Podcasts about marketing head

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Best podcasts about marketing head

Latest podcast episodes about marketing head

Unlearn
How to Build a Viral App by Finding Untapped Niches for Explosive Growth | Crystal Gonzalez

Unlearn

Play Episode Listen Later Feb 26, 2025 55:09


Welcome to UNLEARN, the podcast where we explore the transformative experiences, strategies, and mindset shifts essential for true innovation and growth. Today, I'm honored to host Crystal Lee Gonzalez, a trailblazer in strategic growth and innovation across Southeast Asia.Born and raised in the Philippines, Crystal has spent the last fifteen years shaping and scaling some of the region's most prominent brands. She is the Co-Founder & CEO of NoneAway and was previously the Co-Founder of PICK.A.ROO. Her leadership has left a significant mark on multiple industries, serving as the Former CEO of Canva Philippines & Southeast Asia, Former President & Managing Director at HonestBee, and Former Regional Head of Southeast Asia at Viber. With a career spanning top-tier organizations, she also held key roles as the Group Account Director at Tribal Worldwide, Head of Branding at Lazada Group, and Marketing Head at YAHOO.Beyond launching and leading businesses, Crystal finds deep fulfillment in mentoring emerging talent and reshaping industries through innovation. Her expertise is now encapsulated in her upcoming book, Innovate to Elevate: Transforming Markets and Minds in Southeast Asia, a must-read for those looking to make a lasting impact in technology and strategic development.Key Takeaways:Scaling Global Startups: Crystal details her strategies for business expansion in Southeast Asia.Embracing Challenges: Insights into overcoming obstacles in high-growth environments.Unlearning for Growth: How adapting and unlearning fuels innovation.Leveraging Personal Experiences: Crystal's approach to creating solutions from personal pain points.Additional Insights:The NoneAway Model: Crystal demonstrates how strategic thinking and operational excellence revolutionize real estate.Adapting in High Growth Markets: Mastering the challenges of rapid expansion and market dynamics.Innovative Solutions from Personal Insights: How Crystal's personal experiences inspire practical business innovations.Prepare for an insightful conversation with Crystal Gonzalez on Bringing fresh ideas to startup strategies and cultivating a culture of innovation and strategic growth.Episode Highlights: [00:35] - Episode Introduction"In the Philippines, there are 120,000 reported scammers in real estate. This is why, even with a legitimate broker, I felt unease and anxiety until I received the keys to my house."[01:18] - Guest Introduction: Crystal Lee Gonzalez"Welcome to the Unlearn Podcast. Today, I'm honored to host Crystal Gonzalez, a leader in strategy and growth who has developed and scaled renowned brands across Southeast Asia."[03:03] - Viber's Launch Story"It started when I met Talmon, the founder. My first question was simple: Why are you in the Philippines?"[07:50] - Nurturing Empathy and Innovation "Okay. So...

The Hindu Parenting Podcast
Ep.46: Significance of Bindi & Tilak

The Hindu Parenting Podcast

Play Episode Listen Later Oct 13, 2024 64:44


Episode 46 of the Hindu Parenting Podcast explores the significance of the bindi/bottu/tilak. Why do we wear a bindi or tilak; what are the different traditions surrounding it?Don't forget to celebrate the International Bindi and Tilak Day on 15th October!Dr. Bharath Srinivasan is our guest for this podcast. He has a Doctorate Degree in Mechanical Engineering from IIT Delhi and currently works as Engineering and Marketing Head at a small company in Bangalore. He was the founding Director of the Indian History Awareness Group (IHAR) of Houston works on research on Bharat and its ancient traditions. He also is a trustee of Prakruthi Ayurveda Prathisthana for the past 15 years and supports its Research Activities on Ayurveda. He has also worked with Rajiv Malhotra on many projects related to building the Grand Narrative of India. With experience spanning diverse fields and a strong knowledge of the shastras, he is well placed to help us understand the shastric underpinnings of our symbols like the bindi and the tilak.General Information:For comments and podcast suggestions, please use the comments tab or write to us at contact@hinduparenting.orgPlease note that questions will not be answered on email.Do subscribe to our Substack and follow our social media handles:X/Twitter: hinduparentingInstagram: hinduparentingTelegram: t.me/hinduparentingThreads: hinduparentingFacebook: facebook.com/hinduparentingFacebook group: facebook.com/groups/hinduparentingWhatsApp channel: Hindu ParentingWebsite: hinduparenting.orgThe opinions expressed by guests on The Hindu Parenting Podcast are their personal opinions and Hindu Parenting does not assume any responsibility or liability for the accuracy, completeness, suitability or validity of anything shared on our platform by them.Copyright belongs to Hindu Parenting. Get full access to Hindu Parenting at hinduparenting.substack.com/subscribe

E commerce Rockstars by AMVO
T5. Episodio 11. El outsider de las zonas de confort con Hernán Cieri.

E commerce Rockstars by AMVO

Play Episode Listen Later Jul 15, 2024 47:50


Para muchos comercios de todos los tamaños las temporalidades como HOT SALE y El Buen Fin pueden marcar una diferencia fundamental en sus resultados anuales y en el incremento de sus ventas. Sin embargo, esta oportunidad también se vuelve un desafío porque son fechas en las que miles de marcas están comunicando diferentes ofertas. Con su expertise en marketing, tanto en Mercado Libre como en Mercado Pago, Hernán Cieri, ex-Marketing Head de Mercado Pago, nos comparte algunas mejores prácticas que pueden aplicar las y los rockstars del e commerce para lograr el éxito. Escucha este episodio extra de E commerce Rockstars, que preparamos para aprender más de los mejores. Conducido por Genaro Mejía.

Marketing School - Digital Marketing and Online Marketing Tips
OpenAI's marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later May 27, 2024 20:27 Transcription Available


In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI's marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future (01:15) OpenAI's marketing head shares the one big mistake CMOs are making with AI (06:58) Sam Altman on the future of in-person experiences (21:11) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

The Effective Statistician - in association with PSI
Why you sometimes need to put your marketing head on

The Effective Statistician - in association with PSI

Play Episode Listen Later Mar 1, 2024 21:29


In this episode, I am diving into a topic that might seem a bit unexpected for us number crunchers: marketing. Yes, you heard it right! But before you hit that pause button, let me tell you why sometimes, you need to put your marketing hat on. As the great Seth Godin once said, “Don't find customers for your product; find products for your customers.” It's all about understanding your audience and delivering what they need, not just pushing your agenda. So, why should we, as statisticians, consider marketing an important part of our job? Well, think about it this way: we could have the most groundbreaking statistical methods at our disposal, but if we can't communicate their value to others, what good are they? Marketing helps bridge that gap between complex data and real-world impact. Who are your competitors? How do we define them, and why does it matter? Knowing who else is out there doing similar work not only keeps us on our toes but also presents opportunities for collaboration and differentiation. It's all part of the game of staying relevant and valuable in our field. What is marketing differentiation? Being different and unique is key in today's progressive form of marketing. It's not about shouting the loudest; it's about standing out in a meaningful way. Showcasing what sets you apart can attract the right kind of attention and build stronger connections with your audience.

