Podcasts about i cover

On tonight's show: Chick Webb, In A Little Spanish Town Kansas City Six, Countless Blues Artie Shaw, Dr. Livingstone, I Presume? Ella Fitzgerald, Stairway to the Stars (Single Version) Erskine Hawkins & His Orchestra, Nona Billie Holiday, I Cover the Waterfront Gerry Mulligan, Disc Jockey Jump Lena Horne, Cole Porter Medley Ahmad Jamal, No Greater Love (Live) Sonny Clark Trio, Softly As In a Morning Sunrise Herbie Mann, Consolacao (Consolation) Shirley Scott with Stanley Turrentine, Deep Down Soul

On tonight's show: Duke Ellington & His Orchestra, Take The "A" Train Duke Ellington, Bojangles Duke Ellington, Don't Get Around Much Anymore Duke Ellington, I Got It Bad (And That Ain't Good) [Live] Duke Ellington, Sophisticated Lady (Live) Duke Ellington with Rosemary Clooney, Blue Rose Johnny Hodges and His Orchestra, Honey Hill Paul Gonsalves, I Cover the Waterfront Duke Ellington And His Orchestra, Medley: Kinda Dukish, and Rockin' in Rhythm Duke Ellington, C Jam Blues Duke Ellington, Mood Indigo Duke Ellington & Ella Fitzgerald, Let's Do It (Live) Duke Ellington & Ella Fitzgerald, Something to Live For (Live) Ella Fitzgerald & Duke Ellington, Just Squeeze Me (But Don't Tease Me) [Live at The Cote d'Azur]

On this episode of Agriculture Today, we'll learn more about the USDA funding freeze, weather patterns have changed, tariff risks, a new use for soybean oil, the latest ethanol production numbers, tight milk supplies likely in 2025, and pre-enrollment open for the new I-COVER program.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Wizard's Tower emerges once more, this time gathering in its clutches Donald Ryan, author of Don Bronco's (Working Title) Shell! Meta-narrative, eggs (sort of), truth (not really), experimentation, and more! Music played: "I Cover the Mountaintop" by Elephant9 https://elephant9band.bandcamp.com/track/i-cover-the-mountaintop

The love of nature is at the heart of the three albums by Elsa Nilsson, Brad Shepik and Layale Chaker that open today's set, which is then wrapped-up by the slow but unstoppable crescendo of Norwegian prog icons, Elephant9 and a very special guest, Terje Rypdal. Detailed playlist at https://spinitron.com/RFB/pl/19662601/Mondo-Jazz [up to "I Cover the Mountain Top"]. Happy listening!

On tonight's show: Hoagy Carmichael and His Orchestra with Bix Beiderbecke, Bessie Couldn't Help It Chick Webb, Deep In a Dream (1939, feat. Ella Fitzgerald) Harry James, All Of Me (Helen Ward vocals) Sonny Stitt, Skylark Eddie "Lockjaw" Davis, I Cover the Waterfront Duke Ellington, Kinda Dukish & Rockin' in Rhythm Brew Moore, Fools Rush In (Where Angels Fear to Tread) Art Pepper, Walkin' Shoes Art Pepper and Sonny Redd, What's New Art Pepper, Bewitched, Bothered and Bewildered Art Pepper, 'Round Midnight Stuff Smith, Undecided Jimmy Smith, Organ Grinder's Swing (feat. Kenny Burrell & Grady Tate) Yusef Lateef, Six Miles Next Door Dave Brubeck, Koto Song

Jazz masters on this episode: Louis Armstrong and His Hot Five, Ory's Creole Trombone Louis Armstrong and His Hot Seven, Potato Head Blues Artie Shaw, At Sundown Sidney Bechet, Si tu vois ma mère Sidney Bechet - Martial Solal Quartet, I've Got A Right To Sing The Blues Billie Holiday and Her Orchestra, I Cover the Waterfront Billie Holiday & Lester Young, Fine and Mellow Gerry Mulligan & Paul Desmond, Line for Lyons Gerry Mulligan & Ben Webster, The Cat Walk Duke Ellington with Ella Fitzgerald, Drop Me Off in Harlem Ella Fitzgerald, Misty Duke Ellington, Mood Indigo Duke Ellington and His Orchestra & Oscar Peterson, Take the "A" Train Count Basie and His Orchestra, Basie - Straight Ahead Count Basie and His Orchestra, That Warm Feeling  

On tonight's show: Peggy Lee, I Don't Know Enough About You Erroll Garner, I Cover the Waterfront Art Pepper, Nutmeg Julie London, Blue Moon Jimmy Smith, Embraceable You Ella Fitzgerald & Frank Devol's Orchestra, Goody, Goody Louis Armstrong & Duke Ellington, I'm Beginning To See The Light Gene Krupa (Anita O'Day vocals), Georgia On My Mind Oscar Peterson & Ray Brown, You Are My Sunshine (Live) Cal Tjader, Linda Chicana Abdullah Ibrahim, Just You, Just Me June Katz, Smooth Sailin' Stan Getz, Kenny Barron, Soul Eyes

Confessions: Num. 23:23 'Surely there is no enchantment against Jacob, neither ​is there any divination against Israel: according to this time it shall be said of ​Jacob and of Israel, What hath God wrought!' ​ ​Prayer Points ​ ​ 1. Thank God for being the God that answers prayers. ​ 2. I Cover myself with the blood of Jesus. ​ 3. I renounce every familiar spirit, and I reject their covenants, in the name of ​Jesus. 4. Every word, vision and dream that did not originate from the Holy Spirit, I ​render you null and void, in the name of Jesus. ​ 5. Every tree that God the Father has not planted for my life, be uprooted by ​fire, in the name of Jesus. ​

