Podcasts about lasting value

In this month's episode, we discuss how we can actually achieve the goals that we want: saving for retirement college wedding building friendships traveling, being a generous person     Learn more at https://birchwoodcapital.com/writings/

Welcome to a new episode of Invest & Scale! Today, Gabriel and Jacobo delve into an exciting journey of entrepreneurship, investment, and real estate. They discuss Jacobo's transition from starting an E-commerce business in college to acquiring and scaling Airbnbs, and now venturing into the boutique hotel space. This episode highlights the progression from running product-based businesses to focusing on real estate with underlying assets, providing insights into acquiring cash-flowing properties and leveraging funds for expansion. Tune in as they explore the intricacies of real estate investment, the challenge of navigating through different business models, and the significant role of mindset in achieving business success. Whether you're an aspiring entrepreneur or an experienced investor, this episode is packed with valuable lessons and inspiration for your next big move.00:00 "Leveraging Real Estate for Business Acquisitions"03:11 Digital Marketing Skills Applied to Airbnb07:25 The Lasting Value of Real Estate Investments12:34 Hotel Valuation Through Cap Rate and Appreciation14:58 Shifting Focus: From Airbnb to Business Acquisitions17:50 Ideal Range for Hotel Acquisitions20:31 "Role of Real Estate in Business Acquisition"23:36 Challenges in Analyzing Unsold Properties28:15 Real Estate Investment Financing Strategy30:00 Prolonged Business Execution and Exit Strategy33:16 Strategic Investment and Risk Management36:40 Strategies for Financing Unreported Sales42:24 Real Estate Investment Strategy Overview45:08 Investing in Passion-Driven Business Ventures47:52 Cultivating Mindset for Business Success- Journey from starting an E-commerce brand from scratch.- Risk involved in starting a new business.- Progressing to acquiring businesses with underlying real estate assets.- Leveraging funds and raising capital.- Challenges faced and scale achieved.- Exit strategy from the E-commerce business.- Leveraging skills from E-commerce in the Airbnb marketplace.- Importance of having real estate as an underlying asset.- Challenges of product-based businesses vs. real - estate.- Building a portfolio and scaling the business.- Differences in strategy: starting from scratch vs. leveraging funds.- Selling the Airbnb portfolio to a private equity fund.- Regulations affecting Airbnb and advantages of boutique hotels.- Boutique hotels as commercial Airbnbs with different valuation methods.- Strategy to force appreciation through operations.- Perceptions about real estate being slow and for older people.- Differences between investing in real estate and classic business acquisitions.- Market and off-market strategies.- Dealing with brokers and establishing relationships for deal flows.- Challenges and competition in finding suitable properties.- Analyzing and structuring deals for boutique hotels.- Financing strategies: loans, equity, and bridge loans.- Overcoming risks and ensuring assets cover debts.- Focus on experiential stays and amenities.- Creating unique and attractive projects.- Collaborating with entrepreneurs and using real estate for tax benefits.- Offering diversification and passive income for investors.- Importance of mindset in business.- Visualization and belief in long-term goals.- Podcasts, books, and continual learning.- Importance of networking and personal growth.Resources:https://www.linkedin.com/in/jacobo-hernandez-747299128/https://freedomvestcapital.com/

In this episode, Holly Pickett, professor of English at Washington and Lee University, shares her experience with Shakespeare, from an unconvinced high school student to an early modern drama scholar, and discusses the transformative power of teaching on the playwright. She encourages her students to not just read the text, but to experience it – and talks of ways to bring Shakespeare “to its feet.” With her own research extending beyond the English department and into subjects of history and modern TV, she delves into the enduring value of humanities in an ever-changing world and reflects on how studying Shakespeare can offer insights into the core questions of what makes all of us human.

On this episode of Driving Insights, we dive into the art of building genuine value in every customer service visit. Learn how each interaction, from the first phone call to follow-up, can foster trust, strengthen customer relationships, and boost retention. We'll explore strategies to create a seamless and memorable experience that keeps customers coming back, transforming routine visits into lasting connections. Tune in to find out how simple adjustments in communication, preparation, and follow-through can make a big impact on your Fixed Operations department's success. Episode 39 Homework - ⁠⁠Download

Episode 148 with Emeka Obiwulu, Founder & CEO of The Offshore Lab (TOL). With over two decades of global experience in engineering and project delivery, Emeka has led impactful projects across continents, emphasising sustainable, community-driven solutions that prioritise local engagement and long-term growth. At The Offshore Lab, Emeka focuses on harnessing technology to empower communities, foster innovation, and unlock local potential.The Offshore Lab offers integrated services in project delivery, consulting, and capacity building, specialising in sustainable innovation for both onshore and offshore operations. Emeka shares insights from leading major projects, like the Wing-E redesign at Murtala Muhammed International Airport, and impactful community initiatives such as The Badamia Home ICT Junior Lab.What We Discuss With EmekaExploring the philosophy behind The Offshore Lab's commitment to moving beyond "short-termism" in African project deliveryHow can investing in technology infrastructure become a catalyst for economic growth across AfricaHow does The Offshore Lab ensure that its infrastructure projects deliver lasting social and economic value to the communities they serve? What methods does TOL employ to actively involve local talent and communities in project delivery, ensuring they benefit directly from each initiative?Why is a maintenance culture often lacking in African projects, and what steps can be taken to foster a stronger commitment to ongoing upkeep and sustainability?Did you miss my previous episode where I discuss Policy, Growth, and Advancing Implementation of the AfCFTA Protocol on Digital Trade in Nigeria with Prachi Agarwal and Alberto Lemma? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamuConnect with Emeka on LinkedIn at Emeka Obiwulu, and Twitter (X) @theoffshorelabDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

The Army will find out whether so-called sustainable building materials will hold up to the wear-and-tear of military construction. It's using such materials to build new barracks for the First Multi-Domain Task Force at Joint Base Lewis-McChord ... near Tacoma, Washington. Joining me with more about this project … the principal deputy assistant Army secretary for installations, Paul Farnan. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bhagavatam Study 19 - 1.5.11 - 16 Devotion Alone Brings Lasting Value To Anything by Exploring mindfulness, yoga and spirituality

