Podcasts about public relations apr

Today, Gallup reports that only 21% of American workers strongly agree that they trust their organization's leaders, down from 24% in 2019.    These figures reflect the shift in workplace dynamics from the onset of the pandemic to the present day, indicating that new ways of working—and their associated challenges—have contributed to growing feelings of distrust. So, how can leaders work to regain the confidence of their workforce?   Roy Reid is a prominent authority in public relations, business communications, and marketing with extensive experience in the healthcare sector. He advises business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. Trust Across America, Trust Around the World has recognized him as one of the top 100 thought leaders influencing trust in business behavior.   Roy is a Senior Fellow with The Stockworth Institute and the Founder of Walk With You, his coaching and executive communications consultancy. He has collaborated with Fortune 500 companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. His notable clients include leading brands such as AdventHealth, Walmart, Walt Disney Resorts, Fifth Third Bank, CSX Transportation, Tavistock Group, Lake Nona, Duke Energy, and Burger King.   Roy is also a sought-after speaker and co-author of "The Trust Transformation," a program that offers a framework for enhancing results by fostering better relationships through a focused approach to earning, cultivating, and restoring trust.   He holds a degree in Business Administration with a minor in Communications from the University of Central Florida, where he served as student body president. In 2007, he was named Alumni of the Year by the College of Business, and in 2010, he was inducted into the Nicholson School of Communications Hall of Fame.   Roy is a Master Certified Professional Coach (MCPC) and is Accredited in Public Relations (APR). He is an active member of the Public Relations Society of America (PRSA) and holds the title of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association (FPRA). Additionally, he is a student and instructor of martial arts, holding a Master's Certification and a fifth-degree black belt in Taekwondo.   “Roy brings 25 years of martial arts training and discipline to the stage, the classroom, or the boardroom to help you achieve better results.”   For more information: https://www.roywreid.com/

I had a blast chatting with Jennifer before, during, and after our recording! I have known her for years, but this is the first time we got to sit and chat live! I guarantee we will have a part II to our conversation! I hope you enjoy this episode! And be sure to check out all of Pando PR's services. About Jennifer, APRFounder & CEO of Pando Public Relations Jennifer has worked in education technology since the early days when teachers were first learning how to use PowerPoint in the classroom. Back then, she drove the highways of California in a modified bus stocked with hardware and software from dozens of companies. That's where she learned the ins and outs of education and gained first-hand experience working with teachers. From there, she took over as public relations manager for PowerSchool, which was a darling of its time and has since grown to be one the largest and most respected companies in education. Jennifer launched her consulting business with her first major education client, Holt McDougal, and a handful of government agencies needing help with public outreach, CEQA, and rate hikes. Today, Pando PR has grown to be a full-service agency specializing in public relations for companies in the K-12 and higher education space. Pando's staff also works with companies, institutions, and organizations engaged in workforce development and training, particularly in healthcare and technology. Jennifer holds a B.S. in animal science and reproductive physiology from the University of California, Davis, and an M.A. in public affairs and issues management from California State University, Sacramento. The Public Relations Society of America honored her with a coveted and difficult to earn credential recognizing her expertise in the public relations field: the Accreditation in Public Relations (APR). Learn more about Pando PR ⁠here.⁠ Connect with ⁠Jennifer on LinkedIn⁠ Be sure to subscribe to my podcast and ⁠newsletter⁠ to keep on learning! Need a speaker for your event or consultant? ⁠Contact me ⁠for more information.

Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significance and impact of cause marketing in today's business landscape.Lauren emphasizes that cause marketing should not be seen as an either-or alternative to traditional marketing tactics but rather as an additional layer that enhances the overall strategy. She highlights the importance of genuine passion and alignment with the cause, noting that authenticity is critical for the success of these campaigns. Lauren also provides a detailed checklist for evaluating potential cause marketing partners, covering key aspects such as online presence, cross-promotional opportunities, alignment of core values, and measurement of success. Key Takeaways Authenticity in cause marketing is crucial for its success; both the company and the cause should benefit. Effective cause marketing campaigns can be conducted by businesses of any size, from small local companies to large national brands.Measurement of cause marketing efforts should be as rigorous and detailed as traditional marketing campaigns, incorporating tangible and intangible metrics. About the Guest Lauren Reed is CEO and founder of REED, a full-service public relations and marketing agency in Nashville, TN. With over a decade of experience in the industry, her passion lies in the psychology of communications and marketing, with a particular interest in cause marketing. Under her leadership, Reed PR has developed innovative campaigns that resonate deeply within both the local community and broader markets.Lauren earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs' Organization, Women Presidents' Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market. Most recently, Lauren was named to the Nashville Business Journal's 40 Under 40 and its Most Admired CEO list in 2018, 2019, 2020 and 2021. REED PR was also named one of the Business Journal's Best Places to Work.Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR's Be The Good program, which reserves a portion of the agency's revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is

Whitney Lee is a marketing and PR strategy expert, the founder of True Story Public Relations - a 7-figure, award-winning agency, helping companies in the hospitality, products, and service industries thrive. Her superpower is her ability to help frustrated business owners who've tried it all, cut through all the noise and develop a custom strategy that actually moves the needle.    With a master's degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney has grown her PR agency from the small beach town of Destin, Florida, to the international agency it is today. She was named Scarlett Magazine's "Woman of the Year" in PR, one of the "Five Most Dynamic Women Leaders Ruling the PR Industry" in the CIO Times and one of United Way's 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.     Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares tangible ways to market your business and simple strategies to connect with your ideal customers through social media, email marketing, and so much more.  #spaghettionthewall #podcast #leducentertainment

Karen chats about what salary negotiations look like from the hiring side.Karen Naumann, APR, PMP, is a multifaceted, seasoned practitioner with more than 25 years of communication experience. She is an educator, executive, and author with a focus on national security. In 2023, she was selected as project manager for a U.S. Army strategic communications and outreach contract focused on prevention, resiliency, and readiness. After successfully shepherding the Army through a directorate consolidation and standing up PM practices, she focused on her role as an adjunct instructor and course developer in Crisis Communications at West Virginia University, where she instructs active military, earning a graduate degree. Additionally, in 2023, she consulted for the U.S. Department of State, Bureau of Democracy, Human Rights, Labor (DRL), Office of Policy Planning, and Public Diplomacy (PPD). Her work focused on international human rights and democracy country reports.In 2022, she worked in South Korea as a Senior Strategic Communication Planner and Team Lead in support of the four-star-led UN Combined Forces Command at U.S. Forces Korea, where she developed communication strategy recommendations for command-wide and Republic of Korea allies.She was a Sr. Instructor at the U.S. Department of Defense's Information School for several years, where she had the privilege of training hundreds of public affairs officers for the United States fleet and field in topics ranging from Complex Adaptive Systems Thinking to Strategic Foresight and Issues Management and Disinformation. She was also an in-house subject matter expert, contributing to evolving Information as a DOD joint function. Before this, she was an executive at an established D.C. public relations firm. She has also worked in communication and digital diplomacy for the Government of Israel's Ministry of Foreign Affairs at the Consulate General of Israel to the Southwest United States. On behalf of the Government of Israel, she led strategic communication efforts in a six-state region. Naumann is Accredited in Public Relations (APR). By earning her APR, she has demonstrated her commitment to excellence and the highest ethical standards. She also holds a PMP from the Project Management Institute. Additionally, she graduated from Louisiana State University (LSU) with a bachelor's degree in communication. Later, she received a master's degree in communication at the University of Houston. Her graduate studies focused on crisis communications.Naumann is an active member of the National Press Club and sits on the Board for Washington Women of PR. | As a communications professional with a background in defense and diplomacy, I believe that working and educating in the interest of the United States of America's national security and for democracy worldwide is essential. | The award-winning communicator is frequently tapped as a speaker and facilitator for conferences and, events on topics ranging from Cognitive Biases and Crisis Communications to Strategic Communications and Persuasion. She is also a frequent contributor to national publications and a published author in public relations. Her innovative approach to military public affairs analysis can be found in Intercultural Public Relations. karen.naumann@live.com | 281-750-1001 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

This episode of EMS One-Stop With Rob Lawrence is brought to you by Lexipol, the experts in policy, training, wellness support and grants assistance for first responders and government leaders. To learn more, visit lexipol.com. This edition of EMS One-Stop was recorded in New Orleans at the 2023 EMS World Expo.  Host Rob Lawrence is joined by a range of guests who discuss the sessions they presented and the latest developments in clinical medicine. Alexia Jobson, director of public relations at REMSA, discusses top tips for dealing with the media, and she then interviews media pre-con student Katherine Robillard.  Peter Antevy, MD, describes his conference session, titled “Five protocol changes you're too afraid to make.” Brian Maloney of Plum EMS, in Pennsylvania, talks culture of safety, and lights and sirens reduction (and their results within the NEMSQA L&S reduction program). Doug Wolfberg, Esq., of Page, Wolfberg & Wirth, steps in to discuss leadership lessons from the Beatles and his new book – "Beatles FAB but True." The episode concludes with veteran EMS podcasters Chris and Anne Monterra, who offer tips on the art of podcasting. TOP QUOTES FROM THIS EPISODE “‘No comment is a comment!' So you really want to avoid that as part of your media strategy and work to develop some transparent and honest information when those tough questions come.” — Alexia Jobson “Anything that you say to a reporter is considered on the record and can be used in a news story.” — Alexia Jobson “Top tips for going on camera: You want to make sure that they are knowledgeable about what they are going to be talking about, you want them to be a willing participant and able to re-frame and be positive about the content they are going to cover.” — Alexia Jobson “It's important for you to just spend a little time looking inside your organization, recognize those important stories that you want to share, and then make sure that you commit some time and resources to building those relationships with your audiences ... having that positive relationship in place will go a long way. And it's also important as a profession that we work together to kind of raise the profile of out of hospital healthcare and EMS.” — Alexia Jobson “Getting out the door, our shoot time is the No. 1 thing that can decrease our response times. It's not driving lights and sirens; it's not driving recklessly or speeding or not obeying the laws ... it's getting out that door quick from the time of dispatch to the time our truck's pulling out of the garage.” — Brian Maloney “When we first started looking at the use of lights and sirens during transport to the hospital, which is right there, that increases our chance of getting in a wreck threefold and so it's very dangerous. When we first started it, we were at 26% of the time using lights and sirens during transport; we're down to almost 2%, for transport to the hospital. For response to calls, we were about 46-48% of the time using lights and sirens; we're down to 7% of the time now.” — Brian Maloney “Antibiotics for sepsis, so a lot of people are fearful of giving antibiotics, and why? Because the hospital says we need to have a culture, a blood culture. Turns out that's not true. If the patient's hypotensive, they're fixing to die, as they say. And we in Palm Beach County can give the antibiotics within 12 minutes of the 911 call. And our own data shows that the hospital is giving antibiotics at 120 minutes. That's a 10-fold difference in that. So, antibiotics for sepsis are, I think, a major item.” — Dr. Peter Antevy “There's a story about how the Beatles had a drummer for a couple of years before Ringo. He wasn't quite the right fit for that band. He's a good drummer. But when they got Ringo in, they took off, right? So, in EMS, we tend to think if somebody has a pulse and a patch, let's hire them or let's bring them in. But we need the right people.” — Doug Wolfberg “Recognize your own limitations, I tell a story about how the Beatles sort of came on hard times when their manager died, but weren't quite wise enough to know what they didn't know. They thought ‘we can manage ourselves,' and so it's to also recognize your limitations and get the skills that you need, if you don't possess them yourself, with your team.” — Doug Wolfberg EPISODE CONTENTS 01:15 – Media management with Alexia Jobson (REMSA) 09:22 – Alexia Jobson interviews Katherine Robillard (LA Office of EMS) 11:37 – Brian Maloney (Plum EMS) talks culture of safety and lights and sirens reduction 20:15 – Dr. Peter Antevy on the five protocol changes you're too afraid to make 23:54 – Doug Wolfberg Esq. (Page, Wolfberg & Wirth) on leadership lessons from the Beatles 28:13 – Chris and Anne Monterra on the art of podcasting ABOUT OUR GUESTS Alexia Jobson REMSA Alexia Bratiotis Jobson is the director of public relations and serves the organization by expanding opportunities for engagement, promotion, communication and relationship-building. She has more than two decades of business and communications experience. Prior to joining REMSA Health, Alexia worked as a senior account director with KPS3, where she managed REMSA's client account, as well as accounts related to industrial real estate and higher education. She held communications-related positions with Renown Health and the Nevada Museum of Art. She holds an Accreditation in Public Relations (APR). This certification asserts professional competence, high ethical standards and mastery of progressive public relations industry practices. She is a Nationally Registered Emergency Medical Technician and is a graduate of the University of Nevada, Reno's Reynold's School of Journalism. She serves as the immediate past president of the board of directors for Western Industrial Nevada (WIN), Chair of the Public Relations Committee of AIMHI and chair of the American Ambulance Association Communications Committee. Dr. Peter Antevy Peter M. Antevy, MD. is a pediatric emergency medicine (EM) physician practicing in-hospital emergency medical care at Joe DiMaggio Children's Hospital, a level I trauma and tertiary care center in South Florida. Board-certified in pediatrics, emergency medicine and the complex subspecialty of EMS, he is also the founder and chief medical officer of Handtevy – Pediatric Emergency Standards, Inc.; and he serves as the medical director for Davie Fire-Rescue, Coral Springs-Parkland Fire Rescue, Southwest Ranches Fire Rescue and United Medical Transport, all in South Florida. Dr. Antevy also serves as associate medical director for several other agencies, including Palm Beach County, Florida, and he is also the longstanding medical director for two highly regarded paramedic training programs as well as several mobile integrated healthcare (MIHC) programs in greater Broward County, Florida. Brian Maloney Brian Maloney has been working in EMS for over 24 years as a practitioner, educator and leader. His EMS career began while attending the University of Pittsburgh, where he obtained his paramedic certification and bachelor's degree in emergency medicine. Later, he continued his education and achieved his Master of Science degree from Carlow University. He has spent most of his career working in the field and had the opportunity to teach with the Center for Emergency Medicine and the University of Pittsburgh. Currently, he is the director of operations of Plum EMS, where he has been for the past 5 years. His love and appreciation for the EMS profession run deep, and he continuously strives to help make it that much better. Doug Wolfberg, Esq. Doug Wolfberg has been a well-known national EMS leader for decades. He is an EMS attorney and consultant, and a founding partner of Page, Wolfberg & Wirth. He has served as an EMS practitioner and has held positions at the county, regional, statewide and federal levels in his EMS career prior to becoming an attorney. He has written hundreds of articles and has been one of the most highly rated presenters at EMS conferences throughout the U.S. He earned his law degree magna cum laude from Widener University School of Law and holds an undergraduate degree from Penn State University. Doug also serves as an adjunct professor of law at Commonwealth Law School and as an adjunct professor at the University of Pittsburgh. Chris Montera Christopher Montera has more than 34 years of experience in paramedic services, public health, and the fire service. He is the director of State and Federal Programs for ESO and the former chief executive officer at Eagle County Health Service District and holds a master's degree in health leadership. Chris is serving as the National EMS Museum Treasurer for 2023. Anne Montera Anne Montera received a master's degree in health leadership from Western Governors University and a BSN from Bethel College. She has over 20 years of nursing experience in public health, labor and delivery, patient safety/quality improvement, and EMS coordination in urban and rural hospitals and community settings, including the use of telemedicine. In her previous role as the senior VP of quality for Ready Responders, she worked to research, develop and implement quality matrix to demonstrate program cost savings and health impact. She was also the executive director for the Central Mountains RETAC, supporting a 6-county EMS and trauma region in Colorado. She is the co-creator and public health partner for the first National Community Paramedic Pilot Program in rural Eagle, Colorado. She received the State of Colorado EMS Region of the year in 2019 and Colorado Nightingale Luminary Award for Innovation work on the Colorado community paramedic program in 2011. ADDITIONAL RESOURCES Team-driven improvement in the use of lights and sirens – Plum EMS use cases demonstrate when the risk of using L&S is lower than the risk of delaying a lifesaving intervention RATE AND REVIEW THE EMS ONE-STOP PODCAST Enjoying the show? Please take a moment to rate and review us on Apple Podcasts. Contact the EMS One-Stop team at editor@EMS1.com to share ideas, suggestions and feedback.

Trust Signals Scott Baradell, Idea Grove   – The Sharkpreneur podcast with Seth Greene Episode 896 Scott Baradell Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.   Listen to this informative Sharkpreneur episode with Scott Baradell about his upcoming book Trust Signals: Brand Building in a Post-Truth World. Here are some of the beneficial topics covered on this week's show: - How having a dialogue about a product does not work unless your clients trust you. - Why digital and inbound marketing should be extensions of public relations. - How PR does not have to revolve only around a company's media relationships. - Why many people consume the news they want and avoid the news they don't like. - How you present yourself online determines whether or not clients will trust you and your product.   Connect with Scott: Guest Contact Info Twitter @IdeaGrove Instagram @ideagrove Facebook facebook.com/DallasPR LinkedIn linkedin.com/company/idea-grove   Links Mentioned: ideagrove.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Roughly two-thirds of Americans (63%) think that, ideally, it is better for society if the public is skeptical of the news media, Pew Research Center reports. Helping your business to build brand trust during a time of skepticism and distrust is the mission of Trust Signals®, a PR and marketing methodology developed by Scott Baradell, CEO of Idea Grove, one of the top 25 tech PR firms in the United States. Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired his new book, Trust Signals: Brand Building in a Post-Truth World, which was published in October 2022. This book shows why Scott's Trust Signals system is the most effective way for virtually any company to build, grow and protect its brand today. Scott's framework represents a whole new way to identify PR and marketing strategies, prioritize them based on expected return, and craft a unified plan to build trust among your buyers and other audiences. Brand trust has become the primary driver for business growth in 2022, as documented by studies from Edelman, RepTrak, the Pew Research Center and others. But in today's post-truth world, the landscape of trust is more complicated to navigate than ever—and can become a minefield for brands that make missteps. In his book, Scott introduces a new definition of public relations and a new approach to building, growing and protecting your brand online. Defined simply, "trust signals" are evidence points, from media coverage and online reviews to website trust badges, that make people believe in a brand. With the unique Trust Signals® methodology introduced in the book, Scott provides practical guidance to help every brand make smarter marketing investments—and help CEOs, CMOs and CCOs to better prioritize and calibrate their marketing efforts. For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow. Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie. He joined me this week to tell me more. For more information: https://www.ideagrove.com/ Discover More: https://www.trustsignals.com/ LinkedIn: @ScottBaradell Twitter: @DallasInbound

Sara Goldvine is Vice-President of Communications with BC Housing (British Columbia). Sara brings broad experience from the public, non-profit, and private sectors to her role. She has a track record of effecting meaningful change in purpose-driven organizations through leadership roles with Coast Capital Savings, TVO, Toronto Community Housing, the Centre for Addiction and Mental Health, and the B.C. Legislature. Outside of work, Sara serves on the Board of Governors for the Business Council of B.C. and the Board of Directors for the Cedar Cottage Food Network. She holds an Accredited in Public Relations (APR) designation from the Canadian Public Relations Society, has a Master of Communications Management from McMaster University, and a Bachelor of Arts, Political Science from the University of British Columbia (Honours) What you will learn in this episode: Why Sara believes staying curious is the best thing someone in PR can do Why listening is the best way to make your company relevant Why it's important to listen to and amplify the voices of those who do not have a seat at the decision-making table How two-way communication can make us better advocates Sara's critical rules for ethical, impactful storytelling Resources: Website: https://www.bchousing.org/ LinkedIn: https://www.linkedin.com/in/saragoldvine/ Twitter: https://twitter.com/saragoldvine

Rebecca Hall, APR is a thought leader and celebrated entrepreneur in the public relations, branding and marketing industries. A visionary, Rebecca founded Idea Hall in 2003 as a fusion agency bringing together branding, marketing and PR – a model that is gaining industry favor today. Throughout the years Rebecca has attracted world-class talent to Idea Hall, ensuring the spirit of entrepreneurialism fuels the agency and that its craft is continually advancing forward, innovating and redefining boundaries of possibility. Rebecca is a recognized marketing communications industry thought leader published in Authority Magazine, Thrive Global, Native Society, Forbes and Orange County Business Journal. She also is a recognized influencer in the commercial real estate sector, named a 2019 GlobeSt.com and Real Estate Forum Woman of Influence, Marketing/Communications Professional and a 2017 Real Estate Forum CRE Best Boss. She is also a member of the Forbes Agency Council and for the past four years, Rebecca has maintained her position on Orange County Business Journal's “OC 500” – a list of the 500 most influential people in the county. Under her leadership, Idea Hall has been named to the Entrepreneur 360 list three years' running (2017-2019), was named one of Medium's “8 Coolest ‘Hidden Gem' Companies to Work for in Southern California” and by the Orange County Business Journal as a “Civic 50” company three years running, an honor that recognizes Orange County's top civic-minded organizations. The agency's work has been recognized with myriad national awards including PRSA Bronze Anvil, Ragan's PR Daily and the American Advertising Federation. Rebecca earned a bachelor's degree in Business Communications from Chapman University and currently is a Vice Chair on the Chapman University Board of Governors. Rebecca is an active member of Public Relations Society of America (PRSA), where she received the organization's “Distinguished Service Award” and her Accreditation in Public Relations (APR). and she sits on the distinguished board of the Orange County Business Council. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

Lauren Reed is the Founder and President of Reed Public Relations. She earned her Accreditation in Public Relations (APR) designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as President of the Nashville chapter in 2017. Lauren is a member of the Women Presidents Organization (WPO) and serves on the board of the Entrepreneurs' Organization (EO). Dr. Kristin Kahle, aka Dr. K, is the CEO and Founder of NavigateHCR, a full-service Affordable Care Act (ACA) and compliance technology company. Dr. K has been published multiple times, and her first book, NOtivation: Use the Power of NO to Make Your First Million Dollars, highlights her experience as a serial entrepreneur, speaker, coach, and mentor. It's a transparent and honest guide to how she used the power of no to make her first, second, and third million. Lauren and Dr. K are both featured authors in the book Lead Like a Woman: Tales From the Trenches. In this episode… Despite the success women achieve in their lives, many face self-doubt, imposter syndrome, rejection, and a myriad of other challenges. However, it's important to know that you don't have to take on the challenges alone, and you won't be stuck fighting these battles forever. To help you get out of the trenches, we're sitting down with fellow women leaders who have learned crucial lessons the hard way. Tune in to hear how they pulled themselves out of the trenches — and how you can, too. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lauren Reed and Dr. Kristin Kahle, featured authors in the book Lead Like a Woman: Tales From the Trenches. Together, they talk about how failure can become a stepping stone to your next great achievement. They also share tips for getting over the fear of asking for help, advice to help women find their way out of the trenches, and explain how they lead like women.

Lauren Reed is the Founder and President of Reed Public Relations. She earned her Accreditation in Public Relations (APR) designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as President of the Nashville chapter in 2017. Lauren is a member of the Women Presidents Organization (WPO) and serves on the board of the Entrepreneurs' Organization (EO). She has been named to the Nashville Business Journal's 40 Under 40 and its list of Most Admired CEOs in 2018, 2019, 2020, and 2021. She also received a Nashville Emerging Leader Award from the Nashville Area Chamber of Commerce. Most recently, Lauren was named to the Nashville Post's In Charge list and has been featured in publications such as StyleBlueprint, Bizwomen, and The New York Times. She is a mother of three, one of whom is a three-month old baby. In this episode… Do you find it difficult to ask for help from others? Do you think asking for help makes you weak? Do you fear rejection? Unknown to many women, reaching out to others and asking for help is not a sign of weakness but a sign of strength. Many people are willing to help you not only in the business environment but also at a personal level. Everyone is worthy of receiving help. Lauren Reed, the Founder and President of Reed Public Relations, joins Andrea Heuston in this episode of the Lead Like A Woman Show to discuss why women are worthy of getting help. Lauren also shares her journey to entrepreneurship and talks about the lessons she learned from climbing Mount Kilimanjaro and recovering from a ski accident. Stay tuned.

Special Guest: Howard KareshHoward N. Karesh joined medical technology leader Hill-Rom Holdings, Inc. (Hillrom), in July 2015, and leads the company's Corporate and Graphic Communications function on a global basis. He is a member of the company's Senior Leadership Team and Pandemic Steering Committee. Howard's internal and external communication responsibilities include CEO, M&A and pandemic communications; serving as Hillrom's spokesperson; and launching/overseeing the company's Hillrom for Humanity corporate social responsibility initiative.  Previously, Howard was director of Corporate Internal Communications and Creative Media at Exelon Corporation, a Chicago-based energy holding company. Prior roles include head of North America Internal Communications at ABN AMRO/LaSalle Bank Corporation, and senior positions at public relations agencies Ketchum (vice president, Midwest Corporate Practice), and Edelman (vice president, Technology and Business Marketing).  Howard is the recipient of multiple communications industry and company awards, including Hillrom's 2021 Senior Leadership Team Commitment Award of Excellence.  He is a magna cum laude graduate of Loyola University of Chicago, and earned his Accreditation in Public Relations (APR) from the Public Relations Society of America in 2010.  Howard is a seasoned community leader and serves on a number of non-profit boards, including roles such as the president of a 430-student private school in Skokie, Illinois; president of a Chicago community educational organization; and board membership at numerous other social service organizations in the United States and abroad.       

During last week's episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we're following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public relations and communications!IN THIS EPISODE, JANET SHARES:Her personal journey of professional development that continues todayThe many advantages of joining organizations like NSPRA & PRSAWhy a school communicator should consider the Accreditation in Public Relations (APR)How to find time for learning in a career that is already so demandingSPECIAL GUESTJanet Swiecichowski, APR, Fellow PRSAVice President at CELFollow Janet on Twitter: @jswitchEmail her at janet@celpr.com Business Website: https://www.celpr.com/ Twitter: https://twitter.com/CELcreative USEFUL INFORMATIONBook a free virtual meeting with Janet - click here!National School Public Relations Association: https://www.nspra.org/Find state chapters of SPRA here: https://www.nspra.org/nspra-chaptersLearn more about Accreditation in Public Relations (APR): https://www.nspra.org/professional_development/accreditationPublic Relations Society of America (PRSA): https://www.prsa.org/Janet's Masters program: https://hsjmc.umn.edu/graduate/degree-programs/professional-ma-strategic-communication Janet's Doctoral program: https://rossieronline.usc.edu/doctorate/edd-online/ Free Certifications:Mind Valley - a focus on wellbeingGoogle CertificationsHubSpot CertificationsSemRush Academy CertificationsMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

This episode of School PR Drive Time is brought to you by BlackBoard. Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we’re chatting with Cindy Warner, APR, who’s in her 19th year as the Public Relations and Community Education Supervisor for the Shelby County School District and recently completed her third term as President of the Alabama School Public Relations Association (ALSPRA). A regional rep on the NSPRA APR accreditation committee, she’s engaged in guiding practitioners through earning their APR, is an APR Facilitator in the online APR Study Course, and has served as an APR mentor to many. Warner has served as the Public Relations and Community Education Supervisor or the Shelby County School District since 2002. She coordinates all public relations and marketing efforts for the district including internal and external communications, media relations, crisis communications, and social media. She serves as the chair of the communications leadership committee, one of the 12 components of the district’s Strategic Plan, and as the spokesperson for the district. She also coordinates and supervises all Community Education activities, including 15 after school care programs and adult and youth enrichment. Warner graduated with a Bachelor of Arts in Communication with an emphasis in Public Relations from Mississippi State University. She earned Accreditation in Public Relations (APR) in November 2015. You can email her at cwarner@shelbyed.org to learn more about earning your APR!

As a public relations professional, you may have given some thought to maintaining your full-time communications job as well as launching a passion project. Hear how Robin successfully balanced her PR day job while writing and publishing a book. GUEST: Robin Rockey, APR, Communications Manager for the City of San Marcos and author of 100 Things to Do In Orange County Before you Die As an award-winning communications leader, Robin brings more than 16 years of diverse experience in public information, journalism, internal communications, and digital media management to her role as the City of San Marcos’ communication manager. In 2019, Robin also published her first book: 100 Things to Do In Orange County Before You Die, which has been featured on KTLA and KDOC as well as several publications throughout the California. She caught the So Cal travel-writing bug while on staff at California travel-and-lifestyle bible Westways magazine where she ran the popular Go Southern California Instagram and Twitter accounts. Additionally, she has freelanced for publications including Sunset and TravelAge West. Robin holds a Bachelor of Arts in Journalism from Northern Illinois University, Accreditation in Public Relations (APR), and certificates in public information, advanced social media strategy and digital marketing. She represents the California Association of Public Information Officials on the Universal Accreditation Board, which oversees the APR credential, and has previously served on the Board of Directors at the Public Relations Society of America’s Orange County chapter. Join author Robin Rockey for free, family friendly trivia game events based on the book! Show how much you know about Orange County to win a prize! Sunday, April 19, 2020. Doors open at 2 p.m.; program starts at 2:30 p.m. Costa Mesa Historical Society, 1870 Anaheim Ave, Costa Mesa, CA 92627 Saturday, May 2, 2020, at 1 p.m., Katie Wheeler Library, 13109 Old Myford Road, Irvine, CA 92602 Saturday, May 17, 2020, at 1 p.m., Dana Point Library, 33841 Niguel Rd, Dana Point, CA 92629 FIND ROBIN ON SOCIAL MEDIA: Insta: @orangecounty_100 Facebook: @robinarockey Linkedin: @robinarockey WEBSITE: RobinRockey.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

About the guest:    Michael Bourque became The MEMIC Group's second president and CEO in the company's history in September 2017. Mike previously served under founding president John Leonard for more than two decades, culminating that time as senior vice president for external affairs and corporate secretary for The MEMIC Group. In that role, Mike led the company's corporate marketing programs, including its advertising and public relations, and outbound communications, as well as its government and community relations efforts. Mike is a graduate of the University of Maine with a bachelor's degree in journalism. He is Accredited in Public Relations (APR) by the Public Relations Society of America and is an accredited Workers' Compensation Professional (WCP®) as recognized by AMCOMP. In 2004, he was named winner of the Edward L. Bernays Award, the top honor from the Maine Public Relations Council for career achievement in public relations. Before joining MEMIC, Mike was an editor for a trade association based in Washington, DC. Previously, he was an award-winning journalist, working for daily newspapers in Maine and Alaska.   In the episode:    2:21 – Michael shares how he wanted to be a newspaper reporter like his uncle, working at several daily newspapers, including a newspaper in Alaska. 7:05 – Nancy mentions competing against Michael at the Portland Press Herald spelling bee. Listen to Lisa DeSisto's episode to learn more about Masthead Maine. 10:33 – As part of the onboarding process, a piece of advice new MEMIC employees are given is to be curious; Michael tells how he takes this one step further by always asking questions. 12:03 – Michaels shares a story of learning to have conversations when he was delivering newspapers at the age of nine. 15:41 – Michael talks about how MEMIC measures success based on audiences. 19:30 – Nancy and Michael talk about the Maine brand and how people can see what Maine is all about when they visit without any media stereotypes. 20:25 – Michael and Nancy give their thoughts on the new Northeastern University technology campus. 23:24 – Michael talks about MEMIC's Safety Experts podcast. 28:52 – Nancy answers a listener line question. 31:39 – Michael shares how he has built his network through social media. 38:07 – In general, Michael suggests an openness to explore and find new resources 40:16 – Michael focuses on the importance of developing skills that can be used throughout your career.   Quote: “All of us have the license to ask questions. The benefit that you gain from asking is that one, you learn something but the secondary part that's incredibly underrated is that you honor the other person by assuming that they know something of value to you.” – Michael Bourque, President and CEO of The MEMIC Group   Links:          MEMIC: www.memic.com Safety Experts Podcast: www.memic.com/workplace-safety/safety-experts-podcast Maine Public Relations Council: https://meprcouncil.org Almost, Maine: www.portlandstage.org/show/john-carianis-almost-maine-featuring-john-cariani New York Times article about Northeaster University Technology Campus: www.nytimes.com/2020/01/27/business/economy/portland-maine-economy.html   Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page.   Looking to connect:           Email: mbourque@memic.com LinkedIn: www.linkedin.com/in/michaelbourque Twitter: @MikeBourque Facebook: www.facebook.com/michael.p.bourque

Would You Like Fries With That Press Release? An APR jumpstart transforms service-providers into C-suite advisers A total geek by nature, I have always been intrigued with the Accreditation in Public Relations (APR), or the “good housekeeping seal of approval” as Dave Thompson, APR, likes to call it. I sat down with Dave and his former boss Tom Fuller, APR, Communications Manager of Oregon Department of Transportation (ODOT) to learn all about the APR. Not only did we talk about the process of getting an APR, which entails more than just filling out the bubbles on a sheet of test paper, but we explored how the addition of an APR has changed both of their lives inside and outside of work. Read the entire recap at https://www.veracityagency.com/public-relations/the-apr/

It’s so great to talk to Erin Merz, APR, and Tracey Lam, APR. This is the second of a two-part series. We talk about: Our respective pets and the role they play in keeping us sane! Challenges and tips for making career shifts. The impact of managers in our career. The impact of PRSA. Erin and Tracey’s role in advancing diversity and inclusion. Their exercise of choice. Enjoy! About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience.  She currently works as a communications specialist at OHSU, specifically supporting the Center for Diversity and Inclusion in its efforts to enhance the climate at OHSU through diversity, equity and inclusion. Prior to this, Tracey served as the communications manager at Make-A-Wish Oregon and executive producer of special projects at KATU-TV. Tracey is also very involved in her community. She recently wrapped up a 3-year stint on the board of directors of the Public Relations Society of America Oregon Chapter. She continues to support PRSA through her involvement in the chapter’s diversity and inclusion committee. One of her proudest achievements is co-founding API Forward, an education foundation dedicated to the advancement of Asians and Pacific Islanders. She maintains her sanity by practicing yoga almost daily, hiking, snowshoeing, playing tennis and curling up on the couch with her lap cat, Tilly. She also organizes a monthly book club. About Erin Merz, M.A., APR: Erin is a seasoned marketing and communications professional skilled at creating quality content that reaches the right audiences and inspires action. Her passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with. Erin serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention efforts. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors. Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s also an active member and volunteer with the Public Relations Society of America Oregon Chapter. Connect with her online at erinmerz.com.

It was SO great to talk to Erin Merz, APR, and Tracey Lam, APR recently. This is a two-part series. Part one is live now, and part two on December 5. We talk about: Our respective pets and the role they play in keeping us sane! Challenges and tips for making career shifts. The impact of managers in our career The impact of PRSA. Erin and Tracey’s role in advancing diversity and inclusion Their exercise of choice. Enjoy! About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience. She currently works as a communications specialist at OHSU, specifically supporting the Center for Diversity and Inclusion in its efforts to enhance the climate at OHSU through diversity, equity and inclusion. Prior to this, Tracey served as the communications manager at Make-A-Wish Oregon and executive producer of special projects at KATU-TV. Tracey is also very involved in her community. She recently wrapped up a 3-year stint on the board of directors of the Public Relations Society of America Oregon Chapter. She continues to support PRSA through her involvement in the chapter’s diversity and inclusion committee. One of her proudest achievements is co-founding API Forward, an education foundation dedicated to the advancement of Asians and Pacific Islanders. She maintains her sanity by practicing yoga almost daily, hiking, snowshoeing, playing tennis and curling up on the couch with her lap cat, Tilly. She also organizes a monthly book club. About Erin Merz, M.A., APR: Erin is a seasoned marketing and communications professional skilled at creating quality content that reaches the right audiences and inspires action. Her passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with. Erin serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention efforts. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors. Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s also an active member and volunteer with the Public Relations Society of America Oregon Chapter. Connect with her online at erinmerz.com.

This episode of the IABC Edmonton podcast is all about strategic planning as past president Marvin Polis interviews Colin Babiuk from MacEwan University’s Public Relations Program. Colin Babiuk, MA, APR, FCPRS, is the Faculty and Curriculum Coordinator for the PR Program at MacEwan. Colin has more than 27 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations and marketing. Colin holds a Diploma in Advertising and Public Relations, a Graduate Certificate in Public Relations Management and a Master of Arts in Professional Communication. He is a member of the Canadian Public Relations Society (CPRS) Edmonton and IABC Edmonton, serving as a board member for both associations. Currently he is a member of the CPRS National Education Committee and serves as the Chief Grader for the Public Relations Knowledge (PRK) exam. Colin earned his Accredited in Public Relations (APR) designation in 2004 and was admitted to the CPRS College of Fellows in 2012. He joined the faculty at Grant MacEwan University as curriculum coordinator and instructor for the Public Relations Diploma Program in 2008. He served as the Program Chair from 2010 to 2014, and facilitated the redevelopment of the Public Relations Diploma program in 2010. Colin teaches courses in PR fundamentals, media relations, internal communications and communications research and supervises the professional practicum. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes or on your podcast app.

We present the third in a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. Ferne Bonomi, APR, Fellow, PRSA In this podcast, we interview Ferne Bonomi, APR, Fellow, PRSA, principal author of the APR "JumpStart" Coaching program, about the training program's format, expectations, and how it can benefit both candidates for the APR credential and the coaches themselves. Ferne includes tips and suggestions for structuring a JumpStart program at the Chapter level, and for candidates to prepare for the JumpStart program. Download the podcast here (18.7 mb stereo MP3 file, 13:15 duration).

We present the third in a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. Ferne Bonomi, APR, Fellow, PRSA In this podcast, we interview Ferne Bonomi, APR, Fellow, PRSA, principal author of the APR "JumpStart" Coaching program, about the training program's format, expectations, and how it can benefit both candidates for the APR credential and the coaches themselves. Ferne includes tips and suggestions for structuring a JumpStart program at the Chapter level, and for candidates to prepare for the JumpStart program. Download the podcast here (18.7 mb stereo MP3 file, 13:15 duration).

We present the second in a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. In this podcast, we interview Nan Baldwin, APR. Nan Baldwin, APR, is the Director of Communications for the Metropolitan Development Board (MDB), the lead economic development agency for the Birmingham-Hoover, AL metro serving area, encompassing a seven county region. She is responsible for the public relations activities at MDB including media relations and the coordination of client-related events. She also supports the Biotechnology Association of Alabama with administration duties involving special events, media relations, and web-hosting. From 2002-2005, Nan was an adjunct professor at the University of Alabama where she taught Managerial Communications Strategy in the Culverhouse College of Commerce, Management and Marketing Department. Nan is an active member of the Public Relations Council of Alabama Birmingham Chapter, where she serves as President and has held previous positions as VP-Programs and VP-Facilities. She is on the board of directors at Gateway, a non-profit social services agency, where she also serves on that organizations executive board as a Member-at-large. Other affiliations include memberships in the Southern Public Relations Federation and Alpha Kappa Alpha Sorority, Inc. A native of Birmingham, Alabama, Nan holds a B.S. degree from the University of Alabama and a Master of Arts in Management from Birmingham-Southern College. Prior to working at MDB, she worked at BellSouth in various managerial positions including Marketing Manager for Alabama, Louisiana, and Mississippiin the residential division. Nan is married to James Baldwin and they have a set of twins, James and Jasmine. She is a member at First Baptist Church of Ensley, where she is a youth advisor and a deacons wife. Her hobbies include sewing, reading, and writing. She has published articles in New Womens Magazine and Urban Intrigue Magazine. Nan has recently completed her first non-fiction manuscript entitled, Twenty & County, and one day, hopes to have it published.    Download the podcast here (23.4 mb stereo MP3 file, 16:59 duration).

We present the second in a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. Nan Baldwin, APR In this podcast, we interview Nan Baldwin, APR. Nan is the Director of Communications for the Metropolitan Development Board (MDB), the lead economic development agency for the Birmingham-Hoover, AL metro serving area, encompassing a seven county region. She is responsible for the public relations activities at MDB including media relations and the coordination of client-related events. She also supports the Biotechnology Association of Alabama with administration duties involving special events, media relations, and web-hosting. From 2002-2005, Nan was an adjunct professor at the University of Alabama where she taught Managerial Communications Strategy in the Culverhouse College of Commerce, Management and Marketing Department.Nan is an active member of the Public Relations Council of Alabama Birmingham Chapter, where she serves as President and has held previous positions as VP-Programs and VP-Facilities. She is on the board of directors at Gateway, a non-profit social services agency, where she also serves on that organizations executive board as a Member-at-large. Other affiliations include memberships in the Southern Public Relations Federation and Alpha Kappa Alpha Sorority, Inc.A native of Birmingham, Alabama, Nan holds a B.S. degree from the University of Alabama and a Master of Arts in Management from Birmingham-Southern College. Prior to working at MDB, she worked at BellSouth in various managerial positions including Marketing Manager for Alabama, Louisiana, and Mississippiin the residential division.Nan is married to James Baldwin and they have a set of twins, James and Jasmine. She is a member at First Baptist Church of Ensley, where she is a youth advisor and a deacons wife. Her hobbies include sewing, reading, and writing. She has published articles in New Womens Magazine and Urban Intrigue Magazine. Nan has recently completed her first non-fiction manuscript entitled, Twenty & County, and one day, hopes to have it published. ·· Download the podcast here (23.4 mb stereo MP3 file, 16:59 duration).

We begin a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. In this inaugural podcast, we interview Edward M. Bury, APR, director of public relations for the CCIM Institute. Edward manages many internal and external communications relating to the CCIM Institute, including its leadership and its members. He serves as the Institute's liaison to various committees and task forces and participates at trade shows. He also updates content on the Institute's Web site. Edward is currently serving as chairman of the Accreditation Marketing Committee of PRSA. Read Edward Bury's bio here.

We begin a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. In this inaugural podcast, we interview Edward M. Bury, APR, director of public relations for the CCIM Institute. Edward manages many internal and external communications relating to the CCIM Institute, including its leadership and its members. He serves as the Institute's liaison to various committees and task forces and participates at trade shows. He also updates content on the Institute's Web site. Edward is currently serving as chairman of the Accreditation Marketing Committee of PRSA.Read Edward Bury's bio here. Download the podcast here (13.3 mb stereo MP3 file, 09:25 duration).

In this edition of our podcast, we present a telephone interview with Cheryl Procter-Rogers, president of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. In a February speech to PR students at Ball State University, Procter-Rogers addressed three critical issues for shaping the future of the public relations profession. Diversity, ethics and risk are becoming increasingly critical to the financial success of businesses, she said. Cheryl also spoke to the students about the dangers of succumbing to "confirmation bias," a kind of complacency in which mass media audiences only pay attention to news and opinion content that matches their own belief system closely. With more than 25 years experience in the public relations arena, Cheryl Procter-Rogers is currently corporate affairs director for Home Box Office (HBO), where she is responsible for the development and implementation of public relations and integrated marketing communications strategies across 11 states in the Midwest. Before joining HBO, she worked as a communications consultant in the Chicago area, assisting such clients as Sears Roebuck & Co., Nissan North America, Inc., Allstate Insurance Company, McDonald's Corporation, and HBO in developing and implementing internal and external communications strategies supporting critical business objectives. Cheryl holds an M.B.A. from Keller Graduate School of Management, Chicago, IL; a B.S. in English and Journalism from Bradley University, Peoria, IL; an E-Business Certificate from the School of Business Administration, Loyola University Chicago; and a professional designation in public relations from UCLA Extension. She was the youngest member of the Los Angeles Public Relations Society of America (PRSA) in Los Angeles to earn the Accreditation in Public Relations (APR), and the first African American woman to earn that honor there. In 2000, Cheryl became the youngest member ever to be inducted into the Public Relations Society of America's College of Fellows, a distinction held by a little more than 400 individuals in the field of public relations. She, along with Dr. Debra Miller, was the first African-Americans inducted into the College. She was the first African-American elected as president of the 500-member Chicago Chapter of PRSA. She is a charter member and past president of the Black Public Relations Society of Southern California.