Every day, I help yogis turn their passion into a sustainable yoga business. For the past 14 years, I've been running an award-winning yoga business and one of the most prominent studios in Canada. I believe in sharing this experience to help others like me pursue their dream and actually succeed.
Text me Your email for my Booking LinkIn this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp listings, and smart SEO. This isn't about being trendy—it's about making sure your studio gets found by the people actively searching for what you offer.Whether you're in a big city or a small town, these are the tactics that boost your discoverability, build trust, and help students say YES before they ever walk through your doors.In this practical episode, we talk about:• Why reviews are more powerful than word-of-mouth ever was• How to set up your Google Business Profile (and why you absolutely should)• Easy automations that get your members to leave glowing reviews• What platforms really matter—and which ones are fading fast• How SEO connects all your efforts (including your social media)• A smarter way to repurpose blog content, YouTube, and Reels• The visibility mistake studio owners keep making with their online presence• If you've ever thought “I'm bad at marketing”—this episode will show you where to start and how to fix it.Connect with Tyler Valencia:Website: https://kipsonline.orgInstagram: https://www.instagram.com/_tylervalencia_/YouTube: https://www.youtube.com/@TylerValenciaFitnessPodcast: KIPS Podcast
Text me Your email for my Booking LinkWhat does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios?In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studio owners. We go beyond software to talk about what actually drives success for yoga studio owners today. From the rise of Zoom and automation to the hidden accountability gap in many studios, Eddie brings a grounded, real-world perspective that new and seasoned owners alike will benefit from.This is a must-listen if you're planning to open a studio—or feel like you're running one on fumes.“The studios that thrive aren't the ones with the perfect setup—they're the ones with the clearest vision and consistent follow-through.” – Eddie ArpinTopics We Cover:• The behind-the-scenes journey from side project to studio platform• What changed in the yoga industry post-2020—and what hasn't• How new studio owners can avoid the tech trap• Why accountability (not features) is the game changer• Eddie's favorite “studio hero” story and what made it work• How automation, marketing, and reporting are evolving in 2025
Text me Your email for my Booking Link“Until you find your why, everything else is external.” – Arundhati BaitmangalkarWhat happens when you build a studio without a business plan—but with a rock-solid purpose? In this episode of Yoga Biz Champ, I sit down with Arundhati Baitmangalkar, the founder of Aham Yoga and host of the Let's Talk Yoga podcast, to talk about the deep-rooted why behind everything she does.We go beyond the surface of yoga studio ownership and get into what really sustains a teacher or studio owner long-term. From teaching her first community class to leading international trainings, Arundhati's clarity around her mission—to teach and be of impact—is what's kept her grounded, energized, and successful for over a decade.In this honest, heart-forward conversation, we talk about:• How your “why” becomes your compass when everything else feels unclear• Why she started small—and why that was her biggest advantage• Moving from yoga teacher to team leader with integrity• Redefining boundaries, burnout, and what success actually looks like• Creating content and showing up online in a way that feels aligned• How to build systems, not chaos, even if you're a one-person show• Whether you're feeling overwhelmed, over it, or just overthinking your next move—this episode is your nudge to come back to your why.
Text me Your email for my Booking Link"You can't be everything to everyone, but you can be something amazing to someone." – Christina GarciaIn this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely positioned, Christ-inspired studio. She discusses the challenges and rewards of serving a niche community, staying true to core values, and practical insights for creating targeted marketing and meaningful connections.Key Highlights:• Christina's transformative experience with yoga after injury.• How clearly defined niche positioning helps a yoga studio thrive.• Overcoming hurdles specific to launching and growing a niche yoga business.• Practical tips for community building and impactful marketing.• The importance of staying aligned with your mission and values.Connect with Christina:Website: Yoga for One https://www.yogafourone.comInstagram: Instagramcom/yoga4.1Ready to start or grow your yoga studio?Book a free strategy call with Michael Jay: https://yogabizchamp.link/podlinkFollow Yoga Biz Champ on Instagram: instagram.com/yogabizchampBook a call with Chris from the Sales Arms with my direct link to his calendar Yoga Biz Champ listeners get 50% off the first 3 months or 15% off annual plans via my exclusive link offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Text me Your email for my Booking LinkMichael Jay sits down with Rebecca Sebastian—founder of WorkingInYoga.com and owner of Sunlight Yoga & Apothecary—to explore real-world challenges around fair pay, teacher retention, and sustainable growth. Drawing on her experience as both a studio owner and industry advocate, Rebecca shares why shifting from contractors to employees can cultivate a more consistent student experience, foster teacher loyalty, and create healthier business practices. Whether you're contemplating compensation structures or simply aiming to strengthen your culture, this episode is packed with insights for building a thriving, people-first yoga business.Key TopicsRebecca's JourneyHow she went from dedicated teacher to advocate for fair labor practices in yoga.Pay & CompensationWhy it's crucial to rethink “per-class contractor” pay in favor of transparent models that impact finances and teacher morale.Teacher Retention & Workplace CultureStrategies for keeping teachers motivated and committed—like coaching, mentorship, and community-building.Balancing Revenue & MissionTips for finding the sweet spot between running a profitable business and staying true to your values.Advice for New & Growing StudiosFundamental steps—like crafting clear mission, vision, and values—for hiring (and keeping) the right team.Quote“You're hiring teachers to deliver a really good class. You're not hiring them to market for you. That's your job. Pay them fairly for the job you want them to do.” – Rebecca SebastianAbout Rebecca SebastianRebecca is the founder of WorkingInYoga.com, a platform dedicated to fair labor practices, pay equity, and community-building in yoga. She also owns Sunlight Yoga & Apothecary, implementing transparent pay, mentorship, and robust teacher support.Resources & Next StepsConnect with Rebecca: WorkingInYoga.comConnect with Michael Jay: YogaBizChamp.link/podlinkEnjoying the Podcast?Please subscribe, rate, and review on your favorite platform!Book a call with Chris from the Sales Arms with my direct link to his calendar Yoga Biz Champ listeners get 50% off the first 3 months or 15% off annual plans via my exclusive link offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Text me Your email for my Booking LinkMichael Jay welcomes Jivana Heyman, founder of Accessible Yoga and a leading voice for inclusive teaching. Jivana shares how AIDS activism drew him back to yoga, eventually centering his work on adaptive classes for marginalized communities. They discuss how studio owners can remove physical, financial, and cultural barriers to help “every body” feel a true sense of belonging.Key PointsJivana's JourneyLearned yoga from his grandmother; returned to it during the AIDS crisis for self-care.Taught at a San Francisco hospital for people with HIV/AIDS, refining accessible teaching methods.What Is Accessible Yoga?Goes beyond props—embraces universal design, inclusive class titles, and deeper yogic teachings.Recognizes that physical ability doesn't correlate to inner peace.Studio Culture & CommunityCultivate a welcoming space: chairs, flexible pricing, clear class descriptions.Focus on relationships—small gestures like introducing newcomers can transform the studio vibe.Practical TipsOffer variations in mixed-level classes.Provide short private sessions for absolute beginners before group classes.Couch and chair yoga can encourage home practice and draw in more diverse populations.Resources & Linkshttps://www.yogajournal.com/practice/couch-yoga/https://www.accessibleyogaschool.com/traininghttps://www.accessibleyogaschool.com/accessible-yoga-podcast-30-yearshttps://www.instagram.com/jivanaheyman/About Jivana HeymanFounder of Accessible Yoga, author of Accessible Yoga: Poses and Practices for Every Body and Yoga Revolution: Building a Practice of Courage and Compassion. Through workshops, trainings, and events, he promotes an inclusive approach to yoga's deeper message of unity and social justice.Connect with Michael JaySubscribe to the Yoga Biz Champ Podcast for more expert insights on growing your yoga business. Ready to dive deeper?Visit YogaBizChamp.link/podlink to book a call and explore coaching options.Book a call with Chris from the Sales Arms with my direct link to his calendar Yoga Biz Champ listeners get 50% off the first 3 months or 15% off annual plans via my exclusive link offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Text me Your email for my Booking Linkn this episode of Yoga Biz Champ, I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coaching, team support, and smart software choices helped take her business to the next level.If you're a yoga studio owner looking to refine your business model, strengthen your niche, and scale your studio with confidence, this episode is packed with actionable insights you can use!Key Points:
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Text me Your email for my Booking LinkIn this episode, we welcome Shannon Crow, host of the acclaimed Connected Yoga Teacher podcast, a yoga business consultant, and a seasoned yoga teacher. Shannon shares her journey from discovering yoga as a busy mom to building a thriving yoga business rooted in authenticity and community. Together, we explore the art of niching, embracing vulnerability, and adapting to the evolving landscape of yoga marketing. This episode is packed with actionable insights for yoga teachers and studio owners looking to grow their practice sustainably.Key Points:- The Power of Niching: Shannon's success story of focusing on pelvic health and creating her signature series.- Authentic Marketing: Why raw, unpolished content resonates in today's yoga world and how Shannon embraces it through storytelling.- Overcoming Imposter Syndrome: Insights on starting as a yoga teacher and growing confidence through experience.- Building Community: How Shannon's podcast and Facebook group offer support and connection to yoga teachers worldwide.Episode Highlights:- Shannon's journey from teaching diverse yoga styles to niching in prenatal and pelvic health yoga.- The shift in marketing trends: From polished branding to raw, relatable storytelling.- How technology and systems can empower yoga teachers to focus on what they love.- The role of vulnerability and authenticity in attracting and retaining students.- Grassroots marketing strategies for teachers and studio owners with limited budgets.Quotes:- "When I finally niched down to yoga for pelvic health, I stopped struggling to fill classes and found my passion." - "Marketing isn't about being salesy; it's about being educated and inviting people into your community."