After his talk with Lee Benson on the Let's Go Win Podcast, JM Ryerson dives deep into the world of value creation. JM shares profound insights on how to create lasting value in any organization by setting clear goals and expectations. He emphasizes the importance of reverse engineering your objectives, understanding the daily actions needed to achieve them, and ensuring that the right people are in the right positions. It's not just about having a goal, but about knowing the steps to reach it and having the right team members to fulfill their roles effectively.JM also discusses the significance of setting basic, clear expectations and the power of regular check-ins to provide support and recognize achievements. He highlights the importance of having a one-sheet document outlining core responsibilities and how each role contributes to the company's overall success. By fostering an environment of encouragement, praise, and recognition, leaders can motivate their teams and drive the organization towards its goals. Tune in to learn more about creating a high-performing team and achieving sustainable success.Listen to the full episode: https://www.buzzsprout.com/1105955/15151235Watch on YouTube: https://youtu.be/NGm60PaxyeQ Visit Let's Go Win Website: http://www.letsgowin.com

Hello Phenomenal People of Purpose 

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab.

JOIN SHERI HORN HASAN @KARMIC EVOLUTION DOT COM FOR THIS WEEK'S ASTRO NEWS YOU CAN USE PODCAST @ 11 a.m. PT & 2 p.m. ET to learn more about how heavenly movements affect us all…The Leo Full Moon, followed January 26 by the exact square of the Aquarius Sun to Jupiter, warns us to not get overly optimistic about who seems to be the current GOP leader in the upcoming U.S. presidential election. That's because Uranus's January 26/27 station direct in Taurus may change our perspective by “making us conscious of imperfection,” as Erin Sullivan puts it.Join us for a wider discussion of this & more Astro News You Can Use, including a look at Nikki Haley's chart, which reveals how—just like in U.S. House speaker Mike Johnson's chart—her Nodal axis was hit by as square from the October 28 lunar eclipse. In addition, how the January Sun/Pluto conjunction in Capricorn fell smack on her natal Capricorn Sun & how that's manifested thus far! Both will have the upcoming March 25 lunar eclipse in Libra trine their Aquarius North Nodes so we may not want to count either of them out just yet, we shall see…Meanwhile, as Venus has joined Mercury & Mars in Capricorn, the latter two conjoin January 27, bringing messages from the military generals in Israel that the plan to eradicate Hamas entirely is all but impossible. Mars in Capricorn, known as “the general” has sent messenger Mercury to negotiate a new Israeli ceasefire/withdrawal & hostage release in the form of CIA director William Burns. All this as the Mars & Mercury squares to wounded healer Chiron in Aries continues to reveal the worsening conditions in Gaza in terms of lack of food, water, & medicine as disease begins to spread.Meanwhile, we discuss too how the upcoming April 8 solar eclipse in Aries energy may begin to manifest now because the Nodes have already hit the sensitized eclipse degree of 19'24” Aries! Learn more about how this works as well as other important Astro News You Can Use when you join us for this week's latest “Karmic Evolution's Astrologically Speaking!” podcast @ KARMIC EVOLUTION DOT COM! See you there! Namaste...

It was another week of exciting news in the world of AI! Paul and Mike discuss recent ChatGPT announcements from OpenAI's inaugural DevDay, xAI's announcement of their new conversational AI agent Grok, and Gavin Baker's analysis of enduring foundational models. There is lots to catch up on and understand, tune in to learn more! 00:02:26 — OpenAI made big ChatGPT announcements at DevDay and unveiled “GPTs” 00:19:33 — xAI and Elon Musk announced Grok, xAI's new conversational AI Agent 00:30:28 — AI watcher, Gavin Baker, breaks down the future of foundational models 00:37:17 — Microsoft 365 CoPilot is now available for select enterprise customers 00:40:53 — Hubspot acquires Clearbit 00:43:01 — AI godfather Yann LeCun warns against AI one-percenters monopolizing power  00:47:01 — AI leaders submit letter of concern to Biden over open-source AI development 00:48:50 — AI company creates chatbot of AI journalist and commentator, Sinead Bovell, without her consent Meet Akkio, the generative business intelligence platform that lets agencies add AI-powered analytics and predictive modeling to their service offering. Akkio lets your customers chat with their data, create real-time visualizations, and make predictions. Just connect your data, add your logo, and embed an AI analytics service to your site or Slack. Get your free trial at akkio.com/aipod. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

Focus On That Which Will Last: These are words that save me ALL THE TIME in my personal and professional life. But what does this look like in studio music teacher life? That's what we're looking at in episode 144. Find the shownotes for this episode at christinawhitlock.com/episode144 --- Send in a voice message: https://podcasters.spotify.com/pod/show/beyondmeasure/message

Many business owners have overlooked the importance of creating value for people, often focusing on transactional relationships rather than transformative ones. However, investing time, energy, and resources to provide value to our people not only builds a positive reputation but also fosters meaningful relationships and strong connections.In this episode of Best Places to Lead, we dove into the mind of such a leader - Thomas Brainsky, the CEO behind Elite Operations, Bonifate, and ProfitMax. Reflecting on his own experiences, Thomas shared the wisdom he wishes he had known 20 years ago and the valuable lessons he has learned along the way.In this episode, we discussed:• How Thomas rebuilt trust in the aftermath of a company-shattering incident.• The transformative power of humility, vulnerability, and hyper-transparency in fostering strong relationships with employees.• The complexities and considerations of organic growth versus buy and build strategies.If you were seeking guidance on leadership, transparency, and navigating the ups and downs of entrepreneurship, this episode was a must-watch.Connect with Thomas:On his LinkedIn: https://www.linkedin.com/in/thomas-brainsky-2453152/

Jim Gildea and Rich Allen of Regal Bath & Kitchens discuss what's trending in bath and kitchen remodeling. From cabinets, backsplashes and counters to showers and universal designs, they explain the remodeling process that can lead to good looks and added value. Original broadcast archive page with expanded content https://rosieonthehouse.com/podcast/on-the-house-hour-popular-remodeling-trends-with-lasting-value-with-regal-bath-kitchen/

Click here to connect with the Our Given Purpose Ministry Read Today's Assigned Passages Tuesday, March 28, 2023 Deuteronomy 9:1-10:22, Luke 8:4-21, Psalm 69:19-36, Proverbs 12:2-3 A Lasting Value by founding writer Torrie Slaughter for Our Given Purpose® Torrie is a media ministry consultant who works with Christian women and faith driven organizations to build their ministry team. She is the Blueprint Specialist uncovering root problems to construct solutions. Want to hear more? Tune in and listen to Talking on Purpose with Torrie every Friday via YouTube. --- Send in a voice message: https://podcasters.spotify.com/pod/show/torrie-w-slaughter/message

July 26, 2022 Daily Devotion from Lutheran Hour Ministries

Join Gary along with one of our Interior Designers Sam Magee and Design Consultants Aaron Whaley as they discuss everything about cabinets. Including, semi-custom, custom, quality, and the art of cabinets.