01- Maria do Ceu - Maria la Portuguesa 02 - Que Farei eu com Esta Espada 75 - Weihnachtoratorium (Bach^Harnoncourt)8 25 03 - À Flor do Mar 86 - Mesma Historia (Augustin Pantoja)1 18 04 - Sophia de Mello Breyner Andresen - Cello Suite 3 CM BWM1009 (Bach)1 03 05 - Vai e Vem 02 - Bella Chao2 30 06 - Quem Espera Por Sapatos De Defunto Morre Descalço 70 - Track 05 Finale0 40 07 - By The Seaside 86 - Track 04 Vocal1 10 08 - As Bodas de Deus 99 - Track 021 29 09 - Sagrada Familia - Dies Irae Requiem in Dm (Mozart)1 46 10 - Que Farei eu com Esta Espada 75 - Trauermarch (Karajan^Wagner)1 49 11 - Que Farei eu com Esta Espada 75 - I Cover the Waterfront (Billie Holiday)1 37 12 - Que Farei eu com Esta Espada 75 - Track 100 38 13 - Que Farei eu com Esta Espada 75 - Malbrough0 48 14 - Veredas - Track 061 31 15 - Veredas - Track 01 Vocal2 02 16 - Veredas - Track 042 06 17 - Veredas - Track 03 Vocal1 46 18 - Amor das Três Romãs 78 - Orfeo ed Euridice Aria (G Solti^Gluck)1 40 19 - Silvestre 81 - Track 01 Song1 09 20 - Mother - Trio in Eflat M D929 Andante3 31 21 - Bassin de JW 97 - Ami Entends-tu Vocal0 47 22 - Os dois Soldados Joao 78 - Track 021 00 23 - Silvestre 81 - Track 01 Song1 46 24 - À Flor do Mar 86 - Sonate for Violon Cymbali EMBWV (Kujiken)2 40 25 - À Flor do Mar 86 - Track 08 Song2 03 26 - O Último Mergulho 92 - Barber of Seville Largo Al Factotum4 32 27 - Conserva acabada 90 - Penkele (King Sunny Ade)2 28 28 - Recordações da Casa Amarela 89 - Track 031 26 29 - O Último Mergulho 92 - Track 08 Song1 57 30 - O Último Mergulho 92 - Track 023 04 31 - Comedia de Deus 95 - Vespro Della Beata Vergine (Jordi Savall)1 53 32 - Comedia de Deus 95 - 7 Last Words of Christ (Jordi Savall)1 37 33 - Bassin de JW 97 - Siegfried's Funeral March (Georg Solti^Wagner)1 16 34 - Bassin de JW 97 - Pot Pourri2 03 35 - By The Seaside 86 - Track 04 Vocal1 10 36 - Vai e Vem 02 - Track 061 15 37 - By The Seaside 86 - Track 02 Song0 20 38 - Bassin de JW 97 - Track 065 11 39 - Bassin de JW 97 - Track 07 Vocal0 41 40 - Bassin de JW 97 - Valse à 1000 Temps (Brel)1 44 41 - Vai e Vem 02 - Track 08 Finale5 05 42 - O Último Mergulho 92 - Salomé Dance of the 7 Veils (Karajan^R Strauss)2 02

01- Maria do Ceu - Maria la Portuguesa 02 - Que Farei eu com Esta Espada 75 - Weihnachtoratorium (Bach^Harnoncourt)8 25 03 - À Flor do Mar 86 - Mesma Historia (Augustin Pantoja)1 18 04 - Sophia de Mello Breyner Andresen - Cello Suite 3 CM BWM1009 (Bach)1 03 05 - Vai e Vem 02 - Bella Chao2 30 06 - Quem Espera Por Sapatos De Defunto Morre Descalço 70 - Track 05 Finale0 40 07 - By The Seaside 86 - Track 04 Vocal1 10 08 - As Bodas de Deus 99 - Track 021 29 09 - Sagrada Familia - Dies Irae Requiem in Dm (Mozart)1 46 10 - Que Farei eu com Esta Espada 75 - Trauermarch (Karajan^Wagner)1 49 11 - Que Farei eu com Esta Espada 75 - I Cover the Waterfront (Billie Holiday)1 37 12 - Que Farei eu com Esta Espada 75 - Track 100 38 13 - Que Farei eu com Esta Espada 75 - Malbrough0 48 14 - Veredas - Track 061 31 15 - Veredas - Track 01 Vocal2 02 16 - Veredas - Track 042 06 17 - Veredas - Track 03 Vocal1 46 18 - Amor das Três Romãs 78 - Orfeo ed Euridice Aria (G Solti^Gluck)1 40 19 - Silvestre 81 - Track 01 Song1 09 20 - Mother - Trio in Eflat M D929 Andante3 31 21 - Bassin de JW 97 - Ami Entends-tu Vocal0 47 22 - Os dois Soldados Joao 78 - Track 021 00 23 - Silvestre 81 - Track 01 Song1 46 24 - À Flor do Mar 86 - Sonate for Violon Cymbali EMBWV (Kujiken)2 40 25 - À Flor do Mar 86 - Track 08 Song2 03 26 - O Último Mergulho 92 - Barber of Seville Largo Al Factotum4 32 27 - Conserva acabada 90 - Penkele (King Sunny Ade)2 28 28 - Recordações da Casa Amarela 89 - Track 031 26 29 - O Último Mergulho 92 - Track 08 Song1 57 30 - O Último Mergulho 92 - Track 023 04 31 - Comedia de Deus 95 - Vespro Della Beata Vergine (Jordi Savall)1 53 32 - Comedia de Deus 95 - 7 Last Words of Christ (Jordi Savall)1 37 33 - Bassin de JW 97 - Siegfried's Funeral March (Georg Solti^Wagner)1 16 34 - Bassin de JW 97 - Pot Pourri2 03 35 - By The Seaside 86 - Track 04 Vocal1 10 36 - Vai e Vem 02 - Track 061 15 37 - By The Seaside 86 - Track 02 Song0 20 38 - Bassin de JW 97 - Track 065 11 39 - Bassin de JW 97 - Track 07 Vocal0 41 40 - Bassin de JW 97 - Valse à 1000 Temps (Brel)1 44 41 - Vai e Vem 02 - Track 08 Finale5 05 42 - O Último Mergulho 92 - Salomé Dance of the 7 Veils (Karajan^R Strauss)2 02

Bulking Can seem SCARYYY, especially when social media plays it off so casually. Gaining the excess weight,  I don't believe is always necessary & WHY I believe Reverse Dieting is very very important, but NOT the same as a "BULK" Phase.I Cover all of this on Today's Podcast!Have Questions? Shoot me a message on Socials, I would love to hear from you! 

