Scaling With People

Send us a textWhat makes your company truly different from every competitor in your market? Not just surface-level distinctions, but the fundamental DNA that shapes how you operate, what you value, and why customers are magnetically drawn to your brand.Melissa Richards-Person, founder of Third Arm Consulting and former marketing executive for Starbucks, KFC, and Papa John's, reveals the transformative power of uncovering and activating your brand's unique DNA. After decades helping major brands and startups achieve exponential growth, Melissa shares her proven methodology for mining the authentic characteristics that can fuel your company's expansion while maintaining its soul.This conversation takes us beyond tired corporate buzzwords and generic attributes. Melissa demonstrates how techniques like "forced association" and bringing together "outsider insiders" can reveal profound insights about what truly makes a company special. She challenges leaders to dig deeper than descriptors like "friendly" or "innovative" to discover the genuine emotional connections that drive customer loyalty and team alignment. The discussion explores practical applications of brand DNA through the five Ps of marketing—product, place, price, promotion, and people—showing how companies can leverage their unique attributes to respond authentically to market challenges. Particularly fascinating is Melissa's perspective on "employer branding" as a misnomer, arguing that your brand is simply expressed to and through your employees rather than being a separate entity.Whether you're a founder struggling to articulate what makes your company special, a marketer seeking authentic differentiation, or a people operations leader trying to attract aligned talent, this episode provides a roadmap for turning your distinctive identity into measurable action and sustainable growth. By the end, you'll understand why beginning with your DNA is the surest path to scaling without losing what makes you special in the first place.

Send us a textHave you ever felt like your business has become a prison of your own making? You're not alone. In this eye-opening conversation with Leslie Hassler, founder of Your Biz Rules, we dive deep into the stark difference between building a business that drains your soul versus one that fills it with purpose and joy.Leslie shares her journey as an "accidental entrepreneur" who transformed from dreading Monday mornings to being energized by them. Her powerful insight that "there's no profit fairy" challenges the common misconception that profits magically appear once you've worked hard enough or grown big enough. Instead, she reveals the critical dance between growth and scalability that most business owners misunderstand.The most enlightening part of our discussion explores how growth actually devours cash while making essential foundational investments that don't immediately show returns. Like renovating an older home, you're putting money into improvements behind the walls that pay dividends over time. Meanwhile, scalability is where you truly "rake it in" – giving one and getting ten back. Understanding this partnership completely transforms how you approach building your business.We also tackle the identity crisis that comes with evolving as a business owner. The transition from doing the work yourself to leading others through it challenges your self-worth and requires letting go of the adrenaline rush that comes from checking items off your list. As Leslie notes, this transformation happens repeatedly throughout your entrepreneurial journey – with your first employee, when you're no longer servicing clients directly, and eventually if you sell or transition your business.Whether you're just starting your entrepreneurial journey or looking to escape the prison of a business that's consuming rather than serving you, this conversation provides the perspective shift you need to build a business aligned with your vision and values. Take that first baby step today, and you'll be amazed at what you can accomplish over time.

Send us a textClick the customized link to get a free sample of Brad's book, purchase options, and schedule time on his calendar:https://bradenglert.com/scalingpeople/Ever wondered why some professionals seem to effortlessly build powerful networks while others struggle to make meaningful connections? In this thought-provoking conversation, Brad Englert, former Accenture partner and CIO at the University of Texas at Austin, reveals his three-principle framework for expanding your sphere of influence.Drawing from over three decades of leadership experience, Brad explains why understanding goals and aspirations forms the foundation of meaningful professional relationships. He shares candid stories about sitting down with direct reports to map their five-year career trajectories and how this seemingly simple conversation transformed his ability to develop talent. The discussion extends beyond theory as Brad reveals how this principle helped him identify potential CIOs within his own team and prepare them for future leadership roles.The conversation takes a fascinating turn when Brad dives into his second principle - setting and managing expectations. Through vivid anecdotes about navigating demanding bosses and protecting personal boundaries (including an illuminating story about protecting a family vacation to Australia despite project pressures), listeners gain practical tools for maintaining healthy professional relationships without sacrificing personal wellbeing. Brad's third principle - genuinely caring about others' success - might sound obvious, but his implementation strategies, including building a network of 90 relationships across the university, demonstrate how systematic relationship cultivation transforms organizational outcomes.Whether you're building a brand, leading a team, or expanding your professional reach, this episode offers concrete strategies for creating lasting influence. As Brad memorably puts it, "the people you're working with today might be your customer 25 years from now" - a powerful reminder that intentional relationship building isn't just good manners; it's career-defining strategy. Listen now to discover how these principles can transform your approach to professional connections and unlock new possibilities for collaboration and growth.

Send us a textCorporate governance. Those two words alone can make even the most confident entrepreneur break out in a cold sweat. But what if I told you it doesn't have to be complicated, boring, or something only Fortune 500 companies need to worry about?My conversation with corporate governance consultant Anoushka from Marcelino Marie Solutions completely transformed my understanding of this critical business function. Far from being a bureaucratic burden, governance is simply about having documented systems for decision-making. "Think about corporate governance. Just reduce it down to what is the system that you have in place to make decisions," Anoushka explains, cutting through the intimidation factor immediately.The reality is that every business faces risks - whether it's half your team getting sick (hello, pandemic lessons), your payroll manager suddenly quitting, or having too many key employees traveling on the same plane. Having simple, clear processes documented before emergencies strike can mean the difference between a minor hiccup and a business-ending catastrophe. And the documentation doesn't need to be complex - in fact, simpler is better when it comes to creating systems people will actually use.Anoushka recommends starting with whatever keeps you up at night. Is it financial reporting? Employee turnover? Safety concerns? Begin there, document your process clearly, and build from there. The key is taking baby steps rather than trying to create comprehensive governance structures overnight. Even better, leverage your team's expertise and use tools like AI to help maintain and retrieve your documentation when needed.Whether you're a solo entrepreneur or leading a growing team, this episode offers practical guidance for creating the governance foundation your business needs to weather unexpected challenges and scale successfully. Listen now, and turn what seems intimidating into your competitive advantage.

Send us a textEntrepreneur Hans Kullberg takes us on a deeply personal journey that intertwines professional pivots with profound personal tragedy. As a father of five and serial entrepreneur, Hans reveals how his path through finance, FinTech, and education ultimately led him to tackle critical gaps in pediatric healthcare.The conversation explores Hans' experience developing products for developmental pediatrics, where he discovered a troubling statistic: while 20% of children have developmental delays, only 3% receive diagnoses before age three. This three-year gap represents not just $1.5 million in additional lifetime care costs, but dramatically different outcomes for the children themselves.Hans shares the valuable lessons learned through multiple product pivots - from targeting pediatricians to recognizing employers as the true stakeholders bearing both healthcare costs and workplace productivity impacts. His insights on identifying your true "ideal customer profile" offer practical wisdom for any entrepreneur navigating market fit challenges.The most powerful segment comes when Hans reveals how personal tragedy shaped his current mission. After losing his daughter Aviva to unexplained medical complications despite consulting numerous specialists, Hans made a heartbreaking promise: "Daddy doesn't know what happened, but I'm going to do everything I can to make sure no other parent has to feel this way."This promise became Avocado Health - a platform delivering trusted, evidence-based parenting information via text message when parents need it most, rather than leaving them to rely on "Dr. Google" at 2 AM. Hans articulates his vision to become "the most trusted parenting platform on the planet" by bridging the gap between accessible but unreliable information and trustworthy but inaccessible medical expertise.For entrepreneurs facing setbacks or searching for their purpose, Hans offers this powerful reminder: "One characteristic for a very successful founder is being relentlessly resilient... getting back up, but doing it in a much smarter way, making sure you're learning from every single past failure."

