×025: Fnatic levanta $10M, Betsafe y DDB Worldwide en los esports y más se publicó primero en Esports Bureau.

Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman.    In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success.  Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors. He’s a classically-trained ad exec who cut his teeth at top tier agencies, including The Richards Group, DDB Worldwide, and Ogilvy & Mather. Now your thinking, whoa, that sounds like consumer marketing, Yes, Jason is going show us what us B2B marketers can learn from B2C. 

This week, TV ratings came under attack... from ransomware. It's particularly bad timing for Seven as it has not yet learned how the finale of Big Brother performed. Slipping through before Nielsen's OzTAM was struck were the finales of Nine's The Voice and Ten's Masterchef. Rolling into the next reality TV race, what are the Mumbrellacast team watching and looking forward to?And will the bad news for magazines ever end? The eight Bauer titles that were paused at the start of the pandemic will close. The team analyses how Bauer accelerated the decline of the print magazine industry, and unceremoniously farewells the Bauer family from the Australian market.Big moves took place in adland this week too. Australia's Marty O'Halloran will step onto the international stage following his promotion to global CEO of DDB Worldwide. And, ECD Andy Dilallo is set to depart TBWA Sydney with Clemenger BBDO's Evan Roberts to take his place. The change is surrounded by conspiracy theories about COVID cost cutting, but are they true?And, we chat about Australia's newest trade publication, Cannabiz, founded by Mumbrella's co-founder and former CEO Martin Lane. Tune in to hear about how the cannabis business is turning heads in the medical industry and what happens if it doesn't get legalised.

Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him one of the top 100 influentials in advertising history. He is Chairman Emeritus of DDB Worldwide. As a working creative director, Keith was responsible for McDonald’s “You Deserve a Break Today.” Teams under Keith’s direction created award-winning campaigns for Anheuser-Busch, Volkswagen, PepsiCo and others. 

Hervé Cuviliez est le fondateur et Managing Partner de ID4 ventures, un fonds early stage qu'il a cofondé avec son associé historique Ivan Petrovic après avoir investi dans une quinzaine de startups en tant que business angel (Dejbox, Adictiz) Avant cela, Hervé a commencé sa carrière à Paris en créant sa première agence digitale qu’il a ensuite vendue en 1999 à DDB Worldwide, filiale du groupe Omnicom. Après cette expérience Hervé a cofondé Diwanee, une société de médias numériques au Moyen-Orient vendue à Webedia en 2014. Dans cet épisode, vous allez apprendre : 1) Quelle est la thèse de Id4 Ventures? Quel est le parcours de Hervé? Comment s’est il lancé dans l’entrepreneuriat? Quelle était la situation de Internet dans les années 1990? Comment à t’il vécu la bulle internet, et le web 2.0?  2) Pourquoi a t’il choisi d’aller au Moyen-Orient pour lancer un média? Comment était le système de financement des startups dans cette région?  3) Quand a t’il commencé le business angel? Pourquoi s’est il intéressé au mobile? Quels sont les différentes types d’erreurs quand on lance une entreprise? 4) Comment apprendre à devenir VC quand on est entrepreneur? Quel est le processus de transition? Pourquoi a t’il choisi de lancer un fonds? Pourquoi il se définit comme un entrepreneur avec de l’argent plutôt que comme un gestionnaire de fonds?  5) Qu’est ce qui l’a amené à faire peu de deals sur son premier fonds? Pourquoi faut t’il choisir ses investisseurs avec la même attention que lorsqu'on recrute ses premiers employés? Quelles sont les différences entre le rôle d’investisseur et le rôle d’entrepreneur? 6) Quelles sont les enjeux de son futur deuxième fonds? Pourquoi le fonds privilégie les co-investissements? Qui sont ses LP’s? Pourquoi toutes les startups ne devraient pas lever de l’argent? Si vous avez aimé cet épisode, je vous conseille également : #1 Boris Golden VC chez Partech #14 Jean-Patrice Anciaux VC chez BPI F3A Pour recevoir les futurs épisodes de ce podcast, abonnez vous à ma newsletter. (un mail chaque lundi à 16h30 envoyé à plus de 1200 personnes) Si vous aimez ce podcast, le meilleur moyen de me le faire savoir est d'aller le noter (et mettre un commentaire) sur Apple Podcast.

