Podcasts about marketing it

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se.Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about.Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots.To hear the story behind that lesson, along with more lesson-filled stories, I sat down with Connor Swegle, CMO and Co-Founder, Priority Bicycles [https://www.prioritybicycles.com/]. Priority Bicycles started by raising $565,000 on KickStarter 11 years ago, and now has 35 models and fields 25,000 orders a year. Swegle manages four brands – including e-comm, omnichannel, advertising, and events – with a core nimble team of six.Lessons from what he madeEverything is learnableWhatever they said about lemons and lemonadeYour worst friend is still better than your best marketingYou can (and should) be yourselfPeople want your story – be brave enough to tell itYou are not aloneDiscussed in this episodeJoin us to learn how to craft a Customer-First Objective in Session #2 of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] on April 10th at 1 pm EDT (from MeclabsAI, MarketingSherpa's parent company).Creative Social Media Marketing: When to break the rules (podcast episode #129) [https://marketingsherpa.com/article/interview/creative-social]Strategic Advertising and Marketing: It's not what you make, it's what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]Email Marketing: 3 award-winning lessons about relevance [https://sherpablog.marketingsherpa.com/email-marketing/email-awards-winners-relevance/]3 case studies of marketers that made a positive change in customers' lives (while getting results for their business) [https://marketingsherpa.com/article/case-study/positive-change-marketing-case-studies]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://marketingsherpa.com/article/interview/content]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/ free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Would you ever launch a campaign celebrating your brand as second best? That's exactly what Sandy Rubinstein did at Nick at Nite.I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.Stories (with lessons) about what she made in marketingSeek serendipityLose the brand ego and lean into humility Bet on yourself Seek out every voice in the roomBe the all-weather friendMentorship is not a one-way streetDiscussed in this episodeWant to boost your conversions and collaborate with customer-first marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company). Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content [https://sherpablog.marketingsherpa.com/video-marketing-2/voice-over-coaching/]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://marketingsherpa.com/article/interview/marketing-mentorship] Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Shoot us a Text.Today we've got guest host Michael Cirillo of the Dealer Playbook talking about his experiences at the Toronto Auto Show. Plus, we talk about a new report showing EV charger cyberattacks are on the rise and how Apple is investing $500B in AI with a specific focus in Detroit.Show Notes with links:Cyberattacks on automotive and smart mobility products surged 39% in 2024, with electric vehicle (EV) charging infrastructure emerging as a major target, according to Upstream's 2025 Automotive & Smart Mobility Global Cybersecurity Report.409 cyberattacks were recorded in 2024, up from 295 in 2023.Attacks on EV charging stations jumped from 4% in 2023 to 6% in 2024, with 59% of them having the potential to affect millions of devices.Hackers target EV chargers for data theft, fraud, and ransom payments, with nearly 75% of attacks disrupting charging services. Researchers have also demonstrated that hacking EV chargers could disrupt entire grids.In 2024, 59% of EV charging cyberattacks had the potential to impact millions of devices, while 37% could have affected thousands, according to Upstream.Mozilla's 2023 research found all 25 major automakers collected excessive data, raising privacy concerns.Shira Sarid-Hausirer, Upstream VP of Marketing: “It's not necessarily the number of assets, it's the connectivity and the fact that they're all interconnected that increases the risk dramatically.”Apple is expanding its U.S. footprint with a $500 billion U.S. investment plan, which includes 20,000 new jobs, a server factory in Texas to support Apple Intelligence and a new Apple Manufacturing Academy in Detroit.Company engineers at the Detroit center will train local businesses and workers in AI and smart manufacturing techniques.Apple is also doubling its Advanced Manufacturing Fund to $10 billion, supporting high-tech manufacturing across the U.S.Apple's announcement followed a meeting between CEO Tim Cook and President Donald Trump as the company seeks to mitigate the impact of Trump's trade tariffs, including a 10% tariff on Chinese imports and a potential 25% tariff on chips.CEO Tim Cook: "We are bullish on the future of American innovation and proud to build on our long-standing U.S. investments."Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email

Welcome to Episode 142 of Praestabilis: Excellence in Marketing It's 2025! In Episode #142 of Praestabilis: Excellence in Marketing, I'm discussing the importance of being willing to “Better Your Best” ... The post Praestabilis – Excellence in Marketing – 142 first appeared on Connie Ragen Green Podcast. The post Praestabilis – Excellence in Marketing – 142 appeared first on Connie Ragen Green Podcast.

Marketing is about helping your ideal customer perceive the value your products deliver.But before they can perceive that value, you have to create it.When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024.To hear key lessons and stories from building the company behind made that mattress, I talked to Jack Dell'Accio, CEO and Founder, Essentia [https://myessentia.com/].Dell'Accio originally funded Essentia himself, investing $3 million to develop the products and build the brand. The organic mattress company is projected to surpass $50 million in revenue in 2024. He oversees the company's 100 employees, but does not manage the marketing team directly.Stories (with lessons) about what he made in marketingInnovation driven by personal passion can lead to extraordinary outcomesKeep pushing forwardEducating consumers about the products they use and the impact on their health is crucial for building trust and driving changeFind a strategic partner who understands your visionCollaborate to bring greater visibility to your brandDiscussed in this episodeConversion Pro – In this episode, Dell'Accio emphasizes consumer education. The Conversion Pro expert in MeclabsAI [https://meclabsai.com/share/v1rYyjM1ZgieOa5] can help you understand how to optimize your marketing strategies to not only educate but also convert your audience effectively (MeclabsAI is MarketingSherpa's parent company).Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it [https://www.marketingsherpa.com/article/interview/entrepreneurship]Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer [https://www.marketingsherpa.com/article/case-study/3-examples-marketing-is-teaching]Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Look, let's face it, our industry can have a bad reputation.And I can see why. Just scroll through YouTube or social media and you'll see self-appointed gurus shouting about tricks and hacks and shortcuts.But sustainably successful marketing is not about shortcuts, it's about digging into the very essence of what it means to be a human being.Sounds pompous, I know, but hear me out.Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects authentically with people's experiences, desires, and needs.So when I read this lesson in a podcast guest application – ‘marketing is often about showcasing human truths' – I knew I had found a kindred spirit I wanted to sit down with and learn from Karuna Rawal, CMO and CRO, Nature's Fynd [https://www.naturesfynd.com/].Nature's Fynd has raised $500 million in funding since its founding in 2012. Backers include celebrity investors like Jeff Bezos, Bill Gates, Al Gore, and Jack Ma; along with institutional investors like SoftBank and Blackstone.Rawal leads a team of 17 across Marketing, Sales, PR, Innovation, Culinary, Business Development and Creative – plus three agencies. Startups run fast and lean, she says.Here are some lessons from Rawal that emerged in our discussion:Marketing is often about showcasing human truthsWhere there's a will, there's a wayMarketing matters, even for legacy brandsSet a high bar for quality customer experiencesAlways choose to do the harder right thing than the easy wrong thing Align strategy with creativityDiscussed in this episodeCraft an AI strategy that resonates with your customers' human truth. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa's parent organization).Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://www.marketingsherpa.com/article/interview/marketing-not-about-you]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]Get more episodesThis article is distributed through the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://www.marketingsherpa.com/newsletters] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