This episode looks at Proverbs 12:19, “The one who tells the truth will endure forever, but the one who lies will last only for a moment.” Only true, faithful speech can bring lasting value. Lying may succeed for a moment, but the foundations are faulty, and liars will be exposed for what they are in the end. May we speak truly, and may we discern righteous and wicked speech with an eye toward leaving value for coming generations.

Agatha Chang LinkedInGRAIN Group WebsiteWinning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term, a book by David M. Cote.The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value, a book by Frederick Reichheld

Bible Study & Devotional Day 87 (March 28, 2022)

The currency of the kingdom of God will always be people. Jesus began his ministry by finding 12 disciples in whom he could invest - not projects, or buildings, or courses, or initiatives, but people. Bread church exists to carry on this mission and to invest in people - both those who are near and far off. When we give our financial resources to the church we are investing in this currency. We're looking to see people from all backgrounds, experiences, and understanding of faith grow to become more and more Jesus-like. In so doing we're acting in faith and helping build God's kingdom of peace and justice and mercy and freedom here and now.

ONLY A FEW can bring lasting impact. Lasting VALUE. And that's exactly what my guest Donald "The Voice" Gadson does. After delivering over 8,000 unique voiceovers over the last decade. Everything from TV commercials, radio ads, audio books, YouTube vlogs, podcast intros and so much more has led him to realize anyone can do this. But the goal for me, The real win, is to always offer more value than expected and this episode is no different. Donald brought VALUE... This episode is full of gems We talked about... His journey into VO Becoming a father His faith and how it connect to his parenting and MUCH MUCH More Follow on Instagram @donaldthevoice @4fitfatherhood @ucancallmecoach Grab your FREE copy of 7 Steps To Being "Healthy and Fit" --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/4fitfatherhood/support

What do YOU want to make last? Want to support my shows? You can, just visit this link at Paypal, or go to SupportKenneth.com to add your monthly contribution to keep the lights on! Check out my YouTube Channel of Photography Talks, my 6x6 Portraits Blog and my Daily Photography Podcast. Thanks! --- Send in a voice message: https://anchor.fm/kenneth-wajda/message Support this podcast: https://anchor.fm/kenneth-wajda/support

The notes for this episode can be found at www.herbertmarketinghelp.com --- Send in a voice message: https://anchor.fm/herbertsmarketinghelp/message

Stargazers across the Pacific Northwest were treated to quite a light show in late March when the errant reentry of a spent rocket sent fireballs streaking high overhead. The uncontrolled disintegration of the rocket rained debris onto eastern Washington state, where fortunately no one was hurt. While the search for mangled rocket parts goes on, the event also provided a great learning opportunity for researchers that could foreshadow a space junk warning system.

Toby Gayner - True & Lasting Value - Ecclesiastes 3 - March 14th, 2021 by King of Grace Church

Sermon Notes

This is week four of our sermon series The Pursuit of Fulfillment with Mike Sorcinelli.

In this episode, we are joined by Scott E. Page, a Professor of Complex Systems, Politcal Sciences, and Economics at the University of Michigan, Ann Arbor. Scott is an external faculty member at the Santa Fe Institute and is an author and speaker who has worked with Google, Bloomberg, Blackrock and NASA. Today, he discusses his book, The Diversity Bonus. What was covered Why diversity within teams must be based on cognitive differences and not solely differences in identity How the best problem-solvers and forecasters use several models and equations to assess the best strategy for solving complex economic issues Why cognitive diversity is a strategic asset given its impact on high-value problem solving, predictions and strategic planning Key Takeaways and Learnings The Diversity Bonus; the added value that comes from team members thinking about problem solving differently, bringing different tools together and how to realize this bonus Avoiding the ‘siren call of sameness' – why business leaders go wrong in employing people that are similar in identity and experience If you have one way to look at the world you would be better off flipping a coin to support your business decision making Links and Resources Mentioned in this Podcast Get in touch with Scoot Page via email, Facebook or LinkedIn The Diversity Bonus: How Great Teams Pay Off in the Knowledge Economy (Our Compelling Interests), a book by Scott E. Page University of Michigan, Ann Arbor website Santa Fe institute website Course taught by Scott Page 'Model Thinking' Other mentions: Cinematch, Bell Labs, Kaggle, Molex, InnoCentive, CalTech The Big Short, a movie by Adam McKay Expert Political Judgement, a book by Philip E. Tetlock The Chessboard and the Web, a book by Anne-Marie Slaughter The Success Eqaution, a book by Michael J. Mauboussin Cognition in the Wild, a book by Edwin Hutchins The Pause Principle, a book by Kevin Cashman

Glenn van Zutphen is joined by Sonja Piontek, Founder & CEO, Sonnenkind as they talk about how to inspire people and give them the right tools to create real value themselves during this global crisis and maybe even write a best-selling book like her UltraCreativity - The Experiment. 

