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The nature of Security Operations is changing. As cloud environments grow in complexity and data volumes explode, traditional approaches to detection and response are proving insufficient. This episode features an in-depth conversation with Kyle Polley, who leads the AI security team at Perplexity, about a modern blueprint for the Security Operations Center (SOC).The discussion centers on a necessary architectural shift away from traditional SIEMs, which were not built for today's scale, toward a "data lake infrastructure built for detection and response". Kyle explains how this model provides the scalability needed to handle modern data loads and enables a more effective incident response process.A cornerstone of this new model is the use of centralized AI agents. The conversation explores how these agents can be tasked with performing in-depth alert investigations, helping to reduce analyst burnout and allowing security teams to focus on more proactive, high-impact work. This approach moves beyond simple automation to create a system where AI augments and enhances the capabilities of the human team.Guest Socials -⁠⁠ ⁠⁠⁠⁠Kyle's Linkedin Podcast Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@CloudSecPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels:-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security Podcast- Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security BootCamp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you are interested in AI Cybersecurity, you can check out our sister podcast -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI Cybersecurity PodcastQuestions asked:(00:00) Introduction to Kyle Polley & The Future of SOCs(01:03) The Core Argument: Why You Must Build Your SOC Before Compliance(03:34) Beyond the Certificate: The Difference Between Being Compliant vs. Secure(04:20) Today's #1 AI Threat: The Challenge of Prompt Injection(06:00) The Architectural Flaw: Handling Untrusted Data in AI Systems(08:20) The "Security Data Lake": Moving Beyond the Traditional SIEM(15:00) The Future is Now: A Centralized AI Agent for Automated Investigations(20:06) Will AI Take My Job? How AI Elevates, Not Replaces, the Security Analyst(25:20) Redefining "Shifting Left" with Personal AI Security Agents(31:00) Can AI Reason? How Modern AI Agents Intelligently Query Logs(37:05) Rethinking Incident Response Playbooks in the Age of AI(41:00) The MVP SOC: A Practical Roadmap for Small & Medium Companies(46:08) Final Questions: Maintaining Optimism, Woodworking, and Tex-Mex(50:08) Where to Connect with Kyle PolleyResources spoken about during the episode:Easy Agents: an open-source frameworkHow to give every department their own AI Agent

In this episode of the IC-DISC show, I sit down with Ronak Shah to discuss his transition from a corporate career at Intel to entering the scrap metal business, to founding a successful scrap metal business in New Caney, Texas. We talk about the motivation behind his career shift and the mentors who guided him along the way. Ronak opens up about the challenges he faced while transitioning from a large corporate environment to a smaller, more hands-on business. We also explore Ronak's decision to sell his business and the unexpected opportunities that arose from that choice. He reflects on the experiences gained throughout his career, emphasizing the importance of taking calculated risks and adapting to change. His story offers insights into the value of connecting past experiences to current ventures, even when the path isn't always straightforward. Finally, we discuss navigating today's fast-paced digital world and the importance of maintaining a low profile on social media. Ronak's journey highlights the balance between professional growth and personal fulfillment, making this episode a thoughtful exploration of entrepreneurship and resilience.     SHOW HIGHLIGHTS I explore Ronak's remarkable transition from a corporate role at Intel to establishing a successful scrap industry business in New Caney, Texas, emphasizing his desire for more tangible work and the influence of key mentors. The episode delves into Ronak's career progression at Schnitzer Steel and Alter Trading, where he gained critical insights in non-ferrous recovery and learned the importance of agile, smaller teams in driving technological advancements. Through journaling and introspection, Ronak clarifies his professional desires, leading to the creation of Levitated Metal and reflecting on personal challenges, including his late wife's battle with cancer. We discuss the financial strategies Ronak utilized in his entrepreneurial ventures, such as leveraging IC-DISC tax advantages and aligning financial decisions with personal values. The conversation highlights Ronak's leadership insights, his decision to pursue a smaller business for personal fulfillment, and the impact of selling his business on both his professional and personal life. Ronak shares reflections on his entrepreneurial journey, touching on the lessons learned from his career, the importance of taking risks, and the role of hindsight in connecting the dots of his experiences. The episode concludes with a discussion on navigating the complexities of the modern digital landscape and the importance of maintaining a low profile in a rapidly changing social media environment.   Contact Details LinkedIn - Ronak Shah (https://www.linkedin.com/in/ronakshahpdx/) LINKSShow Notes Be a Guest About IC-DISC Alliance About Levitated Metals Ronak ShahAbout Ronak TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dave: Hi Ronak, how are you today? Roank: Good David, Nice to see you again. Dave: Likewise, and where are you calling into from? Where are you in the world at the moment? Roank: I'm at my factory in New Caney, Texas, just a little bit northeast of Houston Great. Dave: Now are you a native Houstonian. Roank: I'm not, so I moved out here in 2019 to build this factory and start this business. I think I've been to Houston once in the prior year to visit for the first time and never before, other than perhaps through the airport. So, I didn't know a lot about Houston. I'm not saying that I know a lot about Houston now, but it's been a great place to build a business. It's been a fine place for my kids to grow up. Dave: It's been good it's been a fine place for my kids to grow up. It's still good. Yeah, it's. Uh, it's kind of a, it's kind of a hidden gem in a lot of ways. Uh, you know houston is, it's got a lot going for it that if your only experience is just driving through town or going through the airport, you know, I mean you hear traffic, humidity, heat, urbanl and you're just kind of like, you know, yeah, it doesn't sound like my kind of place. Roank: Yeah, well, it would be a lot more believable if you did not have a Breckenridge background behind you. Dave: True, yeah, that is the Breckenridge background for sure. So where did you grow up then, if you didn't grow up in Houston? Roank: I grew up in upstate New York so my dad was one of the many immigrants that came over in the late 60s, early 70s. They were looking for people with medical training and background. So he came over from India, lived in New York. I was born in New York City but very soon after grew up in the middle of the Finger Lakes. We moved to Syracuse when I was in middle school and then I went to Boston for undergraduate and I bounced kind of between Boston and London and back to Boston, then to Portland, oregon, which is where I came into the scrap industry and lived for some time in St Louis. I lived there for about nine years and from St Louis to here. Dave: Okay. So what made you get into the scrap business if you didn't have a family history in it? Roank: Yeah, it was just very random, my interest in the scrap industry. I think, the truth of the answer is probably the more interesting one. So after mba I was working, I was an operations guy and I was working at intel corporation in portland, near portland oregon, and loved being in portland. It's a fine place to live. But intel was, I mean, a huge company, right, 80 000 people, and just like the process of making something that was about this big, the the size of the core diet, multiprocessor, microprocessor this wasn't sufficiently interesting to me and I was too far from it, as well as my chain organization. Yeah. It didn't feel tangible enough, and so that was one part of it. But then the other part of it as well was you know I was there as a worker bee, you know, in a reasonably senior job for someone of my age, but then, you know, in a reasonably senior job for someone of my age, but then you know intel was having difficulty. So they bring in bane and company to kind of work on strategy or whatever and so two of the guys that I went to school with that, I knew well, were like literally working literally seven layers in the organization above me, and I'm like what? and so I just hit that, I tapped out, I extracted, I was like this is just some horse crap. I, this isn't the place for me. I need to go somewhere where I'm, you know, in a, in a smaller pod, where I can really touch and feel a thing. And so I just started throwing resumes out and wound up at Schnitzer Steel. Now really, yeah, and oh really. Yeah, and it was great. It was a time of transition for Schnitzer. I don't know if it was a great transition time for Schnitzer. They were transitioning from an older style scrap company to a more professional slash corporate company of the style that it is today. So they had parts of the parts of their business were both things and for sure I liked the old thing a lot and just tons of fun being in places like Boston and Portland scrapyard when they were building big mega shredders and new factories and driving the continuous improvement process there and trying to get metrics around things. It was really a good time. I enjoyed a lot of it. I came to Alter Trading in 2010 and that was wonderful right, I owe so much of my career everything I learned everything to the team at Alter, to Jay Rabinovitz and Rob and Michael Goldstein. I learned a lot there. I did a lot of really fun stuff for them that helped transform the company into the highly successful privately owned scrap company it is today. Dave: Like on the technology side, correct yeah. Roank: So I built a few factories, non-ferrous recovery plants to process not steel non-ferrous portions of the shredder and extract more metals out of stuff that would otherwise have gone to the landfill. And it was you know, exciting to do that, and it wasn't just building the factories but really growing out the entirety of the division that became, you know, a kind of center of excellence around that function, and it's an area that you know Alter remains very strong in today. Dave: Okay, well, I am excited to get into the next part of your story. So you're living in St Louis, working at Alter, being involved in some cool stuff and forward thinking technology. So how did from there? How do you end up starting a company in New Caney, texas? Roank: Yeah, so it's no reason not to be as open and honest about it as possible. So Alter was amazing. For the first six or seven years I was there, the job was like a nine and a half out of 10. I remember I was in New York going to make this time up sometime in 2013 or something like that. I've been there for three years and the Powerball was like some huge number, like a billion dollars, and so me and some buddies that were in finance, we all bought Powerball tickets and we talked about what we would do if we won the money, and I remember I determined to say I don't know if I would necessarily quit my job, right, like I really love what I do. I still think about that today. Dave: Did any of them have the same thought? Roank: No, they thought I was just completely crazy and they weren't necessarily wrong. I think I think perhaps again I loved it, but the point of it is I really enjoyed it. It was fulfilling, I had impact, things were changing. All of that when I struggled is as that phase of what Alter needed ended and I needed to move and assist alter with other things, primarily helping them grow a tier of management that had come from the art management level into being the next business leaders of the company. Just, you know, it's kind of standard transition planning type stuff and succession planning. I struggled with doing that successfully, a role that perhaps would have been viable or successful or satisfactory for me to do had it occurred during a standard line management. You know, hierarchical management structure was hard for me to find value in fulfillment, in and I would say success in doing. Yeah, as a matrix manager, you know, as a, as a guide, as a internal consultant. I just didn't love it. I hate to put it that way. I just sure, sure and at the same time, alter was going through a certain amount of a a ton of growth, right, a lot of growth that I participated in through acquisition and internal growth as well disbanded organic growth. But it was going through a lot of growth and so the company that felt small and familial at 40 yards suddenly felt just large and 70 for me. Dave: Too much like it felt too much like Intel. Roank: Nowhere near that level. There's nothing like that. It remains a really effective, well-directed company today. But, it felt different for me and I also realized that I wasn't good at that bigger company stuff. You know, my way of thinking about things didn't scale successfully to that level. I would not be the right guy at that level and this is an unfortunate thing to say. But I chose to. I did not want to change. You know, I thought about so. My boss for many years there was Jay Rabinowitz, who was, until he retired recently, the CEO of Alter Trade. He was fascinating. His ability to grow into the mindset required, the management rank that he was in at the time, or growing into, was phenomenal. And so a guy that if you only knew him 30 years ago was a rough and tumble scrap guy was and you've seen him on podcasts and things like that. It became and presents fully as and fills the shoes of a methodical, thoughtful, mature and a CEO who does a great job of leading A 1,200, 1,500 person organization. You would have never thought that if you only knew him 25 years ago perhaps, but his ability to grow was really phenomenal. For, by choice or by capability or whatever it was, I did not have or want that and so I wanted something dramatically smaller. Dave: Okay. Roank: And so I spent a bunch of time not just thinking about it but literally journaling about it. Because when you just think about these type of problems in your mind like hey, what do I want to do professionally? Yeah, you can just ping pong in your brain. And what I found helped me through the process was writing it down. And if you remember, back in high school, your English teacher would tell you to you know write a draft of the story, or an outline, and then a draft and then the final essay. I mean, I don't know about you, but I would never do any of that crap. But I did this time and I found that, like the first draft was, you know, just vomit on a page of orally thought out concepts and beliefs. And so I wrote it again and it was clear. And I wrote it again, it was clear. It helped me really understand what I liked and didn't like and what I wanted and didn't want from the next phase. And it was a time when, you know, my kids were just about to graduate middle school. If I was ever going to leave St Louis, this was the time to do it. It was not going to be easy. It was not easy for them to leave St Louis, but that's when. That's how I made that choice. I was uncertain as to what I would do. Right, I was out there both looking at shredder yards to buy as well as businesses. To start, I looked at a wire chopping plant. I ultimately built a heavy media plant. I did look at and made successful offers on a couple of different shredders, but none of that actually panned out and in the end I raised a bunch of money, moved out to Houston, built this thing. Dave: That is a great story and your kids ended up adjusting okay to, because I believe you live in one of the really nice master plan communities around Houston. Roank: Yeah, and they've adjusted well. I think my son is glad that we moved down here. My daughter is a little bit on the fence, but she was younger when we moved. Both my wife my late wife and I in many ways would have probably preferred where we lived in. Dave: St Louis, it was a small town in Kirkwood. Roank: You're familiar with it, but here it's been great. The Woodlands is a, you know, magical little bubble of a place to live. It's got everything you need. It's 25 minutes to the factory. All of it has been, from that perspective, just fine. When my wife got cancer, we were right here at MD Anderson. You know a lot of that stuff worked out. Dave: That is great. So tell me what your business premise was for Levitated Metal. So maybe give just a little background. What does the company do? Roank: Sure, so we're a heavy media flotation platform. What we do is we buy a thing called Sorba and we make aluminum Twitch. But stepping back from that to people that don't know what any of those words mean, our suppliers are the largest scrap metal processors in the region. Right, the states who will buy something like an old 2008 ford 500 sedan that's at the end of its life, yeah, shred it into fist size and smaller pieces, extract all the steel out with a magnet and then extract all the other metals like aluminum from the engine, copper, brass zinc, die, cast through other technologies. That aluminum, copper, brass zinc all is mixed up together in little pieces in a giant pile and that product is called a made up word Zorba by the industry. They make lots of it inside of houston. probably 15 million pounds to 18 million pounds of it is made every month right I buy that it's useless the way it is because you can't melt it, because it's got too many different types of metals in it and it doesn't make a useful alloy. But if you can get the aluminum out, that aluminum is super valuable because that aluminum you know used to be the engine block of a old car. It's a pretty tight chemistry match to the alloy required for the engine block of a ford f-150 a 2005. So through a density flotation process using water and ferrosilicon, we can change the density of that water so we can actually float the aluminum out. Dave: Hence the name levitated. Roank: Yeah, it's not a novel technology. I buy the equipment from some dude in Italy. There are well over 100 of these kind of plants in the world, maybe a little less than a dozen when levitators started up in the united states and a very what it sounds like a simple process is a royal pain in the rear. That actually managed because it's a very analog system with all sorts of weird chemistry and other things involved and a challenging plant to rot. But you know, we do a pretty decent job of it. Dave: Now, why did you pick New Caney, texas? I've been to St Louis, in fact, I was just there last month. They appear to have plenty of land around that place, you know, especially across the river in uh, is that illinois? That's just east so why? Didn't you just buy some land and do it up there? Roank: so where these plants, where the competitive plants exist, are relatively close to where their consumers, the aluminum smelters that would buy the recycled aluminum, are, and that's generally already in that area. So there are plenty of plants in that area. Dave: Okay. Roank: Down here in Houston. What was the case when I chose to move down here it became very quickly not the case, because two other people also built plants was that there was a large market in Mexico that did not have access to this type of material because there were no media plants in Texas or along the Mexican border. And aluminum manufacture in Mexico was growing incredibly well, much like the rest of their economy, and so what I saw was a consumer need right mexican heavy media plants, a set of suppliers in the texas area that did not have a domestic buyer for their zorba and so good supplier footprint and, at the time, a relative lack of competition. But I didn't realize. So, like two months after the financial raise was done and everything like that was, there were in fact, two more plants that were in the process of being built. They both started, you know, six to 12 months after mine did not so far away. There's one up near dallas, there's one up in arkansas so it became a little bit more competitive, though in truth that has not really changed the calculus on anything in a great way. It hasn't really improved the deal too much. Dave: Okay, and it was you started with, just a green field, right? Roank: Yeah, it was some trees and dirt and 10 acres. It was some trees and dirt and 10 acres and I started with dirt work and stormwater and concrete and buildings and equipment and built the whole thing. Dave: What year did you? Roank: start COVID 2020. Oh, it was the heck of a time. Dave: That was the construction was during COVID yeah. And when did you open? Roank: Then we started processing. At the end of December we shipped our first 2020 and we started shipping material in full January 2021. Dave: Oh wow, that really was in the midst of COVID. It was Most of it wasn't? Roank: that big a deal. There was some delay in equipment delivery because it came from Italy, and so if anybody had a rougher time COVID wise, it was Italy. So it came from Italy, and so if anybody had a rougher time COVID-wise, it was Italy. So it came from Italy but that might have only cost us a couple months. What was really frustrating and challenging and ultimately we were able to get through it was simply the difficulty of bringing process experts from Europe to the US during the COVID timeline. You know, like I can't tell you how many voicemails I left at the US embassy in Milan to sorry the US consulate in Milan to try to, you know, accelerate the review of the visa for the texts to come in from Italy, but I can tell you how many times somebody probably listened to it with zero, so just a royal pain in the rear. You know, just because the pain in the rear to get that all done, it got done. But those were challenging times. Dave: So started January of 2021 and, uh, at the time, had you given any thought to how long you might want to, that you and your investor group might want to run the business or own the business? Did you have any thought when you started it about what I honestly thought? I? Roank: would run it and own it for like nearly 10, 15 years years and grow it over time and continue to be in the space, et cetera, et cetera. It was meant to be a longer term cashflow, not one necessarily built on an exit strategy of selling at some point in the future. That was the original intent. Dave: How did that-year plan end up working out for you? Roank: Well, it turned out to be much shorter than that. So, as it turned out, in 2023, we had an unsolicited offer from Murfrees Industries to purchase the business assets. Dave: Wow, just two years later. Roank: Yeah, two years of operation later. Yeah, and for a number of reasons, it was the right choice for me and my investors to do the sale and it's been absolutely phenomenally good, I think, for both sides. The transaction itself, you know, from my perspective, great because you know it was an accelerated exit, but an exit nevertheless, and it still gives me the opportunity to continue to do the same job in the same office every day that I really enjoy doing that. I find great fulfillment and mental stimulation and sense of purpose in without the undeniable and underestimated stress of being a business owner. Dave: Yeah. Roank: So that's been absolutely great. It occurred at a time when my wife was battling cancer and took a lot of stress off. Taking that business stress off the table Sure Just made it easier to get through that entire process. Yeah, and it's just been a good. I think it's been fun for everybody. You know Adam and Michael Mervis were the you know fourth generation. Perhaps Adam and Michael Mervis we're the fourth generation perhaps owners of Mervis Industries enjoy having the levitated team in their company. We enjoy being part of it. Both of us have to do better together. It's been really just great. Dave: That is awesome, because not all transactions work out that well. Roank: Yeah, I'm sure there's some number out there that I would have sold the company at, knowing full well that I would not have wanted to work there afterwards. I'm sure there is, but I'm glad I didn't have to. Dave: Because you were I'm guessing you were the. Were you a minority shareholder? Did your? I was a minority shareholder. Roank: Oh, you were the majority, okay. Dave: So it was ultimately your call Correct and your but the the deal clicked, checked all the boxes and and were your investors disappointed that they were going to lose their cash flowing business. Roank: No, they were very pleased with the cash they got all up front. They were fine. That is great. Coincidentally, I did this math when we were doing the sale. I think that the net result of it was the same. Dave: IRR or plus or minus one within 1% of the IRR. Roank: That was in the financial presentation for the business itself. Really, yeah, very unexpected. Yeah, again, nothing more than a coincidence yeah what do you, what do you enjoy most? enjoy the most about the business is building and growing things. What I have realized is that is not sufficient to be a great leader. Right, there's building and growing things. A great leader right, there's building and growing things. But there's also all the other things that a leader should gain and find value in a business that I'm just not personally built to enjoy nearly as much. Right, I enjoy growing the skillset for the people that work for me. I enjoy seeing them be successful, but I don't think I enjoy it as much as I really should, or that a leader really should. In many ways, I think what I've discovered is I almost enjoy being an individual contributor more than. I enjoy being a leader and in in many ways, that's why I enjoy being at such a small company. Right, yeah, here the leadership I have to do is very direct. It's in the office, with people that are no more than 15 feet away from me right now. It's a very old style of working. You, you know, I have one remote employee and thank God she is very self-directed and capable and intelligent and proactive about reaching out to me, because otherwise she would be really disappointed and I would suck at that job. And so when we talk about you know what do we like about the job? I enjoy the improving of things. I enjoy the new thing to be done. That is not as much of it's not that much of running a business as you would want it to be. Sure, it's not like about a small business, though are just the variety of stuff I get to do I wear slightly fewer hats now than I did before the acquisition, but I was the CFO. I was, unfortunately, the lead IT guy, even though portions of these functions were outsourced as well. I sold all the metals. Having never sold a pound of metal in my life prior to levitated metals, I sold all the amount and then I was the president. I was the lead on any plant improvement projects of great size that we had again support throughout the organization on all these little pieces. But that's a lot of little hats to wear okay, okay. That a bigger company would have a head underneath every one of those hats. Sure, so I enjoy being able to do the breadth of those activities. I think it's rare that people can do the breadth of those activities. You and I talk about ICDIS stuff all the time and I would wager at a level that maybe less than five company owners that you interact with are able to discuss the situation. Is that probably correct, or am I? I think it's probably less than three yeah. Dave: And I can't think of who the other two are, so you might be in a class of your own. Roank: Yeah, I enjoy that thing right when I think about things that I would have been in a different life. Perhaps tax accountant could be one of those. But man, this is a very different life than tax accountant. Dave: Yeah for sure I think you made the right call. Well, as we're kind of rounding the home stretch, I've just got a few more questions. One is when you were leaving Intel, if you had a time machine, or maybe right after you left Intel and you had a time machine that you could go back and have a conversation with the younger Ronak 20 years ago, what might you have told yourself? What advice might you have had? Roank: or wisdom that you might've wanted to share. I don't think I would've shared anything. Dave: No, wouldn't want to, but I would've wanted that. Roank: With the exception my wife's death, there is not a single thing that I would have changed that is a you're. Dave: I asked that question on my guest and you're probably the only one who's ever answered it that way. Roank: So I would say, yeah, what type of things do people say? Oh, you know the number one, because I'm not just saying that because I don't want to watch other podcasts, I just yeah, well, no, I can give give you the rundown. Dave: The most common answer is they wish they would have taken a risk sooner. They wish they would have started their company sooner. They wish they'd been more willing to take a chance. Now, granted, many of my guests are self-made first-generation entrepreneurs like you know, are, you know, self-made first generation entrepreneurs like you are meaning? You know they formed the company, but some of them may have worked at other companies. In hindsight they realize, oh, I should have done this five years sooner, you know it. Just, it would have only been better if I'd done it five years. That's kind of. The most common answer is just, they wish they'd played it less safe. You know, they wish they'd taken, you know, more risks in college. They wish they. That's kind of the most. But that one is consistent with what most people say near the end of their life they don't regret the things they did, they regret the things they didn't do. So that tends to be the answer. But that, to me, is a really good. That's a really good answer for somebody who's pretty content with where their life is. Roank: Yeah, other than you know your wife, obviously, and I see what everybody else describes, but I feel that everything I did, I was learning something that became foundationally valuable. Dave: Yeah. Roank: You know there was a period of time I got laid off from Schnitzer in early 2009. And I didn't start up at Alter Trading until, you know, about a year later. But I did some consulting in the middle for a wonderful company, Steel Pacific Recycling in Vancouver Island, Victoria, British Columbia, and I was there for three months and it was a magical time because we were there in the wintertime. The whole family moved up. My kids were very young. We had an apartment right in Victoria. I rode a bicycle to work to the scrapyard. But I did a bunch of really interesting financial cost accounting structure set up that helped them understand their business better and those were super useful skills when I had to do a chart of accounts setup for levitated metals. We were able to slice and dice our financials. You know extremely well and I don't know if I would have used an erp system nearly as well as I do here had I not had all those little formative experience things in the end I think for me at least. I don't feel like I had a lot of wasted years throughout any of that time I learned steve jobs, as you say. Dave: Steve jobs has the saying that you can only connect the dots when you look backwards, that at the time you can't. It's not like you had some grand plan, I'm guessing you know when you left intel. It just you know. Because steve talks about. He took this calligraphy class that he audited in college and, uh, you know, and that influenced everything at apple design and fonts and and other stuff that it only makes sense looking back so that's. Roank: That's interesting. Yeah, I can. I can see that, and it is hard to connect the dots until yeah until you look back so. Dave: So here's kind of a fun one. I think you've been a like me, you're a. Well, I consider myself a naturalized texan. My wife's a native texan, so, uh, you know, if you you know. So you're also a non-native texan, but I think you've been here long enough for this question. Tex-mex or barbecue. Roank: Barbecue makes me fall asleep. I'm not saying Tex-Mex, I've always loved Tex-Mex. So yeah, we've got some great barbecue. Actually, right near the plant Rusty Buckle is some great barbecue. Near my house is Corkscrew, which just got a Michelin star, which. Dave: Oh nice. Roank: Yeah, which I still struggle to understand how that all plays out. But Texas I guess you get a star. But I love me some Lupe Torquillo yeah yeah, I am with you. Dave: Well, is there anything I didn't ask you or we didn't talk about that you wish we had or we should have? Roank: No, but I'll do you a favor and I'll plug a little bit the IC disc. I know that's not the goal of this podcast, but it is why we know each other. Yeah, so I'll tell this story if I may. Yeah, absolutely, the IC disc and levitated metals. Yeah absolutely, yeah, absolutely, disc and levitated metals. So I called you on my birthday, three months before I, a little bit before I sold the company, and I had talked to you many times previous to that about setting up an icy disc. We, like many scrap companies, are well suited to the icyDIS because the profile of our sales are high margin exports and lower margin domestic sales, and the value of, as a pass-through entity, being able to translate ordinary income into dividend income, has great benefits to the investors of a company. I think there's probably some advantages, even if you're a C-corp, but you can detail that kind of At most. I think there's probably some advantages, even if you're a C-corp, but you can detail that kind of stuff out. I don't really know. Dave: Sure. What was? Roank: interesting when we talked about it is I was in the process of selling the company and when you sell a company that's done a bunch of bonus depreciation because it built a big factory, there's always depreciation recapture that shows up as ordinary income at the time of the sale and so whatever normal ordinary income there would have been that year it was going to be much, much higher because we would have clawed back a ton of depreciation. I put a recapture on depreciation. It's ordinary income. We, like many scrap companies again, have an IC discable kind of amount of headroom of income translation from ordinary income to dividend income Well in excess of the ordinary income we normally make in any particular year, and so, like most scrap companies, there should be no reason to pay ordinary income tax. Dave: Right. Roank: Again, most scrap companies that are Nazi corpse or whatever. But in the year of the sale, all that extra headroom suddenly became valuable because I was going to have this abnormal ordinary income from the depreciation recapture, and so what would have been X million dollars of ordinary income that would have turned to dividend income wound up being something like 2.5, x, yeah, all of which I was able to use because I had so much ordinary income, yeah. And your shareholders as well. Yes, absolutely yes, I and my shareholders. And that was phenomenal. And then on top of it, I think I got to. The ICDIS lets you defer some of that dividend income into the following year. So just sat there in our bank accounts making 5% or whatever we chose to do with that money for another year more than a year, excuse me. Just truly phenomenal. The impact of the ICDIS in my space. Not an easy thing to kind of think through. You and I were just spitballing stuff. We popped it up as an option. You had to go back and think about it, but it looks like it works. And I don't know if you have done it before. Dave: No, yeah, it was just such a unique fact and it was mostly because of how new the business was. Right, if the business had been open for 10 years, we would have started the IC desk probably in year four or five it was coming, and then you would have been using it and then you would have had that transaction, the depreciation recapture, and it would have given you a bigger benefit. It would have happened anyway. It was just your circumstances were so unique is how it all fell out, and I doubt we'll ever see that. That circumstances, because it's so rare to start a business and sell it so quickly, you know I think the takeaway of it is the one. Roank: So one of the takeaways I have from this is I should have started the ICS earlier, because of the bonus depreciation as a startup of the company and the complete depreciation of the entire factory. In the first year, I and investors had a ton of NOL and net operating losses that were just going to take a while to turn into a cumulative net gain and before that happened we sold the company. I was planning on doing an IC disc in 2024, I think was my expected timeline, which is when we would have clicked over to a game and then suddenly there would have been income that I wanted to translate over into dividend income. But I really should have just done it before into dividend income but I really should have just done it before. Dave: So the question I should have asked you was if you could go back in time two years and do anything different. Give any advice to yourself. What would it have been? I mean, it's a joke, right? You would have said start the ICDISC sooner. Roank: The real advice I would have given would have been understand how your NOLs work so that you can do a donor advice fund for the ordinary income you thought you were going to. But outside of that, in truth it's a minor esoteric thing that doesn't really matter. Dave: And so, since you brought it up I rarely talk about this. Since you brought it up, just a couple quick questions. One, because the cpa firm you use actually has some icdisk expertise and you know you could have used them. So do you recall what aspect of our I remind you. Roank: Yeah, because you're, I see this guy. Okay, and the thing that I was talking about felt esoteric enough that I didn't want to click just on a cheap bastard. I didn't want to click over, you know. CPA for billable hours while they tried to figure it out and roll me in a show or something like that. That's not how I want to play now, but the truth is I just needed something done quick and fast because every day that I waited to do the icy disc was another day of revenues that I couldn't utilize. And the second reason is, you know there's a time there's time it takes to create an icy disc and set it up and all that kind of stuff. You have that down to a science and had a method to kind of quickly get me rolling on it. While you and I both know you made a bunch of money on that transaction for a couple of years of work on it, it was completely worth it to me and a very satisfying business and personal relationship that tested both of our intellectual capabilities to kind of put together and work on. I enjoyed doing it right, like when we talk about what we enjoy and work. Dave: Yeah, that was a fun thing it was, yeah, no, it was for me too, because so yeah, so few of my clients, you know, know, have that much interest, you know, getting into the weeds there, and it caused me to think of some things I hadn't thought about in this. And again, since you brought it up, in the experience, you know, the team was the responsiveness Good, I mean, was the? Is the experience been positive? Oh yeah, it's been great, yeah what about coordinating with your CPA firm, because sometimes a CPA firm who has an ICDIS practice will sometimes say things like yeah, but it'll be more seamless if it's all under one umbrella right. Umbrella right, I mean, it's the. Did you get the sense that? That it created a lot of of extra work by the cpa firm, or that balls got dropped because you didn't have one entity doing it all? Roank: I don't think I got that sense, because the cpa firm is made up of multiple people too. That, oh, it's a good point, right? I mean, it's not like the ICDISC person is the CPA that you're working with, right? Dave: You know, I hadn't thought about that, and you're right, and there's some level of communication that is required regardless. Roank: Yeah, and that. Dave: IC-DISC practice, if I recall, for that particular firm. I think it's out of a different office. Roank: Anyway, I don't think, even if they were next to each other right which are of course not next to each other because they all work remote Even if they were next to each other, still two people having to talk, and so there's still coordination that has to happen, and you know what you're talking about. In the end. There is enough esoterica on optimizing the ICDISC usage, that especially trying to maximize the ICDISC capability that I don't think others really understand and not all of them need to understand it. But what I mean by that is for many companies they can just use the stupid simple approach for doing ICDISC and it'll still let them translate all the income they have right. In my particular case, it was important to look at the transaction by transaction optimization capability of the ICDISC in order to fully utilize and maximize the amount of income I could translate to dividend income. I use shared logic as my ERP system. There is literally an ICDISC button that creates the report that you care about. Dave: Right, and so that's one of the benefits of not to interrupt you, but people ask me because, like my, our IC disc business is almost impossible to sell. In fact your CPA firm even talked to me a few years ago about buying the ICDIS practice. The problem is we're not very sellable. We have a huge, we have a concentration risk because it's all tied to one part of the tax code. So they wanted to discount that, or they would have wanted if the conversation on that far. And the second problem is I'm a craftsman, I have the primary relationship with all of the clients. So they would have made me stay around for three or five years and I'm like you know and it would have been tied to some kind of an earn out because they're going to say well, what if the IC just goes away next year? You know we want you to basically keep some of that risk. So I don't know what got me off on this tangent of that risk. Roank: So I don't know what got me off on this tangent. I hear you, and I've thought about that question on your behalf as well, because from my perspective I think your job is kind of interesting and fun. Right, you get to visit a lot of different scrap yards, talk to a bunch of different scrap dudes about a thing you're very knowledgeable about that you know really could trans dramatically improve their financial position, and yet it's still a tough sell. Right, it should be like selling. You know it's not like selling ice cream to eskimos, and yet sometimes it probably feels that way. It is that way, yeah, yeah, and also the question of how to. Because you have a couple of people, I think that work for you, right, at least? Dave: one, yeah, yeah, there's a whole team, yeah. Roank: And so, yes, if IC-DISC went away, it would be I don't know what else you guys do, but pretty close to the end of the company and that's a rough gig. And you know, the low-grade communist in me certainly is shocked, shocked by all the awesome and incredible tax code optimization tools that exist for business owners tools that exist for business owners. Dave: I mean between the IC-DISC, new market tax credits opportunity zones right Bonus appreciation just it's Cost segregation, research-. Roank: Absolutely phenomenal, right, I am now a W2 employee like a putz, you know it's just phenomenal. But if that went away then, yeah, this does die. It's a really difficult thing to try to sell, right. It's the type of thing that, I don't know, if you can't keep some level of skin in the game or risk on it. It feels like the type of thing that if you have the right person in the organization that could be the face, should be kind of employee acquired in some capacity. Dave: Well, and that opportunity exists Some of my partners, I mean I have a standing offer to basically sell my part of the business and in many ways are you familiar with the inside. Roank: I am the. Dave: There's a deep dive of tax yeah, yeah, the structure for us I've already looked at it just doesn't. It doesn't really, it's not not the right fit, but yeah, I thought this thing. You know the funny thing about the disc it's been around since 1972, but it's been quote going, going away since 1973. So I've been doing this 20 years, and I thought I might have five years before this went away or there was a change. But the key, though, is that and that's true the concentration risk is there, but on the flip side, there's also a premium. You get a specialization premium that comes along with it. It's the reason if you look at a lawyer, the more specialized they are, the higher their billing rate, and so there's a premium that comes with that specialization. I know what I was going to say, and then I doubled down further where we have a concentration of risk within the scrap metal industry. But the benefit of that, though, is that when I show up to a scrap metal conference, I'm the only one there talking about IC disc, and I'm the one that well, a scrap guy introduced us. I mean, in fact, I won't mention him by name, but I call him my best unpaid salesman. He's referred as multiple clients. For a variety of reasons, they don't use us, but he's still a big fan of uh, of the work we do. So, yeah, and then the. Finally, there's this concept that has not caught on with a lot of americans. But there's this concept of saving Like you don't have to spend all your income in any given year, so there is this concept of you can make money, put it away and then, if the business goes away, you have this thing called like a nest egg, or you know. So People should think about it, yeah, but yeah my clients, my clients who I have a relationship with, that's. Oftentimes they'll ask me hey, dave, I'm a little worried about you, like as a friend, what happens if the IC disc goes away and I'm like I'll just spend more time there? That's what will happen. Roank: If it makes you feel better, I don't worry about you. I just think it's a very interesting company sale situation. I just think it's a very interesting company sale situation. Yeah, and you know, when you look at the environment today, you could be a tweet away from getting doged. Yeah, yeah, exactly yeah. So one of the you know, keep your head down and stay quiet, kind of things which appears to be the standard business approach to today's situation. Dave: It does seem to be. Roank: Well, hey Ronak. Dave: I can't believe how fast the time has floated. This has been a blast. I really appreciate it and I hope you have a great afternoon. Thank you, it's good to talk to you. Special Guest: Ronak Shah.

