Podcasts about guestif

Career growth is a funny thing.That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path.But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to begin with.So when I saw this lesson in a recent podcast guest application, it grabbed my attention – strike a balance between management and production.That is, really, one of the core challenges of growing a marketing career.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Mary Church Cornette, CEO and Head of Creative, FUEL [https://www.fuelforbrands.com/].Lessons from the things she madeStrike a balance between management and productionLearning and adapting to new tools will serve you wellMaybeBuild brands as systemsAppreciative leadership is powerfulCuriosity fuels leadership growthDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50) [https://marketingsherpa.com/article/interview/fintech]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I'll tell you what happened in my career before. Maybe you've been there, too.There's a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn't really a strategy. That is not the way to get the best ROI, the most juice for the squeeze.Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond the ‘logo slap' sponsorship”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rebecca Biestman, Chief Marketing Officer, Guild [https://guild.com/].Guild raised $175 million in a Series F funding round in 2022, at a $4.4 billion valuation. Wellington Management led the financing, and Oprah Winfrey participated in the round, along with other backers. Biestman manages a team of 70 in the marketing department.Lessons from the things she madeMaximize brand awareness by going beyond the “logo slap” sponsorshipEmbrace new tech that helps drive your brand strategyTo build a brand that lasts, consider rebranding a team sport Be prepared to step up when the unexpected happensThe best candidate for a role isn't always the one who has done it beforeMaking a difference and building something great aren't mutually exclusiveDiscussed in this episodeJoin us for MEC050: Let AI Agents Market For You [https://join.meclabsai.com/ai-agents] on Tuesday, May 13th at 2 pm EDTCreative Marketing: Does it all make sense? (Podcast Episode #19) [https://www.marketingsherpa.com/article/interview/creative]Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125) [https://marketingsherpa.com/article/interview/sports]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

FUD. Fear, uncertainty, doubt.I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies.An example – nobody ever got fired for buying IBM.Then later in my career when I worked with cybersecurity companies, I saw the tactic on steroids.But I always wondered – is this really the most effective way to treat our potential customers? Is this customer-first marketing? Is there a better way?So I rejoiced when I saw an anti-FUD lesson in a recent podcast guest application. To hear that lesson, along with many more lesson-filled stories, I talked to B2B fractional marketing executive Nick Lagalante.Lessons from the things he madeConsultative selling sharpens your messageYou don't need to scare people to sell them security (FUD vs. value-driven messaging)Research-driven rebranding preserves valueGenuine partnerships redefine tech PRCollaborative creativity sparks breakthrough campaignsStrategic internal comms empower brand resilienceDiscussed in this episodeThe 8 Micro-Yes Architecture that Drives Conversion – Join us on Thursday, May 8th at 1 pm EDT for the latest session of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] (from MeclabsAI, MarketingSherpa's parent company). Discover how a series of small, affirmative steps can guide your prospects toward a big, final “yes”...transforming incremental trust into measurable conversion. Content & Communications: Use your marketing budget and AI to make your customers' lives more fun and interesting (podcast episode #51) [https://marketingsherpa.com/article/interview/content-and-communications]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend.But, according to my most recent guest, more importantly – AI boosts revenue.To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, CEO, Eric Javits [https://ericjavits.com/].Eric Javits had $15 million in revenue last year and is tracking to hit $18 million this year.Markovic manages a team of 10 with a three- to four-million-dollar marketing budget, along with a worldwide vendor ecosystem.Lessons from the things he madeData winsAI boosts revenueSustainability sellsFunnels = profitsRetention over acquisitionSell outcomes, not productsDiscussed in this episodeLearn how to craft an Offer Value Proposition in our April 24th session of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer]. Join us at 1 pm EDT for a live online, interactive session (from MeclabsAI, MarketingSherpa's parent company).Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them [https://marketingsherpa.com/article/case-study/conversion-rate]MarketingSherpa Customer Satisfaction Research Study [https://www.marketingsherpa.com/freestuff/customer-first-study]Online Business Strategy: Steps marketers took to create powerful marketing funnels with Google, Amazon, and Facebook [https://marketingsherpa.com/article/case-study/online]Help, Don't Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

There are always tough times as you build and grow a startup.So how do you keep a team going when times are tough? ‘Culture is the glue' my next guest says.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/].She is building out the marketing department at DefectDojo, has three vendors, and recently made her first hire. DefectDojo recently announced a $7 million funding round. It has been downloaded 38 million times.Lessons from the things she madeAdaptability creates opportunities‘Soft skills' are really hard skillsCustomers will tell you how to market to them if you ask themFind a mentor who champions your growthCulture is the glueIf you don't want the job, rethink the pathDiscussed in this episodeLet AI Agents Market For You – April 23rd at 2:30 pm EDTAI Guild [https://join.meclabsai.com/]Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]Marketing Career: What you need to understand at each step of the job seeker's journey (even if you're not looking) [https://marketingsherpa.com/article/how-to/job-seekers-10-step-journey]Marketing Mentorship: 10 digital marketing lessons your fellow marketers learned from their mentors [https://marketingsherpa.com/article/best-practice/mentorship]The Prospect's Perception Gap: How to bridge the gap between the results we want and the results we have [https://meclabs.com/education/Flint-prospects-perception-gap]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Want to move up in your organization? Here's the best advice I've gotten in my career – ‘train others to replace you.'Hey, it's a bit scary. If others can replace you, it's easy to fire you, right? However, if you're truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your organization.Now here's another version of that same wisdom – ‘automate your job.'That's a lesson from my most recent guest. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Prateek Shrivastava, advanced analytics manager, Cummins [https://www.cummins.com/].Cummins is a public company traded on the New York Stock Exchange. It reported $34.1 billion in revenue for 2024.Shrivastava leads a worldwide team of five data scientists, and his team estimated they generate $50 million in annual savings with their models.Lessons from the things he madeEmbrace failurePivoting is a superpowerDriving business value matters more than perfect modelsHelping others creates genuine connectionsAutomate your jobBe your own brandDiscussed in this episodeCustomer-First Offer session of MEC:200 Design Your Offer [https://marketingsherpa.com/article/interview/DTC] – April 10th at 1 pm EDTSocial Media Marketing: Educate your executives (podcast episode #123) [https://marketingsherpa.com/article/interview/social]Value Proposition Power: 3 ways to intensify the force of your value proposition [https://meclabs.com/course/sessions/value-proposition-power/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se.Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about.Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots.To hear the story behind that lesson, along with more lesson-filled stories, I sat down with Connor Swegle, CMO and Co-Founder, Priority Bicycles [https://www.prioritybicycles.com/]. Priority Bicycles started by raising $565,000 on KickStarter 11 years ago, and now has 35 models and fields 25,000 orders a year. Swegle manages four brands – including e-comm, omnichannel, advertising, and events – with a core nimble team of six.Lessons from what he madeEverything is learnableWhatever they said about lemons and lemonadeYour worst friend is still better than your best marketingYou can (and should) be yourselfPeople want your story – be brave enough to tell itYou are not aloneDiscussed in this episodeJoin us to learn how to craft a Customer-First Objective in Session #2 of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] on April 10th at 1 pm EDT (from MeclabsAI, MarketingSherpa's parent company).Creative Social Media Marketing: When to break the rules (podcast episode #129) [https://marketingsherpa.com/article/interview/creative-social]Strategic Advertising and Marketing: It's not what you make, it's what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]Email Marketing: 3 award-winning lessons about relevance [https://sherpablog.marketingsherpa.com/email-marketing/email-awards-winners-relevance/]3 case studies of marketers that made a positive change in customers' lives (while getting results for their business) [https://marketingsherpa.com/article/case-study/positive-change-marketing-case-studies]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://marketingsherpa.com/article/interview/content]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/ free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Perception changes everything.Think about many of the chores your customers endure in their lives. Or you do personally. The perception of a chore is not positive, right?Take shaving – dragging a sharp metal object across your face every morning to meet societal norms…sometimes even drawing blood. Ouch. Literally.So how do you turn something like that into a luxury experience? According to my latest guest, that is ‘the power of storytelling in branding.'To hear the story behind that lesson, along with more lesson-filled stories, I talked to Eric Malka, CEO and Founder, Strategic Brand Investments [https://www.strategicbrandinvestments.com/], and author of On The Razor's Edge: The story of The Art of Shaving [https://www.strategicbrandinvestments.com/projects-1].Malka was the co-founder and CEO of The Art of Shaving and sold it to Procter & Gamble. He currently advises and coaches seven entrepreneurs and founders through Strategic Brand Investments. He has invested in more than half of their companies.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.PLAYER GOES HEREListen on Apple Podcasts | Listen on Spotify | Listen on Amazon MusicKey lessons (backed by critical case studies) from what he made:The power of storytelling in branding Truth in marketing matters now more than everWord-of-mouth helps you find your best customersActionable takeaways from the people he made it withGreatness in the detailSometimes firing someone is doing them a favorEvery brand should have a battle cryDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://marketingsherpa.com/article/interview/authentic]“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand's content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? [https://marketingsherpa.com/article/case-study/authenticity]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Would you ever launch a campaign celebrating your brand as second best? That's exactly what Sandy Rubinstein did at Nick at Nite.I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.Stories (with lessons) about what she made in marketingSeek serendipityLose the brand ego and lean into humility Bet on yourself Seek out every voice in the roomBe the all-weather friendMentorship is not a one-way streetDiscussed in this episodeWant to boost your conversions and collaborate with customer-first marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company). Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content [https://sherpablog.marketingsherpa.com/video-marketing-2/voice-over-coaching/]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://marketingsherpa.com/article/interview/marketing-mentorship] Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Sometimes we overlook the ends, because we're so focused on the means.Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations.But as our latest guest explained in her podcast guest application, all that technology doesn't matter if you don't focus on the right ends: “It's all about the story – and it needs to include empathy.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Carmen Collins, director of social media, Generac [https://www.generac.com/].Generac is a publicly traded company on the New York Stock Exchange and reported $4.3 billion in net sales for 2024. Collins manages a team of three at Generac.Stories (with lessons) about what she made in marketingSometimes, you just do it. Consequences be damned. Your network is your net worth. It's all about the story – and it needs to include empathy.Speaking of breaking rules, that's her biggest learning, and it's taken her a long time.Metrics are the best sword and the best shield when it comes to social media marketingHave your own Fabulous Personal Advisory BoardAdvocate and champion for each otherDiscussed in this episodeAI Guild – Want to boost your conversions and collaborate with top marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company).Social Media Marketing: Educate your executives (podcast episode #123) [https://marketingsherpa.com/article/interview/social]Substance Over Style: Good work has to speak for itself (podcast episode #111) [https://marketingsherpa.com/article/interview/substance-over-style]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://marketingsherpa.com/article/interview/CMO]Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer's customer – and innovate when the budget is tight.Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this episode of How I Made It In Marketing.Jelmar is a 50-year-old, third-generation family-owned business that is best known for its CLR and Tarn-X cleaning product brands. Volles leads the sales, marketing, strategy, and product development teams, a total group of 100 internal and external professionals.Stories (with lessons) about what she made in marketingWhen innovation meets tight budgets, be creative where you look for inspirationStand out in a crowded market by serving your customer's customerFind your brand's competitive advantageRespect the brand, history, and people when going through an acquisitionFocus on what you can control to lead through transitionsBe open to new possibilities while leveraging your core skills to break industry boundariesConcentrate resources to make the biggest impactDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Marketing Pragmatism: Embrace ‘hand-grenade math' over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]Marketing 101: What are decoy marketing and price anchoring? [https://sherpablog.marketingsherpa.com/consumer-marketing/marketing-101-decoy-marketing-price-anchoring/]B2B Marketing Infographic: How are B2B marketers optimizing their funnel? [https://sherpablog.marketingsherpa.com/b2b-marketing/infographic/]Value Focus: Which aspect(s) of your product should your marketing emphasize? [https://marketingexperiments.com/value-proposition/value-focus-aspects-of-product-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

What if collaborating with a competitor could significantly boost your revenue? That's exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career.Times Internet has 571 million monthly users and a US audience of five million. It is owned by the Times Group, publisher of The Economic Times and The Times of India, the largest English-language newspaper by circulation. The Times Group is a private company and claims revenue exceeding a billion dollars a year.Roy manages a team of 15 to 20 people across three customer-facing brands.Stories (with lessons) about what he made in marketingAsk, or you'll never knowPrioritize soft skills when hiringListen first, sell secondLead with latitudePrecision builds trust Transparency is strengthDiscussed in this episodeJoin us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST.Strategic Delegation: Time is your most precious asset (podcast episode #96) [https://marketingsherpa.com/article/interview/strategic-delegation]Marketing Pragmatism: Embrace ‘hand-grenade math' over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://marketingsherpa.com/article/interview/sustainable]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Thea Hayden, Interim CMO at Cognizant [https://www.cognizant.com/us/en].Cognizant reported $19.4 billion in revenue in 2023. Hayden manages a team of 350 across brand and digital marketing, global communications, events and sponsorships, field marketing, marketing operations, and technology marketing.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingCommunication can be hard…and it's criticalAlways start with the end in mindBrands are built by how you show up every dayThe best cultures can be both positive and aggressiveEnthusiasm and optimism can be contagiousPay attention to your say/do ratioDiscussed in this episodeJoin us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST, taught by Flint McGlaughlin. There is no cost (from MarketingSherpa's parent organization, MeclabsAI).Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (podcast episode #41) [https://marketingsherpa.com/article/interview/corporate]Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) [https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/]Marketing, Advertising and Brand Strategy and Culture: You don't “build" community, you “facilitate” community (podcast episode #52) [https://marketingsherpa.com/article/interview/marketing-advertising]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Your first day at a new job. Sounds exciting, right?Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage.That's exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself during uncertain times.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I talked to Louise Johnson, Global CEO, Fuse [https://fuseint.com/].Fuse is part of Omnicom, which reported $14.7 billion in revenue in 2023. Johnson is a Board Director at Omnicom Media Group UK, and manages a team of 400 at Fuse.Stories (with lessons) about what she made in marketingInstill emotional disciplineYou must be a master of yourself during uncertain timesBe restless and challenge the status quo“You cannot fail unless you quit” Ignore purpose at your perilSay it how it is from the very beginningDiscussed in this episodeJoin us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm ESTAuthentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]An Inspirational Guide for Uncertain Times: 7 ideas and resources for marketers and business leaders to help spark your next great success [https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders]Marketing Chart: How a customer experience #fail affects brands [https://marketingsherpa.com/article/chart/customer-experience-fails]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In marketing, it's easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach' mindset, blending leadership with hands-on execution to stay relevant and drive results.I sat down with her to discuss how she learned that lesson, along with many more lesson-filled stories from her career.Stories (with lessons) about what she made in marketingTake risks to propel your careerStay a ‘Player-Coach' as long as you canM & A = OpportunityMarketing is like a soccer teamReflect on the dayWhy kindness is a competitive advantage in leadershipDiscussed in this episodeJoin us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://MeclabsAI.com/Conversion] on February 12th at 2 pm ESTEntertainment Industry Marketing: Never forget the independence of your imagination (podcast episode #121) [https://marketingsherpa.com/article/interview/entertainment]Customer Engagement: Marketing case studies from Coors Light, a professional soccer team, and a private jet charter [https://marketingsherpa.com/article/case-study/customer-engagement]Copywriting Contest: Write the best-performing subject line and win [https://marketingexperiments.com/copywriting/subject-line-reader-contest]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

There's a great Chris Rock bit where he says educational leaders lie to kids when they say kids can be anything they want. He says to – tell kids the truth, “You could be anything you're good at. As long as they're hiring. And even then, it helps to know somebody.”The good-at part, hopefully we help you with that everyday on MarketingSherpa.But the “it helps to know somebody,” that ties into one of the key lessons my next guest has learned in his career, and he uses the famous Porter Gale statement to explain it “Your network is your net worth.”To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I talked to Carlos Gil, U.S. Market Brand Evangelist, GetReponse [https://www.getresponse.com/], and author of The End of Marketing: Humanizing Your Brand in the Age of Social Media [https://www.barnesandnoble.com/w/the-end-of-marketing-carlos-gil/1138482940].Stories (with lessons) about what he made in marketingBuild a brand around authenticityEvery piece of content is a stepping stone to something biggerEducate your executivesPivoting fast and recognizing opportunities is keyYour network is your net worthFailure is a stepping stone to reinventionThe right leaders can unlock your potentialDiscussed in this episodeEducate yourself. Join us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm EST. There is no cost (from MarketingSherpa's parent organization, MeclabsAI).Social Media: Marketing to millennials [https://sherpablog.marketingsherpa.com/consumer-marketing/ecommerce-eretail/social-media-millennials-2/]Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]Strategic Marketing Communication: Don't do something for the sake of ticking a box (podcast episode #91) [https://www.marketingsherpa.com/article/interview/strategic-marketing]Marketing: Sometimes you have to throw the business model out (podcast episode #34) [https://marketingsherpa.com/article/interview/marketing-business]Strategic Marketing Communication: Don't do something for the sake of ticking a box (podcast episode #91) [https://www.marketingsherpa.com/article/interview/strategic-marketing]Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) [https://www.marketingsherpa.com/article/interview/innovation]Get more episodesSubscribe to the MarketingSherpa email newsletter to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“Incorporate lessons from others' mistakes into your business strategy.”I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.' You can tune in and learn from others' mistakes so you don't have to make them yourself.And, of course, their triumphs as well. What fun would it be to only discuss the mistakes?So I talked to the man behind that podcast guest application – AB Lieberman, CEO and Founder, Clicks Talent [https://www.clickstalent.com/] – to hear the lessons from his triumphs and mistakes, along with the stories behind those lessons. Stories (with lessons) about what he made in marketingAct FastLocation mattersA $300,000 Wake-Up Call: Why your accountant mattersIncorporate lessons from others' mistakes into your business strategyThe customer is always right and make sure they are always happyLook at the person, not at the productDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon ESTCopywriting: Every word matters in these marketing case studies from AAA, a consultant, and a real estate company [https://marketingsherpa.com/article/case-study/brand-direct-case-studies-AAA-word-marketing-examples]Help, Don't Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://www.marketingsherpa.com/article/interview/marketing-experimentation]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man.I thought of that famous musical number when I read this lesson in a recent podcast guest application – “Never forget the independence of your imagination.”A perfect explanation of Tevye. And hopefully, of you and I as well, after we listen to my latest guest…Jeffery Keilholtz, SVP of Marketing, Broadway Licensing Global [https://broadwaylicensing.com/].Tune in to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingWin the day – how daily focus leads to campaign successStay nimbleStay cool under pressure“Never forget the independence of your imagination"Execution sets people apartEndurance is essentialDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Product Management & Marketing: Surround yourself with the right people (podcast episode #38) [https://marketingsherpa.com/article/interview/product]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, most efficient self to the office every day to keep it movingPrioritize by business impactLet your team take a chance on testing it and prove you wrongDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter a lot, mentorship matters even more, product matters the most.To hear the stories behind those lessons, along with more lesson-filled stories, I talked to Yana Ernazarova, CMO, Edushape [https://www.edushape.com/].Stories (with lessons) about what she made in marketingPeople and culture matter a lotMentorship matters even moreProduct matters the mostVision and culture are key to long-term results in large organizationsSometimes you should kill bad business ideas quickly, no matter how passionate you are about themA marketing or business idea is useless until it's executed uponDiscussed in this episodeGet Productive With AI [https://MeclabsAI.com/GetProductive]– January 8th at noon. No cost.Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://www.marketingsherpa.com/article/interview/marketing-mentorship]Product Quality: Marketing's job is to help the product win (podcast episode #97) [https://www.marketingsherpa.com/article/interview/product-quality]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

