Podcast appearances and mentions of miguel leal

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Best podcasts about miguel leal

Latest podcast episodes about miguel leal

Taste Radio
Yes, Somos Made Mistakes. But The Fix Is Helping Them Make (And Feed) Millions.

Taste Radio

Play Episode Listen Later Jul 23, 2024 42:17


When Miguel Leal and his co-founders launched the modern Mexican food brand Somos Foods in 2021, they believed they were introducing a “Goya for millennials.” It turns out that Somos was more suited to be a “Rao's for all consumers.” Miguel is the CEO of Somos Foods, which he founded with Kind Snacks founder Daniel Lubetzky and Rodrigo Zuloaga, who, like Miguel, is a former Kind executive. Somos markets clean ingredient “simmer sauces,” salsa, rice and beans produced in Mexico and made using traditional techniques, according to the brand. The products are distributed in over 11,000 retail doors, including Target, Publix, Whole Foods Market, Walmart and Albertsons. While the founders' original concept – to “re-envision Mexican cuisine in the U.S. with a focus on authenticity, convenience, and sustainability” – has remained consistent, the communication of that message has evolved. Somos is now positioned as a brand for “Mexican meal solutions.” Miguel says that the shift required the company to rethink nearly every aspect of the business, including marketing and product development. The undertaking was challenging and, at times, humbling for Miguel and his co-founders, each of whom have decades of experience in the food industry. In this episode, Miguel speaks about the genesis of Somos, how he and the team came to the realization that the brand needed to adjust its positioning, mistakes that, in hindsight, were avoidable, identifying areas for improvement in how the products tasted and were named, and how their timeline for an potential acquisition has changed significantly. Show notes: 0:35: Miguel Leal, Co-Founder & CEO, Somos Foods – Taste Radio editor Ray Latif visits with Miguel at Somos HQ in Stamford, Connecticut where the entrepreneur chats about the brand's new simmer sauces, his roots growing up on the Mexico/U.S. border and how his profession career is anchored in food marketing. He also explains how the creation of Somos came from he and his co-founders being “frustrated with the options at US grocery,” how they erred in trying to build the brand in a similar way to how Kind Snacks was built, why he compares Somos to Legos and the meaning behind its name. Miguel also discussed the company's emphasis on simple messaging and easy food prep for consumers, why he thought that at the outset that “in 3-5 years Somos could be a great acquisition target” and how he communicated the shift in strategy to the company's investors. Brands in this episode: Somos Foods, Kind Snacks, Cholula, Goya, Rao's

Cracks Podcast con Oso Trava
#289. Miguel Leal - Sobrevivir como Inmigrante, el Creciente Mercado Hispano, Superar una Traición y Sobreponerte a la Adversidad

Cracks Podcast con Oso Trava

Play Episode Listen Later Jul 22, 2024 98:57


Dime qué piensas del episodio.Miguel Leal IG: @CheeseGuySuccess es fundador de Mexican Cheese Producers y ampliamente considerado como el “Padrino del queso mexicano” en los Estados Unidos y autor del libro “La Casa que el Queso Construyó.”Por favor ayúdame y sigue Cracks Podcast en YouTube aquí."Debes tocar fondo para entender que todavía te falta qué aprender."- Miguel LealComparte esta frase en TwitterEste episodio es presentado por Hospital Angeles Health System, el programa de cirugía robótica más robusto en el sector privado en México y por BEEK, la plataforma de audiolibros en español que te regala 7 días de contenido ilimitado.Uno de seis hijos criados en la pobreza, Miguel llegó a Wisconsin sin dinero y hablando poco inglés. Miguel se asoció para trabajar con los Amish en Ohio para producir y vender a mano ruedas de queso Cotija de 60 libras en el área metropolitana de Chicago, creando la empresa que posteriormente vendió a Sigma Alimentos en más de 50 millones de dólares.Hoy Miguel y yo hablamos de detectar oportunidades, de diferenciarte de tu familia, de sobrevivir a una traición y de construir un legado.Qué puedes aprender hoyCómo funciona el negocio del quesoLa soledad de un migrante y salir de la depresiónPor qué la pareja es la decisión más importanteCómo crear un negocio aprovechando oportunidades*Este episodio es presentado por Hospital Angeles Health System.Una de las áreas en las que el avance tecnológico está generando más impacto es en cirugía robótica que permite intervenciones con menos sangrado, menos dolor, cicatrices más pequeñas y una recuperación más rápida.Hospital Angeles Health System tiene el programa de cirugía robótica más robusto en el sector privado en México. Cuenta con 13 robots DaVinci, el más avanzado y versátil del mundo y con el mayor número de médicos certificados en cirugía robótica y con la cantidad de horas necesarias para poder operar ya que tiene el único centro de capacitación de cirugía robótica en el país.Este es el futuro de la cirugía. Si quieres conocer más sobre el programa de cirugía robótica de Hospital Angeles Health System y ver el directorio de doctores visita cracks.la/angeles Consulta a tu médico.*Este episodio es presentado por BEEK.Si me conoces sabes que soy un consumidor voraz de audiolibros y he probado todo tipo de aplicaciones para seguir nutriendo mi mente mientras manejo o hago ejercicio pero sin duda alguna, BEEK es por mucho mi favorita.Con BEEK puedes convertirte en una máquina de aprendizaje porque con solo 15 minutos al día puedes leer más de 12 libros al año.Tienen más de 250,000 títulos y puedes escuchar resúmenes de "best-sellers" en menos de 15 minutos o escuchar libros completos, incluido mi libro, Haz lo que Importa, para nunca dejar de aprender.BEEK te regala 7 días de prueba y después contenido ilimitado por solo $167MXN al mes en un pago anual de $1,999MXN al suscribirte a BEEK. Ve el episodio en Youtube

Pediatras En Línea
Todo lo que debemos saber sobre la tos con el Dr. José Miguel Leal (S3:E51)