Cette semaine, nous vous proposons une nouvelle saison de notre série spéciale Vivre en ville.  8 milliards de voisins vous emmène dans ses valises à la découverte d'Antananarivo, Damas, en passant par Pékin. Urbanisme, société, transports, loisirs : les correspondants de RFI et nos invités présentent la vie quotidienne de nos voisins.    Dans ce deuxième épisode de notre série Vivre en ville direction les États-Unis à San Antonio. Deuxième ville la plus peuplée du Texas avec 1,5 million d'habitants, elle est connue mondialement pour son équipe de basket, les Spurs. San Antonio est aussi un bastion démocrate dans un Texas qui vote en majorité républicain. Une ville qui veut miser sur les énergies renouvelables plus que sur le pétrole présent dans le sol texan. Située à 250 km du Mexique, San Antonio est avant tout une ville profondément multiculturelle. Les deux-tiers de sa population sont d'origine mexicaine. Longtemps endormie, San Antonio connait aujourd'hui un boom démographique et économique, mais qui en profite vraiment ?   Avec :  • Théo Quintard, correspondant de RFI à San-Antonio aux États-Unis. En fin d'émission, la chronique Ville contre Ville de Juliette Brault :   Elles sont en concurrence, se jalousent, se moquent l'une de l'autre... Cette semaine, Juliette Brault explore les rivalités urbaines à travers 5 duels pour comprendre l'origine de ces confrontations, la façon dont elles structurent leurs relations et façonnent le quotidien des habitants.   Aujourd'hui, Dubaï vs Riyad : le soft power faiseur de rivalité. Programmation musicale :  ► Hey baby que paso - Texas Tornado  ► Wembanyama Go Spurs Go - Le Groupe Campanas de America  ► Black & Silver - Da Army (T-Krazie, Triple B & Black Outt)  ► San Antone - Randy Rogers Band. 

I veckans podd fortsätter Trump att sparka folk som går emot hans agenda.Tobias rapporterar från Pride:-Schlagerkväll utan klimax..-Brandmän som dränker publiken-Kristna extremister som får tillåtelse att sprida hatiska budskap under paradenVarför har man en försäkring om man aldrig får ut någon ersättning vid skada?Till sist listar vi våra tre favorit Pride-låtar genom tiderna.Nu kör vi!Kontakt: hello@poddagency.comI säng med Tobias & Gabriel produceras av Poddagency Hosted on Acast. See acast.com/privacy for more information.

Adding ground beef to mac n cheese takes it from side dish to main meal, especially if you add salsa, seasonings, and toppings that turn it into a tasty Taco Mac! This satisfying dinner is ready in 22 minutes. Recipe: Taco Mac n Cheese from TheCookful.Here are the links to some of the items I talked about in this episode: #adPasta PotLarge SkilletHomemade Taco SeasoningSeasoning Blends on TheCookfulMeasuring CupColanderCutting BoardChef's KnifeThe All New Chicken CookbookThis episode was also published in October, 2023.Here's the Recipe Of The Day page with all of our recipe links!If you want to make sure you always find out what today's recipe is, do one or all of the following:Subscribe to the PodcastJoin the ROTD TikTok, Instagram, Facebook Group, or PinterestBlog and Newsletter: CookTheStory.comWebsite: TheCookful.comCourses: Free Mini Cooking CoursesGuide: Free Rotation Ready Meal Planning GuideHave a great day! -Christine xo

Cette semaine, nous vous proposons une nouvelle saison de notre série spéciale Vivre en ville.  8 milliards de voisins vous emmène dans ses valises à la découverte d'Antananarivo, Damas, en passant par Pékin. Urbanisme, société, transports, loisirs : les correspondants de RFI et nos invités présentent la vie quotidienne de nos voisins.    Dans ce deuxième épisode de notre série Vivre en ville direction les États-Unis à San Antonio. Deuxième ville la plus peuplée du Texas avec 1,5 million d'habitants, elle est connue mondialement pour son équipe de basket, les Spurs. San Antonio est aussi un bastion démocrate dans un Texas qui vote en majorité républicain. Une ville qui veut miser sur les énergies renouvelables plus que sur le pétrole présent dans le sol texan. Située à 250 km du Mexique, San Antonio est avant tout une ville profondément multiculturelle. Les 2/3 de sa population sont d'origine mexicaine. Longtemps endormie, San Antonio connait aujourd'hui un boom démographique et économique, mais qui en profite vraiment ?   Avec :  • Théo Quintard, correspondant de RFI à San-Antonio aux États-Unis. En fin d'émission, la chronique Ville contre Ville de Juliette Brault :   Elles sont en concurrence, se jalousent, se moquent l'une de l'autre... Cette semaine, Juliette Brault explore les rivalités urbaines à travers 5 duels pour comprendre l'origine de ces confrontations, la façon dont elles structurent leurs relations et façonnent le quotidien des habitants.   Aujourd'hui, Dubaï vs Riyad : le soft power faiseur de rivalité. Programmation musicale :  ► Hey baby que paso - Texas Tornado  ► Wembanyama Go Spurs Go - Le Groupe Campanas de America  ► Black & Silver - Da Army (T-Krazie, Triple B & Black Outt)  ► San Antone - Randy Rogers Band. 

Phil Stark talks about writing and learning it wasn't really his dream, telling patients to find their bliss, deciding joy wasn't in the writers room, writing “Dog With A Blog”, treating writers who are panicking about work, writer's block, and where's  the best Tex Mex in Houston. Bio:  Screenwriter (Dude, Where's My Car?) turned therapist (Dude, Where's My Car-tharsis?) Phil Stark sees clients virtually from all over the state of California. He also writes about mental health and personal growth as experienced through talk therapy.

“Is it possible to walk so fast that your thoughts develop a Portuguese accent?”That's just one of the many absurd, hilarious, and oddly profound questions raised in this jam-packed episode of The Ben and Skin Show, with Ben Rogers, Jeff “Skin” Wade, Kevin “KT” Turner, and Krystina Ray.From cold showers and Japanese power walks to AI-generated influencers and Tex-Mex hot takes, this episode is a rollercoaster of laughs, local flavor, and genuine curiosity. Krystina kicks things off with a surprisingly passionate ode to cold showers, prompting a deep dive into fast-walking philosophies and whether your internal monologue can have an accent.Then, the crew tackles the legend of Joe T. Garcia's—is it truly the crown jewel of Fort Worth dining, or just a glorified patio with decent enchiladas? Skin drops the mic with, “I could name 20 other spots just as good… because we're in Texas, where Tex-Mex rules.”

Jackie Carnesi has reinvigorated Brooklyn's Kellogg's Diner, a 24-hour destination diner (if there is such a thing) that serves traditional diner food alongside killer Tex-Mex, culled from Jackie's memories of her Texas childhood. In this conversation, recorded on-site at the diner, she recounts her slow discovery of the pro kitchen, initially reluctant migration to NYC, and early jobs working with chefs like Chris Cipollone and Alex Stupak. Huge thanks to Andrew Talks to Chefs' presenting sponsor, meez, the recipe operating software for culinary professionals. Meez powers the Andrew Talks to Chefs podcast as part of the meez  Network, featuring a breadth of food and beverage podcasts and newsletters. THINGS YOU SHOULD KNOW:Andrew is a writer by trade. If you'd like to support him, there's no better way than by purchasing his most recent book, The Dish: The Lives and Labor Behind One Plate of Food (October 2023), about all the key people (in the restaurant, on farms, in delivery trucks, etc.) whose stories and work come together in a single restaurant dish.We'd love if you followed us on Instagram. Please also follow Andrew's real-time journal of the travel, research, writing, and production of/for his next book The Opening (working title), which will track four restaurants in different parts of the U.S. from inception to launch.For Andrew's writing, dining, and personal adventures, follow along at his personal feed.Thank you for listening—please don't hesitate to reach out with any feedback and/or suggestions!