Revenue Rehab
The Profitable Partnership: Navigating Revenue-Generating Alliances

Revenue Rehab

Play Episode Listen Later Dec 13, 2023 40:25


This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia. Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose.  Tenured VP, Partnerships with experience scaling ecosystems and now training field teams how to implement partner data and strategy into their daily activities. Jason lives in Montana with his wife Sam and two kids and spend their free time hiking, fly fishing, and skiing. Jason and his wife, also host a partnerships podcast called Friends with Benefits. On the couch in this week's episode of Revenue Rehab, The Profitable Partnership: Navigating Revenue-Generating Alliances. Links: Get in touch with Jason Yarborough on:  LinkedIn Podcast: Friends with Benefits Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

California Tree Nut Report
New Global Marketing Head for American Pistachios Prepares to Travel

California Tree Nut Report

Play Episode Listen Later Nov 22, 2023


Scratch
How Yonder Is Building a Challenger Credit Card to Crush AMEX

Scratch

Play Episode Listen Later Oct 25, 2023 49:15


Welcome to another episode of Scratch, where Eric is joined by the brilliant Tom Davies, Marketing Head at Yonder. Yonder is a challenger brand that offers a  modern rewards credit card with no foreign exchange fees, worldwide travel insurance, and many more benefits.Tom & Eric discuss the importance of creativity in marketing and the pivotal role it plays in brand positioning & differentiation. Tom sheds light on how the CEO at Yonder has given him creative freedom that helps them think & act outside the box, moving beyond the often restrictive traditional marketing metrics & measurement models. Tom provides an insightful walkthrough of Yonder's strategic identification of a market gap in the perception of credit within the UK, meticulously crafting its unique selling proposition, offerings, and messaging to seamlessly align with this discerned opportunity.Together, they dive into the innovative campaigns led by Yonder, aimed at resonating with the daily experiences of their audience. Tom highlights the importance of building an internal culture that supports creativity, which in turn, leads to a more dynamic and engaging marketing narrative. They discuss how this open approach not only boosts brand engagement but also fosters a collaborative atmosphere within the marketing team. Through examples like the 'Make it Rain' campaign, Tom illustrates how associating positive, enjoyable experiences with a brand can create a lasting impression beyond conventional marketing metrics. The episode illuminates the delicate balance between nurturing creativity and achieving business growth, offering a wealth of insights for challenger marketers navigating the currents set by their established counterparts.Chapters:(03:00) - What is Yonder?(04:23) - Favorite Challenger Brand(06:25) - Driving Cultural Change Around Credit and Rewards(21:31) - Building an Early-Stage Marketing Practice(26:20) - Building a Community Around the Brand(43:30) - Lightning RoundWatch the video version of this episode on YouTube

Rediscover Your Story
In the Company of Passion with Lou Velazquez

Rediscover Your Story

Play Episode Listen Later Jul 11, 2023 32:41


Lou Velazquez is a Cincinnati native with an unbridled passion for the automotive industry. Like many who find themselves traveling on Interstate 71 in Ohio, Lou's eye was once caught by a confidently named business where Passion Loves Company is the tagline. Now - sit down with Jesy Herron and discover how Lou became the Marketing Head of a locally renowned, experiential car dealership: The BMW Store. Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

CMO Latam
EP. 80. Tácticas alrededor del Marketing Digital y a nivel generación con Iván Pérez de Clara

CMO Latam

Play Episode Listen Later Jul 10, 2023 31:49


Iván Perez es Marketing Head en Clara: la plataforma líder de gestión de gastos y tarjetas de crédito empresariales de Latinoamérica. En este episodio encontrarás temas relacionados al mundo de las Startups, el desarrollo de Storytelling empresarial, estrategia y ejemplos de marketing de escasez.¡Te invitamos a escuchar el episodio de hoy!Accede a CMO LATAM TOOLKIT, una página con recursos pensados para que conozcas las nuevas tendencias del marketing y lleves tus campañas al siguiente nivel.Entra a https://naranjamedia.co/cmo-latam-toolkit/ y prepárate para transformar tu estrategia en una experiencia inigualable.

A Dose of Black Joy and Caffeine
[Season 6: EP99] Jotham Ndugga-Kabuye (Senior Director of Marketing, Head of Global Social) Twitch (Amazon company)

A Dose of Black Joy and Caffeine

Play Episode Listen Later Jun 27, 2023 44:03


A maker of things made by the Maker of all things. Husband to a perfect wife. Father to two amazing kids. Creative brand storyteller with a love for social, music, fashion, gaming & sport. With experience managing and developing some of the most successful brands in the digital space including Twitch (Amazon), Impossible Foods, Oracle, and PepsiCo.

The Brand Insider
Ep. 82 featuring Reese Fitzpatrick, SVP and Marketing Head at Bayer

The Brand Insider

Play Episode Listen Later Jun 6, 2023 21:00


This week Steve sits down with Reese Fitzpatrick, SVP and Marketing Head at Bayer.

The Kids Sleep Show
Episode 126: Why New Moms Need Lactation Cookies - with Bessie's Best Founder Jen Acuna & Marketing Head Brittany Hausmann

The Kids Sleep Show

Play Episode Listen Later Apr 19, 2023 28:32


This week, I got the chance to sit down with Jen Acuna, the Founder of Bessie's Best, and her head of Marketing, Brittany on their 10-year anniversary of Bessie's Best! We chat about why lactation cookies work, the HUGE difference in their cookie vs. others on the market, and how this amazing business has seen so much success, helping thousands of mothers successfully breastfeed their little one's. They were my favorite to interview, and so down to earth, I hope you tune in!  

The Chemical Show
How CEPSA Uses Customer Insights Drive Transformation with Juliana Pantalena - Ep. 90

The Chemical Show

Play Episode Listen Later Mar 28, 2023 32:28


Sustainability and innovation are transforming the chemical industry.  Central to that transformation is leveraging customer and consumer insights, to ensure that new, innovative products are meeting customer needs.In this week's podcast episode, I speak with Juliana Pantalena, who is the Marketing Head of Surfactants for CEPSA Química based in Madrid. She's brings a global perspective, having working in Brazil, US and Spain.  And, a keen focus on customer experience and driving value in established markets with new products. Topics discussed this week:  Juliana's origin story and what drives her interest in chemicals and surfactants How sustainability and carbon reduction drives CEPSA  Chemicals CEPSA's partnership with Unilever on NextLAB How CEPSA looks at consumer needs to drive product innovation A prioritization process for innovation Critical factors for Customer Experience The role of digitization in the company Increasing the presence of women in leadership in the chemical industry This is an exciting episode, so tune in as Victoria and Juliana talk about how CEPSA uses customer insights to drive transformation and many other lively topics around the chemical industry. Love the show? Subscribe, rate, review, and share! The Chemical Show - The Chemical Show Support for this episode comes from ChemDirect.   Visit www.chemdirect.com

Revenue Rehab
The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups

Revenue Rehab

Play Episode Listen Later Feb 1, 2023 32:47


This week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market strategies for early & mid-stage tech companies. A B2B Demand Generation Strategy firm, Tierra Nueva Interactive is focused on helping SAAS founders and their teams reduce waste, increase pipe, and accelerate sales velocity in more customer-centric way. In this week's episode of Revenue Rehab, and likely of particular interest to early-stage SaaS tech heads of marketing, listen as Brandi and Joe dive into a valuable discussion on The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups. Links: Get in touch with Joseph Reynoso on: LinkedIn Tierra Nueva Interactive Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Business with Brad
#105: Marketing Head Trash

Business with Brad

Play Episode Listen Later Jan 2, 2023 11:30


If you've ever had a bad taste in your mouth about marketing, join the club! Learn a fresh new way to think about healthy marketing - all in this new 2023 episode. --- Send in a voice message: https://anchor.fm/bradparnell/message Support this podcast: https://anchor.fm/bradparnell/support

Think Fast with Varun and Suchita
Disney's Succession Woes, Bewakoof X Aditya Birla Fashion & Chat GPT

Think Fast with Varun and Suchita

Play Episode Listen Later Dec 7, 2022 53:47


This week, Think Fast begins with a discussion on a Rohit Shetty film- Cirkus, the trailer of which was recently released. Further, they talk about Whatsapp allowing one to message oneself, Mercedes' Marketing Head stating SIPs and Mutual Funds to be their competitor, some recent acquisitions, Spotify Wrapped and how it is a great marketing tool but raises the issue of privacy, Relove raising money, Netflix venturing into games, and much more.  In the detailing segment, the stories for this episode were firstly apparel brand Bewakoof getting acquired by Aditya Birla Fashion, Bob Iger taking charge of Disney again and their succession woes, the rage around Chat GPT, and brands innovating with Athletic wear.  Varun recommends a brand: Odd Giraffe Suchita Recommends the LBB X Nykaa Fashion Festival in Delhi And reaching out to + catching up with old friends.  Varun & Suchita also answer a few listener questions on the show. Do share yours on the below-mentioned handles.  You can follow Varun Duggirala on Twitter & Instagram You can follow Suchita Salwan on Twitter & Instagram  Check out video episodes on the Think Fast YouTube Channel. Find the show across audio streaming apps:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music Do follow IVM Podcasts on social media.We are @ivmpodcasts on Facebook, Twitter, & Instagram. You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android or iOS. See omnystudio.com/listener for privacy information.