TAKE ACTION * Join Our VIP Mastermind Group for LIVE Weekly 1 on 1 Support: www.DianeKazer.com/VIP * HUGE CLEARANCE ON SUPPLEMENTS - up to 25% from October 1 to October 22 (my 45th birthday) … Get on my Email list to get the codes and downloads ;) … to do that, click the link below … * FREE Warrior Cleanse Module (also get on my email list): www.DianeKazer.com/FreeDetox * TOP 3 ACTION STEPS for Preparedness, Survival AND Optimal Health (Tower Garden, Water Distiller & Survival Supplies & Emergency Preparedness Gear:  www.DianeKazer.com/Shop —>  Full Moon Parasite Cleanse FREE Module: DianeKazer.com/FMCFreeModule —>  Book a call with Diane and the CHI Team: DianeKazer.com/call   IN THIS SHOW, I COVER:   1. My thoughts on the October 4 & 11 FEMA Emergency Broadcast System event. False Flag or Real Deal + What to Do about it! 2. MORE Food Shortages Updates & Transportation Challenges & What you Must do NOW (if you haven't already)  3. Why you Should buy your Christmas Gifts NOW? The Top 3 Cringeworthy Things Americans Say & Believe that Perpetuate our Enslavement. 4. FDA Mesh Mess & What Implantable devices of ALL kinds Cause in the Body (A Key contributor to Sepsis, ‘Dying Suddenly', Antibiotic Resistance & more)   If you're overwhelmed on what all this means, where to start, the best place to get these things, how to set them up, the order of priority etc. don't worry I've got you covered, we'll dive into them in this show!   Also, I share share a HUGE money saving announcement so you can stock up on life saving herbals that supply chains might shut down and you'll want to have a back up of for survival & thrive-al    LINKS REFERENCED DURING THE SHOW:   * RED ALERT WARNING: FEMA ZOMBIE 5G APOCALYPSE -- CALLENDER | VLIET: https://rumble.com/v3kgmyy-red-alert-warning-fema-zombie-5g-apocalypse-callender-vliet.html * Center for Death & Corruption (aka CDC) Zombie Preparedness Manual - https://web.archive.org/web/20171209084247/https://www.cdc.gov/phpr/zombie/index.htm  

I sat down with Nick Francis, the Co-Founder and CEO of Help Scout. A few years ago I worked directly with Nick and his team to tighten up their positioning and brought him on to share their story. Together we discuss: • What the positioning of Help Scout looked like during the early days • How their positioning evolved over time • Why they utilized outside help • How he took the sales narrative he worked on with me and turned it into a pitch • How their strategy has changed as they've moved upmarket — In This Episode, I Cover: (00:00) About my guest, Nick Francis (02:05) The origin story of Help Scout (04:50) How Techstars informed their messaging early on (06:00) How they differentiated themselves from other help desk companies (08:28) Where early inbound customers came from (09:58) Copycat competitors, and how Help Scout thinks about competition (11:57) Identifying key differentiators (13:20) Why they decided to bring in outside help (me) and what they learned (15:29) The evolution of their sales pitch (18:42) Why you should always test your sales pitch first (20:27) Who was responsible for building the sales pitch (21:24) Signals it was time to revisit the pitch (24:58) The future of Help Scout (26:27) How the product itself reinforces their positioning (28:42) How their strategy has changed as they've moved upmarket (30:17) Why positioning is so important — Where To Find April Dunford: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ Twitter: https://twitter.com/aprildunford — Where To Find Nick Francis: Website: http://nickfranc.is/ LinkedIn: https://www.linkedin.com/in/nickfrancis1/ Twitter: https://twitter.com/nickfrancis?lang=en — Referenced: • Help Scout: https://www.helpscout.com/ • Techstars: https://www.techstars.com/ • David Cohen: https://www.linkedin.com/in/davidgcohen/ • Zendesk: https://www.zendesk.com/ • Intercom: https://www.intercom.com/ • Front: https://front.com/ Production and marketing by https://penname.co/

Today we continue our conversation on translating your positioning into a sales pitch. You'll learn: • Popular pitch structures (discovery-led, problem-solution, venture-informed) and where they fall short • Common problems to avoid when crafting your sales pitch • Why the “new way” doesn't necessarily beat the “old way” • How focusing on the future of your product can backfire • What conventional storytelling techniques can teach you about pitching • A tried and true storytelling structure that works for sales pitches — In This Episode, I Cover: (00:00) Sales pitches and product walkthroughs (05:35) The discovery-led sales pitch (08:35) The problem-solution sales pitch (10:26) The venture-informed sales pitch (13:22) Old way vs new way (16:33) No decision losses (17:43) Takeaways from the standard pitch structures we've covered (18:29) Conventional storytelling: where it does and does not work (22:23) The IBM sales pitch structure (the challenger sales methodology) (25:23) How to start your pitch and the vital components to include (28:50) My upcoming book — Where To Find April Dunford: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ Twitter: https://twitter.com/aprildunford — Referenced: • Building a StoryBrand: Clarify Your Message So Customers Will Listen: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ • Star Wars: https://www.starwars.com/ • Matt Dixon on The Positioning Show: https://www.positioning.show/overcoming-customer-indecision-and-challenging-conventional-sales-wisdom-with-matt-dixon/ — Production and marketing by https://penname.co/

In this episode, I talk about how to take your positioning and translate it into a powerful sales narrative. I cover the importance of testing your positioning and explain why it often fails to make the leap from marketing to sales. I analyze the software transaction process from the buyer's perspective and dive deep into the challenges buyers face when they encounter unfamiliar products. I also tell a personal story about buying a toilet, and share an encounter with a skillful toilet salesman who taught me invaluable lessons about guiding customers. — In This Episode, I Cover: (00:00) Welcome to the Positioning Show (00:15) Today's topic: How to take your positioning and translate it into a sales narrative (00:50) The right way to test your positioning (03:00) Why I didn't cover sales pitches in my book, Obviously Awesome (05:09) Why positioning often fails the jump from marketing to sales (06:26) Why product walkthroughs fall short (07:18) How to build a great sales pitch (08:20) Buying is hard (09:30) A story about the time I had to buy a toilet (13:34) Takeaways from my toilet search, and how it relates to buyers (14:21) How a typical software transaction goes (16:14) The product walkthrough from the buyer's perspective (17:12) What happens when the buyer gets overwhelmed (18:49) How a toilet salesman sold me on a toilet (22:54) What we've been taught in sales, and whether or not you should follow that advice (24:39) If you want to do a fantastic job of selling, you need to become a guide (25:49) What our positioning describes (26:10) What to expect in my next episode — Where To Find April Dunford: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ Twitter: https://twitter.com/aprildunford — Referenced: • Obviously Awesome: https://www.aprildunford.com/books — Production and marketing by https://penname.co/