Send us a textTired of pouring money into digital ads with questionable returns? Imagine commanding a room of your ideal clients for 30-45 minutes, positioning yourself as the trusted expert they need. That's the power of strategic speaking for brand building, and it's a game-changer for founders and business leaders.In this illuminating conversation with Blair Bryant Nichols, owner of BBN Creative Management, we unlock the secrets to leveraging speaking opportunities as your most potent marketing tool. Blair reveals why the traditional conference booth approach pales in comparison to securing a speaking slot, where you gain undivided audience attention and accelerate the know-like-trust curve that converts prospects into clients.One of the most surprising insights? Stop speaking at industry events dominated by your peers and competitors. Instead, identify where your ideal clients gather and position yourself as the singular expert voice in that room. "If you're in HR tech, don't just go to HR tech conferences—go to finance events and be the one HR tech speaker," Blair advises, sharing how this strategic positioning dramatically increases your stand-out factor and conversion potential.For those hesitant to step onto stage, Blair offers practical wisdom for overcoming stage fright and building your speaking platform, even without prior experience. Learn how authentic storytelling creates emotional connections that drive business relationships, and discover specific techniques to make your message memorable long after your presentation ends. From crafting compelling narratives to understanding audience psychology, this episode provides a roadmap for transforming speaking engagements into a powerful brand-building engine.Ready to amplify your voice and authority? Connect with Blair on Instagram or LinkedIn at Blair Bryant Nichols for a free 30-minute strategy call about your speaking journey. Speaking begets more speaking—start your journey now and watch your brand and business grow.

Send us a textDive into an insightful discussion on how to navigate the complexities of marketing from the perspective of Katie Smith of Wild Path Consulting. In this episode, we unpack the essential elements of building a long-term marketing strategy that emphasizes relationship-building over quick sales. Discover the importance of setting clear business goals, understanding customer needs, and transitioning through the various phases of customer engagement to build lasting trust.Katie draws on her extensive experience as a fractional chief marketing officer to share actionable insights that every founder and CEO can implement. We explore the significance of authenticity in brand identity and how understanding your customer journey is crucial for effective marketing. Are you tired of the pressure to be everywhere at once? Join us as we emphasize the importance of staying focused on one marketing strategy at a time for sustainable growth. Tune in for practical advice, thought-provoking discussions, and a new perspective on what it takes to succeed in today's ever-evolving market. Don't forget to subscribe, share your thoughts, and leave a review to help us improve!

Send us a textUnlock the secrets to scaling your business with an insightful conversation featuring B2B SaaS expert Vanessa Sierra. Vanessa guides us through the complexities of integrating AI into marketing strategies, underscoring both its challenges and unparalleled opportunities. Learn how the concept of "going slow to go fast" can transform your approach, allowing you to refine your messaging and strategy with precision. Vanessa's expert insights reveal how AI can be a powerful ally in amplifying your strategic vision without diminishing the irreplaceable value of human insight. Explore the fine art of leadership balance, where empowering your team with creative freedom can lead to remarkable business success. Vanessa and I discuss the necessity of fostering an environment that encourages continuous learning and upskilling, particularly with AI tools, to enhance both individual and company growth. As we navigate the evolving business landscape, the episode emphasizes the importance of seasoned leadership and strategic cohesion. By understanding the potential pitfalls of over-relying on AI, we highlight the need for a robust strategic framework to maintain brand cohesion and alignment with company goals. Don't miss out on this engaging episode packed with actionable insights to propel your business forward.

Send us a textUnlock the secret to brand growth through podcasting as we welcome Liz Brooks, an insightful PR specialist from Interview Valet. Discover how podcasting can revolutionize your public relations strategy by providing an accessible, informal platform that builds genuine connections with audiences. Liz and I explore the power of storytelling and the necessity of clear goals when appearing as a podcast guest, making it possible to reach new and diverse audiences in a meaningful way. We dive into the benefits of targeting smaller, more engaged audiences over large, indifferent ones, using a fascinating analogy from the music industry to illustrate this point.As we navigate the evolving landscape of podcasting, we discuss the innovative blend of human research and data analysis to select the ideal podcasts for clients and the exciting initiatives to develop a comprehensive impact score for shows. Liz shares her expert insights on maintaining personal relationships with podcast hosts and the creative strategies required to tackle niche topics. We emphasize the importance of adaptability in campaigns, especially in today's post-COVID world, underscoring how podcasting can be a valuable asset for business growth. Join us for this engaging conversation that promises to enrich your understanding of leveraging podcasting in the dynamic realm of brand development.

Send us a textUnlock the secrets to extraordinary customer experiences with our special guest, Blake Grewal, founder of Bold Growth. We explore the often-overlooked potential of data and technology in transforming how businesses interact with their clients. Through the lens of scorecards and critical metrics like net promoter scores, Blake shares how businesses can streamline their focus and unearth opportunities for growth. Discover how mapping every interaction across the customer journey not only identifies areas for improvement but also integrates technology seamlessly to enhance services, whether you're in the service or product sector.In a world increasingly dominated by technology, prioritizing customer experience is a game-changer for startups and small businesses alike. With Blake's insights, we navigate the delicate balance between leveraging AI for productivity and maintaining the human touch that's so vital to customer satisfaction. Avoid the chaos of tech bloat by fully utilizing existing tools before jumping onto the next shiny new thing. By automating low-priority tasks, your business can transition from a reactive to a proactive stance, leading to happier employees and more satisfied customers.We'll also dive into the common pitfalls small businesses face with technology adoption and how simplicity can lead to success. Blake shares his entrepreneurial journey and the significance of staying grounded in tangible goals while being agile in response to customer feedback. Experience firsthand the power of innovative tools like Typeform and Unsurvey in making feedback collection more interactive and insightful. This episode is packed with practical advice and strategies designed to elevate your business's customer experience through the effective use of data and technology. Join us for an engaging conversation that promises to redefine how you view customer interactions.

Send us a textDiscover the transformative power of storytelling with communication expert Jason Anthoine in our latest episode of Scaling with People. With over 35 years of experience, Jason joins me, Gwyneth McCreary, to uncover strategies that bring founders and leaders closer to their teams. Ever wondered why storytelling is pivotal in aligning your employees with the company's mission and vision? Dive into the world of organizational storytelling and learn why even repetitive stories can be fresh and inspiring for new hires. Gain insights into the art of communicating across diverse backgrounds and experience levels, ensuring your message resonates effectively.We also unravel the intricacies of authenticity in leadership communication, highlighting the importance of genuine interaction over polished perfection. Jason and I tackle common challenges, such as misinterpretations and unexpected reactions, and share tips on leveraging key influencers within your organization to enhance message clarity. Whether you're visiting different locations or addressing sensitive topics, understanding local concerns is crucial. Finally, explore a framework focused on informing, involving, and inspiring, designed to elevate employee experience and culture. Join us for a treasure trove of actionable insights that promise to enhance your communication strategy and foster meaningful connections with your team.

Unlock the secrets of transforming dreaded performance reviews into powerful motivators with our special guest, Carla Fowler. Explore how leaders can set crystal-clear objectives and embrace the concept of "brutal focus" to prevent burnout and enhance impact. By clearly defining priorities and translating visions into actionable language, leaders not only steer their teams more effectively but also show employees how their efforts are vital to the organization's success. We delve into the strategies for preparing performance evaluations in advance, ensuring that reflection and thoughtful planning drive the process, turning this routine task into an opportunity for growth and motivation.Ever wondered how to thrive in the unstructured learning environment of a startup? We tackle this challenge by exploring the importance of a personal learning process, contrasting it with traditional learning methods. Learn from Carla as she shares key strategies for identifying valuable resources and setting structured learning goals, all while maintaining a "feed forward" approach to management, fostering a growth-oriented dialogue. Discover how consistent action and flexible strategy adjustments can lead to high performance, allowing you to reach both personal and professional goals. Whether you're looking to enhance productivity or redefine your approach to learning, this episode is packed with actionable insights to guide your journey.