This customizable steak burrito bowl features grilled flank steak, rice, fresh toppings, and crushed tortilla chips for a family-friendly meal everyone can assemble their own way! Recipe: Steak Bowls from COOKtheSTORY.Here are the links to some of the items I talked about in this episode: #adInstant Read ThermometerPan With RackCutting BoardChef's KnifePie PlatesAir FryerInstant Pot Long Grain White Rice RecipeSteak Quesadillas RecipeTaco Bowl RecipeTri-Tip Steak RecipeAir Fryer Ground Beef RecipeHow To Cook Different Steak CutsThe All New Chicken CookbookHere's the Recipe Of The Day page with all of our recipe links!If you want to make sure you always find out what today's recipe is, do one or all of the following:Subscribe to the PodcastJoin the ROTD TikTok, Instagram, Facebook Group, or PinterestBlog and Newsletter: CookTheStory.comWebsite: TheCookful.comCourses: Free Mini Cooking CoursesGuide: Free Rotation Ready Meal Planning GuideHave a great day! -Christine xo

In this episode of "Building Texas Business," I sit down with Molly Voorhees, the president of Beck's Prime, Winfield's Chocolate Bar, and Agnes Cafe. Molly shares her journey from Silicon Valley back to her roots in Houston's culinary scene. She talks about how her passion for food and community has shaped her approach to running family-run businesses and the importance of customer service. We explore the challenges of maintaining a successful family business, emphasizing the importance of respecting individual expertise and fostering a collaborative environment. Molly discusses how she integrates technology into operations, which can be challenging for mid-sized companies. Her experiences provide insight into the practical hurdles of implementing new systems while maintaining efficiency. Molly also reflects on the entrepreneurial spirit in Texas, particularly in Houston, where local businesses benefit from a supportive community. She shares how this environment has been beneficial, despite the uncertainties and challenges in the business world. Her approach to leadership involves patience and listening to her team, allowing them to voice their opinions and ideas. The conversation also touches on the importance of authenticity and resilience in business. Molly shares how facing challenges early on, like financial struggles and an empty restaurant, taught her valuable lessons. She emphasizes the importance of mental health awareness in corporate culture and maintaining open dialogue about success and failure. As Molly looks forward to upcoming projects, she invites listeners to experience the culinary adventures that celebrate innovation and community. SHOW HIGHLIGHTS   Molly shares her journey from Silicon Valley back to Houston, taking on leadership roles in Beck's Prime, Winfield's Chocolate Bar, and Agnes Cafe, emphasizing her passion for food and community. The episode explores her innovative approach to maintaining high standards in Beck's Prime while expanding into the chocolate business, highlighting the importance of customer service and community connection. Listeners gain insights into managing a family-run business, where respecting individual expertise and fostering collaboration are essential for effective decision-making and business success. We discuss the integration of technology in operations, acknowledging the challenges faced by mid-sized companies and the potential for improved efficiency through technological advancements. The supportive entrepreneurial spirit in Houston is highlighted, showcasing how local businesses benefit from a community eager to see them succeed, even amidst ongoing challenges and uncertainties. Her reflections on entrepreneurship emphasize authenticity, resilience, and mental health awareness in corporate culture, encouraging open dialogue about success and failure. Excitement for upcoming projects is shared, inviting listeners to join in a culinary adventure that celebrates innovation and community in Houston's vibrant food scene. LINKSShow Notes Previous Episodes About BoyarMiller About Beck's Prime GUESTS Molly VoorheesAbout Molly TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: In this episode you will meet Molly Voorhees, president of Beck's Prime, winfield's Chocolate Bar and Agnes Cafe. Molly shares her passion for bringing people together over quality food and service and how, in difficult times, she looks for the next right thing to do to keep the company moving forward. Molly, I want to thank you for coming on Building Texas Business. Thanks for coming in today. Molly: Thank you for having me Excited to be here. Chris: So we have a lot to talk about with you because you cover a lot of areas. So let's start Just tell everyone kind of what it is you do, the companies that you're involved in and what they're known for. Molly: So we started Beck's Prime back in 1985. I was just 10 years old so I did not start it, but my dad, a lawyer, winn Campbell, and an operating partner, a guy named Mike Knapp, started it together. And really my dad, winn, loves food and grew up in the burger business in Dallas. Chris: Ok, what was the burger place in Dallas? Molly: It was golf. Chris: I've had lots of golf, yeah, so he was 14. Molly: He tells some fantastic stories about, you know, his first day on the job, cutting onions and being a human trash compactor and sort of all the love, and ended up getting a law degree. But always loved the food industry, always wanted to be in it and came up with the concept of Vex Prime in 1985. I convinced a lot of people to gamble with him and invest and that was the very first Vex Prime on Kirby. Chris: OK. Molly: I was 10, just kid watching, watching it all happen, while I, you know, played sports and did all the things you do and went to college, ended up in um tech out in silicon valley for a long time during the the boom and bust period okay and which was fun went to business school and then wanted to to come back and be in the restaurant industry and grow it. Food is fun. It's very personal. I had sold being in tech. You're not selling something that brings necessarily as much moment-to-moment joy as feeding people Okay, necessarily as much moment to moment joy as feeding people. And I really felt like with Beck's Prime we had something great and then it was time to grow it and so I've moved back here in 2006, back to Houston, and we started growing and building more Beck's Prime and then we took over the management five years ago, chocolate bar and rebranded that Winfield's chocolate bar and built a factory and new stores and now we're selling wholesale and corporate gifting. And then we have a little side concept that I did with a friend called Agnes. Chris: Okay. Molly: Agnes Cafe and Provisions. Chris: Oh, we're off the internet, right. And that was my crazy covid baby I was. Molly: I thought everyone wanted to get back to work and we needed to create jobs and he's desperate for community and the restaurant industry to come back. And there was a restaurant that had closed there and decided to open up a neighborhood cafe with a friend who was crazy enough to say yes when I brought her the idea and we opened Agnes four years ago in June and it is a local neighborhood favorite. Chris: That's great. That's great. So original inspiration, I guess obviously is your dad, and being exposed to the business Great. So original inspiration I guess obviously is your dad and being exposed to the business. What was it that got you to kind of branch into chocolate, because that's much different than kind of a full service meal concept. Well, in theory it was going to be easier. Molly: Famous last words. Famous last words. You know, I love how food brings people together and what we do at Beck's Prime is really hard, which is, you know, you walk up to the window or you drive through our drive-thru and I mean we are cut, grinding and patting all the burgers every day. Nothing's frozen. I mean we're cutting those French fries it is busy back there and we're going to get you a made from scratch meal in eight to ten minutes. And that's hard. So I thought, okay, let's be in the food business, but let's scoop ice cream and cut cakes and sell chocolate. Um, well, when we took the business, they weren't doing the highest quality version of that. So I was like, okay, well, I'm going to apply the Beck's Prime model to it and I'm going to make it all really high quality and we're going to make all of our own cakes and ice cream. And so now I've made it as hard or harder than go back to your roots. I mean, nothing is easy. Chris: Right Molly: But yeah, I think they're similar in the sense of how you manage a restaurant, all of the different services, and how you buy food and how you work on cleanliness and operations. So there's a lot of similarities. Chris: And, I would think, critically important to people you hire to be customer-facing. Right, to make that experience, the food's got to be great, but if the people aren't great as well, right, you have to get both right. Molly: Yeah, and there's actually some evidence that the people matter more than the food. So you'll be surprised the number of text messages I get and there's some science behind this too, not just anecdotal. But oh my gosh, that guy over at Memorial Park. Or the cute drive-thru cashier over there at Kirby who always gets my sandwich right and says, hello, I love her so much, she loves my dog. There's nothing about what they ate or if they enjoyed their meal or it tasted good. It's the people. So you know, I think that part we've done well, which is why we're still in business. Chris: So let's kind of go down that route a little bit. What is it that you have done? I guess it that you have done, I guess first at Beck's and now at Winfield chocolate to focus on getting the hiring right, the processes you put in place, what did mistakes you made that you learned from, kind of. To me that is the key to the kingdom and I think our listeners could learn a lot from what you've done to put such a good system in place to get the right people. Molly: So it's interesting. I think the basics matter right how we treat people every day. I think we've always done that really well inside of our team how we hire. So when we hire managers, we will never hire a general manager for a store. We will only hire an assistant manager and then they can move up to a general manager. But when we hire, we actually take a team member through a number of different steps. You know. Obviously they interview with our management team, they interview with other managers, they interview with the other managers, then they'll do a shadows shift where they'll come and work a shift with the team. So we're really trying to make sure we get people who see themselves working in our environment. Chris:Right. Molly: Right. If you don't, if you want to be a white tablecloth restaurant manager or employee, we're not the right place. So sometimes people will come and they'll spend a shadow shift with us and they don't want to be in the environment. And then we'll also ask them. We'll give them dinner passes and we'll say bring a loved one to lunch or dinner with you here. And we'll say bring a loved one to lunch or dinner with you here. And that test is does somebody who's close to you see you working here? Chris: Oh yeah. Molly: You know, and so we try to help employees find a couple touch points so that they know whether or not, culturally, we're a good fit for them. But from my perspective it's really interesting. I think we have incredibly loyal long-term team members who've been with us forever. If you ever go in one of our stores, you'll see these posters that celebrate, you know, 5, 10, 15, 20, 40 years of with us. People are like, oh my gosh, those people have been with you for so long and I'm like, well, those are just the people on the poster that year. Right, and really I think it comes down to basic manners, boundaries, respect, helping each other. But just treating people as you would want to be treated goes a really long way. Chris: Yeah, like I said, that's the basics right, and to have that longevity in your industry is remarkable. Molly: Transparency, kind but also clear. Hey, this is how this needs to happen, Not having policies. We're not a big policy company. Chris: I love that because. I feel, the same way. I think. As soon as you create a policy, then all you're dealing with is all the reasons there should be an exception to the policy. Exactly so just treat people humanly, and humanely and reasonably. Molly: Yeah, and if we need to figure it out we will. But you know, if we had a policy that you know you can't take care of a customer if it's going to cost us more than $15. Let's say we had some limit, or something. And that would just be such a buffer. And it turns out the manager who's trying to take care of the customers all of a sudden handcuffed Right Right, and they just want the ability to do the right thing. Chris: Right. Molly: They're in the service business. People don't go into the service business unless you enjoy serving people. Chris: Well, and if you know, I think if you're watching your business, if someone's abusing a system, you'll see it and that's not a policy issue or lack of policy issue, that's a character issue, right, that surfaces, that you maybe didn't catch in the hiring process. I also like what you said because I think I'm hearing more of this in the corporate world the experimental part of the interview process where you you put someone in a skills assessment situation. So you said the shadow session or whatever. I know we're trying to do that and assessing skill. You know it's one thing to ask questions and be you know in a conversation, but people's skill sets matter in these jobs, right, that's how they're going to sink or swim. So I think that you've incorporated that is something that I see more and more people trying to do. Yeah, and I love to bring the loved one in. Molly: We try to do the same as well. Chris: It's like do something social with your spouse or significant other, because you're going to be away from them with us a lot. Molly: you're going to be away from them with us a lot they're going to spend more time with us than they are, you know, with you so? Do you see them and you know? Chris: okay with us, yeah do you like? Molly: do you like us? Yeah? Chris: so let's let's back up a little bit, because you mentioned, obviously, dad and a partner started VEX Prime. At some point you come in and kind of take over. What was that kind of transition? Molly: like it's still in transition. Chris: Okay so. Molly: I would say we certainly do not have a policy of nepotism in our business, policy of nepotism in our business, but to say that we don't have a lot of dads and daughters and family members and cousins and aunts and uncles all working together, we would have a long laugh. So my dad is still involved in the business. He's still a full-time lawyer. He's still a full-time lawyer and he is, you know, he helps us with all sorts of higher level finance, legal type ideas. I mean he's all over the map there, Our chief operating officer, Mike Knapp, the original partner. He's still working and he manages all of our managers and operating team. His daughter is our HR director and we have a marketing director who's been with us for almost 20 years and her husband is a project manager for us. So, and then on our you know extended family, I mean we really we have have tons and tons of family members working together and we actually view it as a real asset because we're all so passionate and deeply engaged in the business, because we're looking for it to be as best as it can be, but we are also, I would say, have investors from our community and our friends and family. We've raised a lot of money and so we are very careful because we're trying to make money for all of our investors. We have a fiduciary duty to that. So, I think in many ways, part of our culture is we are a family business, but we're not run like a family business at all Right. So how was it? I guess? Chris: you coming back in and you know I guess dad and his partner letting go of some things, and I mean you know, I know from experience. You know we have clients that go through this and I've had some guests on the podcast. You know everyone experienced a little different. What can you share about maybe some of the things that, looking back, probably could have done better or things that actually went well? ADVERT Hello friends, this is Chris Hanslick, your Building Texas business host. Did you know that Boyer Miller, the producer of this podcast, is a business law firm that works with entrepreneurs, corporations and business leaders? Our team of attorneys serve as strategic partners to businesses by providing legal guidance to organizations of all sizes. Get to know the firm at boyMillercom, and thanks for listening to the show. Molly: Yeah, I mean, I think one of the things I mean it's always hard and I think that there's an ebb and flow to it. And you know, one of the things I think we did really well and we still do really well is we stay in our lane and I think we're really good at the active debate and listening and having hard conversations but listening to each other's points and coming together to make a decision that is methodical and thoughtful, versus well, you know, it's going to be my way, or the highway, like we very rarely would let someone just take something and run with the decision. We're very consensus oriented but we also stay in our lane. So, if you know, I've probably my strongest background is in marketing. If I feel really passionate about something related to marketing and and I've got my reasons and I'm, you know, persuasively getting everyone on board everyone's gonna be like, okay, cool, cool, yeah, you got it, got it, you know. Or my dad's like the contract needs to read this way. You know, with the Cisco vendor, we're like, okay, cool, great, you got it. So I think one thing we've done well is we. We have a lot of people with very specific expertise and we're able to learn from each other, but not stomp on each other. And so, like Mike Knapp, who's our chief operating officer, and we have got some other great operators on our team they know how to run a restaurant. Well, if I go in there and tell them how to do it, like I'm way overstepping them my lane. Chris: Right. Molly: Right. But if I go in there and I'm like, hey, I noticed like this seemed inefficient, what's going on there? They'll either be like oh gosh, we got to go fix that, Thank you. Or well, this is why we're doing it this way and I can learn from that. Chris: I think there's a lot of humility in that for the whole team Right. Molly: Yeah, you know, or feedback, that happens. Chris: Yeah, you know, no egos. Molly: Yeah, I mean we all have egos. But yeah, I mean I can say to my dad, if we cross that out, we're never going to make this deal, Like, stop being a lawyer. Chris:Right. Molly: I mean you know how it goes. It's like there's always the lines there, but I think we do a good job of being honest, transparent, giving feedback and then, when we cross the line which family members can do, we do a good job of like coming back together. Chris: Good, so there's grace too, right. Molly: Forgiveness grace. That wasn't my best moment, I'm sorry. Chris: Yeah, okay, wasn't my best moment, I'm sorry, yeah, okay. So let's talk a little bit about you know you're, you've grown this business and you've added to it. What are you think about like technology or innovation? Are there things in that realm that you've implemented to kind of help either with the growth or, once the growth has happened, help kind of manage and make it more efficient? Molly: So I came from tech right in Silicon Valley, so it's like, okay, let's get some platforms on this business right. 2000 was the year, and so I've now been through a lot of point-of-sale changes and QuickBooks to Great Plains Accounting, all these Clover, uber, online ordering, and we have tended to actually be pretty early adopters. We probably had online ordering off your phone earlier than most companies in Houston, and it's interesting because they're so great and, in theory, they're going to make your life so much easier and everything is going to be faster and more efficient. I don't always feel that it has worked out that way. Oh okay, feel that it has worked out that way. Okay, you know, I think the layers, the layers can add just more work or buffer or time, even in how long it maybe takes to place an order. And I think we went through. If we go back a decade, I think that was the painful era of technology in the restaurant space, I think. Where we are now with some of the point of sale systems and how they're integrating, how can I let me explain this when a decade ago, or even five years ago, you would be in our restaurant and you would see we'd have our point of sale system, we'd have the drive-thru speaker, we'd have an Uber iPad, a DoorDash iPad, a Favor oh wait, favor called in and then paid with a real credit card. So just imagine. All of that is like just messy. Chris: And you'rust trying to keep up. Molly: Right, we're just coming at you and all we want to do is take the order, take your money and send you on the way with your food right. So, like that transaction, for us that 20 years ago was you walked up to the counter, you paid and you left. Now we've got all these things right and and if the DoorDash order comes in on this tablet, I've got to enter it in this system on the cash register, or it won't go to the kitchen and then the kitchen doesn't get a ticket. So it seems like, in theory, we should all love all of this. And for the consumer who's like beep, beep, beep. Chris: On the sofa at home, right. Molly: Great. It's great for them. For us, it's been hard, you know, and and it has taken a lot of time. And now what? What? My point with technology now is that all those systems are finally talking to each other, and so we were taking more orders through a single unit. There's less double entry. Chris: So technology is catching up right Kind of with the innovation, all the innovation of all that. Now technology is catching up, so it's integrated. Molly: And then behind the scenes is like how our accounting and everything flows over whether it's from our vendors that we're buying food from, and finally everything is catching up. But I think we all take for granted how easy that integration is, and when you're a mid-level size company, like we are, you don't have the financial resources to spend money on the consultants that you really need to hire to help you integrate that, and so it just can be hard. Yeah. Chris: Well, that's a great point, I think, with aspiring entrepreneurs, right, that you you've got to face these challenges and sometimes the only way through them is you know it's going to be extra time and hours on you to figure it out because you don't have the capital to just go hire a consultant to come fix it. And that's one of those lessons learned, right? It sounds easy, sounds fun, but when you're in the middle of it it's either you're going to do it or it's not going to happen yeah, and you get. Molly: I mean, there's so many great ideas out there and great technologies and great marketing ideas, but the the thought process around implementation and execution typically isn't thought through by many companies that we're partnering with. Right. You know, oh, you just do this, this and this, which is a trigger for all of us. We always laugh when we're in a meeting. It's like, oh, it's no problem to switch from this point of sale system, this point of sales, and we're like right they're never there. Chris: That's sweet they're never there past the sales delivery. Right, it's just like. Then they're gone. You're off to sell someone else, that employee will quit if if I say we're gonna switch yeah well, let's talk a little more about. I guess you know you're born and raised here. Becks started here Chocolate Bar. Winfields now, what are some of the advantages that you feel like that you've experienced as a result of being a Texas based? Molly: company. I think Texans are unique in that we embrace entrepreneurs. In Houston, I have, in particular, found this to be an incredibly warm and receptive and we believe in you, molly attitude. I'm out there hustling chocolate so hard. I'm out there selling to businesses and people want to see us succeed. It's not like being in a part of the country where I feel sometimes like well, we'll see if she can make that happen, where they kind of mock you, whereas here I feel like people are behind us and that's such a positive that happen. You know where they kind of mock you, whereas here I feel like people are behind us and that's such a positive place to work, whether it's people who you're partnering with or buying from you or, you know, just giving you money to go make it happen. Right, it's hard to make a business happen without the ability to raise money. Chris: Sure. Molly: And there's faith involved in someone giving you their money to go make something happen. I mean, you never know, right, right. Chris: No, it makes sense. I couldn't agree more. I don't think what you described as kind of that spirit of Houston, houstonia, just kind of a very entrepreneurial, very welcoming and supportive community, love to see others succeed. So you know, let's talk about the contrast of that as we sit here today, and you're in the middle of it, and you're in the middle of it. Molly: What are some of the headwinds that you are dealing with or that you kind of see around the corner, that you're trying to prepare for? You know, I think everything feels a tiny bit chaotic right now, and I think it doesn't matter. You know where you are on any sort of belief system as a business person, you're sort of like what's happening right? And I think our hr director always says this. She's like what's the next right thing to do? What's the next right? And I think, with all the challenges and headwinds, and I think, with all the challenges and headwinds which I have to just globally say I can't specifically mention I'm like, oh, I could be like, oh, the tariffs are this or that. Maybe the tariff goes away tomorrow. It's not really a worry, but it could be a worry. It's just the uncertainty. Yeah, and uncertainty can be a significant economic headwind. Uncertainty can be a significant economic headwind because when we go into uncertainty mode, we are stuck. And we just. It's like we're all of a sudden we're standing on the Galveston beaches and our feet are sinking in that squishy sand. That's so warm right now and lovely. Chris: And we literally can't come out of it we don't do anything. Molly: It creates paralysis. We just go into, like, and so I think what's hard as a leader and as a texan and as an entrepreneur, is to not let that stop us from making decisions and moving forward. Yeah, so I go back to my hr director and says okay, what's the next right thing I need to do? Chris: let that stop us from making decisions and moving forward. So I go back to my HR director and says, okay, what's the next right thing I need to do? Yeah Well, I mean, I think it's one good you have a partner, whether it's any officer or not, but someone that you can lean on and have that. What's great about that is it's simple right. It's how you eat the elephant right, one bite at a time. So big picture can be overwhelming, create a lot of uncertainty, could create paralysis. So, okay, let's go back to the basics and what's the next right step, right, and then maybe with one step, it's easier to take the second step which leads to the third step and all of a sudden you've built some momentum. Molly: Yeah, and you can do something with that. Chris: Yeah. Molly: But it is you know, and at the same time as you take the next step, you've got to kind of know where you're driving towards. Chris: Yeah, so let's talk a little bit about leadership styles, and how would you describe your leadership style? How do you think that's evolved over time? Molly: You know I think I'm not very patient and I think that's hard, and I think it's hard to probably work with me, because we all have a tendency of we've got a great idea. We wanted to have happened two weeks ago. Chris: Right. Molly: Right, not just, not just an idea. It's like oh, that's a great idea, why don't? Why aren't we already doing it? Chris: And why is it already? Why isn't it done already? Molly: Like what's the problem? And so I think one of the things I've really had to work on is patience as a leader, and it's far more fun to be part of a team with a patient leader versus a chaotic always and and I don't do this perfectly well, and so either. I would believe you if you said you did, yeah, you wouldn't you know me for half an hour and you can tell this, but I think I love being a leader that people can say no to now. I think I love being a leader that people can say no to now. I think, it's really hard sometimes to be. You can be the type of leader people can't say no to because they're scared of you or they don't want to say no. But when my team has now in a place where we're close enough and capable enough, where they can say molly, that is a great idea, and if we try to do that right now, we will fail yeah like, okay, I can be mature enough to hear that now and I appreciate you saying that. So I think, I think I don't want to stop pushing us, but I've tried to learn as a leader where kind of thinking of an organ? Right now right, which pedals I should be pushing harder on or less hard? Chris: I think you raise a great point, because I think it's like anything. I think if there's too much of one thing, it's not good. It's that statement of everything in moderation, and I think one of the challenges of a leader is to know when to push and when to back off. So you had to when to be a little forceful versus empathetic and, you know, maybe demonstrating some more grace. But every situation is a little different. So a good leader assesses it and go okay, what type of leadership does this moment call for? Yeah, and it's that awareness, almost right, and learning to be a little bit versatile, because I think if you're all one all the time, you're not going to be as successful as you want. To be right, you will be in some moments, but you're going to fail miserably in others. And again, that's much easier said than done in practice, right? Molly: I mean, it's much easier said than I don't know. You know, I'm so critical of my own leadership skills. It's hard to even walk in here right now and be positive. And yet I would say I'm doing so much better than I was, and, in part, I think it's having people around me who have helped coach me to be a better leader. I've hired coaches, or I have people who've helped me through how to handle certain situations. I think tools help. It's interesting Six months ago, about a year ago we implemented this easy calendar tool so we could watch our projects and hold each other a little more accountable, and we got so crazy. We got off of using that tool and the team was like, hey, can we bring that back? Oh yeah, why do we stop doing that? And so I think when you do have tools that help you as a leader lead, they can be really useful. If they become a way for you to stop having, I think, the productive conversations and you're just kind of using it as a checklist, I think it can be dangerous, but there's ways to use all this technology and tools out there to benefit us as leaders. Sure, and I think that's something I've learned to do a little bit better in recent years. Chris: Any anything you can point to. I always like to ask this is not the fun question but failure or mistake that you experienced or encountered, that you learned from that. You're like that was a growth moment. In hindsight, man, it felt terrible, whatever I look back. And what a growth moment for me, anything you can share there, because I always find that that's such a great learning and it hopefully dispels for listeners, right, because you feel like you're the only one out there failing and he's like, no, you're not. Molly: Oh my gosh, you're going to learn from it. Yeah, and I think you know there's so much shame we only talk about our successes or people only talk about their successes, right, or it's more fun. I mean, I don't want to walk around talking about all the things I've done wrong, and this was a little while ago and I rely on it now because not everything we try. We've just released product at Central Market in June. We just yeah, super exciting. Chris: A chocolate product, a chocolate bar. Molly: We've got truffles and boots and some go to Central Market and buy our products. But also at the airports in the market, we've got some great fun Texas themed products at Intercontinental Airport. So if you're going through the airports, buy some Winfield's chocolate. So you go out there and I'm so excited right now to tell you about this. Right, we're in these great new major retailers and we're in 12 Kroger's. Well, what I'm not telling you is I've been in 15 Kroger's and now we're in 12 because we only find those. I'm not going to tell you about the three that we're not in anymore because they're not. You know, the others are doing great. Go find us at the Buffalo Kroger or the West Gray, go find us at the airport, and I'm not going to come back and be like, well, that didn't work. They never bought from us again. Which is, you work so hard to make those deals happen and get out there in the world and there's so much hustle and it may just not work. So, going back in time, I had an investor and this was a decade ago and we had opened some stores in Dallas, some Bex Prime restaurants, and one of them had failed and we were going to close it and I mean, I was devastated, ashamed, sad, all of the things, and I'd gone out and raised $2 million and I had lost that money. It was over and I had to call our investors and let them know what had happened. Phil Plant, he says so you stubbed your toe for the first time. I was like I did. He's like, yeah, you're going to keep stubbing your toe if you keep at this long enough. Chris: If you keep trying hard enough, right? Molly: If you keep trying hard enough and you keep putting these projects together and businesses. He's like you're going to have some wins and you're gonna have some losses and you're gonna stub your toe but keep going. And it meant I can't. I'm gonna cry thinking about it. He's a really great person and but that meant so much to me in that moment because I mean I had failed big time. I had the. Chris: It didn't work, you know talk about the value of having the right people around you, right? Wow, that's pretty cool. Molly: You know and with Agnes I mean that restaurant took a solid two years to take off. You know I had to go borrow some money to keep it going and now it is a place where our community meets and people love it and then it is neighborhood joy and connection. I could not be more proud of it. But I'm telling you, walking into a restaurant on a Friday night, that you have opened and convince people to give you money to open, and there there's not a single soul in the place not a single soul. Very humbling. Chris: Right, you wanted to go walk the neighborhood streets, going, come on. Molly: Yeah, and so I think you know now with my team I can, we can take the wins and the losses with a little more grace. Chris: Yeah. Molly: You know well, that didn't work. What are we going to try next? Chris: Yeah Well, I think you know it sounds like part of the culture, right, is you said? The one thing about you said as a leader is people aren't afraid to tell you no. And it sounds like you've created a culture where people aren't afraid to fail and learn from it and keep going, and that's to me a sign of a really strong culture. Molly: Well, and it's okay to say like well, that sucked. I screwed that up pretty bad. Chris: Well, we're conditioned to, like I said, we don't talk about failures. I think we're conditioned that, oh, don't talk about that, because it's got to look like it looks on Facebook and everybody's smiling and happy when we know that's not reality. And so we can get past that and just be transparent. Molly: Yeah, authentic. Chris: I think the better off we're all. Molly: But don't you think being more authentic has happened as part of post-COVID? Chris: era. Molly: Don't you think people are more open about their wins and losses? Chris: I think, so I don't know. It's kind of the chicken or the egg. I think Brene Brown started talking about it a lot more and it caught on in the corporate world and that was happening pre-COVID but close to COVID, and then with that the world goes upside down. I don't think anybody knew what. So about uncertainty, no one knew. So I think it did create a feeling of I don't know what's next and this okay to be authentic. And as we started coming out of that, then there's a lot probably exposed more in the sports world about mental health and all that kind of just built on itself, where I think we're learning it's okay and it's more acceptable to be more authentic. Right, it's a good thing, it's a great thing. Molly: It's way more fun to live in this world. I think I'm not. Fun is not the right word, it's just grounding. Chris: Yeah. Molly: It's more real. Right, I meet more real people. Chris: Agreed, agreed. So well, let's turn to a little bit more of a light side, okay, okay, so what's your favorite vacations place? Molly: Oh my gosh. Well, I'm a, I love adventure. So you know, skiing, hiking, colorado one of those Texas and Colorado type people for sure Love going down to Galveston and fishing and being on the beaches down there, and then we love to scuba dive. So hit the Caribbean. Chris: Awesome, that's all great things. Molly: I can identify with that Stay out of the sun. Chris: You're in the food business, but, and so this is my favorite question to ask every guest Do you prefer Tex-Mex or barbecue? Oh man Hardest question of the podcast. Molly: This is so hard that I might have to Gosh. You know I'm probably a barbecue person. I think I'm going to go. Chris: We have a lot of good barbecue around here. Look, it's a hard question for a reason we have a lot of good barbecue, a lot of good tex-mex. You know, I've even had people try to answer it by combining both there's not. Molly: you know, look at levi good, he's got his tex-ex and his barbecue. He's sort of doing it right, that's right, that's right. Chris: So well, I want to, you know, just wrap this up by saying thank you for coming on and sharing your journey, excited to see what you're doing. Obviously, we watched the Becks on Kirby get redone because we're right around the corner, but what you're doing with the windfield chocolate sounds exciting and uh. Hopefully, now people hear this, they'll know more about agnes and yeah, come to all of ours. Molly: You can do breakfast at agnes, lunch at beck's, dessert at windfields. Chris: You hit them all I like it, yeah, so there you go, uh kind of a full service yeah, integrated, you can do it. Them all love it it Well, Molly, thank you for coming on. Molly: Thank you for having me. Chris: Really appreciate you taking the time. Special Guest: Molly Voorhees.