Indian Silicon Valley with Jivraj Singh Sachar
Masterclass #8 - Marketing w/Raj Sarkar (Ex-1Password, Atlassian, Google)

Indian Silicon Valley with Jivraj Singh Sachar

Play Episode Listen Later Dec 4, 2022 45:51


In this Episode, I (@Jivraj Singh Sachar) speak with Raj Sarkar, Marketing Legend who has served as the ex-CMO at 1Password, Marketing Head at Atlassian and Google earlier. In today's ecosystem, while there are un-ending trade secrets to the world of B2C Marketing, B2B Marketing remains to be a black box. Raj has had a very interesting journey in the world of Marketing, standing out significantly in Silicon Valley. I chat with him through the episode uncovering his learnings from being an incredible Marketer. In the next couple of minutes, I ask Raj about his journey to break in to Marketing, about his day to day as a CMO and in the process uncover what it means to crack it as a Marketer, what skills are required and can be learned and how to navigate a career in Marketing. This is an absolute gold mine of lessons when it comes to Enterprise Marketing, and there could be no better person to share insights on the subject. Before we get started, here is a quick word on our sponsor for the episode: Stride Ventures, which is one of India's leading Venture Debt Funds, becoming synonymous with innovative startup financing in India. Stride provides comprehensive solutions, going beyond venture debt, to cater to distinctive challenges faced by high-growth and inherently strong businesses, backed by leading institutions. The fund has a portfolio of over 60+ diversified companies, having deployed more than Rupees 1500 Crore to date. In just over two years, Stride Ventures has emerged as the preferred venture debt lender in the Indian Ecosystem. To know more about this phenomenal fund, visit - https://strideventures.in/ Hope you liked the 8th Masterclass on the Indian Silicon Valley Podcast @Marketing with Raj Sarkar! That was it from this Episode, thanks again for tuning in! :) If you liked the episode, do share with your friends or drop us a quick review! Also, do follow us on social media to stay updated with all new episodes: Twitter: https://twitter.com/isv_podcast LinkedIn: https://www.linkedin.com/company/indian-silicon-valley-podcast/ Instagram: https://www.instagram.com/indiansiliconvalleypodcast/ Gallery of all Episodes: https://airtable.com/shrTOFf1z5UT0q9p8 You can also subscribe to the YouTube Channel of the Podcast : https://www.youtube.com/c/IndianSiliconValley/ "If you never try, you never know" Stay Tuned, Keep Building.

Cost to Company
How To Take A Career Break Without Hurting Your Career

Cost to Company

Play Episode Listen Later Nov 28, 2022 27:34


Breaks always seem tempting. But in a job market that is as brittle as it is in late 2022, does a career break even make sense?Even if the times were better, what happens after you take a career break? Does your career ‘rise from the ashes' once you're back? Or does the pause affect your growth in the long run?In this episode, I speak to Vatsal Sanghvi (Consultant, Omidyar Network India*; former Category Manager, Flipkart) and Issac John (former Head of Marketing, Discovery India; former Marketing Head, Puma India) on how they bounced back from their sabbaticals. Two people with starkly different experiences, but oddly similar outlooks. *Omidyar Network India is an investor in The Ken. Tell us what you'd like to hear in the next episode of CTC? Please fill this form, it won't take more than a minute. If we like your idea, you may get invited to the show!Hosted, Written, and Produced by Shreevar Chhotaria. 

The Brand Called You
Evolving Role of a CMO | Sandeep Nair, Marketing Head, WinnerBrands

The Brand Called You

Play Episode Listen Later Nov 28, 2022 28:50


In the current business environment, an organisation doesn't just need a marketing department, but a dedicated CMO to spearhead the department efficiently. A CMO needs to understand the importance of his role in discharging his duties for a business. Today, we discuss the key qualities a founder looks for in a CMO in an ever-changing business landscape. About Sandeep Nair Sandeep is the marketing head of WinnerBrands. He is the former marketing director of Swiggy. He has also worked with Procter & Gamble as a Brand Marketer. Sandeep started his career as an engineer with Tata Motors. --- Support this podcast: https://anchor.fm/tbcy/support

Coffee Conversations with Sinty
S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank

Coffee Conversations with Sinty

Play Episode Listen Later Nov 22, 2022 39:10


Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we're in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA's #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA's #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential's newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Coffee Conversations with Sinty
S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank

Coffee Conversations with Sinty

Play Episode Listen Later Nov 22, 2022 39:10


Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we're in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA's #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA's #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential's newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

CX Confessions: The Customer Experience Show
Strengthening connectivity in the healthcare space with Blake Adams, Senior Vice President of Marketing at Florence Healthcare

CX Confessions: The Customer Experience Show

Play Episode Listen Later Oct 26, 2022 38:16


In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Philippe Mesritz, VP Professional Services at Khoros, sit down with Blake Adams, Senior Vice President of Marketing (Head of Marketing) at Florence Healthcare. As employee #8 at Florence Healthcare, Blake has helped to grow the company from the ground-up, and he has plenty of CX wisdom to share from his 13+ years of experience as a marketer.Join us as we discuss:How technological innovations are improving healthcare CXWhy Blake is a big advocate for interoperability and systems integrationStrategies for creating a more accessible and inclusive customer experienceWhy Florence Healthcare focuses on analyzing operational data Where Blake sees the healthcare industry going in the futureItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

The Inspiring Talk
Open for Business 4: A marketing Head's Journey to Starting a Jewellery Store

The Inspiring Talk

Play Episode Listen Later Sep 29, 2022 20:55


In this episode, how handmade jewellery caught Neelam's attention and she quit her job as a marketing head at a reputed firm to start a jewellery store, Athizay. Athizay means a Piece of art, made by hand. Neelam Yadav dreamt of selling handmade Indian art like Jewellery, Statues, fashion accessories, and handbags to customers across India and the world. But there's a twist to the story. Post-lockdown Neelam had to shut down her offline store yet, the brand Athizay continues to thrive. Neelam says what saved the brand is enabling her brand online. It has allowed her to make the revenue of 40 Lacs in 2020 while the world was under lockdown. We'll hear from Neelam on how to thrive amidst challenges as a small business owner.  About Open For Business Series: In this five-part series, I bring you stories of some of the homegrown small and medium businesses. These stories are representative of the countless SMBs in the country that plays a key role in the overall economic growth of India. By celebrating these businesses, I hope to inspire you to start and scale your business.  In each episode, you'll hear the stories of building businesses, strategies, and innovations that are helping these brands to grow their revenue and impact the lives of people associated with them. 