One of my favorite career analogies is the music video for No Rain, by Blind Melon.There's a girl in a honeybee costume, dancing around, and she's so sad because no one seems to care or understand.  And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, and she joins them to dance her best dance.Are marketing careers really that different? As my next guest puts it – ‘find the place where you thrive.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Tifenn Dano Kwan, CMO, Amplitude (https://amplitude.com/).Amplitude is a public company traded on Nasdaq. Its annual recurring revenue in 2023 was $281 million, up 10% year-over-year. Dano Kwan manages a team of 60 and a budget of $30 million.Stories (with lessons) about what she made in marketingHere are some lessons from Dano Kwan that emerged in our discussion.Lead with empathyFind the place where you thriveBecome a natural collaborator Branding shapes success for companies and leadersEmpowerment and accountability cultivate leadership at every levelBridge Marketing and Product for collaborative growthDiscussed in this episodeEmpathy Marketing: 3 examples of empathetic marketing in action (with results) https://www.marketingsherpa.com/article/case-study/empathy-marketing)How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Podcast Episode #9) (https://www.marketingsherpa.com/article/interview/people-podcast)Personal Development in Career: Step out of your comfort zone (podcast episode #73) (https://www.marketingsherpa.com/article/interview/personal-development)Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) (https://www.marketingsherpa.com/article/interview/marketing-not-about-you)Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MECLABS AI (https://meclabsai.com/). It's totally FREE to use (for now). (MECLABS is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-BriefingWe often talk about product-market fit. But what about marketer-role fit?You could be an amazing marketer in many ways, but in the wrong role, you will be constantly swimming upstream, expending all your energy on the inconsequential.However, in the right role…ahh, it's just gliding along, putting your strongest skills to your highest and best use.Which is why a lesson from this episode's guest is so important, “stay true to yourself in your career.”You'll hear the story behind that lesson, along with many more lesson-filled stories from Avi Bhagtani, CMO, Digitate (https://digitate.com/).Bhagtani manages a global team of 18.Digitate is a startup of 800 people that has been in business for eight years. The company leverages AI and automation to transform digital operations.Stories (with lessons) about what he made in marketingSome lessons from Bhagtani that emerged in our discussion:Stay true to yourself in your careerMake yourself uncomfortableMove fast and take risksBest your best and own the role you are in“As the environment changes, so must your strategy.”Patience.Related content discussed in this episodeCustomer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) (https://www.marketingsherpa.com/article/interview/marketing-not-about-you)Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (podcast episode #31) (https://www.marketingsherpa.com/article/interview/public-sector-marketing)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.This article was distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more articles like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

This week I am being interviewed by my friend and former Visionary Client, Melissa Houston!Melissa interviewed me for her podcast, She Means Profit, and we chat about... How Many Hours You Should Spend on Marketing (It depends on the size of your business and the complexity of your marketing strategy)My Take On Marketing (Marketing is more than just selling a product or service; it's about creating a relationship with your customers and building brand awareness)The 3 Main Ingredients Of ANY Small Business Marketing Strategy The key to successful marketingUse storytelling to create an emotional connection with your audience and build brand loyalty.& MORE!p.s.Whenever you're ready, there are 3 ways I can support you right now…Start Your Online Business ($0 to $50,000k Blueprint): Click here to learn more about how The Visionary Method™ can help you ➡️Private 1:1 Marketing Coaching: Small tweaks to your Marketing Strategy can skyrocket your business success….

How I Made It In Marketing is underwritten by MECLABS, the parent org of MarketingSherpa. Learn how MECLABS Services can help you get better business results from deeper customer understanding at MECLABS.com/resultsIn this week's episode of How I Made It In Marketing, we're going to listen to some of the top insights I've heard on the podcast.And let me tell you why. In marketing, we can be so focused on action. We've got campaigns that need to go out, products we need to launch, numbers we need to meet.But to create marketing that is truly powerful, and to chart our overall career journey, sometimes we need to step back from that action for a little reflection.Summer is the perfect time to reflect. If you're headed to the beach or the mountains or the city this summer, you'll probably find yourself in a train, plane, or automobile for an extended amount of time. It's a great opportunity to pop in some of your favorite podcasts and fill your brain with ideas, before spending some quality time staring at the lake for a few days and reflecting on your work life, among other things.Our normal episodes are about an hour long. CMOs and other marketing leaders share the lessons they've learned in their careers, and the stories behind how they learned those lessons. A lot of lessons sound good in theory, but how did you put it into practice?We've recorded about 60 hours of those lesson-filled stories so far. Here are a few of the takeaways that most hit home with me.Stories (with lessons) about what they made in marketingAll great creative begins with a strong consumer insight. via Aron North, CMO & Commercial Owner, Mint Mobile, from Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11)(https://marketingsherpa.com/article/interview/revenue-growth-podcast)Tenaciously focus on a few things until you solve them. via Dhiraj Kumar, CMO, Dashlane, from SaaS Marketing: Serendipity's role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (podcast episode #23)(https://www.marketingsherpa.com/article/interview/saas)Look in people's closets.via Lindsey Lindemulder, Brand Marketing Director, Merrell, from Brand Marketing: Look in people's closets (Podcast Episode #18)(https://www.marketingsherpa.com/article/interview/brand-marketing)Don't just focus on your direct competitors. via Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus, from World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)(https://www.marketingsherpa.com/article/interview/consumer-retail-brands)It's not about you, and when you make it about you, you are never going to succeed. via Onaisa Landis, VP of Marketing, Octane, from Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53)(https://www.marketingsherpa.com/article/interview/marketing-not-about-you)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Operators' IT services sales approaches need to provide SMEs with some tailored, individual attention, assessment of needs and education of benefits. Catherine Hammond (Research Director) and Eileen Zimbler (Senior Analyst) discuss the several different strategies that operators could implement to sell more effectively into the SME market. The associated article can be found here. During the podcast, we also feature a report on Marketing IT products and services to SMEs: effective strategies for telecoms operators.