Unlock the keys to propelling your business forward with strategic financial insight in our latest episode of Scaling with People. Featuring Kevin Appleby, a visionary in finance team development, we explore the critical juncture when founders should bring finance experts on board. Discover why delegating transactional finance tasks early can free you to concentrate on transformative activities like investor relations and product innovation. Kevin sheds light on the indispensable role of strategic finance expertise during pivotal fundraising phases, from crafting dependable financial forecasts to leveraging industry contacts for securing funding. This episode is your guide to understanding how integrating finance professionals into your startup can provide a compelling strategic edge.In our deep dive into professional growth, we spotlight Grow CFO's Future CFO program, a unique 12-month experience designed to catapult finance professionals into top-tier leadership roles. Through practical, interactive workshops held over Zoom, this program equips aspiring CFOs with crucial skills, while we stress the importance of nurturing existing talent alongside new hires in rapidly scaling companies. From our conversation, learn how hands-on experiential courses can transform finance roles at every level, from controllers to seasoned CFOs. As a founder, I share a crucial lesson on embracing flexibility and strategy pivots to drive business success. Tune in to tap into insights that could redefine your approach to financial management and career advancement.

Unlock the power of emotional intelligence in business success with insights from our special guest, Jennifer Gardner, an esteemed attorney and influence expert. Ever wondered how understanding emotional dynamics can transform your leadership skills and decision-making? Jennifer shares her journey and expertise, highlighting the pivotal role of storytelling and emotional intelligence in effectively leading and influencing others. Discover how empathy and self-awareness can help craft messages that resonate with people's fears and aspirations, and hear about a groundbreaking legal case where these skills made all the difference in advocating for a client.Conquer your fear of public speaking and the anxiety of being judged by embracing and understanding these challenges. We explore practical techniques like grounding, breathing, and the strategic use of pauses to enhance communication clarity and presence. Jennifer provides invaluable advice on engaging your audience and avoiding jargon to ensure your message is not only heard but felt. By finding and focusing on your purpose, you'll learn how to connect more deeply with any audience, becoming a relatable and effective communicator. These insights promise to transform the way you approach speaking and influence others, leaving a lasting impact on your personal and professional life.

Unlock the secrets of effective decision-making with insights from Chris Seifert, founder of Enabling Empowerment, as he joins me, Gwinniver Curry, to share his expertise on transforming business growth strategies. Discover how to break the cycle of micromanagement that often stems from necessity, not choice. Drawing on the wisdom from Daniel Kahneman's "Thinking Fast and Slow," we explore the subconscious nature of decisions and the critical need for organizations to invest in decision-making skills beyond mere execution. This is your chance to learn how to elevate your team's performance and drive your organization to new heights.Our conversation also sheds light on the power of empowerment and how it can counteract the pitfalls of micromanagement, such as employees' constant need for approval and lack of ownership. By establishing a common foundation and recognizing diverse perspectives, we present practical strategies and compelling anecdotes on fostering a culture that encourages proactive decision-making. Through patience and persistence, you can nurture empowered teams that contribute significantly to business growth. Don't miss this engaging discussion that promises to equip leaders with the tools to enhance decision-making and empower their organizations.

 Unlock the secrets of masterful storytelling in business with our guest, Mickie Kennedy, the visionary founder of eReleases. Discover how Mickie transformed his approach to press releases by embracing compelling narratives that not only captured media attention but also fueled business growth. This episode is a treasure trove for entrepreneurs, especially those in tech, as Mickie shares invaluable lessons on crafting strong, humanizing elevator pitches that captivate both media and potential employees. Get ready for insights into overcoming storytelling challenges and leveraging personal stories for impactful communication. But that's not all—explore the strategic power of PR for startups and learn why timing is everything. Find out how to build trust and credibility before jumping into paid advertising, and why choosing the right industry-specific PR firm can make all the difference. Mickey also uncovers the art of DIY PR efforts, including using AI to draft press releases that stand out. Plus, get inspired by a creative case study of a local auto repair shop that harnessed the power of surveys for media buzz and SEO success. Packed with strategies and success stories, this episode is your guide to using storytelling and PR as engines for sustainable business growth. 

Unlock the secrets to achieving balance in the frenetic world of entrepreneurship with insights from our esteemed guest, Allie Stark. Allie, a veteran in health and wellness, shares her expertise on regenerative leadership and its critical role in fostering sustainable work environments amidst the chaos of modern productivity demands. Discover how reverse engineering goals into tangible steps can stave off burnout and lead to enduring success. As we navigate the challenges faced by entrepreneurs who often juggle too much, we delve into the importance of human connection and well-being as foundational elements of a thriving business culture.Witness the transformative power of adversity as we share two compelling stories of professional reinvention. Hear about a client who turned personal health challenges, including a battle with breast cancer, into a purpose-driven venture by creating an innovative exercise product. Reflecting on my own journey from a corporate ejection to business ownership, we explore the dynamics of career transitions and the significance of aligning roles with personal strengths. We also discuss the distinctions between startup environments and larger corporations, emphasizing the need for honest conversations about fit and alignment. This episode is a testament to the idea that embracing change can lead to growth and new beginnings for both individuals and businesses.

Eric Holtzclaw, a seasoned technologist turned entrepreneur, joins us to reveal the stark realities behind the allure of startup successes. As we explore his career journey from IBM to founding Liger, a marketing powerhouse born from a merger, Eric shares candid insights into the grit behind the glam. He warns against the romanticized perception of entrepreneurship and stresses the importance of learning from experienced business builders to navigate the inevitable hurdles and personal sacrifices involved. Eric's own experiences serve as a testament to the value of understanding both triumphs and failures on the entrepreneurial path.Ever wondered what it takes to stand out in the crowded startup space? Eric illuminates the vital marketing trends that can set a business apart, particularly focusing on the BATCOM concept where conversion reigns supreme. We dissect the essentials of maintaining brand consistency, which is often overlooked in favor of constant rebranding—an approach that can hinder long-term success. Our conversation draws lessons from major brands that excel at consistency, offering a guide for smaller businesses to follow, while also spotlighting the delicate balance between experimentation and maintaining a steady brand identity.In a world where B2B marketing can often feel stale, Eric's innovative strategies offer a breath of fresh air. He draws attention to the challenges marketing departments face, including limited resources, and emphasizes the need for creative campaigns that cut through the noise. By blending humor with practical advice, Eric showcases how engaging marketing efforts can captivate even the most distracted audiences. We also touch on the core ingredients for entrepreneurial success—consistency and awareness—while highlighting the pivotal role of conscious leadership in fostering healthy and productive work environments.

Unlock the secrets to scaling your business successfully with insights from Jody Grunden, a trailblazer in the accounting industry. Discover how he pioneered the Virtual CFO Services concept and transformed his traditional accounting firm into a remote powerhouse, eventually leading to its acquisition by a larger firm. Listen as Jody candidly shares the lessons he learned about setting the right pricing strategies that align with value, which not only fueled considerable growth but also attracted top-tier talent. Jody takes us on a fascinating journey through the challenges and successes of transitioning to a fully remote operation. From initial skepticism among employees to gaining industry recognition, his story underscores the power of adaptability and resilience. We explore how embracing remote work opened doors to new growth opportunities, and how scalable processes and delegation played crucial roles in this transformation. Jody also highlights the importance of mentorship by involving junior team members in client interactions, empowering them to develop leadership skills and build strong client relationships.Finally, tap into the entrepreneurial mindset with guidance on profit-focused accounting metrics and the art of trusting your instincts. Learn about the key financial metrics that drive informed decision-making and ensure business stability. Jody shares a thought-provoking story about a missed opportunity, reminding us all of the importance of taking decisive action and trusting our gut in business ventures. Let this conversation inspire you to seize opportunities, embrace change, and confidently scale your business to new heights.