Pediatras En Línea

Play Episode Listen Later Jun 18, 2024 19:30


En junio y julio del 2024, estamos transmitiendo algunos de nuestros episodios más escuchados durante la tercera temporada. Reanudaremos con nuestra cuarta temporada en agosto del 2024. Muchas gracias a todos nuestros oyentes por su apoyo y por compartir nuestros episodios de "Pediatras en Línea". Continuando con la serie de entrevistas llevadas a cabo en Guatemala, durante la cumbre de ALAPE, (Asociación Latinoamericana de Pediatría), este episodio fue grabado en la VI Conferencias de Actualización Pediátrica de la Asociación Latinoamericana de Pediatría y el LXVI Congreso Nacional de Pediatría ASOPEDIA 2023. Una vez más tenemos como invitado al Dr. José Miguel Leal en Pediatras en Línea donde abordamos el tema de la tos, en qué consiste, causas, cómo se mejora y los mitos alrededor de este síntoma, que no es una enfermedad. El Dr. José Miguel Leal es Médico y Cirujano, egresado de la Facultad de Medicina de la Universidad San Carlos en Guatemala. Realizó una maestría en Pediatría en el Instituto Guatemalteco de Seguridad Social, con grado académico Magna Cum Laude y la especialidad en Neumología pediátrica en el Instituto nacional de Pediatría en Ciudad de México, avalado por UNAM. Es profesor y asesor de tesis de postgrado, y es el actual Presidente de la Asociación Pediátrica de Guatemala (AsoPedia), miembro de Asociación Guatemalteca de Neumología y Cirugía de tórax y miembro de Asociación Latinoamérica de Pediatría (ALAPE).    ¿Tienes algún comentario sobre este episodio o sugerencias de temas para un futuro podcast? Escríbenos a pediatrasenlinea@childrenscolorado.org. 

Startup to Storefront
SOMOS | Miguel Leal - The Future of Mexican Cooking at Home

Startup to Storefront

Play Episode Listen Later Feb 20, 2024 28:41


Welcome to this weeks episode, recorded using Riverside, your all-in-one online podcast and video studio.  This week's guest is Miguel Leal, Cofounder and CEO of SOMOS. Miguel created SOMOS alongside his friends Rodrigo Zuloaga and Daniel Lubetsky after coming to the United States and being disappointed with the options for creating truly delicious Mexican meals at home. Discover why the market for cooking Mexican food at home is projected to grow to 30 billion dollars in the next five to ten years. Join us as we discuss the importance of cooking Mexican cuisine and why it is becoming as popular as Italian food. As consumers begin to spot the brand's brightly colored packaging (inspired by Mexican alebrijes) of all non-GMO plant-based entrees (all microwavable in 90 seconds), rices, beans, chips, and salsas in stores, Miguel hopes they will also discover a Mexico far more diverse than rice and beans. In this episode you'll learn: The story behind starting a CPG brand. How Mexican food surpassed Italian during COVID. The 30 Billion Dollar Mexican cooking market. The idea behind Juntos Market: A Fusion of Asian and Latin American Cuisine. This episode was sponsored by Riverside: Sign up today using StartupToStorefront for 15% OFF -- sign up now   

Creative Conversation
Ideo layoffs and the end of design thinking

Creative Conversation

Play Episode Listen Later Nov 22, 2023 41:51


Ideo is one of the most famous global design agencies in the world. Founded in 1991, it is celebrated for popularizing the modern corporate mantra of design thinking. It's also known for a top-tier client list including companies such as Coca-Cola, Disney, and Apple, with estimated annual revenues of more than $100 million. But Ideo has been shedding employees since 2020. This is the second round of layoffs in 2023 alone. Ideo has since confirmed to Fast Company that it's eliminating 32% of its headcount this year. Fast Company Senior Editor Liz Stinson breaks down the reason for the layoffs and what this means for "design thinking." For more, check out Mark Wilson's piece on Ideo "People thought we were crazy." Somos cofounder and CEO Miguel Leal wanted to bring authentic Mexican food to people's kitchens. "It was time to move the cuisine forward," he said. "Eighty-two percent of Mexican food comes from a restaurant. That is not the same for Italian food. That is not the same for Chinese food. That is very peculiar to Mexican food. And because of the size of the market, it's a $68 billion market. We just thought, what a great opportunity to become the spaghetti and sauce of Mexican food." And speaking of home cooking, Happy Thanksgiving!! For more MIC behind-the-scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

Most Innovative Companies
Ideo layoffs and the end of design thinking

Most Innovative Companies

Play Episode Listen Later Nov 22, 2023 41:51


Ideo is one of the most famous global design agencies in the world. Founded in 1991, it is celebrated for popularizing the modern corporate mantra of design thinking. It's also known for a top-tier client list including companies such as Coca-Cola, Disney, and Apple, with estimated annual revenues of more than $100 million. But Ideo has been shedding employees since 2020. This is the second round of layoffs in 2023 alone. Ideo has since confirmed to Fast Company that it's eliminating 32% of its headcount this year. Fast Company Senior Editor Liz Stinson breaks down the reason for the layoffs and what this means for "design thinking." For more, check out Mark Wilson's piece on Ideo "People thought we were crazy." Somos cofounder and CEO Miguel Leal wanted to bring authentic Mexican food to people's kitchens. "It was time to move the cuisine forward," he said. "Eighty-two percent of Mexican food comes from a restaurant. That is not the same for Italian food. That is not the same for Chinese food. That is very peculiar to Mexican food. And because of the size of the market, it's a $68 billion market. We just thought, what a great opportunity to become the spaghetti and sauce of Mexican food." And speaking of home cooking, Happy Thanksgiving!! For more MIC behind-the-scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

Empowering Entrepreneurs The Harper+ Way
From Mexico to Wisconsin, The Success Story of Miguel Leal, the Godfather of Mexican Cheese

Empowering Entrepreneurs The Harper+ Way

Play Episode Listen Later Nov 15, 2023 40:15 Transcription Available


We have the privilege of hearing from a remarkable guest, Miguel Leal, who is known as the "godfather of Mexican cheese." Miguel has not only conquered the cheese world but has also found success in real estate and the food industry. He has ventured into organic farming, aiming to educate and support farmers in capitalizing on the growing demand for organic food. But that's not all - Miguel has even developed his own breed of dogs for hunting, search and rescue, and guarding. We are honored to have him join us on the show today.During our conversation, Miguel shares his inspiring journey, from humble beginnings in the cheese industry to building a thriving business that could function without his full involvement. We discuss the importance of support, concentration, and seizing opportunities while also being cautious about spending recklessly and getting into debt. We also delve into the decision-making process of exiting a business venture and exploring other opportunities as entrepreneurs.Not only does Miguel share his personal experiences, but we also explore the challenges faced by entrepreneurs, including language barriers and knowing when to move on from one venture to the next. We also touch upon the speaker's own involvement with the University of Wisconsin, where they are working on consistency in cheese and breeding dogs, as well as organic farming. With so many exciting endeavors, we can't help but wonder how many more projects the speaker has in the pipeline.His book, The House That Cheese Built.Running a business doesn't have to run your life.Without a business partner who holds you accountable, it's easy to be so busy ‘doing' business that you don't have the right strategy to grow your business.Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the lifestyle you envision. In order to do that you need a clear path to follow for successOur clients enjoy a proactive partnership with us. Schedule a consultation with us today.Download our free guide - Entrepreneurial Success Formula: How to Avoid Managing Your Business From Your Bank Account.Copyright 2023 Glenn Harper

Business Bros
Building a Cheese Empire with the "Godfather" of Mexican Cheese, Miguel Leal

Business Bros

Play Episode Listen Later Nov 8, 2023 25:56


1251 Ladies and gentlemen, today we have a truly inspirational guest whose journey from humble beginnings to becoming the 'Godfather of Mexican Cheese' in the United States is nothing short of remarkable. From a cardboard bed in a cheese factory to pioneering the production of specialty Mexican cheeses, His story is a testament to grit, innovation, and entrepreneurial spirit. But that's just the beginning. Stay tuned as we delve into his cheese empire, his commitment to sustainable farming, and his quest to develop a unique national dog breed for Mexico! Let's welcome to the show Miguel Leal! Website: https://www.thehousethatcheesebuilt.com/ Social Media: Instagram: https://www.instagram.com/cheeseguysuccess/ __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs
135: The Godfather of Mexican Cheese, Leader of a Multi-Million Dollar Business

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs

Play Episode Listen Later Oct 17, 2023 18:37


In today's podcast, we talk to Miguel Leal, who is widely regarded as the “Godfather of Mexican Cheese” in the United States. Miguel tells us how he moved to the U.S. from Mexico when he was a teen for an apprenticeship at a Wisconsin cheese factory. Although he didn't know the language, had no money, and had little education with a learning disability, his hard work and determination pushed him through the tough times and led him to build—and eventually sell—a very successful business. “I took the opportunity, and I took it seriously. And I pushed because it was a lot of work. And sometimes I really didn't have money, and I didn't have credit,” he said. “I had to figure it out without going to school. And I didn't have anybody to advise me. I was alone. You have to pay attention and be even more aggressive.” The main topics of today's episode will be Miguel's words of wisdom for entrepreneurs when they are struggling to get a business going and advice for those who have a hard time with traditional learning. We will also talk about how, often, the smartest person in the room is the quietest person in the room. BONUS: Learn the difference between Mexican cheese and American cheese. Connect with Miguel: https://www.linkedin.com/in/miguel-leal-240676280/ Recorded on 8/31/23

Pediatras En Línea
Todo lo que debemos saber sobre la tos con el Dr. José Miguel Leal (S3:E12)

Pediatras En Línea

Play Episode Listen Later Oct 10, 2023 19:30


Continuando con la serie de entrevistas llevadas a cabo en Guatemala, durante la cumbre de ALAPE, (Asociación Latinoamericana de Pediatría), este episodio fue grabado en la VI Conferencias de Actualización Pediátrica de la Asociación Latinoamericana de Pediatría y el LXVI Congreso Nacional de Pediatría ASOPEDIA 2023. Una vez más tenemos como invitado al Dr. José Miguel Leal en Pediatras en Línea donde abordamos el tema de la tos, en qué consiste, causas, cómo se mejora y los mitos alrededor de este síntoma, que no es una enfermedad. El Dr. José Miguel Leal es Médico y Cirujano, egresado de la Facultad de Medicina de la Universidad San Carlos en Guatemala. Realizó una maestría en Pediatría en el Instituto Guatemalteco de Seguridad Social, con grado académico Magna Cum Laude y la especialidad en Neumología pediátrica en el Instituto nacional de Pediatría en Ciudad de México, avalado por UNAM. Es profesor y asesor de tesis de postgrado, y es el actual Presidente de la Asociación Pediátrica de Guatemala (AsoPedia), miembro de Asociación Guatemalteca de Neumología y Cirugía de tórax y miembro de Asociación Latinoamérica de Pediatría (ALAPE).    ¿Tienes algún comentario sobre este episodio o sugerencias de temas para un futuro podcast? Escríbenos a pediatrasenlinea@childrenscolorado.org. 

Your Resource For Success Podcast
Godfather of Mexican Cheese

Your Resource For Success Podcast

Play Episode Listen Later Oct 5, 2023 31:03


MIGUEL LEAL is widely regarded as the “Godfather of Mexican Cheese” in the United States. Miguel's story humbly began at a cheese factory in his native Mexico as a teenager. When he was invited to travel to the United States as an apprentice, he jumped at the chance. One of six children raised in poverty after the tragic death of his father in an earthquake, Miguel arrived in Wisconsin without money and speaking little English. As an illegal immigrant, he had no choice but to make a cardboard bed on the factory's boiler room floor. Despite these challenges—through grit, persistence, and hard work— Miguel Leal observed and learned every step of cheesemaking, from cleaning the equipment to cutting and packaging cheese for sale. He was among the first to recognize that the growing number of Latinx immigrants in the U.S. meant there would be a market for specialty Mexican cheeses, and eventually partnered with a master cheesemaker from Wisconsin to work with the Amish in Ohio to produce and hand-sell 60-pound wheels of cotija cheese in the Chicago metro area. The skyrocketing demand for his cheese led Leal to establish his own company, Mexican Cheese Producers, Inc. in 1994. He eventually constructed a state-of- the-art production plant in Darlington, Wisconsin—a prime location with access to the finest quality milk in the country. There, he continued to perfect recipes for a variety of Mexican cheeses and took out patents for the machines used to produce them. Leal eventually sold his business for $50mil to the global company Sigma Alimentos, which still uses his recipes and won the 2020 World Championship Cheese Contest with their flagship cotija cheese. Today, Miguel is a successful real estate developer with a deep investment in his new passion project: supporting Mexico's growing organic foods movement with a farm of his own, where he demonstrates sustainable, organic farming methods to communities in his native country while supporting local charitable efforts. He is also keenly interested in developing a national dog breed for Mexico related to the Argentinian Dogo, a hunting dog suited to being a loyal pet and guard dog. Instagram: @cheeseguysuccesswww.thehousethatcheesebuilt.comListen wherever you get your podcast!Your Resource for Success Podcast "TOP 10% Globally" “Subscribe Now" it's FREE and leave a review.Monetary Donations accepted support the podcast cash app $kmclemore, paypal.me/wsbillc or GoodPods "Tip Jar."WSBI Your Resource For Success - Let your voice be heard!Follow me on my YouTube ChannelSubscribe, Watch, like & Share - https://youtube.com/@wsbillcwww.wsbillc.com