This week we're sharing another live recording from the InTents: the Farmers Market Conference 2023 held in San Diego last month. In this Tent Talk Live episode, you'll hear a presentation titled “Marketing: It's Not Just for Shoppers Anymore” from Christine Hawks who manages Columbus' Worthington Farmers Market, the largest year-round market in Central Ohio. As a Certified Farmers Market Manager and recently certified Ohio Master Urban Farmer, Christine serves as an ambassador for local food and entrepreneurs. She believes that food is transformative, affecting change in community health and wellness, access, equity, education and understanding. Fueled by that belief and a recent grant award, Christine is expanding her farmers market's outreach through an experiential learning collaboration with a local high school and with a variety of cooperative programs with other local organizations. This week's episode is made possible by support from USDA, Square, Market Wurks, Farmers Market Coalition, The Food Corridor and American Farmland Trust.

Summary/AbstractAshley Faus of Atlassian joins Dr. Jim to discuss a range of topics related to success, including weighted decision matrices, brand building, and credibility. Ashley shares her story of how she found success in multiple passion areas, and offers advice on how others can pursue their own goals.In this conversation, Ashley discusses her work in product marketing for Atlassian, her experience in a number of different industries, and her philosophy on work-life integration. She also talks about her hobby of baking, which she picked up during the Covid pandemic.In the beginning of the conversation, the idea of a weighted decision matrix is introduced. This matrix is a tool that can be used to help make decisions. The matrix takes into account different factors that are important to the decision maker and assigns a weight to each factor. The factors are then used to help make the final decision.Ashley  and her husband used this matrix when deciding on colleges. They considered different factors such as location, cost, and degree programs. In the end, they were able to make a decision that was best for them.Ashley  spoke about how to  make decisions by weighing different trade-offs. This theory can be used when making decisions about things like job offers, where someone might consider factors such as growth potential, compensation, work-life balance, and the tasks of the role. To use the theory, Ashley recommends picking five categories of things that matter to you, and then assigning a percentage to each category to show how important it is to you. You can then score each job offer you receive in each category, and multiply that score by the percentage to get a total satisfaction score for each job. The job offer with the highest satisfaction score is the one you should take.Timestamps00:00:00Ashley Faus: The Road to Though Leadership - PT 100:02:00Ashley Faus: Work-Life Integration and Baking00:04:42The Benefits of a Weighted Decision Matrix00:06:19The Benefits of Using a Value-Based Decision Framework00:10:23The Power of Defining Your Priorities in Career Progression00:11:53The Different Industries I've Worked In00:13:28The Reality of Marketing: It's Not Always the 'Cool' Stuff00:15:38The Importance of Choosing the Right Manager When Starting Your Career00:19:46The Importance of a Sampling Period in Your Career00:22:28The Importance of Intentionality in Career Development00:25:19The Power of a Weighted Decision Matrix: How Ashley Faus Got Her Dream Job00:27:00The Importance of Growth and Development in the Workplace00:28:41The Power of Internal Moves: A Conversation with Ashley FausMusic Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

Getting your packaged food and drink product ON the shelf is a huge win for a foodpreneur, but it's only the beginning. The key to longevity, business growth and profitability (apart from correctly pricing your product) is getting your product into more consumers' hands (or baskets/trolleys/sustainable grocery bags…) And the key to this?Marketing

Electa Bartels of Profit in your Pocket, was a stay-at-home mom when her husband launched his own electric service company. After countless sleepless nights and increasing frustration learning business financials, she found there's a significant communication gap between the accounting industry and the small-business owners it serves. This communication gap is what inspired Electa to build a bookkeeping practice where compliance bookkeeping is just the beginning. Time Stamp

 Episode 230 (Season 6, Episode 11) Marketing It's time for you to re-perceive what a podcast could be! (This will make more sense later, we promise.) Real estate is a marketing job more than a sales job, so listen closely and pick up some tips to take your marketing to the next level! This time, the Team dives deep into sphere marketing, video marketing, and discusses just how much effort you should put into your overall marketing campaign. Of course, it wouldn't be a true Boom Podcast without a few tangents while traveling down the podcast road. Today's tangents include:  minimum marriage age, how NOT to hunt a deer, and interesting things you didn't know about cacti! Good times will be had by all on our latest version of the Boom Real Estate Podcast!   SHOW NOTES Todd wears his headphones in a slightly unusual way [1:55] Great News! Maryland raised their marriage age from 14 years to 16! [2:50] How do you feel about arranged marriages? [5:05] Megan favors arranged marriages for scheduling purposes [6:43] Time to hit the content! [8:24] “Time to re-perceive” [9:28] Todd shares his first hunting story [10:33] We are officially the worst podcast out there! [14:21] Tip #1 - Work your sphere [15:26] Need to have passive/background marketing working at all times [18:01] Todd's Dad Joke and Death [18:57] Todd's death story [20:58] The show stops to take a look at the largest cacti [22:47] The Team shows their lack of art knowledge [24:52] Tip #2 - Use video!!! [25:33] Tip #3 - Consistency over perfection [27:22] You have to weigh the time and energy needed versus your return [29:26]   SHOW LINKS 25 Deer Hunting Tips for Beginners: https://targetcrazy.com/hunting/deer-hunting-tips/ 15 Interesting Cactus Facts: https://unusualseeds.net/15-interesting-cactus-facts-for-cacti-lovers/ 25 Mitch Hedberg Quotes and Jokes: https://inspirationfeed.com/mitch-hedberg-quotes/   BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ 30-Day Jumpstart: www.Boom30.com Coronavirus Playbook:  www.BoomPlaybook.com  