What if the secret to uplifting communities lay in a simple game of golf? Join us in a captivating conversation with Chandler Russ, the trailblazing founder of the Sunflower Golf Foundation. Chandler's journey from a career at UPS to launching a nonprofit inspired by his grandmother's legacy is nothing short of remarkable. Discover how he has turned the sport of golf into a powerful catalyst for community positivity and nonprofit support, raising over $80,000 and engaging 90 golfers per tournament in just one year. Chandler shares candid insights into the entrepreneurial spirit within the nonprofit sector, emphasizing the importance of teamwork and the liberating mindset of accepting 80% as "good enough."Our discussion takes a deeper look into the heart of building strong relationships in business. We explore frameworks like Corner 4 relationships, which advocate for brutal honesty and mutual care to foster a collaborative environment in startup teams. Whether working with family or trusted friends, Chandler and I underscore the significance of shared values and a clear mission to guide the team like a sailboat. As we wrap up, we reflect on the profound impact of kindness in everyday interactions, offering listeners an uplifting message to carry forward. Chandler's story is a compelling reminder of the positive influence we can have through kindness and collaboration.

What happens when we focus too much on self-expression and not enough on truly listening? Join me and Grace Gavin, co-founder of KnowHonesty, as we dissect this modern communication pitfall and navigate the nuances of building genuine business relationships. Drawing from Grace's compelling encounter with a tech vendor, we examine the crucial difference between knowing what we want versus what we need, and how honest dialogue can pave the way for shared success. If you've ever wondered how to strike the delicate balance between honesty and openness while fostering effective team dynamics, this episode offers a treasure trove of insights.We dive into the art of setting clear communication expectations through the concept of "the agreement," ensuring everyone is on the same page from the get-go. This isn't just about avoiding misunderstandings—it's about crafting a strong foundation for long-term collaboration. Explore practical tools to sharpen your communication skills, including the transformative power of "tell me more" and shedding the "fake you" facade. Our conversation emphasizes the importance of pausing to genuinely engage with others, promising to reshape how you interact in both personal and professional spheres.

Unlock the secrets to thriving as a startup founder with the wisdom of Claudia Scott from Startup Junkie. Discover how to break free from the myth of the multitasking founder and harness the power of community, mentorship, and strategic events to propel your business forward. Claudia shares invaluable insights into the vibrant ecosystem of Northwest Arkansas, emphasizing the vital role of networking opportunities like lunch-and-learn sessions and the exciting Startup Crawl. It's not just about survival; it's about flourishing in an environment that celebrates innovation and collaboration.Explore the delicate balance between confidence and humility as a founder, and learn why delegation is key to sustainable growth. We dive into the mental and emotional challenges of entrepreneurship, from relinquishing control to maintaining a healthy life-work balance to avoid burnout. As we navigate the future landscape of startups, Claudia sheds light on the economic trends and emerging technologies that could shape your entrepreneurial journey. With a focus on maximizing available resources, this episode inspires you to actively engage with supportive organizations and fortify your path to success.

Can active listening transform your leadership style? Discover the power of lifelong learning and the essence of effective leadership in today's episode of Scaling with People. Join us as Susanne Mueller, author of "50 Shades of Lipstick Leadership," reveals her insights on the pivotal role of leadership coaching and the inspiring stories of 50 women from diverse backgrounds. Susanne shares how surrounding yourself with supportive people and embracing self-care, drawn from her marathon and Ironman experiences, can be game-changers in achieving personal and business growth. We also discuss the resilience of female entrepreneurs during the pandemic and the key takeaways from their journeys.Looking to enhance your entrepreneurial productivity? In the second half of our conversation, we dive into practical strategies for setting boundaries and boosting efficiency. Discover the mental clarity that mundane tasks can provide and the benefits of outsourcing to reduce stress and scale your business. We'll share actionable tips like designating a no-computer day and leveraging technology to manage off-hours communication. Plus, learn how simple pleasures like laughter, chocolate, and coffee can maintain a positive mindset while you patiently build something beautiful. Don't miss these valuable insights from Susanne Mueller to help you lead and grow your business effectively.

Unlock the secrets to a fulfilling professional and personal life with Chad Brown on this episode of Scaling with People. We promise you'll rethink the elusive work-life balance myth as Chad introduces his dynamic concept of integration. Picture balancing a broomstick—constant, small adjustments are key! We discuss how blending business demands with personal life can alleviate stress and lead to more harmonious living.Curious about building genuine trust within your team? Chad delves into the importance of mature trust, differentiating it from blind or immature trust. Through effective onboarding, regular check-ins, and tough conversations, we explore how proactive measures can foster a thriving, empowered workforce. Learn how leaders can enhance employee engagement and leverage their instincts to address issues early for long-term success.Finally, we tackle the common pitfalls founders face, from the myth of time scarcity to the challenges of "solo syndrome." Chad offers actionable advice on focus, delegation, and viewing employees as more than transactional assets. We wrap up with an inspiring discussion on overcoming personal limitations, urging founders to stay true to their future goals and avoid stagnation. Don't miss these game-changing insights that could transform your leadership approach!

Ever wondered how scientific principles can directly impact business growth? Join us as Jennifer Huberty, a fractional Chief Science Officer, takes us through her journey from academia to shaping the future of wellness at Calm. Learn how she built a robust science team, published nearly 50 papers, and navigated the challenges of starting her own business. Jen shares her insights on the crucial role of resilience and the ups and downs of being a CEO, while emphasizing the importance of scientific validation in today's business strategies.Discover practical advice on integrating scientific principles in resource-conscious settings, even within industries like furniture retail. Explore the benefits of fractional models for accessing high-level expertise, and find out how to align scientific objectives with business goals for actionable outcomes. Get inspired by real-world examples that highlight the importance of asking the right questions to understand customer behavior, and gain a deeper understanding of the complexities of managing people and operations as a leader. This episode is packed with valuable lessons for any entrepreneur or business leader looking to leverage science for success.

Curious about how a leader transitions from the fashion world to the realm of wellness innovation? Join us as Cedar Carter, the CEO of The Good Patch, unveils her remarkable journey from the apparel industry to spearheading a startup that's revolutionizing wellness with wearable patches. Cedar shares the story of how she connected with the founders through her network and the strategic decision to bring in experienced leadership for scaling the business. Discover the ingenious concept behind The Good Patch, delivering essential vitamins to address daily stress, sleep, and energy challenges, and gain insight into the critical importance of founders recognizing their strengths and hiring to fill gaps.In our conversation, we also tackle the pressing issues of employee engagement and HR practices in the era of remote work. Cedar provides practical strategies for maintaining personal connections, such as virtual team-building activities and social Slack channels, to keep the team cohesive. She highlights the significance of occasional in-person meetings to fortify relationships and communication, especially for younger employees missing the camaraderie of office life. The concept of "breaking bread" emerges as a powerful tool for building trust and understanding within teams. Don't miss this episode packed with actionable advice for leaders navigating the nuances of remote work environments.