During these dog days of summer, we're revisiting some of our favorite C4SO Podcast episodes!

Los Santos hat sich einem ungewöhnlichen Sound verschrieben: einer Mischung aus Country, Soul, Tex Mex und Ska mit spaciger Note. Seit 16 Jahren gibt es die Stuttgarter Band schon. Seitdem hat die Band ihren besonderen Stil mit Erfolg immer weiter vorangetrieben. Los Santos ist sozusagen ein schwäbisches Familienunternehmen. Zu den drei Familienmitgliedern Stefan Hiss, Lucia Schlör und Jonas Brettschneider gesellt sich noch der Schlagzeuger Bernd Öhlenschläger.

This week, Andy Samberg, Neil Campbell, and Mitra Jouhari join Scott to discuss their favorite Tex-Mex cuisine, the new season of “Digman!”, and why it took so long to get a second season. Then, positivity ambassador Sonny Price drops in to discuss why spreading positivity is so important. Later, dating coach Elizabeth Bitch joins to share her unique dating techniques. Get access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using this show link: https://siriusxm.com/cbb

Send us a textWelcome back to the Coven of Awesomeness Podcast! We've got a Tex Mex theme this month with what ya eatin'? -  Renee has been creating delicious southwest chicken burritos, and Louise has "discovered" the joy of the taco salad.We've got another goddess episode for you, and this week we are talking about Demeter. We heard a bit about Demeter in our Persephone episode, but this episode we dive into her side of the story and the lessons we can learn from this harvest goddess.Then, as always, we finish with awesomeness. This week hasn't been so awesome for Renee, but she made the most of it and met up with an old friend for a walk i nature. Louise has been reflecting on cancer season and, like a hermit crab, is feeling ready for a new shell.For complete show notes and links, go to awesomeon20.com/episode214Follow Renee on Instagram: https://www.instagram.com/Renee_awesomeon20/Follow Louise on Instagram: https://www.instagram.com/Louise_awesomeon20Support the showIf you're able, give this podcast your support by joining the International Coven of Awesomeness on Patreon so we can keep sharing witchy content for that's free for all.Get your free ebook How to Work with the Moon to Get Things Done.Check out the latest workshop offerings from the STC Witchcraft Academy for both online workshops and in-person circles in the Glasgow, Scotland area.Find all your favorite recipes and witch tips at Awesome on 20 Kitchen Magick.Book a tarot reading with Renee at Sagittarian Tarot & Coaching. Join the Moon Magic Membership coven to receiving ongoing support in your witchcraft journey. Join our Coven of Awesomeness Facebook group open to everyone.

Earnings Season has commenced with lowered expectations, meaning higher "beat" rates for companies, thanks to the lowered bar. Market react mildly to Mexican & Canadian 30% Tariffs; a warning for this week's CPI Report: The past four reports have been lower than expected, so a much higher number may be printed this time around. A three-month preview of market probabilities shows 50-50 chance of continued bullish activity; BUT, markets are over bought, and the odds are even for a correction of as much as 5% back to the 6,000 level. Lance shares his family's weekend exploits with Tex Mex food and Mrs. Roberts' new penchant for sourdough bread making. Lance reviews his weekend piece on Absolute vs Relative Returns, the consequences of both, and three things required for market predictions. We are naturally negatively biased; why market compounding is a myth; average vs compound returns are very different; what really caused the Dot-com Crash. NOTE: There are BIG changes coming to The Real Investment Show; if you're not subscribed here, you could miss out. Comparing Trade War outcomes: 2017 vs 2025. The risk to markets now: Trump vs Powell tiffs; the markets want an independent Fed; the risk to be aware of. "Con" is short for "Confidence Game.: SEG-1: Earnings Season Begins SEG-2a: Tex-Mex & Sourdough SEG-2b: Absolute vs Relative Returns SEG-3: Dealing with Our Naturally Negative Bias SEG-4a: Big Changes Coming SEG-4b: Maybe this Trade War Really Isn't that Different Hosted by RIA Advisors Chief Investment Strategist Lance Roberts, CIO Produced by Brent Clanton, Executive Producer ------- Watch today's video on YouTube: https://www.youtube.com/watch?v=EbuyQ4mMSas&list=PLVT8LcWPeAuhi47sn298HrsWYwmg8MV7d&index=1 ------- Articles mentioned in this report: "Is The Dollar Setting Up For A Comeback?" https://realinvestmentadvice.com/resources/blog/is-the-dollar-setting-up-for-a-comeback/ "Relative Returns Or Absolute. What's More Important?" https://realinvestmentadvice.com/resources/blog/relative-returns-or-absolute-whats-more-important/ ------- The latest installment of our new feature, Before the Bell, "Market Risks Ahead of Earnings Season," is here: https://www.youtube.com/watch?v=kUggnhse9kk&list=PLwNgo56zE4RAbkqxgdj-8GOvjZTp9_Zlz&index=1 ------- Our previous show is here: "What the Big Beautiful Bill Means for Your Money & Retirement" https://www.youtube.com/watch?v=juL4OhaFgbo&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=114s ------- Register for our next live webinar, "RIA Retirement Blueprint," July 19, 2025: https://streamyard.com/watch/qaMtj3cydgDQ ------- Get more info & commentary: https://realinvestmentadvice.com/newsletter/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #MarketRally #MarketRisk #MarketCorrection #EarningsSeason #RiskManagement #PortfolioRisk #Tariff #RelativeReturns #AbsoluteReturns #InvestmentStrategy #PortfolioPerformance #InvestorEducation #InvestingAdvice #Money #Investing

Earnings Season has commenced with lowered expectations, meaning higher "beat" rates for companies, thanks to the lowered bar. Market react mildly to Mexican & Canadian 30% Tariffs; a warning for this week's CPI Report: The past four reports have been lower than expected, so a much higher number may be printed this time around. A three-month preview of market probabilities shows 50-50 chance of continued bullish activity; BUT, markets are over bought, and the odds are even for a correction of as much as 5% back to the 6,000 level. Lance shares his family's weekend exploits with Tex Mex food and Mrs. Roberts' new penchant for sourdough bread making. Lance reviews his weekend piece on Absolute vs Relative Returns, the consequences of both, and three things required for market predictions. We are naturally negatively biased; why market compounding is a myth; average vs compound returns are very different; what really caused the Dot-com Crash. NOTE: There are BIG changes coming to The Real Investment Show; if you're not subscribed here, you could miss out. Comparing Trade War outcomes: 2017 vs 2025. The risk to markets now: Trump vs Powell tiffs; the markets want an independent Fed; the risk to be aware of. "Con" is short for "Confidence Game.: SEG-1: Earnings Season Begins SEG-2a: Tex-Mex & Sourdough SEG-2b: Absolute vs Relative Returns SEG-3: Dealing with Our Naturally Negative Bias SEG-4a: Big Changes Coming SEG-4b: Maybe this Trade War Really Isn't that Different   Hosted by RIA Advisors Chief Investment Strategist Lance Roberts, CIO Produced by Brent Clanton, Executive Producer ------- Watch today's video on YouTube: https://www.youtube.com/watch?v=EbuyQ4mMSas&list=PLVT8LcWPeAuhi47sn298HrsWYwmg8MV7d&index=1 ------- Articles mentioned in this report: "Is The Dollar Setting Up For A Comeback?" https://realinvestmentadvice.com/resources/blog/is-the-dollar-setting-up-for-a-comeback/ "Relative Returns Or Absolute. What's More Important?" https://realinvestmentadvice.com/resources/blog/relative-returns-or-absolute-whats-more-important/ ------- The latest installment of our new feature, Before the Bell, "Market Risks Ahead of Earnings Season," is here:  https://www.youtube.com/watch?v=kUggnhse9kk&list=PLwNgo56zE4RAbkqxgdj-8GOvjZTp9_Zlz&index=1 ------- Our previous show is here: "What the Big Beautiful Bill Means for Your Money & Retirement" https://www.youtube.com/watch?v=juL4OhaFgbo&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=114s ------- Register for our next live webinar, "RIA Retirement Blueprint," July 19, 2025: https://streamyard.com/watch/qaMtj3cydgDQ ------- Get more info & commentary:  https://realinvestmentadvice.com/newsletter/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #MarketRally #MarketRisk #MarketCorrection #EarningsSeason #RiskManagement #PortfolioRisk #Tariff #RelativeReturns #AbsoluteReturns #InvestmentStrategy #PortfolioPerformance #InvestorEducation #InvestingAdvice #Money #Investing

Jason Carrier is the owner of Mama Betty's Tex Mex located in North Austin, TX. Jason began hospitality his career in his early 20s working as a door man for bars in Austin. He loved the job, treating the position like a gracious host instead of an intimidating bouncer, and eventually went on to open his first bar in 2002, and at least 11 bars at various times. In 2020, he owned 5 bars that all shut down during the pandemic and decided to take over a restaurant space right in his neighborhood and turn it into a Tex Mex bar and restaurant. That was (and is) Mama Betty's Tex Mex!  Join the Restaurant Unstoppable Network TODAY! Restaurant Unstoppable - EVOLVE! - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check out the website for more details: https://www.restaurantunstoppable.com/evolve Today's sponsors: Franchise Law Solutions - Thinking about franchising your restaurant? Success doesn't have to mean 100 units overnight. With the right plan, you can build a profitable, local or regional franchise brand. The team at Internicola Law Firm — franchise lawyers and franchise development experts — will show you how.  Visit www.franchiselawsolutions.com. US Foods: US Foods is hosting the event of the year, Food Fanatics 2025. August 19-20, 2025, at the Mandalay Bay, Las Vegas, NV. Network with over 5,000 Industry peers. Attend Zouk nightclub reception, expert breakout sessions, Keynote speeches, musical performances, and dramatic demonstrations, and sample the latest on-trend dishes. The Clock Is Ticking! Be Ready to Register on April 16 for Food Fanatics® 2025. To learn more, visit www.usfoods.com/foodfanatics2025 Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more.  Let's make 2025 the year your restaurant thrives. Today's gues recommends:  Toast OpenTable SpotHopper HotSchedules Kaizan Marketing Restaurant365 Guest contact info:  Website: https://www.ilovemamabettys.com Instagram: @mama.bettys Email: jason@carrier5.com Thanks for listening! Rate the podcast, subscribe, and share!  We are on Youtube: @RestaurantUnstoppable

Ground Beef and Rice Skillet is a hearty, comforting, one-pan dinner that's easy to make, easy to clean up, and easy to love! Recipe: The Best Ground Beef Recipe from COOKtheSTORY.Here are the links to some of the items I talked about in this episode: #adLarge Non-Stick Skillet (With Lid)Chef's KnifeCutting BoardCan OpenerMeasuring CupsMeasuring SpoonsStuffed Peppers RecipeThe All New Chicken CookbookHere's the Recipe Of The Day page with all of our recipe links!If you want to make sure you always find out what today's recipe is, do one or all of the following:Subscribe to the PodcastJoin the ROTD Facebook Group, TikTok, or InstagramBlog and Newsletter: CookTheStory.comWebsite: TheCookful.comCourses: Free Mini Cooking CoursesGuide: Free Rotation Ready Meal Planning GuideHave a great day! -Christine xo

Fr. Daniel Alloy, FSSP has served as Parochial Vicar at Regina Caeli Parish in Houston, Texas since July of 2022. He was ordained in June of 2020. In Today's Show: I was wondering if members of other apostolic churches like Eastern Orthodox, Oriental Orthodox, etc. are allowed to receive Holy Communion in the Catholic Church. If so, what are the conditions that must be followed? Why do we use the term “Godfather” when there is only God the Father almighty? Do our souls have a gender? At the resurrection, since our bodies and souls will be reunified, will there be any need for us to eat? I know that things like witchcraft and sorcery or anything dealing with occult powers is dangerous and wrong, but my teenage son is fascinated by magic, meaning the kind of magic that involves the art of illusion. Is there any danger in this? How are we not cannibals if we eat the body of Our Lord? Regarding the destruction of Sodom and Gomorrah, I've heard conflicting "reasons" given for that. Most say homosexuality, but I've seen people on YouTube make arguments for other causes. Which is correct? To join the FSSP these days, do you have to consciously reject the SSPX? In seminary, what's taught on the SSPX? When discerning, why choose FSSP? What happens to the laity if a church is declared schismatic? Houston heat and Tex-Mex cuisine! Is the name Yahweh specifically connected to God the Father or to all of the persons of the Trinity? Does playing board games with your family/children count as leisure and how can we talk to someone who desires too much leisure or recreation? I was at High Mass today for the Feast of the Precious Blood. Can you explain a little about the roles of deacon and subdeacon? Where is St. Joseph buried? Can you talk about what it means for women to wear veils, why the law was changed, and why you think it seems to be coming back? Visit the show page at thestationofthecross.com/askapriest to listen live, check out the weekly lineup, listen to podcasts of past episodes, watch live video, find show resources, sign up for our mailing list of upcoming shows, and submit your question for Father!

Buongiorno!   The Backbone FOOD Network brings you the meals and stories from the 2000 cookbook Can You Take the Heat by Jim Ross & The WWF Superstars. This episode, Chef Keithie goes south of the border with a Tex-Mex stew and does a little Bronco Buster on a favorite fruit. J.R.'s Tex-Mex Stew and Some X-Pac Banana Cream Pie. Do these mix? Highly Unlikely Jess, but have no Faces of Fear, these were served on separate nights.    Mangiare la mia famiglia

On this edition of the On The Pony Express Podcast, Billy Embody breaks down the two new SMU commits, Ty Crethers and Eddie Kelly, Jr. Plus, what's next for SMU Football Recruiting as June winds down?Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.

