Translator Training to Find More Direct Clients Than you can Poke a Stick

Send us a textIn this solo episode, I unpack why linguistic validation (LV) is now becoming a serious focus for me as a seasoned medical translator.LV offers these compelling benefits: ✅ Higher rates ✅ Consistent, long-term demand ✅ A pivotal role in global clinical trials#MedicalTranslation #LinguisticValidation #ClinicalTrials #LifeSciencesTranslation #PharmaTranslation #MedComms #RegulatoryTranslation #TranslationCareers #NicheExpertise #FutureProofYourBusiness #FreelanceTranslators #SpecializeToScaleSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we're doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textIn this episode of Freelancer Training: How to Find More Direct Clients, we sit down with our very first returning podcast guest Larry Easto to challenge outdated marketing practices and introduce a more authentic, facilitative approach for service professionals who want to attract direct clients sustainably.Key Topics Covered:Redefining Marketing for Service Professionals: Traditional marketing often fails freelancers and service providers. Larry explains how his facilitative marketing approach helps professionals build trust and attract ideal direct clients without resorting to high-pressure tactics.Decision-Making That Empowers Clients: Explore how using facilitative questioning techniques leads to better client experiences, fosters trust, and enhances long-term client retention—crucial elements for freelancers focused on sustainable business growth.Lifelong Learning as a Growth Engine: Larry shares insights from his prolific career in writing and teaching, emphasizing how continuous learning fuels adaptability, strengthens expertise, and positions freelancers to consistently find and serve more direct clients.Why You Should Listen: If you are a service professional or freelancer ready to move beyond traditional marketing and build meaningful, profitable client relationships, this episode offers a fresh, actionable roadmap for growth and success.#freelancer training, #how to find more direct clients, #facilitative marketing, #authentic marketing for freelancers, #sustainable client attraction, #marketing for service professionals, #client retention strategies, #freelance business growth, #decision-making for client trust, #lifelong learning for freelancers, #direct client acquisition, #modern marketing for freelancersSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we're doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textIn today's fast-paced business environment, leveraging data effectively is not optional—it's essential. In this episode, Luke Komiskey, founder and CEO of DataDrive, joins us to explore why many businesses struggle to build an effective data strategy and how they can pivot toward success.Key Topics Covered:The Cost of Inaction: Many organizations are overwhelmed by data but underwhelmed by results. Luke highlights the hidden dangers of relying on spreadsheets, dealing with untrusted data, and the often unsustainable cost of maintaining in-house data teams.Outsourcing Data Expertise: Discover how companies can scale smarter by outsourcing their data capabilities. Luke shares how businesses can avoid the complexity and expense of full-time hires, gaining faster, more reliable insights through modern outsourced solutions.Real-World Success Stories: Learn how companies across industries are transforming their marketing analytics, revenue management, and decision-making processes through DataDrive's innovative approach to data strategy and implementation.Why You Should Listen: This conversation offers a practical and optimistic roadmap for any business leader ready to turn their data into a true competitive advantage—without the traditional obstacles.#freelancer training, #direct client acquisition, #data strategy, #outsourcing data expertise, #data-driven decision making, #business growth strategies, #how to find direct clients, #modern freelancing, #marketing analytics, #scaling your freelance business, #smarter business decisions, #productivity for freelancers, #scaling without hiring, #winning with dataSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we're doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textIn this week's episode of Freelancer Training, we're joined by Nur Ferrante, a seasoned linguistic validation consultant, to explore just how medical translators can evolve into indispensable players in the clinical trial ecosystem through the niche field linguistic validation.

Subscriber-only episodeSend us a textLet's face it. Freelancing is a delicate juggling act—client work, keeping up with our source languages, staying competitive in an AI-driven market… not to mention taking care of ourselves.That's why I'm excited to welcome Tania Lines MA, AITI—productivity enthusiast, working mom and all-around time management guru—on the next episode of Freelancer Training on How to Find More Direct Clients!Tania and I will dive into: ✅ How to manage multiple commitments without burnout ✅ Practical ways to keep our source languages sharp ✅ Making time for health—both physical and mental—amid the chaosIf you're struggling to balance it all, this episode is for you. Stay tuned!

Send us a textSupport the showEnjoyed this episode? I'd really love to hear your thoughts! On Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we're doing. Your support helps us bring you more of the content you love! If you'd like to support our show please know you can now do so. Please subscribe at the below link Subscribe

Send us a textIn this week's episode, I sit down with Philippe Mercier, CEO of Wordscope, the entrepreneur paving the way in computer-assisted translation (CAT) tools with integrated professional AI licenses. As AI reshapes the translation industry, Philippe shares his vision for the future, the challenges of integrating AI seamlessly into translator workflows, and how Wordscope is disrupting the translation tech market.

Send us a textNetworking doesn't have to feel forced, transactional, or overwhelming. In fact, it can be the key to unlocking career opportunities, business growth, and personal fulfillment.In the next episode of Freelancer Training on How to Find More Direct Clients, I sit down with the awesome Rachel Rozen, founder of Connection Catalyst, to explore the transformative power of authentic networking.Rachel's journey—from connecting with 300 people in a year to building a facilitation-based learning company—proves that relationship-building is a skill anyone can master. Whether you're an introvert who dreads networking events or a leader looking to instill these skills in your team, this episode is packed with practical insights and real-world strategies to help you go from awkward to awesome in any professional setting.