Unlock the secrets of modern growth marketing with insights from Akash, a leading growth and transformation consultant, in our latest episode. Wondering how AI can turbocharge your marketing strategies while ensuring every dollar you spend adds value to your bottom line? Look no further. Akash shares invaluable wisdom on harnessing data-driven strategies and emphasizes the importance of CEOs having a baseline understanding of marketing to steer their companies towards sustained success. You'll uncover the common pitfalls to avoid and understand why continuous optimization is the keystone of effective marketing.Explore the transformative power of AI tools like never before. Akash and I dive into specific technologies such as Jasper AI for seamless content creation and Dream Studio for innovative image development. Imagine boosting your productivity while enhancing creativity simultaneously—AI makes it possible. From utilizing ChatGPT's Omni version for diverse business tasks to staying ahead in the ever-evolving AI landscape with expert consultation, this episode is a treasure trove of actionable insights. The future of marketing is here, and it's powered by AI.Finally, we tackle the intricate challenges of talent strategy and AI implementation, especially pertinent for startups with budget constraints. Akash offers practical advice on leveraging consultants and fractional services to gain strategic advantage without the need for full-time hires. Learn how to inspire a culture of adaptability in your team, empowering them to embrace AI and other groundbreaking technologies. Through real-world examples and personal experiences, we discuss how to effectively integrate these tools to boost team productivity and drive long-term success. Don't miss this episode packed with strategies to navigate the ever-changing marketing landscape.

Ready to transform your business growth tactics? We bring you an enlightening session with Charleh Knighton, a seasoned fractional CMO who has navigated the realms of AI, software manufacturing, and engineering. Charleh sheds light on three pivotal strategies to boost business growth: generating new business, preventing client churn, and assembling a stellar team. Discover why adapting team skillsets during different growth stages is crucial, and hear Charleh's candid take on the tough decisions that companies face when evaluating and possibly replacing key team members for the next phase of growth.The power of AI in marketing is undeniable, and Charleh brings this to life with practical insights and real-world examples. From optimizing SEO strategies to crafting engaging content, Charleh reveals how AI tools can streamline your marketing efforts. Imagine boosting your efficiency with tools like ChatGPT while maintaining top-notch quality in your content creation. Learn the significance of expert intervention at critical stages to ensure your marketing material meets both editorial and SEO standards. Charleh 's client example in industrial pipe freezing provides a tangible illustration of how AI can transform traditional marketing approaches.Harness the power of effective messaging and website development to drive your marketing and sales success. Charleh emphasizes the importance of framing your product to highlight its benefits and truly addressing your audience's pain points. Get practical advice on focusing on the outcomes your product or service provides rather than the product itself. Tailoring web development to your business needs is complex, but Charlie's insights provide a clear path forward. As we wrap up, Charleh shares thought-provoking insights that promise to leave you with valuable takeaways and a sense of anticipation for our future episodes.

Ever wondered how outsourcing your accounting and financial operations could be the key to scaling your small business? Join us as we uncover insightful growth strategies with Jayson Kruger, founder of Signature Analytics. Learn how Jason turned his vision into a thriving company with over 70 employees, and discover the critical role that outsourced CFO advisory services can play for businesses outgrowing their initial infrastructure. Jason emphasizes the need to understand every facet of your business—from sales and marketing to HR and operations—to better manage and support your team members. He also shares his thoughts on cultivating an authentic culture that promotes both personal and professional success for employees.From mastering cash flow management to transitioning from basic bookkeeping to sophisticated financial operations, this episode is packed with actionable advice to elevate your business. Jason highlights the importance of accurate financial reporting, proactive communication with banks and investors, and the use of key performance indicators (KPIs) to guide decision-making. We delve into essential topics such as preparing for funding, understanding client concentration, and optimizing your management structure. Whether you're looking to secure investment, improve profitability, or simply gain better financial visibility, Jason's expertise will provide you with the tools you need to succeed. Tune in to transform your business's financial and accounting practices.

What happens when success doesn't bring satisfaction? Join us on Scaling with People as we uncover the extraordinary life of Alan Lazaros. Alan opens up about his tumultuous childhood, marred by the loss of his father and stepfather, and the financial struggles that followed. In an effort to cope, he threw himself into the pursuit of success, achieving significant financial milestones only to find himself feeling empty. A near-fatal car accident became a turning point, prompting Alan to reassess his priorities and seek a life filled with both professional achievements and personal fulfillment.Ever felt confident in your professional skills but hesitant in social settings? This episode dives into the dual concepts of competence courage and social courage. I share my own journey of excelling in academic and career milestones while grappling with fears of abandonment that impacted my self-worth. We discuss how these insecurities can lead to misunderstandings, where confidence is often mistaken for arrogance. Our conversation brings to light the importance of identifying where you stand—whether you're already successful and fulfilled or on a quest to align the two—and how metrics and various thinking modalities can guide you towards success.Meet the Business Star Framework, a crucial model for 21st-century entrepreneurship comprised of branding, marketing, sales, client delivery, and community. We break down the unique challenges business owners face in balancing these elements and the importance of forming partnerships with complementary skill sets. As we explore the less glamorous realities of entrepreneurship, we stress the need for self-awareness and question whether this demanding path is truly right for you. For those unwavering in their entrepreneurial spirit, we offer encouragement to continue; for others, a moment of reflection may be in order. Join us for an eye-opening episode filled with practical insights and heartfelt stories.

Can organizing your startup's chaotic processes be the key to unlocking exponential growth? Join us as we sit down with Lisa Balter Saacks, a transformational C-level global business leader with over 20 years of experience. Lisa takes us through her incredible journey from international policy and finance to becoming a pioneering force in sales and business operations. She shares her insights on the common hurdles startups face when scaling and introduces the RACI framework as a powerful tool for establishing clear roles and responsibilities within a growing team. Discover why Lisa believes that founders must transition from hands-on sales roles to focusing on product and engineering expertise to drive sustainable growth.Ever wondered how structured frameworks can prevent burnout and keep your team aligned towards the same goals? This episode dives into the practical application of project management frameworks like the RACI model in startup environments. Learn how defining roles and responsibilities can streamline project planning, allocate tasks effectively, and ensure accountability, all while preventing chaos. Lisa also emphasizes the importance of understanding industry trends, maintaining honest communication with existing clients, and making thoughtful decisions to navigate challenging times. Tune in to gain valuable strategies for focusing on client expansion and preparing for future growth, all while keeping a clear North Star. Don't miss this comprehensive guide to mastering startup growth and overcoming obstacles with confidence.

Are you ready to transform your startup's approach to employee benefits? Join us on today's episode of Scaling with People as we sit down with Jeremy Vesta, a ten-year veteran in the healthcare sector, to unlock the secrets behind successful benefit programs for startups. Jeremy provides a wealth of knowledge on the necessity of early prospecting to build a strong customer pipeline and shares why maintaining a healthy skepticism in business transactions is crucial. Hear firsthand about his experiences with a cost-saving healthcare product and the challenges of conveying its value to clients. Learn why early market feedback and strategic planning are essential in refining your offerings.But that's not all! We also dive into creative strategies for maximizing benefits in a startup environment. Discover the advantages of implementing HSA-qualified high deductible health plans to manage costs effectively while still providing robust benefits to your team. Jeremy discusses how startups can leverage their unique, personal nature to promote a family-like atmosphere and foster career development opportunities, making smaller-scale benefit plans more appealing. We tackle the rising tide of healthcare costs and offer practical solutions for balancing affordability with attractiveness to potential hires. Listen in for Jeremy's thought-provoking insights on lifestyle-related health problems and their broader implications on healthcare expenses. This episode is packed with actionable advice and expert perspectives you won't want to miss!