- "Keep teaching, keep learning, and don't let imposter syndrome hold you back from sharing your unique gift."Actionable Insights:1. Find Your Niche: Focus on what you're passionate about and align it with the needs of your community.2. Be Authentic: Share raw, relatable stories on social media to build trust and connection.3. Start Small: Avoid overloading on trainings; instead, refine your teaching and build confidence over time.4. Leverage Technology: Use tools like OfferingTree to streamline your business and free up time for teaching.Connect with Shannon:-The Connected Yoga Teacher Podcast- Join The Connected Yoga Teacher Facebook Group________TRY OFFERING TREE - FREE 7-DAY TRIAL WITH MY LINKTransform your studio management with OfferingTree's all-in-one platform. Click MY link for a free 7-day trial and see how it can simplify your yoga business!+ WITH MY EXCLUSIVE LINK receive a discount of 50% off the first 3 months on a monthly plan or 15% the first year on an annual planBOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.Connect with Yoga Biz Champ:- Website: https://yogabizchamp.link/podlink- Instagram @yogabizchampFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Text me Your email for my Booking LinkIn this episode, we delve into the inspiring journey of Sylvia as she successfully launches her new yoga studio, Oside Power Yoga. With the support of OfferingTree and our biweekly group coaching calls, Sylvia navigates the challenges and triumphs of opening a yoga studio, sharing valuable insights and tips along the way.Key Points:- Grand Opening Success: Sylvia shares her experience of the grand opening weekend, including pre-launch events with friends and family, and the community's overwhelming support.- Personal Connection: The importance of fostering personal connections with members and leveraging social media for engagement and promotion.- Effective Use of Tools: How OfferingTree's platform and the support from their team helped Sylvia build her website, manage bookings, and automate marketing efforts.- Continuous Learning: The benefits of joining biweekly group coaching calls and staying connected with a community of studio owners for continuous learning and support.Episode Highlights:- Sylvia's journey from planning to executing the grand opening of Oside Power Yoga.- The role of friends, family, and community in the success of the launch.- Strategies for effective use of social media and paid ads to promote the studio.- Insights into how OfferingTree's tools and support streamlined Sylvia's processes.- The importance of setting clear expectations for teachers and maintaining consistency in class offerings.Quotes:"I was glowing that day because I felt like the grand opening went so well because of all the advice I had gotten in the buildup. It went good. We had hiccups, but because of the way that I kind of pushed everything out and my friends were helping with social media, doing the video, and getting all of that marketing going, it really helped."Actionable Insights:1. Leverage Social Media: Use social media to build hype and engagement before your studio's grand opening. Share photos and videos to attract potential members.2. Utilize Professional Tools: Invest in user-friendly tools like OfferingTree for website building, booking management, and marketing automation to streamline your operations.3. Engage in Continuous Learning: Participate in group coaching calls and connect with other studio owners to gain insights, share experiences, and stay motivated.4. Focus on Personal Touches: Write personal letters to your members, explaining any changes and expressing gratitude for their support to strengthen community bonds.Connect with Sylvia:www.osidepoweryoga.comhttps://www.instagram.com/oside_power_yoga/TRY OFFERING TREE - FREE 7-DAY TRIAL WITH MY LINKTransform your studio management with OfferingTree's all-in-one platform. Click MY link for a free 7-day trial and see how it can simplify your yoga business!+ WITH MY EXCLUSIVE LINK receive a discount of 50% off the first 3 months on a monthly plan or 15% the first year on an annual planBOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.Connect with Yoga Biz Champ:- Website: FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Send me a Text Message with emailThis episode is packed with practical tips and strategies to help you navigate the summer months and set your studio up for success in the fall.In this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley and Chris Appiah from The Sales Arms for an in-depth discussion on summer planning and strategies for yoga studios.Join us as we dive into the importance of summer promotions, challenges, and training to keep your studio thriving during the slower months.Highlights:- Summer Planning: Stephanie and Chris share insights on how to effectively plan for the summer, including sales promotions, challenges, and the importance of continuous marketing.- Challenges and Promotions: Combining sales and challenges to keep clients engaged, such as holistic challenges involving yoga, meditation, and cardio.- Training and Education: Using the summer slowdown to train staff, enhance community building, and prepare for a successful fall.- The Role of Data: Understanding your business's financial and attendance data to strategically plan for low periods.- Marketing Strategies:How to leverage grassroots marketing and community events to increase brand awareness.- Staff Management: Preparing your team for the summer's different flow and ensuring they can handle increased responsibilities.Resources Mentioned:- Yoga Biz Champ Market & Event Guide: Access a fantastic guide packed with helpful tips on grassroots marketing and creating an engaging booth at events. Visit Yoga Biz Champ to grab your copyMichael's Resources and PartnersBOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.Connect with The Sales Arms:**- Michael's Direct Booking Link with Chris Appiah- Instagram: @thesalesarms Connect with Yoga Biz Champ:- Website: http://www.yogabizchamp.com- Instagram @yogabizchampFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Send me a Text MessageIn this special 50th episode of Yoga Biz Champ, Michael Jay celebrates a milestone with returning guests Jennifer Pahl, Sarah Morgan, and Stephanie Breaux Bradley.Join Michael and his sassy, outspoken guests as they share heartfelt stories, business insights, and a few laughs. This episode highlights the importance of community, authenticity, and the sometimes surprising moments that come with running a yoga studio.Highlights:- Touching Stories: Jennifer shares a heartfelt note from a student who found healing through yoga after a major life change. Stephanie reflects on the ripple effects of support she provided for mothers in her studio.- Business Aha Moments: Sarah discusses a successful summer special offer that helped retain members. Jennifer shares her experience of raising prices and the lessons learned from letting go of a difficult teacher. Stephanie talks about the importance of meeting clients where they are in their buying journey.- Funny Stories: Stephanie recalls her attempt at leading a meditation session that didn't go as planned. Sarah shares a hilarious team-building retreat where they all tried to learn how to twerk. Jennifer reveals her realization that her favorite yoga shorts were actually men's shorts.- Favorite Yoga Poses: The guests discuss their favorite yoga poses and what they symbolize for them in their personal and professional lives.BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.This episode is filled with wisdom, humor, and inspiration, showcasing the unique journeys and experiences of three amazing yoga studio professionals.Connect with the Guests:- Jennifer Pahl: - Website: http://www.twistyoga.com- Website: https://www.jcpahlconsulting.com/ - Instagram- Sarah Morgan: - Website: http://www.redsunyoga.com - Instagram: [@redsunyoga](https://www.instagram.com/redsunyoga)- Stephanie Breaux Bradley: - Website: https://www.breauxbradleyconsulting.com/ - Instagram: Connect with Yoga Biz Champ:- Website: http://www.yogabizchamp.com/podlink- Instagram:FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Send me a Text MessageOn this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley, a returning guest known for her dynamic insights into the fitness industry.In this candid conversation, Michael and Stephanie discuss recent industry events, the influence of Gen Z on the fitness world, and the importance of knowing your numbers as a business owner. They also touch on customer experiences and the value of authentic communication in building a loyal clientele.Highlights:- Industry Insights: Michael and Stephanie share their experiences from recent conferences, highlighting the differences between yoga and fitness industry events and what yoga studios can learn from the broader fitness industry.- Gen Z Influence: A deep dive into the characteristics and preferences of Gen Z, including their tech dependency, willingness to pay for wellness, and the importance of authentic, transparent communication.- Pricing Strategies: Discussion on the importance of transparent pricing, knowing your bottom line, and having flexible pricing options to meet diverse customer needs.- Customer Experience: The significance of the pre-class, in-class, and post-class experiences in retaining clients and creating a welcoming studio environment.- Authenticity in Business: Real-life examples of how authenticity in communication and marketing can build trust and loyalty among clients.- Overcoming Burnout: Strategies for studio owners to manage burnout, including the importance of taking time off to work on the business and the value of support networks.Apps, Websites, and Tools Mentioned:- SalesARM:** A service mentioned for its effectiveness in lead management and nurturing client relationships.- MY FREE CANVA SCHEDULE TEMPLATE: Used for creating visual schedules to help clients integrate studio classes into their lives.ALL THIS SEASON NOW HAVE VIDEO VERSIONS ON YOUTUBE. GO SUBSCRIBE!YOUTUBEConnect with Stephanie - Website- Instagram________________________________Michael Jay - Yoga Biz Champ Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community. Certified Yoga Biz Consultant • FitTech Partner •Yoga Studio Launch & Growth SpecialistFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink________________________________Subscribe, Rate, and Review: Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Thank You!FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
Send me a Text MessageIn this episode of Yoga Biz Champ, Michael Jay welcomes Sarah Larson Levey, the innovative founder of Y7 Studio, with locations in New York City, Los Angeles, and Austin.Sarah shares her journey of creating a unique, inclusive yoga experience that breaks traditional barriers and emphasizes personal practice over physical perfection.Highlights:- Unexpected Beginnings: Sarah's story of starting Y7 Studio from a humble pop-up in Williamsburg, Brooklyn, and growing it into a nationally recognized brand.- Inclusive Yoga Philosophy: The importance of no mirrors, candlelit rooms, and infrared heating in creating a non-judgmental, inclusive yoga environment.- Music and Movement: How Y7 Studio integrates music into its classes to enhance the yoga experience and help practitioners connect more deeply with their practice.- Overcoming Personal Challenges: Sarah's journey from a corporate fashion career to opening a yoga studio, motivated by a personal injury and a desire for a more meaningful yoga practice.- Building a Strong Brand: The strategies and philosophies behind Y7's branding, from the dark, mirrorless rooms to the emphasis on individual experience.- Leadership and Growth: Insights on managing multiple locations, maintaining consistency, and fostering a supportive teaching community.Apps, Websites, and Tools Mentioned:- Y7 Studio Website: https://www.y7-studio.com- Instagram: https://www.instagram.com/y7studio- SalesARM: A service used by Y7 Studio to enhance client retention and engagement.- MindBody: The studio management software utilized by Y7 Studio, noted for its customization and branding capabilities.BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:Visit http://www.yogabizchamp.link/podlink to schedule a free strategy call with Michael Jay.Sarah Larson Levy's story exemplifies the power of innovative thinking and personal passion in transforming the traditional yoga experience into a unique, inclusive practice that resonates with a diverse audience.FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners. Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solutions for business growth. Highlights:- SEO Fundamentals: Understanding the basics of SEO and why it's crucial for yoga studios to get discovered online.- Website Optimization: Key strategies for enhancing a yoga studio's website, including the importance of authentic content, optimizing images, and the role of keywords.- Local SEO Tactics: Tips for improving local search visibility through Google Business Profile optimization and local keyword targeting.- Content Creation: The significance of blogging and content marketing in SEO, and creative ways to produce engaging content even for those who dislike writing.- Social Media and SEO: How active social media engagement contributes to SEO success and the growing influence of video content on platforms like TikTok and YouTube.- Tools and Resources: Discussion on essential SEO tools like SEMrush, Moz, and Google Search Console, and how they can help yoga studio owners analyze and improve their online presence.Apps, Websites, and Tools Mentioned:- Offering Tree: An all-in-one platform offering booking, website building, and automation tools for yoga studios and wellness professionals. FREE TRIAL WITH YOGA BIZ CHAMPS LINKOffering Tree Checklist Mentioned in Podcast- SEMrush: A comprehensive SEO tool for keyword research, competitive analysis, and website optimization.- Moz: An SEO software suite that provides tools for site audits, keyword research, and more.- Google Search Console: A free tool by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.- Google Business Profile: Essential for local SEO, allowing businesses to manage their online presence across Google, including Search and Maps.- ChatGPT: Mentioned as a useful tool for content creation, keyword research, and even SEO analysis.________________________________Michael Jay - Yoga Biz ChampMichael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community. Certified Yoga Biz Consultant • FitTech Partner •Yoga Studio Launch & Growth SpecialistFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlinkFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California. Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients.Highlights:Cultural Integration through Yoga - Martine's background in corporate anthropology and her experiences in Brazil influence her studio's emphasis on community and cultural integration.Creating Community in the Pandemic: The isolation Martine experienced as a new mom during the pandemic led her to create Home Studio, a place for meaningful connections and support.Innovative Community Building: Home Studio hosts unique offerings like donation-based community classes and partnerships with local musicians for live music yoga sessions, fostering a strong local network.- Business Growth Challenges: Martine discusses the challenges of marketing, finance, and finding the right help, highlighting the importance of investing in services like the SalesARM for improving client retention and engagement.- Embracing Leadership: Martine shares insights on the importance of clear communication, setting expectations, and the journey to confidently stand in her role as a studio owner, making tough decisions for the betterment of her studio and community.Apps, Websites, and Tools Mentioned:http://www.yogabizchamp.link/podlink to find all of my partner resources- Canva: Utilized for marketing and branding, allowing for creative and professional-looking promotional materials.- FitDegree: The studio management software used by Home Studio, noted for its community features that facilitate communication and engagement among members.- The SalesARM: A service employed by Home Studio to enhance client retention and engagement, demonstrating Martine's strategic approach to building and maintaining her yoga community. Martine Hamers' story is a testament to the transformative power of yoga not just as a practice, but as a foundational element for building community and connection in challenging times. Her innovative approach to running Home Studio serves as inspiration for yoga studio owners everywhere, proving that with passion, creativity, and the right strategies, it's possible to create a thriving business that deeply impacts the lives of its members.https://www.homestudio.yoga/https://www.instagram.com/homestudio.yoga/______________________________________________________________Michael Jay - Yoga Biz ChampMichael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community. Certified Yoga Biz Consultant • FitTech Partner •Yoga Studio Launch & Growth SpecialistFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlinkFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emphasizes the overwhelming responsibilities that often fall on women, leading to stress, resentment, and a feeling of powerlessness. Through her personal experiences and professional insights, Kristine illuminates the path toward acknowledging these challenges, sharing methods to manage and redistribute these burdens effectively. This conversation is not only about identifying the roots of overwhelm but also about empowering oneself and others to create a balanced, supportive, and joyful life and work environment.Highlights:Invisible Workload Recognition: Kristine talks about the "invisible workload" that many carry, especially women, which includes the mental and emotional labor of managing households, businesses, and relationships.Emotional Awareness: Understanding the emotions underlying the feelings of overwhelm, such as anger, loneliness, and powerlessness, is key to addressing the root causes.Empowerment Through Delegation: Kristine emphasizes the importance of delegating responsibilities, not as a means to relinquish duties, but to empower others around us and share the load.Creating Support Systems: The significance of building strong, supportive networks both in personal life and business to combat loneliness and promote a sense of community.Reframing Mindsets: The journey from feeling powerless to recognizing one's own power and capability to make changes, including setting boundaries and learning to say, "Not my responsibility," to avoid overextension.DIAGRAM MENTIONED IN THE EPISODE& MORE INFO ON THE HIDDEN WORKLOADWITH COACH KIFind Kristine on InstagramThis episode shines a light on the often overlooked aspects of mental and emotional labor, providing yoga studio owners and others with practical advice and strategies to mitigate stress, improve relationships, and foster a healthier, more balanced approach to work and life.____________________________________________________________________________________________________________________________Michael Jay - Yoga Biz ChampMichael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community. Certified Yoga Biz Consultant • FitTech Partner •Yoga Studio Launch & Growth SpecialistFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlinkFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink
In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving. Their conversation unfolds Jackie's early encounters with yoga, how it became her sanctuary during her father's battle with cancer, and the loss of both her parents at a young age. The episode delves into how these personal experiences deeply influenced Hope Yoga's mission and approach, making yoga accessible and removing the intimidation factor for newcomers. Jackie's story is a testament to the transformative power of yoga, not just as a physical practice, but as a pivotal support system through life's toughest moments.Highlights:- Jackie's initial skepticism turned passion for yoga, sparked by her personal need for a refuge during challenging times.- The evolution of Hope Yoga, rooted in Jackie's personal journey of loss, aiming to transform grief into resilience through a supportive community.- The importance of inclusivity in yoga, creating a space where everyone feels welcome, regardless of background or experience level.- Insights into running a yoga studio with a profound mission, the significance of aligning business operations with core values, and the impact of community involvement and support.- Practical advice for yoga studio owners, including the benefits of professional coaching, the value of clear communication through tools like Slack, and the importance of self-care and setting boundaries for sustainable business management.This episode is a beautiful narrative of how personal loss and resilience can fuel a purpose-driven business, making a significant impact on both the owner's life and the community it serves. Jackie's story and insights are invaluable for anyone looking to infuse their personal values into their business practices, especially within the yoga and wellness industry.Apps, Websites, and Tools Mentioned:MindBody Online - Studio Management Platform / Go to ResourcesSlack - For efficient team communication and organization, crucial for running the studio smoothly.Hope Yoga's Website www.hopeyogacle.comHope Yoga InstagramJackie Walsh Instagram____________________________________________________________________________________________________________________________Michael Jay - Yoga Biz ChampMichael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community. Certified Yoga Biz Consultant • FitTech Partner •Yoga Studio Launch & Growth SpecialistFREE RESOURCES AND BOOK A CHAT LINKhttp://www.yogabizchamp.com/podlinkFREE RESOURCES AND BOOK A CHAT LINKhttp://www.yogabizchamp.com/podlink
In this episode, we reconnect with Jill Agonias, a cherished guest from season two, as she shares her journey post-selling her beloved yoga studio, Sol Seek Yoga, and diving into her new venture in real estate. This episode is packed with insights, from the importance of community and branding in the yoga business to embracing new challenges and opportunities.Highlights:- Jill's successful sale of Sol Seek Yoga, including her strategic approach to finding the right buyers and securing offers 30% above asking.- The pivotal role of systems, marketing automations, and standard operating procedures (SOPs) in preparing a business for sale or scalable growth.- Jill's transition into real estate, leveraging her entrepreneurial skills and passion for supporting fellow entrepreneurs.- Advice for studio owners on resilience, navigating change, and the importance of self-care and community support.Jill Agonias : http://jillagoniasrealtor.comMentioned Links- Sol Seek Yoga- Mitch McGinley, Boutique Fitness Broker- Women's Economic Ventures, where Jill teaches entrepreneurship classes: For more inspiring stories and actionable advice, subscribe to Yoga Biz Champ on your favorite podcast platform. Don't forget to follow us on social media and visit yogabizchamp.com to book your free, no-obligation chat with Michael Jay. Let's make your yoga studio dream a reality!BOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizChamp.com Instagram @yogabizchampMichael's software resources
In this inspiring episode of Yoga Biz Champ, Michael Jay welcomes Angelica Govaert, a trailblazer in the yoga community, known widely as Yogalebrity. Angelica shares her journey from being unrecognized by her real name to embracing her identity as Yogalebrity across various social media platforms. We dive into the power of personal branding, the courage to stand out in the digital world, and the importance of authenticity in building a successful yoga business. Michael and Angelica discuss overcoming challenges, leveraging social media for growth, and the significance of consistency and resilience in achieving personal and professional milestones.Key Takeaways:Embrace Your Brand:Your personal and business brand's power lies in its unique identity. Angelica's journey from anonymity to Yogalebrity highlights the importance of embracing and owning your brand.Overcome Challenges:Angelica shares her experiences of overcoming negativity and body image issues, emphasizing resilience and self-acceptance.Social Media Strategies: Learn how to leverage platforms like Instagram, YouTube, and TikTok for business growth, focusing on consistency over perfection.The Power of Coaching:Both Michael and Angelica stress the value of seeking guidance through coaching to navigate the complexities of business and personal growth.Featured Resources:Angelica's Website: https://www.angelicagovaert.com/- Yogalebrity on Instagram:- YogalebrityYouTube:- YogalebrityTikTok:- ClickFunnels: [Create Sales Funnels]- CapCut: [Video Editing App]- Endel Are you ready to transform your yoga studio's journey from vision to thriving reality? Michael Jay invites you to book a complimentary, no-obligation chat over tea and virtual conversation. Discover how Michael's 'Start a Studio' or 'Grow a Studio' coaching packages can help you achieve your dreams. Visit www.YogaBizChamp.com to schedule your session today.Subscribe, Rate, and Review: Don't forget to subscribe to Yoga Biz Champ on your favorite podcast platform. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.BOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizChamp.com Instagram @yogabizchampMichael's software resources
