Podcasts about influence co

Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm. Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of The Influencer Podcast and the author of Get What You Want. In this episode, Hala and Julie will discuss: - Julie's approach to balancing privacy and influence - Succeeding as an introverted influencer - Essential Instagram content to create right now - Why you must focus on value-based content - Proven strategies for building authority online - Overcoming fear in content creation - Monetizing a small following - Why every entrepreneur needs a mastermind - DM automation for driving sales - Effective methods for boosting engagement on Instagram - How to make your brand messaging magnetic - Maximizing Instagram Stories for conversion - And other topics…  Julie Solomon is a visibility, brand strategy, and brand deal coach, helping entrepreneurs and creators elevate their visibility and impact. She is the host of the top-rated The Influencer Podcast, providing real-time coaching and business growth insights to millions of listeners worldwide. She is also the author of the bestselling book, Get What You Want. She has been featured in Forbes, Entrepreneur, and Business Insider. She has also been named among the top 100 leaders in influence marketing by Influence Co.  Connect With Julie: Julie's Website: https://juliesolomon.net/  Julie's LinkedIn: https://www.linkedin.com/in/julie-solomon-375127133  Julie's Twitter: https://twitter.com/JulsSolomon  Julie's Instagram: https://www.instagram.com/julssolomon/  Julie's Facebook: https://www.facebook.com/JulsSolomon/  Julie's YouTube: https://www.youtube.com/c/juliesolomontv  Julie's Podcast, The Influencer Podcast: https://podcasts.apple.com/us/podcast/the-influencer-podcast/id1229401800?mt=2  Resources Mentioned: The Revenue Growth Lab: https://juliesolomon.net/profiting   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Nicole Presperin always thought she was destined to be a CFO. But after not getting a big promotion, she reevaluated, and ended up pivoting into a business-facing role. In this episode, Nicole shares what she's learned along the way - like the importance of taking stock of what matters in your life, and her realization that everyone has power, regardless of their title.02:22 - Nicole's experience switching career trajectories - what strategies can we use to bring us closer to our long term goals? 07:12 - The story of Nicole's son's experience in Chicago children's hospital, and how that led to Nicole's involvement with the Ronald McDonald house15:20 - The origins of Nicole's ‘you don't need a title to be a leader' rule 17:43 - How Nicole sponsors her colleagues - and encourages them to sponsor others  19:18 - Speed roundHi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. Check out The Juggernaut Interviews: Founders, where Juggernaut founder Snigdha Sur interviews South Asian entrepreneurs about the startups they've created. Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit athleticgreens.com/GROWTH today.Take charge of your health and get an at-home lab test from Everlywell. For listeners of the show, Everlywell is offering a special discount of 20% off an at home lab test at everlywell.com/growth.The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

Lisa Kolodny Johnson's career has had its ups and downs. She was laid off during her maternity leave at one company. At another, she realized her workplace was abusive. These experiences helped her learn what feedback and experiences to take to heart, and what to leave behind. This episode, Diana and Lisa talk about how to figure out when feedback is useful and why women should start seeing themselves as the breadwinners.02:10 - Lisa's experience getting laid off. What did she do, and what should others take away from the experience?08:04 - Learning to take useful feedback. How do we take what's useful and leave behind what isn't?14:04 - Lisa's website, pretzelmom.com, work-life balance, and starting new creative growth projects19:48 - Why women should think of themselves as breadwinners22:18 - Lisa's experience with emotional abuse in the workplace26:46 - Speed roundHi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.For the best sleep of your life, just go to HelixSleep.com/GROWTH, take their two-minute sleep quiz, and they'll match you to a customized mattress. They have a 10 year warranty and you get to try it out for a hundred nights, risk free. For our listeners, Helix is offering up to $200  off all mattress orders and two free pillows.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

Vicki Lin doesn't believe in New Year's Resolutions, because she doesn't believe that tactical goals - like saying you'll run five times a week, or have an empty inbox by the end of each day - actually lead to transformative change. Instead, she runs experiments. In this episode, Vicki and Diana discuss what that looks like - plus, her tips on how to be a stellar manager, and the importance of separating your worth from your job title.Hi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit athleticgreens.com/GROWTH todayCheck out After Hours, a TED Podcast, for important discussions on current events in the world of business and culture.Check out Modern Mentor, a podcast where host Rachel Cooke gives straightforward answers to complex questions that help you navigate the workplace. The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