Unlock the secrets to mastering the recruiting life cycle with our esteemed guest, Jordan Borton, a leading talent acquisition expert. Join us on this episode of Scaling with People as Jordan demystifies the essential stages of recruiting, from defining the role to successfully onboarding new hires. You'll learn why a clear role definition is crucial, the risks of cultivating a monoculture, and how effective onboarding can prevent costly turnover.Dive into the nuances of interviewing with Jordan as he shares his wealth of knowledge on creating an interactive dialogue, the power of discussing candidates' real-life experiences, and the importance of maintaining a non-judgmental approach. Discover practical tips for building rapport, avoiding hypothetical questions, and recognizing subtle "pink flags" without letting bias distort your judgment. We also highlight why thoughtful interview scheduling and hiring for unique skills are game-changers.Finally, we explore the art of building rapport with potential hires, especially for startup founders. Jordan reveals how genuine curiosity and enthusiasm can attract top talent, even against bigger competitors. Learn how minor tweaks in self-awareness can make a significant difference and get introduced to Talgo on Demand, a program designed to hone your hiring skills through mock interviews and feedback. Tune in for actionable insights that will elevate your hiring practices and help you build a high-performing team.

Prepare to navigate the intricate stages of founder growth with invaluable insights from Scott Ritzheimer, who has played a pivotal role in starting nearly 20,000 organizations. Scott joins me, Gwenevere, on Scaling with People to dissect the founder's journey, from pre-launch excitement to post-exit reflections. We'll uncover the seven distinct growth stages and discuss the pivotal transitions that can make or break a founder's path to success. Using a captivating football analogy, Scott offers a unique perspective on how founders can effectively shift roles to lead their teams to victory.Ever wondered why excelling in one stage can make it harder to succeed in the next? It's a paradox many founders face, and we delve deep into this phenomenon. Scott and I explore the emotional roller coaster of entrepreneurship and emphasize the necessity of having a compelling reason for enduring the hardships. Reflecting on past actions and reassessing their relevance to current challenges can help founders prepare for future demands, ensuring they stay ahead of the curve without succumbing to frustration or exhaustion.As we wrap up our discussion, the focus shifts to the crucial transition from founder to CEO. Often a challenging and intimidating leap, this stage is vital for long-term success. We underscore the importance of building a supportive team, delegating tasks, and embracing the CEO role with a compelling vision for the organization's future. Tune in to gain practical advice and emotional support from Scott's extensive experience, making this episode an essential listen for any founder or CEO looking to scale their business effectively.

Ever wondered what it truly takes to scale a startup beyond just having a great product? Join us as we sit down with tech veteran Oshri Cohen, who's been in the trenches for 25 years, to uncover the secret ingredient – people. In "Scaling With People," Oshri shares his wisdom on why selecting a technical co-founder is about more than just coding prowess. He delves into the crucial traits of business acumen and versatility across functions like marketing, sales, and customer service. We also break down the evolving role of a CTO through a startup's lifecycle, where the shift from coder to visionary leader is often fraught with challenges.In the chapters "Building an Effective Startup Team" and "Empowering Your Startup Team," Oshri takes us through the strategic balance of generalists and specialists to maximize team performance. Learn how expert consultants can elevate your team's capabilities without breaking the bank. Plus, discover the pivotal role of the founder in creating a productive work environment, and why autonomy can trump over-management. Finally, Oshri emphasizes the true role of a CTO — not as a decision-maker, but as a facilitator who removes obstacles and fosters open dialogue, thereby empowering the team. Tune in for actionable insights on trust, collaboration, and leadership that can transform your startup's trajectory.

Victoria Pelletier, a trailblazer in the business world, shares her extraordinary leadership journey that began at just 14 years old. As an executive in business-to-business professional services and now the Chief Operating Officer at a global green energy startup, she recounts the challenges she faced as a young, queer, female leader. Victoria's transformation from the "Iron Maiden" to a leader embracing authenticity and vulnerability offers valuable lessons on how being true to oneself can revolutionize leadership effectiveness and relationships. She also teases her upcoming third book, a testament to her ongoing commitment to leadership and personal growth.This episode of Scaling with People delves into the heart of modern leadership. We explore the importance of leading with strategic intentionality by understanding an organization's current state and developing targeted strategies for leadership development, inclusion, and employee engagement. Victoria underscores the pivotal role of middle managers and the necessity of fostering a sense of belonging among diverse talents. As we navigate the complexities of leadership in an era of technological advancements, her insights emphasize transparent communication, emotional intelligence, and continuous, meaningful conversations to maintain employee engagement and create inclusive environments. Don't miss this chance to gain practical strategies for effective leadership in today's fast-paced world.

Ever wondered what it takes to scale your startup from seed to Series C? Beth Nevins from Developa.io joins us to reveal her proven strategies for building a world-class founding team and crafting a unique value proposition. Beth shares the crucial mindset shifts founders need as they transition from hands-on roles to full-time leadership, along with insights on managing multiple teams and hiring the right leaders. She also dives into the post-COVID strategic decisions surrounding remote versus in-office work, emphasizing sustainable growth and profitability as key goals.Creating a high-performance culture in a resource-constrained startup can seem daunting, but Beth has some actionable advice. We discuss practical ways to empower and upskill your team while avoiding burnout, stressing the importance of conscious leadership and continuous recognition. Founders play an essential role as cultural custodians, and we explore how they can model and maintain a motivational work environment. Outdated performance measurement methods are examined, with an emphasis on evolving how performance is evaluated and nurtured to keep the team aligned and driven.Navigating organizational design in a fast-growing startup comes with its own set of complexities. Beth highlights the delicate balance between internal promotions and external hires and the necessity of establishing a management training playbook early on. We delve into the differences between managerial skills and leadership qualities, stressing that both are needed for scalability. The conversation also touches on the transition of founders to full-time leadership roles and the significance of strategic recruiting in fostering a high-performance culture, especially in today's post-COVID landscape. Join us for this enriching discussion and gain valuable insights to help your startup thrive.

Ever wondered how to prevent entrepreneurial burnout before it derails your dreams? Join us as we welcome Kenneth Berger, an executive coach with rich experience in the tech and startup worlds, who shares invaluable insights on maintaining mental health and well-being in high-pressure environments. Kenneth's journey from founding a startup to a transformative role at Slack, and ultimately to his calling in coaching, reveals how to balance high performance with essential self-care and supportive team dynamics. His personal anecdotes and expert guidance shine a light on how integrating mental health into entrepreneurial culture is not just beneficial but crucial for long-term success.Facing the fear of rejection and overcoming people-pleasing tendencies can be monumental challenges for any entrepreneur. Kenneth delves into the importance of articulating personal goals with integrity and how openly expressing desires can lead to unexpected opportunities and stronger relationships. We also dive into the transformative power of somatic interventions like mindfulness and meditation. Learn how simple practices such as deep breathing or taking mindful walks can significantly boost your performance and emotional resilience in high-stakes scenarios like meetings and public speaking. Tune in for practical strategies that will leave you grounded and more connected with your entrepreneurial journey.

What if the key to sustainable business growth lies in effective goal setting and team alignment? Join us as we sit down with Donna Dubé to explore how getting the right people in the right seats and investing in one-on-one time with team members can make all the difference. Donna offers invaluable insights on setting realistic, data-driven revenue goals and translating them into actionable steps, ensuring every team member is engaged and aligned.The pressure to meet launch deadlines in a startup environment can be overwhelming, but aligning your team's capacity with organizational goals can significantly ease that burden. We'll guide you through assessing your team's readiness, reallocating tasks, and breaking down annual objectives into manageable 90-day segments. This approach not only keeps the team motivated but also links their daily tasks to the company's overarching goals, making every contribution count.Effective communication is the cornerstone of strong team leadership. By involving higher-level team members like fractional CFOs in strategic planning, you can create an inclusive environment rich with diverse perspectives. We'll highlight the importance of consistent and varied communication methods to ensure everyone is on the same page. Learn how reconnecting with individual contributors and providing regular updates can foster a collaborative and motivated workplace. Tune in and discover practical tips you can apply in your own work environment today!