Toda empresa va a tener clientes empoderados que sean promotores de tu marca y otros que sean detractores. Es parte de la vida de la firma saber qué hacer con cada uno de estos grupos. Pensemos en maneras de extraer información de la expriencia del cliente para asegurarnos de que la empresa sea sostenible.Libro “The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value”, por Frederick F. Reichheld(https://www.amazon.com/Loyalty-Effect-Hidden-Profits-Lasting/dp/1578516870)Columna “La dictadura del consumidor”, por Ben Schneider(https://elcomercio.pe/economia/dictadura-consumidor-ben-schneider-426460-noticia/)

Paul looks at Mark 14 : 3 - 9. In these difficult days of the COVID-19 it is a good time to consider how we have been living our lives. Jesus challenge his followers, due to a woman’s extravagant act, to reconsider their priorities and focus.

Psalm 90 (ESV) Book Four From Everlasting to Everlasting A Prayer of Moses, the man of God. 90 Lord, you have been our dwelling place[a]     in all generations. 2 Before the mountains were brought forth,     or ever you had formed the earth and the world,     from everlasting to everlasting you are God. 3 You return man to dust     and say, “Return, O children of man!”[b] 4 For a thousand years in your sight     are but as yesterday when it is past,     or as a watch in the night. 5 You sweep them away as with a flood; they are like a dream,     like grass that is renewed in the morning: 6 in the morning it flourishes and is renewed;     in the evening it fades and withers. 7 For we are brought to an end by your anger;     by your wrath we are dismayed. 8 You have set our iniquities before you,     our secret sins in the light of your presence. 9 For all our days pass away under your wrath;     we bring our years to an end like a sigh. 10 The years of our life are seventy,     or even by reason of strength eighty; yet their span[c] is but toil and trouble;     they are soon gone, and we fly away. 11 Who considers the power of your anger,     and your wrath according to the fear of you? 12 So teach us to number our days     that we may get a heart of wisdom. 13 Return, O Lord! How long?     Have pity on your servants! 14 Satisfy us in the morning with your steadfast love,     that we may rejoice and be glad all our days. 15 Make us glad for as many days as you have afflicted us,     and for as many years as we have seen evil. 16 Let your work be shown to your servants,     and your glorious power to their children. 17 Let the favor[d] of the Lord our God be upon us,     and establish the work of our hands upon us;     yes, establish the work of our hands! Footnotes: Psalm 90:1 Some Hebrew manuscripts (compare Septuagint) our refuge Psalm 90:3 Or of Adam Psalm 90:10 Or pride Psalm 90:17 Or beauty

With Jesus, we are more than our greatest failure as well as more than our greatest success.  

  Altamash ( @ALJVD ) stops by shares his experience of stepping out of investment banking to pursue his passion of photography. Along the way we argue about climate change (finally some disagreement on the show), touch of best practices for dealing with tough clients, and the tension between planning shoots vs being in the right place at the right time. Altamash releasing some keys of wisdom for anyone breaking into the creative scene, from pricing to contracts--he shares his failures so that you might avoid those same pitfalls. Find and Follow Altamash on instagram at:  https://www.instagram.com/aljvd/ Thank you for listening--Don't be selfish, share this with a friend. You can find me here ---> http://www.instagram.com/lucasskrobot https://www.linkedin.com/in/lucas-skrobot/

Whether you work in sales directly or work with sales, you may wonder how you can work more effectively with procurement and provide long-term value in your client-vendor relationships. Kendall Cowdrey, a senior procurement facilitator at a Fortune 500 organization, knows a thing or two about developing lasting relationships. She offers expert advice in our new podcast interview. Kendall explains how often vendor sales team should interact with the various departments to understand unique business unit priorities. Read More

Whether you work in sales directly or work with sales, you may wonder how you can work more effectively with procurement and provide long-term value in your client-vendor relationships. Kendall Cowdrey, a senior procurement facilitator at a Fortune 500 organization, knows a thing or two about developing lasting relationships. She offers expert advice in our new podcast interview.Kendall explains how often vendor sales team should interact with the various departments to understand unique business unit priorities.Read MoreSupport the show (https://p2q.link/donate)