We've heard about the antibodies in our body, but what about the antibodies in our lives - like the people who don't think our ideas are worth following? Or old habits that hold us back from our goals? This week, Marie Rosecrans breaks down how she prepares for the detractors in her own life, how a bad case of stress-induced shingles caused her to reevaluate her priorities, and what being a working mom means to her. It's an episode full of - as Marie's teenagers might say - facts.  Hi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.To get started today and build your business online, go to Wix.com. With Wix, you can build the website of your dreams with business solutions to help manage and grow directly online!Take charge of your health and get an at-home lab test from Everlywell. For listeners of the show, Everlywell is offering a special discount of 20% off an at home lab test at everlywell.com/growth. Check out After Hours, a TED Podcast, for important discussions on current events in the world of business and culture.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

Sara Fay kicks off this week's episode with her advice on how to succeed when you're often the youngest and the only woman in the room. She tells us her tips and tricks for how to become comfortable with public speaking and what it can do for your career. Join us as Sara shares what you can do to maintain a balanced life in a world of hustle culture!Hi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit athleticgreens.com/GROWTH today.To get started today and build your business online, go to Wix.com. With Wix, you can build the website of your dreams with business solutions to help manage and grow directly online!Check out After Hours, a TED Podcast, for important discussions on current events in the world of business and culture.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

Hi! I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pull-up, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.Check out After Hours, a TED Podcast, for important discussions on current events in the world of business and culture.To get started today and build your business online, go to Wix.com. With Wix, you can build the website of your dreams with business solutions to help manage and grow directly online!Check out Mita's podcast, Brown Table Talk!The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

Hi! I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pull-up, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.For the best sleep of your life, just go to HelixSleep.com/GROWTH, take their two-minute sleep quiz, and they'll match you to a customized mattress. They have a 10 year warranty and you get to try it out for a hundred nights, risk free. For our listeners, Helix is offering up to $200  off all mattress orders and two free pillows. Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit athleticgreens.com/GROWTH today.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies. Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results.  Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year.  In this episode, we talk in-depth about Kelsey's entrepreneurial journey, how she bootstrapped a successful content marketing agency, how to scale a company, and what she is up to these days.   Don't Miss: 1. Kelsey's journey to entrepreneurship - 02:35 2. How to humanize your sales strategy - 15:45 3. Why being honest and vulnerable is important in storytelling - 39:10   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Kesley's inspiring story of how she got to where she is today 2. How to bootstrap a content marketing agency in a saturated space 3. Strategies and advice on how to scale a company 4. How to generate business results from effective and strategic digital content 5. The power of storytelling in today's digital content 6. The future of content marketing 7. Kelsey defines her story in "one-word."   Follow Kelsey Raymond: Website: https://www.influenceandco.com/ LinkedIn: https://www.linkedin.com/in/kelseymeyer1 Twitter: http://twitter.com/Kelsey_M_Meyer   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

#316: On this episode we are joined by our friend Niel Robertson. Niel is the founder and CEO of Influence.co, The premier influencers marketing and networking platform. On this episode we discuss how to approach problem solving, critical thinking, and how to navigate success and failure. To connect with Niel Robertson click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by Phexxi Phexxi® (lactic acid, citric acid, and potassium bitartrate) Vaginal Gel 1.8%, 1%, 0.4% is a hormone-free, prescription birth control used only before sex. Phexxi works to maintain the vaginal pH level to prevent pregnancy and you only use it when you need it! Be sure to tell your healthcare provider if you have a recent history of 3 or more UTIs per year. Learn more, including all risks at Phexxi.com This episode is brought to you by No Days Wasted Their hero product is called DHM Detox, which is the vitamin for people who like to enjoy their drinks. It’s designed to help you bounce back the next day. Get 20% off your order and free shipping in the US. Just head over to www.NoDaysWasted.CO/SKINNY and use promo code "SKINNY” at checkout Produced by Dear Media   

In today’s episode of The Digital Agency Insiders Podcast, we talk about the power of content marketing and how the right strategies can help companies accomplish their goals.Co-founder of Influence & Co., Kelsey Meyer-Raymond, shares her expertise on the subject. Influence & Co. is one of the leading providers of high-quality expert content to the world’s top publications.

#027: Learn how a 19th century management consultant was way ahead of his time and hear what's next for the gig economy. Niel and Steve also discuss the fundamental shift happening in marketing right now and the single smartest question you can ask someone.

Michelle Martin speaks with Yoan Kamalski, CEO of Hmlet about upcoming trend of co-living spaces, heritage properties and leadership and influence. 