In this episode of Yoga Biz Camp, join Michael Jay and Catalina from Telemere Consulting as they dive deep into the crucial aspects of software selection and marketing strategies for yoga studios. Discover the latest trends and practical tips that can transform your yoga business in today's competitive landscape.We discuss:Choosing the Right Software: Michael Jay and Catalina discuss the importance of selecting the right booking software for yoga studios, emphasizing integration with marketing tools.Effective Marketing Strategies:Catalina shares insights on current marketing trends, highlighting the shift towards Google and SEO over meta platforms for better results. Client Engagement and Retention: Learn about innovative ways to engage and retain clients through membership perks, community-building strategies, and effective communication.Navigating the Digital Marketing Space:The podcast explores the necessity of a multi-channel marketing approach, including social media, email automation, and website integration.Email Marketing Insights: Catalina emphasizes the importance of regular, value-driven communication with clients to keep them engaged and informed.Key Quotes: "The booking platform is the most important piece of software for yoga studios. It's essential in supporting that super personalized, genuine, automated solution." - Catalina"In marketing, planning ahead and using a multi-channel approach is key. It's not just about picking one or two channels anymore; you need to be everywhere, all the time." - Catalina"We're seeing that Google and SEO, and organic SEO, are working a lot better compared to meta platforms. It's about finding what's most effective for your specific audience." - Catalina'Remember to subscribe to Yoga Biz Camp for more insights and strategies to grow your yoga business. Visit our website at yogabizcamp.com and follow us on Instagram @yogabizchamp for the latest updates!Telemere ConsultingTelemere on InstagramSoftware partners:WallaMindbodyFitdegreeOffering TreeLoopsparkMentioned in PodcastSlackOthership TorontoBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode of Yoga Biz Camp, host Michael Jay sits down with Shaelyn, the executive director at Yoga Pod Tucson. Shea is known for her calm and non-reactive nature, as well as her ability to make everyone feel seen. Michael and Shaelyn discuss her journey in yoga and her role in teacher development at Yoga Pod Tucson. Get ready for a value-packed conversation!Episode Highlights:Her secret sauce: staying calm and enthusiasticThe importance of being a humble and quiet leaderHer approach to problem-solving and finding solutionsHow Shaelyn has made a significant impact on the team at Yoga Pod TucsonHer role in teacher development and yoga training programsShaelyn is the Executive Director at Yoga Pod Tucson, where a big part of her focus goes to teacher development and creating and executing 200 and 300 hour yoga teacher training programs. Shaelyn has been teaching yoga since 2011 and facilitating teacher training programs since 2018. As a lifelong student, she's completed multiple teacher training programs, many with a strong emphasis on yoga anatomy and therapeutics such as her training through the International Yoga School, Yoga Medicine. Shaelyn is most passionate about empowering students and teachers to remain curious and using knowledge and intuition to better understand their experiences so they can play a larger role in their personal wellness journeys. As the Executive Director at Yoga Pod Tucson, Shaelyn hopes to expand the larger yoga community and elevate the role of the yoga instructor.LINKS FROM EPISODEYoga Medicine TrainingsYoga Pod TucsonYoga Pod Tucson Teacher TrainingGET A FREE WALLA DEMO USING MY PREFERRED PARTNER LINKBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode, I speak to Cody Sweet and gain valuable insights from the fitness gym world and apply those concepts of lead generation and client conversion to the Yoga Studio worldIn this episode:Learn how to effectively market your yoga studio and generate leads with Facebook ads and landing pagesDiscover the importance of timely responses to leads and the significant increase in conversion rates when following up within 60 secondsUnderstand the benefits of paid ads in providing a steady stream of leadsFind out how to onboard and engage your team for better participation and successGain knowledge on creating compelling intro offers to attract new membersExplore successful marketing and sales techniques for yoga studiosHear from experts in the field who have achieved success in the fitness industryGet tips and advice on maximizing organic leads and referralsTune in to this episode to gain valuable insights and strategies that will help you take your yoga studio to the next level.Cody https://www.sweetfitnesskickboxing.comInstagram: https://www.instagram.com/cody.sweet.sfk/BOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
BONUS EPISODE from THE BOUTIQUE FITNESS MARKETING PODCAST(be sure to subscribe to it to hear me on an upcoming episode)Question for you… Is your business a brand? What is a fitness brand, anyway?Do you have your answer? So what do you think? Is your studio a brand?I'll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands! Yes, it was a trick question!What is a Fitness Brand?Your business is the organization and people that deliver your services. Your day-to-day ops, sales process, teachers, class flow, desk team, and more. Your brand is how customers perceive your business, which means it's a little trickier to nail down. It's less tangible but is SO important.People ARE talking about your business, or at least have a quiet opinion about it. And the reality is that if you don't define your studio's brand, other people will do it for you. So, once know the answer to the question of what is a fitness brand, the next question is, what are you doing to take control of how your brand is perceived?My guess is you're doing a lot of things already. You're making efforts to offer a consistently excellent class experience. You care if your studio is dirty or if your front desk staff is rude. But let's be real. Every business is (or should be) doing those things. That's the absolute low bar for brand respect. This is where it gets fun…When you go a little bit deeper into what your brand is, it CAN be the most powerful marketing tool in your tool belt. It can inform where you market, how you spend your marketing budget, and, in time, it can even gain you brand recognition that will have people searching your studio out by name. That kind of brand love comes with some pretty great perks: customer loyalty, word-of-mouth referrals, and the willingness to pay more, to name a few.So, if you're like a lot of my clients when we start working together, and you think “colors and a logo” are the core of your branding, then this is an exercise for youBOUTIQUE FITNESS MARKETING EPISODE SHOW NOTESCHOOSE YOUR PODCAST PROVIDER AND FOLLOW BOUTIQUE FITNESS MARKETING PODCASTPIXALITY DESIGN WEBSITEBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
Key Takeaways for Yoga Studio Owners from the podcast episode with Michael Jay and guest Connie Holen from Pixality Web Design:Importance of having a visually appealing and user-friendly website for attracting and retaining customers.Tips for optimizing website content to improve search engine visibility and organic traffic.Utilizing social media platforms effectively to engage with the yoga community and promote studio offerings.The significance of mobile responsiveness and ensuring a seamless experience for users on different devices.Strategies for leveraging email marketing campaigns to nurture customer relationships and drive repeat business.Incorporating online scheduling and booking systems to streamline class registrations and enhance convenience for clients.Considerations for integrating e-commerce functionality for selling merchandise and online class packages.Importance of regularly updating and maintaining the website to reflect current offerings and keep visitors engaged.Connie HolenPixality Web Design https://pixalitydesign.com/Instagram https://www.instagram.com/pixalitydesign/Website Audit with Connie https://pixalitydesign.com/auditConnie's FREE End of Year Marketing Checklist. Connies New BOUTIQUE FITNESS MARKETING PODCASThttps://pixalitydesign.com/podcastBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode of Yoga Biz Camp, host Michael Jay is joined by special guest Stephanie Breaux Bradley to discuss the importance of self-care for yoga studio owners. Despite some technical difficulties during the recording, Michael and Stephanie dive into the topic and share their personal experiences and insights.The conversation begins with a humorous anecdote about Stephanie's unconventional lighting setup for the podcast recording. Michael commends Stephanie for her consistent commitment to self-care, even with a busy schedule and various responsibilities. They acknowledge the challenges faced by studio owners in finding balance and managing both the business and personal aspects of their lives.Stephanie reflects on her journey as a studio owner and how she sometimes neglected her own self-care during that time. However, she emphasizes the noticeable impact that consistent self-care has on her overall well-being and how it affects her interactions with others. Michael jokingly highlights Stephanie's dedication to fitness, remarking that it helps prevent her from resorting to drastic measures!Throughout the episode, Michael and Stephanie touch on the importance of finding a consistent self-care routine, the benefits it brings to studio owners, and the positive influence it has on their overall mindset and approach to life.Stephanie Breaux BradleyBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode of Yoga Biz Camp, join Ashley and Kevin from Summer Soul Yoga as they share their journey of opening a yoga studio with the guidance of Michael Jay, also known as @yogabizchamp. Get a behind-the-scenes look at their coaching session with Michael and discover how they successfully launched their studio in under 2 months covering costs on the first day.Ashley and Kevin's grand opening exceeded expectations with a strong turnout and media presence.They had an amazing launch with the Chamber of Commerce ribbon cutting, adding to the excitement.The vibrant atmosphere and support from their team members made the experience even more special.Ashley and Kevin sold enough founding memberships on opening day to cover their costs, a remarkable achievement in such a short time.The first class was a huge success, with a sold-out session and happy participants.Building relationships became a priority, thanks to Michael's guidance, resulting in positive interactions with students.The intentional approach to creating connections led to positive reviews, including a Google review from a yoga instructor.Tune in to this episode to gain valuable insights into starting a yoga studio and the power of effective coaching.BOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