Sybille Chrissoveloni & Vikki Stewart from DDB Worldwide, one of the world's largest and most influential advertising and marketing networks, join Paul Ashcroft and Garrick Jones to explore what is takes to connect to Digital Humans.    How do you bring the global brand idea to life in different cultures, languages and markets in a digital world? What does it mean to connect with digital humans? How do you tell your story while remaining contextually relevant and personal to every individual you are targeting? Top tips and insights on creative idea development, storytelling, omnichannel response to digital humans changing behaviours, the role of data and the future of advertising.  Subscribe now!  Produced by John McGinty & Aliki Paolinelis    Ludic Insights is brought to you by the Ludic Group, leaders in digital transformation. Ludic is a global consulting and design business, enabling clients to make more powerful decisions, implement and transform. Ludic enable people to transform the way they live, work and learn across time and distance. Their award-winning digital tools enable organisations design and deliver blended or exclusively virtual experiences that accelerate decision-making & align strategically, engage their people and build capability through powerful learning programmes with transformative results.   For more information, visit www.ludicgroup.com (http://www.ludicgroup.com/%22%20%5Ct%20%22_blank) . Join the conversation #LudicInsights  

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad. Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally and be diplomatic by bringing people together through marketing. She expresses a desire to have her clients give clear feedback. Wendy describes how touched she was when her children inducted her into the Marketing Hall of Fame. She says she wishes to be remembered not for her business achievements but for her character. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast. About Jeff Swystun Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB Worldwide and Chief Marketing Officer at Interbrand. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries. He is the author of The Brand Glossary; The Brand Marketers Report; Best Global Brands; Best Canadian Brands; and Best Chinese Brands, and the new book Why Marketing Works. Over 100 publications have featured Jeff including The Wall Street Journal, Advertising Age, Fast Company, Rolling Stone, and Managing Intellectual Property. He is a marketing expert for CNBC, USA Today, Toronto Star, and BNN. Episode Highlights “The tighter the brief, the better the result.” Measuring branding and marketing efforts is a challenge. And, all too often, it’s a challenge saved for the end of the process. Jeff reminded us that goals and metrics should be baked into every good creative brief. Why do we need another marketing book? Jeff posed this very question as he considered writing a book. However, a trip to the local farmer’s market seeing vendors literally taking their wares to market served as a catalyst. This led Jeff to unearth classic marketing stories including the origins of Gillette and Nabisco, which he uses to illustrate the seven timeless principles in his new book Why Marketing Works. “Brand strategy brings business strategy to life.” Jeff shared this quote which was a staple during Jeff’s time at Interbrand. Another great quote Jeff reminded me of … “Our business is furious plagiarism,” Mark Twain once said. In the spirit of my fellow Midwesterner, I’m going to plagiarize this quote. What brand has made Jeff smile recently? “I love what LaCoste has done lately.” Jeff shared the story of how the iconic brand first broke into the American market and how they're redefining their brand in the modern era by building awareness for endangered crocodiles. To learn more, go to swystuncommunications.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you're selling B2B, B2C or my favourite P2P! A little bit more about Why Marketing Works author Jeff Swystun ... Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing. His book, Why Marketing Works, won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories.   So strap in as Jeff shares: Misconceptions business owners have about marketing Why marketing works! How he researched the book His 7-principles that prove his thesis of why marketing works Plus plenty more business and marketing insights ...   “Tell stories and lots of them. They're the currency of humankind.” - Jeff Swystun, Why Marketing Works Here's what caught my attention from my chat with Why Marketing Works author Jeff Swystun: Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve. Build a community around your brand. In an era where we're all looking down at a screen way too much, the idea of bringing people together excites the hell out of me. ** Awkward conversation time! ** I've been pretty hopeless at doing this! Build relationships - As Jeff said, “We're all emotional beings looking for relevance, context, and connection.”   Jeff Swystun Interview Transcription Tim Jeff Swystun welcome to the small business big marketing show. Jeff Yeah. So happy to be here. Thanks for having me on. Tim Now Jeff as one marketer to another. I would love to know what your definition of marketing is? Click Here To Download Full Transcription Resources mentioned: Jeff Swystun's official website Buy Why Marketing Works here Buy Steve Sims Bluefishing : The Art of Making Things Happen here Interviews I've done with three other business authors: Darren Finkelstein - How to thrive when those around you aren't Andrew Griffiths - How to write a book for your business Michael Gerber - How to grow from a company of one to an enterprise Winner of this week's Monster Prize Draw is Damien De Caneva of Point Cook Physical, who, according to his website, doesn't just treat injuries, he prevents them!   “We're all emotional beings seeking relevance, context and connection.” -Jeff Swystun, Why Marketing Works   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia's Internet isn't great. That's why Switchnode exist. The solution is here and it's wireless.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ] See omnystudio.com/listener for privacy information.