John Hall~ Founder Influencer & Co ~ Current Series ~ 100 Interviews with 100 Major Influencers   As we dive down this rabbit hole of influence we have noticed there's a couple different types of influencers that are out there. There is the influencer that everybody knows. This influencer is the one that everybody sees. The influencer that has a massive public image, you see them all over Instagram, Twitter, the media, Facebook, LinkedIn, and YouTube. These influencers are what you could call Spotlight Influencers. Then you have another type of influencer that isn't so much in the spotlight. This influencer is a more of an underground influencer. These are people that have significant influence but decide to stay under the radar just a little bit. They still have their personal brands, they still get into media sources, but they are not the typical faces you might see when you think of ‘influencers'.  Today's guest is a master at the second type of influence. John Hall has been called by Inc. magazine as “one of the most powerful people in media that you have never met!” He is Ernest and Young's Entrepreneur of the Year in 2016, he has been recognized as one of  Business Journal's Top 100 Visionaries. The company he co-founded was ranked #239 on the Inc. 500 and #72 on the Forbes list of the most promising companies in America.  There's an art and science to this type of influence and on the show today John shares with us some of his best secrets to maintaining this influence.  We talk with John about how he developed the company Influence & Co, how it became the largest creator and distributor of expert content for major media outlets. We talk with John about building influence with his clients and some of the key takeaways that he learned from seven years of helping other businesses gain influence. John has some core values as an influencer, and it really boils down to simple things such as personal relationships, how he gauges every single personal acquaintance, and how he decides whether he's going to continue that personal relationship or let it go. Towards the end of the show we chat about two of his really awesome articles that I enjoyed reading, Perception of Influence vs. Actual Influence and how you can use both of those to grow your brand, as well as 7 Tips for Seeking Out and Seducing the Best Influencers to Love Your Brand..          02:43: Who is John Hall?      10:38: John on His Entrepreneurial Journey      13:30: John on Influence      15:41: John on Managing Your Ego      17:29: The Story Behind Influence & Co.      19:41: How John Obtained the Calendar.com Domain      22:18: John on How To Maintain Relationships      27:18: The Mission of Calendar.com      34:46: John on How He Uses His Influence to Grow Calendar.com      37:51: How To Get Started Pitching Your Writing To Major Platforms      40:56: Perception of Influence vs. Actual Influence      45:25: How To Identify Fake Influencers      48:09: John's Favorite Influencers      53:05: How To Keep A Low Profile As An Influencer      57:05: John on Choosing Influence Over Money 01:01:50: John's Favorite Conferences 01:03:27: A Sneak Peek into John's Book, "Top of Mind" 01:05:21: John on The Future of Influencer Marketing Contact Info:   http://www.johnhallspeaking.com/ https://marketinginsidergroup.com/strategy/12-keynote-sales-speakers-you-shouldnt-miss/ https://twitter.com/InfluenceandCo https://twitter.com/johnhall https://www.influenceandco.com/ https://www.inc.com/author/john-hall?cid=landermore John on Forbes: https://www.forbes.com/sites/johnhall/#28a7d6253845 Perception of Influence vs. Actual Influence: https://www.inc.com/john-hall/the-perception-of-influence-vs-actual-influence.html 7 Tips for Seeking Out and Seducing the Best Influencers for Your Brand https://www.inc.com/john-hall/7-tips-for-seeking-out-and-seducing-the-best-influencers-to-love-your-brand.html Calender.com: https://www.calendar.com/

John is the Author of Top of Mind, a bestselling book published by McGraw Hill. He Co-founded Influence & Co., the largest creator and distributor of expert content to major media. John has been called “one of the most powerful people in media who you’ve never met” by Inc. and a “must-see keynote speaker” by Forbes.You can book John to speak at JohnHallSpeaking.com or buy his book at www.topofmindbook.comLearn More: https://www.influenceandco.com/john-hall *********************************************************************As an Entrepreneur, you know that you need higher returns on every marketing dollar you spend to get off the “Revenue Roller-Coaster” and stop the endless search for marketing solutions!I can help you leverage your expertise to increase your revenues. Clients that work with me are given a simple marketing strategy that brings them out of obscurity by raising their brand to a position of expertise and influence resulting in more clients, more profit and more impact.AUTHORITY POSITIONING IS A CUTTING EDGE MARKETING STRATEGY. LETS GET YOU UP TO SPEED!Download the Authority Positioning Blueprint - http://authoritypositioningcoach.com/the-plan/Read the Book Authority Selling - http://authoritypositioningcoach.com/#booksBuilding Your Authority isYour #1 Priority™The Art of Authority Podcasthttps://businessinnovatorsradio.com/the-art-of-authority-podcast/

Our guest is John Hall, author of Top of Mind and Co-founder and CEO of Influence & Company. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. This will be a great conversation for you to walk away with tips and nuggets. Join us. Influence & Co., is a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications, ranking No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.