BONUS NINA SINGS JINGLES: Welcome to the latest episode of Yoga Biz Camp! In this installment, Michael Jay has the pleasure of interviewing Nina Israel, a certified business coach and founder of Taryn Financial. With over 25 years of experience empowering small business owners and entrepreneurs, Nina has helped countless individuals improve their cash flow management, operational efficiency, and overall financial wellness.During the interview, Michael and Nina dive into the details of her holistic approach to financial coaching. By combining her expertise in business strategy and financial planning with her passion for physical fitness, Nina has developed a unique and highly effective methodology for helping her clients achieve their financial goals.As Nina shares her personal story of how fitness saved her life, listeners gain insight into her deep understanding of the connection between physical, mental, and emotional health. According to Nina, improving physical strength can have a profound impact on one's mental and emotional well-being, and this insight has informed her approach to financial coaching.For yoga studio owners and those considering opening a studio, this episode is especially relevant. Nina offers valuable advice on how to manage your studio's finances effectively and provides guidance on how to understand the key numbers that can make or break your business.Don't miss this opportunity to learn from one of the best in the business. Tune in to this episode of Yoga Biz Camp and start your journey towards financial wellness today!ABOUT NINA:Nina uses a Holistic Approach to Your Financial Well BeingNina has been empowering small business owners and entrepreneurs to better manage their cash flow, improve efficiency, and increase their financial wellness for over 25 years.From garbage bags filled with receipts (yes, literally) to absolutely no receipts, she has heard it all, seen it all, and she is not scared of your books. She knows that it's never as bad as you think. She has saved her clients thousands of dollars and, more importantly, countless hours of wasted time.Your numbers are the key to managing the success of your business and your personal finances. Nina will not only give you control of all of your numbers, but will also help you understand what they actually mean. You will always know where you stand financially and will feel empowered to make sound money decisions. Your Financial Resiliency will soar.https://tarynfinancial.com/Connect with Nina Nina on Instagram (DM her for year 30% off of quickbooks)STRENGTH IN NUMBERS Program with NinaBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode of Yoga Biz Camp, Michael Jay and fellow business consultant Stephanie Breaux Bradley discuss fall planning for yoga studio owners. They cover topics such as the importance of planning ahead, having a fresh perspective on your studio, and how to make the most of the fall season.Some key conversation points include:The benefits of having someone else evaluate your studio experienceThe importance of having a plan for fallHow to prepare for fall marketing campaignsStrategies for making the most of the fall seasonThis episode is a must-listen for yoga studio owners who want to make the most of the fall season and stay ahead of the game.Find Stephanie at https://www.breauxbradleyconsulting.com/My clients video mentioned in the video of them getting their key to the studioBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode, Michael reflects on his experience working with yoga studio owners and the common fears they face, particularly related to showing up on Instagram and in public. He shares his appreciation for podcasts as a platform for genuine conversations and explains why he has avoided solo episodes in the past. However, today he decides to break that pattern and dive into the current landscape of studio owners and their challenges.Michael discusses the unique mix of clients he currently works with, including both new studio owners and those with varying levels of experience. He emphasizes the stark contrast between frazzled studio owners in constant reaction mode and calm, forward-thinking ones. Using Lisa from Tucn Yoga Pod as an example, he highlights the importance of having systems and a team in place that allows for a smoother operation and a more enjoyable work experience.The conversation then shifts to the critical role of teachers in a yoga studio's success. Michael stresses that a studio is only as good as its teachers and emphasizes the significance of a thorough onboarding process and gut instinct when hiring. He advises studio owners to clearly communicate expectations and values to teachers, while also empowering them to be the best they can be. Michael encourages studio owners to support their teachers and help them improve, but also acknowledges that difficult decisions may need to be made if a teacher is not a good fit for the studio's vision.The discussion moves on to the topic of bringing back students to in-person classes, especially in areas like Canada and Australia where the transition has been slower. Michael explores the idea that hybrid and Zoom classes might be hindering the return to in-person experiences for some students. He recounts a conversation with loyal students who expressed a desire for the sense of community and personalized attention that they missed in virtual classes. Michael suggests prioritizing the in-person experience while making adjustments to the camera placement for hybrid classes to enhance the feeling of inclusion for both in-person and virtual participants.Lastly, Michael touches on the importance of building confidence in students and the power of heartfelt communication to encourage them to return to the studio. He emphasizes the need for studios to remind their members about the value of self-care and reestablishing routines post-COVID.Key Points:Contrasting frazzled studio owners with calm and controlled onesThe significance of teachers and the onboarding processSupporting teachers to represent the studio's mission and visionThe impact of hybrid and Zoom classes on returning to in-person experiencesAdjusting camera placement for hybrid classes to enhance inclusivityBuilding confidence and encouraging students to return to the studioMICHAEL JAY YOGA & CONSULTING AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. WBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode of Yoga Biz Camp, Michael welcomes Chris Appiah from The Sales Arms and Stephanie Breaux Bradley. They discuss the importance of intro offers in the yoga and fitness industry and strategies to convert those intro offers into long-term memberships. Chris explains that the three-class offer works best for someone who is new to fitness and is looking for structure and guidance. On the other hand, an unlimited intro offer works best for someone who is already familiar with fitness and knows what they want.Chris emphasizes the importance of tailoring the experience to the client and finding out their "why." He explains that the sales process should be continuous and not just limited to the intro offer. Member management is also crucial to ensure that clients remain consistent in their fitness journey.During the episode, Michael, Stephanie and Chris also discuss the challenges of the boutique fitness industry, the importance of visuals in the studio, and the psychology behind pricing packages.Show NotesImportance of intro offers in the fitness industryTailoring the experience to the client and finding out their "why"Strategies to convert intro offers into long-term membershipsContinuous sales process and member managementChallenges of the boutique fitness industryImportance of visuals in the studioPsychology behind pricing packagesChris AppiahBefore The Sales Arms, our founder, Chris Appiah, was the VP of Sales for the largest franchisee in the Xponential Fitness organization and played a pivotal role in reviving failing studios across the country. With his program in place, studios increased membership by over 500% in just 1 year. Monthly studio revenue went from $25K to $65K on average and continues to grow today. It is that experience that sparked the idea to start The Sales Arms.Chris has over a decade of sales experience in the fitness industry. Having worked for some of the biggest brands in the industry, 24hr fitness, Peloton, and Xponential Fitness to name a few. Chris manages his team at The Sales Arms where he teaches them the best practices for sales and high level lead and member management skills. Having worked in so many aspects of fitness (Boutique, Big Box Commercial, Corporate Wellness, Personal Training and Amenity Management), Chris has seen all aspects of the business. Over the last 3 years, The Sales Arms has experienced tremendous growth. What started as a team of two working in just a couple of studios has evolved into more than 20 employees who have helped to grow over 300 studios nationwide and who are currently supporting over 70 active clients. The Sales ArmsBook a free consultation with Chris HereLINKS MENTIONED IN EPISODE:www.cars.comhttps://sendhelios.com/MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. MichaelBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode of the Yoga Biz Camp podcast, Sinead introduces Offering Tree for studios, an all-in-one software for wellness professionals to manage their business. Michael and Mitch talk about the pros and cons of starting your own brick and mortar fitness studio and purchasing one. They discuss the importance of doing research and homework to find the right location, understanding the market rates, and finding a space that can accommodate your capacity needs. Mitch also shares insights on how to negotiate leases and emphasizes the value of larger single-room spaces. Michael stresses the importance of having a proper business plan and doing research to understand the needs of the community.Grab Mitch's formula by sending me a message on InstagramMitch McGinley - Fitness Business BrokerOffering Tree DemoBOOK A FREE COACHING CHAT WITH MEwww.YogaBizCamp.comInstagram @yogabizchampMichael's software resourcesBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this podcast, Michael Jay and Stephanie Breaux Bradley discuss grassroots marketing strategies for fitness studios. They emphasize the importance of creating a marketing and events calendar throughout the year to focus on business process improvement, financial solutions, budgeting, training, and revenue growth.They suggest plugging in local community events, seasonal cycles of your studio, and partnering with like-minded businesses to promote retention, new clients, staff, and community engagement. They discuss the significance of tracking and analyzing the effectiveness of marketing strategies to improve them in the future.Stephanie shares some successful examples, such as partnering with a local coffee shop, creating a challenge around the Indy 500, and sponsoring quilting car shows. Michael emphasizes the importance of putting effort into marketing, being part of the community, and being strategic.Stephanie's Contact InfoBreaux Bradley ConsultingStephanie on LinkedinLinks mentioned in the podcast:MINDBODY One - https://www.mindbodyonline.com/Canva The Sales Arms____________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders. BOOK A FREE COACHING CHAT WITH MEwww.YogaBizCamp.comInstagram @yogabizchampMichael's software resourcesBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