On this edition of the On The Pony Express Podcast, Billy Embody is joined for interviews by SMU running backs coach Kyle Cooper and SMU women's basketball transfer Jzaniya Harriel, who arrives from Stanford.Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.Are you…Ready to leave the corporate Rat Race for the American Dream?Looking for a side hustle while working your current job?Wanting to diversify, build wealth, and/or leave a legacy?Andy Luedecke can help!!!Andy is a franchise consultant (as well as franchise owner) and helps people find franchises that fit their skill sets, financial requirements, time to commit and more….His services are 100% free and he's here to help if you have any questions about business ownership.Andy Luedeckewww.MyPerfectFranchise.Netp: 404-973-9901e: andy@myperfectfranchise.netBook time with me at: Andy's Calendar

In this conversation, Justin Townsend, Adam Berkelmans, and Hank Shaw explore the themes of the borderlands, focusing on the intersection of Mexican and American cuisine. They discuss the inspiration behind Hank's book 'Borderlands', the cultural identity shaped by the border, and the importance of food as a means of storytelling and building empathy. The conversation also delves into surprising culinary discoveries, essential cooking techniques, and ingredients that define the unique flavors of the borderlands. In this engaging conversation, the speakers explore the intricate connections between migration, culinary heritage, and the evolution of Mexican cuisine. They discuss the importance of indigenous crops, the process of researching recipes, and the cultural significance of various dishes. The conversation also touches on travel safety in Mexico, the necessity of language skills in border communities, and the key takeaways from a new cookbook that aims to celebrate Northern Mexican food. The speakers emphasize the adaptability of recipes and the respect for culinary traditions, while also promoting the upcoming book tour and events. - ⁠⁠⁠⁠⁠Leave a Review of the Podcast⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠Buy our Wild Fish and Game Spices⁠⁠⁠⁠⁠ Links: Instagram New Cookbook! Book Tour To The Bone Substack Native Seed Search Takeaways: The borderlands represent a unique blend of Mexican and American cultures. Hank Shaw's journey into the borderlands began with his move to Sacramento. Culinary identity is shaped by the seamless integration of languages and cooking techniques. Food serves as a bridge to foster understanding and empathy across cultures. The book 'Borderlands' aims to immerse readers in the beauty and complexity of the region. Surprising culinary techniques and wild food presence are prevalent in the borderlands. Char and fire play a crucial role in the cooking methods of the region. Pounding ingredients for sauces enhances flavor and texture compared to blending. Mexican oregano differs significantly from standard oregano in flavor and use. Tepary beans and blue corn are examples of region-specific ingredients with cultural significance. Migration patterns may have influenced culinary traditions. Indigenous crops are vital for local gardening. Researching recipes involves deep historical understanding. Northern Mexican cuisine deserves more recognition. Traveling in Mexico requires awareness of safety. Language skills enhance cultural experiences in borderlands. Tex-Mex cuisine can be authentic and delicious. Culinary traditions evolve through cultural exchanges. Cooking is a communal and cultural event. The cookbook encourages creativity and adaptability in cooking. Chapters: 00:00 Exploring the Borderlands: A Culinary Journey 02:12 Inspiration Behind 'Borderlands' Book 06:26 Cultural Identity and Culinary Fusion 09:21 Building Bridges Through Food and Storytelling 13:00 Surprising Discoveries in the Borderlands 19:11 Culinary Techniques and Tools from the Borderlands 26:00 Essential Ingredients for Borderlands Cuisine 33:54 Migration and Culinary Heritage 34:56 Gardening and Indigenous Crops 36:37 Researching Recipes and Culinary Traditions 39:30 Top Culinary Destinations in Mexico 41:42 The Art of Mexican Cooking 43:10 Travel Safety and Security in Mexico 47:13 Cultural Respect and Language in Borderlands 48:01 Key Takeaways from the Cookbook 54:37 The Evolution of Mexican Cuisine 55:43 Book Promotion and Upcoming Events Keywords: Borderlands, Mexican-American cuisine, culinary journey, Hank Shaw, food culture, wild food, cultural identity, storytelling, cooking techniques, essential ingredients, migration, culinary heritage, indigenous crops, recipes, Mexican cuisine, travel safety, cultural respect, cookbook, gardening, food traditions Learn more about your ad choices. Visit megaphone.fm/adchoices

On this edition of the On The Pony Express Podcast, Billy Embody breaks down the latest SMU football recruiting buzz as the Mustangs look to hold onto top commits. Plus, Rhett Lashlee & Co. had some of the top prospects in 2027 on campus for camp. Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Call up our friends at Mosquito Shield to eliminate those unwelcome guests in your backyard! Use code "Pony Up" for the best pricing for the remainder of the season. Service is available all across DFW and other Texas locations. Call 214-775-0622 or go to MoShield.com to schedule your appointment. Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.

On this edition of the On The Pony Express Podcast, Billy Embody is joined by The Athletic's Brody Miller to discuss Bryson DeChambeau, Scottie Scheffler, the U.S. Open and his new book, The Year of the Tiger. Plus, SMU Women's Basketball assistant coach Bett Shelby joins us and we share some SMU Football Recruiting tidbits.Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Check out a NEW sponsor, Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.Want to revamp your yard with artificial turf, a putting green or both? Take $500 off your first project with code PONYUP at AKM Turf and Greens! AKM Turf and Greens strives to provide a quality product at a competitive price with customer service at the forefront. Head to akmturfandgreens.com NOW to connect with their staff or email info@akmturfandgreens.com to start the process! 

You can make ground turkey tacos that have lots of flavor and are ready to eat in about 20 minutes. Love a good Taco Tuesday! Recipe: Ground Turkey Taco Recipe from TheCookful.Here are the links to some of the items I talked about in this episode: #adGround Turkey Recipe SeriesSeasoning Blend SeriesTaco Seasoning RecipeMeasuring SpoonsMedium BowlLarge SkilletHow to Cook Ground TurkeyHow to Heat Corn TortillasThe All New Chicken CookbookThis episode was also published in July, 2023.Here's the Recipe Of The Day page with all of our recipe links!If you want to make sure you always find out what today's recipe is, do one or all of the following:Subscribe to the PodcastJoin the ROTD Facebook Group, TikTok, or InstagramBlog and Newsletter: CookTheStory.comWebsite: TheCookful.comCourses: Free Mini Cooking CoursesGuide: Free Rotation Ready Meal Planning GuideHave a great day! -Christine xo

On this edition of the On The Pony Express podcast, Dean Ralsky breaks down SMU's newest commitments and recaps the Pony Express weekend.Check out a NEW sponsor, Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.

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Get every episode of The Dumb Zone by subscribing to the show at DumbZone.com or Patreon.com/TheDumbZoneWe begin by remembering Mesa, the Tex-Mex restaurant in front of the Grapevine 9/11 Memorial. Then we see if the Cowboys are getting better at football or ping pong. Jason Kidd can go to the Knicks if he wants, MLB viewership is up, and we have a Dumb Zone meet-cute with Vibrator Amy and 6'2 Will.  (00:00) - Open: RIP Mesa (23:55) - Sports: Schotty-o and baseball viewership is up (57:27) - Big Thursday Viewer Mail Bag (01:21:42) - A Dumb Zone meet-cutre with Vibrator Amy and Will (01:32:11) - News: No more treats for Texas SNAP benefits (01:46:28) - VM birthdays/Today in History ★ Support this podcast on Patreon ★