Send us a textIn this week's episode, I sat down with Larry Easto, a lawyer, consultant, author, and coach with over 40 years of experience. Larry stands out not only for his impressive career but for his unique perspective as a Highly Sensitive Person (HSP), which has influenced his approach to learning, client service, and marketing.Larry discusses how his HSP traits—empathy, creativity, and thoroughness—enhanced his ability to help clients understand their options. We explore the challenges professionals face in marketing their services and how Larry developed an approach that works.Join us for an insightful conversation on:✅ The advantages of being a Highly Sensitive Person✅ Why marketing professional services is challenging✅ How experiential learning can transform your professional growth✅ The importance of facilitation in guiding clientsTune in next week for more wisdom and practical strategies for professionals!#HighlySensitivePerson #MarketingForProfessionals #ClientService #ExperientialLearning #Coaching #Consulting #ServiceBasedBusiness #BusinessGrowth #PersonalDevelopment #PodcastSupport the showEnjoyed this episode? I'd really love to hear your thoughts! On Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we're doing. Your support helps us bring you more of the content you love! If you'd like to support our show please know you can now do so. Please subscribe at the below link Subscribe

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Send us a textIn this episode, we're diving deep into the world of branding with the incredible Sapna Pieroux, multi-award-winning brand consultant, speaker, and author of the Business Book Award-winning Let's Get Visible!.If you're an ambitious business owner or leader struggling to:Gain visibility in a crowded marketAttract the right opportunities and audienceBalance your personal and business brand without feeling ‘icky' or braggy…this episode is for you!What We Cover

Send us a textAre you a freelance translator struggling to do all the things: keep up with admin tasks, marketing efforts or client follow-ups? Do you feel like you're spending more time managing your business than actually translating in your business?In this episode of my podcast, Phill Tomlinson of LeveragedVA and I dive deep into how virtual assistants (VAs) can be a game-changer for freelance translators looking to scale their businesses without burnout.

Send us a textIn this episode, I am joined by Steven Lewis, the mastermind behind Taleist Agency, to explore the art of crafting copy that drives sales. Steven shares his expert insights into how strategic copywriting can transform passive audiences into engaged customers. From the psychology behind effective messaging to practical tips for writing copy that converts, this episode is packed with valuable lessons for anyone looking to boost their sales with the power of words.Key Takeaways:The Power of Words in Sales: Steven explains how copywriting goes beyond simple writing—it's about creating connections, building trust, and guiding your audience through the buyer's journey.Taleist's Proven Process: Learn the step-by-step process Taleist Agency uses to create high-converting copy. Steven breaks down everything from audience research to refining your brand voice, showing how each piece fits into the larger puzzle of conversion.Actionable Copywriting Tips: Get practical advice for writing high-converting headlines, landing pages, and email sequences, no matter what industry you're in.Avoiding Common Pitfalls: Steven highlights the most common copywriting mistakes and how to avoid them to ensure your content delivers results. #Copywriting #ContentMarketing #SalesCopy #TaleistAgency #MarketingStrategy #ConversionOptimization #BusinessGrowth #DigitalMarketing #CopywritingTips #CopyThatConverts #ContentThatSells #MarketingExpert #Entrepreneurship #BrandVoice #LeadGeneration #MarketingPodcast If you would like free weekly entrepreneurial translator insights straight to your inbox sign up at this link Niche your way to the top

Send us a textEver wondered how some brands seem to set LinkedIn on fire while others barely get a look in?

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Do you work in the SEO translation niche?Does SEO get you all in a flap? Do you just find it hard?Not to worry because I´ve got you covered!

Ready to attract more translation clients and thrive in the ever changing online business landscape? Tune in to this episode as Cat Valverde, MBA, reveals powerful strategies to help you get there!Why You Should Listen:

In this episode, I caught up with Liz Scully, a seasoned film industry insider turned business strategist. With over 20 years of experience working on major Hollywood films and a treasure trove of accolades, including an Emmy Award and multiple Oscar nominations, Liz brings a unique perspective to the entrepreneurial world. We explored the parallels between filmmaking and entrepreneurship, the power of Mastermind groups and Liz's innovative approach to teaching strategy through humour.Notable Nuggets:Liz's Hollywood Journey20 years working on blockbuster films.Emmy Award winner and multi-Oscar nominee.Insights into the film industry that apply to business.Transition to the Business Strategy spaceHow film directors share traits with entrepreneurs.The importance of having fun while growing your business.Mastering the MastermindBenefits of joining a well-run Mastermind group:SupportAccountabilityFocusA creative space to bounce ideas aroundHow running a Mastermind can create a new income stream while enhancing client retention.Innovative Coaching TechniquesLiz's unique approach as an "Evil Coach"—combining laughter with strategic teaching.Using comparisons between new entrepreneurs and the kink world to facilitate learning.Biz Book BroadcastOverview of her podcast, which has achieved 3 million downloads in just seven months and currently garners 700,000 listeners monthly.Liz reads around 1,000 audiobooks a year, sharing her passion for books with listeners.Fast-track opportunities for BIPOC authors with audiobooks, despite her current guest backlog.Personal TouchWhen Liz isn't running Masterminds, she enjoys humorous experiments in calorie counting and planning her next international adventure.Resources Mentioned:Liz's website and contact infoLinks to her podcast, Biz Book BroadcastIf you're inspired by Liz's insights, consider joining or starting a Mastermind group to level up your business!Remember to tune in to the Biz Book Broadcast for more insights on business books.Buy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career What do you think of this podcast? Give us feedback here

In this week's episode, we're joined by Nicky Billou, an incredible Christian immigrant from the Middle East, now thriving in Canada, with a powerful story and an unwavering belief that business isn't just a numbers game—it's a people game. As a renowned entrepreneur, international bestselling author, and podcast host with over 650 episodes under his belt, our guest has spent the last 7+ years helping others scale their businesses, become branded thought leaders, and live their best lives.Key Takeaways:People Over Numbers: Why the heart of any business lies in relationships and connecting with others.Entrepreneurial Mastery: Proven strategies that have helped clients scale their businesses and build sustainable success.From Fat to Fit: His inspiring body transformation story—losing 58 pounds at the age of 56—and the discipline that made it possible.Men and Women Stepping Up: A deep dive into helping men and women keep their word, rise as leaders and become better versions of themselves.Scaling Thought Leadership: How he helps CEOs become authors, podcast hosts and branded thought leaders, driving their influence and financial growth.Who This Episode Is For:Solopreneurs looking to scale their businesses and break through financial ceilings.Men and women seeking to step up in life and leadership.Christian business owners who want to grow while staying aligned with their faith.Anyone who believes that life and business are ultimately about people.Tune in for a high-energy, passion-filled conversation about creating massive success in life and business—all centered around the power of people!Follow Our Guest:Book: Get booked and get paid.Podcasts: Host of The Thought Leader Revolution Podcast and The Sovereign Man Podcast.Resources:Connect with Nicky hereCheck out his latest podcast episodesGet ready for an uplifting, motivating conversation packed with insights to help you win in life and business!Buy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career What do you think of this podcast? Give us feedback here