Crystal's shares her transformation from being a certified fitness trainer to becoming a highly sought-after consultant. Throughout her career, Crystal has gained invaluable experience in various sports and coaching different teams, making her a true authority in her field.In this episode, Crystal dives deep into the realm of retention strategies, shedding light on the significance of keeping your customer base engaged. She emphasizes the importance of a compelling intro offer and the power of having one great thing to sell. Crystal also reveals her secret weapon: understanding the goals of your customers and building automated systems around them to deliver tailored messages that resonate and drive results.Crystal delves into the personal touch, stressing the importance of personal phone calls and the concierge experience when nurturing your customers. By identifying their objectives, Crystal reveals how recommending the right classes and instructors can play a pivotal role in helping them achieve their yoga goals.Crystal shares a brilliant guerrilla marketing strategy to attract customers to their yoga studios. Additionally, she opens up about the importance of building relationships with like-minded businesses and giving back to the community.If you're looking to gain valuable insights into retention strategies and learn how to keep your customers engaged though automations and personal touchpoint, then you're in for a treat with this episode of Yoga Biz Camp!CRYSTAL ZAKULUZNY:Located in Canada, Crystal Zakaluzny is a Mindbody Certified Business & Software Consultant with many years of hands on experience in the fitness industry. Crystal owned a fitness training centre for over six years specializing in personal training, yoga and pilates. Through the business consultant certification and using Mindbody for her own business Crystal is very familiar with the reports and daily operations needed to optimize the Mindbody program for any fitness or wellness business. Crystal integrates her mentoring and leadership practices to foster growth in your team, your business and in you, the owner. She will work with you to achieve a level of financial organization that will create opportunities for your business to expand, grow and prosper.Crystals WebsiteConnect with Crystal on LinkedinSoftware Mentioned in this episode:MindbodyMindbody One CommunityFitdegreeLoopsparkBrandbotTypesyMICHAEL JAY YOGA & CONSULTINGMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga commuBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode, Michael Jay welcomes back Lisa from Tucson Yoga Pod, who talks about her journey of opening a yoga studio. Lisa retired for the second time and went back to work after traveling extensively and visiting yoga studios all over the world. She developed her vision for the perfect yoga studio, a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to everyone.Lisa opened her studio in 2020 as part of a franchise. However, due to some differences, she decided to leave the franchise and become an independent studio with the same name. She focused on redefining the mission, vision, and values of the studio with the help of Michael.Michael assisted Lisa with pricing changes, which included increasing the intro offer from one week to two weeks. They also focused on the conversion of intro offers to memberships. Lisa's superpower is spreadsheets, which she uses to analyze the KPIs of the studio. They simplified the KPIs for the team to celebrate mini-wins along the way, and they use the KPIs to correct the course.Lisa mentions that working with Michael helped her to focus on the bigger picture, and his support and guidance were instrumental in the success of her studio. Michael also helped her to delegate roles and responsibilities to the team, which in turn helped Lisa focus on the big picture and team mentorship.In the end, Lisa bravely shares her journey with mental health and and she encourages others to prioritize their well-being as well._____________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders. BOOK A FREE COACHING CHAT WITH MEwww.YogaBizCamp.comInstagram @yogabizchampMichael's software resourcesBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
Hear a 4 minute powerful episode where yoga studio owner Lisa from Tucson YogaPod shares her journey with Mental Health with our listeners and her students.This is an excerpt from an upcoming episode of Yoga Biz CampLisa Cutts, owner of Tucson Yoga in Arizona, shares her journey with mental health on the podcast Yoga Biz Camp. In 2009, she fell ill and ended up in the ICU, unaware of the mind-body connection. Yoga became her refuge, slowing down her racing thoughts and instilling a sense of well-being. Inspired by her own experience, Lisa created a welcoming yoga studio where people can focus on themselves without judgment. Through her studio, she also found the courage to talk openly about mental illness, breaking the stigma and letting others know they are not alone. Lisa believes that success and mental illness are not mutually exclusive and emphasizes the importance of managing mental health continuously. Her goal is to foster a supportive community and encourage discussions on mental well-being.BOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
This podcast episode featuring John Homyk, founder of Loopspark, provides valuable insights and advice for our yoga studio owners. The conversation covers various topics including how to automate processes and track staff duties, the importance of customer outreach, and the benefits of using a comprehensive CRM platform like Loopspark.John explains how automations can help staff focus on building communities and growing attendance and sales, by freeing up time and resources. The podcast also touches on his personal journey to becoming an entrepreneur and developing multiple SaaS companies as well has how Loopspark was created as a love story to his studio owner wife.Towards the end of the podcast John and Michael discuss the different types of introductory offers that work best for different modalities.Overall, this podcast is a must-listen for yoga studio owners looking to streamline their processes, improve their businesses, and build a strong community of loyal customers.Links:Loop Spark: https://loopspark.comBook a demo and mention you heard from Yoga Biz Camp!Tools Mentioned:• Fitdegree_____________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders. BOOK A FREE COACHING CHAT WITH MEwww.YogaBizCamp.comInstagram @yogabizchampMichael's software resourcesBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
In this episode with a Red Sun Yoga studio owner Sarah Morgan discusses her experience with ClassPass and the challenges she faced in building a membership-based business with it. She found that community-building events and adding value to her services were more effective strategies to attract customers. When she encountered issues with ClassPass, such as not receiving contact information for clients and having clients cancel at the last minute, she decided to terminate her contract with them. She also emphasizes the importance of customer service and shared her experience with MindBody's Messenger AI, which she uses for automated receptionist services._______________________________________________About Sarah:Sarah Morgan is the owner of Red Sun Yoga. She has practiced yoga for nearly 20 years.Sarah earned her RYT 200 in 2011 as part of Full Circle Yoga's inaugural Yoga Teacher Training program. She began teaching at Red Sun Yoga in January of 2012. Her experience was so inspirational that she bought in as a partner in 2014. As she helped build the community over a few short years, she realized this was her calling. In October of 2021, Sarah became the sole owner of Red Sun Yoga. From that point on, her sole purpose has been to build a community for her teachers, students and all those who are seeking to learn more about how yoga can be a catalyst for healing body, mind and spirit.Prior to swapping Louboutin for Lululemon, she spent almost a decade in the oil and gas industry, helping build critical infrastructure around the country. Feeling the need to build her own outlet, she co-founded KDMG and spent nearly a decade working with some of the most important business in Central Florida, including multiple Fortune 500 companies, helping with their marketing strategies and campaigns.Sarah is an E-RYT 500, having studied with many international teachers such as Bryan Kest, David Williams, David Swenson, Max Strom, Tiffany Cruikshank, David Regelin, Joe Barnett, Robin Rothenberg and Judith Lasater.Red Sun Yoga: https://redsunyoga.com/Instagram: https://www.instagram.com/redsunyoga/Tools Mentioned:Mindbody OnlineClassPassMessenger.AIPeerfit_____________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders. www.YogaBizCamp.comInstagram BOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources
On this episode I talk with Valerie Kiser from Sunrise Yoga, we talk about how important human touch points are in winning back the trust of lost clients.This is a timely discussion that I think all studio owners will get something out of!Valerie Kiser Valerie Kiser has been the owner of Sunrise Yoga Studio in Clemmons, North Carolina for 19 years. She has been teaching for 23 years and has the titles of ERYT500 and C-IAYT (certified yoga therapist) in addition to many other certifications. She has led 200 and 300-hour teacher training programs for 10 years and is the co-owner of East Coast Yoga Therapy which is an IAYT-accredited program that trains yoga teachers to become yoga therapists. Prior to being in the “yoga business”, she was a computer programmer. Valerie Kiser, C-IAYT, ERYT-500, YACEPSunrise Yoga Studio www.SunriseYoga.netFacebook: https://www.facebook.com/sunriseyogastudio Instagram: http://instagram.com/sunriseyogaclemmons_____________________________REFERRIZER - Smart Marketing for Yoga StudiosConnects with Walla and Mindbody software. Email & Text Campaigns.– Convert 22x more leads from your website (– Use Email and Text Marketing to get instant results – literally same day– Get 300% more Google Five Star Reviews…– And a WHOLE LOT MORE!My free Referrizer Demo Link _____________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPhttp://www.yogabizcamp.comInstagram @yogabizchampMichael's software resources
This episode you get 2 Yoga Biz Coaches for the price of zero!Join Michael Jay and Nicole D'Andrea, both certified Mindbody Business Consultants having coffee and solving all the yoga studio owners problems in this fun 45 minutes togetherOn this episode we chat about:• How yoga businesses have to get creative right now• What we are seeing in the industry around the world• Confidence for yoga studio owners• We brainstorm solutions for studios purchasing studios with some old bad habits from some yoga teachers• The importance of onboarding or re-onboarding instructors• Perks for yoga teachers and creating financial opportunities.• How be both started scrappy and hands on in our studios• Hiring coaches and the importance of helping yoga studio owners achieve their goals faster.More about NicoleNicole's Facebook Group_____________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMPhttp://www.yogabizcamp.comInstagram @yogabizchampMichael's software resources
Jennifer Prugh is the co-founder and owner of Breathe Together Yoga in Los Gatos (est. 2011). She created the JOY of Yoga School of Integrative Learning where she oversees and teaches for the 200- and 300-hour teacher trainings (est. 2007). She also created the JOY MAP program, a 100-hour course in meditation and awareness practice.Jennifer is passionate about “life education,” making mind and body practices accessible so students are empowered to live fully and contribute to life. She brings eight years as an Associate Professor of storytelling, storyboarding, and creativity, ten years as a professional artist, and a Master's Degree in Art and Consciousness studies to her teaching and business leadership.A passionate traveler, Jennifer leads four international retreats a year. Last year she published River of Offerings, Twelve Journeys along the Ganges River, (chosen as one of the top fifty spiritual books of 2021 by Spirituality and Practice). A book of stories and photographs that was ten years in the making, River of Offerings is available at Insight Editions or your favorite local bookstore. She lives with her husband, son who is about to leave for college and two golden retrievers, Hobbes and River. JENNIFERS LINKS:jenniferprughyoga.combreathetogetheryoga.combreathetogetheronline.comFacebook: Jennifer Prugh YogaInstagram: @JennPrughBook: River of Offerings Purchase Book DirectlyPurchase on AmazonSponsor a Child: Tibetan Children's EducationOn this podcast we speak aboutHow Jennifer got started in yoga during the peace movement of the 70's and was influenced by the BeatlesShe started with Sharon Babtiste Her trips to India and the Ganges river moved her so deeply that she pursued yoga and left the corporate and professor worldA benefactor invested under a million dollars to open her studio on Los Gatos California . She opened big with a 2 room studio running 50 classes with a teahouse and wellness centre. She hired a manager right from the beginning and put systems and procedures in place.How procedures and processes take the make it less personal.Standard operation procedures are a live document that gets refined every year.Jennifer shares the structure of her business and peopleHow Jennifer changes the roles basted on the talents of the people and they all know what lanes they are driving in.How the Yamas and Niyamas support communicationsThe importance of hiring quality instructors - 500 hours or 7 years of teaching that have already developed their voice.How Jennifer keeps her salary low and rewards herself financially with her trainings and retreats.How PASSION and CREATIVITY drives everything and how she cares about people changing their lives.She advices to keep your non yoga relationships strongThe importance of having the deepest trust with managersMICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMP:http://www.yogabizcamp.comInstagram @yogabizchampMichael's software resources