Welcome to Episode 72 of Praestabilis: Excellence in Marketing It's the end of 2021 and time for the “New Rules for Online Marketing” for 2022! I'm also celebrating three full ... The post Praestabilis – Excellence in Marketing – 072 appeared first on Connie Ragen Green Podcast.

Welcome to Episode 71 of Praestabilis: Excellence in Marketing It's nearing the end of 2021, the time of year when we review and reflect on what we have experienced during ... The post Praestabilis – Excellence in Marketing – 071 appeared first on Connie Ragen Green Podcast.

Ryan Deiss was recently featured on the Perpetual Traffic Podcast to talk about the future of marketing and conversion.   Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it's ever been.   We've been receiving so much positive feedback about adding Ryan as a co-host on Business Lunch. We recently featured Ryan on another one of our podcasts, Perpetual Traffic, about the future of marketing and some cool things happening at Scalable. (One of those cool things is Scalable Impact LIVE. Get your ticket HERE.) It's a great episode to listen to as a leader and entrepreneur—and to have your marketing team listen to as well.    No one knows marketing like Ryan Deiss. Listen in as he chats with Perpetual Traffic hosts, Ralph Burns and Kasim Aslam, about what we can expect in the world of marketing in the weeks and months to come.   How Digital Marketing Has Changed in the Past Two Decades Ryan has been in the digital marketing game since he was 19, and he's almost 41. If you do the math, he's been at it longer than he hasn't. And he's seen a lot of changes. When he first started, obviously there was no Google or Facebook or YouTube or TikTok. Over the first decade of his career, he watched it move toward marketers' ability to target. There was this push when it was all about “right person, right time” (and the right message wasn't as important).   In the past few years, we've seen a shift away from that. Things got harder, more expensive. It's been fun with Facebook ads from 2007 to 2017. There was a new social channel coming out every other month. You could get in early, build your following. We watched influencers become celebrities.    But paid ads have straight up doubled in the past year. The average marketer has to spend more, and it's only going to get harder. We peaked, we crested, and now we're seeing a shift back toward digital marketer looking like mass media marketing. Our ability to get our message in front of the right person at the right time is slowly getting taken away from us—through competition, algorithmic shift, and being priced out.   With all this mass media, the message matters more now. It's the message that reigns. There's always going to be an edge if you're really a student of this stuff. It's really important as marketers that we own our message and become good copywriters again. Bad copy used to work if your timing was perfect. The message could be “want this thing?” People would be like, “I do!” And it was as easy as that.    Now? The sky isn't falling exactly, but you have to realize that the 2015 playbook isn't going to work in 2022. You have to build your own community, your own media brand. You need an email list, a podcast, a community of people invested in you and what you do.   The Best Message Wins Roy Williams, one of Ryan's mentors, is the author of The Wizard of Ads trilogy, which “everybody should read,” Ryan says. One of the fundamental themes is that the best message wins. Roy knows this because he's done primarily mass media marketing, and there's only so much targeting you can do through radio/TV. Roy always says, “The most valuable target is the untargeted target that you target through messaging.”   Why is this true? Because, the more targeting you bring into play, the higher the cost. The holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn't even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing.    Ryan says there's going to be an absolute bloodbath in the digital marketing space. You had so many agencies and consultants who had their trick. Ooh, I can juggle. In a world where everyone wants juggling, that's great. But now it's like juggling sucks. Nobody wants juggling. You're out of business. Because they weren't actually marketers. They weren't even really craftspeople or artists. They knew how to do one thing.    Marketing is all about crafting and amplifying a message. In recent years, all of the emphasis has been around amplification, traffic. Now it's going to be all about messaging. The folks who win will be those who see themselves as messengers and communicators first. Where the edge will be moving forward is on the messaging side. Most of these marketers have never learned how to craft a message. They've never learned how to dig in and figure out “what does this person really want?”   The Concentric Circles of Marketing It's easy to market to someone who already knows, likes, and trusts you and desperately wants what you have. Just show up. Then you go out to that next ring—people who are solution-aware and in the market and actively looking. But the biggest gains will come from the problem-aware market and the unaware market. That's where you've got to learn to speak to people about their unspoken need/desire—things they aren't even talking about.   Roy Williams once wrote a Rolex ad for Justice Jewelers, a regional jewelry company in the Midwest. When Sir Edmund Hillary conquered Everest, he got a Rolex. The whole point of the ad is that you, too, deserve a Rolex when you conquer your own Everest. This ad is for people who might never have even thought about wanting a Rolex. This is for someone who has conquered a mountain and they're looking for a way to celebrate. You're selling them identity reinforcement. That's what great marketers understand.    The New Marketing Playbook for CEOs A lot of CEOs are struggling with this new world—going from being their own CMO to having others do it for them. Ryan says the days of running the company and doing all the marketing are over. And he says this as the CEO of a company called DigitalMarketer. He doesn't market anymore. He's not even in the marketing meetings. His primary job is communicator-in-chief. He's good at messaging, and that's where he'll keep his focus.   Internally, they focus on messaging, and for all the mechanics of a given channel (Google, Facebook, YouTube), they work with external agencies and consultants. Everything has gotten so specialized. Let other people handle it.    Back in 2016, DigitalMarketer set a vision and mission for the next 5 years. They wanted to be all about doubling the size of 10k businesses. It was a cool mission, but they had no way to track it. This year they reset their mission. They're going to be all about serving and enabling marketers. They're going to simplify and systemize marketing so marketers can freaking win and do their best work.    See You at Scalable Impact LIVE That shift meant they were no longer speaking to the small business owner and entrepreneur. So they started another company for that at Scalable.Co. Ryan tells founders to get out of the dang marketing meetings. As the leader, you're not the person coming up with all the plans. You're communicator-in-chief and questioner-in-chief. He knows it's a hard one to hand off, but you've got to do it if you want to scale.    They didn't just launch a new company; they launched a new event. Scalable Impact Live is an annual event for the CEO and entrepreneur. It's not T&C; there's literally not a single marketing session. It's all about asking: what does it look like to scale your business to the next level? Growth is not enough.    It's single track, old-school, highly interactive, with just 500-600 people. Ryan and his business partners, Roland Frasier and Richard Lindner, will be teaching and walking through different workshops with special guests Marcus Lemonis from The Profit; the NFL's Emmitt Smith; and brilliant businesswoman, Kendra Scott.    Come confused and frustrated; leave with a scalable impact plan.    RESOURCES:   Scalable Impact Live (November 2-3, 2021) Wizard of Ads (trilogy by Roy Williams)   Justice Jewelers Rolex ad OUR PARTNERS: Scalable Impact Live (November 2-3, 2021) Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard PodBean, your all-in-one podcasting solution