B”H Do you have a podcast? Would you want to have one? Today we take an inside look at this industry with one of the pioneers of podcasting, an Expert in Connection and Influence. You’re listening to Jewish Latin Princess. I’m Yael Trusch your host. Welcome to the show. Today’s guest is Jessica Kupferman. And this is such a fun conversation for me. Fine, maybe I’m biased because I love what The post Episode 87: Jessica Kupferman, Expert in Connection & Influence, Co-Founder of She Podcasts appeared first on Jewish Latin Princess.

Hey everyone! On today's episode, I share the mic with John Hall, author of Top of Mind and CEO of Influence & Co., a content marketing agency. Tune in to hear John explain why amplification works, how Influence & Co. has helped numerous startups become successful name brands, why goal-setting is key to successfully marketing your company, and how he funneled his expertise into the bestselling book Top of Mind. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

HR News Flash This is your HR News Flash for the week of October 1st, 2018, your weekly briefing on talent management and the world of work. To read more about related workplace topics, please visit the HR Certification Institute Blog, HR Leads Business, at HRCI.org. — This week’s topic: Do Employers Need to Censor Political Talk at Work? There is one thing we can all agree on: The current climate of political discourse has - occasionally if not often - brought out the worst in people. Political opinions have created unprecedented rifts between friends and family members. But what about political discussions at work? Officially, the views are mixed. An Indeed poll of 2,000 U.S. employees shared that more than half of employees – 54 percent – say they are generally comfortable with the current level of political discourse at work. Only one-in-five say there should be more censorship. But this doesn’t erase the tensions that many are experiencing. Passions seem to be running high these days in what some people are calling a growing tribal society. Some experts believe we are living in a "Cold Civil War" period. This puts human resource managers in a tough spot — with a responsibility to keep discussions respectful. "Educate your employees on the value and importance of having a diverse and inclusive environment," advises Courtney Mudd, Director of Human Resources at Influence & Co., commenting as a member of the Forbes Human Resources Council. "Let them know that dialogue is encouraged, but the office is not the environment for debates. If employees aren't open to hearing different points of view, they should refrain from starting and/or joining the conversation." Heather Bussing, contributing as an HRExaminer analyst on the topic of politics and work, reminds us that harassment, bullying and discrimination – even of the political variety – should not be tolerated. The danger, she says, is that "we are starting to equate humans with their political views. This is a mistake. We should judge people by what they do or fail to do, not what they believe or whom they voted for." Her advice includes encouraging people to "take a break from politics while they are at work" and eliminating hate speech. "Some people," she says, "are feeling emboldened to make derogatory remarks to minorities, [the LGBTQ community], the disabled and women. If there are extenuating circumstances, a few days or a week of unpaid leave can be an effective deterrent to future problems. Otherwise, this should be grounds for immediate termination." Keep in mind, as well, that political affiliation is a protected class in most states. HR plays an important role as advisor and counselor in the politically charged world we now live in. Political harassment, like other offensive behaviors, can be thwarted with proactive measures to remind employees of "right and wrong" behaviors. On the plus side, people are more politically motivated and involved than ever before. But political passion should not become disrespectful or disruptive to the point where it creates a hostile work environment or even turns workers against each other. Educate employees, managers, and leaders that diversity and inclusion also require openness to different political points of view. After all, the customers that our organizations serve also diverse political opinions. "R-E-S-P-E-C-T," as the late Aretha Franklin would say, is what we all need in this highly heated political environment. Just a little bit can go a long way. — Well, that’s your HR News Flash for the week of October 1st, 2018. Thanks again for listening to the HR News Flash from HRCI. And check back next Monday morning for the latest podcast from HRCI, a leader in the certification and professional development of HR professionals. Learn more at hrci.org.

Matt's guest is Author of Top of Mind and he is the Co-founder and CEO of Influence & Company. Business is never “just” business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. This will be a great conversation for you to walk away with tips and nuggets. Join us. John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world's top publications, ranking No. 72 on Forbes' “Most Promising Companies in America” list and named Empact's “Best Marketing and Advertising Company of 2014” at the United Nations. John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.