Today I'm joined by renowned author and guest, Matt Dixon. We explore the concepts from his groundbreaking book, "The JOLT Effect," and uncover the secrets to winning deals and captivating customers. Matt shares how extensive research debunked a myriad of popular sales techniques, including dialing up FOMO and letting the customer do the talking. We talk about how downplaying impact can actually boost your sales, no decision losses and why they happen, why you should avoid discounts and limited-time offers, and specific tactics to improve your first-call deck. Join us as we challenge conventional sales wisdom and offer fresh perspectives that will leave you questioning everything you thought you knew about successful sales strategies. — In This Episode, I Cover: (00:00) Welcome to the Positioning Show (00:15) About our guest Matt Dixon and his new book, The JOLT Effect (03:01) Behind the research for Matt's book (8:00) Lessons on customer indecision (09:48) How dialing up FOMO increases the odds of losing the deal (12:27) Two reasons why no decision losses happen (15:58) The JOLT effect (19:46) Why your sales reps should offer specific recommendations (24:03) Why you should actually undersell the impact of your product (27:18) Debunking the myth that customers should do most of the talking (31:00) Discounts and limited-time offers (33:51) First-call deck recommendations (37:35) Matt's company, DCM Insights, and how to get in touch — Where to Find Matt Dixon: Website: https://www.dixonspeaks.com/ LinkedIn: https://www.linkedin.com/in/matthewxdixon/ Twitter: https://twitter.com/matthewxdixon Instagram: https://www.instagram.com/matthewxdixon/ Where To Find April Dunford: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ Twitter: https://twitter.com/aprildunford — Referenced: • The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results: https://www.amazon.com/Challenger-Customer-Selling-Influencer-Multiply/dp/1591848156 • The JOLT Effect: How High Performers Overcome Customer Indecision: https://www.amazon.com/dp/0593538102 • Tethr: https://tethr.com/ • The Dreamforce Conference: https://www.salesforce.com/dreamforce/ • DCM Insights: https://www.dcminsights.com/ • The JOLT Effect website: https://www.jolteffect.com/ — Production and marketing by https://penname.co/

In this episode, I go deep on one of my favorite topics: value. First, I'll define value vs. differentiated value, and explain why the latter is key to everything. We'll explore how to find the right balance between features and value, and I'll share tips on mastering your product walkthrough and proving your claims to customers. I also cover common mistakes to avoid when segmenting your audience, the job of a market category, and how a strong understanding of your differentiated value will inform successful messaging that resonates with your customers. Lastly, I'll give you a sneak peek of my upcoming book on sales pitches.  — In This Episode, I Cover: (00:00) Welcome to the Positioning Show (00:15) Defining value (01:14) A story about Janna Systems and their biggest competitor, Siebel Systems (04:19) How one sales rep changes everything (07:35) How Janna Systems shifted their positioning and won over Siebel Systems (08:34) Customers don't care about your features (10:28) Value vs. differentiated value and what really matters (13:15) Value buckets (14:06) Why value is hard to understand (16:06) Helping customers translate value on their own (18:21) Mastering your product walkthrough (20:00) The importance of proving your value to customers   (21:47) Finding your best-fit customer (23:50) Common mistakes to avoid  (25:11) Differentiated value and the job of a market category (27:43) How differentiated value informs messaging (29:30) A tease on sales pitches and my upcoming book (30:00) Thanks for listening, and please leave a review! — Where To Find Me: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: • Janna Systems: https://www.crunchbase.com/organization/janna-systems-inc • Siebel Systems: https://www.oracle.com/cx/siebel/ — Production and marketing by https://penname.co/

Today I'm joined by Hana Abaza, an experienced SaaS Marketer. Most recently, Hana served as Shopify's Global Head of Revenue Marketing where she helped them reach billions of dollars in revenue. In today's episode, we discuss how Shopify successfully moved upmarket as they introduced Shopify Plus. We explore the competitive alternatives they faced, how they differentiated their offerings, and the importance of their partner influence program. Together we cover storytelling (and what most people get wrong), differentiated value,and the importance of understanding your customer's point of view.  — In This Episode, I Cover: (00:00) Welcome to the Positioning Show (00:40) About our guest Hana Abaza, and what to expect in this episode (02:34) Shopify's growth trajectory and why they decided to go upmarket (05:04) The first time April heard Shopify pitch Shopify Plus (08:17) Shopify's competitive alternatives   (10:22) How they launched Shopify Plus and differentiated it from Shopify  (12:53) The positioning timeline (14:32) How they shifted Shopify's positioning and the customer perspective (16:09) Utilizing their partner influence program (18:43) The importance of customer word of mouth (19:43) How and when the sales team was enabled  (23:30) Shopify's corporate narrative and the value props for different segments  (27:25) Why most rebrands are a waste of time (29:25) Storytelling, and what most people get wrong (34:00) How April approaches differentiated value and competitive alternatives  (37:00) Understanding the customer's POV (40:49) What's next for Hana (43:03) Thanks for listening — Where To Find Hana Abaza: Website: https://hanaabaza.com/ LinkedIn: https://www.linkedin.com/in/hanaabaza/?originalSubdomain=ca Twitter: https://twitter.com/hanaabaza Where To Find April: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: • Shopify Plus: https://www.shopify.com/plus — Production and marketing by https://penname.co/

Today's episode is absolutely loaded with information. I cover the challenge of positioning for a single-product company compared to a multi-product company and share two specific examples on the topic. I also discuss how to handle positioning for segments, what happens when you have multiple segments to target, and the importance of your positioning resonating with your target champion. — In This Episode, I Cover: (00:00) Positioning a single-product company vs a multi-product company (02:37) An example from IBM's positioning (08:00) An example of Salesforce's positioning (11:22) How to handle positioning for segments (15:59) What happens when you have multiple segments? (19:02) How to position for various personas (24:34) The most important thing to do when doing persona positioning (26:18) Thanks for listening — Where To Find Me: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ — Production and marketing by https://penname.co/

In today's episode, you'll learn why understanding your competition is critical for positioning and how many people get it wrong. I share a story about the deceptive nature of data and why you need to carefully evaluate bad-fit customers. I talk about how to discover your true competitors and recount a story of a failed sales pitch that taught me the importance of clearly understanding your value from the customer's point of view. I also dive into the story of Segway, why they failed initially, and why avoiding market categorization is a huge mistake. — In This Episode, I Cover: (00:00) Defining positioning (00:53) A story about how data can lie to us (05:25) Lessons on “bad fit customers” (06:52) How to think about competition (09:26) How to discover who your real competitors are (11:50) The question all customers ask (13:24) The benefits of great positioning (13:49) A failed sales pitch, and what it taught me about the importance of understanding your product's value (20:45) Why avoiding categorization is a massive mistake (21:49) A story about Segway and why you need to position your product in a market category (25:37) Thanks for listening — Where To Find Me: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ — Production and marketing by https://penname.co/