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Sep 28, 2023 32:40


Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

“What It’s Really Like to be an Entrepreneur”
Learn How the Godfather of Cheese Makes a 50MM Sale with Miguel Leal

“What It’s Really Like to be an Entrepreneur”

Play Episode Listen Later Sep 18, 2023 21:24


This guest sold his business for $50mil to the global company Sigma Alimentos. This company still uses, and used, his recipes to won the 2020 World Championship Cheese Contest with his "flagship cotija cheese."Miguel Leal is widely regarded as the “Godfather of Mexican Cheese” in the United States, Miguel Leal's story humbly began at a cheese factory in his native Mexico as a teenager. When he was invited to travel to the United States as an apprentice, he jumped at the chance. One of six children raised in poverty after the tragic death of his father in an earthquake, Leal arrived in Wisconsin without money and speaking little English. As an illegal immigrant, he had no choice but to make a cardboard bed on the factory's boiler room floor.  He was among the first to recognize that the growing number of Latinx immigrants in the U.S. meant there would be a market for specialty Mexican cheeses, and eventually partnered with a master cheesemaker from Wisconsin to work with the Amish in Ohio to produce and hand-sell 60-pound wheels of cotija cheese in the Chicago metro area.  The skyrocketing demand for his cheese led Leal to establish his own company, Mexican Cheese  Producers, Inc. in 1994. He eventually constructed a state-of- the-art production plant in Darlington,  Wisconsin—a prime location with access to the finest quality milk in the country. There, he continued to perfect recipes for a variety of Mexican cheeses and took out patents for the machines used to produce them. (Biography Credit: Miguel Leal's Team)Some discussion areas include: -Lessons to new immigrants-Challenges with scaling-Diversifying product offerings-How he found qualified customers for large orders-Why it took 3 years to launch bookEpisode Music Credits: Adventure by MusicbyAden https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kuliHead to www.VincentALanci.com for additional content and more information on each guest.Support the showIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

The Relatable Voice Podcast
The House That Cheese Built: A Journey of Triumph and Transformation, with Miguel Leal

The Relatable Voice Podcast

Play Episode Listen Later Sep 15, 2023 29:23


Welcome to The Relatable Voice podcast! Today, we're in Wisconsin to chat with Miguel Leal, a successful businessman known for bringing top-quality Hispanic-style cheeses to the U.S. In 2020, he even won the World Championship Cheese Contest with his Cotija cheese. Miguel is here to share his inspiring story and talk about his latest book, "The House That Cheese Built." Find out more at: www.thehousethatcheesebuilt.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Relatable Voice Podcast
The House That Cheese Built: A Journey of Triumph and Transformation, with Miguel Leal

The Relatable Voice Podcast

Play Episode Listen Later Sep 15, 2023 29:53


Welcome to The Relatable Voice podcast! Today, we're in Wisconsin to chat with Miguel Leal, a successful businessman known for bringing top-quality Hispanic-style cheeses to the U.S. In 2020, he even won the World Championship Cheese Contest with his Cotija cheese. Miguel is here to share his inspiring story and talk about his latest book, "The House That Cheese Built." Find out more at: www.thehousethatcheesebuilt.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Moneda Moves
When Complex Flavors Meet Culture & Convenience | Miguel Leal Co-Founder & CEO, SOMOS Foods

Moneda Moves

Play Episode Listen Later Aug 30, 2023 30:49


When Miguel Leal saw American shelves representing Mexican food, he noted there was a big opportunity to create this offering: a CPG company that is both culturally-relevant and convenient. Enter SOMOS Foods, which makes Mexican food with authentic recipes and plant-based, Non-GMO ingredients. Tacos, tostadas, nachos and chilaquiles are all ready in ten minutes. His experience in building successful food brands is extensive. He previously helped accelerate growth at KIND Snacks, where he served as Executive Vice President Marketing for three years. There, he first connected with SOMOS co-founders Daniel Lubetzky and Rodrigo Zuloaga.  He is a Mexican-American food industry veteran who comes to SOMOS following two years as the Chief Marketing Officer at Cholula. Before then, he was at Danone and Diamond Foods working on the Kettle brand. His food career began at PepsiCo's Frito-Lay managing the Lay's potato chip category for nearly three years. Miguel moved to the United States to receive his MBA from The Wharton School at UPenn. A fun fact: Born and raised in Monterrey, Mexico, Miguel's favorite Mexican meal is home-cooked picadillo with rice and beans.  Follow SOMOS Foods on Instagram: @eatsomos Find SOMOS Foods online: https://eatsomos.com/ Follow Moneda Moves on Instagram: @MonedaMoves Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.

The Startup CPG Podcast
#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments

The Startup CPG Podcast

Play Episode Listen Later Jul 25, 2023 44:56


Today's episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you've been listening since the beginning, that's amazing! If this is your first episode, that's also amazing - welcome! I want to give a heartfelt thank you to each of you as listeners and to our incredible sponsors - you all have allowed us to keep the show going!I thought to commemorate the occasion, I'd share my top 100 moments on the podcast - just kidding, I'll just share 10-ish things. From most used metaphors to most surprising stories to most actionable tips to fan favorite episodes, we're going to count backwards to the #1 moment on the podcast so far. I also made a playlist in the shownotes of all the episodes mentioned in this roundup in case you want to check out the full conversations.I hope you enjoy and would love to hear from you - what's your favorite episode or moment on the show? Send me a message on LinkedIn or in the Startup CPG slack (or post it to LinkedIn!). Also, just a quick note that it was incredibly difficult to narrow down this list of moments - there are so many incredible guests and episodes not in today's roundup - I used a mix of download data + your feedback + my own memory to curate this.Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3eThis episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgEpisode Links: Playlist with all episodes mentioned #10 - The “Pure Gold Series” with Seth Goldman (4:10): From: #51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea #9 - Unlikely Meetings (6:29):  #57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson #71 Building Content Creation Muscles - Behind Dream Pops' Marketing with David Greenfeld (+ Nowhere Bakery) #8 - Shark Tank Moments (11:43):  #80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez #77 Making a deal on Shark Tank with wildwonder's Rosa Li #7 - Marriage and Dating Fundraising Metaphors (14:41):  #60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu #68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge #6 - Early Episodes (17:33):  How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola Move over coconut water - Pricklee cactus water brings health, happiness, & hydration #5 - Best Advice (23:43):  #83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya) #73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello) #81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News #4 - Fan Favorites (28:03):  #70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas) #62 Affiliate & Influencer Marketing 101 with Kim Biddle #3 - Cold Outreach (31:24):  #59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar #92 Behind the Dream [Pie] Collaboration of Ben & Jerry's and Partake Foods with Marlo Giudice #2 - Authenticity behind the scenes (36:15):  #47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal #95 GT Dave - Founder & CEO of GT's Living Foods: 25+ years of building the kombucha industry one batch at a time #1 - Liquid Death (41:37): #76 How Liquid Death is Murdering Lame Marketing with Hamid Saify July 2023 Podcast Review Contest: Enter the giveaway by completing this form (it only takes 1-2 minutes!) By completing the form, you'll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery. Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email. Thank you for listening to the show and helping new listeners find us! Shopify Links: Start a free trial and enjoy 2 months of Shopify for $1/monthKickfurther Links: Kickfurther website See how much inventory funding you qualify here Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Show Links: Join the Startup CPG Slack community (13K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics

Protestante Digital
Miguel Leal: “Queremos que se manifieste una gran victoria para Dios en Barcelona”

Protestante Digital

Play Episode Listen Later Jul 10, 2023 22:10


Del 13 al 15 e julio, varias organizaciones evangélicas se unen a más de 100 iglesias de Cataluña en una campaña de evangelismo urbano. La iniciativa de formación y misión, llamada "Barcelona Jesús te ama 2023", concluirá con una gran concentración pública el sábado 15 de julio en el Parque de les Glòries. Conversamos con el pastor Miguel Leal de COMEC, la Confraternidad de Pastores, líderes e iglesias de Catalunya, que organiza este evento. Una entrevista de Daniel Hofkamp.

Making Marketing
'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale

Making Marketing

Play Episode Listen Later Jun 22, 2023 33:48


"International foods are having a moment," said Miguel Leal, co-founder and CEO of Somos Foods. Indeed, that's the thesis of his startup, which makes Mexican food products currently sold in over 6,000 stores including Whole Foods and H-E-B. The company has been around for two years and sells products like chips, salsas as well as rice and bean packs. It first started as an online brand but quickly realized that the way to grow a brand like his is by zeroing in on grocery distribution. "Life was definitely pointing us into retail," Leal said on the Modern Retail Podcast. On the show, he spoke about the state of both CPG startups and why international foods are becoming an increasingly popular area for national grocery retailers. Leal knows a thing or two about national retail. He and his co-founders all worked together at Kind -- in fact, Kind founder Daniel Lubetzky is one of Sonos's co-founders. Leal also worked as the chief marketing officer at both Cholula and Diamond Foods. This background helped him realize that there was white space for a premium Mexican food brand. While high-end Mexican restaurants have risen the ranks in U.S. culture over the last year, "it was the same canned beans and fluorescent yellow hard shell tacos at grocery store." Thus, Somos aims to be a step above Old El Paso. So far, the idea seems to be working. Somos continues to expand into new national retailers as well as expand its product portfolio. Most recently, it launched a salsa macha condiment. "We have some big retail announcements coming soon over the summer, another big one in the fall, and then by the end of the year," he said. "But we also have some really exciting products coming into the market."

This Is Small Business
Miguel Connects With His Community to Grow His Brand

This Is Small Business

Play Episode Listen Later May 23, 2023 25:10


On Episode 28 and the season finale of the second season of This is Small Business, Andrea explores what it means to be a Latinx entrepreneur by talking to a Latino business owner that she admires: Miguel Leal, the Co-Founder and CEO of SOMOS Foods. Miguel shares all of the learnings he picked up along his entrepreneurial journey and talks about the importance of representation, sharing your brand's story, and how to leverage your community. Join Andrea as she wraps up this season and fills her small business playbook with a bunch of advice and lessons that'll help you no matter where you are in your small business journey.Did you know that we have a voicemail line? If you have questions – or maybe a small business story you'd like to share – all you have to do is click HERE and leave us a message!By submitting your voicemail, you're granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon's customer service team at amazon.com/contact-us.

Pediatras En Línea
Esterorides inhalados y asma con el Dr. José Miguel Leal (S2:49)

Pediatras En Línea

Play Episode Listen Later May 23, 2023 26:13


“Tenemos que entender que el asma es una enfermedad inflamatoria, por lo cual el tratamiento va a ir enfocado a desinflamar. Los esteroides inhalados tienen una gran función, tienen un papel predominante en el tratamiento del asma”.  Dr. José Miguel Leal   Los esteroides inhalados son frecuentemente el pilar del tratamiento para lograr el control del asma. Conocer más sobre ellos, su función e indicaciones en esta enfermedad crónica, y sobre todo tener las herramientas necesarias para educar a nuestros pacientes y familia desenmascarando mitos es crucial. Es por ello que hoy tenemos como invitado al Dr. José Miguel Leal.    El Dr. José Miguel Leal es Médico y Cirujano, egresado de la Facultad de Medicina de la Universidad San Carlos en Guatemala. Realizó una maestría en Pediatría en el Instituto Guatemalteco de Seguridad Social, con grado académico Magna Cum Laude y la especialidad en Neumología pediátrica en el Instituto nacional de Pediatría en Ciudad de México, avalado por UNAM. Es profesor y asesor de tesis de postgrado, y es el actual Presidente de la Asociación Pediátrica de Guatemala (AsoPedia), miembro de Asociación Guatemalteca de Neumología y Cirugía de tórax y miembro de Asociación Latinoamérica de Pediatría (ALAPE).     Instagram:  @drjoselealneumo ¿Tienes algún comentario sobre este episodio o sugerencias de temas para un futuro podcast? Escríbenos a pediatrasenlinea@childrenscolorado.org. 