How do we become ‘known’ for something and remain top-of-mind? How can you use content marketing to help you achieve influence and engage with those who matter to you? Today’s guest speaker has some ideas. John is the CEO and co-founder of Influence & Co., a tech-enabled content marketing agency that helps brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. Despite having experience under John’s belt, he would constantly walk into meetings and people would get confused as to why this ‘kid’ was there. John was running into trust barriers right out the gate and he hated that feeling. He knew he couldn’t have been the only one, so he and his partners decided to create Influence & Co. to help others overcome this barrier. Bill has also run into this in the past. He struggled to get taken seriously as well and one of his bosses even suggested wearing prop glasses to look older. We all deal with things like this, especially as leaders, it’s hard to get taken seriously when you look like you have no experience. This is where trust plays an important role. How can people become top-of-mind and build trust naturally? It starts with being helpful. Everybody needs help in a professional and personal setting. Ask them what that missing piece is and then begin to connect the dots by introducing them to others. This works wonders on an in-person level, but how do you scale up trust? The best way to scale up trust and grow your influence is through creating content. Remember, people don’t want to deal with ‘the brand.’ They want to deal with the people in the brand. By humanizing yourself, you’re humanizing your company and it attracts wonderful recruitment opportunities as well. Consistency in your marketing message plays a huge factor in building trust within your audience. People’s memories are a powerful thing and if you hit people with the right type of content at the right time, they will remember you forever.   Interview Links: Influenceandco.com Topofmindbook.com John on LinkedIn   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube   Did you enjoy today’s episode? If so, then head over to iTunes, and leave a review. It helps other entrepreneurs discover the Scaling Up Business Podcast, so they can also benefit from the knowledge shared in these podcasts. Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading business coach with Gazelles. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

Are you looking to get your agency revenue to the $1 million mark? Already at $1 million and struggle to get beyond it? What got you where you are now, isn't what's going to get your agency to the next level. Have you lost focus or just don't know where to look? Then it's time your agency explored the power of content and started making investments into it's future. In this episode, we'll cover: Growing your agency from the first million to the next million. One growth strategy often forgotten. 5 simple tips to help scale your agency. #1 Technology your agency should be using. How to find your agency's focus. Know yourself and build a solid team. Today I got to talk to John Hall, CEO and co-founder of the content marketing agency, Influence & Co. He's also a keynote speaker and author of the best-selling business book, Top of Mind. Considered a content marketing guru, John shares with us tips and tricks he has learned along the way, as he grew his company from just 2 people in 2007 up to 130 employees in 2018. Implementing John's strategies will help scale your agency and position you as a thought leader and influencer in your agency's niche. Growing Your Agency from the First Million to the Next Million The biggest challenge your agency will face when scaling is taking on clients and employees you shouldn't. To avoid this classic pitfall, use these two tips in your agency process: Take time to hire the right person. Having the right people in the right seats will make all the difference. Really look at potential clients and ask "why?". Make sure you are only taking on the right clients for the right reasons. Having processes in place is important when scaling. One Growth Strategy Often Forgotten Simply put -- CONTENT Content is more than a  lead generator or marketing vehicle, content is the core of the company. Content allows your agency to share it's culture, industry trends, leadership, vision, and more. Your agency wants to generate content in "themes" to outline the environment and to attract people, whether it's employees or clients. You can't just say the words in an interview or pitch, you need to be continually communicating it as a company. This allows potential clients or employees to see what your agency is all about and makes them want to work with you. Define your agency's core values and live them out. 5 Simple Tips To Help Scale Your Agency Amplify your agency's services on your website with an excellent user experience. Make an investment in what your agency does. Utilize technology that can help your agency scale by saving you time. Create efficient practice that will lead to higher margins. Leverage content across the company by multi-purposing it. Differentiation can be hard, but it is important. Don't be like the competition - stand apart from them! #1 Technology Your Agency Should Be Using Technology needs depend on the agency, but to have the absolute best tech for your agency's needs, you need to create it. Creating your own technology allows customization towards your agency's needs. If there is a problem you're experiencing, and you can create a tech tool as the solution, that's the ultimate benefit. How To Find Your Agency's Focus Where is the biggest opportunity for your agency? It's not about what is most exciting, it's about what is going to drive longterm success. What are the things that your agency can say no to and what are those things that your agency needs to say yes to? Owners typically jump quickly and this can lead to a loss of respect from your team, as well as opportunity costs. Don't put your agency in a position where it is no longer doing productive work, because you're too busy "chasing butterflies." Know Yourself And Build A Solid Team Who you get into business with and how you treat the people around you is key! Your agency needs trust at the core. John and his two partners are in sync with another and he attributes it to total transparency. Although I usually say: "you either know the bad partner or you are the bad partner,"  I've seen some really successful agency partnerships too. However, having an out clause and operating agreement in place can keep things from getting messy if someone wants out. And most importantly, your personal brand is important. You are a vehicle to create opportunities for your agency and you need to invest in it and in yourself. Looking for a Payroll and HR Solution for your Agency? Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of  Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]