Yoga Pod Tucson - LISA CUTTSIt all started back in late 2017 when Brian and Lisa Cutts started planning for Lisa to retire for the second time (not one to sit still, Lisa went back to work after 18 months of retirement once before). As a corporate executive in the enterprise software space, Lisa traveled extensively and was able to visit yoga studios all over the world. During this time, she developed her vision for the perfect yoga studio … a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to absolutely everyone.Fast forward to finding the perfect location, Brian started working with architects to design a state-of-the-art studio. Excited to finally open our doors in 2020…COVID hit and delayed the Grand Opening until late May 2020. After a few weeks, we shut our doors with the rest of Tucson and re-opened with limited capacity September 2020. It's been a wild ride! ________________________________________________In this episode we chat about:How Lisa fell in love with Hot Yoga and how hot yoga is a ritual and measurable.She started writing a business plan prior to even having a locationShe travelled around the world and discovered what she liked visiting many yoga studios and and how that honed her in on focusing on creating an amazing guest experienceHow she found the perfect location in a busy Plaza and partnered with her husband to do an amazing build out.The importance of an air filtration and humidity systems that eliminates the ‘yoga funk'.Setting up systems and operation manualsHow Lisa built a team of Team Leads and InstructorsThe importance of the guest experience from the minute students walk through the doors and being a very welcoming environment.The one week intro offer and customer touch pointsHow well they do with class packs from the intro offerHow they opened with 50 classes a week on the schedule and grew to 75We talk about the popular time slots on the scheduleHow a registered series can help crappy time slots. See Michael's Webinar on creating a registered series that sells hereFavourite Business App for systemizing teacher class subs - Subsonic (now Studioease)Tucson Yoga Pod WebsiteTucson Yoga Pod Instagram_______________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMP:http://www.yogabizcamp.comInstagram @yogabizchampMichael's software resourcesMichael's free resources Book a free session with Michaelhttp://www.MichaelJayOnline.com
Jill Agonias is a young entrepreneur fueled by a passion for seemingly impossible challenges. As a yoga teacher, rock climber, surfer, world traveler, and philanthropist, Jill's motivated to share her love of yoga, obsession with adventure, and advocacy for equity through Sol Seek Yoga Studio.Before owning Sol Seek, Jill helped lead Vitamin Angels' marketing strategy - a global nonprofit that gives lifesaving vitamins to underserved populations. After nearly 4 years at Vitamin Angels, she traveled around the world practicing yoga at studios in 20+ countries while simultaneously working remotely as a marketing consultant for small businesses and nonprofits.The culmination of these experiences inspired her to take over the ownership of Divinitree Yoga Studio when she returned to the United States in 2018. Little did she know she would revive a failed business, endure a global pandemic, almost go bankrupt, but still come out on top with a new name and brand, and renovated studio. Sol Seek is now a recognized and respected refuge and staple in Santa Barbara, California. As an Asian American woman, Jill is also passionate about making yoga accessible and inclusive for people of color, LGBTQ+, and other marginalized communities. She uses her business as a tool for education and advocacy to help create more equitable communities within her community and beyond.She purchased a failing studio unknowingly that it had with a bad reputation and slowly and carefully turned it around into a successful community studioShe created a studio business plan way before owning a studio through the Women's Economical Ventures Santa BarbaraThe importance of doing due diligence before buying a studio and the lesson learnedHow Jill spent time to build trust back with instructors, students and the communityThe importance of your website as first impressions and making sure the inside of the studios is shownHow the website integrates with Mindbody and Brandbot for lead generation and lead nurturing campaignsThe decision to sell directly to membership via an intro offer where the student has to opt out instead of opting in to a reoccurring membershipThe first impressions of the in-person experience and how front desk training helps make new customers feel welcome and part of the community.Mission Vision Values are EVERYTHING How she is not afraid of taking on debt and having a tolerance for risk to get aheadThe structure of her team of 35 employeesHow structure and systems have given her freedom to explore her other passions and travelsSOL SEEK YOGA STUDIOhttps://solseekyoga.comINSTAGRAM http://www.instagram.com/solseek.yoga_______________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMP:http://www.yogabizcamp.comInstagram @yogabizchampMichael's software resourcesMichael's free resources Book a free session with Michaelhttp://www.MichaelJayOnline.com
This is such a fun story for me to share.This a magical experience of how 4 people connected and made a yoga studio open in 4 months with zero obstacles to opening :An experience ashtanga yoga instructorA hipster lawyer that cares for the Hudson valleyA business Consultant @yogabizchampAnd and astrologer that weaved it all together!In 4 months we:Renovated a studio / BuildoutCreated Mission Vision ValuesHired and entire teamCreated onboarding systemsCreated pricing and offersChose software and setupDesigned a logoCreated a websiteCreated email funnelsCreated a beginner yoga courseAnd so much more!And opened with 23 people in the first class!Bibi LorenzettiOriginally from Italy, Bibi is the co-owner of Newburgh Yoga Shala. She has been teaching for over 10 years and is both an RYT Certified Yoga Instructor and a Level 2 Ashtanga Yoga Teacher, having received her blessing to teach from Paramaguru R. Sharath Jois, at the KPJAYI Institute in Mysore, India, where she spends time yearly since 2011. The Shala Yoga House in NYC was her teaching home before opening her own studio in Newburgh; she's brought Ashtanga Yoga to Wanderlust Festivals, Wanderlust TV, teacher trainings in Europe, North and Central America. www.bibilorenzetti.comAustin Dubois Austin was born in Middletown and resides, with his son Colden, in the City of Newburgh. He is proud to serve his community in public service as an advocate for equitable and sustainable economic development opportunities. The value Austin places on community was instilled in him by his parents – a police officer and a nurse. The integrity and compassion he watched them demonstrate daily became the backbone of his legal practice.Outside the office, Austin's favorite activity is anything he can do with Colden, which includes plenty of walks around Newburgh with their shepherd mix dog, Debbie. Getting out into nature to recharge is also important to Austin, who loves to hike, camp, canoe, and snowboard as much of the Hudson Valley as he can. www.duboiselderlaw.comON THIS EPISODE WE TALK ABOUTThe journey of how they met and created an ideal partnershipHow the space wanted to be a spaceThe intention and integrity of the space , the practice and the instructorsWhy Austin cares so much about the Hudson valleyHow they didn't rush the build out and ‘sat ‘with things before making decisionsWhy it was important to hire a yoga business coach RESOURCES DISCUSSED IN THIS EPISODE:Care.orgCanvaGoogle DriveNew York Time CrosswordReferrizer MindbodyWalla SoftwareREFERRIZER - Convert 22x more leads from your website (without changing your website at all)– Use Email and Text Marketing to get instant results – literally same day– Get 4-10 times more referral– Get 300% more Google Five Star Reviews…– And a WHOLE LOT MORE!FREE TRIAL FOR YOGA BIZ CAMP FOLLOWERS
Connie Holen is a web designer, digital strategist and Mindbody Certified Business Consultant. Her boutique web design agency, Pixality Design, works with yoga and fitness business owners to create search engine optimized, Squarespace websites that are easily found, are easy to update and provide visitors with an amazing online experience. Connie is also a retired Air Force Pilot, mom to 4 boys and lives just outside of Lincoln, Nebraska with her husband of 20 years.On this episode of Yoga Biz Camp we talk about:How to stand out in the market against our competitors The process of starting up updating a website and brandThe importance of call to actions and using verbs in your action oriented CTA'sThe 2 types of people that head to your website..The phsycollogy of a yoga business customer on a websiteThe important of yoga intro offer placementHeat maps on website - are people really visiting those pages?Walla studio management software making it easy to sell intro offersLanding pages for yoga businesses, especially toSpeaking to yoga student pain points, what are the hesitations that stop people from trying yoga?..... and much more!TO FIND OUT MORE ABOUT CONNIE AND PIXALITY DESIGNhttps://pixalitydesign.comFollow on Instagram https://www.instagram.com/pixalitydesign/Connies Resources https://pixalitydesign.com/freebiesSoftware mentioned in this podcast:To-Doist Click-up WordlyMindbody OnlineWalla Studio Software MICHAEL JAY YOGA - YOGA BIZ CHAMP LINKS:http://www.michaeljayonline.comInstagram: http://www.instagram.com/yogabizchampBook a free 15 minute strategy session with Michael https://www.videoask.com/fmywrp5om***********************************************************WALLA STUDIO SOFTWARESPECIAL OFFER FOR YOGA BIZ CAMP LISTENERS:FREE DEMO OF WALLA SOFTWARE (what do you have to lose? Check it out)If you like it GET 50% OFF of Walla for the first 4 monthsBOOK YOUR DEMO AND CLAIM OFFER HERE***********************************************************