Join me for our first episode, where I share how a simple shift in positioning saved a product from failure, igniting my passion for positioning. I'll explore Clayton Christensen's Jobs To Be Done Framework and how it revolutionized my approach. I'll walk you through my 5-step methodology and outline exactly how I got here. I'll also reveal why the methodology alone isn't enough to nail your positioning and what you can expect more of on this podcast. — In This Episode, I Cover: (00:00) Welcome early adopters! (00:50) A story about the first product I ever worked on, Watcom SQL (09:11) How a shift in positioning saved Watcom's product (09:57) What I learned as VP of Marketing (12:02) The positioning statement (14:18) How I approached positioning as a multi-year engineering problem (14:42) The 5 pieces of positioning (15:31) How to solve for the best answer (17:19) How I got started (and why you shouldn't approach positioning this way) (19:11) Clayton Christensen's Jobs-To-Be-Done Framework (20:03) The famous milkshake story and what it taught me (22:26) The steps to nail your product positioning (24:09) Why this methodology won't take you all the way there (25:39) Feedback and thanks — Where To Find Me: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ — Referenced: Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 Competing Against Luck: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612 — Production and marketing by https://penname.co/

This week I Cover my all-time favorite Windows event, security event 4688: new process creation. If you do windows, incident, response, forensics, this is a must-know know artifact.

In this episode the Host and I Cover some of the Top FA the steelers brought in during the offseason as well as some of the FA they let go. Additionally, we cover some of the top prospects the steelers could potentially select in the upcoming draft enjoy!

In this episode, I share in-depth about some of the BIGGEST shifts that I have made in business recently by transitioning  over to talking about Feminine Leadership, Self Healing, Wealth and Relationships (what currently feels most alive for me) from mostly mindset, manifestation and self mastery related content (what used to change my life 5+ years ago). I deep dive into the fears that came up in the process, WHY I made that shift (hint: I was practicing this work already in my own life, business and relationship) and how my life & biz changed in the past 15 months. In This Episode, I Cover: >> The 3 major pillars that I have integrated into my business this year >> The massive changes + upgrades in my life, relationship and business >> Why I am letting go of the OLD way of running my business >> How slowing down allowed me to speed up in all life areas >> The realizations that allowed me to completely transform my relationship with my business, my romantic partner, and myself >> The challenges my partner and I went through, the power of recommitment and what we manifested after choosing each other over what felt 'easier' at the time Related IG Posts: https://www.instagram.com/p/Cn_8rubvuJj/ https://www.instagram.com/p/Cow4eapjCxe/ https://www.instagram.com/p/CnRpYIkPKCB/ More resources for you: ⁠⁠FREE INTERACTIVE GUIDE⁠⁠ ⁠⁠FREE MASTERCLASS SERIES⁠⁠ ⁠⁠JOIN MY NEWSLETTER⁠⁠ ⁠⁠FREE TELEGRAM GROUP ⁠⁠ Offerings for you: ⁠⁠GET MENTORED 1-1⁠⁠ ⁠⁠GET CERTIFIED⁠⁠ ⁠JOIN MY MASTERMIND⁠ Thank you so much for tuning in, babe! I am rooting for you.

Ahh, babes!! I cannot believe that the day is finally here! Welcome to the FIRST EVER episode of Unfuck Your Life. In this episode, I take you through all of the raw, unfiltered details of how I got to where I am today (including hitting burnout, multiple breakdowns, breakthroughs and soo much healing). In This Episode, I Cover: >> My *entire* story (from age 12 till now!) >> The journey of getting myself out of depression >> How I ‘fell' into coaching women online >> Why I was able to show up for myself and my work, no matter what >> How I built my multi-6-figure coaching company >> Meeting my partner + our relationship story >> The moment I knew that I had to change + start living life from my feminine energy Related IG Posts: https://www.instagram.com/laura.herde/guide/my-personal-story/17907715618897985/ https://www.instagram.com/laura.herde/guide/my-coaching-journey/17884295540380173/ https://www.instagram.com/laura.herde/guide/the-moment-that-changed-my-life/18014738524496378/ More resources for you: ⁠⁠FREE INTERACTIVE GUIDE⁠⁠ ⁠⁠FREE MASTERCLASS SERIES⁠⁠ ⁠⁠JOIN MY NEWSLETTER⁠⁠ ⁠⁠FREE TELEGRAM GROUP ⁠⁠ Offerings for you: ⁠⁠GET MENTORED 1-1⁠⁠ ⁠⁠GET CERTIFIED⁠⁠ ⁠JOIN MY MASTERMIND⁠ Thank you so much for tuning in, babe!. I am rooting for you.

I get realll vulnerable with you in this one, babes… In this episode, I take you through what catalyzed my journey into the world of feminine leadership (hint: there was a time in my life when my life quality and relationship were suffering and I felt completely burnt out). My intention with this episode is to teach you why feminine leadership is so crucial for you if you're a female CEO (or just a female doing life!) and how to integrate feminine energy into your life, romance and business in order to ensure that you are living your life in a way that suits your unique energy and needs as a woman. Once you start living from a place of feminine flow, your whole life becomes extraaaa juicy. This is what I want for you! In This Episode, I Cover: >> How to utilize masculine and feminine energies to build a business sustainably >> The practices that allowed me to scale to multi 6 figures and avoid burnout >> What feminine leadership means and how to apply it in your biz and romance >> Why feminine leadership is important for female CEOs building their empire By the way babes, stick around until the end of the episode where I'll share some epic journal prompts with you! Here are just a few of them: Which beliefs, emotions, patterns and habits do you need to release to get to your next level? What do you currently value and do your daily actions and priorities reflect back those values? Which habits do you want to introduce to boost your well-being/ happiness/ income? Related IG Posts: THE *MAGNETISM* BEHIND FEMININE LEADERSHIP POWERFUL AFFIRMATIONS FOR FEMALE CEOS More resources for you: ⁠⁠FREE INTERACTIVE GUIDE⁠⁠ ⁠⁠FREE MASTERCLASS SERIES⁠⁠ ⁠⁠JOIN MY NEWSLETTER⁠⁠ ⁠⁠FREE TELEGRAM GROUP ⁠⁠ Offerings for you: ⁠⁠GET MENTORED 1-1⁠⁠ ⁠⁠GET CERTIFIED⁠⁠ ⁠JOIN MY MASTERMIND⁠ Thank you so much for tuning in, love! I am rooting for you.