Sarah E. Toms is an Executive Director and co-founder of Wharton Interactive where she has built award-winning EdTech teams that develop highly engaging games and simulations, which are played by tens of thousands of students globally. Her drive to modernize, transform, and democratize education led her to co-invent simpl.world, an open-source simulation framework. As an entrepreneur for more than a decade and a demonstrated thought leader in the technology field, Toms has founded companies that build global CRM, product development, productivity management, and financial systems. She is dedicated to supporting women and girls in technology through her work with the Women in Tech Summit and techgirlz.org. Follow her on Twitter at @SarahEToms.   Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. His expertise centers on topics such as customer relationship management, lifetime value of the customer, and strategies that arise from these data-driven tactics. Fader is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and he has been interviewed in The Wall Street Journal, APM’s “Marketplace,” NPR’s “Planet Money,” ABC’s “Good Morning America,” Forbes, and more. Follow him on Twitter at @FaderP.   Questions   Could you tell us some of the things that really propelled you to take it a step further especially focusing on the difference between customer centricity and customer lifetime value and how an organization can really identify what that is for them. In the book you also focused on the difference between customer centricity versus product centricity. Could you share with us a little bit about that?And do you find that organizations are shifting more towards customer centricity and less in the product realm? Could you share with our listeners what are some necessary elements that help to support customer centricity in an organization? How is it that you integrate the CLV (Customer Lifetime Value) and align the customer service strategy with a proper CRM solution? Could you share with us a little bit about the loyalty programs in terms of does every organization need a loyalty program in order to have an effective or have a true reflection of what their customer lifetime value is to understand the whole metric process? Based on your experience, your research, your exposure, different interactions that you've had with different people. How do you view customer experience today and what do you think it will look like 5 to 10 years from now? Could you share with us maybe one online resource, tool, website or app that you absolutely cannot live without in your day to day operations? Are there any books that have had really great impacts on you that you'd like to share with our listeners that you think will help them in their own journey? Could you share with us, maybe one thing that's going on in your life right now that you're really excited about - either something that you're working on to develop yourself or your people? Where can our listeners find you online? What’s one quote or saying that during times of adversity or challenge you revert to that quote to help you to become refocus and to get back on track?   Highlights   Peter shared that they build a bridge from the first book to the new one and to the simulation that was mentioned that Sarah has developed. So, the first book was about this radical idea that a company can potentially make more money and have more sustainable, defendable success by focusing more on the differences among its customers by celebrating heterogeneity, that if we can figure out who the right customers are and kind of double down on them, enhance their value, find more like them, that that could do better than just obsessing over version 2.0 of the product. But the thing about the first book, it was good, and he hopes that if people haven't read it, they will but it was more definitional, motivational, aspirational, here's this concept, here's what it can do for you, here's the problems with a lot of companies out there that are failing to go in this direction. So, it was trying to get people to kind of wake up, but it didn’t really give them specific guidance how to put one foot in front of another and that's one of the things that he and Sarah have tried to do with their simulations and this new book basically takes a lot of those ideas and kind of crystallizes them, goes beyond just the simulation, makes them very real, talk about real companies, real actions.   Sarah shared that what was interesting to them was when they started writing the book they actually started to create sort of this Frankenstein, it was a combination of a simulation manual and some interesting stories and interesting content about customer centricity and how to actually put customer centric thinking into action and they brought it to their publisher and they said, “Get rid of the simulation stuff, flush out more about the book, make it a standalone piece if people want to run the simulation and read the book. That's fantastic.” But they really need something that engages folks who are working in the trenches day in day out and give them a clear guideline for how to become customer centric.   Peter stated that it goes back to some of the concepts in the first book was taking conventional business practices that they just accept as this is just how you run a business, you put the product first, that's all about what product should we develop, how do we fine tune it to meet the needs of the customer, distribution, promotion all about the old four P’s that we talk about in marketing. And we're saying, “Well no, actually let's build a business around the customers, the more valuable customers and have that.”And sort of say what product features will be most appealing, they say, “Here are the most valuable customers, what is it that they want?” And so, they start looking at product development and product management quite differently. Again, when he wrote the first book it was more about just this provocative kind of let’s do a 180 on the way we think about business. But they still stopped short of actually saying, here's an overall playbook which of course is the name of the new one to begin to not only embrace the metrics and all the “mathy” stuff that he likes to do but the thing more about how to build the right kind of organization, how to send the right kind of message, how to establish the right kinds of principles. Again, tremendous credit to Sarah for taking some of the best practices from the software world and bringing them over.   Sarah stated that at the end of the book they have a manifesto which really comes from her experience in technology and software development, where she experienced something very similar to what she’s learned now with partnering with Pete over the last four years…..five years that's happening in the marketing science world as well. And that is it, they're being inundated with all this data, there's data insights and data collection and it's becoming cheaper and easier and faster to just collect swathes and swathes of information about their customers and how they behave and what makes them buy etc. And the problem is that a lot of it is garbage and so we had something similar happen in the software development realm in the dot.com heydays where they had this tremendous capability with technology and the problem was they were really weighed down by old bureaucratic bloated software processes, she’s talking about waterfall where they had to write reams and reams of documentation and they weren't able to work leanly and be able to keep up with the technological advances in a way that was in line their our customers and their business users and what they actually wanted from the software that was being developed. And so, this sparked an idea as she was having these conversations with Pete and she said, I think what we really need for customer centricity is we need a manifesto as well. We need something that will really focus business people, it will give them just simple clarity around what is important and what they need to double down on with regards to customer centricity.   Yanique mentioned that the book is a playbook, anybody in an organization in a leadership role or non-leadership role can pick up the book and they will be able to have a guideline like step by step as to how they can really master customer centricity in their business, whether they're an organization that has customers that come in or they're an online business.   Sarah stated that the way that they've laid out the book from the playbook perspective is to really think about those different functional areas. Our goal with this to most definitely make sure that this was a cross-functional conversation. This playbook is not just for the sales person or the marketing person, this is for the data person, it's for the finance people, it's for the folks in H.R., the folks who are developing the products are indeed, this is for everybody. And it's really again pivoting and pivoting so that your customers are at the center but understanding that this heterogeneity at play within that customer base and how are you really going to focus in on what you need to do. So, when you're thinking about acquiring those customers, when you're thinking about retaining them and developing them, when you're thinking about having conversations with those in your technology team on how to tag them and track them and understand what information is actually important when it comes to figuring out who's valuable today, who will be valuable tomorrow and when I'm acquiring new customers who's more than likely going to be valuable to the organization and then taking all of those conversations and making sure that folks in your finance team understand what that means from the customer lifetime value standpoint.   Peter stated just to add one other example to that, he thinks Sarah mentioned that one of those elements being retention and development, they look at the array of new tactics that are available to either make your customers more valuable and have them stay around longer. So, things like a loyalty programme or a premium offering or customer experience or strategic account management and the problem is a lot of these tactics are so new, they just weren't done. They didn't exist a generation ago and so, companies don't really know which one to use when. When should be lean towards the loyalty program versus the premium offering? You really need a playbook to kind of lay out all these tactics and come up with a solid framework to give companies guidance about, don't invest in all of them but think strategically and have a good idea of would it makes sense to start one or pivot to another. So, that's just one example where they're starting to get much more tactical and starting to deal with issues that just aren't in what say your traditional marketing one or one type course.   Peter shared that for him, a big part of it is all about Customer Lifetime Value. And again, he acknowledged it's a bias because that's the kind of research that he has done, those are the kinds of models and activities that he has commercialized in a couple of different ways but to do customer centricity right, you have to be able to have that CLV (Customer Lifetime Value) magic wand, you have to be able to look at a customer's past interactions with you and say here's my best guess about what they're going to be worth in the future and to line up customers in that future looking way and to use those numbers and those differences across customers to really drive all these tactics. So, a lot of companies are eager to get into the tactics, they want to do that customer experience campaign but they're saying it won't be nearly as effective if you don't have a good quantitative assessment of the value of customers before and after you do that kind of campaign.   