Unlock the secrets to mastering leadership, culture, and conflict resolution in today's dynamic organizations. I'm Gwenevere Crary, founder and CEO of Guide to HR, and join me as I engage with Dan Tocchini, co-founder of Take New Ground, for an insightful conversation on why organizational culture often resists change, especially during critical phases like scaling startups or mergers. Learn how candid communication and self-management can transform leadership effectiveness and help build a coherent and robust culture.Discover the art of building trust in high-pressure environments. We break down how openness and understanding differing viewpoints, especially during conflicts, can foster deeper respect and team cohesion. Listen to us explore the importance of leaders being willing to follow and consider all perspectives, ensuring everyone feels heard. Additionally, we address the pitfalls of unilateral decision-making and the necessity of timely communication to prepare and align teams for upcoming changes.Balancing creativity and business expectations is a tightrope walk for tech startups, and we delve into this critical tension. Hear how maintaining a culture of creativity while meeting investor demands requires effective communication and the willingness to ask the right questions. We discuss the value of feedback and being open to new ideas, even those that seem initially threatening. We also offer strategies for fostering a proactive and accountable culture, emphasizing the power of clear requests and promises to achieve leadership growth. Join us as we share actionable insights and strategies to help you navigate the complexities of organizational leadership.

Unlock the secrets to successful startup growth as talent optimization expert Matt Peopsel joins us to reveal key insights into the dynamics of early founding teams. Discover how diverse behavioral styles among co-founders impact communication and decision-making, and learn why a shared vision and values are crucial for harmony and success. Matt sheds light on the Predictive Index, a powerful tool that can help founders understand team personalities and navigate the tumultuous waters of rapid expansion.As your company scales, maintaining direct communication and enthusiasm becomes increasingly challenging. Matt discusses the hurdles of managing multiple tiers of managers and the importance of transparency in attracting top talent. Embrace flexibility in leadership and organizational practices to balance technological advancements with a human-centric approach. With practical advice from Matt, you'll gain valuable strategies to enhance team collaboration, foster a sense of belonging, and drive your startup toward sustained success.

Prepare to unlock the secrets of revolutionizing your engineering and product development teams with the uncanny insights of Talila, the tech oracle with a wealth of knowledge spanning two thrilling decades. This enlightening conversation promises to equip you with the tools to identify when your processes need a shake-up and how to spearhead a transformation that empowers your organization to scale with agility and precision. Our dynamic dialogue demystifies the true essence of processes in the tech world, revealing that they are not the nemesis of innovation, but rather the bedrock upon which scalable success is built.Venture beyond the conventional with us as we share the compelling tale of how a startup skirted the brink of a total codebase overhaul and discovered the power of strategic modularization. This episode is brimming with wisdom on how to synchronize your team with the heartbeat of your company's objectives, embracing a 'commander's intent' mindset to foster adaptability and a crystal-clear direction. We also delve into the transformative realm of employee engagement, highlighting how non-monetary rewards can significantly outshine financial incentives. Join us for this masterclass in nurturing a culture that celebrates the right hires, seamlessly welcomes fresh faces into the fold, and ensures a synergy that sustains your company's exponential growth.

When family and business intertwine, the results can be as complex as they are compelling. That's the tapestry we explore with Amit and Kumar Ramal from Chintan Project in a conversation that cuts to the heart of how personal bonds shape the professional realm. From the echo of familial opinions in financial decisions to the undercurrents of emotion steering the ship of business, we uncover the silent yet powerful influence of our closest relationships. Our discussion ventures into the territory of human capital, underscoring its weight over financial assets, and advocating for a strategic approach to resources and partnerships in family-led ventures.The delicate dance of business partnerships is much like nurturing a marriage, requiring a finely tuned balance and clear role expectations. I reveal the transition of a personal friendship into a business alliance, navigating the need to safeguard both the relationship and the entrepreneurial spirit. Amit and Kumar offer their sage advice, prompting listeners to ponder the foundation and evolution of their partnerships. We all agree: the construction of a business relationship, like any meaningful connection, is perpetual and requires conscious effort. Join us as we share stories, strategies, and heartfelt guidance on fostering lasting harmony in the interplay of our personal and professional worlds, with insights that resonate long after the conversation ends.

Ever felt anchored down by administrative tasks when you should be steering the ship of your business into new waters? Our latest chat with Hilani Ellis, founder of Exceptional Admins, promises to equip you with the insights to recognize when it's time to bring on administrative support. We dissect the common trepidations entrepreneurs face, from the daunting prospect of training new team members to concerns about maintaining accessibility. Hilani breaks down the transformative impact a strategic executive assistant can have, not just on productivity, but on propelling your company's growth and keeping executive burnout at bay.Imagine having more hours in your day to focus on what truly matters for your business growth. That's the heart of our discussion on choosing the right business support. Whether it's contemplating a virtual assistant for those pesky tasks eating away at your time or engaging a full-fledged executive partner to synergize with your vision, we uncover the nuances of each option. Resources like Squared Away emerge as lighthouses, guiding us through the tailored approach needed to find that perfect fit for your unique leadership style and business needs.The real game-changer, however, could be right at your fingertips. I open up about my own search for an executive assistant, sharing the critical questions that helped me find a strategic partner aligned with my workflow and ethos. We revel in the potential synergy between executive and virtual assistants, a collaborative force that can refine your operations to near-perfection. Tune in for an episode that doesn't just shine a light on the benefits of hiring a business partner—it blazes a trail for leaders ready to embrace support and soar to new heights of success, with special nods to Hilani for her invaluable guidance along the way.

Ever wondered how the combination of blue and white-collar expertise can redefine success in today's workforce? Adam Hurd and Tom Marino of Atomic Business Coaching join us to illuminate the world of Purple Collar Workers, the hybrid visionaries excelling in both hands-on trades and managerial tasks. In a candid exchange, we uncover the unique hurdles they face, particularly when balancing their multifaceted skills with the demands of business management. Our guests articulate their dual-focused coaching philosophy that promises not only to elevate your business but also to refine your personal approach to leadership and growth.Unlock the secret to working smarter, not harder, as we dissect the 80-20 rule and its potential to revolutionize your efforts. Say goodbye to the glorification of busywork and hello to strategic action that aligns with your passions, driving substantial outcomes with less burnout. This episode isn't just about strategies; it's a holistic call to infuse positivity and self-care into our professional lives, a trend that's rapidly becoming a top priority as we navigate the complexities of the modern work environment.Wrapping up this thought-provoking session, we challenge the traditional view of employment costs, urging founders and CEOs to see their teams as investments with rich returns. Sharing my own journey, I vouch for the profound impact of nurturing quality talent, an ethos that transcends industries and is especially resonant with those leading Purple Collar Workers. Join us for a transformative conversation that's not just about enhancing your business but about enriching the lives of those who help build it.