A thriving business is built on people, not just product. This week on Building Texas Business, I spoke with Lynne Doherty and Clarissa O'Connell of Sonar, a developer-first software company founded in Geneva and growing fast in Austin, Texas. Lynne leads their go-to-market team, and Clarissa heads up people and culture: together, they're shaping Sonar's growth story in the U.S. We discuss Sonar's journey from its open-source roots to serving over 28,000 organizations. Lynne shares how Austin's tech ecosystem and talent pool have been key to expanding their operations, including the rollout of their latest product, SonarQube Advanced Security, an integrated solution that combines code quality with security. Clarissa highlights the cultural strategies that keep Sonar's fast-scaling team engaged and committed, including an acronym-based value system (CODE) and a balanced hybrid work model. Over the conversation, we see how Sonar's approach to innovation and people has evolved. From whiteboarding solutions on-site to building confidence in AI-generated code, their focus is on helping developers build better, faster, while maintaining a human connection. What stood out to me most was how Clarissa and Lynne use leadership not just to grow a company, but to create a space where culture and innovation reinforce each other. It's a reminder that whether you're writing code or growing a team, trust and clarity go a long way. SHOW HIGHLIGHTS I explore the transformative journey of Sonar, from its developer-focused beginnings in Geneva to its dynamic growth in Austin, Texas, a key hub in the U.S. tech scene. Lynne Doherty and Clarissa O'Connell share insights into how Austin's vibrant tech ecosystem and business-friendly environment have accelerated Sonar's expansion and shaped its innovative culture. We delve into SonarQube Advanced Security, a new integrated solution enhancing application security by addressing threats during development, demonstrating Sonar's commitment to code quality and security. The conversation highlights Sonar's strategic partnerships with Austin universities and robust internship programs aimed at nurturing the next generation of tech innovators. Lynne and Clarissa discuss the significance of creating a positive company culture, underscored by their CODE acronym, and how it fosters a collaborative and inclusive environment at Sonar. We address the challenges of rapid technological change and the importance of continuous team enablement and customer education to adapt and thrive in a fast-evolving industry. Through personal insights, Lynne and Clarissa emphasize the importance of work-life integration, adaptability, and maintaining well-being amidst the demands of leadership and a growing company. LINKSShow Notes Previous Episodes About BoyarMiller About Sonar GUESTS Clarissa O'ConnellAbout Clarissa Lynne DohertyAbout Lynne TRANSCRIPT (AI transcript provided as supporting material and may contain errors) INTRO Welcome to the Building Texas Business Podcast. Interviews with thought leaders and organizational visionaries from across industry. Join us as we talk about the latest trends, challenges and growth opportunities to take your business to the next level. The Building Texas Business Podcast is brought to you by Boyer Miller, providing counsel beyond expectations. Find out how we can make a meaningful difference to your business at BoyerMillercom and by your podcast team, where having your own podcast is as easy as being a guest on ours. Discover more at yourpodcastteam Now. Here's your host, chris Hanslick. Chris: In this episode, you will meet Lynne Daugherty and Clarissa O'Connell of Sonar. Both Lynne and Clarissa share how being based in Austin, texas, has helped accelerate their company's growth and influenced its culture. I'm going to say hello to Lynne and Clarissa from Sonar. Thanks for joining me on Building Texas Business. Lynne: Thanks for having us. Thanks for having us. Great to be here. Chris: So I'm going to just have a fun free-flowing conversation, but I do want to start with each of you telling us about yourself, but also about Sonar. What does the company do? What is it known for? Clarissa: Great. Lynne: Yeah, I'll start. My name is Lynne Doherty and I lead our go-to-market team here at Sonar, which, if you think about that, is almost everything that directly touches a customer it's sales, it's support, it's engineering, it's our customer success organizations, our demand marketing organizations, and so I've been here at Sonar a little over a year now and it's been a great and wild ride. To give you a little background on who Sonar is, so we're a company founded in Geneva in 2008. And since the beginning, we have been an organization focused on developers, a developer-first company. We came to Austin in 2018. It was our first US office is in Austin and since then we've continued to build out the team in Austin, including our CEO Clarissa, our head of HR, our new general counsel, our new CFO all sit out of Austin. So Austin is is our second biggest office outside of Geneva, where we were founded. What we do is we focus on developers and it's around reaching the market of developers. We have 7 million developers that use our products. We have 28,000 organizations that use us today, and it's all around. How do we make developers more effective, more productive? We call it building better, faster, and that's what we're focused on is how do we do that Giving developers actionable intelligence so that they can build better faster. That that's what we're focused on is how do we do that giving developers actionable intelligence so that they can build better faster. Chris: That's right. So is it kind of an open source type concept then? Lynne: We start in open source. That was our roots is we have an open source product and then we have what we do at Sonar is sell the enterprise version of that product, the product that's the commercial version, when you need more features and grow and scale. We developed a product that people can use when they sort of graduate from open source. Chris: Great Well Lynne I appreciate that so. Clarissa, let's hear a little more about you, and then your background and a little bit in the role you play at Sonar. Clarissa: Yeah, absolutely so. My name is Clarissa O'Connell and I am the chief people officer here and, as you heard from Lynne, she manages the business and I'm in the lucky position that I get to manage the people that help drive all of those activities. So I'm really excited that we're in Austin, texas. As you know, it's a really thriving city, specifically for tech and for things like AI, so it's a perfect place for us to be located. We have almost 200 people here in this Austin office. We are growing this office every single day, with offers coming out on a regular basis, and I am in the really lucky position that I get to help drive the initiatives that help Lynne establish the protocols and sell the business for our customers. So I get to focus on things like making sure that we're one of the top employers in Austin, the rewarding packages for our employees, so that we can take the time to find really qualified individuals and then keep them here, and then all of the things that surround that, like culture, learning, development, career advancement and training. We also partner with all of the major research universities in the region to be able to develop things like internship programs and make sure that we're really socializing what it is that we do within the developer community and kind of embracing this really fast moving startup culture that Austin is really known for, and all of those things put together are making us who we are and the employees here are fantastic. Austin is amazing and some of our smartest talent is coming from the Texas region, so really happy to be here to talk to you about businesses in Texas. Chris: Yeah, Well, I'm not biased but I'm not surprised you're finding Texas and the workforce. I think it's important. It's one thing to have business friendly policies in place, which Texas certainly does, but you've got to match that with talent or the companies aren't going to come and some of it may be a chicken or egg kind of thing, right, because we do see, and I'm sure y'all are experiencing migration of people to Texas because that's where the companies are establishing themselves, like you have, and then trying to build from there. So you know, kind of to that lens, what are some of the emerging technologies or the trends that you see shaping kind of Texas business and, specifically in the Austin area, what are some of the trends that you're seeing emerging that are helping you with this growth? Lynne: Why don't I start? And, Clarissa, you can add in if you have anything. But I'd say the biggest trend that we're facing as a technology company and a software company for developers is, every day the news around AI is coming out and changing and evolving incredibly quickly, and you know, for us, we really believe that the core of software development whether that's designing program, validating the code that's developed, it's going to be enhanced by AI, and what that means is people, our customers, their roles as developers is going to evolve. We don't believe any of those roles disappear, but we believe they change, and so it's a big trend that's out there, that we see and our customers are faced with every day. It is something that we take into consideration as we evolve our business strategy, as we think about how we talk to our customers and how we help them solve the problems that they are facing today, and it's one of the benefits of being in Austin is that it enables us to attract talent to help solve these problems as we develop our products. Chris: Yeah, I think, just to step in. I think what's important in there is the idea that AI doesn't replace jobs. It may change and enhance, because isn't that what technology has always done right? As things have evolved, people have always adapted to. The computer hasn't replaced them, even though, with AI, I think there was that big fear, that myth that you need to debunk, right. Lynne: Yeah, no, you're exactly right. I mean, think of all of the different innovations across time that are going to displace people and people aren't going to have jobs, and it ultimately means new jobs and growth, and it's just different kinds of jobs with different skills. Chris: Yeah, so of course, how has being in Austin helped position the company for the success that you're seeing? Clarissa: Yeah, and that's exactly why we're in Austin right. We're in this fortunate position where, as a global company, the Central Time Zone location is really perfect for us and we've got a really amazing strong pool of skilled workers that are coming to Austin, Texas, from all over the world because it is this emerging tech-friendly environment that people are embracing and Austin is a pretty attractive city to live in. You know, we've got really great weather, we've got really fantastic resources, we've got an infrastructure that supports all of these global individuals from across the world, and we're finding new ways to give back to the community, which is also helping us draw really solid candidates, whether that's through you know, sonar Serves is what we call it, but it's when we take our amazing environment of individuals and we give back to our local communities, and so that helps us really retain and attract really strong talent, and all of those things equal us now out of office space, and so we're actually today moving to more space in the building that we're in so that we can continue to be an emerging talent where we can focus on hiring, bringing in those key people, expanding into those new technologies and bringing in those skill sets and diversifying the Austin region and the company itself. Chris: Well, that's really good to hear because in this environment you hear more about companies shrinking office space, not growing. So I'm sure the office market there in Austin appreciates that. So just while we're on that topic, how are you managing with like kind of work remote policies while you expand and take on more office space? Do you see your people coming in more over the last, say, year or so than before? Clarissa: Yeah, we're really lucky that our work environment here is extremely collaborative and, because of the work that we do, oftentimes we do our best work all sitting in one room and whiteboarding things out and solving the problems as they come up. That's really. Our workforce has embraced that opportunity to be able to interact with each other face-to-face. You know, as an HR person, I think it's a combination of people love working remote, but they also kind of miss that interaction, and so currently our workforce comes in every Monday, tuesday and Thursday and then on Wednesdays and Fridays. We make those days optionals for our employee. They can come in if they want to interact. They also choose not to come in. They have the ability to work from home. But, believe it or not, we have about 60% of our workforce that still comes in on Wednesdays and Fridays because that interaction has now become a thing. We're in this fortunate position, being a global company, that we work really hard, but we also have this European culture where it's common for us to embrace that work-life balance, and so it's common for us to do coffee chat meetings. We have the luxurious European coffee machine in the kitchen, so it's dragging people into the office where they're able to talk about those emerging technologies, how to continually improve and increase the company and really embrace our culture. So the one thing I think I'm really proud of is that people work really hard, they're incredibly talented, so they're driving the product to the next level and they're embracing this interaction of culture, and so all of those things together are making it a pretty incredible place to work. Chris: That's great. So, Lynne, let's talk a little bit about innovation. What are some of the things that you feel like Sonar's done in the last several years to really you know? I know your technology company so you probably said, look, that's in our DNA. But what are you doing to really be, or do you think is innovative, for maybe your industry that has, you know, kind of helped position the company to where it is today? Lynne: Yeah, you're absolutely right, chris. I mean, I think it is in our DNA, it's part of what we do, and developers are always at the forefront of technology, and so our customers challenge us to be better every day, because they want to be better. They need to be better and because we're in this changing landscape. So a few things we've innovated on, and we're fortunate because our solution is a fit for really all industries, all types of organizations, all sizes, and so we're focused on a few things that we've done recently, which is really interesting. We have just put out something called SonarQube Advanced Security, and so, if you think about what that is, it's helping developers make their applications more secure, and security is a threat. Everybody in all walks of life, all organizations, faces this threat of cybersecurity issues that can get embedded in code, and so we support developers in not just helping them build faster, better quality applications, but now we've just put out something that enables them to do both code quality and security. It's the first integrated solution to do that, so there are a lot of people that do either one or the other. We're the first bringing that together into one integrated solution for a developer to use, that together into one integrated solution for a developer to use. So security is something that is a big innovation for us that we've just come out with. I'd also add the AI features that we have. How do you get assurance on your AI code? So a developer's creating AI code, it's automated, but you still want to make sure that code has good quality, good security, good maintainability, and so with our product that's a new innovation that we have is to how to make sure that all of that AI generated code you have the same kind of confidence in that you do human written code. Chris: Good stuff. I mean security. You're right. It becomes increasingly more of an issue because more and more things in the cloud all of our information and of course we know there's a whole world of professional hackers out there just trying to get in. So I think it has a lot of people concerned and trusting, whether that trust is well-placed or not. But I think to your point of focus on security, you can't emphasize that enough. Lynne: Yeah, yeah, you're absolutely right. I mean, it's a huge issue and huge concern and we really believe if you start with the developers as the application gets developed and build security in, you get a better outcome than you build an application and try to layer all of the protection on top of it. So it's really about building security and at the development stage from the ground up, and we believe that's a really important trend that we should be a part of. Chris: So, Clarissa, what are some of the kind of investments, if you will, that Sonar is making in Austin to kind of help support your growth strategy? And how do you see, how has that been playing out for you? Clarissa: Yeah, that's a great question. So Austin, as a thriving tech city, has this really entrepreneurial spirit where we've got these incredible talents from all over the globe that have come here. They really want to stay close to innovation and attract kind of that top talent for us, and our product allows us to do that, not only because of its name recognition but because of the impact that it has for developers worldwide, I think being able to grow our businesses in Austin is key for us. We've already mentioned that we're out of office space and so we're having to grow into that region, but we've expanded our footprint within the market way more than just increasing our office space. We've got internship programs where we're partnering with some of our incredible universities to bring in those individuals who want to get into the footprint of technology and because oftentimes they're already aware of our product, it's a really good opportunity for them to partner with some of the best minds in the business that are working on our product, both driving the product and driving the technology, and so we have really robust internship programs where we give them exposure into what we do and then those eventually lead to full-time jobs and we have the opportunity to put those interns into multiple markets because we are spread across the globe and so we're really proud of exposing those individuals and it helps us to hire those right people. From the very beginning, we are working really hard to be a standout or a world-class choice for employees and so because of that, we leverage a lot of our hires based on referrals, whether those are from customers or from internal employees, and we really focus on providing that experience for individuals that they're proud to work here, and doing that in a way that gives them a work-life balance but also a rewarding package so that their impact that they have in driving our product forward is rewarded for them on the back end through multiple things, whether it's activities giving back to our community, really amazing benefits packages to be able to support them when they're not at work, to learning and development opportunities so they can continue to grow in their career, so that we're bringing them in as a world-class employee, and then we're giving them the tools and resources to even be better than what they ever could have been, and all of those things coupled together are helping us get that top talent in that Texas market to be able to work for our company. Chris: So of course, you've talked a lot about it, but I want to dig a little deeper about culture. Clarissa: One of my favorite topics. Chris: So how would you describe the culture at Sonar? Clarissa: Yeah, that's a great question and one of the favorite things. We could talk about this for the entire time. But we use an acronym to divide, to talk about our culture, and it's actually CODE and it stands for committed, obsessed, deliberate, and then, based on what team you're on, it could mean efficient or it could mean effective. The committed is being committed to what it is that we do as a company for our customers and our clients, but it's also that we're really committed to each other. Everyone at Sonar has a voice and all those voices are heard and we're really good at a collaborative work environment where we talk about things in joint sessions and we have nuances to that that I'm really happy for. We do this thing called called chickening, and what it basically means is anybody in the company at any time can sit it on generally any meeting so that they really understand that collaboration between teams and departments. So if you're on the product team, you can sit in on marketing so that you understand what that's about. If you are on a, an IT team, you can sit in with products, you can understand the roadmap, and so it's really helping our employees understand what we do as a company so that everybody is moving in the same direction. Our obsessed really is closely tied to committed obsessed about what we do, obsessed about who we are and obsessed about the impact that we make, both internally and externally to our clients. Chris: I love that word, by the way. Clarissa: Me too. Chris: I mean it's impactful right. Clarissa: It's really great. We have pictures throughout the office that are code and it's this big, bright acronym that's posted everywhere, so it's really in front of everybody and we talk about it all the time. For deliberate we really do make deliberate choices. We listen to our customers, we listen to our employees and we navigate throughout our company decisions based on a lot of that feedback. We've got incredible moderators that are out there listening to the voice of what our customers are, and they're sharing that information on a regular basis. We're constantly iterating on how we do things so that we can do it better every time that we tackle the project again. And then the, of course, efficient, effective, right Based on the team that you're on. We try and do things in the best interest of the company and we also really embrace this culture that it's okay to ask questions and it's okay to make mistakes, as long as we recognize what those are and we get back up and we try again, and all of those things combined really drive a culture here that is extremely positive. As a global workforce, it helps establish the criteria and expectations that we have across the company, but it also drives those relationships so that everybody understands where we're going and what we're trying to do, and everybody is all in and doing it together. We do regular all hands where we talk about everything transparently, including. What most companies don't do is we take live Q&A at the end and we answer them in real time. So transparency is really important for us. We want our employees to understand that they're here and that their voice matters and to reward that. Every year we also have this really amazing incentive that we have called the Company Growth Incentive, and so we establish milestones in the beginning of the year and every employee at Sonar is rewarded for their actions and activities by a growth incentive or an award bonus at the end of the year, and it's the same amount regardless of what role that you're in, because everybody here matters for what we're doing every day and everybody gets to kind of celebrate in the rewards of those achievements through the company. So we do our best to make sure that our people know that we wouldn't be here without the people that are driving the business and we hope that reflects when we talk to our customers and it clearly is reflected in the business. I mean we hired 231 people last year and that's amazing considering all the trends across the globe, where the companies were downsizing and collapsing, and Sonar was really great at making sure that we did exactly opposite. And it's only May 28th. We've already sent out 158 offers just this year, so we're on track to double that number, which just shows that we're doing something right here and that we're really happy with what we're doing. Chris: It's amazing, it really is. Kudos to you and yeah, I love it. I mean culture. You can have stuff on the wall and you can have your sayings, but unless it's really ingrained into the organization, it doesn't matter how colorful the signs are or whatnot, but I do like the connection to code and what you do. So let me ask you Lynne Clarissa shared that one of those values about deliberate is listening to customers, and that's where you sit right. ADVERT Hello friends, this is Chris Hanslick, your Building Texas business host. Did you know that Boyer Miller, the producer of this podcast, is a business law firm that works with entrepreneurs, corporations and business leaders? Our team of attorneys serve as strategic partners to businesses by providing legal guidance to organizations of all sizes. Get to know the firm at boyermillercom and thanks for listening to the show. Chris: You're on the front edge of that. What are you and your team doing? I guess in two ways one, to listen to the customers, but also to stand out and be able to communicate. You know the why sonar over your competition. Lynne: Yeah, it's a really good question because software development is changing, with AI as a tool, as a practice, as it's pervasive in everything, and we really fundamentally believe that this is a partnership between AI and humans. This is not an either or this is not a one wins and the other loses. It's how do we have that partnership? And I think our customers are in a sort of trial and error phase right now that we are trying to listen to and be there as a partner for them, and how do we help facilitate this for them instead of, you know, be silent in this? How do we facilitate them using AI and using AI effectively, and that's really important for us. So we do spend a lot of time listening to customers. I would say, you know, there's a lot of noise, and I think that's something that we try to be a voice to our customers on is what's the signal, what's the noise, so to speak, on AI, because it's hard to open anything in tech today and not see a dozen or more articles about AI and what's new, and it is rapidly changing, and so I think for us to be a voice, to have a perspective on that and to help them with a solution, a here and now solution that they can use today, as opposed to things that are maybe today. You know ideas and concepts, but they're more vaporware. We're giving real solutions in the world today to help them solve and do AI, but do it better. Chris: Good. So you know, Lynne, what you know there's always good times and bad times in business. What are some of the headwinds that you kind of see that you're dealing with as you're trying to? You know, deal with customers, grow the business, whether that's unique to Texas or just general in your industry. Lynne: Yeah, I think that one of the things that is a challenge today is this need to do constant enablement of our team and education and conversations with customers about changes that we're seeing. I remember and I've been doing technology with customers for a long time and there were times where you'd sort of have a product or a trend or some innovation and it would be months and years that you talk about the same thing, and now I feel like it's weeks or days, or sometimes even minutes, that things change, and so I think that's a real challenge for our customers to stay up on, to stay educated on, but also for our teams that need to be experts on this, and so it's a real challenge, as Clarissa talked about, how many people we've hired is how do we bring them in and educate them on what we do today? But also, what we do today changes tomorrow and changes the next day and changes the next day, and so I think that's a challenge for all of us in technology today is that the sort of lifespan of technology has gotten so much shorter, and so our focus on educating our own employees but doing that in partnership with customers is a constant uphill battle. Chris: Makes sense. Clarissa, what about you from the kind of the HR perspective? What are some of the headwinds and challenges that you're facing as you're trying to help? You know you're really trying to feed the machine with people and talent so that they can continue to drive the business, but what are some of the challenges with finding those people and integrating those people? Clarissa: Yeah, that's a great question and a real problem sometimes, right, because we're not the only company in Texas that realizes how great it is to be in Texas, and because of that, oftentimes we're up against really large organizations that have now made Texas their home and they have compelling stories. And we have compelling stories, and some of those are larger, really well-known companies, and so it's a constant battle to find really great talent. I feel like we have a really good position in the market to be able to find those individuals and we have a great reputation, which is very helpful. But when you're talking to a candidate who has other really amazing Texas companies that they're also speaking to, it is kind of a little bit like a talent war, and because we're growing so quickly, we are trying to constantly hire these individuals, and so the pipeline really never ends for us, meaning we close one requisition and right behind it we're opening it up, so we think we found the best person, and then all of a sudden we're restarting the cycle and every employee that we're hiring here is fantastic, right? We say that we're constantly raising the bar, and so the expectations are changing, which that we're hiring here is fantastic, right, we say that we're constantly raising the bar, and so the expectations are changing, which means we're constantly evaluating that we are a world-class employer with the best offerings, and so the cycle never ends. But we've been really fortunate to be able to have people want to work with us because they understand what we're doing, and you know we celebrate every time somebody says yes, regardless of their role, because every person that's here is important to us and helping to drive what it is that we're doing. Chris: So I'm going to give you a tough question because one of the things I talked to a lot of entrepreneurs, a lot of business owners hiring is such an important decision and such a challenging thing to do. No one's perfect right. We don't always get it right. So I'm going to ask you, when you realize that it's not working out, maybe just advice, one or two things that you would recommend to people when you're facing that decision of you realize this hire is not working out, it's time to move on. Any tips that you've learned over the years you know doing HR that you know, even though it's hard, it's hard to do when you're affecting people's life any tips on? Clarissa: Yeah, that's the worst part of my career, to be honest with you is you know you want everybody to be successful, just like you want your company to be successful. I really my piece of advice would be to really try and do everything you can on the front end to make sure that the person that you're bringing in understands not only the expectations but what the environment is going to be. And, like Lynne said, enablement is really important, and that goes for customers, but it also goes for your employees, and so, kind of trying to be ahead of that conversation before it ever starts it's not always possible but give them the resources that they need. At Sonar, we assign individuals both a point of contact and a mentor and we also put them through an extremely robust training program. We try and check all of those boxes when they're hired to make sure that it doesn't get to that point. But if in fact, the job isn't right for somebody and jobs aren't always right for people and it's a really hard decision we do try and give individuals that attention that they need to be able to help them be on track, whether that's additional one-on-one training or pulling them aside to re-establish kind of the connection between what they're doing and what we need them to do, but sometimes it doesn't, unfortunately, work out for people. The one thing that Sonar does really well is we do everything in our power to treat people with the outmost kindness. We have really built-in contractual exit periods because we firmly believe that individuals in Texas need that off-ramp period in order to secure their next dream job, even if, unfortunately, it's not with Sonar, and we do everything we can to set them up for success. When people need to depart the company, we give them reference letters so that they have the opportunity to leverage that and we make ourselves widely available to help them secure their next job. And then we do exit interviews so that we can collect that feedback so we can hopefully stop that cycle. Our attrition rates here are really low, so we are very fortunate. But in the unlikely event that they need to leave, we leave on really good terms. I mean, we hire people because they're brilliant but we keep them because they become part of who we are in the fabric of Sonar and every exit that we have is painful for us. But we really do everything we can to make sure that person's set up for success, and sometimes that's leveraging our extensive networks and sometimes it's putting people into partnerships with other companies where they may be a better fit, because it is a small technology state, right Like a lot of us communicate on a regular basis through agencies and entities, and so the referral network is really strong and we do everything we can to make sure that those people are set up for success, even if it's not with Sonar. Chris: Well, thank you, thanks for sharing Great advice. It looks like it's very well thought out on the front and back end, which I think is what's most important right being thoughtful and, to your core value, deliberate about it. So, Lynne, I want to ask you a little bit about leadership. I'd like for you to share kind of how you see your leadership style and how do you think that's kind of evolved or adapted as this role in Sonar has grown and your team has grown. Lynne: I think my leadership style has changed a lot over the years. I mean, I think earlier in my career it was more about how do I get the next step, how do I do something. And I think, as I've gotten bigger roles, I realized it's not about me. It's about what I can do for other people, and so I very much think my leadership style is how do I make people better, how do I leave the company, the organization, the individuals in a better place? Because I was a part of it and play a role in people's careers. That goes long beyond any given quarter or year in a go-to-market leadership position. I always think about the fact that nobody remembers in 2018, I did the best quarter ever but people remember the person who gave them a chance, the person who supported them when they didn't have confidence, and I think through my career, I've seen that even more and gotten more realization. That's really what leadership is about. It's it, you know, fundamentally I need to deliver the business for this company, so we're successful and everybody can have jobs. But you know, for me as a leader, it's more about the individuals that I get to impact through the job. Chris: Very nice, clarissa, how about you? And you've been in this role for some time, but how do you see your leadership style, how do you think it's evolved and changed and you know, kind of share that journey with us. Clarissa: Yeah, absolutely. I mean HR in general has completely changed since I've been doing this in my career. You know it started where we would almost be considered policemen and enforcing the rules and it's really morphed into more of a consultant type of environment, right? So I've found that establishing familiarity with the employees and a really strong partnership with our managers and leaders within the company. I mean, our executive team really thinks exactly like Lynne said, right, we are here to make sure that the individuals who work for us and under us are better than us and I firmly believe that making sure that the people who are driving the business feel heard and that we offer them the transparency that they need and we openly talk about how to be successful here, because, I mean, to be honest, I'm not going to be in this role forever. You know, eventually I want to go. You know, live in the Texas Hill country and my best life. I need to make sure that the individuals who report to me and work under me are able to step in to not only the expectations for how to be a good HR representative for a company, but also to understand what that means and what attributes you need. I think that for me, I have a strong moral compass and leveraging that moral compass through transparency and collaboration and guidance, I try and impart that into every employee. I really think it's important and I've learned through my leadership growth period is to really taking the time to listen and hear what the employees are saying and responding back to them in a way that I would expect, when I was at their career stage, to be responded to, and that's one thing that Sonar's really good at is making sure that everybody understands that their voice is important and taking the time to be able to not only answer things like live questions on an all hands, but to openly and transparently talk about the good and the bad, the growth and the learning, and the successes and the failures. Chris: Yeah. So let's talk a little bit about how you integrate and, Lynne, I'll start with you how do you integrate this professional life that is demanding, with your personal interests and making sure there's some time for you and family and friends and whatnot? I use the word integration, not balance, because I don't think there's. I think it's a better use of what you do from my perspective, what you do to make it work. Lynne: I totally agree with integration. I totally agree with integration. I think I have never found balance, but I have found integration and so I think a lot of it is having for me. So I'll first start by saying I'm not maybe the best at any concept of balance, but I do think it's important to have priorities, like for me, exercise is a priority. I think I can't be good at what I do here every day if I'm not fit and healthy and strong and here for the marathon, not just the sprint, and so I try to think of that integration as it's a marathon, not a sprint, and so I have some things that are sort of non-negotiable priorities and that doesn't mean every day, every week, every quarter is equal, but I think it is really important to have the things that are very important to you. The other thing that maybe it's less advice about the integration or balance. It's more about recognizing that working is about having different chapters of the book, and there's probably chapters where I'm way more balanced, so to speak, in work and way more balanced in life and viewing things as it's not forever, it's one chapter, and that I think when you're feeling guilty about the things that you miss or the things that you didn't get to, having this view that I'm just in this chapter and that chapter isn't the whole book. So maybe that's my advice, for how do I not feel guilty when I'm not doing something or doing something as well as I think I ought to be? Chris: Great perspective. Thank you, clarissa. Clarissa: Lynne is also leaving off that. She takes fitness to a new level when she comes to Austin. She rallies the troops here and they all go to a cycling class to not only get out their spent up energy but to also like reward and push through and hit other milestones. So she successfully convinced me to go, but that's something she does every time she's in Austin with the team. I also agree I do not have balance myself. I have more than I did earlier in my career where I was trying to figure out what it means to be a leader for an organization. My role is a little bit different than everyone else's because people have needs and you never know when those needs are going to occur. I deal with the employee and not necessarily the product, and so you know. Sometimes there may be an emergency that occurs on a weekend, or somebody may need a clarification on something, or people just might need help, and I need to be there when those individuals need to be there. I've established a really good cadence and balance for offsetting. You know, if I need to be there for an employee on a Saturday at 11 pm, to being able to balance that with something during the week I'm a big fan of even though our employees work really hard grabbing people and dragging them out for coffee just to not only reset my own self but to be able to help them reset, and pulling people into different environments and cultures, and acknowledging to people that I know that I don't have really solid balance and that don't do what I do, what you need to do, and giving them the tools to be able to do that. It does help. Lynne and I both are lucky to be able to travel to multiple offices, so we have forced downtime sometimes when we're on airplanes and so we do have those reset periods, but we're able to hit the ground running when we start again and each market's different, so we try and do the best that we can. I try and do the best that I can. Sometimes I'm great at it and sometimes I'm not great at it. Chris: Well, I think that's all you can do and I think the biggest thing is knowing that you're not always going to get it right. Yeah, we put a lot of pressure on ourselves, and maybe you know, so does the rest of the world and just knowing that it's going to be okay, your intentions matter a lot, and so you know that. So, look, I really appreciate the two of you sharing not just a sonar story but a little bit of your own. You are on a Texas podcast, so I do like to end this way. I'm gonna start with Clarissa. I give Lynne a little bit of time. I know Lynne just travels to and from Texas. But, Clarissa, do you prefer Tex-Mex or barbecue? Clarissa: Definitely barbecue. Chris: Okay, no hesitation I love it. Lynne: Yeah, yeah, a hundred percent barbecue. Chris: Love it. Y'all agree on that. Clarissa: I'm going to book us a lunch, Lynne. Chris: Favorite barbecue place in Austin. Lynne: Franklin's. Chris: There you go, there you go. She reads the press clippings, all right. Well, ladies, look. I really appreciate you taking the time to come on the podcast. Congratulations for all the success you're having with Sonar Love, that the company chose Austin and Texas to put their stake in the ground and just pleased to see it going so well. Clarissa: Yeah, us too. Thank you for having us. Yeah, I really appreciate you taking the time. Thank you so much. Chris: Okay, McKenzie, cut it there. Great job, ladies. Come on, Katie Great conversation. Lynnee: Love to listen in you made it nice and easy, chris. Thank you, yeah, no, you're welcome. Clarissa: If you decide to leave Houston and head up to Austin, please call us Lynne, and I'll take you to barbecue. Chris: Deal and spinning class. Lynne: And spinning class. What are you? Chris: like what's that? Lynne: Tex-Mex or barbecue. Chris: Oh see, it's hard because I'm born and raised here. So I usually say I mean if it's like when I'm gone, the way I have to gauge, that is, if I'm out of town in a different state for a period of time. When I come back, what's the first thing I really want? And the truth is it'd be Tex-Mex. Yeah, blending it right, so you have brisket tacos and things. So there's right down the street from our office we have a barbecue place called the pit room and they own a tex-mex next door and they use the barbecue so you can get like brisket nachos and brisket tacos yeah, it is delicious well maybe we'll come visit you, because that sounds lovely. If you're ever in houston holler at me. But yes, I was like with Lynne. I'm a I'm kind of a fitness freak, so spinning and pilates and okay, okay, but I'm like you, I have to and I have to do in the morning where it doesn't happen. But if I'm not taking care of myself, I don't have. It takes a lot of energy to do what we do. Clarissa: Yeah, I feel like you're not I'm the local pilates girl, so she can take you to spin and I'll do pilates with you, and then we'll all go former I do, reformer I do reformer. Yep, yep, it's a lot harder than it looks, but it's 55 minutes in and out and then you're done harder than yeah, you're right, those machines make it look easy. Chris: It is nothing. It is not anything close to easy not at all, but yeah, so we're good, but seriously love to stay in touch. So yeah, if I'm in Austin I'll give you a ring, and please do if you're headed this way. Clarissa: Yeah, we'd love that. We're right downtown so we'd love to host you. So you let us know when you're in this area and we'll let you know when we're in yours. Chris: Thank, you All right, sounds good. OUTRO And there we have it. Don't forget to check out the show notes at boyermillercom forward slash podcast and you can find out more about all the ways our firm can help you at boyermiller.com. That's it for this episode. Have a great week and we'll talk to you next time. Special Guests: Clarissa O'Connell and Lynne Doherty.

* From smoked pork butt menudo, to barbacoa with Carolina Gold BBQ sauce and "Pica Fritz," melding cultures opens up an entirely new flavor profile. * Fredericksburg staple Leroy's Tex-Mex Barbecue is carving out a niche we all can learn from. * How the little things make a big difference

What happens when a food-obsessed cyclist pedals across the U.S. in search of the real American plate? In this fun and heartfelt episode, food writer and national treasure Felicity Cloake joins host Samuel Goldsmith to dish on everything from smoky barbecue and spicy dumplings to Midwest lake culture and late-night toast rituals. Felicity shares stories from her latest book Peach Street to Lobster Lane, which chronicles her epic ride from California to Maine, taste-testing her way through Tex-Mex mashups, Amish Southern cooking, and Serbian sausage in Chicago. Expect culinary confessions (spoiler: she once cooked pasta in a kettle), a love letter to buttered toast, and an unapologetic ode to trifle. With a side of political observations, dog dinners, and a few questionable hot dog contests—this episode is a feast of flavour, culture, and laughter. Hit play if you love food, travel, and a good story, or just want to know how many hot dogs someone can eat in ten minutes.Felicity Cloake is the multi award-winning author of the Guardian's long-running How to Make the Perfect series, the New Statesman's food column and seven books, including One More Croissant for the Road and Red Sauce Brown Sauce, which won the Fortnum and Mason food book of the year award in 2023. Subscribers to the Good Food app via App Store get access to the show ad-free, and with regular bonus content such as interviews recorded at the good food show. To get started, download the Good Food app today. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Discover how to make quick and customizable shrimp taco bowls with fresh toppings for an easy and flavorful dinner. Recipe: Zesty Shrimp Bowls from COOKtheSTORY.Here are the links to some of the items I talked about in this episode: #adLarge BowlSkilletCutting BoardChef's KnifeHow To Thaw Shrimp QuicklyInstant Pot White Rice RecipeTaco Bowl RecipeTaco SeasoningThe All New Chicken CookbookHere's the Recipe Of The Day page with all of our recipe links.If you want to make sure that you always find out what today's recipe is, do one or all of the following:Subscribe to the PodcastJoin the ROTD Facebook GroupBlog and Newsletter: CookTheStory.comWebsite: TheCookful.comCourses: Free Mini Cooking CoursesGuide: Free Rotation Ready Meal Planning GuideHave a great day! -Christine xo

On this edition of the On The Pony Express Podcast, Billy Embody breaks down what's next for SMU Football Recruiting in 2026 on the defensive side of the ball as Scott Symons & Co. look to build on an already strong Top 25 class.Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656 or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.Are you…Ready to leave the corporate Rat Race for the American Dream?Looking for a side hustle while working your current job?Wanting to diversify, build wealth, and/or leave a legacy?Andy Luedecke can help!!!Andy is a franchise consultant (as well as franchise owner) and helps people find franchises that fit their skill sets, financial requirements, time to commit and more….His services are 100% free and he's here to help if you have any questions about business ownership.Andy Luedeckewww.MyPerfectFranchise.Netp: 404-973-9901e: andy@myperfectfranchise.netBook time with me at: Andy's Calendar

We're kicking off summer the only way we know how—by recapping lakeside weekends, Tex-Mex nights, and everything in between! In this episode, Martha is joined by her best friend Christie Weichsel to talk about their recent adventures—from relaxing at Long Cove to sipping margaritas at the grand opening of Los Charros, the new Tex-Mex hotspot at The Graduate Hotel.We're dishing on Christie's upcoming trip, our favorite moments from the Los Charros launch party, and why this summer is all about supporting local—from boutique shopping and the Chic-fil-A remodel to Christie's pending skirt business. Plus, don't miss our Bubble Lounge Summer Bingo Challenge—a fun way to explore the neighborhood and win bragging rights (or maybe even a prize!).Grab a cold drink, hit play, and start your summer with us!This episode is sponsored by: Kathy L Wall State Farm Agency Long Cove, Mother Modern Plumbing and SA Oral Surgeons Please show your support for the show by visiting our amazing sponsors.

In this special live episode from Viva Fresh 2025, Craig and Ed sit down with TIPA President Dante Galeazzi and Fulltilt Marketing Vice President Jen Velasquez to unpack the tenth edition of the show in Houston. Recorded on the expo floor, they cover: • The year-long planning that brought together 2,800 attendees, 191 booths and over 400 retail & food-service buyers • How “coast-to-coast, border-to-border” participation underscores the Tex-Mex corridor's role as North America's produce connector • Creative pre-show networking ideas—from lazy-river floats with cocktails to poolside pitch sessions • Blending culinary innovation with industry advocacy: scratch-made produce dishes, keynote highlights and everything in between • The unsung work of TIPA's volunteer leaders and Full Tilt Marketing to nail every operational detail • Early reflections on the keynote delivered by the former migrant farmworker-turned-astronaut Plus candid stories from the floor, a few laughs, and a sneak peek at Viva Fresh 2026 in San Antonio.

On this edition of On The Pony Express, Billy Embody takes a look at all the new 2025 signees for SMU Football that enrolled for summer workouts. Plus, who can make an impact this season?Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656 or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Call up our friends at Mosquito Shield to eliminate those unwelcome guests in your backyard! Use code "Pony Up" for the best pricing for the remainder of the season. Service is available all across DFW and other Texas locations. Call 214-775-0622 or go to MoShield.com to schedule your appointment. Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.

When you think of Mexican or Tex Mex foods is it guacamole or tacos? Sommelier Jacqueline Coleman introduces us to Chef Lori Dumm. She takes us beyond these foods to new and exciting flavors. She uses the foods of the Yucatan, bringing great tastes to her vegetarian meals. She also gives us her secrets to creating flavor in our own meals. Jacqueline also talks about Mexican wines. Tune into Food News and Views podcast on all major sites.

Picture this: Joe, our guest, finds himself in the comedic chaos of babysitting a two-and-a-half-year-old while trying to rearrange our podcast setup. We dive headfirst into the hilarities and headaches of parenting and babysitting—from debating child dietary dilemmas (sushi over nuggets, anyone?) to the never-ending battle with screen time rules. This episode is a rollercoaster of humor and heart as we draw parallels between raising kids and herding pets, all while untangling microphone cords. Next, we switch gears to the financial playground where we look at how public figures like Shaq inspire us to teach children the weight of a dollar. We exchange stories about allowances, chores, and the different approaches to raising sons and daughters in a world where affluence can blur lines. Our discussion takes a spin into the realm of luxury car collections, where swapping Ford Raptors becomes a strategic dance to avoid depreciation. It's an engaging mix of money management lessons and the allure of high-end vehicles that might just leave you rethinking your next big purchase. As the conversation revs up, we entertain the whimsical notion of opening a Tex-Mex restaurant, complete with margarita shooters and a side of real estate dreams in Fulcher, Texas. Amidst these entrepreneurial aspirations, we tackle the real-world challenges of tariffs and their sneaky impact on profit margins. From tattoos to tariffs, business strategies to basketball, this episode promises a delightful buffet of anecdotes, humor, and thoughtful reflection on the modern maze of parenting, finance, and everything in between.

On this edition of On The Pony Express, Billy Embody breaks down SMU landing another 2026 commit in tight end Andre Nickerson!Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Call up our friends at Mosquito Shield to eliminate those unwelcome guests in your backyard! Use code "Pony Up" for the best pricing for the remainder of the season. Service is available all across DFW and other Texas locations. Call 214-775-0622 or go to MoShield.com to schedule your appointment. Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.Want to revamp your yard with artificial turf, a putting green or both? Take $500 off your first project with code PONYUP at AKM Turf and Greens! AKM Turf and Greens strives to provide a quality product at a competitive price with customer service at the forefront. Head to akmturfandgreens.com NOW to connect with their staff or email info@akmturfandgreens.com to start the process! 

In this flavor-packed segment of The Ben and Skin Show, Ben Rogers, Jeff “Skin” Wade, Kevin “KT” Turner, and Krystina Ray—dive into the Dallas Observer's list of the best Tex-Mex spots in DFW. But what starts as a celebration of enchiladas and elote quickly spirals into a hilarious story of deception, radio politics, and a prank that never quite landed.The crew debates the top spots, shares personal favorites, and breaks down the difference between a flauta and a taquito.KT recounts the time he was framed for stealing food from Desperados meant for another show—only to sniff out the setup and ruin the bit.“Prank some dumbass then. Don't prank me.”Turns out Mike Sirois had a hand in the failed prank, and KT's refusal to play along sparked a weekend-long cold war.  The segment is a perfect blend of local flavor, behind-the-scenes radio drama, and the kind of chemistry that makes this show a DFW staple.

What makes a Tex-Mex joint truly unforgettable—killer enchiladas, a giant bear statue, or a prank involving Guy Fieri's hair dye?In this mouthwatering and side-splitting episode of The Ben and Skin Show, Ben Rogers, Jeff “Skin” Wade, Kevin “KT” Turner, and Krystina Ray—dive fork-first into the Dallas Observer's list of the top 12 Tex-Mex restaurants in DFW. But this isn't just a food segment—it's a full-on Tex-Mex therapy session, complete with nostalgia, neighborhood pride, and a few spicy takes.From Ebar's legendary sour cream chicken enchiladas to the late-night magic of El Ranchito, the crew breaks down each spot with personal stories, local flavor, and a few questionable pronunciations.And Yes, there's a Tex-Mex place with a giant bear inside. And yes, it's tied to the invention of the frozen margarita.

It's time to go bold or go home, because Baconsale is celebrating the hardest working hands in fast food: Del Taco. Joel, Kent, and Zack have conquered another fast-food menu and they're ready to share their epic eating experiences with you. We'll Feed the Beast by giving a brief history of this Tex-Mex restaurant chain and then get Guac'd Up as we talk about some terrible tacos, mediocre burritos, and surprising hamburgers. Don't worry, we won't be too harsh, because we're grading on a Del curve.   Press play to get some FR E SH A VOCA DO from Of The Taco.

On this edition of the On The Pony Express Podcast, Billy Embody breaks down the newest SMU commitment in 2026 defensive back Deuce Gilbert, who picked the Mustangs over Oklahoma. Plus, Billy gets to your mailbag questions.Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Check out Manny's Tex-Mex! Say "Queso Queso" to your server or when ordering carryout to get 10% off your order! With four locations across DFW, Manny's is perfect for your next meal. Whether it's lunch, dinner or happy hour, Manny's fresh ingredients make up their mouth-watering food that goes perfectly with a cold beverage! "Queso Queso" discount excludes alcohol per laws and third-party apps.Want to revamp your yard with artificial turf, a putting green or both? Take $500 off your first project with code PONYUP at AKM Turf and Greens! AKM Turf and Greens strives to provide a quality product at a competitive price with customer service at the forefront. Head to akmturfandgreens.com NOW to connect with their staff or email info@akmturfandgreens.com to start the process! 