Danielle Barbeau is the owner and CEO of The River Yoga, an independent studio with three locations, in Denver, CO. Danielle is passionate about creating spaces for connection, community, and belonging. She cares deeply about developing leaders, and strives to ensure her team feels seen, heard and lovingly challenged. As an enneagram 3, Aries, and oldest child (!!!), Danielle loves a good goal, and seeks to see possibility in every obstacle - and there have been many! Danielle has been an avid practitioner of yoga for 20 years, a teacher since 2010, and studio owner since 2013. She is an E-RYT 200, RCYT, and RPYT. She also holds a M.A. in Leadership Studies from The University of San Diego. When she's not on her mat or in the studio, you will find her adventuring with her two young sons, Hendrix and Jasper, in the beautiful Rocky Mountains and beyond. On this episode of Yoga Biz Camp with Michael Jay we explore:How Danielle implemented her leadership skills and how that translates to building her team up to help them love their job to feel seen heard, known and lovingly challenged.The Importance or Mission, Vision and Values for a Yoga Business.How the River onboards new team members by creating an equitable workplace with boundaries, exceptions and compensations. Being clear about what process and policies are up-front.Teacher expectations: Being present, prepared for classes, engagement with students, supporting sales, being part of a team and supporting studio goals.The importance of hiring a studio team and ongoing training. The River opened a third location during at the beginning of the pandemicManagement : If it doesn't require your brain you need to outsource the job Communication practices, consistency and expectations with teamThe big decision to switch studio booking software after 9 years The importance of hiring and investing in expertsDANIELLE'S LINKShttp://www.weseektheriver.comStudio Instagram: https://www.instagram.com/theriveryoga/ Personal Instagram https://www.instagram.com/danielle.barbeau/SOFTWARE & WEBSITES MENTIONEDSlack Walla SoftwareTouchnote Pixality Design MICHAEL JAY YOGA - YOGA BIZ CHAMP LINKS:http://www.michaeljayonline.comInstagram: http://www.instagram.com/yogabizchampBook a free 15 minute strategy session with Michael https://www.videoask.com/fmywrp5om***********************************************************WALLA STUDIO SOFTWARESPECIAL OFFER FOR YOGA BIZ CAMP LISTENERS:FREE DEMO OF WALLA SOFTWARE (what do you have to lose? Check it out)If you like it GET 50% OFF of Walla for the first 4 monthsBOOK YOUR DEMO AND CLAIM OFFER HERE***********************************************************
WELCOME TO SEASON 2 OF YOGA BIZ CAMPI am so excited to kick of the year with Jennifer Pahl from Twist Yoga. Jennifer gives some amazing tips on how to she runs her studio, what KPI's she tracks, how she gets students, how to retain students. Put your headphones on, get your notebook out because this episode is packed with sound advise!About Jennifer Pahl:After many years spent dabbling in every fitness style known to womankind, Twist Yoga founder Jennifer Pahl literally ‘landed' on the yoga mat with an injured shoulder and a body that can be described as anything but flexible. She was certainly not a traditionally "zen" person, but she immediately fell in love with how yoga made her feel.It quickly became clear that yoga was more than just Jennifer's personal passion — it was her calling. She wanted to share the incredible feeling of empowerment and presence she experienced from yoga with as many people as possible. So, she left her corporate career in finance behind to open Twist Yoga -a supportive studio providing yoga, meditation and functional fitness classes to the greater Portland community. Two years later, she launched Twist Your Workplace, providing corporate wellness solutions for American workplaces. Her students loved the in studio classes, but really wanted to be able to practice with the same amazing teachers from home or on the road. In 2018, she launched online classes at Twist Yoga Anytime.When she's not teaching, Jennifer can be found speaking at local events, writing for wellness magazines and blogs, traveling, and spending time with her two kids, husband, and two rescue dogs; Elmer and Dante. She is also a certified Mindbody Business Consultant, a Legacy Ambassador for Lululemon and is part of Mindbody's One Champion network as a Board Member. She served six years on the board of the Lake Oswego Schools Foundation and a proud public school supporter.STUDIO: TWIST YOGALake Oswego, ORwww.twist-yoga.comhttps://www.instagram.com/twistyoga_lakeoswego/https://www.youtube.com/channel/UCW9U2Qw23KmoTEjoWMiLKBQwww.twistyogaonline.comhttps://www.twist-yoga.com/twist-yoga-anytime-1CORE VALUES: > SHOW RESPECT> CONNECTION> FUEL HAPPINESS > BE CURIOUSLY AUTHENTIC> ALWAYS BE THE STUDENT________________________________________________________________VIEW MICHAEL'S FREE YOGA ALLIANCE BUSINESS OF YOGA WEBINARShttp://www.instagram.com/yogabizchamp (click on link in bio, don't forget to follow me and send me a DM saying Hi!)FREE WEBINARS> Finding Your Business Purpose: Mission, Vision Values> Finding Your Ideal Yoga Student > Pricing Your Yoga Offerings ______________________________________________________________ MICHAEL'S YOGA BUSINESS SOFTWARE RECOMMENDATIONS(Some with free trials)________________________________________________________________ BECOME A YOGA BUSINESS CHAMPIONLEARN HOW TO BUILD A STRONG, PROFITABLE & SUSTAINABLE YOGA BUSINESS BOOK A FREE 15 MIN TRIAGE CALL WITH MICHAEL START HERE ———— > https://www.michaeljayonline.com/yoga-business-coaching-consulting.html
My most downloaded podcast of 2021 was Buying and Selling a Yoga Studio with Mitch McGinley.I welcome Mitch back to talk about 2022. Buying, Selling and FINANCING a yoga studio.Mitch talks about how he is starting to see movement with SBA Financing in the US. MITCH MCGINLEYMitch McGinley is a Business Broker, Consultant, and Advisor, specializing in the health and wellness industry. Mitch began his career as an Operations Manager with Omni Hotels, and went on to become the General Manager of a boutique hotel in Little Italy, elevating it to become the highest-rated hotel in San Diego on one of the world's largest booking sites. He eventually left the hotel industry to pursue his dream of owning a yoga studio with his wife Karson. Together they owned and operated Happy-U Yoga Center for 6 years. During that time, Mitch became a MINDBODY Certified Business Consultant, engaging with hundreds of wellness businesses from all over the world. After successfully selling Happy-U, Mitch was moved to help other small business owners sell. He became a CA Licensed Business Broker working for First Choice Business Brokers in San Diego. Mitch has a Master's Degree in Business, and is passionate about helping entrepreneurs achieve their biggest payday.Website www.healthandwellnessbusinessbroker.com_______________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMP:http://www.yogabizcamp.comInstagram @yogabizchampMichael's software resourcesMichael's free resources Book a free session with Michaelhttp://www.MichaelJayOnline.com
On this episode I welcome my friend and fellow yoga geek back - Rachel Scott.We have a casual chat about what we are seeing in the industry, what opportunities are available for yoga businesses and how to create a successful yoga course.Rachel is a teacher trainer, author, and education expert, and is committed to helping teachers and studios manifest their vision, passion, and potential. With a MSci in Instructional Systems and Learning Technologies, she helps studios and teachers to create high-quality in person and online training and courses. Like many of us, she has worn many hats during her yoga career - teacher, teacher manager, studio director, curriculum developer, departmental director, entrepreneur - and brings all these to the table as a thought partner and ally for her clients. Links from this episodeWebsite: https://www.rachelyoga.comInstagram @rachelyogaRachel's Courses https://rachel-scott.thinkific.comUSE DISCOUNT CODE ‘EARLYBIRD40' for $40 off!Thinkific:______________________________________________MICHAEL JAY YOGA & CONSULTINGAND YOGA BIZ CAMP:http://www.yogabizcamp.comInstagram @yogabizchampMichael's software resourcesMichael's free resources Book a free session with Michaelhttp://www.MichaelJayOnline.com
Laura Munkholm is the President and Co-Founder of Walla, a new Studio Management platform for the next generation of Fitness Studios. She lives and works by the motto that happiness is the highest form of health. Her experience consulting for hundreds of studios around the world, along with managing a studio and teaching yoga for over 12 years, gave her a first-hand glimpse into the challenges and opportunities of running a boutique studio. This led her to partner up with some of the best tech minds in the industry to build Walla. Laura's a competitor, mom to 2, yoga and pilates junkie, and fan of anything that results in a good belly laugh. Most of all, she loves building communities around her passion to get more people moving. How yoga healed her around breath and anxieties and her path to becoming a successful yoga teacherHow sales training and learning the customers needs helps the front desk rolesFinancial understanding of what numbers are important to a business ownerPsychology of the consumer integration into the Walla software platformIn-Person and Virtual Hybrid is an equal citizen in WallaBreaking news of launching a new consumer pass platform via Hopscotch platformHUBSPOT - favourite biz appMarco Polo - favourite fun connecting appDirect Email: Laura@hellowalla.comwebsite www.hellowalla.comIG & FB @wallsoftware---------------------__________________________________________________________For so many of my clients, it's been a bit of a roller coaster and many have been wanting more connection to support one another. To honor that need and continue to support both studio and solo yoga practitioners, I've created a community focused on the business side of yoga. And it's FREE! I'm calling it Yoga Biz Camp and I'm in the soft launch phase. It's INVITE only and I'd love to have you join us!You'll be an early member and help us set a cooperative culture for our group. You'll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio. I would like to invite you for EARLY ACCESS right now.Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga! Hope to see you on the inside!To apply for FREE entry for this space head on over to www.YogaBizCamp.comFollow me on Instagram at YogaBizChamp
On this episode I am honoured to spend time talking to John Motz - Mindbody Online's Senior Vice President & GM, of Fitness & Integrative HealthJohn joined the Mindbody team in 2020. He is a technology-savvy leader with significant experience in SMB and Enterprise SaaS software. His management philosophy includes utilizing creativity to design strategies and execute solutions that create products and services customers love. During his time at Intuit and ADP, John developed valuable experience managing global product development teams and collaborated with large local field sales teams and global channel sales organizations.As a product leader, John's passion is to empower teams to make fast decisions based on customer and market behavior. Part of his DNA includes ensuring his teams have a learning mindset and are encouraged to fail and learn fast.We talk about:- His leadership style at Mindbody Online- The importance of great customer intuition customer empathy and understanding the customers needs.- The importance of understanding sales in any business- To trust your gut and believe yourself- How Mindbody launched their virtual platform in 9 days- We touch on the new Mindbody features: sub schedules, new insights, messenger.ia, - How community is the class builder - Why would a yoga company choose Mindbody?- He shares a funny story about when he finished college- And what is on his Spotify list!Links: http://www.mindbodyonline.comFor so many of my clients, it's been a bit of a roller coaster and many have been wanting more connection to support one another. To honor that need and continue to support both studio and solo yoga practitioners, I've created a community focused on the business side of yoga. And it's FREE! I'm calling it Yoga Biz Camp and I'm in the soft launch phase. It's INVITE only and I'd love to have you join us!You'll be an early member and help us set a cooperative culture for our group. You'll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio. I would like to invite you for EARLY ACCESS right now.Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga! Hope to see you on the inside!To apply for FREE entry for this space head on over to http://www.YogaBizCamp.com Follow me on Instagram at http://www.instagram.com/yogabizchamp
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