Late Night Health
After the Elephant Recap: Food/Beverage/Beauty Panel 

Late Night Health

Play Episode Listen Later Apr 25, 2023 30:27


After the Elephant Recap: Food/Beverage/Beauty Panel In the trade media/association “After the Elephant” discussion of “Identifying the Elephant in the Room: Critical Communications Strategies in the Face of Sexism','' host of Late Night Health Radio, Mark Alyn, moderated the conversation with guests: Eric Schnell, co-founder of BeyondBrands and Beyond SKU, Jasmine Dickens, COO/operations manager of Misha's Kind Foods, and Miguel Leal, co-founder/CEO of SOMOS Foods, to respond and discuss session three of the sexism seminar series and challenge other leaders in the industry to do some deep work to make meaningful and fundamental changes when it comes to sexism within the natural products industry. The discussion included some key takeaways and memorable moments including:Schnell noted that he had a mix of emotions after watching the panel. He was “sad, angry and disgusted” at the presence of sexism in the natural products industry, but he was also happy that women on the panel finally had a platform to speak about their experiences. Schnell also noted the importance of conversations about sexism, such as this one, that “act as a catalyst for change.”Dickens was also excited to be having this discussion, but she noted that we have a very long way to go in the quest to end sexism. She noted that until recently, women were always hushed and not allowed to speak on their own experiences with sexism. She said that “we have to be willing to take risks collectively” for this change to occur. When it comes to leadership, “we need to be willing to lose an account or client to hold the abuser accountable in the event of sexual harassment.” Leal said that he is glad to be a part of this series to learn how he can play a role in ending sexism and how “all of us, especially men, can become a bigger part of the change.” Leal noted that companies need to have resources that allow an individual to file a complaint or concern to retailers, and how being heard is important for change in the future. Each guest agreed that more accountability needs to be taken when it comes to sexism in the natural products industry, especially from men and those in leadership. Additionally, empowering women through leadership roles can also be a driving force in creating a long-term change. Session Three Action Items:Stop calling employees "family."Create policies at work on how to behave.Don't ask about relationship statuses.Compliment women for accomplishments not on appearance.Leadership must set the tone for culture.Don't tell someone to "smile" (it's belittling).Prioritize women leadership on boards (by 51% or more).Boycott retailers for abusive behavior.Develop an educational program requirement for industry leaders.Be part of the change and help us say #GoodbyeElephants by learning more at https://inicivox.com

Late Night Health Radio
After the Elephant Recap: Food/Beverage/Beauty Panel 

Late Night Health Radio

Play Episode Listen Later Apr 25, 2023 30:27


After the Elephant Recap: Food/Beverage/Beauty Panel In the trade media/association “After the Elephant” discussion of “Identifying the Elephant in the Room: Critical Communications Strategies in the Face of Sexism','' host of Late Night Health Radio, Mark Alyn, moderated the conversation with guests: Eric Schnell, co-founder of BeyondBrands and Beyond SKU, Jasmine Dickens, COO/operations manager of Misha's Kind Foods, and Miguel Leal, co-founder/CEO of SOMOS Foods, to respond and discuss session three of the sexism seminar series and challenge other leaders in the industry to do some deep work to make meaningful and fundamental changes when it comes to sexism within the natural products industry. The discussion included some key takeaways and memorable moments including:Schnell noted that he had a mix of emotions after watching the panel. He was “sad, angry and disgusted” at the presence of sexism in the natural products industry, but he was also happy that women on the panel finally had a platform to speak about their experiences. Schnell also noted the importance of conversations about sexism, such as this one, that “act as a catalyst for change.”Dickens was also excited to be having this discussion, but she noted that we have a very long way to go in the quest to end sexism. She noted that until recently, women were always hushed and not allowed to speak on their own experiences with sexism. She said that “we have to be willing to take risks collectively” for this change to occur. When it comes to leadership, “we need to be willing to lose an account or client to hold the abuser accountable in the event of sexual harassment.” Leal said that he is glad to be a part of this series to learn how he can play a role in ending sexism and how “all of us, especially men, can become a bigger part of the change.” Leal noted that companies need to have resources that allow an individual to file a complaint or concern to retailers, and how being heard is important for change in the future. Each guest agreed that more accountability needs to be taken when it comes to sexism in the natural products industry, especially from men and those in leadership. Additionally, empowering women through leadership roles can also be a driving force in creating a long-term change. Session Three Action Items:Stop calling employees "family."Create policies at work on how to behave.Don't ask about relationship statuses.Compliment women for accomplishments not on appearance.Leadership must set the tone for culture.Don't tell someone to "smile" (it's belittling).Prioritize women leadership on boards (by 51% or more).Boycott retailers for abusive behavior.Develop an educational program requirement for industry leaders.Be part of the change and help us say #GoodbyeElephants by learning more at https://inicivox.com

Late Night Health
After the Elephant Session 3: Food/Beverage/Beauty Panel

Late Night Health

Play Episode Listen Later Apr 25, 2023


30:26 In the third episode of a special series, Mark Alyn moderates the food/beverage/beauty “After the Elephant'” panel discussion of “Identifying the Elephant in the Room: Critical Communications Strategies in the Face of Sexism” with thought leaders in the natural products industry. Session 3 Guests: Eric Schnell, co-founder of BeyondBrands and Beyond SKU, Jasmine Dickens, COO/operations manager of Misha’s Kind Foods, and Miguel Leal, co-founder/CEO of SOMOS Foods.

Building While Flying
Innovation in CPG and Staying True to Your Heritage - Miguel Leal, Co-Founder & CEO of SOMOS Foods

Building While Flying

Play Episode Listen Later Aug 11, 2022 19:27


Miguel Leal says he was “destined” to work in the food industry. He's an industry veteran who's served as CMO and executive vice president with brands like Cholula, Kind Snacks, Diamond Foods, and more. He and his co-founders started SOMOS Foods with the mission to “share the best of Mexico with the world.” Somos products are plant-based, nutritionally dense, gluten-free, and can be used to create a meal in 10 minutes or less.    In his conversation with Maribel Lara, Miguel shares how SOMOS Foods was born, and how family recipes play a role in their product development. He also discusses the “ownership mentality” they practice at SOMOS and how that impacts the culture they're building.    If you're feeling hungry after this episode, you can browse and order SOMOS products directly from their website.   In-flight topics: Breaking misconceptions in the food industry Building a brand that's true to heritage and culture Innovation in the CPG food industry Developing plant-based food products The meaning of the name “SOMOS” …and more!   Connect with Miguel and SOMOS Foods: SOMOS website: https://eatsomos.com/  SOMOS Instagram: https://www.instagram.com/eatsomos/  Miguel on LinkedIn: https://www.linkedin.com/in/miguelleal/