In this episode of Building Texas Business, I speak with Brian Birdy, the CEO of PMI Birdy Properties and a regional developer for Dill Dinkers. Brian shares insights about managing his family business, which his father started in 1979. He discusses the complexities of succession planning and how involving family members can strengthen the business for future generations. Brian's latest venture, an indoor pickleball facility, highlights his ability to identify emerging trends and foster a unique business culture. We explore effective strategies for business growth as Brian emphasizes the importance of a solid foundation. He talks about the need for a strong team, comprehensive training, and well-documented processes to navigate unexpected challenges. Additionally, we discuss the hiring landscape post-COVID, where Brian advocates for a proactive approach to recruitment and the importance of adapting to new employment trends. As we move into the topic of franchising, Brian shares his experiences with Dill Dinkers and the potential of using repurposed industrial spaces for pickleball courts. He reflects on the benefits and challenges of setting up a franchise in this fast-growing market. His connection to San Antonio adds a personal touch, as he expresses his passion for the local community and its cultural vibrancy. SHOW HIGHLIGHTS I discussed with Brian Birdy, CEO of PMI Birdy Properties, about managing a family business founded by his father in 1979 and his strategies for succession planning and family involvement. Brian shared insights on the importance of building a resilient business foundation through strategic planning, comprehensive training, and process documentation, emphasizing adaptability to technological advancements. We explored the post-COVID hiring landscape, where Brian highlighted the significance of a proactive hiring approach, prioritizing candidates with a positive attitude and aligning with changing employment trends. The conversation delved into the burgeoning pickleball market, with Brian expressing enthusiasm for his new venture in opening an indoor pickleball facility and the potential of franchising with Dill Dinkers. Brian revealed the challenges and opportunities in the residential property management industry, particularly in differentiating oneself in a competitive market and adapting to shifts in housing demand. We examined the process of opening a pickleball franchise, discussing the benefits of franchising for newcomers, the importance of choosing the right franchise, and the potential for repurposing industrial spaces for pickleball courts. Brian emphasized the value of surrounding oneself with capable people, investing in staff, and being open to new ideas and changes to drive business success, while reflecting on his connection to San Antonio and the local community. LINKSShow Notes Previous Episodes About BoyarMiller About PMI Birdy Properties GUESTS Brian BirdyAbout Brian TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: Brian, welcome to Building Texas Business. Thanks for taking the time to come on the podcast hey thanks for having me. So you know, let's dive right in and talk about some of the things that you're doing as an entrepreneur and business owner and just introduce your companies to the audience. Brian: Sure. So I'm the broker and owner of Birdie Properties, which is a real estate company that specializes in residential property management. It has been in business for over 46 years. My dad actually started that business back in 1979. I've been running it and working at it and eventually running it since about 97 and have grown it to one of the largest residential property managers in South Texas, learned a lot of lessons in growing that business and the newest adventure is Dilldinker's Indoor Pickleball, which I'm sitting in, and I'm very excited that we will be opening our first location here in about a week and a half. Chris: Well, that's great. So two full-time jobs, it sounds like. Brian: Yeah, Well, the other one's a family-owned legacy business. It's three generations deep. Like I said, my dad started it. My brother and I both worked in it. I've owned it and run it for 20, 28 years and currently all of my three adult children and my daughter-in-law all work there and do the heavy lifting. With a little bit of guidance from me, that gave me the ability that could run effectively without my daily requirement, gave me the ability to actually continue that entrepreneurial spirit and try something completely different, which is indoor pickleball. I saw a true need in my city for this. There wasn't anybody delivering it. I saw it as an up and growing and when I actually started on it, less people knew what pickleball was. In the last 18 months it has really come to the forefront and so I got on. I started riding the wave at the right time and I hope it just keeps rolling, yeah well, it's certainly taken the last couple of years. Chris: It's taken on like a life of its own, it seems like. So let's go back to, I guess, Birdy Properties and maybe the unique part of what it's like in a family business to do the succession from your dad, who was the founder, to you and your brother then taking over that business. What were some of the maybe the pain points and lessons learned about doing that and what maybe advice you might give to someone that's in the process or thinking about it, of what to do or not do? Brian: Yeah, running a family business it's wonderful and it's tough, both hand in hand. The wonderful part about it is their name is on that business. Their future is tied into that business. Their commitment generally if they really care about it is they're a lot more committed than just an individual employee. But at the same time it's problematic in that you can't separate yourself from business. Family meals are filled with business. Taking an entire family vacation becomes almost an impossibility. And then succession is an issue. I bought the business from my father and it was clearly me. I own it. So my brother continued to work there but was not in ownership of it. That has its own problems. We found a way for him to actually build a business out of this and he's actually gone out on his own, is specializing in short-term management and is running his own business now, and so that was a way to kind of figure out how that could work. So he is the owner, sole owner, of Birdy Vacation Rentals. But I've got three kids that work for me. Each of them have unique qualities. They own all own a very important part of the business and they really can't survive without them working together, which works great now, but it's going to be. I'm going to wonder, I keep wondering and trying to figure out how, what is the best way to pass this on? And I don't have the right answer for it, but continuing to work at it, you know, giving them all individual pieces that they could own and be the masters of, and then by doing that, everyone needs each other kind of helps with that whole process. You can't no one of them can survive without the others. Chris: Well, it seems, if that's the case, right then you've set it up well for success because that fosters that team environment and team mentality. And you know we love talking about culture. So obviously you have the unique relationship with your children. How have you tried to take that beyond the family relationship with the other employees so that they feel the same engagement with the organization and tied to the organization's success? Brian: So we've gone through lots of that and growing and basically anybody who works for us can see that. I mean their last name isn't Birdy, they're not in the succession plan but we treat everyone within our business as if it was a big family. We believe in family. We believe in quality time. Individuals who work for us recognize we want them to do a great job for us but when they need time, when they need something they know they can ask for it, they can get it and just building that kind of culture has allowed us to have. Number of people who have worked for us for 15, 13, 12, I think is my current people that are out there have been here for a very long time. They're part of the family even though they're not. You know, their last name doesn't say birdie on it, but we work really hard in building a core that can. You know, property management is a tough business. I've said all along one of our core values is that we're going to have fun, and so one of the things we've always built is if we can have fun doing the worst part of that business, then we got it made. So we have a lot of fun when we're doing the fun parts of the business and when we go out of our way to make sure people are going to have fun. But we also find ways just to have fun and to really own that. There are tough parts of that business also. Chris: Sure, well, true for any business, right. There's always, yeah, the piece that you don't enjoy doing. But you know you have to right, it's a necessary piece but it may not be the most fun. I think you're right. If you can bring joy and fun into that, then the rest should be easy. Brian: right, because it's the stuff you like to do and want to do and, as I think about, I've been doing that for 28 years and I love going to work there. I love people that I work with and even though it's in a very tough and stressful because I mean, at times I have to evict people from their homes, I mean that isn't something that's fun, you know. But it has encouraged me that I'm waiting to see how much fun is running a pickleball facility going to be, where we have a core value of bringing joy to everyone through the sport of pickleball. And I'm like, if I can have fun doing property management, I think I should find it a little easier to have fun running a pickleball facility. But I don't know yet. We haven't opened our doors yet, we're going to find out, but it's. I mean, I'm just it feels like it's going to be fun, but you know, I don't know what, I don't know yet. Chris: So going back to Birdy and property management is anything innovative? Or you know how? Has technology or innovation kind of helped you be more efficient in what you do and maybe more profitable? Brian: Yeah, so we've. We have challenged ourselves to chase technology. You know, if you go all the way back to probably, I mean, and we've done this for a long time and we've had a website since 1998 when it didn't do anything and most people didn't have it, I mean we have a five letter URL. I mean we are www.birdy.com, you know, and people have wanted to pay a lot of money to buy that name, but it's just something. Fortunately, my dad said I think this might be something someday, let me just get our name now. He was lucky, he did that. But from that we've continued to chase the changes. Every business has had major changes. I will tell you that, coming out of the 07, 08 mortgage industry collapse and all the problems that happened, property management got brought way up into the forefront and technology, of course, coming on strong at that time saw this as an open lane that nobody was in and they have been chasing after us like crazy. And we have said all along if we want to continue to be relevant, if we want to be a hundred-year-old business, the only way we're ever going to get there is we have to embrace technology, embrace change, figure out the ways to do that, race to it, understand it and apply it. You know however that is, and so we've dramatically changed our business from where we first I mean when we first started, you know everything was on paper. It was all in a folder. The folder was in a cabinet. You know, you met people face to face. I mean, everything has changed and you know, at our last national event, the big thing that was there was all AI driven. Not only have we used technology and we use computers and we've automated some things, but now we're having the computer starting to figure out what can they really do for us in the industry, and I see that being big changes coming forward as to what can it really do for us. Coming out of COVID, we learned we can do a lot and we don't really need an office to do it anymore. We can have remote team members. We can do a lot on Zoom. We can do everything with computers. I think AI is just going to push that, and that even runs into this business. Bill Dinkers has changed a lot and it's only a couple of years old, but it's incorporated on court cameras that film the sessions for the players, and now that company is building AI, so it's going to be able to tell them automatically. You know some statistics from their match, you know counting things for them and I'm like, and so again, very early stages open landscape that technology and AI development is just stepping into, and I'm just curious and excited to see what can that take us to. I mean, because that's the future of our business, all of our businesses. Chris: Oh for sure, I mean, technology is not going anywhere. I think I had someone tell me one time never bet against technology. Technology always wins right Eventually it continues to evolve and you may not be an early adopter, but you better pay attention and learn how to integrate it sooner rather than later, or you're going to get left behind. Brian: Well, right, and it'll show you ways that you can like. We can manage more properties with less people. Because of technology, we can have individuals working for us now all over the world and we have been embraced that for a long time and we're about a 50-50 business. Half of our employees are here in town. The other half are all remote team members and primarily in Mexico, because I'm in South Texas, so I need people that can speak Spanish, and what greater way to have somebody work for me whose primary language is Spanish? So that part has been a significant change in the property management side of it. And that comes with technology. Right, because they have a computer. They can do everything. They have a phone line, so you call my office and you hit the phone. It's calling them Because phone is now what? A computer? Everything is a computer. If you can learn how to adapt the changes in your business to automation, you find ways to grow and to make money when you're doing it right. Chris: So you mentioned the 08 kind of market crash. What were some of the lessons you learned? I think that's a pretty important or severe impact on your business business and we always learn, kind of through some of those crises. So what were some of the things that you learned, maybe about your company or, more importantly, about yourself that kind of helped pull the company through to continue on a path of success? Brian: Well, if you think about it, most people saw that as a crash, as a problem. In my world it was actually a good thing. Besides the fact that people were losing their houses to foreclosure, that was certainly a negative. That didn't help me at all. But what came behind that was investors, and investors were buying those properties and turning them in to single family rentals and they needed management behind it. People who wanted to hold onto their house but had to leave them could not sell them Again. Another thing we were ready for growth. We were prepared for growth and we were not scared to grow as fast as we possibly could In those years. We doubled in size in both 07 and 08. And I think a lot of that was we were preparing for growth and then something happened that we didn't expect. But we were ready and I don't think anybody else was, so we benefited from that. We exploded over about a two or three year visit and really skyrocketed us up that. We've never lost that position since. Chris: That's amazing. So you talked about you were preparing for growth before those events happened. What was it you were doing to be preparing yourself for that growth? Brian: Making sure I have the right staff, all my training, all my processes, systems, policies and procedures. You know, you, when you first start and you're an entrepreneur, you have this great idea. You know how to do it all in your head, you make sure it can work right. What a lot of entrepreneurs aren't great at is writing it all down, systematizing it all and teaching people how to do it. And so, as you're growing, you're just throwing things trying to fill in these holes and you have to learn there's got to be a better process to your business and growing your business, and an individual who is forward thinking and really crazy ideas and just really interested to go do all these wonderful things can come up with some great stuff, but they're not the person that's going to carry it the long-term, step-by-step and so, understanding what you're good at, learning who you need around you to fill in those pieces where you're not and luckily for me, you know I have children who are from me but not really like me and so and they're not really like each other and so, collectively, the four of us and others that we've built into that start to create more of a complete package, and we learned and we're continuing to learn. We are forever changing and we are forever growing. It never stops, and that's, I think, it. I think at that time, what we wanted was I wanted to grow. We were talking about growing and I was trying everything to be visible because, remember, technology hadn't taken over. You know, people weren't finding you online. You had to. You know, I was still paying for ads and newspapers and the yellow pages because I wanted people to find me. But I found technology earlier than anybody else. I found a program called allpropertymanagementcom when it first opened and it was the first marketplace for property managers on the internet and I raced to it. I was the only one there in 2007. And that's when everyone started freaking out what am I going to do with my property? They looked and they found me, and that was a big part of so just the little steps like that was like not, I mean, that was an investment, I was paying money to do that, but I thought there would be a payoff. I didn't expect the tremendous payoff I got, but it really was a lot about just making sure you know what you have around you and a lot of times, what happens is we don't hire for growth, right, we want growth, then growth happens and then we get squished by the work. Everyone gets overworked, everyone gets stressed, nobody's happy, culture starts to get hurt and you can't sometimes, can never hire fast enough to catch up to train them all. So, knowing your business, watching closely, investing in growth by investing in your people, those are some of the lessons I learned because I did all that wrong at first and I suffered because of it and I've learned to do it differently because of that. Chris: Yeah, that's a beautiful point. I mean to your point about if you start to grow you haven't, excuse me, hired for it then you start making hiring decisions out of desperation and that's a recipe for disaster, as opposed to being able to follow that process. As you mentioned, that process is in place, that you stick to that. You follow that. You're always looking to evolve and change and tweak as times change. But if you're behind the curve, if you will, then it's hard to catch up. Brian: You also have to change with times. I mean when you can be hiring, when you don't need to hire someone, you're not in a hurry. During your interview process you don't settle for okay, this person's good enough, right? You're like, if none of them are good enough, well then they're none. Keep looking right. But if you're in a hurry, if you're in a need, then anyone close you're going to take and it may not be a good fit for you. And I would tell you, before COVID you had people in large numbers applying for jobs, but after COVID that changed dramatically and it became a point. I mean I used to say if I could get 10 people to interview, five of them would show up, or maybe six, and one or two or three potentially could be good opportunities there and you'd be able to windle it down to possibly one good quality candidate. After COVID you were lucky if one person showed up, and I don't think that's really changed dramatically even yet today. Chris: That was my question. It feels, like in the last, say, 12 months or so, there's starting to be a little bit of a maybe it's slow, but a swing back towards people realizing. You know you hear the bigger companies saying five days back in the office and you know that you know where we had the quiet quitting going on in 21, 22. It seems to me there's a little less of that and it's coming back. There are maybe more people out there and you hear that you know new college graduates are having, you know, really difficult times finding jobs because it seems like it's tightening a little bit Well. Brian: Luckily I'm in a season in which I've not needed to hire and I've got everything placed out right, and so I hope when I start hiring again in that space I do see that change, because I've noticed a big difference there and even had to change my whole process of what's really important when I interview people I mean I have put you know the number there are two things that are at the top of the list, and that is an overwhelmingly positive attitude and an undeniable desire to work. And if people come in with those two things, I can take them from there with anything else, because I can't give them either one of those. I can't culture that to anyone, I can't teach that to anybody. They have to have those two things If they have those, if they have those two things clearly, and you can find figure that out pretty quick. Chris: So I have a chance to identify with that, because the words I use are we look for effort and attitude Right. And I like your desire to work. You would think that would come natural, but you and I both know it doesn't. You're interviewing people. They just want a job sometimes or a paycheck, and they don't really have a desire to work or work hard. So I agree, you have to have an interview process that can kind of figure that out. Brian: That's true and we've, and that's something you have to learn and experience and get through and continue to tweak because, as you think you have the best experience, your market of applicants change and then you have to change and adapt with them. BTXBAdvert Hello friends, this is Chris Hanslick, your Building Texas business host. Did you know that Boyer Miller, the producer of this podcast, is a business law firm that works with entrepreneurs, corporations and business leaders? Our team of attorneys serve as strategic partners to businesses by providing legal guidance to organizations of all sizes. Get to know the firm at boyermillercom. And thanks for listening to the show. Chris:So we kind of look at the landscape out there. What are some of the headwinds that you either are dealing with now or that you think may be coming around the corner, that you're trying to prepare for to kind of not let them slow you down? Brian: I think that in the residential property management space, when times are good we do well, when times are bad, we do even better. So generally making sure that we're running the best business that we can, that we're providing what people need, figuring out a way to be being better Everyone wants to say they're better, but being better doesn't really necessarily draw anyone's attention anymore because it's like are you really better? You're just saying you're better. But when you're different and you can show someone why you are different, that's what really changes it, and I and so we focus on how are we different, why are we different, how can we be different and what differences are going to be important in the next five years that may not have been important in the last five years. Chris: That's really good. Yeah, I could see where and I would think even the lots have been written about it how difficult it is for people to purchase a home. Now, right, the interest rates, one thing, maybe the lack of accumulated wealth or down payments because of the lending markets. I can see where that would boost your business. Brian: I would tell you that in 2024, nationwide the market said that rental markets should have been skyrocketing and doing well, but for a variety of reasons it was not the best year. 2025 has started out as a much better year. Last year was a rough year on most residential property managers and when we look at that it came back to a tremendous amount of apartment complexes that were built coming out of COVID that opened and it drew a lot of the market space away People not buying, not moving, families coming together in one location, which reduces right. But we've seen a big change this year at probably one of our busiest first quarters in a while, so we're hoping that just continues. Chris: Very good. So, shifting gears a little bit Sounds like a company that you love. You said you love to have fun doing it. I guess we're in it for most of your life, bought it from your dad. All things going well, Kids are in it, Kids are thriving and against that backdrop you decide to step out and take on the pickleball business, which there's certainly some competition there. Maybe San Antonio's market was a little lacking. There's certainly some competition there. Maybe San Antonio's market was a little lacking, but there's all kinds of people doing pickleball courts now. So what was it that inspired you or drove you to make that decision and take on that risk? Brian: Well, so I started playing pickleball for the first time coming out of COVID in 2020, when our mayor said, okay, you can go and gather, but it has to be outside. And so there was a tennis place that had converted on a tennis court. Still, they converted and made these makeshift pickleball and I went out and said, hey, this is a lot of fun. Eventually, chicken and Pickle opened in San Antonio. I went inside to that and I thought, hey, I really like this, and started playing there. Quite regularly. My wife and a non pickleball related injury broke her ankle and we were out for about a year. When I came back one year later, everything had changed. It was almost impossible to book a court. The age of the players had dropped 20 years in a year. It used to be forties and fifties and I walk in and now it's twenties and thirties and I was like, okay, something has really happened here. So I did a lot of research, looked at all the numbers and then I started saying, okay, we don't have enough courts and we don't have any indoor courts, and I was like I think we could do a good job at this. I was first trying to find a place to go play, and what it led me to is there's a need. Maybe I can solve that need. And then, in researching it in the state of Texas, san Antonio was lacking in indoor courts In the country. We're doing awful. Houston was the only city in Texas even on the radar for the number of pickleball courts, and the number of indoor pickleball courts they have more than anyone in Texas. They have more than almost any other city in the country. So that city had figured it out and I'm like we hadn't yet. And I'm like we hadn't yet and I'm like, hey, if you're going to do something and you're going to be different, one of the greatest ways of being different is be first, because if you're first, you're different. There's nobody else, right? And so so I dove in, found a great Dill. Dinkins is a national franchise and I believed in what they put together and and so I'm one of their first franchisees. I'm going to be opening up my first club here in about 10 days here in San Antonio, and I'm a regional developer, so I have the right to develop up to 20 clubs. Whether I open them or help somebody else who wants to run their own pickleball location here, I will be supporting them and getting them open, and I can open all of my clubs. Other entities can open all theirs. There will not be enough pickleball, because if I fill all my clubs up all 20 clubs open and they're all completely full that would only represent a fraction of 1% of the Bexar County population, and so there's room for everybody and there's room for growth. And that's kind of one of the reasons why I got into this is that I'm like hey plus, I love it. I have so much fun, and I'm going to tell you what running a property management business has been a lot of fun, but I really hope that running a pickleball business is going to be even a lot easier to have fun. We'll see. I don't know yet. Chris: Yeah Well, in 10 days you'll start to figure it out. Brian: Well, that's free, that's free week, everyone's coming for free, so they're going to love me for at least a week, for sure. We'll see what happens after that. Chris: Good strategy there. Yeah, I know. Look, we've worked with some entrepreneurs and developers here in the Houston area doing this right, developing pickleball venues with the bars and the food service, and that's where they did the market research. And even in Houston it's interesting to hear your numbers on the covered courts in Houston, kind of leading all cities but there is a lack of courts in light of the demand especially, you're certainly private clubs have taken converted tennis courts or extra space where they put in pickleball courts, but if you're not a member of that club you don't have access. And so for the general public to have access, things like what you're doing and chicken, chicken pickle, et cetera, and some of the maybe non-national brands just worn off local things there's still a ton of demand for that. Brian: Yeah, if you look at it, lifetime Gyms and LA Fitness have both decided they're going away from basketball and they're going all in on pickleball. And I talked to their national developer and I said why are you making this change? And they said well, basketball has led to altercations and fights and problems and pickleball equals new membership and so they're all in and you can see, most of them are converting them. I have a couple of Gold's Gyms in San Antonio that have converted into pickleball in their courts. It's just there's such a need, there's such a desire. A lot of people say they find a way to play, they'll play anywhere. A lot of people haven't played because they say it's too hard to find a place to play. So we're hoping we can be part of the solution to that and start giving lots and lots of options for people to come out and play and see how easy it is, how fun it is. The community that's built around this is unlike other sports is the community that's built around this is unlike other sports? It is. It is a unique game in which it is the most gender equal and age equal. I can go out on any given day and lose to an eight-year-old or an 80-year-old, and both of them could be a male or a female. It doesn't matter, because this is. It is the equal sport amongst all sports. Chris: Yeah, well, I'll say you know, given the timing when you're opening and the fact that you know we're in Texas, being covered courts is going to be a nice added bonus, because I don't think you want to be in the middle of summer outside on a pickleball court for too long. Brian: Well, they've been doing it for years. What I have to do is get them in here so they can see, and that's the thing about being different. So some things that are different with us is we have pro cushion courts. They're all individually fenced. We have special LAD court lighting that's designed specifically for pickleball. Of course, it's not windy in here. There's no rain, there's no heat, there's no humidity and, as you can see behind me, all the walls are black in the playing surface, and that's so. When you're standing on your court and your opponent hits the ball pops, you know it's coming outside. You don't see that. You got wind, you got heat, you got sweat, you got movement, you got craziness, and so that's where we've dove into being different and we're hoping it'll pay off. Chris: No, all true. I mean having played myself. You're right, if you're outside and depending on where the sun is, you may, it's sometimes hard to see the ball. Brian: Yeah, true, not in here. Perfect lighting, perfect temperature, perfect courts. And the one thing I get annoyed I'm a spoiled. I'm a pickleball snob. Now. I cannot stand playing on a court where the court right next door is not separated and their ball keeps coming into mine. I'm like I can't even play that way anymore. I'm, I've become a. I've become a pickleball snob. I expect to be able to get on my court and play my game and not be disrupted by anybody else. Chris: There you go, as every man and woman should have a right to right. That's right. So so you kind of bit this off as a franchisee. Let's talk a little bit about that. What are some of the things that you learned about that process that maybe you weren't expecting that you could share with some listeners, and maybe a lot of people look at franchise opportunities. Brian: So I tell people all the time. So I've been involved in franchising in a couple of other ways. I went for about a four-year period and worked for a nationwide property management franchising company called Property Management Incorporated and I was up at the corporate level seeing. So I learned about franchising itself and people go why are you doing this, why should I do this? And I would give them reasons why. If you're already running your business, you already know what you're doing. You don't need a franchise when you're starting out from brand new and you have no idea what you're doing and you're not really sure how you're going to do it. You have to consider that Anyone can do the business on their own right. Even me, I could have opened this on my own. But do you know how much stuff I didn't know about pickleball that I learned from my franchise organization and the attention that it has drawn me? You have to figure out when that might be right for you. I think that there's been a lot of benefit of doing that. But you got to examine them all. I went and looked at every existing franchise when I started to do this Now. Since then, there are five new Pickleball franchises available and I'm sure there'll be five more in the next six months. So there are a lot of choices. I looked at them all, I checked into their history, I interviewed, expect what they need to do, and then I went and did a discovery day in Columbia, maryland, to find out what was Dill Dinkers all about, and a big part of it is who is the leadership? Who's going to be guiding you? Who are you going to be working with? And I absolutely loved the people that were involved, and that's a big part of this. You're going to be in business with them at the same time, and so this made a lot of sense for me. They were structuring in a very smart way of doing it, and they're the fastest growing Pickleball franchise that's out there, and they've sold 27 regions across the country. They've made great strides at improving everything that we do the play site cameras that we talked about earlier, with the AI involved that's something that's new. The pro cushion courts that's new from when we first started, and now all of our pro shops are powered by Pickleball Central, which, again, is also something new. So when you look at a franchise, it's like, yeah, they exist, but what are they doing to evolve? What are they doing to be different, because you're going to rely on that and work with them to show them how else they can be different. I decided this was the way for me to go and by being a regional developer here in town, I have my first one opening, I have my second one already under construction and I've got 18 more to go, but I'm probably not going to open all 18 of those. So there are opportunities right now and the way Jill Dinkers is, they have your corporate staff, but I'm the local representative. I'm here to help develop anyone locally. So anyone who wants to open one here has me helping them, and I've already gone through all the pain and suffering of what does it take to open a place. I know all. I know what you need to do to have it happen. They taught me what they knew. Now I've experienced here locally in San Antonio. I know what's going to happen here. Those are some of the advantages when you start looking at franchising and say, hey, I want to do a business, I don't want to do it alone, I don't want to start and it's tough. There's things you've got to know to be successful right out of the gun and you may not know everything on your own, it makes sense. Chris: And I said there's the franchisors got to show that value right. The why you're going to be making payments and getting the benefit of some of their things. It occurs to me too, one of the advantages, at least to what you're doing with these indoor courts and just kind of looking behind you is that you could take advantage of some of the big box locations that have been abandoned right that there's every city has those where there was some store that has either now gone to a bigger complex but left that space behind it looks like that's what you can kind of take advantage of from a real estate perspective. Brian: Right and I figured, with my real estate background, that this was going to be a piece of cake. But let me just tell you, san Antonio is a healthy city. We don't have big boxes just sitting around empty. Finding the location was the biggest challenge for me, and that isn't true everywhere else. That's why I'm franchise number one, but I'm not the first franchisee to open, because there are people who found it much quicker. The gentleman up in Pennsylvania went on his very first visit and found two locations and has opened both of them. One of them has 17 courts inside with 75 foot ceilings and no columns. Wow, I think it was like an aircraft hangar at some point. It was an indoor soccer facility for a while and it is like the perfect layout for indoor pickleball. But he found it in one visit, found one landlord, signed two leases and opened them both up. I have been to hundreds of places because I have to have the right hype, I have to have space between columns. I got to have air conditioning, I got to have bathrooms and I got to figure out, you know what's it going to cost to convert the place? And in San Antonio we don't have a lot of space just sitting around empty. Well, that's a good problem, it's good, it's good for the city. I mean, I found this one and I found my second one and I'm continually looking and there will be more opportunities and there will be more opportunities and there will be. Yeah, I think the strange thing in my city is we have probably the most vacant space in our city is industrial space. There's industrial warehousing all over and it's all empty and they don't want to talk to me yet. But they're going to one day they're going to say you know what I'm tired of being empty. Maybe we should talk to these pickleball guys, because it's the perfect layout giant empty buildings just sitting around empty. One day, when I can start turning them into pickleball, then the life's going to be real good. Chris: For sure. So just real quick, though, I want to ask about you kind of just as a leader right, your leadership style and how you think that's evolved over time, and kind of what you've learned maybe about yourself and about leadership in the process, in that journey. Brian: You know I learned leadership pretty young. I mean I go back and think about it and say you know, my dad was in the military. I was a military brat. We were all part of scouting. That was you start learning leadership and scouts right. I joined the Air Force myself, I served time in that and that the leadership is pretty well defined there. I mean, you know you can grow into being a good leader through that process. But in the military leaders comes with rank. Sometimes you don't really you haven't earned it, but you get it because you wear the rank and there's a difference in just knowing and understanding. And in that I learned I'm like if I want to be a leader, I've got to earn the right to be the leader of other people. As I started growing my own business, the challenge was I know how I want everything done. I like it done. A certain way. Most entrepreneurs are type A personalities we got an idea, we're going to run with it, we want to do it and no one could do it as good as we can. Well, you're going to be awful lonely and awful small if you think you can grow business all by yourself. So lesson you have to learn is how do I surround myself with people who make me better, who fill in the gaps of the things I'm not, and how do I let go and let them lead? So I've learned to invest in my staff and invest in them being leaders and letting it go. And remember, if you get from point A to point B and it doesn't cost any more money and it isn't illegal, does it really? And it doesn't use up any more time, does it really matter if they got there different than I would have? And honestly, it doesn't. But that's a lesson I had to learn. I was not very good at it, so my wife and my kids pulled things out of my gripped hands because they were like you got to let this go or we're never going to grow. And then you look back later and go wow, I'm so glad I did that. I mean, they're doing a better job at it than I ever did. And then you just have to make sure you're continually watching over what you're doing right, building good systems, checking on what you're doing, investing in your people, which means spending money on them, spending money to educate them, spending money for them to go out and try things, and also, don't be scared to try something. It's probably one of the biggest lessons I've learned Don't be scared to try something new that no one else has tried, because they're not all going to work, and I can tell you some of mine that were absolute failures. You figure it out, you go eh, switch back, we're done. But the ones that didn't work grew the business, made me money right, made us more efficient, and not being fearful to just change, adapt and be different is a big part, and when your staff sees that you're willing to do that and you're encouraging them and you're investing in them and you're giving them the ability to lead, you'll be surprised what they can do for you. Chris: Right. Well, so first, thank you for your service and second, yes, I think part of that for me is you can't be scared to fail, nervous. And second, yes, I think you know part of that for me is you can't be scared to fail. Uh. So if you don't take any chances, you won't learn, you won't grow. So you've got to be willing to do that and be observant of is it going well, is it not? Do I need to pivot, do I not? For your business and for yourself? Right? Brian: and you have to listen to your staff around you, because at certain point when you grow a business effectively, you start to get out of the day to day, and so you've got to check on it, you've got to hear from them, you've got to build on it and you've got to give them the ability to tell you maybe it is time to pivot, maybe we need to do something different, maybe there is a need out there, even though you didn't recognize it. They need to know. They can bring it to you and you'll listen Doesn't mean everything is going to change, but you give them a chance to speak it up and then it's out there and then you talk about it, and we do that regularly and it really changes the business when people have the freedom to bring up ideas and not be afraid of it. Chris: So let's move from the business side of things to just personal. Tell me what's your favorite part about San Antonio and why you decided to call it home. Brian: I moved here with my dad. He got stationed here when I was 13 years old and this has been my hometown almost ever since I joined the Air Force and I did leave here and I missed it all while I was gone. There's something about the community here in San Antonio the people, the events, the city that I missed. I've lived in other places. I don't think I ever missed not being there as much as I missed being here, and so this is truly my hometown. I love the city, all that we have going on, the fact we continue to grow and get big but we still feel like a small town Never and there's something for everyone. There's everything you possibly can want to do. You can do it here. I mean, we're in the middle of Fiesta. It's been going on forever, but there's still something in Fiesta that I still probably haven't even done. As many times I've gone out and done things and it's exciting just to be involved in that. I've been a Spurs fan since I moved here. I actually saw the Spurs as soon as I came back. We were coming back from Italy, moving to San Antonio, and the Spurs. I was 13 years old. The Spurs were in the Eastern Conference Finals against the Washington Bullets and they were up three games to one and I watched them lose the next three games and then not, and then I followed them and we didn't make it back to a conference championship for 20 years in 99. And then the next 20 years was a good payoff. We had a lot of fun and won a lot of games. Chris: So this is my town. Brian: I love my city. I love all that we do here. Chris: Yeah well, it's definitely spent enough time there to get a feel a very unique and welcoming culture and vibe. You mentioned Fiesta, but I don't see any badges on you. Brian: They're on sale at the front counter. Gotcha yeah, I actually was we made one, we've made one, we've traded some. A few people have bought them and it's a fun part to be part of that when you run a business in San Antonio. Chris: For sure. I've had the benefit of being there for a week on business during Fiesta and learned the whole thing about the badges and the trading and still have them with me. That's a lot of fun. Brian: Yeah, last weekend one of my managers took them all, went down and was down there handing out badges and also handing out flyers about our business Just getting the word out and getting connections to both people and other businesses. It's a unique time when everyone's just willing to talk to you and get face-to-face and everyone wants everyone else's medals. The Fiesta medals are kind of a cool thing, yeah for sure. Chris: Okay, last question Do you prefer Tex-Mex or barbecue? Brian: Tex-Mex for sure. I'll tell you this in traveling the country. There are other places where you can get barbecue. Maybe not quite the same, but there's some good barbecue out there. There is no good Tex-Mex anywhere except here. Chris: Yeah, yeah, I think it's a pretty accurate statement. Well, brian, I really appreciate you taking the time to kind of share your story, both on the property management side and Pickleball. Good luck with the grand opening coming up and look forward to seeing you guys succeed in that industry as well. Brian: All right, well, hey, great Thanks for having me on Great conversation. All right, take care. All right, bye, and there we have it. Special Guest: Brian Birdy.

It's the most mom-mentous time of the year on Hey Sis, Eat This—our third annual Mother's Day episode—and we're celebrating with the one and only Momma Ashley, our original inspiration and the real star of the show. To kick off this special weekend, Momma Ashley shares her plan for Mother's Day which includes donning her lucky green shoes with sparkly shoelaces and heading out to cheer on the Dallas Stars in the Playoff Game. Meanwhile, in Los Angeles, Courtney is experiencing her first Mother's Day as a single mom, and she's taking the opportunity to curate a day for her and her girls. Whether it's hitting up a rage room, exploring a museum, sipping on some margaritas, she's excited to plan whatever the heck she wants to do! You'll have to tune in next week to find out how she spent the day! Whitney recounts her weekend at the Lone Star Smokeout with friend-of-the-show and Storage Wars star Mary Padian, where they enjoyed delish bites from Hutchins BBQ while rocking out to some of the hottest bands in Country music. In true form, she stalked out a new guest for the show, legendary BBQ man, Matt Pittman of Meat Church who's the official pitmaster to the Dallas Cowboys. Highlights also include Momma's book club discovery of Zephyr Wright, the brilliant, overlooked chef behind some of LBJ's most legendary meals, Courtney's ongoing love affair with her Pizza Girl pizza grill, and Momma showing up to Whitney's “half-crocked” after Friday night Tex Mex. Join us as we celebrate all the incredible mothers, grandmas, aunties, and mother figures who deserve endless gratitude and praise for their tireless efforts and endless love—We Love You, Love Your Show! Everything Momma Ashley Momma Ashley's Website: https://pinchoftexas.com/ Momma Ashley on Instagram: @heymommaashley What you'll hear: What we've been cookin', who we've been entertainin', and any kitchen conundrums of the week... often in our Momma's Texas accent Chatting with siblings about what it was like around their dinner table growing up, favorite family recipes and stories that celebrate moms Interviews with celebrity chefs, restaurateurs, and culinary entrepreneurs about the influence and inspiration from their moms Weekly recipes from us and our guests posted out the Hey Sis, Eat This website - Website: https://www.heysiseatthis.com   - Recipes from our Us and Our Guests: https://www.heysiseatthis.com/our-recipes  - Call into the Hey Sis Hotline: 1-866-4 HEY SIS or 1-866-443-9747 - Email: hello@heysiseatthis.com   - Instagram: https://www.instagram.com/heysiseatthis/  - Facebook: https://www.facebook.com/heysiseatthis  - YouTube: https://www.youtube.com/@heysiseatthis 

An Interview with Kayce Smith of Barstool Sports We are joined by Kayce Smith of Barstool Sports to talk Office Manager Brett, being a fan of Texas A&M, Austin's Tex-Mex scene, toddler parenting, and more. Also, Dave's still got it and This Weekend in Fun.  Support us on Patreon and receive weekly episodes for as low $5 per month: www.patreon.com/circlingbackpodcast Watch all of our full episodes on YouTube: www.youtube.com/washedmedia Shop Washed Merch: www.washedmedia.shop (0:00) Fun & Easy Banter  (13:15) An Interview with Kayce Smith (1:05:15) Dave's Still Got It (1:14:20) New Golden Bachelor (1:22:25) This Weekend in Fun Support This Episode's Sponsors:   •  BetterHelp: Visit https://betterhelp.com/circling to get 10% off your first month.   •  Shopify: Sign up for your one-dollar-per-month trial and start selling today at https://shopify.com/circling   •  Aura Frames: For a limited time, listeners can save on the perfect gift by visiting https://auraframes.com/ to get $35-off plus free shipping on their best-selling Carver Mat frame. Promo Code [CIRCLING].   •  Factor: Get started at https://factormeals.com/backer50off and use code backer50off to get 50 percent off plus FREE shipping on your first box. Learn more about your ad choices. Visit megaphone.fm/adchoices