For the Love of Sports with Michael Rasile
#321 - Michael Ehrlich - CEO/Founder of Playbook Marketing, Head of PR for Adidas

For the Love of Sports with Michael Rasile

Play Episode Listen Later Aug 31, 2022 62:53


Michael Ehrlich joins Michael Rasile on For the Love of Sports to discuss his public relations career within the world of sports! Michael got started originally with USC and through connections he made, ended up working for the LA Lakers. Eventually finding himself attracted to PR, he made his way into Adidas and up to the Head of Public Relations for the company, helping change the culture along the way. Michael decided to go out on his own starting up Playbook Marketing where he can help athletes, brands, and publications better brand themselves and tell the stories that they want to tell. https://linktr.ee/Michael.Ehrlich https://www.linkedin.com/in/michael-ehrlich/overlay/contact-info/ https://twitter.com/MichaelEhrlich

For the Love of Sports with Michael Rasile
#321 - Michael Ehrlich - CEO/Founder of Playbook Marketing, Head of PR for Adidas

For the Love of Sports with Michael Rasile

Play Episode Listen Later Aug 31, 2022 62:53


Michael Ehrlich joins Michael Rasile on For the Love of Sports to discuss his public relations career within the world of sports! Michael got started originally with USC and through connections he made, ended up working for the LA Lakers. Eventually finding himself attracted to PR, he made his way into Adidas and up to the Head of Public Relations for the company, helping change the culture along the way. Michael decided to go out on his own starting up Playbook Marketing where he can help athletes, brands, and publications better brand themselves and tell the stories that they want to tell.  https://linktr.ee/Michael.Ehrlich https://www.linkedin.com/in/michael-ehrlich/overlay/contact-info/ https://twitter.com/MichaelEhrlich

The Empath Podcast Series
#OutInTheOpen: Supporting the LGBTQIA+ beyond Pride Month

The Empath Podcast Series

Play Episode Listen Later Jul 2, 2022 76:18


Pride Month may be over, but advocating for the LGBTQIA+ community continues as we work towards safer spaces where everyone is able to live their happiest, most truthful lives #OutInTheOpen. The Empath Podcast Series is back for a special episode to tackle mental health, the SOGIE Bill, and why Pride Month goes beyond June. Joining us are our guests: Dr. RJ Naguit, MD, RN , Youth for Mental Health Coalition National Chairperson and Founder, Akbayan Youth National Chairperson Angelbert Hernandez, MA, DipIR, LPT, RGC, RPm, CHRP, CHRA, CSSYB, Counselor and member of Psychological Association of the Philippines LGBT Special Interest Group Dave Oblena, college student and human rights advocate Edsel Fusio, college student and LGBTQIA+ advocate Ada Marchadesch, Empath's Marketing Head, advocate for mental health and LGBTQIA+ ally

Pathmonk Presents Podcast
Combining Traditional and Innovative Marketing to Reach Key Buyer Personas | Interview with Danna Ngo from Treasury Prime

Pathmonk Presents Podcast

Play Episode Listen Later Apr 22, 2022 18:34


‘Fintech is one of the fastest-growing areas for venture capitalists'. As an emerging industry that uses technology to improve traditional finance methods they still need banks to set their foundation, provide seamless transactional capabilities, and ultimately survive in the financial sector. Danna Ngo, Marketing Head of Demand Generation at Treasury Prime helps to break it down and understand why their service is so desperately needed in the industry. Treasury Prime helps to connect visionary Fintechs and innovative banks using their APIs to embed a full range of banking services. Traditional banks and innovative Fintechs are their key target personas and Danna has to work to combine traditional and innovative marketing strategies.

The Bake Better Show
Ep 10: The Secret Recipe to Starting a Luxury Bakery Brand in India with Chef Ravneet and Simar

The Bake Better Show

Play Episode Listen Later Oct 18, 2021 74:48


Run by Ravneet, the Head Chef & Simar, the Marketing Head, Fleurons is a purely eggless bakery with available vegan options that made its mark as one the premium bakeries of Delhi. Converting each and every recipe from egg base to eggless was the most challenging thing for Chef Ravneet. However, with a lot of research and experimentation, she successfully found the right substitutions for eggs for every product in her Bakery. Nowadays, She and her team are also constantly working on expanding Fleurons' Healthy-Vegan Menu.With Ravneet's unique and extravagant cake designs and flavours, and Simar's excellent & well sorted marketing and branding strategies, Fleurons has grown from Zero to a five figure bakery in their first 8 Months! How did they achieve that? Well, we have unraveled all the events in their journey that has helped Fleurons become such a popular Bakery Brand in such a less amount of Time.  This is a must listen episode for every new and aspiring baker in town as this episode is loaded with Pro-tips for bakers like how to decide your right audience, how to sell premium products to new customers, how to bring new cake designs in the market, how to create & maintain a healthy customer-relationship, how to have more engagement on your posts, among so many other tips!“The First Thing I do is - ask the customers their budget. It's very important to respect their budget. Not everybody comes from an effluent family or they have effluent budgets to spend on a cake. Accordingly, we make the customisation for their cakes and we always ask them to select their cake colours from Pantone Shades, which is again very important” - Simar, Fleurons  Other Topics Covered - How they started Fleurons in 2018 - Ravneet's training as Baker - Why & how they shifted from a regular to a 100% eggless bakery - How did their business pick-up and grew during 2020 - How they set-up their kitchen and Team - How do they train their staff - How to and How not to Edit Your Posts for Insta - Important points to consider when uploading the product-photos on Instagram - What other career options do Bakers have in the same industry - Things to keep in mind when sponsoring posts and ads on social media - How to choose the right customers & deal with them - How did they come up with LED Geode Cakes - Why do they go for Plastic-free and environmentally friendly Packaging - The Eggless, Healthy & Vegan Products on Fleurons' Menu - Why and how to avoid plagiarism in the industry - How to ensure safe deliveries of your products - How to ensure the quality and shelf-life of the baked goods- The unsung heroes behind Fleurons' success - Why Fluerons never follow the market or bakery trends - Importance of Pantone Shades for Bakers - Fleurons Future ventures and growth plan Links: Fleurons Bakery Instagram: https://www.instagram.com/fleuronsindia/?hl=en Facebook: https://www.facebook.com/Fleurons-497926157254535/  Raw Material Procurement: Bakewala - https://www.bakewala.com/  

Edges & Sledges Cricket Podcast
Siddharth Bhasin & Vaibhav Dhar on Inside Delhi Capital's Team, CSK & DC Qualify for the Playoffs

Edges & Sledges Cricket Podcast

Play Episode Listen Later Oct 4, 2021 65:24


On this episode, in part 1 Varun is joined by Manager of Delhi Capitals, Siddharth Bhasin and Marketing Head, Vaibhav Dhar. They discuss aboutvwhat goes inside a bio-bubble, mental health of the players, what's the #NayiDilli all about.PS: Siddharth and Vaibhav also tell us why they have a stylist for the team.On part 2, Varun and Ashwin talk about CSK and DC qualifying for the playoffs, DC defeating MI twice this season, the Ashwin - Morgan face off and much more.Follow Delhi Capitals on Instagram: https://instagram.com/delhicapitals?utm_medium=copy_linkFollow Delhi Capitals on Twitter: https://twitter.com/DelhiCapitals?s=09 Follow Delhi Capitals on Facebook: https://www.facebook.com/DelhiCapitalsOfficial/Join us on Discord: https://twitter.com/1tip1hand/status/1436384763791790087?s=20You can follow Edges & Sledges on Twitter, Instagram and Facebook: @1tip1handYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

The Edges & Sledges Cricket Podcast
Siddharth Bhasin & Vaibhav Dhar on Inside Delhi Capital's Team, CSK & DC Qualify for the Playoffs

The Edges & Sledges Cricket Podcast

Play Episode Listen Later Oct 4, 2021 65:23


On this episode, in part 1 Varun is joined by Manager of Delhi Capitals, Siddharth Bhasin and Marketing Head, Vaibhav Dhar. They discuss aboutvwhat goes inside a bio-bubble, mental health of the players, what's the #NayiDilli all about.PS: Siddharth and Vaibhav also tell us why they have a stylist for the team.On part 2, Varun and Ashwin talk about CSK and DC qualifying for the playoffs, DC defeating MI twice this season, the Ashwin - Morgan face off and much more.Follow Delhi Capitals on Instagram: https://instagram.com/delhicapitals?utm_medium=copy_linkFollow Delhi Capitals on Twitter: https://twitter.com/DelhiCapitals?s=09 Follow Delhi Capitals on Facebook: https://www.facebook.com/DelhiCapitalsOfficial/Join us on Discord: https://twitter.com/1tip1hand/status/1436384763791790087?s=20You can follow Edges & Sledges on Twitter, Instagram and Facebook: @1tip1handYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

A SHOT OF BAILEY’s
Shots for Rene

A SHOT OF BAILEY’s

Play Episode Listen Later Aug 29, 2021 29:48


#AShotOfBaileys #BaileyDava How are the decors in the mall conceptualized? Let's find out together as we talk to muther Rene, Marketing Head of Sta. Lucia Mall. Like and follow our official facebook and instagram pages:  https://www.facebook.com/ashotofbaileys https://instagram.com/a.shot.of.baileys Stream the episode too on YouTube (search A SHOT OF BAILEY'S).  Thank you and have an awesome day!