In this episode, we talk with Sinan Aral, an award-winning researcher, entrepreneur and venture capitalist. He is the David Austin professor of Management, Marketing IT and Data Science at MIT, where he also directs MIT's initiative on the Digital Economy. And in 2020, he published his first book: The Hype Machine. During this conversation, Sinan gives us a "tour" of the book. He talks about how -- and why -- social media is built to hype us up, as well as how making social platforms interoperabile might just be the key to creating a better hype machine. And he walks us through why fake news travels so fast on social media -- faster than real news, and faster than it ever could even a decade ago. To hear about this and more, give a listen to this episode. Click here for this episode's transcript, and here for this episode's show notes.

Marketing - It’s easy for me now because I shed a fuck ton of layers and conditioning (and I still do) I was willing to do shit most people aren’t willing to - therefore it became easier. You can’t place a blueprint or strategy on a weak foundation and expect to blossom I’ve walked myself and others through years of shedding layers and releasing trauma to make a hero’s journey in which now seems “easy” If you just continue to scratch the fucking surface you’ll never understand. Join me for my new group voxer coaching experience FUCK YES Marketing... email me at TheSpiritualSmartAss@gmail.com . or DM me on my social medias

This week's episode - well, I wanted to talk about Marketing, not as the expert, but from all I have learnt through our COVID lockdown time. I share my advice to small business owners on where to get started with your business marketing and for getting social on socials. What platforms to start with, a couple of my tech picks, and how to advance your knowledge in marketing for your business. With a massive shout out to the AMAZING Jenn Donovan, join me on this episode to talk Marketing from a COVID newbie marketer!Today's episode is sponsored by “Spend with us”, THE platform to purchase your Xmas gifts from over 600 rural and regional businesses from Australia's premier online marketplace for rural and regional businesses. Giving you great options for some or all your Xmas gifts, including site wide gift cards! Visit spendwithus.com.au and link is also in today's show notes.Here is the link: https://www.spendwithus.com.au/If you enjoyed today's episode, we love to hear from you, please leave us a review, don't forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!Here is the episode breakdown:Time Topic1.10 Marketing - where to start2.02 Some businesses yet to start or those organically found2.25 Sharing what I've experienced and what I use3.35 Let's talk about platforms and options for business7.27 Why we need email marketing8.28 My favourite platforms to hang out9.35 Creative designs, I use CANVA10.11 Scheduling and batching content, I use Buffer10.48 Email marketing, I use Flodesk11.37 Marketing - It's like riding a bike and taking off the training wheels12.14 Googling for answers in Marketing, find someone to follow and get consistent advise13.12 There is no science to Marketing, test and measure13.59 Awesome news…the beginning of our education online From today's show: Flodesk - email tool, FREE for 30 days and then using this link only $19 US per month by using this discount code - https://flodesk.com/c/4AN13PHow can you find me:Website - https://kerryzarb.com/Instagram - https://www.instagram.com/kerryzarb/LinkedIn: https://www.linkedin.com/in/kerryzarb/Clubhouse - Kerry ZarbInformation contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

This week’s episode - well, I wanted to talk about Marketing, not as the expert, but from all I have learnt through our COVID lockdown time. I share my advice to small business owners on where to get started with your business marketing and for getting social on socials. What platforms to start with, a couple of my tech picks, and how to advance your knowledge in marketing for your business. With a massive shout out to the AMAZING Jenn Donovan, join me on this episode to talk Marketing from a COVID newbie marketer! Today’s episode is sponsored by “Spend with us”, THE platform to purchase your Xmas gifts from over 600 rural and regional businesses from Australia’s premier online marketplace for rural and regional businesses. Giving you great options for some or all your Xmas gifts, including site wide gift cards! Visit spendwithus.com.au and link is also in today’s show notes. Here is the link: https://www.spendwithus.com.au/ If you enjoyed today's episode, we love to hear from you, please leave us a review, don't forget to subscribe and we hope you can tune in next time as we continue to unpack all things business! Here is the episode breakdown: Time Topic 1.10 Marketing - where to start 2.02 Some businesses yet to start or those organically found 2.25 Sharing what I’ve experienced and what I use 3.35 Let’s talk about platforms and options for business 7.27 Why we need email marketing 8.28 My favourite platforms to hang out 9.35 Creative designs, I use CANVA 10.11 Scheduling and batching content, I use Buffer 10.48 Email marketing, I use Flodesk 11.37 Marketing - It’s like riding a bike and taking off the training wheels 12.14 Googling for answers in Marketing, find someone to follow and get consistent advise 13.12 There is no science to Marketing, test and measure 13.59 Awesome news…the beginning of our education online   From today’s show:  Flodesk - email tool, FREE for 30 days and then using this link only $19 US per month by using this discount code - https://flodesk.com/c/4AN13P Head over to our website via this link to see courses available - https://zincbusinesssolutions.com.au/courses/ These courses are now on sale for the month of December, don't miss out! How can you find us: Kerry Zarb - https://zincbusinesssolutions.com.au/ or via our Linktree - https://bit.ly/4zinclink Facebook Group - https://www.facebook.com/groups/microsmallbusinesssupportgroup/ Facebook Page - https://www.facebook.com/zincbusinesssolutions Instagram - https://www.instagram.com/zinc.business.solutions/ YouTube Podcast - https://bit.ly/ytbnpodcast   Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk. See omnystudio.com/listener for privacy information.