Sarah shared that one of the shining examples that they use a couple of times in the book is Electronic Arts. So, Electronic Arts is really one of the most mature organizations that they've seen with regards to customer centricity. Every day as players are playing their games they are collecting data about behaviours about what they know about who's more than likely going to be a high, medium and low value customer and they're feeding that information back to the game studios, they're letting them know, “For our high value customers, did this part of the game work the way we thought it was going to, did we see this as high engagement as we were hoping and if not why not and what do we need to do to pivot in the actual game development.” They're using information about these customers with how they advertise to them. So, not just saying, “All right well, here's our advertising campaign for this game, we'll put it out there, it'll be out there for a month, three months, five months.”They're using that information about their customers to actually fine tune how they target and attract the customers that they're looking to seek.   Yanique mentioned that it is definitely a combination of many different things all in one in terms of an organization looking at how the customer is interfacing with their product or their service, the frequency of them utilizing that product or service and of course to spend.   Sarah agreed and stated that RFM (Recency, Frequency, Monetary) is still key. RFM is a marketing technique used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary). To build on what Peter was saying about customer lifetime value in chapter 1, they spend some time delving into problems with CLV that they see that are common out there and mistakes that are being made with the calculation itself. So, CLV itself can be quite complex and there's lots of open source ways to leverage and create CLV calculations within your organizations. But they do spend some time going through the mistakes which should hopefully shine some light on how to be tracking and calculating CLV correctly in your organization.   Peter stated that on the CLV side, he learned so much not only from the research that he does and interacting with students and executives but through his first startup company called Zodiac where they were working with a wide variety of companies calculating the CLVs for them. And it was surprising because he really thought he is just bringing you the CLVs, “I am the expert here, take the CLVs and make money rain down from the skies.” But it was a great learning exercise for him to see the kinds of use cases that companies would come up with and actually, Sarah basically gave the list of them a few moments ago and she was talking about all of the different tactics that you need to understand and align and do in an accountable way - customer acquisition, retention development, with that customer experience campaign, it's not enough just to give people glasses of champagne when they walk into your store, you have to do the CLV calculation, you have to say how valuable were they before this campaign started, how much more valuable are they afterwards or better yet, more realistically, how many customers meaningfully increased in value and how many of them are the same as ever before. So, CLV gives us a really good lens not only to make decisions but to evaluate decisions after the fact and so again, just seeing the way that companies have been using it very creatively as far as he’s concerned across a wide variety of functions and by the way that includes getting outside of marketing and maybe in a bit we could talk about the idea of customer based corporate valuation. Let's get the CFO into this party as well so we could talk more about that but to the other part of the question, it also goes to having really good CRM systems which is a big part of Sarah's expertise.   When asked how do you know which one is the right CRM to go with, Sarah mentioned that unfortunately there aren't any great additions to CRM yet that they've seen. In her conversations with a number of the companies that appear in the book, L.A. Dodgers is a great example, they have had to build their insights outside, so they use salesforce and they're then doing the analytics sort of outside, their tracking all of their customers in their CRM but then they're running a different algorithms etc. in other systems which is unfortunate. So, she thinks Peter would agree that a lot of the companies that he has been working with they're having to kind of roll their own if you will because there isn't a good solution out there yet.   Peter agreed and stated that that is unfortunate. They were in the process, they were creating that solution through his company Zodiac, but Nike bought that firm which was of course a wonderful outcome but now it's all under the swoosh. So, he really hopes that companies can learn from those experiences. And again, a lot of that through that they're trying to convey in the book both laying out these frameworks as well as these specific company profiles that Sarah has been referring to.   Sarah stated that just to go back to the original question there was the whole point everybody thinks, “Okay well, customer service, it's to turn ugly ducklings into beautiful swans.”This is another point in the book is really think and this was to Peter's earlier point, we've got all of these sort of ways that we engage with our customers, ways to increase CX quality, ways to increase hopefully customer loyalty but it's very rare that you take somebody from your bottom tier from a customer lifetime value standpoint and boost them all the way up to the very top. And so, rather than think that you can do that and expend a tremendous amount of energy trying to achieve that impossible dream, just look at what you're doing and understand who you're serving from a CLV standpoint. So, customer service is really for your lower value customers and the same with loyalty programs like understand that that's who you're really targeting those types of programs to.   When asked if all organization needs a loyalty program - Peter stated no and a lot of companies are finding that the hard way because there's this lemming like behavior out there that, “Oh, we've got to have one too. It's a box that we need to check, some of our competitors have one.”So that's why they really try to come up with a framework that says, “Under what circumstances do you really need a loyalty program?” Sarah just said, if you think about it logically, a buy nine get one free just kind of a basic loyalty program, that's not appealing to your top platinum customers, they're going to buy from you all the time anyway.They're looking to deepen the engagement not necessarily just to buy more stuff.Whereas for those middle to lower customers if we could get them just to buy a little bit more often that that's how we can create more value out of them. So, a big part of it is that loyalty programmes are aimed more at the middle to lower tier of your customer value pyramid. And if that's where your main strategic focus is at a given time then great, that's the way to go but too often companies are thinking about the loyalty programme as something that would be appealing to or aimed at the tippy top customers. And again, they're with you not because of points, not because of bonuses, put it this way if that's why they appear to be really valuable customers, if it's all because of the goodies that comes from the loyalty programme, then they're not really loyal, then you're kind of bribing them to be with you. So, you want to find ways to appeal to the high value customers that's just a very different kind of thing, something like a premium offering where it's not a matter of giving them stuff, it's actually a matter of getting them to actually potentially pay a little bit more to kind of show their loyalty, to show that they want to have a different kind of relationship with you, that they want to have that kind of badge of honor to show that they're different than most customers. So, they're trying to bring some logic and discipline to things like loyalty programs and customer experience and customer service that they feel just doesn't exist anywhere out there to date.   Sarah shared that they actually have a new blog post or article coming out very soon that talks about customer experience and the fact that it is not customer centric.And they outlined this in their upcoming article. There are just a few small steps that organizations could be taking to become more customer centric when it comes to see CX. She alluded to this earlier in the conversation when they're talking about CX, they're looking at different ways to really reduce the friction that their customers feel when they're interacting with them, with their brand etc. And there are many different ways to measure CX and how they're doing with respect to CX, whether it be CX quality which is measured by effectiveness, ease and emotion or customer loyalty which is measured by advocacy otherwise known as a Net Promoter Score, enrichment and retention. And one of the problems that Sarah and Peter have is that these CX measurements, these metrics are one dimensional, they don't really tell them anything else that's happening with respect to their customer and that interplay with the brand. And so, what they've done with this article is they've created another framework where they're looking at the CX metrics, again switching costs and switching costs as they know are a way to measure another form of friction that their customers are experiencing. And so, what they've done in this new framework is they've said okay if they're looking at high switching costs against their CX metric and they're doing really well with customers, they've got caged customers but they're very loyal and they're happy to be with them. What they should be doing with them versus customers who have got a low CX metric and low switching can cost. So, those are their revolving doors if and that's where something like a loyalty program might come in. They don't have a lot of friction from the standpoint of staying with them, they want to try to raise that a little bit so they do stay with them more and they can extract a bit more value from them so a loyalty program would be perfect for them and then for anybody who is kind of stuck with them because of high switching costs but they've got high value, let's look at making them happier while they're kind of stuck with them. They want to keep them engaged and then hopefully once competition comes in or those switching costs may be lower, they still are able to retain them as high value customers.   When asked about tools and apps, Sarah shared that for her and her team, she’s still a technologist, she has had the absolute pleasure and honor of being able to write this book and really double down on the way she thinks about her customers that she’s designing technology for. Agile is what she lives and breathe by. So, she works with teams that are international, she brings the best of the best to the table and she doesn’t really care where their brain is as long as she gets to leverage their brain and being able to run lean teams is very important to her. And so, Slackis her go to and this is a way that she’s able to communicate very quickly and rapidly with her teams. And then also where she’s actually tracking software changes and her sprints and that kind of things, so they use GET Laband Jirato do a lot of that management. And that kind of approach, that lean approach is something that again they talk about in the playbook and the importance.   Peter shared that he’s addicted to Twitter, but whether it's for news, sports, entertainment but also just a whole bunch of people that he follows who are always looking for the best practices of how companies are using their customer level data. So, just the million anecdotes a day some good, some appalling but it's just a great way to learn a lot of different stuff and then make up your own mind about which is good, and which is not so good but good to have that kind of broad exposure. Peter shared that he doesn’t read books anymore, Twitter is the firehose that really keeps him attached to the world.   When asked about books that have had great impacts, Peter stated that he has a couple, but he’s actually very interested to see what Sarah has to say because as she was starting to develop this simulation and then write the book, she took a whole bunch of books off his shelf and kept some of them a little too long actually. So, it would be interesting to hear which one she said were the ones that really shaped her thinking the most, but he'll share which one is at the top of his list. It’s an oldie but a goodie and it’s really one that got a lot of these ideas started, it's a book called The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick Reichheld. Kind of interesting, he's a Bain Consultant, not an academic and this was a book he wrote back in 1996 which is ‘500 years ago’ for all intents and purposes and basically laid out this idea that not all customers are created equal and if we could figure out who the just right ones are then all of these great things are going to happen, there will be this virtuous cycle once we find those customers because they'll will stay with us longer, they'll buy more often, they'll be cheaper to serve, they'll be strong advocates for us, they'll make a lot of referrals. And so, it was laying out this idea that loyalty manifests in lots of different ways and provides this kind of multiplier source of value, it's just a matter of figuring out who those just right customers are and they kind of stopped short of that, they didn't talk about lifetime value and so on. But he thinks it really was something that started this conversation and a lot of us today especially the younger generation thinks that we've been talking about these ideas forever but really until the mid 90s they were just not part of the conversation.   Sarah agreed with Peter and stated that she did so much wonderful reading and thanked Peter for your amazing library and contribution to that. She mentioned at the beginning of the interview that their guiding goal with this book was to land in that cross functional space and to really try to ignite a conversation about really the organizational and cultural changes that must happen cross functionally in organizations in order for customer centricity to really take root and she stumbled on this book called The Silo effect: The Peril of Expertise and the Promise of Breaking Down Barriers by Gillian Tettand it is a fantastic book, it's one case study after another of where breaking down the siloing effect that happens in organizations where that has been good for some organizations and where it's existed, where it's been really perilous and difficult. So that's one book she most certainly recommends. The other book that she recommends is The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, but this gentleman has it right, you shouldn’t be trying to overdo it with every single customer, and he has written some incredible books in the CX space as well.   Yanique shared, I am familiar with Frederick Reichheld, I read a couple of years ago when I just started this business, The Ultimate Question: Driving Good Profits and True Growth, I haven’t read The Loyalty Effect but he definitely opened my mind up when I read the Ultimate Question.   Peter stated that he’s glad that Yanique made the connection. He (Fredrick Reichheld) laid out these ideas but in 1996 but it wasn’t until 5, almost 10 years later that he kind of translated them into the Net Promoter Score, this is the metric that’s going to help us identify companies that have been doing a good job at finding those customers and deepen those relationships. So, a lot of people think that Net Promoter Score just sort of appeared in the early 2000s, but it was really decades of work and thinking and just careful consideration by Fredrick and his colleagues at Bain that made that possible. And again, that revolution he thinks sparked a lot of the work that we’re doing and great admiration for the folks over there and enjoy his own collaboration with them.   Peter shared that he’s super happy to talk about his new startup.He mentioned the idea of customer based corporate valuation, let's get the CFO involved in this customer centricity thing. So, he has a new company called Theta Equity Partners, thetaequity.comand that's exactly what they're doing. It's a finance play, they're actually working with a bunch of private equity firms, Late-Stage Venture Capitalist, talking to some Hedge Funds to basically say, “Let's value your company from the bottom up, let's look at how many customers you are acquiring, how long are they staying, how many purchases are they making, how valuable those purchases, add all that stuff up and say that will give us more visibility and more understanding of the value of a company than the traditional Wall Street approach.”So, they're doing this for real and it's really working and it's actually creating a meaningful dialogue between CFOs and CMOs that has just never existed before, so it's been just a thrill to expand the conversation in a direction that he never thought he’d even be capable of doing but to see how receptive the finance and investment audiences for the stuff.   When asked if there was anything is there anything, she’s working on to develop herself or her people - Sarah shared that she is. About a year ago she launched a new team at the Wharton School called Wharton Interactiveand they are building platforms to transform education. So, when you're looking at creating experiential learning in classrooms, it's expensive, it takes a long time, it's hard to change and fine-tune once you've launched experiences and really what she has discovered over the last six years being in this niche in EdTech is that platforms provide a way that forward where we can start to build truly transformational experiences for less cost and ones that we can then fine tune and learn from and so they're leveraging ultimate reality gaming,they're leveraging even smaller things like text messaging and social media patterns to really create social learning and don't democratizing that educational experience for the learners. So, a lot of the work that she has been doing with Peter in understanding and fine-tuning folks’ eyes to heterogeneity with customers, she has been starting to think about how they bring that into learning space and creating more fine-tuned and tailored experiences for the learners knowing that not everybody learns the same way. So, that she’s very excited about, very proud of you can find out more about what they're doing at www.interactive.wharton.upenn.edu.   I'm especially intrigued by Sarah's approach to education, I do think it's something that will definitely impact customer experience in the long term. When I think about my daughter who is 13 years old and some of the challenges that they have in schools, trying to get through to these children with the information that they're trying to simulate. I find that we're teaching children in 2019, but we're using methods that were applicable in 1975 and it's clearly not reaching the audience that we're trying to reach now, they just need to be stimulated in a higher way. And so, I hope some of the work that you are doing, it materializes that it can stretch to different parts of the world like Jamaica. Because I don't know what it's like in the USA, I'm sure you probably have you greater exposure to better opportunities, but here, I can see that the methodology that they are using is definitely not as impactful and I think based on what you are saying if hopefully that can become more widespread in the long term these children who will become business owners or employees in organizations that we’re all going to have to be customers of it would be great for them to have that experience from early, Yanique mentioned.   Sarah shared that she has a 10-year-old son, she also has 3 teenage daughters and we're not just teaching the same way we did in the 1970s, we're teaching the same way we did in the 1900s, so there is a lot of work to be done in moving the needle and with a lot of pride.They're doing some amazing work at the Wharton School and it's with great partners like Peter Fader who are willing to take the leap and who are also pushing and challenging teams like hers to think outside the box and bring something new to the table for the learners.   Peter shared listeners can find him at – www.petefader.com www.thetaequity.com www.customercentricitymanifesto.org   Sarah shared listeners can find her at – Linkedin – Sarah Toms Twitter – @SarahEToms www.interactive.wharton.upenn.edu   When asked if there is a possibility for the playbook to be developed into an online course, Peter shared that he has some older online courses that are more about the kind of original aspirational, definitional, motivational stuff. The best thing that they have is the new customer centricity simulation, that really brought them together.   Sarah shared that they've got the existing simulation, it's usually played in teams and usually played with faculty or teachers who are facilitating the experience and so they've got that experience. Her team is also starting to work on a steam-based game, so folks who are interested in learning can just go to steam and they'll be able to download a single player game from that marketplace. And then she also has designs to work with Peter on creating something in the alternate reality gaming space on their arc platform and that will be a massive online offering, hopefully not too far down the road from now.   Sarah shared that she has a quote, and this is from the founder of the University of Pennsylvania, Benjamin Franklin. This is a quote she loves, and it is her world, it's “Tell me and I forget, teach me and I remember, involve me and I learn.”     Links   The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick Reichheld The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers by Gillian Tett The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon The Ultimate Question: Driving Good Profits and True Growth by Frederick Reichheld