We've all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they're not around.Well as our latest guest explains it, we shouldn't just think of that kind of moment as some sort of sci-fi fantasy. We should work as if we're trying to optimize that conversation.As she puts it – “It's about what people say when you are not in the room.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Allyson Havener, Chief Marketing Officer, TrustRadius [https://www.trustradius.com/].Stories (with lessons) about what she made in marketingCreating a category is one of the most difficult GTM strategies, but if you have enough conviction, time, and money to pull it off, it's worth itDone is better than perfectIt's about what people say when you are not in the roomAlign marketing initiatives to revenueLead marketing strategy with the voice of your customersPartner to understand the investment needed for growth while also achieving profitabilityDiscussed in this episodeGet Productive With AI – Join us on November 20th at Noon EST. There is no cost. See the 7 principles you can learn in this session and register to join us at MeclabsAI.com/GetProductive (from MarketingSherpa's parent company, MeclabsAI).B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (podcast episode #109) [https://marketingsherpa.com/article/interview/B2B-digital]Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) [https://www.marketingsherpa.com/article/interview/entrepreneurship]Brand Voice: 3 quick marketing case studies from Pedigree, a freelance marketplace, and a marketing agency [https://marketingsherpa.com/article/case-study/brand-voice-case-studies]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don't care. Because they weren't the ideal customer for the product. So of course they weren't interested in the copy.Like my old boss Mike Morgan used to tell me – you never read the refrigerator ad on page 3 of the newspaper…until your fridge breaks.So when I came across this lesson in a podcast guest application, it grabbed my attention – ‘You don't have to like it. You aren't the target.'To hear the story behind that lesson, and many more lesson-filled stories, I invited on Renee Miller, Founder and Executive Creative Director, The Miller Group [https://www.millergroup.com/].Tune in to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingTo mine own self be true. Say YES then figure out how to get it doneProvide an exceptional experience Be modestYou don't have to like it. You aren't the target.The more you value yourself, the more likely you are to take calculated risksDiscussed in this episodeGet Productive With AI – November 20th at noon EST: Join Flint McGlaughlin, CEO, MeclabsAI, for an accelerated version of the AI Guild MEC050 course. There is no cost. See the 7 principles you can learn in this session and register to join us at MeclabsAI.com/GetProductive (from MarketingSherpa's parent organization, MeclabsAI).Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute [https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Value Proposition Articulation: Examples of helping customers understand and believe your business' marketing messages [https://www.marketingsherpa.com/article/case-study/value-proposition]Strategy: Don't think of your customers as a ‘target' to acquire (podcast episode #65) [https://www.marketingsherpa.com/article/interview/strategy]Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Special Report: How to Market to the Super Rich -- 4 Challenges and 8 Must-Know Strategies [https://marketingsherpa.com/article/how-to/how-to-market-to-super]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them.Helping people understand whether a product or service is truly right for them creates long-term trust. So does helping them even when they don't buy from you.Not only is this more effective, but my work is part of my life. My soul doesn't magically leave my body during the workweek. And it is fulfilling to help people – both morally and financially.So when I read this lesson in a podcast guest application, it struck a chord – "Clear, simple language can cut through the noise and drive results." I knew I wanted to sit down with the man behind it, and see what we can learn from him.I talked to Dr. Yaniv Zaid, CEO, The Art of Persuasion [https://www.persuasion.co.il/en/], and author 11 books (most recently The 21st Century Sales Bible [https://www.barnesandnoble.com/w/the-21st-century-sales-bible-yaniv-zaid/1142120003]).Stories (with lessons) about what he made in marketingClarity is powerful for persuasionUnderstand cultural nuancesTurn failures into learning opportunitiesEffective storytelling is a tool for persuasionBe Batman, because nobody is really SupermanPositive messages win over more people than negative messagesDiscussed in this episodeJoin us for Get Productive With AI – November 20th at Noon EST. No cost to attend. See the 7 principles we'll be teaching and register at MeclabsAI.com/GetProductiveClarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain [https://marketingexperiments.com/value-proposition/surprising-wins-from-2009-using-insights-from-an-uncertain-economy-to-drive-302-growth]Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113) [https://marketingsherpa.com/article/interview/global]Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Think branding and demand generation are separate functions? Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica [https://www.informatica.com/], discusses why they shouldn't be on this episode of How I Made It In Marketing.Informatica is a publicly traded company on the New York Stock Exchange. It reported total annual recurring revenue of $1.63 billion for 2023. And Kruger manages a team of 140 people.Stories (with lessons) about what he made in marketingUnderstand your customers' needs and build personalized strategiesCombine your branding and demand generationEliminate silos and cultivate trusting relationshipsPeople want to feel part of a team and without empathy, that is very difficult to doBranding is much more than a campaign and it must be connected to your strategy and messaging hierarchyTest messaging and usabilityThe higher you get in the organization, the more details you need to knowDiscussed in this episodeCustomer-first Objective (CFO) Builder: In this episode, Kruger discusses customer strategy. If you need help, try the CFO Builder app in MeclabsAI [https://meclabsai.com/share/8ZiYRidqZbqPvEg]. It's free to try, you don't even have to register to get started (from MarketingSherpa's parent organization, MeclabsAI). Empathy Marketing: 3 examples of empathetic marketing in action (with results) [https://marketingsherpa.com/article/case-study/empathy-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Watch the full video version here: https://youtu.be/pm5LNnZcaUcLinks mentioned in the episode:Free Training on "Holding the Pose": wealthyconsultant.com/holdIf you or someone you know would be a great guest for the show, fill out the form here: taylorawelch.com/guestIf you have a story of how this show has impacted you and you'd like to share it with us, let us know here: taylorawelch.com/story

"One doesn't discover new lands without consenting to lose sight, for a very long time, of the shore."That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here.For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to marketers, they are so myopically focused on just the case studies from their industry.We're an ideas profession. And sometimes to get the best ideas you have to step away from the familiar…including your industry.Which is why I was intrigued by a story in a recent podcast guest application, about a tech industry leader who learned the transformative power of digital marketing by pivoting away from the tech world for a bit to run a charity.To hear that story, along with many more lesson-filled stories, I sat down with Tim Peters, the CMO of Enghouse Systems [https://www.enghouse.com/].Enghouse Systems is a public company, founded in 1984, that trades on the Toronto Stock Exchange. It reported $454 million in revenue for fiscal year 2023. Peters manages a team of 52 marketing professionals at Enghouse.Stories (with lessons) about what he made in marketingLeverage digital platforms to build strong communities and amplify your messageAdapt your marketing to reflect cultural nuances for global successFoster trust and cooperation through transparent communication in M&AEmbrace strategic thinking and creativity to drive measurable marketing outcomesInvest in people to foster talent growth and a collaborative team environmentAlign marketing strategies with financial accountability for strategic successDiscussed in this episodeResume and Cover Letter Writer – Some marketing professionals listen to How I Made It In Marketing to get ideas for managing their career. If you're ready to take the next step in your career, here's a shared chat I made in MeclabsAI that can help – the resume and cover letter writer [https://meclabsai.com/share/NUB98Ta7PdfdhA8] (MeclabsAI is the parent company of MarketingSherpa). Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Marketing: High growth can be excruciating (podcast episode #64) [https://www.marketingsherpa.com/article/interview/marketing-growth]Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35) [https://marketingsherpa.com/article/interview/marketing-communications]Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Marketing is about helping your ideal customer perceive the value your products deliver.But before they can perceive that value, you have to create it.When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024.To hear key lessons and stories from building the company behind made that mattress, I talked to Jack Dell'Accio, CEO and Founder, Essentia [https://myessentia.com/].Dell'Accio originally funded Essentia himself, investing $3 million to develop the products and build the brand. The organic mattress company is projected to surpass $50 million in revenue in 2024. He oversees the company's 100 employees, but does not manage the marketing team directly.Stories (with lessons) about what he made in marketingInnovation driven by personal passion can lead to extraordinary outcomesKeep pushing forwardEducating consumers about the products they use and the impact on their health is crucial for building trust and driving changeFind a strategic partner who understands your visionCollaborate to bring greater visibility to your brandDiscussed in this episodeConversion Pro – In this episode, Dell'Accio emphasizes consumer education. The Conversion Pro expert in MeclabsAI [https://meclabsai.com/share/v1rYyjM1ZgieOa5] can help you understand how to optimize your marketing strategies to not only educate but also convert your audience effectively (MeclabsAI is MarketingSherpa's parent company).Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it [https://www.marketingsherpa.com/article/interview/entrepreneurship]Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer [https://www.marketingsherpa.com/article/case-study/3-examples-marketing-is-teaching]Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been meticulously defined. But as the launch date approaches, things start to wobble. A key department is out of sync, a crucial piece of technology isn't ready, or the timeline starts to slip. We've all been there – standing on the precipice of what could be a game-changing launch, only to watch it teeter on the brink of failure.The truth is, no matter how brilliant your marketing idea is, it will never see the light of day without the support of a well-oiled machine behind it. And that machine? It's built on relationships.So I loved this lesson in a recent podcast guest application – ‘Building healthy cross-functional relationships is the key to any successful marketing launch.'To hear the lessons behind that story, along with many more lesson-filled stories, I sat down Nicole Sumner, Brand Director, Ollie Pets [https://www.myollie.com/].Ollie has delivered more than 200 million meals, and Sumner leads a team of nine marketers at Ollie.Stories (with lessons) about what she made in marketingBuilding healthy cross-functional relationships is the key to any successful marketing launchSometimes you must let go of a creative idea to ensure you have the opportunity to stand up for something you really believe in laterIf you don't have contagious conviction in your idea, you can't expect anyone else to be excited about it. Act like you already have the job title you wantIt's OK if you've never done something before, say yes and figure it outYou can't be upset over an opportunity that you don't raise your hand forDiscussed in this episodeBrand value prop refinement [FREE interactive tool] –After listening to this episode, you may be inspired to brainstorm on your brand a bit. I can't be there with you, but I gave custom instructions telling MeclabsAI how to help you. Just click here to try out this shared chat [https://meclabsai.com/share/IxnQg61yGo65oY6]. It's FREE to try, you don't even have to register to get started (from MarketingSherpa's parent organization, MeclabsAI).Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99)Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“Writing is never done, it is just due.”This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an infinite number of times.Or as my next guest puts it – ‘Don't let perfection get in the way of completion.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Cutler, Lecturer and Associate Director of the Spiegel Research Center, Northwestern University [https://www.northwestern.edu/].Northwestern is the oldest chartered university in Illinois and has an annual operating budget of $3 billion. Cutler has published five papers on topics including ChatGPT and Web3. She recently published her first book, called ‘Search Marketing: A strategic approach to SEO and SEM' [https://www.koganpage.com/marketing-communications/search-marketing-9781398612808].Stories (with lessons) about what she made in marketing“If I had more time I would have written a shorter letter.”Don't let perfection get in the way of completionGood work has to speak for itselfReach for the starsDelegateDon't give upDiscussed in this episodeIn this interview, Cutler and I discuss strategic marketing ideation and refinement. So I started a conversation with MeclabsAI to help you get personalized strategy development, overcome challenges, explore creative boundaries, and get evidence-based suggestions. Just click here to interact with this shared conversation [https://meclabsai.com/share/6qq1fggvdn25TtF] and brainstorm your next marketing breakthrough (MeclabsAI is the parent company of MarketingSherpa)Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer [https://www.marketingsherpa.com/article/case-study/marketing-promotion]Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) [https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message]Don't Give Clients What They Want (podcast episode #6) [https://www.marketingsherpa.com/article/interview/client-management]How I Made It In Marketing podcast [https://marketingsherpa.com/podcast]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

My latest guest represents the perfect dichotomy of what it takes to make it in marketing.On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I'm a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the moves like Jagger.”But then when I went through her podcast guest application, it was filled with humble lessons like, “Be a Horse Whisperer,” “Always Gain Alignment Behind the Scenes,” and “Be the Woman Behind the Woman.”To help us figure out how to be horse-whispering rock star marketers, I sat down with Rachel Minion, Cofounder and CEO, Rockstarr and Moon [https://rockstarrandmoon.com/].Rockstarr and Moon is a privately held company with $1 million in annual revenue. Minion manages a team of 10.Stories (with lessons) about what she made in marketingSilence can be deafening – so, take action Live loud. Be authentic.Firefighters are heroes, but you don't have to beBe a horse whispererAlways gain alignment behind the scenesBe the woman behind the womanDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics [https://www.marketingsherpa.com/article/interview/content]Internet Marketing: Landing page optimization for beginners [https://marketingexperiments.com/conversion-marketing/internet-marketing-for-beginners]Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) [https://www.marketingsherpa.com/article/interview/innovation]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It's people who make decisions for these businesses.”Here's where the rubber meets the road. If you're only focused on businesses as accounts, you're overlooking opportunities.For example, as our latest guest shared in his podcast guest application, “Track when your customer champions change jobs.”To hear the story behind that lesson, along with many more lesson-filled stories, I spoke with Matthew Bowman, VP of Strategy, GTM, and Growth Marketing, ACT [https://www.acttoday.com/]. ACT is a 100% employee-owned company with 12,000 employees and 23 offices around the world.In Bowman's previous role, he oversaw a team of 32 direct and indirect reports and a budget of $3 million. He is currently in a startup role where he is scaling up the marketing teams.While seemingly simple, Bowman says these lessons served as part of the foundation for his creating an international department that generated $1.6 billion in revenue over 11 years' time:Message trumps channelTrack when your customer champions change jobsInterview your customersWatch for unintended consequences of strategic initiativesPrioritize with the RACE (Return, Amplitude, Conviction, Energy) Method of decision makingGenerate buzz with guerrilla marketingFoster a positive and productive atmosphere to optimize team performanceDiscussed in this episodeBuild an artificial intelligence strategy that helps you produce more revenue in an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa's parent organization). Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://www.marketingsherpa.com/article/interview/career-adaptability]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Marketing Strategy: 5 successful (and 1 failed) strategic approaches to everyday marketing challenges [https://www.marketingsherpa.com/article/case-study/marketing-strategy-5-successful-and-1-failed-strategic-approaches]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice.Today's guest has spent a significant part of her career selling condoms. As a result, our in-depth conversation may involve frank discussions about sexual topics. If you are uncomfortable with this subject matter, you should not listen to this episode. You can explore our 107 other episodes [https://www.marketingsherpa.com/podcast].Marketing can be perceived as a devious force, tricking people into buying things they don't need and using services that exploit them. Ouch. I don't want my life's work to be that.In a society of choice, marketing can also connect people with things that bring them utility and joy. That's a better place to be.Even better, I believe the highest and best use of marketing is to nudge people towards choices that benefit them in the long term, even if they're less appealing in the short term, like healthy eating and exercise.Our next guest markets a product that helps reduce health risks, even though it's often more fun not to use it. Adding to the challenge, it's a taboo topic. The product is condoms.To hear lessons and stories from her experience marketing this product, I talked to Milla Impola, Director of Marketing & Communications, Global Protection Corporation [https://globalprotection.com/].Global Protection Corporation is owned by Karex Berhad. Karex is a publicly traded company on Bursa Malaysia. It reported 532 million Malaysian Ringgit in revenue in 2023, equal to approximately $117 million Impola manages a marketing team of 10 along with 50 contractors.Here are some lessons from Impola that emerged in our discussion:Force yourself to practice public speakingThe best way to learn your customers is to talk to themDon't just think outside the box. Throw that box away and reimagine it as a glitter-covered bean bag.Mentorship is so rewarding and impactfulFind a job you loveFind research-focused reportersDiscussed in this episodeOur team has made 41 updates to MeclabsAI [https://meclabsai.com/] since the official launch of the full-featured version, including:Shareable conversationsVoice to textImage generationThe ability to create and link prompts directly from the dashboard (when you build your custom experts and apps)MeclabsAI is the parent organization of MarketingSherpa.Marketing Pragmatism: Embrace ‘hand-grenade math' over false precision (podcast episode #101) [https://www.marketingsherpa.com/article/interview/marketing-pragmatism]Top HARO (Help A Reporter Out) Alternatives: How to find primary sources for business journalism and content marketing [https://sherpablog.marketingsherpa.com/content-marketing-2/haro-alternatives/]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Carrie, Bryan, and Jennifer talk about succeeding in a competitive market. They discuss how to handle geeky clients and the use of AI in podcasting.Episode Notes: https://podcasteditorsmastermind.com/episode/starting-over-from-square-two-as-a-proven-podcast-editor Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackWe're diving deep into the business side of podcast editing—the gritty, no-nonsense reality behind the glamorous facade. Carrie Caulfield is sharing advice on how to attract the perfect, slightly nerdy but passionate client who wants to learn about podcasting. She's no fairy godmother; think more hard work, less magic formula.We remember what it was like starting between 2015-2017, share a few technical challenges we're psyched to have tackled, and chat about the struggles of staying on top of our games. Oh, and we can't forget Daniel's absence—he's busy, but we miss him tons.Stick around as we share some laughter, business insights, and heartfelt moments, all while being exceptionally thankful for you tuned-in masterminds. Ready to boost your podcasting prowess? Let's get into it!Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsWhat led to Carrie's current situationHow Carrie is approaching building her business up differently the second timeA couple of ways that AI can help us serve our clients betterWhy it's important to really be focused on the fundamentalsWill AI steal our jobs?Links And ResourcesiZotope RX 11DescriptChatGPTLinkedInOpus ClipCapCutJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.NOTE: Don't blame Alejandro for the video version. Bryan is learning how to edit video and Alejandro has already given him some constructive feedback. Thanks, Alejandro!Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield |

Look, let's face it, our industry can have a bad reputation.And I can see why. Just scroll through YouTube or social media and you'll see self-appointed gurus shouting about tricks and hacks and shortcuts.But sustainably successful marketing is not about shortcuts, it's about digging into the very essence of what it means to be a human being.Sounds pompous, I know, but hear me out.Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects authentically with people's experiences, desires, and needs.So when I read this lesson in a podcast guest application – ‘marketing is often about showcasing human truths' – I knew I had found a kindred spirit I wanted to sit down with and learn from Karuna Rawal, CMO and CRO, Nature's Fynd [https://www.naturesfynd.com/].Nature's Fynd has raised $500 million in funding since its founding in 2012. Backers include celebrity investors like Jeff Bezos, Bill Gates, Al Gore, and Jack Ma; along with institutional investors like SoftBank and Blackstone.Rawal leads a team of 17 across Marketing, Sales, PR, Innovation, Culinary, Business Development and Creative – plus three agencies. Startups run fast and lean, she says.Here are some lessons from Rawal that emerged in our discussion:Marketing is often about showcasing human truthsWhere there's a will, there's a wayMarketing matters, even for legacy brandsSet a high bar for quality customer experiencesAlways choose to do the harder right thing than the easy wrong thing Align strategy with creativityDiscussed in this episodeCraft an AI strategy that resonates with your customers' human truth. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa's parent organization).Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://www.marketingsherpa.com/article/interview/marketing-not-about-you]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]Get more episodesThis article is distributed through the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://www.marketingsherpa.com/newsletters] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The Accidental Recycled Poop Marketer!That's the headline of a recent podcast guest application.And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal government.So no matter what type of marketing you do or business you run, there's probably a lesson for you in this episode with April Thompson, Senior Director for Bloom, Blue Drop [https://bluedrop.co/], (part of DC Water).Blue Drop is a nonprofit organization created by DC water to generate revenue and therefore save its ratepayers money. DC Water is the District of Columbia Water and Sewage Authority. DC Water reported $898 million in operating revenues for 2023.Thompson manages a two-person saleswoman team that has sold 65,000 tons of biosolids in its recycled poop fertilizer/soil amendment product in fiscal year 2024. Biosolids are a product most utilities pay to dispose of. Stories (with lessons) about what she made in marketingHere are some lessons from Thompson that emerged in our discussion:Marketing socially and environmentally responsible products is no different than marketing a conventional productChampion your championsQuit while you're ahead; no risk, no rewardOptimism is underrated“It's not brain surgery on babies"Highly successful people give more credit than they takeDiscussed in this episodeGet your Quick Start AI Productivity Kit when you sign up for a free, 3-month scholarship to the AI Guild [https://join.meclabsai.com/]Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://www.marketingsherpa.com/article/interview/sustainable]Why You Should Thank Your Competitors [https://sherpablog.marketingsherpa.com/marketing/why-thank-your-competitors/]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://www.marketingsherpa.com/article/interview/customer-first]Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Podcast Episode #8 [https://www.marketingsherpa.com/article/interview/client-pitch-call]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

It seems like everybody is talking about video in the podcasting space. Is it worth it? How should we help our clients set their expectations? Listen for more!Episode Notes: https://podcasteditorsmastermind.com/episode/is-video-the-big-gamechanger-podcast-editors-hope-for Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackRick Sellnow from Lexington Public Library will talk about video podcasts, including the importance of quality, using platforms like YouTube, Instagram Reels, and TikTok, and managing costs and time.We'll also answer a fun AI-generated question: If you could have any animal as a tame miniature pet, which one would you choose and why? Our answers might surprise you.Join us as we explore taking your podcast to the next level in the age of video. Let's GOOOO!Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsIs it really a podcast? (Just kidding - we talk about it, but we don't go crazy.)Why high-quality tools and software matterWorking with limited budgetsThe importance of setting expectationsWhat exponential reacn REALLY means and how video plays into thatThe dark side of algorithm-driven exponential reachLinks And ResourcesStoryblocksThe YouTube FormulaWikimedia CommonsPixabayPodcast Editor AcademyAbout Rick SellnowRick Sellnow is a keen observer of the digital media landscape, particularly the blending of podcasts and video content. He notes YouTube's recent shifts, emphasizing its roots in talking head shows and highlighting the undeniable influence of major figures like Joe Rogan. Rick underscores the significance of this convergence, showcasing his deep understanding of the evolving interplay between audio and visual media.Connect with Rick SellnowLinkedInJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Also, special thanks to Carrie Caulfield for her help in shaping the content.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode.

Be careful you don't engage in marketing color by numbers so to speak. It's easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook what that infrastructure should be for. This is just marketing color by numbers.So I love this lesson from my latest guest – ‘Embed creative within your business model.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Diego Osorio, Founder & Chief Creative Office, Lobos 1707 Tequila.Lobos 1707 is a privately held company. Investors include Lebron James, Anthony Davis, Draymond Green, and Rich Paul. It has had a product in market for three years. Osorio oversees a team of 100, and directly manages a leadership team of 13 people and a nine-person marketing department.To dive deeper into Osorio's strategies and gain actionable insights for your marketing journey, listen to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingHere are some lessons from Osorio that emerged in our discussion.Authenticity should be at the core of a brand Embed creative within your business model Break down the barriers of titlesGrab the tiger by the tailBuild something you'll be proud ofPressure is a privilegeDiscussed in this episodeAI Guild (https://join.meclabsai.com/)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand's content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) (https://www.marketingsherpa.com/article/interview/creative-marketing)How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)Marketing Career: Can you explain your job to a six-year-old? (https://marketingexperiments.com/value-proposition/marketing-job)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Podcast editors need to work smarter, not harder. We dive into tools, templates, and tips (like multiple monitors) to make your podcast editing process easier and faster.Episode Notes: https://podcasteditorsmastermind.com/episode/speed-up-your-podcast-editing-without-sacrificing-quality-or-sanity Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackPodcast Editors, are you looking for ways to speed up your editing process? If so, you're inluck because that's what we're talking about.I know... we asked the question and then answered it. Weird, right? :)In any event, we're diving deep into the nitty-gritty of speeding up your podcast editing process. But this isn't a list of hacks designed to sacrifice quality in pursute of ultimate speed. We're talking about time-tested (and Yeti approved) tips that help US edit faster.Fire up your studio monitors or grab your favorite pair of headphones and let's get into it.Riverside.fmThis episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.https://creators.riverside.fm/YetisKey Discussion PointsSpeeding up audio cleaning and repairStreamlining settings and optionsUsing templates and standardized file structures to remove hurdlesCollaboration software for client reviews and revisionsEmbracing new technology (thoughtfully)Editing faster by listening fasterLinks And ResourcesYour connected workspace for wiki, docs & projects | NotionBasecamp: Project management software, online collaborationThe platform to build next‒gen apps | AirtablePersonal Cloud Storage & File Sharing Platform - Google DriveDropboxAudio recording and editing software | Adobe AuditionHindenburgAudacity ® | Free Audio editor, recorder, music making and more!Notetracks Pro | Audio Review and CollaborationREAPER | Audio Production Without LimitsiZotope RX 11Join Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode.

Who is your ideal customer? And how does your brand serve them?Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets.But all marketing beings by asking… who is the ideal customer? And how does our brand serve them?So I loved a lesson I recently read in a podcast guest application – ‘Take the time to understand your target audience deeply and your value proposition.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I sat down with Kristen Stevens, Senior Marketing Manager for the US, at the Marine Stewardship Council. (https://www.msc.org/)The Marine Stewardship Council is a nonprofit organization that was formed by the World Wildlife Fund and Unilever. It reported £32.73 million of total income in its most recent fiscal year ending in March 2023, which equates to roughly $41.3 million – 19% of the world's wild fisheries are engaged in the MSC program.In 2023, Stevens oversaw 58 co-marketing campaigns for the MSC.Stories (with lessons) about what she made in marketingHere are some lessons from Stevens that emerged in our discussion.Turn critical feedback into your strength / learn to thrive in ambiguityThe importance of a 'hero' metric that you and team work towardTake the time to understand your target audience deeply and your value propositionBalance the lending and borrowing of trust and credibility in partnershipsPresent research with clear narrative arcs and actionable takeawaysStructure feedback requests with specific lenses and pointed questionsDiscussed in this episodeAI Quick Win Intensive – Get help building an artificial intelligence strategy that aligns with your brand's value proposition. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (https://intensives.meclabsai.com/) from MarketingSherpa's parent organization.Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won't get you very far (https://www.marketingsherpa.com/article/interview/data)Customer Value: The 4 essential levels of value propositions (https://marketingexperiments.com/value-proposition/levels-of-value-propositions)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Be Sound & Live Sound | July 7, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

Faithful & Convinced | July 7, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

Where do you see yourself in five years?I always hated this interview question. It's not that I'm against planning; it's that I'm for flexibility. And I don't want to get trapped in a five-year plan.I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise.So a lesson from this episode's guest really resonated with me – ‘be open to where your path takes you.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Melinda Marchesi, Chief Marketing Officer, Prosper Marketplace (https://www.prosper.com/).Since its founding in 2005, Prosper Marketplace has originated $28 billion in loans for two million customers. Prosper Marketplace is backed by leading investors including Francisco Partners, Institutional Venture Partners, Third Point, and Jefferies.Marchesi manages a team of 30 and a $50 million marketing budget at Prosper. Throughout her career, she has managed teams as small as five and as large as thousands, and marketing budgets from $20 million to hundreds of million dollars.Stories (with lessons) about what she made in marketingHere are some lessons from Marchesi that emerged in our discussion.Be open to where your path takes youMarketing can lead to many other thingsKnow the numbers and how your work impacts themSurround yourself with people who are smarter than youRespect people's lives outside of workWhat are YOU going to do about it?Passion and curiosity fuel the best workDiscussed in this episodeGet a Quick Start AI Productivity Kit when you apply for your free three-month scholarship to the AI Guild (https://join.meclabsai.com/) – courtesy of MeclabsAI, MarketingSherpa's parent company.Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)The Data Pattern Analysis: 3 ways to turn info into insight (https://marketingexperiments.com/digital-analytics/episode-2-using-data-as-a-force-for-the-good)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Reversal & Remembrance | June 30, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

Pleading & Proclaiming | June 23, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

Personal Risk for Providential Reward  | June 16, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

Why do LUFS matter more than decibels for your podcast? Unpack the difference and a lot more as we explain the crazy jargon podcast editors need to know.Episode Notes: https://podcasteditorsmastermind.com/episode/the-terminology-survival-guide-for-podcast-editors Follow the Podcast Editors MastermindRate and Review the Podcast Editors MastermindLeave text or voice feedbackYou may not know this, but there's a TON of jargon in the podcasting space - especially for those of us who are involved in producing shows. Sometimes the words we use are clear and sometimes they may have multiple meanings.Join us for this valuable episode where we discuss confusing and commonly misunderstood words.But you know us - that's not enough. Almost nobody wins an award for vocabulary. However... if we can translate those words to what's important for our clients, we have a better chance of winning their business.And that's what we want, isn't it?To do our jobs well, get paid for it, and have happy clients.So, let's get to it!Key Discussion PointsIs echo really the problem you're dealing with?Acoustic tiles are ineffective for soundproofing your studio.What matters more in podcasting - LUFS or dB?What's the difference between a producer, engineer, and editor in podcasting?Is dynamic insertion just for ads?Links And ResourcesAccentize dxRevive - AI Speech Restoration Audio PluginSupertone ClearWhat is the Fletcher Munson Curve?About Jesse McCuneJesse is no stranger to the Podcast Editors Mastermind. He's a podcast engineer who also provides training and coaching at tansyasteracademy.com. You should check it out!Connect with Jesse McCuneTansyasteracademy.comJoin Us Live!We stream live to our Facebook page and to YouTube every other week. Our EditorThis episode of the Podcast Editors Mastermind was edited by Bryan Entzminger. You can find him at TopTierAudio.com if you're interested in talking with him about editing your show.Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield | Carrie.LandBryan Entzminger | Top Tier AudioJennifer Longworth | Bourbon Barrel Podcasting

Confidence in God's Providence  | June 9, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

Strategy & Sacrifice  | June 2, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

For Such a Time as This | May 26, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give

How Do We Stand | May 19, 2024 Leave us a comment and share with a friend. Are you a Guest? We would love to know you. Text CONNECT to 615-551-9800 or submit the Connect Form — https://lifept.org/guestIf you wish to give online visit https://lifept.org/give