Think you just need hard skills to be a marketer? Not true. Check out these soft skills to add to your tool box. 4 Soft Skills You Need in Marketing It’s not always about being tough as a business person and marketer. Soft skills count too. What skills should you add to your marketing toolbox? […] The post 4 Soft Skills You Need in Marketing appeared first on Fast Marketing Minute.

Dear Young Rocker is a podcast from Double Elvis, hosted by Chelsea Ursin. The show offers an episode format that is bizarrely under-used by podcasters, entrepreneurs, and marketers everywhere. Why? And what can we learn from the tiny moments inside this show?3 Clips producer Tallie Gabriel joins us to break this down.INSIDE THE EPISODE:All episodes of Dear Young Rocker can be found here: https://www.dearyoungrocker.com/(Clips played in this episode can be found on Episode 2: "Bass Player," found at the URL above.) Follow Dear Young Rocker host Chelsea Ursin on Twitter at https://twitter.com/RockerDear.Follow 3 Clips host and Marketing Showrunners founder Jay Acunzo on Twitter at https://twitter.com/jayacunzo or Instagram at http://instagram.com/jacunzoTHANKS TO OUR SPONSOR:Casted, an all-in-one platform for marketers who make podcasts to manage, market, and measure their shows. Visit http://casted.us3 CLIPS IS A PODCAST FROM MARKETING SHOWRUNNERS.We teach makers and marketers how to find and share their voices and make a difference through the shows they create. Subscribe to join thousands of creative professionals at http://marketingshowrunners.com/subscribe -- we send 1 email every Friday focused on exploring one question: What does it take to make someone's favorite podcast?THIS WEEK'S RECOMMENDED READ:Creating Commodity Content Isn’t Just Ineffective for Marketing — It’s Dangerous https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/

As a service provider, do you find yourself confused about the methods of marketing you should be using? Should you be spending your time on social media, webinars, funnels or something else?    One of the biggest frustrations we have as service providers is observing the marketing of our clients, other competitors, or gurus. We look at what they are doing, and wonder if it is what we should be doing. Today we are taking a look at service providers and how they should be building and marketing their businesses.    I’m currently kicking off the 5th round of the Director of Operations (DOO) certification program and I have been building this business on my own terms for the last 5 years. Over these years, I have had to market differently based on the goals that I had each particular time.     “You will need to tailor each marketing plan to what your individual goals are.”   Pick Your Business Model When you look 6-12 months into the future, what type of business do you see yourself building?  One-to-One In this type of business model, your revenue will stay fairly consistent but you won’t have a ton of time to market your business because of your workload. Visibility isn’t as much of an issue because the primary driver will be referral based… so, make sure you are delivering top notch services.    From a marketing perspective, you want to build strong relationships, attend networking events, and be part of a paid/unpaid mastermind for a hive of top tier  talent that will become a good referral base for you.   Also make yourself available for coffee chats, which can be a game changer. A coffee chat (sometimes referred to as a discovery call) is the free opportunity for a potential client to hop on the phone with you. This builds trust and provides a ton of information, which gives them what they need to make a decision.   Group Program With this method you refine your systems and your delivery. You take the same result that you get for your one-to-one client and multiply it by offering it in a group setting. Your need to be visible will increase because you need more eyes on your offer.   Your primary marketing driver will be organic. You will need to build your know-like-trust factor because this method is built off your reputation, and you are targeting a larger audience. This is the time to start building an email list, and building out the beginning of a funnel which moves people along a customer journey. You start with an opt-in, and then nurture them while they are on your list to make sure they stay active.  Volume Based This method is used when you are in the scaling phase of your business. It requires lots of eyeballs and a ton of visibility, meaning you need to attract lots of cold traffic (those not familiar with you). You pull them in through your marketing.    “If you’re focusing on a volume based program, you will need a lot of marketing bandwidth.”   Everything I describe today is how I progressively built my business. My primary method for doing this has been paid traffic, but I never stop organic marketing or accepting referrals. As visibility gets greater, I continue to build off of what works for me.   As I have narrowed my focus to the DOO certification program I need lots of people to see this offer because it's not going to be right for everyone. It's a high ticket offer, so I need to find lots of cold traffic and to give myself enough space and time to educate and connect with them.    “Look at the business model you have chosen, and make sure it is fulfilling the lifestyle and legacy goals that you have.”   Pick Your Primary Driver for Marketing It doesn't matter the stage, the best advice I can give you is to be consistent. For example:    Social Media: Don’t just post and run. Pick one platform and be consistent and engaging. This builds social proof and credibility.  Website: Get really clear on what you are offering and make sure it is consistent throughout your site. Make sure you note what results you are getting.  Articles: Write articles on LinkedIn or on your website blog. Pick the path that works for you, and test it every three months (minimum) to make sure it’s effective. You will also want to make sure it resonates with you and builds up your brand and visibility. Weekly Ops Activity Come to my private Facebook group and let me know... What business model are you utilizing (One-to-one, Group, or Volume based)? Then, tell me what primary marketing driver you are using to accomplish that.    Other Ways to Connect with Me: Website Private Facebook Community Facebook Page Instagram This episode was first published at theopsauthority.com/podcast/47.

B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained? On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.