Jeremy has a conversation with Alan Fine, President and CEO of Elleutte. They discuss how Alan's newest venture, Elluette is taking on the challenge of helping to improve how we treat each other and the planet and how these two things are related. As he explains, Elluette is more of a movement to organize the way we address sustainability challenges that is long overdue. And that it's crucial to develop the awareness of business leadership and inspire them to understand their true purpose of providing real value to all of the planet's stakeholders. Support the show (http://patreon.com/highwaytohealth)

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:26] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:36] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:35] - Roger offers an example of the two types of thinking systems by discussing the election. [12:33] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:42] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [20:14] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:46] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [28:11] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:49] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [36:10] - Roger talks about the techniques he uses in his public speaking. [39:21] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [43:06] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:41] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [50:16] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogDooley DirectCollege ConfidentialThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Everything in this life depreciates, or does it? We'll explore treasures with lasting value from Matthew 6. 

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:05] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:14] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:13] - Roger offers an example of the two types of thinking systems by discussing the election. [12:12] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:21] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [19:52] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:25] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [27:50] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:27] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [35:48] - Roger talks about the techniques he uses in his public speaking. [39:00] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [42:44] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:19] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [49:56] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

This session explores how commemorative events can generate long-term positive impacts. Civil War Sesquicentennial coordinators from Kentucky, Ohio, and Virginia will discuss new models for commemorations that promise to support services and programs that continue long afterward. Download at: http://resource.aaslh.org/view/creating-lasting-value-through-commemoration-of-the-civil-war-150/

Welcome to episode #278 of Six Pixels Of Separation - The Twist Image Podcast. Do you know what the ultimate question for your business is? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Recently, Reichheld (along with co-author, Rob Markey) published a newly updated version of his 2006 seminal book, The Ultimate Question (now titled, The Ultimate Question 2.0). So, in case you were wondering, the ultimate question is: "How likely is it that you would recommend this company to a friend or colleague?" A businesses ability to not only understand the answer to this question, but to benchmark their success, led Reichheld to create and champion the Net Promoter Score System - which companies (the world over) now use to define how much love their consumers have for them. It was an honor that Fred agreed to take part in this chat. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel. Running time: 34:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Fred Reichheld. Co-author of The Ultimate Question 2.0 (with Rob Markey). Net Promoter Score. Fred's other books include The Loyalty Effect and Loyalty Rules! This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel. Tags: advertising bain bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn customer service digital dads digital marketing facebook facebook group fred reichheld hugh mcguire in over your head itunes julien smith librivox loyalty rules managing the gray marketing marketing over coffee media hacks new marketing labs new promoter score system online social network podcast podcasting pressbooks rob markey six pixels of separation social media 101 social media marketing strategy the loyalty effect the ultimate question the ultimate question 20 trust agents twist image

http://www.learningtimes.net/aaslh/podcast-creating-lasting-value-through-commemoration-of-the-civil-war-150/feed/ 0