PR 360
Why Digital Marketing Transformation is Important for the Future of Businesses with EPAM Systems Global Marketing Head Julie Hansberry

PR 360

Play Episode Listen Later Aug 18, 2021 19:50


In This Episode…We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity! Show Notes· [01:00] Are you a coffee or tea drinker?· [01:16] Can you give a brief overview of your expertise?· [02:43] Have you seen a big shift in digital marketing transformation? · [03:57] What have companies been lacking in digital marketing transformation? · [05:08] Have retailers finally figured out omnichannel marketing?· [06:16] What have been some of your more successful campaigns?· [07:07] Have you seen brands start to focus on podcasting?· [08:41] Are we going to see a bigger push into the audio space?· [10:41] What has changed for marketers when we are talking about product launches?· [11:58] Do PR pros and marketers need to think digitally when it comes to product launches?· 15:07] What are keeping businesses from truly transitioning to a digital marketing focus?· [15:45] What do PR pros need to do to sharpen their skills?· [17:11] Fun question: If you could do a digital marketing transformation on yourself how would you do it?· [19:05] Final thoughtsPeople and Companies, We Mentioned in the Show· Julie Hansberry was our guest today. Learn more about EPAM Systems.Episode Length: 19:50Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Visit us and give us a ‘like' on our Facebook page!● Follow us on Twitter. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Nauti Nerds: nerdy marketing people offering nerdy businesses marketing advice
Driving your business forward 'under the influencer' marketing: head of all nerds Tom asks "is it time you looked into this modern way of promoting your brand?"

Nauti Nerds: nerdy marketing people offering nerdy businesses marketing advice

Play Episode Listen Later Jun 25, 2021 16:38


Influencers get a bad reputation, but can they really help your business of brand to grow - 'head nerd' Tom explains influencer marketing in his own unique 'Nauti Nerds' style!   When you think of influencers, you probably imagine a semi-naked Instagram model demonstrating some kind of product and directing you to a website to use their special promo code. There's more to this modern form of social marketing however! In this episode, Nauti Nerds' host and founder of UK marketing agency Nautilus Marketing Tom Jauncey talks us through what influencer marketing is, and why more people are using it go get attention for their own brands. He also talks us through his experience and a real use case study. New to the podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast.  

Masterclass With Fearless Educator
INTERN | Kanika Mittal - Business Head, Twitter & Top 50 Brand Leaders, Asia

Masterclass With Fearless Educator

Play Episode Listen Later May 2, 2021 19:57


About Speaker: Leading Brand Solutions for India's biggest and most exciting brands across the Tech, Tech OEM, Auto, BFSI, FMCG etc. Kanika is proud to drive Revenue for Twitter India's largest business portfolio. With this role intersecting marketing, technology, digital first thinking and culture, She have found a #passion that she can drive with #purpose. Before Twitter, she was the Marketing Head at Reebok and led the brand through a number of noteworthy milestones:- 1) Delivered extremely strong brand health metrics. Like Topping the sports and footwear category in Brand Equity's most Exciting Brands despite lowest MWB spend and achieving the Highest Quality of Consideration Score (QCS) in the world 2)Re-positioned into a premium fitness brand through an invigorated brand ambassador mix, inspirational brand communications, revamped point of sale consumer experience and digital transformation. 3) Disrupted the market with a Women's First approach. Created FitToFight and GirlsFight Campaign with Kangana Ranaut breaking stereotypes and addressing issues of Gender Pay Gap and Eve Teasing. 4) Moved to an always-on Digital Approach with focus on content, influencer and community marketing and a Mobile First + Omni Channel Strategy and Implementation 6) Spearheaded Thought Leadership with FitToFight Awards, Youth Talks, Fit India Survey etc Recognition:- 1. Asia's Top 50 Brand Leaders in the CMO Asia Awards, Singapore, August 2017 2. Leadership Award at the 4th Femina Women Leadership Awards in Feb, 2017 3. Special Mention in Impact's Most Influential Women in Marketing and Media 2016 4. Top 10 young marketing heads of India 2015 by Pitch Magazine 5. Most Influential Marketer of the year (Sports Category), 2015 by Brand Academy 6. Active speaker/jury member at forums like SHEORES, IAMAI, Exchange4Media, DMAI, CMS etc #INTERN #SkillsBeyondSchool #IndustryInnovators --- Send in a voice message: https://anchor.fm/future-school-leaders/message

The xMonks Drive
Ep 13 - Rajesh Ramakrishnan - Flying in Life while you stay on the Ground

The xMonks Drive

Play Episode Listen Later Apr 7, 2021 50:35


A veteran with 25 years of experience in General Management, Sales and Marketing, Rajesh Ramakrishnan is the Managing Director at Perfetti Van Melle India, the country's leading confectionery player. Rajesh is responsible for the overall operations of the company for India and Nepal.An accomplished business leader and a seasoned marketing professional, Rajesh has worked across categories like Personal Care, Household Care, Foods & Beverages, Confectionery and Media.  Under his leadership, Perfetti Van Melle, Bangladesh delivered sustained growth and achieved market leadership in 2016.Prior to joining Perfetti Van Melle in 2014, he was the Marketing Head at HT Media Limited. He has also held senior positions in diverse corporations including Pepsico, Marico Industries and Reckitt Benckiser. Post his graduation in Engineering from BITS Pilani, Rajesh pursued his MBA from XLRI, Jamshedpur.Rajesh is an award- winning photographer. His work has been featured at Cannes and has also been published in several publications in India and outside. He is also passionate about travelling and has been on expeditions to Everest Base Camp and Kilimanjaro.Rajesh along with his wife and teenage daughter started an initiative – My Daughter is Precious [MDIP] in March 2015 to raise awareness about gender equality and support the education of the girl child. Rajesh is also a champion for gender equality and is a mentor for the past 4 years with BD foundation and is part of the BD Think Tank in Delhi NCR.

Brewing Talks
Marketing Matters! ft. Saurabh Bajaj, Marketing Head- Dairy Britannia Industries Ltd.