EP21 What is a Social Entrepreneur (And Why It Matters) with TR Garland What is social entrepreneurship? Why does it matter in today’s age?  Let’s understand this concept further and see how we can leverage it to enjoy a sustainable life with purpose.   In this episode, we invited T.R. Garland, a speaker, author, coach, and a leading authority in helping purpose-driven professionals turn their mission into movements.  Part One of ‘What is a Social Entrepreneur (And Why It Matters)’ Social entrepreneurship is about serving the community's needs over profit while also not ignoring funding or profits.  Now, marketing plays a significant role in socially conscious entrepreneurs or organizations because the more you share with the community what you stand for, the more they are going to resonate with your message.    Your mission is your core connection. And so your mission develops into your messaging, and then your message is applied to certain marketing methods. What we have to do as leaders in the socially responsible entrepreneurship arena is to empower others. Don't try to keep your opinion on the inside.  But you must also remember, all purpose-driven professionals need to take a deep breath and realize that they must profit to fulfill their purpose.   “We're done with old ways of settling” - Rae Irelan While most people would like to help the world, some of us are quite hesitant to start as it takes a lot of money, time, and effort. And naturally, we want to take care of ourselves first so that we can take care of others too, right? What type of mindset do you think we should have to overcome this?   It's time to have a new definition of ROI. Instead of calling it 'Return of Investment,' change it to 'Ripple of Impact.'  You lead first with a focused strategic contribution, and the law of reciprocity will work in your favor. Eventually, you will begin to amass an army of advocates. These advocates will magnify and multiply your message for you. And this, in turn, will earn a fair exchange and value for your products and services so that you can take care of yourself and your loved ones.  Part Two of ‘What is a Social Entrepreneur (And Why It Matters)’ Your mission can turn into a movement. But how are you going to do this? T.R. has developed a seven-step sequence for turning your mission into a movement. You can find these steps below.  Mission - Message - Marketing - Media - Motivation - Magnify - Movement  “You've got to get crystal clear on your mission." - T.R. Garland   And lastly, have you ever heard of the 3Ms of Marketing? It talks about the sequence of understanding the market, creating the message, and using the right media. That's the old version, and we were taught to understand the market first so we can create a message for them.  The new way of doing it in social entrepreneurship is that we put the message (mission) first before the market. Your messaging will then filter out your clients. In summary, focus on your mission and develop your messaging from there. Your message is designed to pre-qualify and disqualify the market. And don't forget, let authenticity and truth come in.  Next Steps - Are you ready to channel your inner goddess and receive abundance from being uniquely YOU? The world is prepared for you and your work, are YOU? If you are serious about taking charge of your life and business, then go here:  https://www.thegoddessfest.com/creative-vessel

  In this episode of SLMA Radio (525th weekly program), guest host Nick Lissette interviews Black Pearl CIO Mike Guggermos.  They discuss the glaring mistakes sales and marketing people from technology companies make in trying to sell to IT. These, Mike says are the mistakes that contribute to lost sales such as: The four questions that make IT managers want to vomit when asked by salespeople Is IT really the roadblock in selling to a company? The biggest mistake a salesperson makes in selling to the IT manager. Why salespeople need to talk outcomes and performance indicators over features Why IT gets measured on financials and not marketing outcomes Why the IT budget doesn’t include IT for marketing How IT organizations are budgeted The conflict between Corporate IT and Marketing IT. When salespeople fail to address the risk of implementation About Mike Guggermos: Mike Guggemos is the Chief Information Officer (CIO) for the Black Pearl Mail. Mike brings extensive global experience to the role having served as a senior executive in two F500 firms over the last 25 years. Most recently Mike was the CIO of Insight Enterprises, Inc. where he was responsible for Information Technology as well directly engaging with critical global clients. Prior to Insight, Mr. Guggemos held numerous positions with Motorola, Inc., to include Corporate Vice President, Information Technology where he was responsible for end to end IT architecture, applications, infrastructure, engineering and other IT services. Linkedin for Mike Guggermos  About Black Pearl Mail Founded in 2014, Black Pearl Mail is a software-as-a-service (SaaS) product that helps companies increase their brand awareness and grow revenues. Black Pearl has been engineered to seamlessly integrate with Microsoft's O365 and G-Suite.  Black Pearl is the perfect accompaniment to any businesses email communications by making it Manageable, Actionable and Insightful. Centralized signature management ensures easy brand consistency and compliance. Banner messaging transforms passive email communication into a value-add digital marketing tool. End-user insights let emails understand when and how recipients are interacting with their email. The company is headquartered in Scottsdale, Arizona, also has a growing R&D hub in Wellington, New Zealand and support office in Zurich. To learn more, please visit www.blackpearlmail.com. About Our Guest-Host Nick Lissette Nick Lissette is the Founder and Chief Technology Officer of Black Pearl Mail. With almost a decade of experience in business email, Nick also serves as a Director on both the Fiduciary and Advisory Boards. Nick is an ‘entrepreneur’s entrepreneur’ with a keen knack of identifying emerging technologies and markets.   Lissette on Linkedin You may also like: Six Ways to Make Email Work Smarter for Marketing and Sales  