Unlock the transformative power of dialogue in tech and avoid the rabbit hole of unnecessary complexity with insights from Douglas Squirrel. On our latest Scaling with People podcast episode, we're joined by the tech conversationalist extraordinaire for a masterclass on steering your engineering teams toward success. With Squirrel's quarter-century of wisdom, we traverse the terrain of tech pitfalls, shining a light on how founders can employ effective communication to align complex technology with true customer needs. His strategies are not just theories—they're practical tools for any founder looking to scale up without losing sight of what their customers really want.Ever wondered how to elegantly slice massive projects into success stories? Listen in as we introduce the 'elephant carpaccio' strategy—a game-changer for dealing with intimidating endeavors in tech and beyond. We discuss how this method brings products and customer needs into harmony, starting with minimal viable features and expanding through direct feedback. This episode isn't just about improving products; it's an education on choosing the right customers who are open to evolution and growth, fueling both customer satisfaction and your competitive edge. This podcast isn't just about the tech; it's about the people behind it. We delve into the sensitive topic of managing underperformers during critical growth spurts, offering actionable strategies for startups to foster skill development and set clear expectations. Discover the importance of hiring individuals aligned with the startup mindset and the art of 'back briefing' to keep projects on track and teams in sync. Douglas Squirrel brings his trademark insights to bear on these challenges, and by the end of our conversation, you'll be equipped with a toolkit for ensuring your startup thrives with the right tech and talent. Join us for this enlightening discussion that's as much about human conversations as it is about technological innovation.

Unlock the full potential of your team as you tune in to our conversation with the dynamic duo, Dan Haakenson and Emily from Haakenson Consulting. In a world where teamwork is the lifeblood of every successful enterprise, we dissect the key elements of leadership that drive high-performance cultures. We dive deep into strategies for taking a team's pulse with tools like the Team Assessment Report and reflect on the past year's evolution in team dynamics, preparing you to navigate the leadership landscape of 2024 with confidence.This episode is a treasure trove of insights on the subtle art of nurturing trust and the profound impact it has on fostering open, meaningful dialogue within organizations. As we grapple with the challenges of talent acquisition and the critical need to support new managers, you'll learn why investing in the growth of your people is not just good practice but an essential strategy for organizational resilience. Dan and Emily highlight the transformative power of creating an environment that not only supports but celebrates development, ensuring your team is well-equipped for the challenges that lie ahead.Finally, we zoom in on the tactics that maximize team success and the development of individual members, including the innovative 'feed forward' approach. Discover how to understand your team's current state, the importance of alignment with business goals, and the necessity of clear communication in fast-paced environments. Dan and Emily share their expertise on predictive tools and strategies that can optimize team dynamics and reinforce the importance of trust and empathy. With these valuable takeaways, you'll be ready to steer your team toward a future of sustainable success and development. Connect with Dan: http://linkedin.com/company/haakenson-consulting

Unlock the transformative power of lean processes and join us as we explore their impact on business growth and customer satisfaction. Lean expert Catherine and Fabrice, CTO of Theodore, share their insights on human communication, team engagement, and the disciplined approaches that propel companies forward. Discover how the legendary Steve Jobs and Jeff Bezos wove lean thinking into their corporate tapestries, and get an inside look at how these methodologies can revolutionize your business from the ground up.This episode is a treasure trove of strategic wisdom, where we dissect the evolution from Lean to Agile within the tech industry. Catherine's mastery of Lean tools like Kanban and Andon, and Fabrice's decade of experience incorporating these principles, provide practical examples of driving efficiency and nurturing a supportive work environment. By examining our own organization, we reveal the substantial benefits of adopting Lean, including revenue boosts and high employee morale—proving that success and well-being can indeed go hand in hand.Ever wonder how to sustain long-term growth in your business? It's not just genius and luck—it's about cultivating every team member's creativity. We delve into the heart of lean thinking and continuous improvement, emphasizing the importance of staying close to the 'Gemba' and nurturing craftsmanship. For those ready to embark on their own journey, Fabrice's candid reflections offer a roadmap for adopting lean principles and fostering innovation within your team. Tune in for a conversation packed with actionable insights and resources to guide your organizational evolution. Connect with Catherine: https://www.linkedin.com/in/catherine-chabiron-43ba6b16/

When one Marine Corps infantry officer's journey intersects with the cutting-edge world of medical technology, the result is nothing short of extraordinary. Bryan Stewart, a man who traded his military fatigues for the role of healthcare entrepreneur, graces us with his presence to recount the pivotal moments of co-founding HDO Health in partnership with Ohio State University. His narrative is a testament to the power of strategic team building and the surprising doors that open when rekindling ties with an alma mater.Navigating the labyrinth of technology licensing is no small feat, yet Bryan Stewart makes it seem like an art form. He generously shares the wisdom gleaned from his experience—the meticulous planning, the investment in authentic co-founder relationships, and the cultural pillars that fortify a company's foundation. Even more, he sheds light on the significance of constructing a fiduciary board early in the game, an invaluable safeguard for the company's vision and interests, alongside an advisory board that can steer the ship through uncharted waters.As we bid farewell, the discussion has left an indelible mark, rich with insights into leadership development and the transformative potential of executive coaching. With a nod to the Accelerating Leadership Academy and the ever-evolving impact of AI on coaching practices, Bryan Stewart stands as a champion of humility and continuous learning. This episode is more than just a conversation; it's a roadmap for those aspiring to lead with integrity and cultivate loyalty and engagement within their teams. Join us on this illuminating adventure that promises to fuel your aspirations and ignite your passion for innovation and leadership. Connect with Bryan: https://www.linkedin.com/in/bjstewart/

Have you ever wondered how leaders transform adversity into a stepping stone for success? Join me for an enlightening conversation with Kyle from Blue Shirt Coaching as he shares his evolution from an orange farm to a seasoned business coach. Our discussion takes you through the eye of the storm, from trademark disputes to the birth of a new company identity, and the profound impact such challenges can have on one's leadership approach. Kyle's candid experiences underscore the resilience necessary to steer a business through legal hurdles and the due diligence that can save you from them, reminding us all that perception often dictates our reality.Leadership is more than strategy; it's an emotional odyssey that demands self-awareness and the courage to let go of self-doubt. In this heart-to-heart with Kyle, we reveal the potency of emotional intelligence in fostering clear, confident decision-making. Discover the transformative effects of simple practices like journaling and understanding emotional triggers, and how mastering the art of emotional leadership is key to nurturing professional relationships and guiding a team to triumph. This episode is a trove of actionable advice for anyone looking to lead with both head and heart.Empowerment is the secret ingredient to a thriving workplace. We share the story of a New York businesswoman who unlocked the potential of her employees by encouraging them to think independently. As we dissect the brain's selective attention and the need for tailored communication, we celebrate the changes that can arise in the blink of an eye—both in ourselves and in those we lead. Kyle imparts final wisdom on the liberation found in releasing emotional burdens, leaving you inspired to embrace change and equipped to navigate the highs and lows of business leadership with newfound clarity. Connect with Kyle: https://blueshirtcoaching.ck.page/profile

Theresia, an entrepreneur who's seen the zenith of success and the nadirs of struggle, joins the conversation, spilling the secrets that transformed her business journey. Boots strapped and hands on the wheel, she navigated the treacherous roads of scaling a business, and now she's here to guide you through the same paths—minus the pitfalls. Our candid talk peels back the layers of leadership evolution and strategic delegation, as Theresia recounts her personal saga of balancing the tightrope between business growth and family life. Discover how the art of hiring the right roles, like an Executive Assistant and Operations personnel, can not only amplify your company's growth but also refine your team's synergy.We weave through the emotional fabric that stitches together the life of a CEO, understanding that personal relationships and a compassionate work culture are as crucial as any business strategy. The narrative unfolds to reveal the often unspoken emotional rollercoaster of entrepreneurship, from battling burnout to managing time with finesse. Theresia and I dissect the importance of support systems, ranging from mentoring to therapy, which aid in weathering the isolation that comes with the CEO territory. Tune in for a heart-to-heart exchange that promises to enrich your entrepreneurial mindset and challenge the conventional blueprint of business success.Connect with Theresia:  https://www.linkedin.com/company/tag4hr