This week's Q4 translator training was a huge success with nearly 100 signups and 90% attending live—it was the most interactive session I've ever hosted!If you missed it or want to review key points, you can still download the workbook here. We dove deep into boosting online visibility, and even after 2 hours, 62% of attendees stayed engaged.While there isn't a replay due to a Zoom glitch, the main takeaway was clear: maximizing your online presence. I shared how to leverage Google Search Console, Google Analytics, and Google Trends to improve your organic ranking—these free tools are game-changers for growing your visibility.Over the next two days, I'll follow up by email (subscribe here if you're not on our mailing list) with actionable lead generation strategies and mindset shifts to help you attract more direct clients. We focused on three essential areas during the session:Online visibilityLead generationMindset makeoverThe real breakthrough moment? Many of you realized how stuck you were in these areas, and this training was designed to empower you to take over control of your marketing and personal brand.Ready to take action? If you're serious about finding more direct clients, don't miss the fast-action bonus: 6 personalized coaching calls instead of 5, available only until midnight tonight! The full mentoring offer ends Sunday, October 13th.Click here to sign up for How to Find More Direct Clients and start transforming your business today!Buy our book in hardback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career Give us podcast feedback here

In this week's episode of How to Find More Direct Clients, I'm thrilled to welcome Natasa Budisin, a highly experienced Serbian language teacher. With her deep expertise in both language teaching and translation, Natasa shares invaluable insights for online solopreneurs and language professionals looking to grow their client base and succeed in the competitive language services industry.Notable Nuggets Covered:1. Leveraging Content Marketing to Build Your Personal Brand Natasa shares her strategies for using content marketing to stand out in the language services market. She explains how regularly creating valuable online content can help you attract direct clients, establishing a strong personal brand in the process.2. Balancing Teaching and Translation as a Solopreneur Juggling multiple roles is a challenge many freelancers face. Natasa talks about how she manages the twofold responsibilities of teaching and translation, offering tips on time management and prioritization for solopreneurs who wear many hats simultaneously.3. Client Acquisition and Retention in the Language Services Industry Drawing from her own success stories, Natasa provides actionable advice on how to attract new clients and, just as importantly, retain them over the long term. She shares techniques for building relationships with clients and the importance of delivering consistent value.Quotes from this Episode:“Balancing teaching and translation is not easy. You have to set boundaries.”“I track everything.”Connect with Natasa:Website: https://www.cat-translation.comLinkedIn: https://www.linkedin.com/in/natasa-budisin-3271a329Instagram: https://www.instagram.com/nomad_interpreter_translator/?hl=srBooks Recommended in This Episode:Rich Dad, Poor Dad for Teens by Robert Kiyosaki https://amzn.to/3BmPMVRHow to Find More Direct Clients by Jason Willis-Lee (purchase link in footer)Subscribe to How to Find More Direct Clients on Spotify or Apple podcasts. Hit the + button and leave a review if you enjoyed this episode!Buy our book in hardback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career Give us podcast feedback here

Why do we find SEO so difficult? Barb Davids tells us it really isn't!We misunderstand SEO but it's really not rocket science. It matches up closely with our content marketing and is not going anywhere anytime soon. -       Organic lead gen and SEODon't just publish a website and expect people to find it. Use a blogpost strategy and bake lead magnets into them. Build out an e-mail list in exchange for the free asset. -       Free and paid keyword research toolsThere are lots of free tools that have daily limits. Keywords planner exists inside Google ads and is an independent tool. It doesn't give you info on number of searches. Keywords everywhere is a chrome extension and you can buy up to 10 credits. You get info on the competition level and you see the top keywords for any page. Make sure you know WHO you are targeting and exactly WHAT phrases those prospects are using. You can then look at the ranking of those phrases to work out what to talk about in your blog content. -       Google indexingUse site:yourdomain.com to view your site map and the H1-H6 headings and meta descriptions for your website. My own google sitemap is site:entrepreneurialtranslator.com. I now have almost 200 pages indexed. Write blogposts at least 800 words long (better still 1000-1200 words). Don't forget to add keywords to your image alt text field. I use the Yoast plugin for my own website. Book recommendationSimple marketing for smart people by Billy Broas Want to kickstart your own SEO strategy? Swipe my free onpage SEO worksheet: To see how I can help you move forwards faster take my freelance translator 2 minute quiz:  Connect with Barb and her work on her website. Buy our book in hardback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career Give us podcast feedback here

This week I was delighted to catch up with my business mentor Trudy Rankin from The Online Business Liftoff. Trudy is a quiz marketing expert and helps service providers and solopreneurs build out quizes to interact with their audience. Quiz marketing is a really great way for us as freelance service providers to attract clients and get client leads. Remember what I always say, everything comes downstream of lead generation (no leads means no sales). A big myth to bust is that quizzes are all fluff and all about questions like What kind of Disney princess are you?Wrong! Quizzes are excellent to build out a robust sales funnel, teach people something new and gets people thinking of their next step along their business journey. They can be used in varying shapes and forms but it really depends on the type of business and ideal target customer (avatar). e.g. an online presence agency working for busy tradespersons would be the intermediary quiz designers. A quiz benefits both the person taking the quiz and helps them take a step forward in their business journeys by breaking down barriers and crushing objections.For the quiz provider it helps us attract the right clients, repel the wrong clients and segment the client pool. The quiz can offer what people need right now in their business journey.Tools and links mentioned in this episode: Otter software for transcribing audioConvert box for website popupsFreelance writers online website (snoop the site's paid jobs page)If you haven't already done so take my own freelance translator quiz here (takes under 3 minutes) Want to design your own audience quiz? Sign up for simple quiz building software score app here:  Buy our book in hardback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career Give us podcast feedback here

This week on the podcast I caught up with systems marketing expert Gareth Everson.Gareth helps solopreneurs small business owners to fix their lead and sales funnels using CRM and sales and marketing automations. Whether you're adding systems to your business for the first time, or are getting poor results by doing it yourself or hiring the wrong person to do it the first time around, Gareth is great at working with you to address the challenges that you face. Here are a few notable nuggets from our wide-ranging conversation: Systems marketing is management of sales and marketing processes more effectively and in a more automated way. Only 3% of website visitors who discover you are ready to buy from you immediately. A lot of your leads fall through the cracks. The corporate lifestyle is not for all of us and can lead to loss of family connection. Gareth is now a corporate refugee focused heavily on business technology. Glossary of terms used in this episodeEducation marketing – a 90-120 day automated marketing process that sends email out giving prospects insights into how to solve their problemsChat widget– consider using an all in one CRM e.g. Go High Level (not an affiliate link). Prices from $97 p.m.Recurring revenue is synonymous with leveraged income (some work upfront then revenue comes in automatically).If you're not hitting your intentional goals set PIVOT to find your ideal clients and do the type of work you want to. This was commonplace in the pandemic. Product-market fit. Think about how you can tweak this to tailor your offer to your target audience. Closing thoughts: Get out there and share your contentFollow up and nurture your leadsAsk for the review,  testimonial or recommendationBooks recommendedThey Ask, You Answer by Marcus SheridanThe Content Fortress by Martin Hunbach and Lindsay CambridgeThe E-myth Revisted by Michael E. GerberThe Automatic Customer by John WarrillowBuilt to Sell by John WarrillowThe Lean Startup by Eric RiesGrab your headset and please enjoy this very informative episode!Buy our hardback book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career Give us podcast feedback here

This week on the podcast I caught up with Italian to English translator, local real estate consultant and my coaching client Marie-Helene Hayles.Marie-Helene was born and grew up in the UK. After 10 years in the British chemical industry, she moved to Rome in 1999, where, after a few years teaching English as a second language, she switched careers to become a freelance medical translator. Twenty-five years later, she launched HelpmateRome, a service to help non-Italian speakers navigate the tempestuous Roman housing market.Marie-Helene is a holder of the CIOL DipTrans, a member of the Institute of Translation and Interpreting and a Member of the Royal Society of Chemistry. She has two cats and one husband.Here are a few highlights from our wide-ranging conversation: Teaching English is a solid stepping stone to freelance translationA side hustle is an alternative income stream and a way to navigate a very competitive and saturated freelance translation marketBusiness buddies are extremely valuable to help keep you accountableConnect to Marie-Hélène on LinkedIn or through her Roman real estate consultancy websitePlease enjoy!Buy our hardback book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

On the podcast this week I caught up with translation tech expert Carlos La Orden Tovar.  Carlos is close to hitting the milestone of 25 years providing language services and training for organizations, professional associations, and individuals all over the world. Over these years, he has worked with hundreds of international clients such as Amazon, Microsoft, 3M, Cisco, United Technologies, SDL/RWS, and Nokia, to name a few. Along with his lecturing and teaching gigs at University of Bologna, ISTRAD and Trágora Formación, he is a regular speaker at international translation industry events and loves sharing knowledge with fellow professionals to build a better, more human, yet tech-oriented industry led by happy people.He currently lives in a beautiful village near Pisa, Italy.Here are the notable nuggets from our wide-ranging conversation: - Childhood hobbies can have a big impact on future life- The advent of LLMs has completely altered how translation processes are integrated by companies- Any disruptive process needs to be embraced and understood to move forwards- Companies seeking global business growth need to fully understand and optimize translation processes - memoQ, SDL Trados and Bureau Works all have cloud-based TMSTool mentioned in this episodeNotepad ++ is free and open source software that replaces Windows notepadGrab your headset and please enjoy!Buy our hardback book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week on the podcast I was most fortunate to speak to New Yorker David Shriner-Cahn, a former professional chemical engineer and now sought after business consultant. David Shriner-Cahn's weekly advice program has been named by Forbes as a Podcast To Power Up Your Ultra-Lean Business. David has also been recognized as an Entrepreneur That Will Change The Way You Communicate by Inc. Magazine. David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.Starting your own business is hard enough without having to go it alone. Smashing The Plateau is David's solution to the problems that keep entrepreneurs up at night. As he likes to say, “With the help of people just like you in our community, you'll be able to do more of what you love and get paid what you're worth.”Notable nuggets from this interview: Create a goal statement based on what's important to you90-day business sprints are ideal timeframes to attain goalsIt's easier to sell more to an existing client than onboard a new clientUse varied pricing options to raise your quote conversionsPlease enjoy our wide-ranging conversation! #Podcast #PodcastEpisode #LifestyleBusiness #BusinessTips #ProfessionalExpertise #DavidShrinerCahn #BusinessGrowth #EntrepreneurLife #CareerAdvice #ExpertInsights #TuneIn #BusinessPodcast #Entrepreneurship #SmallBusiness #SuccessMindset #BuildYourBusiness #ProfessionalGrowth #PodcastInterview #BusinessStrategy #LeveragingSkills #CareerSuccess Buy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

On the podcast this week I caught up with the one and only John di Rico. He lives and works in Nice, France as a certified translator in France. John interprets in the FR/EN language pair in court and for the French police and justice system. John recently moved sideways from his role as sales manager WordFast (CAT tool of choice for Mac users) to WordBee that makes an all in one cloud-based TMS and CAT tool combined.Some highlights from this very wide-ranging conversation: John advocates moving jobs as a positive career change after 10 years or so.  He says in your comfort zone you consume value. Outside your comfort zone you create value. Temperature is a LLM parameter used to gauge predictability of the next word (LLM is nothing but a clever magic trick that works on a word by word basis). Translators using and leveraging AI for productivity will replace those not doing thisAbe Lincoln quote“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Book reference: Lean Marketing by Allan Buy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

In freelance translation, scaling your business beyond a certain point, usually €36k a year, can seem like a very daunting task. However, by implementing strategic shifts in your approach, you can unlock new levels of growth and profitability. In this blog post, we'll explore four key shifts that can help you scale your freelance translation business to high 5-figure or yes even 6-figure income. From niching down in your industry to leveraging AI and investing in your growth, these tactics will empower you to thrive in your niche in a competitive market and futureproof your career.Niche Down in Your Industry:As a freelance translator, specializing in a specific niche can significantly enhance your marketability and command higher rates. Rather than trying to be a jack-of-all-trades talking to everyone, identify a niche where your language skills and subject matter expertise intersect. Whether it's legal, medical, technical or marketing translation, niching down allows you to become a trusted shoulder-tapped expert in your specific field.By lasering in on a niche, you can tailor your marketing efforts to target clients within that industry, demonstrating your understanding of their unique language needs and terminology. This specialization not only makes you stand out from the competition but also enables you to charge premium rates for your specialized services.By way of example consider a health coach. Perhaps he or she wants to serve men (far too broad a market). Let's say he wants to serve men over 50 (soon to be my case). Narrower but still too broad. What about men over 50 recovering from heart failure (also my specific case). Fewer and better. Now that's a well-defined niche he or she can quite easily target.Use AI to Leverage and Automate Processes:I´m a technophobe and I was reluctant to embrace AI at the start. I still think machine generated output is quite mediocre. However, in today's digital age, AI-powered tools can quite simply revolutionize the way freelance translators work, allowing them to streamline processes and increase productivity. From machine translation and CAT (Computer-Assisted Translation) tools to project management software such as Click-Up or Trello, AI can automate routine tasks, such as file formatting, terminology management and quality assurance.*Listen to the full episode for all 4 strategies#FreelanceTranslation #BusinessGrowth #ScalingBusiness#TranslationIndustry #NicheSpecialization #AIinTranslation#AutomationTools #DelegationStrategies #ProfessionalDevelopment#Mentorship #HighIncomeFreelancing #LanguageServicesBuy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week's podcast episode stars DE/EN chemical translator Sarah Silva of Business Translated.Sarah is a specialised chemical translator working from German into her native English at ChemicalTranslator.com. She's also been supporting translators with the business and marketing side of translation since 2019 through her weekly emails, courses, and within The Expedition Group, a membership for translators that offers a new marketing adventure every month. Her latest book Your Ticket To Explore – Essential Preparation For Your Translation Marketing Adventures is a practical guide to developing a successful marketing mindset illustrated with personal stories.Here are just a few of Sarah's hacks for marketing to a sceptical audience (part of her BP24 conference presentation). show evidence of your workalways be transparentdemonstrate credibilityIf you didn't attend in person you can catch Sarah's session again at BP24 online. Fortunately, Sarah showed herself as optimistic about our industry's future and she says there are always opportunities to be seized upon no matter how bleak the outlook. Ideal Customer Avatar exercise:Consider the companies and types of text you want to work with  Identify your industry's movers and shakers and strive to learn from themBuy the Clever Fox Planner (non-affiliate link).Finally, always remember that there is no magic bullet to finding your perfect clients! Put on your headphones and please enjoy!*Download Sarah's strategies to reduce scepticismDownload Jason's niche down to dominate worksheetBuy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week on the podcast I caught up with Virginia Katsampiri of V Mentoring (Business Coaching for Translators). Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years' experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs. Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as “60 Ways To Get Clients As a Translator”. She gives talks at the industry's biggest international conferences and has appeared in numerous online publications, podcasts and marketing shows. Currently, Virginia studies translators/interpreters' business performance at PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com.Virginia and I discussed the hot topic of LinkedIn for robust freelance translator personal branding. LinkedIn is an efficient way to directly find clients by leveraging the platform. After she saw results for her own freelance translation business Virginia started teaching her strategies to other industry colleagues. Virginia tells us that content marketing (the best way to nurture an audience) takes 6-12 months of consistent effort to see results. However, her own teaching focuses mostly on strategic outbound marketing methods. Her ULPS programme also includes specific automation tools and sales navigator to contact ideal target prospects at scale. NB: remember that sales navigator is not a mandatory purchase and there are always special offers available if you hunt them down after signing up for a trial version. Business management tools help you increase productivity and automate processes. Some good examples are XTRF, lsp.expert and Plunet (a tool very commonly used by many agencies these dayBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week I chatted to AI whizz Josh Goldsmith on the podcast.Josh is a UN and EU accredited translator and interpreter working from Spanish, French, Italian, Portuguese and Catalan into English. He splits his time between interpreting, translating, and working as a trainer and researcher focusing on the intersection between interpreting, technology and education. As Founder and Chief Educational Officer of techforword, Josh shares tips about technology, translation and interpreting in conferences and workshops, academic articles, as co-host of the Innovation in Translation and Innovation in Interpreting Summits, and at techforword insiders, the premiere online community for innovative language professionals.Grab your headset and snoop our conversation as we discuss: Leveraging tech for translator growthOpporunities for aspiring translators in the digital ageFuture outlook for translation entrepreneurshipPlease enjoy!*Connect with Josh*:techforword blog Make Invoicing and Project Management A Breeze with LSP.expert (blog post)Get ChatGPT to write your emails (webinar)AI in Translation Bootcamp techforword insiders membershipAI Language Club*These are affiliate links. I receive a small commission on any purchases at no extra cost to you#AI #Translation #TechSavvy #BusinessGrowth #LanguageTech #Innovation #ArtificialIntelligence #Entrepreneurship #Podcast #TechInsights #LanguageServices #AIExpert #DigitalTransformation #BusinessStrategy #Localization #LanguageIndustryBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week on the podcast I was really thrilled to catch up with my business friend and colleague Damien Schreurs. Here he teaches all you Mac listeners out there some nifty hacks and a basic automation tipDamien Schreurs started EasyTECH in 2013 as a side hustle to experience entrepreneurship while preserving a steady paycheck. In September 2016, Damien finally quit his 9-to-5 job to offer Apple training and consultancy services in Luxembourg, aiming to regain control of when and how he could dedicate time to his family and his work. In June 2018, Damien launched the Macpreneur podcast, a show that helps solopreneurs become more efficient at running a business on a Mac. Here are the most notable nuggets from our wide-ranging conversation: Too many clicks, repetitive typing and poor file magagement are top productivity killersUse keyboard shortcut hacks to quickly launch applications (e.g. spotlight on mac)Mac can run AI tools and models locally through a neural engine Here are the most important links Damien mentioned: El gato stream deckSophosOllamaDiffusion beeMacGPTWriter's brewPlease enjoy!*To enter Damien's ecosystem:Website: Mac Productivity Tips: Instagram: YouTube: Linkedin: #MacTips #MacHacks #MacAutomation #ProductivityHacks #AppleMac #MacOS #TechTips #PodcastEpisode #Macintosh #TechHacks #TechAutomation #MacintoshTips #PodcastRecommendation #TechPodcast #AppleTipsBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Sign up for our next translator training webinar on Tuesday 2 April at 15.30 CET. Time permitting we will tackle the following topics: How to niche down and dominate your spaceThe challenge of AIQuiz and email marketingThe webinar is free. Sign up at the link below.Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Sign up for our next translator training webinar on Tuesday 2 April at 15.30 CET. Time permitting we will tackle: How to niche down and dominate your spaceThe challenge of AIQuiz and email marketingThe webinar is free. Register at the link below. Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week I learnt something really cool in my business. Google Website Indexing. This is a crucial step towards ensuring your website gets the visibility you and your business deserve.Understanding Google Website Indexing:It's the process by which search engines like Google discover, crawl, and include your web pages in their database. When your website is properly indexed, it stands a MUCH better chance of appearing in relevant search results, driving organic traffic and potential customers to your online doorstep.Why This MattersVisibility Boost: Indexed pages are more likely to appear in search engine results, increasing the visibility of your website.Crawl Efficiency: A submitted sitemap helps search engines understand the structure of your site, making it easier for them to crawl and index your content.Fresh Content Recognition: Regularly updating your website signals to search engines that your content is current and relevant, positively impacting your ranking.Steps to Optimize Google Indexing:Submit Your Sitemap: Ensure you have submitted your website's sitemap to Google through Google Search Console. This is crucial for efficient crawling and indexing.Keyword Optimization: Research and strategically incorporate relevant keywords into your content. This helps search engines understand the context of your pages.Quality Content is Key: Craft regular high-quality, informative, and engaging content that resonates with your target audience. Google rewards valuable content with higher rankings.Backlink Strategy: Develop a robust backlink strategy to build authority. Quality backlinks from reputable sources contribute significantly to your website's credibility.User-Friendly Design: Prioritize a seamless and user-friendly website design. Google favors websites that offer a positive user experience, including fast loading times and mobile responsiveness.Stay Informed with Analytics:Monitor your website's performance with tools like Google Analytics. Track key metrics such as organic traffic, bounce rates, and conversion rates to understand how users interact with your site. This data provides valuable insights for ongoing optimization.If you index your website on Google and implement effective SEO strategies, you're paving a fast highway to: improved search engine rankings enhanced online visibility. Remember, SEOBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

On the podcast this week I had the enormous pleasure of interviewing Viveta Gene. Viveta Gene is a passionate and driven executive armed with 20+ years of experience in the translation and localization industry.  She has a 360-degree view of the Translation and Localization Workflow thanks to her previous experience as a Language Solutions Specialist, Business Developer, Vendor Manager, Project Manager and Linguist. Her focus is to promote new trends in the industry, where translation skills meet MT technology and Localization Engineering. Machine translation engines, automated translation and post editing of machine translated output are amongst her fields of interest and the topic of her PhD Research.  Her passion is acquiring new skills, shaping positive mindsets and inspiring people.Viveta works for BWX (Bureau Works), a major AI localization platform you can leverage in the T&I industry. Here are some notable nuggets from our conversation: Playing and talking fair, open and transparent communication is important to avoid misunderstandings in regard to the challenge of AIThe system's MT functions leverages Microsoft Azure and ChatGPT (3.5/4)MT and LLMs offer predictable and unpredictable translation output, respectivelyI´m now a proud affiliate for this cutting-edge tool. Here are three specific reasons for my endorsement:BWX has a highly unique and user-friendly interfaceAll its various features are synergistic in user-tool termsIts powerful "translation smells" functions detects any problem in your translationPlease enjoy!*Use this special link for a 30% discount on your BWX subscription the first 3 months Discount coupon: entrepreneurial#BureauWorks #BWXTranslation #AIForTranslators#EffortlessTranslation #SmartTranslationTool #TranslatorTech#LanguageInnovation #BWXInAction #FreelanceTranslation#PrecisionWithBWX #TranslationSimplified #BWXAdvantage#AIEmpoweredTranslation #StreamlinedLocalization #TimeSavingTranslations#EnhancedProductivity #TranslateSmarter #BWXForFreelancers#LinguisticExcellence #InnovateWithBureauWorksBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week on the podcast I was delighted to speak to Anna Lundberg. Anna Lundberg is the founder of OneStep Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility and fulfilment - outside of the conventional 9 to 5. She is the author of Leaving the Corporate 9 to 5 and Outside of the 9 to 5, and host of the Reimagining Success podcast. She lives with her two young children on the south coast of England.Here are a few notable nuggets drawn from my conversation with Anna: Your "big why" is very important in terms of the long term picture of your careerWork-life balance and wearing busyness as a badge of honour came into question after the Covid pandemicRadical identity shifts at work can have very positive outcomes in the long termAsk yourself what audience are you attracting and what is your value propositionThe AI transcription tools discussed are:Otter ai (affiliate link)Rev.comCastmagicThe Alfred Hitchcock film mentioned was North by Northwest (1959).To enter Anna's ecosystem: Website Free resource: The 5 pillars scorecard Latest book: Outside of the 9 to 5 Please enjoy!#ReimaginingSuccess #WorkLifeIntegration #ExecutiveCoaching #PodcastEpisode #AnnaSELundberg Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Personal branding has become more pervasive than ever and plays such a pivotal role in shaping perceptions and creating lasting impressions. Here are just a few tips to build the business of YOU: Craft Your Identity in a Crowded SpacePersonal branding is not just a buzzword; it's a dynamic process to intentionally shape HOW you are perceived by others. In an era dominated by digital platforms and social media, personal branding is a requirement for professionals in various fields.The Business of YOUAuthenticity reigns supreme. It's about showcasing the real YOU—your values, passions, skills and unique personality. Craft a personal brand and carefully curate your online presence from your LinkedIn profile to your blog and Instagram. Be AuthenticPersonal branding comes with its own challenges. The demand for authenticity can be daunting, as individuals navigate the fine line between presenting their true selves and projecting a curated image. The pressure to stay consistent and relevant in a rapidly changing landscape can also pose challenges. However, if you embrace the authenticity challenge you may well find that the personal and professional rewards are worth the effort.The Art of StorytellingA successful personal brand is a cohesive narrative that spans visual elements, mission statements, values and the overall customer experience. Elements such as logos, taglines and brand guidelines all contribute to a visual identity that becomes synonymous with the company's values. A personal brand must speak with one sole voice across all channels to build trust, the main currency of business, and recognition.Personal Branding as a Strategic Path to Business SuccessSavvy freelancers understand that their personal brand is intricately linked to the success of their business. Customers are increasingly looking for businesses led by authentic and influential individuals.Navigate the Branding Landscape with IntentionPersonal branding offers you the chance to authentically connect with your audience and shape your professional journey. Freelance translators should recognize that a successful brand often rests on the shoulders of an authentic and influential leader.As a small business owner, as I try and navigate the complex landscape of branding, the key lies in aligning personal and business values, embracing authenticity and understanding that the two are not mutually exclusBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week I spoke to Susanna Reay about how online presence and visibility is absolutely essential for online service providers. Here are just a couple of takeaways from this wide-ranging conversation: Score app is a very useful way to get more qualified leadsA quick online search is the first port of call for prospective clientsShowing up is so much more important than outdated keyword stuffing Personal stories are memorable and help people relateAcronyms used: EEAT - Experience, Expertise, Authoritativeness and TrustworthinessContact Susanna: Website:  Business Spark Scorecard:  Book: The Introvert Way® Roadmap: Book recommendation: Playing Big by Tara Mohr Please enjoy!https://open.spotify.com/episode/6lHnnYSIyvXjt8M423i6drBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