Brewing Talks

Play Episode Listen Later Mar 9, 2021 32:00


Know how marketing works in the Fast-moving goods (FMCG) industry. Does emotional advertising work? What's the shift in consumer behavior post-Covid? Let us understand the latest marketing trends and why marketing matters by Saurabh Bajaj, Head Marketing, Dairy for Britannia in this episode of Brewing Talks. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Sage Conversations
Ep6 Life Lessons and Life Coaching with Victoria Herrera

Sage Conversations

Play Episode Listen Later Jan 26, 2021 47:21


We have a chat with Victoria Herrera, Marketing Head of Filipino livestreaming app Kumu and Founder of consulting company Next Theory, who tells us about her early path as a newly International Certified Life Coach. She reminds us about finding the beauty in the process of our chosen paths - hers in particular started out with her seeing life coaches who helped her through major turning points and realizations. While she starts this new chapter as one, she acknowledges that there will always be constant self-exploration, the lessons on having to put our own egos in check, setting boundaries, and always giving the client the love, guidance, and safe space that they deserve. This episode makes us think about our own paths, how we got here, to “sit with [ourselves], and just be.” IG: @victoriaherrera --- Send in a voice message: https://podcasters.spotify.com/pod/show/sageconversationspodcast/message

The BelkIoT Podcast - IoT Every
Ep #14 : How is Thread Protocol Different from Bluetooth or Zigbee - Lets Understand it from Sujata Neidig

The BelkIoT Podcast - IoT Every "Thing" with Sai Prakash Belkeri

Play Episode Listen Later Jan 23, 2021 50:43


Thread Protocol, although was launched recently is taking up a huge adaption by IoT Device Manufacturers. But, why is it so Important? How different is it from Bluetooth or Zigbee or WiFi? Why is Thread Protocol so Important for IoT Devices and Smart Homes. Let's Understand all these and many more from Sujata Neidig - VP of Marketing at Thread Group and Marketing Head at NXP Semiconductors. Learn more about Thread at https://www.threadgroup.org/ Connect with me at Logon to our Website - https://BelkIoT.in Send us your Questions around IoT - https://BelkIoT.in/podcast Join our Community Post your questions and suggestions on our Twitter - @BelkIoT Instagram - @BelkIoT Connect with Sai Prakash Belkeri LinkedIn - Sai Prakash Belkeri Twitter - @Belkerisai --- Send in a voice message: https://anchor.fm/belkiot/message

CMO Talks
CMO Talks with Jennifer Villers, Ingram Micro Canada

CMO Talks

Play Episode Listen Later Jan 13, 2021 24:28


This episode explores the business of technology distribution and the power of “smarketing” for not only growing your customer base and ensuring excellent customer experiences. Jennifer Villers, Marketing Head for Ingram Micro Canada, covers a myriad of aspects in her job, from targeting the new opportunities with SMEs to future investments in ecommerce and the collection of intelligence and analysis. Together we explore marketing alignment to the rest of the leadership team, which includes ingenious ways to pivot for building relationships and growth.

IRadioLive Podcasting Platform (www.i-radiolive.com)
Sayan Das Marketing Head CIPLA Interview by Avni Mathur

IRadioLive Podcasting Platform (www.i-radiolive.com)

Play Episode Listen Later Jan 12, 2021 8:02


Everything in Between with Jho
S2 Episode 16. Saving lives at Dingalan Aurora with Salvavida Philippines

Everything in Between with Jho

Play Episode Listen Later Dec 28, 2020 37:11


The story behind "Salvavida Philippines - Let's save lives", saving lives during #BagyongUlysses at Dingalan, Aurora. Angelo Balatbat - Managing Director, USA Cherica Ongtengco - Managing Director, Australia Sharaia Javier - Social media & Marketing Head, Japan Sam Singson - Operations Manager, philippines Jess Javier - Procurement Officer, Philippines Check out all their efforts here: https://www.facebook.com/SalvavidaPH

Voice of Achievers
How Personal & Professional Crises shaped a Marketing & PR Expert? Ft. Manjula Nairr

Voice of Achievers

Play Episode Listen Later Nov 7, 2020 36:39


When a crisis hits, it ends up affecting your personal and professional life. What if one had to deal with multiple crises (both personally & professionally? How does one explain job losses, pay cuts and personal rough patches in an interview? How is the landscape of marketing changing?   We speak to global World Marketing Award Winner Ms. Manjula Nairr about the deep impact left by major crises she’s seen both personally and professionally. She’s donned multiple hats as a corporate communications head, marketing professional, editor for various publications, a mentor for startups, a speaker and industry influencer and is currently the Founder & CEO at A Buzz Company (Pocket Friendly marketing for SME’s). With over 25 years of experience and association with organizations like Satyam, Ogilvy, Amdocs, HP and the DNA network among others, she bares her heart about personal and career insecurities.   Skip to your favourite part: 2.05- The Satyam Computers Crisis (2008), A Marketing Head’s Perspective 4.05- Leadership during an organizational crisis 8.05- Evolution of Media & responsibility of Controllers 10.50- Homework before approaching social mediums 14.10- Born Leaders versus Trained Leaders 16.30- Childhood Issues & Dealing with Challenges as a woman 18.30- Fighting back when life & work give you peanuts 19.25- The Power of a Dream 22.00- Explaining Job Losses in Interviews 27.25- Theory of ‘A plateful with 1 extra ingredient’ 28.30- The changing landscape of marketing 33.00- Staying afloat in a pandemic Original Music by Joseph Mc Dade Drop us a note on Instagram, Facebook, LinkedIn or Twitter @voice_of_achievers Or write in directly to editor@voiceofachievers.com We’re listening to you. Don’t forget to follow us on Spotify, Sticher, Apple, Google, JioSaavn, Gaana or wherever you’re listening to us! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For partnerships/queries send you can send us an email at bonjour@eplog.media. DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization. See omnystudio.com/listener for privacy information.

Marketing and Coffee - Podcasts with Lijo Ittoop
Marketing in the Skin Care Industry

Marketing and Coffee - Podcasts with Lijo Ittoop

Play Episode Listen Later Aug 22, 2020 19:15


About the speaker (https://www.linkedin.com/in/latikavieira/) Latika is the Marketing Head of Kaya Skin Clinic for the Middle East markets. She comes with 15 years of experience in Marketing and Innovations, in Skin Care/Services, spanning India and Middle East Markets. * Managing ‘Kaya Skin Clinic', a leading brand in the premium Skin Services Category in the Middle East. Have been part of the brand journey since 2007, and seen and helped the brand grow to a leadership position in the category, winning its 8th Superbrand Status in UAE in 2017 * Experience of leading multicultural and multi-functional teams, including internal departments and external agency partners * Leading the Innovations journey for ‘Kaya Skin Clinic', working with the Medical R&D and other functions, to continuously evolve the offerings and efficacy of kaya portfolio * Specialties: Brand Strategy & Management, Brand Equity, Innovations, Communication Development, Media Planning, Digital Marketing, Research, PR, Agency Management, Brand Activation About this episode The human interaction was big in physical clinic walk-ins and formed a big part of customer experience. Has it made an impact in the new normal? How has the consumer experience evolved in all these years? How is the Middle East market skincare consumer different from the rest of the world? Is there any Middle East marketing strategy that Kaya Skin Clinic work on? Any products that were developed keeping Middle Eastern consumers in mind? Clean beauty movement based on conscious consumerism is now the way forward. How does Kaya Skin Clinic address the new consumer needs to be at being on the right side of "Being Natural". As a marketeer, influencers play a big role in your industry. Is it still relevant?

The Tech Marketing Water Cooler
The Tech Marketing Water Cooler. Season 2, Episode 8; A Conversation With Marketing Head and Technical Whizz Corina Stirbu

The Tech Marketing Water Cooler

Play Episode Listen Later Jul 31, 2020 38:24


SaaS District
How To Stand Apart From your Competitors through Better Product Positioning and Messaging with Praval Singh #15

SaaS District

Play Episode Listen Later Jun 11, 2020 47:00


Praval is an expert at brand, product positioning & messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups. He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded. He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer Experience. Praval leads marketing for Zoho.com and focuses on brand, positioning, messaging, communication, and other marketing initiatives. He also works closely with various product teams and helps them with go-to-market strategy and special projects. As one of the official spokespersons, He also represents Zoho before media and analysts, as well as at various international conferences and forums. During this interview we cover: The importance of standing out through messaging and positioning for B2B SaaS companies. How using social media helps customer experience for growth Working beyond the scope for personal and professional growth The marketing strategy approach of  large product  company VS  a SaaS business Building an all- in-one SaaS business ecosystem solution as a differentiator from the competitors The current value and impact of remote work tools Links and mentions: https://www.zoho.com/ (Zoho.com) Get in touch with Praval: https://www.linkedin.com/in/praval/ (Praval's LinkedIn Profile) https://twitter.com/Praval (Praval's Twitter Profile) More about Akeel:

The Takeaway Club™
Episode #8- Aishwarya Ashok - Product Marketing, Mental Health Awareness, and 100 copies of Born a Crime.