Technology and competition is dramatically changing the way that Restaurants operate.  We look at how these 2 mega trends are creating the 7 big trends for 2017 for Restaurant owners and chefs. We have identified 7 major trends that will change the Restaurant industry in 2017. 1.  Restaurant Home Delivery - there has been consolidation with the online ordering companies like Just Eat and Delivery Hero, and new entrants like UrberEats providing delivery for Restaurants who would have never thought of doing delivery 12 months ago.  On top of this - we have Drones and Self Driving Cars - this technology is going to provide a lot of opportunities for Restaurant Owners. 2.  Marketing - It is becoming really hard now to not have a strong marketing strategy for your Restaurant, along with great execution.  You don't want to have the best restaurant that no one has ever heard of - because it is increasingly likely that you will go out of business if you do. 3.  Bigger Data for Small Restaurants - using Facebook and Comparative Analytics are a powerful way to use big data for small Restaurants. 4.  Automation - the rise of the Restaurant Robots.  Rising wages and increasing costs are meaning that more Restaurant owners will turn to automation to cut costs. 5.  Consolidation - For a small restaurant, going to 1 Restaurant to 2 is the hardest move, but it starts you on the path to get those economies of scale. 6.  Specialization - It is becoming increasingly difficult to run a generic cuisine based restaurant.  Many Indian or Chinese restaurants are struggling unless they are starting to specialize and give customers a reason to be loyal to them.  We look at some of the areas that Restaurants are going to be moving into. 7. Divergence - Restaurants that have their strategy in the middle of the profit mix will struggle - they will either be pushed to build a Restaurant built around low price, or specializing to  create value in niches.  Being a good restaurant with nothing specific will force you to start competing on price and that will make it harder for you to retain your quality. If you want to read about the changes, check out our in depth report on the Restaurant Trends for 2017. For your Restaurant to prosper in 2017, you need to be educated.  Check out our best Restaurant podcasts of 2016.  There are 19 must listen to podcasts from the thought leaders of the Restaurant Industry. Look at the free tools to market your Restaurant and start to differentiate your Restaurant from your competitors.  

Jen Briney is a trailblazer in crowdfunding podcast journalism. During this episode, we talk about what actually goes into producing an episode of Congressional Dish, and discuss downloads, listener-based financial models, what it's like to get bad reviews, and how you can grow a big audience by focusing on creating solid content.   Main Questions Asked: When did you introduce the Listener Contribution Model? Talk about the behind the scenes production work on Congressional Dish. Do you mingle with the other podcasters in your category on iTunes, or just focus on your own thing?   Key Lessons Learned: Congressional Dish Podcast The first episode released in Sept 2012. Congressional Dish involves reading and outlining a bill. It is entertaining, educational, and has opinion. The show has two episodes per month, and Jen does all her interviews in one week.  The research alone takes a solid week. The show is high in the Government category on iTunes, but Jen doesn't feel as though she is in the political clique. Jen will fire at certain people for job-related scandals but not personal scandals.   The Funding Model The show is an advertising-free space and makes money from listener contribution.   Show Notes & Outsourcing The show notes are the most valuable part of the show, as there are links to actual provisions. Jen hired an audio engineer to edit the show, which saves her a day of work.   Download Stats After 30 days, if your episode has 165 downloads, you are doing better than 50% of the podcasts on iTunes. Congressional Dish garners 10,000 downloads per episode.   Marketing It's good to market your podcast from the beginning, but don't let it replace quality content.   Point of Difference So many podcasts are using the same ‘recipe' and same questions. Be different.   Journalism & Journalists There are a lot of people who call themselves journalists but are actually pundits. The question is, ‘Are you delivering information or opinion?' Congressional Dish also has opinion and slant, but the information is always backed up rather than made up.   Resources: Congressional Dish Electoral College Episode Horse Radio Network Walking Deadcast Heather Havenwood: The Win The Ladygang   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business. Bernie recently joined AMP UP Your Social Media’s host Gaudet to discuss his view on employee advocacy and how employees can be more involved in the content creation process. “Make it easy for the employee. Don't put the burden on the employee. Just capture the story from the employee and the marketing department then produces the story. They write it, they make it look good, they give it back to the employee and say "Here's the story from our interview" and the employee goes "Wow I told that story! It looks great! I said that?" and make it easy for them to share it.” Bernie shared a methodology he likes to call “The Ice Cream Sandwich Approach.”: Storytelling - Stories that are authentic and relevant are impactful when originating from the employee subject matter experts across the enterprise. Stories that are actionable take planning. Employees - Employees are the domain experts. Harness their storytelling potential by making extremely easy for them to share their stories and expertise. Marketing - It’s the job of marketing to convert captured conversations into stories and allow employees to easily share those stories. The most important responsibility of the marketing team is to make stories actionable – stories so meaningful that the consumer wants to take an action.

The Essence of Content Marketing The perfect customer is like a beautiful woman, distant and desirable and pursued by countless competitors. An appropriate metaphor, don't you think? Most advertisers want ads that equate to a magical pickup line. “Tell me what to say to this beautiful woman so that she'll rip off her clothes and jump into bed with me.” Some advertisers get downright self-righteous as they demand these magical lines. They lift their chins and sniff, “I want to hold my ads accountable.” In other words, “I want it to work immediately. Tell me how to make this beautiful woman give me what I want. Tell me what to say. I'll say anything.” Advertising people know how to craft these “direct response” messages. And the lines we tell you to say to the woman very often work! Not surprisingly, the “beautiful women” who can be won in a single conversation are mostly interested in money. It's usually about the price. And they tend not to be loyal. Courtship takes a longer path. According to behavioral psychologist Desmond Morris, the strength of a relationship is usually determined by the process that formed it. Relationships that are quickly formed are quickly broken. True courtship is an adventure and adventures take time. You've got to let the woman of your affections get to know you. You do remember that we're talking about business, don't you? All this stuff about beautiful women was just a metaphor for building long-term relationships with customers. If your website or blog provides valuable, insightful content, you're likely to become a sustaining resource that your prospective customer will grow to depend upon. This form of customer courtship is called “content marketing.” Think of it as the advertising equivalent of love letters. Ray Seggern, one of my Wizard of Ads partners, explains customer courtship as the convergence of Story, Culture and Experience. According to Ray: Story is What You Say. (Marketing) It is the personality and promises you put in your messages. Culture is Who You Are. It is the experience your employees have within your company. Experience is What You Do. It is what your customers perceive when they interact with your company. Authenticity occurs when your story and your customer's experience align. When these don't align, you get bad reviews. High Employee Morale is what happens when your story and your culture align. When these don't align, you have cancer in the building. Brand Ambassadors are born when story and culture and experience align. This is when your happy customer chooses to become a member of your family, part of your brand. In other words, the beautiful woman agrees to marry you. And because who you are and what you say and what you do are in perfect alignment, I honestly believe you'll live happily ever after together. Roy H. Williams