How to use storytelling in your content marketing...The importance of storytelling in sales and marketingIf you want to build a daily-weekly-monthly lead engine then you need to learn how to weave stories into your marketing copy and content to drive traffic to your online assets and start conversations that convert to sales.Here are 3 things I do in my own storytelling: 1. Select a relevant story: look for a story related to YOUR service. This may be a personal story, a client win experience or even a successful case study or testimonial. The important thing is that the story resonates with your audience.2. Convey values and emotions: use storytelling to convey your personal brand's values and trigger emotions in your audience. This will generate a deeper connection and will make your message more memorable.3. Use visual language: accompany your story with images and visual elements that strengthen your message. The power of visualization will help get your audience more involved with your story.Just remember, storytelling is a powerful selling tool, as it enables us to connect to our audience in a unique and memorable way. Use these key points to build an effective and captivating sales argument.Stories sell. It's as simple as that.Download our FREE storytelling worksheet:https://entrepreneurialtranslator.com/storytellingBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week I had the enormous pleasure of interviewing Rebecca Hollis who heads up the growth division of Score App. I am a score app user myself and put out a deep dive survey shortly before Christmas. The insights I received were most valuable to position my offers before my own audience. Here are 3 things this nifty tool can do for your freelance translation business: In-Depth Market Analysis:Score app provides you with a comprehensive and in-depth market analysis, enabling service providers to gain valuable insights into industry trends, competitor performance and customer behavior. By leveraging the tool's capabilities, service you can make informed decisions about their offerings, pricing strategies and overall business approach, ensuring you stay relevant and competitive in a changing market.Targeted Customer Engagement:With its market insights, Score app helps service providers identify and understand their target audience much more effectively. This enables you to tailor your marketing and outreach strategies, ensuring you connect with the right customers at the right time. By lasering in on the preferences and needs of your audience, you can enhance customer engagement and build stronger, more longlasting relationships.Strategic Business Growth:By leveraging the data and analytics provided by Score app, you can strategically plan for business growth. The tool enables you to identify untapped opportunities, assess potential risks and develop data-driven strategies for expansion. Whether entering new markets, diversifying services or optimizing existing processes, you can use the insights gained through Score app to fuel strategic decision-making and foster sustainable business growth.Click here to take my deep dive survey: Is your freelance business ready to scale?Sign up to score up here Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