The Takeaway Club™

Play Episode Listen Later Jun 7, 2020 68:33


About the guest: In this episode, Krishna chats with Aishwarya Ashok, who takes care of product marketing at Zoho Corporation. Apart from work, she's the co-lead and Marketing Head for Team Lonepack which is a Non-Profit that aims to shatter the stigma around mental issues and help spread the awareness. As part of the organization, she spearheads a lot of amazing initiatives, including LonePack conversations a podcast focused on mental health. She's also on the founding team of The Prodcast, discussing product management and tech w.r.t to the Indian eco-system. She's also a co-lead for Women in Product Chennai that aims to empower women in the product & tech space. She's also a member of the Harvard Business Review advisory council which is an opt-in research community of business professionals who provide insights to shape HBR's content. What do we discuss? - > Some of the initiatives taken by Team Lonepack to dealing with the turbulent emotions during the quarantine. -> How to pick up reading as a habit for non-readers and 3 game-changing books that Aishwarya would love to gift people. -> Her admiration for one of the most underrated CEOs in the world at present. and more!

Messa a Fuoco
Intervista a Francesco Papapietro: Digital Imaging Marketing Head at Sony Italia

Messa a Fuoco

Play Episode Listen Later Apr 20, 2020 63:38


Leaderonomics FM
[CAREER] Futuristic Enterprise EP2: Mariana Brilhante, Co-founder & Marketing Head of SPEAK

Leaderonomics FM

Play Episode Listen Later Mar 30, 2020 28:43


Welcome to the Futuristic Enterprise podcast series, a collaboration with PichaEats on sustainable enterprises. Hear from Founders and CEOs from around the world as they share their life-changing stories and socially conscious business models that contribute to the goodness and sustainability of the future. In episode two, Kim Lim; Co-Founder and CEO of PichaEats, talks to Mariana Brilhante; Co-founder & Marketing Head of SPEAK, a non-profit organisation that promotes equality and breaks prejudice. PichaEats Official Website: http://pichaeats.com PichaEats Official Insta: https://www.instagram.com/pichaeats Music: https://www.purple-planet.com

Shane Barker's Marketing Madness Podcast
The Anatomy of an Impactful Content Marketing Funnel with Contently’s Marketing Head, Joe Lazauskas

Shane Barker's Marketing Madness Podcast

Play Episode Listen Later Oct 16, 2019 53:12


Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel.     To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Listen as he talks about it on my podcast: https://shanebarker.com/podcasts/joe-lazauskas/    I’ve used content marketing to my advantage in the past and continue to use it to increase my website traffic. Following a content marketing strategy helped me grow my traffic manifold without a lot of investment as well.    Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/content-marketing-case-study/    You Will Learn   Long term vs short term tactics for growing business Trends in marketing   Guest Bio   Joe Lazauskas serves as the Head of Marketing at Contently and helps the brand grow its business every day! In addition, he’s assisted numerous brands increase their reach through content marketing. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.”   Key Takeaways   [3:03] Joe Talks About His Childhood [9:05] Joe’s College [15:01] Transition to Content Marketing [19:38] Joe Talks About His Book [29:21] Storytelling and Content Marketing [32:05] Pillars of Content Marketing [35:54] About Contently [38:13] Metrics to Measure Content Success  [40:25] Joe’s Favorite Tools [42:35] Joe Talks About Dollar Shave Club [44:48] Joe’s Side Projects [46:23] Joe’s Work Nickname [49:04] Joe’s Favorite Travel Destination   Resources   The Storytelling Edge: How to Transform Your Business Contently   It’s important that you understand the pillars of content marketing funnels. They will help you improve the effectiveness of your content marketing campaigns.    Finding your target audience, figuring out your goals, and mapping your content to the sales funnel are some of the pillars of content marketing funnels.   It is also critical to have a set design plan in hand so that all of your teams are on the same page when they are creating and posting content. This helps your brand maintain a consistent tone.   Lastly, the channels through which you promote your content are also important. Choose the ones where your audience is the most active.    Are there any other pillars of content marketing funnels that we’ve missed? Let us know in the comments. 

Pathfinder – Growth Stories for Personal Success
#1: Sairam Vedam's journey from being a Coder to Product Manager to Marketing Head

Pathfinder – Growth Stories for Personal Success

Play Episode Listen Later Jul 29, 2019 52:15


 Our guest for today’s episode is Sairam Vedam, CMO at Kore.ai, award winning Conversational AI platform. He has worked with Software industry's thought leaders, CEOs and CTOs of enterprise billion$ companies, silicon valley based first generation entrepreneurs with multi exit track record, building billion$ businesses. He is also an External advisor with Bain&Co the leading management and technology consulting firm of global repute. He advises and works in the technology practice at Bain and Co.  He has played diverse roles across Engineering, Product marketing & Product management, HR and business management  while working with leading organizations like Pramati, Apere (Acquired by Citrix), Office of the CTO at CA, HCL-Cisco. At Cigniti, he lead Global Marketing encompassing the 360 degree Marketing function positioning Cigniti to become the World's second largest Pure play software testing and IP led quality engineering services company. He has been Awarded by BBC Knowledge and CMO Asia as the greatest marketing influencer of 2017. He has received prestigious award from Enterprise IT Magazine as one of the 100 best marketing minds of India in 2018. Also, he has won the Most Influential Marketing Technology Leader award from the World Marketing Congress twice in a row for the years 2016 and 2015. He has completed Masters in Computer Technology| Executive program in Management from IIM-K and Graduated in a leadership program administered by CA technologies for young leaders. He has Mentored a startup which had a successful exit in the FinTech space. Sairam is a frequent speaker at multiple global events across technology, marketing, branding. His LinkedIn articles have been very popular and he has been frequently published on multiple technology & marketing magazines. Sairam’s story will be inspirational for most of the employees who have a vision to achieve C level position and the key is to amalgamate technical expertise with product management, business knowledge and passion for being relevant to the market by being on top of the technological advances and building high performance teams.   You can connect with Sairam at,   https://www.linkedin.com/in/saivram/ Twitter @saivram --- Send in a voice message: https://anchor.fm/anil-mishra/message

Gamertag Radio
895: E319: Interview with Marketing Head Aaron Greenberg about Xbox E3 2019

Gamertag Radio

Play Episode Listen Later Jun 10, 2019 32:20


E319: Interview with Marketing Head Aaron Greenberg about Xbox E3 2019. Help us cover travel costs and upgrading our equipment for future events. Anything helps and your contributions will allow us to expand our content https://donate.gamertagradio.com (https://donate.gamertagradio.com/)   Watch the award-winning film, Gamertag Radio: A Podcast Story now for free on Youtube - story.gamertagradio.com (http://story.gamertagradio.com/) | Donate: donate.gamertagradio.com (http://donate.gamertagradio.com/) | Gamertag Radio Store: store.gamertagradio.com (http://store.gamertagradio.com/) . Send us questions - fanmail@gamertagradio.com | Speakpipe.com/gamertagradio (http://speakpipe.com/gamertagradio) or 786-273-7GTR. Join our Discord - https://discord.gg/gtr chat with other GTR community members.