Billie Holiday "I Cover the Waterfront"James Booker "Classified"Ike Gordon "Don't Let The Devil Ride"Ray Wylie Hubbard "Freeway Church Of Christ"Howlin' Wolf "Drinkin' C.V. Wine"Cedric Burnside "I Be Trying"Bob Dylan "Romance In Durango"Superchunk "City of the Dead"Emmylou Harris "Sweet Old World"Merle Haggard "I Think I'll Just Stay Here and Drink"Memphis Minnie "Night Watchman Blues (Take 2)"Wanda Jackson "Rip It Up"Fats Waller "Functionizin'"Sonny Boy Williamson "T.B. Blues"Jimmie Rodgers "Dreaming with Tears in My Eyes (Alternate Take)"Lucero "Sometimes"Hayes Carll "Another Like You"Gillian Welch "Make Me a Pallet on Your Floor"Josh White "Strange Fruit"Jack Purvis and His Orchestra "Poor Richard"Slim Harpo "Rainin' in My Heart"Kathleen Edwards "Empty Threat"Valerie June "Colors"Hank Williams "Cold, Cold Heart"Billie Holiday and His Orchestra "Long Gone Blues"George Henry Bussey "When I'm Sober I'm Drunk Blues"Neil Young "No Wonder"Adia Victoria "Lonely Avenue"Adia Victoria "Dead Eyes"The Mountain Goats "New Monster Avenue"Arliss Nancy "Abacus"Lefty Frizzell "Long Black Veil"Blaze Foley "The Moonlight Song"Lucinda Williams "Drunken Angel"Buddy Guy "I Smell a Rat"Built to Spill "Conventional Wisdom"Guitar Junior "The Crawl"Dave Van Ronk "God Bless The Child"Big Joe Turner "Ice Man Blues"Willie Nelson "Railroad Lady"Robert Wilkins "Old Jim Canan's"Albert Ammons "Bass Goin' Crazy"Drag the River "Lucky's"Tom Waits "I Wish I Was In New Orleans [in The Ninth Ward]"Jimi Hendrix "Red house"Billie Holiday, Eddie Heywood's Orchestra "I'll Be Seeing You"

3 Life Hacks that will change the way you live for the better!I Cover in this talk: Big Problem in life: How Fighting Your Circumstances do more Harm than Good 3 Biggest Life Shifts I made that totally transformed me from a small thinking girl into my Empowering Abundant Woman version right now!These 3 Invaluable Life hacks will transform your lives & make great impacts on all areas of lives!Tune In Now***Join Me Coming Up 3 Day Miracle Shift to experience this Transformative Energy: https://bitly.com/miracleshiftFollow Me Here:Tag me on Instagram with https://www.instagram.com/empowered.muse/More updating with Facebook: https://www.facebook.com/maiivucoachJoin my Empowered Trippe: https://www.facebook.com/groups/empoweredmusetribe/

Bienvenidos amantes de la música. Hoy visitamos a Lester "Pres" Young (1909-1959) apodado el "presidente" de los saxofonistas por su amiga, la cantante Billie Holliday, con quién hicieron una dupla memorable. Era inconfundible con el sombrero "Pork Pie Hat" pero principalmente por su sonido único que desarrolló, con eso sentó las bases de los conceptos del solo en el Jazz moderno. Falleció tempranamente a los 49 años, por complicaciones de salud conectadas con su alcoholismo. Banda del disco de hoy: Lester Young, saxo tenor Buddy Rich, batería Nat "King" Cole, piano Los temas son: 1. I Cover the Waterfront 2. Somebody Loves Me 3. I've Found a New Baby 4. Back to the Land 5. I Want to Be Happy 6. Peg O' My Heart 7. Mean To Me 8. The Man I Love Nuestras recomendaciones: Guillermo: Billie Holiday y Lester Young. "The Man I Love" https://bit.ly/3J9GGuM Francisco: Fulano. "Suite Recoleta" https://spoti.fi/3MGHLfx *Suscríbete a nuestro canal. Si ya lo has hecho, considera apoyarnos como mecenas para hacer sustentable nuestro programa y mantener nuestro viaje en vuelo. (Podrás acceder a material exclusivo y primicias que publicaremos regularmente) * En viajealmundodeljazz.com encuentra un reproductor de Jazz Moderno y Jazz Clásico * Me gusta, Comparte y Comenta.

""Telling It Like/Your Check Shirt" was created using samples extracted from a 30-minute 2013 shortwave broadcast of Radio Australia Jazz Notes. Sound/conceptual artist Alyce Santoro and composer Reed Maxson collaborated long-distance to create the finished piece, with draft sound files sent back and forth between Texas and California over the course of several days.  The following works are woven into the piece — all credit is due to the artists:  The Catholics, Yonder, "I Cover the Waterfront": https://thecatholics.bandcamp.com/track/i-cover-the-waterfront Jess Green, Tinkly Tinkly, “Your Check Shirt”: https://jessgreensbrightsparks.bandcamp.com/track/your-check-shirt  Stoneflower, Stoneflower, “Impossible Beauty": https://stoneflower.bandcamp.com/track/impossible-beauty   The Catholics, Yonder, "Mr. Crocodile": https://thecatholics.bandcamp.com/track/mr-crocodile" Composition by Alyce Santoro & Reed Maxson. Part of the Shortwave Transmissions project, documenting and reimagining the sounds of shortwave radio - find out more and see the whole project at https://citiesandmemory.com/shortwave

Nick and I Cover the reasons why we fish a certain spot, what we look for, and the method of fishing a specific stream landscape. We hope you enjoy. Don't for get to follow us on Buck N' Trout Instagram page!

Are you ready to geek out on skin care talk?! 'Cause I AM!!! This week’s episode is with the founder of Bynacht skincare, Jessica Hoyer. Translated from German, “by nacht” means “by night,” and that’s the mantra behind this line, which features products that harness your skin’s own regenerative powers that peak while you’re sleeping. I’m not kidding when I say I COVER myself in their Perfect Night Sleeping Balm at night (I leave a jar in my nightstand), and I’m also a convert to their new product, the Reverse Sun Radical Recovery Serum. We get into what makes these products so special during the interview, of course, but we also chat about so much more. + The inherent chicness of European women + What lockdown looks like right now in Germany + Launching a skin care brand, and pivoting from the advertising world to the beauty space + What it’s like starting a business with two young kids + The power of aromatherapy + What skin care ingredients are most powerful, and why + Product suggestions for specific skin care concerns + Whether or not she believes in the term “clean beauty” + The BIG stores Bynacht is about to launch in, in the U.S. I had SUCH a good time talking with Jessica… Like, I could have talked her ear off for hours. She’s positive, she’s funny, and she knows her stuff when it comes to good skin! I know all my beauty junkies are going to love this one! Check out Bynacht’s line of products on their website, www.bynacht.com, and for now you can purchase their range in the U.S. on Net-a-porter, as well as www.Olivela.com. More Jessica: IG @Jessica__Hoyer www.bynacht.com More Me: IG @SonniAbatta www.Sonni.me Don’t forget to rate, review and subscribe! Thanks for listening!

In this week's episode I Cover the 4 ways to communicate, but more importantly I take a deep dive into 4 steps to effectively communicate in stressful environments. What you will learn: Stay consistent Know your audience Understand all facets of the situation Don't be scared to call a "timeout" Let's connect: https://www.linkedin.com/in/alex-molden-9693431b/ (LinkedIn) https://www.instagram.com/alexmolden/ (IG) https://www.facebook.com/alex.molden1/ (Facebook) https://open.acast.com/shows/5e759e3195fa07a414c9afe8/episodes/www.alexmoldenspeaks.com (website) Don't forget to Subscribe, Rate & Review (5 stars are cool)! See acast.com/privacy for privacy and opt-out information.

Do You Want to Find out What It Takes to Scale a Dropshipping Store from Making 5 - 6 Figures to the 7 Figure Mark and Beyond? in This Video, I Cover the Top Lessons I Learned by Being in the Internet Marketing Business for over 10 Years. I Made This Video Specifically for Beginner and Expert Dropshippers so They Can Leverage All of My Knowledge in the Field to Be Able to Cut Their Learning Curve and Find Success Sooner. One of the Biggest Pieces of Advice I Have to Offer to Anybody Selling Physical Products Online Is to Utilise Sales Funnels from Clickfunnels Rather Than Do Traditional Shopify Dropshipping. I Encourage You to Go and Check out the Sales Funnel Masterclass (First Link in the Bio) Where I Go into Details About How You Can Start a Business Quickly and Profitably and Listen To Other Shows Here on the Empire Builders Podcast.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Do You Want to Find out What It Takes to Scale a Dropshipping Store from Making 5 - 6 Figures to the 7 Figure Mark and Beyond? in This Video, I Cover the Top Lessons I Learned by Being in the Internet Marketing Business for over 10 Years. I Made This Video Specifically for Beginner and Expert Dropshippers so They Can Leverage All of My Knowledge in the Field to Be Able to Cut Their Learning Curve and Find Success Sooner. One of the Biggest Pieces of Advice I Have to Offer to Anybody Selling Physical Products Online Is to Utilise Sales Funnels from Clickfunnels Rather Than Do Traditional Shopify Dropshipping. I Encourage You to Go and Check out the Sales Funnel Masterclass (First Link in the Bio) Where I Go into Details About How You Can Start a Business Quickly and Profitably and Listen To Other Shows Here on the Empire Builders Podcast.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Licorice Alive!  "I Cover the Waterfront" by Johnny Green and Edward Heyman... It's me "live" playing over tracks from my album "First Point"  Frolic in the food chain.  A not so close encounter with the "man in the grey flannel suit"      The next revolution is here...Foiling!!! RIP Andy Weiner 

Logan and I Cover the last week and go off topic a few times, but its all in the name of entertainment. --- Support this podcast: https://anchor.fm/browrestlingshow/support

I Cover the 5 biggest diets and why they do not work, Juice Plus, Slimming World, Weight Watchers, Atkins and the Mightly Cambridge Diet and more importantly what to do after the fail.

Special Time Today's Bombshell (Bombshell Radio)Bombshell Radio Lynchland - David Lynch Archivist10am-11am EST bombshellradio.comLynchian #2", our new mix, opens with a moody cover of "I Cover the Waterfront" by The Seven Hats, that builds into a pulsating track by L A N D, "Cold Desire". From there, as in Lynchian #1, you'll get to hear a little bit of everything, from art pop to post-punk, video game music, minimal techno and swamp rock. We're also happy to sneak in a beautiful tune from Dale Cooper Quartet & the Dictaphones ; as their name implies, their music conjures up images of dark alleys and shiny sidewalks, shadows and calcite, gutters and gaslight, and all those things most David Lynch fans should appreciate.includes some tracks by Thomas Truax, LA FEMME, Anna Calvi, Peter McConnell, Trentemøller, Gemma Ray, Tom Waits, Saint Etienne Official, The Fall - Re-mit, 13th Floor Elevators and more.The Lynchian Mixtapes are a collection of songs that sound and feel like they belong in a David Lynch movie. Their purpose is to reflect the peculiar combination of darkness, weirdness and ingenuity in the director's work.01 The Seven Hats - I Cover the Waterfront02 L A N D - Cold Desire03 Thomas Truax - Prove It To My Daughter04 La Femme - Interlude05 Anna Calvi - Wolf Like Me06 Papa Mali - Girls in Bossier City07 Peter McConnell - High Roller08 Trentem¯ller - ... Even Though You re With Another Girl09 Liquid Laughter Lounge Quartet - Maldivion Va a Ser un Nuevo Dia10 Gemma Ray - Rescue Me11 Tom Waits - Talking at the Same Time12 The Fall - Chino13 Dale Cooper Quartet & The Dictaphones - Lampyre Bonne Chere14 Saint Etienne - California Snow Storyhttps://www.mixcloud.com/Lynchland/

To mark 12 years of the podcast, your host plays some of his favorite records. Music includes: My Blue Heaven, Dr. Jazz, I Cover the Waterfront, I'm Praying Humble, How High the Moon, Bach's B Minor Prelude, All of Me and Tis' Autumn. Artists include: Frank Sinatra, The Bob Crosby Orchestra, Ella Fitzgerald, Edwin Fischer, Jelly Roll Morton, Nat King Cole, Art Tatum, Artie Shaw and Thelonious Monk.