This week I had the immense pleasure of interviewing global personal branding, virtual hiring expert and my own business mentor, Chris Ducker. Chris Ducker is a serial entrepreneur and author of the bestselling books, Virtual Freedom and more recently, Rise of the Youpreneur.Based in Cambridge, England, Chris owns and operates several businesses, including the VA recruiting hub, VirtualStaffFinder.com and the personal brand enterprise education company Youpreneur.com. He is regarded as one of the top experts in the world on the subjects of remote team building and scaling an expert business.Since 2008, Chris has been a trusted international business mentor, keynote speaker and podcaster, and currently spends most of his time working with successful entrepreneurs, as well as investing in and advising startup companies.His work is regularly published on ChrisDucker.com and he can be followed on Instagram and LinkedIn.Grab your headphones and do listen in closely to this conversation. Here are the notable nuggets Chris and I discussed: The nitty gritty of youpreneurship, personal branding and the unique business of youHow the sales and marketing field has evolved from Zig Ziglar (one of Seth Godin's mentors) to Chris DuckerHow lead generation is like priming a pump Leveraging the skills of a VA as a service provider to perform repetitive tasksThe importance of health and wellness at work...and just a few moreMy top takeaway from this conversation: The business of you. Now that's the power of personal branding and that's exactly how you stand out in a crowded market. Remember to lean into your own uniqueness in your branding. You got this. Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Last Saturday and for the first time ever, I spent an entire afternoon at an online journaling workshop. It lasted a whopping 4 hours and boy did it go by in a flash!Journaling is a super personal practice that has various benefits ranging from self-reflection to improved mental health, stress reduction and enhanced self-awareness.There are different types of journals: gratitude journals, bullet journals, dream journals and reflective journals.Me? I dig gratitude journals the best. This time I just used simple content prompts in a google doc. So why do I do it? Simply put for intentional goal setting, creativity, problem-solving or tracking my own personal and business growth.There are online and physical handwritten journals. You can even find journaling platforms or apps out there.Online journals are convenient and user-friendly especially for non-professional writers like me.At first I must say it was a tad challenging to time block and sit down and do it. But it could gradually become part of my routine like brushing my teeth.I wholeheartedly encourage you to give journaling a try and share your feedback with your close circle.As it's still the top end of the new year and an optimal time for goal setting I've created a practical worksheet with all the content prompts for you to use.Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Happy New Year 2024! I hope you are feeling the new year vibes and are ready to smash your business and life goals out the park this year!Our online webinar How to Find More Clients Than you can Poke a Stick at will be held on Tuesday 23rd January at 16h CET. This webinar dives deep into 3 main obstacles holding freelance translation business growth back and offers some robust solutions to these problems. The webinar is free of charge but you do need to register. Please sign up here: Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Have you ever sat down to write a blog or social media post and you just froze? Not because of fear or imposter syndrome, because those are 100% real, too. But instead, you froze because you just didn't really know what it was that your ideal customer wanted or needed from you. This can really feel like you're just pulling any old idea out of a dark hole.Now, of course, we all suffer from writer's block at some point, but what is worse is not understanding WHO you're serving and WHY. This can be the death of a business before it's even started.In today's episode, I'm talking about how to identify your Ideal Customer Avatar (ICA). So why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don't know WHO they are, your business won't have a solid foundation on which to build.Your ICA represents your ONE single PERFECT customer.This ONE single person is the potential customer who wants and needs YOUR content, or YOUR services. This is also a person that you LOVE to work with. Win-win!There are specific ways to really hone in on who this person is: what they like, what they don't like, what their aspirations are, and most importantly, what their fears and pain points are. And surprise, surprise…when you know all this, you won't be sitting there frozen at your computer not knowing what to create or to say in your next social media or blog post.You'll be happily creating solutions to their wants and needs — something they'll actually pay for!You're not just building your business as a hobby, right? I know you're not, and that's why I want you to get laser focused and know how to serve your ideal customers best!I've even created a super helpful worksheet for you to print out and use as you build out and define YOUR very own ICA.Please enjoy!https://www.buzzsprout.com/2025705/episodes/14010170*Action step: Download your FREE ideal customer avatar worksheet athttps://lnkd.in/dA_4y6en#ClientFocus #NicheExpertise #TranslationMastery #ContentCrafting #IdealClientJourney #LanguagePrecision #MarketInsights #TailoredTransportlations #CustomerPersona #ContentStrategyWins #NailYourNicheBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Not having an adequate SEO strategy is THE number one mistake I see translators make time and again with their online presence. If they have a website it's always very nice but they are not doing nearly enough to drive traffic and eyeballs to it. That's like wearing Harry Potter's invisible cloak. If prospects can't SEE us how on earth will they BUY from us? Essentially, onpage SEO helps us build a constant pipeline of warm leads for our translation business. As I´ve said before, everything comes downstream of lead generation so this is a fundamental topic to gear us up for success. Pay careful special attention to: Title Tags Unique to each page and contain relevant keywords. Limit length to 60 charactersMeta DescriptionsFragments of text appearing in the search results describing page contentUnique and attractive with relevant keywords. 160 characters in lengthHeaders (H1, H2, H3)Help to structure the webpage content and facilitate readingGood for users and search engines.... Download the full content in our actionable worksheet at https://entrepreneurialtranslator.com/onpageseoPlease enjoy!https://www.buzzsprout.com/2025705/episodes/14090538Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

After earning their spurs with a few years under their belts, most translators graduate to marketing to direct clients. Direct clients pay higher fees and it's much better working directly with the end client with no intermediaries. This helps getting queries answered quickly and optimizing the quality of the work. However, translators must also be aware that direct clients can be more demanding and throw you extra requests (e.g. for DTP, other language combinations, etc). On balance I much prefer working with the client directly. Here are a few marketing ideas for your direct client prospecting:1. Use your agency end clients as inspiration (DO NOT POACH)2. European higher education institutions with academic programmes in English 3. Industry professional associations with a membership directory or events page4. ....You can find the rest of the content and how I contact direct clients in my own business in this downloadable worksheet on our website. Please enjoy!Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

**Pre P.S. Our Black Friday special offer is now LIVE and piping HOT (hottest deal in town!) 

Extra! Extra! Get Ready to Dive Deep Behind the Headline with ITI Bulletin Editor Radhika Holmstrom in this Unfiltered, Unapologetic Podcast Interview!In this week's episode I chat with Radhika Holmstrom, editor of the widely read ITI Bulletin journal. It's a jolly good rag so do grab a copy and have a read.  Here are some notable nuggets from our wide-ranging conversation:Everyone is edited with at least a few tweaks to the copy in line with house styleFlow and structure are also important for a sequential, coherent argumentGood copywriting is a fine art tailored to the specific readership at issueCopywriters must always beware that commercial bias doesn't seep into the copyPlease enjoy!https://www.buzzsprout.com/2025705/episodes/13706141Don't forget to hit the + plus in Apple podcasts or itunes subscribe in Spotify so you don't miss new episodes.*Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

In this week's episode I chat with Nicki Bone, current ITI Board Chair. Here are the main takeaways from our wide-ranging conversation:the ITI is the voice for T&I professionals including coporate and academic membersthere is a wide range of subject and language networks to get involved withthe ITI advocates tirelessly on behalf of its membershipconsider AI not a threat but more as an opportunity tp lean intomarketing is an absolutely essential skill for small business ownersBook references mentioned;The Strength of Ties by Mark GranovetterThe Keeper of Lost Things by Ruth HoganIf you are considering joining more than 3000 members and signing up to the ITI, please visit the website for further information.Please enjoy!Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career