Making Room
Bold Flavors & Rich Culture From the Heart of Mexico w/ Miguel Leal

Making Room

Play Episode Listen Later Aug 1, 2022 43:58


It was the summer after my senior year of high school. I had just graduated and I was on my way to Chiquila, Mexico. We landed, for my first time in Mexico, and drove to a remote village where everything was new to me. There was something so foreign, yet so inviting, and that combination made me dive into every experience that approached me over the next few weeks. One thing that stood out to me in such a profound way was the way the culture was food, and the food was culture. As we walked the streets, there were open air dining areas where the community gathered. Grandmas in the village were hand crafting their own tortillas with a method I could have never imagined. The salsa and vegetables were prepared in a way that revealed flavors and cooking techniques that I would have never known existed. Since coming back to the east coast, I had yet to find an option on the shelf or in the restaurants that brought me back there…until I had Somos. Through learning more about this brand and the co-founders who created it, I knew that I had so much more to learn and that it was a conversation I knew would expand all of our knowledge on the way we approach Mexican Cuisine and culture. Through this conversation with Miguel Leal you will hear: What role food plays in the average Mexican household.The main difference in the food culture between America and Mexico. Through working in many of the leading retail food brands, what led Miguel to start Somos.What sets Somos apart from other Mexican food brands and ways you can use each product.What we all can adopt from Mexican table culture. Miguel said through this conversation, “Once you fall in love with the food, you fall in love with the culture. That's what we want to do at Somos. I want to bring two neighboring cultures together, one taco at a time.” My hope is that this conversation does exactly that! ------------------------------------Visit This Episodes Sponsors Cotier Brand:Save 15% on conversation napkins at Cotier w/ code Gather15 through their website here!

The Month End Podcast
Episode 22: Miguel Leal • Somos

The Month End Podcast

Play Episode Listen Later Jun 29, 2022 34:58 Transcription Available


The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest's unique background in a casual, conversational tone.• • •In episode twenty two, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Miguel Leal of Somos Foods.  Leal shares his story of bringing healthy, easy-to-prepare, authentic Mexican food and ingredients to a competitive market.  This episode offers detailed insight into market positioning and the importance of relationships in the industry and across the supply chain.SHOW NOTES and VIDEO RECORDING:  Accountfully Podcast Page:  http://www.accountfully.com/podcast​​sDownload/ Read the Show NotesThe Somos Website:  https://www.eatsomos.com/• • •MORE RESOURCESMore CPG Resources:  http://bit.ly/Accountfully_Resources​Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:     Facebook: http://bit.ly/Accountfully_Alliance_FB​     LinkedIn:  http://bit.ly/Accountfully_Alliance_LI​Use the power of your inventory to grow your business -Download The Inventory Handbook:  http://bit.ly/TheInventoryHandbook​

Unstoppable
258 Miguel Leal - Co-Founder & CEO of SOMOS Foods

Unstoppable

Play Episode Listen Later Jun 15, 2022 40:22


Miguel Leal, Co-Founder and CEO of SOMOS Foods, grew up eating delicious, authentic Mexican cuisine. Frustrated by the lack of great options in America for authentic, tasty, vegan Mexican food, he decided to partner with former Kind Snacks execs to make change happen. Learn more about Miguel's journey on this episode of #TheKaraGoldinShow. Sponsored by - NetSuite - Head to NetSuite.com/kara for a special one-of-a-kind financing offer. Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/258 List of links to resources mentioned in episode, suggested reading & social media handles: Check out SOMOS Foods' website: https://eatsomos.com/ Connect with Miguel on LinkedIn: https://www.linkedin.com/in/miguelleal/

The Startup CPG Podcast
#47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal

The Startup CPG Podcast

Play Episode Listen Later Jun 7, 2022 43:47


Today I'm thrilled to share a conversation with Miguel Leal, Co-Founder and CEO of SOMOS, a new brand bringing food from the heart of Mexico to your home. Miguel co-founded SOMOS alongside two former co-workers and KIND Snacks executives, Daniel Lubetzky and Rodrigo Zuloaga. With decades of food industry experience, Miguel most recently spent two years as the Chief Marketing Officer at Cholula following his three years as the CMO at KIND. As you'll hear in the episode, I may have developed a slight obsession for SOMOS products after trying, and once you try the Unusually Think and Crunchy Tortilla Chips, you'll understand. Listen in to this episode to hear Miguel share about the story behind SOMOS, building an authentic and clear brand identity, launching in thousands of retailers including HEB, Kroger, and Sprouts and supporting those launches with a digital strategy, the decision to launch with a large portfolio of SKUs in multiple categories, creating the SOMOS team, and more.

Startup To Scale
41. From KIND to SOMOS, Launching a Made in Mexico Brand, with Miguel Leal

Startup To Scale

Play Episode Listen Later Apr 29, 2022 26:26


SOMOS is a new line of authentically made in Mexico meal-kits co-founded by Daniel Lubetzky (founder of KIND), Rodrigo Zuloaga, and Miguel Leal. Join me as I talk with Miguel to learn how they decided to launch the brand, overcame supply-chain obstacles, and are creating a story resonating in households across America. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The Story of a Brand
Somos - Mexican Food that's Plant-based, Non-GMO, Gluten-free

The Story of a Brand

Play Episode Listen Later Apr 28, 2022 36:26


This episode is brought to you by Sendlane.   Somos is on a mission to bring the best of Mexican food to the world, says Miguel Leal, Founder and CEO of Somos.   Authentic, contemporary Mexican cuisine is no stranger to restaurants - particularly in larger cities - but it's missing from store shelves, Miguel explains. That frustration led to the creation of Somos.   "I think there are great brands that do a really good job marketing Tex-Mex and Cal-Mex foods on the shelf," Miguel says. "And then there are other great brands that do a good value proposition for Mexican food. But we didn't see any brands that represented it the way we want it to come through on the shelf."   That vision was plant-based, non-GMO, gluten-free with simple ingredients and strong nutritional values, he says. The challenge was that the supply chain for those items didn't exist in Mexico.   "I almost feel like we were starting from scratch, and it took a lot of trust on our suppliers and our family farms, on our manufacturing partners to believe in this project," he says.   Once the products were initially created, Somos pushed its customers for as much feedback as possible to get the items as perfect as possible.   "Probably my favorite piece of feedback has been from people who have received our boxes, people that have tried our product have told me this reminds me a lot of what my grandma used to send me from Mexico," Miguel says.   The COVID pandemic caused several issues to the startup of the brand, Miguel says, as the founders were unable to have face-to-face meetings with suppliers and retailers - a vital strategy considering the brand's mission to sail uncharted waters.   In Part 1, Miguel talks about:   * Gratitude for symbols of support and love his family gave him before he married. * The mission of Somos. * The disconnect between Mexican food in restaurants and on grocery shelves. * The challenge of finding the right ingredients through a reliable supply chain. * How the COVID pandemic affected the business. * How the Mexican labor market has helped on the supply chain side.   Join Ramon Vela and Miguel Leal as they break down the inside story on The Story of a Brand.   For more on Somos, visit: https://eatsomos.com/    To celebrate Cinco de Mayo, now through May 5th, all SOMOS meal kits on eatsomos.com  – including the Cinco de Mayo Taco Kit – are 50% off with code CELEBRATECINCO at checkout.   Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Somos - Dispelling the Myth that Mexican food is Unhealthy