Daily Tech News Show
Down With April Fools! – DTNS 3497

Daily Tech News Show

Play Episode Listen Later Mar 27, 2019 31:53


An internal memo from Microsoft's Marketing Head asks teams not to do any public-facing April's Fool stunts. Is this is a shift in tech's attitude towards the day or a sign tech culture is getting more buttoned down?Starring Tom Merritt, Sarah Lane, Roger Chang and Scott Johnson. See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/dtns.

Techstination
Gourmia shows off latest connected kitchen gadgets: Marketing Head David Rosenfeld

Techstination

Play Episode Listen Later Jan 18, 2019 7:59


Techstination interview: Gourmia shows off latest connected kitchen gadgets: Marketing Head David Rosenfeld

Techstination
Gourmia shows off latest connected kitchen gadgets: Marketing Head David Rosenfeld

Techstination

Play Episode Listen Later Jan 18, 2019 7:59


Techstination interview: Gourmia shows off latest connected kitchen gadgets: Marketing Head David Rosenfeld

MONEY FM 89.3 - Your Money With Michelle Martin
What's lacking in today's education systems? It's personalised attention.

MONEY FM 89.3 - Your Money With Michelle Martin

Play Episode Listen Later Jul 9, 2018 11:36


Smartick aims to address the biggest challenge in education today: the lack of personalised attention that will greatly benefit each individual and unique child. And it utilises A.I to do this. Maciek Strzyz, Marketing Head, Smartick Method.

Truthpaste Podcast
Truthpaste Episode 11 - Beasting Digital Marketing w/ Bart Szaniewski

Truthpaste Podcast

Play Episode Listen Later Jun 8, 2018 56:52


On this episode of the podcast I've got my buddy, VP of Marketing/ Head of Branding for Strideline Socks, Bart Szaniewski on the podcast. His story from Poland to the United States, from blog to digital marketing beast. He's giving up free game on product placement, blogging and digital marketing strategies. So much free game! #BrushUp --- Support this podcast: https://anchor.fm/truthpaste/support

Two Words with Taku
Episode 81 – 10 Branding Lessons from VICE, Junkee and Contiki at YMA 2018

Two Words with Taku

Play Episode Listen Later May 28, 2018 34:34


Youth Marketing Australia was simply eye-opening! I went to the YMA conference to learn about marketing to young people, but I learnt a whole lot more from watching the different speakers and how they represented their own [media] brands. Disclaimer: these two-word summaries are my own and not necessarily what each speaker spoke about. Two-Word Branding Lessons 1. Stay Woke – Junkee Media These two words stand out as the summary of my experience at YMA. They stirred up some interesting reactions when I posted a slide from Junkee’s presentation. As I started recording this episode I was exploring things like who owns the expression ‘woke‘? The two ‘woke’ songs in this episode: * Master Teacher by Erykah Badu https://itunes.apple.com/us/album/master-teacher/274231990?i=274232023 * Redbone by Childish Gambino https://itunes.apple.com/us/album/redbone/1173655524?i=1173655934 2. Go Deep – Contiki Ha-a this one was a surprising epiphany! I had no idea how deeply I support what the travel company is all about. After hearing their Marketing Head describe their Travel Project blog, I was inspired to submit an article about my 2013 Contiki trip to Europe. (I’ll let you know if they like/publish it). 3. Prove it – MTV;  We Are Social Just show you have the street cred. and numbers to back up what you’re saying. Suzie Shaw from We Are Social shared lots of interesting insights and here’s the link to their 2018 Digital Report: http://bit.ly/digitalin2018. 4. Teach #IRL – Step Change These guys were pretty awesome with their ‘Stump the Strategist’ session. They showed us in real life (IRL) how to unpack and resolve our marketing challenges. Here’s their little show reel: https://youtu.be/6ez-J9P7Cdk. 5. Surprise Us – Zumbo Patisserie Honestly, no words for this. Just look at this cake! Many more here: https://www.instagram.com/zumbopatisserie 6. Embrace Small – 5Why 7. Do You – Pedestrian.tv I liked how Chris Wirasinha from pedestrian.tv talked so specifically about the ‘Australian-ness’ in the content they make and the young people they engage with. 8. Be Human – Lake Wanaka Tourism (NZ); Arts Centre Melbourne The marketing gurus from these two organisations were not presenting, but they were both lovely people and who got me excited about their work. Check out Lake Wanaka’s instagram page for inspo; https://www.instagram.com/lakewanakanz and suss out the Arts Centre’s latest shows at https://www.instagram.com/artscentremelbourne. 9. Be Specific – VICE

Wisdom of Leaders
Apurva Chamaria- Corporate Marketing Head HCL Technologies & Investor

Wisdom of Leaders

Play Episode Listen Later Dec 16, 2017 22:41


A rainy morning spent in the HCL Technology office with its corporate marketing head, speaking on what Startup India needs. Apurva Chamaria, besides being a corporate honcho is also an avid investor, backing ideas that match his Marwari sensibilities- That of making money :-)

HKTDC
Tracking Fashion Trends through Hong Kong

HKTDC

Play Episode Listen Later Jul 20, 2017


‘Athleisure’ remains a dominant trend across the fashion industry, according to Michael Leow, Asia/Pacific Sales & Marketing Head, Fashion Snoops. Speaking at a seminar during HKTDC Hong Kong Fashion Week for Spring Summer 2017, Mr Leow discussed Hong Kong’s role as Asia’s sourcing hub and outlined the upcoming trends for Autumn/Winter 2018-19.

HKTDC
Belt & Road Brightens Prospects for the Fashion Industry

HKTDC

Play Episode Listen Later Feb 19, 2017


From bright colours to sunny opportunities for the future of Asia’s fashion industry, trend expert Michael Leow, Asia/Pacific Sales & Marketing Head, Fashion Snoops, shared his insights during the January 2017 HKTDC Hong Kong Fashion Week for Fall/Winter. In this podcast interview, he outlines the borderless opportunities available to the fashion industry under the Belt and Road Initiative.

Hollywood Uncorked
Studio Marketing Head George Leon & Ballard Canyon Rhone Varieties

Hollywood Uncorked

Play Episode Listen Later Dec 6, 2016 67:17


Ever wonder who makes those infamous movie product placement deals? Or who ensures those beloved animated characters end up everywhere from the toy aisle to your kids' Happy Meals? Look no further than George Leon, longtime consumer marketing head for Sony Pictures, who's handled campaigns for film franchises like Spider-Man, James Bond, and Ghostbusters, among others. As we drink Rhone varietals from California's newest AVA, Ballard Canyon, George walks us through how these deals get made, how movie marketing has changed over the last 15 years, and why working with Hollywood directors can send some companies running for the hills.

Caribbean Mentors
CMP 037: Social Mobility through Education with Lisa-Maria Alexander - Country Marketing Head – Trinidad & Tobago, JMMB Group

Caribbean Mentors

Play Episode Listen Later Apr 11, 2016 43:41


In this episode of the Caribbean Mentors podcast I speak with Lisa-Maria Alexander. She has a passion for Marketing Strategy and Customer Experience and has built an impressive career in the field for the past 20 years. Her areas of responsibility include Marketing, Public Relations & Communication as well as oversight for Product Development and Electronic Banking Service within the Trinidad and Tobago operations, also leading the regional Group in Client Experience Management.

Rookies and Rockstars
Rookies and Rockstars 09.09.15

Rookies and Rockstars

Play Episode Listen Later Sep 9, 2015 45:08


CliffCentral.com — Gabi Kleiman, organiser of a self development seminar which aims to motivate people to transform their lives, wealth and relationships, chats with Miss Pru. Then Gerry Rantseli and Salma Kidd who is the ‎Marketing Head at Marsh S.A. talk about their project - 'Keep a Girl Child in School'.

Business Cornwall Magazine's posts
Heartlands Project appoints marketing head

Business Cornwall Magazine's posts

Play Episode Listen Later Jul 7, 2011 3:00