John Hall is the CEO of Influence & Co. a well known content marketing agency, a top rated keynote speaker who also writes for Forbes and Inc. and has contributing to over 50 other publications. He's the author of the hit book “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” which is how I heard about him. Last but not least his company has been ranked #239 on the Inc. 5000 fastest growing company list. During our interview we discuss: - John shares the revenue #'s that allowed his company to be ranked on Inc. 500 three years in a row. - John shares how they got customers during the early startup days. - Then he shares the #1 strategy that they use to get new clients today. - We talk about how to become a fearless entrepreneur. - John talks about his favorite form of content and why. - He shares a few tips on how both companies and personal brands can build influence in a noisy world. - John defines content triggers and why they are important. - John shares the biggest mistakes he sees marketers, bloggers and personal brands making when it comes to content marketing. - He shares his favorite growth tools/software he uses to help grow his content marketing agency. - John shares his favorite book that he suggest we all read. John's websites: www.influenceandco.com Twitter @johnhall John@influenceandco.com https://www.linkedin.com/in/johnhall4/   

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including  Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance.     What you’ll learn about in this episode: Thought leadership: why it’s something you have to do Creating a thought leadership content marketing blueprint Why your blogs should have the author’s name for a byline -- not the agency’s name Strategies for creating content that isn’t generic How to build thought leadership into your schedule so that you actually spend time on it -- and what to do if you can’t Finding the ideal mix for publishing content on your own site vs. externally Big mistakes agencies make with their content Why thought leadership content marketing is here for the long haul Ways to contact John: Email: john@influenceandco.com Twitter: @johnhall Website: www.influenceandco.com LinkedIn: www.linkedin.com/in/johnhall4 Book: “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Interview with John Hall, the author of "Top of Mind" and CEO and co-founder of Influence & Co., a tech-enabled content marketing agency that helps brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences.

John is a keynote speaker and author of Top of Mind recently published by McGraw Hill. He is the cofounder and CEO of Influence & Co., a company that helps brands and individuals leverage their expertise to create and distribute content to gain influence with their key audiences. Sponsors: DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project! Gusto: Gusto streamlined platform offers automated tax payments, filings and forms for payroll taxes, W-2’s, and 1099's! Sign up for Gusto today and get started with 1 month of free payroll! Visit Gusto.com/fire!

If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person. Consumers’ needs and expectations have changed and in his book, Top of Mind, John Hall explains what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company. In this podcast you will learn: How to build influence and deepen relationships The various trust “touch points” needed to effectively build trust with your audience How to implement effective content marketing that helps scale the lasting relationships you’re building How to become top of mind with your audience so you’re the person they think of when opportunities arise BIO: John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, “Top of Mind.” In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. For more information visit Influenceandco website. Download the handout: http://360rea.ch/2tOzaCF  

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become 'top of mind' with their customers by establishing trust through useful, engaging content.  In this episode we discuss what it means to have a content strategy, and how a book fits with that. He also explains the thinking behind his substantial appendix and his offer to connect directly with readers, and gives his tips on writing a book for anyone still struggling with making it happen.