Moving Iron Podcast #57Aaron Fintel - Regina Narjes On this episode, Regina, Aaron, and I Cover the spectrum. We talk about Combines, Precision Planters, Auction Markets, and Retail Pricing at Auctions. Stay tuned for a big announcement in a couple weeks. Thanks for listening. Remember if you would like to continue any of these conversations you can hit me up on Facebook, Twitter, or Instagram @MovingIronLLC or you can find me on LinkedIn. You can send also send an email at movingironpodcast@movingironpodcast.com.Moving Iron LLC now has a website you can visit, Movingironllc.com. Here you can find information for the 2018 Moving Iron Summit in Las Vegas, Past and current episodes of Moving Iron Podcast, and Articles from Moving Iron Blog. Throughout the year there will be guest bloggers writing on various topics from their point of view. If you would like to support the podcast you can leave a review and subscribe to the podcast at your favorite podcast platform, and if you shop at amazon please use the amazon click through at movingironllc.com. It won't cost you anything and You will have the same experience you are accustom to while support this podcast. You can find this podcast on these podcasting platforms:iTunesGoogle PlayStitcher radioTune In RadioAnd Sound CloudSo, until Next Time… Let's go move some Iron.... This is Casey Seymour…. out.

Moving Iron Podcast #57 Aaron Fintel - Regina Narjes On this episode, Regina, Aaron, and I Cover the spectrum. We talk about Combines, Precision Planters, Auction Markets, and Retail Pricing at Auctions. Stay tuned for a big announcement in a couple weeks. Thanks for listening. Remember if you would like to continue any of these conversations you can hit me up on Facebook, Twitter, or Instagram @MovingIronLLC or you can find me on LinkedIn. You can send also send an email at movingironpodcast@movingironpodcast.com. Moving Iron LLC now has a website you can visit, Movingironllc.com. Here you can find information for the 2018 Moving Iron Summit in Las Vegas, Past and current episodes of Moving Iron Podcast, and Articles from Moving Iron Blog. Throughout the year there will be guest bloggers writing on various topics from their point of view. If you would like to support the podcast you can leave a review and subscribe to the podcast at your favorite podcast platform, and if you shop at amazon please use the amazon click through at movingironllc.com. It won't cost you anything and You will have the same experience you are accustom to while support this podcast. You can find this podcast on these podcasting platforms: iTunes Google Play Stitcher radio Tune In Radio And Sound Cloud So, until Next Time… Let's go move some Iron.... This is Casey Seymour…. out.

I Cover the Waterfront 1933 Public Domain http://oldtimeradiodvd.com

I Cover the Waterfront 1933 Public Domain http://oldtimeradiodvd.com

The final portion of the session from March 30, 1988, with Jimmy Mazzy (banjo/vocals), Stu Baird (cornet), Paul Meymaris (clarinet), John Kafalas (trombone), and Don Frothingham (piano). The selections are “Ole Miss,” “I Cover the Waterfront,” and “Jazzbo Brown From Memphis Town.” Send questions or comments to podcast@kafalas.com.

I Cover the Water Front is the Daughter of Cain's first solo mission as The Batgirl!  The artwork is beautiful, the story is serving, and the mantle is not only upheld, but lifted.    

Lloyd Mason – Jamaican Pre-Ska - Bass, Flute, Oboe, Piccolo The Val Bennett orchestra was playing dance music at a house party on Lloyd Mason’s street (7th Street in Greenwich Town) and a five year old Lloyd snuck out of the house to listen to the orchestra and he stayed there all night long. “Thats where I belong and I believe that’s where my music started – right there.” In 1945 at age ten, Lloyd was living with his mother and became unruly. Soon, his father came to get him and brought him to Stony Hill School. Lloyd’s father served in the Jamaican Army with the bandmaster and arranged for this move in order to teach Lloyd a trade or to learn music. Lloyd was not put into music immediately. He was taken to learn shoe-making. Six months later, the bandmaster came to speak with him and examined Lloyd’s fingers and his mouth, handed him a six-hole fife and said, “You’re going to learn this.” Bass player, Cluett Johnson’s brother was also a youth at Stony Hill School and he played the piccolo. Cluett’s brother taught Lloyd the fife. Roland Alphonso was also at Stony Hill and was playing the slide drum. Despoite his young age, Lloyd became accomplished at the flute in playing with Stony Hill Boy’s Band. Over at the Jamaican Military Band, a man named Spud Murphy was the drum major and the flute and piccolo player. As it came time for Spud Murphy to retire, The Military Band was challenged as it had no trained members to play the fife. None could read, write, or play the fife. To address this need, the Bandmaster for the Military Band spoke with the bandmaster at Stony Hill about Lloyd’s move to the Military Band. There was no audition for Lloyd Mason after Spud Murphy left. It was obvious who had the ability to fit the role. The fellow band members began to call him “Spuddy” or “Boy Mason.” Lloyd was the youngest person in the Jamaican Military Band and was a “young hand.” Marjorie Whylie (well known educator and Musical Director of The Jamaican National Dance Theatre Company) commented on the work of Mr. Mason, “Lloyd Mason is a well known bass player who can read music very well and is an absolute asset for musicians in his company.” _______________________________________________________ Selected Cuts: Off the “I Cover the Water Front” LP Port-O-Jam Records, Recorded at Federal Studios Featuring Cecil Lloyd (Piano), Lloyd Mason (Bass), Roland Alphonso (Tenor Saxophone), Lowell Morris (Drums), Don Drummond (Trombone) “Sometimes I Am Happy” “Loafers and Wristless” “Grooving With The Beat” ________________________________________________________ Off the “Jazz Jamaica” LP, Studio One Records, Recorded at Federal Studios Featuring Don Drummond (Trombone), Ernest Ranglin (Guitar), Cecil Lloyd (Piano), Carl McLeod (Drums), Billy Cooke (Trumpet), Tommy McCook (Tenor Saxaphone), Roland Alphonso (Tenor Saxophone), Lloyd Mason (Bass). “Calypso Jazz” “Serenade In Sound” (Featuring Don Drummond) b “The Answer” (Featuring Tommy McCook)

Adrian Sicam is a singer/songwriter/keyboardist who joins Mark in a car conversation en route to a function gig with their sometime musical home: the Hip Pocket Orchestra.  Ade and Mark discuss Ade's time at Syracuse University, the world of musical theatre, the legendary funk/spoken word band Neon Grandma (of which Adrian was a founding member), Star Island, Adrian's solo record "Hey Stranger," and the trials and tribulations of the living as an artist.  Music: "You Behave" (Shilansky), "Skylark" (Carmichael/Mercer, arr. Sicam/Shilansky), "I Cover the Waterfront", "Funky Lover" (Sicam, perf. by Neon Grandma), "So Low" (Sicam), "Jazz and Sushi" (Sicam), and "Change Your Mind" (Sicam)