The Story of a Brand

Play Episode Listen Later Apr 28, 2022 36:46


This episode is brought to you by Sendlane.   Part of the mission of Somos is to dispel the idea that Mexican food is unhealthy, says Miguel Leal, Founder and CEO of the Mexican food brand.   "You know those yellow fluorescent tacos don't exist," Miguel says. "Mexican food was 100 percent plant-based before the Spanish Conquest era in Mexico. They are the ones that brought a lot of the animal protein that is used now in Mexican food."   Instead, authentic Mexican food is full of vegetables, legumes, and grains.   "That's why we launched first with plant-based, gluten-free, non-GMO because we wanted to completely turn over that misconception and show that Mexican food can be authentic, delicious, and also healthy and convenient," he says.   Another Somos objective is to feature regional cuisines. One of the first products is chilaquiles, a popular dish that best resembles breakfast nachos.   Miguel's life-long obsession with food began growing up in Monterrey, Mexico, where his family would journey to Texas to do grocery shopping. Fascinated by the number of choices in the stores, he began a career with big food companies after college. He fell in love with the CPG community in 2009. Being from a family of entrepreneurs, he made the next natural step to try starting a brand.   "If I had any regrets, it's that we didn't do it sooner," he says.   Somos combines online sales with retail sales as part of its strategy.   "I think we could do this company for 20, 30, 50 years and still have new things that we can bring into the market because Mexican cuisine and culture are so rich," Miguel says.   In Part 2, Miguel talks about:   * The difference between Mexican food in America and Mexican food in Mexico. * The popularity of chilaquiles. * How he came to love the CPG marketplace and community. * A tour of the brand's website. * An explanation of the brand's products. * The meaning of the name "Somos."   Join Ramon Vela and Miguel Leal as they break down the inside story on The Story of a Brand.   For more on Somos, visit: https://eatsomos.com/    To celebrate Cinco de Mayo, now through May 5th, all SOMOS meal kits on eatsomos.com  – including the Cinco de Mayo Taco Kit – are 50% off with code CELEBRATECINCO at checkout.   Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

Historias x Whitepaper
17 Creando una marca de comida mexicana para Estados Unidos

Historias x Whitepaper

Play Episode Listen Later Mar 29, 2022 13:01


Primero vinieron barritas, luego salsas y ahora sigue una apuesta más ambiciosa: transformar la comida mexicana en EUA

In the Sauce
Building a Brand Engine

In the Sauce

Play Episode Listen Later Mar 10, 2022 61:23


Miguel Leal is the Co-Founder & CEO of SOMOS, a new, U.S.-based Mexican food company that he founded with KINDsnacks veterans Daniel Lubetzky and Rodrigo Zoolowada. On this episode of ITS, Miguel shares the secret he's learned as CMO at KIND and Cholula: What every winning company must have, and how it powers the brand and the business to greatness.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Briosagolo, o Podcast
20/21 - Ep_14 - Intercâmbio #1

Briosagolo, o Podcast

Play Episode Listen Later Nov 16, 2020 65:54


Em tempo de pausa das selecções, fizemos trocas no painel, mandámos o nosso moderador para o Conversas de Bancada e recebemos o António Sanches na nossa casa. Trocámos experiências de quem faz podcasts sobre a Académica. Aproveitámos a presença do António para rever alguns dos assuntos que andam nas cogitações dos academistas nos últimos tempos. Analisámos o novo Varzim de Miguel Leal, o nosso adversário na próxima eliminatória da taça.

Radio Villa Francia
Capsula Radial - Historia de Miguel Leal

Radio Villa Francia

Play Episode Listen Later Sep 6, 2020 18:44


[CONMEMORACION] A 34 años del asesinato de Miguel Leal Diaz, Villa Francia no olvida a quienes entregaron su vida por la libertad del pueblo. Miguel Ángel Leal, nació el 15 de junio de 1968. Menor de tres hermanos, durante la Unidad popular vio como sus padres formaban parte del cambio revolucionario que se vivía en esos años. Miguel Leal desde los 14 años militaba en las juventudes comunistas, a la edad de 16 años pasa a formar parte de las filas del FPMR y así siendo parte de heroicas acciones en el comienzo de este movimiento como brazo armado del pueblo. Así transcurren los últimos 2 años de su vida, Miguel se entregaba por completo a la lucha revolucionaria por la libertad de su pueblo. El 5 de Septiembre de 1986 Miguel encabeza junto a pobladores y a otros combatientes, una marcha por el interior de Villa Francia, cuyo destino es la recuperación de alimentos en la panadería, es así como ingresa a la lugar para ayudar a escapar a la gente que estaba en el interior, Miguel toma la decisión de contener la represión, para que escaparan los pobladores, fue en ese momento en dónde cae abatido, defendiendo la retirada. RVF

A Minha Vida Dava Um Filme
Episódio 13 - Beatriz Silva (The Golden Take)

A Minha Vida Dava Um Filme

Play Episode Listen Later Nov 26, 2018 40:16


Respondemos às perguntas de Paulo Pinto, Miguel Leal, Carlota Campos, Beatriz Marçal e Mariana Batista. Falamos sobre a diferença entre Marvel e DC, os icónicos "cameos" do Stan Lee e as classificações do IMDb e Rotten Tomatoes; falamos também sobre filmes comoA Star Is Born, Mais Um Dia de Vida, Annihilation e Wonder Woman.