This podcast episode is certainly one not to miss. Advertising legend Keith Reinhard, Chairman Emeritus at DDB Worldwide was the keynote at our last Transformational CMO and Retail East Coast Assembly. Keith chats with #MillenniumLive about his book "Any Wednesday", his take on the advertising industry's transformation since the early days in his career, and even the story of the famous McDonalds campaign jingle, "You Deserve A Break Today".

In this week’s Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including  why he pointed a cannon--literally--at Leo Burnett’s offices and the inside story of the “Big Bang” merger that created Omnicom (and why he had to keep changing rooms at The Palace Hotel.) Reinhard also discusses his admiration for Bill Bernbach, who he calls “the Picasso of the business," and tells us where he sees the ad industry going in the future.

Wendy Clark is CEO at DDB Worldwide, one of the leading creative agency networks in the world. We talked to Wendy about her humble beginnings, where she thinks the industry is heading in the next few years, and how DDB plan to keep with change. The discussion around the Glass Lion and how creativity is linked to business growth - it's thinking like this that makes us all do what we do.

Kelly Leonard is the Executive Director of Insights and Applied Improvisation at The Second City and Second City Works. His book, “Yes, And: Lessons from The Second City” was released to critical acclaim in 2015 by HarperCollins and was praised by Michael Lewis in Vanity Fair who called it “...an excellent guide to the lessons that have bubbled up in Second City’s improv workshops.” Kelly is a popular speaker on the power of improvisation to transform people’s lives. He has presented at The Aspen Ideas Festival, The Code Conference,TEDx Broadway, Chicago Ideas Festival, The Stanford Graduate School of Business and for companies such as Coca Cola, Microsoft, Memorial Sloan Kettering and DDB Worldwide. Kelly co-created and co-directs a new initiative with the Center for Decision Research at the Booth School at the University of Chicago, The Second Science Project, that looks at behavioral science through the lens of improvisation. He also hosts the podcast, “Getting to Yes, And,” for Second City Works and WGN radio that features interviews with thought leaders such as Simon Sinek, Adam Grant, Gretchen Rubin, Dan Pink and Brene Brown. For over twenty years, Kelly oversaw Second City’s live theatrical divisions where he helped generate original productions with such talent as Tina Fey, Stephen Colbert, Amy Poehler, Seth Meyers, Steve Carell, Keegan Michael Key, Amy Sedaris and others. He lives in Chicago with his wife, Anne Libera and their children Nick and Nora. Twitter: @KLsecondcity

What do Tina Fey, Facebook, Uber, Steve Carell, and Hilton all have in common? Improvisational comedy training. Starting as a dishwasher in 1988, Kelly Leonard is now the Executive Director of Insights and Applied Improvisation at The Second City. It's no wonder that Kelly is a popular speaker on the power of improvisation to transform people’s lives. His book, “Yes, And: Lessons from The Second City” was released to critical acclaim in 2015 by Harper Collins. He has presented at The Aspen Ideas Festival, TEDx Broadway, the Chicago Ideas Festival, The Stanford Graduate School of Business and for companies such as Coca Cola, Microsoft and DDB Worldwide. Kelly co-created and co-directs a new initiative with the Center for Decision Research at the Booth School at the University of Chicago that looks at behavioral science through the lens of improvisation. He also hosts the podcast, “Getting to Yes, And,” for Second City and WGN radio that features interviews with thought leaders such as Adam Grant, Simon Sinek, Angela Duckworth, Gretchen Rubin, Robert Sutton and more. An expert at asking the question, "What if we did it this way," Kelly joins Innovation Crush to talk about their evolution as a business and how improv often leads to the best innovation.