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!  Time Stamped Show Notes: 00:27 – Today's topic: How to Be Top Of Mind 00:35 – Eric's friends, John Hall of Influence & Co, just released a book called Top of Mind 00:45 – The content that Neil is creating is putting him at the top of mind 01:00 – In marketing, Neil believes in the rule of 7 01:05 – It's hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective 01:27 – Everyone has a different playbook 01:29 – Neil's friend, Brian Dean from Backlinko, creates blog posts that he doesn't write as frequently as Neil 01:36 – Brian's blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views 01:54 – Neil has daily videos and Brian has his once a month or once a week 02:02 – Brian's videos have higher quality than Neil's but Neil has more videos, so he will eventually get more traffic 02:12 – It makes Neil top of mind for viewers and an industry leader 02:22 – If you don't have a big team, but want to be top of mind, do what Brian is doing 02:47 – Moz's blog spot and content is much better than HubSpot's, but HubSpot gets more traffic from Google because of their volume 03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind 04:15 – To be top of mind, you have to do things consistently, longer, and with quantity 04:51 – “Go try and be top of mind” 04:55 – That's it for today's episode! 3 Key Points: It's better to create something good enough and in large quantities, rather than just 1 perfect piece of content. To be top of mind, do things in consistently, over a longer time and in large quantities. Leverage on different channels so that people see you often and consider you a leading voice on the subject. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!  Time Stamped Show Notes: 00:27 – Today’s topic: How to Be Top Of Mind 00:35 – Eric’s friends, John Hall of Influence & Co, just released a book called Top of Mind 00:45 – The content that Neil is creating is putting him at the top of mind 01:00 – In marketing, Neil believes in the rule of 7 01:05 – It’s hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective 01:27 – Everyone has a different playbook 01:29 – Neil’s friend, Brian Dean from Backlinko, creates blog posts that he doesn’t write as frequently as Neil 01:36 – Brian’s blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views 01:54 – Neil has daily videos and Brian has his once a month or once a week 02:02 – Brian’s videos have higher quality than Neil’s but Neil has more videos, so he will eventually get more traffic 02:12 – It makes Neil top of mind for viewers and an industry leader 02:22 – If you don’t have a big team, but want to be top of mind, do what Brian is doing 02:47 – Moz’s blog spot and content is much better than HubSpot's, but HubSpot gets more traffic from Google because of their volume 03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind 04:15 – To be top of mind, you have to do things consistently, longer, and with quantity 04:51 – “Go try and be top of mind” 04:55 – That’s it for today’s episode! 3 Key Points: It’s better to create something good enough and in large quantities, rather than just 1 perfect piece of content. To be top of mind, do things in consistently, over a longer time and in large quantities. Leverage on different channels so that people see you often and consider you a leading voice on the subject. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Matt's guest is Author of Top of Mind and he is the Co-founder and CEO of Influence & Company. Business is never “just” business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. This will be a great conversation for you to walk away with tips and nuggets. Join us. John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In less than three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world's top publications, ranking No. 72 on Forbes' “Most Promising Companies in America” list and named Empact's “Best Marketing and Advertising Company of 2014” at the United Nations. John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review. He is the author of the best-selling book, 'Top of Mind'.

John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why gaining trust means giving good information that improves lives How consistent engagement leads to top-of-mind placement and being first in line Why scaling influence means taking a moment to recognize others that have helped you How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory   Resources John Hall on Twitter: @johnhall Influence & Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You BOLO Give and Take Zapier Blog   Visit SocialPros.com for more insights from your favorite social media marketers.

John Hall is the co-founder and CEO of Influence & Co., which helps companies create and distribute engaging content to educate a specific audience.He was one of the winners of the EY Entrepreneur Of The Year award in 2016 for “Best Emerging Company,” and was listed as one of BizJournals Top 100 Visionaries. Hall has grown Influence & Co. into the largest provider of expert content to online publications. His company, No. 239 on the Inc. 500 in 2016, has also ranked No. 72 on Forbes’ “Most Promising Companies in America” list and was recognized at the United Nation’s for being Empact’s “Best Marketing and Advertising Company of 2014.”He has been called “one of the most powerful people in media who you’ve never met” in Inc. and a “must-see keynote speaker” in Forbes. Hall is consistently mentioned in major publications as a top influencer, leader, and speaker. He has weekly columns for Forbes and Inc., and he’s contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company, and Mashable.When Hall isn’t working, he loves spending any extra time with his beautiful wife, Lindsay, and two adorable daughters.Learn more: www.influenceandco.com/john-hallInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

John Hall is the co-founder and CEO of Influence & Co., which helps companies create and distribute engaging content to educate a specific audience.He was one of the winners of the EY Entrepreneur Of The Year award in 2016 for “Best Emerging Company,” and was listed as one of BizJournals Top 100 Visionaries. Hall has grown Influence & Co. into the largest provider of expert content to online publications. His company, No. 239 on the Inc. 500 in 2016, has also ranked No. 72 on Forbes’ “Most Promising Companies in America” list and was recognized at the United Nation’s for being Empact’s “Best Marketing and Advertising Company of 2014.”He has been called “one of the most powerful people in media who you’ve never met” in Inc. and a “must-see keynote speaker” in Forbes. Hall is consistently mentioned in major publications as a top influencer, leader, and speaker. He has weekly columns for Forbes and Inc., and he’s contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company, and Mashable.When Hall isn’t working, he loves spending any extra time with his beautiful wife, Lindsay, and two adorable daughters.Learn more: www.influenceandco.com/john-hallInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance.   What you’ll learn about in this episode: John’s new book "Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" How John’s book fits into his thought leadership strategy Why staying top of mind is a great strategy for developing trust Short-term to long-term memory: consistently engaging people so that they remember forever Why you need to make yourself approachable Why showing your failings and foibles does not diminish your thought leadership Why you must understand what is truly helpful for individuals Why you must help people without expecting anything in return How to tell people how you helped them without it sounding self-serving Why you shouldn’t be too aggressive and should build a relationship over time Why you need to start small with changing how you relate to others Ways to Contact John Hall: Email: john@influenceandco.com Twitter: @johnhall Website: www.influenceandco.com LinkedIn: www.linkedin.com/in/johnhall4 Book: "Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You"

Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content.   In this episode you'll learn: [00:50] What does Influence & Co. do for their clients? [02:04] How to find niche publications? [03:08] Why is I&Co not white labeling for their clients? [04:13] How to go about building a relationships with niche publications from scratch? [04:25] First thing to do if you want to go after a publication as an agency? [06:26] How to know if a niche publication is worth it?  [07:07] Metrics you want to look at before publishing at a specific website? [10:08] Is there a niche in which guest posting doesn't work? [12:10] How do you measure the ROI from the published articles? [13:50] How to utilize your articles in the sales process? [14:56] Best practices for using cold email to distribute the article? [16:54] What role does content marketing play in how someone's evaluating a company? [19:05] What parts of the funnel are important for different industries? [20:55] Best practices for getting quotations from your ideal companies?   Links mentioned: Influence & Co. Website Kelsey Meyer on Twitter   Brought to you by Experiment 27. Find us on Youtube here. If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

In this episode we talk to John Hall, Co-founder & CEO of Influence & Co.

In this episode we talk to John Hall, Co-Founder and CEO of Influence & Co.

John Hall is the co-founder of Influence & Co, a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. John has grown Influence & Co. into one of the largest providers of high-quality expert and influencer content to the world's top publications, ranking No. 72 on Forbes Most Promising Companies in America list and named Empact's Best Marketing and Advertising Company of 2014 at the United Nations. Influence & Co. was recently mentioned in Inc. as the # 1 Company Dominating Content Marketing. John was recognized by Forbes as the #1 Keynote Speaker For Digital Trends. He also has a weekly column for Forbes and Inc. and has contributed to more than 50 publications. Secret – timesaving technique John uses Antnotes -- keep track of what needs to be done and then accomplish it. ONWARD! Daily habit that contributes to success Think about who you talk to -- John challenges himself to be more thoughtful and helpful with his employees and others that he interacts with. Could have ruined your business – but now – an invaluable learning experience John went to a conference in the early days of his business -- it did not go well -- and John tells the whole story here. Most critical skill you think business owners need to master to be successful "You always need to be learning." Most influential lesson learned from a mentor "Be the person everyone wants on their team."   Final Round – “Breaking Down the Recipe for Success” What systems would you go back and put into place sooner? I would have drunk our own Kool-Aid a lot more. What strategy would you recommend new business owners focus on to best ensure success? Invest in yourself Control your story How best to connect with John: Email: john@influenceandco.com Twitter: @johnhall LinkedIn: www.linkedin.com/in/johnhall4 (remember to mention Onward Nation) Blog: blog.influenceandco.com Forbes column: www.forbes.com/sites/johnhall Forbes column: www.inc.com/author/john-hall

John Hall, CEO of Influence & Co., joins the Bryan Kramer show for some real talk on his insightful approach to branding and leadership, why the phrase "personal branding" is misleading, and the reason he aims to NOT be the smartest person in the room. In This Episode The importance of focusing on the bad and boring stuff Why your team should be way smarter than you How challenges in our personal and professional lives are opportunities for growth Success is different for everybody Why "personal branding" is a terrible phrase Resources Influence & Co. John Hall on Twitter and LinkedIn John's Weekly Columns on Forbes and Inc.com Visit BryanKramer.com to hear more Human Conversation.

Kelsey Meyer joins 33founders to share how Influence & Co. helps brands execute effective content strategies, as well as the company's evolution from two founders to more than 75 team members.

Kelsey Meyer joins 33founders to share how Influence & Co. helps brands execute effective content strategies, as well as the company's evolution from two founders to more than 75 team members.

KELSEY Meyer, is the cofounder of Influence & Co. a content marketing firm that helps expertseducate and engage their audience by getting articles published in online publications. Her company, Influence & Co. is one of the leading providers of high quality expert content to the world's top publications and pride themselves on working with only the best experts, saving them time on sharing their expertise, and providing the highest quality content to top tier publications. Their mission? Build their clients’ professional brands!

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines. Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories. For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines. Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories. For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer